E-Commerce Search Statistics 2024 – Everything You Need to Know

Are you looking to add E-Commerce Search to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important E-Commerce Search statistics of 2024.

My team and I scanned the entire web and collected all the most useful E-Commerce Search stats on this page. You don’t need to check any other resource on the web for any E-Commerce Search statistics. All are here only 🙂

How much of an impact will E-Commerce Search have on your day-to-day? or the day-to-day of your business? Should you invest in E-Commerce Search? We will answer all your E-Commerce Search related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best E-Commerce Search Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 384 E-Commerce Search Statistics on this page 🙂

E-Commerce Search Benefits Statistics

  • 76% of surveyed companies reported achieving measurable benefits from voice and chat initiatives. [0]
  • 76% of surveyed companies reported achieving measurable benefits from voice and chat initiatives. [1]
  • One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. [2]

E-Commerce Search Usage Statistics

  • SearchNode offers a voice search feature, and various clients have implemented it, but the usage across all clients is only 0.3% of all the searches done. [3]

E-Commerce Search Market Statistics

  • Ecommerce Statistic #15 Nearly half of online shoppers simply head straight to a large ecommerce marketplace. [4]
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. [5]
  • Average Click thru Rate of newsletter campaigns from ecommerce stores to customers is 4.6% 54% of marketers say increasing engagement rate is their top email marketing priority. [5]
  • In 2017, Amazon’s market share in the US e commerce retail space was 37 percent. [6]
  • Moreover, mobile shopping now has a 60% market share, you can find more stats via the 300+ page report on Datareportal. [7]
  • Google continues to dominate search engine use, with a 86.19% percent market share of desktop searches as of December 2021. [7]
  • It’s a slightly different story on mobile, however, as Google currently holds 94.88% of the mobile search market share. [7]
  • The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. [2]
  • With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. [2]
  • In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. [2]
  • According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). [2]
  • 49% of marketers believe organic search is the most profitable channel they use. [8]
  • 67% of content marketers say SEO is their most efficient tactic. [8]
  • 73% of content marketing teams use an SEO tool. [8]
  • 93% of marketers are investing in search ads. [8]
  • In our first study, 27% of task failures were a result of not being able to locate a suitable item on the site, even though all of our tasks were designed so there was always at least one item available. [9]

