10 Best Customer Journey Mapping Software of 2024 (Updated)

Steve Bennett
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Customer Journey Mapping Software is one of the most important software you currently need. We know!

Today’s Customer Journey Mapping Softwares are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.

Currently, with dozens of options available for Customer Journey Mapping Software in the market – finding the right Customer Journey Mapping Software of 2024 can be tricky.

So we spent dozens of hours researching and testing everyone we could get my hands on.

Based on our experience with the apps, here are 10 Best Customer Journey Mapping Software. Click on any app to learn more about why we chose it, or keep reading for more context on Customer Journey Mapping Software.

What is Customer Journey Mapping Software?

Customer journey mapping software uses dynamic graphics to help businesses comprehend a customer’s whole experience. Customer journey mapping is the process of visualizing all of the touchpoints throughout a customer’s journey, including expectations, objectives, and interactions. This diagram depicts the entire consumer journey with your brand, from initial discovery to purchase and retention. Both forms of software are complementary but distinct, and are sometimes mistaken with customer journey analytics software. Customer journey analytics software follows and analyzes lead and customer activity over time across a variety of channels, and it helps to eliminate data silos by merging previously isolated data. Marketers utilize customer journey mapping software to optimize and enhance the entire customer experience by visualizing every client touchpoint, such as email ads, social network posts, and online reviews, among others. Customer journey maps can also be used by marketers to help break down organizational silos by instilling a customer-centric mindset throughout their firm. These customer journey maps can be circulated around an organization to demonstrate a customer’s journey with their brand, which can aid in product sales, customer service, and other areas. Furthermore, this type of software assists marketers in visualizing and targeting multiple personas, and it frequently integrates with existing cross-channel marketing data sources to create a comprehensive view of customer journeys, such as social media management software, email marketing software, and marketing automation software. A product must meet certain criteria to be considered for the Customer Journey Mapping category. Create dynamic visualizations of a customer’s journey across many channels at each touchpoint. Provide customer journey mapping templates based on a business’s goals. To maintain maps up to current, provide collaboration features among teams, departments, and/or stakeholders.

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10 Best Customer Journey Mapping Software

Zoho CRM

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Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types. Over 150,000 businesses across the world use Zoho CRM to build lasting customer relationships and maximize team productivity. Our expanded omnichannel support for phone, email, live chat, social media, and in-person meetings make Zoho CRM the most tightly integrated system in the market. Zoho’s AI-powered sales assistant, Zia, provides advanced interpretations, solutions and predictions for salespeople. Your sales team can spend more time selling instead of entering data with the help of workflow automation, lead scoring, real-time notifications and built-in gamification. Our key features include: – Lead Management – Workflow Automation – Advanced Analytics – Process Management – Marketing Automation – iOS and Android Apps (with business card scanner) – Developer Platform Automate routine sales, marketing, and support functions using Zoho CRM, giving you more time to concentrate on your customers. Create optimized workflows that help you reduce manual data entry, eliminate redundancies, and speed up your overall process. Accelerate your sales team’s productivity with accurate forecasts of potential revenue, and make use of productivity games to exceed your sales quotas. Set up multiple currencies, use AI predictions to prioritize leads and deals likely to convert, and track website visitors to convert more prospects. Zia is an AI assistant included in Zoho CRM who can help you manage your CRM data. Zia can fetch the information you want, take notes, predict the future of a sale, detect anomalies, automate tasks, and more! Stay on top of every activity with Zia. Get your marketing and sales teams on the same page. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue using the Google Ads integration. Your security is our top priority. We understand that every organization needs to strike the right balance between protecting their customers’ data and giving employees the freedom to get their work done. Zoho CRM succeeds in meeting both of these requirements. Use Zoho CRM’s developer platform and SDKs to build and deploy secure, scalable, and enterprise-ready solutions. Build integrated systems, offer personalized user experiences, and develop apps for both web and mobile.

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WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. Thousands of product and marketing practitioners design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely campaigns across multiple channels. The platform offers: Engagement: Mobile Push Notifications Email SMS On-Site Messages Web Push notifications In-App Messages IVR WhatsApp Facebook Product Analytics: Segmentation Funnels Cohorts Uninstall Analytics Marketing Analytics: Revenue Analytics (RFM), Campaign Performance Analytics, Tag-based Analytics WebEngage works with over 300 enterprise customers worldwide across industries like E-Commerce, Edtech, Fintech, Gaming, Financial Services, Foodtech, Travel, Transportation, and a lot more. .

