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Are you looking to add Account-Based Direct Mail to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Account-Based Direct Mail statistics of 2023.
My team and I scanned the entire web and collected all the most useful Account-Based Direct Mail stats on this page. You don’t need to check any other resource on the web for any Account-Based Direct Mail statistics. All are here only 🙂
How much of an impact will Account-Based Direct Mail have on your day-to-day? or the day-to-day of your business? Should you invest in Account-Based Direct Mail? We will answer all your Account-Based Direct Mail related questions here.
Please read the page carefully and don’t miss any word. 🙂
On this page, you’ll learn about the following:
Best Account-Based Direct Mail Statistics
☰ Use “CTRL+F” to quickly find statistics. There are total 332 Account-Based Direct Mail Statistics on this page 🙂Account-Based Direct Mail Usage Statistics
- 81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. [0]
Account-Based Direct Mail Market Statistics
- According to Small Business Trends, direct mail marketing earns an average of $2,095 in revenue per person. [1]
- [6] Data Targeting Solutions reported another surprising direct mail statistic The average response rate for direct marketing campaigns was 4.9% last year. [1]
- In 2017, 92 percent of participating B2B companies said ABM is “extremely important” or “very important” to their overall marketing efforts. [2]
- In 2018, 18% of companies planned to start/increase account based sales and marketing execution. [2]
- In 2019, 40% of B2B marketing teams were involved in company ABM initiatives. [2]
- Forrester 94% of respondents said they see ABM co existing alongside their other marketing approaches. [2]
- The average percentage of marketing budget dedicated to ABM was set to increase in 2019 (from 21% to 29%). [2]
- 87% of companies say that ABM delivers higher ROI than all other types of marketing. [2]
- Three types of account based marketing Of companies with full ABM programs in place that measure ROI (54%). [2]
- B2B marketers saw an increase in average annual contract value of 171% after implementing their ABM strategy. [2]
- A total of 95% of marketing influencers say an accountbased marketing strategy is successful at achieving the top priorities, with 40% describing their ABM strategy success as bestin. [2]
- A global survey of over 300 B2B marketers in 2019 found that those who had already delivered a return on investment (41%). [2]
- 53% of marketers reveal they haven’t started to measure ABM yet. [2]
- 54% of marketers cite “influence pipeline” as their primary ABM metric. [2]
- 60% of marketers place their focus on customers, while 32% said their focus is on prospects. [2]
- In 2017, 28% of marketers cited driving pipeline as their key measure — more than any other metric. [2]
- In companies with a strong ROI from ABM; 75% measure pipeline generated and revenue, 67.5% measure meetings set and target account pipeline and 63% measure marketing qualified leads. [2]
- 39% of marketing influencers say attributing marketing efforts to revenue is a challenging barrier to the success of an ABM strategy. [2]
- Creating personalised content is not only the most effective digital channel used, but also the most difficult to execute for 39% of marketing influencers. [2]
- Companies with full programs in place report being “solid” or “awesome” with sales and marketing alignment (51.6%), a unified account foundation (40%), running plays (40%), measurement (36%) and content / web personalization / ads (30%). [2]
- Marketing influencers say a successful account based marketing strategy targets customers and prospects nearly equally (49% and 46% respectively). [2]
- 60% of B2B marketers use a collaboration between outsourced and in house resources to execute channels for ABM engagement. [2]
- 41% consider attributing marketing efforts to revenue another top priority for ABM. [2]
- 50% B2B marketers surveyed plan to invest morein content for ABM in 2019, followed closely by an increased investment in Sales and Marketing Alignment (47%) and Target Account Selection (46%). [2]
- As ABM matures, marketers are choosing to focus on fewer accounts 56% say they actively target 99 or fewer ABM accounts, compared to 47% who said the same in 2018. [2]
- 81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. [0]
- 82% of millennials view messages print advertisements as more trustworthy than digital marketing materials. [0]
- Direct mail makes up 52.7 percent of the national marketing budget. [0]
- Direct mail takes 21% less cognitive effort to process than digital marketing because the audience doesn’t have to invest time in understanding direct mail. [0]
