Email Signature Statistics 2024 – Everything You Need to Know


Steve Bennett
Steve Bennett
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Are you looking to add Email Signature to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Email Signature statistics of 2024.

My team and I scanned the entire web and collected all the most useful Email Signature stats on this page. You don’t need to check any other resource on the web for any Email Signature statistics. All are here only 🙂

How much of an impact will Email Signature have on your day-to-day? or the day-to-day of your business? Should you invest in Email Signature? We will answer all your Email Signature related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Email Signature Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 203 Email Signature Statistics on this page 🙂

Email Signature Usage Statistics

  • As many as 73% stated they use branding services to look more professional, while 16% use standardized professional generators to ensure usage across everyone at the company. [0]
  • Some important email usage statistics 2021 include 87 percent of marketers are using email as a distribution channel. [1]

Email Signature Market Statistics

  • Email marketing produces 174% more conversions than social media. [2]
  • According to Statistica, more than half of b2b marketers say email is their most effective lead generation tactic. [2]
  • Again, the email marketing stats tell the story according to Campaign Monitor Personalized emails are 26% more likely to be opened. [2]
  • According to these figures, this means the e signature marketwill hit$9,073.1 million by 2024. [3]
  • 62% of marketers and business owners use their email signatures to promote their brands. [0]
  • 48% of marketers use email signatures to bring traffic to their websites. [0]
  • Only 23% of companies evaluate the effectiveness of email signature marketing. [0]
  • For 82% of respondents, brand awareness is the main purpose of email signature marketing. [0]
  • High traffic to a website leads to better google rankings which in turn may lead to other visitors landing on the company’s website, something which 48% of marketers are counting on. [0]
  • This type of strategy is employed by 25% of marketers. [0]
  • Surprisingly, search engine optimization is responsible for 43% of generated leads, while content marketing is a third of the portion, or 34%. [0]
  • 53% of data show that CTR is the biggest barrier when it comes to email marketing, regardless of the use of email signatures. [0]
  • The next issue in line for email marketing is open rates with 42% and list fatigue with 36%. [0]
  • According to this report, only 23%, or 2 in 10 email marketers actually evaluate the performance of their email signature marketing campaigns. [0]
  • Furthermore, only 10% calculated the generated revenue from their marketing campaigns. [0]
  • Other metrics email marketers focus mostly on are impressions, with 32% stating that as their primary goal, while 40% want to track how many of their emails are actually delivered. [0]
  • Statistics show that email marketing campaigns generate an astonishing 174% more conversions than any campaign run on social media. [0]
  • In a recent survey, 62% of marketers have stated that they use email signatures when they engage in email marketing campaigns, either regularly or occasionally. [0]
  • Moreover, 28% are concerned with the performance of their marketing efforts, while 16% are worried about setting up the wrong KPIs. [0]
  • The marketing department is closely following with a 38% benefit, while customer support reports only 12%. [0]
  • Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%). [4]
  • Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020. [4]
  • Most marketers (29%). [4]
  • Chief Marketer published its “2020 B2B Marketing Outlook Survey,” and data suggested that email (50%). [4]
  • Search engine optimization (43%), content marketing (34%) and live events (32%). [4]
  • The most common barriers associated with email marketing were click through rates (53%), open rates (42%) and list fatigue (36%). [4]
  • Approximately 26% of respondents also noted that deliverability was an issue when it came to email marketing. [4]
  • According to the research conducted by the Newoldstamp email signature management platform, 77% of professionals who use email signatures in their business communications were planning to adapt them for marketing purposes in 2020. [5]
  • The same research states that in 2020, 62% of professionals used their email signature generators for marketing regularly or occasionally. [5]
  • 31% of marketers say email has the biggest per channel impact on revenue. [6]
  • A whopping 59% of companies still don’t use email marketing. [6]
  • In fact… The Content Marketing Institute says email is the third most popular distribution channel for marketers, with 87% leveraging the channel. [6]
  • 89% of marketers use a company website or blog to promote their content. [6]
  • And… 91% of marketers use social media. [6]
  • For example… 32% of marketers use paid collaborations to promote content to their partners’ email databases. [6]
  • For example… Backlinko says that 82% of marketers stick to a subject line limit of 60 characters. [6]
  • You might see that your email marketing ROI is 400% but your social media marketing ROI is 200%; in that situation, you would know that you should invest more in email marketing than social media. [1]
  • According to an eMarketer study, the median email marketing ROI is 122%. [1]
  • Average email marketing ROI 2020 amongst all types of companies varies but can be up to 3,800%. [1]
  • Some important email usage statistics 2021 include 87 percent of marketers are using email as a distribution channel. [1]
  • More than 40% of marketers saw budget cuts to email since the pandemic. [7]
  • 64% of small businesses use email marketing to reach customers. [7]
  • 35% of marketers send their customers 3 5 emails per week. [7]
  • 78% of marketers have seen an increase in email engagement over the last 12 months. [7]
  • 64% of small businesses use email marketing to reach customers. [7]
  • 35% of marketers send their customers 3 5 emails per week. [7]
  • 78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. [7]
  • 78% of marketers have seen an increase in email engagement over the last 12 months 31% of B2B marketers say email newsletters are the best way to nurture leads. [7]
  • 66% of marketers believe artificial intelligence is a way to optimize email send times. [7]
  • 81% of B2B marketers say their most used form of content marketing is email newsletters. [7]
  • 31% of B2B marketers say email newsletters are the best way to nurture leads. [7]
  • 87% of B2B marketers say email is one of their top free organic distribution channels. [7]
  • 90% of content marketers say email engagement is the top metric they track to measure content performance. [7]
  • Roughly 85% of marketers say they work with these tools. [7]
  • More to the point, 62% use email signatures for marketing 45% use them regularly and 18% use them occasionally. [8]
  • Another 37% never use signatures for marketing. [8]
  • The average employee of a marketing or sales department at smallto mid sized firms sends from 11% to 25% emails daily. [8]
  • Newoldstamp, an email signature marketing platform, surveyed over 750 marketers and business owners throughout the U.S. 948%), UK (10%), Canada (7%), Australia (7%) and other countries (28%). [8]

