Digital Signage Statistics 2022 - Everything You Need to Know


Are you looking to add Digital Signage to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Digital Signage statistics of 2022.

My team and I scanned the entire web and collected all the most useful Digital Signage stats on this page. You don’t need to check any other resource on the web for any Digital Signage statistics. All are here only 🙂

How much of an impact will Digital Signage have on your day-to-day? or the day-to-day of your business? Should you invest in Digital Signage? We will answer all your Digital Signage related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Digital Signage Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 362 Digital Signage Statistics on this page 🙂

Digital Signage Benefits Statistics

  • For example, 73% of learning institutions see thebenefits of digital signage in educationas crucial for the future of communication. [0]

Digital Signage Market Statistics

  • The global digital signage market is predicted to exceed $20 billion by 2020. [1]
  • 58% of US marketers use social media to engage their target audience during timely events as part of their real time marketing engagement strategy. [2]
  • The digital signage market is set to grow at an 8.94 percent compound annual growth rate between now and 2020. [3]
  • Compared with Facebook and online video platforms, which reach less than 45 percent, retailers are using video signage to expose a larger audience to their marketing messages. [4]
  • The global digital signage market is expected to grow at a compound annual growth rate of 7.5% from 2021 to 2028 to reach USD 38.23 billion by 2028. [5]
  • digital advertising marketin the world, as the country had the highest revenue in the digital advertising market in 2020 – an estimated 137 billion U.S. dollars. [6]
  • Germany is the most dynamic market according to the annual publication Invidis 2018/19. [7]
  • Allied Market Research expects the facial recognition market to grow to $9.6 billion by 2022, around 20% year on year growth. [7]
  • The compound annual growth rate of the digital signage market is 7.3% and the market is expected to reach over $29 billion by 2024. [8]
  • According to a post by Exterion Media, Digital already accounts for around 22% of the outdoor market’s annual £1bn sales and by 2020 that proportion is expected to rise to 35%. [9]

Digital Signage Software Statistics

  • Modern software made the signs easy to update; 90 percent said they didn’t have any trouble at all figuring it out. [3]

Digital Signage Adoption Statistics

  • The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years. [0]

