Event Marketing Statistics 2024 - Everything You Need to Know

Are you looking to add Event Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Event Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Event Marketing stats on this page. You don’t need to check any other resource on the web for any Event Marketing statistics. All are here only 🙂

How much of an impact will Event Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Event Marketing? We will answer all your Event Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Event Marketing Statistics

Best Event Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 670 Event Marketing Statistics on this page 🙂

Event Marketing Benefits Statistics

For consumers, the top 3 advertising methods to understand product benefits are company website (44%), events & experiences (41%), and physical retail stores (29%). ^[0]

Event Marketing Market Statistics

Most marketers (31%). ^[1]
Less than 50% of marketers have a standardized process to measure event sponsorship. ^[1]
79% of US marketers generate sales using event marketing. ^[1]
95% of marketers agree that live events provide attendees with a valuable opportunity to form in person connections in an increasingly digital world. ^[1]
70% of users become regular customers after an experiential marketing event. ^[1]
These numbers will tell you what other event planners have found to be the most effective 75% of content marketers said that in person events are the most effective content marketing strategy. ^[1]
Almost everyone (96%). ^[1]
An overwhelming majority of event marketers (86%). ^[1]
68% of B2B marketers agree that live events help generate the most leads, while case studies help convert and accelerate the most leads. ^[1]
Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals?. ^[2]
As we prepare for the next wave of inperson events, it’s important to note that although 96% of event marketers don’t believe that virtual events will ever replace in person experiences, they believe this event format still has merit. ^[2]
40% of events in 2024 will be virtual, based on a survey of 8,227 marketers. ^[2]
62% of virtual events are single day events 62.6% of event marketers work with a production services company to help execute virtual events. ^[2]
68% of event marketers reported that a hybrid solution that can manage both virtual and in person events will play a key role in the 2020 and 2021 event strategies. ^[2]
52.5% of event marketers are challenged by the logistics of virtual events and believe virtual events require a different set of skills and resources. ^[2]
35% of events in 2024 will be in person, based on a survey of 8,227 marketers. ^[2]
61% of marketers believe that in person events are the most critical marketing channel — a 20% increase from the previous year. ^[2]
35% of events in 2024 will be hybrid, based on a survey of 8,227 marketers. ^[2]
76.5% of event marketers have never hosted a hybrid event. ^[2]
97% of B2B marketers believe that in person events have a major impact on achieving business outcomes. ^[2]
87% of B2B marketers say in person events are a critical component to their company’s success 82% of B2B marketers. ^[2]
65% of B2B marketers within the professional services industry host one. ^[2]
54% of B2B marketers within the professional services industry host VIP events. ^[2]
51% of B2B marketers within the professional services industry host thought leadership events. ^[2]
72% of respondents project overall B2B marketing budgets will increase, stay the same, or only be cut moderately (by less than 20%). ^[2]
Most organizations spend more than 25% of their marketing budgets on events. ^[2]
92% of marketers believe event software makes it easier to achieve business outcomes. ^[2]
80% of marketers that are currently using event software don’t have trouble proving ROI 89% of marketers who use event software. ^[2]
59.4% of event marketers are looking for a hybrid software solution that will manage both in person and virtual events 62% of marketers. ^[2]
97% of marketers in the tech industry use agenda features in their event app. ^[2]
33% of respondents allocate 21% or more of their marketing budget towards sponsoring or exhibiting at events. ^[2]
marketers say their primary goal for hosting events is brand awareness 39% of event. ^[2]
90% of event marketers believe providing a personalized attendee experience is important. ^[2]
85% of these marketers had held a virtual event last year and 28% said that between 90 100% of their events are now virtual. ^[3]
95% of marketers believe that in person events can help achieve business goals. ^[3]
97% of event marketers believe that the number of hybrid events will increase in 2021 or later and 76% have never hosted a hybrid event before. ^[3]
82% of marketers plan to wait until 2021 or later to resume in. ^[3]
93% of event marketers plan to invest in virtual events in the coming future. ^[3]
68% of B2B marketers say that most lead generation comes from virtual events. ^[3]
45.7% of marketers say that the primary goal of their virtual event is to keep their sales pipeline full. ^[3]
71% of event marketers are already familiar with hybrid events. ^[3]
Asia Pacific is the region where the virtual events industry sees the fastest growth, with a CAGR of 13.3% 54% of B2B event marketers plan to host more events this year and beyond. ^[3]
75% of companies with an event budget between $50 100 million expect more than 51 of an event ROI, 48% of brands expect between 31 and 51, and 44% of marketers experience a 31 from event marketing. ^[3]
83% of brands say that event marketing has consistently increased their sales. ^[3]
74% of attendees say they have a more positive opinion about a company after attending their marketing event. ^[3]
70% of the audience becomes regular customers after attending a marketing event. ^[3]
64% of marketers use events to generate new prospects and business opportunities. ^[3]
70% of marketers say that media exposure is critical in monitoring event ROI. ^[3]
51% of marketers believe that event marketing helps them strengthen their existing customer relationships. ^[3]
51% of marketers say webinars are the most effective video content format that drives the best results. ^[3]
Study shows that over 82% of B2B marketers report attendee engagement as an important KPI for determining an event’s success. ^[3]
In fact, 67% of B2B brand side marketers anticipate growth in experiential/event budget in the next 18 months starting in 2019. ^[0]
B2B brand side marketers are looking at an average growth of 24% in events/experiential budget over the next 18 months. ^[0]
74% of consumers say that engaging with branded event marketing experiences makes them more likely to buy the promoted products. ^[0]
consumers are more likely to buy a new product if they can try it 70% of consumers become repeat customers after an experiential marketing event. ^[0]
According to industry professionals, the no. 1 most successful marketing tactic is experiential/events (38.34%). ^[0]
This is followed by digital advertising (19.69%), content marketing (12.44%), partnerships/sponsorships (9.33%), and traditional advertising (7.25%). ^[0]
92% of brand side respondents believe integrating experiential marketing within the overall sales and marketing funnel is vital to their success. ^[0]
77% of marketers stated that they harness experiential marketing as a crucial part of any brand’s advertising strategies. ^[0]
41% of marketers consider live events as the most critical marketing channel for achieving business outcomes. ^[0]
40% of event marketers believe email marketing is the most effective channel for promoting an event. ^[0]
marketers measure ROI on attendee satisfaction, 52% determine results based on staying within budget, and 51% measure ROI on the number of registrations. ^[0]
94% of marketers and industry leaders agree that technology has a positive impact on an event. ^[0]
62% of senior marketers plan to invest in more future live events, both in budget and number of events. ^[0]
52% – developing sales and marketing approaches fit for the post. ^[0]
Because of Coronavirus Outbreak 70% – Developing sales and marketing approaches best suited to a postCOVID. ^[0]
95% of marketers think that live events give the opportunity to form in. ^[4]
77% of marketers use experiential marketing as a core part of their advertising strategy. ^[4]
31% of marketers believe live events are the most effective marketing strategy over email marketing, content marketing, and digital advertising. ^[4]
Email marketing is the most effective marketing channel for promoting events with 33% of marketers choosing this over social media, direct mail, and print or online advertising. ^[4]
60% of marketers agree that extending beyond the live experience of an event is imperative to the success of their strategy. ^[4]
89% of marketers found that event management software helped them manage their staff. ^[4]
52% of respondents say event marketing drives more business value than other marketing channels. ^[4]
Over 50% of companies allocate 20% or more of their marketing budgets on organizing events. ^[4]
70% of users become regular customers after finding a brand at an experiential marketing event. ^[4]
Nearly 50% of marketers agree that their biggest event challenge is getting people to respond to invites. ^[4]
46% of event marketers agree that curating content for and building event agenda is the most time consuming in event planning. ^[4]
63% of marketers plan on increasing the number of events they organize. ^[4]
In the next 3 to 5 years, CMOs are expecting to allocate 21 50% of the marketing budget to experiential marketing. ^[4]
A survey among marketers worldwide revealed that 40 percent of their events were projected to be virtualin 2024, a five percent increase from 2020. ^[5]
The central role of webinars in online event marketing was confirmed by a June 2021 survey in which a whopping 99 percent of polled companies agreed that they represented a critical element of their marketing plan. ^[5]
69% of B2B marketers consider in. ^[6]
83% of B2B marketers are heavily invested in events. ^[6]
Marketing Charts • 73% of B2B marketers say events are better than other tactics for customer engagement. ^[6]
Marketing Charts • 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategies. ^[6]
60% of marketers are satisfied or very satisfied with their event strategies and results. ^[6]
On average, the size of companies’ event teams ranges from 20% 25% of their total marketing team size. ^[6]
52% of business leaders say event marketing drives more ROI than any other marketing channel. ^[6]
93% of marketers say their organizations place a priority on hosting events, including 57% who give it a high priority. ^[6]
40% of marketers say they’ll increase spending on hosted events in the year ahead. ^[6]
• 51% of marketers surveyed believe that events strengthen existing customer relationships. ^[6]
Marketing Charts • 60% of marketers use tradeshows and events for face to face customer meetings. ^[6]
58% of marketers believe that events and conferences are important ways to improve customer experiences of their services or products. ^[6]
73% of B2B marketers say events are better than other tactics for customer engagement. ^[6]
Marketing Charts • 85% of B2B marketers believe engagement at events is an important way to accelerate the buying journey. ^[6]
Events command 21% of corporate marketing budgets. ^[6]
AdAge • Events occupy 14% of budgets, which is the largest share of B2B marketers’ budgets. ^[6]
14% of B2B marketers’ budgets were allocated for in person trade shows in 2015. ^[6]
One third of marketers spend more than 20% of their marketing budget on events. ^[6]
Harvard Business Review Analytic Services • 10% of marketers spend more than half of their marketing budget on events. ^[6]
Companies are spending on event marketing at a growing rate, with 54% boosting their event activity over the past three years, and only 17% cutting back. ^[6]
B2B companies spend 29% of their marketing budgets on events, on average, versus 19% for B2C companies. ^[6]
64% of marketers use tradeshows and events to source new prospects and business opportunities. ^[6]
Marketing Charts • 63% of marketers use tradeshows as a form of lead generation. ^[6]
Marketing Charts • 44% of marketers experience a 31 ROI from event marketing. ^[6]
79% of US marketers generate sales using event marketing. ^[6]
Marketing Charts • 13% of B2B marketers use event marketing software. ^[6]
The Event App Bible Version 2 • 22% of marketing departments at B2C companies use event marketing software. ^[6]
(Source Event App Bible Version 2 • 14% of marketers plan to integrate marketing automation with their events and only 7% currently do. ^[6]
Only 34% of marketers use new referrals, quality of leads, deal closure, value of sales, and cross sell/upsell opportunities to measure event ROI. ^[6]
32% of marketers report being dissatisfied with how they can measure Return on Objectives. ^[6]
70% of marketers say that the most common metric to judge event ROI is amount of media exposure generated. ^[6]
82% of marketers cannot quantify the data received from attendee interactions at their corporate events. ^[6]
Kissmetrics • 23% of marketers can track the ROI of their events. ^[6]
Harvard Business Review Analytic Services • 55% of marketers are not able to track event ROI. ^[6]
• 74% of marketers say that email is their most commonly used tool for event promotion. ^[6]
More than 75% of B2C companies use email marketing to promote their events. ^[6]
50% of event marketers say that getting attendees to respond to their event invites is their largest challenge. ^[6]
eMarketer Event Sponsorship Trends Event Sponsorship Trends • 70% of marketers say that the need to validate results from event sponsorship has increased over past 2 years. ^[6]
Less than 50% of marketers have a standardized process to measure event sponsorship. ^[6]
25% of marketers do not analyze and use data from sponsorship to determine future event spend decisions. ^[6]
85% of marketers say their organizations prioritize sponsoring events. ^[6]
30% of marketers say they’ll increase spending on sponsored events in the year ahead. ^[6]
88% of B2B companies use content marketing. ^[6]
53% of marketers say blog content creation is their top inbound marketing priority. ^[6]
The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate of 23.2% from 2020 to 2027. ^[7]
In North America, internal team meetings/trainings are the most common meeting activity type, with 17% of the market in 2020. ^[7]
Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). ^[7]
58% of marketers use social media for marketing before, during and after their events. ^[7]
