Direct Mail Automation Statistics 2022 - Everything You Need to Know


Are you looking to add Direct Mail Automation to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Direct Mail Automation statistics of 2022.

My team and I scanned the entire web and collected all the most useful Direct Mail Automation stats on this page. You don’t need to check any other resource on the web for any Direct Mail Automation statistics. All are here only 🙂

How much of an impact will Direct Mail Automation have on your day-to-day? or the day-to-day of your business? Should you invest in Direct Mail Automation? We will answer all your Direct Mail Automation related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Direct Mail Automation Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 373 Direct Mail Automation Statistics on this page 🙂

Direct Mail Automation Usage Statistics

  • While talking about direct mail usage, it’s important to remember that the postcard exceeds the list by 52.5% of potential recipients claiming they read it, while the letters are opened in one out of three instances. [0]
  • Over 80% of modern day marketers plan to stay with or increase their direct mail usage in the next year. [1]
  • 81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. [2]

Direct Mail Automation Market Statistics

  • According to Small Business Trends, direct mail marketing earns an average of $2,095 in revenue per person. [3]
  • [6] Data Targeting Solutions reported another surprising direct mail statistic The average response rate for direct marketing campaigns was 4.9% last year. [3]
  • While other marketing channels struggle to get good response rates, direct mail bags an average response rate of 9% for mailing to house lists and about 5% for prospect lists. [4]
  • A Hubspot marketing report from 2019 says that 18% of a B2B firm’s marketing expenditure goes into print advertising and direct marketing. [4]
  • In today’s digital world, spending 18% on an offline marketing channel can’t be neglected. [4]
  • Another study shows that 76% of customers trust and rely on direct mail while making purchase decisions, over digital marketing channels. [4]
  • In a study, it was found that 43% of all respondents actually purchased something as a direct reaction to getting marketing mail from a business. [4]
  • With a 100% open rate and half of the audience finding them useful, postcards are perhaps the best marketing collateral. [4]
  • Direct mail marketing, when used with digital ads, can generate a 28% higher conversion ratio. [4]
  • In addition to this, multichannel marketing campaigns with direct mail and one digital marketing channel generate 118% higher response rates as compared to using direct mail alone. [4]
  • 58% of the mail American households receive is marketing mail. [5]
  • 18% of B2B marketers’ budget is assigned to direct mail marketing and print advertising. [5]
  • This is a significant bump compared with the group that received only email marketing material, with a 28% and 77% increase in sales and inquiries. [5]
  • With a direct mail conversion rate of 28%, this marketing method is definitely worth a shot. [5]
  • It’s closely followed by SMS with 102% and email at 93%, which is, as expected, the option most used by marketers. [5]
  • 57% of email addresses are abandoned because the users receives too many marketing emails. [5]
  • DMN’s direct mail marketing statistics indicate that 30% of millennials consider postal mail effective in getting them to visit a website, go to a store, or make a purchase. [5]
  • Direct mail continues to remain among the most popular marketing tactics with print advertisements taking 35%. [6]
  • Top areas of marketing spend comprise website development (63%), tradeshows & events (53%), digital marketing (47%), social media (29%), and direct marketing & print advertising (25%). [6]
  • Using three or more channels they manage to achieve a 250% higher purchase and engagement rate than in the case of single. [6]
  • Print advertising (8%) and direct mail (6%). [6]
  • 78% of executives and marketers (51% of whom are B2B businesses). [6]
  • is that the advertising market as a whole has grown by only a mere 16%. [7]
  • Direct mail has a response rate of 60%, which is significantly higher than the new and advanced marketing strategies that are in use today. [7]
  • Furthermore, the survey also states that 37% of the target audience responded in the last twelve months, which is a clear indication of the effectiveness of direct mail as a marketing tool. [7]
  • The 56% of consumers who have purchased after receiving the direct mail is too big a number to be ignored by any marketer. [7]
  • Similarly, 1% of the managers who responded spent £5,000 to £10,000 on marketing using postal Mail. [7]
  • HubSpot recently revealed that 18% of B2B marketers’ budget is allocated to direct mail and print advertising marketing. [7]
  • According to the Canada Post, direct mail like catalogs improve brand recall significantly, and 73% of people enjoy the easy accessibility of a physical advertisement compared to digital marketing channels. [8]
  • Among consumers, 70% enjoy the personal aspect of direct mail marketing, while another direct mail statistic states that most residents keep advertising mail for around 17 days. [8]
  • Omnichannel marketing campaigns increase conversion rates by 40%. [8]
