Marketing Calendar Statistics 2023 - Everything You Need to Know


Are you looking to add Marketing Calendar to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Marketing Calendar statistics of 2023.

My team and I scanned the entire web and collected all the most useful Marketing Calendar stats on this page. You don’t need to check any other resource on the web for any Marketing Calendar statistics. All are here only 🙂

How much of an impact will Marketing Calendar have on your day-to-day? or the day-to-day of your business? Should you invest in Marketing Calendar? We will answer all your Marketing Calendar related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Marketing Calendar Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 278 Marketing Calendar Statistics on this page 🙂

Marketing Calendar Usage Statistics

  • Last year, infographic usage grew from 9% to 52%. [0]
  • LinkedIn usage jumped 20% this year among B2C marketers. [0]

Marketing Calendar Market Statistics

  • According to our survey data, organized marketers were nearly seven times more likely to report success than their peers . [1]
  • Survey responses revealed top marketers were 414% more likely to report success when they document their strategy. [1]
  • The study revealed marketers that proactively plan their marketing are 331% more likely to report success than their peers. [1]
  • Survey data found that marketers who are actively setting goals are nearly 4 times more likely to have success than those who do not set goals. [1]
  • The survey found marketers who use project management software were more than 4x more likely to report success than those that don’t. [1]
  • However, 65% of marketers still don’t use project management software. [1]
  • Survey results found organized marketers are 674% more likely to report success than their peers. [1]
  • Compared to the data from 2018, the correlation between organization & success in marketers jumped from being almost 4 times more likely to almost 7 times more likely in 2023. [1]
  • When asked if their marketing is successful, 56% of surveyed marketers said somewhat successful, 23% said neutral, 11% said very successful, 7% said somewhat unsuccessful, and 4% said very unsuccessful. [1]
  • Yet almost 40% of marketers report they have no documented strategy. [1]
  • If you’re among the 40% of marketers that do not document their strategy , getting started doesn’t have to be overly complicated. [1]
  • Marketers that reported they proactively plan their marketing are 331% more successful than their peers. [1]
  • When asked if they proactively plan marketing campaigns ahead of time, 46% of surveyed marketers said usually, 28% said sometimes, 17% said always, 7% said rarely, and 3% said never. [1]
  • 20% of marketers reported that social media ads performed the best compared to all the content types their company publishes. [1]
  • 17% noted that email marketing was their top. [1]
  • Compared to 2019, top marketers are two times more likely to report success when using agile processes like scrum or kanban. [1]
  • When asked if they implement agile marketing processes, 34% of surveyed marketers said usually, 32% said sometimes, 13% said always, 11% said rarely, and 11% said never. [1]
  • Of the marketers surveyed, 70% reported setting marketing goals for their marketing initiatives, projects, & campaigns; almost 47% of marketers who set goals noted achieving success most of the time or always. [1]
  • When asked if they set marketing goals, 74% of surveyed marketers said yes and 26% said sometimes. [1]
  • When asked if they were successful in achieving their marketing goals, 49% of surveyed marketers said most of the time, 39% said sometimes, 8% said rarely, 3% said never, and 1% said always. [1]
  • Yet 30% of marketers surveyed do not set specific goals. [1]
  • But according to the survey results, 62% of marketers surveyed do not use any kind of project management software to manage their marketing. [1]
  • 1) Content marketing costs up to 41% less per lead than paid search. [2]
  • Here’s why Research by Oracle found that content marketing costs up to 41% less than paid search for larger businesses, and 31% less for mid sized companies 2) 47% of buyers view at least 3–5 pieces of content before contacting a sales rep. [2]
  • 3) 53% of content marketers’ goal is to attract new visitors. [2]