Digital Signage Latest Statistics

  • It should see a CAGR of 6.3% between 2022 and 2031, reaching $63.3 billion by 2031. [0]
  • The region also expects the highest growth in digital signage (42%). [0]
  • Growth is slowest in Africa and Australia/New Zealand at 2% and 1%, respectively. [0]
  • More than 67% of digital signage users expect digital outof home advertising to increase in the next two years. [0]
  • 33% of users have between 1 and 24 digital signage screens, while 15% use between 15 and 99 screens. [0]
  • Another 12% have 100 to 149 screens, while 8% have between 250 and 999 digital signage screens. [0]
  • Only 9% of users have above 1000 screens in their company or enterprise. [0]
  • 80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases. [0]
  • Digital signage used in public venues has a broader reach, with up to 10% of American residents aged above 12 seeing the content as compared to 41% on Facebook or 43% on the internet. [0]
  • Digital signage improves queue management and reduces perceived wait times by more than 35%. [0]
  • 53% of digital signage end users expect to increase their digital signage spend in the next two years. [0]
  • 65% of end users plan to increase their digital signage spend on acquiring new displays, while 42% will spend more on content production. [0]
  • 51% of endusers place their screens as entirely customerfacing, while 9% have employee facing digital signage screens. [0]
  • For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred node digital signage network for three years decreased by 50%. [0]
  • In fact, 90% of the information transmitted to the brain is visual. [0]
  • Visuals get 94% more views than text. [0]
  • After three days, people retain 65% of visually presented information. [0]
  • Namely, digital signage has an astounding recall rate of 83%. [0]
  • Interestingly, digital signage has a 47.7% effectiveness on brand awareness. [0]
  • Digital displays capture 400% more views than static displays. [0]
  • Indeed, 75% of travelers recall seeing a digital billboard within the past month. [0]
  • Indeed, 56% of internal communication teams are considering increasing the use of digital signage within their organization. [0]
  • 50% of communications professionals use digital signage as a channel. [0]
  • Employees who feel appreciated are 60% more inspired to work harder. [0]
  • For example, digital signage enhances internal communication, which leads to 25% higher employee productivity. [0]
  • In fact, companies that communicate effectively are 4x more likely to report high levels of employee engagement. [0]
  • 93% of effective communication is nonverbal, while spoken words account for only 7%. [0]
  • Disengaged employees are 12x more likely to leave their job within the current year. [0]
  • In fact, presentations that use visual aids are 43% more persuasive than those that don’t. [0]
  • Truly, 68% of US customer signage reflects the quality of business and its products. [0]
  • Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns. [0]
  • For example, 47% of employees say they don’t know what their company’s core values are. [0]
  • 70% of colleges have installed digital displays on campus. [0]
  • 87% of educational institutions, including K 12 schools, have already deployed digital signage systems to streamline communication as well as their lesson plans. [0]
  • 100% of colleges and universities with digital signage solutions use the technology for institutional news and announcements. [0]
  • Additionally, 86% use the technology for digital menu boards in dining facilities, while 57% use it for classroom scheduling and emergency notifications. [0]
  • Other common uses include wayfinding (43%), room signs (43%). [0]
  • 96% of students say that video increases the learning experience. [0]
  • Applying technology to education helps students to reduce stress (45%), improves confidence (46%) and efficiency (57%), while also helping students to better prepare for class (67%). [0]
  • 97% of students prefer to receive information via digital channels rather than from a non. [0]
  • About half of all teachers surveyed (53%). [0]
  • 96% of students notice digital signage immediately and can recall its content. [0]
  • Over 40% of schools don’t have instructions for what to do in an emergency posted in their labs and residence, highlighting thedigital signage for emergency messagingdemand in schools. [0]
  • The best live places for reaching consumers with digital signage are grocery stores (28% of American residents), shopping malls (27%), medical offices (20%), and large retail stores (20%). [0]
  • 80% of customers choose to enter stores after seeing digital signage. [0]
  • 64% of digital signage users cite increased customer engagement as the main benefit of digital signage. [0]
  • 57% also say digital signage has helped them improve customer service. [0]
  • 43% of retailers consider digital signage important to in store personnel training and see it frequently. [0]
  • 84% of retailers believe that digital signage creates more brand awareness compared to traditional channels. [0]
  • Digital signage creates a 46% increase in customer satisfaction. [0]
  • Digital signage bumps up the average purchase amount by 29.5%. [0]
  • It brings about a 32.8% growth in repeat buyers. [0]
  • Digital displays can create a 31.8% upswing in overall sales volumes. [0]
  • 75% of respondents agree that sales driven content initiatives like offers and promotions, product advertising, personalized content, and value adds are also most likely to succeed. [0]
  • It has a high impact in that 59% of those who see digital signage content want to learn more about the product or topic. [0]
  • 70% of Americans say they saw a digital billboard or some form of digital signage in the past month. [0]
  • Of these, 47% can recall seeing a particular message. [0]
  • 71% of consumers feel that advertising on digital signage stands out more as compared to online ads. [0]
  • 46% agree that digital signage advertising is more prominent than television ads. [0]
  • Over 40% of buyers say that digital signage can influence their purchasing decision. [0]
  • 76% of American consumers enter stores they have never visited simply because of the signage. [0]
  • Similarly, 68% of Americans have paid for a product or service because its signage caught their eye. [0]
  • 19% of customers made impulse purchases after seeing digital ads. [0]
  • Customers spend 30% more time browsing products in stores that have deployed digital signage. [0]