- Direct mail marketing delivers a 37% higher response rate than email response rates. [0]
- 58% of the mail American households receive is marketing mail. [3]
- 18% of B2B marketers’ budget is assigned to direct mail marketing and print advertising. [3]
- This is a significant bump compared with the group that received only email marketing material, with a 28% and 77% increase in sales and inquiries. [3]
- With a direct mail conversion rate of 28%, this marketing method is definitely worth a shot. [3]
- It’s closely followed by SMS with 102% and email at 93%, which is, as expected, the option most used by marketers. [3]
- 57% of email addresses are abandoned because the users receives too many marketing emails. [3]
- DMN’s direct mail marketing statistics indicate that 30% of millennials consider postal mail effective in getting them to visit a website, go to a store, or make a purchase. [3]
- While other marketing channels struggle to get good response rates, direct mail bags an average response rate of 9% for mailing to house lists and about 5% for prospect lists. [4]
- A Hubspot marketing report from 2019 says that 18% of a B2B firm’s marketing expenditure goes into print advertising and direct marketing. [4]
- In today’s digital world, spending 18% on an offline marketing channel can’t be neglected. [4]
- Another study shows that 76% of customers trust and rely on direct mail while making purchase decisions, over digital marketing channels. [4]
- In a study, it was found that 43% of all respondents actually purchased something as a direct reaction to getting marketing mail from a business. [4]
- With a 100% open rate and half of the audience finding them useful, postcards are perhaps the best marketing collateral. [4]
- Direct mail marketing, when used with digital ads, can generate a 28% higher conversion ratio. [4]
- In addition to this, multichannel marketing campaigns with direct mail and one digital marketing channel generate 118% higher response rates as compared to using direct mail alone. [4]
- How are marketers supposed to cut through the clutter of1%email response rates?. [5]
- In a survey conducted by Marketing Sherpa, it was found that 79% of B2B marketers find direct mail effective. [6]
- 70% of respondents that report the highest sales and marketing alignment state that their marketing teams were also KPI’d on sales. [7]
- Only 24% of ABM practitioners are very confident their sales and marketing teams are aligned. [7]
- 73% of ABM practitioners who responded that they generated mostly low quality leads were not confident their marketing programs were targeting their ideal customer. [7]
- Only 50% of ABM practitioners are confident their marketing programs are highly targeted and reaching their ideal customer. [7]
- The Direct Marketing Association analyzed Bizo and Epsilon data and found that “direct mail has a better response rate than email marketing, with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online.”. [8]
- According to the Omnichannel marketing automation statistics for 2019 , B2B marketers using 3 or more channels manage to achieve a 250% higher purchase and engagement rate than in the case of single. [8]
- 58% of the mail American households receive is marketing mail. [9]
- 68% of marketing respondents said combining digital and direct mail increased website visits. [9]
- 60% of marketing respondents said combining digital and direct mail increased ROI. [9]
- 39% of marketing respondents reported an increase in website traffic. [9]
- 36% of marketing respondents reported an increase in ROI. [9]
- When digital and direct mail are combined, marketers see 40% conversion rates. [9]
- According to a 2016 study by the Content Marketing Institute some 88% of businesses use content marketing. [10]
- Perhaps surprisingly, 66% of marketers also rated Linkedin as their most effective content marketing platform, 55% named Twitter and 51% YouTube. [10]
- 48% of marketers support three to five buying stages with dedicated content. [10]
- 52% of marketers support two to four roles and buyer personas with dedicated content. [10]
- 63% of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer.51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. [10]
- 88% of B2B marketers in North America use content marketing. [10]
- 75% of marketers are increasing investment in content marketing. [10]
- Percentage of B2B marketing budget spent on content marketing 28% on average.69% of companies report their video marketing budget is increasing. [10]
- (18% “Increasing significantly” and 51% “Increasing marginally”).51% of B2B marketers indicate they will increase their content marketing spending in the next 12 months.(Content. [10]
