Geofencing Statistics 2023 - Everything You Need to Know


Are you looking to add Geofencing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Geofencing statistics of 2023.

My team and I scanned the entire web and collected all the most useful Geofencing stats on this page. You don’t need to check any other resource on the web for any Geofencing statistics. All are here only 🙂

How much of an impact will Geofencing have on your day-to-day? or the day-to-day of your business? Should you invest in Geofencing? We will answer all your Geofencing related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Geofencing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 79 Geofencing Statistics on this page 🙂

Geofencing Usage Statistics

  • With the growth of mobile phone usage , mobile marketing has been growing by leaps and bounds. [0]

Geofencing Market Statistics

  • With the growth of mobile phone usage , mobile marketing has been growing by leaps and bounds. [0]
  • Geofencing doesn’t work if it’s simply marketing messaging that amounts to a general announcement, such as a grand opening or long term promotions like “25% Off All Week.”. [0]
  • Jump to a section to explore the insights More than 50 percent of marketers surveyed see restaurants and bars as prime locations to target for purposes of driving foot traffic. [1]
  • TikTok and Pinterest are very nearly tied, each of them seeing a little more than 10 percent of mindshare among marketers. [1]
  • Interestingly, just 9 percent of marketers surveyed use a demandside platform to run location based marketing campaigns, signaling just how much control marketers want to have in terms of audience building, activation, and attribution. [1]
  • In those industries where marketers invest most heavily in geofencing, the average CTR for general, non geotargeted audiences is 1.5 percent in retail, 1.2 percent in beauty, and 1.0 percent in fitness. [1]
  • On top of that, 16 percent of marketers began geofencing marketing as a direct result of the health crisis. [1]
  • According to Markets and Markets, the geofencing market is pegged to reach $1.8 billion by 2023. [2]
  • According to a study by Global Market Insights , the size of the geofencing market is projected to grow to $1.7 billion by 2024. [3]
  • Some key statistics about geofence marketing include Just over half of customers who received this type of ad for a nearby store responded by visiting the store 72% of customerswill follow through to make a purchase if a powerful CTA is included in the ad. [4]
  • The promotion and advertising solutions industry held a dominant position with a market share of over 30% in 2016. [5]
  • According to a report by Markets and Markets , the global geofencing market is set to grow from over $540 million in 2017 to over $1.8 billion by 2023; a compound annual growth rate of 27.5%. [6]
  • Nearly 90% of marketers believe that location based marketing and advertising has increased sales, boosted customer engagement and enhanced their customer base. [6]
  • A report by CMO reveals that 52% of global marketing budgets are being spent on location based marketing, mainly being led by the North American markets. [6]

