Automotive Marketing Statistics 2024 – Everything You Need to Know


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Are you looking to add Automotive Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Automotive Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Automotive Marketing stats on this page. You don’t need to check any other resource on the web for any Automotive Marketing statistics. All are here only 🙂

How much of an impact will Automotive Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Automotive Marketing? We will answer all your Automotive Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Automotive Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 223 Automotive Marketing Statistics on this page 🙂

Automotive Marketing Usage Statistics

  • For 2016, smartphone usage surpasses tablet usage (37% vs. 33%, respectively). [0]

Automotive Marketing Market Statistics

  • 84% of marketers report phone calls having higher conversion rates with larger order value compared to other forms of engagement. [1]
  • 85% of marketers believe inbound calls and phone conversations are a key component of their organization’s digital. [1]
  • 48% of marketers have provided or expect to provide enhanced customer experiences as a result of scaling conversation intelligence across the enterprise. [1]
  • 43% of marketers have improved or expect to improve customer acquisition and retention as a result of scaling conversation intelligence across the enterprise. [1]
  • Marketers in the automotive industry see average conversion rates of 2% Even with offline conversion tracking, marketers in automotive had an average conversion rate of 2%. [2]
  • We found that top performers in the automotive industry can see conversion rates of up to 16% That leaves huge scope for automotive marketers to refine their outputs and drive more sales. [2]
  • Lastly is email marketing with a conversion rate of 0.8% But remember, these are industry averages. [2]
  • That’s because we found in our conversion benchmark report that 48% of website visitors call car dealerships Without call tracking and marketing attribution, you can’t then associate that call with a closed sale. [2]
  • Dealers using marketing automation are 2x more likely to see higher marketing ROI than dealers who do not use marketing automation. [3]
  • The market share of hybrid electric vehicles in the EU was 4 % of all new car sales in 2019. [4]
  • 54.6 percent of customers returned to market to purchase or lease another new vehicle from the same make they already owned. [5]
  • Automotive+Vehicle+Statistics%2c+VIO+Data+%7c+IHS+Markit http%3a%2f%2fihsmarkit.com%2fproducts%2fautomarketstatistics vio.html”,”enabled”true}]}, {“name””rtt”,”enabled”true,”mobdesc””Top”} ]} Filter Sort. [5]
  • There is a 29% increase in purchase consideration when television advertisements and social media are used together, according to Nielsen’s 2018 auto marketing report. [6]

