Content Creation Statistics 2024 - Everything You Need to Know

Are you looking to add Content Creation to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Content Creation statistics of 2024.

My team and I scanned the entire web and collected all the most useful Content Creation stats on this page. You don’t need to check any other resource on the web for any Content Creation statistics. All are here only 🙂

How much of an impact will Content Creation have on your day-to-day? or the day-to-day of your business? Should you invest in Content Creation? We will answer all your Content Creation related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Content Creation Statistics

Best Content Creation Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 624 Content Creation Statistics on this page 🙂

Content Creation Usage Statistics

Last year, infographic usage grew from 9% to 52%. ^[0]
LinkedIn usage jumped 20% this year among B2C marketers. ^[0]
2018 2019 saw a68% increasein audio/visual content usage among B2C marketing. ^[1]
B2B content marketing social media platform usage LinkedIn ; Twitter ; Facebook ; YouTube ; Google+. ^[2]

Content Creation Market Statistics

In 2020, 70% of marketers reported changing their targeting/messaging strategy. ^[3]
64% of marketers have adjusted their editorial calendar in the past year. ^[3]
53% of marketers have changed their content distribution/promotion strategy before 2021. ^[3]
Nearly 80% of B2B marketers report having a content marketing strategy, but only 43% have documented their strategy. ^[3]
79% of marketers reported “generating more quality leads” to be their top content priority in 2021. ^[3]
Only 31% of B2B marketers reported their organization was extremely or very successful with content marketing in the last 12 months. ^[3]
Only 4% of marketers measure ROI over a six month period or longer. ^[3]
The top priority for 44% of marketers is to better measure the ROI of demand gen efforts. ^[3]
Content marketing creates three times as many leads as traditional marketing and costs 64% less. ^[3]
A 2020 Ziflow survey found that the main priority for 55% of marketing agencies was to increase creative output and project bandwidth. ^[3]
Revisions also account for delays — 52% of marketing teams said an asset is revised between three and five times before it is considered final. ^[3]
54% of marketing leaders attributed creative production delays to having more projects than their team could handle. ^[3]
Design and visual content is the biggest challenge for 23.7% of content marketers. ^[3]
65% of marketers find it challenging to create engaging content that also ranks well in search results. ^[3]
Over 50% of surveyed marketing leaders said they were busier than ever following the COVID 19 crisis in March 2020. ^[3]
44% of B2B organizations have seen their sales cycles increase in the past year, and yet marketers continue to feel pressure to provide concrete proof of ROI. ^[3]
92% of B2B marketers now have an ABM program, and 68% of them use automation. ^[3]
46% of B2B marketers planned to increase their marketing spend in 2020 vs the previous year, 12% of those by more than 9%. ^[3]
89% of content marketers used blog posts in their content creation strategy in 2020. ^[3]
55% of marketers say blog content creation is their top inbound marketing priority. ^[3]
Desktop traffic accounts for 83% of all traffic to marketing blogs. ^[3]
57% of marketers say that blogging has brought in new customers Takeaway. ^[3]
About 91% of marketers believe video is more important for brands in light of the coronavirus pandemic. ^[3]
Around 40% of marketers say the pandemic affected their plans around video marketing. ^[3]
91% of marketers are satisfied with the ROI they’ve seen from video marketing on social media. ^[3]
17% of marketers plan to incorporate podcasts into their content marketing strategy. ^[3]
42% of marketers say improving their SEO is a concern. ^[3]
The use of search engine marketing and payper click ads have increased from 51% to 65%. ^[3]
In 2020, 75% of marketers reported SEO was the most effective content marketing tactic they implemented during the year. ^[3]
72% of marketers say content creation is their best SEO tactic. ^[3]
89% of marketers said social media was the most popular content distribution channel used in 2020. ^[3]
94% of marketers in 39 countries are budgeting for content marketing. ^[3]
68% of marketers have planned on increasing their content marketing budget this year. ^[3]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[4]
64% of SEO marketers call mobile optimization an effective investment. ^[4]
61%of content marketers expect increasing spending towards in person events in 2024. ^[5]
( 77%) are the top content marketing methods B2B marketers use to nurture their audience. ^[5]
63%of content marketers use their content strategy to build loyalty with their existing clients. ^[5]
33%of B2B content marketers expect to increase their digital event budgets. ^[5]
75%of large organizations report outsourcing part of their content marketing efforts. ^[5]
Of the most successful content marketers, 88% do. ^[5]
blog posts/short articles ( 80%) and email newsletters ( 74%). ^[5]
26%of their total marketing budget towards content marketing. ^[5]
The most successful content marketers dedicate 40%. ^[5]
81%of marketers plan to include video content in their marketing strategy over the next few years. ^[5]
17%of marketers plan to incorporate podcasts into their content marketing strategy. ^[5]
The B2B content marketing statistics from the Content Marketing Institute show that 91% of B2B marketers use content marketing to reach customers. ^[6]
And the CMI’s 2018 B2C content marketing stats reveal that 86% of B2C marketers think content marketing is a key strategy. ^[6]
Their research shows that 60% of B2C marketers are committed to content marketing. ^[6]
So it’s no surprise that 64% of marketers want to learn how to build a better content strategy. ^[6]
According to the CMI, 32% of marketers think their content creation workflow is fair or poor. ^[6]
The CMI’s digital content marketing stats show that 72% of marketers say content marketing increases engagement. ^[6]
They got a 60% returning customer rate with video content marketing. ^[6]
Meanwhile, Twitter’s own stats show great content marketing ROI for that platform 66% of people have found a new business on Twitter 69% of people bought something because of a tweet 94% plan to make a purchase from a business they follow. ^[6]
That’s likely why blog content creation is a top priority for 53% of marketers, according to the State of Inbound report. ^[6]
That’s likely why the State of Inbound report reveals that 11% of marketers plan to start podcasting. ^[6]
Some 48% of marketers are making YouTube video a priority. ^[6]
The CMI’s content marketing statistics show 72% of B2B marketers and 76% of B2C marketers use video. ^[6]
It’s pretty effective Aberdeen Group says marketers who use video get 66% more leads per year. ^[6]
Go Gulf says 93% of marketers see interactive content as effective. ^[6]
And 88% of marketers will make 10 30% of their content interactive this year. ^[6]
Campaign Monitor says A/B testing boosts email marketing conversions by 49%. ^[6]
According to our own email marketing stats roundup, 57% of all content is shared on Facebook. ^[6]
42% of B2B marketers report that they’re effective in their content marketing efforts. ^[0]
60% of marketers create at least one piece of content each day. ^[0]
With no marketing budget, zero connections and a blog that was only a month old, Robbie Richards grew his traffic to 272% in 30 days by creating the right content and promoting it to the right people. ^[0]
From the study above, we know that the 60% of marketers who create at least one piece of content per day won’t find it nearly as challenging to get leads as those who are inconsistent at it. ^[0]
Yearover year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). ^[0]
93% of B2B marketers use content marketing. ^[0]
78% of CMOs believe custom content is the future of marketing. ^[0]
Conversion rates are nearly 6x higher for content marketing adopters than non adopters (2.9% vs 0.5%). ^[0]
39% of marketing budget is spent on content marketing by the most effective B2B marketers. ^[0]
58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. ^[0]
60% of the most effective B2C marketers have a documented content strategy. ^[0]
70% of B2B marketers rate in person events as effective. ^[0]
However, in person events will likely produce better results for B2B marketers than for B2C marketers. ^[0]
B2B marketers with a documented strategy are more likely to consider themselves effective. ^[0]
72% of marketers think that branded content is more effective than magazine advertisements. ^[0]
69% of marketers say content is superior to direct mail and PR. ^[0]
Almost 60% of marketers reuse content two to five times. ^[0]
64% of B2B marketers outsource writing. ^[0]
72% of marketers are producing significantly more content than they did a year ago. ^[0]
A whopping 72% of marketers are producing more content than they did the previous year. ^[0]
82% of marketers who blog see positive ROI from their inbound marketing. ^[0]
