CRM Statistics 2022 - Everything You Need to Know


Are you looking to add CRM to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important CRM statistics of 2022.

My team and I scanned the entire web and collected all the most useful CRM stats on this page. You don’t need to check any other resource on the web for any CRM statistics. All are here only 🙂

How much of an impact will CRM have on your day-to-day? or the day-to-day of your business? Should you invest in CRM? We will answer all your CRM related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best CRM Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 689 CRM Statistics on this page 🙂

CRM Benefits Statistics

  • When examining the benefits of CRM technology, Super Office found that around 52% of companies are looking at CRM technology as a way to reduce the silos between teams in the workplace. [0]
  • The study shows that back in 2018 in the USA, 85% of CRM users expected an improved customer experience to be one of the best benefits of a CRM. [1]

CRM Usage Statistics

  • Last year we found out that overall CRM usage increased from 56% to 74%. [2]
  • Effective sales organizations are 81% more likely to be practicing consistent usage of a CRM or other system of record. [3]
  • A recent poll of CRM users found that 47% of respondents say CRM usage has a substantial impact on customer retention. [4]
  • Research tells us that the most effective sales organizations are 81% more likely to practice consistent usage of their CRM system. [4]
  • Overall CRM usage increased from 56% in 2018 to 74% in 2019. [5]
  • Overall CRM usage increased in recent years, from 56% in 2012 to 74% in 2013. [6]
  • Organizations using mobile business apps achieve a 62% increase in usage and adoption of CRM applications. [6]
  • In This Guide Overall CRM usage increased from 56% in 2018 to 74% in 2019 – Stellaxius 91% of companies with more than 11 employees use a CRM system – GetBase. [7]
  • Overall CRM usage increased from 56% in 2018 to 74% in 2019. [7]
  • Another 29.6% described their usage of CRM tools as impactful. [8]
  • In 2019, the overall CRM technology usage grew around 18% from the previous year, which is higher than the average growth. [9]
  • According to Stellaxxius, usage of CRM systems increased from 56% in 2018 to 74% in 2019. [10]
  • The same report also showed an overall increase of 8% in general company productivity in association with social CRM usage. [10]
  • CRM research shows that overall CRM usage increased from 56% in 2018 to 74% in 2019. [11]
  • According to CRM ROI statistics, CRM usage can improve profit margins by over 2%, and the revenue per salesperson can be significantly scaled. [11]
  • These applications make up about 32% of CRM usage. [1]

CRM Market Statistics

  • When the technology is implemented into the company, it’s used around 80% by sales teams, 46% by marketing, and 45% by customer services. [0]
  • Additionally, around 68% of marketing leaders say their company is increasingly competing based on customer experience above anything else. [0]
  • The company has more than 150,000 customers, and more than 20% of the overall CRM market. [0]
  • Around 81% of marketers operate their CRM from multiple devices CRM technology isn’t just for the desktop or laptop anymore. [0]
  • mobile CRM market will grow 11% to $15 billion worldwide. [2]
  • By 2025, the CRM market has already increased to $82 billion, growing at 12% per year CRM systems overtook the database management systems by revenue in late 2017. [5]
  • The most popular sales tools for businesses include CRM, social prospecting, data and list services, email engagement, phone, and sales cadence CRM yearover year growth is expected to be 25% among marketing leaders. [5]
  • 54% of B2B marketers say they feel “empowered to collaborate” with their sales teams 32% of CRM users belong to the service industry, followed by IT at 13% and manufacturing companies also at 13%. [5]
  • The global mobile CRM market will grow 11% to $15 billion worldwide this year. [5]
  • Here’s a chart of the market share of CRM providers Salesforce is the leading CRM vendor with 19.5% of the CRM market share. [5]
  • Hubspot has 3.4% of the CRM market share. [5]
  • Microsoft Dynamics represents 2.7% of the CRM market share. [5]
  • 30% of marketers say having disparate data sources is a main reason why they can’t glean useful insights from customer data. [6]
  • 79% of all marketing leads are never converted to sales. [6]
  • 22% of business owners believe embracing new technology is the biggest challenge facing their company Tech.co CRM is the fastest growing software marketing. [7]
  • By 2025, the CRM market has already increased to $82 billion, growing at 12% per year.by revenue in late 2017. [7]
  • CRM yearover year growth is expected to be 25% among marketing leaders.HubSpot CRM is among the top three tools and technologies for creating personalized interactions with customers to foster loyalty and better marketing ROI. [7]
  • 54% of B2B marketers say they feel “empowered to collaborate” with their sales teams. [7]
  • The global mobile CRM market will grow 11% to $15 billion worldwide this year. [7]
  • Salesforce is the leading CRM vendor with 19.5% of the CRM market share. [7]
  • HubSpot has 3.4% of the CRM market share. [7]
  • Microsoft Dynamics represents 2.7% of the CRM market share. [7]
  • While marketing revenue only grew 9.5%, digital commerce revenue expanded by 17.1%. [12]
  • The estimated worth of software as a service market in 2021 was approximately $145.5 billion. [12]
  • Software Enterprise revenue is expected to grow 7.12% annually to reach a market volume of about $824.84 billion by 2026. [12]
  • In another report, the enterprise applications global market revenue grew 4.1% year over year in 2020, reaching $241 billion. [12]
  • At a CAGR of 20.9% during the forecast period, the market size of the global contact center software is projected to grow from $24.1 billion to $75.5 billion from 2020 to 2026. [12]
  • Revenue from the CRM market reached $69 billion in 2020; that is a 12.6% growth. [12]
  • In another report, global CRM software market growth is predicted to reach $43.5 billion by 2024. [12]
  • In 2021, Redtail had 61.86% of the CRM program market share with an 8.10 rating 57% of advisory firms worldwide perceived CRM software as the most important program in 2021. [12]
  • In 2020, Salesforce was the leading vendor in the CRM applications market with a market share of 19.5%. [12]
  • Salesforce’s Chinese CRM software market share reached 9% in the first half of 2020 larger than its major rivals. [12]
  • Nevertheless, around 80% of the market was occupied by those shares of under 1.4%. [12]
  • At present, CRM is the most mature in the entire EA SaaS market in China, with a 59% market share. [12]
  • In 2019, the value of the CRM outsourcing market in France reached approximately $3.39 billion , increasing by 6.1% from the previous year. [12]
  • In a survey carried out in 2020 among marketers with global responsibility for media and programmatic, 43% said they used a customer data platform with agency license and execution; 24% claimed not to have used a at all. [12]
  • 85% of global marketing professionals in a 2021 HubSpot Blog poll ranked short form video format as the most effective social media content type in 2021. [12]
  • tawk.to had a market share of 21.39% in the global live chats software industry in 2021. [12]
  • Facebook Customer Chat Plugin (13.66%) and Zendesk Chat (11.28%). [12]
  • 69% of companies say that turning contacts into customers is a top marketing priority. [13]
  • 44% of companies say that increasing revenue from pre existing customers is a top marketing priority. [13]
  • 37% of companies say that sales enablement is a top marketing priority. [13]
  • Salesforce claimed 19.6% of the global CRM market share in 2017. [13]
  • US businesses are likely to spend more than $350 million on email advertising, making CRM a crucial part of the email marketing strategies. [13]
  • Oracle has the second largest share of the global CRM market, claiming a 7.1% market share in 2017. [13]
  • SAP SE has the third largest share of the global CRM market, claiming a 6.5% market share in 2017. [13]
  • The CRM market expanded by a whopping 15.6% in 2018, making it the largest and the fastest growing enterprise application software category. [14]
  • Salesforce owned 19.2% of the market at the end of 2018. [14]
  • The company’s market share is twice as big as the industry’s second biggest vendor, SAP (8.3%). [14]
  • Oracle, Adobe, and Microsoft are also industry leaders, owning 5.5%, 5,1%, and 2.7% of the market, respectively. [14]
  • Other CRM software vendors control the remaining 58.8% of the market. [14]
  • 30% of marketers say having many data sources is a primary reason they can’t get valuable data about customers. [14]
  • Back in 2008, it was much more different on premise CRM ruled 88% of the market. [14]
  • Speaking ofcustomer retention stats, 80% of businesses rely on email marketing. [14]
  • As such, the CRM market grew 10% during the pandemic, compared to the average yearover year growth rate of the three previous years. [15]
  • According to data from Gartner’s CRM market analysis, the market value of this software was $48.2 billion in 2018. [8]
  • The global CRM market grew by 15.6% in 2018. [8]
  • ‘s CRM research on the state of the market shows that the global revenue of the CRM market grew by 15.6% in 2018. [8]
  • Social CRM statistics provided by reveal that the social CRM market is predicted to reach $10 billion in size this year. [8]
  • As Forbes reports, Salesforce now has over 19% of the market. [8]
  • The value of the global CRM market in 2020 was estimated at around $52.64 billion. [9]
  • It is estimated that the global CRM market’s value will grow by over 245% by 2028. [9]
  • On average, the global CRM market grows at a rate of 12% per year. [9]
  • 85% of marketers think that analytics will play a huge role in decision. [9]
  • When a company implements CRM, it’s used by sales teams (80%), marketing (46%), and by customer service departments (45%). [9]
  • The use of AI by digital marketers has increased by 190% over the last two years. [9]
  • 70% of organizations plan to invest in email marketing by the end of 2021. [9]
  • Social marketing use among businesses increased from 63% in 2018 to 83% in 2020. [9]
  • 69% of organizations state that their most significant marketing priority is converting leads into clients. [9]
  • In 2020, Salesforce was the leading CRM with 19.5% of the CRM market share. [9]
  • Salesforce’s current market value is estimated at $177.28 billion. [9]
  • As of 2021, SAP holds 4.8% of the total CRM market share. [9]
  • Currently, Salesforce is the most prominent CRM system globally, holding 19.5% of the total CRM market share. [9]
  • After Salesforce, the next biggest CRM systems are SAP and Oracle, holding around 4.8% each of the total CRM market share. [9]
  • In 2021, the global CRM market revenue is estimated to reach $64.5 billion. [9]
  • Given that the CRM market is growing at an annual growth rate of around 12.5%, it is expected to reach approximately $116.1 billion in revenue by 2026. [9]
  • First of all, the CRM market size currently has a value of $120 billion, according to Forbes. [10]
  • The market is also predicted to continue growing at an exponential rate of 12% per year through at least 2025. [10]
  • According to Algoworks’ “Envisioning CRM 2019 – Facts, Stats and Predictions,” 81% of marketers now operate their CRM systems from multiple devices. [10]
  • These strategies include general business (41.9%), core business (42.1%), and marketing/sales (26.2%). [16]
  • These include general business (41.9%), core business (42.1%), and marketing/sales (26.2%). [16]
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [17]
  • 64% of SEO marketers call mobile optimization an effective investment. [17]
  • In 2019, the global mobile CRM marketgrew 11 percent to $15 billion worldwide. [18]
  • The percentage of CRM users has increased since 2018 when 59% of companies used CRM software, which shows how quickly CRM has revolutionized the market. [11]
  • Companies reported an increase in their mobile sales quotas by 35% from 22%, according to CRM market statistics. [11]
  • Then 54% said streamlined operations, and 53% said better collaboration between sales, marketing, service and operations. [1]
  • What these figures, reported on by Statista from a HubSpot in depth study of inbound marketing, show is that 23% of people say that manual data entry is one of the main barriers of beginning to use a CRM or challenges of using one regularly. [1]
  • This projection demonstrates a compound annual CRM software market growth rate of 1.7% between 2020 and the 2025 forecast, or in dollar terms, almost $5 Billion dollars. [1]
  • The years covered are 2016 until 2020, and Salesforce has remained on top each year, getting anywhere between 16.8% and 19.6% of total CRM market share, with 19.5% for the most recent year. [1]
  • The World and reported on by Statista, the largest market share for industry specific CRM goes to professional services, covering close to 30% of the CRM market. [1]