Geofencing Latest Statistics

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  • Geofencing iscompatible with 92% of smartphones. [0]
  • 71% of consumers prefer a personalized ad experience. [0]
  • 3 out of 4 consumers complete an actionafter receiving a message when approaching a specific location 53% of shoppers visited a retailerafter receiving a location. [0]
  • Of the 36 percent that clicked on the offer , 18 percent saved the coupon and 3.6 percent returned to redeem their coupon. [0]
  • If the young woman was 30 miles away from Sephora, it’s highly unlikely she’d be keen to travel the distance just for free lipstick. [0]
  • Be more succinct and create urgency with your messaging when geofencing (e.g., Last day to get 75% off storewide!). [0]
  • Of the 36 percent that clicked on the offer , 18 percent saved the coupon and 3.6 percent returned to redeem their coupon. [7]
  • For example, a message ‘Last day of 30% Off All Stock’ will work much better than ‘30% Off All Stock. [7]
  • Taco Bell increased annual revenue by 6% by setting up geofences around its locations. [7]
  • American Eagle Wholefoods increased their average click conversion rate from 1.4% to 4.7% by using geofencing Conclusion the Future of Geofencing Marketing. [7]
  • Despite some concerns regarding the privacy implications, the geofencing industry is expected to grow over 27 percent by 2023. [7]
  • It’s also worth calling out that 18 percent of ad buyers are not investing in any of the categories we asked about, while another 7 percent are running ads on behalf of CPG / e commerce and home services. [1]
  • Learn how they use locationbased audiences from VISIT Local to achieve a click through rate of 246% above average. [1]
  • With the data supporting their instincts, 39 percent said they perform better, and 22 percent thought they performed worse. [1]
  • Another 39 percent said they think their location based audiences perform about the same as other audiences they address. [1]
  • The average click through rate for geofenced audiences is 7.5 percent. [1]
  • By comparison, the average CTR for Facebook ads across all industries is 0.9 percent. [1]
  • The other 21 percent decreased their focus on the practice. [1]
  • Roughly, 95% of Americans own mobile phones, out of which 77% of them are smartphones. [2]
  • This campaign garnered them with a 4.69% post click conversion rate; more than three times the national average of 1.43%. [2]
  • Here’s some statistics to corroborate the fact – 40% of shoppers look for information while on the move. [2]
  • 70% of users are willing to share their location with the brandfor a quid pro quo offer. [2]
  • 60% of consumers search for local information on their smartphones. [2]
  • Of 22 eligible inperson patients, 17 hospitalizations were detected . [8]
  • The length of stay according to the application was positively correlated with the length of stay ascertained via the electronic medical record. [8]
  • The positive predictive value for an applicationreported hospitalization was 65% . [8]
  • Approximately 95% of all Americans own a cell phone, 77% of which are smartphones. [9]
  • 63% of U.S. consumers access the Internet via their mobile devices. [9]
  • 91% of smartphone users turn to their mobile devices for inspiration when in the middle of a task. [9]
  • 51% of customers say that they consistently discover new brands and products via their smartphones. [9]
  • Pew Research Center)92% of Millennials own smartphones85% of Gen Xers own smartphones67% of Baby Boomers own smartphones 92% of Millennials own smartphones. [9]
  • 85% of Gen Xers own smartphones. [9]
  • 67% of Baby Boomers own smartphones As we mentioned above, geofencing is reliant upon the use of smartphones. [9]
  • 80% of shoppers use their mobile devices inside physical stores data from Outerbox Design , 80% of shoppers surveyed said they used their phones while shopping in physical stores to search for products and compare prices. [3]
  • 51% of customers discover a new company or product while using their phone Reach Local, about 51% of smartphone users report having discovered a new brand or product while using their phone’s search capabilities. [3]
  • 77% of customers will follow through with a purchase if a CTA is included in the ad. [3]
  • Data indicates that 72% of customers will follow through with a purchase pushed to them by an ad if it has a powerful CTA. [3]
  • Inperson shopping is making a fullforce comeback this summer with a post pandemic high of 63% of consumers reporting that they feel comfortable visiting a mall. [10]
  • 80% say that they are happy to receive location. [4]
  • 70% say that they would share their location to receive something in return. [4]
  • Push notifications have a 90% opening rate, so use them with geofencing for great results!. [4]
  • Did you know that 26% of people open an app once and never use it again ?. [11]
  • Also, 78% of those who enabled push notifications on their smartphones claimed that they would disable them, or even delete the application if they were unhappy with what they received. [11]
  • According to our data, the click through rate of geofencing notifications on Android is 13.6%, which by far exceeds that of generic push notifications, which is only 2%. [11]
  • Recent studies concluded that 70% of consumers find locationbased notifications to be valuable and 53% of them are likely to engage with location. [11]
  • According to a customer experience study, 47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. [11]
  • 53% of consumers say they have received a geofence alert containing a special offer or discount and have acted on it, according to a 2018 geofencing survey. [12]
  • Another 67% say mobile alerts are always or sometimes useful. [12]
  • 72% of employees surveyed, who have used geofencing in the workplace, report a positive experience. [12]
  • Only 8% said their experience wasn’t so great. [12]
  • 76% of employees say they would feel neutral or positive if their employer decided to implement geofencing in the workplace. [12]
  • Geofencing pros Over 50% of surveyed employees say geofencing increases their efficiency on the job. [12]
  • Employees don’t mind using geofencing technology in the workplace, according to the 2018 geofencing survey. [12]
  • But some, about 17%, ran into some snafus. [12]
  • 6% said they had to abandon the technology entirely. [12]
  • A geofence can’t detect a device in the time it takes to ride a scooter across a sidewalk or differentiate between the sidewalk and the street with 100% accuracy, he said. [13]
  • After launching this campaign, Taco Bell reported a 6% increase in sales and the average order amount from the mobile app was 20% higher than in. [14]
  • Some InaccuraciesAs mentioned previously, geofencing is not 100% accurate. [14]
  • According to a press release from MarketsandMarkets, the geofencing industry is expected to grow over 27 percent by 2023, citing “technological advancements in use of spatial data and increasing applications in numerous industry verticals.”. [14]
  • As mentioned previously, geofencing is not 100% accurate. [14]
  • Free Sample Industry Trends Geofencing Market size was estimated at over USD 200 million in 2016 with a CAGR of over 28% from 2017 to 2024. [5]
  • Forecast Period2017 to 2024 Forecast Period 2017 to 2024 CAGR28% 2024. [5]
  • The industry share of geofencing is projected to witness more than 28% growth rate during 2017 to 2024. [5]

I know you want to use Geofencing Software, thus we made this list of best Geofencing Software. We also wrote about how to learn Geofencing Software and how to install Geofencing Software. Recently we wrote how to uninstall Geofencing Software for newbie users. Don’t forgot to check latest Geofencing statistics of 2023.

Reference


  1. business2community – https://www.business2community.com/marketing/what-is-geofencing-everything-you-need-to-know-about-location-based-marketing-02274287.
  2. revealmobile – https://revealmobile.com/geofence-campaign-statistics/.
  3. beaconstac – https://blog.beaconstac.com/2020/01/geofencing-marketing-guide/.
  4. usadailychronicles – https://www.usadailychronicles.com/important-geofencing-statistics-what-you-need-to-know/.
  5. trigger – https://www.trigger.digital/blog/2019/6/19/geofencing-101-what-is-geofence-marketing.
  6. gminsights – https://www.gminsights.com/industry-analysis/geofencing-market.
  7. fluidads – https://fluidads.com/article/what-is-geofencing-and-how-does-it-work/.
  8. increasily – https://increasily.com/geofencing-marketing-the-ultimate-guide-for-2021/.
  9. nih – https://pubmed.ncbi.nlm.nih.gov/28325751/.
  10. zimmercommunications – https://info.zimmercommunications.com/blog/geofencing-101-what-it-is-and-how-it-works.
  11. forbes – https://www.forbes.com/sites/forbestechcouncil/2021/07/12/location-location-location-why-geofencing-might-be-essential-for-retailers-this-summer/.
  12. plotprojects – https://www.plotprojects.com/blog/7-reasons-to-embrace-geofencing/.
  13. intuit – https://quickbooks.intuit.com/time-tracking/resources/geofencing-pros-cons/.
  14. smdp – https://www.smdp.com/primer-geofencing/185200.
  15. propellant – https://propellant.media/what-is-geofencing/.

In Conclusion

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We tried our best to provide all the Geofencing statistics on this page. Please comment below and share your opinion if we missed any Geofencing statistics.

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