Email Tracking Statistics 2024 – Everything You Need to Know

Are you looking to add Email Tracking to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Email Tracking statistics of 2024.

My team and I scanned the entire web and collected all the most useful Email Tracking stats on this page. You don’t need to check any other resource on the web for any Email Tracking statistics. All are here only 🙂

How much of an impact will Email Tracking have on your day-to-day? or the day-to-day of your business? Should you invest in Email Tracking? We will answer all your Email Tracking related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Email Tracking Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 36 Email Tracking Statistics on this page 🙂

Email Tracking Market Statistics

  • Believe it or not, there’s a natural decay of your email marketing list, and it expires by about 22.5% every year which means that it’s more important than ever to pay attention to growing your subscriber list and keeping it at a healthy size. [0]
  • Estimates vary, but average ROIs for this marketing channel settle at around 122%. [1]
  • How 1440 Media used email marketing to gain 1M+ subscribers and a 55%+ open rate. [2]

Email Tracking Latest Statistics

  • Example 500 total clicks ÷ 10,000 delivered emails * 100 = 5% clickthrough rate. [0]
  • Example 75 bounced emails ÷ 10,000 total emails sent * 100 = 0.75% bounce rate. [0]
  • Example ÷ 10,000 email addresses on the list * 100 = 4% list growth rate. [0]
  • Example 100 clicks on a share/forward button ÷ 10,000 total delivered emails * 100 = 1% email sharing/forwarding rate. [0]
  • * 100 = a 900% return on investment for the campaign. [0]
  • Another way to calculate your delivery rate is to subtract your bounce rate from 100%. [1]
  • As a rule of thumb, it’s best to aim for a delivery rate of 95% or higher. [1]
  • In general, an open rate in the range of 15 to 25% can be considered healthy. [1]
  • Number of delivered emails) * 100%. [1]
  • A CTR of 5% reflects that for every 100 subscribers you sent an email to, five of them actually followed a link it contained. [1]
  • Campaign Monitor’s annual benchmarks suggest an average email CTR rate of 2.6%. [1]
  • Here’s a simple formula for calculating email conversion rate Conversion Rate = * 100%. [1]
  • Payday HCM has reduced reponse times by 71% since they began using Email Meter, meaning less missed leads and unhappy customers. [3]
  • The team at Fujifilm Mexico managed to reduce the number of emails sent outside of work hours by 16.5%, leading to reduced burnout and a happier team. [3]
  • After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. [4]
  • IT/Tech/Software 22.7% 2.0% 9.8% 0.2% Logistics & Wholesale 23.4% 2.0% 11.7% 0.3% Media, Entertainment, Publishing 23.9% 2.9% 12.4% 0.1% Nonprofit 26.6% 2.7% 10.2% 0.2%. [2]
  • Other 19.9% 2.6% 13.2% 0.3% Professional Services 19.3% 2.1% 11.1% 0.2% Real Estate, Design, Construction 21.7% 3.6% 17.2% 0.2% Retail 17.1% 0.7% 5.8% 0.1% Travel, Hospitality, Leisure 20.2% 1.4% 8.7% 0.2%. [2]
  • Wellness & Fitness 19.2% 1.2% 6.0% 0.4% Average Totals 21.5% (+3.5%) 2.3% (0.3%) 10.5% (3.6%). [2]
  • The Education industry, for example, has the highest open rate, and the highest click through rate at 28.5% and 4.4%, respectively. [2]
  • As an industry, it holds the title for both lowest open rate by industry (17.1%). [2]
  • Real Estate, Design, & Construction has the highest clickto open rate at 17.2% no doubt riding the real estate boom in 2021. [2]
  • While it may not seem like much on the surface, those swings in average open rate across all industries (up 3.5% yearoveryear), and clickto open rate (down 3.6%). [2]
  • This is something we’ll likely see more of as users continue to activate the feature, so it’s definitely something to keep an eye on heading into 2024. [2]
  • Day of the week Open Rate ClickThrough Rate Clickto Open Rate Unsubscribe Rate Sunday 20.3% 2.1% 10.1% 0.1% Monday 22.0% 2.3% 10.6% 0.1% Tuesday 21.8% 2.4% 10.8% 0.1% Wednesday 21.8% 2.3% 10.7% 0.1%. [2]
  • Friday 21.6% 2.2% 10.1% 0.1% Saturday 20.5% 2.1% 10.1% 0.1%. [2]
  • Best days with highest clickto open rates Wednesday and Tuesday (10.8%) Email unsubscribe rates were virtually identical throughout the week (0.1%). [2]
  • Worst days with lowest click through rates Saturday & Sunday (2.1%). [2]
  • Worst day with lowest clickto open rates Friday, Saturday, Sunday (10.1%). [2]
  • Unsubscribe Rate AMER 21.0% 2.2% 10.4% 0.1% UK 22.9% 2.4% 10.6% 0.1% EU 22.1% 2.2% 10.7% 0.2% APAC 22.4% 3.0% 13.4% 0.3%. [2]
  • For example, when 20% of 10 email recipients open the email, Viva Insights displays the open rate as “< 25%.”. [5]
  • For example, when 96% of the 25 email recipients open the email, Viva Insights displays the open rate as “> 95%.”. [5]
  • Open rate reported 5 10 Minimum 25% 11 20 Minimum 10% > 21 Minimum 5% For more information, see Email read rates and document open rates. [5]
  • The option you selected shows the email subject line and a summary of the open rate, the open rate , and the number of forwards. [5]