CRM Software Statistics

  • Around 75% of decision makers said the pandemic forced them to increase their investment in digital software. [0]
  • Research from Salesforce indicates that CRM software can increase sales by as much as 29% while improving sales forecasting accuracy by up to 32% and improving sales productivity by 39%. [0]
  • Salesforce found that 88% of service teams found gaps in their technology solutions during the pandemic. [0]
  • according to Buyer Zone , 91% of companies with more than 11 employees now use CRM software. [2]
  • Although the use of CRM on a mobile device is still lower than that from a laptop or desktop, the rising use from mobile devices and tablets means that 81% of users are now accessing their CRM software from multiple devices. [2]
  • Spending on software as a service will reach approximately $42 billion and represent 75% of total customer relationship management software spend, continuing the rapid decline of on. [2]
  • We can see that CRM software leads this technology investment, with 44% of businesses planning to increase IT budgets in 2021, up from 38% in 2020. [2]
  • Topping the table are the 47% of businesses planning to increase spending on help desk and customer service software. [2]
  • With 74% of them saying that CRM software has improved their access to customer data!. [2]
  • According to G2 users, the average ROI for implementing a CRM software is 13 months. [3]
  • 91% of businesses with 10 or more employees now use CRM software. [4]
  • Businesses that leverage CRM software see sales increase by 29%, sales productivity increase by 34%, and sales forecast accuracy increase by 42%. [4]
  • Using CRM software can increase sales conversion rates by up to 300%. [4]
  • STATISTIC Beca use CRM software greatly improves data accessibility, sales reps at companies using a CRM are able to shorten their sales cycles by 8 to 14%. [4]
  • 81% of users are now accessing their CRM software from multiple devices. [5]
  • In 2008, only 12% of businesses used cloudbased CRM – This figure has now increased to 87% Contact management (94%), interaction tracking (88%), and schedule/reminder creation (85%). [5]
  • The average ROI for CRM is $8.71 for every dollar spent CRM software can boost sales by 29%, productivity by 34%, and forecast accuracy by 42%. [5]
  • The ROI of a CRM software system, when properly implemented, can exceed 245%. [5]
  • 74% of CRM software users said that their CRM system gave them improved access to customer data. [5]
  • 15% of organizations have replaced all or most of their onpremise customer service applications with softwareasa service solutions, while 24% use SaaS to complement their existing solutions. [6]
  • 83% of senior executives explained that their biggest challenge was getting their staff to use the software. [6]
  • In 2003, it was estimated that over $1 billion had been spent on software that those companies weren’t even using. [6]
  • 22% of business owners believe embracing new technology is the biggest challenge facing their company Tech.co CRM is the fastest growing software marketing. [7]
  • 81% of users are now accessing their CRM software from multiple devices. [7]
  • Advice Contact management (94%), interaction tracking (88%), and schedule/reminder creation (85%) are the top requested CRM software features. [7]
  • Research CRM software can boost sales by 29%, productivity by 34%, and forecast accuracy by 42%.Finances Online CRM applications can increase revenue by up to 41% per sales representative. [7]
  • The ROI of a CRM software system, when properly implemented, can exceed 245%. [7]
  • 74% of CRM software users said that their CRM system gave them improved access to customer data.50% of business owners said CRM increased productivity, 65% increased their sales quota, 40% labor cost reduction, 74% increased customer relationships. [7]
  • 23% of business owners said manual data entry was their biggest difficulty without CRM software, followed by 17% lack of data integration, invalid/ incorrect data 9% and difficulty in tracking sales funnel. [7]
  • The estimated worth of software as a service market in 2021 was approximately $145.5 billion. [12]
  • At a CAGR of 20.9% during the forecast period, the market size of the global contact center software is projected to grow from $24.1 billion to $75.5 billion from 2020 to 2026. [12]
  • In another report, global CRM software market growth is predicted to reach $43.5 billion by 2024. [12]
  • In 2021, Redtail had 61.86% of the CRM program market share with an 8.10 rating 57% of advisory firms worldwide perceived CRM software as the most important program in 2021. [12]
  • Salesforce’s Chinese CRM software market share reached 9% in the first half of 2020 larger than its major rivals. [12]
  • Survey respondents from North America and Europe in 2021 anticipate that, in 2022, an average of 12% of their company’s IT budget will be allocated to both productivity software and industry. [12]
  • In 2019, almost 60% of enterprises in France with 250 employees or more used CRM software. [12]
  • tawk.to had a market share of 21.39% in the global live chats software industry in 2021. [12]
  • CRM software can help to increase sales by up to 29%, as well as improve sales productivity by up to 34% and sales forecasting accuracy by 42%. [13]
  • Salesforce, the largest provider of CRM software, increased its revenue by 26 % in 2017. [13]
  • CRM software leads the technology investment as 44% of businesses are planning to increase their IT budgets in 2021. [13]
  • 46% of salesteams report widespread use of CRM software. [14]
  • The CRM market expanded by a whopping 15.6% in 2018, making it the largest and the fastest growing enterprise application software category. [14]
  • The top 5 CRM software vendors accounted for more than 40% of global sales. [14]
  • Other CRM software vendors control the remaining 58.8% of the market. [14]
  • For every buck you spend on CRM software, you get more than a 700% return. [14]
  • 46% of sales teams report widespread use of CRM software. [14]
  • As of May 2021, industry estimates show that over 91% of companies with more than 10 employees use CRM software. [15]
  • According to data from Gartner’s CRM market analysis, the market value of this software was $48.2 billion in 2018. [8]
  • For 54% of salespeople, the biggest obstacle to obtaining CRM software is its cost. [8]
  • Capterra reports that CRM software boosts both retention and satisfaction rates by 47%. [8]
  • CRMsoftware can improve sales by up to 29%. [9]
  • And while CRM systems exist to help employees better manage customer relations, Normalys reports that fewer than 37% of sales pros actually take advantage of the CRM software their companies have available. [10]
  • And with the increase in the use of sales intelligence tools from 2018 (28%) to 2020 (43%). [16]
  • With these figures in mind, it’s no surprise that 75% of CRM users are open to switching to CRM software to access AI capabilities. [16]
  • 75%of CRM users would consider switching CRM software to access AI capabilities. [16]
  • In fact, 91 percent of companies with more than 11 employees now use CRM software. [18]
  • In fact, 81 percent of CRM software users access their information on multiple devices, like laptops, desktops, smartphones, and tablets. [18]
  • 65% of companies use CRM software. [11]
  • The percentage of CRM users has increased since 2018 when 59% of companies used CRM software, which shows how quickly CRM has revolutionized the market. [11]
  • Apart from being user friendly and easy to manage, companies using CRM software have reported accuracy on contacts data (39%), accuracy on the company’s data (36%), and reporting abilities (30%). [11]
  • 9. 64% of sales experts use CRM software. [11]
  • This projection demonstrates a compound annual CRM software market growth rate of 1.7% between 2020 and the 2025 forecast, or in dollar terms, almost $5 Billion dollars. [1]
  • The CRM failure rate was between 18% and 69% in 2017. [8]
  • As a result, different researchers put the failure rate of CRM between 18% and 69%. [8]
  • If we take the average results of these reports, we end up with a failure rate of around 30% for CRM projects. [8]
  • CRM failure was 50% in 2001, 70% in 2002, 18% in 2005, 31% in 2006, 29% in 2007, and 47% in 2009. [11]
  • Other factors for CRM failure include the lack of business strategy (48%), lack of process change (45%), and lack of executive support (40%). [11]