  • More than 60% of customers make buyingdecisions at the point of sale. [0]
  • So, implementing digital signage technology can increase footfall by up to 24% in retail stores. [0]
  • 70% of hospitals now provide digital communication systems. [0]
  • 64% of physicians believe the IoT can help reduce the burden on nurses and doctors. [0]
  • 75% of caregivers and patients who view hospital messaging on digital signage systems say that the content enhances the hospital experience and provides helpful health information. [0]
  • 78% of patients say they actively seek digital health solutions whenever possible. [0]
  • 52% of patients get some health information from digital signage. [0]
  • 75% of those viewing a digital sign in the hospital could recall at least one message. [0]
  • 83% of patients spend a significant amount of time interacting with a hospital’s digital content. [0]
  • 27% of patients found doctors via digital messaging. [0]
  • Clinics using displays often see an increase in business between 15% and 150%. [0]
  • 74% of customers in restaurants say an effective menu display is their top priority. [0]
  • 73% of diners agree that restaurant technology improves their guest experience. [0]
  • 95% of restaurateurs agree that restaurant technology improves their business efficiency. [0]
  • Indeed, digital signage creates an average increase of 3% in margin per transaction. [0]
  • Quick service restaurants using digital menu boards account for up to 20% of the digital signage industry. [0]
  • In fact, 29.5% of restaurant customers say digital menus are more likely to influence their purchase of a product. [0]
  • Nearly 30% of customers find digital menus influential for the purchase of a product. [0]
  • Nonetheless, safety and health communications through channels like digital signage result in reductions of 20% or greater in their injury and illness rates. [0]
  • 93% of manufacturers use digital signage when displaying their products intrade shows and exhibitions. [0]
  • In fact, digital signage improves workplace engagement by 22%, leading to 41% fewer quality defects. [0]
  • Over 60% ofbanks use digital signagefor customer communication. [0]
  • 75% of the messages conveyed are related to banking, while the remaining 25% are unrelated to banking. [0]
  • In fact, 95% of retail banks are satisfied with their digital signage deployment, citing that the payback period for investing in the technology can be as low as eighteen months. [0]
  • Only 21% of banks produce their digital signage content in. [0]
  • In fact, 70% of banks target their messaging by branch. [0]
  • Digital signage reduces this cost by 76%. [0]
  • Interestingly, there has been a 72% rise in the introduction of technology in Boomer. [0]
  • 52.9% of religious organizations use projectors and other forms of digital signage to deliver sermons. [0]
  • 46.1% of churches say that using social media is their most effective method of outreach. [0]
  • After all, digital displays capture 400% more views than static displays. [10]
  • 90% of the information transmitted to the brain is visual. [10]
  • Visuals get 35% more views than text. [10]
  • Digital displays capture 400% more views than static displays. [10]
  • Digital signage has a 47.7% effectiveness on brand awareness. [10]
  • Digital signage creates a 46% increase in customer satisfaction. [10]
  • Digital signage bumps up the average purchase amount by 29.5%. [10]
  • Digital signage brings about a 32.8% growth in repeat buyers. [10]
  • 76% of American consumers enter stores they have never visited before simply because of the signage. [10]
  • 68% of Americans have paid for a product or servicebecause its signage caught their eye. [10]
  • 80% of brands that use digital signage record a substantial increase in sales, up to 33%, with a greater appeal towards impulse purchases as opposed to planned purchases. [10]
  • Digital signage improves queue management and reduced perceived wait times by more than 35%. [10]
  • 50% ofcommunications professionals use digital signageas a channel. [10]
  • Employees who feel appreciated are 60% more inspired to work harder. [10]
  • Companies that communicate effectively are 4x more likely to report high levels of employee engagement. [10]
  • Presentations that use visual aids are 43% more persuasive. [10]
  • Over 25% of U.S. companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns. [10]
  • 73% of learning institutionsview digital signage as a vital elementin the future of communication. [10]
  • 96% of students say that video increases the learning experience. [10]
  • 97% of studentsprefer to receive information via digital channelsrather than from a non. [10]
  • 96% of students notice digital signage immediately and can recall its content. [10]
  • Over 40% of schools don’t have instructions for what to do in an emergency posted in their labs and residence. [10]
  • 78% of patients say they actively seekdigital health solutionswhenever possible. [10]
  • 52% of patients getsome health information from digital signage. [10]
  • 83% of patients spend a significant amount of time interacting with a hospital’s digital content. [10]
  • 27% of patients found doctors via digital messaging. [10]
  • 70% of Americans say they’ve have seen a digital display in the past month 52% say they’ve seen a digital sign in the past week. [1]
  • 47% remember seeing a specific ad or message. [1]
  • Recall jumps to 55% when talking about outdoor digital billboards. [1]
  • 80% of shoppers say they have entered a store because a digital sign caught their interest. [1]
  • 90% of the information transmitted to the brain is visual 30% of the brain’s cortex is devoted to processing visual information Only 8% of the brain processes touch and 3% processes hearing Our brains process visual information 60,000x. [1]
  • People can remember a group of over 2000 pictures over a period of several days with 90% accuracy. [1]
  • After three days, people retain 65% of visually presented information. [1]
  • People retain only 10 20% of written or spoken info after three days. [1]
  • Presentations that use visual aids are 43% more persuasive than those that don’t 68% of US customer signage. [1]
  • reflects the quality of business and its products Digital signage increases brand awareness by 47.7%. [1]
  • Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns 50% of communications professionals use digital signage as a channel. [1]
  • 19% of viewers made an unplanned purchase of something promoted digitally in a retail setting In restaurants, the number of unplanned purchases jumps to 80% 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage. [1]