  • According to thedata and marketing association, postcards receive the highest response rate of 4.25%, and letters get the lowest response at 3.5%. [0]
  • If we look further into the omnichannel marketing strategy, reports suggest that combined direct and digital marketing can increase theresponse rate by 63%, with a massive 60% increase in the return on the investment. [0]
  • It continues to be one of the most important and effective marketing tools taking a total of 35% among other digital and traditional marketing techniques. [0]
  • decision,31% of the baby boomerspreferred direct mail over other marketing channels, the recommendation from friends and family, or online reviews. [0]
  • Furthermore, the same report also revealed that on average direct mail marketing brings 1300% of return on investment i.e., $2095 in revenue per person. [0]
  • When asked which form of marketing encourages people to take action,30% of millennials went with directand 24% with email, even about the unwelcomed offers of companies. [0]
  • About 92% of them think it’s easier to read print marketing than digital content. [9]
  • (This is based on transactional data from Epsilon and B2B marketing platform Bizo By comparison, the most popular online channels fall short of response rates for direct mail Email receives a 0.1% response rate. [9]
  • About 56% of customers trust print marketing more than any other type. [9]
  • Over 80% of modern day marketers plan to stay with or increase their direct mail usage in the next year. [1]
  • In fact, if you took all the marketing budgets of all the businesses in America, direct mail would comprise over 50% of those budgets. [1]
  • Direct Mail ROI is 29% The most important element of your marketing strategy is your bottom line. [1]
  • Print marketing is considered 43% less annoying than internet marketing. [1]
  • For instance, websites that also sent out mail order catalogs as part of their marketing strategy have a revenue increase of 163%. [1]
  • 81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. [2]
  • 82% of millennials view messages print advertisements as more trustworthy than digital marketing materials. [2]
  • Direct mail makes up 52.7 percent of the national marketing budget. [2]
  • Direct mail takes 21% less cognitive effort to process than digital marketing because the audience doesn’t have to invest time in understanding direct mail. [2]
  • Direct mail marketing delivers a 37% higher response rate than email response rates. [2]
  • Experian Nurtured leads make 47% larger purchases – The Annuitas Group 78% of marketers say that list segmentation is the marketing automation feature they can’t live without – Gleanster. [10]
  • 55% of all companies are currently using marketing automation –. [10]
  • 77% of email ROI comes from segmented, targeted and triggered campaigns – DMA 87% of all marketers plan to invest more in their email marketing budget – Email on Acid. [10]
  • was 28.5% compared to 7% for direct mail – Chief Marketer Email marketing produces an average of 174% more conversions than social media – Campaign Monitor Mobile emails. [10]
  • 68% of companies have already integrated mobile marketing into their overall marketing strategy – Salesforce. [10]
  • According to HubSpot, 18% of B2B marketers’ budget is assigned to direct mail marketing and print advertising. [11]
  • The Shopping Shift63% of Direct to Consumer brands invest in direct mail marketing strategies. [11]
  • 66% of U.S. based marketers reported using postcards when asked which direct mail formats they used most often in their campaigns, tied in first with newsletters. [11]
  • The Shopping Shift 63% of Direct to Consumer brands invest in direct mail marketing strategies. [11]
  • 66% of U.S. based marketers reported using postcards when asked which direct mail formats they used most often in their campaigns, tied in first with newsletters. [11]
  • Cut your sales costs by 50% or more!This first example shows how a marketer at a life insurance brokerage might leverage behavioral triggers. [12]
  • The adoption of marketing automation technology is expected to increase by 50% by 2015. [13]
  • 50% of respondents to a 2011 Focus survey stated they have not realized the full value of their marketing automation investment, and less than 25% use their platforms to their full potential. [13]
  • 47% of B2B marketers say they either close fewer than 4% of all marketing generated leads, or they don’t even know this metric. [13]
  • 89% of marketers said email was their primary channel for lead generation. [13]
  • Only 33% of companies who use both CRM and marketing automation said the two integrated well. [13]
  • 64% of CMOs have either an informal or no process to manage their marketing automation. [13]
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. [13]
  • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing. [13]
  • 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. [13]
  • Only 10% of marketers report the same follow up time without mature lead management processes. [13]
  • Gartner estimates a 15% savings on creative production with marketing automation. [13]
  • Gartner estimates a 5% reduction in marketing waste through automating fulfillment. [13]
  • Event triggered marketing can potentially save 80% of your direct mail budget. [13]

