Are you looking to add Account-Based Direct Mail to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Account-Based Direct Mail statistics of 2024.
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On this page, you’ll learn about the following:
Best Account-Based Direct Mail Statistics
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- 81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. [0]
Account-Based Direct Mail Market Statistics
- According to Small Business Trends, direct mail marketing earns an average of $2,095 in revenue per person. [1]
- [6] Data Targeting Solutions reported another surprising direct mail statistic The average response rate for direct marketing campaigns was 4.9% last year. [1]
- In 2017, 92 percent of participating B2B companies said ABM is âextremely importantâ or âvery importantâ to their overall marketing efforts. [2]
- In 2018, 18% of companies planned to start/increase account based sales and marketing execution. [2]
- In 2019, 40% of B2B marketing teams were involved in company ABM initiatives. [2]
- Forrester 94% of respondents said they see ABM co existing alongside their other marketing approaches. [2]
- The average percentage of marketing budget dedicated to ABM was set to increase in 2019 (from 21% to 29%). [2]
- 87% of companies say that ABM delivers higher ROI than all other types of marketing. [2]
- Three types of account based marketing Of companies with full ABM programs in place that measure ROI (54%). [2]
- B2B marketers saw an increase in average annual contract value of 171% after implementing their ABM strategy. [2]
- A total of 95% of marketing influencers say an accountbased marketing strategy is successful at achieving the top priorities, with 40% describing their ABM strategy success as bestin. [2]
- A global survey of over 300 B2B marketers in 2019 found that those who had already delivered a return on investment (41%). [2]
- 53% of marketers reveal they havenât started to measure ABM yet. [2]
- 54% of marketers cite “influence pipelineâ as their primary ABM metric. [2]
- 60% of marketers place their focus on customers, while 32% said their focus is on prospects. [2]
- In 2017, 28% of marketers cited driving pipeline as their key measure â more than any other metric. [2]
- In companies with a strong ROI from ABM; 75% measure pipeline generated and revenue, 67.5% measure meetings set and target account pipeline and 63% measure marketing qualified leads. [2]
- 39% of marketing influencers say attributing marketing efforts to revenue is a challenging barrier to the success of an ABM strategy. [2]
- Creating personalised content is not only the most effective digital channel used, but also the most difficult to execute for 39% of marketing influencers. [2]
- Companies with full programs in place report being âsolidâ or âawesomeâ with sales and marketing alignment (51.6%), a unified account foundation (40%), running plays (40%), measurement (36%) and content / web personalization / ads (30%). [2]
- Marketing influencers say a successful account based marketing strategy targets customers and prospects nearly equally (49% and 46% respectively). [2]
- 60% of B2B marketers use a collaboration between outsourced and in house resources to execute channels for ABM engagement. [2]
- 41% consider attributing marketing efforts to revenue another top priority for ABM. [2]
- 50% B2B marketers surveyed plan to invest morein content for ABM in 2019, followed closely by an increased investment in Sales and Marketing Alignment (47%) and Target Account Selection (46%). [2]
- As ABM matures, marketers are choosing to focus on fewer accounts 56% say they actively target 99 or fewer ABM accounts, compared to 47% who said the same in 2018. [2]
- 81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. [0]
- 82% of millennials view messages print advertisements as more trustworthy than digital marketing materials. [0]
- Direct mail makes up 52.7 percent of the national marketing budget. [0]
- Direct mail takes 21% less cognitive effort to process than digital marketing because the audience doesnât have to invest time in understanding direct mail. [0]
- Direct mail marketing delivers a 37% higher response rate than email response rates. [0]
- 58% of the mail American households receive is marketing mail. [3]
- 18% of B2B marketers’ budget is assigned to direct mail marketing and print advertising. [3]
- This is a significant bump compared with the group that received only email marketing material, with a 28% and 77% increase in sales and inquiries. [3]
- With a direct mail conversion rate of 28%, this marketing method is definitely worth a shot. [3]
- It’s closely followed by SMS with 102% and email at 93%, which is, as expected, the option most used by marketers. [3]
- 57% of email addresses are abandoned because the users receives too many marketing emails. [3]
- DMN’s direct mail marketing statistics indicate that 30% of millennials consider postal mail effective in getting them to visit a website, go to a store, or make a purchase. [3]
