E-Commerce Search Statistics 2023 - Everything You Need to Know

• In our first study, 27% of task failures were a result of not being able to locate a suitable item on the site, even though all of our tasks were designed so there was always at least one item available. ^[9]

E-Commerce Search Latest Statistics

• Without further ado… More than 4.5 billion global internet users are searching for anything and everything online, and 87 percent of shoppers begin their product searches online. ^[0]
• 64% of people use search to address the “Iwanttobuy moment” 43% of users on retail websites go directly to the search bar. ^[0]
• Consumers who use search are 2.4 times more likely to buy. ^[0]
• 34% of users tried to search for non. ^[0]
• Up to 30% of ecommerce visitors use internal site search, and we’ve all seen this one site searchers are 2 3x more likely to convert. ^[0]
• 39% of purchasers are influenced by a relevant search. ^[0]
• 12% of users will bounce to a competitor’s site after an unsatisfactory search. ^[0]
• The frustration involved in the overall product search experience results in an unacceptable level of churn and burn to the tune of 68%, according to Forrester. ^[0]
• 20% of people who used search went on to refine their searches and 21% exited the website from the search results. ^[0]
• 61% of all sites perform below an acceptable search performance that is misaligned with user’s actual search behavior and expectations (and 15% have a “broken” search query type performance). ^[0]
• 72% of sites completely fail site search expectations. ^[0]
• Amazon’s conversion rate shoots up 6x when visitors do a search (2% → 12%). ^[0]
• Walmart’s 1.1% conversion rate goes to 2.9% with a search, a 2.4x boost. ^[0]
• Conversion rates through site search can be up to 50% higher than the average. ^[0]
• Case studies have shown increased conversion rates of 43% from site search optimization. ^[0]
• visitors converted at 4.63% versus the websites’ average of 2.77%, which is 1.8 times more effective. ^[0]
• 50% of retailers said that they saw an increase in revenue as a direct result of site search technology. ^[0]
• (and that was dramatically higher at 93% for companies with advanced site search). ^[0]
• Autocomplete can boost sales and conversions by as much as 24%. ^[0]
• On some sites, searchers account for roughly 40% of total revenue. ^[0]
• See how Lacoste 53% of retailers with advanced search capabilities have defined KPIs for site search versus only 13% of those with basic site search. ^[0]
• In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%). ^[0]
• 60% of advanced search companies give these functions tools to manage and optimize site search without IT. ^[0]
• 5 Actionable Analytics Reports for Internal Site Search 59% of online shoppers believe it is easier to find more interesting products on personalized retail stores. ^[0]
• When personalization and proprietary customer data are integrated, revenue increases by 6% to 10%. ^[0]
• 48% of consumers spend more when their experience is personalized. ^[0]
• 59% of customers say tailored engagement based on past interactions is very important to winning their business. ^[0]
• 51% of consumers say they are more likely to make a purchase from a brand if the content is personalized. ^[0]
• In “Iwantto buy” moments, most used device is mobile at 65%. ^[0]
• 53% of mobile users leave a website that takes longer than three seconds to load. ^[0]
• Better UX increased mobile contribution to sales by 50% for Cdiscount. ^[0]
• Better UX increased mobile traffic by 20% and mobile revenue by 80% for ClubMed. ^[0]
• 52% of voice assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the COVID outbreak. ^[0]
• Roughly 36% of consumers have smart speakers. ^[0]
• 91% of companies are making significant investments in voice. ^[0]
• 40% of millennials research products through voice before purchasing. ^[0]
• 71% of users would prefer to search through voice than use a keyboard. ^[0]
• Despite conversion potential, only 15% of companies have resources dedicated to optimizing site search, and only 7% of companies report learning from site search data and using that data in other areas of their business. ^[0]
• Gymshark’s success metrics 150% increase in order rate and 32% “add to cart” rate with new users on Black Friday 13% higher order rate and 10% higher. ^[0]
• Eighty percent of consumers want to be treated to personalized experiences by brands, and 60% say they will become repeat buyers after a good personalized experience. ^[0]
• The average shopping cart abandonment rate for people shopping using mobile devices is considered to be around 86%, so there’s not much room for error when it comes to making things seamless from start to finish. ^[0]