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MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards, and connectors to other technologies. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle. Forrester recognized MoEngage as a “Strong Performer” in the latest Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report. Read more: https://www.moengage.com/blog/strong-performer-in-forrester-wave-report-cccm-2021 MoEngage offers Marketers / Product Managers: – Enterprise-grade security and compliance with international protocols. – Customer experience personalization at scale. – Ongoing innovation when compared with the competition. – Smooth implementation, integration, and ease of use. – Seamless integration with CRM and other tools in martech stack. – To run campaigns, derive razor-sharp insights and act on them without switching tabs and dashboards – Scalability and reliability with 500 million monthly active users, 50 billion messages sent every month, and 65 billion events processed every month. .

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Autopilot is an Australian-founded global marketing platform. Since 2015 they have empowered over 10,000 companies with their software. Autopilot allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle, activate these audiences with personalised, omnichannel experiences, and analyse their business for growth with a powerful suite of BI tools. This all-in-one solution is revolutionizing how online businesses grow and scale. The teams at Microsoft, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Autopilot. .

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Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time, across mobile apps and websites, to accelerate loyalty and growth. Through AI-driven visualization and analytics tools, Glassbox helps teams to prioritize customer experience and digital product enhancements from a single collaborative system. Teams from across the organization, from IT and product management to marketing and compliance, can understand user struggles, visualize the customer journey and optimize every step. Hundreds of enterprises across multiple industries choose Glassbox for easy, secure and private cloud-based deployments. Glassbox was established in Israel in 2010 and is now located across the globe with offices in London, New York and Tel Aviv and over 250 employees worldwide. For more information, follow us on Twitter @GlassboxDigital or on our website, glassbox.com. .

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Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. Out platform is designed to deliver adaptable, scalable, and evolving marketing automation for marketers and teams of all sizes, industries, and growth projections. Best of all, Act-On is easy to implement, highly configurable to your needs, and supported by the best and customer services team in the industry. Take our interactive product tour: https://act-on.com/interactive-product-tour Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. .

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Lucidspark is a virtual whiteboard where teams can come together to bring their best ideas to life. Collaborate in real time, no matter where you are. Host dynamic brainstorming sessions on an intuitive canvas. Collect ideas, organize thoughts, and pick the best course of action to keep your project moving forward. Then take the next step and turn insights into action. Features include: integrations, infinite canvas, sticky notes, freehand drawing, chat, templates, timer, voting, breakout boards, and more. .

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The fastest-growing most trusted Customer Success software in the world, Totango’s state-of-the-art software platform helps businesses of all sizes optimize their customer engagement across the entire customer journey. More than 5,000 businesses, including the fastest-growing enterprises like Zoom, SAP, and Google, use Totango to get real-time access to customer health, stay alert to risks and opportunities, and engage proactively and intelligently with their customers to drive evaluation, onboarding, product adoption, renewal, revenue growth, and advocacy. Get started with the best customer success software for free. .

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Acquia Marketing Cloud

Acquia Marketing Cloud seamlessly integrates with any third-party system and enables easy configuration of any business criteria directly into the platform. Built to be leveraged by all teams who need access to customer data, Acquia Marketing Cloud supports the business across domains, brands, geographies, and websites. Increase marketing agility while future-proofing your business for whatever comes next. Gain flexibility to meet consumers’ changing needs while increasing inter-departmental efficiencies. .

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Smaply (www.smaply.com) is a web application for teams to digitize, centralize and standardize their customer experience insights. It makes it easy to collaborate on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. – – – Key facts – – – Editors: customer journey maps – personas – stakeholder maps Main features: HTML live sharing – comment mode – backstage processes – storyboard gallery – journey map templates – persona templates – learning resources – import journey maps from paper or digital whiteboard solutions – live data lane for KPIs – link lane for journey map hierarchies – English & Spanish Exports: PDF – PNG – PowerPoint – Excel – printer friendly A4 format – custom branding Integrations: file lane – the Noun Project integration – Google Spreadsheet integration – API – – – Pricing – – – Smaply offers a user based pricing as well as a free plan. The basic plan is 19 Euro per user per month and the pro plan is 29 Euro per user per month. Please get in touch for custom enterprise solutions. – – – Main features – – – Customizable template: Different detail levels allow the customization of journey maps by adding storyboards, channels, emotional journeys, dramatic arcs, backstage processes, live data and much more. Templates can be duplicated and re-used. Additionally, personas and stakeholder maps can be customized with a simple drag and drop editor. Learning resources included: Video tutorials and guides for journey maps, personas and stakeholder maps help lead you through the design process. Export options: There is the ability to export the maps to high-resolution PDF files for printing on posters and other large format printers. Exports are also available in PowerPoint for presentations, PNG and Excel formats. Feedback mode and sharing: users can collaborate directly in-app (various user access levels are available), or get read-only access to an HTML version. In addition, others can be invited to give feedback via the integrated comment mode. Scaling through journey map hierarchies: journey maps can be linked together to connect projects, illustrate hierarchies, re-use findings and keep the overview on large numbers of journeys. Easy to share: Simple ability to share maps between people electronically, as a cloud service it’s easy to provide other people with the ability to view and edit the maps. Integrations: Smaply integrates with Google spreadsheets for live data visualization. Plus, it allows the upload of files to journey maps so they can be used as an insights hub. Furthermore, an API is available for enterprise customer .