28% of event marketers spend less than $200 on social media for an average event and 26% spend nothing. ^[7]
Facebook is the most popular channel for event planners to use for event marketing, used by 52%. ^[7]
Other statistics suggest email marketing campaigns within the event industry perform far worse at 9.38%, which puts the event industry in the lower results compared to other sectors. ^[7]
60% of the most successful B2B content marketers have a documented content marketing strategy. ^[7]
45% of B2B content marketers indicate that the pandemic has had a moderate impact on their content marketing strategy, while 25% report a major impact. ^[7]
68% use pre produced video as part of their B2B marketing strategy. ^[7]
66% of event planners are using video as part of their marketing strategy. ^[7]
93% of marketers who use video say that it’s an important part of their marketing strategy. ^[7]
24% of B2B content marketers use media/influencer relations as an organic content distribution channel, a drop from 34% in 2019. ^[7]
92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing. ^[7]
25% of event planners are considering investing in influencer marketing. ^[7]
68% of B2B marketers and 63% of B2C marketers reported that they hosted live, in person events in the last six months , and 81% plan to host live events in 2024. ^[8]
Agency AE 75% of B2C marketers said that in person events are crucial for their brand’s success. ^[8]
Events are the most effective marketing channel, according to 31% of marketers 52% of business leaders named event marketing as the biggest driver of ROI 96% of event creators will be streaming live videos to reach more audiences. ^[9]
When asked about the most effective channel, most of the marketers (31%). ^[9]
Again, the majority of marketers (80%). ^[9]
Statistics show that a whopping 63% of marketers expect to increase both their budget for event organizing and the number of live events they will host in the future. ^[9]
More precisely, 91% of them place a great emphasis on live events as a viable marketing channel. ^[9]
It was found that 28% of marketers allocate up to half of their budget to organize events. ^[9]
Interestingly, event marketing stats reveal that only 1 5% of the marketing budget is used for exhibiting at events. ^[9]
The same study also revealed that B2B marketers find success in generating leads through webinars (61%), lead nurturing campaigns (57%), and case studies (50%). ^[9]
Around 52% of business leaders report that event marketing can do wonders, particularly to their profits. ^[9]
Brands and marketers expect an ROI of between 31 to 51 from their event marketing efforts, according to some reports. ^[9]
According to event marketing statistics, other reasons for attending a corporate event are learning (71%), entertainment (38%), and improving oneself (37%). ^[9]
An astounding 86% of marketers see the positive impact of technology on their event marketing efforts. ^[9]
Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events. ^[10]
In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected. ^[10]
31% of marketers believe live events are the most effective marketing strategy over email marketing, content marketing, and digital advertising. ^[11]
85% of consumers are more likely to purchase a product or service after attending a live marketing event. ^[11]
89% of marketers found that event management software helped them manage their staff. ^[11]
63% of marketers plan on increasing the number of events they organize. ^[11]
62% of senior marketers plan on investing more in live events in the future both in budget and number of events. ^[11]
In the next 3 to 5 years, CMOs are expecting to allocate 21 50% of the marketing budget to experiential marketing. ^[11]
52% of respondents say event marketing drives more business value than other marketing channels. ^[11]
41% of marketers believe that events are the single most effective marketing channel over digital advertising, email marketing, and content marketing. ^[11]
84% of brand marketers say events and experiences are a key part of integrated marketing campaigns. ^[11]
60% of marketers agree that extending beyond the live experience of an event is imperative to the success of their strategy. ^[11]
63% of marketers use tradeshows as a form of lead generation. ^[12]
79% of US marketers actuallygenerate sales using event marketing 81%. ^[12]
73% of B2B marketers say events are better than other tactics for customer engagement. ^[12]
The three most commonly used B2B lead generation strategies are email marketing (78%),event marketing(73%), and content marketing (67%). ^[12]
The top three event marketing goals are to increase sales (83%), increase brand awareness (73%), and to enhance product knowledge (53%). ^[12]
Events occupy 14% of budgets, which is the largest share of B2B marketers’ budgets. ^[12]
B2B companies spend 29% of their marketing budgets on events, on average, versus 19% for B2C companies 91% of event professionals stated that increasing engagement at their events was an important priority for their organization. ^[12]
Just 6% of marketers believe their company converts trade show leads, contacts and conversations into customer business extremely well, although 27% feel they do so moderately well, and another 41% feel they’re getting better. ^[12]
14% of marketers plan to integrate marketing automation with their events and only 7% currently do. ^[12]
40% of marketers say they’ll increase spending on hosted events in the year ahead Companies are spending on event marketing at a growing rate, with 54% boosting their event activity over the past three years, and only 17% cutting back. ^[12]
43% of marketers believe the value of faceto face interactions will continue to increase over the next 2 years. ^[12]
75% of marketers believe that in the upcoming years, live events will become increasingly important to their organization’s success. ^[12]
However, for event marketers and demand generation specialists who are often responsible for events, a massive segment of department activity that takes up almost 30% of marketing spend, the “numbers” mantra is rapidly morphing into an “Event ROI” mandate. ^[13]
83% of B2B marketers are heavily invested in events. ^[13]
16.3% of marketers will increase their marketing budget in 2016. ^[13]
28% of event coordinators say that shows that they participate in will require group decisionmaking, involving sales, marketing, product development, and senior management buy. ^[13]
56% of marketers will have an increased budget in 2016. ^[13]
12.8% of marketers will decrease their event spend in 2016. ^[13]
14% of B2B marketers’ budgets were allocated for in person trade shows in 2015. ^[13]
Only 34% of marketers use new referrals, quality of leads, deal closure, value of sales, and cross sell/upsell opportunities to measure event ROI. ^[13]
32% of marketers report being dissatisfied with how they can measure Return on Objectives 44% of marketers experience a 31 ROI from event marketing. ^[13]
70% of marketers say that the most common metric to judge event ROI is amount of media exposure generated. ^[13]
70% of marketers say that the need to validate results from event sponsorship has increased over past 2 years. ^[13]
Less than 50% of marketers have a standardized process to measure event sponsorship. ^[13]
13% of B2B marketers use event marketing software. ^[13]
63% of event professionals are not using event apps 22% of marketing departments at B2C companies use event marketing software. ^[13]
19% of enterprise marketers use event marketing software. ^[13]
59% of event marketers want help in creating or refining a social media marketing strategy. ^[13]
35% of event marketers use social media to attract more attendees. ^[13]
77% of event marketers use social media to promote before and during their event. ^[13]
event marketing boosts click through rate across social media platforms 236%. ^[13]
14% of marketers use events to make and close deals. ^[13]
84% of consumers repurchase the product promoted at the event, after their first purchase 51% of marketers surveyed believe that events strengthen existing customer relationships. ^[13]
60% of marketers use tradeshows and events for face to face customer meetings. ^[13]
58% of marketers believe that events and conferences are important ways to improve customer experiences of their services or products. ^[13]
31% of event marketers believe that trade shows, conferences, conventions, and channel events are essential to doing business in their target customer markets. ^[13]
69% of B2B marketers consider in person events effective. ^[13]
64% of marketers use tradeshows and events to source new prospects and business opportunities. ^[13]
63% of marketers use tradeshows as a form of lead generation Event Technology 30% of the technology created for events for the last 2 years is live interaction technology. ^[13]
marketers have no experience using online tools 64% of event planners find it somewhat difficult to secure budget for event technology tools. ^[13]
74% of marketers say that email is their most commonly used tool for event promotion. ^[13]
14% of marketers plan to integrate marketing automation with their events and only 7% currently do Event Promotion. ^[13]
Only 11% of B2C companies use event marketing blogging as a way to promote their events. ^[13]
81% of event managers say they host virtual events ( The majority (60%). ^[14]
The majority (60%) of executives believe that events are the most important marketing channel for achieving corporate objectives . ^[14]
19% of event marketers do not have the right data or 18% do not have the right tools to measure the success of their events. ^[14]
61% of organisers had to switch to virtual events due to COVID 19 ( 79% of event marketers use LinkedIn to market their events (Sweap, 2021). ^[14]
marketers use LinkedIn to market their events ( 52% of CEOs believe that event marketing delivers a higher ROI than any other marketing channel (Splash). ^[14]
52% of CEOs believe that event marketing delivers a higher ROI than any other marketing channel . ^[14]
81% of event managers say they organise virtual events ( 33.7% of event marketers report that the average cost of attending a virtual event is between $500 and 1000 $ (Market, 2021). ^[14]
33.7% of event marketers report that the average cost of attending a virtual event is between $500 and 1000 $ . ^[14]
60% of virtual event planners use social media to get valuable attendee registrations ( 79% of event marketers use LinkedIn to market their events (Sweap, 2021). ^[14]
marketers use LinkedIn to market their events ( 84% of event marketers will continue to use LinkedIn to market their events in the future (Sweap, 2021). ^[14]
84% of event marketers will continue to use LinkedIn to market their events in the future ( 76% of event marketers say email marketing is the most targeted channel to increase attendee registrations (Market, 2021). ^[14]
76% of event marketers say email marketing is the most targeted channel to increase attendee registrations ( B2B companies invest 10 20% of their annual marketing budget in virtual events (Market, 2021). ^[14]
B2B companies invest 1020% of their annual marketing budget in virtual events ( Almost all (97%). ^[14]
Almost all (97%). ^[14]
( 68% of B2B marketers use on site events to generate new leads (AdStage, 2018). ^[14]
68% of B2B marketers use on site events to generate new leads ( Of the strategies identified in one study, 68% of respondents said they use events to generate qualified leads for the top of the funnel (Marketing Charts, 2018). ^[14]
Of the strategies identified in one study, 68% of respondents said they use events to generate qualified leads for the top of the funnel ( 60% of event marketers see event sponsorship as a good option to increase brand awareness (Sweap, 2021). ^[14]
61% of B2B marketers are also successful in generating qualified leads through webinars. ^[14]
61% of B2B marketers are also successful in generating qualified leads through webinars ( 52% of CEOs believe that event marketing delivers a higher ROI than any other marketing channel (Splash). ^[14]
52% of CEOs believe that event marketing delivers a higher ROI than any other marketing channel . ^[14]
19% of event marketers do not have the right data or 18% do not have the right tools to measure the success of their events. ^[14]
19% of event marketers do not have the right data or 18% do not have the right tools to measure the success of their events ( 19% of companies do not know their ROI for events(Marketing Charts). ^[14]
26% of event marketers lack the time to measure the success of their events ( 87% of event marketers see virtual events as a potential factor for success (Market, 2021). ^[14]
marketers see virtual events as a potential factor for success ( 87% of event marketers see participant satisfaction as a potential factor for success (Market, 2021). ^[14]
marketers see participant satisfaction as a potential factor for success ( 55% of event organisers across all formats use surveys to measure participant satisfaction (Sweap, 2020). ^[14]
65% of the organisers are responsible for reporting and measuring success ( 90% of event planners and marketers use surveys to measure the satisfaction of participants (Market, 2021). ^[14]
90% of event planners and marketers use surveys to measure the satisfaction of participants ( 45.7% of event marketers see generating a pipeline as the main goal of virtual events (Market, 2021). ^[14]
45.7% of event marketers see generating a pipeline as the main goal of virtual events. ^[14]
For 68% of organisers, engagement is the biggest challenge of virtual events ( 49% of event marketers see participant engagement as the most important factor for a successful event (Market, 2021). ^[14]
marketers see participant engagement as the most important factor for a successful event ( 71% of event planners use online surveys to keep attendees’ attention (Market, 2021). ^[14]
58% of event managers have never used virtual applause at an event or used it themselves as participants ( 82% of B2B marketers believe that attendee engagement is an important KPI for the success of an event (Bizzabo, 2019). ^[14]
82% of B2B marketers believe that attendee engagement is an important KPI for the success of an event ( 70% of respondents measure engagement and attendee satisfaction as a KPI to define the success of an event (Bizzabo, 2019). ^[14]
80%of marketers believe live events are critical to their company’s success. ^[15]
77%of marketers use experiential marketing as a vital part of a brand’s advertising strategy. ^[15]
95%of marketers agree that live events provide attendees with a valuable opportunity to form in person connections in an increasingly digital world. ^[15]
79%of U.S. marketers generate sales using event marketing. ^[15]