  • 4) 79% of content marketers write their content for people. [2]
  • Over 30% of marketers think social media is the most effective way of driving traffic. [2]
  • https//databox.com/contentmarketing metrics 17) 72% of successful companies measure their content marketing ROI. [2]
  • Content Marketing Institute found that 72% of the most successful companies measure their content marketing ROI, compared to 22% of the least successful 18) Only 8% of marketers consider themselves “successful” or “very successful” at measuring content ROI. [2]
  • However, we found that almost 40% of marketers measure the success of their content. [2]
  • The average conversion rate for a blog is 19% Email signups is the most popular content marketing KPI. [2]
  • The majority of marketers we surveyed said 15% of visitors to their blog turn into a newsletter subscriber, with the average visitorto subscriber rate falling at 19%. [2]
  • In 55% of organizations, one person manages the editorial calendar Content marketing isn’t a oneman. [2]
  • Marketers allocate of 26% of their total marketing budget to content marketing. [2]
  • Izea found that on average, B2B marketers allocate 26% of their overall budget to content marketing. [2]
  • 26) 56% of B2B marketers increased their spend on content creation Just 32% of the average content marketing budget is spent on creation. [2]
  • Content Marketing Institute found that 56% of B2B marketers increased their spending on content creation in the last 12 months 27). [2]
  • 28) 68% of marketers think blogging is more effective than two years ago. [2]
  • The majority think it’s more effective 29) Almost 50% of marketers would focus on blogging if they started from scratch. [2]
  • That’s backed up with the fact that almost 50% of marketers say that if they were starting a content marketing strategy from scratch , blogging would be their main priority. [2]
  • 42% of B2B marketers report that they’re effective in their content marketing efforts. [0]
  • 60% of marketers create at least one piece of content each day. [0]
  • With no marketing budget, zero connections and a blog that was only a month old, Robbie Richards grew his traffic to 272% in 30 days by creating the right content and promoting it to the right people. [0]
  • From the study above, we know that the 60% of marketers who create at least one piece of content per day won’t find it nearly as challenging to get leads as those who are inconsistent at it. [0]
  • Yearover year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). [0]
  • 93% of B2B marketers use content marketing. [0]
  • 78% of CMOs believe custom content is the future of marketing. [0]
  • Conversion rates are nearly 6x higher for content marketing adopters than non adopters (2.9% vs 0.5%). [0]
  • 39% of marketing budget is spent on content marketing by the most effective B2B marketers. [0]
  • 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. [0]
  • 60% of the most effective B2C marketers have a documented content strategy. [0]
  • 70% of B2B marketers rate in person events as effective. [0]
  • However, in person events will likely produce better results for B2B marketers than for B2C marketers. [0]
  • B2B marketers with a documented strategy are more likely to consider themselves effective. [0]
  • 72% of marketers think that branded content is more effective than magazine advertisements. [0]
  • 69% of marketers say content is superior to direct mail and PR. [0]
  • Almost 60% of marketers reuse content two to five times. [0]
  • 64% of B2B marketers outsource writing. [0]
  • 72% of marketers are producing significantly more content than they did a year ago. [0]
  • A whopping 72% of marketers are producing more content than they did the previous year. [0]
  • 82% of marketers who blog see positive ROI from their inbound marketing. [0]
  • The most common content marketing delivery mechanism is social media, used by 87% of marketers. [0]
  • 76% of B2B marketers blog, and 73% publish case studies. [0]
  • About 49% of marketers are learning to drive content to align with the buyer’s journey. [0]
  • Up to 81% of marketers plan to increase their use of original written content. [0]
  • 91% of B2B marketers use LinkedIn to distribute content. [0]
  • 73% of B2B marketers use YouTube to distribute content. [0]
  • LinkedIn usage jumped 20% this year among B2C marketers. [0]
