Content Curation Statistics 2024 - Everything You Need to Know

Are you looking to add Content Curation to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Content Curation statistics of 2024.

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How much of an impact will Content Curation have on your day-to-day? or the day-to-day of your business? Should you invest in Content Curation? We will answer all your Content Curation related questions here.

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On this page, you’ll learn about the following:

Best Content Curation Statistics

Best Content Curation Statistics

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Content Curation Benefits Statistics

According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing is proven to help generate leads, increase traffic, and establish thought leadership, among other benefits. ^[0]
Our stats reflect the various benefits of content curation where 42% believe it drives employees towards continuous learning, and 38% felt it provides high quality content in a short span of time. ^[1]

Content Curation Usage Statistics

B2B content marketing social media platform usage LinkedIn ; Twitter ; Facebook ; YouTube ; Google+. ^[2]

Content Curation Market Statistics

Stat 1 49% of B2B marketers agree that content creation has stagnated the efforts of content marketing!. ^[3]
According to countless studies, including Curata’s 2016 Staffing, Strategy, and Tactics Survey, content marketing is proven to help generate leads, increase traffic, and establish thought leadership, among other benefits. ^[0]
According to Curata data, leading marketers use a mixture of 65 percent created content and 25 percent curated content. ^[0]
With more than 40% of the world’s population on the internet and over a billion websites, it’s no longer enough to blog three times a week and publish content just for the sake of marketing it. ^[4]
In fact, 82% of marketers have added content curation to their marketing strategy to showcase themselves as an authority in their industry and to reinforce their relationships with the audience. ^[4]
76% of marketers share and distribute curated content on social media, the most popular platform content curation. ^[4]
Today, only 5% of the marketers worldwide surveyed in their yearly report that they never share other company’s content, while around 33% share industry publications, blogs, or other resources on a regular basis!. ^[4]
65% of marketers find it hard to curate quality and engaging content. ^[4]
Around 79% of marketers use social media platforms to find content for their content curation strategy, whereas only 63% rely on internal subscriptions and newsletters. ^[4]
According to a survey taken by Curata, it was found that 78% of marketers are using at least one branded tool or resource to annotate and compile links for content curation. ^[4]
76% of marketers share curated content on social media, the single biggest platform for distributing curated content. ^[5]
79% of marketers use social media to find content for their curation strategy, whereas only 63% rely on company newsletters and subscriptions. ^[5]
While authority is a primary draw for active content curation, 80% of marketers share 3rd party content in order to improve company visibility and buzz. ^[5]
In fact, 30% of marketers report it’s harder to find quality information than it was in 2011. ^[5]
Curata found that 78% of marketers are using at least one brand wide resource to compile, and annotate links for content curation. ^[5]
70 percent of marketers lack a consistent or integrated content strategy. ^[2]
29 percent of leading marketers systematically reuse and repurpose content. ^[2]
Forty six percent of marketers said their organization has a documented strategy for managing content as a business asset; 44 percent said they don’t, and ten percent weren’t sure. ^[2]
Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer. ^[2]
Eighty eight percent of B2B marketers in North America use content marketingContent Marketing Institute/MarketingProfs). ^[2]
