Channel Management Statistics 2024 - Everything You Need to Know

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Best Channel Management Statistics

Best Channel Management Statistics

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Channel Management Usage Statistics

According to Stat Counter, 52% of all internet traffic now comes from mobile, with desktop usage on a trending decline. ^[0]

Channel Management Market Statistics

95% of marketers say they know how important multichannel marketing is for targeting. ^[1]
87% of retailers agree that an omni channel marketing strategy is critical or very important to their success. ^[1]
Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. ^[1]
86% of senior level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels. ^[1]
Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. ^[1]
42% of retail executives spend up to half their marketing budget on omni. ^[1]
52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015. ^[1]
30% of marketers are highly confident in their ability to deliver a multichannel strategy, followed by 67% who are only somewhat confident. ^[1]
16% of marketers say their marketing technology strategies are actually aligned with their business strategies. ^[1]
9% of marketers can currently engage customers across channels on a consistent basis. ^[1]
3% of marketers say their different brand functions are integrated well with their marketing technology. ^[1]
23% of marketers cite lack of time and res as a major barrier to implementing multichannel marketing. ^[1]
23% of marketers cite lack of boardlevel buy in as a major barrier to implementing multichannel marketing. ^[1]
21% of marketers cite lack of investment in tools as a major barrier to implementing multichannel marketing. ^[1]
21% of marketers cite lack of understanding how to develop multichannel marketing campaigns as a major barrier to implementing multichannel marketing. ^[1]
11% of marketers say it’s difficult to roll out multichannel campaigns. ^[1]
46% of marketers cite video as their most effective form of content but 59% indicated that video is the most challenging type of content to develop. ^[1]
45% of marketers feel they lack the necessary talent, technology, and processes to master omni channel brand marketing. ^[1]
72% of consumers say they would rather connect with brands and businesses through multichannel marketing. ^[1]
50% of multichannel marketers say they usually or always hit their financial targets. ^[1]
Customers on the receiving end of omni channel marketing campaigns spend 10% more than those who aren’t. ^[1]
84% of the partners did not have a dedicated marketing resource 8. ^[2]
Fewer than 15% of partners engage in the marketing programs their vendors deliver 9. ^[2]
While the use of vendor supplied TCM systems remains low, with only 12% of the respondents currently engaging with them, more partners are taking a closer look. ^[2]
High performers allocate 17% of their total marketing budget to channel marketing 13. ^[2]
60% of market development funds are not used on a quarterly basis 16. ^[2]
When enabled with platforms and processes that support channel partner efforts, the channels achieve 13% more sales reps achieving quota 12% higher lead conversion rates 10% better attainment of team quota 8% higher acceptance of marketing leads. ^[3]
90% of Instagram users follow a business 2 in 3 people say that Instagram helps them to connect with brands 50% of people are more interested in a brand after seeing an ad on Instagram Looking for even more Instagram marketing stats?. ^[4]
Omnichannel marketing automation statistics for 2019 Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. ^[5]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[6]
64% of SEO marketers call mobile optimization an effective investment. ^[6]
At the same time, OTAs are growing more popular, making hotels visible to a larger number of travelers worldwide – for instance, in the United States OTAs had 39 percent of the digital travel market in 2017. ^[7]
Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. ^[8]
In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. ^[9]
According the same poll, 85% of marketers rank shortform videos as the most effective type of social media content in 2021 64% of marketers plan to invest more in short form video in 2024. ^[9]
82% of marketers repurpose content across various social media channels. ^[9]
83% of marketers believe the quality of social media posts is more important than the quantity. ^[9]
In a 2021 HubSpot Blog poll, 79% of marketers report buying paid advertising on Facebook. ^[9]
According to the same poll, more than 50% of marketers plan on increasing their investments in Facebook, YouTube, and TikTok in 2024. ^[9]
Facebook ads are used by 70% of marketers, and there were 10 million active advertisers on the platform in Q3 2021. ^[9]
81% of businesses prefer video marketing on Facebook. ^[9]
In a HubSpot Blog poll of 1,000+ global marketers, 79% of marketers plan to continue investing in Twitter Spaces in 2024. ^[9]
In a 2021 HubSpot Blog poll, 58% of marketers plan to leverage Instagram Reels in 2024. ^[9]
98% of marketers say Instagram is the most influential platform for influencer marketing, which is 44% higher than Facebook. ^[9]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 73% of marketers prefer Instagram for influencer marketing. ^[9]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 44% of marketers plan to leverage YouTube for the first time in 2024. ^[9]
54% of all people want marketers to put out more video content, and this is an excellent place to begin. ^[9]
In a 2021 HubSpot Blog poll of 1,000+ global marketers, 61% of marketers plan to increase their investment in TikTok marketing in 2024. ^[9]
73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business. ^[9]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[10]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[10]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[10]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[10]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[10]
44% of inside sales pipeline comes from marketing, and inside sales average dials are down 20% yearover. ^[11]
79% of marketing leads never convert into sales. ^[11]
65% of B2B marketers have not established lead nurturing. ^[11]
Businesses using marketing automation to nurture prospects experience a 451% increase in qualified leads. ^[11]
51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing. ^[11]
61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. ^[11]
Only 25% of marketing generated leads are typically of a high enough quality to immediately advance to sales. ^[11]
Only 5% of salespeople said leads they receive from marketing were very high quality. ^[11]
46% of marketers reported that inbound marketing gave a higher ROI, while only 12% reported outbound did. ^[11]
When asked which marketing tactic provides higher quality leads for the sales team, 59% of marketers responded inbound, and 16% reported outbound. ^[11]
52% of outbound marketers say their marketing efforts are “ineffective”. ^[11]
Only 16% of marketers say outbound practices provide the highest quality leads for sales. ^[11]
Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. ^[12]