CRM Adoption Statistics

  • The average CRM user adoption among sales professionals is 73% and the average ROI period is 13 months. [3]
  • Although most businesses are using a CRM, adoption rates are still quite low, with an average adoption rate across industries of 26%. [4]
  • Companies with CRM adoption rates of less than 75% have poorer sales teams’ performance 50% of teams improved their productivity by using a mobile CRM. [5]
  • It’s also the primary reason for the lack of CRM adoption 13% of companies say that using sales technologies in dayto day jobs is more difficult now than 2–3 years ago. [5]
  • Only 47% of businesses with an implemented CRM have an adoption rate of over 90% in the business 17% of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM. [5]
  • Less than 40% of CRM customers have end user adoption rates above 90%. [6]
  • 22% of all reported problems to successful CRM implementation were people related or linked to user adoption. [6]
  • Organizations using mobile business apps achieve a 62% increase in usage and adoption of CRM applications. [6]
  • Companies with CRM adoption rates of less than 75% have poorer sales teams’ performance. [7]
  • Only 47% of businesses with an implemented CRM have an adoption rate of over 90% in the business. [7]
  • CRM adoption in the Asia Pacific is 75.9%, 85.7% in Europe, and 83.6% in America. [12]
  • Only 45.7% of companies reported an adoption rate above the desired 90% in 2018. [8]
  • In a 2018 study by CSO Insights, 45.7% of companies that used CRM had an adoption rate higher than 90%. [8]
  • General CRM adoption has increased from 61.6% in 2013 to 67.8% in 2018. [8]
  • CRM adoption stats have generally increased, with the percentage of companies that have an adoption rate over 75% rising from 61.6% to 67.8% over a five. [8]
  • CRM adoption enhances the quality of communication among sales reps and executives by 56.9%. [9]
  • 92% of sales representatives state quality customer reference data is crucial for CRM adoption. [9]
  • 32% of sales reps spend more than 1 hour each day on manual data entry, due to the lack of CRM adoption. [9]
  • The average adoption of CRMs amongsales professionals is 73 percent. [18]
  • According to Merkle Group Inc., 63% of all CRM projects fail, showing that the above scenario has hindered CRM adoption at nearly twothirds of all CRM. [19]

