Marketing Analytics Statistics 2024 - Everything You Need to Know

Are you looking to add Marketing Analytics to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Marketing Analytics statistics of 2024.

My team and I scanned the entire web and collected all the most useful Marketing Analytics stats on this page. You don’t need to check any other resource on the web for any Marketing Analytics statistics. All are here only 🙂

How much of an impact will Marketing Analytics have on your day-to-day? or the day-to-day of your business? Should you invest in Marketing Analytics? We will answer all your Marketing Analytics related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Marketing Analytics Statistics

Best Marketing Analytics Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 125 Marketing Analytics Statistics on this page 🙂

Marketing Analytics Usage Statistics

Millennials continue to drive social media usage with 90.4 percent of Millennials being active on social media in 2019, followed by 77.5 percent of Generation X, and 48.2 percent of Baby Boomers. ^[0]

Marketing Analytics Market Statistics

Here’s a few statistics to demonstrate the potential of marketing over search engines 85.4 percent of internet users search for information online at least once per month. ^[0]
Google owns just under 92 percent of the global search engine market. ^[0]
81 percent of marketers say they expect to be competing largely or entirely on the basis of customer experience in the next two years. ^[0]
86 percent of B2C marketers say content marketing is key to their strategy. ^[0]
72 percent of marketers say that content marketing increases engagement and leads. ^[0]
31 percent of marketers use video messaging in nurture campaigns. ^[0]
About 3 out of every 4 marketing leaders surveyed base decisions on data analytics. ^[0]
When surveyed, 32 percent of marketers identified marketing analytics and competitive insights as the most important factors in supporting their marketing strategies over the last 18 months. ^[0]
Marketing analytics is the top investment for marketers, raking up 16 percent of their annual budgets. ^[0]
Although many organizations are realizing the value of marketing analytics, 37 percent of marketers say that proving their value is one of their top three biggest challenges. ^[0]
As of 2020, the use of analytics in marketing was 52.7 percent. ^[0]
Leaders are 53% more likely to think machine learning assists marketing teams in evaluating data to understand consumer intent. ^[0]
35 percent of marketers state they do not have the quantitative tools to demonstrate the impact of spend on company performance. ^[0]
54 percent of organizations state data quality and completeness is the biggest challenge with data. ^[0]
57 percent of marketers are incorrectly interpreting data and likely getting incorrect results. ^[0]
9 percent of marketers rate their company’s understanding of data driven attribution as excellent.29 percent rank their understanding as good.27 percent are neutral.12 percent rate it as very poor.22 percent rate it below average. ^[0]
44 percent of marketing professionals plan to implement multi touch attribution in the next year. ^[0]
66 percent of marketers agree on the importance of data analytics and 63 percent agree that data literacy is important. ^[0]
These positions are also difficult to fill, with over one third of marketers citing data analysis as one of the hardest positions to recruit. ^[0]
Additionally, over half of marketers worldwide. ^[0]
About 1 out of every 4 marketing dollars is spent on paid media. ^[0]
Though direct response campaigns are easier to measure in terms of value to the organization – marketing teams should keep these brand building stats in mind 64 percent of customers with a brand relationship claim aligned values as the reason. ^[0]
Building purpose into your brand can have a big payoff, with purpose driven brands outperforming the stock market by 120 percent. ^[0]
58 percent of marketers believe that brand plays a critical role when making a purchase decision for prospects. ^[0]
35 percent of marketers face challenges when managing their brand worldwide. ^[0]
35 percent of marketers also struggle with keeping their brand relevant. ^[0]
Nearly 50 percent of marketers plan to send more email in the next 3. ^[0]
For every $1 marketers spend on email marketing, they receive $42 in return 78 percent of marketers say list segmentation is a marketing automation feature they can’t live without. ^[0]
97 percent of organizations use Facebook for content marketing. ^[0]
It is expected that mobile commerce will take a market share of ecommerce of 72.9 percent by 2021. ^[0]
Paid search represents about 39 percent of a business’s total marketing budget. ^[0]
In February 2020, responding marketers from the United States said that 37.7 percent of their projects used marketing analytics in order to help in making an informed decision. ^[1]
Share of projects using marketing analytics before a decision is made according to CMOs in the United States from February 2012 to February 2020 CharacteristicShare Exclusive Premium statistic. ^[1]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[2]
64% of SEO marketers call mobile optimization an effective investment. ^[2]
Sophisticated marketers who deploy 5 or more tools in a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing programs. ^[3]
Leaders are 1.7X as likely as laggards to strongly agree that increased adoption of automation and machine learning in marketing and media improves targeting, personalization, and optimized budgeting. ^[3]
We’ve earned over 785 client testimonials over the years from the businesses we’ve partnered with, proving that we know how to craft campaigns our clients love.28% of marketerssay. ^[4]
28% of marketerssay their marketing analytics data helps them to measure the performance of their campaigns more effectively. ^[4]
Most businesses don’t use science based marketing and 95% of them fail. ^[5]
About 57% of marketing research analysts have a bachelor’s degree and 39% have a master’s degree, according to O*NET OnLine. ^[6]
The demand for market research analysts is projected to grow 22% from 2020 to 2030, a higher rate than the average for all occupations, according to the Bureau of Labor Statistics. ^[6]
The annual median salary for market research analysts was $65,810 in 2020, according to the BLS. ^[6]
According to the BLS, the projected growth for marketing analysts is 22% between 2020. ^[6]
You could tell your CFO that content brings in customers, or you could tell them that 72 percent of marketers believe that content increases customer engagement. ^[7]

