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Best Account-Based Analytics Statistics
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- that ABM has greatly exceeded their expectations, stating efficient use of marketing resources (53%), better sales and marketing alignment (51%), and greater ROI (37%). [0]
Account-Based Analytics Market Statistics
- Here are some other ABM growth projections The US ABM market is projected to reach $202.3 million Chinese ABM sector will also grow at 15.2% of CAGR Australia, India, and South Korea will lead ABM in the Asian Pacific region 2. [1]
- Forrester account based marketing statistics, a 7% reduction in the headcount for ABM teams has been seen lately. [1]
- As per 56% of marketers, personalized content helps to better target hot accounts. [1]
- In addition, 43% of marketers find data management the key factor in implementing ABM strategy. [1]
- That means 83% of marketers are still struggling to find the perfect way to deploy ABM. [1]
- However, 43% of marketers are working on refining and measuring their ABM campaigns. [1]
- According to the Ascend2 research study , 37% of marketers find it challenging to gather adequate funds and resources. [1]
- 50% of marketers are dedicating their ABM to generating new contacts for sales. [1]
- 64% of marketers found their ABM strategy somehow successful in driving more leads. [1]
- The Right ABM Strategy Can Uplift Marketing Revenue By 208% MarketingProfs research, Companies that have aligned account based marketing strategies have seen 208% growth in their marketing revenue. [1]
- According to the Terminus State of ABM Report, 42% of marketers found that lead generation was their program’s top 3 performance indicator. [1]
- Further, it is revealed in the report that 9% of marketers find new business generation, customer retention, and pipeline acceleration as the main highlights of their mature ABM marketing strategy Source. [1]
- A joint Marketo and Reachforce research has shown that businesses can improve their deal closing rate up to 67% by streamlining their sales and marketing teams. [1]
- Besides the revenue won, 43% of marketers said they use accounts won and 40% revenue per account to measure the ABM success. [1]
- According to Demand Gen Report’s 2020 ABM Benchmark Survey , demand generation and ABM processes are more aligned to streamline the marketing efforts. [1]
- As compared to 2019, 57% of marketers used demand generation tactics and ABM processes together in 2020. [1]
- 98% of Marketers are Working to Deploy ABM in 2021 Moving to the Demand Gen Report’s 2021 ABM Benchmark Survey , we found that 98% of marketers already use ABM or plan to use it in 2021. [1]
- Marketers said tools required for ABM success are CRM (83%), marketing automation (73%), and LinkedIn (60%). [1]
- 23% of marketers have a pilot ABM program ready by 2020. [1]
- ABM drives ROI.97% of marketers achieved higher ROI with ABM than with any other marketing initiatives according to Alterra Group. [2]
- ABM is superior to other marketing efforts.84% of marketers say account based marketing strategies outperform other marketing investments. [2]
- Marketing generates 208% more revenue in companies that have aligned their sales and marketing teams. [2]
- 70% of B2B organizations are planning to, or are already, implementing account based marketing programs. [3]
- In 2017, 92 percent of participating B2B companies said ABM is “extremely important” or “very important” to their overall marketing efforts. [4]
- In 2018, 18% of companies planned to start/increase account based sales and marketing execution. [4]
- In 2019, 40% of B2B marketing teams were involved in company ABM initiatives. [4]
- Forrester 94% of respondents said they see ABM co existing alongside their other marketing approaches. [4]
- The average percentage of marketing budget dedicated to ABM was set to increase in 2019 (from 21% to 29%). [4]
- 87% of companies say that ABM delivers higher ROI than all other types of marketing. [4]
- Three types of account based marketing Of companies with full ABM programs in place that measure ROI (54%). [4]
- B2B marketers saw an increase in average annual contract value of 171% after implementing their ABM strategy. [4]
- A total of 95% of marketing influencers say an accountbased marketing strategy is successful at achieving the top priorities, with 40% describing their ABM strategy success as bestin. [4]
- A global survey of over 300 B2B marketers in 2019 found that those who had already delivered a return on investment (41%). [4]
- 53% of marketers reveal they haven’t started to measure ABM yet. [4]
- 54% of marketers cite “influence pipeline” as their primary ABM metric. [4]
- 60% of marketers place their focus on customers, while 32% said their focus is on prospects. [4]