The most common content marketing delivery mechanism is social media, used by 87% of marketers. ^[0]
76% of B2B marketers blog, and 73% publish case studies. ^[0]
About 49% of marketers are learning to drive content to align with the buyer’s journey. ^[0]
Up to 81% of marketers plan to increase their use of original written content. ^[0]
91% of B2B marketers use LinkedIn to distribute content. ^[0]
73% of B2B marketers use YouTube to distribute content. ^[0]
LinkedIn usage jumped 20% this year among B2C marketers. ^[0]
28% of marketers want to learn more about the art of podcasting. ^[0]
28% of marketers are currently searching for the right information on this. ^[0]
Content production is the biggest challenge for 44% of marketers. ^[0]
It doesn’t matter how much effort and money they spend on marketing.44% of marketers have identified content production as their top challenge. ^[0]
Gamification is the least common content marketing tactic, with only 10% of marketers using it. ^[0]
Only 10% of marketers spend time on it. ^[0]
44% of marketers have identified content production as their top challenge. ^[0]
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. ^[7]
On average, content marketing costs 41% less than paid search,. ^[7]
On average, content marketing costs 41% less than paid search. ^[7]
97% of our survey respondents claimed that content was a tactic that formed an important part of their overall marketing strategy in 2021. ^[8]
We also saw a 22% increase in the search for “what is content marketing,” along with other telltale searches that strongly indicate content marketing is on the rise. ^[8]
Top highlights of this section include that 57% of respondents had a documented content marketing strategy 19% of those reported an advanced content marketing strategy. ^[8]
42% reported they are taking their first steps in content marketing. ^[8]
36% of respondents claimed their strategy was fairly developed Key takeaway Content marketing is clearly something that companies and brands are doubling down on. ^[8]
Here’s what we learned 78% of those who believe their content marketing was very successful in 2021 had a documented content marketing strategy. ^[8]
73% of companies that spend from 10% to 70% of their total marketing budget on content marketing were. ^[8]
very successful 46% of companies that had highly successful content marketing increased their paid content promotional budget in 2021. ^[8]
19% believed their content marketing efforts were very successful. ^[8]
33% were moderately successful 39% found their content marketing efforts to be only somewhat successful in 2021. ^[8]
Namely 55% of successful content marketing strategies focused on improving thequality of content. ^[8]
37% want to attract more traffic to their website 36% are focused on generating leads through content marketing. ^[8]
Interestingly enough, our survey found that 30% of businesses, both in B2B and B2C, said that the coronavirus and a potential lift of restrictions would not change anything about how they plan to conduct their 2024 content marketing strategy. ^[8]
We found that 53% of surveyed companies that were unsuccessful with content marketing in 2021 spent less than 5% of their marketing budget on content. ^[8]
Some other highlights of our research included the following 73% of companies who increased their spend from 10% to 70% of their total marketing budget to content marketing were. ^[8]
very successful 46% of companies that had highly successful content marketing increased their paid content promotional budget in 2021 72% of companies plan to increase their content marketing budget in 2024. ^[8]
With only 2% of respondents expecting to decrease their budget, it’s clear that the whopping majority of businesses plan to invest more seriously into their content marketing efforts. ^[8]
42% of companies have one to three specialists 21% lack a content marketing person or team entirely. ^[8]
82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing. ^[9]
43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy. ^[9]
69% of marketers actively invest time in SEO. ^[9]
60% of marketers report that content marketing generates demand/leads. ^[9]
In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers. ^[9]
71% of marketers say that targeting strategic keywords is their top SEO tactic. ^[9]
51% of the businesses that invest in content marketing publish content every day. ^[9]
81% of marketers view content as a core business strategy. ^[9]
Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. ^[9]
72% of the most successful marketers in North America measure the ROI of their content marketing. ^[9]
Only 4% of B2B marketers don’t plan to develop a content marketing strategy. ^[9]
87% of B2B marketers prioritize the audience’s informational needs over the organization’s sales/promotional messages. ^[9]
LinkedIn is used by 96% of B2B content marketers. ^[9]
Only 28% of B2B marketers don’t use paid content distribution channels. ^[9]
78% of B2B marketers employ keyword research for SEO while creating content. ^[9]
Only 6% of B2C marketers don’t plan to develop a content marketing strategy. ^[9]
B2C marketers who use at least two organic social media platforms report that Facebook (59%) and Instagram (21%). ^[9]
Only 28% of B2C marketers don’t use paid content distribution channels. ^[9]
73% of B2C marketers employ keyword research for SEO while creating content. ^[9]
69% of marketers actively invest in SEO. ^[9]
As reported by Hubspot, video is the primary form of marketing media being created in 2021. ^[9]
91% of marketers feel the pandemic has made video more important for brands. ^[9]
Only 9.6% don’t require visuals for their content marketing. ^[9]
More B2B marketers than ever before are documenting their content strategies, with 41% saying this is the case this year. ^[10]
When looking at B2B marketer with successful strategies, 69% document them compared to just 16% of the companies who are least successful with their marketing. ^[10]
Some 76% of marketers said that organic traffic is the key metric they use to measure the success of their content, showing that although other channels are driving traffic, organic is still very much king when it comes to content. ^[10]
In B2B companies, 84% of marketers outsource their content creation activities, suggesting that fewer businesses are opting to have any content capabilities managed in. ^[10]
On top of this, just 7% of blogs contain some form of audio content – such as podcasts – however, a third (33%). ^[10]
Around 67% of marketers say that SEO was the most efficient tactic that was implemented last year, and it is likely that this will continue into 2020. ^[10]
Other tactics that proved to be particularly successful last year that marketers should bear in mind for 2020 included updating and repurposing existing content (51%), creating more video/visual content (37%) and optimizing the customer journey (35%). ^[10]
90% of marketers using content marketing plan to continue investing the same amount in the channel in 2024. ^[11]
66% of marketers expect their 2024 content marketing budget to increase more than their 2021 budget. ^[11]
Over 60% of marketers measure the success of their content marketing strategy through sales. ^[11]
As such, 89% of marketers plan to continue investing the same amount in the channel or increase their investments in 2024. ^[11]
His wish came true — 69% of marketers reported investing in SEO in 2021, a 5% increase from 2020. ^[11]
However, content marketers are moving away from SEO optimization in general, as 83% of marketers say that their main area of focus is the use of strategic keywords in their content. ^[11]
Marketers also report that their SEO content marketing efforts will involve optimizing for mobile (64%), and backlinking and link building (64%). ^[11]
As a result, 51% of content marketers who already leverage podcasts or other audio content will invest more in 2024, and 43% plan to continue investing the same amount. ^[11]
53% of content marketers who do leverage podcasts and other audio content say it’s the most effective format they use, despite low ROI. ^[11]
It’s also worth noting that 44% of content marketers are branching out into a new form of audio in their content marketing strategies in 2024 — audio chat rooms. ^[11]
30% of Content Marketing Institute survey respondents say that their investment in hybrid events is expected to increase, and 40% of marketers plan to increase their investment in virtual events, webinars, and conferences in general in 2024. ^[11]
Marketers typically use them to quickly communicate important, stand out information, and 45% of marketers who leverage content marketing use it. ^[11]
56% of content marketers who use it say that it is their most effective marketing content type 52% of marketers plan to invest the same amount in infographics throughout the next year. ^[11]
38% of marketers plan to increase their infographic investments within the next year. ^[11]
60% of B2C marketersuse content marketing strategies. ^[1]
72% of companiessay content marketing increases leads. ^[1]
More than80% of marketersplan to spend more on content marketing. ^[1]
