Inbound Call Tracking Statistics 2023 - Everything You Need to Know

Are you looking to add Inbound Call Tracking to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Inbound Call Tracking statistics of 2023.

My team and I scanned the entire web and collected all the most useful Inbound Call Tracking stats on this page. You don’t need to check any other resource on the web for any Inbound Call Tracking statistics. All are here only 🙂

How much of an impact will Inbound Call Tracking have on your day-to-day? or the day-to-day of your business? Should you invest in Inbound Call Tracking? We will answer all your Inbound Call Tracking related questions here.

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Best Inbound Call Tracking Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 94 Inbound Call Tracking Statistics on this page 🙂

Inbound Call Tracking Benefits Statistics

  • The Total Economic Impact of Invoca Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years. [0]

Inbound Call Tracking Market Statistics

  • As per the, marketers attain a 90% higher customer retention rate through omnichannel communication than a single channel. [1]
  • Focus on the value they can deliver 96% Educate prospects about new ideas and perspectives 92% Provide valuable insight related to the prospect’s industry or market 92% Collaborate with the prospect 93% RAIN Group. [2]
  • That’s a huge percentage of B2B marketers working toward the same goal; to drive high quality leads that ultimately result in new business. [3]
  • 53% of marketers spend at least half of their budget on lead generation. [3]
  • 80% of marketers think marketing automation generates more leads. [3]
  • According to the source, marketers drive as much as 451% more leads than those who don’t use automation. [3]
  • The report found that 77% of marketers using automation software convert more leads than those that don’t use an automation tool. [3]
  • 84% of marketers use form submissions to generate leads. [3]
  • However, we also found that 36% of marketers who use form submissions as a conversion tool struggle to track them. [3]
  • 50% of marketers use phone calls as a conversion tool Inbound calls are another key way marketers can drive users to convert. [3]
  • While 50% of marketers use phone calls to drive leads, we found that 62% of those struggled to track them. [3]
  • 33% of marketers use live chat as a conversion tool Similarly for live chat, we found that 53% of marketers using the conversation tool struggled to track it. [3]
  • 95% of marketers believe they know which channel generates the most leads for their business. [3]
  • According to our marketers, 27% attributed the majority of their leads to organic search. [3]
  • 21% of marketers said that organic social generated the most leads. [3]
  • 11% of marketers said that paid search generated the most leads Competition is tough at the moment. [3]
  • 11% of marketers said the majority of their leads came from paid channels. [3]
  • 37% of marketers stated that generating high quality leads was one of their biggest challenges Marketers are up against it. [3]
  • 31% of marketers stated that tracking offline conversions was one of their biggest challenges Why are marketers struggling to track offline conversions?. [3]
  • 31% of marketers stated that proving ROI was one of their biggest challenges This isn’t surprising. [3]

Inbound Call Tracking Software Statistics

  • 29% of all businesses have installed live chat software to improve customer support and reduce the agent workload. [1]
  • The report found that 77% of marketers using automation software convert more leads than those that don’t use an automation tool. [3]