Automotive Marketing Latest Statistics

  • This was an 18.2% decrease in US automotive digital ad spend from 2020. [1]
  • This is a 21.4% increase in spend from 2020 and a sign of things to come. [1]
  • In 2021, automotive will account for 8.1% of all US digital ad spend. [1]
  • 95% of vehicle buyers use digital as a source of information. [1]
  • 76% of new and used vehicle shoppers run a search before buying. [1]
  • The average automotive shopper spends 33% of their research time on a mobile device. [1]
  • The watch time of “test drive” videos on YouTube has grown by more than 65% in the past 2 years. [1]
  • 61% of new and used vehicle shoppers contact the dealership by calling after a search. [1]
  • 66% of the automotive calls generated by search engines come from paid search. [1]
  • The other 34% are driven by organic search. [1]
  • 60% of consumers searching for vehicles on mobile would call the dealership from a call extension. [1]
  • 57% of consumers call about vehicles from a search ad call extension to schedule an appointment. [1]
  • 31.6% of total calls to dealerships resulted in an appointment. [1]
  • Callers convert 30% faster than web leads. [1]
  • Caller retention rate is 28% higher than web lead retention rate. [1]
  • 41% of organizations report having increased phone conversion rates by 25% or more in the past 12 months. [1]
  • 54% of car buyers would pay more for a better buying experience. [1]
  • Up to 72% of dealership agents don’t ask the caller for an appointment. [1]
  • 35% did not suggest an alternative if the caller’s vehicle of choice was already sold. [1]
  • Up to 25% of mishandled calls can be converted to sales by calling the lead back. [1]
  • They found that 95% of all purchases made happen at the dealership 2. [2]
  • In 2021, automotive accounted for 8.1% of all US digital ad spend. [2]
  • We know that paid spend drives around 38% of traffic on average. [2]
  • In the last two years, the watch time of “test drive” videos on YouTube has grown by more than 65%. [2]
  • Think with Google found that 95% of vehicle buyers use digital channels as a source of information. [2]
  • 38% of web visitors came from paid search PPC, or payper. [2]
  • In fact, our conversion benchmark report found that 28% of searches came from organic search While you might find high competition for terms like “car dealership”, there are still plenty of opportunities for you online. [2]
  • We found that organic social had the highest conversion rate of all the major channels at 2.9% Download the full conversion benchmark report for the automotive industry here to learn how other channels support conversions. [2]
  • We found that organic search has the second highest conversion rate by channel at 2.5% By optimising yourself for local search and social proof, you can drive more traffic and more sales. [2]
  • Our conversion benchmark report for the automotive industry found that email had the lowest conversion rate by channel at 0.8%. [2]
  • Overall, we found that the automotive industry has an average conversion rate of 2.0%. [2]
  • But, within our analysis, some players were seeing a conversion rate of 16%. [2]
  • Coming in first is organic social with a conversion rate of 2.9% organic search at 2.5%. [2]
  • direct with a conversion rate of 2% , followed by referral at 1.8% paid social at 1.7% After that is paid search with a conversion rate of 1.3%. [2]
  • Did you know that if you work in the automotive industry, you could be missing up to 48% of your data?. [2]
  • According to the research, “Generally the automotive vehicle purchase journey for the vehicle and finance can take between 5 and 12 weeks and encompasses the following steps.”. [3]
  • According to the J.D. Power 2015. [3]
  • New Autoshopper Study, 51% of respondents said they used a smartphone or tablet to help find the make, model, price and dealership that best suited their needs. [3]
  • Did you know that consumers using a mobile device are 72% more likely to visit another dealership than those who were without a smartphone or tablet while car shopping?. [3]
  • And 33% of customers went to another dealership based on a mobile ad they saw while shopping for a car. [3]
  • 1 out of every 2 automotive searches on Google now occur on smartphones – which is up 51% year over year. [3]
  • 54% of consumers would buy from a dealership that offers their preferred experience, even if it didn’t have the lowest price. [3]
  • 72% would visit dealerships more often if the buying process was improved. [3]
  • 56% of shoppers would buy more cars if the process was easier. [3]
  • Auto sales could rise about 25% if the retail experience improves. [3]
