Consumer Video Feedback Statistics 2024 - Everything You Need to Know

Are you looking to add Consumer Video Feedback to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Consumer Video Feedback statistics of 2024.

My team and I scanned the entire web and collected all the most useful Consumer Video Feedback stats on this page. You don’t need to check any other resource on the web for any Consumer Video Feedback statistics. All are here only 🙂

How much of an impact will Consumer Video Feedback have on your day-to-day? or the day-to-day of your business? Should you invest in Consumer Video Feedback? We will answer all your Consumer Video Feedback related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Consumer Video Feedback Statistics

Best Consumer Video Feedback Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 355 Consumer Video Feedback Statistics on this page 🙂

Consumer Video Feedback Market Statistics

70% of marketers say video converts better than any other medium 27. ^[0]
51% of marketing professionals worldwide name video as the type of content with the best ROI. ^[1]
87% of online marketers use video content. ^[1]
Themostpopularvideotypesmadebymarketersin2021includeexplainervideos,presentationvideos(49%),testimonialvideos(48%),andsalesvideosandvideoads(42%each). ^[1]
Twitter video marketing statistics 82% of Twitter users watch video content on Twitter of Twitter video views happen on a mobile device. ^[1]
More video marketing statistics 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. ^[1]
Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. ^[2]
73% of B2B business using video in their marketing report positive ROI. ^[3]
#7 – Customer testimonials have the highest effectiveness rating for content marketing at 89%. ^[4]
#8 – Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. ^[4]
#9 – 89% of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. ^[4]
Businesses can grow revenues between 4% and 8% above their market when they prioritize better customer service experiences. ^[5]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[6]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[6]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[6]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[6]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[6]
Hubspot #17 67% of marketers found video marketing somewhat successful . ^[7]