Email Signature Software Statistics

  • More than 65% of Forrester inquiries on esignature are from enterprises that have opted for softwareasa. [9]

Email Signature Latest Statistics

  • 55%–78.62% – total savings of businesses migrating to e signature apps from paper, taking into account material, administration, shipping, and subscription costs. [9]
  • 80% – average reductions in turnaround time using e. [9]
  • 80% – average error reduction 85% – productivity improvement. [9]
  • According to the Electronic Signature & Records Association, businesses experience an 83% performance improvement in getting approvals, along with 86% savings in document costs. [9]
  • Among financial institutions, eSignature reduces scanning errors by 92%. [9]
  • The implementation of e signature in financial institutions can also prevent file loss by 66%. [9]
  • Businesses achieve 70% to 80% efficiency improvements after removing manual processes to adopt digital technologies like e. [9]
  • Businesses that go paperless reduce their processing errors by an average of 90%. [9]
  • Among electronic signature business users, 81% experience an ROI in a 12 month budget cycle; meanwhile, 25% an ROI within three months or earlier. [9]
  • 65% of US based companies that use pen and paper reports collecting physical signatures add an entire day to their work process. [9]
  • To further enhance security, the twofactor authentication method has been implemented by 45% of organizations globally to verify e. [9]
  • The time spent by customers or clients in viewing and signing documents can be reduced by 40%. [9]
  • 81% of business users consider e signatures as the most essential in the legal and security aspects of their daily operations. [9]
  • 30% of all agreements are opened from a mobile web browser. [9]
  • 82 Percent of Companies Still Spending Billions on Paper. [9]
  • Four years ago, Radicati predicted that there would be 2.8 billion email users by 2018. [2]
  • Four years, Radicati estimated that there would be 228 billion emails sent per day by 2018. [2]
  • Again, email outperformed, this time by more than 20 percent the total number of emails sent per day is now estimated at 281 billion. [2]
  • Average clickthrough rates of emails are around 3% , whereas the average click through rate from a tweet is around 0.5%. [2]
  • eSignaturesare expectedto grow 39% more by 2020. [3]
  • Companies that adopt e signature solutions reduce document handling expenses by a whopping 85%. [3]
  • Companies also save 80% on shipping costs when they go paperless, on average. [3]
  • 65% of companies using pen and paper report collecting physical signatures add an entire day to their work process. [3]
  • 41% of companies require signatures on more than half of their documents, printing more than half of their papers to get them signed. [3]
  • 48% of these businesses make three or more copies of their documents. [3]
  • However,companies that go paperless reduce 90% of their processing errorson average. [3]
  • Of those, most people (70%) included their name, followed organization/brand (58%). [10]
  • In terms of contact details, of the 52% with email signatures, 75% of those had some type of contact information, with a landline phone number most popular, at 60%. [10]
  • Social media contact information was hardly used, with a Twitter link the most popular of these, at 7%, followed by Facebook at 3% and LinkedIn at 2%. [10]
  • Take a look below Businesses who adopt electronic signatures Studies show businesses that collect signatures electronically, instead of by paper, save anywhere from 55% to 78.62% on administrative costs. [11]
  • To add to the administrative costs, according to MSB Docs , 41% of companies require signatures on more than half of their documents and 48% of businesses make three or more copies of their needed documents. [11]
  • 80% Faster Finances Online , when collecting a signature from a client using paper and pen, the average time to collect the signature is approximately five days, compared to only 37 minutes when done electronically. [11]
  • See a Decrease of 80% in Errors. [11]
  • When a customer is able to sign a document electronically, businesses see a reduction in signing errors by 80%. [11]
  • See an 85% Improvement in Productivity Businesses who adopt electronic signatures see an 85% improvement in productivity. [11]
  • See a 500% Increase in Customer Loyalty. [11]
  • Companies like Finances Online suggest you can even see an increase in customer loyalty of 500% just by offering such convenience. [11]
  • Prevent Files from Missing by 66% We’ve all been there. [11]
  • According to Finances Online , providing the service of electronic document signing decreases the “I lost my file” scenario by 66%!. [11]
  • Almost all (98%). [0]