  • Only 10% of customers, not satisfied at all, say they would likely or very likely buy their next car from the same dealer. [3]
  • 87% of highly satisfied customers would purchase the same brand again and 85% would buy from the same dealer. [3]
  • According to a study byArthur D. Little, dealers average response time is 9.2 hours and OEMs average time is around 24 hours. [3]
  • A study byDMEautomotiveshowed that vehicle buyers using a branded app were 73% more likely to make a purchase from the dealership, and after making a purchase, booked 25% more service appointments than shoppers without an app. [3]
  • They also spent more money than non app users when purchasing a vehicle, 7% more according to a study commissioned by Cars.com. [3]
  • Cars play a key role in supporting Millennials’ need to stay connected, and in a study by Autotrader.com, 72% of younger millennials indicated that a car is important to their social life. [3]
  • For example, more than 70% of younger millennials cite technology and infotainment features as “must haves” when purchasing a car. [3]
  • As many as89% of consumers are looking for vehicle information online– on car manufacturer and dealer sites, third party review sites and through social media. [3]
  • The research also shows that while 52% obtain information from dealerships the reliance on sales people is declining. [3]
  • Advertising expenditure of the automotive rental and leasing industry was estimated at more than 185 million U.S. dollars in 2020, whereas automotive dealers and gas stations were projected to spend about 1.2 billion U.S. dollars that year. [7]
  • The automobile industry accounted for 4.7 percent of digital advertising revenue in the country in 2021. [7]
  • Although the automotive industry took a hit during the pandemic, current trends show that it’s bouncing back unscathed The US produced8.8 million vehiclesin 2020, a 19% drop from 2019. [8]
  • The auto industry accounts for3% of America’s GDP. [8]
  • The US automobile industry sold an estimated14,471,800 million cars and light truck vehiclesin 2020. [8]
  • As of 2019, 91.3% of households report having access to at least one vehicle. [8]
  • US vehicle sales fell by 14.7% in 2020. [8]
  • The United States auto industry represents 3% of the total American GDP.Additionally, the auto industry is the United State’s largest exporter and generates more jobs than any other field. [8]
  • These exports were worth an estimated total of $60 billion. [8]
  • An estimated $82 billion was allocated by the United States Department of Treasury to bail out the auto industry. [8]
  • US vehicle production has fallen by 27.7% since 2016. [8]
  • The number of vehicle exports from the United States increased by 6%. [8]
  • This average hourly pay has risen by $0.86 (3.5%). [8]
  • averagehourly payof employees at auto dealerships has increased by $0.89 per hour (3.6%). [8]
  • In 2020, the demand for vehicle purchasing dropped by13.3%. [8]
  • Since then, the amount of cars sold in the United States auto industry has slowly risen by 60% between 2009 and 2018. [8]
  • Despite being the highest contributor to greenhouse gas emissions, the automotive industry accounts for the smallest percentage of global RD spending at 16%. [8]
  • With this Between 2019 and 2020, the total number of vehicles sold dropped by approximately 13.3%. [8]
  • According to Kelly Blue Book, the average price for a new car has reached $38,723 as of September 2020. [8]
  • This is a price increase of 2.5% from the previous year. [8]
  • That’s a price increase of over 56% since 2000. [8]
  • The price of used cars increased by 17% between 2020 and 2021. [8]
  • This is a huge fluctuation compared to the price change between 2019 to 2020, when the cost of a used car declined by 0.2%. [8]
  • Due to limited vehicle transportation during the COVID 19 pandemic, the United States decreased its emissions by 13% in 2020. [8]
  • The National Highway Traffic Safety Administration reported that an estimated 38,680 people died in motor vehicle accidents in 2020. [8]
  • The administration reported a decrease of 13.2% or 430.2 billion miles in the number of miles traveled by vehicles in the United States. [8]
  • However, despite there being much less traffic on the road in 2020, there was still an increase of 7.2% in motor vehicle and traffic deaths from 2019. [8]
  • 29% of greenhouse gas emissions in the United States came from transportation in 2019 58% of greenhouse gas emissions from the United States transportation sector came from light duty vehicles or passenger vehicles. [8]
  • While the world’s energy emissions fell by a record breaking 7% in 2020, the emissions from SUVs have increased by 0.5%, and oil consumption from SUVs soared to 5.5 million barrels per day. [8]