  • 28% of marketers want to learn more about the art of podcasting. [0]
  • 28% of marketers are currently searching for the right information on this. [0]
  • Content production is the biggest challenge for 44% of marketers. [0]
  • It doesn’t matter how much effort and money they spend on marketing.44% of marketers have identified content production as their top challenge. [0]
  • Gamification is the least common content marketing tactic, with only 10% of marketers using it. [0]
  • Only 10% of marketers spend time on it. [0]
  • 44% of marketers have identified content production as their top challenge. [0]
  • In a world where60% of content marketers create net new pieces of content every single day, an editorial calendar answers the critical. [3]
  • 82% of marketers say their business doesn’t have the right technology tools to manage their content marketing efforts. [3]
  • 82% of marketers say their business doesn’t have the right technology tools to manage their content marketing efforts. [3]
  • In 2020, 70% of marketers reported changing their targeting/messaging strategy. [4]
  • 64% of marketers have adjusted their editorial calendar in the past year. [4]
  • 53% of marketers have changed their content distribution/promotion strategy before 2021. [4]
  • Nearly 80% of B2B marketers report having a content marketing strategy, but only 43% have documented their strategy. [4]
  • 79% of marketers reported “generating more quality leads” to be their top content priority in 2021. [4]
  • Only 31% of B2B marketers reported their organization was extremely or very successful with content marketing in the last 12 months. [4]
  • Only 4% of marketers measure ROI over a six month period or longer. [4]
  • The top priority for 44% of marketers is to better measure the ROI of demand gen efforts. [4]
  • Content marketing creates three times as many leads as traditional marketing and costs 64% less. [4]
  • A 2020 Ziflow survey found that the main priority for 55% of marketing agencies was to increase creative output and project bandwidth. [4]
  • Revisions also account for delays — 52% of marketing teams said an asset is revised between three and five times before it is considered final. [4]
  • 54% of marketing leaders attributed creative production delays to having more projects than their team could handle. [4]
  • Design and visual content is the biggest challenge for 23.7% of content marketers. [4]
  • 65% of marketers find it challenging to create engaging content that also ranks well in search results. [4]
  • Over 50% of surveyed marketing leaders said they were busier than ever following the COVID 19 crisis in March 2020. [4]
  • 44% of B2B organizations have seen their sales cycles increase in the past year, and yet marketers continue to feel pressure to provide concrete proof of ROI. [4]
  • 92% of B2B marketers now have an ABM program, and 68% of them use automation. [4]
  • 46% of B2B marketers planned to increase their marketing spend in 2020 vs the previous year, 12% of those by more than 9%. [4]
  • 89% of content marketers used blog posts in their content creation strategy in 2020. [4]
  • 55% of marketers say blog content creation is their top inbound marketing priority. [4]
  • Desktop traffic accounts for 83% of all traffic to marketing blogs. [4]
  • 57% of marketers say that blogging has brought in new customers Takeaway. [4]
  • About 91% of marketers believe video is more important for brands in light of the coronavirus pandemic. [4]
  • Around 40% of marketers say the pandemic affected their plans around video marketing. [4]
  • 91% of marketers are satisfied with the ROI they’ve seen from video marketing on social media. [4]
  • 17% of marketers plan to incorporate podcasts into their content marketing strategy. [4]
  • 42% of marketers say improving their SEO is a concern. [4]
  • The use of search engine marketing and payper click ads have increased from 51% to 65%. [4]
  • In 2020, 75% of marketers reported SEO was the most effective content marketing tactic they implemented during the year. [4]
  • 72% of marketers say content creation is their best SEO tactic. [4]
  • 89% of marketers said social media was the most popular content distribution channel used in 2020. [4]
  • 94% of marketers in 39 countries are budgeting for content marketing. [4]
  • 68% of marketers have planned on increasing their content marketing budget this year. [4]