CRM Latest Statistics

  • Today, CRM technology is set to reach a value of around $128.97 billion in 2028, representing a CAGR of 12.1% in the next 7 years. [0]
  • 79% of business buyers say it’s crucial to interact with a salesperson they deem to be a trusted advisor when making a purchase. [0]
  • 91% of data in CRM systems is predicted to be incomplete, stale, or duplicated each year. [0]
  • 74% of companies say that converting leads into their customers is their top priority. [0]
  • 74% of respondents say that CRM solutions give them better access to customer data, allowing for more personalized service. [0]
  • 65% of businesses adopt CRM technology within the first 5 years of launch. [0]
  • Zendesk found that around 64% of customers started using a new channel for customer service in 2020, and they increasingly want consistent experiences across every platform. [0]
  • 80% of companies reported having to make changes to their support technology in 2020, including adding new features and capabilities to their CRM solution CRM technology is rapidly becoming a table stakes feature in all business technology. [0]
  • According to industry estimates from Grandview Research, more than 91% of companies with 10 or more employees use a CRM to manage conversations with customers. [0]
  • Although sales teams are often considered top users of CRM technology, they only spend around 18% of their time checking out CRM insights. [0]
  • Additionally, sales teams might be spending around 35.2% of their time on actions unrelated to sales and customer service. [0]
  • 64% of companies say CRM tools are impactful, or very impactful. [0]
  • A report on the State of Sales by LinkedIn found that 64% of companies consider CRM technology to be either impactful or very impactful. [0]
  • Additionally, sales teams using CRMs also showed a 17% higher job satisfaction. [0]
  • Around 22% of salespeople say they don’t know what a CRM is, and 40% of companies don’t use a CRM at all. [0]
  • Currently, Salesforce is growing its revenue at a rate of 23.2% annually. [0]
  • Around 50% of teams are using data for accurate forecasts, and high performing sales teams are more likely to baser their forecasts on data. [0]
  • Around 92% of teams say they use a database to store customer information. [0]
  • Around 82% of the companies surveyed in a recent report say they use their CRM systems for sales reporting and process automation. [0]
  • 74% of companies say CRM technology gives better access to customer data. [0]
  • Around 72% of companies say that using a CRM gives them access to better customer data. [0]
  • The improved data accessibility offered by CRM technology can reduce the complexity of the sales cycle by 8. [0]
  • CRM decision makers also claim that they benefit from a 14.6% increase in productivity when using social and mobile CRM. [0]
  • Around 92% of companies believe the technology is crucial to achieving their goal of “customer centricity” and delivering more meaningful brand relationships. [0]
  • In the age of customer experience, around 47% of CRM users say CRM technology has a massive impact on their customer satisfaction rate. [0]
  • The HubSpot State of Marketing report indicates that 75% of companies believe it’s increasingly important to close more deals for their teams, and 48% want to improve the efficiency of sales funnels. [0]
  • 69% claim to want to turn more contacts into customers, and 33% say increasing revenue from existing customers is a priority. [0]
  • 81% of users say they frequently access their technology from more than one device. [0]
  • The same report suggests that Salesforce already owns around 50% of the cloud QCRM space. [0]
  • Around 68% of customers say its important for customer service agents to be familiar with their service history – something that CRM can offer. [0]
  • Additionally, 73% say they’re likely to switch brands if consistent service can’t be provided. [0]
  • Other challenges that teams want to overcome include a culture not aligned around customer needs (39%), and missing platforms for managing data (35%). [0]
  • Zendesk found that personalized experiences drives loyalty, and 52% of loyal customers will go above and beyond to buy from their favorite brands, even if that means spending more. [0]
  • Now, 77% of agents also say their job is more strategic and requires more data than it did 2 years ago. [0]
  • Additionally, 81% of decision makers are accelerating their digital initiatives following the pandemic. [0]
  • 47% of users polled in a Capterra study said that customer satisfaction significantly improved, along with customer retention when they were using a CRM system. [0]
  • Users of the CRM also saw a 45% increase in sales revenue, and a 39% improvement in cross selling and upselling success. [0]
  • Statistics from Forester have shown that 50% of teams improved their productivity by using a mobile CRM. [2]
  • A Nucleus Research report finds that for companies using a mobile CRM, 65% are achieving their sales quotas. [2]
  • While only 22% of reps using non mobile CRM have reached the same targets. [2]
  • In 2008, only 12% of businesses used cloudbased CRM This figure has now increased to 87%!. [2]
  • For example, only 15% of new customers subscribed to SuperOffice’s cloud CRM in 2010. [2]
  • Today, our cloud CRM is sold to 97% of our customers. [2]
  • Nearly 60% of organizations increased IT spending in 2020. [2]
  • It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2021, which makes a lot of sense given email’s consistently highly rated ROI of a $51 return on every $1 spent. [2]
  • We live in a world where 60% of consumers begin their product research with one or more search engines before heading to a particular website and they will use mobile devices, laptops and desktops to search for products they are interested in. [2]
  • Broken down this statistic showed that 91% of businesses with over 11 employees now use CRM, compared to 50% of those with 10 employees or less. [2]
  • 48% of companies report that improving their CRM sales funnel is one of their top sales priorities this year. [3]
  • 22% of salespeople still don’t know what a CRM is. [3]
  • HubSpot State of Inbound ‘16 ‍6) 40% of salespeople still use informal methods like spreadsheets and email programs to store customer data. [3]
  • CRM applications can help increase sales by up to 29%, sales productivity by up to 34% and sales forecast accuracy by 42%. [3]
  • 74% of users said their CRM system gave them improved access to customer data. [3]
  • Data accessibility for salespeople shortens their sales cyclesby 8. [3]
  • 65% of businesses adopt a CRMwithin their first five years. [3]
  • Sales reps saw their productivity increaseby 26.4% when adding social networking and mobile access to CRM applications. [3]
  • 81% of CRM users access their CRM using multiple types of devices, including laptops, desktops, smartphones, and tablets. [3]
  • 24% more sales reps achieve annual sales quota with mobile access to their CRM. [3]
  • 47% of polled CRM users said that their CRM had a significant impact oncustomer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. [3]
  • CRM users are most satisfied with the contact and account management that CRM systems provide, with an average user satisfaction score of 88%. [3]
  • In a single year, the number of CRM products on G2’s websites went from 178 to 394, a 121.3% increase year over year. [3]
  • Research shows that, on average, 65% of salespeople who adopt mobile CRM meet their sales quotas. [4]
  • Only 22% of salespeople who don’t leverage mobile CRM meet their quotas. [4]
  • A recent study reported that 65% of CRM users consider ease of use to be the most important requirement when selecting a CRM solution. [4]
  • 75% of businesses do not have a defined and functioning process for lead nurturing. [4]
  • Survey data indicates that 64.2% of companies using a CRM rate the technology as “impactful” or “very impactful” to their ability to produce great results and grow their businesses. [4]
  • 91% of companies with more than 11 employees use a CRM system. [5]
  • CRM can boost conversion rates by 300%. [5]
  • 50% of teams improved their productivity by using a mobile CRM CRM applications can increase revenue by up to 41% per sales representative CRM are known to improve customer retention, by as much as 27%. [5]
  • A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95% 73% of customers point to customer experience as an important factor in their purchasing decisions. [5]
  • 22% of business owners believe embracing new technology is the biggest challenge facing their company. [5]
  • 46% of sales teams report widespread use of CRM systems 91% of companies with more than 11 employees use a CRM system. [5]
  • When considering which CRM to use, businesses consider 65% ease of use, 27% schedule management, and 18% data snapshot capability 13% of companies say that investing in CRM is one of their top sales priorities. [5]
  • CRM applications can increase revenue by up to 41% per sales representative CRM can boost conversion rates by 300%. [5]
  • Effective sales organizations are 87 percent more likely to be consistent users of CRM or another system of record. [5]
  • 87% improvement in sales, 74% increase in customer satisfaction, 73% improvement in business efficiency. [5]
  • 50% of business owners said CRM increased productivity, 65% increased their sales quota, 40% labor cost reduction, 74% increased customer relationships. [5]
  • Customers spent 19% more at a company when they felt they belonged to that company’s online community. [5]
  • 87% of consumers reported willingness to make a purchase based purely on a company’s stance on social matters. [5]
  • 43% of CRM users only use less than half the features of their CRM system 32% of sales representatives spend more than an hour each day on manual data entry. [5]
  • 22% of business owners believe embracing new technology is the biggest challenge facing their company 23% of business owners said manual data entry, followed by 17% lack of data integration, and. [5]
  • CRM are known to improve customer retention, by as much as 27%. [5]
  • A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95%. [5]
  • Loyal customers spend 67% more than new customers. [5]
  • Businesses have a 60% to 70% chance of selling to an existing customer. [5]
  • 83% of Fortune 500 companies are Salesforce customers. [5]
  • Hubspot’s total revenue was $186.2 million, up 29% compared to Q4’18. [5]
  • Zoho is a private company, so valuation is hard to say, but it’s estimated to be between $5 billion and $15 billion. [5]
  • Productivity increases by 14,6% when sales people have mobile access to their CRM. [6]
  • 91% of companies with more than 11 employees use a CRM system, compared with 50% of companies employing fewer than 10 people. [6]
  • 67% of CRM customers said that finding time to evaluate systems was a major problem. [6]
  • 65% of an average sales rep’s time is spent doing things apart from selling. [6]
  • 49% of CRM projects fail. [6]
  • Less than 37% of sales reps actually use their company’s CRM system. [6]
  • Between 25% and 60% of CRM projects fail to meet expectations, according to studies conducted over the past decade. [6]
  • 43% of CRM customers use fewer than half the features they have on their CRM. [6]
  • Only about 50% of the CRM features paid for by businesses, are actually used. [6]
  • 72% of CRM customers indicated they would trade functionality for ease of use. [6]
  • 51% of CRM customers cited data synchronization as a major issue. [6]
  • CRM increases sales (by up to 29%), improves productivity(by up to 34%) and boost forecast accuracy (by 40%). [6]
  • Per sales person, a CRM can increase revenue by 41%. [6]
  • CRM are known to improve customer retention, by as much as 27%. [6]
  • 42% of sales people now use mobile devices, however, 4 out of 5 are only using basic productivity apps such as email, and only 1 in 5 companies have tried to apply mobility to their business processes. [6]
  • 65% of sales reps at companies that have adopted mobile CRM have achieved sales quotas, versus only 22% from companies that have not implemented a mobile strategy which is an increase in 59% in sales performance. [6]
  • 82% of sales reps who use a mobile CRM solution claim that it had improved the quality of their data. [6]
  • Organizations using mobile business apps achieve a 74% increase in customer satisfaction due to faster response to requests and inquiries. [6]
  • Organizations using mobile business apps notice a 74% improvement of business process efficiency. [6]
  • Organizations using mobile business apps achieve a 77% boost of productivity and efficiency of frontline employees. [6]
  • 56.8% of employees use their personal technological devices at work. [6]
  • 42% of service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces and multiple business applications. [6]
  • Nucleus Research CRM can boost conversion rates by 300%–Finances Online. [7]
  • 50% of teams improved their productivity by using a mobile CRM – Forrester CRM applications can increase revenue by up to 41% per sales representative – Finances Online CRM are known to improve customer retention, by as much as 27% –. [7]