- While other marketing channels struggle to get good response rates, direct mail bags an average response rate of 9% for mailing to house lists and about 5% for prospect lists. [4]
- A Hubspot marketing report from 2019 says that 18% of a B2B firmâs marketing expenditure goes into print advertising and direct marketing. [4]
- In todayâs digital world, spending 18% on an offline marketing channel canât be neglected. [4]
- Another study shows that 76% of customers trust and rely on direct mail while making purchase decisions, over digital marketing channels. [4]
- In a study, it was found that 43% of all respondents actually purchased something as a direct reaction to getting marketing mail from a business. [4]
- With a 100% open rate and half of the audience finding them useful, postcards are perhaps the best marketing collateral. [4]
- Direct mail marketing, when used with digital ads, can generate a 28% higher conversion ratio. [4]
- In addition to this, multichannel marketing campaigns with direct mail and one digital marketing channel generate 118% higher response rates as compared to using direct mail alone. [4]
- How are marketers supposed to cut through the clutter of1%email response rates?. [5]
- In a survey conducted by Marketing Sherpa, it was found that 79% of B2B marketers find direct mail effective. [6]
- 70% of respondents that report the highest sales and marketing alignment state that their marketing teams were also KPIâd on sales. [7]
- Only 24% of ABM practitioners are very confident their sales and marketing teams are aligned. [7]
- 73% of ABM practitioners who responded that they generated mostly low quality leads were not confident their marketing programs were targeting their ideal customer. [7]
- Only 50% of ABM practitioners are confident their marketing programs are highly targeted and reaching their ideal customer. [7]
- The Direct Marketing Association analyzed Bizo and Epsilon data and found that âdirect mail has a better response rate than email marketing, with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online.â. [8]
- According to the Omnichannel marketing automation statistics for 2019 , B2B marketers using 3 or more channels manage to achieve a 250% higher purchase and engagement rate than in the case of single. [8]
- 58% of the mail American households receive is marketing mail. [9]
- 68% of marketing respondents said combining digital and direct mail increased website visits. [9]
- 60% of marketing respondents said combining digital and direct mail increased ROI. [9]
- 39% of marketing respondents reported an increase in website traffic. [9]
- 36% of marketing respondents reported an increase in ROI. [9]
- When digital and direct mail are combined, marketers see 40% conversion rates. [9]
- According to a 2016 study by the Content Marketing Institute some 88% of businesses use content marketing. [10]
- Perhaps surprisingly, 66% of marketers also rated Linkedin as their most effective content marketing platform, 55% named Twitter and 51% YouTube. [10]
- 48% of marketers support three to five buying stages with dedicated content. [10]
- 52% of marketers support two to four roles and buyer personas with dedicated content. [10]
- 63% of marketers create content by buyer persona; 38% by vertical; 30% by geography; and 30% by account or customer.51% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. [10]
- 88% of B2B marketers in North America use content marketing. [10]
- 75% of marketers are increasing investment in content marketing. [10]
- Percentage of B2B marketing budget spent on content marketing 28% on average.69% of companies report their video marketing budget is increasing. [10]
- (18% âIncreasing significantlyâ and 51% âIncreasing marginallyâ).51% of B2B marketers indicate they will increase their content marketing spending in the next 12 months.(Content. [10]
- Marketersâ top investment areas across the content marketing space Curation & Aggregation (38%); Creation (34%); Workflow (29%). [10]
- 77% of marketers will increase content production in the next 12 months â end of 2014 into 2015. [10]
- The share of marketing budgets spent on social media advertising is expected to more than double over the next five years, from 11% today to 24% by 2020. [10]
- Another survey predicted the share of overall digital marketing budgets devoted to social media marketing will increase from 9.9% today to 22.5% within five years.Social media advertising revenue will reach $9.8 billion in 2016. [10]
- 22% of social media marketing activities are performed by outside. [10]
- More than half (52%). [10]
- marketers use social media marketing, and 92% of those agree or strongly agree with the phrase, âSocial media marketing is important for my business. [10]
- The top three goals for SMB social media marketing programs are brand awareness (74%), website traffic (53%), and lead generaiton (41%). [10]
- 43% of digital marketers say social media is one of their most effective tactics, but 49% call it one of the most difficult. [10]
- For 2016, Instagram is the top social channel marketers plan to invest more advertising in (72%). [10]
- 78% use Twitter for marketing; 74% use Facebook. [10]