- Marketers’ top investment areas across the content marketing space Curation & Aggregation (38%); Creation (34%); Workflow (29%). [10]
- 77% of marketers will increase content production in the next 12 months – end of 2014 into 2015. [10]
- The share of marketing budgets spent on social media advertising is expected to more than double over the next five years, from 11% today to 24% by 2020. [10]
- Another survey predicted the share of overall digital marketing budgets devoted to social media marketing will increase from 9.9% today to 22.5% within five years.Social media advertising revenue will reach $9.8 billion in 2016. [10]
- 22% of social media marketing activities are performed by outside. [10]
- More than half (52%). [10]
- marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, “Social media marketing is important for my business. [10]
- The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%). [10]
- 43% of digital marketers say social media is one of their most effective tactics, but 49% call it one of the most difficult. [10]
- For 2016, Instagram is the top social channel marketers plan to invest more advertising in (72%). [10]
- 78% use Twitter for marketing; 74% use Facebook. [10]
Account-Based Direct Mail Latest Statistics
- 91 percent said ABM accounts had higher ROI than the control group. [11]
- The 2018 ANA/DMA “Response Rate Report” by trade groups the Association of National Advertisers and Data Marketing & Analytics found direct mail response rates were 4.9 percent for prospect lists and 9 percent for house lists. [11]
- 70% of consumers say direct mail is more personal than online interactions. [1]
- 54% of consumers say they want direct mail from brands that interest them. [1]
- Direct mail open rates can reach up to 90%. [1]
- 42% of recipients read or scan the direct mail they receive. [1]
- The average direct mail response rate for prospect lists was 4.9% last year. [1]
- Adding a name to your direct mail piece can increase response rates by 135%. [1]
- 62% of consumers who responded to direct mail in the past three months made a purchase. [1]
- 39% of consumers try a business for the first time because of direct mail. [1]
- That’s a 1,300% return on investment. [1]
- In fact, 70% of consumers feel this way. [1]
- A direct mail statistic from Triadex Services shares that 54% of consumers say they want direct mail from brands that interest them. [1]
- You read right according to Inkit, open rates for direct mail campaigns can be as high as 90% [3]. [1]
- Forbes reports that 42% of recipients either read or scan the direct mail they receive. [1]
- To put that 42% response rate into context, consider this next direct mail statistic That response rate is about five to nine times higher than any other advertising channel. [1]
- Adding a name to your direct mail can increase response rates by 135%. [1]
- The Mail Shark found that adding a name to your direct mail increases response rates by 135%. [1]
- Another direct mail statistic from Small Business Trends showed that 62% of consumers who responded to direct mail campaigns within the past three months also made a purchase. [1]
- The US Data Corporation found that 39% of consumers try a new business out for the first time as a result of receiving direct mail from them. [1]
- By 2020, as these statistics show it’s now a fully established program in over 90% of organisations with over 1,000 employers. [2]
- And across the board, only 12% aren’t considering it – but the majority are upand running or testing the strategy. [2]
- In 2019, 93% of those surveyed were either using ABM or planning to soon. [2]
- Most organizations surveyed were either doing a pilot program with ABM (26%), or had fully rolled out an ABM program in the last 6 months (26%). [2]
- In 2020, 61% of companies surveyed in 2020 had a full ABM program in place or were in the midst of a pilot program. [2]
- Nearly a third (27%). [2]
- In 2020, 91% of companies with 1,000 employers or more have a full ABM program in place (48%), are running a pilot (23%) or planned to get started in the next six months (20%). [2]
- 7% reported a decrease in dedicatedheadcount, showing that ABM is going mainstream. [2]
- Budgets dedicated to ABM have increased yearon year by 40%, from 20% in 2019 to 28% in 2020. [2]
- For those with full ABM programs in place, it now makes up 39% of the total budget in 2020 (up from 33% in 2019). [2]
- In less mature companies it made up 22% of their budget in 2020. [2]
- 63% report at least a 25% ROI and 46% report at least a 50% return. [2]
- 5.7% even report a 2x and 6.2% report a 3x return. [2]
