Today’s Marketing Automation Softwares are incredibly versatile, and because of strong competition, have remained a relatively low-cost investment for most.
Currently, with dozens of options available for Marketing Automation Software in the market – finding the right Marketing Automation Software of 2024 can be tricky.
So we spent dozens of hours researching and testing everyone we could get my hands on.
Based on our experience with the apps, here are 10 Best Marketing Automation Software. Click on any app to learn more about why we chose it, or keep reading for more context on Marketing Automation Software.
On this page, you’ll learn about the following:
What is Marketing Automation Software?
Marketing automation software streamlines marketing workflows and measures the results of marketing initiatives by automating marketing actions or tasks. These solutions enable marketers build segmented, tailored, and timely marketing experiences for clients or prospects by providing a central marketing database for all marketing information and interactions. These platforms offer automation capabilities in a variety of marketing areas, including email, social media lead generation, direct mail, and digital advertising. The availability of analytics features to determine the success of an entire campaign across segments and channels is a major component of marketing automation solutions. These tools track how campaigns affect marketing team KPIs and campaign ROI, as well as how campaigns affect corporate income. Victoria Blackwell’s Buyer’s Guide and Category Research
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10 Best Marketing Automation Software
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The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments. Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.
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ActiveCampaign’s category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign’s customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month. ActiveCampaign was built on the idea that an excellent customer experience must go beyond the traditional marketing touchpoints, like email. Delivering a personalized, high-touch experience is easy in the very beginning, but as a business grows— adding channels, additional teams, locations, customer segments, etc.— the complexity of managing relationships is too much, and that personalized connection doesn’t scale (this is why we’ve all received sales emails for products we already own, been asked to review a product we returned, or had disjointed experiences across success reps while trying to resolve a support ticket, etc.) This is why email marketing, marketing automation, service and support tools, and CRMs end up wasting time for organizations instead of supporting their growth. With ActiveCampaign, and the customer experience automation (CXA) category, we are removing the silos between data sources, communication channels, and teams, and helping businesses scale their 1-1 personal customer relationships through connected experiences that span the customer lifecycle. This enables businesses to automate a truly personalized experience that feels authentic, so their customer relationships can scale, no matter how large that business grows. What are some of the things you can do with ActiveCampaign? -Automate personalized experiences across all your customer touchpoints -Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach -Customize sends based on almost any parameter, so your messages are always targeted for the right audience -Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer -Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors -Replicate the 1-1 personal experience for every customer, no matter how big your business gets .
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SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com..
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Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company – they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand c.
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Emarsys, now an SAP company, empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. Emarsys is the platform of choice for more than 1,500 customers around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. For more information, visit www.emarsys.com .
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Thryv is an end-to-end client experience platform built for small businesses. Software that helps you get the job, manage the job, get paid and get credit, all from a single screen. Helping small business owners meet today’s customer expectations, from one simple platform. Includes best-in-class support, available anytime – unlimited 24/7, with business specialists who understand the goals and unique needs of small business owners. Thryv automates tasks and puts customers at the center of your business, with one easy-to-use software, making it easy to reach more customers, stay organized, get paid faster and automatically generate reviews. Thryv makes it easy for customers to: • Find you online through ratings and reviews, social presence and accurate search results. • Interact easily and instantly, receive reminders, send texts and emails and schedule appointments. • Pay you effortlessly, receive receipts instantly, know it’s safe and secure and choose how to pay. • Stay engaged with automated messages that ask them back, stay in touch and request reviews. Thryv’s award-winning software is helping over 45,000 businesses transform how they do business and manage their customers. .
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Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals – from community organizations to Fortune 100 companies – trust Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held. .
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Drip is the email and SMS marketing automation platform for growing ecommerce brands who want to take their email marketing to the next level. Unleash the power of your ecommerce customer data and deliver perfectly personalized email and SMS marketing strategies that will grow your revenue—like targeting customers on what they buy, browse, and click across your store. Want to email people who bought a pair of shorts last summer? Or who viewed that hat that just went on sale? No problem! With Drip you can easily target the right audience using pre-built or custom segments that update in real-time. Thousands of ecommerce brands all over the globe use Drip to engage customers with pre-built playbooks – like welcome series, abandoned cart, and post-purchase emails. Sign-up for a free trial today – no credit card required. .
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Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, Tokyo, and Berlin. Learn more at braze.com. .
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Step up to the all-in-one CRM, sales & marketing automation software designed to grow your business. Greater client organization, fewer repetitive tasks, easily implemented automations, and integrated apps. Keap’s goal is your growth, whether you choose Max, Max Classic (formerly known as Infusionsoft), Pro, or Lite from our powerful product options..