  • A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95%–Bain & Company 73% of customers point to customer experience as an important factor in their purchasing decisions – PWC. [7]
  • 32% of CRM users belong to the service industry, followed by IT at 13% and manufacturing companies also at 13%. [7]
  • 46% of sales teams report widespread use of CRM systems. [7]
  • 91% of companies with more than 11 employees use a CRM system. [7]
  • When considering which CRM to use, businesses consider 65% ease of use, 27% schedule management, and 18% data snapshot capability.13% of companies say that investing in CRM is one of their top sales priorities. [7]
  • In 2008, only 12% of businesses used cloud based CRM – This figure has now increased to 87%. [7]
  • CRM can boost conversion rates by 300%.Finances Online). [7]
  • Effective sales organizations are 87 percent more likely to be consistent users of CRM or another system of record.Nutshell 87% improvement in sales, 74% increase in customer satisfaction, 73% improvement in business efficiency. [7]
  • 50% of teams improved their productivity by using a mobile CRM. [7]
  • 84% of customers believe the experience a company provides is as important as its products and services. [7]
  • 69% of customers expect a connected experience when they engage with a company. [7]
  • 78% of customers now expect consistent interactions across departments. [7]
  • 94% of customers look to make a purchase from the same source they have previously.Tech.co). [7]
  • Only 49% of US consumers believe companies provide a good customer experience. [7]
  • 73% point to customer experience as an important factor in their purchasing decisions. [7]
  • 52% of consumers agree that companies need to take action on customer feedback. [7]
  • 38% of consumers believe reviews to be the most helpful resource when making a purchasing decision.Tech.co). [7]
  • 40% of customers insisting they don’t care whether or not a human helps them.68% of customers decide to leave a business due to perceived indifference towards them. [7]
  • 80% of consumers are more likely to make a purchase from a company offering a personalized experience. [7]
  • 90% believe that personalization makes a site intrinsically more appealing. [7]
  • Customers spent 19% more at a company when they felt they belonged to that company’s online community. [7]
  • 87% of consumers reported willingness to make a purchase based purely on a company’s stance on social matters. [7]
  • 76% said they would decline to do business with a company if it held views and supported issues that conflicted with their beliefs. [7]
  • 22% of sales professionals are still unsure about what CRM is. [7]
  • 43% of CRM users only use less than half the features of their CRM system. [7]
  • 32% of sales representatives spend more than an hour each day on manual data entry. [7]
  • 13% of companies say that using sales technologies in dayto day jobs is more difficult now than 2–3 years ago. [7]
  • 22% of business owners believe embracing new technology is the biggest challenge facing their company.Tech.co). [7]
  • 40% of small to medium enterprises without a CRM say they lack the resources to implement one and 38% also say they lack the required IT skills. [7]
  • 23% of businesses insist paperwork and communications are their most time. [7]
  • 34% of SMEs without a CRM cite resistance to change as an obstacle. [7]
  • 17% of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM. [7]
  • CRM are known to improve customer retention, by as much as 27%.Trackvia). [7]
  • A mere 5% increase to your customer retention efforts can increase profits by between 25% and 95%. [7]
  • Loyal customers spend 67% more than new customers. [7]
  • Businesses have a 60% to 70% chance of selling to an existing customer. [7]
  • 83% of Fortune 500 companies are customers. [7]
  • ‘s total revenue was $186.2 million, up 29% compared to Q4’18. [7]
  • Zoho is a private company, so valuation is hard to say, but it’s estimated to be between $5 billion and $15 billion. [7]
  • That is a 5.5% rise from 2021. [12]
  • The 2017 2022 Compound Annual Growth Rate for the analytics and business intelligence segment is expected to reach 3.3%. [12]
  • The penetration rate of cloud collaboration SaaS in China was 76% in 2020, the highest among the leading SaaS segments in the country. [12]
  • Using multiple providers increased annual operational costs by 56%. [12]
  • 54% of survey respondents in the US said they used a commercial application for business intelligence. [12]
  • 44.4% of survey respondents providing management consulting services said they used a commercial application for business intelligence. [12]
  • 43.7% declared using commercial applications for business intelligence instead of homegrown solutions. [12]
  • In another report, 45% of survey respondents in 2021 said they used microservices in data analytics/business intelligence applications. [12]
  • 55% of the US respondents indicated managing Salesforce or other CRM applications in 2021. [12]
  • The largest segments of Oracle NetSuite CRM customers are in the United States (82.4%), followed by the United Kingdom (8.2%). [12]
  • 31.1% of NetSuite’s customers come from the professional services industry. [12]
  • In 2021, about 62% of Salesforce CRM customers are in the US, including Walmart Inc., UnitedHealth Group Incorporated, and McKesson Corporation. [12]
  • 30% of Salesforce CRM customers are from the professional services industry. [12]
  • CRM had 36% minor impact, 33% moderate impact, $13 major impact, and 18% no impact. [12]
  • A survey revealed that 43% of the RIAs considered investing in performance reporting and CRM tools. [12]
  • The Philippines is where most users (51.7% of users). [12]
  • 72.0% of global internet users aged 16 64 use social media for researching brands and. [12]
  • the highest is in Kenya (85.5%). [12]
  • 67.1% of the global population are unique mobile phone users; that is 5.29 billion people. [12]
  • There are 4.55 billion (57.6%). [12]
  • Of the companies surveyed, almost 60% claimed their productivity benefited from a bot’s installation. [12]
  • Nearly 30% said to have saved time. [12]
  • Mobile business app users experienced an 87% sales improvement, a 74% customer satisfaction increase, and a 73% business process efficiency improvement. [12]
  • 65% of CRM sales reps that use mobiles reach their sales target. [12]
  • Only 22% of non mobile using CRM reps do the same. [12]
  • As of August 2021, Intercom had a 45% integration reach, making it the most popular mobile CRM SDK. [12]
  • Zendesk ranked second with a 6% integration. [12]
  • Worldwide Enterprise Applications Revenue Grew 4.1% in 2020 as Organizations Responded to the Pandemic with Investments in Digital Resiliency,. [12]
  • 46% of sales teams report extensive use of CRM systems. [13]
  • 22% of salespeople don’t actually know what a CRM is. [13]
  • 40% of salespeople don’t use a CRM. [13]
  • In 2018, 13% of companies say investing in a CRM is a top priority for sales this year. [13]
  • 65% of companies start using a CRM system within the first five years of business. [13]
  • In 2021, 87% of businesses access the CRM system through a cloud based solution using multiple devices, like laptops, desktops, smartphones, and tablets. [13]
  • This number was 12% in 2008 as businesses earlier preferred on. [13]
  • Effective sales teams are 81% more likely to be consistent CRM users. [13]
  • 74% of CRM users said that their CRM gave them improved access to important customer data. [13]
  • On average, improved data accessibility offered by a CRM can reduce the sales cycle by 8–14%. [13]
  • CRM decision makers claim a productivity gain of 14.6% from mobile CRM capabilities and 11.8% from social CRM. [13]
  • 24% more sales reps will achieve their annual sales quota thanks to mobile CRM access. [13]
  • 47% of CRM users said that it’d had a significant impact on customer retention. [13]
  • 47% of users said that their CRM had a strong impact on customer satisfaction. [13]
  • 75% of companies say that closing more deals is a top priority this year. [13]
  • 48% of companies say that improving the efficiency of sales funnels is a top sales priority. [13]
  • 40% of companies say that getting a response from prospects is more difficult now than it was 3. [13]
  • 31% of companies say that engaging in multiple company decisionmakers in the buying process is more difficult now than 3. [13]
  • 30% of companies say that closing deals are more difficult now than 3. [13]
  • 13% of companies say that the daily use of sales technologies is more difficult now than 3. [13]
  • 91% of companieswith more than 11 employees already use CRM. [14]
  • Firms using CRMsincrease their sales by 29%on average. [14]
  • CRM can improve theaccuracy of reports by 42%. [14]
  • 48% of consumers between the 18 24 age groupclaim thatAI makes customer service even better. [14]
  • 72.9% of CRM spending was on Softwareasa. [14]
  • It now owns about 1% of global smartphone shipments. [14]
  • Companies that use CRM saw their salesincreaseby up to 29%. [14]
  • Salespeople saw productivity increase by 30% once they had mobile access to CRM. [14]
  • Salesforce) CRM increases forecast accuracy by up to 42%. [14]
  • Just 13% of firms say investing in CRM is their top sales priority for 2019. [14]
  • The majority of companies (75%). [14]
  • About 27% of them think that their top priority should be to train sales teams. [14]
  • Almost 25% say that improving existing sales technology should be their main goal for 2019. [14]
  • Only 18% of them have a 4 or 5. [14]
  • 22% of salespeople still ask themselves, “Why is CRM important?”. [14]
  • 84% of those companies have less than 1000 employees. [14]
  • 29% of them currently do CRM with the help of… Outlook. [14]
  • SelectHub) 32% of firms that want to buy CRM platforms are in the service industry. [14]
  • 13% of IT companies want to invest in CRM. [14]
  • 10% of finance companies want to do the same. [14]
  • Only 3% of healthcare companies are interested in CRM. [14]
  • The other 13% still prefer CRM on. [14]
  • 10 years ago, only 12% of businesses used cloud CRM. [14]
  • 78% of firms without mobile CRM don’t meet their quotas. [14]
  • Without any CRM, 79% of clients fail to convert. [14]
  • Social CRM boosts retention by 26%. [14]
  • 28% of companies have already adopted AI in their CRM. [14]
  • While CRM excels at facilitating customer service, 82% of companies use CRM systems for sales data to track and enhance customer interactions. [15]
  • As the pandemic took hold and companies had to start providing customer service remotely, 80% of customers reported that they were more likely to switch to a competitor after only one bad experience. [15]
  • As of 2020, 35% of companies that previously ranked digital customer experience as a low priority said they were now adding more service across channels. [15]
  • According to a 2020 survey, 52% of businesses say their CRM system isn’t functioning well enough and is losing their organization revenue. [15]
  • Thus, 88% of businesses plan to increase their use of AI with their CRM system within the next two years. [15]
  • However, only 51% of customers feel that companies do so, leaving a large gap of dissatisfied customers. [15]
  • According to a 2020 study, 78% of customers expect to have consistent interactions with a company, no matter what department they are talking to. [15]
  • However, 59% of customers say that this expectation is not met. [15]
  • Studies have shown that gaining loyal customers can increase profits by anywhere from 25% to 95%. [15]
  • In a 2020 study using data from Bumped, Columbia Business School found that using customer retention strategies increased profits by an average of 40% across multiple industries. [15]
  • In 2008, 12% of the businesses that used CRM used a cloud. [8]
  • By 2017, that figure had increased to 87%. [8]
  • Only 22% of companies using non mobile CRM have met their sales quotas compared to 65% of those that do use mobile CRM systems. [8]
  • Companies that use CRM successfully have improved sales by 29%. [8]
  • Around 72.9% of total CRM spending was on SaaS. [8]
  • SaaS is expected to grow to 75% of total CRM spending during 2019. [8]
  • 91% of US businesses with more than 10 employees now use CRM. [8]
  • IBM reports that in 2008 most businesses that used CRM systems 88% of them operated these systems on. [8]
  • As a result, by 2017, 87% of companies that used CRM had transferred these systems to the cloud. [8]
  • In 2017, 25.3% of participants surveyed by CSO Insights agreed that their CRM system had significantly improved the productivity of their sales team. [8]
  • A study conducted by CSO Insights indicates that, in 2017, 25.3% of respondents agreed that their CRM system significantly boosted the productivity of their salespeople. [8]
  • Furthermore, 22.4% somewhat agreed with this statement, while 30.3% disagreed. [8]
  • Nearly 50% of these teams admitted their operations required major redesigns or improvements. [8]
