Email Client Statistics 2024 - Everything You Need to Know

Are you looking to add Email Client to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Email Client statistics of 2024.

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On this page, you’ll learn about the following:

Best Email Client Statistics

Best Email Client Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 401 Email Client Statistics on this page 🙂

Email Client Usage Statistics

Apple market share includes email client usage for the followingApple Mail Privacy Protection – 53.08%, Apple iPhone – 4.23%, Apple Mail – 2.98%, Apple iPad – 0.37%,*. ^[0]
design usage has increased to 50% in June 2016. ^[1]
Email usage is highest among adults aged 18 to 29 and 30 to 49 at 80%. ^[2]

Email Client Market Statistics

Apple iPhone increases its stronghold as first place in email client market share—up almost 5 percentage points since last year. ^[3]
Outlook.com’s webmail email client market share has increased 140% since last quarter. ^[3]
Windows Live Mail is slowly losing desktop email client market share but is likely to stay #3 for quite awhile (fourth place has significantly less share at 0.1%). ^[3]
Apple market share includes email client usage for the followingApple Mail Privacy Protection – 53.08%, Apple iPhone – 4.23%, Apple Mail – 2.98%, Apple iPad – 0.37%,*. ^[0]
When we reporting last on July’s email client market share, we noted how Apple iPad’s share was slowly waning with each passing month; however, we’re seeing it surface again with a small lift in August, from 1.16% to 1.24%. ^[4]
As for webmail, we’re seeing the opposite Although the increase is minor (from 40.4% in July to 40.6% in August). ^[4]
More than 40% of marketers saw budget cuts to email since the pandemic. ^[5]
64% of small businesses use email marketing to reach customers. ^[5]
35% of marketers send their customers 3 5 emails per week. ^[5]
78% of marketers have seen an increase in email engagement over the last 12 months. ^[5]
64% of small businesses use email marketing to reach customers. ^[5]
35% of marketers send their customers 3 5 emails per week. ^[5]
78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. ^[5]
78% of marketers have seen an increase in email engagement over the last 12 months 31% of B2B marketers say email newsletters are the best way to nurture leads. ^[5]
66% of marketers believe artificial intelligence is a way to optimize email send times. ^[5]
81% of B2B marketers say their most used form of content marketing is email newsletters. ^[5]
31% of B2B marketers say email newsletters are the best way to nurture leads. ^[5]
87% of B2B marketers say email is one of their top free organic distribution channels. ^[5]
90% of content marketers say email engagement is the top metric they track to measure content performance. ^[5]
Roughly 85% of marketers say they work with these tools. ^[5]
.Emails from B2B companies (32,1%). ^[1]
57,41% of marketers in B2B and 41,03% in B2C. ^[1]
Optimizing for mobile had a positive impact on the results of email campaigns for 40,74% of B2B marketers and 38,46% of B2C. – flexmail. ^[1]
52% of marketers has adapted a simpler email. ^[1]
32% of marketers optimizes for mobile by using. ^[1]
More than one half (56%). ^[1]
Overall, 16% of US smartphone owners say they have complete at least one purchase as a direct result of a marketing message they received. ^[1]
13% of marketers has used required email registration as a tactic for growing their opt. ^[1]
app was used by 13% of marketers as a mobile email. ^[1]
43% of marketers in B2B and 34,38% in B2C did not know what impact. ^[1]
region lagged at 32%, while the extremely low 25% for Middle East/North Africa is surprising and could result from the higher cost of data plans and culture in certain markets. ^[1]
Optimizing for mobile had a positive impact on the results of email campaigns for 36% of B2B marketers. ^[1]
The email market size is estimated to reach $73 billion by 2024. ^[2]
The Apple iPhone email client has a 48% market share as of April 2021. ^[2]
23% of marketers use Salesforce Marketing Cloud for marketing emails. ^[2]
47% of marketers said they are satisfied with their email service providers. ^[2]
Over 40% of marketers said that they experienced budget cuts to email since the pandemic. ^[2]
90% of marketers conduct A/B testing on their emails. ^[2]
70% of marketers have brand email guidelines. ^[2]
63% of marketers use a third party email analytics tool to link email activity to web conversions. ^[2]
75% of marketers say that personalization boosts engagement. ^[2]
More than 50% of emails sent by top marketers contained 300 words or less, which means that it takes only 2.3 minutes to read them. ^[2]
Out of 100 marketing experts, 60% wrote email subject lines in sentence case. ^[2]
40% of marketers said that email marketing is under resourced in their company. ^[2]
Only 12% of marketers planned to add to email staff in 2020, which was about half as many compared to 2019. ^[2]
Only 26% of marketers said that email is wellresourced or very well resourced in their company. ^[2]
45% of marketers planned budget increases for integrating email with other channels. ^[2]
59% of B2B marketers say email is their most effective channel in terms of revenue generation. ^[6]
56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian Tuesday is the best day of the week to send email. ^[6]
While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand building tool 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to. ^[6]
80% of retail professionals indicate that email marketing is their greatest driver of customer retention . ^[6]
The Apple iPhone leads email client market share with 31%, followed by Gmail at 22% as of May 2017. ^[6]
use of emoji in email marketing messages increased 775% from 2015 to 2016. ^[6]
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor average open rate for businesses in the Daily Deals industry is 15% – the cross. ^[6]