Consumer Video Feedback Latest Statistics

92% of customers read online reviews before buying 2. ^[0]
72% of consumers say positive testimonials and reviews increase their trust in a business 3. ^[0]
70% of people trust reviews and recommendations from strangers 4. ^[0]
88% of consumers say reviews influence their online purchasing decisions. ^[0]
88% of consumers trust online testimonials and reviews as much as recommendations from friends or family 6. ^[0]
97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. ^[0]
86% of customers said online reviews were at least “moderately important” when they were shopping for a new product. ^[0]
72% of consumers will take action only after reading a positive review. ^[0]
73% of consumers read six or fewer reviews before making a decision 10. ^[0]
12% of consumers read more than 10 reviews 11. ^[0]
50 or more reviews on multiple products pages can increase conversions by 4.6%. ^[0]
Using customer testimonials regularly can generate approximately 62% more revenue. ^[0]
Customer testimonials placed alongside more expensive items increased conversion rates 380% 16. ^[0]
Yelp rating by one star can increase revenue by 5. ^[0]
On average, testimonials on sales pages increase conversions by 34% 18. ^[0]
Customers who interact with reviews are 58% more likely to buy 19. ^[0]
Customers who interact with reviews spend 3% more on average per order. ^[0]
Websites using testimonials saw a 45% increase in traffic compared to those who didn’t 21. ^[0]
Listing 10 or more reviews increased traffic 15 to 20% on Google Business listings 22. ^[0]
Improving star ratings from 3 to 5 stars can increase clicks on Google up to 25% 23. ^[0]
Businesses with 5 stars earned 69% of total clicks amongst top Google listings 24. ^[0]
Reviews account for 9.8% of total search engine ranking factors. ^[0]
79% of consumers have watched a video testimonial to learn more about a company, product or service 26. ^[0]
90% of users say that seeing a video about a product is helpful for making decisions. ^[0]
2/3 of consumers say they’re more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service helped someone like them. ^[0]
47% of people say testimonial videos are effective because they help visualize how a product or service actually works. ^[0]
Consumers are 27.4 times more likely to click online video ads than banner ads. ^[0]
when they watch it in a video compared to 10% when reading it in text. ^[1]
Consumers who end up on an ecommerce site through a user generated video are 184% more likely to purchase, and spend 45% more. ^[1]
Marketers who use video grow revenue 49% faster than non. ^[1]
of ad time on YouTube mobile gets viewer attention, compared to 45% of TV ad time. ^[1]
The average engagement rate for Facebook video posts is (compared to the 0.15% overall engagement rate). ^[1]
Only 25% of businesses use Facebook Live weekly. ^[1]
Video drives a 157% increase in organic traffic Videos up to 2 minutes long get the most engagement. ^[1]
85% of Facebook videos are watched without sound Video on a landing page can increase conversions by 80% or more. ^[1]
The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video. ^[1]
Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. ^[1]
Using the word “video” in the subject line increases open rates by , CTR by 65%, and cuts the number of unsubscribes by 26%. ^[1]
There has been a 65% YOY increase in watch time for the top travel related YouTube videos on mobile devices. ^[8]
11min read 93% of customers read online reviews before buying a product. ^[9]
91% of 18 34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions. ^[9]
Nearly all consumers (97%). ^[9]
Positive reviews remain a key way for companies to sell their product, with customers willing to spend 31% more on a business with excellent reviews. ^[9]
92% of B2B buyers are more likely to purchase after reading a trusted review. ^[9]
Appearing higher in search engine rankings Online customer reviews gain more weighting (6.47%). ^[9]
It’s true that 89% of consumers read businesses’ responses to reviews, so they will be watching how you react. ^[9]
Harvard Business Review found that a bad reputation costs a company at least 10% more per hire. ^[9]
According to Google/Nielson , 93% of people who use mobile to research go on to complete a purchase of a product or service. ^[9]
49% of consumers depend on influencer reviews and recommendations, so find someone that reflects your brand and can connect with your target audience. ^[9]
In a 2019 survey on the most common purchase influence among online shoppers in the United States, 62 percent of respondents stated that online customer reviews were very helpful. ^[10]
Product and service reviews via social and mobile channels have also gained in popularity during a 2019 holiday shopper survey, it was found that 23 percent of responding U.S. shoppers were going to use social media to assist them in their holiday shopping. ^[10]
Teams using Help Scout are set up in minutes, twice as productive, and save up to 80% in annual support costs. ^[2]
68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. ^[2]
For 86%, good customer service turns onetime clients into long. ^[2]
An NPS Promoter score has a customer lifetime value thatâs 600% 1,400% higher than a Detractor. ^[2]
89% of consumers are more likely to make another purchase after a positive customer service experience. ^[2]
93% of customers are likely to make repeat purchases with companies who offer excellent customer service. ^[2]
If the companyâs customer service is excellent, 78% of consumers will do business with them again after a mistake. ^[2]
Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. ^[2]
Consumers who rate a companyâs service as âgoodâ are 38% more likely to recommend that company. ^[2]