Direct Mail Automation Adoption Statistics

  • The adoption of marketing automation technology is expected to increase by 50% by 2015. [13]

Direct Mail Automation Latest Statistics

  • 70% of consumers say direct mail is more personal than online interactions. [3]
  • 54% of consumers say they want direct mail from brands that interest them. [3]
  • Direct mail open rates can reach up to 90%. [3]
  • 42% of recipients read or scan the direct mail they receive. [3]
  • The average direct mail response rate for prospect lists was 4.9% last year. [3]
  • Adding a name to your direct mail piece can increase response rates by 135%. [3]
  • 62% of consumers who responded to direct mail in the past three months made a purchase. [3]
  • 39% of consumers try a business for the first time because of direct mail. [3]
  • That’s a 1,300% return on investment. [3]
  • In fact, 70% of consumers feel this way. [3]
  • A direct mail statistic from Triadex Services shares that 54% of consumers say they want direct mail from brands that interest them. [3]
  • You read right according to Inkit, open rates for direct mail campaigns can be as high as 90% [3]. [3]
  • Forbes reports that 42% of recipients either read or scan the direct mail they receive. [3]
  • To put that 42% response rate into context, consider this next direct mail statistic That response rate is about five to nine times higher than any other advertising channel. [3]
  • Adding a name to your direct mail can increase response rates by 135%. [3]
  • The Mail Shark found that adding a name to your direct mail increases response rates by 135%. [3]
  • Another direct mail statistic from Small Business Trends showed that 62% of consumers who responded to direct mail campaigns within the past three months also made a purchase. [3]
  • The US Data Corporation found that 39% of consumers try a new business out for the first time as a result of receiving direct mail from them. [3]
  • Moreover, the response rate of the online displays is only 0.3%. [4]
  • Oversized envelopes get a response rate of 5%, followed by postcards which can drive response rates of up to 4.25%. [4]
  • Another report shows that 63% of DTC companies spend on direct mail advertising. [4]
  • Some direct mail statistics Australia presented by Australia Post state that 90% of Australian citizens make it a point to read their mail. [4]
  • 60% prefer reading their mail thoroughly, whereas 54% store mail items for future reference. [4]
  • Well, the good news is that around 81% of Australians actually open and read their mail immediately. [4]
  • Furthermore, 74% of them read their direct mail pieces attentively, and 65% read everything they receive in the mail. [4]
  • According to an article on Forbes, around 42% of direct mail recipients read or scan their mail. [4]
  • While comparing direct mail with email, remember that direct mail has an open rate of up to 90%. [4]
  • On the other hand, email has an open rate of only 20. [4]
  • 84% of Australians find it valuable to receive important information in hard copy format. [4]
  • 33% of Australians say that direct mail senders are always trustworthy. [4]
  • 34% of Australians say that the information communicated through direct mail is always credible. [4]
  • According to a research study commissioned by the USPS, direct mail recipients spent 28% more money than those who did not receive that mail piece. [4]
  • Similarly, they bought 28% more items than the non. [4]
  • Furthermore, 62% of direct mail respondents made a purchase within three months. [4]
  • 92% of millennials make a purchase decision influenced by a direct mail item, as compared to 78% for email. [4]
  • Some direct mail advertising statistics show that direct mail can offer an ROI of about 29%. [4]
  • DMA direct mail statistics state that 50.9% of direct mail recipients find postcards to be useful. [4]
  • 69% of millennials aged between 18 to 24 say that they prefer paper and print communications over digital. [4]
  • In fact, direct mail vs email statistics reveals that 30% of millennials say direct mail is more effective as compared to email, especially when talking about taking action. [4]
  • 80% of millennials pay attention to direct mail, while 50% ignore online ads. [4]
  • 75% of direct mail recipients have reported being able to recall brands immediately. [4]
  • On the contrary, only 44% of display ad viewers can recall brands. [4]
  • 54% of direct mail recipients always remember the contents of their received mail. [4]
  • 56% of direct mail recipients in Australia share their direct mail items with other household members. [4]
  • Similarly, 58% of Australian households display important mail at their homes. [4]
  • It takes 21% less cognitive effort to look at and process direct mail contents, as compared to emails. [4]
  • In reality, direct mail fundraising statistics have stated there is a 40% increase in online donations due to direct mail. [4]
  • Earlier, we discussed how 30% of millennials say that direct mail is more effective than email in terms of persuading customers. [4]
  • Direct mail is known to drive 77% website visits, followed by 64% purchases, and 56% program signups. [4]
  • Not just that, direct mail can drive 53% of store visits and 53% of app downloads. [4]
  • 61% of customers visited pURLs, 53% contacted the business through call, and 42% used coupons and codes as part of completing a CTA. [4]
  • 56% of direct mail recipients say that it is a pleasure receiving mail. [4]
  • 55% look forward to finding out the mail contents. [4]
  • 67% say that it is more personal than any online communication form. [4]
  • Some other direct mail statistics compiled together by Australia Post revealed that 38% of direct mail recipients say that direct mail makes them feel important. [4]
  • Furthermore, 39% of recipients say that receiving mail makes them feel appreciated or valued by a business. [4]
  • Adding sophisticated customer data to mail items in order to personalise them increases response rates by 500%. [4]
  • 78% of customers engage with brand offers only when they are tailored according to their previous engagements with the business. [4]
  • 38% of Australians wish to receive statements and bills in the mail as personally addressed. [4]
  • B2C and B2B direct mail statistics denote that 56% of direct mail respondents visit the business’s online or physical store. [4]
  • According to this study, 70% of consumers find that direct mail is more personal relative to digital interactions. [14]
