10 Best Customer Advocacy Software of 2024 (Updated)

Steve Bennett
Business Formation Expert  |   Fact Checked by Editorial Team
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Customer Advocacy Software is one of the most important software you currently need. We know!

Today’s Customer Advocacy Softwares are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.

Currently, with dozens of options available for Customer Advocacy Software in the market – finding the right Customer Advocacy Software of 2024 can be tricky.

So we spent dozens of hours researching and testing everyone we could get my hands on.

Based on our experience with the apps, here are 10 Best Customer Advocacy Software. Click on any app to learn more about why we chose it, or keep reading for more context on Customer Advocacy Software.

What is Customer Advocacy Software?

Companies utilize customer advocacy software, also known as Advocacy Marketing or Referral Marketing software, to empower their consumers to promote their message content or products by word of mouth. These technologies are used to assist marketing and sales teams in collecting references and testimonials that can be used with prospects. Customer advocates are willing to contribute anecdotal evidence regarding their product and service experiences, and customer advocacy software tools aid in this process. Additionally, the software can be used to encourage businesses to participate in product testing, feedback, and news sharing. Businesses across a wide range of industries use products in this category. The program can be used to aid in the acquisition of new customers, the development of brand identity, and the retention of existing customers. These objectives are met in a variety of ways. Tracking codes are used by some brand advocacy software systems to construct customer referral programs that can be monitored from a dashboard. Others offer platforms that make it easier for users to share a company’s content and marketing narratives, with some even rewarding them for each share. Most brand advocacy software focuses on either customer advocacy or employee advocacy, though there are a few that offer platforms for engaging both employees and customers. A product must include tools to build and administer referral programs in order to locate and recruit the finest advocates for each company to qualify for inclusion in the Customer Advocacy category. Establish a continuing individualized interaction with advocates by providing engagement and communication options. Have the capacity to assist marketers in sharing information, material, and documents with advocates at various stages of the interaction. Keep track of your contact with advocates and their activities to learn how they can assist marketers and what they need to improve on.

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10 Best Customer Advocacy Software


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Birdeye is an all-in-one customer experience platform. Over 80,000 businesses use Birdeye every day to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Payments, and delight those customers with Surveys, Ticketing, and Insights – all in one place.

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Influitive allows you to build a community of advocates and invite your customers, developers, partners, and employees to complete challenges, referrals, product reviews, social media posts, and more. As they complete these personalized challenges—which can be targeted to groups or individuals—they automatically earn points, badges, and levels to redeem professional perks and privileges. Easily visualize and report on all activities completed and the ROI of those activities, while integrating with your CRM and marketing automation platform to guide members through the entire customer journey. .

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Yotpo is a leading eCommerce marketing platform that helps thousands of forward-thinking brands accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv. .

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TADA (usetada.com) is an end-to-end customer retention and loyalty platform to launch and manage a loyalty, subscription, referral and digital rewards program. We help businesses to improve sustainability by bringing together customer data and behavior from online and offline channels. Established in 2012, TADA has successfully been trusted by and integrated with 400+ Global Companies across fast-growing industries..

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SaaSquatch is a loyalty, referral and rewards platform helping B2C and B2B companies across industries such as SaaS, Finance, Media, Telecom, and other online businesses grow through advocacy marketing. Some of the world’s most innovative and renowned brands use SaaSquatch to reward their advocates, build loyal communities, and accelerate revenue growth. With the flexibility to handle even the most advanced loyalty and referral programs, SaaSquatch lets you reward your advocates for any behavior you choose, then empower them to help grow your customer base through referrals. Our rewards engine lets you set unique conditions for earning, create reward tiers, and offer a variety of different rewards to create the perfect custom program. Plus, native integrations, enterprise-grade security, fraud detection, and multilingual support provide the power and scalability to expand with you. Make use of the customer data you already have to run campaigns that provide a personalized user experience, increase customer loyalty, and improve retention rates. Increase adoption of new product features and engage users at all stages of the customer lifecycle to never miss a chance to grow. .