B2B marketers allocate 28 percent of their total marketing budget, on average, to content marketing. ^[2]
Fifty one percent of B2B marketers indicate they will increase their content marketing spending in the next 12 months. ^[2]
Meanwhile 14 percent of companies without a documented content strategy have a dedicated content marketing budget. ^[2]
Eighteen percent of companies allocate 10 percent of their budget to content marketing. ^[2]
Fifty three percent of marketers allocate between 1 and 30 percent of marketing budget to marketing technology. ^[2]
Measuring the ROI of content marketing program. ^[2]
Lack of Budget Top five B2B content marketing challengesContent Marketing Institute/MarketingProfs). ^[2]
Top three goals of content marketingLead Generation. ^[2]
Thought leadership/market education ; brand awareness. ^[2]
Top four areas responsible for setting content strategy Corporate marketing ; Product marketing ; CEO/president/owner ; PR/communications. ^[2]
Top five areas responsible for creating content Corporate marketing ; product marketing ; subject matter experts ; PR/communications ; external agency/consultant. ^[2]
Seventy two percent of B2B marketers surveyed by Forrester say less than half of their marketing staff plays a primary role in content marketing today. ^[2]
The target content marketing mix by superstar content marketers is 65 percent created, 25 percent curated and ~10 percent syndicated content. ^[2]
Top five B2B content marketing tactics Social media content ; eNewsletters ; articles on your website ; blogs ; in. ^[2]
Top three content marketing tactics Blogging ; social media ; case studies. ^[2]
Top five B2B content marketing tactics social media content. ^[2]
; case studies ; blogs ; eNewsletter ; in person events Content Marketing Institute/MarketingProfs) Fifty three percent of content marketers use interactive content. ^[2]
Types of content used in social media marketing include visual assets , up from 74 percent in 2016. ^[2]
Live video is used by 28 percent of marketers. ^[2]
Podcasting is only used by 8 percent of marketers and represents an opportunitySocial Media Examiner). ^[2]
B2B marketers are much more likely to use blogging when compared to B2C marketers. ^[2]
B2C marketers are more likely to use live video compared to B2B marketers. ^[2]
The most important content for marketers is visual images up from 37 percent in 2016, surpassing blogging for the first time. ^[2]
Blogging is more important for B2B marketers than B2C marketers, 26 percent of whom claim it’s most important. ^[2]
B2C marketers place more importance on visual content than B2B marketers Social Media Examiner). ^[2]
Over 50 percent of marketers that curate content say it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement. ^[2]
The top two most outsourced content marketing activitiesare writing and design. ^[2]
B2B content marketing social media platform usage LinkedIn ; Twitter ; Facebook ; YouTube ; Google+. ^[2]
Top three paid advertising methods used by B2B marketers to promote/distribute content Search Engine Marketing ; print or other offline promotion ; traditional online banner ads. ^[2]
Weekly time commitment for social media marketing in hours 0 ; 1 to 5 (3); 6 to 10 (2). ^[2]
Over 81 percent of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing. ^[2]
SlideShare Seventy four percent of companies indicate that content marketing is increasing their marketing teams’ lead quality and quantity. ^[2]
Eighty seven percent of B2B marketers surveyed by Forrester say they struggle to produce content that truly engages their buyers. ^[2]
The top five content marketing metrics are web traffic/visits ; views/downloads ; lead quantity ; lead quality ; social media sharing. ^[2]
Only 30 percent of leading marketers feel they are effective at measuring content marketing’s impact on the bottom of the funnel. ^[2]
Content marketing metrics routinely tracked by organizations Views ; leads ; likes, +1’s, tweets, shares ; downloads ; conversion rate. ^[2]
