E-Commerce Analytics Statistics 2024 - Everything You Need to Know

Are you looking to add E-Commerce Analytics to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important E-Commerce Analytics statistics of 2024.

My team and I scanned the entire web and collected all the most useful E-Commerce Analytics stats on this page. You don’t need to check any other resource on the web for any E-Commerce Analytics statistics. All are here only 🙂

How much of an impact will E-Commerce Analytics have on your day-to-day? or the day-to-day of your business? Should you invest in E-Commerce Analytics? We will answer all your E-Commerce Analytics related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best E-Commerce Analytics Statistics

Best E-Commerce Analytics Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 243 E-Commerce Analytics Statistics on this page 🙂

E-Commerce Analytics Market Statistics

72% of consumers prefer video when receiving branded marketing information instead of text. ^[0]
Challenges in the eCommerce market 57.5% of consumers 35 years old and above prefer to shop at physical locations, while 45% of consumers 18–34 years old still prefer to shop at physical locations. ^[0]
48% of online shoppers go straight to a large ecommerce marketplace. ^[0]
72% of consumers prefer videos to text marketing. ^[0]
The results speak for themselves digital marketers saw an extra 168% in revenue in their in store sales, on top of what was made online. ^[1]
Consumers spent more than $861 billion onlinewith U.S. retailers in 2020, according to Digital Commerce 360, a market research firm. ^[2]
Theglobal B2B ecommerce market reached $5.7 trillion in 2019and is expected to expand by 17.5% annually from 2020 to 2027. ^[2]
According to one survey from the Data & Marketing Association ,more marketers use email (72%)than social media (55%) or online ads (35%). ^[2]
Marketers estimate that email marketing generates a big return in the UK — around 35 pounds for every 1 pound spent, per the DMA report — and they spend 18.9% of their budgets on email marketing. ^[2]
Recipientsopened about 18% of marketing emails in 2020, on average, resulting in an average click through rate of 2.6%, per Campaign Monitor. ^[2]
Many businesses buy and sell on marketplaces such as Amazon, eBay or Alibaba, accounting for 62% of global online retail sales. ^[2]
U.S. marketplaces accounted for $773 billion in sales in 2020, charging an average 11% sales commission, Digital Commerce 360 says. ^[2]
Google continues to dominate the search engine market with a 92% market share as of January 2021. ^[2]
As people explored new ways to eat at home, market research firm eMarketerincreased its 2020 forecast by 41.3% for online food and beverage sales, to a total of $45.5 billion. ^[2]
Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. ^[3]
Bounce rates of over 30 50% usually mean lower conversion rates and is an indicator that something in your marketing funnel and/or website needs to change. ^[4]
That number is expected to reach 21% in 2024, a 17.9% increase in ecommerce market share over two years. ^[5]
China continues to lead the global ecommerce market, accounting for 52.1% of all retail ecommerce sales worldwide, with total online sales just over the $2 trillion mark in 2021. ^[5]
After China and the US, the third largest ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. ^[5]
China’s ecommerce sales totaled an estimated $2.1 trillion in 2021, more than double the US market. ^[5]
In Japanese and South Korean markets, where cross border commerce was lowest, that number rose to 41% and 36% respectively. ^[5]