Marketing Analytics Adoption Statistics

Leaders are 1.7x more likely to agree that adoption of machine learning and automation improves targeting, spend optimization, and personalization. ^[0]
Leaders are 1.7X as likely as laggards to strongly agree that increased adoption of automation and machine learning in marketing and media improves targeting, personalization, and optimized budgeting. ^[3]

Marketing Analytics Latest Statistics

The next biggest global search engines are Bing and Baidu. ^[0]
More than 60 percent of Google searches originate from mobile devices DuckDuckGo, a privacy centered search engine, saw traffic increase by 107 percent between October 2019 and October 2021. ^[0]
38 percent of US based Bing users have a household income of more than $100,000. ^[0]
92.3 percent of smartphone owners use their phone to search online. ^[0]
Research has estimated that 70 percent US paid search impressions and clicks occurred on mobile devices. ^[0]
Before buying in store, 70 percent of smartphone owners use their device to conduct further research. ^[0]
49 percent of product searches begin on Amazon, and 36 percent begin on Google. ^[0]
Google Shopping ads account for 76 percent of retail search ad spend, and 85.3 percent of all clicks,. ^[0]
Online shoppers are 80 percent more likely to visit a brickand mortar store if they can check their inventory online. ^[0]
88 percent of mobile users who search for a store on Google Maps visit a related store within a week – and 76% visit within a week. ^[0]
28 percent of “nearby” or “near me” searches end in a purchase. ^[0]
72 percent of people with a voiceactivated speaker say that voice search has become a dayto. ^[0]
27 percent of the global online population uses mobile voice search. ^[0]
Experts estimate that at least 50 percent of consumers will use voice search by 2024. ^[0]
86 percent of consumers are willing to pay more for a better customer experience. ^[0]
In 2017, about 20 percent of CX programs fell below customer expectations. ^[0]
In 2019, 96 percent of organizations met or exceeded consumer expectations. ^[0]
3 out of 4 CX leaders note that they have seen a positive correlation between customer satisfaction and business objectives. ^[0]
In 2017, only 47 percent of survey respondents expected their budgets to increase for customer experience. ^[0]
In 2019, that number has risen to 74 percent. ^[0]
Consumers are inclined to switch brands to those that speak to their needs – with 52 percent stating they would switch brands if they were not getting custom messages and offerings. ^[0]
38 percent of consumers state that they are more loyal now than they were two years ago – 57 percent say they would switch to a competitor if they provided a better experience. ^[0]
63 percent of businesses don’t have a documented content strategy. ^[0]
70 percent of organizations list blog content as one of the top 5 content channels. ^[0]
41 percent of nurture campaigns feature thought leadership blog posts. ^[0]
82.8 percent of internet users view digital videos at least once per month. ^[0]
71.1 percent of internet users listen to digital audio content at least once per month. ^[0]
Webinars are used in 48 percent of nurture campaigns. ^[0]
Leaders are 2.3x as likely to leverage automation to manage campaign budgets and bids across multiple media channels in real time. ^[0]
Leaders are 1.5x as likely to apply their digital measurement learnings to digital campaigns and investments in real time. ^[0]
47 percent of new data records have atleast one critical error. ^[0]
Only 3 percent of executives found that their departments data fell within the acceptable range of data quality. ^[0]
This year’s Marketing Data and Analytics Survey from Gartner found that 37 percent of respondents consider the amount of time spent manually pulling and preparing data to be a hinderance to team success. ^[0]
68 percent say improving the measurability of ROI is a top priority when it comes to data. ^[0]
29 percent rank their understanding as good.27 percent are neutral.12 percent rate it as very poor.22 percent rate it below average. ^[0]
29 percent rank their understanding as good. ^[0]
12 percent rate it as very poor. ^[0]
22 percent rate it below average. ^[0]