  • For 13% of companies, investing in a CRM system is the top sales priority for 2019. [8]
  • In the report, only 13% of these companies identified investing in a CRM as their top priority. [8]
  • 65% of companies start using a CRM system in their first five years of business. [8]
  • Data from 2015 provided by shows that over half of companies 65%, to be precise implement a CRM system within their first five years of doing business. [8]
  • 27% of sales professionals spend over an hour a day on data. [8]
  • Bearing this in mind, HubSpot’s CRM statistics reveal that 27% of salespeople use over an hour of their office time every day on data entry, which emphasizes the need for a CRM. [8]
  • Sales reps spend only 17.9% of their time on CRM systems. [8]
  • reports that sales representatives only use 17.9% of their work time working with CRM systems. [8]
  • Over half of that time (9.1%). [8]
  • To put things into perspective, nearly two thirds (64.8%). [8]
  • In 2016, 22% of sales professionals weren’t sure what CRM was. [8]
  • revealed a surprising and worrying fact in its 2016 State of Inbound report Around 22% of surveyed sales professionals weren’t sure what CRM was. [8]
  • 45% of surveyed organizations used CRM to store customer data in 2016. [8]
  • As per HubSpot’s 2016 research, only 45% of respondents said their organization used CRM to store customer and lead data. [8]
  • This is a significant jump from 2015, when 23% of organizations used CRM for data storage. [8]
  • The use of informal tools for data storage rose from 24% to 40% in the same time period. [8]
  • One third of CRM users spend from three to five hours per week using CRM, while 24% spend more than 10 hours per week. [8]
  • In 2015, 80% of respondents claim they implemented their CRM in 18 months or less. [8]
  • Companies that use CRM successfully have improved their sales by 29%. [8]
  • Salesforce stats show that successful CRM implementation can boost sales by 29%, increase sales productivity by 34%, and sharpen sales forecast accuracy by 42%. [8]
  • By using CRM, customer retention and satisfaction rates increase by 47%. [8]
  • Conversion rates can rise by up to 300% using CRM. [8]
  • The stats we have say yes proper CRM implementation can lead to an increase in conversion rates of up to 300%. [8]
  • Customers spend between 20% and 40% more if they’re engaged by a company using CRM, 2017 data shows. [8]
  • When a company that uses CRM engages a customer, they are likely to spend 20 40% more on their next purchase with the same company. [8]
  • This translates into an impressive 771% ROI. [8]
  • 34.6% of sales professionals say that CRM tools have a significant impact on their company’s bottom line. [8]
  • Only 22% of companies using non mobile CRM meet their sales quotas compared to 65% of those that use mobile CRM systems. [8]
  • Research by InnoPpl shows that 65% of companies that use mobile CRM meet their quotas, compared to 22% of those that use non. [8]
  • According to the report, customer satisfaction will surpass price and quality in terms of importance by 2020. [8]
  • Results from this report point out that 86% of customers are willing to pay 25% more for a better customer experience. [8]
  • Salesforce grew by 23.2%, increasing its revenues from $7.6 billion in 2017 to $9.4 billion in 2018. [8]
  • Meanwhile, Adobe grew by 21.7%, with a revenue increase from $2 billion to $2.4 billion in the same period. [8]
  • To achieve this, Salesforce would have to grow by 12% annually for 16 years in a row. [8]
  • 92% of businesses claim that CRM played an important role in achieving their income goals. [9]
  • 47% of CRM users state that CRM technology has an immense impact on their customer satisfaction rate. [9]
  • 92% of customers say they would leave a company altogether after two or three negative interactions. [9]
  • 91% of companies with ten or more employees use a CRM to handle conversations with customers. [9]
  • Sales teams using CRM confirmed that job satisfaction increased by 17%. [9]
  • 64% of companies believe CRM technology to be very impactful. [9]
  • Top requested CRM features are contact management (94%), track integrations (88%), scheduling/reminders (85%). [9]
  • 82% of companies use CRM for reporting sales. [9]
  • 65% of companies invest in a CRM system within the first five years of business. [9]
  • 72% of businesses say that the use of CRM offers them access to better customer data. [9]
  • Conversion rates may increase up to 300% using a CRM. [9]
  • CRM systems enhance customer retention rates, leading to a profit gain ranging from 25% to 85%. [9]
  • CRM systems have the potential to increase revenue by 29%. [9]
  • 74% of CRM users stated that their CRM provided them with essential customer data. [9]
  • Access to improved data can reduce the sales cycle by 8. [9]
  • 47% of companies stated that CRM had a massive influence on the satisfaction of their customers. [9]
  • Companies can slash lead costs by 23% by using CRM. [9]
  • The CRM system can boost the reports’ accuracy by 42%. [9]
  • CRM has an impact on work performance – the productivity of employees is increased by 15%. [9]
  • 72% of CRM users prefer the ease of use over functionality. [9]
  • 51% of CRM users think that data synchronization is the major CRM issue. [9]
  • On average, businesses use only 50% of all CRM features that they are paying for. [9]
  • 43% of CRM users use less than half of the features provided by their CRM system. [9]
  • 13% of businesses claim that investing in a CRM system is one of their primary sales goals. [9]
  • Income from CRM can rise by up to 41% per salesperson. [9]
  • 73% of customers state they are prone to switch brands if consistent service cannot be provided. [9]
  • 68% of customers think that a critical factor for customer service employees is to know about their service history. [9]
  • 52% of companies think that CRM can help them create more effectiveteamworkbetween their departments. [9]
  • 52% of loyal customers will go above and beyond to buy from their favorite brands, even if that means spending more money. [9]
  • 88% of service teams found gaps in their technology solutions during the pandemic. [9]
  • Following the pandemic, 81% of companies advance their digital initiatives. [9]
  • By the end of 2021, 87% of digital solutions are supposed to be set up in the cloud. [9]
  • 47% of users stated that customer satisfaction and retention drastically improved when using a CRM system. [9]
  • CRM users experience a sales revenue increase of up to 45%. [9]
  • Using a CRM system can help increase cross selling and upselling revenue by 39%. [9]
  • Customers are inclined to pay a premium price ranging from 13% to 18% for luxury services. [9]
  • 49% of customers were impulse buying after receiving a greater customized experience. [9]
  • 72% of satisfied customers will gladly share experiences with six or more people. [9]
  • 13% of unhappy customers will share their negative experiences with 15 people or sometimes even more. [9]
  • 80% of people value customer service as much or more than the company’s products or services. [9]
  • In 2021, 60% of interactions between a company and a customer were online, with 40% being in. [9]
  • 84% of customers state that a business gains their trust and loyalty if it sees them as a real person instead of just a number. [9]
  • 84% of consumers are more loyal to companies that have strong data security controls. [9]
  • 91% of customers who are Millenials and Gen Z generation members are prone to trust organizations with their personal information if they know how it leads to a better user experience. [9]
  • 68% of customers are likely to participate in online chat rooms or forums. [9]
  • 78% of salespeople who interact in social selling outperform their peers. [9]
  • 92% of businesses tweet at least once a day. [9]
  • 21% of customers follow their favorite brands on varioussocial media platforms. [9]
  • Social CRM can enhance customer retention by as much as 27%. [9]
  • The growth in Twitter interaction has reached 250% in the last two years. [9]
  • Because of the COVID 19 pandemic, digital sales increased by 18%, and 14% of buyers. [9]
  • The gain in productivity related to social CRM functions is 8%. [9]
  • 64% of Twitter users count on a reaction from organizations within an hour. [9]
  • Depending on the context, 76% of customers require to have interaction on different channels. [9]
  • Only 28% of organizations are satisfied with their tools to create a shared, centralized view of customers across business units within organizations. [9]
  • in CRM are predicted to grow more than 250% in the following few years. [9]
  • On average, 63% of companies struggle with a CRM system. [9]
  • On average, 69% of CRM implementation fails to meet its goals because of a lack of planning for the whole implementation process. [9]
  • 22% of salespeople still do not understand what a CRM is. [9]
  • To this day, 40% of salespeople use informal techniques like Excel spreadsheets and email applications to save purchaser data. [9]
  • 72% of sellers must have multiple displays or windows open at once to coordinate a sales process. [9]
  • The leading CRM risk factors are lack of cross functional coordination (50%), no CRM business strategy (48%), and lack of process change (45%). [9]
  • 85% of sellers admit having made likely embarrassing mistakes due to incorrect CRM data. [9]
  • Adopting mobile CRM solutions contributes to an increase in sales productivity by 14.6%. [9]
  • Companies with mobile CRM are more efficient, achieving 65% of sales quotas, whereas companies without mobile CRM meet only 22% of sales quotas. [9]
  • 81% of companies operate their CRM with the use of multiple devices. [9]
  • 61% of organizations think that mobile CRM is now a mainstream method for connecting with their customer base. [9]
  • In Europe, only 34% of companies use mobile CRM. [9]
  • On Cyber Monday in 2020, 54% of buyers used their mobile devices to browse and buy products. [9]
  • A poorly designed website on a mobile device can cause 57% of customers not to recommend this business to their peers. [9]
  • If a website is not mobile friendly, 50% of customers will stop visiting it, even if they like the business. [9]
  • 52% of all the traffic on the internet now occurs on mobile devices. [9]
  • 55% of sales reps state that the most crucial CRM feature is its ease of use. [9]
  • CRM systems can cause growth in sales productivity by up to 34%. [9]
  • 48% of businesses state that enhancing their CRM sales funnel is one of their dominant sales priorities this year. [9]
  • Companies can expect to see a 29% boost in sales with the effective implementation of a CRM system. [9]
  • It can also improve sales productivity by up to 34%. [9]
  • Sales forecast accuracy is raised by 42% by using CRM. [9]
  • 33% of small businesses use some form of web. [9]
  • 13% of smallbusinesses planon investing in a CRM system. [9]
  • 92% of users say that CRM is essential to their revenue goals. [9]
  • 80% of customers are likely to support businesses with personalized customer support. [9]
  • In fact, according to recent research from Software Advice, 74% of users surveyed reported that their CRM systems gave them “improved access to customer data.”. [10]
  • Additional studies suggest that mobile CRM can increase employee productivity by as much as 15%. [10]
  • Furthermore, a study from Nucleus Research concluded that when salespeople enjoy good data accessibility, the sales cycle is shortened by 8 to 14%. [10]
  • First of all, Salesforce recently reported that CRM systems can help increase sales by a whopping 29%. [10]
  • The same research also showed that customer relationship management can boost sales productivity by 34% and sales forecast accuracy by 42%. [10]
  • A study from the Aberdeen Group shows that sales teams that are productive and have effective workflows are 81% more likely to be making consistent use of CRM systems. [10]
  • It shows 48% of companies report that improving their CRM sales funnel is among their list of top priorities for this year. [10]
  • On that same note, HubSpot’s “Not Another State of Marketing Report” contained research showing that 13% of companies say investing in CRM is one of their overall top priorities. [10]
  • A compilation of research published by Finances Online states that CRM can boost conversion rates by a staggering 300% and increase revenue by up to 41% per sales representative. [10]
  • Additionally, Finances Online reported that sales professionals can use customer relationship management to reduce lead costs by 23%, while improving customer retention by 27%. [10]
  • Even more than that, a significant 47% of users reported that CRM “greatly improved their customer retention rates” in a recent Nutshell release. [10]
  • Another 47% of respondents also said it made a significant impact on customer satisfaction rates. [10]
  • Finally, 48% of sales teams heavily utilize CRM to improve operations, according to CSO Insights’ 2018 “Sales Optimization Study.”. [10]
