Location-Based Marketing Statistics 2024 – Everything You Need to Know


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Are you looking to add Location-Based Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Location-Based Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Location-Based Marketing stats on this page. You don’t need to check any other resource on the web for any Location-Based Marketing statistics. All are here only 🙂

How much of an impact will Location-Based Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Location-Based Marketing? We will answer all your Location-Based Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Location-Based Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 124 Location-Based Marketing Statistics on this page 🙂

Location-Based Marketing Benefits Statistics

  • In a May 2019 survey mobile marketers in the United States were asked about the leading benefits of using location based marketing and 89 percent of them pointed to increased sales as the top advantage of location data use in advertising. [0]
  • Leading benefits of using location based marketing according to industry professionals in the United States as of May 2019 CharacteristicShare of respondents Exclusive Premium statistic. [0]

Location-Based Marketing Usage Statistics

  • Location data usage by marketing professionals in the U.S. 2019 Leading use cases for location data according to marketers in the U.S. 2019 U.S. companies’ mobile marketing objectives 2012. [0]
  • With the growth of mobile phone usage , mobile marketing has been growing by leaps and bounds. [1]

Location-Based Marketing Market Statistics

  • Location data continues to be an effective tool for marketers — almost 9 in 10 marketers said location based advertising and marketing resulted in higher sales, followed by growth in their customer base (86%) and higher customer engagement (84%). [2]
  • Quality of data exceeds all other features — marketers rank it twice as important as the number two and three purchase criteria, ease of use (14%) and price (12%). [2]
  • marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future. [2]
  • But with only 24% using location as a measurement tool, there is a huge, untapped opportunity for marketers to leverage location data for measurement, for offline conversion tracking, attribution and insights. [2]
  • Of the 24% of marketers using location data for measurement and attribution, 51% of those plan to increase their use of location data in the next year. [2]
  • The top channel for leveraging location data is mobile (81%), but marketers are increasingly using location data in emerging channels, including advanced TV (49%), digital outof home (47%), voice/connected speakers (45%), and automotive (28%). [2]
  • Nearly two thirds (66%). [2]
  • In a May 2019 survey mobile marketers in the United States were asked about the leading benefits of using location based marketing and 89 percent of them pointed to increased sales as the top advantage of location data use in advertising. [0]
  • Leading benefits of using location based marketing according to industry professionals in the United States as of May 2019 CharacteristicShare of respondents Exclusive Premium statistic. [0]
  • Location data usage by marketing professionals in the U.S. 2019 Leading use cases for location data according to marketers in the U.S. 2019 U.S. companies’ mobile marketing objectives 2012. [0]
  • According to BIA Advisory Services , the predicted expenditure by marketers on geo targeted campaigns for 2019 in the US alone was more than $26 billion. [3]
  • According to a study on mobile marketing, it was found that over 40% of customers, who receive marketing communications from businesses on their mobile devices, feel that the communications are neither useful nor relevant. [3]
  • According to an article on Entrepreneur , location based marketing has been found to be 20 times more effective when compared to displaying generic banner ads. [3]
  • According to MarTech Series , around 83% of marketers say they can run more successful campaigns when they use location data. [4]
  • Overall, the majority of marketers (more than 40%). [5]
  • On average, 52% of marketing budgets are now going toward LBM globally. [5]
  • FourSquare and Advertiser Perceptions conducted the “Location Data in a Marketing Lifecycle” report, and statistics suggest that above all else, marketers are now utilizing location data to identify new consumer markets (73%). [5]
  • Roughly 50 percent of marketers report that customer satisfaction is their most important metric, followed by return on marketing investment. [6]