  • Curata research shows over 90% of companies now use a content marketing calendar. [5]
  • 70% of brands consider promotional products mostly or always effective in achieving marketing goals. [6]
  • Turn back the clock to 2008 and when you heard the term “content marketing,” people were most likely referring to blogs, but the landscape has expanded and evolved dramatically in the past decade. [7]
  • According to The State of Content Marketing 2020 by SEMrush, 94% of marketers surveyed across 39 countries are investing in content marketing. [7]
  • Ninety four percent of B2B marketers report making some sort of adjustment to their strategy due to the pandemic. [7]
  • Only 2% reported decreasing the size of their content marketing team for pandemic. [7]
  • About 91% of marketers believe video is more important for brands in light of the coronavirus pandemic. [7]
  • With this in mind, roughly 60% of marketers expected the pandemic to affect their video marketing budget for 2021. [7]
  • Around 40% of marketers say their plans around video marketing have been, or are being affected by the coronavirus pandemic. [7]
  • Only 26% of marketers who saw a lack of content success said they thought it was due to pandemic. [7]
  • Over 90% of B2B marketers believed the pandemic would have a long term impact on their content success. [7]
  • Nearly 80% of B2B marketers report having a content marketing strategy, but only 43% have documented their strategy. [7]
  • About 68% of marketers expected to increase their content marketing budget in 2021. [7]
  • In 2020, 75% of marketers reported SEO was the most effective content marketing tactic they implemented during the year. [7]
  • About 49% of B2B marketers said they outsource content marketing activities, but 69% said their biggest challenge is finding partners with adequate subject matter expertise. [7]
  • Fiftyfive percent of companies reported having 1 5 employees dedicated to content marketing. [7]
  • Only 35% of B2B marketers said they didn’t have even one. [7]
  • The top five most common content marketing goals in 2020 creating brand awareness (87%), building credibility/trust (81%), educating audiences (79%), generating demand/leads (75%), and building loyalty with existing customers/clients (68%). [7]
  • Meanwhile, 79% of marketers reported “generating more quality leads” to be their top content priority in 2021. [7]
  • About 51% of marketers reported generating quality leads as their top content marketing challenge, while 47 percent of content marketers said their biggest challenge was attracting more traffic, and 44% said it was proving the ROI of content. [7]
  • The majority of B2B marketers who reported low content success (63%). [7]
  • Of marketers surveyed, 83% measure the success of their content based on organic traffic, 70% by page views or sessions, 66% on leads, and 53% by conversion rate. [7]
  • On average, marketers reported that 69% of the content they create is for the top of the funnel. [7]
  • Use of social media advertising/promoted posts increased to 83% from 60%, while use of search engine marketing /payper click increased to 65% from 51%. [7]
  • Facebook and LinkedIn tied as the most effective social media channel for content distribution (named by 36% of marketers), followed distantly by Instagram (9%) and Twitter (8%). [7]
  • In 2021, 86% of businesses use video as a marketing tool. [7]
  • Fortyfour percent of marketers report that video marketing has become more affordable and 39% said it is quicker and less time. [7]
  • A whopping 93% of marketers who use video say that it’s an important part of their marketing strategy. [7]
  • Seventy eight percent of video marketers say video has directly helped increase sales and 87% of video marketers say video gives them a good return on their investment. [7]
  • An overwhelming 92% of video marketers feel the level of noise and competition have increased in the last year. [7]
  • marketers say their webinars have been a success, making it the most effective video marketing channel, according to State of Video Marketing 2021 by Wyzowl. [7]
  • YouTube remains the most widely used platform for video marketers, with 87% of video marketers having used it in 2020. [7]
  • The number of marketers using TikTok as a marketing tool, while still low, doubled from 10% in 2019 to 20% in 2020 — 67% of these marketers reported that it is effective. [7]