Account-Based Direct Mail Latest Statistics
- 91 percent said ABM accounts had higher ROI than the control group. [11]
- The 2018 ANA/DMA âResponse Rate Reportâ by trade groups the Association of National Advertisers and Data Marketing & Analytics found direct mail response rates were 4.9 percent for prospect lists and 9 percent for house lists. [11]
- 70% of consumers say direct mail is more personal than online interactions. [1]
- 54% of consumers say they want direct mail from brands that interest them. [1]
- Direct mail open rates can reach up to 90%. [1]
- 42% of recipients read or scan the direct mail they receive. [1]
- The average direct mail response rate for prospect lists was 4.9% last year. [1]
- Adding a name to your direct mail piece can increase response rates by 135%. [1]
- 62% of consumers who responded to direct mail in the past three months made a purchase. [1]
- 39% of consumers try a business for the first time because of direct mail. [1]
- That’s a 1,300% return on investment. [1]
- In fact, 70% of consumers feel this way. [1]
- A direct mail statistic from Triadex Services shares that 54% of consumers say they want direct mail from brands that interest them. [1]
- You read right according to Inkit, open rates for direct mail campaigns can be as high as 90% [3]. [1]
- Forbes reports that 42% of recipients either read or scan the direct mail they receive. [1]
- To put that 42% response rate into context, consider this next direct mail statistic That response rate is about five to nine times higher than any other advertising channel. [1]
- Adding a name to your direct mail can increase response rates by 135%. [1]
- The Mail Shark found that adding a name to your direct mail increases response rates by 135%. [1]
- Another direct mail statistic from Small Business Trends showed that 62% of consumers who responded to direct mail campaigns within the past three months also made a purchase. [1]
- The US Data Corporation found that 39% of consumers try a new business out for the first time as a result of receiving direct mail from them. [1]
- By 2020, as these statistics show itâs now a fully established program in over 90% of organisations with over 1,000 employers. [2]
- And across the board, only 12% arenât considering it â but the majority are upand running or testing the strategy. [2]
- In 2019, 93% of those surveyed were either using ABM or planning to soon. [2]
- Most organizations surveyed were either doing a pilot program with ABM (26%), or had fully rolled out an ABM program in the last 6 months (26%). [2]
- In 2020, 61% of companies surveyed in 2020 had a full ABM program in place or were in the midst of a pilot program. [2]
- Nearly a third (27%). [2]
- In 2020, 91% of companies with 1,000 employers or more have a full ABM program in place (48%), are running a pilot (23%) or planned to get started in the next six months (20%). [2]
- 7% reported a decrease in dedicatedheadcount, showing that ABM is going mainstream. [2]
- Budgets dedicated to ABM have increased yearon year by 40%, from 20% in 2019 to 28% in 2020. [2]
- For those with full ABM programs in place, it now makes up 39% of the total budget in 2020 (up from 33% in 2019). [2]
- In less mature companies it made up 22% of their budget in 2020. [2]
- 63% report at least a 25% ROI and 46% report at least a 50% return. [2]
- 5.7% even report a 2x and 6.2% report a 3x return. [2]
- 60% of companies that use ABM saw a revenue increase of at least 10% within 12 months, while 1 in 5 companies experienced a revenue increase of 30% or more. [2]
- Demand Gen & LeadData 2019 Marketing Measurement & Attribution Survey Report Companies that have implemented ABM have seen a lift in average annual contract value of 171%. [2]
- ABM Leadership Alliance State Of The Market 91% of respondents say deal size is larger for ABM accounts,. [2]
- 1 in 4 (25%). [2]
- The remaining 8% focus on partners. [2]
- Our survey shows that the most common measurement of success in ABM is revenue (66%), shortly followed by pipeline in SQLs (65%). [2]
- 19% of respondents reported poor data quality to be their #1 challenge for executing ABM. [2]
- For companies with full ABM programs in place, the three biggest challenges are data quality issues (53.29%), lack of budget (32.93%) and lack of alignment with sales (31.14%). [2]
- In early stage ABM programs, the biggest challenges are lack of budget (47.2%), lack of ability to execute (38.51%) and lack of tools/tech (33.01%). [2]
- Marketing and sales teams that take an ABM approach together â and spend time maturing their processes and practices around it â can be as many as 6 percentage points more likely to exceed their revenue goals than teams less ABM. [2]
- Marketers strongly agree that personalised content (56%) and advanced data management (43%). [2]
- Across all teams, the average % of team involvement in ABM is 39%. [2]
- More mature programs report an average of 51% and those with the strongest ROI from ABM said 61% of teams were involved. [2]
- In 2020, companies with strong ROI from ABM planned to invest the most in direct mail (64%), content (55%) and target account selection (55%). [2]