I know you want to use Email Tracking Software, thus we made this list of best Email Tracking Software. We also wrote about how to learn Email Tracking Software and how to install Email Tracking Software. Recently we wrote how to uninstall Email Tracking Software for newbie users. Don’t forgot to check latest Email Tracking statistics of 2024.


  1. hubspot –
  2. velocitize –
  3. campaignmonitor –
  4. emailmeter –
  5. snov –
  6. microsoft –

How Useful is Email Tracking

One of the primary benefits of email tracking is its ability to provide real-time information about recipient behavior. This can be especially useful for sales and marketing professionals who rely on email campaigns to reach their target audience. By tracking open and click-through rates, businesses can gain a better understanding of what types of content resonate with their audience and tailor their messaging accordingly.

Email tracking also allows senders to gauge the effectiveness of their subject lines and overall email design. By monitoring open rates, senders can see which subject lines are most effective at grabbing the recipient’s attention and prompting them to open the email. Similarly, tracking click-through rates can help senders determine which calls-to-action are most compelling to their audience.

Another key benefit of email tracking is its ability to provide insight into the recipient’s level of interest in the content. By tracking the amount of time a recipient spends reading an email, senders can get a sense of how engaged the recipient is with the content. This information can be used to tailor future email communications to better meet the needs of the recipient.

Furthermore, email tracking can help senders identify opportunities for follow-up. For example, if an email is opened but no further action is taken, the sender may choose to follow up with a phone call or additional email to further engage the recipient. By tracking recipient behavior, senders can better prioritize their follow-up efforts and ensure that no opportunity goes unexplored.

While email tracking provides numerous benefits, it is essential for senders to use this tool responsibly. It is important to be transparent with recipients about the use of email tracking and to provide them with an option to opt-out if they prefer not to be tracked. Additionally, senders should use the data collected through email tracking in a way that respects the recipient’s privacy and preferences.

In conclusion, email tracking is an incredibly useful tool for businesses and individuals looking to optimize their email communication. By providing valuable insights into recipient behavior, email tracking can help senders improve engagement, target their messaging more effectively, and ultimately drive better results. However, it is crucial for senders to use this tool responsibly and ethically, always keeping the recipient’s privacy and preferences in mind.

In Conclusion

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We tried our best to provide all the Email Tracking statistics on this page. Please comment below and share your opinion if we missed any Email Tracking statistics.

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