Channel Management Latest Statistics

However, only 73% say they have a multichannel strategy in place. ^[1]
Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size. ^[1]
81% of C level employees anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. ^[1]
91% of retail brands use two or more social media channels. ^[1]
51% of companies today use at least eight channels to interact with customers. ^[1]
26% of companies have yet to take action regarding an omni. ^[1]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[1]
45% of consumers believe retailers don’t deliver multichannel experiences fast enough. ^[1]
67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. ^[1]
Nearly 64% of B2B technology buyers indicated that they read between two to five pieces of content before making a purchase. ^[1]
82% of shoppers use their smartphones as shopping assistants in stores. ^[1]
68% of business owners believe outside reviews are the most important indicator of whether or not they can trust a B2B vendor. ^[1]
98% of Americans switch between devices in the same day. ^[1]
The number of B2B buyers who will complete at least half of their work related purchases online will nearly double to 56% by the end of 2017. ^[1]
72% of adults prefer digital communication with companies. ^[1]
90% of customers expect consistent interactions across channels. ^[1]
80% of consumers say a video showing how a product or service works is important when learning about the company. ^[1]
60% of millennials expect consistent brand experiences—whether in store or by phone. ^[1]
46% of shoppers visit a retailer’s own app or website while shopping in. ^[1]
49% of consumers buy from their favorite omni channel brands at least once per week. ^[1]
25% of shoppers have made online purchases while standing in a retailer’s physical store. ^[1]
62% of consumers who engage their favorite brands on 10+ channels make weekly purchases. ^[1]
86% of shoppers regularly channel hop across a minimum of two channels. ^[1]
73% of consumers shop on more than one channel. ^[1]
56% of every dollar spent in store is influenced by digital transactions. ^[1]
30% higher lifetime customer values are attributed to consumers shopping across multiple channels. ^[1]
13% more is spent by consumers who research purchases in advance. ^[1]
89% of customers are retained by companies with omni channel engagement strategies. ^[1]
Companies with extremely strong omnichannel customer engagement see a 9.5% yearoveryear increase in annual revenue, compared to 3.4% for weak omni. ^[1]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[1]
69% aren’t able to differentiate offerings from competition or status quo . ^[2]
72% aren’t able to connect offerings to buyer needs and challenges . ^[2]
65% have poor content quality or simply can’t find the content. ^[2]
73% of partners say vendor channel programs are too complex 6. ^[2]
It’s highly likely that it never will –. ^[2]
53% of partners viewed existing content provided by vendors/manufacturers as mediocre or worse. ^[2]
However, 75% of partners in the same study ranked content as important. ^[2]
33% ranked customization of assets as most important. ^[2]
According to the report, 20% of partners are evaluating the tools and another 35% are piloting them. ^[2]
High performing organizations invest 23% more in MDFs than low. ^[2]
62% of high performers have some form of ongoing partner enablement in place for multiple partner personas 15. ^[2]
Only 50% of the reselling partners had a plan to move to the cloud — with 42% of the partners admitting they didn’t know where to start. ^[2]
64% of firms expect their mix of offerings to change to new types in the next two years, 22% of firms expect no change in their portfolio and 14% of firms do not yet know 19. ^[2]
With a 28% shorter sales cycle, your sales reps can use their time far more efficiently, interacting with more prospects. ^[3]
Among Channel Managers, 29.9% of them are women compared to 70.1% which are men. ^[13]
Job Title Male Female Catering Sales Manager 19% 81% Director Of Admissions And Marketing 20% 80% Media Traffic Manager 20% 80% Channel Manager 70% 30% Director Of Sales Engineering. ^[13]
93% 7% Route Sales Manager 94% 6% Sales Superintendent 95% 5%. ^[13]
The most common ethnicity among Channel Managers is White, which makes up 82.7% of all Channel Managers. ^[13]
Comparatively, there are 8.1% of the Hispanic or Latino ethnicity and 3.9% of the Asian ethnicity. ^[13]
White, 82.7% Hispanic or Latino, 8.1% Asian, 3.9% Black or African American, 3.5% Unknown, 1.6% American Indian and Alaska Native, 0.2% Channel Manager Race Percentages. ^[13]
Interestingly enough, the average age of Channel Managers is 40+ years old, which represents 70% of the population. ^[13]
79% of Channel Managers earn that degree. ^[13]
A close second is Master’s Degree with 13% and rounding it off. ^[13]
Masters, 13% Associate, 6% High School Diploma, 1% Other Degrees, 1% Channel Manager Degree Percentages Channel Manager Wage Gap By Education. ^[13]
By looking over 2,681 Channel Managers resumes, we figured out that the average Channel Manager enjoys staying at their job for 1 2 years for a percentage of 47%. ^[13]
The most common foreign language among Channel Managers is Spanish at 42.3%. ^[13]
The secondmost popular foreign language spoken is French at 14.6% and Portuguese is the third most popular at 10.2%. ^[13]
Spanish, 42.3% French, 14.6% Portuguese, 10.2% German, 6.6% Chinese, 3.6% Other, 22.7% Foreign Language Percentages. ^[13]
59% of US adults use Instagram daily 91% of active Instagram users. ^[4]
say that they watch videos on the platform weekly 50% of Instagram users. ^[4]
92% of users say that they’ve acted in the moment after seeing a product on Instagram. ^[4]
, that’s 36% of the world’s population of the world’s total internet users. ^[4]
use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. ^[4]
0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. ^[4]
The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. ^[4]
The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. ^[4]
2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. ^[4]
70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. ^[4]
Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. ^[4]
Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. ^[4]
are women, 14.8% are male, and 8.4% would rather not say Source. ^[4]
86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. ^[4]
Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. ^[4]
LinkedIn ads reach just over 10% of the world’s population. ^[4]
Ads on LinkedIn reach 42.8% of women and 57.2% of men. ^[4]
Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. ^[4]
Demographics 75% of millennials and Gen Z. ^[4]
Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. ^[4]
Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. ^[4]
The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. ^[4]
The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. ^[4]
Vertical TikTok videos shot have a 25% higher watch. ^[4]
18.96% on omnichannel vs 5.4% on singlechannel Using three or more channels in an automation workflow earned an 18.96% engagement rate, while their single channel counterparts earned a just 5.4% engagement rate. ^[5]
Purchase frequency 250% higher on omnichannel vs single. ^[5]
When interacting with three or more channels, customers bought 250% more frequently than customers who only engaged with only one channel. ^[5]
Average order value 13% more per order on omnichannel vs single channel Results showed that customers interacting with campaigns using three or more channels spent 13% more on average per order than those interacting with just one channel. ^[5]
Customer retention rates 90% higher for omnichannel vs single. ^[5]
Customers who engaged with three or more channels were 90% more likely to come back for another purchase. ^[5]
Customer retention for these brands came in at 66.12%, compared to 34.8% for single. ^[5]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[6]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[6]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[6]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[6]
The highest bounce rates are on social (45%) followed by direct (44%). ^[6]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[6]
As a result, they achieved a 30 percent increase in cash revenue in 2013 and a 36 percent increase in 2014. ^[7]
According to Cornell University’s School of Hotel Administration study, hotels that joined Stash Hotel Rewards experienced an almost 50 percent increase in annual room nights for each guest and a 57 percent revenue gain per year. ^[7]
Despite a Push from YouTube, Twitch Still responsible for 70% of eSports Viewing 21. ^[14]
Stream Titles containing COVID 19 keywords like “COVID” saw a 133k% increase in hours watched 22. ^[14]
By 2019, 35% of Twitch Users Were Female 25. ^[14]
73% of Twitch Users Are Under 35 26. ^[14]
21.3% of Twitch Viewing is eSports. ^[14]
There was a clear trend of Twitch channel numbers increasing dramatically in 2020 due to the early Covid lockdowns, falling slightly in the first half of 2021 and then by a more significant percentage in the latter half of 2021. ^[14]
However, the most significant boost (ignoring a 74% jump back in July 2013 when numbers were small). ^[14]
This came on top of a 31.12% increase in March that year. ^[14]
Numbers have stayed relatively static in recent years, rising or falling by no more than 8% per month. ^[14]
There are 6% more viewers on weekends than on weekdays. ^[14]
Overall, there are 9% more streams to choose from at the weekend than on weekdays. ^[14]
There was some confusion with the official figures for the 2019 event too, but the San Diego UnionTribune estimated 25,000 visitors per day for the three. ^[14]
Since 2013, fans have contributed to the pot by purchasing the Dota 2 battle pass, where 25% of the cost is sent directly to the TI prize pool. ^[14]
According to Stream Hatchet, despite YouTube pushing to secure more eSports viewership, Twitch was responsible for about 70% of the live Average Minute Audience from the events over a selected weekend in January 2020. ^[14]
YouTube’s exclusive broadcast partner, the Call of Duty League, accounted for about 20% of their live AMA across the six listed events. ^[14]
Stream Hatchet has analyzed that stream titles containing COVID 19 keywords like “COVID,” “Corona,” “Virus,” or “Pandemic” saw a 133k% increase in hours watched since December 30, 2019. ^[14]
In just one week, the number of unique channels streaming with COVID 19 related titles increased 542% from the week of March 2 to the week of March 15, 2020. ^[14]
Spanish language channels average 10.2% of all live Twitch channels, receiving 13.23% of Twitch’s viewers. ^[14]
We have often quoted the comScore 2017 statistic that 81.5% of Twitch users were male. ^[14]
Their statistics suggest that a much higher 41% of gamers are women. ^[14]
However, according to BusinessofApps, GlobalWebIndex stats from Q2 2019 show a more balanced situation. ^[14]
These suggest that 65% of Twitch users are male and 35% female, which still doesn’t equate with the Entertainment Software Association’s game playing stats but is noticeably closer. ^[14]
According to that research, “3 in 10 global internet users aged 1664 now say they’ve watched a live gaming stream recently, rising to 42% of 16. ^[14]
The age split from this survey was 16 to 24 – 41% 25 to 34 – 32% 35 to 44 – 17% 45 to 54 – 7% 55 to 64 – 3%. ^[14]
However, of the people surveyed, 73% were aged 16 to 34. ^[14]
According to the 2017 Year in Review, there are now more than 124 million clips uploaded to Twitch. ^[14]
According to Twitch, their average user spends 95 minutes per day watching live gaming. ^[14]
Stream Scheme estimates that Twitch has an estimated 740,000 Twitch affiliates that play games. ^[14]
According to Twitch help files, the streaming platform has now accepted 27,000 of its more influential broadcasters into the Twitch Partnership scheme. ^[14]
Market researcher Newzoo found that eSports account for 21.3% of Twitch’s viewing. ^[14]
According to data collated by SimilarWeb, the most frequent visitors to the Twitch website on desktop come from the United States, making up 21.96% of the site’s total visitors. ^[14]
Germans are the second largest group of visitors at 6.85%, followed by South Koreans at 4.64%, Russians at 4.07%, and Canadians at 4.06%. ^[14]
According to TwitchTracker, Casimito currently has the most active subscriptions – 102,369. ^[14]
Somewhat surprisingly for a platform dominated by Americans, according to Twitchstats, the peak viewing time on Twitch is 1600 EST. ^[14]
With over 53% of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. ^[9]
54% of social browsers use social media to research products. ^[9]
While 71% of teens claimed to use the platform in 2015, the number has now dropped to 67%. ^[9]