  • Adding a single on premise sign adds an average of 4.75% in annual sales revenue. [1]
  • Companies that communicate effectively are 4x more likely to report high levels of employee engagement Companies with higher levels of engagement report better financial results and higher employee retention. [1]
  • Disengaged employees are 12x more likely to leave their job within the current year. [1]
  • Higher workplace engagement leads to 37% lower absenteeism. [1]
  • 41% fewer safety incidents 41% fewer quality defects. [1]
  • Employees who feel valued are 60% more motivated to work harder Almost 1/3 of employees. [1]
  • Employees who think their managers can name their strengths are 71% more likely to feel both engaged and energized at work. [1]
  • 47% of employees say they don’t know what their company’s core values are. [1]
  • 50% of employees who say that their superiors sharing information positively impacts their productivity and motivation 75% of employees say they would stay longer at a company that listens to and addresses their concerns 86% of new professionals and. [1]
  • 63% of workers say sustainability is a key factor when considering working for a company. [1]
  • A study from Russell Reynolds Associates found that at least 30% executives from all industries are anticipating moderate or massive digital disruption. [2]
  • Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase. [2]
  • 44% of shoppers admit to social media increasing purchasing decisions. [2]
  • Millennials are more likely to visit brickandmortar stores than baby boomers For brands looking to engage an elusive, younger audience, in store experiences could be the way forward. [2]
  • Given that millennials don’t watch TV , prefer YouTube ads to traditional advertising methods and are heavily influenced by the internet (47% say it’s the one thing they “can’t live without”). [2]
  • According to a 2010 study by Arbitron, digital signs reach a huge number of Americans and are better remembered than advertising shown through other digital sources. [2]
  • 68% agreed that digital advertising would influence their decision to buy advertised products in the future. [2]
  • 71 percent of people said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads. [2]
  • Digital signage has a recall rate of 83%. [2]
  • 20% of people will read the text on a page, but 80% of people will watch a video. [2]
  • According to the Small Business Association, LED advertising signs pull in 1000 impressions for merely $0.15, making it the most cost effective form of advertising. [2]
  • 55% of travelers indicated they would be more likely to visit a hotel that offered self check. [2]
  • 73% of educational institutions see digital signage as crucial for the future of communication. [2]
  • 65% of school children use a smartphone and 47% use a tablet on a daily basis. [2]
  • 96% of students say that video increases the learning experience. [2]
  • Applying technology to education helps students to reduce stress (45%), improve confidence (46%) and efficiency (57%), while also helping students to better prepare for class (67%). [2]
  • Good internal communications drives 25% higher employee productivity. [2]
  • 56% of internal communication teams are considering increasing the use of digital signage within their organization. [2]
  • Digital Signage has a 47.7% effectiveness for brand awareness. [2]
  • Restaurants 25. 74% of customers say an easy to read menu is their top priority. [2]
  • Don’t underestimate the significance of this either, 7 Eleven convenience stores in Denmark saw sales of coffee rise by 30% when advertised on their digital signs. [2]
  • 80% of adults have seen digital signage in the past month and 70% subsequently made an unplanned purchase. [2]
  • 29.5% of customers find digital menus influential for purchase of product. [2]
  • They increased sales by 50% likefor like by replacing their static signs for digital ones. [2]
  • 93% of consumers find UGC to be helpful when making a purchasing decision. [2]
  • 1 in 4 event professionals already use tablets for registration and 60% of event planners rank on site technology as important as a good internet connection. [2]
  • Event technology can help increase event attendance by 20%, increase productivity 27%, and decrease costs 20. [2]
  • According to surveys, 75 percent of those viewing a digital sign in hospital could recall at least one message. [2]
  • Digital signage can cut perceived wait time by up to 35 percent. [2]
  • 83% of patients spend a significant amount of time interacting with a hospital’s digital content. [2]
  • 78% of patients actively seek out digital health solutions when they are available. [2]
  • Digital signage reduces workplace injury by 20%. [2]
  • According to a 2010 study by Arbitron, digital signs reach an astounding number of Americans 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet or 41 percent on Facebook. [3]
  • Not only that, but 52 percent of teenage and adult Americans have viewed a digital display within the past week!. [3]
  • Other digital signage solutions get noticed big time as well 75 percent of travelers recall seeing a digital billboard within the past month. [3]
  • Of those 70 percent of Americans who recall seeing a digital video display in the past month, 47 percent specifically recall seeing an ad. [3]
  • And of those travelers who remember spotting a digital billboard, 82 percent recall that it was displaying an ad. [3]
  • Recently, it was found that of those who saw a digital billboard, 55 percent could recall the specific message displayed every time they passed one. [3]
  • The same study also looked at specific ad campaigns, and found that travelers who had passed the billboards could remember specific ads from those campaigns up to 89 percent of the time. [3]
  • Of the surveyed customers in the study mentioned above, 71 percent said they felt advertising on digital billboards stood out more than online ads, and 46 percent said they were more prominent than even television ads. [3]
  • Then you’ve joined the 19 percent of consumers who claim to have made unplanned, impulse purchases of products they’ve seen advertised digitally. [3]
  • The items advertised with digital signs experienced, on average, a 49 percent increase in sales versus a control period where there was no advertising. [3]
  • Those advertised with static signs only had a 15 percent increase in sales. [3]