- 60% of companies that use ABM saw a revenue increase of at least 10% within 12 months, while 1 in 5 companies experienced a revenue increase of 30% or more. [2]
- Demand Gen & LeadData 2019 Marketing Measurement & Attribution Survey Report Companies that have implemented ABM have seen a lift in average annual contract value of 171%. [2]
- ABM Leadership Alliance State Of The Market 91% of respondents say deal size is larger for ABM accounts,. [2]
- 1 in 4 (25%). [2]
- The remaining 8% focus on partners. [2]
- Our survey shows that the most common measurement of success in ABM is revenue (66%), shortly followed by pipeline in SQLs (65%). [2]
- 19% of respondents reported poor data quality to be their #1 challenge for executing ABM. [2]
- For companies with full ABM programs in place, the three biggest challenges are data quality issues (53.29%), lack of budget (32.93%) and lack of alignment with sales (31.14%). [2]
- In early stage ABM programs, the biggest challenges are lack of budget (47.2%), lack of ability to execute (38.51%) and lack of tools/tech (33.01%). [2]
- Marketing and sales teams that take an ABM approach together — and spend time maturing their processes and practices around it — can be as many as 6 percentage points more likely to exceed their revenue goals than teams less ABM. [2]
- Marketers strongly agree that personalised content (56%) and advanced data management (43%). [2]
- Across all teams, the average % of team involvement in ABM is 39%. [2]
- More mature programs report an average of 51% and those with the strongest ROI from ABM said 61% of teams were involved. [2]
- In 2020, companies with strong ROI from ABM planned to invest the most in direct mail (64%), content (55%) and target account selection (55%). [2]
- The response rate of direct Direct mail was 4.9% for 2018 prospect lists. [0]
- This represented significant growth over 2017, according to the 2018 ANA/DMA Response Rate Report. [0]
- In 2018, the direct mail response rate for house lists was 9%. [0]
- A letter sized envelope for lead generation campaigns to a house file produced the best response rate, at 15.1%. [0]
- The average intended household response rate for First Class mail is 13% and while Standard mail is 11%. [0]
- Direct mail increases online donations 40% to non. [0]
- The response rate for direct mail among people ages 18 21 years old is 12.4%. [0]
- The top direct mail tracking methods are pURLs (61%), call center or telephone (53%), and code or coupon (42%). [0]
- From 2015 to 2016, direct mail customer response rates increased by 43%. [0]
- 70% of consumers prefer traditional mail for cold, unsolicited offers. [0]
- 60% of UK consumers say direct mail makes more of an impression than any screen. [0]
- 48% of people retain direct mail for future reference. [0]
- 92% of millennials have had a purchasing decision influenced by direct mail. [0]
- U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return. [0]
- 76% of consumers trust direct mail when they want to make a purchase decision, over digital channels. [0]
- Direct mail requires 21% less cognitive effort to process than digital media sources. [0]
- Direct mail’s motivation response is 20% higher than digital media, making it a more persuasive platform. [0]
- 36% of people under the age of 30 look forward to checking the mail each day. [0]
- 75% of households usually read or scan at least some of the direct mail advertising materials that they receive. [0]
- Across all ages, 41% of people look forward to checking their mail each day. [0]
- 59% of US respondents say they enjoy getting mail from brands about new products. [0]
- With more than 75% of households reading or scanning at least some of the mail that they receive daily, it’s easy to see why direct mail so often outperforms email alone. [0]
- 8090% of direct mail gets opened, only 20. [0]
- 72% of consumers state they prefer to connect with brands through multiple channels before making a purchase. [0]
- At 9% and 5% , direct mail response rates are 9X and 5X higher than that of email, paid search and social media — with online display at a dismal 0.3%. [0]
- Overall, 22% of emails were read in 2016. [0]
- Nearly 80% of consumers are more likely to do business with a company that offers personalized experiences. [0]
- 91% of consumers are more likely to trust companies with their personal information if they explain how collecting and using the data will deliver a better experience. [0]
- 52% of consumers would share personal data in exchange for relevant, personalized product recommendations. [0]
- 53% of consumers would share personal data for personalized shopping experiences beyond product recommendations. [0]
- 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand. [0]