• A recent study showed that 59% of customers switched to competitors after a few bad experiences and 17% left after a single bad site visit. ^[0]
• Gymshark generates 20% of its total annual revenue in the 14 days surrounding the holidays, and 40% of that is in the first six hours of Black Friday!. ^[0]
• The site had NO downtime API response times remained stable despite the increased holiday load Order rate among new users grew by 150% 30% more clicks on product recommendations More products were added to shopping carts. ^[0]
• According to Digital Commerce 360, “Ecommerce was growing fast before COVID. ^[0]
• Not surprisingly, year over year, online grocery sales increased 103%, according to the Adobe Digital Economy Index. ^[0]
• According to the Census Bureau, only about 13% of total retail sales, which includes categories like automobiles, goes through the e. ^[0]
• Did you know that a 2020 Pew Research Center survey found that 71% of the respondents were working at home during the pandemic, and that being able to do that was a game changer?. ^[0]
• On success milestones and the road ahead – Some significant growth successes that we have seen include a 68% increase in transactions, a sizable increase in conversion rate, and an 18% increase in average order value. ^[0]
• However, of the 900 decision makers surveyed in our most recent online commerce trends survey, only 20% said that they were prepared to offer personalized digital shopping experiences that meet today’s UX expectations. ^[0]
• Deliver results they want, and more We estimate that ecommerce companies can increase conversion 30% by providing an exceptional user experience. ^[0]
• According to Instapage, 74% of customers find it frustrating when content has not been personalized for them. ^[0]
• Decathlon Singapore understands the importance of this after implementing our Personalization feature, they saw a 50% increase in their conversion rate. ^[0]
• After retailer Staples Canada harnessed the power of AI with Algolia, they saw a double digit increase in conversion, and now 65% of their issues are automatically resolved through building synonyms. ^[0]
• With Algolia Recommend, Gymshark saw a 150% increase in order rate with new users on Black Friday, all while successfully handling extreme site traffic. ^[0]
• Start selling online now with Shopify Start your free trial Ecommerce Statistic #1 It’s estimated that there will be 2.14 billion global digital buyers in 2021. ^[4]
• In fact, with an expected global population of 7.87 billion people , that’s about 27.2 percent of the world’s population shopping online. ^[4]
• In 2021, ecommerce sales are expected to account for 18.1 percent of retail sales worldwide. ^[4]
• It’s growing so quickly that it’s expected to make up a whopping 22.0 percent of retail sales worldwide by 2023. ^[4]
• Other key reasons include the ability to use coupons and apply discounts , read other customers’ reviews , easily return their items , and have a quick checkout process. ^[4]
• 33.6 percent of shoppers look up price comparisons on their mobile device while in a physical store. ^[4]
• To learn how, check out 81 percent of consumers conduct online research before making a purchase online. ^[4]
• 81 percent of consumers trust the advice of friends and family over businesses. ^[4]
• 58 percent of people stop doing business with a company because of poor customer experience. ^[4]
• To learn how, check out Ecommerce Statistic #9 Consumers are most likely to trust a business that makes it easy to contact people at the company. ^[4]
• Ecommerce Statistic #10 On average, only 1.94 percent of ecommerce website visits convert into a purchase. ^[4]
• But No Conversions 69.57 percent of shopping carts are abandoned. ^[4]
• Ecommerce Statistic #13 Abandoned cart follow up emails have an average open rate of 41.09 percent. ^[4]
• according to Campaign Monitor , the average email open rate is just 18.0 percent. ^[4]
• On average, 52 percent of online stores have omnichannel capabilities. ^[4]
• To learn how to capture the attention of consumers, read And to effectively build trust, check out Ecommerce Statistic #16 Mobile ecommerce accounts for 45 percent of US ecommerce sales. ^[4]
• Ecommerce Statistic #17 Users who have a negative experience on a mobile website are 62 percent less likely to purchase from that business in the future. ^[4]
• In fact, the probability of a user bouncing off a mobile webpage increases by 32 percent when the page takes between one and three seconds to load. ^[4]
• Specifically 38.4 percent of online shoppers in the US are below the age of 35. ^[4]
• Just 14.4 percent of people who shop online in the US are 65 years old and above. ^[4]