  • Fascinating Direct Mail Statistics Editor’s Choice 42.2% of direct mail recipients either read or scan the mail they get. [5]
  • Direct mail requires 21% less cognitive effort to process than email. [5]
  • Direct mail recipients purchase 28% more items and spend 28% more money than people who don’t get that same piece of direct mail. [5]
  • Direct mail offers a 29% return on investment. [5]
  • 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. [5]
  • 41% of Americans of all ages look forward to checking their mail each day. [5]
  • And though older generations are more likely to say they enjoy getting mail, 36% of Americans under 30 also feel this way. [5]
  • According to the latest data from the USPS Mail Use & Attitudes Report, the direct mail industry accounts for almost 60% of the mail US households receive. [5]
  • Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018. [5]
  • The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. [5]
  • The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before. [5]
  • Oversized envelopes have the highest response rate 5%. [5]
  • Postcards get a fairly high response rate 4.25% followed by dimensional mailers with 4% and catalogs with 3.9%. [5]
  • The average response rate for direct mail in letter sized envelopes is the lowest at only 3.5%. [5]
  • 59% of US respondents say they enjoy getting mail from brands about new products. [5]
  • As many as six in 10 Americans say they enjoy learning about new products this way according to Epsilon’s direct mail advertising statistics. [5]
  • 42.2% of direct mail recipients either read or scan the mail they get. [5]
  • The Data & Marketing Association, formerly known as the Direct Mail Marketing Association, reveals that 42.2% of direct mail recipients go through the material you send. [5]
  • Only 22.8% say they don’t read it at all. [5]
  • 60% of catalog recipients visit the website of the company that mailed them the catalog. [5]
  • This isn’t surprising as 84% of catalog recipients find it easier to browse and shop online while using it. [5]
  • A study shows a 49% increase in sales and 125% in inquiries from customers who received both emails and catalogs. [5]
  • Furthermore, over 90% of customers browsed their catalogs and kept them around for a week or so on average. [5]
  • Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail. [5]
  • Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI. [5]
  • Regarding response rate, direct mail offers a 112% return on investment. [5]
  • Social media saw an upwards trend in use at 74%, a 17% increase compared to the previous survey. [5]
  • 50.9% of recipients say they find postcards useful. [5]
  • Consumers aged 45 54 are the demographic group most likely to respond to direct mail pieces. [5]
  • Individuals aged 45 54 have the highest direct mail response rate 14.1%. [5]
  • Up to 90% of direct mail gets opened, compared to only 20. [5]
  • Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. [5]
  • On the other hand, just 44% can do the same after seeing a digital ad. [5]
  • 30% of millennials said direct mail, while 24% said email. [5]
  • Only 24% said the same of email. [5]
  • Research also shows that 64% of millennials prefer to receive advertisements through the mail, and 68% always read them. [5]
  • With an average direct mail response rate between 5% and 9% , direct mail leaves email far behind. [5]
  • According to the DMA Response Rate Report, email garners only around a 1% response rate for both household and prospect lists. [5]
  • In 2018, the average response rate of direct mail amounted to 4.9% for prospect lists and 9% for house lists. [6]
  • This is significantly higher than in 2017, with 2.9% and 5.1% respectively. [6]
  • Compared to the 9% house lists response rate, email, paid search, and social media have only a 1% response rate. [6]
  • Advertising cards, catalogs, or flyers made 31% of baby boomers purchase a service or product. [6]
  • Consumers claim that they are 46% more likely to respond to an offer from a familiar company. [6]
  • Non personalized direct mail gets 61% of credits compared to 55% social media. [6]
  • By the way, 70% of Americans think that direct mail is more personal than Internet advertising. [6]
  • 27% of UK consumers still keep mail within a household after twenty. [6]
  • 52.5% of potential recipients claim they will read a postcard, whereas a letter size envelope will be open in 1/3 cases. [6]
  • Having received addressed mail, 57% of consumers open it, 48.5% take a glance at it, 26.2% throw it away or recycle, and 24% put it aside to check later. [6]
  • 1.6% of responders even put mail on display which makes it even more memorable. [6]
  • Only 5.7% of recipients open it. [6]
  • 60.5% take a glance to decide what to do and striking 85.5% throw the mail away or recycle. [6]
  • 46% of recipients discard mail related to credit cards, which is the highest number compared to catalogs (20%) and other mail (27%). [6]
  • On Sundays, people are three times less likely to expect direct mail than on the other days of the week. [6]
  • Personal letters from someone recipients know are among the direct mail favorites with 97% positive reaction. [6]
  • A birthday, holiday, or greeting cards have a 96% chance for success, a package – 89%, a catalog – 57%, and an advertising card – 27%. [6]
  • The total mail volume is predicted to increase by 0.4% by the end of this year. [6]
  • Total B2C mail volume is estimated to grow by 1% per year, whereas B2B will decline by 3. [6]
  • In particular, out of 4.8 million households that get 45> pieces of mail per week, 59% are college graduates, 15% have some college or tech school, and 18% are high school graduates. [6]
  • In The Last Ten Years, Advertising Mail Volume Has Increased By 87%, And Expenditure Has Increased By 118%. [7]
  • In the last five years, the advertising mail is said to have grown 42%. [7]
  • According to a DMIS Response Rates Survey, the consumer advertising mail is all set to generate close to £27 billion worth of business in a year. [7]
  • 37% Responding In The Last Twelve Months. [7]
  • As we have already discussed above, 60% of direct mail is opened by the recipients, but that’s only half the story because, as we know, conversion does not automatically happen once the Mail is opened. [7]
  • With 40% of the direct mail recipients reading its content, direct mail gives you the best chance of communicating with your audience effectively. [7]