not rendering properly (8%)* and a failure for all the information to download (7%). ^[1]

Email Client Latest Statistics

This is likely due to the immense popularity of the new iPhone 12 family. ^[3]
Apple iPhone 38.9% Gmail 27.2% Apple Mail 11.5% Outlook 7.8% Yahoo!. ^[3]
Mail 5.4% Google Android 1.5% Apple iPad 1.4% Samsung Mail 1.2% Outlook.com 0.9% Outlook Mobile 0.2% Mobile is recovering nicely as the most popular place for emails to be opened. ^[3]
19.4% Webmail 36.1% Mobile 43.0% Other 1.5% Apple iPhone continues to be the leader in mobile email, and it’s unlikely to be overthrown anytime soon. ^[3]
Apple iPhone 90.0% Google Android 3.5% Apple iPad 3.2%. ^[3]
Although Gmail remains the top webmail email client, its exact share of webmail opens has been fluctuating since the pandemic started, from 71 80% and now sits firmly at 75%. ^[3]
Apple Mail 58.9% Outlook 40.0% Windows. ^[3]
According to Litmus’ analysis of 834 million email opens worldwide, 26 percent of those emails were opened within Gmail, while 28 percent were opened in the iPhone email client. ^[7]
Since Q1 , Gmail has been slowly climbing, growing from 28.2% to 35.6%. ^[4]
This month, Outlook.com decreased in popularity by 8.8%, while Apple iPad’s share increased slightly. ^[4]
38.2% Gmail 35.6% Apple Mail 10.4% Outlook 6.0% Yahoo!. ^[4]
Mail 4.3% Google Android 2.1% Apple iPad 1.2% Outlook.com 1.1% Samsung Mail 0.7% Windows. ^[4]
Mobile’s share hasn’t made any dramatic shifts since July—just a slight decrease of less than half a percentage point, from 42.0% to 41.6% in August. ^[4]
Earlier this year in our Q1 review, mobile’s share was 43%. ^[4]
Webmail was at 36.1% when we looked at the end of Q1, and sits at 40.6% for August. ^[4]
In June, mobile and webmail were only 0.79 percentage points apart. ^[4]
In July, the margin grew to a 1.56 percentage point difference, but in August, the two are headto head again, back to a small margin of 0.98%. ^[4]
As for desktop, not much has changed from July—it’s increased slightly from 16.1% to 16.2%. ^[4]
Mobile 41.6% Webmail 40.5% Desktop 16.2% Other 1.6%. ^[4]
Apple iPhone holds steady at the top at 90.5%, the same as the previous month. ^[4]
In second is Google Android, which decreased ever so slightly, from 5.0% to 4.9%. ^[4]
Apple iPad increased, from 2.7% to 3%. ^[4]
Apple iPhone 90.5% Google Android 4.9% Apple iPad 3% Something to consider nearly 65% of our data comes from the United States. ^[4]
Gmail increased from 85.2% to 86.3%, Yahoo!. ^[4]
Mail decreased from 11.4% to 10.5%, and Outlook.com decreased from 3.0% to 2.8%. ^[4]
In June, its share was 11.5%, then 11.4% in July, and 10.5% in August. ^[4]
Out of the three reading environments, desktop was the most steadfast with only a 0.1 percentage point increase. ^[4]
Apple Mail holds its spot as number one, increasing slightly from 60.4% to 62.9%. ^[4]
Outlook saw a minor drop, from 38.6% to 36.2%. ^[4]
Windows Live Mail remained the same at 0.8%. ^[4]
Apple Mail 62.9% Outlook 36.2% Windows Live Mail 0.8%. ^[4]
The campaign performance graph shows the open and click percentages for the last 30 campaigns that have been sent. ^[8]
The overall average open rate is 16.97%, with a 10.29% CTR how do your email rates compare?. ^[9]
As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark. ^[9]
In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. ^[5]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[5]
74% of Baby Boomers think email is the most personal channel to communicate with brands. ^[5]
Across all industries, the average email open rate is 19.8%, the click through rate is 11.3%, and the bounce rate is 9.4%. ^[5]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[5]
Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%). ^[5]
23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. ^[5]
16% of all emails never make it into the inbox. ^[5]
89% of all B2B email campaigns are sent from a company name. ^[5]
Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. ^[5]
Launching a mobile responsive email design can increase unique mobile clicks by 15%. ^[5]
9.3% of email clicks come from tablets, rather than smartphones or computers. ^[5]
60% of retail, e commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. ^[5]
The single message autoresponder email had an astonishing 98% open rate and a 37% click. ^[5]