69% of U.S. adults use Facebook and 76% have visited the platform in the last month. ^[9]
98.3% of Facebook users access the platform on mobile devices. ^[9]
16% of all Facebook profiles are fake or duplicates. ^[9]
In 2019, 22% of U.S. adults used Twitter, down from 24% in 2018. ^[9]
Link clicks account for 92% of all user interaction with tweets. ^[9]
Tweets with hashtags get 100% more engagement. ^[9]
Socially responsible ads on twitter perform 12% better than standard ads. ^[9]
93% of Twitter community members are open to brands getting involved in conversation, such as providing help and support. ^[9]
67% of Gen Z and 57% of Millennials use the platform,. ^[9]
in comparison to only 38% of Gen X. 64% of Instagram users are under the age of 34. ^[9]
Videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. ^[9]
90% of people on Instagram follow a business. ^[9]
83% of people use Instagram to discover new products and services and 87% said they took specific action, like making a purchase, after seeing product information. ^[9]
eMarketer estimated that Instagram added 26.9 million users between 2016 and 2020 — almost double the incremental users expected for Twitter, and far more than any other social platform tracked. ^[9]
As of July 2021, 51% of Instagram users were female and 48% were male. ^[9]
As of Q2 2021, 60% of LinkedIn users were between 25 and 34 years old. ^[9]
In Q1 of 2021, LinkedIn revenue is up 16% in YoY growth. ^[9]
LinkedIn made more than 8.1 billion in revenue in 2020, a 20% increase from 2019. ^[9]
It grew 44 percent yearover year in Q1 of 2019. ^[9]
82% of B2B markers report finding the greatest success on LinkedIn. ^[9]
Over 46% of all social media traffic to company websites comes from LinkedIn. ^[9]
18to34year olds use YouTube to view video content on TV, 7.9% more often than basic cable, and 14.5% more often than premium cable. ^[9]
YouTube accounts for more than 25% of total worldwide mobile traffic. ^[9]
85% of U.S. teens were active on YouTube in 2019. ^[9]
41% of global TikTok users are between the ages of 16 and 24. ^[9]
58.8% of U.S. TikTok users are female. ^[9]
In 2020, Reddit had 52 million daily active users, up 44%. ^[9]
Most Reddit users in the U.S. are male, but 15% of U.S. adults say they use the platform. ^[9]
Only 8% of female U.S. adults say they used Reddit in 2019. ^[9]
Answering a complaint on social media can increase customer advocacy by 25%. ^[9]
79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. ^[9]
54% of social browsers use social media to research products. ^[9]
54% of Gen Z and 49% of Millenials say social media is their preferred channel for ad influence. ^[9]
79% of people say that user generated content on social media significantly impacts their purchasing decisions. ^[9]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[10]
Instagram sits in second place (78%). ^[10]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[10]
Instagram dominates social streaming services in terms of engagement . ^[10]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[10]
Instagram Stories (83%) and grid posts (93%). ^[10]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[10]
44% of usersshop for products on Instagram weekly . ^[10]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[10]
the platform daily (versus 48.5% that log in monthly). ^[10]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[10]
earn53% more engagementand twice the CTR of employee. ^[10]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[10]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[10]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[10]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[10]
are40% more likelyto say they love shopping. ^[10]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[10]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[10]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[10]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[10]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[10]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[10]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[10]
And, 50 90% of the journey is complete before a buyer interacts with a sales rep. ^[11]
37% of high growth companies use inside sales as primary sales strategy (vs. 27% for field sales, 23% for internet sales, 8% for channel sales). ^[11]
Only 33% of inside sales rep time is spent actively selling. ^[11]
Sales reps can spend up to 40% of their time looking for somebody to call. ^[11]
Research shows that 35% to 50% of sales go to the vendor that responds first. ^[11]
Face to face or field sales teams make up 71.2% of the sales force. ^[11]
65% of outside account executives are attaining quota which is 10% higher than inside. ^[11]
Spend89% More Time Selling RemotelyThan in 2013. ^[11]
More than40% of salespeoplesay prospecting is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). ^[11]
8 in 10 prospects prefer talking to reps over email, which matches up with the percentage of reps (78%). ^[11]
Prospects are open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%). ^[11]
50% of buyers like speaking over phone, compared to 70% of reps. ^[11]
More than50%of prospects want to see how your product works on the first call. ^[11]
An industry study showed companies who said cold calling is dead experienced 42% less growth than those who said it was alive. ^[11]
Only 2% of cold calls result in an appointment 74% of companies don’t leave voicemails. ^[11]
42% of sales reps feel theydon’t have enough informationbefore making a call. ^[11]
Sales reps spend about 15% of their time leaving voicemails. ^[11]
44% of salespeople give up after one follow. ^[11]
65% of salespeople who use social sellingfilltheir pipeline, compared to 47% of reps who do not. ^[11]
78% of salespeople using social media outsell their peers. ^[11]
75% of B2B buyers and84% of Clevelor vice president level executives use social media to make purchasing decisions. ^[11]
31% of B2B professionalssaid that social selling allowed them to build deeper relationships with their clients. ^[11]
Sales reps who use social selling are 50% more likely to meet orexceedtheir quota. ^[11]
63.4 percentof sales reps engaged in social selling report an increase in their company’s revenue. ^[11]
Using social selling tools can increase theaverage deal sizeby 35%. ^[11]