  • The Response Rates Survey by DMIS further states that 56% of consumers purchased direct mail. [7]
  • According to the DMIS Response Rates Survey, a whopping 82% of consumers find satisfaction in the experience of buying a product that is driven by direct mail. [7]
  • In fact, according to the DMIS Response Rates Survey, a huge 82% of the direct advertising mails are read by the business managers. [7]
  • This is probably why 36% of the people find direct mail to be either very useful or quite useful compared to the other advertising media. [7]
  • The DMIS Response Rates Survey states that at least 32% of managers admitted that they always open their Mail. [7]
  • It is also worth noting that the survey also found that 30% of managers said they would open direct mail only if it looks relevant to their business. [7]
  • Response rate is yet another part where the direct mail shines, and the survey carried out by DMIS further found that 36% of managers had responded to the direct mails they received in the last month before the survey. [7]
  • The survey even tracked the response rate of managers for the last six months and found that 22% of them responded to the direct mails. [7]
  • The survey of DMIS also concluded that 12% of the managers that did respond to the direct mail spent £200. [7]
  • A survey of 3,942 advertising mail campaigns revealed that the response rate for direct mail in B2B and B2C sectors was found to be 11.6%. [7]
  • The survey further found that after excluding campaigns that achieved an exemplary response rate of 30% and more, the average response rate was reduced to merely 6.7%. [7]
  • So the major takeaway should be that if you manage to get your direct mail campaigns just right, then it is possible for you to achieve exemplary results like a 30% response rate for your direct mail campaigns or even more. [7]
  • Furthermore, even getting an average response rate of close to 11.6% can be extremely beneficial for your business, especially if it is a B2B one considering that they often deal with large capital purchases. [7]
  • After closely examining the direct mail campaigns that were exclusively conducted on B2B business, the survey by DMIS revealed that the average response rate for B2B direct mail campaigns was 10.9%. [7]
  • Like the case we discussed above, the survey also considered the average response rate of B2B direct mail campaigns after excluding the exemplary response rates of 30% or more. [7]
  • After excluding campaigns with a 30% or higher response rate, the average response rate of the B2B campaigns was brought down to 6.2%. [7]
  • Considering that the B2B businesses often deal with big orders and, ergo, big capital, even the low 6.2% response rate could do wonders for the business. [7]
  • Therefore, if you can generate a 10.9% response rate for your direct mail campaigns, you potentially bring in major changes to the business. [7]
  • The survey of over 3,942 direct mail campaigns after categorizing the B2C campaigns found that the average response rate for B2C direct mail campaigns was 12.1%. [7]
  • As you can see, the average response rate of B2C direct mail campaigns is slightly higher than the average campaign response rate of B2B, which comes in at 10.9%. [7]
  • Similar to the two cases we have already discussed above, the survey also made it a point to remove the high response rate that ranged anywhere north of 30%, and the new response rate was calculated. [7]
  • The reduced response rate was found to be 7.1% which is again greater than the reduced response rate that we observed in the case of B2B direct mail campaigns which came in at 6.2%. [7]
  • The Data & Marketing Association gave the direct mail statistics that the consumers falling in the age gap between 45 and 54 are most likely to respond to direct mail pieces. [7]
  • Furthermore, it is also worth noting that individuals aged between 45 and 54 have a response rate of 14.1%, which is by far the highest average direct mail response rate you can hope for. [7]
  • According to the data released by Mailmen, the advertising mail is kept in a household for an average of 17 days. [7]
  • On the other hand, a whopping 75% of people who receive direct mail can immediately recall the brand. [7]
  • Canada Post recently released data that revealed that direct mail requires 21% less cognitive effort as compared to the effort taken to read an email. [7]
  • In fact, direct mail open rates can reach up to 90%, while email recipients reduce that number to approximately 25%. [8]
  • Today, the mail American households receive primarily consists of direct mail campaign pieces and 80% of the younger target audience notices direct mail. [8]
  • Over 20% less cognitive effort is necessary to process direct mail than emails. [8]
  • While letter sized envelopes bring a response rate of 3.5%, catalogs and flyers sit at around 4%. [8]
  • The Shopping Shift states that direct mail influences more than 80% of sales, from clothes to food. [8]
  • A 28% conversion rate proves this strategy’s success. [8]
  • People between ages 45 and 54 are the most likely to respond to direct campaigns, with their direct mail response rate sitting around 14%. [8]
  • Considering 42% of recipients at least skim over their direct mail compared to 22% for emails, creating targeted mailings will give you excellent results. [8]
  • For example, 60% of catalog recipients visit a business’s website after receipt. [8]
  • According to 2018 statistics, house file lists brought a 9% response rate while prospect lists also had an increased response. [8]
  • Brands also receive up to 68% more website traffic. [8]
  • A study done by Marketing Sherpa revealed that an astonishingly 76% of the audience trusts direct mail when purchasing. [0]
  • But a study published in DMA response rate 2018 revealed that when compared to email, paid search, and social media, household mail has a higher response rate at 9%, with the former being only at 1%. [0]
  • The report also revealed that direct mail’s average response rate has increased from 2.9 to 4.9% for prospects and 5.1 to 9% for the household list in one year — 2017. [0]
  • However, 46% of people are more likely to respond to an advertisement from a familiar company. [0]
  • Direct mail has a 29% median ROI compared to 23% for Paid Search and 16% for online display. [0]
  • But this couldn’t be farther from the truth, as theGallupreportstates that 41% of Americans of all ages check their mailbox every day. [0]
