10 Best Email Tracking Software of 2024 (Updated)


Steve Bennett
Steve Bennett
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Email Tracking Software is one of the most important software you currently need. We know!

Today’s Email Tracking Softwares are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.

Currently, with dozens of options available for Email Tracking Software in the market – finding the right Email Tracking Software of 2024 can be tricky.

So we spent dozens of hours researching and testing everyone we could get my hands on.

Based on our experience with the apps, here are 10 Best Email Tracking Software. Click on any app to learn more about why we chose it, or keep reading for more context on Email Tracking Software.

What is Email Tracking Software?

Email monitoring software allows users to track emails and collect data such as open rates, number of clicks on links in emails, and number of email attachment downloads. Email tracking solutions make use of technologies like web beacons and read receipts to allow users to trace the delivery of emails to their intended recipients. Within their sales and marketing departments, companies routinely utilize email tracking software to find optimal engagement points and improve conversations with prospective customers. To optimize the potential for prospect engagement, email tracking systems and the statistics they give are used to review and improve sales and marketing messaging. Email monitoring software works with email platforms directly and is frequently used in conjunction with complementing sales and marketing solutions like CRM software and email marketing software to create a complete sales force automation system. A product must integrate with email systems so that users may compose, manage, and track inbound and outgoing emails to qualify for inclusion in the Email Tracking category. Enable users to schedule emails according to a diverse range of factors such as time constraints geographic distribution of prospects and prospect status Notify users when various actions e g email opened reply sent attachment downloaded are performed by the recipient Allow users to categorize inbound and outbound email communications according to tags lists and sales priority To better understand how emails are received, provide analytics on basic and advanced email usage data.

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10 Best Email Tracking Software

1
HubSpot Sales Hub

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Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. Sales Hub is built on the HubSpot CRM platform where customer data, tools, and teams come together to create a single source-of-truth for unprecedented sales rep efficiency. When using the full CRM platform, reps can get richer insights, warmer leads, and aligned enablement materials to help them operate at max efficiency. Plus, tap into our expansive ecosystem of app and solutions partners to craft an exceptional end-to-end customer experience. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

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2
Salesloft

Salesloft is the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue. The Modern Revenue Workspace™ by Salesloft is the one place for sellers to execute all of their digital selling tasks, communicate with buyers, understand what to do next, and get the coaching and insights they need to win. Thousands of the world’s most successful sales teams, like those at IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. For more information visit salesloft.com. .

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3
Outreach

Outreach is the largest and fastest-growing sales intelligence and engagement platform provider that helps companies dramatically increase productivity and drive smarter, more insightful engagement with their customers. Outreach is the only solution provider to integrate sales engagement, conversation intelligence, and revenue intelligence into one platform. The only sales engagement and intelligence platform to make the Forbes Cloud 100, Outreach was also the fastest-growing vendor in the category on the Deloitte Technology Fast 500. More than 5,000 companies such as Adobe, Tableau, Okta, Splunk, DocuSign, and SAP depend on Outreach’s enterprise-scale, unparalleled customer adoption, and robust AI-powered innovation. Outreach is a privately held company based in Seattle, Washington. To learn more, please visit www.outreach.io. .

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4
Zoho CRM

Zoho CRM is a cloud-based, integrated customer relationship management platform that caters to the needs of businesses and industries of all sizes and types. Over 150,000 businesses across the world use Zoho CRM to build lasting customer relationships and maximize team productivity. Our expanded omnichannel support for phone, email, live chat, social media, and in-person meetings make Zoho CRM the most tightly integrated system in the market. Zoho’s AI-powered sales assistant, Zia, provides advanced interpretations, solutions and predictions for salespeople. Your sales team can spend more time selling instead of entering data with the help of workflow automation, lead scoring, real-time notifications and built-in gamification. Our key features include: – Lead Management – Workflow Automation – Advanced Analytics – Process Management – Marketing Automation – iOS and Android Apps (with business card scanner) – Developer Platform Automate routine sales, marketing, and support functions using Zoho CRM, giving you more time to concentrate on your customers. Create optimized workflows that help you reduce manual data entry, eliminate redundancies, and speed up your overall process. Accelerate your sales team’s productivity with accurate forecasts of potential revenue, and make use of productivity games to exceed your sales quotas. Set up multiple currencies, use AI predictions to prioritize leads and deals likely to convert, and track website visitors to convert more prospects. Zia is an AI assistant included in Zoho CRM who can help you manage your CRM data. Zia can fetch the information you want, take notes, predict the future of a sale, detect anomalies, automate tasks, and more! Stay on top of every activity with Zia. Get your marketing and sales teams on the same page. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue using the Google Ads integration. Your security is our top priority. We understand that every organization needs to strike the right balance between protecting their customers’ data and giving employees the freedom to get their work done. Zoho CRM succeeds in meeting both of these requirements. Use Zoho CRM’s developer platform and SDKs to build and deploy secure, scalable, and enterprise-ready solutions. Build integrated systems, offer personalized user experiences, and develop apps for both web and mobile. .