83% of customers agree that they feel more loyal to brands that respond and resolve their complaints. ^[2]
80% of companies use customer satisfaction scores to analyze customer experience and improve it. ^[2]
72% of companies believe they can use analytics reports to improve the customer experience. ^[2]
This is a 16.9% yearover year increase from its value of $6.5 billion in 2019. ^[2]
58% of American consumers will switch companies because of poor customer service. ^[2]
65% of customers said they have changed to a different brand because of a poor experience. ^[2]
After more than one bad experience, around 80% of consumers say they would rather do business with a competitor. ^[2]
(Nearly 80% will forgive a bad experience if they rate the service team as âvery good.â). ^[2]
78% of customers have backed out of a purchase due to a poor customer experience. ^[2]
60% of customers define âimmediateâ as 10 minutes or less. ^[2]
More than 70% of consumers believe that companies should collaborate on their behalf so they donât have to repeat information to different representatives. ^[2]
90% of consumers worldwide consider issue resolution as their most crucial customer service concern. ^[2]
70% of customers report that technology makes it simple to take their business to a competitor if needed. ^[2]
90% of Americans use customer service as a factor in deciding whether or not to do business with a company. ^[2]
71% of consumers believe that a quick response from a service team can drastically improve their customer experience. ^[2]
Almost 90% of customers report trusting a company whose service they rate as âvery good.â On the other hand, only 16% of those who give an âinferiorâ rating trust companies to the same degree. ^[2]
70% of the customerâs journey is based on how the customer feels they are being treated. ^[2]
53% of shoppers believe their feedback doesnât go to anyone who can act on it. ^[2]
Nearly 90% of consumers trust a company whose service theyâve rated as âvery goodâ to take care of their needs. ^[2]
With this level of response rate, 71% of younger consumers believe that their experience is drastically improved â and it snowballs from there. ^[2]
The second exciting statistic is that more than 70% of consumers believe that companies should collaborate on their behalf. ^[2]
Read on to find some jaw dropping customer service statistics around personalization 70% of customers say service agentsâ awareness of sales interactions is fundamental to keeping their business. ^[2]
80% of customers say the experience a company provides is just as necessary as its products or services. ^[2]
63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. ^[2]
59% of customers believe that companies need to provide cutting edge digital experiences to keep their business. ^[2]
90% of people are more likely to trust a company if they have a firm privacy policy. ^[2]
Your online conversion rate can improve by roughly 8% when you include personalized consumer experiences. ^[2]
88% of people trust companies that vow not to share their personal information without permission. ^[2]
92% of customers appreciate companies giving them control over what information is collected about them. ^[2]
23% of businesses use social media as a tool to collect and analyze data. ^[2]
79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which theyâre immediately known and understood. ^[2]
56% of customers donât mind sharing their personal information in exchange for better service. ^[2]
On average, customer service agents only ask for a customerâs name 21% of the time. ^[2]
After all, about 90% of customers are more likely to trust you if youâve got a stellar privacy policy. ^[2]
While 50% of customers donât share their experiences on social media, 72% will talk about them in person. ^[2]
36% of consumers will share their customer service experience, whether good or bad. ^[2]
87% of consumers read online reviews for local businesses in 2020. ^[2]
72% of customers will share their good experiences with others. ^[2]
72% of customers will tell six or more people if they have a satisfying experience. ^[2]
94% of American customers will recommend a company whose service they rate as âvery good.â. ^[2]
67% of customers report a terrible customer experience as the reason for switching businesses. ^[2]
Only 13% of consumers will recommend a company whose customer service theyâve rated as âvery poor.â. ^[2]
50% of customers say they donât share their bad or good service experiences through social media. ^[2]
33% of consumers would recommend a brand that provides a quick but ineffective response. ^[2]
78% of customers who complain to a brand on Twitter expect a response within an hour. ^[2]
13% of customers tell 15 or more people if they have a negative experience. ^[2]
79% of customers who share their complaints online see their complaints ignored. ^[2]
Only 17% of consumers would recommend a brand that provides a slow but effective solution. ^[2]
Only 1 in 26 customers will tell a business about their negative experience; according to customer service facts, the rest simply leave. ^[2]
75% of customers desire a consistent experience, regardless of how they engage a company. ^[2]
The effectiveness of bots in resolving issues has fallen to 28%. ^[2]
American consumers do not find bots effective, with 40% relying on other channels to reach out to service teams. ^[2]
64% of customers want to shop with companies that can meet their needs in real. ^[2]
64% of customer service teams use customer portals, compared to 84% of customers who use customer portals. ^[2]
A study has shown that more than 76% of all consumers prefer the traditional medium of phone calls to reach customer support representatives. ^[2]
More than 50% of customers across all age groups typically use the phone to reach out to a service team, making it the most used channel for customer service. ^[2]