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What is the Best Customer Journey Mapping Software?

Here are our top picks for the Best Customer Journey Mapping Software to try this year.

How to Choose Best Customer Journey Mapping Software?

While there are many different customer journey mapping tools available, the best ones are those that combine online and offline data sources. While customers often gravitate to online sources for the majority of their customer journeys, it’s important to have a complete picture of the experience. The data you gather will likely include operational, contextual, and third party channels, making it important to incorporate these into your maps. Which software is right for you? Let us find out.

Mural – This software is a collaborative digital workspace that allows teams to work together and share ideas and feedback. It also allows users to use images to enhance their outputs. As with any tool, security is an important consideration for any software. It is crucial that the software you select be secure to prevent any data leakage. This is especially true for customer journey mapping, which involves data from multiple sources. If you need to use a remote team, Mural is a great option for your customer journey mapping needs.

What’s important to look for: Integrations. If you’re planning on using customer journey mapping as a key tool for your business, it’s important that the software you choose has integration capabilities with other tools. It’s important to be able to easily update your maps if there are changes to your business. And it’s also important to check out the price. Typically, customer journey mapping software comes with a free trial period. The price is usually reasonable for the amount of features, and you should not be locked into a long-term contract.

MaritzCX – This software is a common feature on lists of customer journey mapping software. Its pricing is only available after speaking to a customer support representative. The company also offers additional services, including consulting and training. Regardless of which program you choose, make sure to take time to explore all your options. You’ll be glad you did. The best customer journey mapping software is the one that works for your organization. You’ll feel confident with it will benefit your business.

Apart from helping you create the best customer journey map, customer journey mapping software should also have integrations with popular CRM applications. Ideally, a customer journey mapping tool should be able to integrate with other tools like user testing tools. The best tool should be easy to use and offer a wide range of features. So, how to choose the best Customer-Journey Mapping Software? There are several options, but if you want to find the right one, you need to keep these three in mind.

The best customer journey mapping software will provide tools for creating personas, stakeholder maps, and customer experience maps. Depending on your requirements, you may even need to create a multi-level map. Using a single platform for all of these processes can be a better solution for your business. Some of these tools offer both basic and premium features. While you can use any of them, it is important to consider what you need.

The best Customer Journey Mapping Software will allow you to define the customer’s journey and make it as simple as possible. This means that your customer’s goals and experience are the basis of your customer’s journey map. If your business is a small business, a single-person-experience map will be more detailed than a single-person journey. A multi-persona map will help you understand how your customers act and react to certain situations, which will help you create an ideal experience for your customers.

When choosing a Customer Journey Mapping Software, it is important to remember that the end result is just the first step. Once your customer has been surveyed, you should begin to analyze the results. Using a customer feedback solution is a great way to improve the quality of your customer journey mapping software and ensure your customers get the best experience possible. These solutions will also help you understand the importance of a good user interface.

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What Is Customer Journey Mapping Software?

Customer journey mapping software is a type of software that is used to map the customer journey. It is a visual representation of the customer journey that is created by the software.

Are There Any Free Customer Journey Mapping Software?

There is no such thing as a free lunch, but there is such thing as free customer journey mapping software.You can find a free customer journey mapping software, but it’s not going to be as good as the paid alternatives.

Is Customer Journey Mapping Software Easy To Learn?

Customer journey mapping software can be a great tool for any business that wants to improve customer experience. It can be a little confusing to use at first, but once you get the hang of it, it’s easy to use.

Is Customer Journey Mapping Software Worth It?

Some people believe that customer journey mapping software is worth it for its ability to provide businesses with a clear understanding of their customers. Other people believe that customer journey mapping software is not worth it because it is expensive and there are other tools that can do the same thing.

What Can Customer Journey Mapping Software Do?

Customer journey mapping software is an in-depth analysis tool that provides a visual representation of your customers’ journey. This software can help you better understand the path your customers take, and the potential barriers they may face.

How To Use Customer Journey Mapping Software Effectively?

So, you’re considering using customer journey mapping software? Well, you’re in luck because we’ve got the perfect blog post for you.We’ll start with the basics. What is customer journey mapping software? Well, it’s a software program that helps you map the customer journey of your company.