• A study by eConsultancy showed that while the average conversion rate across all websites measured at 2.77%, site search users converted at 4.63%. ^[10]
• In fact, conversion rates through site search can be up to 50% higher than average. ^[10]
• In a study by Parature, 84% of customers wanted to find a solution by themselves using search engines. ^[10]
• Shockingly though nearly 84% of companies don’t actively optimize or measure their on. ^[10]
• No wonder 71% of people prefer searching through voice over than searching by typing. ^[10]
• Voice search has a huge potential, in fact, nearly 40% of all internet users in the US are already users of voice search. ^[10]
• Learn what ecommerce retailers are experiencing 81% of shoppers conduct online research before making big purchases. ^[5]
• Mobile commerce makes up 30% of all U.S. ecommerce. ^[5]
• Only about 22% of businesses are satisfied with their conversion rates. ^[5]
• 18% of ecommerce websites are exclusive B2B sales. ^[5]
• 33% of B2C ecommerce website are also conducting B2B transactions. ^[5]
• Mobile traffic represents 53% of all ecommerce traffic. ^[5]
• 22% of online retailers still don’t have a mobile. ^[5]
• 9% of ecommerce sites are offering a rewards loyalty program to customers of shoppers conduct online research before making big purchases Mobile commerce makes up of all U.S. Average online shopping cart abandonment rate. ^[5]
• The average order value of B2C online order is $52 81% of shoppers research their product online before purchasing . ^[5]
• An Inconvenient returns policy deters 80% of shoppers . ^[5]
• Ready Cloud 28% shoppers abandon carts because of unexpected shipping costs. ^[5]
• ( VWO 59% of customers completed a purchase on a different device to the one where it was started (3dcart). ^[5]
• 23% shoppers added more items to their order at checkout to qualify for free shipping 8% of online shoppers engage in a live chat conversation before placing an order. ^[5]
• 26% of shoppers are likely to share a product on social media after purchase. ^[5]
• 60% of the overall website traffic is reported from mobile devices. ^[5]
• The total orders from mobile devices ranges between 38% and 53%. ^[5]
• The first position on Google search results on desktop has a 20.5% clickthrough rate in 2017. ^[5]
• 80% growth in “best” mobile searches in the past two years.. ^[5]
• 50% of search queries are four words or longer. ^[5]
• 49% of B2B researchers who use their mobile devices for product research do so while at work. ^[5]
• 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information. ^[5]
• 38% of people will leave a website if they find the layout unattractive. ^[5]
• 34% of online retailers are sending abandoned cart recovery emails. ^[5]
• Average Open Rate of newsletter campaigns from ecommerce stores to customers is 18.45%. ^[5]
• Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%), and even while driving (18%). ^[5]
• 75% of Gmail users access their accounts on mobile devices. ^[5]
• 48% of emails are opened on a smartphone. ^[5]
• 41% of emails are opened on an iPhone. ^[5]
• 91% of people say ads are more intrusive today than two years ago. ^[5]
• 34% of consumers say they have mistakenly clicked on an online ad. ^[5]
• Mobile Advertising 70% of people dislike mobile ads. ^[5]
• Google drives 95% of all paid search ad clicks on mobile. ^[5]
• By 2019, mobile advertising will represent 72% of all U.S. digital ad spending. ^[5]
• 64.6% of people click on Google ads when they are looking to buy an item online. ^[5]
• The average conversion rate in AdWords across all industries is 2.7% on the search network and 0.89% on the display network. ^[5]
• transactions have 70% higher checkout conversion than non. ^[5]
• Visa Checkout users in 2015 made 30% more transactions per buyer regardless of checkout option. ^[5]
• About 58% of B2C ecommerce stores are offering paypal as an alternate form of payment. ^[5]
• Apple Pay orders have a 1.8% transaction share on B2C websites accepting Apple Pay at checkout About 9% of US online retailers have added Amazon Pay as a payment alternative to their websites. ^[5]
• 6% of global B2C online stores have implemented 3dSecure in their checkout process. ^[5]
• Without further ado… More than 4.5 billion global internet users are searching for anything and everything online, and 87 percent of shoppers begin their product searches online. ^[1]
• 64% of people use search to address the “Iwanttobuy moment” 43% of users on retail websites go directly to the search bar. ^[1]
• Consumers who use search are 2.4 times more likely to buy. ^[1]
• 34% of users tried to search for non. ^[1]
• Up to 30% of ecommerce visitors use internal site search, and we’ve all seen this one site searchers are 2 3x more likely to convert. ^[1]