63% of customer service teams use text messaging, compared to 78% of customers who use text messaging for communicating with a company. ^[2]
51% of customer service teams use mobile apps, compared to 82% of customers who use mobile apps for communicating with a company. ^[2]
28% of consumers say the most frustrating issue is information that is simple but hard to find. ^[2]
69% of consumers first try to resolve their issue independently, but less than onethird of companies offer self service options such as a knowledge base. ^[2]
66% of customer service teams use knowledge bases, compared to 82% of customers who use knowledge bases. ^[2]
79% of American internet users are on Facebook, making it the most popular social media platform. ^[2]
95% of adults between the ages of 18 34 are likely to follow a brand through social media channels. ^[2]
52% of customer service teams use online chat or live support, compared to 81% of customers who use online chat or live support for communicating with a company. ^[2]
Nearly 70% of customers are irritated when their call is transferred from one department to another. ^[2]
33% of customers are most frustrated by having to wait on hold, and 33% are most frustrated by having to repeat themselves to multiple support reps. ^[2]
70% of unhappy customers whose problems are resolved are willing to shop with a business again. ^[2]
Nearly 60% of customers feel that long holds and wait times are the most frustrating parts of a service experience. ^[2]
62% of customers would prefer to âhand out parking ticketsâ than wait in an automated phone tree for service or have to repeat themselves multiple times to different team members. ^[2]
35% of customers have become angry when talking to customer service. ^[2]
27% of Americans report that ineffective service is their number one customer service frustration. ^[2]
12% of Americans rate their number one service frustration as âlack of speed.â. ^[2]
72% of customers say that explaining their problems to multiple people is poor customer service. ^[2]
79% of consumers who used online feedback to complain about a poor customer experience were ignored. ^[2]
84% of customers report that their expectations had not been exceeded in their last interaction with customer service. ^[2]
78% of customers have given up on a transaction because of a negative customer experience. ^[2]
67% of customers end a call in frustration when they cannot reach a customer service representative. ^[2]
88% of highperforming service decision makers are investing significantly in agent training compared to only 57% of underperformers. ^[2]
83% of high performing service agents say they get the training they need to do their job well compared to only 52% of underperformers. ^[2]
69% of high performing service agents actively look for situations to use artificial intelligence compared to only 39% of underperformers. ^[2]
A whopping 95% of consumers say that customer service is essential for brand loyalty, and 60% of consumers report having deserted a brand and switching to a rival company because of poor customer service. ^[2]
Call center statistics have placed it as high as 45%!. ^[2]
31% of consumers consider a knowledgeable agent to be the most crucial factor for a positive customer experience. ^[2]
Since 77% of consumers consider the difficulty of reaching an agent to be the biggest issue with customer service today, itâs worth investing in resolving it. ^[2]
89% of companies with âsignificantly above averageâ customer experiences perform better financially than their competitors. ^[2]
24% of consumers keep doing business with vendors for two or more years after a positive encounter. ^[2]
64% of U.S. consumers contacted customer service in 2017. ^[2]
73% of customers say they stay loyal to brands because of friendly customer service agents. ^[2]
73% of customers fall in love with a brand because of friendly customer service representatives. ^[2]
Thatâs between $30k and $45k in expenses for losing employees who were likely doing an excellent job. ^[2]
The typical level of difficult calls ranges from 10% to 20%, but the pandemic made customer experience statistics worse. ^[2]
The average company saw the percentage of calls scored as âdifficultâ by reps increase by more than 100%. ^[2]
Some of the companies in the study saw hold times grow by 34% and escalations increase by more than 68%, further highlighting the impact customer service has on businesses. ^[2]
One of the Tethr AI study companies provided customer service statistics that showed difficult interactions had a 6% chance of resulting in an upsell or cross. ^[2]
The chances are usually 80% when the customer service experience is excellent. ^[2]
Only about 4% of customers who leave or threaten to leave are enticed to stay by accepting a promo, down from the average of 20% in the past. ^[2]
When customers are unhappy, there’s a 91 percent chance they won’t do business with a company again. ^[11]
A negative customer experience is the reason 86 percent of consumers quit doing business with a company. ^[11]
Good customer experiences lead 42 percent of consumers to purchase again. ^[11]
In astudy done by Zendesk, 88 percent of customers read an online review that influenced their buying decision. ^[11]
According to astudy by American Express, 42 percent of consumers said that a recommendation from a family member or friend would influence their purchase more than a sale or promotion. ^[11]
It should work so well that 99 percent of your customers never call customer service. ^[11]
64% of viewers are more likely to purchase after watching a video. ^[3]
Including video in an email increases clickthroughs by 200. ^[3]
80% of consumers recall video ads they’ve seen in the last 30 days. ^[3]
Enjoyment of video ads increases purchase intent by 97%. ^[3]