Nearly 22% of all email campaigns are opened within the first hour of sending. ^[5]
45% of internet users avoid opening emails from unknown addresses. ^[5]
99% of email users check their inbox every day, with some checking 20 times a day. ^[5]
Of those people, 58% of consumers check their email first thing in the morning. ^[5]
40% of consumers say they have at least 50 unread emails in their inbox. ^[5]
Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). ^[5]
On average, the highest email click through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. ^[5]
26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. ^[5]
20% of retail,. ^[5]
e commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. ^[5]
59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. ^[5]
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. 91% of women in the US use email, compared to 89% of men. ^[5]
Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). ^[5]
will account for 26 to 78% of email opens, depending on your target audience, product and email type. ^[1]
Stats , followed by webmail opens at 40,6% and desktop opens at. ^[1]
16,2% – Mobile clients account for 41.6% of email. ^[1]
opens The mobile email open rate is 19,04% in Q4 2020, with 17,52 in Q1, 19,15 in Q2 and 18,51% in Q3. ^[1]
61.9% of email opens occurred on mobile, 9.8%. ^[1]
on desktop and 28.3% in a webmail client. ^[1]
and 75% of say they use their smartphones most often to check email. ^[1]
Email is always read first on mobile for an average of 25,6%. ^[1]
40% aged 14 18 will always read emails. ^[1]
on mobile first, 29% for ages 19 – 34 and 8% of the group of 56 – 67. ^[1]
55% of consumers 56 67 say they will never read email. ^[1]
This is only 18% for the age group 19 – 34. ^[1]
Stats say 42% of email is now opened on a mobile device – Litmus “2021. ^[1]
47% of people use a mobile device to check an email campaign on average, while 26,9% uses desktop and 26,1% uses webmail. ^[1]
81% uses a smartphone for regularly checking emails. ^[1]
Over 98 percent reported owning a mobile device of some kind and 86% of consumers. ^[1]
According to Kahuna data, 86% of emails in Q1 2016. ^[1]
Responsive design results in a nearly 15% increase in unique clicks for mobile users from a 2.7% average to 3.3%. ^[1]
on mobile has a 30% higher click rate than non. ^[1]
iPhone is the most popular platform in the mobile email space (28.4%). ^[1]
followed by Apple iPad ( 9.3%). ^[1]
on smartphones has gone up about 7% over the last year. ^[1]
on smartphones (47.5%) than desktops (41.7%). ^[1]
Android smartphone 52,99% of users spent 15 seconds or more viewing each message. ^[1]
Desktop users came in second, with 43,99% spending 15 seconds or more viewing an email. ^[1]
Receiving too many (44%), Not relevant (37%), Too small to read and interact with (32%). ^[1]
for mobile phones (21%). ^[1]
are 54% faster than those sent from desktops. ^[1]
email is 40% less likely to be checked on a smartphone than personal email. ^[1]
on a smartphone, compared to 59%. ^[1]
Retail (+14.14%) – Sales / Marketing / Design (+13.27%) – Engineering / Manufacturing (+7.56%). ^[1]
– Fashion (+16.79%) – Sales / Marketing / Design (+16.79%) – Health / Beauty / Spa / Wellbeing (+12.08%). ^[1]
B2C emails get 47,8% more opens on mobile than B2B. ^[1]
46% opens on mobile for B2C compared to 24% for B2B. – DDMA. ^[1]
multi channel retailers had 50% or more of their total clicks occurring on mobile phones or tablets in Q4 2015. ^[1]
are Media and content distributors with 59.2%, Tourism, hotel and entertainment. ^[1]
trade businesses with 53.2% – Dialog. ^[1]
Nearly half (49.1%). ^[1]
United Kingdom region continues to have the highest mobile readership at 62.9%, almost double that of Latin America & Caribbean at 31.4%. ^[1]
at 30.5% and the US at 19.0%. ^[1]
More than half of dutch population – over 54% – reads. ^[1]
63% on desktop in the Netherlands. ^[1]
60% of mail opens are on mobile devices in the Netherlands. ^[1]
email is growing in popularity, a year before it was 55,48%. ^[1]
37% email opens are on Desktop, 30%. ^[1]
With 45% of emails opened on webmail, 30%. ^[1]
on desktop and only 25% on Mobile. ^[1]
on the go , while 65% check. ^[1]
60% of respondents check their work email. ^[1]
on a smartphone and 14% on a tablet, while 57% check their work email on laptop / desktop. ^[1]
with a smartphone, 65% checks personal. ^[1]