  • In other words, in this case, digital signs were 34 percent more effective in promoting specific items than traditional signs were!. [3]
  • When asked about specific brands after being exposed to digital POS advertising, shoppers exhibited a 31 percent increase in brand awareness and recall. [3]
  • Even when not asked about specific brands, they still showed a 14 percent increase. [3]
  • Sales increases measured as high as 30 percent!. [3]
  • Around three quarters of customers surveyed noticed the POS displays, 23 percent higher than the average found in studies of other POS advertising methods. [3]
  • Up to a 35 percent decrease in perceived wait time. [3]
  • That’s about a 46 percent increase from 2010. [3]
  • One study by InfoTrends found that installing digital signage in stores encouraged customers to spend up to 30 percent more time browsing. [3]
  • In fact, the cost per thousand impressions for LED signs is less than 10 percent of the cost for any other advertising medium. [3]
  • In a study of small business owners who had installed LED signs, 86 percent of those surveyed said they thought the signs had brought them new customers. [3]
  • Nearly as many noticed an increase in sales after installation. [3]
  • “According to a 2010 study by Arbitron, digital signs reach an astounding number of Americans 70 percent have seen a digital video display in the past month, versus 43 percent on the Internet or 41 percent on Facebook.”. [3]
  • Digital video in general reaches 70 percent of the public. [4]
  • If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays. [4]
  • Digital signage reduces perceived waiting times at checkout by as much as 35 percent. [4]
  • Nearly 30 percent of customers find digital menus influential for purchase of product. [4]
  • More than 60 percent of buying decisions are made at the point of sale. [4]
  • Digital signage adds an upswing in overall sales volume by 31.8 percent. [4]
  • 80% of Customers Choose to Enter Stores. [11]
  • According to an in depth study by Arbitron, digital media in public reaches 70% of Americans. [11]
  • That’s significantly more than the Internet (43%) or Facebook (41%). [11]
  • 19% of Consumers Made Impulse Purchases After Seeing Digital Ads. [11]
  • Arbitron’s study determined that 19% of consumers bought something impulsively due to a digital signage ad. [11]
  • Digital Signage Grants a Recall Rate of 83%. [11]
  • According to a 2015 study by the Out of Home Advertising Association of America , digital signage has a recall rate of 83%. [11]
  • 71% of Consumers Said Digital Signage Stands Out More Than Online Ads. [11]
  • When polled, 71% of consumers said digital signage stuck out more to them than online ads. [11]
  • 70% of Hotel Guests Find Digital Signage Entertaining Digital signage and hotels are a match made in Heaven. [11]
  • guide by KeyWest Technology found that 70% of hotel guests find digital displays entertaining. [11]
  • 75% of Hospital Patients Recalled at Least One Message from a Digital Sign. [11]
  • study by Arbitron Inc. found that 75% of hospital patients could recall at least one message from a digital sign. [11]
  • Digital Signage Cuts Perceived Wait Times by 35%. [11]
  • Today , digital displays reduce perceived waiting times by 35%. [11]
  • 29.5% of Customers Take Influence from Digital Menus guide from Eclipse Digital Media claims 29.5% of customers make purchases because of digital menus. [11]
  • 70% of Americans say they have seen a digital display in the past month 52% say they’ve seen a digital sign in the past week. [5]
  • 47% remember seeing a specific ad or message. [5]
  • Recall jumps to 55% when talking about outdoor digital billboards. [5]
  • 80% of shoppers say they have entered a store because a digital sign caught their interest. [5]
  • 90% of the information transmitted to the brain is visual 30% of the brain’s cortex is devoted to processing visual information. [5]
  • While Only 8% of the brain processes touch and 3% processes hearing Our brains process visual information 60,000x. [5]
  • People can remember a group of over 2000 pictures over a period of several days with 90% accuracy. [5]
  • After three days, people retain 65% of visually presented information. [5]
  • People retain only 10 20% of written or spoken info after three days. [5]
  • Presentations that use visual aids are 43% more persuasive than those that don’t 68% of US customer signage. [5]
  • reflects the quality of business and its products Digital signage increases brand awareness by 47.7%. [5]
  • Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns 50% of communications professionals use digital signage as a channel. [5]
  • 19% of viewers made an unplanned purchase of something promoted digitally in a retail setting In restaurants, the number of unplanned purchases jumps to 80% 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage. [5]
  • Adding a single on premise sign adds an average of 4.75% in annual sales revenue. [5]
  • Companies that communicate effectively are 4x more likely to report high levels of employee engagement Companies with higher levels of engagement report better financial results and higher employee retention. [5]
  • Disengaged employees are 12x more likely to leave their job within the current year. [5]
  • Higher workplace engagement leads to 37% lower absenteeism. [5]
  • 41% fewer safety incidents 41% fewer quality defects. [5]
  • 28% less internal theft 21% higher productivity Companies with high employee engagement see a 26% increase in annual revenue 233% higher customer loyalty The bottom line is important for any business. [5]
  • Employees who feel valued are 60% more motivated to work harder Almost 1/3 of employees. [5]
  • Employees who think their managers can name their strengths are 71% more likely to feel both engaged and energized at work. [5]
  • 47% of employees say they don’t know what their company’s core values are. [5]
  • 50% of employees who say that their superiors sharing information positively impacts their productivity and motivation 75% of employees say they would stay longer at a company that listens to and addresses their concerns 86% of new professionals and. [5]
  • 63% of workers say sustainability is a key factor when considering working for a company. [5]
  • As of 2019, this particular industry accounted for 22 percent of all digital advertising spending in the U.S. [6]
  • The automotive and the financial services industries held about 12 percent of the share, respectively. [6]
