10 Best Marketing Analytics Software of 2024 (Updated)


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Marketing Analytics Software is one of the most important software you currently need. We know!

Today’s Marketing Analytics Softwares are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.

Currently, with dozens of options available for Marketing Analytics Software in the market – finding the right Marketing Analytics Software of 2024 can be tricky.

So we spent dozens of hours researching and testing everyone we could get my hands on.

Based on our experience with the apps, here are 10 Best Marketing Analytics Software. Click on any app to learn more about why we chose it, or keep reading for more context on Marketing Analytics Software.

What is Marketing Analytics Software?

Marketing analytics software entails tools and processes that enable a company to manage, analyse, and control its marketing operations by tracking results. In a nutshell, these solutions streamline and improve a company’s marketing plans and activities. Businesses may enhance their return on investment ROI by finding efficient marketing tactics and changing campaigns to maximize conversions and sales with marketing analytics tools. Marketing analytics considers all marketing efforts, including email marketing, social media, digital advertising, and web analytics, across all channels and audiences. Typically, marketing analytics software is sold as a stand-alone product. These products get campaign data by integrating with a company’s marketing technology stack, which includes marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation software, have reporting features built in. Some companies prefer to use analytics platforms or embedded business intelligence software instead, which can provide insights into company data from a variety of other sources in addition to marketing data. Marketing analytics solutions source data from marketing tools, and their core functionality is to analyze marketing campaign oriented information. A product must meet certain criteria to be considered for inclusion in the Marketing Analytics category. Gather information about marketing initiatives that were run across a number of media outlets. To determine the outcomes of marketing efforts and targeted audiences, keep an eye on them. Analyze the outcomes of marketing efforts and assemble statistics. Users can get marketing data by integrating with sales marketing and other analytics software. Analyze the results of marketing campaigns using an analytics dashboard or comparable visualization.

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10 Best Marketing Analytics Software

1
HubSpot Marketing Hub

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The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

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2
Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: – Over 200 million unique domains monitored for 142 geo databases – Over 41 trillion backlinks – 20 billion keywords – Over 7 million users who have tried Semrush .

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3
Insider

Insider’s Multichannel Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, Insider Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider has been recently featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software and Personalization Grids with a 4.7/5 rating based on 100% user reviews, 16 quarters in a row. Insider has 25 offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Indianapolis, New York, São Paulo, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Amsterdam, Ankara, and Kuala Lumpur. Some of the most prestigious Fortune 500 companies and top brands in retail, automotive and travel across the globe use Insider to deliver AI-backed personalized experiences. Helping the world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 800 businesses across various industries including UNIQLO, Singapore Airlines, Virgin, Toyota, New Balance, IKEA, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Allianz, BBVA, Dominos, Avon, and CNN. .

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4
Emarsys

Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com .

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5
CleverTap

CleverTap is the modern, integrated, Retention Cloud that empowers digital consumer brands increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified, deep data layer, AI/ML powered insights & automation. Our patent pending ARC Engine, was invented to solve for scale, speed and security, which combined with unlimited data storage is the secret sauce to retention success. With CleverTap, you have a powerful suite of features and capabilities, including – Real-time analytics to uncover user trends and track behaviors – Actionable segments to perfect your targeting – Visually rich way to build and deliver omnichannel campaigns in seconds – Omnichannel engagement channels across mobile, web, and the in-app experience – Purpose-built tools for optimizing all of your campaigns Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! CleverTap, backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, is headquartered in Mountain View, California with offices in Mumbai, Singapore, and Dubai. The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days. .

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6
SproutLoud

SproutLoud, an industry leader in Distributed Marketing, makes local marketing easy and delivers measurable results for category-leading brands and their local resellers. Built to increase brand sales through dealers, distributors, agents, brokers, retailers, branches, franchisees, and multi-locations, SproutLoud’s Through Channel Marketing Automation technology spans marketing resource management, ad building, landing page building, campaign execution, local SEO, Co-Op Marketing funds management, partner engagement, and marketing analytics, as the all-in-one platform for brand-to-local marketing. .

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7
OWOX BI

OWOX BI is all-in-one marketing analytics service that merges data from disparate systems, evaluates the performance of advertising campaigns and quickly builds the reports you need. Data collection With the help of OWOX BI you’ll be able to create data streams from your advertising services to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics and you’ll get reports on all campaigns in the familiar Google Analytics interface. Automated actionable reporting OWOX BI combines data from your site, advertising services, and CRM so you can build reports without developers and without knowledge of SQL or use out-of-the-box templates from OWOX BI. OWOX BI helps find insights to attract customers, increase advertising efficiency, and reduce costs. Company Website www.owox.com .