- The response rate of direct Direct mail was 4.9% for 2018 prospect lists. [0]
- This represented significant growth over 2017, according to the 2018 ANA/DMA Response Rate Report. [0]
- In 2018, the direct mail response rate for house lists was 9%. [0]
- A letter sized envelope for lead generation campaigns to a house file produced the best response rate, at 15.1%. [0]
- The average intended household response rate for First Class mail is 13% and while Standard mail is 11%. [0]
- Direct mail increases online donations 40% to non. [0]
- The response rate for direct mail among people ages 18 21 years old is 12.4%. [0]
- The top direct mail tracking methods are pURLs (61%), call center or telephone (53%), and code or coupon (42%). [0]
- From 2015 to 2016, direct mail customer response rates increased by 43%. [0]
- 70% of consumers prefer traditional mail for cold, unsolicited offers. [0]
- 60% of UK consumers say direct mail makes more of an impression than any screen. [0]
- 48% of people retain direct mail for future reference. [0]
- 92% of millennials have had a purchasing decision influenced by direct mail. [0]
- U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return. [0]
- 76% of consumers trust direct mail when they want to make a purchase decision, over digital channels. [0]
- Direct mail requires 21% less cognitive effort to process than digital media sources. [0]
- Direct mailâs motivation response is 20% higher than digital media, making it a more persuasive platform. [0]
- 36% of people under the age of 30 look forward to checking the mail each day. [0]
- 75% of households usually read or scan at least some of the direct mail advertising materials that they receive. [0]
- Across all ages, 41% of people look forward to checking their mail each day. [0]
- 59% of US respondents say they enjoy getting mail from brands about new products. [0]
- With more than 75% of households reading or scanning at least some of the mail that they receive daily, itâs easy to see why direct mail so often outperforms email alone. [0]
- 8090% of direct mail gets opened, only 20. [0]
- 72% of consumers state they prefer to connect with brands through multiple channels before making a purchase. [0]
- At 9% and 5% , direct mail response rates are 9X and 5X higher than that of email, paid search and social media â with online display at a dismal 0.3%. [0]
- Overall, 22% of emails were read in 2016. [0]
- Nearly 80% of consumers are more likely to do business with a company that offers personalized experiences. [0]
- 91% of consumers are more likely to trust companies with their personal information if they explain how collecting and using the data will deliver a better experience. [0]
- 52% of consumers would share personal data in exchange for relevant, personalized product recommendations. [0]
- 53% of consumers would share personal data for personalized shopping experiences beyond product recommendations. [0]
- 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand. [0]
- Only 22% of shoppers are satisfied with the level of personalization they currently receive. [0]
- 77% of people sort through their mail immediately. [0]
- 70% of consumers say direct mail is more personal than online interactions. [0]
- 70% of the customers say direct mails feel more personalized than other kinds of online interactions. [12]
- 42% of the recipients scan and read the direct mail they receive. [12]
- If brand name is added to the direct mail, the response is increased by 137%. [12]
- Fascinating Direct Mail Statistics Editor’s Choice 42.2% of direct mail recipients either read or scan the mail they get. [3]
- Direct mail requires 21% less cognitive effort to process than email. [3]
- Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. [3]
- Direct mail offers a 29% return on investment. [3]
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. [3]
- 41% of Americans of all ages look forward to checking their mail each day. [3]
- And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. [3]
- According to the latest data from the USPS Mail Use & Attitudes Report, the direct mail industry accounts for almost 60% of the mail US households receive. [3]
- Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018. [3]
- The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. [3]
- The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before. [3]
- Oversized envelopes have the highest response rate 5%. [3]
- Postcards get a fairly high response rate 4.25% followed by dimensional mailers with 4% and catalogs with 3.9%. [3]
- The average response rate for direct mail in letter sized envelopes is the lowest at only 3.5%. [3]
- 59% of US respondents say they enjoy getting mail from brands about new products. [3]
- As many as six in 10 Americans say they enjoy learning about new products this way according to Epsilon’s direct mail advertising statistics. [3]
- 42.2% of direct mail recipients either read or scan the mail they get. [3]
- The Data & Marketing Association, formerly known as the Direct Mail Marketing Association, reveals that 42.2% of direct mail recipients go through the material you send. [3]