• 39% of purchasers are influenced by a relevant search. ^[1]
• 12% of users will bounce to a competitor’s site after an unsatisfactory search. ^[1]
• The frustration involved in the overall product search experience results in an unacceptable level of churn and burn to the tune of 68%, according to Forrester. ^[1]
• 20% of people who used search went on to refine their searches and 21% exited the website from the search results. ^[1]
• 61% of all sites perform below an acceptable search performance that is misaligned with user’s actual search behavior and expectations (and 15% have a “broken” search query type performance). ^[1]
• 72% of sites completely fail site search expectations. ^[1]
• Amazon’s conversion rate shoots up 6x when visitors do a search (2% → 12%). ^[1]
• Walmart’s 1.1% conversion rate goes to 2.9% with a search, a 2.4x boost. ^[1]
• Conversion rates through site search can be up to 50% higher than the average. ^[1]
• Case studies have shown increased conversion rates of 43% from site search optimization. ^[1]
• visitors converted at 4.63% versus the websites’ average of 2.77%, which is 1.8 times more effective. ^[1]
• 50% of retailers said that they saw an increase in revenue as a direct result of site search technology. ^[1]
• (and that was dramatically higher at 93% for companies with advanced site search). ^[1]
• Autocomplete can boost sales and conversions by as much as 24%. ^[1]
• On some sites, searchers account for roughly 40% of total revenue. ^[1]
• See how Lacoste 53% of retailers with advanced search capabilities have defined KPIs for site search versus only 13% of those with basic site search. ^[1]
• In 2018, KPIs impacted most by site search were revenue per visit (52.4%), time on site after search (51.5%), and highest bounce searches (39.8%). ^[1]
• 60% of advanced search companies give these functions tools to manage and optimize site search without IT. ^[1]
• 5 Actionable Analytics Reports for Internal Site Search 59% of online shoppers believe it is easier to find more interesting products on personalized retail stores. ^[1]
• When personalization and proprietary customer data are integrated, revenue increases by 6% to 10%. ^[1]
• 48% of consumers spend more when their experience is personalized. ^[1]
• 59% of customers say tailored engagement based on past interactions is very important to winning their business. ^[1]
• 51% of consumers say they are more likely to make a purchase from a brand if the content is personalized. ^[1]
• In “Iwantto buy” moments, most used device is mobile at 65%. ^[1]
• 53% of mobile users leave a website that takes longer than three seconds to load. ^[1]
• Better UX increased mobile contribution to sales by 50% for Cdiscount. ^[1]
• Better UX increased mobile traffic by 20% and mobile revenue by 80% for ClubMed. ^[1]
• 52% of voice assistant users say they use voice tech several times a day or nearly every day, compared to 46% before the COVID outbreak. ^[1]
• Roughly 36% of consumers have smart speakers. ^[1]
• 91% of companies are making significant investments in voice. ^[1]
• 40% of millennials research products through voice before purchasing. ^[1]
• 71% of users would prefer to search through voice than use a keyboard. ^[1]
• Despite conversion potential, only 15% of companies have resources dedicated to optimizing site search, and only 7% of companies report learning from site search data and using that data in other areas of their business. ^[1]
• Even among the top 141 grossing US and European e commerce sites, only 34% support such search queries. ^[11]
• In fact, search support is so poor that 31% of all product finding tasks ended in vain when users tried using search. ^[11]
• Offer Relevant Autocomplete Suggestions for Closely Misspelled Search Terms and Queries . ^[11]
• ECommerce Statistic #2 Only 2.17 Percent of E Commerce Visits Convert Into Purchases 3. ^[6]
• ECommerce Statistic #3 E Commerce Accounts For 18 Percent of All Retail Sales 4. ^[6]
• E Commerce Statistic #4 Amazon Is Expected to Account For 50 Percent of All Retail Sales in 2021 5. ^[6]
• E Commerce Statistic #6 61 Percent of Online Retail Traffic Comes From Mobile 7. ^[6]
• E Commerce Statistic #7 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. ^[6]
• E Commerce Statistic #10 3D Product Images Increase Conversions by 250 Percent 11. ^[6]
• ECommerce Statistic #11 Digital and Mobile Wallets Account For 45 Percent of E. ^[6]
• Popups in E Commerce Convert at 4.76 Percent on Average 13. ^[6]
• E Commerce Statistic #14 Mobile Popups Convert at 5.8 Percent on Average 15. ^[6]
• E Commerce Statistic #15 The Average Cart Abandonment Rate Is 69.80% 16. ^[6]
• 49 Percent of Shoppers Abandon Their Carts Because of Unexpected Extra Costs 17. ^[6]