  • As much as 90 percent of marketers believe that the recent data privacy shifts fundamentally changed how their marketing performance is measured. [6]
  • In fact, 90 percent of marketers plan to increase or maintain investments in marketing analytics while 88 percent plan to increase or maintain investments in customer data platforms. [6]
  • Roughly 80 percent of marketers report that highquality data is imperative for driving marketing led growth and customer experiences. [6]
  • Only 51 percent of marketing teams currently have employees dedicated to analytics. [6]
  • Salesforce’s report found that 98 percent of marketers emphasize the importance of having a complete, centralized view of all cross. [6]
  • Nevertheless, 71 percent continue to assess the performance of their cross channel marketing in silos. [6]
  • Besides the ability to target, key use cases for locationbased marketing cited in the survey are for increasing brand recall and driving sales at the pointof. [7]
  • Overall, the report found 52 per cent of the marketing budget is going into location based marketing , led by the North American market. [7]
  • The report found digital outofhome advertising to be the one of the top media considered, up 11 per cent yearon year in North America but also up moderately across all other markets represented. [7]
  • According to BIA Advisory Services, the predicted expenditure by marketers on geo targeted campaigns for 2019 in the US alone was more than $26 billion. [8]
  • According to a study on mobile marketing, it was found that 40% of customers who receive messages from businesses feel that communication was neither useful nor relevant. [8]
  • In addition, a study commissioned by location data company in which 80% of the marketers surveyed stated that location based marketing gets higher response rates and enhanced customer engagement than traditional forms of marketing. [8]
  • According to BIA Advisory Services, marketers will spend over $26 billion in 2019 on geotargeted campaigns. [9]
  • According to the “Global Location Trends Report” launched at SXSW, 75% of 253 global marketers, including Starbucks, BMW, and CocaCola, believe that Beacon based proximity marketing will play a crucial role in their businesses this year. [10]
  • The report also went on to reveal that all location technologies including beacons, WiFi and GPS, are set to grow by double digits – 63% of marketers plan to invest in Wi Fi, 57% in GPS, about 41% plan to invest in beacons in 2016. [10]
  • [Tweet “41% of marketers plan to invest in beacons in 2016”]. [10]
  • As per our study, the location based services market is predicted to reach USD 66.61 billion by 2026 with a CAGR of 20.0%. [11]
  • Currently , the location based services market value at USD 18.54 billion, and it is anticipated to reach USD 66.61 billion by 2026 at a CAGR of 20.0% during the forecast period. [11]
  • The global location based services market size accounted for $36.35 billion in 2020, and is expected to reach $318.64 billion in 2030, with the projected CAGR of 24.3% during the forecast period. [12]
  • As per location based services market forecast the post COVID 19, the Location based services market size was valued at $ 44.95 Billion in 2021 and is projected to reach $318.64 billion by 2030, growing at a CAGR of 23.4 % from 2020 to 2030. [12]
  • The projection of 14% growth in location based marketing indicates an increased interest in this form of advertising. [13]
  • We are all aware that social media influencer marketing is a hot trend right now; that’s why it’s not surprising that 43% of marketers are planning to increase their influencer marketing budgets. [13]
  • With the growth of mobile phone usage , mobile marketing has been growing by leaps and bounds. [1]
  • Geofencing doesn’t work if it’s simply marketing messaging that amounts to a general announcement, such as a grand opening or long term promotions like “25% Off All Week.”. [1]
  • Retailers across the country are looking to invest in location based marketing, with nearly 60 percent of retailers saying they would focus budget here in 2019. [14]
  • Privacy is a big concern for businesses who want to make the best use of location based marketing, with 59 percent of companies saying that these concerns are preventing them from moving forward with these types of applications. [14]

Location-Based Marketing Adoption Statistics

  • Meanwhile, NFC took the biggest hit to adoption, experiencing a 22 per cent drop in investments in APAC. [7]