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8
CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to boost success and sustain growth. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. Often overlooked by other marketing tools or analytics platforms, we see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers achieve better outcomes. CallRail’s leads-focused analytics platform brings clarity to our customer’s digital marketing efforts. We work within their existing workflow, help them improve their spends quickly, and provide tools that are beautiful, intuitive and helpful. Our platform is powered by a team of passionate and hardworking leaders and contributors. We put our customers first and are dedicated to working on what makes sense for them and doing that well. They have the answers, we’re the force multiplier. .

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9
MoEngage

MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, SMS, web push, on-site messaging, Facebook Audiences, in-app messaging, app inbox cards, and connectors to other technologies. With AI-powered automation and optimization, brands can analyze audience behavior, segment the right audiences, and engage consumers with personalized communication at every touchpoint across their lifecycle. Forrester recognized MoEngage as a “Strong Performer” in the latest Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report. Read more: https://www.moengage.com/blog/strong-performer-in-forrester-wave-report-cccm-2021 MoEngage offers Marketers / Product Managers: – Enterprise-grade security and compliance with international protocols. – Customer experience personalization at scale. – Ongoing innovation when compared with the competition. – Smooth implementation, integration, and ease of use. – Seamless integration with CRM and other tools in martech stack. – To run campaigns, derive razor-sharp insights and act on them without switching tabs and dashboards – Scalability and reliability with 500 million monthly active users, 50 billion messages sent every month, and 65 billion events processed every month. .

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10
TapClicks

TapClicks, Inc. delivers a complete digital marketing reporting and analytics platform built to answer the needs of digital agencies, media companies, and enterprises. Our flagship product, TapAnalytics, consolidates marketing campaign data and performance metrics into a unified dashboard, complete with automated reporting and analytics. The TapClicks Suite provides a complete view of marketing activities – empowering organizations to make insightful decisions. TapAnalytics marketing analytics and reporting dashboard is a cost-effective, cloud-based solution. TapAnalytics customers benefit from ease of use, scalability, and proven ROI. This unified reporting and analytics dashboard seamlessly connects to over 200 services. -Easily manage thousands of clients in a single dashboard. -Get high-level agency views and custom client views. Provide transparency to your end clients with custom client views. -Utilize white labeling features to add a high touch finish designed to meet each client’s needs. -Get scoring and real-time analytics across all campaigns. Scoring uses sophisticated algorithms to optimize campaign performance and discover actionable insights. -Bring your data to life with data visualization; interactive timelines, pie-charts, geo-mapping, text widgets, and more. -Be the first to know when a campaign needs attention and make executive decisions through alerts. -Save time utilizing auto-scheduled reporting. Send automated email reports in HTML, PDF, and Excel formats. -Agency-Specific Integrations; more than 200 integrations that cater to the needs of agencies of all sizes. .

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What is the Best Marketing Analytics Software?

Here are our top picks for the Best Marketing Analytics Software to try this year.

How to Choose Best Marketing Analytics Software?

Using a marketing analytics software to analyze your sales data is important for your business. However, if your software doesn’t fit your needs, it could be difficult to use it. If you need to integrate it with a CRM system, you should avoid such a solution. Such integration will lead to messes and could even cause issues. Furthermore, it’s impossible to ensure the best results with a complicated tool, so you should choose an easy-to-use one.

Privy: This software enables your business to turn more prospects into customers through targeted ads. The software will sync your website with HubSpot to nurture new leads and convert them into customers. It has an integration with Intercom, which will allow you to access your data from any device. With the help of this program, you can easily monitor and analyze your entire marketing funnel. You can also use the data to improve customer service and improve your business.

Demand Sage: This software brings your HubSpot data into Google Sheets, and provides customizable reports that can help you understand your sales and marketing success. Its one-click sync feature and flexible reporting features make it easy to create reports that fit your business’s needs. In addition, you can create records-level reports and create any type of view. If you’re worried about security, you can always opt for the free version of Demand Sage.

HubSpot: HubSpot’s integration with Demand Sage will allow you to use the marketing analytics data from your HubSpot website. The software is designed for businesses that want to make more money and convert more prospects into customers. With its flexible reporting and one-click data sync, it’s easy to understand your marketing and sales success. This software also syncs your HubSpot account and can even sync with Front, a collaborative inbox.

There are many options available for marketing analytics. Semrush is a popular tool for search engine optimization. It lets you monitor your competitors and improve your SEO strategy. Its main function is to monitor the performance of your website. If you want to track your keyword performance, you can use SEMrush. It’s also a useful marketing analytics software for mobile applications. The software’s dashboards can help you analyze the success of your website and your marketing campaigns.