90% of consumers say product videos are helpful in the decision making process. ^[3]
92% of mobile video consumers share video content with each other. ^[3]
75% of executives watch work related video content online at least once per week. ^[3]
59% of executives would rather watch video than read text. ^[3]
According to Forrester Research, pages with video are 53 times more likely to be listed on the first page of a search engine’s results than pages without video. ^[3]
found that 39% of people were more likely to share an online video than a text article, 27.4% more likely to click through, and 56% more likely to “like” it. ^[3]
12% have already purchased autoplay video ads on Facebook and 57% plan to this year. ^[3]
When you have a landing page with no video, you are leaving 70% of your communication potential on the table. ^[3]
Research shows that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. ^[12]
And they make that decision quickly 68 percent form an opinion after reading between one and six online reviews. ^[12]
Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. ^[13]
Percentage of consumers using mobile devices Q3. ^[13]
Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. ^[13]
In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. ^[13]
In fact, the number of social media users has increased by more than 13 percent over the past 12 months. ^[13]
The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. ^[13]
Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. ^[13]
According to a 2016 report by PowerReviews, 82% of shoppers specifically seek out negative reviews. ^[14]
Accompanying research by social commerce specialist Revoo indicates that consumers spend five times as long on a site when they interact with negative reviews, with a 85% increase in conversion rate. ^[14]
BrightLocal’s local consumer survey shows that 91% of consumers between the age of 18 to 34 are big believers of online reviews, trusting them as much as personal recommendations. ^[14]
For example, only 39% of young consumers always trust online reviews. ^[14]
Meanwhile, 24% of respondents yes, but only if they believe the reviews are real. ^[14]
Another 20% said that they trust a review if it’s backed several other reviews. ^[14]
Interestingly, only 8% said they’re conscious about the type of business when looking at reviews. ^[14]
This week only score 50% off inperson or free virtual tickets with promo code SEJ. ^[14]
According to Edelman’s Trust Barometer, fewer people are trusting advertising, with 3 in 4 consumers saying that they avoid advertising altogether. ^[14]
One study published on Harvard Business Review found that for every onestar increase a brand gets on Yelp, that business sees a 5 9% increase in revenue. ^[14]
Research by the Spiegel Research Center reveals that the likelihood of a product getting purchased increases by 270% when it gets five reviews. ^[14]
When reviews are displayed for higher priced products, their conversion rate increased by 380%. ^[14]
In contrast, reviews shown for lower priced products increased by 190%. ^[14]
A study published on Harvard Business Review found that employers with a bad reputation ended up spending 10% more per hire. ^[14]
A recent study conducted by Kingsley Associates found that online reviews were not only important for renters, but 51% of potential residents expect to see management responses to all online reviews. ^[14]
78% of respondents focus on the most recent reviews by fellow travelers. ^[14]
Despite this focus recency, 39% of respondents say they ignore extreme comments reading, on average, nine reviews before making a decision on booking a hotel or a restaurant. ^[14]
Despite the popularity of including photos in reviews, 43% of shoppers still say that text based reviews influence their purchase decisions most vs. photos (33%) and video (24%). ^[14]
They found 82% of shoppers won’t choose a retailer with less than 3 stars. ^[14]
In fact, according to Pew Research Center, a full 38% “never” leave reviews on products and services. ^[14]
Even more surprising, despite all the social pics of what they are eating, 48% of Americans do not leave reviews for restaurants. ^[14]
Only about 10 percent “always” or “almost always” leave reviews on products and services. ^[14]
#1 – 92% of consumers read online reviews and testimonials when considering a purchase. ^[4]
#2 – 81% of buyers generally conduct research before bringing in a vendor. ^[4]
#3 – 95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. ^[4]
#4 – 56% of people find customer testimonials helpful. ^[4]
#5 – 90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions. ^[4]
#6 – 63% of consumers indicate that they are more likely to purchase from a site if it has product ratings and reviews. ^[4]
The regular use of testimonials can help you generate 62% more revenue from every customer, not just once, but every time they visit your site. ^[4]
#11 – 88% of consumers trust online reviews as much as personal recommendations. ^[4]
#12 – 97% of B2B buyers feel that user generated content like consumer reviews are more credible than other types of content. ^[4]
#13 – 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know. ^[4]
#15 – 83% of customers don’t trust advertising. ^[4]
#16 – 91% of millennials trust online reviews as much as friends and family. ^[4]
#17 – 92% of consumers trust peer recommendations. ^[4]
#18 – 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. ^[4]
#19 – 79% of people have watched a video testimonial to find out more about a company, product or service. ^[4]
#20 – 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped another person like them. ^[4]
#21 – 59% of executives would rather watch a video than read text on the same topic. ^[4]