Top three B2B goals of content marketing Lead generation ; sales ; lead nurturing. ^[2]
Thirty three percent of marketing budgets go to technology, with 28 percent of that spent on infrastructure. ^[2]
Forty six percent of auto marketers have a formal content marketing program in place, compared to 33 percent of overall respondents. ^[2]
Almost 70 percent allot less than 10 percent of their marketing budgets to content marketing efforts, versus 38 percent overall. ^[2]
Forty five percent report content marketing efforts are done on an ad hoc basis, compared with 30 percent of overall respondents. ^[2]
Fifty five percent of banking and financial services marketers allocate less than 10 percent of their marketing budgets to content marketing efforts. ^[2]
Ninety one percent of banking and financial services marketers curate content, compared to 82 percent overall. ^[2]
That’s why around 85% of marketers now use content curation to help them out. ^[6]
Delivering an enriching experienceAccording to stats from the Content Marketing Institute, your content is 6 times more likely than traditional marketing to lead to conversions, thanks to the fact that it’s imbued with real value. ^[6]
According to the Sprout Social Index™ XVI Above and Beyond, 41% of marketers plan on using more UGC in 2021. ^[7]
According to a Curata study, the ideal content marketing mix is 65% originally created content 25% curated content 10% syndicated content. ^[7]
61% of marketers consider generating traffic and leads to be their biggest challenge. ^[8]
According to the latest stats, 87% of video marketers say that video has increased traffic to their website, and 80% claim that video has directly increased sales. ^[8]
According to the recent B2C Content Marketing Benchmarks, Budgets and Trends report, 73% of organizations have a content marketing strategy. ^[8]
60% of marketers are devoted to creating at least one piece of content daily. ^[9]
In fact,85% of the B2B marketers credit curated content for their content marketing success. ^[9]
82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing. ^[10]
43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy. ^[10]
69% of marketers actively invest time in SEO. ^[10]
60% of marketers report that content marketing generates demand/leads. ^[10]
In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers. ^[10]
71% of marketers say that targeting strategic keywords is their top SEO tactic. ^[10]
51% of the businesses that invest in content marketing publish content every day. ^[10]
81% of marketers view content as a core business strategy. ^[10]
Content marketing generates over 3x as many leads as outbound marketing and costs 62% less. ^[10]
72% of the most successful marketers in North America measure the ROI of their content marketing. ^[10]
Only 4% of B2B marketers don’t plan to develop a content marketing strategy. ^[10]
87% of B2B marketers prioritize the audience’s informational needs over the organization’s sales/promotional messages. ^[10]
LinkedIn is used by 96% of B2B content marketers. ^[10]
Only 28% of B2B marketers don’t use paid content distribution channels. ^[10]
78% of B2B marketers employ keyword research for SEO while creating content. ^[10]
Only 6% of B2C marketers don’t plan to develop a content marketing strategy. ^[10]
B2C marketers who use at least two organic social media platforms report that Facebook (59%) and Instagram (21%). ^[10]
Only 28% of B2C marketers don’t use paid content distribution channels. ^[10]
73% of B2C marketers employ keyword research for SEO while creating content. ^[10]
69% of marketers actively invest in SEO. ^[10]
As reported by Hubspot, video is the primary form of marketing media being created in 2021. ^[10]
91% of marketers feel the pandemic has made video more important for brands. ^[10]
Only 9.6% don’t require visuals for their content marketing. ^[10]
For this reason, 74% of marketers say it’s an important part of their strategy. ^[11]
North America accounted for the highest market share in the global business of 36.59% in 2018. ^[12]