E-Commerce Search Latest Statistics

  • Without further ado… More than 4.5 billion global internet users are searching for anything and everything online, and 87 percent of shoppers begin their product searches online. [0]
  • 64% of people use search to address the “Iwanttobuy moment” 43% of users on retail websites go directly to the search bar. [0]
  • Consumers who use search are 2.4 times more likely to buy. [0]
  • 34% of users tried to search for non. [0]
  • Up to 30% of ecommerce visitors use internal site search, and we’ve all seen this one site searchers are 2 3x more likely to convert. [0]
  • 39% of purchasers are influenced by a relevant search. [0]
  • 12% of users will bounce to a competitor’s site after an unsatisfactory search. [0]
  • The frustration involved in the overall product search experience results in an unacceptable level of churn and burn to the tune of 68%, according to Forrester. [0]
  • 20% of people who used search went on to refine their searches and 21% exited the website from the search results. [0]
  • 61% of all sites perform below an acceptable search performance that is misaligned with user’s actual search behavior and expectations (and 15% have a “broken” search query type performance). [0]
  • 72% of sites completely fail site search expectations. [0]
  • Amazon’s conversion rate shoots up 6x when visitors do a search (2% → 12%). [0]
  • Walmart’s 1.1% conversion rate goes to 2.9% with a search, a 2.4x boost. [0]
  • Conversion rates through site search can be up to 50% higher than the average. [0]
  • Case studies have shown increased conversion rates of 43% from site search optimization. [0]
  • visitors converted at 4.63% versus the websites’ average of 2.77%, which is 1.8 times more effective. [0]
  • 50% of retailers said that they saw an increase in revenue as a direct result of site search technology. [0]
  • (and that was dramatically higher at 93% for companies with advanced site search). [0]
  • Autocomplete can boost sales and conversions by as much as 24%. [0]
  • On some sites, searchers account for roughly 40% of total revenue. [0]
  • See how Lacoste 53% of retailers with advanced search capabilities have defined KPIs for site search versus only 13% of those with basic site search. [0]
  • In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%). [0]
  • 60% of advanced search companies give these functions tools to manage and optimize site search without IT. [0]
  • 5 Actionable Analytics Reports for Internal Site Search 59% of online shoppers believe it is easier to find more interesting products on personalized retail stores. [0]
  • When personalization and proprietary customer data are integrated, revenue increases by 6% to 10%. [0]
  • 48% of consumers spend more when their experience is personalized. [0]
  • 59% of customers say tailored engagement based on past interactions is very important to winning their business. [0]
  • 51% of consumers say they are more likely to make a purchase from a brand if the content is personalized. [0]
  • In “Iwantto buy” moments, most used device is mobile at 65%. [0]
  • 53% of mobile users leave a website that takes longer than three seconds to load. [0]
  • Better UX increased mobile contribution to sales by 50% for Cdiscount. [0]
  • Better UX increased mobile traffic by 20% and mobile revenue by 80% for ClubMed. [0]
  • 52% of voice assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the COVID outbreak. [0]
  • Roughly 36% of consumers have smart speakers. [0]
  • 91% of companies are making significant investments in voice. [0]
  • 40% of millennials research products through voice before purchasing. [0]
  • 71% of users would prefer to search through voice than use a keyboard. [0]
  • Despite conversion potential, only 15% of companies have resources dedicated to optimizing site search, and only 7% of companies report learning from site search data and using that data in other areas of their business. [0]
  • Gymshark’s success metrics 150% increase in order rate and 32% “add to cart” rate with new users on Black Friday 13% higher order rate and 10% higher. [0]
  • Eighty percent of consumers want to be treated to personalized experiences by brands, and 60% say they will become repeat buyers after a good personalized experience. [0]
  • The average shopping cart abandonment rate for people shopping using mobile devices is considered to be around 86%, so there’s not much room for error when it comes to making things seamless from start to finish. [0]
  • A recent study showed that 59% of customers switched to competitors after a few bad experiences and 17% left after a single bad site visit. [0]
  • Gymshark generates 20% of its total annual revenue in the 14 days surrounding the holidays, and 40% of that is in the first six hours of Black Friday!. [0]
  • The site had NO downtime API response times remained stable despite the increased holiday load Order rate among new users grew by 150% 30% more clicks on product recommendations More products were added to shopping carts. [0]
  • According to Digital Commerce 360, “Ecommerce was growing fast before COVID. [0]
  • Not surprisingly, year over year, online grocery sales increased 103%, according to the Adobe Digital Economy Index. [0]
  • According to the Census Bureau, only about 13% of total retail sales, which includes categories like automobiles, goes through the e. [0]
  • Did you know that a 2020 Pew Research Center survey found that 71% of the respondents were working at home during the pandemic, and that being able to do that was a game changer?. [0]
  • On success milestones and the road ahead – Some significant growth successes that we have seen include a 68% increase in transactions, a sizable increase in conversion rate, and an 18% increase in average order value. [0]