92% of marketers and businessesreport content as a valuable business asset. ^[1]
53% of marketersset the highest priority to content creation. ^[1]
As much as72% of marketerssay content marketing increases leads and engagement. ^[1]
72% of marketersbelieve that branded content is more effective than traditional advertising. ^[1]
28% of businesses say that a lack of having a solid content marketing strategy is a major challenge when creating content. ^[1]
78% of content marketers incorporatepress releasesinto their content marketing strategy. ^[1]
In 2019, around85% of US companieswith more than 100 employees will invest in content marketing. ^[1]
Not surprisingly, interactive content is used by 54% of marketers for lead generation purposes. ^[1]
It has been found that the percentage of businesses that document their content marketing strategy has grown over the past few years to 69%. ^[1]
66% of all marketersuse blog posts on their social media. ^[1]
64% of B2B marketersoutsource content writing. ^[1]
44% of marketersdon’t outsource content creation at all. ^[1]
60% of B2C marketerscommit to content marketing. ^[1]
2018 2019 saw a68% increasein audio/visual content usage among B2C marketing. ^[1]
26% of the total marketing budget of B2C marketersis directed toward content marketing. ^[1]
In 2018,17% of marketersintended to add podcasts to their blogs. ^[1]
54% of marketersuse their content marketing strategy to build loyalty among their customers. ^[1]
81% of B2B companieshave incorporated blogging as a key marketing strategy. ^[1]
43% of B2B marketerssay posting on blogs is the most important content marketing they produce. ^[1]
70% of marketersset priority to content quality over quantity. ^[1]
78% of marketersintegrate press releases into their content strategy. ^[1]
99% of marketerswho already have added video content to their marketing strategy. ^[1]
When it comes to SEO and content statistics, the top two types of content used by businesses for content marketing are social media content (95%) and blog posts (89%). ^[1]
What’s really surprising is that the use of email newsletters is still high at 81%, which means that the use of emails for marketing is still very much alive even if the primary focus remains on social media content creation. ^[1]
36.7% of marketers say that creating engaging visual content remains their greatest challenge. ^[1]
81% of marketerssay they believe in quality written content as the best content marketing strategy. ^[1]
Speaking of costs28% of marketersreduce their traditional marketing budget in favor of digital marketing. ^[1]
61% of marketersplan to invest more in content marketing (FYI, digital marketing comes second with 57%). ^[1]
86% of B2C companiesuse content marketing as a part of their marketing strategy. ^[1]
91% of B2B companieshave already implemented content marketing in their strategy. ^[1]
The most successful companies spend 40% of their budget on content marketing. ^[1]
Content marketing is something 92% of businesses are now doing. ^[12]
This 12% increase shows that content marketing is anything but dead. ^[13]
However, the same report also found that 44% of those who don’t use content marketing yet aren’t sure if they’ll start this year. ^[13]
Other popular goals amongst content marketers include driving traffic to their company website (75%) and improving their brand reputation (57%). ^[13]
Interestingly, 15% of survey respondents said they didn’t know how much they were spending on content marketing. ^[13]
However, over 60% of marketers look at their sales figures to determine the success of their content marketing efforts. ^[13]
If you’re still undecided about whether or not it’s worth investing in content marketing, ask yourself how much 67% more leads would be worth to your business?. ^[13]
Blogs were the second most popular, used by over 50% of marketers. ^[13]
According to the HubSpot State of marketing report 2021, the number of videos that were 30 60 minutes in length grew by around 140% in 2020. ^[13]
As of 2021, less than half of content marketers take advantage of content automation, however as more tools are being developed, it’s likely that content automation adoption will continue to grow in the coming years. ^[13]
With that in mind, it’s no surprise that 88% of content marketing teams utilize these tools. ^[13]
Although SEO tools are slightly less popular than web analytics tools, over 80% of all content marketing reams still utilize them. ^[13]
According to a study by Content Marketing Institute, 73% of top performers within the content marketing industry use content to nurture leads, audiences, and subscribers. ^[13]
Amongst less successful content marketers, only 38% use content in this way. ^[13]
Reportedly, 70% of marketers adjusted their messaging strategy, and 64% made changes to their editorial calendars. ^[13]
Although adapting to the challenges presented by the pandemic was difficult for some marketers, 80% reported that the changes they made were effective and helped them stay on the top of their game during the unprecedented events of 2020. ^[13]
As such, more than 50% of marketers expect their content marketing budget to continue rising in the year ahead. ^[13]
Many businesses continue to run successful content marketing campaigns that generate results, for example 49% of survey respondents successfully used content marketing to generate sales last year. ^[13]
79% of companies have successfully used content marketing to generate better leads Companies that used content marketing achieved 27.1% higher win rates than those that didn’t. ^[13]
As many as 96 percent of all marketing decision makers today say content marketing has been effective for their brand. ^[14]
This is so much so that content marketing is increasingly being integrated into brands’ overall business goals, with 89 percent of marketers saying that it now forms part of their company’s wider objectives. ^[14]
A whopping 98 percent of marketers use written content as part of their content marketing strategy. ^[14]
This is followed by email marketing with 82 percent and organic social with 78 percent. ^[14]
The latest content marketing statistics show that more than half of all marketers use organic traffic to measure their content’s success. ^[14]
This is the most popular way of measuring content marketing success, followed by search ranking, with 42 percent of marketers listing it as a metric to measure how well their content has performed. ^[14]
According to a recent survey, 88 percent of marketers have successfully reached their goals of creating brand awareness and building credibility and trust through content marketing. ^[14]
With such a high rate of success with goal attainment through content marketing, it should come as no surprise that as many as 70 percent of marketers are investing in content marketing actively. ^[14]
According to the latest content marketing statistics, more than seven out of ten marketers say content marketing helps to boost engagement. ^[14]
As many marketers also say that content marketing is effective in increasing the number of leads. ^[14]
The latest figures show that just under six in ten companies say they have a documented content marketing strategy in place. ^[14]
It is one of the most effective forms of content marketing, with as many as 79 percent of people saying that it highly impacts their purchasing decisions. ^[14]
Of all the different social media sites, LinkedIn is the most popular paid social media platform, with 76 percent of marketers reported to have used it in the past 12 months. ^[14]
Twitter, Instagram, and YouTube were used by just 29 percent, 17 percent, and 11 percent of marketers respectively. ^[14]
According to the latest content marketing statistics, more than half of organizations say they are served by a small content marketing team, which sometimes consists of just one person. ^[14]
Here’s a summary of the Content Marketing statistics you need to know in 2024 96 percent of marketing decision makers say content marketing has been effective for their brand. ^[14]
51 percent of marketers use organic traffic to measure content marketing success, the top metric used. ^[14]
88 percent of marketers have successfully reached their goals of creating brand awareness and building credibility and trust through content marketing. ^[14]
On average, brands are spending 41 percent of their overall marketing budget on content. ^[14]
57 percent of companies have a content marketing strategy in place. ^[14]
84 percent of content marketers engage in paid methods for content distribution. ^[14]
Turn back the clock to 2008 and when you heard the term “content marketing,” people were most likely referring to blogs, but the landscape has expanded and evolved dramatically in the past decade. ^[15]
According to The State of Content Marketing 2020 by SEMrush, 94% of marketers surveyed across 39 countries are investing in content marketing. ^[15]
Ninety four percent of B2B marketers report making some sort of adjustment to their strategy due to the pandemic. ^[15]
Only 2% reported decreasing the size of their content marketing team for pandemic. ^[15]
About 91% of marketers believe video is more important for brands in light of the coronavirus pandemic. ^[15]