  • 73% of people use email signature generators to create a branded email signature. [0]
  • 66% still use email as their primary business correspondence. [0]
  • With 11%, social media comes in second place for the most used platform to interact with customers. [0]
  • Furthermore, 21% send between 11 and 25, and only 5% send more than 25 emails per day. [0]
  • Namely, only 39%, which is almost two times less, send up to 10 emails per day. [0]
  • The percentage is the same with employees who send between 11 and 25, while only 16% send more than 25. [0]
  • Namely, only 19% of employees in these companies send up to 10 emails per day, which is way lower compared to small businesses and solopreneurs. [0]
  • Furthermore, 12% send more than 50 emails per day, which is an astonishing amount of emails sent. [0]
  • Additionally, 26% of surveyed individuals stated that emails containing a signature were more difficult to deliver due to the heavy attachments within. [0]
  • However, it’s encouraging to know that 98% of all emails that are being sent actually contain the name in the sing. [0]
  • 92% also state the name of the company in the sign off when they send an email, while 91% also add the company’s website. [0]
  • However, only a third (33%). [0]
  • But, what’s most surprising is the fact that 80% of surveyed individuals stated that they included clickable social network profiles in their email signature prior to conducting daily mail activities. [0]
  • The rest, or 77%, stated that they did not measure or evaluate their email signature campaigns at all. [0]
  • 41% of respondents use email signatures for branding purposes. [0]
  • 18% state that they use email signatures as a standard sign off in the email, 17% to identify themselves adequately, and 14% use signatures to personalize their emails. [0]
  • 37% of US companies use email signatures to solidify their branding and increase awareness in the business world. [0]
  • Contrary to US companies, just 30% of Australian businesses use signatures for branding and awareness, far less than any other. [0]
  • Canadian companies, for example, are all about branding and awareness, as 53% use email signatures with this goal in mind. [0]
  • Namely, ESM yielded 32% more email replies compared to emails without signatures included. [0]
  • Furthermore, ESM campaigns also produced 22% more clicks on links within the emails, 15% more leads, and a 10% increase in the total social reach. [0]
  • However, 45% admit they change their signatures two to four times every year. [0]
  • Only 2% of respondents admitted to frequently changing their signatures on a weekly basis, while 6% do so once or twice per month. [0]
  • Furthermore, 45% state they use signatures regularly as they believe it’s. [0]
  • On the other end of the spectrum, a whopping 37% say they do not make use of email signatures and only include basic information, such as name, contact, and company information. [0]
  • With 39%, the sales department reaps the rewards of email signatures. [0]
  • About 48% do so to drive traffic to their company website, while 34% use their signature to increase lead generation. [4]
  • Nearly 28% said that they have issues tracking performance, and 16% find it difficult to set key performance indicators. [4]
  • You are left with a positive side only, which is an opportunity to advertise your content and increase brand awareness with a 34100% returnon. [12]
  • After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. [13]
  • According to Statista, 293.6 Billion emails were sent every day in 2019. [6]
  • In fact… According to OptinMonster, 33% of email recipients use the subject line as their sole basis for engaging with an email. [6]
  • According to Snov.io, emails with a subject line emoji have 56% higher open rates. [6]
  • 90% of us say we look at open rates, CTR, and downloads to determine how successful a piece of content is. [6]
  • The average email CTR across industries is 3.71%. [6]
  • According to 99 Firms, video content in emails can increase CTR by 300%. [6]
  • 65% of users prefer emails to contain mostly images. [6]
  • And… Dynamic product recommendations can boost CTR by 35%. [6]
  • HubSpot says 46% of all email opens happen on mobile. [6]
  • Meanwhile.. 35% of business professionals check email on mobile. [6]
  • While… 27% of opens are on Gmail. [6]
  • According to Snov.io, 62% of emails are opened thanks to a personalised subject line. [6]
  • 10% of recipients are annoyed by too little or no personalisation. [6]
  • Segmented email campaigns have a 50% higher CTR when compared to scattergun campaigns. [6]
  • 68% of 22 38 year olds like email emojis, GIFs & stickers. [6]
  • With a modest CTR of 1%, that’s 21,250 clicks. [6]
  • Today, 21 percent of individuals check their email five times or more a day. [1]