Event Marketing Software Statistics

Learn more here Almost 60% of event management software users are able to measure ROI. ^[1]
92% of marketers believe event software makes it easier to achieve business outcomes. ^[2]
80% of marketers that are currently using event software don’t have trouble proving ROI 89% of marketers who use event software. ^[2]
59.4% of event marketers are looking for a hybrid software solution that will manage both in person and virtual events 62% of marketers. ^[2]
91% of respondents believe event software makes it easier to achieve business outcomes. ^[2]
54% of businesses that use event software plan to give their employees more software access than they currently do. ^[0]
Nearly 60% of event management software users are able to measure their ROI. ^[0]
66% of these businesses do not have problems proving event ROI, and they utilize event software systems integrated with their core business platforms. ^[0]
89% of marketers found that event management software helped them manage their staff. ^[4]
Live meetings software was favored by 43 percent of respondents, while more than one in three said they preferred a fully immersive event experience. ^[5]
Marketing Charts • 13% of B2B marketers use event marketing software. ^[6]
The Event App Bible Version 2 • 22% of marketing departments at B2C companies use event marketing software. ^[6]
14% of jobs demanded experience with operating an event management software program. ^[7]
The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). ^[7]
89% of marketers found that event management software helped them manage their staff. ^[11]
13% of B2B marketers use event marketing software. ^[13]
63% of event professionals are not using event apps 22% of marketing departments at B2C companies use event marketing software. ^[13]
19% of enterprise marketers use event marketing software. ^[13]

Event Marketing Adoption Statistics

App adoption rates overall tended to be high, with nearly 40% of developers stating an adoption rate of over 80%. ^[7]
Another 35% of developers claimed an adoption rate of 60% to 80%. ^[7]