#22 – 37% of people believe testimonial videos are effective because they’re more authentic than a business’ own pitch. ^[4]
– 47% of people say testimonial videos are effective because they help visualise how a product or service actually works. ^[4]
#24 – 39% of people say testimonial videos are effective because they help illustrate the impact a product or service can have on their life. ^[4]
#25 – 42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story. ^[4]
#26 – 64% of people say that a testimonial video has played a part in convincing them to buy a product or service. ^[4]
#27 – 72% of customers don’t take action until they have read reviews. ^[4]
#28 – Testimonials can increase conversions on sales pages by as much as 34%. ^[4]
90% of Americans use customer service as a factor in deciding whether or not to do business with a company. ^[5]
58% of American consumers will switch companies because of poor customer service. ^[5]
89% of consumers are more likely to make another purchase after a positive customer service experience. ^[5]
63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. ^[5]
If the company’s customer service is excellent, 78% of consumers will do business with a company again after a mistake. ^[5]
Consumers who rate a company’s service as “good” are 38% more likely to recommend that company. ^[5]
93% of customers are likely to make repeat purchases with companies who offer excellent customer service. ^[5]
Roughly 50% of customers say they would switch to a new brand after one bad experience. ^[5]
After more than one bad experience, around 80% of consumers say they would rather do business with a competitor. ^[5]
Nearly 80% will forgive a bad experience if they rate the service team as “very good.”. ^[5]
78% of customers have backed out of a purchase due to a poor customer experience. ^[5]
More than 50% of customers across all age groups typically use the phone to reach out to a service team, making it the most used channel for customer service. ^[5]
The effectiveness of bots in resolving issues has fallen to 28%. ^[5]
American consumers do not find bots effective, with 40% relying on other channels to reach out to service teams. ^[5]
79% of American internet users are on Facebook, making it the most popular social media platform. ^[5]
33% of customers are most frustrated by having to wait on hold. ^[5]
33% are most frustrated by having to repeat themselves to multiple support reps. ^[5]
In a similar study, nearly 60% of customers feel that long holds and wait times are the most frustrating parts of a service experience. ^[5]
53% of shoppers believe their feedback doesn’t go to anyone who can actually act on it. ^[5]
36% of consumers overall will share their customer service experience, whether good or bad. ^[5]
94% of American customers will recommend a company whose service they rate as “very good.”. ^[5]
Only 13% of consumers will recommend a company whose customer service they’ve rated as “very poor.”. ^[5]
50% of customers say they don’t share their bad or good service experiences through social media. ^[5]
Nearly 90% of consumers trust a company whose service they’ve rated as “very good” to take care of their needs. ^[5]
Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. ^[5]
89% of companies with “significantly above average” customer experiences perform better financially than their competitors. ^[5]
70% of the customer’s journey is based on how the customer feels they are being treated. ^[5]
Your online conversion rate can improve by roughly 8% when you include personalized consumer experiences. ^[5]
On average, customer service agents only ask for a customer’s name 21% of the time. ^[5]
71% of consumers believe that a quick response from your service team can drastically improve their customer experience. ^[5]
Almost 90% of customers report trusting a company whose service they rate as “very good.”. ^[5]
On the other hand, only 16% of those who give a “very poor” rating trust companies to the same degree. ^[5]
90% of customers rate an “immediate” response as important or very important when they have a customer service question. ^[5]
60% of customers define “immediate” as 10 minutes or less. ^[5]
More than 70% of consumers believe that companies should collaborate on their behalf, so that they don’t have to repeat information to different representatives. ^[5]
Nearly 70% of customers are irritated when their call is transferred from department to department. ^[5]
69% of consumers first try to resolve their issue on their own, but less than one third of companies offer self service options such as a knowledge base. ^[5]
An NPS® promoter score has a customer lifetime value that’s 600% 1400% higher than a detractor. ^[5]
We already know that time spent streaming increased by almost 75% in 2020. ^[15]
More than four out of five respondents (83%). ^[15]
A significant portion around 40% described themselves as “happy,” “excited” or “satisfied” with their video viewing experience. ^[15]
Around 40% described themselves as “happy,” “excited,” or “satisfied” with their video viewing experience. ^[15]
In 2020, more than two thirds (68%). ^[15]
But these same consumers also spent time with streaming video, watching subscriber supported videoondemand almost twice as often as ad supported content (62% versus 32%). ^[15]
Nearly one third (31%). ^[15]
Even amid the generally favorable view of video entertainment, 29% of respondents said they were often “frustrated” or “overwhelmed” by the array of choices on offer. ^[15]
Our latest survey showed that 46% of respondents paid more for video in 2020 than they did in 2019, and 59% expect to pay more a year from now an indicator of how central this activity has become in consumers’ daily lives. ^[15]
Almost two thirds of respondents (63%). ^[15]
When asked if they would prefer to see fewer ads that “aren’t interesting to me,” 72% agreed. ^[15]