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5
Reply

Reply is the leading AI-powered sales engagement platform that automates multichannel touchpoints with leads and customers throughout the sales process. From email search on LinkedIn to meetings booked right on the platform – Reply saves up to 40% of SDR and Sales teams time to focus on closing deals. Backed with a top-notch AI algorithm, Reply helps SDRs and sales reps tailor and improve sales messages and focus on the hottest leads faster. Its robust reporting system tracks all activities for team members and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. The platform is recognized among the top 50 tools for sales in 2021 by G2 and trusted by over 2500 companies worldwide. Crush your sales quotas and book more meetings with Reply: 1. Reply automates bulk email search, LinkedIn outreach, personal emails, calls, SMS, and WhatsApp messages according to your sales playbook. 2. It offers out-of-the-box email and sequence templates with proven top performance to help you launch your outreach sequence in an hour. 3. Streamline the workflow with native CRM integrations, rich API with 40+ method, and the power of Zapier to automatically sync data and keep CRM records up to date. 4. Reply is backed with AI features: Email Sorting (check the ‘Interested’ folder for the hottest leads to focus on); Email Quality service and Email Assistant to create best-practice email copy which is likely to convert. 5. Collaborate in teams within sequences and prospects, manage workload between team members, and perform account-based selling. 6. Track your team progress with detailed in-depth reports and stats for sequences, calls, tasks, and team performance. Reply use cases: ✓ OUTBOUND SALES – automate outbound outreach to significantly scale sales and empower revenue growth. ✓ INBOUND SALES – engage in communication with potential customers and close more inbound deals. ✓ ACCOUNT MANAGEMENT – communicate with existing customers on a personal level. ✓ STAFFING & RECRUITING – reaching out to prospective job candidates. ✓ BUSINESS DEVELOPMENT – building relations with future partners. ✓ PR & LINK BUILDING – pitching journalists and bloggers with your idea. For more information visit https://reply.io .

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6
ZoomInfo Engage

ZoomInfo Engage is a sales engagement platform designed for smarter and more efficient prospecting and selling. Engage integrates natively with ZoomInfo’s B2B database, so users can prospect and reach out from a single platform. Scale sales communications with automated emails, auto-dial capabilities, and multi-touch prospecting campaigns. With real-time analytics and reporting, maximize and measure the effectiveness of each touchpoint to close more deals. ZoomInfo Engage is the only sales engagement platform with native integration to ZoomInfo’s B2B database. With Engage’s intelligent recommendations engine, the platform will recommend the perfect persona that is most likely to engage. Users can leverage this insight to import recommended contacts from ZoomInfo in real time to maximize response rates. .

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7
Freshsales

Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. With Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict revenue with sales forecasting. Businesses can take the next step forward towards powerful pipeline management with Freshsales. Also, the option to use native CPQ makes generating and sharing quotes and other vital sales assets hassle-free. If you need a solution for your marketing teams to organize customer information, personalize and automate email campaigns, and find the right sales opportunities, then Freshsales Suite fits the bill. It is an all-in-one solution for sales and marketing teams. It provides sales force automation, marketing automation, chat, and telephony to meet your goals in one solution. .

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8
InsideSales

Accelerate your company’s revenue with Playbooks from InsideSales, the smartest sales engagement platform. With Playbooks, sales professionals increase productivity, optimize customer interactions, and connect to the right buyers. Playbooks goes beyond a traditional sales auto dialer or sequencer. It doesn’t just help your team do more, it helps them do more of the right things. Reps are provided with additional contacts and recommendations of who, when, and how to reach out—making their efforts more effective. Leadership is provided with valuable insight into their remote sales team to see what’s working and what isn’t. .

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9
Mixmax

Mixmax, the leading sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. We amplify AEs, CSMs, and anyone in a customer-facing role, not just the SDRs. By automating repetitive tasks and organizing their daily workflows, we increase reps’ productivity and empower them with the tools they need to do what they do best: sell. Mixmax customers see a positive ROI in less than 6 months and go live in less than 1 day..