E-Commerce Analytics Latest Statistics

However, Amazon is growing sales 40% yearly, while Walmart’s is growing at 4%. ^[0]
With 59% of the world having access to the internet , customers simply feel that online shopping is a more convenient option than going outside to purchase from a store. ^[0]
Of the online shoppers in the US, 16% purchase items weekly, and 25% monthly. ^[0]
60% of millennials do their shopping online. ^[0]
72% of women shop online compared to 68% of men. ^[0]
Ecommerce sales accounted for 14.1% of global retail sales. ^[0]
This is projected to reach 22% in 2024. ^[0]
63% of millennials, 49% of Gen Xers, and 33% of boomers use social media for their online shopping. ^[0]
14.7% – the expected compound annual growth rate of ecommerce from 2020. ^[0]
Mobile retail commerce sales are projected to make up 53.9% of total retail ecommerce sales in 2021. ^[0]
56% of North American consumers use their smartphones for online shopping. ^[0]
85% of consumers said they have bought gifts online using their smartphones, while 45% use them to shop all the time. ^[0]
65% of shoppers make price comparisons in their mobile devices while shopping in a physical store. ^[0]
79% of smartphone users have made a purchase online using their mobile device in the last six months. ^[0]
71% of instore shoppers say their mobile device has become more important to them when doing research and for enhanced in. ^[0]
There’s a 32% bounce probability for mobile pages that takes 1–3 seconds to load. ^[0]
It shoots to 90% for 1–5 seconds load time. ^[0]
79% of consumers prefer to use shopping apps while at home instead of on the go or in the store. ^[0]
50.81% of global website traffic generated in the third quarter of 2020 came from mobile devices. ^[0]
Small retailers are more likely to see a 30% higher mobile conversion rate compared to big retailers. ^[0]
Among the things US online shoppers expect from ecommerce websites are product images (78%), customer reviews (69%), and sideby side product comparisons (46%). ^[0]
40% of consumers won’t buy in another language and 73% prefer reviews of products in their language. ^[0]
84% of online shoppers will not purchase from an ecommerce site that is not secure. ^[0]
93% of customers view visual appearance as a key deciding factor in their shopping decisions. ^[0]
51.7% of online customers in the US online consumers say that on model photography is important. ^[0]
50.5 percent% of US online shoppers want to see a minimum of three product photos showing the different angles of the item before making a purchase. ^[0]
38% of consumers said they would leave a website if they find its layout unattractive. ^[0]
Moreover, 48% want videos to reflect what they are interested in, and 43% want interactivity and the freedom to decide what information they view and when they want to view it. ^[0]
83% of American online shoppers are expecting to have regular communication regarding their purchases. ^[0]
80% of people discontinue doing business with companies due to poor customer experience. ^[0]
89% of online shoppers want to receive returns status updates via email and/or text, while 67% check the returns page before making a purchase. ^[0]
Improving checkout processes can increase conversion rates by 35.26%. ^[0]
60% of shopping cart abandonments are due to extra costs, like taxes and shipping fees. ^[0]
Other issues include having to create an account (37%) and complicated checkout processes (28%). ^[0]
45% of online shoppers are unlikely to purchase again from a store that delivers an item late. ^[0]
63% of consumers say direct delivery to their home is the top purchase driver to buy online. ^[0]
The click through rate is 180.6% higher for retargeted users on the display network. ^[0]
Websites that support PayPal payments can reap a checkout conversion of up to 70% compared to those that offer non. ^[0]
The top contributors to a positive customer experience in ecommerce are fast shipping speed (62%), easy delivery process (54%), and ample information about products (53%). ^[0]
Retargeting ads reduce cart abandonment by 6.5%. ^[0]
75% of shoppers expect free shipping even on orders under $50. ^[0]
65% of shoppers say they check free shipping thresholds before adding more items to their online cart. ^[0]
54% of online shoppers are more likely to purchase abandoned items if they were offered at a discounted price later. ^[0]
35% of Google product searches are converted into transactions within 5 days. ^[0]
Online stores with a good social media presence reap 32% more sales than stores that don’t utilize social media networks. ^[0]
55% of online shoppers made a purchase through a social media platform 30% of online shoppers are more likely to purchase products using a social media network like Facebook, Instagram, Pinterest, Snapchat, or Twitter. ^[0]
Social media recommendations influence 23% of consumers. ^[0]
70% of consumers search products they need to buy on Facebook and Instagram. ^[0]