- Only 22% of shoppers are satisfied with the level of personalization they currently receive. [0]
- 77% of people sort through their mail immediately. [0]
- 70% of consumers say direct mail is more personal than online interactions. [0]
- 70% of the customers say direct mails feel more personalized than other kinds of online interactions. [12]
- 42% of the recipients scan and read the direct mail they receive. [12]
- If brand name is added to the direct mail, the response is increased by 137%. [12]
- Fascinating Direct Mail Statistics Editor’s Choice 42.2% of direct mail recipients either read or scan the mail they get. [3]
- Direct mail requires 21% less cognitive effort to process than email. [3]
- Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. [3]
- Direct mail offers a 29% return on investment. [3]
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. [3]
- 41% of Americans of all ages look forward to checking their mail each day. [3]
- And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. [3]
- According to the latest data from the USPS Mail Use & Attitudes Report, the direct mail industry accounts for almost 60% of the mail US households receive. [3]
- Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018. [3]
- The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. [3]
- The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before. [3]
- Oversized envelopes have the highest response rate 5%. [3]
- Postcards get a fairly high response rate 4.25% followed by dimensional mailers with 4% and catalogs with 3.9%. [3]
- The average response rate for direct mail in letter sized envelopes is the lowest at only 3.5%. [3]
- 59% of US respondents say they enjoy getting mail from brands about new products. [3]
- As many as six in 10 Americans say they enjoy learning about new products this way according to Epsilon’s direct mail advertising statistics. [3]
- 42.2% of direct mail recipients either read or scan the mail they get. [3]
- The Data & Marketing Association, formerly known as the Direct Mail Marketing Association, reveals that 42.2% of direct mail recipients go through the material you send. [3]
- Only 22.8% say they don’t read it at all. [3]
- 60% of catalog recipients visit the website of the company that mailed them the catalog. [3]
- This isn’t surprising as 84% of catalog recipients find it easier to browse and shop online while using it. [3]
- A study shows a 49% increase in sales and 125% in inquiries from customers who received both emails and catalogs. [3]
- Furthermore, over 90% of customers browsed their catalogs and kept them around for a week or so on average. [3]
- Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. [3]
- Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI. [3]
- Regarding response rate, direct mail offers a 112% return on investment. [3]
- Social media saw an upwards trend in use at 74%, a 17% increase compared to the previous survey. [3]
- 50.9% of recipients say they find postcards useful. [3]
- Consumers aged 45 54 are the demographic group most likely to respond to direct mail pieces. [3]
- Individuals aged 45 54 have the highest direct mail response rate 14.1%. [3]
- Up to 90% of direct mail gets opened, compared to only 20. [3]
- Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. [3]
- On the other hand, just 44% can do the same after seeing a digital ad. [3]
- 30% of millennials said direct mail, while 24% said email. [3]
- Only 24% said the same of email. [3]
- Research also shows that 64% of millennials prefer to receive advertisements through the mail, and 68% always read them. [3]
- With an average direct mail response rate between 5% and 9% , direct mail leaves email far behind. [3]
- According to the DMA Response Rate Report, email garners only around a 1% response rate for both household and prospect lists. [3]
- Moreover, the response rate of the online displays is only 0.3%. [4]
- Oversized envelopes get a response rate of 5%, followed by postcards which can drive response rates of up to 4.25%. [4]
- Another report shows that 63% of DTC companies spend on direct mail advertising. [4]
- Some direct mail statistics Australia presented by Australia Post state that 90% of Australian citizens make it a point to read their mail. [4]
- 60% prefer reading their mail thoroughly, whereas 54% store mail items for future reference. [4]
- Well, the good news is that around 81% of Australians actually open and read their mail immediately. [4]
- Furthermore, 74% of them read their direct mail pieces attentively, and 65% read everything they receive in the mail. [4]
- According to an article on Forbes, around 42% of direct mail recipients read or scan their mail. [4]