  • However, of the 900 decision makers surveyed in our most recent online commerce trends survey, only 20% said that they were prepared to offer personalized digital shopping experiences that meet today’s UX expectations. [0]
  • Deliver results they want, and more We estimate that ecommerce companies can increase conversion 30% by providing an exceptional user experience. [0]
  • According to Instapage, 74% of customers find it frustrating when content has not been personalized for them. [0]
  • Decathlon Singapore understands the importance of this after implementing our Personalization feature, they saw a 50% increase in their conversion rate. [0]
  • After retailer Staples Canada harnessed the power of AI with Algolia, they saw a double digit increase in conversion, and now 65% of their issues are automatically resolved through building synonyms. [0]
  • With Algolia Recommend, Gymshark saw a 150% increase in order rate with new users on Black Friday, all while successfully handling extreme site traffic. [0]
  • Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. [4]
  • In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. [4]
  • In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. [4]
  • It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2024. [4]
  • Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. [4]
  • 33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. [4]
  • To learn how, check out 81 percent of consumers conduct online research before making a purchase online. [4]
  • 81 percent of consumers trust the advice of friends and family over businesses. [4]
  • 58 percent of people stop doing business with a company because of poor customer experience. [4]
  • To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. [4]
  • Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. [4]
  • But No Conversions 69.57 percent of shopping carts are abandoned. [4]
  • Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. [4]
  • according to Campaign Monitor , the average email open rate is just 18.0 percent. [4]
  • On average, 52 percent of online stores have omnichannel capabilities. [4]
  • To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. [4]
  • Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. [4]
  • In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. [4]
  • Specifically 38.4 percent of online shoppers in the US are below the age of 35. [4]
  • Just 14.4 percent of people who shop online in the US are 65 years old and above. [4]
  • A study by eConsultancy showed that while the average conversion rate across all websites measured at 2.77%, site search users converted at 4.63%. [10]
  • In fact, conversion rates through site search can be up to 50% higher than average. [10]
  • In a study by Parature, 84% of customers wanted to find a solution by themselves using search engines. [10]
  • Shockingly though nearly 84% of companies don’t actively optimize or measure their on. [10]
  • No wonder 71% of people prefer searching through voice over than searching by typing. [10]
  • Voice search has a huge potential, in fact, nearly 40% of all internet users in the US are already users of voice search. [10]
  • Learn what ecommerce retailers are experiencing 81% of shoppers conduct online research before making big purchases. [5]
  • Mobile commerce makes up 30% of all U.S. ecommerce. [5]
  • Only about 22% of businesses are satisfied with their conversion rates. [5]
  • 18% of ecommerce websites are exclusive B2B sales. [5]
  • 33% of B2C ecommerce website are also conducting B2B transactions. [5]
  • Mobile traffic represents 53% of all ecommerce traffic. [5]
  • 22% of online retailers still don’t have a mobile. [5]
  • 9% of ecommerce sites are offering a rewards loyalty program to customers of shoppers conduct online research before making big purchases Mobile commerce makes up of all U.S. Average online shopping cart abandonment rate. [5]
  • The average order value of B2C online order is $52 81% of shoppers research their product online before purchasing . [5]
  • An Inconvenient returns policy deters 80% of shoppers . [5]
  • Ready Cloud 28% shoppers abandon carts because of unexpected shipping costs. [5]
  • ( VWO 59% of customers completed a purchase on a different device to the one where it was started (3dcart). [5]
  • 23% shoppers added more items to their order at checkout to qualify for free shipping 8% of online shoppers engage in a live chat conversation before placing an order. [5]
  • 26% of shoppers are likely to share a product on social media after purchase. [5]
  • 60% of the overall website traffic is reported from mobile devices. [5]
  • The total orders from mobile devices ranges between 38% and 53%. [5]
  • The first position on Google search results on desktop has a 20.5% clickthrough rate in 2017. [5]
  • 80% growth in “best” mobile searches in the past two years.. [5]
  • 50% of search queries are four words or longer. [5]
  • 49% of B2B researchers who use their mobile devices for product research do so while at work. [5]
  • 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. [5]
  • 38% of people will leave a website if they find the layout unattractive. [5]
  • 34% of online retailers are sending abandoned cart recovery emails. [5]
  • Average Open Rate of newsletter campaigns from ecommerce stores to customers is 18.45%. [5]
  • Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). [5]
  • 75% of Gmail users access their accounts on mobile devices. [5]
  • 48% of emails are opened on a smartphone. [5]
  • 41% of emails are opened on an iPhone. [5]
  • 91% of people say ads are more intrusive today than two years ago. [5]
  • 34% of consumers say they have mistakenly clicked on an online ad. [5]
  • Mobile Advertising 70% of people dislike mobile ads. [5]