  • The average email conversation rate 2020 is 15.11%. [1]
  • The average email open rate 2021 for, for instance, travel agencies are very likely to experience a downturn, whereas the average email open rate 2021 may have improved for niche home goods. [1]
  • Click Through Rateis the number of clicks divided by the volume .1% is good. [14]
  • Below 0.5% CTR, you should consider improving your campaign and yourCall To Action, maybe add a button to your banner with clear CTA. [14]
  • If only 20% read emails on their phones, you might choose not to compromise and design for desktop. [14]
  • If 50% read emails on their phones, you should make your campaign mobile. [14]
  • In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. [7]
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. [7]
  • 74% of Baby Boomers think email is the most personal channel to communicate with brands. [7]
  • Across all industries, the average email open rate is 19.8%, the click through rate is 11.3%, and the bounce rate is 9.4%. [7]
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. [7]
  • Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%). [7]
  • 23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. [7]
  • 16% of all emails never make it into the inbox. [7]
  • 89% of all B2B email campaigns are sent from a company name. [7]
  • Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. [7]
  • Launching a mobile responsive email design can increase unique mobile clicks by 15%. [7]
  • 9.3% of email clicks come from tablets, rather than smartphones or computers. [7]
  • 60% of retail, e commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. [7]
  • The single message autoresponder email had an astonishing 98% open rate and a 37% click. [7]
  • Nearly 22% of all email campaigns are opened within the first hour of sending. [7]
  • 45% of internet users avoid opening emails from unknown addresses. [7]
  • 99% of email users check their inbox every day, with some checking 20 times a day. [7]
  • Of those people, 58% of consumers check their email first thing in the morning. [7]
  • 40% of consumers say they have at least 50 unread emails in their inbox. [7]
  • Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). [7]
  • On average, the highest email click through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. [7]
  • 26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. [7]
  • 20% of retail,. [7]
  • e commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. [7]
  • 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. [7]
  • 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. 91% of women in the US use email, compared to 89% of men. [7]
  • Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). [7]
  • We were excited and proud to share the Herff Jones story earlier this month, which shows how they achieved a 300% ROI and helped plant 80+ trees in Africa. [15]
  • By a landslide, green was the winner at 56%. [15]
  • And grey took home the silver medal at 18%. [15]
  • 73% of our campaigns included a callto action button, yet these banners collectively had the exact same engagement rate as those without one. [15]
  • For instance, 41% of those surveyed by Newoldstamp use email signatures for branding and giving another layer of visibility for their brands. [8]
  • 82% Driving traffic to the website 48% Lead generation 34%. [8]
  • Promoting events 19% Customer retention 19%. [8]
  • Traffic and leads 29% Performance 28% KPIs. [8]
  • How do they measure the success of a signature campaign They track Clicks 79%. [8]
  • Demos/calls booked 15% Revenue generated 10%. [8]
  • But only 98% use the name. [8]
  • Title at the company 81% Company name 92% Business website. [8]
  • 91% Phone number 89% Email address 83% Social links 80%. [8]
  • Of the companies polled, 73% use online signature generators to create branded, professional. [8]
  • And 16% use them to standard their signatures across the company. [8]
  • But they often change them 45% do so two to four times a year, 12% every month or two and 6% once or twice per month. [8]
  • Another 35% change once in a few years. [8]
  • Here are a few other stats 66% send corporate emails to interact with customers and prospects. [8]
  • 46% use corporate emails for workplace communication. [8]
  • ” For its part, deliverability platform ZeroBounce is offering 23% off any purchase through April 30, 2024, at midnight PDT. [8]
  • In addition, pharma brands that send 10 to 15 emails enjoy an engagement rate of over 3%, versus a rate of 2% for those that send more than 16. [8]
  • In March, the company released findings showing that 55% of healthcare professionals feel overwhelmed by the content coming from pharmaceutical companies through various virtual channels, including webinars, social media outreach, emails and text messaging. [8]