  • The oil use in all cars other than SUVs has decreased by 10% or 1.8 million barrels per day in 2020, likely due to the impacts of COVID. [8]
  • America’s auto industry accounts for 3% of the United States’ GDP. [8]
  • Yes, the US automobile industry is growing at a compound annual growth rate of 7.22%. [8]
  • 14,471,800 cars and light trucks were sold in the United States in 2020, representing a decrease of 13.3% from the previous year. [8]
  • It’s estimated that the United States automotive industry will sell 16.3 million units in 2021. [8]
  • According to the United States Environmental Protection Agency, most greenhouse gas emissions come from transportation at 29%. [8]
  • Of these emissions, 58% originated from light duty vehicles, also known as the passenger vehicles that most people own. [8]
  • Car buyers spend 59% of their time online researching. [0]
  • When researching online, 46% of car shoppers use multiple devices. [0]
  • Third party sites are the most used sites for car shopping, used by 78% of shoppers. [0]
  • When asked to rate their satisfaction on a scale of 110, 81% of car buyers gave the testdriving process an 8. [0]
  • However, satisfaction declined to 67% when interactions with the F&I department were factored in. [0]
  • Of the 3 hours average time spent at the dealer during the purchase process, more than half of that time is spent negotiating or doing paperwork, resulting in a 56% satisfaction rate for the process. [0]
  • Among automotive internet shoppers, 22% use a social media site as a source while shopping for their new vehicle, up from 16% in 2015. [0]
  • The most popular social media sites used by auto internet shoppers during the shopping process are YouTube (13%), DealerRater (7%) and Facebook (5%). [0]
  • Among automotive internet shoppers who use social media, only 13% indicate that the information posted on social media sites influenced their purchase decision, and only 2% say a social site was the “most useful site” they visited. [0]
  • Slightly more than onethird (34%). [0]
  • Facebook is by far the most posted site at 88%, followed by Instagram at 21%. [0]
  • Smartphones Surpass Tablets for Automotive Research More than half (53%). [0]
  • The use of desktop or laptop computers remains most common at 92%, but has been steadily decreasing from 99% in 2012. [0]
  • Consequently, the proportion of time spent shopping on mobile devices continues to increase, with 33% of the total shopping time now conducted on a mobile device. [0]
  • 87% of Americans dislike something about car shopping at dealerships and 61% feel they’re taken advantage of while there. [0]
  • 52% of car shoppers feel anxious or uncomfortable at dealerships. [0]
  • Millennials lead the pack in their dislike, with 56% saying they’d rather clean their homes than negotiate with a car dealer. [0]
  • Gen X ers aren’t fans either, and faced with alternatives 24% say they’d rather have a root canal than get into car negotiation. [0]
  • Among millennial women, 62% feel pressured to buy right away and 49% said they felt tricked into buying features they didn’t need. [0]
  • When asked about newer car buying alternatives, 54% said they would “love” being able to sell or buy a car from home and. [0]
  • 42% were fine buying a car without a test drive, as long as there was some form of guarantee. [0]
  • 54% of consumers would buy from a dealership that offers their preferred experience, even if it didn’t have the lowest price. [0]
  • 72% would visit dealerships more often if the buying process was improved. [0]
  • Cars play a key role in supporting Millennials’ need to stay connected, and in a study by Autotrader.com, 72% of younger millennials indicated that a car is important to their social life. [0]
  • For example, more than 70% of younger millennials cite technology and infotainment features as “must haves” when purchasing a car. [0]
  • A study by DMEautomotive showed that vehicle buyers using a branded app were 73% more likely to make a purchase from the dealership, and after making a purchase, booked 25% more service appointments than shoppers without an app. [0]
  • They also spent more money than non app users when purchasing a vehicle, 7% more according to a study commissioned by Cars.com. [0]
  • According to a study by Arthur D. Little , dealers average response time is 9.2 hours and OEMs average time is around 24 hours. [0]
  • In a normal year 10% to 20% of vehicles “sold” go into inventory for 30. [9]
  • 827,000 Percentage of Tesla cars in the US, registered, owned and driven in California. [9]