With this in mind, roughly 60% of marketers expected the pandemic to affect their video marketing budget for 2021. ^[15]
Around 40% of marketers say their plans around video marketing have been, or are being affected by the coronavirus pandemic. ^[15]
Only 26% of marketers who saw a lack of content success said they thought it was due to pandemic. ^[15]
Over 90% of B2B marketers believed the pandemic would have a long term impact on their content success. ^[15]
Nearly 80% of B2B marketers report having a content marketing strategy, but only 43% have documented their strategy. ^[15]
About 68% of marketers expected to increase their content marketing budget in 2021. ^[15]
In 2020, 75% of marketers reported SEO was the most effective content marketing tactic they implemented during the year. ^[15]
About 49% of B2B marketers said they outsource content marketing activities, but 69% said their biggest challenge is finding partners with adequate subject matter expertise. ^[15]
Fiftyfive percent of companies reported having 1 5 employees dedicated to content marketing. ^[15]
Only 35% of B2B marketers said they didn’t have even one. ^[15]
The top five most common content marketing goals in 2020 creating brand awareness (87%), building credibility/trust (81%), educating audiences (79%), generating demand/leads (75%), and building loyalty with existing customers/clients (68%). ^[15]
Meanwhile, 79% of marketers reported “generating more quality leads” to be their top content priority in 2021. ^[15]
About 51% of marketers reported generating quality leads as their top content marketing challenge, while 47 percent of content marketers said their biggest challenge was attracting more traffic, and 44% said it was proving the ROI of content. ^[15]
The majority of B2B marketers who reported low content success (63%). ^[15]
Of marketers surveyed, 83% measure the success of their content based on organic traffic, 70% by page views or sessions, 66% on leads, and 53% by conversion rate. ^[15]
On average, marketers reported that 69% of the content they create is for the top of the funnel. ^[15]
Use of social media advertising/promoted posts increased to 83% from 60%, while use of search engine marketing /payper click increased to 65% from 51%. ^[15]
Facebook and LinkedIn tied as the most effective social media channel for content distribution (named by 36% of marketers), followed distantly by Instagram (9%) and Twitter (8%). ^[15]
In 2021, 86% of businesses use video as a marketing tool. ^[15]
Fortyfour percent of marketers report that video marketing has become more affordable and 39% said it is quicker and less time. ^[15]
A whopping 93% of marketers who use video say that it’s an important part of their marketing strategy. ^[15]
Seventy eight percent of video marketers say video has directly helped increase sales and 87% of video marketers say video gives them a good return on their investment. ^[15]
An overwhelming 92% of video marketers feel the level of noise and competition have increased in the last year. ^[15]
marketers say their webinars have been a success, making it the most effective video marketing channel, according to State of Video Marketing 2021 by Wyzowl. ^[15]
YouTube remains the most widely used platform for video marketers, with 87% of video marketers having used it in 2020. ^[15]
The number of marketers using TikTok as a marketing tool, while still low, doubled from 10% in 2019 to 20% in 2020 — 67% of these marketers reported that it is effective. ^[15]
This statistic presents the time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017. ^[16]
According to the findings, 28 percent of respondents said they spent between one and three hours creating a marketing content piece. ^[16]
Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017. ^[16]
70 percent of marketers lack a consistent or integrated content strategy. ^[2]
29 percent of leading marketers systematically reuse and repurpose content. ^[2]
Forty six percent of marketers said their organization has a documented strategy for managing content as a business asset; 44 percent said they don’t, and ten percent weren’t sure. ^[2]
Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer. ^[2]
Eighty eight percent of B2B marketers in North America use content marketingContent Marketing Institute/MarketingProfs). ^[2]
B2B marketers allocate 28 percent of their total marketing budget, on average, to content marketing. ^[2]
Fifty one percent of B2B marketers indicate they will increase their content marketing spending in the next 12 months. ^[2]
Meanwhile 14 percent of companies without a documented content strategy have a dedicated content marketing budget. ^[2]
Eighteen percent of companies allocate 10 percent of their budget to content marketing. ^[2]
Fifty three percent of marketers allocate between 1 and 30 percent of marketing budget to marketing technology. ^[2]
Measuring the ROI of content marketing program. ^[2]
Lack of Budget Top five B2B content marketing challengesContent Marketing Institute/MarketingProfs). ^[2]
Top three goals of content marketingLead Generation. ^[2]
Thought leadership/market education ; brand awareness. ^[2]
Top four areas responsible for setting content strategy Corporate marketing ; Product marketing ; CEO/president/owner ; PR/communications. ^[2]
Top five areas responsible for creating content Corporate marketing ; product marketing ; subject matter experts ; PR/communications ; external agency/consultant. ^[2]
Seventy two percent of B2B marketers surveyed by Forrester say less than half of their marketing staff plays a primary role in content marketing today. ^[2]
The target content marketing mix by superstar content marketers is 65 percent created, 25 percent curated and ~10 percent syndicated content. ^[2]
Top five B2B content marketing tactics Social media content ; eNewsletters ; articles on your website ; blogs ; in. ^[2]
Top three content marketing tactics Blogging ; social media ; case studies. ^[2]
Top five B2B content marketing tactics social media content. ^[2]
; case studies ; blogs ; eNewsletter ; in person events Content Marketing Institute/MarketingProfs) Fifty three percent of content marketers use interactive content. ^[2]
Types of content used in social media marketing include visual assets , up from 74 percent in 2016. ^[2]
Live video is used by 28 percent of marketers. ^[2]
Podcasting is only used by 8 percent of marketers and represents an opportunitySocial Media Examiner). ^[2]
B2B marketers are much more likely to use blogging when compared to B2C marketers. ^[2]
B2C marketers are more likely to use live video compared to B2B marketers. ^[2]
The most important content for marketers is visual images up from 37 percent in 2016, surpassing blogging for the first time. ^[2]
Blogging is more important for B2B marketers than B2C marketers, 26 percent of whom claim it’s most important. ^[2]
B2C marketers place more importance on visual content than B2B marketers Social Media Examiner). ^[2]
Over 50 percent of marketers that curate content say it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. ^[2]
The top two most outsourced content marketing activitiesare writing and design. ^[2]
B2B content marketing social media platform usage LinkedIn ; Twitter ; Facebook ; YouTube ; Google+. ^[2]
Top three paid advertising methods used by B2B marketers to promote/distribute content Search Engine Marketing ; print or other offline promotion ; traditional online banner ads. ^[2]
Weekly time commitment for social media marketing in hours 0 ; 1 to 5 (3); 6 to 10 (2). ^[2]
Over 81 percent of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing. ^[2]
SlideShare Seventy four percent of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity. ^[2]
Eighty seven percent of B2B marketers surveyed by Forrester say they struggle to produce content that truly engages their buyers. ^[2]
The top five content marketing metrics are web traffic/visits ; views/downloads ; lead quantity ; lead quality ; social media sharing. ^[2]
Only 30 percent of leading marketers feel they are effective at measuring content marketing’s impact on the bottom of the funnel. ^[2]
Content marketing metrics routinely tracked by organizations Views ; leads ; likes, +1’s, tweets, shares ; downloads ; conversion rate. ^[2]
Top three B2B goals of content marketing Lead generation ; sales ; lead nurturing. ^[2]
Thirty three percent of marketing budgets go to technology, with 28 percent of that spent on infrastructure. ^[2]
Forty six percent of auto marketers have a formal content marketing program in place, compared to 33 percent of overall respondents. ^[2]
Almost 70 percent allot less than 10 percent of their marketing budgets to content marketing efforts, versus 38 percent overall. ^[2]
Forty five percent report content marketing efforts are done on an ad hoc basis, compared with 30 percent of overall respondents. ^[2]
Fifty five percent of banking and financial services marketers allocate less than 10 percent of their marketing budgets to content marketing efforts. ^[2]
Ninety one percent of banking and financial services marketers curate content, compared to 82 percent overall. ^[2]