I know you want to use Email Signature Software, thus we made this list of best Email Signature Software. We also wrote about how to learn Email Signature Software and how to install Email Signature Software. Recently we wrote how to uninstall Email Signature Software for newbie users. Don’t forgot to check latest Email Signature statistics of 2024.

Reference


  1. soocial – https://www.soocial.com/email-signature-statistics/.
  2. terminus – https://terminus.com/email-marketing-roi/.
  3. templafy – https://www.templafy.com/blog/email-marketing-stats-power-of-email/.
  4. msbdocs – https://msbdocs.com/10-surprising-stats-about-esignatures/.
  5. komarketing – https://komarketing.com/industry-news/report-82-of-email-marketers-use-signature-to-boost-brand-awareness-4297/.
  6. wordstream – https://www.wordstream.com/blog/ws/2021/01/21/email-signature-examples-and-trends.
  7. mailtastic – https://www.mailtastic.com/blog/b2b-email-marketing-stats.
  8. hubspot – https://blog.hubspot.com/marketing/email-marketing-stats.
  9. mediapost – https://www.mediapost.com/publications/article/350372/brands-turn-to-email-signatures-for-marketing-stu.html.
  10. financesonline – https://financesonline.com/25-essential-e-signature-statistics-analysis-of-trends-data-and-market-share/.
  11. martech – https://martech.org/infographic-what-people-put-into-their-email-signatures/.
  12. srscomputing – https://www.srscomputing.com/what-e-signatures-do-for-your-customers-experience-your-bottom-line-statistics.
  13. smartinsights – https://www.smartinsights.com/email-marketing/email-signatures-that-drive-conversions/.
  14. snov – https://snov.io/blog/email-marketing-statistics/.
  15. xink – https://support.xink.io/support/solutions/articles/1000225889-the-dashboard-campaign-analytics.
  16. terminus – https://terminus.com/blog/email-signature-data-9-takeaways/.

How Useful is Email Signature

At first glance, an email signature may seem like a minor detail – a small flourish at the end of an otherwise important message. However, upon closer examination, it becomes clear that email signatures actually serve a number of practical purposes.

One of the most obvious benefits of an email signature is its ability to provide contact information. In a digital world where our interactions are often quick and fleeting, having a signature that includes your name, title, company, and contact details can make it easy for recipients to get in touch with you. This can be particularly useful in a professional context, where networking and making connections are key.

Beyond contact information, email signatures also have the potential to add a personal touch to your emails. Including a friendly sign-off or a favorite quote can help to humanize your digital interactions and make them more memorable. This can be especially helpful when corresponding with clients or colleagues, as it can help to establish a rapport and build stronger relationships.

Furthermore, email signatures can serve as a form of branding. By including your company’s logo and tagline in your signature, you can reinforce your brand identity and leave a lasting impression on recipients. This can be particularly impactful in a business context, where consistency and professionalism are key.

In addition to their practical benefits, email signatures can also help to save time and streamline communication. By including important information in your signature, such as your phone number or social media profiles, you can make it easy for recipients to access this information without having to search for it. This can be particularly helpful in situations where time is of the essence and efficiency is crucial.

Of course, it’s important to strike the right balance when it comes to email signatures. While including relevant information is important, it’s also crucial to keep your signature concise and to the point. A cluttered or overly long signature can be off-putting to recipients and may detract from the overall professionalism of your email.

In conclusion, while email signatures may seem like a small detail, they can actually be quite useful in a number of ways. From providing contact information to adding a personal touch to your emails, email signatures serve a practical purpose in our digital communications. By carefully crafting your signature to include relevant information in a concise and professional manner, you can make your emails more effective and enhance your overall communication skills.

In Conclusion

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