Location-Based Marketing Latest Statistics

  • When it comes to defining data quality, accuracy (32%), precision (18%), and privacy safe methodology (13%). [2]
  • More than 8 in 10 (84%). [2]
  • The primary use of location data is for targeting (67%). [2]
  • 65% are looking for alternatives to improve advertising outcomes, even though nearly half say the ROI on ad placements with the oligopoly is higher than on other platforms. [2]
  • Almost half (46%). [2]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [0]
  • Your favourite clothing store is offering you 20% off today. [3]
  • Recent data from eMarketer shows that more than 225 million American consumers, and 94% of all millennials, now own a smartphone. [4]
  • According to eMarketer, consumers now spend more time daily on mobile devices than watching TV. [4]
  • Approximately 72% of respondents stated that their company considers LBM to be “important” or “very important,” highlighting its growing significance in the industry. [5]
  • In addition, they are leveraging it to measure and quantify their returnon investment (65%) and offer more personalized customer experiences (65%). [5]
  • Marketers who have begun using more location based data have seen improved engagement/receptiveness (48%), in addition to improved ROI (48%). [5]
  • Less than 40 percent report feeling successful in evaluating any of these metrics definitively. [6]
  • As a result, 80 per cent globally saw currently available location based services ad targeting data as valuable and 81 per cent said it was actionable. [7]
  • In APAC, the figures were 79 per cent and 81 per cent, respectively. [7]
  • Yet only 57 per cent of global respondents believed currently available LBS ad targeting data was accurate, including 53 per cent of APAC respondents. [7]
  • The fifth annual survey found 95 per cent of global companies are already using locationbased services and data to reach customers, up 10 points yearon year and 18 per cent between 2018 and 2020. [7]
  • The figure dipped to 49 per cent in APAC. [7]
  • But it’s expected to grow slightly in 2021 across APAC, led by the 28 per cent of global companies who say they’re making “significant investment” in location. [7]
  • In terms of location based technologies in use, Bluetooth technology was most prevalent globally, and 49 per cent of companies surveyed were planning to increase spend in this area in 2020. [7]
  • This was followed by beacon technology ; Wi Fi ; and GPS. [7]
  • But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration. [7]
  • The cafe owner can also make use of dynamic QR Codes that can be created using an online QR Code generator in no time, to credit extra discount, say, 15% off on their favorite latter post. [8]
  • Consumers are receptive to locationbased promotions, with 80% of them indicating that they want locationbased alerts and three quarters of consumers completing an action after receiving a notification when they arrive at a physical location. [8]
  • In fact, nearly 46% of all Google searches are seeking local information. [15]
  • 46% of all Google searches are looking for local information. [15]
  • 72% of consumers that did a local search visited a store within five miles. [15]
  • 97% of people learn more about a local company online than anywhere else. [15]
  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. [15]
  • 61% of mobile searchers are more likely to contact a local business if they have a mobile. [15]
  • 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non local searches led to a sale. [15]
  • 78% of location based mobile searches result in an offline purchase. [15]
  • “Near me” or “close by” type searches grew by more than 900% over two years. [15]
  • 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. [15]
  • By using location based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. [15]
  • Local searches result in purchases 28% of the time. [15]
  • Search result information will send 70% of consumers to a physical store. [15]
  • 92% of searchers will pick businesses on the first page of local search results. [15]
  • The ad appeared on both Facebook’s website and mobile app, reaching over 55% of the desired audience in the first week. [9]