- In 2017, 28% of marketers cited driving pipeline as their key measure — more than any other metric. [4]
- In companies with a strong ROI from ABM; 75% measure pipeline generated and revenue, 67.5% measure meetings set and target account pipeline and 63% measure marketing qualified leads. [4]
- 39% of marketing influencers say attributing marketing efforts to revenue is a challenging barrier to the success of an ABM strategy. [4]
- Creating personalised content is not only the most effective digital channel used, but also the most difficult to execute for 39% of marketing influencers. [4]
- Companies with full programs in place report being “solid” or “awesome” with sales and marketing alignment (51.6%), a unified account foundation (40%), running plays (40%), measurement (36%) and content / web personalization / ads (30%). [4]
- Marketing influencers say a successful account based marketing strategy targets customers and prospects nearly equally (49% and 46% respectively). [4]
- 60% of B2B marketers use a collaboration between outsourced and in house resources to execute channels for ABM engagement. [4]
- 41% consider attributing marketing efforts to revenue another top priority for ABM. [4]
- 50% B2B marketers surveyed plan to invest morein content for ABM in 2019, followed closely by an increased investment in Sales and Marketing Alignment (47%) and Target Account Selection (46%). [4]
- As ABM matures, marketers are choosing to focus on fewer accounts 56% say they actively target 99 or fewer ABM accounts, compared to 47% who said the same in 2018. [4]
- #1 Over 80% of marketers that measure ROI say that ABM initiatives outperform other marketing investments. [5]
- #2 Companies using ABM generate 208% more revenue for their marketing effort. [5]
- #3 Organizations with a strong ICP have 68%TOPO #4 87% of B2B marketers agree that ABM delivers higher ROI. [5]
- ITSMA + ABM Leadership Alliance #5 ABM continues to deliver higher ROI than traditional marketing; 45% are seeing at least double the ROI. [5]
- #8 73% of B2B marketers surveyed said average deal size was greater with ABM accounts and 91% said that ABM accounts had higher ROI than the control group. [5]
- #10 99% of marketers that are doing ABM achieve a greater ROI from their account based marketing programs than all other types of marketing. [5]
- ITSMA + ABM LA #11 91% of marketers that use ABM are seeing a larger average deal size, with the increase in deal size over 50% for a quarter of respondents. [5]
- SiriusDecisions #12 91% of marketers that use ABM are seeing a larger average deal size, with the increase in deal size over 50% for a quarter of respondents. [5]
- 67% of brandsleverage account. [0]
- In 2021,70% of marketersused account based marketing, compared to 55% in 2020. [0]
- 61% of B2B marketersreport that ABM is essential to their overall marketing objectives. [0]
- High performing B2B marketers dedicate18% of their budgetsto ABM, versus 14% for underperformers. [0]
- 63% of the most effective marketing programs in 2020rely on account insight to support their ABM efforts. [0]
- 32% of companiesunder $100 million ARR dedicate more of their total marketing budgets to ABM compared to 21% of companies with over $1 billion ARR. [0]
- 29% of marketerstarget 101 500 accounts with an ABM strategy. [0]
- 70% of B2B marketerssay that the principles of ABM are influencing the way companies do marketing today. [0]
- 55% of marketing professionalsuse ABM for both new revenue and existing customer expansion revenue. [0]
- 86% of marketersget information about their accounts from three significant sources social media (65%), their database (62%), and IT publishers (60%). [0]
- Two thirds of ABM programstoday are in the earliest phases of development, with just 20% of them in expansion mode and only 13% being fully embedded in marketing and corporate strategy. [0]
- 58% of organizationsintegrated their traditional demand gen. and ABM strategies to streamline their marketing efforts. [0]
- 49% of marketerssay that ABM plays a significant role in making their company more customer. [0]
- survey,28% of respondentssay that ABM programs are managed by the marketing department, with another 19% saying that a sales department runs these programs. [0]
- 87% of B2B marketerssaid that the ROI of ABM initiatives outperforms other marketing investments. [0]
- 82% of B2B marketersstate. [0]
- 86% of organizationssay that an ABM approach has helped them increase their win rates 61% of marketerssay that ABM has significantly improved marketing and sales alignment at their companies. [0]
- that ABM has greatly exceeded their expectations, stating efficient use of marketing resources (53%), better sales and marketing alignment (51%), and greater ROI (37%). [0]
- Only36% of companiesexecuting ABM programs consider their sales and marketing teams tightly aligned. [0]