On workdays most emails are opened on a mobile device in the evening between 17.00 and 21.00 (48% of opens on mobile). ^[1]
In the weekend, the number of mobile opens peaks in the morning between 0600 and 0800 (with 52% of opens on mobile). ^[1]
They check email while watching TV or a movie (69%), in bed (57%), and on vacation (79%). ^[1]
regularly right up until they go to bed, with 3%. ^[1]
Nearly 3 in 4 (73%). ^[1]
more than once a day, 19% higher than those who. ^[1]
If trends continue into 2016, we’ll see mobile engagement surpass PC engagement by 10 15%. – Mailchimp “A MailChimp Record 1.2. ^[1]
on their smartphone, up from 22% a year earlier. ^[1]
With laptop (40%), Desktop (23%), tablet (10%). ^[1]
retail saw the highest smartphone conversions (40%). ^[1]
Desktop conversions gave a 26% higher average order value for apparel purchases, compared to mobile. ^[1]
Non apparel shoppers spend even more on desktops, 24,3% more per order than. ^[1]
have purchased through mobile websites, 24% through a smartphone app, 35% purchased on a computer, 27% in. ^[1]
If a consumers sees something he or she want to buy on a smartphone, the top behaviour remains waiting until they are on a PC or laptop (31%), followed by going to the shop or website (22%). ^[1]
Only 8% would buy immediately on the phone. ^[1]
Only 15% of financial service customers—the lowest rate of all industries—used mobile devices to buy products and services in Q1. ^[1]
Travel and hospitality emails had the second highest desktop conversion rate at 70%. ^[1]
generated 26.7% of sales, compared to 20.9%. ^[1]
on desktop and 23.1% on tablet. ^[1]
stronger preference for converting on tablets, with 18% of conversions, compared to 13% for men. ^[1]
on phones are 43% for age group 18 20 and only 10% for age group 65+. ^[1]
Email opens on phones are 51% for age group 18 20 and only 13%. ^[1]
for mobile grew by 28% in one year, doubling the annual growth of desktop AOV. ^[1]
With only 20% of mobile clicks from email, the iPad generated 48% of the mobile email. ^[1]
The iPhone was the most commonly used mobile device for email opens (68%) and clicks (58%). ^[1]
The iPhone produced 40% of the mobile email transactions. ^[1]
Mobile revenue made up 20% of all email generated revenue, growing by a third. ^[1]
showed 20% of unique clicks on email. ^[1]
on mobile devices and 12% of the mobile email conversions. ^[1]
smartphone grew by almost 50% YoY – Yesmail. ^[1]
Christmas is a tablet heavy holiday period with 20,10% of emails being read on a tablet. ^[1]
During thanksgiving, 59% of emails are shown on a smartphone. ^[1]
Cyber Monday shows a much bigger percentage of desktop opens than other holidays with 40,15%. ^[1]
47.5% of consumers have used their. ^[1]
26,6% of recipients find “how it fits my screen”. ^[1]
80% of brands always send emails. ^[1]
Of brands only 2% always, and 7% sometimes send email. ^[1]
Decreasing from 43% in June 2015. ^[1]
27% of emails in June 2016. ^[1]
Increasing from 15% in June 2015. ^[1]
and 15% in June 2014 – Litmus and Salesforce. ^[1]
This was 41% in June 2015 and 26% in June 2014 – Litmus and Salesforce. ^[1]
72% do this online and 40% has done so in store. ^[1]
Click to open rates are 40% higher for brands that send exclusively responsive emails (14.1%). ^[1]
ESP in the United States are sent with responsive design, 48,4% are non. ^[1]
and Klaviyo (75,4%). ^[1]
say they are using Responsive design, 27%. ^[1]
were responsive, a 28% increase from Q3 2014. ^[1]
48% of B2C brands has both mobile. ^[1]
37% of B2C brands has a mobile. ^[1]
Desktop centric design is predicted to be less popular than responsive in December 2014, with only 30% of emails focusing. ^[1]
71,6% of consumers will delete emails if they don’. ^[1]
t look good on mobile, while an average of 10% will read it anyway. ^[1]
Email is the primary smartphone activity for 10,3% of people aged 19. ^[1]
83,8% use their smartphone for Personal email, 34,0% use their smartphones. ^[1]
45% of consumers have unsubscribed from promotional emails. ^[1]
34% of consumers have marked promotional emails. ^[1]
If an email does not display correctly, 71,2% will delete it immediately. ^[1]
for promotions, 28% has mobile optimized subject lines. ^[1]
41% of brands send mobile friendly emails, however 75%. ^[1]
on smartphones roughly 20% mention one of not being optimized for mobile, having to wait for images. ^[1]