Inbound Call Tracking Latest Statistics

  • 65 percent of customers prefer to use the phone for self. [4]
  • And 60 percent of small business customers prefer to interact with brands over the phone. [4]
  • In fact, an AT&T study shows that 60% percent of callers left on hold in silence hang up. [4]
  • In fact, InsightSquared reported that 58% will never use the company again after a negative experience. [4]
  • A call blockage rate of 5 percent or under is considered to be a good standard to strive for. [4]
  • According to the Search Engine Journal, Calls to U.S. businesses from search, social, display, or other paid ad campaigns ads have grown 110 percent since 2014 — that totals about 162 calls in the US. [4]
  • Independent study Invoca delivers customers 395% ROI. [0]
  • An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months. [0]
  • Increased Call Conversions by 20% Learn how 1800GOT. [0]
  • 54% of consumers feel that companies need to develop more innovative ideas for customer engagement. [1]
  • 50% of the customers feel that there is a major need for improvements in the customer service and support offered by most companies. [1]
  • 68% of customers expect the customer service team to demonstrate empathy. [1]
  • 43% of customers prefer call centers and contact centers that offer bots to simplify customer service. [1]
  • 60% of customers are open to using AI in customer engagement as it plays a significant role in resolving customer issues promptly. [1]
  • 88% of the customers are more likely to share their online feedback about customer service experiences they’ve had. [1]
  • 86% of the customers are highly research driven and make more informed choices than they did before 2020. [1]
  • 93% of customer service teams believe that customer expectations are higher than before. [1]
  • 88% of customers expect companies to accelerate digital initiatives due to the COVID pandemic. [1]
  • 79% of the consumers believe that the experience a company provides is as important as its product or services. [1]
  • 69% of customers expect more digital and personalized experiences from companies while getting products or services. [1]
  • 44% of the customers feel that businesses need to incorporate technological solutions to make the customer’s life easier. [1]
  • Nearly 58% of consumers will end ties with a brand or business due to poor customer service. [1]
  • There’s been a 4% increase across the board in the number of businesses tracking customer satisfaction. [1]
  • 52% of the call centers monitor online reviews and social media platforms to assess customer satisfaction. [1]
  • There’s been a 6% increase in the number of companies that track NPS to measure the customer satisfaction score. [1]
  • More companies are implementing a brand advocacy program – 5% more than the previous year. [1]
  • As per the current statistic, 67% of the companies have shown tremendous growth and business potential by collecting customer feedback. [1]
  • 90% found it helpful in streamlining the call center operation. [1]
  • 48% of customer service teams feel that creating a great customer experience is their topmost priority and the key to generating more revenue. [1]
  • 45% of customer service teams believe that focusing on customer retention strategies should be their second most crucial work priority. [1]
  • 17% of customer service teams think implementing a customer feedback program is among their top 10 priorities. [1]
  • 42% of all businesses have incorporated a help desk system to improve customer experience and journey. [1]
  • 86% of those companies believe that it boosts work productivity and builds customer loyalty. [1]
  • 40% of businesses are incorporating self service functionalities like a knowledge base or FAQs section to resolve customer queries more efficiently. [1]
  • 32% of all businesses are deploying a CRM system at the call centers to boost sales and enhance relationships with existing customers. [1]
  • 28% of all businesses are using the ticketing system to streamline customer queries and facilitate better workflow. [1]
  • The 2020 Statista Report states that 87% of global organizations believe that AI will give them a competitive advantage. [1]
  • According to a 2020 Survey by Vox Media, 90% of North American businesses are likely to spend more on video conferencing in 2023 to improve the customer experience. [1]
  • The 2020 InterraIT Report reveals that 47% of organizations worldwide will use chatbots to simplify the customer journey, and around 40% will deploy virtual assistants. [1]
  • The 2021 Accenture Study on The Future Of Customer Conversation indicates AI and other emerging technologies will handle 70% of customer interactions by 2023. [1]
  • As per the 2020 Market Study, 66% of call center businesses are looking forward to investing in advanced analytics to provide a better customer journey. [1]
  • According to the Gartner Press Release 2021, organizations will adopt it more widely to reduce IT and support costs. [1]
  • More than 50% of the call centers expect the demand for artificial intelligence to grow in the next few years. [1]
  • Nearly 33% of call center employees feel that their company’s outsourcing footprint will increase in the future to tackle the problem of agent attrition. [1]
  • As per the 2021 Talkdesk Global Contact Center KPI Benchmarking Report, the average call abandonment rate of most call centers is 12%. [1]
  • As per the Zendesk Customer Experience Trends 2020 Report, nearly 60% of customers feel that a long wait time is the most frustrating aspect of any service experience. [1]
  • For example, an 80/30 call center service level means your agents try to answer 80% of all calls within 30 seconds. [1]
  • Nearly 60% of the customers agree that faster issue resolution is the most important aspect of good customer service. [1]
  • 78% of customers agree on choosing a company again – even if the company has failed to deliver in the past – if they were extremely satisfied with their customer service and empathetic approach. [1]
  • You are 4.2X more likely to get an appointment if you make a personal connection with the prospect. [2]
  • 78% of salespeople use social selling to outsell their peers. [2]
  • 31% of B2B sales professionals said that social selling allowed them to build deeper relationships with their customers. [2]
  • Sales reps who use social selling are 51% more likely to meet or exceed their quota. [2]
  • Social sellers have a larger volume of new customers (65%) and better customer conversion (46%). [2]
  • 63.4% of sales reps engaged in social selling report an increase in their company’s revenue, compared to 41.2% of non. [2]
  • 92% of buyers trust referrals from people they know. [2]
  • 73% of executives prefer to work with a sales rep referred by someone they know. [2]
  • 84% of B2B decision makers start the buying process with a referral. [2]
  • 91% of customers say they’d give referrals, but only 11% of salespeople ask for referrals. [2]
  • 62% of prospects want to hear from a sales rep when they are actively looking for a solution to solve a problem, . [2]
  • 54% of prospects want to hear from a sales rep when they have decided to buy and are selecting a company. [2]
  • Lead generation is so important that only 34% spend less than half of their budget on it. [3]
  • 27% stated organic search generated the most leads. [3]
  • However, according to a study, 80% of B2B leads come from LinkedIn. [3]
  • 14% stated referral as their best channel for lead generation. [3]
  • This is called Last Touch Attribution and gives 100% of the credit for a sale or a conversion to the last touchpoint a customer encountered. [5]
  • Even though many customers do search for information and make purchases online, statistics show that 65% of customers would rather contact a business by making a phone call. [6]
  • Phone calls have 30. [6]
  • 75% of these calls come from mobile phones. [6]
  • The same mobile local report also states that even if a mobile searcher clicks on a paid ad and goes to a mobile landing page, 52% of those website visitors will still go on to call a business. [7]
  • This study suggests that a phone call is worth between 500% to 1000% more in revenue than a web form lead. [7]

I know you want to use Inbound Call Tracking Software, thus we made this list of best Inbound Call Tracking Software. We also wrote about how to learn Inbound Call Tracking Software and how to install Inbound Call Tracking Software. Recently we wrote how to uninstall Inbound Call Tracking Software for newbie users. Don’t forgot to check latest Inbound Call Tracking statistics of 2023.


  1. invoca –
  2. timedoctor –
  3. novocall –
  4. ruleranalytics –
  5. getvoip –
  6. callrail –
  7. ascendinbound –
  8. business2community –

In Conclusion

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