Event Marketing Latest Statistics

80% of businesses that are over performing in regards to their company goals will increase their live event budgets next year. ^[1]
An overwhelming majority of C Suite executives (87%). ^[1]
65% of attendees said live events helped them have a better understanding of a product or service. ^[1]
84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event. ^[1]
51% of event professionals find the biggest challenge in using social media being how to use it effectively. ^[1]
About 34% of event attendees said they would make a post about an experience on their social media pages. ^[1]
88% of event attendees said that access to meeting or event schedules in an event app is extremely important. ^[1]
event technology adopters consider themselves well positioned for future success, versus 65% of non. ^[1]
75% of companies with event budgets between $50 100 million say they expect an ROI of more than 51 for live event and experiential programs. ^[1]
86% report that attendee satisfaction is their best gauge on event success. ^[1]
When the pandemic forced everyone into lockdown, 60% of event professionals pivoted to virtual events. ^[2]
Although in Q4 2021, 75% of events on Bizzabo’s platform were virtual, only 30.6% of Q2 2024 events are planning to go virtual. ^[2]
71% of event decision makers say that it’s difficult to make virtual events accurately mimic the IRL experience, with 2 in 3 (67%). ^[2]
58% of virtual sessions are smaller, capping at 300 live attendees. ^[2]
14% of virtual event sessions are a larger keynote format. ^[2]
93% of event professionals plan to invest in virtual events moving forward. ^[2]
80.2% of event organizers were able to reach a wider audience with virtual events. ^[2]
54% of virtual event registrants convert to virtual attendees. ^[2]
80% of event professionals report measuring event success based on attendee engagement and satisfaction. ^[2]
39.5% of event organizers found it easier to find outstanding speakers for virtual events 80.2% of event organizers have been able to reach a wider audience with virtual events. ^[2]
55% of respondents say customer relations, education, and retention are the main goals for their virtual events. ^[2]
80% of virtual event registrations are free. ^[2]
42% of virtual attendees would join online next time. ^[2]
18% of virtual attendees don’t want to socialize at all. ^[2]
75% of virtual event participants found access to on demand sessions most valuable. ^[2]
In Q4 2021, a mere 16.8% of events on Bizzabo’s platform were in. ^[2]
Compare this to Q2 2024, in which 48.5% of events are scheduled to be in. ^[2]
88% of respondents expect meetings in 2024 will have an inperson component 67% of event professionals believe inperson meetings will return to their pre pandemic numbers within one to two years. ^[2]
81% of events expected to have an inperson element 78% of inperson attendees prefer to network with other in person attendees 58% of virtual attendees are willing to network with anyone. ^[2]
According to Bizzabo data around events on our platform, in fact, 20.9% in Q2 2024 will be hybrid versus a mere 8.10% in Q4 2021. ^[2]
68% of event professionals are looking for hybrid event technology that supports both in person and virtual events. ^[2]
50% of hybrid speakers said that feeling connected is extremely important to them. ^[2]
35% of event organizers say that finding the right venue to host a hybrid event is a challenge 30% of event organizers plan to switch to hybrid for their next event 25% of event. ^[2]
57% of in person attendees report successfully socializing during hybrid events. ^[2]
believe that attendee engagement is an important KPI for event success 94% of B2B event organizers use “pipeline generated” as their key success metric. ^[2]
85% of respondents within the media industry reported that their leadership teams are supportive of their events strategy. ^[2]
64% of event professionals say their overall meeting spend is increasing in 2024. ^[2]
50% of businesses are spending 21% or more of their total events budget on hosting events. ^[2]
33% of businesses are spending 21% or more of their total events budget on sponsoring events. ^[2]
70% of businesses that are outperforming their company goals expect their in person event budgets to increase. ^[2]
89% of businesses using event technology save roughly 200 hours per year, and 20% see 360+ hours saved per year. ^[2]
51% of event decision makers are satisfied with their virtual events platform, but 94% encountered issues with their platform’s setup. ^[2]
98% of event professionals use agenda and session features for their event app. ^[2]
6070% of event app features commonly used across industries are engagement. ^[2]
41% of apps analyzed by EventMB included advanced networking features. ^[2]
100% of verticals analyzed by EventMB named “event agenda” in the top three most important features for an event app. ^[2]
Ultra Branded App saw an 84% increase in audience networking. ^[2]
50.6% of respondents believe that tools to connect sponsors and attendees both virtually and in person will play a key role in their 2021 event strategies. ^[2]
50% of organizers found moderating Q&A with virtual and in person audiences as a challenging aspect of hybrid events 67% of hybrid event speakers found polls a helpful way to connect with audiences. ^[2]
46% of organizers found networking to be a challenging aspect of organizing hybrid events. ^[2]
The average virtual attendee watches 68% of a virtual session that is 20 minutes or longer. ^[2]
63% of respondents believe tools to engage virtual attendees will play a key role in their future event strategies. ^[2]
70% of respondents track attendee engagement and satisfaction as a KPI for event success 54% of event planners are spending more of their time and attention on the attendee experience rather than logistics. ^[2]
The majority (63%). ^[2]
Among respondents who track DE&I, 47% measure progress of diversity and equity goals at least twice per year; 43% measure progress of inclusion goals at least twice per year. ^[2]
33% of event speakers are female. ^[2]
Executive diversity and inclusion job titles have increased 113% since 2015 35 40% of events don’t have a single Black speaker. ^[2]
Nearly 40% of Fortune 500 companies now have executives dedicated to DEI. ^[2]
When comparing the United States, Canada, and the United Kingdom, the U.S. and Canada tied for most diverse with 64% male speakers versus 35% female speakers, respectively. ^[2]
Technology events were found to have 63% male speakers versus 37% female speakers Education management events had 50% female speakers and 50% male speakers. ^[2]
Job search and info sessions had 69% female versus 31% male speakers. ^[2]
Fundraisers and galas had 58% female versus 42% male speakers. ^[2]
85% male versus 15% female speakers Conferences and conventions had 66% male versus 34% female speakers. ^[2]
Women’s participation in virtual STEM conferences increased by as much as 253% compared to in. ^[2]
61% of respondents believe that the events industry has improved, but not enough, when it comes to diversity in speaker lineups. ^[2]
83% of respondents said their organizations take sustainability into account when planning meetings and events. ^[2]
Streaming experiences can reduce total climate pollution from events by 60. ^[2]
A study conducted by Event MB shows, 55% of event organizers say that Covid19 protocols are the biggest challenges for in. ^[3]
76% of event venues are planning to offer virtual site inspection now or in the next 12 months. ^[3]
30% of virtual event hosts use giveaways to engage their audience. ^[3]
73% of event planners successfully shifted to virtual events. ^[3]
84% of organizations believe virtual events are much more costeffective than in. ^[3]
19% of companies host virtual events to increase their brand awareness and 45% host online events to increase engagement. ^[3]
26% of event attendees say virtual events aren’t fun. ^[3]
A recent energy report shows that virtual events will reduce inperson event related carbon emissions by 99% 85% of companies believe that virtual events will stay in 2021 and beyond. ^[3]
Only 41% of attendees say they would attend a physical event if it were local. ^[3]
71% of event planners say they will continue their digital strategy for virtual events. ^[3]
49% of organizations say they face challenges scheduling events for international audiences. ^[3]
Attendee satisfaction is one of the KPIs of hybrid events for more than 89% of event organizers 86% of B2B organizations get a positive ROI of their hybrid events after 7 months of the event date. ^[3]
More than half (63%). ^[3]
A whopping 72% of event organizations say that virtual event technology will play a crucial role in their event strategy. ^[3]
97% of the event professionals in the tech industry use agenda features in their event app. ^[3]
75% of event tech providers facilitate prerecorded sessions and 70% provide multi. ^[3]
25% of event planners say the biggest challenge for sourcing virtual event tech, and 51% say matching live engagement is the most frustrating. ^[3]
Using event technology can increase attendance by 20% and productivity by 27%. ^[3]
According to a recent study conducted by Research Dive, the global event industry is projected to generate revenue of $1,457.2 million by 2028 and rise at a CAGR of 23.1% from 2021. ^[3]
90% of B2B event organizers say that reaching a new audience and securing sponsors are the two significant challenges they face. ^[3]
The study further says the corporate events and seminar sub segment will be the most profitable, with an estimated revenue of $413.7 million. ^[3]
According to a study conducted by LinkedIn, 45% of future B2B events will be completely virtual. ^[3]
65% of consumers say they better understand a product or service from live events. ^[3]
94% of webinars are made available on demand after the live event ends. ^[3]
83.7% of event planners believe Covid 19 will impact their event budgets in 2021. ^[3]
The average per attendee cost for a large virtual conference is 21% of businesses increased their event budgets during the pandemic. ^[3]
33% of organizations spend 21% or more of their total event budget on sponsoring events. ^[3]
78% of event organizers that use event hosting applications say it contributes to a positive event ROI. ^[3]
14% of virtual sessions are in the large keynote format. ^[3]