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Synup’s Digital Profile Management Platform transforms a brand’s ability to deliver relevant and trustworthy business content across all locations, devices, and digital media channels in one holistic dashboard. Brands can now manage and optimize all of their business location’s listings and content while improving their online reputation, reviews, and rankings across all traditional and voice search channels..

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Perkville is a leading retention and referral solution for the health, fitness, salon, spa, and retail industries. Our rewards program integrates directly with POS or scheduling systems and can be custom-tailored for every business. Featured in businesses around the world, the Perkville system can drive referrals, reward clients for return visits and making purchases, and even generate social media posts. Learn how Perkville can help you increase your customer base and grow your business..

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Ambassador Referral Marketing

Ambassador empowers marketers to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Their marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing your customers, affiliates, influencers, and partners. Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs, partner and affiliate programs, and influencer campaigns with Ambassador’s pioneering software. .

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Retail and financial services companies use Extole to turn customers into advocates. Our enterprise platform and team of experts create engagement, advocate, and referral programs so that brands can harness the power of customer connection, sharing, and recommendations to grow their bottom line. With Extole, marketers can engage thousands of advocates, scale word-of-mouth to acquire new customers, and increase brand loyalty using their greatest competitive advantage: their customers..

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Mention Me

Mention Me is the Referral Engineering® platform for growth-obsessed ecommerce brands. We’ve delivered more than 4.5 million referrals totalling $1.5bn+ in revenue for 450+ businesses around the globe. Including sophisticated A/B by cohort testing capabilities, market-leading integrations and our unique Name Share® feature, our technology bridges the gap between on and offline to typically deliver 10x ROI. All supported by our award-winning referral experts, on hand to optimise every element of your programme throughout the customer lifecycle. Find your referral sweet spot based on your unique Referral Dynamics® with Mention Me. .

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What is the Best Customer Advocacy Software?

Here are our top picks for the Best Customer Advocacy Software to try this year.

How to Choose Best Customer Advocacy Software?

Customer advocacy software allows you to build a community of advocates for your brand. These advocates act as a brand ambassador and promote your product, and their efforts can generate more sales and profits for your business. In addition to gaining exposure and reputation, these systems also provide rewards for loyal customers. If your brand is looking for a new way to increase its brand loyalty, this type of software can be a great option.

The cost of customer advocacy software can range anywhere from PS0 to PS500 per month, depending on the features that you want to use. Some services offer free trials or introductory plans, but they are often limited. Most free versions of customer advocacy software offer basic features. Paid versions are usually more robust. There are a few things to consider when selecting a solution. In general, customer advocacy software can range from a few hundred dollars a month to $1,700 a year.

Finding the right customer advocacy software is essential to your business’s success. Choosing the right tool is vital to your company’s future growth. Make sure to choose a software solution that offers both simplicity and flexibility. You don’t want to be stuck with a poor-quality solution that doesn’t meet your expectations. Try reading reviews from other companies, and use those reviews to select the best product for your needs. If you’re in the SaaS industry, be sure to look into customer advocacy software.

Choosing a customer advocacy software is a crucial step for your business’s success. This software allows you to create a positive brand experience for existing customers and attract new customers. Not only can customer advocates help your business with brand awareness, but the programs also provide an incentive to encourage these customers to become advocates. It is an effective way to attract and retain new clients. If you’re considering using a customer advocacy platform, make sure you read reviews from current users.

Influitive is one of the best customer advocacy software packages available. The base package offers a host of benefits that will help your business grow faster. Its community engagement platform can be integrated into your marketing automation software. This means that you’ll be able to focus on more strategic aspects of your business. And a community of customers is an essential part of your growth. The right software is crucial to the success of your brand.

The most important thing to remember is that customer advocacy software is not just about allowing customers to talk to your advocates. The tools you choose should be tailored to your specific needs. You should look for a platform that enables you to reach out to your employees, partners, and customers. The software should allow you to build a community of advocates. You can also connect the community with other platforms such as your CRM.