- HubSpot reports that45% of marketersrunning ABM programs struggle to deliver a personalized customer experience. [0]
- 27% of companiesprioritize dedicated ABM platforms, while 24% and 21% prefer marketing automation tools and predictive analytics tools, respectively. [0]
- One third of marketing vice presidentsplan to grow investment in ABM campaigns by 30%. [0]
- 86% of ABM leaders and B2B marketerswill invest more money in tools, campaign templates, and processes to scale ABM programs. [0]
- In the future, there will likely be asmaller percentage of mature ABM programs, but more programs overall 80% of marketersintend to increase their ABM budget, and 38% plan to grow that budget 10% or more in the next 12 months. [0]
- In late 2020,42% of surveyed marketerssaid that the pandemic had changed their ABM objectives. [0]
- Of those marketers, 49% said they shifted their objectives to focus more on growing business with existing accounts. [0]
- According to HubSpot, nearly 70% of brands leveraged an account based marketing approach in 2020, with the top two ABM tactics focused on researching accounts and identifying target contacts. [6]
- Half of respondents in the Demandbase survey said the area they planned to invest in most was content, followed by sales & marketing (46%) and target account selection (43%). [6]
- It’s clear that content, as a foundation for an ABM approach, is king but personalized content is a key driver of success according to according to 56% of marketers in a recent Forrester survey. [6]
- 27% of survey respondents said they were devoting between 11% and 30% of their total marketing budget to ABM. [7]
- SiriusDecisions’ 2016 State of Account Based Marketing Study More than 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%). [7]
- From the marketers surveyed, 57% of respondents said they expect their marketing budget to increase in 2017. [7]
- Comparatively, only 14% of marketers surveyed said they expected their marketing budgets to decrease. [7]
- [Tweet “57% of @Gartner_Inc survey respondents expect their #marketing budgets to increase in 2017.”]. [7]
- Almost 85% of marketers who measure ROI describe account based marketing as delivering higher returns than any other marketing approach, with half of those marketers citing significantly higher returns. [7]
- [Tweet “~85% of marketers tell @ITSMA_B2B that #ABM delivers higher ROI than any other #marketing approach.”]. [7]
- When asked, “Does your organization use content marketing?” nearly 90% replied “Yes” from more than 1,100 respondents. [7]
- A survey from Bizible found that “marketers doing ABM are about 40% more likely to report alignment with their sales team compared to marketers not doing ABM.”. [7]
- This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies. [8]
Account-Based Analytics Software Statistics
- Only2539% of respondentsuse content syndication, sales automation, third party data, and attribution and reporting software. [0]
Account-Based Analytics Latest Statistics
- Overall, ABM will grow at a CAGR of 11.6% between 2021 and 2023. [1]
- There is a 7% Decrease in Dedicated Headcount. [1]
- Merely 17% of Marketers Have a Mature ABM Strategy. [1]
- Budgeting and Finding Adequate Resources is a Big Challenge For 37% of Marketers. [1]
- The results show that companies have recorded a lift in annual contract value of 171% after deploying ABM. [1]
- 42% of ABM Marketers ConsiderLead Generation as the Top ABM Performance Indicator. [1]
- Sales and Marketing Teams Alignment Can Improve Deal Closing Rate By 67%. [1]
- 53% of Businesses Use Revenue Won to Calculate the Progress of their ABM Approach. [1]
- According to a collaborative study conducted by HubSpot, Litmus, and Wistia, 53% of businesses use the revenue won to determine the success of their ABM strategy. [1]
- According to the DGR 2019 ABM Benchmark Survey , 40% of respondents said they had increased balance between ABM and acquisition strategies via integrating their demand gen and ABM processes. [1]
- 57% of Marketers are Using a Combination of Demand Generation Tactics and ABM Processes in 2020. [1]
- According to the DemandBase 2021 Market Research Study , 55% of companies say their ABM strategies are based on customer expansion. [1]
- This study has unwrapped many other layers of ABM landscape in 2021, such as The annual contract value for ABMbased deals was 33% higher than non. [1]
- Sales dominated companies have 20% more budget allocated to ABM programs. [1]
- By 2020, as these statistics show it’s now a fully established program in over 90% of organisations with over 1,000 employers. [4]
- And across the board, only 12% aren’t considering it – but the majority are upand running or testing the strategy. [4]
- In 2019, 93% of those surveyed were either using ABM or planning to soon. [4]