Content Curation Software Statistics

70% of viewers bought from a brand after seeing it on YouTube ( 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl). ^[10]

Content Curation Latest Statistics

In fact, according to SiriusDecisions, 70 percent of the buyer journey is now completed without any sales involvement. ^[0]
According to a study, 7 out of 11 curated Facebook posts reach out to over a whopping 750,000 users. ^[4]
More than 85% of curators say establishing thought leadership is their main goal!. ^[4]
According to research by KISSmetrics, a magnetic headline tweaks the conversion rate by 40%. ^[4]
85% of curators say establishing thought leadership is their main objective, a 6% increase over 2011. ^[5]
Posts with video attract 300% more inbound links. ^[5]
64% of content creators struggle to produce enough quality information to establish an engaged audience. ^[5]
Thirty percent have a documented strategy; 42 a non. ^[2]
The top three things that make content effective audience relevance ; engaging and compelling storytelling ; triggers a response/action. ^[2]
Content segmentation by product/service category ; buyer persona ; vertical ; stage in buying cycle ; pain point. ^[2]
Prescriptive content that lays out a formula for success was the most popular type of content among B2B buyers in 2017, with 97 percent citing itDemandGen Report – 2017 Content Preferences Survey). ^[2]
Eighty seven percent of B2B buyers give more credence to industry influencer content. ^[2]
More than two thirds of buyers said they frequently give credence to peer reviews and user. ^[2]
Sixty percent give credence to content authored by a third party publication or analystDemandGen Report – 2017 Content Preferences Survey). ^[2]
Case studies are the top content type for buyers, with 78 percent accessing this format typewhen researching purchases in the past 12 months. ^[2]
Forty seven percent of B2B buyers consume three to five pieces of content prior to engaging with a salespersonDemandGen Report – 2016 Content Preferences Survey). ^[2]
But email remains the channel most buyers employ to share content, with 94 percent saying email was their number one channel for sharingDemandGen Report – 2017 Content Preferences Survey). ^[2]
They’re less willing to register for podcasts , video , and infographics. ^[2]
The most effective allocate 42 percent, and the most sophisticated/mature allocate 46 percent. ^[2]
It will be one of the fastest growing areas in high tech, with a compound annual growth rate of 12.4 percent. ^[2]
Lack of time/bandwidth to create content. ^[2]
Producing enough content variety/volume. ^[2]
Producing truly engaging content. ^[2]
Developing consistent content strategy. ^[2]
Audience identification and targeting. ^[2]
Only 70 percent of all other bloggers post at this frequency. ^[2]
65 percent created ; 25 percent curated; and 10 percent syndicated. ^[2]
In second place was blogging. ^[2]
Blogging dropped from 38 percent in 2016 to 32 percent in 2017Social Media Examiner). ^[2]
Meanwhile 48 percent curate from third party sources at least once a week. ^[2]
Marketers outsource 18 percent of their content, with the remaining content being created in house, curated, or syndicated. ^[2]
Business bloggers outsource 14 percent of their blog posts. ^[2]
The best practitioners outsource 24 percent. ^[2]
; SlideShare Content Marketing Institute/MarketingProfs). ^[2]
The top five most effective social media platforms to deliver content and engage audiences LinkedIn. ^[2]
; Twitter ; YouTube ; Facebook ; SlideShare. ^[2]
Twenty one percent of all business bloggers send posts through a newsletter to their subscriber base at least weekly; 39 percent of best practitioners do this weekly. ^[2]
Strongly Agree (27%); Agree (54%); Uncertain (10%); Disagree (7%); Strongly Disagree (2%). ^[2]
Facebook Ads ; Google Ads ; LinkedIn Ads ; Twitter Ads ; YouTube Ads ;. ^[2]
Promoted Blog Posts .Social Media Examiner). ^[2]
Strongly agree ; agree ; uncertain ; disagree ; strongly disagree .Social Media Examiner). ^[2]
Top five social media platforms most used by B2B LinkedIn. ^[2]
; Twitter ; YouTube ; Google+. ^[2]
sales lead quality ; sales ; high conversion rates ;. ^[2]
sales lead quantity ; website traffic ; brand lift ; SEO ranking. ^[2]
However, 45 percent say they would increase budgets if funds were available. ^[2]
Nearly all surveyed respondents, 81% report that they have made a significant start by adopting content curation as part of their learning strategy reflecting a tremendous progress in this area. ^[1]
While 12% said they were unsure, 7 % said they were yet to implement. ^[1]
L&D sees itself amid a role change, with 78% indicating L&D should take up content curation as a new skill. ^[1]
18 % said they were unsure, while only 4% expressed the need to outsource it. ^[1]
The remaining 15% said it can bring about a diversity of thoughts, and establish thought leadership, while only 5% felt it could help overcome budget and time constraints. ^[1]
Among the top best practices for effective content curation, 71% indicated that understanding their employees was most critical, followed by 21% who felt content selection is the second most important practice. ^[1]
Only 5 % said content distribution is important, while 3% said it is important to customize, and contextualize the learning experience by annotating content. ^[1]
79% of our respondents felt tracking employee engagement can help decide if the curated content was useful and compelling to learners. ^[1]