and Hide (26%). ^[1]
will account for 26 to 78% of email opens, depending on your target audience, product and email type.eMailmonday– “the Ultimate mobile email stats”. ^[1]
Forecast” 38,5% of mobile internet. ^[1]
26% to 40% of Europeans check email on their mobile at least once a month. ^[1]
26% said “important”; and 28% said. ^[1]
across a page to read all the information (15%). ^[1]
More than 35% of UK smartphone. ^[1]
10% do so while on holidays – Firstsource Solutions. ^[1]
email four or more times per day, compared to 29% of those who do not use mobile email. ^[1]
See chart17.71% of users will open email. ^[1]
for 16.01% and Android for 1,70%. ^[1]
14% of companies and 24% of agencies. ^[1]
are designing emails specifically for mobile –eConsultancy “Conversion Rate Optimization Report” 5.3% of Mobile phone time is spent. ^[1]
Nielssen – “State of the Media” Iphone (71.98%), Ipad (14.95%). ^[1]
popularity is Iphone (42,31%), Android (39,67%), Ipad (9,62%). ^[1]
MarketingXD – “Mobile is 4% of email, not 20”. ^[1]
Year over year, we have seen a 132% increase in the number of emails. ^[1]
are the fifth most preferred type with 12%. ^[1]
18% of companies have changed the dimensions of email creatives to optimize. ^[1]
24% of companies uses email and non. ^[1]
With 38%, an interesting subjectline is the most important reason for opening email on your mobile phone, while saving time is least important with 23% STEEL – “Are your emails ready for mobile devices?”. ^[1]
mobile email have declined from 13,6% to 11,5% over the course of 2013. ^[1]
Nearly a quarter (23%). ^[1]
In nearly 98% of the emails sent, the email open is occurring on only one type of device – Knotice. ^[1]
are 65% more likely to click through. ^[1]
on their mobile will do so again about 45% of the time – Litmus. ^[1]
3.3% of users view a single email in more than one environment – Litmus. ^[1]
45% of holiday season emails are being opened on mobile – up slightly from before the season began – Experian –. ^[1]
13% of execs are now primarily checking their email. ^[1]
52% of companies let people sign up for email or text. ^[1]
Typically more than 25% of email is read on a smartphone, on average it is 31% for us. ^[1]
on email via a mobile device, that is 7,6% of the total 119 minutes. ^[1]
68% of UK smartphone owners used their device to check email. ^[1]
Only text messaging was more popular (92%). ^[1]
Ranging from 75% in the last month in US, to 17% in India. ^[1]
and Retail 49%. ^[1]
47% of email click in FMCG. ^[1]
Mobile purchasing decisions are most influenced by Emails from companies (71%). ^[1]
only surpassed by the influence of Friends (87%). ^[1]
growth tactic, 55% reported it effective. ^[1]
Up from 46% a year earlier. ^[1]
loaded comes from mobile, 69% from desktop and 5,5% from tablet – LiveIntent “Opens by device Jan 2012. ^[1]
before doing anything else after they wake up, 21% check. ^[1]
on their smartphone during the weekend, 31% sometimes reads. ^[1]
Facebook (41%) and alarm clock (31%). ^[1]
and 55,4% check their phone first thing in the morning. ^[1]
3 4 times per day and 10,6% 1 to 2 times per day. ^[1]
for Android, 62% of men instead of their default. ^[1]
Email is the number one most popular activity on a smartphone, 78% check email on their mobile phone. ^[1]
The UK is the European capital of m commerce, with 10% saying their smartphone is their main method of shopping. ^[1]
Over 70% of mobile purchasing decisions are influenced by promotional emails. ^[1]
for 26% of mobile email purchases;. ^[1]
compass consumer purchase behaviour” 9% of smartphone time is spend. ^[1]
77% of consumers without a Smartphone checks their email first thing in the morning. ^[1]
say Mobile is their preferred device to read email and 9% for sending it. – Perion. ^[1]
account for 41.9% of email opens during Q1 2019, followed by webmail opens at 39,9% and desktop opens at. ^[1]
to 39%,Opening on a smartphone has increased from 25%. ^[1]
to 37%,Mark as unread from 25%. ^[1]
27% to 35%,Delete message from 27% to 40%,and. ^[1]
keep for future reference from 23%. ^[1]
17% has no strategy for mobile email, 34% has basics. ^[1]
91% of consumers check their email. ^[1]
33% of emails are opened in a mobile application, 17% in a webmail client and 48% on desktop. ^[1]
– Freshmail “Best practices for email coding” 56% of total email opens occurred on a mobile phone or tablet in Q4 2015, compared to 54% in Q3 2015. ^[1]
