Data Quality Statistics 2024 – Everything You Need to Know

Are you looking to add Data Quality to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Data Quality statistics of 2024.

My team and I scanned the entire web and collected all the most useful Data Quality stats on this page. You don’t need to check any other resource on the web for any Data Quality statistics. All are here only 🙂

How much of an impact will Data Quality have on your day-to-day? or the day-to-day of your business? Should you invest in Data Quality? We will answer all your Data Quality related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Data Quality Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 55 Data Quality Statistics on this page 🙂

Data Quality Market Statistics

  • Every year, 25 30% of data becomes inaccurate leading to less effective sales and marketing campaigns Businesses lose as much as 20% of revenue due to poor data quality. [0]
  • For example, if 30 out of 100 records in your analysis is missing the industry feature that you need for your marketing campaign, the completeness of your data is 70%.First, check the number of missing valuesSELECT1 — COUNT. [1]
  • 54% of businesses cite data quality and completeness as their largest marketing data management challenge. [2]
  • 57% of marketers are getting diminished results as a result of misinterpreting data. [2]
  • 33% of elite marketers say having the right technologies for data collection and analysis is the most useful in understanding customers. [2]
  • 87% of marketers think data is an under utilized asset at their company. [2]
  • Approximately 20% of the average US marketing budget is spent on data. [2]
  • Just 7% of B2B marketers have fully automated personalization. [2]
  • 55% of US marketers say privacy rules hurt programmatic targeting. [2]

Data Quality Adoption Statistics

  • Among Fortune 1000 executives, 95% cited cultural factors as blocking big data adoption, compared with just 5% citing technology. [2]

Data Quality Latest Statistics

  • Employees waste up to 50% of their time dealing with mundane data quality tasks 40% of leads contain inaccurate data. [0]
  • 41% of companies cite that inconsistent data across technologies , as their biggest challenge. [0]
  • Only 16% of companies characterize the data they are using as “very good”. [0]
  • In the next hour, 59 business addresses will change, 11 companies will change their name, and 41 new businesses will open 15% of leads contained duplicate records. [0]
  • In 2006, the Office of Management and Budget published Standards and Guidelines for Statistical Surveys requiring that all Federal surveys with a unit response rate of less than 80 percent conduct an analysis of nonresponse bias. [3]
  • Of these, the topranked PC series explain more than 90 percent of the variation in the data, so visualizing them allows us to inspect table. [4]
  • Globally, only modest progress has been made since 2000, with the percentage of deaths registered increasing from 36% to 38%, and the percentage of children aged under 5 years whose birth has been registered increasing from 58% to 65%. [5]
  • According to this estimate, the cost of a poor record is approximately $100 100k bad. [1]
  • Another study by IBM estimated that the annual cost of bad data in the United States is around $3.1T T for Trillion!. [1]
  • The problem was that 90% of these records were missing in the database. [1]
  • Boxplots visualize a distribution by plotting the five important numbers minimum, maximum, 25th percentile, median and 75th percentile of the distribution. [1]
  • smaller than 25th or greater than 75th percentiles where IQR is the distance between 75th and 25th percentiles. [1]
  • Business spend on firstparty data management, processes and integration grew to $5.5 billion in 2019, an increase of 9.8%, while investments in third party data management reached $11.9 billion, an increase of only 6.1% during the same period. [2]
  • Data quality issues costs the US economy an estimated $3.1 trillion per year. [2]
  • Internal data management using a mix of commercial and homegrown tools is set to increase by 40% within two years. [2]
  • Fully outsourced data management will fall by 48% within two years. [2]
  • 62% of US retailers have over 50 systems housing customer data. [2]
  • On average 20% of database records contain contact data with data quality issues. [2]
  • Employee turnover causes approximately 3% of business records to become outdated every month. [2]
  • On average, 65% of contact data generated from online web forms is invalid. [2]
  • By 2025 the amount of data created, collected, or copied in China will increase from 7.8 zettabytes to 48.6 zettabytes, accounting for 27.8% of the data generated globally. [2]
  • During this same period the US share will only account for 17.5% of data generated globally. [2]
  • The amount of data created by consumers doubles every two years, but 99% of new data is never used, analyzed or transformed. [2]
  • In terms of how business leaders interact with data, 70% of time is spent finding data with only 30% analyzing it. [2]
  • Approximately 47% of new data collected by businesses has one or more critical errors. [2]
  • Only 3% of business leaders think their department has an acceptable level of data quality. [2]
  • Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. [2]
  • Businesses with a designated Data Governance or Data Management leader show 42% greater confidence in data quality than those without. [2]
  • 70% of US advertisers say confident media spending requires a more transparent and addressable supply chain. [2]
  • 92.3% of businesses maintain databases to host information on customers and prospects. [2]
  • Network security (57.2%), web security and data security (both 55.7%), and fraud prevention (55.2%). [2]
  • Only 21% of CMOs own 90% or more of their tech budget. [2]
  • Nearly one third of high performers (31%). [2]
  • In 2017, a total of 83% of companies said they perform data compliance audits each year. [2]
  • Across the 600 largest companies in the US, 40% have operational CCPA rights portals. [2]
  • Of the 600 largest public companies and 100 largest private companies, only 16% have a ‘DoNot Sell’ website link in response to CCPA. [2]
  • One in three Publishers have no cookie free ID solution in place and 77% authenticate less than 50% of their visitor traffic. [2]
  • Third party cookies found on European news sites have decreased by 22% since GDPR went into effect. [2]
  • 59% of brands and 40% of agencies either have already appointed or plan on appointing a Data Protection Officer. [2]
  • The cost of a data breach to business has increased by 10% in recent years. [2]
  • For consumers who had experienced an online security incident, such as an account hack, data breach or a stolen password, 27% estimated that the incident ended up costing them $100 to $10,000 or more. [2]
  • In 2018 46% of businesses suffered a data breach. [2]
  • That number was only 24% in 2017. [2]
  • 77% of global consumers would stop doing business with a brand that lost their data or used it irresponsibly and 32% opted out of personalized advertising in the past year. [2]
  • The SUPPORT Act also authorizes the Centers for Medicare and & Medicaid Services to match State investments in their PDMP at 100 percent for approved design, development, and implementation activities, for quarters during fiscal years 2019 and 2020. [6]