A good marketing analytics software should offer you comprehensive reporting and analysis. For example, you should consider a tool that offers an integrated content management platform. If you’re interested in using a tool for managing your website, SEMrush is a top option. Its dashboard lets you view a large variety of data, including your competition’s. You can choose from several packages depending on your needs. You can select one that offers the best features for your business.

There are many different types of marketing analytics software. You can use BI software to track your website’s performance. For example, SEMrush tracks your website’s Google rankings, while Quest offers a social media insights dashboard. Using a CRM tool for marketing data analysis is another good option. Its analytics feature allows you to look at data across multiple platforms and analyze how each one affects your business.

Marketers can use a marketing analytics software to analyze their campaigns and content. In addition to helping them improve their content and improve their conversions, these tools can also enhance their intelligence gathering capabilities. If you’re looking for a solution for your company, the best option is to choose a platform that is flexible and has the features that your business needs. Once you’ve chosen the right platform, it’s time to choose a solution that fits your needs and your budget.

A good marketing analytics software should have clear, actionable data visualizations and be easy to use. It should also be easy to integrate with other systems. Lastly, the software should be flexible and allow you to create your own dashboards and share your insights with others. This makes the best use of your investment in marketing analytics. A great software will not only give you actionable information on your campaign, but will help you improve your content as well.

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FAQ’s

What Is Marketing Analytics Software?

Marketing analytics software is a computer software that is used to measure the effectiveness of marketing campaigns. It is a set of computer programs that are used to aggregate and analyze data to help marketers understand how consumers are responding to their marketing campaigns.

Are There Any Free Marketing Analytics Software?

“Are there any free marketing analytics software?”If you are looking for a free marketing analytics software, you are in luck. There are many free marketing analytics software available to you.The most popular free marketing analytics software is Google Analytics.

Is Marketing Analytics Software Easy To Learn?

Marketing analytics software is not an easy to learn software. There are a lot of different metrics that you have to understand to be able to use the software. The software is not intuitive and the learning curve is steep.

Is Marketing Analytics Software Worth It?

A lot of people are wondering if marketing analytics software is worth it. So we’re going to answer that question. The answer is a resounding yes. Marketing analytics software is worth it because it will help you get a better idea of what your customers want.

What Can Marketing Analytics Software Do?

Marketing analytics software can produce a plethora of reports that can help you understand your customers and how they are engaging with your brand. Marketers can use these reports to make data-driven decisions about their marketing campaigns.

How To Use Marketing Analytics Software Effectively?

Marketing analytics software is a must-have for any business. It can be used to collect and analyze data on your customers, your products, and your competitors. It can help you make better decisions about your marketing strategy.

I know you want to use Marketing Analytics Software, thus we made this list of best Marketing Analytics Software. We also wrote about how to learn Marketing Analytics Software and how to install Marketing Analytics Software. Recently we wrote how to uninstall Marketing Analytics Software for newbie users. Don’t forgot to check latest Marketing Analytics statistics of 2024.

In the ever-evolving world of business, possessing the ability to make informed decisions is vital for success. With the advent of technology, specifically marketing analytics software, the playing field has been leveled to a great extent. These software solutions have become paramount to organizations across industries, empowering them to gain invaluable insights, make data-driven decisions, and outshine their competition. So, why exactly are marketing analytics software so important?

First and foremost, marketing analytics software enables businesses to comprehend their customers better than ever before. By collecting, analyzing, and interpreting vast amounts of data, organizations can gain a comprehensive understanding of consumer preferences, behaviors, and needs. This knowledge allows companies to tailor their marketing strategies and campaigns to truly resonate with their target audience. Consequently, the precise pinpointing of consumer segments results in more efficient spending, better customer engagement, and ultimately, higher conversion rates.

Additionally, marketing analytics software functions as an exceptional monitoring tool, providing businesses with a real-time, 360-degree view of their overall marketing performance. With this level of granularity, companies can identify which marketing channels, campaigns, or tactics are yielding the best return on investment (ROI). Consequently, they can allocate their resources more strategically, proactively adapt marketing initiatives, and achieve optimal results.

One of the most fascinating aspects of marketing analytics software is its ability to unlock the power of social media. In today’s digitally-dependent age, platforms like Facebook, Instagram, and Twitter serve as vast gold mines of consumer insights. Marketing analytics software harnesses these social media spaces, enabling companies to gather data on consumer sentiment, engagement levels, and brand perception. Armed with this knowledge, organizations can refine their marketing messages, tailor promotions, and engage in effective customer relationship management. Ultimately, these activities contribute to fostering meaningful, long-lasting brand-consumer relationships.