91% of consumers between 18 34 years old trust online reviews as much as recommendations from friends and family. ^[0]
93% of consumers say that online reviews influenced their purchase decisions. ^[0]
Posts with images produce 180% more engagement. ^[0]
Posts that contain 40 or fewer characters earn 86% more engagement than posts with longer characters. ^[0]
Twitter ads have a clickthrough rate of 1%. ^[0]
At least 30% of items purchased through online stores are returned. ^[0]
Only 2.58% of visits to ecommerce sites are converted into purchases. ^[0]
69.57% of all shopping carts are abandoned. ^[0]
An easy and reasonable return policy is important as 50% of online shoppers equated it to a positive experience with an online store. ^[0]
95.97% of ecommerce sites have pages with only one internal link and 75.89% with broken internal links, which makes it difficult for search engines to scan. ^[0]
72.09% of ecommerce sites still link to the old version of their site and pages with mixed content, so search engines tag their sites as insecure. ^[0]
80.23% of ecommerce businesses fail to equip their site with HTTP Strict Transport Security support. ^[0]
In fact, 53.08% were found to have missing HREFLANG, and LANG attributes, while 25.25% have HRLANG that conflicts within the page source code. ^[0]
Only 64% of American small businesses have a website. ^[0]
Only 45% of abandoned cart follow up emails are being opened. ^[0]
50% of online shoppers abandon their carts due to high extra costs such as shipping, taxes, fees. ^[0]
92% of consumers will purchase something again if the returns process is easy. ^[0]
38% of people will leave a website if they find the layout unattractive. ^[0]
40% Will Not Buy In Other Languages. ^[0]
Millennials now do 60% of their shopping online. ^[0]
The Hidden Mystery Behind Why 36% of Small Businesses STILL Don’t Have a Website. ^[0]
Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 3rd quarter 2020. ^[0]
For example, a ratio of one transaction to every ten sessions would be expressed as an Ecommerce Conversion Rate of 10%”. ^[1]
Unbounce’s 2021 Conversion Benchmark Report compared landing page conversion rates across 16 industries with ‘catering & restaurants coming up top with an average conversion rate of 9.8%. ^[1]
Agencies and real estate represent the other end of the scale, converting only 2.4% and 2.6% respectively. ^[1]
Globally, the average order value on a desktop was 42% higher than on a mobile phone in Q3 2020. ^[1]
In the table below, Germany leads with an average conversion rate of 2.22% while Italy lags behind at 0.99%. ^[1]
The 2021 cross industry Google Ads clickthrough rate and conversion benchmarks show that The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. ^[1]
So, to compare against your rates it’s best to look at the media rates which vary between 2.8% and 6%. ^[1]
An estimated 1.92 billion people worldwidepurchased goods or services online in 2019— about a quarter of the world’s total population. ^[2]
An estimated 1.92 billion people worldwide Global retail ecommercesales surged 27.6% during 2020, eMarketer estimates, due largely to the COVID 19 pandemic, reaching an estimated worldwide total of $4.28 trillion. ^[2]
By 2024, ecommerce will account for more than$6.5 trillion in sales, representing 22% of all global retail sales. ^[2]
That was a remarkable 44% spike from 2019, and almost triple the 15.1% increase the previous year. ^[2]
Ecommerce as a percentage of total U.S. retail sales retail rose from about4.5% in 2011 to 14% in the third quarter of 2020, according to U.S. Department of Commerce figures. ^[2]
Digital Commerce 360 estimates that ecommerce accounted for an even higher 21.3% share of U.S. retail sales in 2020. ^[2]
China will have an estimated 792.5 million digital buyers in 2021, a third of the global total. ^[2]
Latin America rose 36.7%, including a remarkable 79% increase in Argentina. ^[2]
Singapore also saw exceptional growth of 71%. ^[2]
In the U.S., retail sales grew 6.9% in 2020 to just over $4 trillion, according to Digital Commerce 360, but ecommerce accounted for all of that growth for the first time in history. ^[2]
Worldwide, ecommerce growth is expected to slow to a still substantial 14.3% in 2021, eMarketer predicts, partly because more sales will once again happen in brickand. ^[2]
Among consumers ages 18 to 25, 59% say they prefer to visit a store for clothing and apparel. ^[2]
In 2019,nearly 70% of U.S. consumers said they had made multiple BOPIS purchases. ^[2]
An analysis of 44 studies conducted between 2006 and 2020 by the Baymard Institute found anaverage shopping cart abandonment rate of 69.8%, with consistently high abandonment rates every year. ^[2]
The same study by Baymard revealed 58.6% of shoppers abandoned a cart within the last three months because they were just browsing or not ready to buy. ^[2]
Among those users, 49% abandoned because of high shipping costs, taxes or fees; 24% because the site wanted them to create an account; 19% because delivery was too slow; and 18% because of a lengthy or complicated checkout process. ^[2]