  • Google drives 95% of all paid search ad clicks on mobile. [5]
  • By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. [5]
  • 64.6% of people click on Google ads when they are looking to buy an item online. [5]
  • The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network. [5]
  • transactions have 70% higher checkout conversion than non. [5]
  • Visa Checkout users in 2015 made 30% more transactions per buyer regardless of checkout option. [5]
  • About 58% of B2C ecommerce stores are offering paypal as an alternate form of payment. [5]
  • Apple Pay orders have a 1.8% transaction share on B2C websites accepting Apple Pay at checkout About 9% of US online retailers have added Amazon Pay as a payment alternative to their websites. [5]
  • 6% of global B2C online stores have implemented 3dSecure in their checkout process. [5]
  • Without further ado… More than 4.5 billion global internet users are searching for anything and everything online, and 87 percent of shoppers begin their product searches online. [1]
  • 64% of people use search to address the “Iwanttobuy moment” 43% of users on retail websites go directly to the search bar. [1]
  • Consumers who use search are 2.4 times more likely to buy. [1]
  • 34% of users tried to search for non. [1]
  • Up to 30% of ecommerce visitors use internal site search, and we’ve all seen this one site searchers are 2 3x more likely to convert. [1]
  • 39% of purchasers are influenced by a relevant search. [1]
  • 12% of users will bounce to a competitor’s site after an unsatisfactory search. [1]
  • The frustration involved in the overall product search experience results in an unacceptable level of churn and burn to the tune of 68%, according to Forrester. [1]
  • 20% of people who used search went on to refine their searches and 21% exited the website from the search results. [1]
  • 61% of all sites perform below an acceptable search performance that is misaligned with user’s actual search behavior and expectations (and 15% have a “broken” search query type performance). [1]
  • 72% of sites completely fail site search expectations. [1]
  • Amazon’s conversion rate shoots up 6x when visitors do a search (2% → 12%). [1]
  • Walmart’s 1.1% conversion rate goes to 2.9% with a search, a 2.4x boost. [1]
  • Conversion rates through site search can be up to 50% higher than the average. [1]
  • Case studies have shown increased conversion rates of 43% from site search optimization. [1]
  • visitors converted at 4.63% versus the websites’ average of 2.77%, which is 1.8 times more effective. [1]
  • 50% of retailers said that they saw an increase in revenue as a direct result of site search technology. [1]
  • (and that was dramatically higher at 93% for companies with advanced site search). [1]
  • Autocomplete can boost sales and conversions by as much as 24%. [1]
  • On some sites, searchers account for roughly 40% of total revenue. [1]
  • See how Lacoste 53% of retailers with advanced search capabilities have defined KPIs for site search versus only 13% of those with basic site search. [1]
  • In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%). [1]
  • 60% of advanced search companies give these functions tools to manage and optimize site search without IT. [1]
  • 5 Actionable Analytics Reports for Internal Site Search 59% of online shoppers believe it is easier to find more interesting products on personalized retail stores. [1]
  • When personalization and proprietary customer data are integrated, revenue increases by 6% to 10%. [1]
  • 48% of consumers spend more when their experience is personalized. [1]
  • 59% of customers say tailored engagement based on past interactions is very important to winning their business. [1]
  • 51% of consumers say they are more likely to make a purchase from a brand if the content is personalized. [1]
  • In “Iwantto buy” moments, most used device is mobile at 65%. [1]
  • 53% of mobile users leave a website that takes longer than three seconds to load. [1]
  • Better UX increased mobile contribution to sales by 50% for Cdiscount. [1]
  • Better UX increased mobile traffic by 20% and mobile revenue by 80% for ClubMed. [1]
  • 52% of voice assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the COVID outbreak. [1]
  • Roughly 36% of consumers have smart speakers. [1]
  • 91% of companies are making significant investments in voice. [1]
  • 40% of millennials research products through voice before purchasing. [1]
  • 71% of users would prefer to search through voice than use a keyboard. [1]
  • Despite conversion potential, only 15% of companies have resources dedicated to optimizing site search, and only 7% of companies report learning from site search data and using that data in other areas of their business. [1]
  • Even among the top 141 grossing US and European e commerce sites, only 34% support such search queries. [11]
  • In fact, search support is so poor that 31% of all product finding tasks ended in vain when users tried using search. [11]
  • Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries . [11]
  • ECommerce Statistic #2 Only 2.17 Percent of E Commerce Visits Convert Into Purchases 3. [6]
  • ECommerce Statistic #3 E Commerce Accounts For 18 Percent of All Retail Sales 4. [6]
  • E Commerce Statistic #4 Amazon Is Expected to Account For 50 Percent of All Retail Sales in 2021 5. [6]
  • E Commerce Statistic #6 61 Percent of Online Retail Traffic Comes From Mobile 7. [6]
  • E Commerce Statistic #7 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. [6]
  • E Commerce Statistic #10 3D Product Images Increase Conversions by 250 Percent 11. [6]
  • ECommerce Statistic #11 Digital and Mobile Wallets Account For 45 Percent of E. [6]
  • Popups in E Commerce Convert at 4.76 Percent on Average 13. [6]
  • E Commerce Statistic #14 Mobile Popups Convert at 5.8 Percent on Average 15. [6]