  • Because the audience was highly targeted, the CPM cost was 35% higher, but remained 20% lower than the cost for their email list targeting. [9]
  • Here are some of the incentives identified by the study – 99.6% would share data for cash rewards – 89.3% would share data for location based discounts – 65.2% would share data for loyalty points. [10]
  • [Tweet “99.6% of consumers would share location data for cash rewards”]. [10]
  • According to the proximity mobile payments forecast from eMarketer, the total value of mobile payment transactions in the US will grow 210% in 2016. [10]
  • The campaign yielded Whole Foods a 4.69% post click conversion rate – more than three times the national average of 1.43%. [10]
  • [Tweet “How Whole Foods leveraged geoconquesting to achieve a 4.69% post. [10]
  • With the emergence COVID19, the use of location based services is likely to enable governments to address impact of social distancing and facilitate tracking patterns of movements of individuals and traffic patterns. [12]
  • This number is down from 18% in early 2012 by the way.”. [16]
  • Brands are seeing as much as a 20% increase in conversion when adding location data to their ad data. [16]
  • Today, about 67% of photos posted to the internet have an associated location. [16]
  • Fifty eight percent (58%). [16]
  • It’s actually to reinforce the fact that this means that 42% of mobile phone owners don’t have a smart phone. [16]
  • Also of note is that for the 58% that do own smart phones, 81% of those have a household income of $75,000+. [16]
  • Sixty nine percent (69%). [16]
  • Forty percent (40%). [16]
  • This same stat was less than 10% in 2002. [16]
  • Originally, global online ad spend was forecast to grow by 4% this year, but that has been updated with current trends showing growth to be closer to 4.7% growth. [13]
  • According to Zenith’s , this means online advertising will reach $329 by 2021, accounting for 49% of all global ad spend. [13]
  • Social referral to retail sites has grown by 110% over the past two years. [13]
  • Our simulations show that the proposed method achieved accuracy of 95.8% and 95.2% at 3.12% of maximum embedding rate in the single and multi. [17]
  • According to a study from Infolinks, almost 9 out of 10 people are reported to have banner blindness when it comes to digital advertising. [18]
  • In fact, these person level insights enable detailed optimizations that can quickly increase ad effectiveness by 20% or more. [18]
  • This technique, combined with sending ads to a geofenced region around their own stores, resulted in a 4.69% post click conversion rate, more than three times the industry average. [18]
  • The ads were geared at encouraging consumers to explore their own cities by driving Toyota cars, resulting in an 11.2% sales boost. [18]
  • This technique delivered a 75% increase in conversions and a 146% boost in revenue. [18]
  • [1]
  • Geofencing iscompatible with 92% of smartphones. [1]
  • 71% of consumers prefer a personalized ad experience. [1]
  • 3 out of 4 consumers complete an actionafter receiving a message when approaching a specific location 53% of shoppers visited a retailerafter receiving a location. [1]
  • Of the 36 percent that clicked on the offer , 18 percent saved the coupon and 3.6 percent returned to redeem their coupon. [1]
  • If the young woman was 30 miles away from Sephora, it’s highly unlikely she’d be keen to travel the distance just for free lipstick. [1]
  • Be more succinct and create urgency with your messaging when geofencing (e.g., Last day to get 75% off storewide!). [1]
  • These attacks harm both customers and businesses, as 64 percent of consumers say they would not shop at a business from which their data had been stolen. [14]
  • Consider these stats Almost 100 percent of consumers would share their data for cash rewards Nearly 90 percent would share this data for discounts based on location 66 percent would share data for loyalty points / programs. [14]
  • One out of every five people who viewed the page ended up going to a physical store, leading to a 680% increase in ROI. [14]
  • This campaign had a 4.69 percent conversion rate. [14]