  • As per the USPS statistical report, print advertisements are considered worthy of trust by a whopping 82% of millennials. [0]
  • National Mortgage Professional Magazine reported that direct mail influences the buying decision of 92% of millennials. [0]
  • A 2018 paper by direct mail facts and figures revealed that 57% of consumers open addressed mail envelopes, 48.5% look at what it is, 24.5% keep it to read later, and 1.6% of the recipients put it in the open for display. [0]
  • 66% of the audience reported it was the right way of informing, and 48% understood what was relevant to them and what was not. [0]
  • Canada Post reported in its bias for action post that it takes consumers 21% less of cognitive thinking into processing the direct mail pieces than its digital counterparts. [0]
  • Pollrevealed that 41% of people of all ages check their mail every day, and an impressive 36% of Americans constitute this category. [0]
  • If we talk about the response rate in numbers, direct mail leads the emails with3.7%. [0]
  • When it comes to the open rate and clickthrough rate, direct mail leads the charts by 8090% while email lags at 20. [0]
  • In the section above, we mentioned how postcards have the highest response rate and are among the most preferred direct mail pieces, with 52.5% of the target audience claiming to read them. [0]
  • According to PrintIsBig.com , print is 43% less annoying than the Internet. [9]
  • According to the USPS, 77% of people sort through their mail immediately upon pulling it from their mailboxes. [9]
  • The Direct Marketing Association reports that 56% of Americans consider it a real joy to receive mail. [9]
  • According to a Gallup poll, a surprising 95% say they love getting physical mail. [9]
  • Furthermore, millennials respond to direct mail faster than any other age group and over 60% of those respondents went on to make a purchase within three months. [9]
  • The DMA Response Rate Report says that 5.1% of U.S. households respond. [9]
  • In a recent response rate report, the DMA found that 4.4% of B2B recipients respond. [9]
  • Paid search has a 0.6% response rate. [9]
  • According to the DMA, the direct mail median household return on investment is 29%. [9]
  • That’s a 1,300% return on investment. [9]
  • Nonprofits that use targeted direct mail increase their donations by an impressive 40%. [9]
  • Over 60% of direct mail recipients visited a website, especially first. [9]
  • Catalog recipients bought 28% more than those that didn’t receive the same catalog. [9]
  • Plus, websites that supplemented their sales strategy with catalogs saw a 163% revenue spike. [9]
  • USPS Customer & Market Insights found • 50% of consumers have tried a new product, service or establishment in the past six months after receiving a direct mail advertisement. [15]
  • 81% of people reported that they look forward to seeing what they’ve received in their mailbox. [15]
  • Considering the cost of the campaign, that’s a 1,315% ROI. [15]
  • Direct Mail Response Rates are Over 5% Your direct mail response rate measures how many of your prospects follow up with you after receiving your mailing. [1]
  • According to the 2018 ANA/DMA Response Rate Report , the best direct mail tracking methods are PURLs and phone numbers, followed by codes or special offers. [1]
  • response rates for a house list are 5.3% while a prospect list yields 2.9%. [1]
  • The response rate for an email campaign is 0.6%. [1]
  • Direct mail has a median ROI of 29%. [1]
  • That’s on par with social media (30%). [1]
  • By comparison, paid search has an ROI of around 23% while online display ads come in around 16%. [1]
  • Almost 80% of people sort through their mail immediately, according to the USPS. [1]
  • The Data and Marketing Association says about 60% of Americans love getting mail. [1]
  • Approximately 60% of people trust direct mail more than any other type, according to a USPS study. [1]
  • It’s predicted that 11 million U.S. households will scan these popular codes in 2020. [1]
  • This direct mail strategy has produced as much as a 40% conversion rate The postcard drives her to the product page on your website. [1]
  • The response rate of direct Direct mail was 4.9% for 2018 prospect lists. [2]
  • This represented significant growth over 2017, according to the 2018 ANA/DMA Response Rate Report. [2]
  • In 2018, the direct mail response rate for house lists was 9%. [2]
  • A letter sized envelope for lead generation campaigns to a house file produced the best response rate, at 15.1%. [2]
  • The average intended household response rate for First Class mail is 13% and while Standard mail is 11%. [2]
  • Direct mail increases online donations 40% to non. [2]
  • The response rate for direct mail among people ages 18 21 years old is 12.4%. [2]
  • The top direct mail tracking methods are pURLs (61%), call center or telephone (53%), and code or coupon (42%). [2]
  • From 2015 to 2016, direct mail customer response rates increased by 43%. [2]
  • 70% of consumers prefer traditional mail for cold, unsolicited offers. [2]
  • 60% of UK consumers say direct mail makes more of an impression than any screen. [2]
  • 48% of people retain direct mail for future reference. [2]
  • 92% of millennials have had a purchasing decision influenced by direct mail. [2]
  • U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return. [2]
  • 76% of consumers trust direct mail when they want to make a purchase decision, over digital channels. [2]
  • Direct mail requires 21% less cognitive effort to process than digital media sources. [2]
  • Direct mail’s motivation response is 20% higher than digital media, making it a more persuasive platform. [2]
  • 36% of people under the age of 30 look forward to checking the mail each day. [2]
  • 75% of households usually read or scan at least some of the direct mail advertising materials that they receive. [2]
  • Across all ages, 41% of people look forward to checking their mail each day. [2]
  • 59% of US respondents say they enjoy getting mail from brands about new products. [2]
  • With more than 75% of households reading or scanning at least some of the mail that they receive daily, it’s easy to see why direct mail so often outperforms email alone. [2]
  • 8090% of direct mail gets opened, only 20. [2]
  • 72% of consumers state they prefer to connect with brands through multiple channels before making a purchase. [2]
  • At 9% and 5% , direct mail response rates are 9X and 5X higher than that of email, paid search and social media — with online display at a dismal 0.3%. [2]