73% of executives prefer to work with sales professionals referred by someone they know. ^[11]
84% of buyers nowkick off their buying process with a referral. ^[11]
92% of buyers trust referrals from people they know. ^[11]
91% of customers say they’d give referrals. ^[11]
Only 11% of salespeople ask for referrals. ^[11]
Companies with formalized referral programs experience 86% more revenue growth over the past two years when compared to the rest. ^[11]
The lifetime value of referred customers is on average 16% higher than that of non. ^[11]
Only 23% of sales emails are opened. ^[11]
44% of email recipients made at least one purchase last year based on a promotional email. ^[11]
40% of emails are opened on mobile first – where the average mobile screen can only fit 4. ^[11]
Personalized emails improve click through rates by 14% and conversion rates by 10%. ^[11]
Personalized subject lines are 22.2% more likely to be opened. ^[11]
80% of sales require 5 follow up calls after the meeting. ^[11]
44% of sales reps give up after 1 follow up 50% of buyers choose the vendor that responds first. ^[11]
Only7% responded in the first five minutesafter a form submission. ^[11]
Over 50% didn’t respond within five business days. ^[11]
Bestin class companies close30% of sales qualified leadswhile average companies close 20%. ^[11]
48% of sales calls end without an attempt to close the sale and the national sales closing rate is 27%. ^[11]
74% of companies say converting leads into customers is their top priority. ^[11]
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non. ^[11]
Companies excelling at lead nurturing generate 50% more sales ready leads at 33% lower cost. ^[11]
46% of B2B sales reps list lead quantity and quality as their top challenge. ^[11]
67% of lost sales are a result of sales reps not properly qualifying potential customers before taking them through the full sales process. ^[11]
Just 44% of companies use lead scoring systems. ^[11]
There is a 10x drop in lead qualification when you wait longer than 5 minutes to respond, and a 400% decrease when you respond within 10 minutes versus 5 minutes. ^[11]
B2B buyers are 57% 70% through buying research before contacting sales. ^[11]
67% of the buyer’s journey is now done digitally 84% of CEOs and VPs use social media to make purchasing decisions. ^[11]
62% of B2B buyers say a web search was one of the first three resources they use to learn about a solution. ^[11]
80% of business decision makers prefer to get company information from a series of articles versus an advertisement. ^[11]
84% of B2B decision makers begin their buying process with a referral. ~. ^[11]
77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research 93% of B2B buying processesbeginwith an online search. ^[11]
94% of B2B buyers will research onlinebeforefinalizing a purchase. ^[11]
Over half (57%). ^[11]
47% of buyers view 3 5 pieces of the company’s content before talking with a sales representative. ^[11]
42 percent of sales reps feel they don’t have enough information prior to making a call. ^[11]
75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. ^[11]
Only39% of a sales rep’s timeis spent selling or interacting with prospects and customers. ^[11]
Only 60% of sales reps meet quota. ^[11]
79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps. ^[11]
81% of companies say productivity would improve with better process, skills, or competency training. ^[11]
84% of sales executives cited content search and utilization as the top productivity improvement area. ^[11]
The typical organization spends 24K per person on improving productivity, yet 49% of organizations have zero or limited means to measure productivity. ^[11]
According toForbesmagazine, 55% of salespeople lack basic sales skills. ^[11]
58 percent of buyers report that sales reps are unable to answer their questions effectively. ^[11]
According to a recent survey, 84% of all sales training is lost after 90 days. ^[11]
82% of B2B decision makers think sales reps are unprepared. ^[11]
According to a recent report, every dollar invested in sales training returned $29 in incremental revenues. ^[11]
According to a recentreport, the best sales training will improve the performance of an individual on average by 20%. ^[11]
According to an ATD report, US companies spend $20 billion yearly on sales training. ^[11]
Firms where salespeople use the company’s methodology and get consistent coaching see 73% quota attainment. ^[11]
65% of employees say the quality of training and learning opportunities positively influences their engagement. ^[11]
The Bureau of Labor Statistics projects 6. ^[11]
employment growth for sales representatives by 2026 Only 39% of salespeople intended to go into sales. ^[11]
Successful reps are 10x more likely to use collaborative words like “us,” “we,” and “our” and avoid words like, “I” and “me.”. ^[11]
Optimistic sales pros outperform pessimists by 57%. ^[11]
57% of sales pros spend 3–10+ hours per week using CRM tools. ^[11]
CRMs can boost sales by 29% and productivity to 34%. ^[11]
24% more sales pros meet their annual quotas when they have mobile access to their CRM. ^[11]
CRMs can boost sales by 29% and productivity to 34%. ^[11]
To be a successful D2D sales rep, it takes Successful doorto door reps canvass a neighborhood 3x and talk with 90% of the residents. ^[11]
About 2% of all doorto door knocks will generate a sale. ^[11]
In fact, 86% of buyers are willing to pay more for a great customer experience. ^[0]
For example, c ustomers are willing to pay a price premium of up to 13% (and as high as 18%). ^[0]
49% of buyers have made impulse purchases. ^[0]
It’s because of these extremes why 88% of companies now prioritize customer experience in their contact centers. ^[0]
In fact, more than two thirds of companies now compete primarily on the basis of customer experience – up from only 36% in 2010!. ^[0]
In fact, our own research found that only 44% will increase the investment in their CX initiatives. ^[0]
In fact, in their 2020 report, PWC found that the number of companies investing in the omni channel experience has jumped from 20% to more than 80%. ^[0]
Adding to this, Adobe recently found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YO Y growth, a 10% increase in average order value and a 25% increase in close rates. ^[0]
For example, 57% of customers won’t recommend a business with a poorly designed website on mobile. ^[0]
And if a website isn’t mobile friendly, 50% of customers will stop visiting it, even if they like the business. ^[0]