67,2% of consumers use a smartphone to check their email, 42,3% use a tablet while 93,3% uses desktop environment. ^[1]
iPhone is the most popular platform in the mobile email space (60%). ^[1]
The iPad is the third most popular email client (11%). ^[1]
But iPad opens have been on a continuous decline over the past year, dropping over 7% from January to July 2015. ^[1]
App reaches 43.5% of the US smartphone users – Comscore. ^[1]
email opens have grown with 180% in three years. ^[1]
An average of 34.1% opens their emails. ^[1]
received 39% of unique clicks, with 9% from tablets and 61% from all desktop. ^[1]
prefer using smartphones and tablets as conversion device, 68% of Non. ^[1]
Desktop conversions gave a 13,5% higher average order value for apparel purchases. ^[1]
Non apparel shoppers spend even more on desktops, 25,5% more per order than on mobile. ^[1]
45% of email opens occurred on mobile, 36% on desktop and 19% in a webmail client. ^[1]
Stats say 51% of email is now opened on a mobile device – Litmus ”. ^[1]
The IT sector (30,3%), B2B Sales (27,9%). ^[1]
(27,7%) show the lowest levels of mobile email opens and consumption. ^[1]
Events (66,9% of opens), Online Services (52,9%). ^[1]
53% of total email opens occurred on a mobile phone or tablet in Q3 2014. ^[1]
This is an increase from the 48% percent seen in Q2 2014. ^[1]
Responsive design (18%) is more popular than mobile aware design (16%). ^[1]
multi channel retailers had 50% or more of their total clicks occurring on mobile phones or tablets in Q2 2014. ^[1]
B2C emails get 57,4% more opens on mobile than B2B email, ranking 42.78% opens on mobile for B2C compared to 27.18% for B2B. – DDMA. ^[1]
Nearly half (49%). ^[1]
and United Kingdom regions had the highest mobile readership at 56% and 55% respectively. ^[1]
TV / Radio / Film (71,89% of opens), Events (59,87%). ^[1]
In North America, Mobile opens accounted for 57.4% of total email opens. ^[1]
for 15.6% of unique email opens. ^[1]
for 28.55% in Q1 to 33,43% in Q4 of unique email clicks in the Netherlands. ^[1]
for 35.12% to 39,51% of all unique email opens over the course of 2014 in the Netherlands. ^[1]
In the Netherlands 29,8% of email opens happened on smartphone, 24,2% of email opens occured on a tablet making a total of 54% mobile opens. ^[1]
The number of email opens on a mobile device has increased with 6,7% in the Netherlands. ^[1]
open and click rates differ very heavily per industry, with relative differences over 200% and more. ^[1]
Consumer services has the highest average percentage of total opens on phones with 42.96%.Health Care (20.65%), Consumer products (26,41%). ^[1]
users is predicted to grow 22% in 2015. ^[1]
and 23% in 2016 – The Radicati Group. ^[1]
email, 38% of consumers have purchased on a smartphone. ^[1]
While 47% say they have purchased from websites, 45% have made an in. ^[1]
Payday HCM has reduced reponse times by 71% since they began using Email Meter, meaning less missed leads and unhappy customers. ^[10]
The team at Fujifilm Mexico managed to reduce the number of emails sent outside of work hours by 16.5%, leading to reduced burnout and a happier team. ^[10]
After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. ^[11]
An estimated 306.4 billion emails were sent and received per day in 2020. ^[2]
Total send volume for emails increased by 7% in 2020. ^[2]
Spam messages comprised 47.3% of email traffic during September 2020. ^[2]
In 2017, 5% of total emails were suspicious. ^[2]
In contrast, 1.2% of all email messages sent worldwide as of Q1 2019 are potentially malicious. ^[2]
Benchmarking Statistics for Emails 42% of emails are opened on smartphones and tablets. ^[2]
41.9% of emails were opened on mobile devices. ^[2]
39.9% were opened via webmail while 18.2% were opened by desktop. ^[2]
28.4% of email opens happen in iPhones. ^[2]
9.3% of email opens come from iPads while only 2.3% come from Android devices. ^[2]
26.2% of emails are opened in Gmail. ^[2]
6.6% are opened from Yahoo Mail while 2.4% are opened through Outlook. ^[2]
9.2% of emails are opened in Outlook. ^[2]
On the other hand, 7.8% are opened in Apple Mail, 0.5% in Windows Live Mail, and 0.5% in Thunderbird. ^[2]
The percentage of emails opened on mobile devices decreased from 63% to 54% in 2020. ^[2]
Government emails saw a 50% increase in click through rates, which is the highest among all industries. ^[2]