  • Overall, 22% of emails were read in 2016. [2]
  • Nearly 80% of consumers are more likely to do business with a company that offers personalized experiences. [2]
  • 91% of consumers are more likely to trust companies with their personal information if they explain how collecting and using the data will deliver a better experience. [2]
  • 52% of consumers would share personal data in exchange for relevant, personalized product recommendations. [2]
  • 53% of consumers would share personal data for personalized shopping experiences beyond product recommendations. [2]
  • 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand. [2]
  • Only 22% of shoppers are satisfied with the level of personalization they currently receive. [2]
  • 77% of people sort through their mail immediately. [2]
  • 70% of consumers say direct mail is more personal than online interactions. [2]
  • While the rate of direct mail sends has decreased, the response rate has increased yearover year by an impressive 43%. [16]
  • Marketers that paired direct mail with business intelligence data about website browsing and behaviors were able to achieve an astounding 190% increase in their direct mail conversions. [16]
  • They also have a seen a 51.8% increase in their overall revenue. [16]
  • Email personalization Open rates for personalized emails average 188% compared to 12.1% without personalization – Statista. [10]
  • Marketers have seen a 760% increase in revenue from segmented campaigns – Campaign Monitor. [10]
  • [First Name] emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor. [10]
  • 50% of companies feel they can increase interaction with email by increasing personalization – Experian Marketing automation. [10]
  • Automated emails generate 320% more revenue than non automated emails – Campaign Monitor Transactional emails. [10]
  • Customers who receive automated abandoned shopping cart emails are 2.4x more likely to complete their purchase –. [10]
  • Automated emails drive conversion rates 180% higher than batch emails – VentureBeat Email Marketing’s ROI. [10]
  • Apple iPhones are the most common mobile device used to open emails for the first time, while 90% of all mobile opens occur on an Apple device – Campaign Monitor. [10]
  • The number of new smartphone subscribers is growing at a rate of more than 20% per year – Mary Meeker via TechCrunch. [10]
  • Email open rates on mobile devices grew to 68% in 2016 compared to 21% in 2012 – Campaign Monitor Wrap up. [10]
  • 83% of purchases are influenced by relevant direct mail. [11]
  • 25% of respondents stated that digital direct mail provided an acceptable CAC, compared to 21% of traditional direct mail. [11]
  • (IAB’s Direct Brands Media and Customer Acquisition 88% of key purchase decisions are made at home. [11]
  • According to the USPS’ “ The Mail Moment” report 80% of millennials report being attentive to direct mail, while 50% say they ignore digital ads. [11]
  • According to , direct mail influences The Shopping Shift42%of purchases in high. [11]
  • In The Shopping Shift, 73% of respondents reported taking longer than one day to make a purchase decision. [11]
  • Acquisition)Additionally, in the IAB study, 23% of respondents said that direct mail provided an acceptable CAC as an offline channel. [11]
  • 61% of all direct mail recipients find it influential in making purchase decisions. [11]
  • 70% of consumers say direct mail is more personal than online interactions. [11]
  • Additionally, in the IAB study, 23% of respondents said that direct mail provided an acceptable CAC as an offline channel. [11]
  • 70% of consumers say direct mail is more personal than online interactions. [11]
  • Nearly 51% of recipients report that they find direct mail postcards to be useful. [11]
  • Perhaps your response rate for a more information offer averages 1%. [12]
  • That could easily boost your response rate to 1.5% or more. [12]
  • That reduces your cost per lead by 33% — but it gets even better. [12]
  • Let’s assume that you now convert 30% of your leads to sales. [12]
  • Knowing a lot more about your prospect before you call could easily double your conversion rate to 60%. [12]
  • Take a look at how this can improve your ROIGeneral mailing to wide audiencePersonalized mailing based on triggersMailing quantity1,0001,000Cost $1000$1000Response rate1%1.5%Responses. [12]
  • you’ve slashed your cost per sale by 66%!. [12]
  • Assume that it costs you $200 each to generate 100 initial sales and that you can currently count on 50% on those sales for at least 12 months. [12]
  • If you can hold onto 75% or your customers instead that sequence of direct mail can really make a difference as you can see here. [12]
  • That reduces your cost per lead by 33% — but it gets even better. [12]
  • General mailing to wide audiencePersonalized mailing based on triggersMailing quantity1,0001,000Cost $1000$1000Response rate1%1.5%Responses. [12]
  • Now you’ve slashed your cost per sale by 66%!. [12]
  • Even after accounting for a few hundred dollars sending out automated mailings, you’ve boosted ongoing revenue by almost 75% —. [12]
  • The overall average open rate is 16.97%, with a 10.29% CTR how do your email rates compare?. [17]
  • As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark. [17]
  • This is a more than 50% increase over 2010, which had also doubled in revenue from the year before. [13]
  • By 2020, customers will manage 85% of their relationship without talking to a human. [13]
  • 50% of qualified leads are not ready to purchase immediately. [13]
  • The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. [13]
  • With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector. [13]
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. [13]
  • Nurtured leads make 47% larger purchases than non. [13]
  • Companies that automate lead management see a 10% or greater increase in revenue in 6. [13]
  • Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. [13]
  • Personalized emails improve click through rates by 14%, and conversion rates by 10%. [13]
  • 70% of the customers say direct mails feel more personalized than other kinds of online interactions. [18]
  • 42% of the recipients scan and read the direct mail they receive. [18]
  • If brand name is added to the direct mail, the response is increased by 137%. [18]
  • A whopping 84% of participants reported thatdirect mail improves multichannel campaign. [19]

