Demand Side Platform (DSP) Statistics 2024 – Everything You Need to Know


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Are you looking to add Demand Side Platform (DSP) to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Demand Side Platform (DSP) statistics of 2024.

My team and I scanned the entire web and collected all the most useful Demand Side Platform (DSP) stats on this page. You don’t need to check any other resource on the web for any Demand Side Platform (DSP) statistics. All are here only 🙂

How much of an impact will Demand Side Platform (DSP) have on your day-to-day? or the day-to-day of your business? Should you invest in Demand Side Platform (DSP)? We will answer all your Demand Side Platform (DSP) related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Demand Side Platform (DSP) Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 24 Demand Side Platform (DSP) Statistics on this page 🙂

Demand Side Platform (DSP) Market Statistics

  • Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. [0]
  • Advertisers grew their spending on Amazon’s demand side platform by 44% in Q4 2019 compared with Q3 2019, which was the largest quarterly jump of last year, according to the “Amazon Ads Benchmark Report” by Tinuiti, a digital marketing agency. [1]
  • According to a 2021 study published by Statista, the US was the largest programmatic advertising market worldwide, spending an estimated $70 billion in 2020. [2]

Demand Side Platform (DSP) Latest Statistics

  • US Programmatic Digital Display Ad Spending Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. [0]
  • During a 2020 survey carried out among programmatic buyers from the United States, 69 percent of respondents stated that Amazon DSP was best suited to navigate the shift away from third. [3]
  • Google Display and Video 360 ranked second, named by 63 percent of respondents. [3]
  • Demandside platforms best suited to navigate the shift away from third party cookies according to programmatic buyers in the United States as of August 2020 CharacteristicShare of respondents Exclusive Premium statistic. [3]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [3]
  • By 2019, it’s expected that 83.6% of display advertising will be bought and sold programmatically. [4]
  • Amazon ownedand operated websites—including IMDb, Kindle, Fire TV and Amazon.com itself—accounted for 69% of DSP spend in Q4. [1]
  • These ownedandoperated sites also accounted for 78% of all newto brand purchases attributed to DSP spending, up from 71% in the previous quarter. [1]
  • Awareness and consideration campaigns accounted for 60% of DSP advertising categories in Q4. [1]
  • Amazon Sponsored Products ad spend increased 30% year over year in Q4. [1]
  • Plus, sales attributed to these ads grew 21%. [1]
  • Costper click growth—or how much it costs to generate one click of the advertisement—grew 12% in Q4 2018 compared with Q4 2018, according to Tinuiti data. [1]
  • Meanwhile, Amazon Sponsored Brands ad spend increased 27% year over year, with clicks growing 38% in Q4. [1]
  • Sales attributed to Sponsored Brands ads grew 43%, with CPC declining 8%, according to Tinuiti. [1]
  • Sales for manual keyword campaigns for both Amazon Sponsored Products and Sponsored Brands ads were highest for those using exact match keywords (44% and 38%, respectively). [1]
  • Phrase keywords saw the highest share of impressions at 50%, whereas exact keywords had the highest allocation of sales at 38% for Q4. [1]
  • From the Monday and Saturday of the last full week before Christmas, topofsearch results advertisement placing for Sponsored Products accounted for 59% of all sales attributed to topof. [1]
  • The percentage of bids that are won over the bids that were submitted is called a win rate.[4]. [5]
  • A connected journey should be the only journey in the new world of advertising How a full funnel approach led to a 20% increase in average order value for a leading mattress retailer. [6]
  • Mother’s Day ads drove 35% higher viewership (up 66% year over year). [6]
  • According to Zenith’s report , 65% of all money spent on advertising in digital media in 2019 will be traded automatically in programmatic model. [7]

I know you want to use Demand Side Platform (DSP), thus we made this list of best Demand Side Platform (DSP). We also wrote about how to learn Demand Side Platform (DSP) and how to install Demand Side Platform (DSP). Recently we wrote how to uninstall Demand Side Platform (DSP) for newbie users. Don’t forgot to check latest Demand Side Platform (DSP)statistics of 2024.

Reference


  1. emarketer – https://www.emarketer.com/topics/category/demand-side%20platform.
  2. digitalcommerce360 – https://www.digitalcommerce360.com/2020/02/04/spending-grows-44-for-amazon-dsp/.
  3. hubspot – https://blog.hubspot.com/marketing/what-is-dsp.
  4. statista – https://www.statista.com/statistics/1222431/dsps-shirt-third-party-cookies-usa/.
  5. instapage – https://instapage.com/blog/demand-side-platform.
  6. wikipedia – https://en.wikipedia.org/wiki/Demand-side_platform.
  7. acuityads – https://www.acuityads.com/blog/category/demand-side-platform/.
  8. onaudience – https://www.onaudience.com/resources/dsp-demand-side-platform-definition-how-it-works/.

How Useful is Demand Side Platform

For those unfamiliar with the term, a Demand Side Platform is a software that allows advertisers to buy digital ad space in an automated fashion. It aggregates inventory from multiple sources, such as ad exchanges and publishers, and allows advertisers to bid on that inventory in real time. This process is known as real-time bidding (RTB) and is widely used in the digital advertising industry.

The primary benefit of using a DSP is its ability to target specific audiences with precision. Advertisers can use data and algorithms to identify their ideal customers and only bid on ad space that will reach those individuals. This targeting capability can lead to higher conversion rates and better ROI for advertisers, making their ad spend more efficient and effective.

Furthermore, a DSP offers real-time reporting and analytics, allowing advertisers to track the performance of their campaigns in real time. This level of transparency enables advertisers to make data-driven decisions and adjust their strategies on the fly. Additionally, the automation of the ad buying process saves time and resources, allowing advertisers to focus on other aspects of their campaigns.

Despite these advantages, some critics argue that DSPs have their limitations. For one, the transparency of the ad inventory can sometimes be questionable, as advertisers may not always know exactly where their ads are being placed. This lack of control over the placement of ads can lead to concerns about brand safety and ad fraud.

Another criticism is the potential for oversaturation of ads, as the automated nature of DSPs can sometimes lead to an abundance of ads targeting the same audience. This oversaturation can dilute the effectiveness of campaigns and annoy consumers, leading to ad fatigue and decreased engagement.

Moreover, the complexity of DSPs can be overwhelming for some advertisers, especially small businesses with limited resources. The need for technical expertise and in-depth knowledge of the platform can be a barrier for entry for advertisers looking to leverage the power of DSPs.

In conclusion, while Demand Side Platforms offer a plethora of benefits in terms of targeting capabilities, real-time reporting, and automation, there are also some limitations and challenges that advertisers must be aware of. It is crucial for advertisers to carefully evaluate their goals, resources, and target audience before investing in a DSP to ensure they are getting the most out of their ad spend. Ultimately, the usefulness of a DSP will depend on how well it aligns with the specific needs and objectives of the advertiser.

In Conclusion

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We tried our best to provide all the Demand Side Platform (DSP) statistics on this page. Please comment below and share your opinion if we missed any Demand Side Platform (DSP) statistics.

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