58% of virtual events host 300 or fewer 76. ^[3]
57.2% of event attendees are more focused on learning at virtual events. ^[3]
The average Chief Marketing Officer allocates 24% of their overall annual budget to live events. ^[0]
It will reach a projected value of $12.51 billion by 2024 at a CAGR of 10.45%. ^[0]
60% of industry professionals said that effectively reaching non physical attendees is critical to an event’s success. ^[0]
A good brandin hand experience leads to an 85% purchase intention and a 41 ROI. ^[0]
Share of Marketers Replacing Live Events with Webinars Due to Coronavirus Outbreak 49% – replace some 12% – replace most. ^[0]
16% – not sure. ^[0]
16% – no plans. ^[0]
45% of organizers intended to maintain spending on product launchers. ^[0]
18% meant to increase spending and only 4% wished to spend less. ^[0]
45% of organizers intended to maintain spending on VIP customer events. ^[0]
17% meant to increase spending and only 3% wished to spend less. ^[0]
42% of organizers intended to maintain spending on user conferences. ^[0]
10% meant to increase spending and 6% wished to spend less. ^[0]
40% of organizers intended to maintain spending on hospitality events. ^[0]
13% meant to increase spending while only 4% wished to spend less. ^[0]
35% of organizers intended to maintain spending on dealer and distributor meetings. ^[0]
12% meant to increase spending and only 6% wished to spend less. ^[0]
31% of organizers intended to maintain spending on roadshows. ^[0]
12% meant to increase spending and only 2% wished to spend less. ^[0]
Leading Channels and Tools for Trade Show Marketing Before the COVID 19 Outbreak 69% – exhibitor invite program 68% – paid social advertising. ^[0]
98% of consumers create digital or social content at experiences and events. ^[0]
100% of consumers share the content they create. ^[0]
65% of customers say that product demos and live events helped them understand the product better than any other advertising method. ^[0]
91% of consumers have more positive feelings about brands after joining events and experiences. ^[0]
67% of consumers bought products straight from consumer experiences. ^[0]
85% of consumers are likely to buy after participating in events and experiences. ^[0]
When asked what in store experiences will drive purchases, 64% of consumers said exclusive discounts. ^[0]
Other runner ups include food/beverage offerings (30%), more personalized shopping experience (18%), live product demonstrations (18%), and special events/entertainment (17%). ^[0]
Among the biggest concerns of event planners are budget (82%), new ideas (62%), and ROI (54%). ^[0]
The average ROI for events is in the 25. ^[0]
19% don’t know their event ROI. ^[0]
73% of planners were successful in pivoting their event to virtual. ^[0]
57% of attendees believe that they can reach the majority of their event objectives online. ^[0]
43% of virtual event registrants attend live. ^[0]
34% of planners cite the increase in attendance as the most positive result. ^[0]
It is followed by lower overhead costs (27%). ^[0]
64% of companies incorporate event data into their overall product development and business intelligence activities. ^[0]
However, less than 50% have seen success using emerging technologies. ^[0]
event technology adopters consider themselves wellpositioned for future success as compared to 65% of non. ^[0]
62% of brands do not charge consumers to attend events, but 38% charge admission fees. ^[0]
97% of consumers attend events to shop for new products and technology. ^[0]
The list includes data tracking/collection and management (68%), in store experiences (55%), delivery systems (52%), loyalty programs and CRM (42%), and flexible purchase & returns (32%). ^[0]
Because of Coronavirus Outbreak 82% – designing digital event experiences. ^[0]
74% – designing live experiences in post COVID environments with stringent hygiene standards. ^[0]
47% – business continuity and scenario planning. ^[0]
33% – monetization of future events. ^[0]
32% – soft skills, including cultivating resilience in times of crisis 5% – others. ^[0]
58% – designing live experiences in post FOVID environments with stringent hygiene standards. ^[0]
49% – designing digital event experiences. ^[0]
42% – business continuity and scenario planning. ^[0]
31% – soft skills, including cultivating resilience in times of crisis. ^[0]
24% – monetization of future events. ^[0]
68% of app developers surveyed said that demand in the event app space has increased since 2018. ^[4]
Only 23% of respondents said they know how to track ROI of event investment. ^[4]
Event technology can help increase event attendance by 20%. ^[4]
65% of brands say that events and experiential programs are directly related to sales. ^[4]
Both hosted events and event sponsorship increase revenue growth by over 30%. ^[4]
98% of consumers create digital or social content at events. ^[4]
86% of respondents believe that attendee satisfaction is the best gauge for event success. ^[4]
75% of surveyed attendees said that networking and making connections was important to them. ^[4]
74% of respondents say that they are more likely to purchase products that are promoted at live event. ^[4]
66% of attendees learn about events worldwide via recommendations from friends and acquaintances. ^[4]
52% of attendees use event apps to search session information, research sessions of interest, look up rooms, and create schedules. ^[4]
60 70% of the most common event features are engagement and interactivity focused. ^[4]
Over 46% of event organizers plan seminars and workshops. ^[4]
Between 2017 and 2018, 17% more companies organized 20 or more events per year. ^[4]
Over 50% of respondents are either satisfied or very satisfied with their event strategy and results. ^[4]
87% of C Suite executives believe in the power of live events and plan on investing more into them. ^[4]
40% of respondents say they’ll spend more on hosting events in the year ahead. ^[4]
Marketing Charts • 31% of event. ^[6]
The U.S. Bureau of Labor Statistics stated conventions and events are expected to expand by 44% from 2010 to 2020. ^[6]
Harvard Business Review Analytic Services • 51% of brands surveyed employ between one and ten full time event planning and management employees. ^[6]
48% of event attendees say faceto face interactions are more valuable today than two years ago. ^[6]
Marketing Charts • 91% of event. ^[6]
48% of event attendees find in person interactions with brands more valuable than 2 years ago. ^[6]
• 46% of event managers view lead generation as a top reason to attend events. ^[6]
91% of event planners have seen a positive return on investment from event apps. ^[6]
83% of brands say that their #1 reason for event participation is increasing sales. ^[6]
87% of consumers said they purchased the brand’s product or service after an event at a later date. ^[6]
84% of consumers re purchase the product promoted at the event, after their first purchase. ^[6]
65% of brands say that their event and experiential programs are directly related to sales. ^[6]
• Event technology can help increase event attendance by 20%, increase productivity by 27%, and decrease costs by 20. ^[6]
The most used technologies by event planners are photobooths (45%), event apps (44%) and livestreaming tools (44%). ^[6]
60% of event planners say that event apps increase attendee engagement. ^[6]
State of Mobile Event Technology Report • 88% of event attendees said that access to meeting or event schedules in an event app is extremely important. ^[6]
Events that use event apps generate 42% more social media impressions. ^[6]
adopters are improved ability to track and measure their events (40%), increased process productivity (31%), and a better attendee experience (30%). ^[6]
Harvard Business Review Analytic Services • 90% of. ^[6]
event technology adopters consider themselves well positioned for future success, versus 65% of non. ^[6]
• 64% of event planners find it difficult to secure budget for event technology tools. ^[6]
63% of event professionals are not using event apps. ^[6]
The cost of an event app is 1.2% of the budget for each attendee. ^[6]
• 46% of event professionals plan more than 10 events a year. ^[6]
The top 3 special features that event planners look for in an event app are onsite registration 19%, registration within app 16%, and content capture 15%. ^[6]
51% of early adopters report they are getting good results from their event technology investments. ^[6]
• 75% of leads are never followed up with after an exhibition. ^[6]
80% of trade show exhibitors don’t follow up with their show leads. ^[6]
22% of brands do not have a way of measuring their events. ^[6]
37% of event technology adopters are able to track the ROI for their events. ^[6]
87% of B2Bs use social media to promote events , and it ranks as the second most effective channel for event promotion, tying with websites at 68% of respondents. ^[6]
75% of event sponsors are constantly looking for new partnerships. ^[6]
Total global sponsorship spending increased 4.1% in 2015. ^[6]
64% of event planners find it difficult to secure budget for event technology tools. ^[6]
Hubspot • 73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships. ^[6]
By 2019, video will account for 80% of global internet traffic, and 85% in the US. ^[6]
99% of speaker panels are representative when it comes to the inclusion of female speakers, while the percentage of representative speaker panels in terms of BIPOC and Black speakers is 86% and 67%, respectively. ^[7]
35 40% of events don’t even have one Black speaker. ^[7]
Streaming experiences can reduce total climate pollution from events by 60. ^[7]
58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021. ^[7]
Globally, 67% of eventprofs are including explicit language around safety and security in their meetings and events policy. ^[7]
30% of planners wouldn’t attend in person meetings under any circumstances, and an additional 32.7% would attend only if the meetings were both small and local. ^[7]
A mere 14% have no qualms whatsoever. ^[7]
Most eventprofs believe that in person events will return in the second half of 2021 — 30% are betting on Q3, while 27.5% believe they’ll return in Q2. ^[7]
55% cited safety concerns as the biggest obstacle to hosting live events. ^[7]