Marketing Calendar Software Statistics

  • The survey found marketers who use project management software were more than 4x more likely to report success than those that don’t. [1]
  • However, 65% of marketers still don’t use project management software. [1]
  • But according to the survey results, 62% of marketers surveyed do not use any kind of project management software to manage their marketing. [1]
  • According to G2Crowd , project management software assists teams with managing team goals and long term projects, as well as coordinating individual tasks. [1]

Marketing Calendar Latest Statistics

  • Organized Marketers Are 674% More Likely To Report Success. [1]
  • Their Strategy A 100% Increase From 2019. [1]
  • Proactive Planners Are 3x More Likely To Report Success. [1]
  • However, there are still 15% that cited that they rarely or never plan their projects ahead of time. [1]
  • 16% reported that blogs were their highest. [1]
  • Create Social Analytics Reports To Identify Top Performing Messages In Marketing Calendar Agile Marketers 469% More Likely To Report Success. [1]
  • According to the State of Agile Marketing Report presented by Agile Sherpas, 84% of those surveyed already using agile found it important or very important in handling the volatility of 2020. [1]
  • Goal Setters 377% More Successful Than Peers Without defining what success looks like. [1]
  • Project Management Software Users 426% More Likely To Report Success. [1]
  • 47% of B2B buyers view at least 3 5 pieces of content before contacting a sales rep. [2]
  • Blog posts account for 64% of all content being created. [2]
  • Our experts said blog posts account for 64% of all the content they’re creating, compared to almost 80% two years ago. [2]
  • So, what other types of content are included in the other 36%?. [2]
  • 6) 61% of consumers made a purchase after reading recommendations on a blog. [2]
  • While written text doesn’t form 100% of the content a company creates, there’s a reason why blogging forms the majority. [2]
  • 61% of consumers made a purchase after reading recommendations on a blog. [2]
  • 9) …but just 42% of companies are talking with customers to understand their needs Companies are using customer inquiries as a source of content ideas. [2]
  • But even more worryingly, just 42% say they’re talking with their customers to understand their needs. [2]
  • 12) 15% of SaaS companies don’t have a blog. [2]
  • In fact, Emily Byford found 15% of SaaS companies don’t have a blog 13). [2]
  • 91% of content gets zero organic traffic. [2]
  • Our experts think social media is the answer, with more than 30% voting it as the most effective channel for driving traffic to the content they produce–shortly followed by email and paid social 15). [2]
  • Research has found that 2% of companies consider themselves “extremely successful” at measuring content ROI, and just 6% think they’re “successful” 19). [2]
  • but 90% believe they’d see a “positive impact” if more people in their company contributed. [2]
  • However, a huge volume of organizations (90%). [2]
  • That comes down to 22% for B2C companies. [2]
  • 25) 32% of a content budget goes to development, and another 27% to distribution and promotion. [2]
  • Target Marketing found that on average, 32% of the budget does to content development, and 27% heads towards paid distribution and promotion. [2]
  • According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency. [0]
  • On the other hand, those who didn’t create the right content saw only a meager conversion rate increase of 0.5%.That’s not insignificant. [0]
  • An additional 1% increase in landing page conversions, for example, can transform your business, sales and revenues. [0]
  • Truckers Report, a forum for professional truck drivers, increased their landing page conversions by 79.3%, leading to over 1,000,000 visits per month and over 4.5 million page views. [0]
  • 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations. [0]
  • CMI)It took the team at ConversionXL up to 6 rounds of tests before they defined a landing page variation that led to The Truckers Report’s 79.3% conversions. [0]
  • 74% of people suffer from glossophobia. [0]
  • 73% of organizations have someone in place to oversee their content strategy. [0]
  • 86% of highly effective organizations have someone in charge of content strategy. [0]
  • 50% of respondents expressed a desire to be able to measure how much real attention people are paying to their content. [0]
  • The demand for infographics has increased 800% in the past year. [0]
  • Unbounce found that infographic appetite increased by 800% in the past 12 months. [0]
  • Content reading on mobile devices increased over 10% in 2014. [0]
  • If your consumers are mobile, and they most likely are, you need to be there, too.37. [0]
  • According to McKinsey & Company, “the 3 Cs of customer satisfaction” are “consistency, consistency, and consistency.”. [0]
  • On the other hand, those who didn’t create the right content saw only a meager conversion rate increase of 0.5%. [0]
  • The Truckers Report, a forum for professional truck drivers, increased their landing page conversions by 79.3%, leading to over 1,000,000 visits per month and over 4.5 million page views. [0]
  • It took the team at ConversionXL up to 6 rounds of tests before they defined a landing page variation that led to The Truckers Report’s 79.3% conversions. [0]
  • Only 53% of organizations have a formal workflow process for planning and delivering content—no wonder 65% struggle with consistently creating engaging content. [3]
  • And oddly enough, 63% of businesses don’t have a documented strategy, which means they resort to an ad lib approach and come up with the topics they will cover on the fly. [8]
  • Stats reveal that when working together, these two departments can close 67% more deals. [8]
  • Given that organic reach on Facebook took a nosedive, meaning that your business page reaches less than 6% of your followers, it’s more than evident. [8]