  • In mid 2020, ad blockers were detected in 18 percent of tested desktopsessions versus only seven percent of session on mobile devices. [6]
  • 56% of internal communication teams are considering increasing the use of digital signage within their organization. [12]
  • 50% of communications professionals use digital signage as a channel. [12]
  • Employees who feel appreciated are 60% more inspired to work harder. [12]
  • Digital signage enhances internal communication, which leads to 25% higher employee productivity. [12]
  • Companies that communicate effectively are 4x more likely to report high levels of employee engagement. [12]
  • Disengaged employees are 12x more likely to leave their job within the current year. [12]
  • Presentations that use visual aids are 43% more persuasive than those that don’t. [12]
  • 68% of US customer signage reflects the quality of business and its products. [12]
  • Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns. [12]
  • 47% of employees say they don’t know what their company’s core values are. [12]
  • A 46% increase in customer satisfaction A 32.8% growth in repeat buyers A 31.8% upswing in overall sales volumes. [12]
  • Customers spend 30% more time in stores. [12]
  • 74% of customers in restaurants say an effective menu display is their top priority. [12]
  • They create an average increase of 3% in margin per transaction. [12]
  • Quick service restaurants using digital menu boards account for up to 20% of the digital signage industry. [12]
  • 29.5% of restaurant customers say digital menus are more likely to influence their purchase of a product. [12]
  • Nearly 30% of customers find digital menus influential for purchase of a product. [12]
  • Safety and health communications through channels like digital signage result in reductions of 20% or greater in their injury and illness rates. [12]
  • 93% of manufacturers use digital signage to audience experience when displaying their products intrade shows and exhibitions. [12]
  • Digital signage improves workplace engagement by 22%, leading to 41% fewer quality defects. [12]
  • 16% Outdoor digital signage networks continue to grow. [7]
  • the DOOH networks in shopping centers grew by 16% in 2018. [7]
  • According to the Future Trends 2019 study conducted by the Digital Signage Today website, 60% of retailers who do not yet have digital signage in their stores plan to invest in this type of solution in the next two years. [7]
  • It found that four out of five brands saw an increase in sales up to 33% when using digital signage, compared to using print signage alone. [7]
  • A RichMedia Technologies study conducted in 2007 revealed that digital signage captured the attention of 63% of customers, a figure higher than that observed with static panels (58%). [7]
  • In the same study, 58% of respondents indicated that they consider digital signage ads to be unique, compared to 33% for billboards. [7]
  • A study conducted by Arbitron found that 47% of clients recalled a particular advertisement on a digital screen. [7]
  • A Nielsen study conducted for SignStorey in 2007 revealed that 68% of customers agreed that digital signage “would influence their decision to purchase the product”. [7]
  • Weather responsive ad campaigns can be very effective, Stella Cidre reported a 6% increase in year on year sales during a period using this tactic. [7]
  • This weather triggered signage campaign resulted in a 17% sales increase. [7]
  • Using signage to manage a queue – for example, directing people to the next open till – can reduce checkout time, or perceived checkout time by as much as 35 percent and make customers happier. [7]
  • In an 2018 study in the US, Popspots found that 57% of consumers have purchased a new brand or product after seeing it in the checkout line. [7]
  • Even though La Redoute’s DOOH trial was via an offline channel, the ads led to a 34% increase in visits to La Redoute’s website. [7]
  • According to a Samsung UK Retail Digital Signage Survey from 2017, 84% of UK retailers believe digital signage creates significant brand awareness. [7]
  • Half of the top 100 retailers in the US started testing beacon technology from 2014 according to Business Insider. [7]
  • According to WorldPay, 16% of global point of sale payments were made via an e wallet and are predicted to grow to 28% by 2022 – by making screens payment points, retailers can capitalise on this opportunity to speed up checkout and increase spending. [7]
  • The internet is expected to account for 53% of retail sales in 10 years’ time, up from about a fifth at present, making it essential for all physical retailers to incorporate digital capabilities or lose out. [7]
  • The price is just $20 per player per month, or choose to pay annually and save 25%. [13]
  • but it has also been shown that 76% of customers have entered a store after seeing digital signage. [14]
  • As a matter of fact, it has been found that digital signage could grow the number of repeat customers by over 30%. [14]
  • Digital signage has been shown to increase average purchases by up to 29.5%. [14]
  • Out of these businesses, 80% recorded a 33% increase in sales on average. [14]
  • More than 40% of shoppers in the United States report changing what they buy after getting inspired by relevant information displayed on digital signage near the point of purchase. [8]
  • More than 70% of Americans recall seeing a digital video display and 75% of travelers admit to noticing a digital billboard in the past month. [8]
  • People who look at digital billboards have a higher recall and around 74 to 89% of the people recall seeing at least one specific ad they saw on a digital billboard. [8]
  • 72% of consumers in the United States appreciate digital billboards as a cool way to advertise and learn about new businesses. [8]
  • 71% of survey respondents feel that digital billboards and ads on digital signage stand out more than common online and TV ads. [8]
  • Digital signage can boost sales up to 31% by offering customers a better overall experience. [8]
  • The truth is most businesses see a 15% or more increase in revenue from adding outdoor digital signage. [8]
  • The stats tell us that Almost 30% of customers think digital menus influence their purchase of a restaurant’s special. [15]
  • Digital signage increases transaction margins by an average of 3%. [15]
  • 74% of interviewed customers said they would prefer an easyto understand menu display at all times. [15]
  • 80% of customers purchased something not budgeted for, simply because it was promoted on a digital sign. [15]