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10
Autoklose

The key strategy in generating predictable revenue is building a predictable pipeline. Sales VPs of some of the biggest Fortune 1000 companies use Autoklose daily, to achieve this. Autoklose is the first email outreach software with an integrated B2B database filled with over 8 million verified B2B leads. Awarded for its intuitive and easy-to-use interface, Autoklose reduces the onboarding time to a minimum making your sales reps happy and focused. • save 3 hours per day, per sales rep. • sync seamlessly with your existing sales stack. • use real-time reporting & analytics. Trusted by market leaders and growing businesses. Autoklose is built for entrepreneurs, sales, and marketing. Autoklose helps you and your teams: * Target — the right prospects by utilizing our huge database packed with clean, verified B2B leads from different industries and applying a number of different powerful filters. * Engage — your prospects and convert them into loyal customers by sending out sequences of highly tailored emails at scale, fine-tuning your campaigns real time, and automating your sales process. * Grow — your business by managing your teams, monitoring the performance of your campaigns and each individual team member, analyzing reports directly from your dashboard, and following a simple formula – test, improve, repeat, and thrive. Be bold. Start klosing with a k. AUTOKLOSE. .

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What is the Best Email Tracking Software?

Here are our top picks for the Best Email Tracking Software to try this year.

How to Choose Best Email Tracking Software?

Getting the most out of your email marketing campaigns can be challenging, but with the right email tracking software, you can improve your efficiency and reach a higher level of success. Traditionally, emailing was a largely arbitrary process, and it was difficult to determine whether a prospect would respond to your email. Now, you can easily measure how many people opened your email and which links in it led them to take action.

To track the performance of your email marketing campaigns, you need an email tracking tool that can capture, analyze, and report on all your emails. You can choose free email tracking tools for small businesses and freelancers, but paid tools will give you more features, including creating and customizing email templates, and removing vendor branding. While free tools are useful for small businesses and freelancers, more advanced features are offered by paid email tracking tools.

When deciding which email tracking software to use, you can try out free options first. If you’re only using the tool for research, then free options are an excellent option. However, for the purpose of a business, a paid email tracking tool will give you more power and advanced features. Some of the most popular features in paid email tracking tools include email engagement metrics, creating custom email templates, and removing vendor branding.

Choosing the right email tracking software depends on your budget. Free tools are good for small businesses and freelancers, but they have limitations. If you are using the software for a larger business, you should consider paying for a premium version. The paid version of email tracking software will let you build reports right from your inbox and remove vendor branding. You’ll find it easier to track your campaigns and get the most out of your marketing efforts with a professional email tracking tool.

It’s crucial to choose an email tracking software that offers analytics. The most effective email tracking software will provide open and click rates for each of your emails. It will also provide data on the device used by your recipients. For example, if a customer uses a PC with a Windows-based operating system, the software will tell you how many times the user has opened an email. Hence, email tracking software will help you identify the most popular emails for your campaign.

The best email tracking software will help you measure the opening rate of each email. It will also allow you to view the links in your emails. It will also help you to optimize your future email campaigns. Among the most popular email tracking software, this app offers links and is integrated with SalesForce. Aside from tracking open rates, it also provides templates for follow-up sequences. Although it costs a bit more than its competitors, it offers some impressive features.

In addition to providing read receipts, the best email tracking software will also give you information on open rates, links, and even sales conversions. It will also provide analytics so you can see the effectiveness of your email marketing campaigns. Moreover, these tools will also help you analyze your sales pipeline. You can view the number of your subscribers and the progress they’re making towards conversion. You can track the progress of each email by using the latest technology in this tool.

Most of the email tracking softwares are very flexible and versatile. You can use them for your different email campaigns. You can use the features of each one to tailor your marketing strategy. Some of the best email tracking software are easy to use, while others are very complex and require complex set-ups. But before you decide to choose one, make sure to read the details. This will help you make the right choice.

There are many email tracking software options available, but only a few are worth your time and money. The most important feature of any email tracking software is its functionality. It can help you analyze the performance of your campaigns, which will ultimately increase your revenue. The best email tracking software should be flexible enough to meet the needs of your business. A good solution should be able to accommodate your unique business. The more features you need, the better.

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FAQ’s

What Is Email Tracking Software?

Email tracking software is a type of software that lets you track email messages that you send. It can be used to monitor email messages for a variety of reasons. For example, you might want to know if your email was opened. You might also want to know if your email was read.

Are There Any Free Email Tracking Software?

For those who are looking for a free email tracking software, it is available on the internet. Email tracking software is essential for monitoring and tracking the emails that are sent and received. One can use the software to track the emails that are being sent and received by their contacts.

Is Email Tracking Software Easy To Learn?

The new email tracking software is easy to learn and can be used to track email both for your personal use and for your business. There are many benefits to using email tracking software, including the ability to know when the recipient opens the email and when they reply.

Is Email Tracking Software Worth It?