14% said the increase in time spent can help measure the success of the program, while 7% said the frequency of visits to the curated site, and the number of views and clicks it receives could be some of the key metrics. ^[1]
Posts that include visuals are around 150% morelikely to be shared on Twitter. ^[6]
In fact, according to the Sprout Social Index™, 39% of consumers believe that memorable content makes a brand’s social best in class. ^[7]
And 49% are already using it to inform their creative content. ^[7]
According to research, the sweet spot is a 60/40 ratio of content curation vs content creation. ^[8]
For example, businesses that blog regularly tend to attract 55% more traffic than those that don’t. ^[8]
In regard to leads, 90% of consumers are willing to share data with brands if it makes the shopping experience cheaper and easier. ^[8]
Consistent presentation of a brand has been shown to increase revenue by 33%. ^[8]
As 70% of consumers feel more connected to brands with CEOs that are active on social media, authentic content creation will help to build B2C loyalty. ^[8]
Additionally, according to research conducted by The Grist, 66% of executives use thought leadership to stay ahead of trends. ^[8]
Some 60% also report that thought leadership helps them make better, more informed decisions. ^[8]
Of those, just 42% have a documented strategy. ^[8]
While this is up 33% from the previous year, it still leaves a whole lot of room for improvement. ^[8]
88% of people say it’s important for influencers to be authentic and genuinely care about their interests. ^[8]
For instance, try a ratio of 75% of original content and 25% of curated content. ^[9]
73% of people admit to skimming blog posts, while 27% consume them thoroughly. ^[10]
Although 32% of respondents say they are overwhelmed by the amount of content available,. ^[10]
a majority (44%). ^[10]
69% of respondents prefer to learn about a product or service from a short video. ^[10]
18% prefer to read a text based article, website, or post. ^[10]
4% prefer to view an infographic. ^[10]
3% prefer to download an ebook or manual. ^[10]
3% prefer to attend a webinar or pitch. ^[10]
2% prefer to receive a sales call or demo. ^[10]
90.63% of pages get no organic search traffic from Google. ^[10]
68% of online experiences begin with a search engine. ^[10]
71% of B2B researchers start their research with generic search instead of branded search . ^[10]
( Only 5.7% of pages will rank in the top 10 search results within a year of publication (Ahrefs). ^[10]
70% of people rather get information from blogs than traditional advertisements. ^[10]
How to articles are the most popular content formats (77%), followed by news and trends (49%), and guides and ebooks (47%). ^[10]
50.9% of B2B decision makers use YouTube to research purchases. ^[10]
96% of people have watched an explainer video to learn more about a product or service. ^[10]
85% of people want to see more videos from brands in 2021. ^[10]
Podcast ad spending in the U.S. is expected to reach $1.74B in 2024, a 23% increase from 2021. ^[10]
57% of Americans listen to podcasts. ^[10]
80% of podcast listeners listen to all or most of each episode. ^[10]
People following directions with text and illustrations do 323% better than people following directions without illustrations. ^[10]
64% say that visuals are either essential or very important. ^[10]
Participants of the study fully read only 19% of newsletters. ^[10]
A good ratio to aim for is 40% original and 60% curated content. ^[13]
But, spend the bulk of your time making sure that 40% is high quality, actionable and fully original. ^[13]
The true value comes from frequenting locations that are only abstractly relevant — that is, that share content that may only be strongly relevant to your audience 10 20% of the time. ^[11]
But when it is relevant, it resonates because it’s fresh, new, and otherwise unseen by those in your space — because they aren’t as willing to dig to find the content in the lessobvious 10. ^[11]
Although it might not be the most direct application of Pareto Principle concept, it is true that these 20% locations will drive nearly 80% of your results – sometimes more. ^[11]
Examples of “10 20%” content locations for me, and why As a general rule, delete any of the default text share buttons give you, and then rewrite it with your own brand voice. ^[11]
It Uses an Odd Numbered HeadlineHeadlines with numbers are 36% more likely to generate clicks. ^[11]
Outbrain found lists with odd numbers performed 20% better than lists with even numbers. ^[11]
Xerox says a colorful image makes it 80% more likely someone will read your content. ^[11]
Male monthly users have grown 120% this year, and overall active Pinterest users number 100 million plus. ^[11]
Social media scientist Dan Zarella found that engagement for brands is 17% higher on weekends, and other data suggests that it has increasing support from the 18 29 and 65+ age demographics. ^[11]
Headlines with numbers are 36% more likely to generate clicks. ^[11]
4425% ROI … what other channels can claim that?. ^[11]
According to the 2019 LinkedIn Workplace Report, the biggest obstacle to learning is time. ^[14]
According to the IDC, the average employee spends about 9.5 hours every week just hunting around for information. ^[15]
Global Content Curation Market was Estimated to Grow at a CAGR of 17.5% Over the Forecast Period Owing to Integration of Artificial Intelligence. ^[12]