Content Creation Software Statistics

70% of viewers bought from a brand after seeing it on YouTube ( 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl). ^[9]

Content Creation Adoption Statistics

As of 2021, less than half of content marketers take advantage of content automation, however as more tools are being developed, it’s likely that content automation adoption will continue to grow in the coming years. ^[13]

Content Creation Latest Statistics

97.5% of YouTubers Don’t Make Enough to Reach the U.S. Poverty Line 7. ^[17]
Ad Revenue for Creators has Declined by 33% During COVID 8. ^[17]
29% of American Kids Want to be a YouTube Star. ^[17]
Estimated Traffic Coming to Nine Platforms from Seven Leading Social Media Sites Generated Earnings of More Than $504.6 Million for Creators in 2017 From Desktop Users 16. ^[17]
An Estimated 3.2 Million Creators in California 17. ^[17]
52% of Creators Spent 0 39 Hours Per Month Devoted to Social Content 21. ^[17]
$21 Million Estimated Monthly Payouts on Patreon Sources. ^[17]
In contrast, you are more likely to find professional creators on YouTube. ^[17]
Sponsored influencers contribute $8 billion today, and according to Mediakix research, are likely to be worth $15 million by 2024. ^[17]
YouTube takes 55% of ad revenue and distributes 45% back to creators. ^[17]
The end result is that 97.5% of YouTubers don’t make enough to reach the U.S. poverty line, $12,140. ^[17]
A recent survey found that 29% of American kids wanted to be a YouTube star. ^[17]
This compares with a mere 11% who had dreams of becoming an astronaut. ^[17]
In 2019 the number of YouTube channels having more than 1 million subscribers grew by 65%. ^[17]
Most Instagrammers run relatively small accounts 52.35% of Instagram followers have fewer than 1,000 followers. ^[17]
However, 2.4% Of Instagram users have between 100,000 and 500,000 followers. ^[17]
In 2017, nearly 17 million Americans earned income posting their personal creations on nine platforms, an increase of more than 2.4 million U.S. creators, or 16.6 percent, in one year. ^[17]
Using U.S. Census Bureau industry level data, Recreate has estimated there were 3,260,571 creators in California in 2017, a 21% increase on the previous year. ^[17]
New York had 1,899,869 creators, a 16.8% increase. ^[17]
They found that 52% of creators spent 0 39 hours per month devoted to social content in 2018. ^[17]
A further 22% spent 40. ^[17]
13% spent 80 124 hours/month, and 14% devoted more than 125 hours per month to their social content. ^[17]
That number jumps to 60% among the most successful companies. ^[3]
20% of teams reported five to 10 revisions for assets. ^[3]
95% of B2B customers view content as a marker of trust when evaluating a business. ^[3]
In 2020, 86% of B2B companies outsourced content creation, and 30% outsourced content distribution. ^[3]
For as much as 71% of B2B industry professionals, purchasing decisions are influenced by reading a corporate blog at some point. ^[3]
52% of people who use voice assistants do so several times a day. ^[3]
That was followed by updating and repurposing existing content, a strategy used by 61% of respondents. ^[3]
Social media ad revenues reached $41.5 billion in 2020 making up nearly 30% of all internet ad revenue. ^[3]
In the past year, the use of social media advertising and paid ad posts increased from 60% to 83%. ^[3]
Digital ad spend grew 12% in 2020 and shows no sign of slowing down. ^[3]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[4]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[4]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[4]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[4]
The highest bounce rates are on social (45%) followed by direct (44%). ^[4]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[4]
46%of businesses reported they want to increase their content creation spending in 2024. ^[5]
66%in the last five years, increasing to 45%overall. ^[5]
53%of mobile users will close a website if it takes more than three seconds to load. ^[5]
57%of users report they wouldn’t recommend a business with a poorly designed mobile site. ^[5]
Form Stack CHAPTER 3 87%) and educational content. ^[5]
Content Marketing Institute CHAPTER 4 94%),. ^[5]
Content Marketing Institute CHAPTER 5 27%and lead to an 11%higher clickto. ^[5]
72%of consumers report that they are more inclined to open an email that offers a discount. ^[5]
56%of millenials watch video content right before bed, compared to only 38%of the general population. ^[5]
Singles are also 70%more likely to watch videos before going to bed than married people. ^[5]
47%of bloggers typically include two or three images in their posts. ^[5]
Only 3%report of including ten or more. ^[5]
typical blog posts contain images, while only 60%contain lists and 59%statistics. ^[5]
27%of monthly podcast consumers have attended a four year college. ^[5]
34%have attained some grad school or advanced degree. ^[5]
According to Pew Research, 26% of US adults are almost always online. ^[6]
They’re part of the 77% of US adults who go online daily. ^[6]
According to Marketing Profs and the CMI, 63% of businesses don’t have a documented content strategy. ^[6]
It reveals that 60% of people find it hard to produce content consistently. ^[6]
Some 65% of people find it hard to produce engaging content. ^[6]
In addition, 72% say it has increased the number of leads. ^[6]
Content is worth optimizing because 95% of people only look at the first page of search results. ^[6]
According to OKDork, the posts that get the most shares are more than 3,000 words long. ^[6]
According to Statista, 45% of global internet users aged 25 34 listen to podcasts. ^[6]
Turning to the US, almost 1 in 5 Americans listen to audiobooks, and 40% of Americans listen to podcasts. ^[6]
In fact, 15% of Americans listen to a podcast at least once a week. ^[6]
According to Podcast Insights,49% of podcast listening happens at home. ^[6]
Some 22% of people listen in their car. ^[6]
And Forbes says 84% of those using infographics find them effective. ^[6]
And 46% plan to focus on Facebook video. ^[6]
Video is trusted by 40% of millennials and half of those aged 18 34 would stop what they’re doing to watch a new video. ^[6]
By 2021, Cisco says, video will represent 82% of all internet traffic. ^[6]
GoToWebinar says 69% of registrations happen in the last week before the webinar date. ^[6]
Plus a whopping 33% of all webinar signups occur on the day of the webinar. ^[6]
And BrightTalk says 47% of on demand views happen 10 days after the webinar. ^[6]
The results showed 87% found them effective. ^[6]
And 49% plan to host or take part in a webinar this year. ^[6]
Some 2 5% of webinar attendees make a purchase. ^[6]
Plus, by the end of this year, 52% of all web traffic will be mobile. ^[6]
And 70% of media time and 79% of social media time happens on mobile devices. ^[6]
it’s worth knowing that mobile email opens grew 30% in the last year. ^[6]
Google’s research shows that comparison searches using “best” have increased by 80% in the last two years. ^[6]
In fact, 53% of visitors leave your site if content doesn’t load in 3 seconds or less. ^[6]
Some 62% of businesses haven’t yet optimized for voice search. ^[6]
Around 79% of B2B buyers share white papers with colleagues. ^[6]
According to Smart Insights, it has an ROI of $40 for every dollar spent. ^[6]
Approximately90% of US adults use email. ^[6]
The State of Inbound report shows that 74% of people use Facebook for professional purposes. ^[6]
Among Facebook users, 75% visit the site at least once a day. ^[6]
Over 70% of visitors who abandon your website will never return!. ^[6]
According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency. ^[0]
On the other hand, those who didn’t create the right content saw only a meager conversion rate increase of 0.5%.That’s not insignificant. ^[0]
An additional 1% increase in landing page conversions, for example, can transform your business, sales and revenues. ^[0]
Truckers Report, a forum for professional truck drivers, increased their landing page conversions by 79.3%, leading to over 1,000,000 visits per month and over 4.5 million page views. ^[0]
48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations. ^[0]
CMI)It took the team at ConversionXL up to 6 rounds of tests before they defined a landing page variation that led to The Truckers Report’s 79.3% conversions. ^[0]
74% of people suffer from glossophobia. ^[0]
73% of organizations have someone in place to oversee their content strategy. ^[0]
86% of highly effective organizations have someone in charge of content strategy. ^[0]
50% of respondents expressed a desire to be able to measure how much real attention people are paying to their content. ^[0]
The demand for infographics has increased 800% in the past year. ^[0]
Unbounce found that infographic appetite increased by 800% in the past 12 months. ^[0]
Content reading on mobile devices increased over 10% in 2014. ^[0]
If your consumers are mobile, and they most likely are, you need to be there, too.37. ^[0]
According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency.”. ^[0]
On the other hand, those who didn’t create the right content saw only a meager conversion rate increase of 0.5%. ^[0]
The Truckers Report, a forum for professional truck drivers, increased their landing page conversions by 79.3%, leading to over 1,000,000 visits per month and over 4.5 million page views. ^[0]
It took the team at ConversionXL up to 6 rounds of tests before they defined a landing page variation that led to The Truckers Report’s 79.3% conversions. ^[0]