Moreover, marketing analytics offers the indispensable advantage of evaluating the competitive landscape. This software allows organizations to keep a close eye on their rivals, analyzing how they position themselves, communicate their message, and engage with their audience. Armed with this intelligence, businesses can adjust their own strategies to differentiate themselves in the market. By staying one step ahead of the competition, organizations are better equipped to capture market share, attract new customers, and solidify their position within the industry.

Lastly, marketing analytics software fosters a culture of accountability and enables evidence-based decision making within organizations. By basing decisions on accurate and reliable data, rather than subjective opinions or gut feelings, businesses can significantly reduce their risk of misguided actions. Furthermore, marketing analytics software allows for data-driven, objective performance evaluations, facilitating accurate forecasting, goal setting, and assessment of return on investment (ROI). In turn, this contributes to strengthening overall corporate governance and driving responsible decision-making processes within organizations.

In an era profoundly shaped by rapid technological advancements, organizations can no longer rely solely on intuition or general market knowledge. Marketing analytics software has emerged as an indispensable tool, empowering businesses to harness the power of data and drive remarkable results. Through its ability to refine targeting strategies, enhance monitoring mechanisms, leverage social media insights, analyze the competition, and enhance decision-making processes, marketing analytics software has revolutionized the way in which businesses approach marketing. With all these advantages at hand, it is without a doubt that marketing analytics software have transformed into a fundamental pillar of modern-day marketing strategies.

Why Marketing Analytics Software Are So Important

One of the primary reasons why marketing analytics software is so important is its ability to provide deep insights into consumer behavior. By tracking and analyzing various metrics such as website traffic, social media engagement, email open rates, and conversion rates, marketers can gain valuable insights into how consumers are interacting with their brand and their products. This information allows businesses to understand their target audience better, tailor their marketing messages more effectively, and make data-driven decisions to improve their overall marketing strategy.

Furthermore, marketing analytics software plays a crucial role in measuring the effectiveness of marketing campaigns. By tracking key performance indicators (KPIs) such as ROI, customer acquisition cost, and customer lifetime value, businesses can evaluate the success of their marketing efforts and make necessary adjustments to optimize their return on investment. This data-driven approach to marketing allows businesses to focus their resources on the strategies that are proven to deliver results and eliminate or modify tactics that are not performing as expected.

In addition, marketing analytics software enables businesses to track and analyze their competitors’ strategies. By monitoring competitors’ online presence, social media engagement, and advertising efforts, businesses can gain valuable insights into market trends, consumer preferences, and emerging opportunities. This competitive intelligence allows businesses to stay ahead of the curve, anticipate changes in the market, and develop more effective marketing campaigns to attract and retain customers.

Another key benefit of marketing analytics software is its ability to enhance customer engagement and personalization. By segmenting customers based on their behavior, preferences, and demographics, businesses can deliver personalized marketing messages and offers that resonate with their target audience. This level of personalization not only enhances the customer experience but also increases customer loyalty and retention, leading to long-term business success.

Moreover, marketing analytics software provides businesses with the tools they need to optimize their marketing budget and resources. By identifying high-performing marketing channels, campaigns, and strategies, businesses can allocate their resources more effectively to maximize their impact and drive better results. This data-driven approach to marketing allows businesses to make informed decisions about where to invest their marketing dollars and avoid wasting money on ineffective tactics.

In conclusion, marketing analytics software has become an essential tool for businesses looking to thrive in today’s competitive and ever-evolving marketing landscape. By providing valuable insights into consumer behavior, measuring the effectiveness of marketing campaigns, tracking competitors’ strategies, enhancing customer engagement, and optimizing marketing budgets, marketing analytics software empowers businesses to make informed decisions, drive results, and achieve sustainable growth. Investing in marketing analytics software is not only a smart business decision but a necessary one for businesses looking to stay ahead of the curve and succeed in today’s digital age.

In Conclusion

Choosing the best Marketing Analytics Software is not a difficult task when you have all the details and requirements. Most of the above-mentioned Marketing Analytics Software have impressive and user-friendly features.

Now, it is up to you which software you’d pick up that meets your requirements.

Consider the effectiveness and efficiency of each Marketing Analytics Software, including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Marketing Analytics Software of 2024. See which will give a great deal.

If you still have questions about choosing the best Marketing Analytics Software, leave a comment below. I’d love to assist you.

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