  • E Commerce Statistic #15 The Average Cart Abandonment Rate Is 69.80% 16. [6]
  • 49 Percent of Shoppers Abandon Their Carts Because of Unexpected Extra Costs 17. [6]
  • E Commerce Statistic #17 Abandoned Cart Emails Have an Average Open Rate of 45 Percent 18. [6]
  • In 2020, e commerce sales accounted for 18 percent of all retail sales worldwide. [6]
  • Notice the big jump from 13.6 percent in 2019. [6]
  • The share of e commerce sales is expected to reach 19.5 percent by the end of this year, and 21.8 percent in 2024. [6]
  • But by the end of 2021, the e commerce giant is estimated to account for half of all the retail sales in the States. [6]
  • With 61 percent of retail traffic coming from mobile devices, smartphones are now the preferred online shopping tool for most consumers. [6]
  • And it’s that 68 percent of consumers turn to Google for information while they’re shopping for a specific product. [6]
  • According to Statista, for apparel e tailers, this number reaches an average of 32 pages in one session. [6]
  • In a recent study, 43 percent of online shoppers named in stock availability of desired items and fast and reliable delivery as the two most important attributes when shopping online. [6]
  • make it easier for shoppers to visualize these items in action, and according to Shopify, they can increase conversions by up to 250 percent. [6]
  • A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e commerce transactions in 2020. [6]
  • What’s more, digital wallets are expected to increase their share in 2024 and reach up to 51.7 percent, by taking a big percentage off of traditional payment methods, such as credit cards, bank transfers, and cash on delivery. [6]
  • E commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3.20 percent and SaaS popups with 2.60 percent. [6]
  • After analyzing our customers’ campaigns, we found that popups convert better on mobile than they do on desktop. [6]
  • According to Baymard Institute’s latest data, the average cart abandonment rate across industries is 69.89 percent. [6]
  • In fact, 49 percent of online shoppers abandon their baskets due to unexpected extra costs. [6]
  • In fact, Moosend found that abandoned cart emails have an open rate of 45 percent on average. [6]
  • Abandoned cart emails included in that study also had a 21 percent click through rate and resulted in half of those clicks becoming purchases. [6]
  • Recent stats show that threequarters of repeat purchases take place online, whereas as many as 71 percent of consumers prefer to make first time purchases at a physical store. [6]
  • According to Statista, the two fastestgrowing e commerce niches in 2020 have been disposable gloves and bread machines. [6]
  • The former category saw an increase of 670 percent since March 2019, while the latter grew by 652 percent since the same date. [6]
  • But what if you had all the tools to be in that 28% who meet or even exceed these expectations?. [12]
  • In fact, on average they are 7 10 times more likely to convert than regular webpage visitors. [12]
  • Search users make up about 10 40% of all the users on your eCommerce site. [12]
  • When site search was used,conversion rate increased fromthe websites’ average of2.77%to 4.63%. [12]
  • 34% of the top 50 e commerce sites, don’t return. [12]
  • By adding to the list of possible words with alternative spellings you can start to see a new light.34% of searches don’t return relevant results… just think about it. [12]
  • Lower sales hurt, but 0 results pages might affect your site’s traffic in other major waysUsers will be less likely to return to a shop where they can’t find what they want to buy. [12]
  • You need to be careful – choose a quality solutionAutocomplete suggestions are found on 82% of the TOP 50 e commerce websites, but 36% of them do more harm than good. [12]
  • leads to a 20% increase in conversion rates “when compared to hierarchy style and pull down refinement style navigation systems.”. [12]
  • The 14 Hottest Site Search Best Practices to Create Search Result Pages that SellProvide Accurate and Relevant ResultsProducts should be ranked according to the query. [12]
  • Astudy88% of consumers trust online reviews as much as personal recommendations. [12]
  • Faceted SearchWhile Faceted Search is important, only 40% of eCommerce sites offer it. [12]
  • According to Baymard, more than 50% of the eCommerce sites surveyed only supported basic keyword matching against product title and description. [12]
  • According to Baymard, 54% of web shops do NOT use dynamic thumbnails. [12]
  • We Talked aboutSearch users are at least 4 6 times more likely to convert than the average webpage visitor. [12]
  • In certain industries, search users can convert 1873% better. [12]
  • Search users can make up 10 40% of all the users on your eCommerce site, which means that 40% to 80% of your online revenue could be generated by search users. [12]
  • 20% of search users submit another query after their initial search and 21% simply leave the website on the spot out of frustration. [12]
  • 34% of the top 50 e commerce sites, don’t return useful results. [12]
  • 34% of searches don’t return relevant results… just think about it. [12]
  • Autocomplete suggestions are found on 82% of the TOP 50 e commerce websites, but 36% of them do more harm than good. [12]
  • Tesco does a great job of this While Faceted Search is important, only 40% of eCommerce sites offer it. [12]
  • According to Baymard, more than 50% of the eCommerce sites surveyed only supported basic keyword matching against product title and description. [12]
  • Search users are at least 4 6 times more likely to convert than the average webpage visitor. [12]
  • This shows that “58.4% of consumers purchased a product or service online each week”. [7]