The average open rate for all industries is 18%. ^[2]
In 2019, the real estate and construction industry saw the highest email click through rates at 26%. ^[2]
In contrast, CTR for the electronics industry was the lowest at 19%. ^[2]
The electronics industry had the highest bounce rate at 0.9%. ^[2]
Meanwhile, the media industry had the lowest bounce rate of 0.3%. ^[2]
In second place is Gmail at 28% and in third place is Apple Mail at 11%. ^[2]
On the other hand, 21% use Mailchimp while 10% use Adobe Marketo. ^[2]
In contrast, 25% have neutral feelings about them while 8% are dissatisfied. ^[2]
34% of small businesses use Mailchimp. ^[2]
Meanwhile, 15% use Hubspot and 9% use Constant Contact. ^[2]
Among mid sized businesses, 22% use Salesforce Marketing Cloud. ^[2]
15% use Mailchimp while 14% use Adobe Marketo. ^[2]
44% of large businesses use Salesforce Marketing Cloud. ^[2]
On the other hand, 15% use Mailchimp and 15% use Adobe Marketo. ^[2]
The number of email users worldwide today is estimated to be at 4.1 billion. ^[2]
By 2024, this number is expected to grow by 3% or to 4.4 billion. ^[2]
58% of users check email when they go online. ^[2]
They check email first before conducting a search (20%), social media (14%), or the news (5%). ^[2]
In the same survey, 80% of US adults said that they open emails frequently. ^[2]
In contrast, 57% said they open personal emails frequently. ^[2]
31% said that millennials check personal emails multiple times per hour. ^[2]
On the other hand, 26% said that Gen Z email users do the same. ^[2]
48% of US adults said that they don’t want to check work emails until they start working. ^[2]
On the other hand, 25% check emails while eating breakfast, 15% while commuting, and 13% while in bed. ^[2]
42% of US adults said that they check personal emails while getting ready or eating breakfast. ^[2]
Meanwhile, 25% said that they do so while in bed, 17% when they get to work, and 16% on the way to work. ^[2]
26% of US adults relied on email while working from home due to the COVID. ^[2]
76% of US adults used email or messaging services to communicate with others. ^[2]
In contrast, it is lowest for adults aged 50 to 64 at 71%. ^[2]
16% of US adults used the internet or email to connect with doctors or other medical professionals. ^[2]
37% of teens in the US used email to stay connected to friends and family that they could no longer see in person due to the COVID. ^[2]
Moreover, 69% of them use email to stay connected at school. ^[2]
56% said that A/B testing for emails is a priority. ^[2]
91% of email subject lines are the top email element that is most likely to undergo A/B testing. ^[2]
This is followed by callsto action (51%), send time or send day (40%), and email layout and content position (36%). ^[2]
86% of business professionals prefer to use email when communicating for business purposes. ^[6]
47% higher for B2B email campaigns than B2C email campaigns. ^[6]
Welcome emails are incredibly effective on average, 320% more revenue is attributed to them on a per email basis than other promotional emails Consumers who purchase products through email spend 138% more than those that don’t receive email offers. ^[6]
Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout. ^[6]
Social media, identified by just 44% of those same professionals). ^[6]
77% of people prefer to get permission based promotional messages via email. ^[6]
73% of millennials identify email as their preferred means of business communication. ^[6]
About 73% of 18 24 year olds use their phones to check email. ^[6]
When a prospect or customer who opens an email on a mobile device opens that same email again on another device, they are 65% more likely to click through to your site/offering. ^[6]
Segmented email campaigns have an open rate that is 14.32% higher than non. ^[6]
Clickthroughs are 1 00.95% higher in segmented email campaigns than non. ^[6]
percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016. ^[6]
People do it while watching TV , in bed , and on vacation. ^[6]
Using the word “Donate” in your subject line can reduce open rate by 50% average email opt in rate across all verticals is 1.95%. ^[6]
28% of consumers would like to receive promotional emails more than once per week. ^[6]
A study of 1 billion emails revealed that video emails see CTRs 96% higher than non. ^[6]