Yes, email tracking software is worth it. The software is great for keeping track of those messages that are lost in the shuffle, or those that are never answered. It’s also great for those messages that are responded to, but the response doesn’t come back.

What Can Email Tracking Software Do?

Email tracking software is a tool that can be used to track the sender and receiver of an email. It can also be used to monitor the activity of an email account. This can be used to see if an email has been opened or if any attachments have been downloaded.

How To Use Email Tracking Software Effectively?

Email tracking software is a great tool to use when you want to monitor your employees’ emails. It allows you to see who they’re emailing and what they’re saying.

I know you want to use Email Tracking Software, thus we made this list of best Email Tracking Software. We also wrote about how to learn Email Tracking Software and how to install Email Tracking Software. Recently we wrote how to uninstall Email Tracking Software for newbie users. Don’t forgot to check latest Email Tracking statistics of 2024.

One of the primary reasons why email tracking software is so important is its ability to provide real-time notifications. Gone are the days when we had to wonder whether our recipients have read our email or whether they have simply missed it. Email tracking software enables us to receive alerts the moment our messages are opened, giving us valuable insights into their level of engagement. These real-time notifications allow us to respond promptly and appropriately to our recipients, improving our communication efficacy.

Another key benefit of email tracking software is its ability to provide data on click-through rates. This crucial information helps email campaign managers and marketers measure the success of their efforts. By tracking the links in our emails, we are able to analyze and understand what type of content generates the most interest and engagement from our recipients. This invaluable data allows us to tailor our future emails and communications, optimizing our communication strategy for better outcomes.

Email tracking software goes beyond just tracking email opens and clicks. It also provides crucial information on the timing and frequency of our interactions. With this data, users can not only gauge the best time to send their emails but also create a well-thought-out email strategy that can efficiently reach their target audience. By adapting our behaviors based on this data, we can boost our email efficiency and enhance business relationships.

Moreover, email tracking software is equally important when it comes to ensuring email deliverability. This software can help us track bounced emails, providing immediate alerts so that we can take necessary actions to remedy the issue. Ensuring that our emails reach the intended recipients is pivotal to effective communication, and email tracking software offers a proactive approach in making that happen.

In conclusion, email tracking software has become an indispensable tool in our digital era. Its capability to provide real-time notifications, insights on engagement, and valuable data assists us in optimizing our email strategy. Whether it is for marketing initiatives or important business communications, email tracking software empowers us to monitor and adapt our communication efforts, thereby strengthening our relationships and maximizing our productivity.

Why Email Tracking Software Are So Important

One of the key reasons why email tracking software is so important is its ability to provide insight into how recipients interact with emails. By tracking metrics such as open rates, click-through rates, and response times, users can gain valuable information about the effectiveness of their email campaigns and tailor their communication strategies accordingly. This data can help users identify which emails are resonating with their audience and which ones are being overlooked, allowing them to optimize their messaging for better engagement.

Another crucial benefit of email tracking software is its ability to streamline communication processes. By providing real-time updates on the status of sent emails, users can avoid the frustration of wondering whether their messages have been received or read. This helps to eliminate the need for follow-up emails or phone calls, saving time and ensuring that important messages do not go unnoticed or forgotten. This real-time tracking also allows users to prioritize their responses based on the urgency of incoming emails, helping them stay organized and efficient in their communication efforts.

Email tracking software also plays a vital role in improving accountability and transparency in email exchanges. By keeping a detailed record of email interactions, users can easily track the progress of conversations, identify who has been involved, and pinpoint any potential bottlenecks in communication. This level of visibility can help to prevent misunderstandings, ensure that all parties are on the same page, and hold individuals accountable for their communication responsibilities.

Moreover, email tracking software can enhance collaboration and teamwork within organizations. By enabling users to share and collaborate on emails with colleagues, teams can work together more effectively to problem-solve, make decisions, and execute plans. This shared visibility not only fosters better communication and alignment among team members but also promotes a culture of transparency and accountability within the organization as a whole.

Ultimately, email tracking software is an essential tool for maximizing the efficiency, effectiveness, and impact of email communication. By providing valuable insights into recipient behavior, streamlining communication processes, improving accountability, and enhancing collaboration, email tracking software can help individuals and organizations communicate more effectively, build stronger relationships, and achieve their communication goals with greater success.

In Conclusion

Choosing the best Email Tracking Software is not a difficult task when you have all the details and requirements. Most of the above-mentioned Email Tracking Software have impressive and user-friendly features.

Now, it is up to you which software you’d pick up that meets your requirements.

Consider the effectiveness and efficiency of each Email Tracking Software, including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Email Tracking Software of 2024. See which will give a great deal.

If you still have questions about choosing the best Email Tracking Software, leave a comment below. I’d love to assist you.

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