The most common ethnicity among Content Creators is White, which makes up 67.5% of all Content Creators. ^[18]
Comparatively, there are 12.4% of the Hispanic or Latino ethnicity and 10.2% of the Asian ethnicity. ^[18]
White, 67.5% Hispanic or Latino, 12.4% Asian, 10.2% Black or African American, 6.6% Unknown, 2.9% American Indian and Alaska Native, 0.4%. ^[18]
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010 2019 among Content Creators. ^[18]
Interestingly enough, the average age of Content Creators is 30 40 years old, which represents 42% of the population. ^[18]
77% of Content Creators earn that degree. ^[18]
A close second is Associate Degree with 10% and rounding it off is Master’s Degree with 7%. ^[18]
Bachelors, 77% Associate, 10% Masters, 7% High School Diploma, 3%. ^[18]
Other Degrees, 3% Content Creator Wage Gap By Education. ^[18]
By looking over 2,139 Content Creators resumes, we figured out that the average Content Creator enjoys staying at their job for 5 7 years for a percentage of 28%. ^[18]
Research And Development Internship 20.69% Micro Computer Specialist 9.71% Team Lead System Administrator 8.39% Database Administrator 8.31% Content Creator 7.86% Telecommunications Network Analyst 7.80% Resource Project Manager 7.66% Profession. ^[18]
The most common foreign language among Content Creators is Spanish at 48.3%. ^[18]
The secondmost popular foreign language spoken is French at 14.6% and Korean is the third most popular at 6.0%. ^[18]
Spanish, 48.3% French, 14.6% Korean, 6.0% Japanese, 5.3% German, 4.0% Other, 21.8%. ^[18]
For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. ^[7]
In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. ^[7]
70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. ^[7]
For instance, only 22% of millennials want to see email from a brand they support, while 57% of 45 – 54year. ^[7]
Conversely, 52% of millennials want to see video from brands they support while only 25% of those 45. ^[7]
71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. ^[7]
32% of consumers check out a brand’s social media presence before checking out their website. ^[7]
Podcasts were cited by 64% of B2B respondents as a valuable content format in the early stage of the buying journey — only falling short of infographics (76%). ^[7]
Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. ^[7]
87% of consumers want more video from brands. ^[7]
When asked how they’d most like to learn about a new product, over twothirds (68%) of consumer said a short video would be best, way ahead of text based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). ^[7]
65% of B2B content consumers strongly agree they have higher preferences for credible content from industry influencers. ^[7]
46% of those surveyed made SEO a priority. ^[8]
41% focused on creating more video and visual content. ^[8]
45% want to increase brand awareness. ^[8]
27% of respondents want increased sales and revenue 23% strive for improved customer loyalty and engagement with their brand. ^[8]
Only 66% of brands claim to measure content performance in some way. ^[8]
73% of people admit to skimming blog posts, while 27% consume them thoroughly. ^[9]
Although 32% of respondents say they are overwhelmed by the amount of content available,. ^[9]
a majority (44%). ^[9]
69% of respondents prefer to learn about a product or service from a short video. ^[9]
18% prefer to read a text based article, website, or post. ^[9]
4% prefer to view an infographic. ^[9]
3% prefer to download an ebook or manual. ^[9]
3% prefer to attend a webinar or pitch. ^[9]
2% prefer to receive a sales call or demo. ^[9]
90.63% of pages get no organic search traffic from Google. ^[9]
68% of online experiences begin with a search engine. ^[9]
71% of B2B researchers start their research with generic search instead of branded search . ^[9]
( Only 5.7% of pages will rank in the top 10 search results within a year of publication (Ahrefs). ^[9]
70% of people rather get information from blogs than traditional advertisements. ^[9]
How to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and ebooks (47%). ^[9]
50.9% of B2B decision makers use YouTube to research purchases. ^[9]
96% of people have watched an explainer video to learn more about a product or service. ^[9]
85% of people want to see more videos from brands in 2021. ^[9]
Podcast ad spending in the U.S. is expected to reach $1.74B in 2024, a 23% increase from 2021. ^[9]
57% of Americans listen to podcasts. ^[9]
80% of podcast listeners listen to all or most of each episode. ^[9]
People following directions with text and illustrations do 323% better than people following directions without illustrations. ^[9]
64% say that visuals are either essential or very important. ^[9]
Participants of the study fully read only 19% of newsletters. ^[9]
This figure has been increasing slightly over the last couple of years, rising from 39% in 2019 and 37% in 2018. ^[10]
Instead, 62% said that the number of leads they get is a sign that their content is working. ^[10]
This is compared to the 60% who look at sessions and pageviews – signs of good engagement and the 47% who use conversion rate as a key content success metric. ^[10]
Bounce rate is also low on the list, with just 31% naming it as a metric. ^[10]
It is now taking more time to create blogs, with the average writing time in 2019 hitting three hours and 57 minutes – a 65% increase from 2014’s two hours and 24 minutes. ^[10]
Last year saw 19% of bloggers spending six hours or more writing blogs, whereas, in 2014, just 4.6% said the same. ^[10]
For example, although 93% of blogs contain images, only 30% of bloggers say they get “strong results” from this content format. ^[10]
In comparison, 26% of blogs contain videos, which 41% say deliver strong results. ^[10]
The amount of online video watched per person per week has almost doubled since 2018, according to Wistia. ^[11]
60% of podcast listeners searched for a product after hearing about it in a podcast. ^[11]
Marketers are recognizing how much customers care, and 82% are investing the same or increasing their investment in social responsibility in 2024. ^[11]
56% of businessesworldwide intend to spend more on content creation. ^[1]
73% of businesseshave a designated employee to monitor content creation. ^[1]
91% of usersare likely to choose popular. ^[1]
The effectiveness of branding is indisputable as 59% of customers choose to buy from a brand they know. ^[1]
27% of businesses say that the biggest challenge faced by them when creating their own content is the lack of data. ^[1]
A high 92% of people would purchase a product or service uponreferral from peoplethey know. ^[1]
The great thing is that about77% of all internet usersread blogs. ^[1]
34% of bloggerssay they use ways to analyze the performance of their blog. ^[1]
Almost50% of peopleskim through blog posts to look for opinions and recommendations. ^[1]
82% of the consumer web trafficis generated through video content. ^[1]
And while at it, a friendly reminder not to forget to apply color psychology to your product as 85% of customers decide to buy thanks to the product. ^[1]
After you make 24 51 blog posts, you can expectyour traffic to increase by an average of 30%. ^[1]
47% of buyersskim through 3 5 recommendations on blogs before the purchase. ^[1]
More than50% of the total content consumptioncomes from organic web searches. ^[1]
75% of businessesplan to increase their budget for interactive content. ^[1]
75% of millennialswatch video content every day. ^[1]
Studies indicate that at least 75% of consumers aged between 18 and 34 watch video content at least once a day. ^[1]
61% of businesses say that changes in search algorithms are their top concern. ^[1]
45% of organizations admit that their main concern is the social media algorithm changes. ^[1]
75% of Facebookusers visit the website at least once a day. ^[1]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[19]
In 2020, only 70% of companies reported the same. ^[13]
However, although the majority rate their performance as good, only 11% rate it as excellent. ^[13]
89% of companies distribute their content via organic search. ^[13]
Social media is another top distribution channel, following closely behind organic search at 87%. ^[13]
A further 19% spent somewhere between $10,001 and $25,000. ^[13]
While there were a fair number of companies that spent between $25,000 and $500,000, only 4% spent above that figure. ^[13]
2% spent between 500k and 1M, 1% spent between 1M and 5M, and 1% spent more than 5M. ^[13]
It’s unsurprising so many companies publish blog posts given that those that do generate 67% more leads every month. ^[13]
It also generates 24% more shares. ^[13]
In fact, blog posts that include at least one list per 500 words of text generate 70% more traffic than those that don’t, on average. ^[13]
According to the data, blog posts that include images generate 2 4x more traffic, 30% more shares, and 25% more backlinks. ^[13]
According to a report by SEMrush, blog posts with list headlines generate an average of 247 unique pageviews. ^[13]
The report found that 39% of blog posts that lacked any heading tags whatsoever were low. ^[13]
It’s now the primary form of media for over 60% of companies. ^[13]
Infographics took the third spot and were used over 40% of the time. ^[13]
In a HubSpot survey, 83% of respondents overall said that they mainly watched videos on YouTube. ^[13]
In the same HubSpot survey, 67% of respondents reported that they currently watch videos on Facebook. ^[13]
According to Content Marketing Institute, over 90% of businesses made changes to their content strategy in response to the crisis. ^[13]