Access to a vaccine is the biggest game changer for restarting live events, with 51% of planners noting this as the factor that would make them feel most confident in planning live physical events. ^[7]
61% of medical conference attendees would be uncomfortable traveling to the US to attend a medical conference in the first quarter of 2021. ^[7]
A further 20 percent are “unsure.”. ^[7]
21% of eventprofs believe small and simple meetings will be the most common type of meeting held in 2021, in all formats. ^[7]
, followed by internal meetings at 18%. ^[7]
66.5% of eventprofs plan to use hybrid as their goto format once in. ^[7]
65% of visitors and 57% of exhibitors expect that digital event technology will still have utility after the pandemic ends. ^[7]
Almost three quarters of planners (71%). ^[7]
In 2019, 39% of event professionals agree that ‘engaging attendees’ is the most crucial element of a live event. ^[7]
73% of planners have been able to successfully pivot their event to virtual. ^[7]
57% of attendees believe that they can conduct the majority of their event objectives online. ^[7]
34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%). ^[7]
43% of virtual event registrants attend live, while 13% attend on demand. ^[7]
Updated in September 2020, the projected growth for meeting, convention and event planners is expected to increase 9% in the USA between 2019. ^[7]
Over 50% of UK event job postings emphasized compliance with regulatory policies. ^[7]
As of March 2020, 90% of event professionals saw some or most of their business gone. ^[7]
2.75% were left unemployed and only 5% were minimally impacted. ^[7]
As of November 2020, 52% of eventprofs have lost income as a result of the pandemic, while 11% have been furloughed and 10% have been laid off. ^[7]
Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months. ^[7]
professionals are willing to pay up to $5,000 for virtual event tech, while only 19% are willing to pay more than $15,000. ^[7]
Expected meeting spend for 2021 in North Americais down 6% compared to 2020. ^[7]
Given a 10% increase in budget, 33% of eventprofs would prefer to use the extra funds to improve the on site experience, while 31% would increase the use of technology. ^[7]
Internal team meetings/trainings represent 19% for Europe, 16% for Asia Pacific and 19% for Central/South America. ^[7]
In the US, 53% of attendees participate in corporate and business meetings, 18% in conventions, conferences and congresses without an exhibition floor and 16% in trade shows or conferences with an exhibiting component. ^[7]
6% participated in incentive meetings and 6% in other meetings. ^[7]
The average percentage of corporate event budget dedicated to AV is 27%, but the biggest challenge for corporate planners is staying on budget (44%). ^[7]
76% of corporate planners used their own space to host events in 2019, which means that they will have an easier time securing low risk, socially distant spaces for speakers and presenters or simply facilitating these events from home. ^[7]
In 2019, team building events were the most commonly planned internal event, with 49% of corporate planners indicating that they often plan this type of event. ^[7]
76% of current job ads demand that event professionals be capable of establishing the business value of events. ^[7]
91% measure the success of their events on attendee satisfaction. ^[7]
61% measure according to their specific event objectives and 60% determine results based on staying within budget. ^[7]
28% of eventprofs were able to pivot to virtual profitably, while 10.8% were able to exceed their physical event. ^[7]
39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020. ^[7]
32% of planners do not charge for or do not make revenue from their virtual events, which will need to change in 2021 if virtual events are to stick around. ^[7]
36% of planners consider engagement their biggest challenge when pivoting to virtual. ^[7]
45.9% of planners rely on in house production for the production aspect of their virtual events, while 32.5% are outsourcing this aspect to external production companies and 21.6% rely on their virtual event tech providers. ^[7]
66% also believe that a low barrier to entry and competition in the virtual event space has become a significant concern. ^[7]
37% of event planners report that social media exposure is a key metric of event success. ^[7]
25% spend between $200 and $1,000. ^[7]
52% of events engage on social media several times a day. ^[7]
The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). ^[7]
Social media is used for pre event engagement by 89%. ^[7]
49% use it to engage attendees during the event and 13% for interaction with speakers during educational sessions. ^[7]
38% use social media as a feedback mechanism. ^[7]
Social media campaigns are important to 53% of event planners. ^[7]
31% view it as being important and. ^[7]
15% do not see it as important. ^[7]
The best social channels to build a community and for year round engagement are Facebook (57%), LinkedIn (25%), Twitter (7%) and Instagram (7%). ^[7]
Subject lines under 21 characters generate a 31% higherthan average open rate, yet shorter subject lines account for less than 5% of all emails sent. ^[7]
Open rates of between 60 87% often include the company name in the title with straightforward and honest subjects such as [company name] newsletter, Invitation from [company name] or Upcoming Events at [company name] 2% of all emails. ^[7]
included personalization in the subject line, however, these emails generated 50% higher open rates than those without personalization. ^[7]
Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click. ^[7]
Only 47% of event planners analyze their email or email invitation data. ^[7]
43% are not sure and 33% are not. ^[7]
53% of eventprofs consider themselves comfortable or savvy with virtual event tech. ^[7]
51.5% of planners say that the inability to match live engagement is the most frustrating thing when it comes to sourcing virtual event tech, and 25.4% say cost is the biggest challenge. ^[7]
Most virtual event tech providers either offer or integrate with live streaming tools or platforms (92%), registration tools (86%), and mobile event apps (80%). ^[7]
When it comes to live streaming, the two most common features available from event tech providers are the ability to facilitate both live and prerecorded sessions (75%). ^[7]
The vast majority (58%). ^[7]
Nearly 32% of the remaining platforms offer web based solutions that can be accessed on a browser, presumably also on mobile devices — meaning that at least 90% of providers allow attendees to participate on any device they choose. ^[7]
The most used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%). ^[7]
86% of apps are using AI in some form, which includes chatbots, facial recognition, smart matchmaking, and sentiment analysis. ^[7]
The availability of AIpowered attendee matchmaking in event apps has increased from 41.5% in 2019 to to 67% for both proximity and non proximity based recommendations in 2020. ^[7]
The availability of chatbots decreased to 16.5% from 22.3% last year. ^[7]
57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations. ^[7]
Most app companies (41%). ^[7]
the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020. ^[7]
The majority of app developers, about 76%, say that demand in the event app space is higher than it was last year. ^[7]
Another 21% say that demand is about the same. ^[7]
Only 1% say that demand is lower this year than it was last year. ^[7]
About 54% of event app providers state that clients interact the most with the agenda on their event apps. ^[7]
Another 49% say that clients interact the most with engagement elements, like gamification, live polls and feedback, etc. ^[7]
Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. ^[7]
18.8% of event planners used different event technology providers rather than an allin one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this. ^[7]
Sponsorships are the primary source of virtual event revenue for 23% of planners. ^[7]
In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%). ^[7]
Across all verticals, combo sponsorship packages dominated in 2019, making up 67% of all event packages and combining awareness and value offerings. ^[7]
Nearly 25% of providers don’t offer any sort of analytics for proving sponsor ROI. ^[7]
6% of eventprofs reported closing their businesses as a result of the pandemic while a full 79.5% lost business. ^[7]
Only 14.5 percent of event planning companies experienced no impact from the pandemic. ^[7]
30.5% of companies lost 75 to 90 percent of their business in 2020. ^[7]
Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%). ^[7]
Safety standards are the most important venue selection criterion (noted by 56% of planners), while masks/PPE is the least important (noted by only 8% of planners). ^[7]
Only 11% of eventprofs received an insurance payout from their provider following the cancellation of an event, while 45% are not expecting a payout. ^[7]
Mid tier properties are the most popular venue type for 2021, with eventprofs indicating that 37% of events this year will take place in that property type, followed by nontraditional meeting facilities at 16.8%. ^[7]
In 2019, 10% of negotiated hotel room blocks were 50% more expensive than equivalent accommodations on booking sites. ^[7]
Alternative accommodation options with equal or better amenities and within very short distances were priced 25.39% cheaper than negotiated rooms. ^[7]
37% of planners value safety standards above all else when it comes to choosing a destination for their next event. ^[7]
The same criterion for venues ranked as most important for 56% of planners. ^[7]
In a post Covid era, planners have little interest in what destinations normally have to offer – less than 2% consider attractions to be the most important factor when selecting an event destination. ^[7]
Agency AE 81% of brands believe their event and experiential budgets will match or exceed their pre. ^[8]
~ HubSpot 91% of consumers reported that they would be more inclined to purchase the brand’s product or service after participating in a brand activation or experience, and 40% felt they become more loyal to the brand. ^[8]
When it comes to virtual events, Zoom fatigue has set in 67% of consumers don’t show up for low cost or free virtual events. ^[8]
~ Experiential Trends 52.9% of event. ^[8]