In fact, 39% said same day shipping would make them more likely to shop online. ^[2]
That percentage only climbs for those ages 18 to 25 (51%) and 26 to 35 (56%). ^[2]
That’s especially true for younger buyers 58.3% of millennials , 49.2% of Gen X consumers and 36.8% of baby boomers are likely to. ^[2]
Among the world’s most popular ecommerce and shopping websites, the U.S. shoppersspent an estimated $201.3 billion onlineduring the 2020 holiday season, a 45.2% increase over 2019. ^[2]
Fifty six percent said they shopped online on Cyber Monday, 57% on Black Friday, 54% on Thanksgiving weekend, 31% the day before Thanksgiving, and 24% on Thanksgiving Day. ^[2]
During the 2020 holiday season, less than a third of consumers saidevery online shopping experience went well, while 44% said they suffered a slow website experience and 23% experienced a website that was broken, at least temporarily. ^[2]
The Walker Sands survey reported that 13% of consumers were willing to spend more with a new brand or retailer if it has been promoted by a celebrity or social media influencer they follow. ^[2]
For consumers ages 26 to 35, that number was 22%. ^[2]
Only 18.7% of buyers said they went through a social app’s checkout processto pay for their most recent purchase, while 57.8% completed their transaction on the retailer’s site, according to eMarketer. ^[2]
Consumers also preferred to be contacted by email, although to a lesser extent (46%). ^[2]
According to one survey from the Data & Marketing Association , Over half of U.S. consumers said they wanted brands touse email as the primary way to reach them, compared to only 25% who said they would rather brands contact them via social media. ^[2]
Only about 0.1% of recipients unsubscribed. ^[2]
In 2020, Fridays had the highest email open rates (18.9%) and the best click through rates (2.7%). ^[2]
Saturdays had the lowest open (17.3%). ^[2]
is forecast to have a compound annual growth rate of 16.3% through 2027. ^[2]
In 2021, mobile ecommerce is expected toaccount for 72.9% of all retail ecommerce, up from 58.9% in 2017. ^[2]
In one survey, 24% of consumers saidused a mobile phone to shop at least weekly, more than the 23% who used a PC and 16% on tablets. ^[2]
The four most effective approaches to increasing conversion rates are digital analytics, A/B testing , user experience design and focusing on copywriting, according to one 2020 survey. ^[2]
Nearly100% of CRO teams use A/B tests, and 38% compare the performance of more than two variants of a webpage. ^[2]
The analysis suggested that the average site canincrease its conversion rate by 35% simply by improving checkout design, which could translate into recovering $260 billion worth of orders that might otherwise be lost. ^[2]
Online customer service interactions arepredicted to jump by 40% in 2021, partly due to the growth in online shopping and digital financial services. ^[2]
processes,75 percent of consumers will choose to interact with a human over automated options. ^[2]
In the U.S., 31% of respondents said theyexpect a response within 24 hours, and 24% expected a response within one hour. ^[2]
Globally the figures are even higher, at 37% and 28%, respectively. ^[2]
In the U.S., 31% of respondents said they Most consumers use online search to start their hunt for the products they’ll eventually buy. ^[2]
anaverage click through rate of 31.7%and is 10 times more likely to receive a click than a page in the 10th spot. ^[2]
Moving up just one spot in the search results increases CTR by nearly 31%, and just 0.78% of Google searchers visited a link on the second page of results. ^[2]
As of early 2021, The median CTR for paid Google search adsdecreased to 1.55% in the first quarter of 2020, down 44% from the first quarter of 2019. ^[2]
Nearly 86% of millennials are digital buyers,compared with 78% of Generation X and about 61% of baby boomers. ^[2]
Among millennials and Generation Z ,68% say customer reviews are very importantwhen making an online purchase, compared with 58% for consumers overall, according to Yotpo. ^[2]
In a July 2020 Yotpo survey, more people said they purchased clothes and accessories online (85%). ^[2]
The next most popular categories were food and beverage (63%), cosmetics and skincare (52%) and home and garden (44%). ^[2]
Shoppers said fit issues (65%). ^[2]
Companies were hit with anestimated $550 billion in return costs in 2020. ^[2]
An estimated30.7 million people in the U.S. used smart speakers for shopping in 2020, but only 22.7 million actually followed through with at least one purchase via voice during the year. ^[2]
That represents 11.1% of total ecommerce buyers. ^[2]
And most of those people are only dabbling — just 2% of shoppers regularly used voice shopping. ^[2]
for41.8% of online transaction volume in 2019. ^[2]
Online wallets were most popular in the Asia Pacific region, as they were used in more than 58% of ecommerce transactions. ^[2]