  • 52% of patients believe they obtain health information from digital signage. [15]
  • 75% of people that see a digital sign in the hospital tend to remember at least one message. [15]
  • Doctors were found by 27% of their patients through digital messaging. [15]
  • The digital content of hospitals fully engaged 83% of patients. [15]
  • Hospitals and clinics that used displays often saw business operations improve by 15. [15]
  • Digital signage systems have improved manufacturing workplace engagement by 22%, while reducing quality defects by 41%. [15]
  • 90% of manufacturing firms and companies make use of digital signage systems to increase productivity and reinforce employee training. [15]
  • Health and communications through digital channels have brought about 20% reduction in illness and injury rates. [15]
  • 96% of students believe that the use of videos improve their learning experience. [15]
  • Digital signage solutions have helped reduce stress amongst students by 45%, improved their class preparations by 67%, improved their academic efficiency by 57%, and improved their confidence by 46%. [15]
  • 73% of schools combined agree that the future of communication in education lies in going digital. [15]
  • K 12 schools make up 87% of education institutions that have incorporated the use of digital signage systems in the enhancement of communication and lesson plans. [15]
  • Of the messages displayed on these systems, 75% of them are related to banking, while the 25% are related to something else. [15]
  • 95% of retail banks believe that inside 18 months or less, they get a return on investment from their digital signage deployment. [15]
  • At least 75% of banks outsource their digital signage content compared to the other 25% that produce theirs internally. [15]
  • Now At least 45% of churches say that this method is their most effective in terms of outreach. [15]
  • 70% of youth Christians prefer to read their scripture on a screen. [15]
  • 40% of every worship venue now own a website. [15]
  • Boomer pastored churches have seen a 72% rise in the use of technology. [15]
  • Digital signage solutions have reduced annual costs of printing, paper and photocopying that used to reach $6500 by 76% in churches. [15]
  • Customer satisfaction in retail businesses get increased by 46% when digital signage systems are incorporated. [15]
  • Digital signage solution are said to have increased repeat buyers for retailers by 32.8%. [15]
  • Footfall is reduced by 24% in retail stores were digital signage solutions are implemented. [15]
  • Digital signage solutions enhance 60% of the decisions customers make at the point of sale. [15]
  • Customers spend 30% more time browsing products in stores that have deployed digital signage. [15]
  • 68% of Americans have paid for a product or service because its signage caught their eye. [15]
  • 76% of American consumers enter stores they have never visited simply because of the signage. [15]
  • Overall sales volumes in retail businesses experience a 31.8% upswing thanks to digital signage solutions. [15]
  • 59% of buyers claim that they were drawn or enticed to learn more about a service, topic, or product at the sight of a digital signage content. [15]
  • Digital signage solutions improve internal communication, which in turn bring increase employee productivity by at least 25%. [15]
  • Now statistics also show that employees that feel valued and recognized are 60% more inspired to work harder. [15]
  • 56% of internal communication teams have at one point or another, considered making use of digital signage within their firm. [15]
  • This would help reduce the percentage of employees that say they do not know what their company’s values are. [15]
  • Company presentations that make use of digital visuals are 43% more persuasive than those that do not. [15]
  • Companies report that disengaged employees are 12x more likely to quit their jobs than the ones who are engaged. [15]
  • 68% of US customer signage reflects the quality of business and its products. [15]
  • Companies that communicate effectively are 4x more likely to report high levels of employee engagement. [15]
  • With our research also finding that digital signs capture 400% more views than static signs, it’s obvious that digital screens are the future of truly persuasive and engaging signage. [16]
  • With an industry that is predicted to hit in excess of $20Billion by 2020 , it is clear to see that Digital Signage is now recognised as a necessity in many aspects of business. [9]
  • And that’s not all, digital signage has a recall rate higher than any other form of traditional media with 83% of people recalling at least one ad seen on a digital billboard in the past 30 days. [9]
  • Digital displays capture 400% more views than static displays. [9]
  • Implementing Digital menu boards along with allergy information boards can not only create a more aesthetically pleasing and efficient way of displaying the menu content, but digital menu boards typically present up to a 5% sales lift. [9]
  • With 74% of customers saying an easy to read menu is their top priority , Digital Signage gives the option to experiment with different menu sizing and content design without the need to get it reprinted, saving time and money. [9]
  • One retailer noted a 24% increase in footfall after implementing digital signage technologies. [9]
  • 80% of brands experienced a significant increase of up to 33% in additional sales through the use of digital signage with an appeal more towards hedonic products rather than planned purchases. [9]
  • Digital signage can reduce perceived wait times at checkout by as much as 35% , therefore creating an improved customer experience and brand loyalty, with potential repeat custom. [9]
  • Upto date information to keep customers and staff informed with the latest financial information, news and offers whilst promoting the brand image is vital, as 90% of customers are acquired in bank branches. [9]
  • By choosing to advertise using digital signage over static signage, the advertising network’s monthly revenue can increase by a significant 800% according to MRI. [9]
  • Even more appealing is that by switching from static signage to interactive / touchscreen advertising, ad sales can increase by a massive 1200% – now those are some serious figures worth considering as a digital signage advertising network. [9]
  • If you are using video for sales, a DS IQ study found that shorter ads of around 15 seconds lifted sales by more than 50% compared to a single 30 second advert. [9]