For some companies, ‘success’ might mean increasing organic traffic by 50% in 6 months. ^[13]
That’s an increase of 37 percentage points increase from the 70 percent who said so in 2017. ^[14]
Leads, conversion rates, and social shares make up the five most popular metrics with 40 percent, 34 percent, and 32 percent respectively. ^[14]
Of them, a majority, or 39 percent of them, consider their strategy to be “somewhat successful,” while 33 percent say it’s “moderately successful.”. ^[14]
19 percent of them say their strategy has been “very” successful. ^[14]
Interestingly, 90 percent of consumers expect brands to provide content. ^[14]
But while the demand is clearly there, getting your content to really resonate with consumers may prove challenging because more than half of online content is not considered to be meaningful. ^[14]
In contrast, just 13 percent of them say branded content affects their decisions in the same manner, and the figure falls further to eight percent for content created by influencers. ^[14]
Compared to branded content, consumers are 2.4 times more likely to view user generated content as authentic. ^[14]
As many as 84 percent of them have invested money in promoting and distributing their content on social media. ^[14]
Facebook, the king of social media, comes in second with 66 percent. ^[14]
The next most used paid distribution channels after social media advertising is sponsorships such as branding, booths, and workshops at 66 percent and Search Engine Marking at 61 percent. ^[14]
That said, content creation is the activity that’s outsourced the most, with 84 percent of organizations saying they’ve hired external help for it. ^[14]
This is followed by content distribution with 31 percent, content technology with 22 percent, and content strategy and measurement at 13 percent each. ^[14]
Approximately 80 percent of consumers say user generated content highly impacts their purchasing decisions. ^[14]
In fact, 68% planned on increasing their budget this year. ^[15]
Despite challenges from SEO/search (42% said improving their SEO is a concern). ^[15]
Seventy percent reported changing their targeting/messaging strategy, 64% adjusted their editorial calendar, and 53% changed their content distribution/promotion strategy. ^[15]
Of these, seven out of 10 said their budget would increase, while the other three out of 10 believed their budget was likely to shrink. ^[15]
About 65% said this would be “moderate” or “major.”. ^[15]
That number jumps to 60% among the most successful companies. ^[15]
That was followed by updating and repurposing existing content, a strategy used by 61% of respondents. ^[15]
The three most popular roles these companies reported having were a content writer/creator (54%), SEO content manager (38%), and social media manager (30%). ^[15]
The most popular content mediums used in 2020 were blog posts/short articles (93%), email newsletters (77%), case studies and pre recorded videos — tied at 68%, and virtual events/webinars/online courses (67%). ^[15]
Only 43% of the content they create is for the middle of the funnel, 20% for the bottom, and 18% for retention. ^[15]
In 2020, the use of in person events decreased to 42% from 73% in 2019, while the use of virtual events/webinars/online courses increased to 67% from 57%, and use of live streaming content almost tripled to 29% from 10%. ^[15]
The most popular content distribution channels used in 2020 were social media platforms (89%), email (87%), and an organization’s own website/blog (86%). ^[15]
LinkedIn is also the social media platform most frequently used for B2B content distribution, followed by Twitter and Facebook tied with 82%. ^[15]
Furthermore, LinkedIn is the platform where B2B buyers are most likely to share professional content. ^[15]
This number was 85% in 2020, 81% in 2018, 63% in 2017, and 61% in 2016. ^[15]
That number jumps to 84% when asked if a video convinced them to buy a product or service. ^[15]
Almost 90% plan on using it in 2021, with only 70% planning to use Facebook Video (down 6% from the year prior), 63% using LinkedIn video (down 3%), and 58% using Instagram (down 7%). ^[15]
About 74% of B2B consumers are only willing to spend 10 minutes or less watching video content, while 44% won’t spend more than 5 minutes. ^[15]
About 35% are willing to watch 30 60 minutes if it is a webinar. ^[15]
Fifty one percent of buyers also said webinars are the content medium they’re most willing to share information about themselves in exchange for. ^[15]
In 2021, 67% of respondents said they relied even more on content to research and inform purchase decisions than they did in 2020. ^[15]
When asked how they’d most like to learn about a product or service, 69% of respondents said they’d prefer to watch a short video than read an article, view an infographic, or watch a webinar, among other things. ^[15]
Thirty eight percent of B2B buyers reported that B2B vendors could improve their content by curbing sales messages. ^[15]
Thirty nine percent of B2B buyers reported that B2B vendors could improve their effectiveness by creating shorter content. ^[15]
Long reads of 3000+ words get 21% more traffic, 24% more shares, and 75% more backlinks than articles of average length. ^[15]
Sixty percent of B2B consumers reported consuming between three and seven pieces of content before speaking with a salesperson. ^[15]
The majority (44%). ^[15]
Forty four percent of B2B buyers reported putting more emphasis on the trustworthiness of the source of content. ^[15]
About 45% of people said they find research/survey reports to be most valuable when researching B2B purchases. ^[15]
Fifty six percent of B2B buyers report they would like to see content organized by topic by B2B vendors, 54% by industry/vertical, 49% by issue/pain point, and 35% by business role. ^[15]
In the early stages of their buyer journeys, 81% of B2B buyers report enjoying listicles, 72% infographics, 66% blogs, and 62% videos. ^[15]
In the mid stage of their buying journey, 50% want to see assessments, 49% research and reports, and 46% case studies. ^[15]
Case studies (35%), third party reports (31%), and assessments (18%). ^[15]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[16]
Thirty percent have a documented strategy; 42 a non. ^[2]
The top three things that make content effective audience relevance ; engaging and compelling storytelling ; triggers a response/action. ^[2]
Content segmentation by product/service category ; buyer persona ; vertical ; stage in buying cycle ; pain point. ^[2]
Prescriptive content that lays out a formula for success was the most popular type of content among B2B buyers in 2017, with 97 percent citing itDemandGen Report – 2017 Content Preferences Survey). ^[2]
Eighty seven percent of B2B buyers give more credence to industry influencer content. ^[2]
More than two thirds of buyers said they frequently give credence to peer reviews and user. ^[2]
Sixty percent give credence to content authored by a third party publication or analystDemandGen Report – 2017 Content Preferences Survey). ^[2]
Case studies are the top content type for buyers, with 78 percent accessing this format typewhen researching purchases in the past 12 months. ^[2]
Forty seven percent of B2B buyers consume three to five pieces of content prior to engaging with a salespersonDemandGen Report – 2016 Content Preferences Survey). ^[2]
But email remains the channel most buyers employ to share content, with 94 percent saying email was their number one channel for sharingDemandGen Report – 2017 Content Preferences Survey). ^[2]
They’re less willing to register for podcasts , video , and infographics. ^[2]
The most effective allocate 42 percent, and the most sophisticated/mature allocate 46 percent. ^[2]
It will be one of the fastest growing areas in high tech, with a compound annual growth rate of 12.4 percent. ^[2]
Lack of time/bandwidth to create content. ^[2]
Producing enough content variety/volume. ^[2]
Producing truly engaging content. ^[2]
Developing consistent content strategy. ^[2]
Audience identification and targeting. ^[2]
Only 70 percent of all other bloggers post at this frequency. ^[2]
65 percent created ; 25 percent curated; and 10 percent syndicated. ^[2]
In second place was blogging. ^[2]
Blogging dropped from 38 percent in 2016 to 32 percent in 2017Social Media Examiner). ^[2]
Meanwhile 48 percent curate from third party sources at least once a week. ^[2]
Marketers outsource 18 percent of their content, with the remaining content being created in house, curated, or syndicated. ^[2]
Business bloggers outsource 14 percent of their blog posts. ^[2]
The best practitioners outsource 24 percent. ^[2]
; SlideShare Content Marketing Institute/MarketingProfs). ^[2]
The top five most effective social media platforms to deliver content and engage audiences LinkedIn. ^[2]
; Twitter ; YouTube ; Facebook ; SlideShare. ^[2]
Twenty one percent of all business bloggers send posts through a newsletter to their subscriber base at least weekly; 39 percent of best practitioners do this weekly. ^[2]
Strongly Agree (27%); Agree (54%); Uncertain (10%); Disagree (7%); Strongly Disagree (2%). ^[2]
Facebook Ads ; Google Ads ; LinkedIn Ads ; Twitter Ads ; YouTube Ads ;. ^[2]
Promoted Blog Posts .Social Media Examiner). ^[2]
Strongly agree ; agree ; uncertain ; disagree ; strongly disagree .Social Media Examiner). ^[2]
Top five social media platforms most used by B2B LinkedIn. ^[2]
; Twitter ; YouTube ; Google+. ^[2]
sales lead quality ; sales ; high conversion rates ;. ^[2]
sales lead quantity ; website traffic ; brand lift ; SEO ranking. ^[2]
However, 45 percent say they would increase budgets if funds were available. ^[2]