So it comes as no surprise why 84% of companies who claim to be customer centric are now focusing on the mobile customer experience. ^[0]
However, for companies that aren’t, they’ve been slow to adapt to this trend – especially when it comes to customer support – as an overwhelming 90% of customers report having a poor experience when seeking customer support on mobile devices. ^[0]
According to Esteban Kolsky, 72% of customers will share a positive experience with 6 or more people. ^[0]
On the other hand, if a customer is not happy, 13% of them will share their experience with 15 or even more. ^[0]
In their future of CX report, PwC surveyed 15,000 consumers and found that 1 in 3 customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. ^[0]
Today, 67% of customers prefer self service over speaking to a company representative. ^[0]
Furthermore, 91% of customers would use an online knowledge base, if it were available and tailored to their needs. ^[0]
In 2019, 25% of all customer interactions were automated through AI and machine learning. ^[0]
With 90% of companies now planning to deploy AI within 3 years, this number is expected to grow to 40% by 2024. ^[0]
Teams using Help Scout are set up in minutes, twice as productive, and save up to 80% in annual support costs. ^[12]
68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. ^[12]
For 86%, good customer service turns onetime clients into long. ^[12]
An NPS Promoter score has a customer lifetime value thatâs 600% 1,400% higher than a Detractor. ^[12]
89% of consumers are more likely to make another purchase after a positive customer service experience. ^[12]
93% of customers are likely to make repeat purchases with companies who offer excellent customer service. ^[12]
If the companyâs customer service is excellent, 78% of consumers will do business with them again after a mistake. ^[12]
Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. ^[12]
Consumers who rate a companyâs service as âgoodâ are 38% more likely to recommend that company. ^[12]
83% of customers agree that they feel more loyal to brands that respond and resolve their complaints. ^[12]
80% of companies use customer satisfaction scores to analyze customer experience and improve it. ^[12]
72% of companies believe they can use analytics reports to improve the customer experience. ^[12]
This is a 16.9% yearover year increase from its value of $6.5 billion in 2019. ^[12]
58% of American consumers will switch companies because of poor customer service. ^[12]
65% of customers said they have changed to a different brand because of a poor experience. ^[12]
After more than one bad experience, around 80% of consumers say they would rather do business with a competitor. ^[12]
(Nearly 80% will forgive a bad experience if they rate the service team as âvery good.â). ^[12]
78% of customers have backed out of a purchase due to a poor customer experience. ^[12]
60% of customers define âimmediateâ as 10 minutes or less. ^[12]
More than 70% of consumers believe that companies should collaborate on their behalf so they donât have to repeat information to different representatives. ^[12]
90% of consumers worldwide consider issue resolution as their most crucial customer service concern. ^[12]
70% of customers report that technology makes it simple to take their business to a competitor if needed. ^[12]
90% of Americans use customer service as a factor in deciding whether or not to do business with a company. ^[12]
71% of consumers believe that a quick response from a service team can drastically improve their customer experience. ^[12]
Almost 90% of customers report trusting a company whose service they rate as âvery good.â On the other hand, only 16% of those who give an âinferiorâ rating trust companies to the same degree. ^[12]
70% of the customerâs journey is based on how the customer feels they are being treated. ^[12]
53% of shoppers believe their feedback doesnât go to anyone who can act on it. ^[12]
Nearly 90% of consumers trust a company whose service theyâve rated as âvery goodâ to take care of their needs. ^[12]
With this level of response rate, 71% of younger consumers believe that their experience is drastically improved â and it snowballs from there. ^[12]
The second exciting statistic is that more than 70% of consumers believe that companies should collaborate on their behalf. ^[12]
Read on to find some jaw dropping customer service statistics around personalization 70% of customers say service agentsâ awareness of sales interactions is fundamental to keeping their business. ^[12]
80% of customers say the experience a company provides is just as necessary as its products or services. ^[12]
63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. ^[12]
59% of customers believe that companies need to provide cutting edge digital experiences to keep their business. ^[12]
90% of people are more likely to trust a company if they have a firm privacy policy. ^[12]
Your online conversion rate can improve by roughly 8% when you include personalized consumer experiences. ^[12]
88% of people trust companies that vow not to share their personal information without permission. ^[12]
92% of customers appreciate companies giving them control over what information is collected about them. ^[12]
23% of businesses use social media as a tool to collect and analyze data. ^[12]
79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which theyâre immediately known and understood. ^[12]
56% of customers donât mind sharing their personal information in exchange for better service. ^[12]
On average, customer service agents only ask for a customerâs name 21% of the time. ^[12]
After all, about 90% of customers are more likely to trust you if youâve got a stellar privacy policy. ^[12]
While 50% of customers donât share their experiences on social media, 72% will talk about them in person. ^[12]
36% of consumers will share their customer service experience, whether good or bad. ^[12]
87% of consumers read online reviews for local businesses in 2020. ^[12]
72% of customers will share their good experiences with others. ^[12]
72% of customers will tell six or more people if they have a satisfying experience. ^[12]
94% of American customers will recommend a company whose service they rate as âvery good.â. ^[12]
67% of customers report a terrible customer experience as the reason for switching businesses. ^[12]