  • This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. [7]
  • However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. [7]
  • This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. [7]
  • At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. [7]
  • In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. [7]
  • According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. [7]
  • In 2020, the combination of organic (40%) and paid search (28%). [7]
  • As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. [7]
  • Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. [7]
  • This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. [7]
  • Between our first study in 2000 and our second study in 2011, overall search success rates increased with 10%. [9]
  • Between our second study and our third study in 2017, we saw an increase of 18%. [9]
  • A one sample proportion test showed a statistically significant difference between overall success in 2017 (92%) to overall success in 2000 (64%) and overall success in 2011 (74%). [9]
  • In our third study, search suggestions were selected by users in only 23% of the instances where they were offered. [9]
  • Based on SearchNode internal data, searchers generate~30 60% of ALL eCommerce site revenues!. [3]
  • DataOnly 7% of companies report they’re efficiently learning from on site search data & using that in other areas of their business. [3]
  • Even a onesecond delay in page response could result in a 7% decrease in conversions!A one second delay in page response could result in a 7% decrease in conversions. [3]
  • I.e., ~1.3 billion mobile QR code coupons were redeemed last year, and the number is expected to rise to 5.3 billion by 2024 from 1 billion devices, according to a study from Juniper Research. [3]
  • Based on data from eConsultancy, up to 30% of all eCommerce store visitors are searchers, who came with a clear intent of what they want to buy. [3]
  • In fact, searchers’ CR rate is 50% higher than browsers. [3]
  • How much eCommerce revenue are driven by search engines?Ecommerce site search engine can produce about 30 60% of ALL revenues, according to SearchNode clients’ data.4. [3]
  • Only 7% of companies report they’re efficiently learning from on site search data & using that in other areas of their business. [3]
  • Even a one second delay in page response could result in a 7% decrease in conversions!. [3]
  • Ecommerce site search engine can produce about 30 60% of ALL revenues, according to SearchNode clients’ data. [3]
  • In 2021, mobile commerce sales are projected to account for 72.9% of total ecommerce sales. [13]
  • 63% of people will abandon a product or website as a result of preventable usability issues. [13]
  • If you’re in the ecommerce space, these statistics may not be new to you while only 30% e commerce visitors use site search, conversion rates through site search can be up to 50% higher than the average. [14]
  • But even the toptiered ecommerce sites fail to provide the most optimized search experience for online shoppers 70% don’t have product synonyms enabled and 65% don’t support spelling corrections. [14]
  • These fundamental features, once implemented, resulted in an increase of 2% in conversion rate and a drop of 50% in failed queries. [14]
  • With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. [2]
  • In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. [2]
  • Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. [2]
  • Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. [2]
  • Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. [2]
  • The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. [2]
  • It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. [2]
  • Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. [2]
  • Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. [2]
  • Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. [2]
  • However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. [2]
  • Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. [2]
  • From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. [2]
  • Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). [2]
  • Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. [2]
  • A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. [2]
  • However, Americans actually spend 64% of their budget in physical stores and only 36% online. [2]
  • With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. [2]
  • A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. [2]
  • Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. [2]
  • This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. [2]
  • When it comes to making a purchase, 64% of customers find customer experience more important than price. [2]
  • According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. [2]
  • More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. [2]
  • It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. [2]
  • A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. [2]
  • Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. [2]
  • If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. [2]
  • According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. [2]
  • Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. [2]
  • In fact, 77% of customers read product reviews before making a purchase. [2]
  • According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. [2]
  • Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. [2]
  • Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. [2]
  • Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. [2]
  • For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. [2]
  • It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. [2]