In almost half of organizations , data scientists are performing more basic tasks than data analysis. ^[0]
Only 16 percent of CMOs would increase offline media spend if the economy was uncertain, while 32 percent of CMOs would decrease their spend. ^[0]
56 percent of customers are more loyal to brands that align with their values, or “get them.”. ^[0]
Forrester discovered that emotional resonance is important for branding, with 50 percent of branding derived from its ability to resonate with users. ^[0]
About 66 percent of Millennials and Gen Z prefer brands that have a mission statement or stand for something. ^[0]
Marketers are spending 15.9 percent of their advertising budget on branding, making it their largest campaign. ^[0]
90.9 percent of all internet users send an email at least once a month. ^[0]
Emails reach 85 percent of the people they are sent to and have an open rate of 22.86 percent and click through rate of 3.71 percent. ^[0]
75 percent of B2B buyers and 84 percent of C suite executives say they use social media to make purchasing decisions. ^[0]
TikTok users engage 15 percent more often than users on other social media platforms. ^[0]
50 percent of nurture campaigns feature social media. ^[0]
Roughly 9 percent of people say they use voice technology to shop once a week or more frequently. ^[0]
eCommerce is expected to account for 17.5 percent of total global retail sales by 2021 More than two thirds of e commerce website traffic comes from Google, with 43% coming from organic and 26% coming from CPC. ^[0]
65 percent of consumers look up price comparison information for a product while shopping in store, and 49 percent look at online reviews before making a purchase. ^[0]
Mobile devices account for 69 percent of all clicks on Google Ads. ^[0]
When surveyed, 28 percent of internet users say they’ve found new products or services through paid ads. ^[0]
74 percent of brands cite payper click advertising as a primary business driver. ^[0]
58 percent of millennials report making a purchase based on an online ad. ^[0]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[1]
The projected percent change in employment from 2020 to 2030. ^[8]
The average growth rate for all occupations is 8 percent. ^[8]
The percent change of employment for each occupation from 2020 to 2030. ^[8]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[2]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[2]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[2]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[2]
The highest bounce rates are on social (45%) followed by direct (44%). ^[2]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[2]
Interestingly, this trend is set to continue, with the Ericsson Mobility Report smartphone analytics predicting a 25% increase in mobile traffic by 2025. ^[9]
Percentage of consumers using mobile devices Q3. ^[9]
Notably, more 25% of today’s global smartphone users are in China, with the Asian Pacific making up 55% of global smartphone users. ^[9]
In January 2021, Datareportal recorded 5.22 billion unique mobile users, making up 66.6% of the global population. ^[9]
In fact, the number of social media users has increased by more than 13 percent over the past 12 months. ^[9]
The top categories for mobile access are coupons/incentives, dating, social media, and weather all with above 80% mobile. ^[9]
Ericson Mobility Report 2020 found video currently accounts for 63% of mobile traffic. ^[9]
For example, in a study involving districts known for strong data use, 48% of teachers had difficulty posing questions prompted by data, 36% did not comprehend given data, and 52% incorrectly interpreted data. ^[10]
80% of entrepreneurs fail in the first 18 months, according to a Forbes article. ^[5]
The top 10% of analysts earned more than $127,410, while the bottom 10% earned less than $35,380. ^[6]
The result was an 85% decrease in CPA and 18X conversion rate improvement. ^[11]

I know you want to use Marketing Analytics Software, thus we made this list of best Marketing Analytics Software. We also wrote about how to learn Marketing Analytics Software and how to install Marketing Analytics Software. Recently we wrote how to uninstall Marketing Analytics Software for newbie users. Don’t forgot to check latest Marketing Analytics statistics of 2024.