  • Percentage of registered vehicles in the US that are motorcycles 3.2%. [9]
  • Percentage of registered vehicles in the US that are cars, 2018 35%. [9]
  • Percentage of diesel vehicles sold in U.S., Q1 2020 4%. [9]
  • Percentage of alternative fuel vehicles sold in U.S., Q1 2020. [9]
  • Percentage of 2018 vehicle models that came with 2.0L engine 23%. [9]
  • California’s share of all vehicles registered in the US 12%. [9]
  • All U.S. households that own one or more vehicles, 2004 86.3%. [9]
  • All U.S. households that own one or more vehicles, 2007 87.0%. [9]
  • All U.S. households that rent the home and own one or more vehicles, 2007 72.3%. [9]
  • All U.S. households that own the home and own one or more vehicles, 2007 93.8%. [9]
  • 7% Increase in American Honda U.S. automobile sales, JanuaryJune 2010 vs January June 2009 13% Decline in new car sales, 2008 vs. 2007. [9]
  • % Decline in pickup truck sales, 2008 vs. 2007. [9]
  • According to Statista, roughly 74 million new cars will be sold in 2020 worldwide. [10]
  • In 2020 the search volume for best car deals and truck deals has grown 70% globally from March 22 to March 28 versus March 15 to March 21 of the same year. [10]
  • Consumers took notice and search volumes for best car deals and truck deals grew 70% around the world from March 22 to March 28, 2020, versus the previous week. [10]
  • Nearly half of US consumers (47%). [10]
  • Other major countries following this consumer trend included Germany at 40%, Japan at 48%, and China at 65%. [10]
  • US Auto Sales Statistics by Manufacturer and Model Ford FSeries was the best selling model in the US , according to the following chart 6. [10]
  • 61.4% of car buyers prefer to buy from a dealership. [10]
  • 2005 was the year with the largest number of second hand car sales in the US, according to the table below. [10]
  • Florida represents the second highest state in terms of the number of cars being sold in 2018 according to US auto sales statistics. [10]
  • According to Statista, 511,530 passenger car sales were recorded, as shown by automotive sales figures. [10]
  • According to Statista, by 2030, there will be over 3 million electric vehicles driving on California roads. [10]
  • 7.3% of newly registered cars in the UK operate via alternative fuel sources. [10]
  • Statista 23. 0.8% of European cars were classed as either hybrid or electric vehicles during 2017. [10]
  • According to Statista, roughly 74 million new cars will be sold in 2020 worldwide. [10]
  • According to Statista, roughly 4.7 million passenger cars were sold in the US in 2019. [10]
  • Back in 2018, it was estimated that there would be 5 million electric vehicles on the world’s roads. [10]
  • Additionally, global EVs will likely surpass the 50 million mark as well. [10]
  • The share of diesel cars sold in the EU dropped considerably from 44 % in 2017 to 31% in 2019. [4]
  • This is significantly less than in 2011 2012, when 55% of new cars were still powered by diesel. [4]
  • Plug in hybrid made up about 1% and battery electric vehicles about 2% of new vehicle registrations in the EU. [4]
  • Access vehiclesin operation and forecast data for more than 95% of the global vehicle population with OE, ACES and TecDoc parts catalogs. [5]
  • While SUVs outsold sedans in the US in 2019 by a margin of more than two to one, sedans made up more than 40% of African American and Hispanic sales. [5]
  • Greater China’s light vehicle vehicles in operation boasts average 19% annual growth in the past decade. [5]
  • According to DialogTech, Pay Per Click ads account for 66% of automotive calls generated by search engines. [6]
  • Organic search accounts for the other 34%. [6]
  • In 2018, electronic car sales grew by 75%, according to JATO. [6]
  • 78% of local searches made on a mobile device result in an offline purchase, according to comScore. [6]
  • There are 1.4 million more women than men with drivers’ licenses, according to CBS News. [6]
  • According to Cox Auto Inc, new vehicle sales fell nearly 2% in 2017. [6]
  • As A Percent of Median Household Income, 208 Premiums Private Passenger Automobile Insurance, 20. [11]
  • The countrywide average auto insurance expenditure rose 1.0 percent to $1,070.47 in 2019 from $1,059.41 in 2018 according to the National Association of Insurance Commissioners. [11]
  • 79 percent of insured drivers purchase comprehensive coverage in addition to liability insurance, and 75 percent buy collision coverage, based on a Triple I analysis of 2019 NAIC data. [11]
  • The tables below show estimated average expenditures for private passenger automobile insurance by state from 2015 to 2019 and provide approximate measures of the relative cost of automobile insurance to consumers in each state. [11]