  • You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. [2]
  • Additionally, 56% of users that follow brands on social media do so to view products. [2]
  • About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. [2]
  • In 2006, the average cart abandonment rate was 59.8%. [2]
  • The rate had increased to 69.23% by 2017. [2]
  • More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. [2]
  • According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. [2]
  • Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. [2]
  • nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. [2]
  • Experts predict that by 2020, 80% of businesses will be using chatbots. [2]
  • Already, 20% of Google searches on mobile devices are voice searches. [2]
  • It’s predicted that by 2020, voice searches will make up 50% of all searches. [2]
  • It’s also estimated that there will be 21.4 million smart speakers by 2020. [2]
  • Already, 22% of US smart speaker owners have purchased something using their devices. [2]
  • It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. [2]
  • It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. [2]
  • Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. [2]
  • This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. [2]
  • After implementing personalization, 93% of companies see a rise in conversion rates. [2]
  • A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. [2]
  • Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). [2]
  • Marketers see an average increase of 20% in sales when using personalized experiences. [15]
  • 80% of shoppers are more likely to buy from a company that offers personalized experiences. [15]
  • 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. [15]
  • 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. [15]
  • However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences. [15]
  • COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed. [15]
  • Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience. [15]
  • Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them. [15]
  • As predicted , mobile traffic became just as prevalent as desktop traffic. [16]
  • Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. [16]
  • 77% of American’s own a smartphone. [16]
  • eCommerce dollars now comprise 10% of ALL retail revenue. [16]
  • 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. [16]
  • An estimated 10 billion mobile connected devices are currently in use. [16]
  • 53% of website traffic comes from organic search. [8]
  • Over 99% of all searchers click on one of the links in the first SERP. [8]
  • The first result on a Google SERP has a 28.5% click. [8]
  • By the time you get to the 10th result, the CTR has fallen to 2.5%. [8]
  • 95.88% of Google searches are four words or more. [8]
  • Google owns 96% of all mobile searches and 92% of all desktop searches. [8]
  • Bing, as the second largest search engine in the US, controls 3.9% of overall searches and 1.4% of mobile searches. [8]
  • 49% of shoppers use Google to discover a new item or product. [8]
  • 27% of the global online population uses voice search 16. [8]
  • It’s estimated that 75% of households will own a smart speaker by 2025. [8]
  • Google’s answer box is triggered by 16 20% of all searches. [8]
  • Rich results have a 58% CTR, compared to 41% for non. [8]
  • 83% of US shoppers search online before going into a store. [8]
  • Mobile devices account for 56% of organic search engine visits. [8]
  • 72.6% of internet users are expected to access the web solely via smartphone by 2025. [8]
  • 53% of shoppers would search for deals on their mobile devices before speaking with an employee. [8]
  • The average web page takes 87.84% longer to load on mobile than desktop. [8]
  • 45% of consumers abandon any piece of content displaying poorly on the device they are using. [8]
  • These two strategies helped Backlinko increase the traffic of that post by 652%. [8]
  • 27% of website traffic comes from paid search. [8]
  • Advertising accounts for about 81% of Google’s total revenue. [8]
  • Advertisers are predicted to spend $99.22 billion on search annually by 2024. [8]
  • The average CTR for Google Shopping Ads is 0.86%. [8]
  • The average CTR for Bing Shopping Ads is 1.25%. [8]
  • The Google Display Network reaches over 90% of internet users. [8]
  • The average CTR for Facebook ads is 0.89%. [8]
  • 66% of CMOs expect to increase spend on paid search in 2021. [8]
  • The highest CTR is found in the dating industry, at 6.05%. [8]
  • The lowest CTR is found in the technology industry, at 2.09%. [8]
  • The average conversion rate on the Google Ads search network is 4.4%. [8]
  • The highest conversion rates are found in the vehicle industry at 7.98%. [8]
  • The lowest conversion rates are found in the apparel industry, at 2.77%. [8]
  • 71.5% of clicks on Google search ads are from mobile. [8]
  • Only 27.4% of clicks from Microsoft Advertising come from mobile devices. [8]
  • Online shoppers using tablets have the best conversion rate at 3.32%. [8]
  • The highest CTR for mobile search ads was in the travel industry at 5.36%. [8]
  • The lowest CTR for mobile search ads was in the Internet and Telecom industry at 3.06%. [8]
  • Organic search drives 53% of website traffic, while paid search drives only 27%. [8]
  • Roughly 25.8% of internet users use ad blockers. [8]
  • 11% of search ad clicks are fraudulent or invalid. [8]
  • 74% of brands say that PPC ads are a huge driver for their business. [8]
  • Out of people who click search ads, 75% say the ads make it easier to find what they’re looking for. [8]
  • We (along with less than .5% of other searchers). [8]
  • Without brand ads in Adwords, a loss of $750 daily [meant] 50% less revenue [for the client.]”. [8]