Only 13% of consumers will recommend a company whose customer service theyâve rated as âvery poor.â. ^[12]
50% of customers say they donât share their bad or good service experiences through social media. ^[12]
33% of consumers would recommend a brand that provides a quick but ineffective response. ^[12]
78% of customers who complain to a brand on Twitter expect a response within an hour. ^[12]
13% of customers tell 15 or more people if they have a negative experience. ^[12]
79% of customers who share their complaints online see their complaints ignored. ^[12]
Only 17% of consumers would recommend a brand that provides a slow but effective solution. ^[12]
Only 1 in 26 customers will tell a business about their negative experience; according to customer service facts, the rest simply leave. ^[12]
75% of customers desire a consistent experience, regardless of how they engage a company. ^[12]
The effectiveness of bots in resolving issues has fallen to 28%. ^[12]
American consumers do not find bots effective, with 40% relying on other channels to reach out to service teams. ^[12]
64% of customers want to shop with companies that can meet their needs in real. ^[12]
64% of customer service teams use customer portals, compared to 84% of customers who use customer portals. ^[12]
A study has shown that more than 76% of all consumers prefer the traditional medium of phone calls to reach customer support representatives. ^[12]
More than 50% of customers across all age groups typically use the phone to reach out to a service team, making it the most used channel for customer service. ^[12]
63% of customer service teams use text messaging, compared to 78% of customers who use text messaging for communicating with a company. ^[12]
51% of customer service teams use mobile apps, compared to 82% of customers who use mobile apps for communicating with a company. ^[12]
28% of consumers say the most frustrating issue is information that is simple but hard to find. ^[12]
69% of consumers first try to resolve their issue independently, but less than onethird of companies offer self service options such as a knowledge base. ^[12]
66% of customer service teams use knowledge bases, compared to 82% of customers who use knowledge bases. ^[12]
79% of American internet users are on Facebook, making it the most popular social media platform. ^[12]
95% of adults between the ages of 18 34 are likely to follow a brand through social media channels. ^[12]
52% of customer service teams use online chat or live support, compared to 81% of customers who use online chat or live support for communicating with a company. ^[12]
Nearly 70% of customers are irritated when their call is transferred from one department to another. ^[12]
33% of customers are most frustrated by having to wait on hold, and 33% are most frustrated by having to repeat themselves to multiple support reps. ^[12]
70% of unhappy customers whose problems are resolved are willing to shop with a business again. ^[12]
Nearly 60% of customers feel that long holds and wait times are the most frustrating parts of a service experience. ^[12]
62% of customers would prefer to âhand out parking ticketsâ than wait in an automated phone tree for service or have to repeat themselves multiple times to different team members. ^[12]
35% of customers have become angry when talking to customer service. ^[12]
27% of Americans report that ineffective service is their number one customer service frustration. ^[12]
12% of Americans rate their number one service frustration as âlack of speed.â. ^[12]
72% of customers say that explaining their problems to multiple people is poor customer service. ^[12]
79% of consumers who used online feedback to complain about a poor customer experience were ignored. ^[12]
84% of customers report that their expectations had not been exceeded in their last interaction with customer service. ^[12]
78% of customers have given up on a transaction because of a negative customer experience. ^[12]
67% of customers end a call in frustration when they cannot reach a customer service representative. ^[12]
88% of highperforming service decision makers are investing significantly in agent training compared to only 57% of underperformers. ^[12]
83% of high performing service agents say they get the training they need to do their job well compared to only 52% of underperformers. ^[12]
69% of high performing service agents actively look for situations to use artificial intelligence compared to only 39% of underperformers. ^[12]
A whopping 95% of consumers say that customer service is essential for brand loyalty, and 60% of consumers report having deserted a brand and switching to a rival company because of poor customer service. ^[12]
Call center statistics have placed it as high as 45%!. ^[12]
31% of consumers consider a knowledgeable agent to be the most crucial factor for a positive customer experience. ^[12]
Since 77% of consumers consider the difficulty of reaching an agent to be the biggest issue with customer service today, itâs worth investing in resolving it. ^[12]
89% of companies with âsignificantly above averageâ customer experiences perform better financially than their competitors. ^[12]
24% of consumers keep doing business with vendors for two or more years after a positive encounter. ^[12]
64% of U.S. consumers contacted customer service in 2017. ^[12]
73% of customers say they stay loyal to brands because of friendly customer service agents. ^[12]
73% of customers fall in love with a brand because of friendly customer service representatives. ^[12]
Thatâs between $30k and $45k in expenses for losing employees who were likely doing an excellent job. ^[12]
The typical level of difficult calls ranges from 10% to 20%, but the pandemic made customer experience statistics worse. ^[12]
The average company saw the percentage of calls scored as âdifficultâ by reps increase by more than 100%. ^[12]
Some of the companies in the study saw hold times grow by 34% and escalations increase by more than 68%, further highlighting the impact customer service has on businesses. ^[12]
One of the Tethr AI study companies provided customer service statistics that showed difficult interactions had a 6% chance of resulting in an upsell or cross. ^[12]
The chances are usually 80% when the customer service experience is excellent. ^[12]
Only about 4% of customers who leave or threaten to leave are enticed to stay by accepting a promo, down from the average of 20% in the past. ^[12]

