Digital Wayfinding Statistics 2023 - Everything You Need to Know

Are you looking to add Digital Wayfinding to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Digital Wayfinding statistics of 2023.

My team and I scanned the entire web and collected all the most useful Digital Wayfinding stats on this page. You don’t need to check any other resource on the web for any Digital Wayfinding statistics. All are here only 🙂

How much of an impact will Digital Wayfinding have on your day-to-day? or the day-to-day of your business? Should you invest in Digital Wayfinding? We will answer all your Digital Wayfinding related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Digital Wayfinding Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 141 Digital Wayfinding Statistics on this page 🙂

Digital Wayfinding Benefits Statistics

  • For example, 73% of learning institutions see thebenefits of digital signage in educationas crucial for the future of communication. [0]

Digital Wayfinding Market Statistics

  • The global digital signage market is predicted to exceed $20 billion by 2020. [1]

Digital Wayfinding Adoption Statistics

  • The adoption of digital signage solutions is on a steady rise, with 60% of enterprises without digital signage in their stores planning to invest in the technology within the next two years. [0]

Digital Wayfinding Latest Statistics

  • It should see a CAGR of 6.3% between 2023 and 2031, reaching $63.3 billion by 2031. [0]
  • The region also expects the highest growth in digital signage (42%). [0]
  • Growth is slowest in Africa and Australia/New Zealand at 2% and 1%, respectively. [0]
  • More than 67% of digital signage users expect digital outof home advertising to increase in the next two years. [0]
  • 33% of users have between 1 and 24 digital signage screens, while 15% use between 15 and 99 screens. [0]
  • Another 12% have 100 to 149 screens, while 8% have between 250 and 999 digital signage screens. [0]
  • Only 9% of users have above 1000 screens in their company or enterprise. [0]
  • 80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases. [0]
  • Digital signage used in public venues has a broader reach, with up to 10% of American residents aged above 12 seeing the content as compared to 41% on Facebook or 43% on the internet. [0]
  • Digital signage improves queue management and reduces perceived wait times by more than 35%. [0]
  • 53% of digital signage end users expect to increase their digital signage spend in the next two years. [0]
  • 65% of end users plan to increase their digital signage spend on acquiring new displays, while 42% will spend more on content production. [0]
  • 51% of endusers place their screens as entirely customerfacing, while 9% have employee facing digital signage screens. [0]
  • For instance, between 2004 and 2010, the cost of deploying and maintaining a hundred node digital signage network for three years decreased by 50%. [0]
  • In fact, 90% of the information transmitted to the brain is visual. [0]
  • Visuals get 94% more views than text. [0]
  • After three days, people retain 65% of visually presented information. [0]
  • Namely, digital signage has an astounding recall rate of 83%. [0]
  • Interestingly, digital signage has a 47.7% effectiveness on brand awareness. [0]
  • Digital displays capture 400% more views than static displays. [0]
  • Indeed, 75% of travelers recall seeing a digital billboard within the past month. [0]
  • Indeed, 56% of internal communication teams are considering increasing the use of digital signage within their organization. [0]
  • 50% of communications professionals use digital signage as a channel. [0]
  • Employees who feel appreciated are 60% more inspired to work harder. [0]
  • For example, digital signage enhances internal communication, which leads to 25% higher employee productivity. [0]
  • In fact, companies that communicate effectively are 4x more likely to report high levels of employee engagement. [0]
  • 93% of effective communication is nonverbal, while spoken words account for only 7%. [0]
  • Disengaged employees are 12x more likely to leave their job within the current year. [0]
  • In fact, presentations that use visual aids are 43% more persuasive than those that don’t. [0]
  • Truly, 68% of US customer signage reflects the quality of business and its products. [0]
  • Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns. [0]
  • For example, 47% of employees say they don’t know what their company’s core values are. [0]
  • 70% of colleges have installed digital displays on campus. [0]
  • 87% of educational institutions, including K 12 schools, have already deployed digital signage systems to streamline communication as well as their lesson plans. [0]
  • 100% of colleges and universities with digital signage solutions use the technology for institutional news and announcements. [0]
  • Additionally, 86% use the technology for digital menu boards in dining facilities, while 57% use it for classroom scheduling and emergency notifications. [0]
  • Other common uses include wayfinding (43%), room signs (43%). [0]
  • 96% of students say that video increases the learning experience. [0]
  • Applying technology to education helps students to reduce stress (45%), improves confidence (46%) and efficiency (57%), while also helping students to better prepare for class (67%). [0]
  • 97% of students prefer to receive information via digital channels rather than from a non. [0]
  • About half of all teachers surveyed (53%). [0]
  • 96% of students notice digital signage immediately and can recall its content. [0]
  • Over 40% of schools don’t have instructions for what to do in an emergency posted in their labs and residence, highlighting thedigital signage for emergency messagingdemand in schools. [0]