SVOD revenues are projected to grow at a CAGR of 10% through 2025. ^[15]
80% of American households now own at least one internet connected device for viewing TV, advertisers have access to more data than ever before about which ads consumers watch and how they respond to them. ^[15]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[6]
Instagram sits in second place (78%). ^[6]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[6]
Instagram dominates social streaming services in terms of engagement . ^[6]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[6]
Instagram Stories (83%) and grid posts (93%). ^[6]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[6]
44% of usersshop for products on Instagram weekly . ^[6]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[6]
the platform daily (versus 48.5% that log in monthly). ^[6]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[6]
earn53% more engagementand twice the CTR of employee. ^[6]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[6]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[6]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[6]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[6]
are40% more likelyto say they love shopping. ^[6]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[6]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[6]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[6]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[6]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[6]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[6]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[6]
Reading online reviews is common across wide range of demographic groups, but those under 50 are especially likely to regularly incorporate them into their shopping experiences. ^[16]
A little more than half (53%). ^[16]
18to 29year olds and 47% of. ^[16]
Fewer adults ages 50 64 (34%) or 65 and older (23%). ^[16]
Roughly two thirds (67%). ^[16]
Overall, online shoppers are eight times more likely than those who never shop online to say they typically check online reviews before buying something for the first time (49% vs. 6%). ^[16]
In addition to reading online reviews, many Americans watch online videos to help them with purchasing decisions 55% of U.S. adults say they have watched product review videos online. ^[16]
Product review videos are also more common among those under 50 than among those 50 and older (68% vs. 41%) and more common among men than among women (62% vs. 50%). ^[16]
But among those who say they only sometimes read online reviews, these figures are reversed 38% say that online ratings and reviews are generally accurate, while 61% say it’s often hard to tell if they are truthful and unbiased. ^[16]
Similarly, Americans under the age of 50 are more likely than older adults to trust the accuracy of online reviews. ^[16]
Some 55% of those ages 18 to 49 who read online reviews feel that they are generally accurate, compared with 45% of those 50 and older. ^[16]
Some 54% of Americans who read online reviews indicate that they pay more attention to extremely negative reviews when trying to make decisions, while 43% pay more attention to extremely positive ones. ^[16]
Some 40% of Americans nearly always rely on online reviews when making purchasing decisions – but a much smaller share consistently write their own reviews of the products and services they themselves engage with. ^[16]
There are only modest age differences when it comes to reviewing restaurants or other services, but Americans under the age of 50 are quite a bit more likely than older adults to leave their own product reviews. ^[16]
18to 49year olds at least sometimes provide their own reviews of the products they purchase, compared with 49% of those ages 50 and older. ^[16]
And this survey finds that 39% of U.S. adults say they have shared their experiences or feelings about companies or products on social media sites like Facebook or Twitter. ^[16]
18to 29year olds have engaged in this behavior, as have half (50%). ^[16]
Among those who have talked about their experiences with a company or product on social media, 86% indicate that they have done so after a good experience, while 77% say that they have done so following a bad experience. ^[16]
Some 46% of Americans feel that the availability of customer ratings and reviews helps “a lot” to make consumers feel confident about their purchases, nearly double the share (25%). ^[16]
Similarly, 45% of the public says that consumer reviews help “a lot” to make companies accountable to their consumers, 15 percentage points higher than the share who feels that government regulations are equally helpful (30%). ^[16]
Shutterstock #1 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic . ^[7]
Today #3 YouTube reports mobile video consumption rises 100% every year. ^[7]
Hubspot #4 55% of people watch videos online every day. ^[7]
Digital Information World #5 92% of mobile video consumers share videos with others. ^[7]
#6 90% of users say that product videos are helpful in the decision process . ^[7]
SmallBizTrends #8 Video posts on Facebook have 135% greater organic reach than photo posts. ^[7]
Today #9 Including a video on a landing page can increase conversion rates by 80%. ^[7]
Unbounce #10 After watching a video, 64% of users are more likely to buy a product online. ^[7]
Hubspot #11 Companies using video enjoy 41% more web traffic from search than non. ^[7]
SmallBizTrends #12 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video. ^[7]
Today #14 Video in an email leads to 200300% increase in click. ^[7]
Hubspot #15 Top three most effective types of video content Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) . ^[7]
A whopping 80% of users recall a video ad they viewed in the past 30 days. ^[7]