• E Commerce Statistic #17 Abandoned Cart Emails Have an Average Open Rate of 45 Percent 18. ^[6]
• In 2020, e commerce sales accounted for 18 percent of all retail sales worldwide. ^[6]
• Notice the big jump from 13.6 percent in 2019. ^[6]
• The share of e commerce sales is expected to reach 19.5 percent by the end of this year, and 21.8 percent in 2024. ^[6]
• But by the end of 2021, the e commerce giant is estimated to account for half of all the retail sales in the States. ^[6]
• With 61 percent of retail traffic coming from mobile devices, smartphones are now the preferred online shopping tool for most consumers. ^[6]
• And it’s that 68 percent of consumers turn to Google for information while they’re shopping for a specific product. ^[6]
• According to Statista, for apparel e tailers, this number reaches an average of 32 pages in one session. ^[6]
• In a recent study, 43 percent of online shoppers named in stock availability of desired items and fast and reliable delivery as the two most important attributes when shopping online. ^[6]
• make it easier for shoppers to visualize these items in action, and according to Shopify, they can increase conversions by up to 250 percent. ^[6]
• A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e commerce transactions in 2020. ^[6]
• What’s more, digital wallets are expected to increase their share in 2024 and reach up to 51.7 percent, by taking a big percentage off of traditional payment methods, such as credit cards, bank transfers, and cash on delivery. ^[6]
• E commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3.20 percent and SaaS popups with 2.60 percent. ^[6]
• After analyzing our customers’ campaigns, we found that popups convert better on mobile than they do on desktop. ^[6]
• According to Baymard Institute’s latest data, the average cart abandonment rate across industries is 69.89 percent. ^[6]
• In fact, 49 percent of online shoppers abandon their baskets due to unexpected extra costs. ^[6]
• In fact, Moosend found that abandoned cart emails have an open rate of 45 percent on average. ^[6]
• Abandoned cart emails included in that study also had a 21 percent click through rate and resulted in half of those clicks becoming purchases. ^[6]
• Recent stats show that threequarters of repeat purchases take place online, whereas as many as 71 percent of consumers prefer to make first time purchases at a physical store. ^[6]
• According to Statista, the two fastestgrowing e commerce niches in 2020 have been disposable gloves and bread machines. ^[6]
• The former category saw an increase of 670 percent since March 2019, while the latter grew by 652 percent since the same date. ^[6]
• But what if you had all the tools to be in that 28% who meet or even exceed these expectations?. ^[12]
• In fact, on average they are 7 10 times more likely to convert than regular webpage visitors. ^[12]
• Search users make up about 10 40% of all the users on your eCommerce site. ^[12]
• When site search was used,conversion rate increased fromthe websites’ average of2.77%to 4.63%. ^[12]
• 34% of the top 50 e commerce sites, don’t return. ^[12]
• By adding to the list of possible words with alternative spellings you can start to see a new light.34% of searches don’t return relevant results… just think about it. ^[12]
• Lower sales hurt, but 0 results pages might affect your site’s traffic in other major waysUsers will be less likely to return to a shop where they can’t find what they want to buy. ^[12]
• You need to be careful – choose a quality solutionAutocomplete suggestions are found on 82% of the TOP 50 e commerce websites, but 36% of them do more harm than good. ^[12]
• leads to a 20% increase in conversion rates “when compared to hierarchy style and pull down refinement style navigation systems.”. ^[12]
• The 14 Hottest Site Search Best Practices to Create Search Result Pages that SellProvide Accurate and Relevant ResultsProducts should be ranked according to the query. ^[12]
• Astudy88% of consumers trust online reviews as much as personal recommendations. ^[12]
• Faceted SearchWhile Faceted Search is important, only 40% of eCommerce sites offer it. ^[12]
• According to Baymard, more than 50% of the eCommerce sites surveyed only supported basic keyword matching against product title and description. ^[12]
• According to Baymard, 54% of web shops do NOT use dynamic thumbnails. ^[12]
• We Talked aboutSearch users are at least 4 6 times more likely to convert than the average webpage visitor. ^[12]
• In certain industries, search users can convert 1873% better. ^[12]
• Search users can make up 10 40% of all the users on your eCommerce site, which means that 40% to 80% of your online revenue could be generated by search users. ^[12]