- While comparing direct mail with email, remember that direct mail has an open rate of up to 90%. [4]
- On the other hand, email has an open rate of only 20. [4]
- 84% of Australians find it valuable to receive important information in hard copy format. [4]
- 33% of Australians say that direct mail senders are always trustworthy. [4]
- 34% of Australians say that the information communicated through direct mail is always credible. [4]
- According to a research study commissioned by the USPS, direct mail recipients spent 28% more money than those who did not receive that mail piece. [4]
- Similarly, they bought 28% more items than the non. [4]
- Furthermore, 62% of direct mail respondents made a purchase within three months. [4]
- 92% of millennials make a purchase decision influenced by a direct mail item, as compared to 78% for email. [4]
- Some direct mail advertising statistics show that direct mail can offer an ROI of about 29%. [4]
- DMA direct mail statistics state that 50.9% of direct mail recipients find postcards to be useful. [4]
- 69% of millennials aged between 18 to 24 say that they prefer paper and print communications over digital. [4]
- In fact, direct mail vs email statistics reveals that 30% of millennials say direct mail is more effective as compared to email, especially when talking about taking action. [4]
- 80% of millennials pay attention to direct mail, while 50% ignore online ads. [4]
- 75% of direct mail recipients have reported being able to recall brands immediately. [4]
- On the contrary, only 44% of display ad viewers can recall brands. [4]
- 54% of direct mail recipients always remember the contents of their received mail. [4]
- 56% of direct mail recipients in Australia share their direct mail items with other household members. [4]
- Similarly, 58% of Australian households display important mail at their homes. [4]
- It takes 21% less cognitive effort to look at and process direct mail contents, as compared to emails. [4]
- In reality, direct mail fundraising statistics have stated there is a 40% increase in online donations due to direct mail. [4]
- Earlier, we discussed how 30% of millennials say that direct mail is more effective than email in terms of persuading customers. [4]
- Direct mail is known to drive 77% website visits, followed by 64% purchases, and 56% program signups. [4]
- Not just that, direct mail can drive 53% of store visits and 53% of app downloads. [4]
- 61% of customers visited pURLs, 53% contacted the business through call, and 42% used coupons and codes as part of completing a CTA. [4]
- 56% of direct mail recipients say that it is a pleasure receiving mail. [4]
- 55% look forward to finding out the mail contents. [4]
- 67% say that it is more personal than any online communication form. [4]
- Some other direct mail statistics compiled together by Australia Post revealed that 38% of direct mail recipients say that direct mail makes them feel important. [4]
- Furthermore, 39% of recipients say that receiving mail makes them feel appreciated or valued by a business. [4]
- Adding sophisticated customer data to mail items in order to personalise them increases response rates by 500%. [4]
- 78% of customers engage with brand offers only when they are tailored according to their previous engagements with the business. [4]
- 38% of Australians wish to receive statements and bills in the mail as personally addressed. [4]
- B2C and B2B direct mail statistics denote that 56% of direct mail respondents visit the business’s online or physical store. [4]
- Up to90%of direct mail gets opened, compared to only 20. [5]
- It’s easier to process too as direct mail requires21%less cognitive effort to process than email. [5]
- Only44%of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. [5]
- AND it has a motivation response20%higher than email. [5]
- 79%of consumers act on direct mail immediately compared to 45% who act on email straightaway. [5]
- When asked, “Which is more effective at getting you to take action?”30%of millennials said direct mail, while 24% said email. [5]
- Direct mail has a median ROI of29%while email has a medium ROI of 124%. [5]
- However, the possible conversion rate rises to40%and response rates increase to 45% when mail is combined with digital. [5]
- Furthermore, using direct mail and digital ads conjointly have118%higher response rates than those solely using direct mail. [5]
- Direct mail actually outperforms email on several metrics, including an up to 90% open rate and a 4.9% response rate for prospect lists. [13]
- Plus, its effectiveness is actually rising, with 82% rating direct mail as effective at reaching targets in 2020, compared to 78% in 2019. [13]