I know you want to use Digital Signage Software, thus we made this list of best Digital Signage Software. We also wrote about how to learn Digital Signage Software and how to install Digital Signage Software. Recently we wrote how to uninstall Digital Signage Software for newbie users. Don’t forgot to check latest Digital Signage statistics of 2022.

Reference


  1. mvixdigitalsignage – https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/.
  2. visix – https://www.visix.com/resources/blog/40-digital-signage-statistics-that-prove-it-works/.
  3. screencloud – https://screencloud.com/blog/exciting-digital-signage-trends-and-statistics.
  4. sixteen-nine – https://www.sixteen-nine.net/2016/01/27/18-surprising-statistics-about-digital-signage/.
  5. digitalsignagetoday – https://www.digitalsignagetoday.com/blogs/10-key-stats-accelerating-digital-signage-adoption/.
  6. fit1media – https://fit1media.com/2020/09/19/statistics-and-benefits-of-digital-signage/.
  7. statista – https://www.statista.com/topics/1176/online-advertising/.
  8. cenareo – https://blog.cenareo.com/en/digital-signage-retail-statistics-market-and-trends-2019.
  9. cirrusled – https://www.cirrusled.com/blog/outdoor-led-sign/10-statistics-that-prove-the-effectiveness-of-digital-signage.
  10. embedsignage – https://embedsignage.com/why-digital-signage-key-digital-signage-statistics-infographic-videographic/.
  11. screenfluence – https://www.screenfluence.com/blog/2020/11/17/27-digital-signage-statistics-for-2021-infographic/.
  12. wallboard – https://www.wallboard.us/blog/digital-signage-statistics.
  13. medium – https://mvixsignage.medium.com/https-medium-com-mvixsignage-digital-signage-statistics-infographic-7f0f895a274.
  14. xogo – https://www.xogo.io/.
  15. qrius – https://qrius.com/do-you-own-a-retail-store-these-7-digital-signage-statistics-will-surprise-you/.
  16. ads2grid – https://ads2grid.com/2020/09/17/2020-digital-signage-trends-and-statistics/.
  17. databeat – https://www.databeat.net/databeatblog/15-surprising-statistics-about-digital-signage.

In Conclusion

Be it Digital Signage benefits statistics, Digital Signage usage statistics, Digital Signage productivity statistics, Digital Signage adoption statistics, Digital Signage roi statistics, Digital Signage market statistics, statistics on use of Digital Signage, Digital Signage analytics statistics, statistics of companies that use Digital Signage, statistics small businesses using Digital Signage, top Digital Signage systems usa statistics, Digital Signage software market statistics, statistics dissatisfied with Digital Signage, statistics of businesses using Digital Signage, Digital Signage key statistics, Digital Signage systems statistics, nonprofit Digital Signage statistics, Digital Signage failure statistics, top Digital Signage statistics, best Digital Signage statistics, Digital Signage statistics small business, Digital Signage statistics 2022, Digital Signage statistics 2021, Digital Signage statistics 2023 you will find all from this page. 🙂

We tried our best to provide all the Digital Signage statistics on this page. Please comment below and share your opinion if we missed any Digital Signage statistics.

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