In the U.S.,debit and credit cards were used for 82% of online purchasesin 2019. ^[2]
Debit cards accounted for 42% of ecommerce purchases. ^[2]
The COVID19 related boost in online shopping resulted in an additional $174.9 billion in U.S. ecommerce revenue in 2020, Digital Commerce 360 says, accelerating the growth of ecommerce by an estimated two years. ^[2]
Adjusted for seasonal variation, ecommerce sales rose 31.9% during the second quarter of 2020 compared to the first quarter, according to the Department of Commerce. ^[2]
Online sales were also up 44.5% yearover year in the second quarter. ^[2]
In China and the Middle East, 60% and 58% of respondents, respectively, are doing more shopping with their phones according to a PwC survey. ^[2]
Globally, 63% of respondents to the PwC survey said they were buying more groceries online or by phone than before social distancing measures were introduced, and 86% said they would probably continue doing so after those measures are lifted. ^[2]
U.S. consumer electronics ecommerce sales soared, reaching an estimated $179.4 billion — about 20% higher than previously expected — as people spent more time at home and relied on online services for work, school or recreation, eMarketer notes. ^[2]
U.S. travel spending fell by an unprecedented 42% in 2020. ^[2]
Consumers spent more than $860 billion online with U.S. retailers in 2020, 44% more than in 2019. ^[2]
In the U.S., ecommerce accounted for 14% of all retail sales in the fourth quarter of 2020. ^[2]
That’s up from 11.3% in the fourth quarter of 2019. ^[2]
Ecommerce is forecast to account for more than $6.5 trillion in worldwide sales by 2024, representing 22% of all global retail sales. ^[2]
Global retail ecommerce sales rose 27.6% during 2020, largely because of the COVID 19 pandemic, reaching an estimated worldwide total of more than $4.2 trillion. ^[2]
Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. ^[3]
In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. ^[3]
In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. ^[3]
It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. ^[3]
Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. ^[3]
33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. ^[3]
To learn how, check out 81 percent of consumers conduct online research before making a purchase online. ^[3]
81 percent of consumers trust the advice of friends and family over businesses. ^[3]
58 percent of people stop doing business with a company because of poor customer experience. ^[3]
To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. ^[3]
Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. ^[3]
But No Conversions 69.57 percent of shopping carts are abandoned. ^[3]
Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. ^[3]
according to Campaign Monitor , the average email open rate is just 18.0 percent. ^[3]
On average, 52 percent of online stores have omnichannel capabilities. ^[3]
To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. ^[3]
Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. ^[3]
In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. ^[3]
Specifically 38.4 percent of online shoppers in the US are below the age of 35. ^[3]
Just 14.4 percent of people who shop online in the US are 65 years old and above. ^[3]
According to Statista, the number of people buying goods and services online is expected to reach 2.14 billion in 2021, up from 1.66 billion global digital buyers in 2016. ^[6]
Data from Deloitte shows that 49% of respondents say that analytics helps them make better decisions, 16% say that it better enables key strategic initiatives, and 10% say it helps them improve relationships with both customers and business partners. ^[6]
As reported by Profitero, for 51% of brands, “measuring and reporting on how ecommerce is performing as a distribution channel” is a top challenge. ^[6]
According to CCInsight, U.S. retailers’ online YoY revenue growth is up 68% as of mid April, surpassing an earlier peak of 49% at the beginning of 2020. ^[6]
On top of that, increasing customer retention rates by 5% increases profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company. ^[6]
On top of that, 65% of a company’s business comes from existing customers, so using ecommerce data for a retargeting strategy can be a gold mine. ^[6]
Epsilon research shows that 80% of consumers are more likely to make a purchase when brands offer a personalized experience, and 90% indicate that they find personalization appealing. ^[6]
Measure 100% of Ecommerce interactions using server. ^[7]
Let’s take a look at the Q2 ecommerce sales as a percentage of the total retail sales in the US, in the last 5 years, so that you get a good feel of the rise of the e. ^[8]
Moreover, e commerce sales in the US are set to surpass $1 trillion to make up 18.1% of total retail sales by 2024. ^[8]
Let’s take a look at the performance of the top CPG companies in 2020 so far, as compared to the last year in terms of the percentage share of e commerce sales in total retail sales. ^[8]