  • The best live places for reaching consumers with digital signage are grocery stores (28% of American residents), shopping malls (27%), medical offices (20%), and large retail stores (20%). [0]
  • 80% of customers choose to enter stores after seeing digital signage. [0]
  • 64% of digital signage users cite increased customer engagement as the main benefit of digital signage. [0]
  • 57% also say digital signage has helped them improve customer service. [0]
  • 43% of retailers consider digital signage important to in store personnel training and see it frequently. [0]
  • 84% of retailers believe that digital signage creates more brand awareness compared to traditional channels. [0]
  • Digital signage creates a 46% increase in customer satisfaction. [0]
  • Digital signage bumps up the average purchase amount by 29.5%. [0]
  • It brings about a 32.8% growth in repeat buyers. [0]
  • Digital displays can create a 31.8% upswing in overall sales volumes. [0]
  • 75% of respondents agree that sales driven content initiatives like offers and promotions, product advertising, personalized content, and value adds are also most likely to succeed. [0]
  • It has a high impact in that 59% of those who see digital signage content want to learn more about the product or topic. [0]
  • 70% of Americans say they saw a digital billboard or some form of digital signage in the past month. [0]
  • Of these, 47% can recall seeing a particular message. [0]
  • 71% of consumers feel that advertising on digital signage stands out more as compared to online ads. [0]
  • 46% agree that digital signage advertising is more prominent than television ads. [0]
  • Over 40% of buyers say that digital signage can influence their purchasing decision. [0]
  • 76% of American consumers enter stores they have never visited simply because of the signage. [0]
  • Similarly, 68% of Americans have paid for a product or service because its signage caught their eye. [0]
  • 19% of customers made impulse purchases after seeing digital ads. [0]
  • Customers spend 30% more time browsing products in stores that have deployed digital signage. [0]
  • More than 60% of customers make buyingdecisions at the point of sale. [0]
  • So, implementing digital signage technology can increase footfall by up to 24% in retail stores. [0]
  • 70% of hospitals now provide digital communication systems. [0]
  • 64% of physicians believe the IoT can help reduce the burden on nurses and doctors. [0]
  • 75% of caregivers and patients who view hospital messaging on digital signage systems say that the content enhances the hospital experience and provides helpful health information. [0]
  • 78% of patients say they actively seek digital health solutions whenever possible. [0]
  • 52% of patients get some health information from digital signage. [0]
  • 75% of those viewing a digital sign in the hospital could recall at least one message. [0]
  • 83% of patients spend a significant amount of time interacting with a hospital’s digital content. [0]
  • 27% of patients found doctors via digital messaging. [0]
  • Clinics using displays often see an increase in business between 15% and 150%. [0]
  • 74% of customers in restaurants say an effective menu display is their top priority. [0]
  • 73% of diners agree that restaurant technology improves their guest experience. [0]
  • 95% of restaurateurs agree that restaurant technology improves their business efficiency. [0]
  • Indeed, digital signage creates an average increase of 3% in margin per transaction. [0]
  • Quick service restaurants using digital menu boards account for up to 20% of the digital signage industry. [0]
  • In fact, 29.5% of restaurant customers say digital menus are more likely to influence their purchase of a product. [0]
  • Nearly 30% of customers find digital menus influential for the purchase of a product. [0]
  • Nonetheless, safety and health communications through channels like digital signage result in reductions of 20% or greater in their injury and illness rates. [0]
  • 93% of manufacturers use digital signage when displaying their products intrade shows and exhibitions. [0]
  • In fact, digital signage improves workplace engagement by 22%, leading to 41% fewer quality defects. [0]
  • Over 60% ofbanks use digital signagefor customer communication. [0]
  • 75% of the messages conveyed are related to banking, while the remaining 25% are unrelated to banking. [0]
  • In fact, 95% of retail banks are satisfied with their digital signage deployment, citing that the payback period for investing in the technology can be as low as eighteen months. [0]
  • Only 21% of banks produce their digital signage content in. [0]
  • In fact, 70% of banks target their messaging by branch. [0]
  • Digital signage reduces this cost by 76%. [0]
  • Interestingly, there has been a 72% rise in the introduction of technology in Boomer. [0]
  • 52.9% of religious organizations use projectors and other forms of digital signage to deliver sermons. [0]
  • 46.1% of churches say that using social media is their most effective method of outreach. [0]
  • A study conducted by SignAd Network found that “digital video in public venues reaches more Americans each month than online videos”. [2]
  • 80% of Disabled People Are Concerned!. [3]
  • Actually, only 2% of people with disabilities are wheelchair users but 80% have invisible disabilities!. [3]
  • 70% of Americans say they’ve have seen a digital display in the past month 52% say they’ve seen a digital sign in the past week. [1]
  • 47% remember seeing a specific ad or message. [1]