I know you want to use E-Commerce Search Software, thus we made this list of best E-Commerce Search Software. We also wrote about how to learn E-Commerce Search Software and how to install E-Commerce Search Software. Recently we wrote how to uninstall E-Commerce Search Software for newbie users. Don’t forgot to check latest E-Commerce Search statistics of 2024.

Reference


  1. algolia – https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/.
  2. algolia – https://resources.algolia.com/ecommerce/40-stats-on-e-commerce-search-and-kpis.
  3. kinsta – https://kinsta.com/blog/ecommerce-statistics/.
  4. searchnode – https://searchnode.com/blog/ecommerce-site-search-best-practices/.
  5. oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
  6. shift4shop – https://www.shift4shop.com/ecommerce-market-statistics.html.
  7. sleeknote – https://sleeknote.com/blog/e-commerce-statistics.
  8. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
  9. highervisibility – https://www.highervisibility.com/blog/organic-vs-paid-search-statistics/.
  10. nngroup – https://www.nngroup.com/articles/state-ecommerce-search/.
  11. addsearch – https://www.addsearch.com/blog/site-search-statistics/.
  12. baymard – https://baymard.com/research/ecommerce-search.
  13. prefixbox – https://www.prefixbox.com/blog/ecommerce-site-search-best-practices/.
  14. nosto – https://www.nosto.com/ecommerce-statistics/site-search/.
  15. accenture – https://www.accenture.com/us-en/blogs/search-and-content-analytics-blog/e-commerce-site-search-best-practices.
  16. bloomreach – https://www.bloomreach.com/en/blog/2017/ecommerce-personalization.
  17. outerboxdesign – https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics.

E-commerce search functionality has revolutionized the way we discover and purchase goods online. Gone are the days when consumers had to painstakingly sift through endless pages of products to find what they were looking for. Now, with the help of advanced search algorithms and filters, shoppers can quickly and easily narrow down their options to find the exact product they desire.

One of the key benefits of e-commerce search is its ability to provide personalized recommendations to users based on their browsing history and preferences. This targeted approach not only saves consumers time and effort but also enhances the overall shopping experience by tailoring product suggestions to their individual needs.

Moreover, e-commerce search engines have made it easier for small businesses and niche brands to reach a wider audience. By optimizing their products for searchability, these businesses can compete on a level playing field with industry giants, ultimately leading to increased visibility and sales.

The seamless integration of e-commerce search functionality into online platforms has also resulted in improved customer satisfaction and loyalty. By facilitating a more efficient and user-friendly shopping experience, e-commerce search engines enable customers to locate and purchase items with ease, ultimately increasing their likelihood of returning for future purchases.

Furthermore, the data generated by e-commerce search queries offers invaluable insights for businesses seeking to understand consumer behavior and trends. By analyzing search data, companies can identify popular products, monitor changing market demands, and tailor their offerings to meet the evolving needs of their customer base.

Despite its numerous advantages, however, e-commerce search is not without its challenges. In some cases, users may struggle to find relevant products due to inaccuracies in search results or limitations in search algorithms. This can lead to frustration and a negative shopping experience, ultimately deterring customers from completing their transactions.

Additionally, the increasing reliance on e-commerce search has raised concerns about privacy and data security. As search engines collect and analyze user data to personalize recommendations, there is a growing need for businesses to implement robust security measures to protect sensitive information from cyber threats and breaches.

In conclusion, e-commerce search has undoubtedly revolutionized the way we shop online, offering unparalleled convenience, personalization, and accessibility. While there are challenges to overcome, the benefits of e-commerce search far outweigh the risks, providing businesses and consumers alike with a powerful tool to navigate the digital marketplace with ease.

In Conclusion

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We tried our best to provide all the E-Commerce Search statistics on this page. Please comment below and share your opinion if we missed any E-Commerce Search statistics.




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