I know you want to use Email Client Software, thus we made this list of best Email Client Software. We also wrote about how to learn Email Client Software and how to install Email Client Software. Recently we wrote how to uninstall Email Client Software for newbie users. Don’t forgot to check latest Email Client statistics of 2024.

Reference

litmus – https://www.litmus.com/email-client-market-share/.
emailmonday – https://www.emailmonday.com/mobile-email-usage-statistics/.
financesonline – https://financesonline.com/email-statistics/.
litmus – https://www.litmus.com/blog/email-client-market-share-2021-q1/.
litmus – https://www.litmus.com/blog/email-client-market-share-august-2021/.
hubspot – https://blog.hubspot.com/marketing/email-marketing-stats.
wordstream – https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics.
statista – https://www.statista.com/chart/17570/most-popular-email-clients/.
mailchimp – https://mailchimp.com/help/audience-stats/.
smartinsights – https://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/.
emailmeter – https://www.emailmeter.com/.
snov – https://snov.io/blog/email-marketing-statistics/.

How Useful is Email Client

One of the primary benefits of email clients is their convenience. With just a few clicks, you can send a message to anyone around the world instantly. This ease of communication has revolutionized the way we stay in touch with friends, family, and colleagues. Whether you need to send a quick update, share an important document, or schedule a meeting, email clients make it simple to do so from the comfort of your own device.

Another advantage of using email clients is the organization they provide. Most clients come with features such as folders, filters, and search functions, making it easy to keep track of your messages. You can easily categorize your emails, mark them as unread, and even set up automatic replies for when you’re away. This level of organization is crucial for staying on top of your inbox, especially in a busy work environment where communication is key.

Email clients also offer a sense of professionalism. Sending an email through a client shows that you have taken the time to craft a well-thought-out message. It allows you to attach documents, images, and links, making your communication more detailed and comprehensive. This level of professionalism is particularly important in a business setting, where clear and concise communication is essential for success.

Furthermore, email clients have adapted to the changing times by incorporating new features such as encryption, spam filters, and integration with other applications. This added security and functionality make email clients a reliable and trustworthy platform for communication. With encryption, you can send sensitive information without fear of it being intercepted. Spam filters help reduce the clutter in your inbox, allowing you to focus on what’s important. And integration with other applications such as calendar programs and task managers makes it easy to stay organized and productive.

In conclusion, email clients are incredibly useful tools that have withstood the test of time. Their convenience, organization, professionalism, security, and functionality make them an essential part of our daily lives. Whether you’re sending a quick message to a friend or drafting a detailed proposal for work, email clients offer a reliable and efficient way to communicate. So the next time you hit send on that email, remember the many benefits that come with using an email client.

In Conclusion

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We tried our best to provide all the Email Client statistics on this page. Please comment below and share your opinion if we missed any Email Client statistics.

Email Client Statistics 2024 – Everything You Need to Know