McKinsey has reported that 35% of what customers purchase on Amazon come from product recommendations based on such algorithms.2. ^[8]
I bundled a children’s toothbrush with a deodorant, a dad’s product , and was able to increase the total weekly profit of the combination by 8%.Association rule learningis. ^[8]
> {conditioner} has a support of 0.71 → Both products are bought together in 71% of the transactionsb). ^[8]
> {conditioner} has a confidence of 0.83 → 83% of the times the customer buys shampoo, conditioner is bought as wellc). ^[8]
> 1 → The products are likely to be bought together. ^[8]
< 1 → The products are unlikely to be bought together. ^[8]
Price Optimization80% of people say that the most important aspect of shopping at an online e commerce store is competitive pricing. ^[8]
The regression model built by the analytics team at Unilever for Personal Care products can help it to predict that a 5% decrease in the price of Dove deodorant can boost sales by 15%.c). ^[8]
McKinsey has reported that 35% of what customers purchase on Amazon come from product recommendations based on such algorithms. ^[8]
I bundled a children’s toothbrush with a deodorant, a dad’s product , and was able to increase the total weekly profit of the combination by 8%. ^[8]
80% of people say that the most important aspect of shopping at an online e commerce store is competitive pricing. ^[8]
The regression model built by the analytics team at Unilever for Personal Care products can help it to predict that a 5% decrease in the price of Dove deodorant can boost sales by 15%. ^[8]
The result was an 85% decrease in CPA and 18X conversion rate improvement. ^[9]
With an average abandonment rate of 70%, cart abandonment affects all ecommerce businesses. ^[10]
Studies show that a whopping 54% of e commerce shoppers read reviews before making a purchase. ^[4]
In a study conducted by UPS, 42% of shoppers abandon shopping carts because the items are out of stock. ^[4]
Cumulative data anticipates a 16.8% increase in worldwide ecommerce sales over the most recently tracked period. ^[5]
Two years ago, only 17.8% of sales were made from online purchases. ^[5]
Growth is expected to continue, reaching 24.5% by 2025, which translates to an 6.7 percentage point increase in just five years. ^[5]
According to eMarketer, online retail sales will reach $6.17 trillion by 2024, with ecommerce websites taking up 22.3% of total retail sales. ^[5]
Latin America saw$85 billion in ecommerce salesin 2021, up 25% from $68 billion in 2020. ^[5]
Russia, the UK, and the Philippines saw more than20% ecommerce sales growthin 2021. ^[5]
It also has the world’s most digital buyers, 824.5 million, representing 38.5% of the global total. ^[5]
The UK is followed by Japan (3%) and South Korea (2.5%). ^[5]
The impact the COVID 19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.”. ^[5]
In 2021, mobile shopping from Shopify merchants captured 71% of online sales via mobile over BFCM. ^[5]
While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021. ^[5]
The competition is on the rise, with 49% of brands investing in social commerce content in 2024. ^[5]
The number of US shoppers using Klarna doubled to 17 million in April 2021, experiencing a 125% increase in downloads. ^[5]
In Australia, 30% of the adult population owns a BNPL account, with strong uptake from younger shoppers. ^[5]
About 75% of people deferring payments are under 45, but there has also been a bump in shoppers over 60 using BNPL services. ^[5]
Other notable mentions include BNLP is most popular in Germany, taking 30% of all payments. ^[5]
That number is expected to reach 33% by 2024. ^[5]
BNLP is expected to grow by a compound annual growth rate of 36% in Vietnam from 2021 to 2028. ^[5]
This is due to rapid urbanization and technological advancements; more than 85% of new middleclass growth residing in APAC; and a host of government and private led initiatives in China. ^[5]
Over 67% of global consumers surveyed by Flow.io said they’d made a cross border purchase in their lives. ^[5]
In fact, in terms of website content, the majority of shoppers in Flow.io’s report agreed that the following pages needed to be in their own language Product descriptions (67%) Product reviews (63%) Checkout process (63%). ^[5]
Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. ^[5]
Moreover, 40% will not buy from websites in other languages. ^[5]
Considering that 90% of data was created in the last two years, ecommerce analytics is only ever increasing in importance. ^[11]
Take this statistic for example – Sales increased by 40% over June when compared against May sales. ^[11]
Suddenly 40% doesn’t seem like quite so much. ^[11]
This is an example of Data + Context Total subscriptions rose by 20% across the month of June. ^[11]
Suggested Reason Total subscriptions rose by 20% across the month of June after adding PayPal as a payment option. ^[11]
When looking at this funnel, we can see that the campaign resulted in a 1% conversion rate. ^[12]