I know you want to use Channel Management Software, thus we made this list of best Channel Management Software. We also wrote about how to learn Channel Management Software and how to install Channel Management Software. Recently we wrote how to uninstall Channel Management Software for newbie users. Don’t forgot to check latest Channel Management statistics of 2024.

Reference

superoffice – https://www.superoffice.com/blog/customer-experience-statistics/.
zoominfo – https://pipeline.zoominfo.com/marketing/multichannel-marketing-statistics.
getlift – https://www.getlift.com/blog/20-b2b-channel-partner-marketing-statistics.
accent-technologies – https://accent-technologies.com/2016/09/26/5-statistics-need-channel-enablement/.
hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
clickz – https://www.clickz.com/onmichannel-marketing-automation-statistics-for-2019/231381-2/231381/.
hubspot – https://www.hubspot.com/marketing-statistics.
altexsoft – https://www.altexsoft.com/blog/business/hotel-revenue-management-solutions-best-practices-revenue-managers-role/.
bls – https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
spotio – https://spotio.com/blog/sales-statistics/.
helpscout – https://www.helpscout.com/75-customer-service-facts-quotes-statistics/.
zippia – https://www.zippia.com/channel-manager-jobs/demographics/.
influencermarketinghub – https://influencermarketinghub.com/twitch-stats/.

How Useful is Channel Management

One of the primary functions of channel management is to ensure that products are available to customers when and where they want them. With the advent of the digital age, customers have more choices than ever before in how they make purchases. From traditional brick-and-mortar stores to online marketplaces, the channels through which products are delivered are constantly evolving. By effectively managing these channels, businesses can reach a wider audience and cater to the diverse needs of customers.

Channel management also plays a crucial role in building strong relationships with channel partners. Whether it be wholesalers, retailers, or e-commerce platforms, businesses rely on their channel partners to reach customers and drive sales. By effectively managing these relationships, businesses can ensure that their products are prominently displayed, well-promoted, and readily available to customers. This not only increases sales but also helps to build brand loyalty and reputation.

Furthermore, channel management can help businesses optimize their distribution strategy. By carefully selecting the right channels and partners, businesses can improve their reach, reduce costs, and increase efficiency. For example, a manufacturer may choose to work with a limited number of high-performing wholesalers rather than numerous small distributors. This can help streamline the distribution process, reduce overhead costs, and improve overall profitability.

In addition, effective channel management can help businesses stay competitive in the market. With the rise of e-commerce and online marketplaces, customers have more options than ever before. Businesses that fail to adapt to changing customer preferences and embrace new distribution channels risk falling behind their competitors. By staying attuned to market trends, customer behavior, and emerging technologies, businesses can ensure that they remain relevant and competitive in the ever-evolving marketplace.

Ultimately, channel management is a critical function that can make or break the success of a business. By effectively managing distribution channels, businesses can reach more customers, build stronger relationships with channel partners, optimize their distribution strategy, and stay competitive in the market. In today’s fast-paced and dynamic business environment, effective channel management is more important than ever before. Businesses that neglect this crucial function do so at their own peril.

In Conclusion

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We tried our best to provide all the Channel Management statistics on this page. Please comment below and share your opinion if we missed any Channel Management statistics.

Channel Management Statistics 2024 – Everything You Need to Know