I know you want to use Content Creation Software, thus we made this list of best Content Creation Software. We also wrote about how to learn Content Creation Software and how to install Content Creation Software. Recently we wrote how to uninstall Content Creation Software for newbie users. Don’t forgot to check latest Content Creation statistics of 2024.

Reference

neilpatel – https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/.
review42 – https://review42.com/resources/content-marketing-statistics/.
curata – http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/.
ziflow – https://www.ziflow.com/blog/content-marketing-statistics.
hubspot – https://www.hubspot.com/marketing-statistics.
siegemedia – https://www.siegemedia.com/strategy/content-marketing-statistics.
optinmonster – https://optinmonster.com/content-marketing-statistics/.
convinceandconvert – https://www.convinceandconvert.com/content-marketing/content-marketing-statistics/.
semrush – https://www.semrush.com/blog/content-marketing-statistics/.
ahrefs – https://ahrefs.com/blog/content-marketing-statistics/.
smartinsights – https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/.
hubspot – https://blog.hubspot.com/marketing/state-of-content-marketing-infographic.
medium – https://josephwriteranderson.medium.com/should-you-consider-becoming-a-content-creator-in-2019-statistics-say-you-should-913eccf2ba9e.
bloggingwizard – https://bloggingwizard.com/content-marketing-statistics-trends/.
oberlo – https://www.oberlo.com/blog/content-marketing-statistics.
impactplus – https://www.impactplus.com/blog/content-marketing-statistics.
statista – https://www.statista.com/statistics/939034/time-spent-on-marketing-content-creation-worldwide/.
influencermarketinghub – https://influencermarketinghub.com/creator-economy-stats/.
zippia – https://www.zippia.com/content-creator-jobs/demographics/.
statista – https://www.statista.com/statistics/1268168/number-of-content-creators-worldwide-by-platform/.

How Useful is Content Creation

First and foremost, content creation serves as a powerful tool for establishing credibility and building trust with your audience. By consistently providing valuable and informative content, you showcase your expertise in your field and demonstrate to your potential customers that you have the knowledge and resources to meet their needs. This trust-building process can turn casual browsers into loyal followers who are more likely to turn to you when they are in need of your products or services.

Additionally, content creation plays a crucial role in increasing brand visibility and awareness. In today’s crowded marketplace, it can be challenging for businesses to stand out from the competition. However, by regularly producing and sharing relevant content across various channels, you can boost your brand’s visibility and reach a wider audience. This increased exposure can help you attract new customers and create a loyal following of brand advocates who will help spread the word about your products or services.

Moreover, content creation can also drive organic traffic to your website and improve your search engine rankings. Search engines like Google favor websites that regularly produce fresh and high-quality content, making it easier for users to find you when they are searching for relevant information. By optimizing your content with relevant keywords and sharing it on social media platforms, you can attract more visitors to your website and boost your online visibility.

Aside from its role in attracting and engaging customers, content creation can also help you nurture your existing relationships and keep your audience engaged over time. By sharing valuable content that educates, entertains, or inspires your audience, you can establish a deeper connection with them and encourage them to return to your website or social media channels for more content. This continued engagement can lead to increased customer loyalty, repeat business, and more referrals from satisfied customers.

In conclusion, the importance of content creation cannot be overstated in today’s fast-paced and competitive business environment. Whether you are a small business owner, a solopreneur, or a large corporation, creating high-quality content can help you establish credibility, increase brand visibility, drive organic traffic, and nurture relationships with your audience. By investing time and resources into content creation, you can set yourself apart from the competition, attract new customers, and ultimately boost your bottom line.

In Conclusion

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We tried our best to provide all the Content Creation statistics on this page. Please comment below and share your opinion if we missed any Content Creation statistics.

Content Creation Statistics 2024 – Everything You Need to Know