I know you want to use E-Commerce Analytics Software, thus we made this list of best E-Commerce Analytics Software. We also wrote about how to learn E-Commerce Analytics Software and how to install E-Commerce Analytics Software. Recently we wrote how to uninstall E-Commerce Analytics Software for newbie users. Don’t forgot to check latest E-Commerce Analytics statistics of 2024.

Reference

financesonline – https://financesonline.com/40-essential-ecommerce-statistics-2019-analysis-of-trends-data-and-market-share/.
smartinsights – https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/.
netsuite – https://www.netsuite.com/portal/resource/articles/ecommerce/ecommerce-statistics.shtml.
oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
conversific – https://www.conversific.com/blog/ecommerce-analytics/.
shopify – https://www.shopify.com/enterprise/global-ecommerce-statistics.
supermetrics – https://supermetrics.com/blog/ecommerce-analytics.
matomo – https://matomo.org/guide/reports/ecommerce/.
towardsdatascience – https://towardsdatascience.com/data-analytics-in-e-commerce-retail-7ea42b561c2f.
google – https://marketingplatform.google.com/about/analytics/.
geckoboard – https://www.geckoboard.com/blog/the-7-top-ecommerce-analytics-tools-for-2024/.
verfacto – https://www.verfacto.com/blog/e-commerce-analytics/actionable-insights/.
neilpatel – https://neilpatel.com/blog/intro-to-ecommerce-analytics/.

How Useful is E Commerce Analytics

One of the key benefits of e-commerce analytics is their ability to provide businesses with a comprehensive view of their online performance. By aggregating data from various sources, businesses can identify trends, patterns, and opportunities that they might have otherwise missed. This in-depth analysis can help businesses make informed decisions about everything from product offerings to marketing strategies.

E-commerce analytics also play a crucial role in optimizing the customer experience. By understanding how customers are interacting with their website, businesses can pinpoint areas for improvement and make adjustments to enhance usability and drive conversions. For example, by tracking metrics such as bounce rate, time on site, and click-through rates, businesses can identify potential barriers to purchase and take steps to remove them.

Moreover, e-commerce analytics enable businesses to measure the impact of their marketing efforts. By tracking key performance indicators such as return on investment, customer acquisition cost, and conversion rates, businesses can evaluate the effectiveness of their marketing campaigns and allocate resources accordingly. This data-driven approach allows businesses to optimize their marketing spend and maximize their ROI.

Another significant benefit of e-commerce analytics is their ability to personalize the shopping experience for customers. By analyzing customer data such as browsing history, purchase behavior, and demographic information, businesses can tailor product recommendations, promotional offers, and marketing messages to individual customers. This level of personalization can significantly enhance the customer experience and increase customer loyalty and retention.

In addition, e-commerce analytics can help businesses identify and capitalize on emerging trends and opportunities. By monitoring industry developments, consumer preferences, and competitor activities, businesses can stay ahead of the curve and anticipate changes in the market. This proactive approach is essential for long-term success in the fast-paced world of e-commerce.

Overall, e-commerce analytics are a valuable tool for businesses seeking to drive growth, improve customer satisfaction, and stay competitive in the digital marketplace. By leveraging the power of data and analytics, businesses can unlock a wealth of insights that can inform strategic decision-making and fuel business success. In today’s digital world, e-commerce analytics are not just useful – they’re essential.

In Conclusion

Be it E-Commerce Analytics benefits statistics, E-Commerce Analytics usage statistics, E-Commerce Analytics productivity statistics, E-Commerce Analytics adoption statistics, E-Commerce Analytics roi statistics, E-Commerce Analytics market statistics, statistics on use of E-Commerce Analytics, E-Commerce Analytics analytics statistics, statistics of companies that use E-Commerce Analytics, statistics small businesses using E-Commerce Analytics, top E-Commerce Analytics systems usa statistics, E-Commerce Analytics software market statistics, statistics dissatisfied with E-Commerce Analytics, statistics of businesses using E-Commerce Analytics, E-Commerce Analytics key statistics, E-Commerce Analytics systems statistics, nonprofit E-Commerce Analytics statistics, E-Commerce Analytics failure statistics, top E-Commerce Analytics statistics, best E-Commerce Analytics statistics, E-Commerce Analytics statistics small business, E-Commerce Analytics statistics 2024, E-Commerce Analytics statistics 2021, E-Commerce Analytics statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the E-Commerce Analytics statistics on this page. Please comment below and share your opinion if we missed any E-Commerce Analytics statistics.

E-Commerce Analytics Statistics 2024 – Everything You Need to Know