- Only 22.8% say they don’t read it at all. [3]
- 60% of catalog recipients visit the website of the company that mailed them the catalog. [3]
- This isn’t surprising as 84% of catalog recipients find it easier to browse and shop online while using it. [3]
- A study shows a 49% increase in sales and 125% in inquiries from customers who received both emails and catalogs. [3]
- Furthermore, over 90% of customers browsed their catalogs and kept them around for a week or so on average. [3]
- Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. [3]
- Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI. [3]
- Regarding response rate, direct mail offers a 112% return on investment. [3]
- Social media saw an upwards trend in use at 74%, a 17% increase compared to the previous survey. [3]
- 50.9% of recipients say they find postcards useful. [3]
- Consumers aged 45 54 are the demographic group most likely to respond to direct mail pieces. [3]
- Individuals aged 45 54 have the highest direct mail response rate 14.1%. [3]
- Up to 90% of direct mail gets opened, compared to only 20. [3]
- Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. [3]
- On the other hand, just 44% can do the same after seeing a digital ad. [3]
- 30% of millennials said direct mail, while 24% said email. [3]
- Only 24% said the same of email. [3]
- Research also shows that 64% of millennials prefer to receive advertisements through the mail, and 68% always read them. [3]
- With an average direct mail response rate between 5% and 9% , direct mail leaves email far behind. [3]
- According to the DMA Response Rate Report, email garners only around a 1% response rate for both household and prospect lists. [3]
- Moreover, the response rate of the online displays is only 0.3%. [4]
- Oversized envelopes get a response rate of 5%, followed by postcards which can drive response rates of up to 4.25%. [4]
- Another report shows that 63% of DTC companies spend on direct mail advertising. [4]
- Some direct mail statistics Australia presented by Australia Post state that 90% of Australian citizens make it a point to read their mail. [4]
- 60% prefer reading their mail thoroughly, whereas 54% store mail items for future reference. [4]
- Well, the good news is that around 81% of Australians actually open and read their mail immediately. [4]
- Furthermore, 74% of them read their direct mail pieces attentively, and 65% read everything they receive in the mail. [4]
- According to an article on Forbes, around 42% of direct mail recipients read or scan their mail. [4]
- While comparing direct mail with email, remember that direct mail has an open rate of up to 90%. [4]
- On the other hand, email has an open rate of only 20. [4]
- 84% of Australians find it valuable to receive important information in hard copy format. [4]
- 33% of Australians say that direct mail senders are always trustworthy. [4]
- 34% of Australians say that the information communicated through direct mail is always credible. [4]
- According to a research study commissioned by the USPS, direct mail recipients spent 28% more money than those who did not receive that mail piece. [4]
- Similarly, they bought 28% more items than the non. [4]
- Furthermore, 62% of direct mail respondents made a purchase within three months. [4]
- 92% of millennials make a purchase decision influenced by a direct mail item, as compared to 78% for email. [4]
- Some direct mail advertising statistics show that direct mail can offer an ROI of about 29%. [4]
- DMA direct mail statistics state that 50.9% of direct mail recipients find postcards to be useful. [4]
- 69% of millennials aged between 18 to 24 say that they prefer paper and print communications over digital. [4]
- In fact, direct mail vs email statistics reveals that 30% of millennials say direct mail is more effective as compared to email, especially when talking about taking action. [4]
- 80% of millennials pay attention to direct mail, while 50% ignore online ads. [4]
- 75% of direct mail recipients have reported being able to recall brands immediately. [4]
- On the contrary, only 44% of display ad viewers can recall brands. [4]
- 54% of direct mail recipients always remember the contents of their received mail. [4]
- 56% of direct mail recipients in Australia share their direct mail items with other household members. [4]
- Similarly, 58% of Australian households display important mail at their homes. [4]
- It takes 21% less cognitive effort to look at and process direct mail contents, as compared to emails. [4]
- In reality, direct mail fundraising statistics have stated there is a 40% increase in online donations due to direct mail. [4]
- Earlier, we discussed how 30% of millennials say that direct mail is more effective than email in terms of persuading customers. [4]
- Direct mail is known to drive 77% website visits, followed by 64% purchases, and 56% program signups. [4]
- Not just that, direct mail can drive 53% of store visits and 53% of app downloads. [4]