In 2021, 20% of event organizers reported planning online only events; that number decreased to less than 5% for 2024. ^[8]
In a Q2 2021 report, only 42% of virtual event attendees reported making it through the event in its entirety. ^[8]
B2B events alone account for $512 billion in annual spending, according to a recent survey. ^[9]
To put this into perspective, 80% of businesses are willing to increase their event budgets in the coming years. ^[9]
This year, the event industry is forecasted to grow by 44%. ^[9]
According to live event attendance statistics, attendance (67%). ^[9]
According to the majority of businesses (68%). ^[9]
The great news is, you are likely to get an ROI of more than 51 if your event budget is between $50. ^[9]
Aside from earning a good sum of money, B2B (23%) and B2C (28%). ^[9]
If you’re planning to host a corporate event, you should take note that 82% of attendees prioritize networking. ^[9]
A survey was conducted regarding promotional channels, and 40% of the respondents said that emails are the most effective means. ^[9]
Meanwhile, 16% of them said that personal relationships must be tapped into when promoting events. ^[9]
On top of that, 67% of these viewers might be encouraged to buy an event ticket after watching a live video. ^[9]
The latest stats and reports claim that 98% of consumers create digital content at events, and 100% of these consumers share the content online. ^[9]
The employment rate for meetings, conventions, and event planners will grow 7% from 2018 to 2028. ^[9]
Furthermore, the forecasted 7% employment growth rate is higher than the average for all occupations. ^[9]
Which is a good thing, considering… Currently, most organizations allocate between 20% and 50% of their budget to in. ^[10]
This additional investment could go to hosting events or it could go to exhibiting at other events (most organizations only allocate 1% – 5% of their budget to exhibiting, currently). ^[10]
Overperforming organizations are able to demonstrate event ROI 26% more often than organizations that are underperforming and performing as expected which may be because overperforming organizations are more willing to invest in event technology. ^[10]
The events industry size was valued at $1,135.4 billion in 2019 and is expected to reach $1,552.9 billion by 2028, registering a CAGR of 11.2% from 2021 to 2028. ^[16]
Corporate events and seminar segment held the major share of 27.7% in 2019 Get more information on this report. ^[16]
Sponsorship segment held the major share of 46.1%% in 2019 Get more information on this report. ^[16]
Entertainment segment would exhibit the highest CAGR of 12.4% during 2021. ^[16]
Europe held the major share of 36.9% in 2019. ^[16]
The global events industry is expected to grow at a CAGR of 11.2% from 2021 to 2028. ^[16]
The Asia Pacific is estimated to grow at a CAGR of 13.7% during the forecast period. ^[16]
An astounding 91% of consumers say they have more positive feelings about brands after attending events and experiences. ^[11]
65% of brands say that events and experiential programs are directly related to sales. ^[11]
This reflects a 32% increase since 2017. ^[11]
58% of CMOs feel that brand experience helps increase advocacy. ^[11]
91% of overperforming businesses and 80% of businesses performing as expected believe that live events are an important component of their company’s success. ^[11]
Between 2017 and 2018, 17% more companies organized 20 or more events per year. ^[11]
17% of respondents still use spreadsheets to store information on their leads. ^[12]
35 50% of sales go to the vendor that responds first. ^[12]
91% of event planners say that adopting a mobile event app has provided a positive ROI. ^[12]
Yet, only 34% use those 5 metrics to assess trade show and event ROI. ^[12]
The U.S. Bureau of Labor Statistics stated conventions and events are expected to expand by 44% from 2010 to 2020. ^[12]
85% of executives say the number of exhibitions will stay the same or increase over the next several years. ^[12]
63% of event planners base their decision to participate in a tradeshow or convention based on past performance. ^[13]
45% of event planners say that their budget was their biggest challenge when planning an event 59% of B2B companies never charge for their events Event ROI/ROO. ^[13]
56% of Directors of Marketing view exhibiting positioning on sales floor as most important to maximize ROO/ROI. ^[13]
22% of brands do not have a way of measuring their events. ^[13]
75% of event sponsors are constantly looking for new partnerships. ^[13]
Total global sponsorship spending increased 4.1% in 2015. ^[13]
70% of event sponsorship in North America are for sports related eventsSponsorship Spending Report. ^[13]
46% of event professionals plan more than 10 events a year The cost of an event app is 1.2% of the budget for each attendee. ^[13]
60% of smart phone users are using their devices at social gatherings and events. ^[13]
Event app powered events generate 42% more social media impressions. ^[13]
61% of event planners use social media to promote their events. ^[13]
71% of CMOs believe that tradeshow organizers should be very accountable for audience quality. ^[13]
46% of event managers view lead generation as a top reason to attend events. ^[13]
The most used technologies by event planners are photobooths (45%), event apps (44%) and livestreaming tools (44%). ^[13]
91% of event professionals stated that increasing engagement at their events was an important priority for their organization 48% of event attendees find in person interactions with brands more valuable than 2 years ago. ^[13]
27% of B2C companies use press releases to promote events. ^[13]
83% of brands say that their #1 reason for event participation is increasing sales. ^[13]
Event Followup 75% of leads are never followed up with after an exhibition. ^[13]
80% of trade show exhibitors don’t follow up with their show leads. ^[13]
Employment of meeting, convention, and event planners is projected to grow 18 percent from 2020 to 2030, much faster than the average for all occupations. ^[17]
81% of event managers say they host virtual events. ^[14]
the right data or 18% do not have the right tools to measure the success of their events. ^[14]
( 61% of organisers had to switch to virtual events due to COVID. ^[14]
81% of event managers say they organise virtual events. ^[14]
61% of organisers had to switch to virtual events due to COVID 19 ( 38% of virtual event organisers regularly encounter technical problems (Market, 2021). ^[14]
38% of virtual event organisers regularly encounter technical problems ( For 53% of organisers, finding the right technology is the biggest challenge for virtual events (Sweap, 2021). ^[14]
For 53% of organisers, finding the right technology is the biggest challenge for virtual events ( 67% of B2B companies use virtual events in addition to on site events (Market, 2021). ^[14]
67% of B2B companies use virtual events in addition to on. ^[14]
For 47% of organisers, the no show rate is the biggest challenge for virtual events. ^[14]
For 47% of organisers, the no show rate is the biggest challenge for virtual events ( More than half (54%). ^[14]
More than half (54%) of the companies increase the number of their online webinars . ^[14]
65.9% of event planners make the content of their virtual events available on. ^[14]
( The biggest annoyance at virtual events is a bad connection (38%). ^[14]
The second biggest frustration comes from bad microphones (30%), followed by bad cameras (20%). ^[14]
The biggest annoyance at virtual events is a bad connection (38%). ^[14]
The second biggest frustration comes from bad microphones (30%), followed by bad cameras (20%). ^[14]
( The majority of companies (63%) are switching to digital conferences or events. ^[14]
The majority of companies (63%) are switching to digital conferences or events ( 75% of virtual event organisers do not yet use digital goodie bags for participants (Sweap, 2021). ^[14]
Half (50.7%) of executives believe that in the future all live events will have a virtual dimension ( 27% of all virtual/hybrid meetings use mobile apps (AMEX, 2020). ^[14]
27% of all virtual/hybrid meetings use mobile apps . ^[14]
60% of virtual event planners use social media to get valuable attendee registrations. ^[14]
19% of companies do not know their ROI for events. ^[14]
55% of event organisers across all formats use surveys to measure participant satisfaction ( For 45% of organisers, last minute participants are the biggest challenge when creating guest lists (Sweap, 2020). ^[14]
For 45% of organisers, last minute participants are the biggest challenge when creating guest lists ( 65% of the organisers are responsible for reporting and measuring success (Sweap, 2020). ^[14]
( 23% of organisers do not measure the success of their events (Sweap, 2020). ^[14]
23% of organisers do not measure the success of their events ( 43% of organisers manage their guest lists with a digital solution (Sweap, 2020). ^[14]
43% of organisers manage their guest lists with a digital solution . ^[14]
The number of event websites increases by up to 52% per year. ^[14]
The number of mobile apps has doubled accordingly since 2017 . ^[14]
For events, the average ROI is 25. ^[14]
For 68% of organisers, engagement is the biggest challenge of virtual events. ^[14]
71% of event planners use online surveys to keep attendees’ attention . ^[14]
57% of event managers have participated in a networking carousel or would participate if the event platform/event offered it ( 58% of event managers have never used virtual applause at an event or used it themselves as participants (Sweap, 2021). ^[14]
70% of respondents measure engagement and attendee satisfaction as a KPI to define the success of an event. ^[14]
93%of consumers claimed that live events had a larger influence on them than TV ads. ^[15]
74%of event attendees say they have a more positive opinion about the company, brand, or product being promoted after the event. ^[15]
98%of users feel more inclined to purchase after attending an activation. ^[15]
80%of attendees said that live demonstrations and free samples significantly help define their purchasing decision. ^[15]
98%of consumers create digital or social content at events and experiences (and100%share the content). ^[15]
72%of consumers say friends’ posts about branded experiences makes them more likely to purchase the brand. ^[15]