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What is the Best Marketing Automation Software?
Here are our top picks for the Best Marketing Automation Software to try this year.
How to Choose Best Marketing Automation Software?
To find the right marketing automation software, you’ll first need to decide what features your company needs. Then, you’ll want to make sure that the software you select is affordable and easy to use. Then, you’ll want to see if it can integrate with other tools you already use. This way, you can make sure it is easy to implement and scalable as your business grows. After all, you’ll be using the same tools and processes as your competitors, so you should be able to expand your capabilities later.
Aside from these features, there are also other factors to consider. HubSpot offers free and paid software. The free version comes with some limitations, such as a limit of contacts, but the premium version has a high price tag and includes technical support. You should consider the pricing when determining whether the software will meet your needs. A premium package will allow you to add more features. It’s a good idea to check whether the software’s features are essential to your business’s success.
The HubSpot free version of the software has limitations. The free version allows you to create as many contacts as you want, and there’s no technical support, but you can still access the software’s advanced features and manage its database of contacts. However, the paid version will cost you a few thousand dollars and is only suitable for businesses with a large marketing budget. A premium package will allow you to access technical support and dozens of integrations.
The price of a marketing automation software is an important factor. The price will depend on your company’s size, CRM needs, and more. The most expensive options should allow you to connect with a dedicated CRM tool for more detailed data. If you’re looking for a free version, Sharpspring is a great option. A premium package is usually priced towards the middle of the automation software spectrum. A premium package also comes with technical support.
Another important factor to consider when choosing marketing automation software is customer support. While the price of the software is an important consideration, it’s equally vital to check the quality of the support and the response time. A quality platform will offer dedicated customer support to its users. Customers should also be able to track the progress of their leads through the funnel. A good automation software will provide an email newsletter, but it should not automatically include ads.
ActiveCampaign is an excellent choice if you have a visually-oriented marketing team. The company’s software allows you to map automation and reports. Its built-in segmentation feature is a great plus for the majority of users. If you’re a small business, ActiveCampaign is the best choice. Its streamlined platform makes it easy to integrate with other tools. Besides, it is inexpensive, so it’s the perfect solution for any size of company.
When choosing marketing automation software, you’ll need to consider how well it integrates with other platforms and apps. If you’re looking for an email-marketing solution, ActiveCampaign is a good choice. It is easy to use and offers built-in segmentation. MailChimp is a popular email marketing solution, but it also has marketing automation tools. The company’s email-marketing expertise, award-winning templates, and long list of directory experts are its selling points.
One of the most important criteria when choosing a marketing automation solution is ease of use. An easy-to-use system is useful for everyone, so consider the ease of use and the number of features you need. A learning curve is one of the most common obstacles in choosing a marketing automation solution, so it’s important to consider how easy it is to operate. Some of the most popular systems have a steep learning curve.
You should also consider the price. While many marketing automation software solutions are very affordable, they aren’t always easy to use and aren’t intuitive. When choosing marketing automation software, you should also choose a solution that is easy to use. It should be flexible and customizable and should be easy to implement and maintain. You’ll need to be able to use it effectively to make it work for your business.
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FAQ’s
Marketing automation software is a system that is used to automate marketing campaigns, customer service, and sales. The software is designed to provide information about customer behavior and allow marketing and sales team to react to it.
Yes, there are free marketing automation software that are designed to help you manage your email marketing campaign. These programs are designed to help you find and segment your customer base, create and send email campaigns, and track the success of your emails.
Marketing automation is software that helps marketers manage their campaigns. It can be used to automate the sending of email messages, social media posts, and other content. Marketing automation is easy to learn, but it takes some time to master.
I have been in the business for a while and I have to say that the marketing automation software is worth the investment. It gives you the opportunity to set up campaigns and track the results. It is also a great way to get your company in front of the right people at the right time.
Marketing automation software is a powerful tool for managing your marketing campaigns. It can help you automate the process of sending out marketing emails and postings to social media sites. It can also help you track the effectiveness of your campaigns.
Marketing automation software is a great tool to help you get the most out of your marketing efforts. It’s easy to use and you can use it to automate repetitive tasks that you do on a daily basis. The software can also help you to reach your customers with personalized content.
I know you want to use Marketing Automation Software, thus we made this list of best Marketing Automation Software. We also wrote about how to learn Marketing Automation Software and how to install Marketing Automation Software. Recently we wrote how to uninstall Marketing Automation Software for newbie users. Don’t forgot to check latest Marketing Automation statistics of 2024.