There are many types of customer advocacy software. Choosing the best one depends on your budget, your business needs, and your business goals. The free trial is a great way to test the service and see if it fits your needs. Influitive can help you build a community of advocates and integrate with your marketing automation platform. By getting feedback from these customers, you’ll be able to develop a better brand, which will lead to more customers.

Customer advocacy software helps brands gain visibility, drive new business, and improve brand loyalty. These solutions are especially useful for businesses in several industries. By focusing on customer advocacy, they can increase brand loyalty and create a community of brand ambassadors. However, these tools are not for all types of businesses. Some of them can only be used internally. Its advantages include: (a) Features: Involving your employees in brand advocacy is vital for increasing revenue and brand awareness.

Brand advocacy software is a good way to build a community of brand advocates. It helps brands build an online presence and create a brand identity. With the help of customer advocacy, brands can generate more sales and boost customer loyalty. There are many different types of software, but the best one is customizable, which allows you to customize the interface according to your business needs. It also offers a free 14-day trial.

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What Is Customer Advocacy Software?

Customer advocacy software is designed to help marketers develop and maintain relationships with their customers. It does this by providing customer data and insights into customer sentiment. It also provides the tools for marketers to send targeted messages to customers and track the effectiveness of their efforts.

Are There Any Free Customer Advocacy Software?

Customer advocacy software is a type of software that helps companies to build customer-focused relationships. The software can be used to monitor customer feedback and to identify the best customer service providers. Customer advocacy software can help companies to improve customer service and customer retention rates.

Is Customer Advocacy Software Easy To Learn?

It is a common misconception that Customer Advocacy Software is difficult to learn. In reality, the software is very intuitive and easy to learn. The software is also very user-friendly, which makes it easy for employees to pick up on.

Is Customer Advocacy Software Worth It?

Customer advocacy software is a must have for any business. There are a lot of companies that offer this software, but not every company is worth it. You must do a lot of research to find the right company for your needs. You should also make sure that they are willing to work with you and your budget.

What Can Customer Advocacy Software Do?

Customer advocacy software can help in many ways. It can help by tracking customer service and customer feedback, identifying customer needs, and measuring customer satisfaction. It can also provide customer insights and customer intelligence. It can even help in the development of customer service strategy and customer experience.

How To Use Customer Advocacy Software Effectively?

Customer advocacy software is a great way to help your business thrive. If you’re looking for a way to improve your marketing, this is a great option.First, you’ll want to find a customer advocacy software that is a good fit for your business.

I know you want to use Customer Advocacy Software, thus we made this list of best Customer Advocacy Software. We also wrote about how to learn Customer Advocacy Software and how to install Customer Advocacy Software. Recently we wrote how to uninstall Customer Advocacy Software for newbie users. Don’t forgot to check latest Customer Advocacy statistics of 2024.

In today’s fast-paced, digital world, customer advocacy has emerged as an imperative aspect of business success, demanding organizations to go above and beyond to delight and retain their customers. As businesses increasingly shift their focus from mere product-centric approaches to customer-centric strategies, the importance of customer advocacy software becomes more evident than ever.

But what exactly is customer advocacy software, and why is it deemed crucial for modern-day businesses? At its core, customer advocacy software is a powerful tool that enables companies to streamline and enhance their customer interaction, ultimately boosting customer loyalty and advocacy. Whether it’s resolving customer issues, handling feedback, or creating seamless channels of communication, investing in customer advocacy software can undoubtedly revolutionize businesses.

First and foremost, customer advocacy software empowers organizations to effectively manage the entire customer journey. By centralizing customer information and communication channels, businesses can provide a personalized experience to each customer. This allows companies to understand their consumers’ needs better, strengthen relationships, and tailor their offerings accordingly. Customized recommendations and tailored marketing strategies significantly contribute to customer engagement and satisfaction, positively impacting the bottom line.

Moreover, customer advocacy software helps businesses make data-driven decisions that align with customer expectations. Through advanced analytics and reporting capabilities, organizations gain insights into customer sentiment, trends, and preferences. Armed with this valuable information, businesses can fine-tune their products and services to cater to the changing customer needs effectively. Data-driven decision-making allows businesses to stay ahead of the competition, proactively meet customer demands, and ultimately drive growth.