I know you want to use Location-Based Marketing Software, thus we made this list of best Location-Based Marketing Software. We also wrote about how to learn Location-Based Marketing Software and how to install Location-Based Marketing Software. Recently we wrote how to uninstall Location-Based Marketing Software for newbie users. Don’t forgot to check latest Location-Based Marketing statistics of 2024.

Reference


  1. statista – https://www.statista.com/statistics/1040830/location-based-marketing-leading-benefits-us/.
  2. business2community – https://www.business2community.com/marketing/what-is-geofencing-everything-you-need-to-know-about-location-based-marketing-02274287.
  3. factual – https://www.factual.com/blog/factuals-2019-location-based-marketing-report/.
  4. datarade – https://about.datarade.ai/blog/location-based-marketing-advertising-trends.
  5. groundtruth – https://www.groundtruth.com/insight/location-based-marketing-101/.
  6. komarketing – https://komarketing.com/industry-news/more-than-40-of-marketers-now-using-location-based-marketing-for-targeting-4354/.
  7. alistdaily – https://www.alistdaily.com/technology/location-based-marketing-2020-report/.
  8. cmo – https://www.cmo.com.au/article/685797/report-location-based-marketing-increasingly-valuable-data-accuracy-remains-question/.
  9. wakeupdata – https://www.wakeupdata.com/blog/6-tips-to-leverage-location-based-marketing-in-2020.
  10. wordstream – https://www.wordstream.com/blog/ws/2019/06/19/location-based-marketing.
  11. beaconstac – https://blog.beaconstac.com/2016/04/4-brands-that-are-winning-at-location-based-marketing-and-how/.
  12. fortunebusinessinsights – https://www.fortunebusinessinsights.com/industry-reports/location-based-services-market-101060.
  13. alliedmarketresearch – https://www.alliedmarketresearch.com/location-based-services-market.
  14. socialmediatoday – https://www.socialmediatoday.com/news/2019-key-digital-marketing-growth-stats-infographic/558413/.
  15. marketingevolution – https://www.marketingevolution.com/knowledge-center/topic/marketing-essentials/location-based-marketing.
  16. hubspot – https://blog.hubspot.com/marketing/local-seo-stats.
  17. martech – https://martech.org/10-key-mobilelocation-based-stats-marketers-need/.
  18. sciencedirect – https://www.sciencedirect.com/science/article/pii/S0020025518309654.
  19. marketingevolution – https://www.marketingevolution.com/knowledge-center/the-increasingly-important-role-location-is-playing-in-marketing.

How Useful is Location Based Marketing

One of the key advantages of location-based marketing is its ability to provide a more personalized customer experience. By understanding where a customer is located, businesses can tailor their messaging to better meet the needs and preferences of that specific individual. For example, a retail store can send a targeted offer to a customer who is in close proximity to their brick-and-mortar location, encouraging them to visit and make a purchase.

In addition to personalization, location-based marketing also offers businesses the opportunity to reach consumers at a time when they are most likely to make a purchase. For example, a restaurant can send a promotional offer to potential customers who are nearby during the lunch hour, prompting them to stop in for a meal. This real-time marketing approach helps businesses capitalize on immediate opportunities and drive foot traffic to their physical locations.

Furthermore, location-based marketing can help businesses improve their overall marketing ROI. By targeting consumers who are in close proximity to their physical locations, businesses can reduce wasted ad spend on consumers who are outside of their target market. This can lead to a more efficient use of marketing resources and ultimately drive greater return on investment.

Another benefit of location-based marketing is its ability to drive customer engagement and loyalty. By delivering relevant and timely messages to consumers based on their location, businesses can create a more customized and meaningful interaction with their audience. This can help build stronger relationships with customers and encourage repeat business over time.

However, despite the many advantages of location-based marketing, there are some potential drawbacks to consider. One concern is the issue of privacy and consumer data protection. Collecting location data from consumers raises important ethical considerations about how that data is used and shared. Businesses must ensure that they are transparent about their data collection practices and that they are using that information in a responsible and respectful manner.

Additionally, some consumers may feel wary about the idea of businesses tracking their movements and sending targeted messages based on their location. It is important for businesses to strike a balance between providing value to customers through personalized marketing and respecting their privacy and personal boundaries.

Overall, location-based marketing offers businesses a powerful tool to connect with their target audience in a more personalized and efficient way. By leveraging the benefits of geo-targeting, businesses can drive customer engagement, improve marketing ROI, and enhance the overall customer experience. However, businesses must tread carefully to ensure that they are using location data responsibly and transparently to build trust with their customers.

In Conclusion

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We tried our best to provide all the Location-Based Marketing statistics on this page. Please comment below and share your opinion if we missed any Location-Based Marketing statistics.

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