- 61% of customers visited pURLs, 53% contacted the business through call, and 42% used coupons and codes as part of completing a CTA. [4]
- 56% of direct mail recipients say that it is a pleasure receiving mail. [4]
- 55% look forward to finding out the mail contents. [4]
- 67% say that it is more personal than any online communication form. [4]
- Some other direct mail statistics compiled together by Australia Post revealed that 38% of direct mail recipients say that direct mail makes them feel important. [4]
- Furthermore, 39% of recipients say that receiving mail makes them feel appreciated or valued by a business. [4]
- Adding sophisticated customer data to mail items in order to personalise them increases response rates by 500%. [4]
- 78% of customers engage with brand offers only when they are tailored according to their previous engagements with the business. [4]
- 38% of Australians wish to receive statements and bills in the mail as personally addressed. [4]
- B2C and B2B direct mail statistics denote that 56% of direct mail respondents visit the businessâs online or physical store. [4]
- Up to90%of direct mail gets opened, compared to only 20. [5]
- Itâs easier to process too as direct mail requires21%less cognitive effort to process than email. [5]
- Only44%of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. [5]
- AND it has a motivation response20%higher than email. [5]
- 79%of consumers act on direct mail immediately compared to 45% who act on email straightaway. [5]
- When asked, âWhich is more effective at getting you to take action?â30%of millennials said direct mail, while 24% said email. [5]
- Direct mail has a median ROI of29%while email has a medium ROI of 124%. [5]
- However, the possible conversion rate rises to40%and response rates increase to 45% when mail is combined with digital. [5]
- Furthermore, using direct mail and digital ads conjointly have118%higher response rates than those solely using direct mail. [5]
- Direct mail actually outperforms email on several metrics, including an up to 90% open rate and a 4.9% response rate for prospect lists. [13]
- Plus, its effectiveness is actually rising, with 82% rating direct mail as effective at reaching targets in 2020, compared to 78% in 2019. [13]
- All that targeting could be why LinkedIn reports impressive statistics, for example, a 33% increase in purchase intent. [13]
- The popularity of native ads is rising, with nearly 65% of digital display ad spend going toward this channel in 2020. [13]
- That could be why consumers looked at native ads 53% more frequently than traditional display ads. [13]
- The same study found that native ads registered 18% higher lift in purchase intent and 9% lift for brand affinity responses than banner ads. [13]
- In 2019, direct mail saw the largest drop in with a decrease in volume by 7.4%. [14]
- It should be no surprise that 65% of all direct mail ends up in the trash. [14]
- Direct mailâs average response rate for prospectsâ lists is 4.9% but increases up to 9% for house lists. [6]
- Thus, a 5 10% response rate for direct mail is quite good. [6]
- But, most companies do great with even a response rate of about 2%. [6]
- 83% of customers are ready to share their personal details with companies to get personalized experiences. [6]
- You can expect a response rate of up to 4.25% using postcards. [6]
- 95% of millennials like receiving direct mail. [6]
- 50.9% of direct mail recipients say that postcards are useful. [6]
- Oversized envelopes receive a response rate of 5.3%. [6]
- B2B direct mail generates a response rate of 4.4%. [6]
- 73% of respondents who were confident their ABM strategy could 4. [7]
- ABM practitioners who were confident their strategy could successfully accelerate the sales cycle were engaging in the following activities to progress deals 61% Personalized Content, Microsites & Direct Mail. [7]
- Account Based Advertising 58% Dinners & Events 5. [7]
- 60% of respondents who were confident their ABM strategy could 6. [7]
- ABM practitioners who were confident their strategy could successfully 55% Personalized Content, Microsites & Direct Mail 55% Account Based Advertising 52% Dinners & Events ABM stats on lead quality and account targeting 7. [7]
- 56% of ABM practitioners state they generate moderate to high quality leads at a reasonable cost. [7]
- Canada Post Corporation , another reason for this is that direct mail requires 21% less of a cognitive process than reading and responding to emails, and elicits a much higher brand recall. [8]
- In B2B, direct mail has an open rate of 57%, vs paid search/social media’s 1% open rate. [8]
- In fact, customers that engaged across three or more channels had an average order value of $66.31, 13% higher than for customers who did not. [8]
- are27% more likelyto deliver topranking sales performance, and40% more likelyto deliver top ranking acquisition levels, versus campaigns without mail. [15]
- 57% of peopleclaim that receiving mail makes them feel more valued. [15]
- It requires21% less cognitive effortto process and elicits a much higher brand recall. [15]