  • Countrywide Trends and State Comparisons , looks at the auto insurance expenditure share of income, which ranges from a low of 1.02 percent in Iowa for 2018, the latest data available, to a high of 3.09 percent in Louisiana. [11]
  • U.S. households on average spent 1.67 percent of their income on auto insurance. [11]
  • According to the IRC, Louisiana, Florida, and Michigan have maintained their respective rankings as the first, second, and third least affordable states since 2014. [11]
  • Rank State Percent Rank State Percent 1 Louisiana 3.09% 27 Oregon 1.43% 2 Florida 2.61 28 Montana 1.43 3 Michigan 2.43 29 Maryland 1.41 4 Mississippi 2.27 30 Alaska 1.40 5 Georgia 2.17 31 North Carolina 1.38 6 Rhode Island 2.14 32. [11]
  • 26 California .47 Total U.S. .67%. [11]
  • Private Passenger Automobile Insurance, 20112020 Liability Collision/comprehensive 2011 $100,369,441 2.8% 103.8. [11]
  • Rank Group/company Direct premiums written Market share State Farm $40,397,656 6.%. [11]
  • In 2018, 1.1 percent of people with liability insurance had a bodily injury liability claim, while 3.9 percent of those with liability insurance had a property damage liability claim, according to ISO. [11]
  • In 2018, 6.1 percent of collision insurance policyholders had a claim, while 3.0 percent of people with comprehensive coverage had a claim. [11]
  • The cost of living rose 4.7 percent in 2021. [11]
  • The cost of motor vehicle insurance increased 3.8 percent after a 4.6 percent decline in 2020, when drivers reduced their driving due to the COVID. [11]
  • The cost of tenants and household insurance declined slightly, down 0.3 percent. [11]
  • Used cars and trucks increased a significant 26.6 percent and the median price of a single family home increased 17.7 percent and nearly 100 percent since 2012. [11]
  • Year Index Percent change Index. [11]
  • 150.3 0.9% 131.3 3.1% 198.7 NA 303.5 2.0% 177 6.5%. [11]
  • 4.8% NA 23.4% 99.4% December 996=00. [11]
  • They showed that when viewers were shown ads across both mediums, only 45% of viewers paid attention to television commercials, versus 83% of viewers that paid attention to digital video ads. [12]
  • 98% of Americans indicated they notice media targeting vehicle drivers and passengers. [13]
  • 29% said outdoor advertising caused them to visit a retail store within a week of seeing the ad. [13]
  • 96% of Americans traveled in a vehicle as either a driver of passenger in the past week. [13]
  • 30% of mobile outdoor viewers base their buying decisions on ads they see. [13]
  • Only18% of car dealershipslist price or conditional price for their entire inventory. [14]
  • LEAD SOURCE BY CHANNEL LEADS QUALIFIED SALES LEADS SALES Organic 38.7% 37.2% 34.0% Direct 27.5% 30.8% 35.7%. [14]
  • Paid 23.3% 21.2% 21.4% Referral 8.8% 8.9% 7.9%. [14]
  • Social 1.7% 1.9% 1.0% LEAD SOURCE BY CHANNEL LEADS QUALIFIED SALES LEADS SALES. [14]
  • Phone Call 62.6% 22.5% 24.6% Form 32.4% 69.1% 68.9% Chat 5.0% 8.4% 6.5%. [14]
  • 13.3%of sales prospects do not make it into the CRM. [14]
  • The average car dealership close rate is12.5%. [14]
  • 8.5%of calls from sales prospects are missed. [14]
  • 23.5%of the average dealer’s leads are flagged for not receiving follow up within 24 hours. [14]
  • 67.3%of these flagged sales leads do not receive follow up within 1 week or longer TYPE OF AUTO DEALERSHIP. [14]
  • 12.5% TYPE OF AUTO DEALERSHIP AVERAGE FLAGGED LEADS. [14]
  • * Luxury dealers 22.9% Small dealers, with less than 7,500 website sessions/month 22.0% Medium dealers, with 7,501 15,000 website sessions/month 20.9% Large dealers, with 15,001 24.1%. [14]
  • Here are a few examples of successful open rates The highest open rates are found in government related emails, with an open rate of 28.77%. [15]
  • Emails sent by hobbies entities come in second, with a 27.74% open rate. [15]
  • With a 27.62% open rate, emails about religion came in third. [15]
  • The average open rate for all industries we analyzed is 21.33%. [15]
  • According to our research, you should use no more than 1 emoji at a time. [15]
  • That can include adding 500 more subscribers to your email newsletter, increasing the total number of products you sell by 20%, or doubling your email campaign’s click. [15]
  • The click rate is a percentage that tells you how many successfully delivered emails got at least 1 click. [15]
  • Hobbies have the highest click rate, which is 5.01%. [15]
  • Media and publishing emails see the second highest click rate, at 4.62%. [15]
  • Government comes in third, with a 3.99% click rate. [15]
  • The average click rate for all industries we looked at is 2.62%. [15]