I know you want to use Direct Mail Automation Software, thus we made this list of best Direct Mail Automation Software. We also wrote about how to learn Direct Mail Automation Software and how to install Direct Mail Automation Software. Recently we wrote how to uninstall Direct Mail Automation Software for newbie users. Don’t forgot to check latest Direct Mail Automation statistics of 2022.

Reference


  1. postgrid – https://www.postgrid.com/direct-mail-statistics/.
  2. msp-pgh – https://www.msp-pgh.com/does-direct-mail-marketing-work/.
  3. postalytics – https://www.postalytics.com/blog/statistics-on-direct-mail/.
  4. fundera – https://www.fundera.com/resources/direct-mail-statistics.
  5. postgrid – https://www.postgrid.com.au/direct-mail-statistics/.
  6. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/.
  7. inkit – https://www.inkit.com/blog/20-direct-mail-industry-statistics-for-your-2019-2020-marketing-campaigns.
  8. postgrid – https://www.postgrid.co.uk/direct-mail-statistics/.
  9. navistone – https://www.navistone.com/blog/direct-mail-marketing-statistics.
  10. msp-pgh – https://www.msp-pgh.com/direct-mail-marketing-statistics/.
  11. campaignmonitor – https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/.
  12. pebblepost – https://www.pebblepost.com/blog/stats-direct-mail-marketing-2021.
  13. postalytics – https://www.postalytics.com/blog/profiting-from-triggered-direct-mail-automation/.
  14. hubspot – https://blog.hubspot.com/blog/tabid/6307/bid/28943/25-jaw-dropping-marketing-automation-stats-data.aspx.
  15. copygeneral – https://copygeneral.com/infographic-6-statistics-about-direct-mail/.
  16. forbes – https://www.forbes.com/sites/forbesagencycouncil/2021/01/13/how-trigger-based-direct-mailwill-supercharge-marketing-in-2021/.
  17. reachdynamics – https://www.reachdynamics.com/pairing-digital-marketing-automation-with-direct-mail-achieves-3x-roi-on-marketing-spend/.
  18. smartinsights – https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/.
  19. martechseries – https://martechseries.com/mts-insights/staff-writers/driving-b2b-marketing-with-better-direct-mail-initiatives/.
  20. pfl – https://www.pfl.com/the-2020-state-of-multichannel-marketing-report-blog/.

In Conclusion

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We tried our best to provide all the Direct Mail Automation statistics on this page. Please comment below and share your opinion if we missed any Direct Mail Automation statistics.

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