- Most organizations surveyed were either doing a pilot program with ABM (26%), or had fully rolled out an ABM program in the last 6 months (26%). [4]
- In 2020, 61% of companies surveyed in 2020 had a full ABM program in place or were in the midst of a pilot program. [4]
- Nearly a third (27%). [4]
- In 2020, 91% of companies with 1,000 employers or more have a full ABM program in place (48%), are running a pilot (23%) or planned to get started in the next six months (20%). [4]
- 7% reported a decrease in dedicatedheadcount, showing that ABM is going mainstream. [4]
- Budgets dedicated to ABM have increased yearon year by 40%, from 20% in 2019 to 28% in 2020. [4]
- For those with full ABM programs in place, it now makes up 39% of the total budget in 2020 (up from 33% in 2019). [4]
- In less mature companies it made up 22% of their budget in 2020. [4]
- 63% report at least a 25% ROI and 46% report at least a 50% return. [4]
- 5.7% even report a 2x and 6.2% report a 3x return. [4]
- 60% of companies that use ABM saw a revenue increase of at least 10% within 12 months, while 1 in 5 companies experienced a revenue increase of 30% or more. [4]
- Demand Gen & LeadData 2019 Marketing Measurement & Attribution Survey Report Companies that have implemented ABM have seen a lift in average annual contract value of 171%. [4]
- ABM Leadership Alliance State Of The Market 91% of respondents say deal size is larger for ABM accounts,. [4]
- 1 in 4 (25%). [4]
- The remaining 8% focus on partners. [4]
- Our survey shows that the most common measurement of success in ABM is revenue (66%), shortly followed by pipeline in SQLs (65%). [4]
- 19% of respondents reported poor data quality to be their #1 challenge for executing ABM. [4]
- For companies with full ABM programs in place, the three biggest challenges are data quality issues (53.29%), lack of budget (32.93%) and lack of alignment with sales (31.14%). [4]
- In early stage ABM programs, the biggest challenges are lack of budget (47.2%), lack of ability to execute (38.51%) and lack of tools/tech (33.01%). [4]
- Marketing and sales teams that take an ABM approach together — and spend time maturing their processes and practices around it — can be as many as 6 percentage points more likely to exceed their revenue goals than teams less ABM. [4]
- Marketers strongly agree that personalised content (56%) and advanced data management (43%). [4]
- Across all teams, the average % of team involvement in ABM is 39%. [4]
- More mature programs report an average of 51% and those with the strongest ROI from ABM said 61% of teams were involved. [4]
- In 2020, companies with strong ROI from ABM planned to invest the most in direct mail (64%), content (55%) and target account selection (55%). [4]
- In terms of revenue, more than two thirds (69%). [5]
- #7 69% of top performing account based organizations now have a dedicated account based leader. [5]
- 69% of top performing account based organizations now have a dedicated account based leader. [5]
- #9 80% of respondents from a TOPO survey said account based improves the customer lifetime value, improves win rates (86%), and delivers a higher ROI (75%). [5]
- #13 Account based budgets are rapidly expanding, with companies increasing spend by 41% in 2019. [5]
- In 2020,61% of companiessurveyed in 2020 had a full ABM program in place or were in the midst of a pilot program. [0]
- Nearly a third (27%). [0]
- In 2020,91% of companieswith 1,000 employers or more had a full ABM program in place (48%), are running a pilot (23%), or planning to get started in the next six months (20%). [0]
- Budgets dedicated to ABMhave increased year on year by 40%, from 20% in 2019 to 28% in 2020. [0]
- 15% of companieswill increase their ABM budget in 2023. [0]
- On average, companies allocate37% of their budgetto their ABM programs. [0]
- Only28% of companiesshare ABM responsibilities throughout an entire team. [0]
- Despite the pandemic,44% of companiesmaintained their current and original AMB budget. [0]
- 26% of companies increased their budget, but 30% had to cut back on spending. [0]
- Thefour best metrics for measuring ABM performanceare revenue generated from target accounts (56%), target account engagement (36%). [0]
- , Marketing Qualified Leads (34%), and win rate (28%). [0]
- 42% of companiesearly in their ABM journey look at ABM as a lead generation strategy rather than as an account engagement strategy. [0]
- Thetop three goals for ABM programsare creating new opportunities for sales (53%), generating more revenue from existing customers (42%), and identifying new target accounts (35%). [0]
- Most companies run one type of ABM, but36% have a blended strategy. [0]
- Another 15% have an ABM specific role taking charge of the programs. [0]
- In 2021,76% of companiesexperimented and expanded their ABM programs, up from 58% in 2020. [0]