I know you want to use Automotive Marketing Software, thus we made this list of best Automotive Marketing Software. We also wrote about how to learn Automotive Marketing Software and how to install Automotive Marketing Software. Recently we wrote how to uninstall Automotive Marketing Software for newbie users. Don’t forgot to check latest Automotive Marketing statistics of 2024.

Reference


  1. v12data – https://v12data.com/blog/25-amazing-statistics-on-how-consumers-shop-for-cars/.
  2. invoca – https://www.invoca.com/blog/automotive-marketing-statistics.
  3. ruleranalytics – https://www.ruleranalytics.com/blog/reporting/automotive-marketing-statistics/.
  4. v12data – https://v12data.com/blog/automotive-marketing-overview-current-marketing-trends-statistics-and-strategies/.
  5. theicct – https://theicct.org/publication/european-vehicle-market-statistics-2020-21/.
  6. ihsmarkit – https://ihsmarkit.com/products/auto-market-statistics-vio.html.
  7. autojini – https://www.autojini.com/blog/9-automotive-marketing-statistics-you-need-to-know-now.html.
  8. statista – https://www.statista.com/topics/1601/automotive-advertising/.
  9. zippia – https://www.zippia.com/advice/automotive-industry-statistics/.
  10. hedgescompany – https://hedgescompany.com/automotive-market-research-statistics/auto-mailing-lists-and-marketing/.
  11. policyadvice – https://policyadvice.net/insurance/insights/us-auto-sales-statistics/.
  12. iii – https://www.iii.org/fact-statistic/facts-statistics-auto-insurance.
  13. jandlmarketing – https://www.jandlmarketing.com/blog/top-10-automotive-digital-marketing-statistics-you-need-to-know/.
  14. bigpicturegraphics – https://bigpicturegraphics.com/car-advertising-statistics/.
  15. foureyes – https://foureyes.io/learn/the-2020-automotive-dealer-benchmarks-report.
  16. mailchimp – https://mailchimp.com/resources/email-marketing-benchmarks/.

How Useful is Automotive Marketing

One of the key benefits of automotive marketing is its ability to create brand awareness and establish a strong presence in the minds of consumers. With so many different car brands and models available on the market, it can be difficult for companies to differentiate themselves and convince potential customers to choose their products over the competition. Through smart marketing campaigns, companies can effectively communicate their unique selling points and build a strong brand reputation that resonates with consumers.

In addition to brand awareness, automotive marketing also plays a crucial role in driving sales and boosting revenue. By effectively targeting the right audience with tailored messaging and promotions, companies can entice customers to visit dealerships, test drive vehicles, and ultimately make a purchase. From traditional advertising channels like TV, radio, and print to digital and social media campaigns, there are a variety of tools and platforms that companies can leverage to reach their target audience and drive sales.

Moreover, automotive marketing also plays a significant role in shaping consumer perceptions and influencing purchasing decisions. Through impactful storytelling, compelling visuals, and persuasive messaging, companies can create a strong emotional connection with consumers and convince them to choose their products over the competition. By highlighting the key features and benefits of their vehicles in a way that resonates with consumer needs and desires, companies can effectively sway purchasing decisions in their favor.

Furthermore, automotive marketing also helps companies stay ahead of industry trends and market dynamics. In an industry that is constantly evolving with advancements in technology, changing consumer preferences, and new competitors entering the market, companies need to stay agile and adapt their marketing strategies accordingly. By monitoring market trends, studying consumer behavior, and keeping a close eye on the competition, companies can refine their marketing tactics and stay relevant in a fast-paced industry.

In conclusion, automotive marketing is an essential tool for car manufacturers and dealerships to succeed in a highly competitive industry. By creating brand awareness, driving sales, shaping consumer perceptions, and staying ahead of industry trends, companies can effectively reach their target audience, differentiate themselves from the competition, and ultimately drive business growth. While the landscape of automotive marketing may continue to evolve with new technologies and trends, one thing is clear – the power of marketing in the automotive industry is undeniable.

In Conclusion

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