I know you want to use Consumer Video Feedback Software, thus we made this list of best Consumer Video Feedback Software. We also wrote about how to learn Consumer Video Feedback Software and how to install Consumer Video Feedback Software. Recently we wrote how to uninstall Consumer Video Feedback Software for newbie users. Don’t forgot to check latest Consumer Video Feedback statistics of 2024.

Reference

boast – https://boast.io/20-statistics-about-using-testimonials-in-marketing/.
wordstream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics.
helpscout – https://www.helpscout.com/75-customer-service-facts-quotes-statistics/.
vocalreferences – https://www.vocalreferences.com/wp/blog/video-testimonials/.
wyzowl – https://www.wyzowl.com/power-of-testimonials/.
hubspot – https://blog.hubspot.com/service/customer-service-stats.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
forbes – https://www.forbes.com/sites/miketempleman/2017/09/06/17-stats-about-video-marketing/.
thinkwithgoogle – https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/review-video-watch-time-statistics/.
qualtrics – https://www.qualtrics.com/blog/online-review-stats/.
statista – https://www.statista.com/topics/4381/online-reviews/.
inc – https://www.inc.com/andrew-thomas/the-hidden-ratio-that-could-make-or-break-your-company.html.
inc – https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html.
smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
searchenginejournal – https://www.searchenginejournal.com/online-review-statistics/329701/.
pwc – https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html.
pewresearch – https://www.pewresearch.org/internet/2016/12/19/online-reviews/.

How Useful is Consumer Video Feedback

But the question remains, how useful is consumer video feedback really? Are businesses listening and taking action based on the feedback they receive, or is it simply being used as a marketing tool?

On the one hand, consumer video feedback can be incredibly valuable for businesses. It provides them with direct, unfiltered insights into the experiences of their customers. By watching videos of real people using their products or services, businesses can see firsthand what is working well and what needs improvement. This type of feedback can be especially useful for small businesses or startups who may not have the resources for extensive market research.

Consumer video feedback can also be a powerful marketing tool for businesses. In an age where authenticity and transparency are highly valued by consumers, showing real people sharing their honest opinions about a product or service can build trust and credibility. Potential customers are more likely to trust the opinions of their peers over traditional advertising, making consumer video feedback a valuable asset for businesses looking to attract new customers.

However, there are also some potential drawbacks to consumer video feedback. One of the biggest concerns is the risk of biased or inaccurate feedback. Consumers may not always be objective in their reviews, and businesses run the risk of basing decisions on feedback that is not truly representative of their customer base. Additionally, the editing and curation of video feedback can be manipulated to show only the positive reviews, giving a skewed perception of the overall customer experience.

Another challenge with consumer video feedback is the sheer volume of content that businesses may receive. With the rise of user-generated content, businesses can be inundated with videos from customers, making it difficult to sift through and find the most valuable insights. Businesses may struggle to keep up with the constant stream of videos and may not have the resources to effectively analyze and act on the feedback they receive.

Overall, consumer video feedback can be a valuable tool for businesses looking to better understand their customers and improve their products and services. However, as with any type of feedback, businesses must approach it with caution and be mindful of the potential pitfalls. By listening to their customers, engaging with their feedback, and using it to drive meaningful change, businesses can harness the power of consumer video feedback to build stronger relationships with their customers and ultimately grow their bottom line.

In Conclusion

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We tried our best to provide all the Consumer Video Feedback statistics on this page. Please comment below and share your opinion if we missed any Consumer Video Feedback statistics.

Consumer Video Feedback Statistics 2024 – Everything You Need to Know