- Of companies withcomplete ABM programs in place, 63% report at least a 25% ROI, and 46% report at least a 50% return. [0]
- 79% of active ABM adoptershave been successfully generating ROI. [0]
- 76% of respondentsreport higher ROI with ABM than with other tactics. [0]
- 94.2% of respondentsnow have an active ABM program (up from 77% in 2019). [0]
- DemandBase reports anaverage increase in ACV of 33%for ABM closed. [0]
- Mature ABM programs now account for79% of all sales opportunities. [0]
- Forcompanies with complete ABM programsin place, the three biggest challenges are data quality issues (53.29%). [0]
- lack of budget (32.93%), and lack of alignment with sales (31.14%). [0]
- Over70% of companiesin the ITSMA survey use a CRM. [0]
- 80% of organizationsuse three or more tools in their ABM efforts. [0]
- 68% of ABM programsuse automation tools. [0]
- Less than 25% of companieshave developed a mature technology stack to support their ABM programs. [0]
- Thetop three toolscompanies use to target accounts are social media analytics (72%), website analytics (65%), and CRM platforms (40%). [0]
- 67% of the 900 respondents in Demandbase’s survey said they tracked revenue, while HubSpot respondents noted that the most common measurement of success for ABM among B2B respondents is revenue won. [6]
- Demandbase respondents who reported that 61% of their teams were involved in ABM realized an ROI of at least 2X, versus companies with 39% team involvement who saw lower ROIs. [6]
- Per Demandbase, nearly 43% of the 309 respondents who were in the early stages of executing an ABM program indicated that lack of budget was their biggest challenge for 2020. [6]
- A top takeaway from the Demandbase survey was that data quality is a major obstacle to achieving ABM success, with 32% of respondents noting data quality as a challenge for executing early. [6]
- Just over 94% of respondents said they had an ABM program in place versus 77% in 2019. [6]
- Of these, 8% of respondents indicated they were still at the early stages of ABM program development versus 79% who were in early to middle stages. [6]
- Terminus data found that 90% of late maturity ABM programs focused on new business generation as a top goal over customer retention and pipeline acceleration. [6]
- New business generation was also the #1 goal for early and middle maturity programs, though the percentage wasn’t quite as high for either. [6]
- Companies with late maturity programs said they derived 73% of their revenue from ABM versus companies just starting out who derived 18% and 30% of revenue from their ABM programs respectively. [6]
- To this end, we leave you with one final stat only 9% of companies with late maturity programs listed lead generation as a KPI for their ABM program in 2020 versus 19% in 2019. [6]
- This metric was up from 19% in 2015. [7]
- Over 70% of the survey respondents said they spent more of their budgets on ABM in 2016. [7]
- “It’s likely that these spending patterns will continue in 2017,” the research states. [7]
- Our ABM superheroes at WP Engine used the Terminus account based advertising platform to generate 28% more new opportunities from target accounts. [7]
- As a result of their ABM campaign, WP Engine saw Engagement from 93% of the accounts on their target list. [7]
- A 59% increase in open rates (from 27% to 43%). [7]
- A 29% increase in reply rates (from 4.9% to 6.3%). [7]
- Research by ITSMA found that half of ABM programs are less than a year old, with just 17% being in place for three or more years. [8]
I know you want to use Account-Based Analytics Software, thus we made this list of best Account-Based Analytics Software. We also wrote about how to learn Account-Based Analytics Software and how to install Account-Based Analytics Software. Recently we wrote how to uninstall Account-Based Analytics Software for newbie users. Don’t forgot to check latest Account-Based Analytics statistics of 2023.
Reference
- usergems – https://www.usergems.com/blog/abm-statistics.
- unboundb2b – https://www.unboundb2b.com/blog/account-based-marketing/account-based-marketing-statistics-2023/.
- marketo – https://www.marketo.com/account-based-marketing/.
- marketone – https://www.marketone.com/articles/account-based-marketing-a-data-driven-perspective.
- tribalimpact – https://www.tribalimpact.com/blog/43-account-based-marketing-statistics.
- intelligentdemand – https://intelligentdemand.com/blog/15-account-based-statistics-that-will-get-you-executive-buy-in/.
- elevationb2b – https://elevationb2b.com/blog/9-important-account-based-marketing-stats-for-2021/.
- terminus – https://terminus.com/blog/17-abm-statistics-for-2017/.
- aberdeen – https://www.aberdeen.com/featured/blog-account-based-marketing-abm-predictive-analytics/.
In Conclusion
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