  • Going further, 54% of businesses reported viewing CRM tools as impactful to their bottom line in a 2016 Business. [10]
  • And according to Nucleus, the average ROI per dollar spent on customer relationship management is even higher, at $8.71. [10]
  • IBM also reports that a CRM system, when properly implemented, can net a massive 245% ROI, overall. [10]
  • In addition, an overwhelming majority of companies (91%). [10]
  • And another 46% of sales teams report “widespread use of CRMs,” as shown in a study by Entrepreneur.com. [10]
  • Finally, G2 recently reported that the number of CRM products on its site had increased from 178 to 394 (a 121.3% jump). [10]
  • In fact, investing in customer loyalty by just 5% can increase your profits by as much as 95%. [10]
  • And data from SuperOffice shows that 61% of companies now view mobile CRM as a “mainstream method for tapping into their customer base.”. [10]
  • After all, 87% of customers shop through their mobile devices and use them to interact with brands, according to this Nielsen report. [10]
  • Meanwhile, this presentation shows that 65% of sales reps who adopted mobile CRM were able to meet their sales targets . [10]
  • The SuperOffice study also reported that users of mobile business applications experienced an 87% increase in sales, as well as 74% and 73% improvements in customer satisfaction and business efficiency rates, respectively. [10]
  • A panel of company “decision makers” told Nucleus Research that mobile CRM increased their productivity by 14.6%, while a Forrester Research study showed that a full 50% of businesses reported using it to boost productivity. [10]
  • And on the same topic of productivity, 48% of CRM users work from their smartphones, while another 45% also utilize tablets, according to ForceManager. [10]
  • Finally, 24% more sales reps report being able to achieve annual sales quotas when they have access to mobile CRM solutions. [10]
  • In 2008, only 12% of CRMusing businesses utilized a cloud. [10]
  • But in 2012, that number had jumped all the way up to 87%. [10]
  • According to Twitter’s internal research, customer interactions on the social media platform have increased by an enormous 250% in the past two years. [10]
  • Furthermore, 86% of customers report the expectation to hear back from companies on Twitter when they lodge a complaint there. [10]
  • A research report from Adweek also supports this idea, showing that 25% of social media users expect businesses to reply to their complaints within one hour. [10]
  • Going even further on how social CRM improves employee efficiency, 26.4% of sales reported an increase in productivity since adding mobile and social CRM capabilities to their apps, according to Nucleus. [10]
  • According to data from Capterra, in fact, a full 65% of businesses implement a customer relationship management solution within their first five years of existence. [10]
  • The majority of those surveyed (65%). [10]
  • Schedule management and “data snapshot capability” came in second and third, at 27% and 18%, respectively. [10]
  • They include contact management at 94%, interaction tracking at 88% and schedule / reminder creation at 85%. [10]
  • For starters, 84% of customers say the experience a company offers is every bit as important as the products or services they sell. [10]
  • Another 69% of shoppers also report the expectation of receiving a “connected experience” when they engage with a company. [10]
  • And 78% of customers expect consistent interactions across departments. [10]
  • But research also shows that 94% of customers are looking to make repeat purchases from the same store. [10]
  • Epsilon reports that an overwhelming 80% majority of consumers are more likely to make repeat purchases when brands offer a personalized experience. [10]
  • Meanwhile, this presentation shows that 90% of respondents said personalization makes a sales website more appealing. [10]
  • In fact, a Cone Communications study found that 87% of shoppers say they are more willing to buy from companies whose stance on social matters they share. [10]
  • During that same study, another 76% of consumers said they would refuse to do business with a company that held or supported stances and beliefs that conflicted with their own. [10]
  • To start, Hubspot’s “The State of Inbound 2016,” concluded that 22% of sales professionals are still unsure about what CRM even is. [10]
  • The same study also said data synchronization is a “major issue” for 51% of CRM users. [10]
  • And yet another report, this one by SalesFlare, says 43% of CRM users only utilize less than half of the features included in their CRM platform. [10]
  • And the Normalys report says that 32% of sales reps spend more than an hour each day on manual data entry. [10]
  • Did you know that 65% of sales professionals use CRM tools?. [16]
  • Not to mention, almost half (47%). [16]
  • Perhaps that’s why 74% of businesses describe sales tools as “extremely critical or critical in closing deals.”. [16]
  • A recent study shows that 53% of top performing salespeople are confident in their CRM data. [16]
  • Of the non top performers, only 32% are confident in the numbers. [16]
  • This includes contact management (94%), track interactions (88%), and scheduling/reminders (85%). [16]
  • 26% of CRM users ask for pipeline or funnel monitoring features, as well as automation (22%), customization (18%), and reporting features (17%). [16]
  • For example, 84% of customers say the experience a company provides is just as important as its products and services. [16]
  • And 94% of US consumers are also more likely to make a second purchase based on a “very good” customer experience. [16]
  • A recent survey shows 45.9% of businesses rank customer experience as one of their top priorities over the next five years. [16]
  • Compared with the product (33.6%) and pricing (20.5%). [16]
  • In fact, the US saw a 44% increase in online shopping throughout 2020. [16]
  • Sales professionals working from home are 8% more likely to use a CRM than people who don’t work at home most of the time. [16]
  • Research also shows that companies who collaborate and share content with over 75% of their team experience 41% account growth. [16]
  • And remote workers aside, 79% of businesses use a CRM solution to track their sales. [16]
  • 65%of sales professionals use CRM tools. [16]
  • The use of sales intelligence tools increased from 28% in 2018 to 43% in 2020. [16]
  • ( 47%of sales professionals use sales technology at least once a day. [16]
  • 74%of businesses say that sales tools are “extremely critical or critical in closing deals.”. [16]
  • By 2024,50%of AI investments will be quantified and linked to KPIs to measure ROI by 2024. [16]
  • 53% of topperforming salespeople are confident in their CRM data, but only 32% of the non top performers are confident in the numbers. [16]
  • ( Contact management (94%), track interactions (88%), and scheduling/reminders (85%) are the most popular CRM features. [16]
  • 26% of CRM users ask for pipeline or funnel monitoring features, as well as automation (22%), customization (18%), and reporting features (17%). [16]
  • 84%of consumers value the customer experience just as much as the product or service they’re buying. [16]
  • 45.9% of businesses rank customer experience as one of their main priorities when making a purchase. [16]
  • This is followed by product (33.6%) and pricing (20.5%). [16]
  • According to sales leaders, digital sales interactions aretwice as importantnow as they were before COVID. [16]
  • The US saw a44%increase in online shopping throughout 2020. [16]
  • Sales professionals are8% more likelyto use a CRM if they work from home all the time. [16]
  • Collaborative companies who share content with over 75% of their team experience 41% account growth. [16]
  • 79%of businesses use a CRM solution to track their sales. [16]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [17]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [17]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [17]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [17]
  • The highest bounce rates are on social (45%) followed by direct (44%). [17]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [17]
  • However, 18 percent of salespeople still don’t know what a CRM tool is. [18]
  • In 2018,13 percent of companiessaid that investing in a CRM system was a top sales priority. [18]
  • According to48 percent of companiessurveyed in 2018, improving the online sales funnel was one of their top sales priorities. [18]
  • Adoption has grown 113 percent since 2016 and 28 percent since 2017. [18]
  • In 2018,46 percent of sales teamsreported widespread use of CRM programs. [18]
  • Compared to 22% of reps using a non. [18]
  • In 2008, only 12 percent of businesses used a cloud based CRM, which increased to 87% in 2019. [18]
  • Over 40% of companies rely on CRM because it’s easy to use. [11]
  • Nearly 44% of companies increased their IT budgets in 2020. [11]
  • Projections are that 33% of businesses plan to do the same in 2021. [11]
  • Mobile CRM is also growing by 11%, reaching $15 billion worldwide, as people are on their phones more and more frequently. [11]
  • 17% of salespeople report that CRM manual data entry and its lack of integration with other tools is a major hindrance. [11]
  • 14% of business owners further say that CRM is not applicable or salespeople don’t know how to use it. [11]
  • Cloud CRM statistics show that only 12% of companies used cloudbased CRM in 2008, with that percentage skyrocketing to 87% by 2020 due to the efficiency and cost effectiveness of CRM tools. [11]
  • A third of salespeople spend between three and five hours per week using CRM tools, while 24% spend over 10 hours per week. [11]
  • That’s 44% of employees at medium. [11]
  • CRM trends and stats further indicate that 23% of employees in small companies have adopted CRM and only 27% at large companies. [11]
  • Only 18% adopt CRM within their first year of work, 65% of companies adopt CRM in the first five years, and only 10% after the 6th year and beyond, according to recent customer relationship management trends and statistics. [11]
  • Customer satisfaction and retention can be improved by 47%, sales revenue by 45%, and upselling by 39%. [11]
  • Using CRM will also boost your conversion rates by spinning 300% and your sales team’s productivity by 34%. [11]
  • It will further reduce the sales cycle by 8 14% due to its data accessibility, high functionality, and simplicity designed with users in mind, CRM statistics show. [11]
  • It means that between now and 2028, the amount of businesses adopting a CRM system will steadily increase by 12%. [1]
  • According to Statista, reporting on a study from Gartner, the revenue of CRM businesses has increased from just under $14 Billion US dollars in 2010, to about $69 Billion in 2020. [1]
  • That’s an increase of about $55 Billion, or in percentage terms, an increase of an impressive 393%. [1]
  • The last time this study was done in 2011, the ROI ratio was only $5.60 to one, which means we have a 38% increase in just a few years. [1]
  • More recent studies have predicted that in the future, that magical ROI figure can get up to as high as about 30 to 1. [1]
  • Next on the list at 58% is that CRMs help make decisions faster. [1]
  • The technology actually only counts for part of this problem, according to 35% of people asked. [1]
  • 40% of people asked think it’s a strategy and deployment issue. [1]
  • At 17%, the next barrier and challenge is a lack of integration with other tools. [1]
  • Number two rotates between SAP and Oracle, while Microsoft and Adobe enter the scene only in 2017, with each never quite hitting the 5% mark. [1]
  • Next on the list is the manufacturing sector, at about 12%, then banking and financial services at roughly 9%, and finally, retail at about 8%. [1]
  • This statistic shows that for sales reps who use mobile CRMs, they meet their sales quotas about 66% of the time, while sales reps who do not use mobile CRMs only hit their target sales numbers 22% of the time. [1]
  • The results of this study featured in Statista show that social media monitoring was the most wanted new tool to be part of a CRM kit, getting 25% of this vote. [1]
  • Just behind it at 24% is the ability to pull in new leads off of social media profiles, something a few of the best CRMs now do. [1]
  • 91% of Companies With 10 or More Employees Have a CRM – CRM Magazine. [19]
  • 22% of Salespeople Don’t Know What a CRM is –. [19]
  • HubSpot Only 45% of Organizations Use CRM to Store Their Lead and Customer Data – HubSpot. [19]
  • Less Than 40% of Businesses Have a CRM Adoption Rate Over 90% – CSO Insights. [19]
  • 32% of Sales Reps Spend Over an Hour on Data Entry. [19]
  • Every Day – HubSpot 64.2% of Companies Rate CRM Tools as Impactful or Very Impactful – LinkedIn. [19]
  • Over 90% of companies have a CRM, but 22% of all salespeople don’t even know what one is. [19]
  • Instead, 40% rely on informal tools like Microsoft Outlook or Excel, and the remainder use Google Docs or physical files. [19]