- It simply wouldnât make sense to spend $20 or more dollars on every topof funnel prospect, when you can be more strategic and save big sends for prospects who are more likely to purchase. [15]
- 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. [9]
- 59% of US respondents say they enjoy getting mail from brands about new products. [9]
- 60% of catalog recipients visit the website of the company that mailed them the catalog. [9]
- Up to 90% of direct mail gets opened, compared to only 20. [9]
- Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you. [9]
- Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion. [9]
- 89% of users are satisfied or very satisfied with Informed Delivery. [9]
- 93% of users would recommend Informed Delivery to friends, family, or colleagues. [9]
- 61% of users view their notifications on mobile devices, 30% view on a computer or laptop, and 8% view on a tablet. [9]
- 82% of users view their notifications in the morning, 16% view in the afternoon, and 2% view in the evening. [9]
- 39% increased traffic to a physical store or business location. [9]
- Direct mail response rate to house files is 9% (compared to 1% email, 1% paid search, .3% online display, 1% social media). [9]
- Direct mail median return oninvestment to house files is 41% (compared to 145% email, 50% paid search, 20%online display, 50% social media). [9]
- 42 percent of recipients read or scanned the mail pieces. [10]
- The response rate to direct mail pieces is 3.7%, as opposed to 2% mobile, 1% email, 1% social media, and 0.2% internet display. [10]
- The average ROI for direct mail campaigns isbetween 15 and 17%. [10]
- Typically this will be done by phone or e mail, depending on the size and nature of your business, and will usually show a significantly smaller number of qualified leads â perhaps 50%. [10]
- 93% of responders saying that they use social media 82% also use case studies 81% have blogs. [10]
- 81% distribute email newsletters 81% use in person events 79% use video. [10]
- 76% use images and photos 71% use white papers 67% use infographics 66% use webinars. [10]
- In terms of effectiveness, in person events and webinars were rated most useful, scoring 75% and 66% respectively. [10]
- The next most useful were case studies (65%), white papers (63%) and videos (62%). [10]
- E mail newsletters (60%) and blogs (59%). [10]
- Slideshare scored 41%, Facebook 30%, Instagram 22%, Pinterest 20% and Google+ 13%. [10]
- White Papers (82%)Webinars (78%)Case Studies (73%)eBooks (67%)Blog Posts (66%). [10]
- 62%)Video/Motion graphics (47%)Interactive presentations (36%). [10]
- Original Visual Assets (73%), Original Videos (72%), Original Written Content (69%) and Original Audio (26%). [10]
- It will be one of the fastest growing areas in high tech, with a compound annual growth rate of 12.4%. [10]
- Less then 5% of those 55 and older agree. [10]
- 74% of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of social media for prospecting, nurturing relationships and closing deals. [10]
- They were over 6x as likely to exceed their quota than sales peers with rudimentary or no social media skills. [10]
- 64% of sales professionals reported closing at least one deal in 2014 as a direct result of using social media. [10]
- LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. [10]
- 57% of consumers say theyâd be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media. [10]
- And yetâ34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. [10]
- followed by Facebook (61%), Pinterest (41%), Snapchat (36%) and Amazon (34%). [10]
- 62% use Twitter to build relationships. [10]
- About 97% of Googleâs total revenues come from advertising. [10]
- The average click through rate for an ad in the first position is 7.94%. [10]
- Ads in the top position have been observed to get 10 times as many clicks as side position ads.In Q2 of 2012, Googleâs revenues rose 35% to $12.21 billion. [10]
- In the same quarter, aggregate paid clicks went up by 42%.Google dominates mobile search advertising, taking 97% of mobile search spend. [10]
- Most Expensive Keywords in AdWords)Amazon spent an estimated $55.2 million on AdWords advertising in 2011. [10]
- Googleâs 2011 Revenues)89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. [10]
- Research)For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.If. [10]
- there is no right hand column, almost half of people (45.5%). [10]
- about 6 billion a day!Google display campaigns reach 80% of global internet users. [10]
- Benchmarks and Insights)According to Google, â99% of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube.â. [10]
- According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average. [10]
- It has the power to boost ROI by 20% as part of an integrated campaign. [16]
I know you want to use Account-Based Direct Mail Software, thus we made this list of best Account-Based Direct Mail Software. We also wrote about how to learn Account-Based Direct Mail Software and how to install Account-Based Direct Mail Software. Recently we wrote how to uninstall Account-Based Direct Mail Software for newbie users. Donât forgot to check latest Account-Based Direct Mail statistics of 2024.