  • Recall jumps to 55% when talking about outdoor digital billboards. [1]
  • 80% of shoppers say they have entered a store because a digital sign caught their interest. [1]
  • 90% of the information transmitted to the brain is visual 30% of the brain’s cortex is devoted to processing visual information Only 8% of the brain processes touch and 3% processes hearing Our brains process visual information 60,000x. [1]
  • People can remember a group of over 2000 pictures over a period of several days with 90% accuracy. [1]
  • After three days, people retain 65% of visually presented information. [1]
  • People retain only 10 20% of written or spoken info after three days. [1]
  • Presentations that use visual aids are 43% more persuasive than those that don’t 68% of US customer signage. [1]
  • reflects the quality of business and its products Digital signage increases brand awareness by 47.7%. [1]
  • Over 25% of US companies place a high priority on “multichannel campaign management”, which includes digital signage campaigns 50% of communications professionals use digital signage as a channel. [1]
  • 19% of viewers made an unplanned purchase of something promoted digitally in a retail setting In restaurants, the number of unplanned purchases jumps to 80% 4 out of 5 brands noticed a 33% increase in sales after adopting digital signage. [1]
  • Adding a single on premise sign adds an average of 4.75% in annual sales revenue. [1]
  • Companies that communicate effectively are 4x more likely to report high levels of employee engagement Companies with higher levels of engagement report better financial results and higher employee retention. [1]
  • Disengaged employees are 12x more likely to leave their job within the current year. [1]
  • Higher workplace engagement leads to 37% lower absenteeism. [1]
  • 41% fewer safety incidents 41% fewer quality defects. [1]
  • Employees who feel valued are 60% more motivated to work harder Almost 1/3 of employees. [1]
  • Employees who think their managers can name their strengths are 71% more likely to feel both engaged and energized at work. [1]
  • 47% of employees say they don’t know what their company’s core values are. [1]
  • 50% of employees who say that their superiors sharing information positively impacts their productivity and motivation 75% of employees say they would stay longer at a company that listens to and addresses their concerns 86% of new professionals and. [1]
  • 63% of workers say sustainability is a key factor when considering working for a company. [1]
  • Amazingly 90% of all smartphones are equipped with WiFi capabilities and we have picked some of the other interesting WiFi stats 1). [4]
  • According to Retail Touch Point – Up to 70% of consumers instore have a WiFi capable device in their pocket and 50% of consumers feel comfortable making a large purchase in store if WiFi access is available. [4]
  • A whopping 71% of all mobile communications flow over WiFi. [4]
  • HotelChatter found that 94% of people cite WiFi as the most important amenity. [4]
  • yet they found that only 64% of hotels offer it free to their customers. [4]
  • Hotels are taking note as 38% of hotel customers say that they would book elsewhere if there was no WiFi available. [4]
  • Infonetic reports an estimated half of all networking devices will be mobile by 2015 and that most businesses are planning to increase WiFi capacity by at least 20% in 2014. [4]
  • According to Gigaom, by 2020 it is predicted that 24 billion devices will be connected to the Internet and the vast majority will use some form of wireless for access. [4]
  • , for example, only 39% of schools in the US have WiFi access. [4]
  • So much so that Iconic Displays found 75% of people say a week without WiFi would leave them grumpier than a week without coffee and 60% of people can’t go without WiFi for more than 1 day. [4]
  • Strikingly, 63.2% of the participants in the regular, symmetrical building felt “completely lost” during a tour in contrast to only 6.5% of those in the regular, asymmetrical setting [26]. [5]
  • Meridian reports more than 4500 downloads in 6 months after the application’s launch; reports of 65% of users said it improved their experience in the hospital. [5]
  • Results of 22 users whose movements were observed indicated a high rate of success (86%). [5]
  • , data from the Pew Research Internet Project [49] indicate that as of January 2014, 90% of American adults had a cell phone, and 58% of American adults had a smart phone. [5]
  • The report indicates that of those with a cell phone, 49% use their device to “get directions, recommendations, or other location. [5]
  • For example, the development of an allocentric cognitive map based model of human wayfinding [57] has highlighted particular aspects of environments that are likely to be difficult to incorporate in cognitive maps. [5]
  • For example, over 25% of the participants were confused that corners were not always at the expected 90 degrees. [5]
  • Mexico City, Mexico Icon Shopping Mall Icon Date of Installation Icon # of Kiosk First 100% ViaDirect installation in Mexico!. [7]

I know you want to use Digital Wayfinding Software, thus we made this list of best Digital Wayfinding Software. We also wrote about how to learn Digital Wayfinding Software and how to install Digital Wayfinding Software. Recently we wrote how to uninstall Digital Wayfinding Software for newbie users. Don’t forgot to check latest Digital Wayfinding statistics of 2023.


  1. mvixdigitalsignage –
  2. visix –
  3. digitalsignagetoday –
  4. inclusivecitymaker –
  5. purple –
  6. nih –
  7. sensible-innovations –
  8. viadirect –

In Conclusion

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