Reference

marketingevolution – https://www.marketingevolution.com/knowledge-center/50plus-data-driven-marketing-and-personalization-stats-marketers-need-to-know.
statista – https://www.statista.com/statistics/453658/marketing-analytics-use-usa/.
hubspot – https://www.hubspot.com/marketing-statistics.
thinkwithgoogle – https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/marketing-analytics-performance-statistics/.
webfx – https://www.webfx.com/analytics/statistics/.
amazon – https://www.amazon.com/Marketing-Models-Multivariate-Statistics-Analytics/dp/1502901870.
mastersindatascience – https://www.mastersindatascience.org/careers/marketing-analyst/.
mailchimp – https://mailchimp.com/marketing-glossary/marketing-analytics/.
bls – https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm.
smartinsights – https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/.
wikipedia – https://en.wikipedia.org/wiki/Analytics.
google – https://marketingplatform.google.com/about/analytics/.

How Useful is Marketing Analytics

At its core, marketing analytics serves as a vital tool for businesses of all sizes to gain insights into consumer behavior, preferences, and trends. By analyzing data from various sources such as social media, email campaigns, website traffic, and customer interactions, companies can tailor their marketing strategies to target the right audience at the right time with the right message.

One of the key benefits of marketing analytics is the ability to track and measure the ROI of marketing campaigns. By implementing tracking mechanisms, businesses can assess which channels are driving the most engagement and conversions, allowing them to allocate resources effectively and optimize their marketing spend. This data-driven approach enables companies to make informed decisions about where to invest their marketing efforts for the greatest impact.

Additionally, marketing analytics can help businesses identify new opportunities and market trends that may have otherwise gone unnoticed. By analyzing customer data and behavior patterns, companies can uncover insights that lead to innovative product ideas, new target audiences, and strategic partnerships. This proactive approach to data analysis enables businesses to stay ahead of the curve and capitalize on emerging trends before their competitors.

Furthermore, marketing analytics can also be used to improve customer engagement and loyalty. By leveraging data to personalize marketing messages and offers, companies can create more meaningful interactions with their target audience, leading to increased customer satisfaction and brand loyalty. This personalization can also drive higher conversion rates and customer retention, ultimately fostering long-term relationships with customers.

However, despite the many benefits of marketing analytics, it is important to acknowledge its limitations. While data analysis can provide valuable insights, it is ultimately up to human interpretation and decision-making to translate that data into actionable strategies. Additionally, businesses must ensure they are collecting accurate and relevant data to avoid drawing incorrect conclusions or making misguided decisions based on flawed data.

Overall, marketing analytics can be an invaluable resource for businesses looking to enhance their marketing efforts, improve customer engagement, and drive growth. By leveraging the power of data analysis and technology, companies can gain a competitive edge in today’s saturated marketplace. However, it is crucial for businesses to approach marketing analytics with a strategic mindset, focusing on data accuracy, interpretation, and implementation to truly unlock its full potential.

In Conclusion

Be it Marketing Analytics benefits statistics, Marketing Analytics usage statistics, Marketing Analytics productivity statistics, Marketing Analytics adoption statistics, Marketing Analytics roi statistics, Marketing Analytics market statistics, statistics on use of Marketing Analytics, Marketing Analytics analytics statistics, statistics of companies that use Marketing Analytics, statistics small businesses using Marketing Analytics, top Marketing Analytics systems usa statistics, Marketing Analytics software market statistics, statistics dissatisfied with Marketing Analytics, statistics of businesses using Marketing Analytics, Marketing Analytics key statistics, Marketing Analytics systems statistics, nonprofit Marketing Analytics statistics, Marketing Analytics failure statistics, top Marketing Analytics statistics, best Marketing Analytics statistics, Marketing Analytics statistics small business, Marketing Analytics statistics 2024, Marketing Analytics statistics 2021, Marketing Analytics statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the Marketing Analytics statistics on this page. Please comment below and share your opinion if we missed any Marketing Analytics statistics.

Marketing Analytics Statistics 2024 – Everything You Need to Know