I know you want to use CRM Software, thus we made this list of best CRM Software. We also wrote about how to learn CRM Software and how to install CRM Software. Recently we wrote how to uninstall CRM Software for newbie users. Don’t forgot to check latest CRM statistics of 2022.

Reference


  1. findstack – https://findstack.com/crm-statistics/.
  2. crm – https://crm.org/crmland/crm-statistics.
  3. superoffice – https://www.superoffice.com/blog/crm-software-statistics/.
  4. nutshell – https://www.nutshell.com/blog/crm-stats.
  5. agilecrm – https://www.agilecrm.com/blog/statistics-that-prove-the-need-for-a-crm/.
  6. martech – https://martech.zone/crm-statistics/.
  7. nomalys – https://www.nomalys.com/en/28-surprising-crm-statistics-about-adoption-features-benefits-and-mobility/.
  8. tech – https://tech.co/crm-software/crm-statistics.
  9. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/crm-statistics/.
  10. thrivemyway – https://thrivemyway.com/crm-stats/.
  11. replyco – https://replyco.com/brainery/50-crm-stats/.
  12. truelist – https://truelist.co/blog/crm-statistics/.
  13. financesonline – https://financesonline.com/crm-software-statistics/.
  14. bigcontacts – https://www.bigcontacts.com/blog/crm-statistics/.
  15. review42 – https://review42.com/resources/crm-statistics/.
  16. fitsmallbusiness – https://fitsmallbusiness.com/crm-statistics/.
  17. activecampaign – https://www.activecampaign.com/blog/30-crm-statistics-to-increase-your-sales.
  18. hubspot – https://www.hubspot.com/marketing-statistics.
  19. benchmarkone – https://www.benchmarkone.com/blog/crm-stats-2021/.
  20. introhive – https://www.introhive.com/blog/7-must-know-crm-adoption-statistics/.

In Conclusion

Be it CRM benefits statistics, CRM usage statistics, CRM productivity statistics, CRM adoption statistics, CRM roi statistics, CRM market statistics, statistics on use of CRM, CRM analytics statistics, statistics of companies that use CRM, statistics small businesses using CRM, top CRM systems usa statistics, CRM software market statistics, statistics dissatisfied with CRM, statistics of businesses using CRM, CRM key statistics, CRM systems statistics, nonprofit CRM statistics, CRM failure statistics, top CRM statistics, best CRM statistics, CRM statistics small business, CRM statistics 2022, CRM statistics 2021, CRM statistics 2023 you will find all from this page. 🙂

We tried our best to provide all the CRM statistics on this page. Please comment below and share your opinion if we missed any CRM statistics.

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