- All that targeting could be why LinkedIn reports impressive statistics, for example, a 33% increase in purchase intent. [13]
- The popularity of native ads is rising, with nearly 65% of digital display ad spend going toward this channel in 2020. [13]
- That could be why consumers looked at native ads 53% more frequently than traditional display ads. [13]
- The same study found that native ads registered 18% higher lift in purchase intent and 9% lift for brand affinity responses than banner ads. [13]
- In 2019, direct mail saw the largest drop in with a decrease in volume by 7.4%. [14]
- It should be no surprise that 65% of all direct mail ends up in the trash. [14]
- Direct mail’s average response rate for prospects’ lists is 4.9% but increases up to 9% for house lists. [6]
- Thus, a 5 10% response rate for direct mail is quite good. [6]
- But, most companies do great with even a response rate of about 2%. [6]
- 83% of customers are ready to share their personal details with companies to get personalized experiences. [6]
- You can expect a response rate of up to 4.25% using postcards. [6]
- 95% of millennials like receiving direct mail. [6]
- 50.9% of direct mail recipients say that postcards are useful. [6]
- Oversized envelopes receive a response rate of 5.3%. [6]
- B2B direct mail generates a response rate of 4.4%. [6]
- 73% of respondents who were confident their ABM strategy could 4. [7]
- ABM practitioners who were confident their strategy could successfully accelerate the sales cycle were engaging in the following activities to progress deals 61% Personalized Content, Microsites & Direct Mail. [7]
- Account Based Advertising 58% Dinners & Events 5. [7]
- 60% of respondents who were confident their ABM strategy could 6. [7]
- ABM practitioners who were confident their strategy could successfully 55% Personalized Content, Microsites & Direct Mail 55% Account Based Advertising 52% Dinners & Events ABM stats on lead quality and account targeting 7. [7]
- 56% of ABM practitioners state they generate moderate to high quality leads at a reasonable cost. [7]
- Canada Post Corporation , another reason for this is that direct mail requires 21% less of a cognitive process than reading and responding to emails, and elicits a much higher brand recall. [8]
- In B2B, direct mail has an open rate of 57%, vs paid search/social media’s 1% open rate. [8]
- In fact, customers that engaged across three or more channels had an average order value of $66.31, 13% higher than for customers who did not. [8]
- are27% more likelyto deliver topranking sales performance, and40% more likelyto deliver top ranking acquisition levels, versus campaigns without mail. [15]
- 57% of peopleclaim that receiving mail makes them feel more valued. [15]
- It requires21% less cognitive effortto process and elicits a much higher brand recall. [15]
- It simply wouldn’t make sense to spend $20 or more dollars on every topof funnel prospect, when you can be more strategic and save big sends for prospects who are more likely to purchase. [15]
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. [9]
- 59% of US respondents say they enjoy getting mail from brands about new products. [9]
- 60% of catalog recipients visit the website of the company that mailed them the catalog. [9]
- Up to 90% of direct mail gets opened, compared to only 20. [9]
- Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you. [9]
- Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion. [9]
- 89% of users are satisfied or very satisfied with Informed Delivery. [9]
- 93% of users would recommend Informed Delivery to friends, family, or colleagues. [9]
- 61% of users view their notifications on mobile devices, 30% view on a computer or laptop, and 8% view on a tablet. [9]
- 82% of users view their notifications in the morning, 16% view in the afternoon, and 2% view in the evening. [9]
- 39% increased traffic to a physical store or business location. [9]
- Direct mail response rate to house files is 9% (compared to 1% email, 1% paid search, .3% online display, 1% social media). [9]
- Direct mail median return oninvestment to house files is 41% (compared to 145% email, 50% paid search, 20%online display, 50% social media). [9]
- 42 percent of recipients read or scanned the mail pieces. [10]
- The response rate to direct mail pieces is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display. [10]
- The average ROI for direct mail campaigns isbetween 15 and 17%. [10]
- Typically this will be done by phone or e mail, depending on the size and nature of your business, and will usually show a significantly smaller number of qualified leads – perhaps 50%. [10]
- 93% of responders saying that they use social media 82% also use case studies 81% have blogs. [10]