I know you want to use Customer Journey Mapping Software, thus we made this list of best Customer Journey Mapping Software. We also wrote about how to learn Customer Journey Mapping Software and how to install Customer Journey Mapping Software. Recently we wrote how to uninstall Customer Journey Mapping Software for newbie users. Don’t forgot to check latest Customer Journey Mapping statistics of 2024.

Moreover, customer journey mapping software helps identify pain points and areas of improvement in the customer experience. With this tool, companies can identify any bottlenecks or inefficiencies in their customer journey, enabling them to take measures to eliminate such issues. By addressing customer pain points, businesses can enhance customer satisfaction and loyalty, driving positive word-of-mouth and ultimately, growth.

In addition, and equally significant, it allows companies to provide a consistent and seamless customer experience across various touchpoints. With the rise of technology and the proliferation of communication channels, customers now expect a seamless transition as they switch between different platforms or interact with different departments within a company. By mapping out the customer journey, businesses can ensure that they maintain consistency and deliver a unified experience, regardless of the channel or department they are engaging with.

Another key benefit of customer journey mapping software is its ability to visualize and align the efforts of different teams within an organization. It serves as a focal point that brings together marketing, sales, customer service, and other departments to collaborate and work towards a common goal – delivering exceptional customer experiences. By creating a shared understanding of the customer journey, these software solutions break down siloes and foster cross-functional collaboration, leading to improved cohesiveness and customer-centricity.

Furthermore, customer journey mapping software helps companies identify opportunities for innovation and growth. Through the comprehensive analysis of the customer journey, organizations can pinpoint moments where they can introduce new products or services, enhance existing offerings, or provide unique experiences to differentiate themselves from competitors. By continuously refining and innovating the customer journey, businesses can stay ahead in a dynamic and competitive market and reinforce their position as industry leaders.

It is evident that customer journey mapping software plays a central role in helping companies understand, innovate, and optimize their customer experiences. With its ability to unlock valuable insights, identify pain points, foster collaboration between teams, enhance consistency, and drive growth, this tool has become a critical component of businesses’ strategies. In an era where customer expectations are constantly evolving, investing in customer journey mapping software is not just important, but essential for sustaining success.

Why Customer Journey Mapping Software Are So Important

Customer journey mapping software is a powerful tool that allows businesses to visualize and track the entire customer journey, from the initial point of contact all the way through to purchase and beyond. By mapping out every touchpoint and interaction a customer has with a brand, companies are able to gain valuable insights into customer behavior, preferences, and pain points.

One of the key reasons why customer journey mapping software is so important is that it enables companies to identify areas where the customer experience can be improved. By analyzing the customer journey, businesses can pinpoint pain points, bottlenecks, and areas of friction that may be hindering the customer experience. By addressing these issues, companies can enhance customer satisfaction and loyalty, leading to increased customer retention and brand advocacy.

Customer journey mapping software also allows companies to better understand their customers’ preferences and behavior. By tracking and analyzing every touchpoint along the customer journey, businesses can gain valuable insights into how customers interact with their brand, what they are looking for, and what influences their purchasing decisions. This information can then be used to tailor products, services, and marketing strategies to better meet the needs and preferences of customers.

Another important benefit of customer journey mapping software is its ability to enhance internal collaboration and communication within an organization. By providing a visual representation of the customer journey, this software enables different departments within a company to see how their actions and decisions impact the overall customer experience. This can help to break down silos, improve cross-departmental collaboration, and ensure that the entire organization is aligned around a common goal of delivering exceptional customer experiences.

Furthermore, customer journey mapping software can help companies to identify new opportunities for growth and innovation. By understanding the entire customer journey, businesses can uncover areas where they can add value, differentiate themselves from competitors, and create unique experiences that set them apart in the market. This can not only help to drive customer acquisition and revenue growth but can also position a company as a leader in its industry.

In conclusion, customer journey mapping software is an invaluable tool for businesses looking to improve the customer experience, increase customer loyalty, and drive growth and innovation. By visualizing and tracking the entire customer journey, companies can gain a deeper understanding of their customers, identify areas for improvement, enhance internal collaboration, and uncover new opportunities for growth. In today’s competitive marketplace, companies that prioritize customer journey mapping are better positioned to succeed and thrive in the long term.

In Conclusion

Choosing the best Customer Journey Mapping Software is not a difficult task when you have all the details and requirements. Most of the above-mentioned Customer Journey Mapping Software have impressive and user-friendly features.

Now, it is up to you which software you’d pick up that meets your requirements.

Consider the effectiveness and efficiency of each Customer Journey Mapping Software, including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Customer Journey Mapping Software of 2024. See which will give a great deal.

If you still have questions about choosing the best Customer Journey Mapping Software, leave a comment below. I’d love to assist you.

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