Additionally, customer advocacy software facilitates efficient complaint handling and issue resolution. Any business providing products or services is bound to face customer complaints from time to time. However, what matters is how these complaints are addressed and resolved. Customer advocacy software equips organizations with the tools necessary to document and track customer issues, ensuring nothing slips through the cracks. This proactive approach not only shows customers that their concerns are taken seriously but also builds trust and loyalty in the long run.

Furthermore, customer advocacy software encourages active customer participation and engagement. By leveraging social media integration, forums, and customer feedback platforms, businesses can involve customers in the value creation process. This not only fosters a sense of importance and validation among customers but also reflects an organization’s commitment towards continuously improving and adapting its offerings to meet the ever-changing expectations of its customer base.

In conclusion, customer advocacy software emerges as an indispensable asset for businesses aiming to thrive in today’s hyper-competitive marketplace. By deploying customer advocacy software, companies can drive improved customer interaction across all touchpoints, enabling them to understand their customers’ unique needs and preferences, resolve issues promptly, and foster a culture of active engagement and participation. In this digital age where customers have a plethora of choices at their fingertips, delivering exceptional customer experiences is the key to building long-lasting relationships and driving sustainable business growth. So, if businesses wish to stay ahead in the game, they ought to embrace the transformative power of customer advocacy software.

Why Customer Advocacy Software Are So Important

Customer advocacy software is a powerful tool that enables companies to amplify the voice of their most satisfied customers. By leveraging this technology, organizations can engage customers, collect valuable feedback, and turn happy customers into brand advocates. This software helps companies build strong relationships with their customers, foster loyalty, and drive positive word-of-mouth.

One of the key reasons why customer advocacy software is so important is because it allows companies to leverage the power of social proof. In today’s digital age, people are bombarded with advertisements and marketing messages on a daily basis. As a result, consumers have become much more skeptical of traditional advertising. Instead, they rely on the opinions and experiences of their peers to make purchasing decisions. Customer advocacy software helps companies tap into this trend by showcasing authentic customer testimonials, reviews, and referrals.

Moreover, customer advocacy software enables companies to harness the voices of their most passionate customers. These customers are not only loyal to a brand but are also willing to promote it to their networks. By using customer advocacy software, companies can identify these brand advocates and empower them to share their positive experiences with others. This word-of-mouth marketing is incredibly powerful and can lead to exponential growth in customer acquisition and retention.

Another reason why customer advocacy software is crucial for businesses is because it helps companies improve customer satisfaction and loyalty. By actively engaging customers through surveys, feedback forms, and polls, organizations can gain valuable insights into their customers’ needs and preferences. This information can then be used to tailor products and services to better meet customer expectations, ultimately leading to higher customer satisfaction and loyalty.

Furthermore, customer advocacy software can help companies identify and address any issues or problems that their customers may be facing. By monitoring customer feedback and sentiment, organizations can quickly respond to any negative feedback or complaints and take proactive steps to rectify the situation. This not only helps to retain customers but also demonstrates a company’s commitment to putting customers first.

In conclusion, customer advocacy software is a crucial tool for companies looking to succeed in today’s customer-centric world. By leveraging the power of social proof, empowering brand advocates, and improving customer satisfaction, companies can drive growth, build loyalty, and differentiate themselves from the competition. In an era where customers hold more power than ever before, organizations must prioritize customer advocacy in order to thrive.

In Conclusion

Choosing the best Customer Advocacy Software is not a difficult task when you have all the details and requirements. Most of the above-mentioned Customer Advocacy Software have impressive and user-friendly features.

Now, it is up to you which software you’d pick up that meets your requirements.

Consider the effectiveness and efficiency of each Customer Advocacy Software, including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Customer Advocacy Software of 2024. See which will give a great deal.

If you still have questions about choosing the best Customer Advocacy Software, leave a comment below. I’d love to assist you.

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