- 81% distribute email newsletters 81% use in person events 79% use video. [10]
- 76% use images and photos 71% use white papers 67% use infographics 66% use webinars. [10]
- In terms of effectiveness, in person events and webinars were rated most useful, scoring 75% and 66% respectively. [10]
- The next most useful were case studies (65%), white papers (63%) and videos (62%). [10]
- E mail newsletters (60%) and blogs (59%). [10]
- Slideshare scored 41%, Facebook 30%, Instagram 22%, Pinterest 20% and Google+ 13%. [10]
- White Papers (82%)Webinars (78%)Case Studies (73%)eBooks (67%)Blog Posts (66%). [10]
- 62%)Video/Motion graphics (47%)Interactive presentations (36%). [10]
- Original Visual Assets (73%), Original Videos (72%), Original Written Content (69%) and Original Audio (26%). [10]
- It will be one of the fastest growing areas in high tech, with a compound annual growth rate of 12.4%. [10]
- Less then 5% of those 55 and older agree. [10]
- 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. [10]
- They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills. [10]
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. [10]
- LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. [10]
- 57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media. [10]
- And yet–34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. [10]
- followed by Facebook (61%), Pinterest (41%), Snapchat (36%) and Amazon (34%). [10]
- 62% use Twitter to build relationships. [10]
- About 97% of Google’s total revenues come from advertising. [10]
- The average click through rate for an ad in the first position is 7.94%. [10]
- Ads in the top position have been observed to get 10 times as many clicks as side position ads.In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. [10]
- In the same quarter, aggregate paid clicks went up by 42%.Google dominates mobile search advertising, taking 97% of mobile search spend. [10]
- Most Expensive Keywords in AdWords)Amazon spent an estimated $55.2 million on AdWords advertising in 2011. [10]
- Google’s 2011 Revenues)89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. [10]
- Research)For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.If. [10]
- there is no right hand column, almost half of people (45.5%). [10]
- about 6 billion a day!Google display campaigns reach 80% of global internet users. [10]
- Benchmarks and Insights)According to Google, “99% of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube.”. [10]
- According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average. [10]
- It has the power to boost ROI by 20% as part of an integrated campaign. [16]
I know you want to use Account-Based Direct Mail Software, thus we made this list of best Account-Based Direct Mail Software. We also wrote about how to learn Account-Based Direct Mail Software and how to install Account-Based Direct Mail Software. Recently we wrote how to uninstall Account-Based Direct Mail Software for newbie users. Don’t forgot to check latest Account-Based Direct Mail statistics of 2023.
Reference
- postalytics – https://www.postalytics.com/blog/statistics-on-direct-mail/.
- fundera – https://www.fundera.com/resources/direct-mail-statistics.
- tribalimpact – https://www.tribalimpact.com/blog/43-account-based-marketing-statistics.
- smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/.
- postgrid – https://www.postgrid.com.au/direct-mail-statistics/.
- postal – https://postal.io/blog/infographic-direct-mail-and-digital/.
- postgrid – https://www.postgrid.ca/b2b-direct-mail/.
- terminus – https://terminus.com/blog/9-abm-stats-from-canam-research/.
- saasmql – https://www.saasmql.com/blog/how-we-generate-1m-in-sales-pipeline-with-direct-mail.
- compu-mail – https://www.compu-mail.com/statistics/25-direct-marketing-statistics-for-2020.
- ballantine – https://www.ballantine.com/ultimate-guide-2016-marketing-statistics/.
- designdistributors – https://www.designdistributors.com/blog/direct-mail-help-account-based-marketing.
- martechseries – https://martechseries.com/mts-insights/staff-writers/driving-b2b-marketing-with-better-direct-mail-initiatives/.
- businessol – https://www.businessol.com/blog/best-account-based-marketing-advertising-businessonline.
- alyce – https://www.alyce.com/blog/how-personal-gifting-is-different-from-direct-mail/.
- sendoso – https://sendoso.com/direct-mail-marketing/b2b-direct-mail-marketing/.
- sendoso – https://sendoso.com/direct-mail-marketing/.
In Conclusion
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We tried our best to provide all the Account-Based Direct Mail statistics on this page. Please comment below and share your opinion if we missed any Account-Based Direct Mail statistics.