• 20% of search users submit another query after their initial search and 21% simply leave the website on the spot out of frustration. ^[12]
• 34% of the top 50 e commerce sites, don’t return useful results. ^[12]
• 34% of searches don’t return relevant results… just think about it. ^[12]
• Autocomplete suggestions are found on 82% of the TOP 50 e commerce websites, but 36% of them do more harm than good. ^[12]
• Tesco does a great job of this While Faceted Search is important, only 40% of eCommerce sites offer it. ^[12]
• According to Baymard, more than 50% of the eCommerce sites surveyed only supported basic keyword matching against product title and description. ^[12]
• Search users are at least 4 6 times more likely to convert than the average webpage visitor. ^[12]
• This shows that “58.4% of consumers purchased a product or service online each week”. ^[7]
• This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. ^[7]
• However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. ^[7]
• This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. ^[7]
• At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. ^[7]
• In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. ^[7]
• According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. ^[7]
• In 2020, the combination of organic (40%) and paid search (28%). ^[7]
• As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. ^[7]
• Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. ^[7]
• This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. ^[7]
• Between our first study in 2000 and our second study in 2011, overall search success rates increased with 10%. ^[9]
• Between our second study and our third study in 2017, we saw an increase of 18%. ^[9]
• A one sample proportion test showed a statistically significant difference between overall success in 2017 (92%) to overall success in 2000 (64%) and overall success in 2011 (74%). ^[9]
• In our third study, search suggestions were selected by users in only 23% of the instances where they were offered. ^[9]
• Based on SearchNode internal data, searchers generate~30 60% of ALL eCommerce site revenues!. ^[3]
• DataOnly 7% of companies report they’re efficiently learning from on site search data & using that in other areas of their business. ^[3]
• Even a onesecond delay in page response could result in a 7% decrease in conversions!A one second delay in page response could result in a 7% decrease in conversions. ^[3]
• I.e., ~1.3 billion mobile QR code coupons were redeemed last year, and the number is expected to rise to 5.3 billion by 2023 from 1 billion devices, according to a study from Juniper Research. ^[3]
• Based on data from eConsultancy, up to 30% of all eCommerce store visitors are searchers, who came with a clear intent of what they want to buy. ^[3]
• In fact, searchers’ CR rate is 50% higher than browsers. ^[3]
• How much eCommerce revenue are driven by search engines?Ecommerce site search engine can produce about 30 60% of ALL revenues, according to SearchNode clients’ data.4. ^[3]
• Only 7% of companies report they’re efficiently learning from on site search data & using that in other areas of their business. ^[3]
• Even a one second delay in page response could result in a 7% decrease in conversions!. ^[3]
• Ecommerce site search engine can produce about 30 60% of ALL revenues, according to SearchNode clients’ data. ^[3]
• In 2021, mobile commerce sales are projected to account for 72.9% of total ecommerce sales. ^[13]
• 63% of people will abandon a product or website as a result of preventable usability issues. ^[13]
• If you’re in the ecommerce space, these statistics may not be new to you while only 30% e commerce visitors use site search, conversion rates through site search can be up to 50% higher than the average. ^[14]
• But even the toptiered ecommerce sites fail to provide the most optimized search experience for online shoppers 70% don’t have product synonyms enabled and 65% don’t support spelling corrections. ^[14]
• These fundamental features, once implemented, resulted in an increase of 2% in conversion rate and a drop of 50% in failed queries. ^[14]
• With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[2]
• In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[2]
• Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[2]
• Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[2]
• Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[2]
• The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[2]
• It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[2]
• Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[2]
• Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[2]
• Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[2]
• However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[2]
• Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[2]
• From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[2]
• Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[2]
• Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[2]
• A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[2]
• However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[2]
• With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[2]
• A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[2]
• Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[2]
• This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[2]
• When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[2]
• According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[2]
• More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[2]
• It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[2]
• A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[2]
• Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[2]
• If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[2]
• According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[2]
• Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[2]
• In fact, 77% of customers read product reviews before making a purchase. ^[2]
• According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[2]
• Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[2]
• Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[2]
• Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[2]
• For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[2]
• It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[2]
• You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[2]
• Additionally, 56% of users that follow brands on social media do so to view products. ^[2]
• About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[2]
• In 2006, the average cart abandonment rate was 59.8%. ^[2]
• The rate had increased to 69.23% by 2017. ^[2]
• More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[2]
• According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[2]
• Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[2]
• nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[2]
• Experts predict that by 2020, 80% of businesses will be using chatbots. ^[2]
• Already, 20% of Google searches on mobile devices are voice searches. ^[2]
• It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[2]
• It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[2]
• Already, 22% of US smart speaker owners have purchased something using their devices. ^[2]
• It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[2]
• It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[2]
• Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[2]
• This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[2]
• After implementing personalization, 93% of companies see a rise in conversion rates. ^[2]
• A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[2]
• Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[2]
• Marketers see an average increase of 20% in sales when using personalized experiences. ^[15]
• 80% of shoppers are more likely to buy from a company that offers personalized experiences. ^[15]
• 44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. ^[15]
• 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. ^[15]
• However, in anotherForrester survey53% of digital experience delivery professionals said they lack the right technology to personalize experiences. ^[15]
• COVID 19 has triggered an interesting cultural reset, when it comes to consumer attitudes towards shopping, and new habits are likely to have formed. ^[15]
• Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C customer experience. ^[15]
• Yet, the Forrester/Bloomreach study found that just 22% of B2B customers say their most recent online experience was completely personalized to them. ^[15]
• As predicted , mobile traffic became just as prevalent as desktop traffic. ^[16]
• Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. ^[16]
• 77% of American’s own a smartphone. ^[16]
• eCommerce dollars now comprise 10% of ALL retail revenue. ^[16]
• 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. ^[16]
• An estimated 10 billion mobile connected devices are currently in use. ^[16]
• 53% of website traffic comes from organic search. ^[8]
• Over 99% of all searchers click on one of the links in the first SERP. ^[8]
• The first result on a Google SERP has a 28.5% click. ^[8]
• By the time you get to the 10th result, the CTR has fallen to 2.5%. ^[8]
• 95.88% of Google searches are four words or more. ^[8]
• Google owns 96% of all mobile searches and 92% of all desktop searches. ^[8]
• Bing, as the second largest search engine in the US, controls 3.9% of overall searches and 1.4% of mobile searches. ^[8]