I know you want to use Event Marketing Software, thus we made this list of best Event Marketing Software. We also wrote about how to learn Event Marketing Software and how to install Event Marketing Software. Recently we wrote how to uninstall Event Marketing Software for newbie users. Don’t forgot to check latest Event Marketing statistics of 2024.

Reference

financesonline – https://financesonline.com/experiential-marketing-statistics/.
aventri – https://www.aventri.com/blog/23-event-marketing-statistics-you-need-to-know.
bizzabo – https://www.bizzabo.com/blog/event-marketing-statistics.
visme – https://visme.co/blog/event-statistics/.
g2 – https://learn.g2.com/experiential-marketing-statistics.
statista – https://www.statista.com/topics/8490/virtual-event-marketing/.
splashthat – https://splashthat.com/blog/event-marketing-statistics.
eventmanagerblog – https://www.eventmanagerblog.com/event-statistics.
atneventstaffing – https://atneventstaffing.com/10-experiential-marketing-statistics-you-should-know-in-2024/.
jobsinmarketing – https://jobsinmarketing.io/blog/event-marketing-statistics/.
helloendless – https://helloendless.com/event-marketing-stats/.
pixperience – https://www.pixperience.com/20-experiential-marketing-stats/.
leadliaison – https://www.leadliaison.com/revenue-generation-blog/40-event-marketing-statistics/.
certain – https://www.certain.com/blog/75-stellar-event-marketing-statistics-to-help-you-measure-your-event-success/.
sweap – https://sweap.io/blog/event-planning-statistics.
experientialmarketingnews – https://www.experientialmarketingnews.com/experiential-marketing-statistics-you-should-know-in-2018/.
alliedmarketresearch – https://www.alliedmarketresearch.com/events-industry-market.
bls – https://www.bls.gov/ooh/business-and-financial/meeting-convention-and-event-planners.htm.

How Useful is Event Marketing

One of the key advantages of event marketing is the unique opportunity it presents for companies to engage directly with consumers. While traditional advertising methods such as print or online ads can reach a wide audience, they often lack the personal touch that face-to-face interactions provide. By hosting an event, companies can create a memorable experience for attendees, allowing them to interact with their brand in a more meaningful way.

Events also offer companies the chance to gather valuable feedback from customers in real-time. By incorporating elements such as surveys, feedback forms, or live Q&A sessions, companies can gain insights into consumer preferences, opinions, and suggestions, helping them to tailor their products or services to better meet customer needs.

Furthermore, events can be a powerful tool for driving sales and generating leads. By offering exclusive discounts or promotions to event attendees, companies can incentivize potential customers to make a purchase, creating a direct return on investment for their event marketing efforts. Additionally, events provide an opportunity for companies to capture contact information from interested attendees, allowing them to follow up with personalized marketing messages in the future.

In today’s digital age, where consumers are bombarded with advertisements from every angle, event marketing stands out as a more personalized and interactive alternative. While online ads can be easily ignored or blocked, an in-person event provides a tangible experience that is harder to ignore. Consumers are more likely to remember and engage with a brand that they have interacted with in a physical setting, making event marketing a valuable tool for building brand loyalty and awareness.

In conclusion, event marketing remains a highly effective strategy for connecting with consumers, driving sales, and building brand awareness in today’s competitive business landscape. By providing a unique and personal experience for attendees, gathering feedback in real-time, and generating leads and sales, events offer companies a valuable opportunity to stand out from the crowd and make a lasting impression on customers. So, whether you are a small startup or a multinational corporation, incorporating event marketing into your overall marketing strategy can help you achieve your business goals and connect with your target audience in a more meaningful way.

In Conclusion

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We tried our best to provide all the Event Marketing statistics on this page. Please comment below and share your opinion if we missed any Event Marketing statistics.

Event Marketing Statistics 2024 – Everything You Need to Know