I know you want to use Content Curation Software, thus we made this list of best Content Curation Software. We also wrote about how to learn Content Curation Software and how to install Content Curation Software. Recently we wrote how to uninstall Content Curation Software for newbie users. Don’t forgot to check latest Content Curation statistics of 2024.

Reference

curata – http://www.curata.com/blog/content-curation-the-biggest-benefits-infographic/.
elearningindustry – https://elearningindustry.com/content-curation-for-learning-l-and-d-hr-survey-results.
curata – http://www.curata.com/blog/content-marketing-statistics-the-ultimate-list/.
elink – https://blog.elink.io/content-curation-statistics/.
elink – https://blog.elink.io/facts-about-content-curation/.
writtent – https://writtent.com/blog/15-key-facts-about-content-curation/.
triberr – https://blog.triberr.com/content-curation-guide/.
sproutsocial – https://sproutsocial.com/insights/how-to-curate-content/.
agorapulse – https://www.agorapulse.com/blog/what-is-curated-content/.
contentstudio – https://blog.contentstudio.io/5-major-steps-content-curation/.
ahrefs – https://ahrefs.com/blog/content-marketing-statistics/.
siegemedia – https://www.siegemedia.com/creation/content-curation.
prnewswire – https://www.prnewswire.com/news-releases/global-content-curation-market-was-estimated-to-grow-at-a-cagr-of-17-5-over-the-forecast-period-owing-to-integration-of-artificial-intelligence-with-content-curation-says-absolute-markets-insights-301002797.html.
hootsuite – https://blog.hootsuite.com/beginners-guide-to-content-curation/.
gofluent – https://www.gofluent.com/blog/content-curation-ld-strategy/.
shiftelearning – https://www.shiftelearning.com/blog/content-curation-learning-and-development.

How Useful is Content Curation

One of the major benefits of content curation is that it allows content creators to provide their audience with a constant stream of high-quality information and resources. By curating content from various sources, they are able to offer a comprehensive view of a particular topic or subject matter, saving time and effort for their audience who might otherwise have to search for this information themselves.

Additionally, content curation can help build credibility and establish authority in a particular industry or niche. By sharing content that is well-researched and informative, content creators can position themselves as knowledgeable experts in their field, attracting a loyal following of individuals who trust their judgment and seek out their insights.

Content curation also provides a valuable opportunity for collaboration and networking within a community. By curating content from other influencers and thought leaders, content creators can strengthen relationships with others in their industry, creating opportunities for guest blogging, cross-promotion, and other forms of collaboration that can help expand their reach and influence.

Furthermore, content curation allows content creators to stay current and up-to-date with the latest trends and developments in their industry. By regularly reviewing and sharing relevant content, they can keep their audience informed about important news, events, and changes that may impact their lives or businesses.

Despite these benefits, content curation is not without its challenges. One of the main drawbacks is the risk of inadvertently sharing inaccurate, outdated, or biased information. Content creators must be diligent in vetting the sources of the content they curate to ensure its accuracy and reliability, as one misstep could damage their credibility and reputation.

Additionally, content curation requires a significant investment of time and effort. It can be a time-consuming process to sift through a large volume of content, select the most relevant and valuable pieces, and present them in a coherent and engaging way. Content creators must also stay up-to-date with the latest trends and developments in their industry to ensure that the content they curate remains relevant and informative.

Overall, content curation can be a highly useful tool for businesses and individuals looking to establish themselves as authorities in their field, engage with their audience, and stay current with the latest industry trends. However, it is important to approach content curation with care and diligence to ensure that the content being curated is accurate, timely, and relevant to the audience’s needs and interests.

In Conclusion

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Content Curation Statistics 2024 – Everything You Need to Know