• 49% of shoppers use Google to discover a new item or product. ^[8]
• 27% of the global online population uses voice search 16. ^[8]
• It’s estimated that 75% of households will own a smart speaker by 2025. ^[8]
• Google’s answer box is triggered by 16 20% of all searches. ^[8]
• Rich results have a 58% CTR, compared to 41% for non. ^[8]
• 83% of US shoppers search online before going into a store. ^[8]
• Mobile devices account for 56% of organic search engine visits. ^[8]
• 72.6% of internet users are expected to access the web solely via smartphone by 2025. ^[8]
• 53% of shoppers would search for deals on their mobile devices before speaking with an employee. ^[8]
• The average web page takes 87.84% longer to load on mobile than desktop. ^[8]
• 45% of consumers abandon any piece of content displaying poorly on the device they are using. ^[8]
• These two strategies helped Backlinko increase the traffic of that post by 652%. ^[8]
• 27% of website traffic comes from paid search. ^[8]
• Advertising accounts for about 81% of Google’s total revenue. ^[8]
• Advertisers are predicted to spend $99.22 billion on search annually by 2024. ^[8]
• The average CTR for Google Shopping Ads is 0.86%. ^[8]
• The average CTR for Bing Shopping Ads is 1.25%. ^[8]
• The Google Display Network reaches over 90% of internet users. ^[8]
• The average CTR for Facebook ads is 0.89%. ^[8]
• 66% of CMOs expect to increase spend on paid search in 2021. ^[8]
• The highest CTR is found in the dating industry, at 6.05%. ^[8]
• The lowest CTR is found in the technology industry, at 2.09%. ^[8]
• The average conversion rate on the Google Ads search network is 4.4%. ^[8]
• The highest conversion rates are found in the vehicle industry at 7.98%. ^[8]
• The lowest conversion rates are found in the apparel industry, at 2.77%. ^[8]
• 71.5% of clicks on Google search ads are from mobile. ^[8]
• Only 27.4% of clicks from Microsoft Advertising come from mobile devices. ^[8]
• Online shoppers using tablets have the best conversion rate at 3.32%. ^[8]
• The highest CTR for mobile search ads was in the travel industry at 5.36%. ^[8]
• The lowest CTR for mobile search ads was in the Internet and Telecom industry at 3.06%. ^[8]
• Organic search drives 53% of website traffic, while paid search drives only 27%. ^[8]
• Roughly 25.8% of internet users use ad blockers. ^[8]
• 11% of search ad clicks are fraudulent or invalid. ^[8]
• 74% of brands say that PPC ads are a huge driver for their business. ^[8]
• Out of people who click search ads, 75% say the ads make it easier to find what they’re looking for. ^[8]
• We (along with less than .5% of other searchers). ^[8]
• Without brand ads in Adwords, a loss of $750 daily [meant] 50% less revenue [for the client.]”. ^[8]

I know you want to use E-Commerce Search Software, thus we made this list of best E-Commerce Search Software. We also wrote about how to learn E-Commerce Search Software and how to install E-Commerce Search Software. Recently we wrote how to uninstall E-Commerce Search Software for newbie users. Don’t forgot to check latest E-Commerce Search statistics of 2023.

Reference

1. algolia – https://www.algolia.com/blog/ecommerce/e-commerce-search-and-kpis-statistics/.
2. algolia – https://resources.algolia.com/ecommerce/40-stats-on-e-commerce-search-and-kpis.
3. kinsta – https://kinsta.com/blog/ecommerce-statistics/.
4. searchnode – https://searchnode.com/blog/ecommerce-site-search-best-practices/.
5. oberlo – https://www.oberlo.com/blog/ecommerce-statistics.
6. shift4shop – https://www.shift4shop.com/ecommerce-market-statistics.html.
7. sleeknote – https://sleeknote.com/blog/e-commerce-statistics.
8. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
9. highervisibility – https://www.highervisibility.com/blog/organic-vs-paid-search-statistics/.
10. nngroup – https://www.nngroup.com/articles/state-ecommerce-search/.
11. addsearch – https://www.addsearch.com/blog/site-search-statistics/.
12. baymard – https://baymard.com/research/ecommerce-search.
13. prefixbox – https://www.prefixbox.com/blog/ecommerce-site-search-best-practices/.
14. nosto – https://www.nosto.com/ecommerce-statistics/site-search/.
15. accenture – https://www.accenture.com/us-en/blogs/search-and-content-analytics-blog/e-commerce-site-search-best-practices.
16. bloomreach – https://www.bloomreach.com/en/blog/2017/ecommerce-personalization.
17. outerboxdesign – https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics.

In Conclusion

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We tried our best to provide all the E-Commerce Search statistics on this page. Please comment below and share your opinion if we missed any E-Commerce Search statistics.