Reference
- postalytics – https://www.postalytics.com/blog/statistics-on-direct-mail/.
- fundera – https://www.fundera.com/resources/direct-mail-statistics.
- tribalimpact – https://www.tribalimpact.com/blog/43-account-based-marketing-statistics.
- smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/.
- postgrid – https://www.postgrid.com.au/direct-mail-statistics/.
- postal – https://postal.io/blog/infographic-direct-mail-and-digital/.
- postgrid – https://www.postgrid.ca/b2b-direct-mail/.
- terminus – https://terminus.com/blog/9-abm-stats-from-canam-research/.
- saasmql – https://www.saasmql.com/blog/how-we-generate-1m-in-sales-pipeline-with-direct-mail.
- compu-mail – https://www.compu-mail.com/statistics/25-direct-marketing-statistics-for-2020.
- ballantine – https://www.ballantine.com/ultimate-guide-2016-marketing-statistics/.
- designdistributors – https://www.designdistributors.com/blog/direct-mail-help-account-based-marketing.
- martechseries – https://martechseries.com/mts-insights/staff-writers/driving-b2b-marketing-with-better-direct-mail-initiatives/.
- businessol – https://www.businessol.com/blog/best-account-based-marketing-advertising-businessonline.
- alyce – https://www.alyce.com/blog/how-personal-gifting-is-different-from-direct-mail/.
- sendoso – https://sendoso.com/direct-mail-marketing/b2b-direct-mail-marketing/.
- sendoso – https://sendoso.com/direct-mail-marketing/.
How Useful is Account Based Direct Mail
There are many benefits to implementing an account-based direct mail strategy. One of the most significant advantages is the ability to deliver highly personalized and relevant content directly to key decision-makers. By segmenting target accounts and tailoring messaging to address their specific pain points and needs, marketers can significantly increase the likelihood of capturing attention and driving action.
Another major benefit of account-based direct mail is its ability to cut through the clutter of digital marketing channels. In today’s digital age, consumers are bombarded with online advertisements, emails, and social media messages on a daily basis. As a result, many messages get lost in the noise and fail to make an impact. By leveraging direct mail, marketers have an opportunity to stand out from the crowd and make a memorable impression on their target audience.
Additionally, account-based direct mail can help build relationships and foster trust with key prospects. In an era where consumers are becoming increasingly skeptical of traditional advertising, personalized and thoughtful direct mail can help humanize a brand and show that they are willing to invest time and resources into understanding their customers’ needs.
Moreover, direct mail has a tangible aspect that digital channels often lack. When a recipient receives a physical piece of mail, they have something that they can hold in their hands and interact with in a way that is impossible with digital ads. This physical presence can leave a lasting impression on the recipient and help solidify brand recall.
However, it’s essential to note that like any marketing strategy, account-based direct mail is not without its challenges. One of the most significant obstacles marketers face when implementing this approach is the cost associated with producing and sending personalized mailers. Compared to digital channels, direct mail can be significantly more expensive and time-consuming to implement. As a result, it is crucial for marketers to carefully consider their budget and resources before diving into an account-based direct mail campaign.
In conclusion, account-based direct mail can be a highly effective and impactful marketing strategy when implemented correctly. By leveraging the personalization, tangibility, and relationship-building aspects of direct mail, marketers can cut through the clutter of digital channels and make a memorable impression on their target audience. However, it is essential for marketers to weigh the benefits and challenges of this approach and ensure that they have the necessary resources to execute a successful campaign.
In Conclusion
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