Additionally, marketing automation software supports personalized and targeted marketing campaigns. Every customer is unique; their preferences and interests need to be acknowledged and addressed individually. Manual segmentation and customization of marketing messages can be time-consuming and prone to human error. With marketing automation software, businesses can easily segment customers based on various criteria such as age, location, demographics, and purchasing behavior. This enables businesses to tailor their marketing messages and content to specific customer segments, thereby increasing the chances of conversion and building stronger customer relationships.
Furthermore, automation software plays a significant role in lead generation and nurturing. By analyzing customer behavior, tracking website visits, and monitoring engagement levels, this software provides valuable insights into prospective customers. These insights can be utilized to understand customer preferences, predict needs, and develop targeted strategies that foster successful lead generation. Through lead nurturing workflows, businesses can effectively nurture leads throughout their journey, ensuring that potential customers receive the right information at the right time. Over time, this approach can result in higher conversion rates and increased customer loyalty.
Besides lead generation, marketing automation software assists marketers in monitoring campaign performance and analyzing data. Accurate data collection and analysis enable businesses to measure the impact of different marketing campaigns, track their return on investment (ROI), and make informed decisions based on solid evidence. By determining which campaigns are successful and which need adjustments, marketers can continuously optimize their strategies and enhance overall performance.
Lastly, marketing automation software fosters seamless collaboration among marketing teams. It enables teams to share valuable insights, track progress, and work collaboratively on campaigns. By centralizing all marketing activities in a single platform, automation software promotes better communication, minimizes misalignments, and brings harmony to the marketing efforts within an organization.
In conclusion, marketing automation software is of paramount importance in the current business landscape. Its ability to streamline processes, personalize marketing campaigns, nurture leads, analyze data, and foster collaboration makes it a fundamental tool for organizations seeking growth and success. Although there are various marketing software options available, investing in a reliable and adaptable automation platform is a decision that every business should consider. By embracing this technology, businesses can harness the power of automation to elevate their marketing efforts and drive their business forward.
Why Marketing Automation Software Are So Important
One of the primary benefits of marketing automation software is its ability to simplify complex marketing processes. With the click of a button, marketers can schedule, track, and analyze campaigns across multiple channels, saving countless hours that would otherwise be spent on manual tasks. This automation not only increases productivity but also allows for greater agility in responding to market trends and customer needs in real-time.
In addition to time-saving benefits, marketing automation software also helps businesses improve efficiency by automating repetitive tasks such as email marketing, social media scheduling, and lead nurturing. These tools enable marketers to deliver the right message to the right audience at the right time, resulting in higher engagement rates and conversion rates. By leveraging automation, businesses can optimize their marketing efforts and maximize their return on investment.
Furthermore, marketing automation software plays a crucial role in personalizing customer experiences and building lasting relationships with consumers. By analyzing data and tracking customer behavior, marketers can create highly targeted, relevant campaigns that resonate with their target audience. This personalization not only enhances the customer experience but also increases brand loyalty and retention rates.
Moreover, marketing automation software provides valuable insights into campaign performance, allowing businesses to track key metrics, identify areas for improvement, and make data-driven decisions. By analyzing the data generated by automation tools, businesses can optimize their marketing strategies, refine their messaging, and continuously improve their return on investment.
In today’s digital age, where consumers are bombarded with marketing messages from all angles, standing out from the competition is more challenging than ever. Marketing automation software empowers businesses to cut through the noise, deliver personalized experiences, and connect with customers on a deeper level. It is no longer a luxury but a necessity for businesses looking to thrive in today’s rapidly evolving marketplace.
In conclusion, marketing automation software has become an essential tool for businesses looking to streamline their marketing efforts, improve efficiency, and personalize customer experiences. By leveraging automation tools, businesses can simplify complex processes, optimize their marketing strategies, and cultivate lasting relationships with their target audience. In a fast-paced and ever-changing business landscape, the importance of marketing automation software cannot be overlooked.
In Conclusion
Choosing the best Marketing Automation Software is not a difficult task when you have all the details and requirements. Most of the above-mentioned Marketing Automation Software have impressive and user-friendly features.
Now, it is up to you which software you’d pick up that meets your requirements.
Consider the effectiveness and efficiency of each Marketing Automation Software, including the features and capabilities. You must also evaluate your objectives, required functions, and budget before choosing the right Marketing Automation Software of 2024. See which will give a great deal.
If you still have questions about choosing the best Marketing Automation Software, leave a comment below. I’d love to assist you.