I know you want to use Data Quality Software, thus we made this list of best Data Quality Software. We also wrote about how to learn Data Quality Software and how to install Data Quality Software. Recently we wrote how to uninstall Data Quality Software for newbie users. Don’t forgot to check latest Data Quality statistics of 2024.


  1. ringlead –
  2. towardsdatascience –
  3. dataservicesinc –
  4. ed –
  5. uber –
  6. nih –
  7. medicaid –

How Useful is Data Quality

One of the key reasons why data quality is so important is its impact on decision-making. When organizations make decisions based on faulty or inaccurate data, the consequences can be significant. In the business world, a single wrong data point could lead to poor strategic decisions, financial losses, and damaged reputations. In healthcare, inaccurate data could mean misdiagnoses, incorrect treatment plans, and potentially harm to patients. In the realm of public policy, decisions based on flawed data could lead to ineffective policies, wasted resources, and missed opportunities for progress.

Moreover, data quality is also essential for maintaining trust and credibility. In a world where misinformation and fake news abound, the need for reliable data sources has never been more important. Whether it’s in journalism, scientific research, or government reporting, the credibility of the information being presented is directly tied to the quality of the underlying data. Without good quality data, it becomes difficult to separate fact from fiction and make informed decisions.

Furthermore, data quality is crucial for ensuring fairness and equity. As more and more aspects of our lives become digitized and data-driven, there is a growing concern about the potential for bias and discrimination in the data being used. Whether it’s in hiring decisions, lending practices, or predictive policing, the use of flawed data could perpetuate existing inequalities and lead to unfair outcomes. By ensuring that the data being used is of high quality, we can help mitigate these risks and promote more just and equitable societies.

In addition, good data quality is essential for innovation and progress. Whether it’s in fields like artificial intelligence, machine learning, or data analytics, the ability to extrapolate meaningful insights from data is central to driving innovation and advancing knowledge. Without good quality data, these technologies become essentially useless, as the foundations on which they are built are shaky and unreliable. By investing in data quality, we are not only ensuring the effectiveness of our current technologies but also enabling the development of new and exciting possibilities.

Ultimately, the question of data quality is not just about the accuracy of individual data points but about the broader integrity of the systems and processes that produce and use that data. It’s about recognizing the importance of transparency, accountability, and rigor in our data practices and striving for excellence in all aspects of data management. By prioritizing data quality, we can pave the way for a more informed, fair, and innovative future.

In conclusion, the value of data quality cannot be overstated. It is essential for effective decision-making, maintaining trust and credibility, promoting fairness and equity, driving innovation and progress. Without good quality data, we risk making flawed decisions, perpetuating inequalities, and hindering our ability to advance knowledge and understanding. Therefore, it is imperative that we prioritize data quality in all aspects of our lives and work towards building a data ecosystem that is reliable, accurate, and trustworthy.

In Conclusion

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We tried our best to provide all the Data Quality statistics on this page. Please comment below and share your opinion if we missed any Data Quality statistics.

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