  • According to Cisco, video traffic will account for more than 82% of all business and consumer traffic by 2023. [8]
  • That number jumps to 60% among the most successful companies. [4]
  • 20% of teams reported five to 10 revisions for assets. [4]
  • 95% of B2B customers view content as a marker of trust when evaluating a business. [4]
  • In 2020, 86% of B2B companies outsourced content creation, and 30% outsourced content distribution. [4]
  • For as much as 71% of B2B industry professionals, purchasing decisions are influenced by reading a corporate blog at some point. [4]
  • 52% of people who use voice assistants do so several times a day. [4]
  • That was followed by updating and repurposing existing content, a strategy used by 61% of respondents. [4]
  • Social media ad revenues reached $41.5 billion in 2020 making up nearly 30% of all internet ad revenue. [4]
  • In the past year, the use of social media advertising and paid ad posts increased from 60% to 83%. [4]
  • Digital ad spend grew 12% in 2020 and shows no sign of slowing down. [4]
  • 90% of people who receive a promotional product can recall the name of the brand. [6]
  • 89% of consumers can recall the brand on a promotional product they received in the last 2 years. [6]
  • 80% of people can recall the messaging of a brand after receiving a promotional product. [6]
  • 80% of people have an immediate reaction when they receive a promo from companies they’ve never heard of. [6]
  • 82% of people have a more favorable impression of a brand after receiving a promotional product. [6]
  • 53% of the time, a promotional product creates a more favorable impression of the advertiser. [6]
  • The promotional product industry has an estimated value of $23.3 billion. [6]
  • 63% of consumers pass along a promotional product they don’t want anymore. [6]
  • Nearly 100% of consumers say they are willing to go out of their way to get a promotional product. [6]
  • 60% of consumers keep a promotional product for two years. [6]
  • 53% of people use a promotional product at least once a week. [6]
  • 72% of consumers believe that the quality of a promotional product is directly related to the reputation of the company. [6]
  • 48% of consumers would like to receive promotional products more often. [6]
  • 69% of consumers would pick up a promotional product if they thought it was useful. [6]
  • 96% of people want to know ahead of time when companies offer promotional products. [6]
  • 59% of employees who receive a promotional product from their employer have a more favorable impression of their workplace afterwards. [6]
  • 31% of consumers own a promotional bag. [6]
  • 84% of baby boomers report owning a promotional bag. [6]
  • Brand recall is highest for apparel items, with 85% of people remembering the advertiser. [6]
  • 20% of consumers own more than 10 promo writing instruments. [6]
  • 63% of people keep promotional hats because they are attractive. [6]
  • Promotional mugs are more effective than radio advertising with 57% of people recalling the advertiser on the mug, and only 28% able to recall the advertiser on T.V. [6]
  • 90% of consumers report owning branded drinkware. [6]
  • 15% of people in the Midwest own an article of promotional outerwear. [6]
  • 47% of consumers keep a promotional t shirt for 2 years or longer. [6]
  • 91% of people have a promotional product in their kitchen. [6]
  • 85% of people who received a promotional product did business with that company. [6]
  • Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising. [6]
  • Promotional products draw up to 500% more referrals than just a review. [6]
  • 53% of people have a more favorable opinion of an advertiser if the promotional product was made in the USA. [6]
  • 52% of trade show attendees are more likely to enter an exhibit with giveaways. [6]
  • Adding a promotional product to social media ads increases the effectiveness by up to 44%. [6]
  • 42% of consumers have a more favorable opinion of an advertiser if the promotional product was environmentally. [6]
  • Only 20% of people will throw away an unwanted promotional product. [6]
  • In fact, 68% planned on increasing their budget this year. [7]
  • Despite challenges from SEO/search (42% said improving their SEO is a concern). [7]
  • Seventy percent reported changing their targeting/messaging strategy, 64% adjusted their editorial calendar, and 53% changed their content distribution/promotion strategy. [7]
  • Of these, seven out of 10 said their budget would increase, while the other three out of 10 believed their budget was likely to shrink. [7]
  • About 65% said this would be “moderate” or “major.”. [7]
  • That number jumps to 60% among the most successful companies. [7]
  • That was followed by updating and repurposing existing content, a strategy used by 61% of respondents. [7]
  • The three most popular roles these companies reported having were a content writer/creator (54%), SEO content manager (38%), and social media manager (30%). [7]
  • The most popular content mediums used in 2020 were blog posts/short articles (93%), email newsletters (77%), case studies and pre recorded videos — tied at 68%, and virtual events/webinars/online courses (67%). [7]
  • Only 43% of the content they create is for the middle of the funnel, 20% for the bottom, and 18% for retention. [7]
  • In 2020, the use of in person events decreased to 42% from 73% in 2019, while the use of virtual events/webinars/online courses increased to 67% from 57%, and use of live streaming content almost tripled to 29% from 10%. [7]
  • The most popular content distribution channels used in 2020 were social media platforms (89%), email (87%), and an organization’s own website/blog (86%). [7]
  • LinkedIn is also the social media platform most frequently used for B2B content distribution, followed by Twitter and Facebook tied with 82%. [7]
  • Furthermore, LinkedIn is the platform where B2B buyers are most likely to share professional content. [7]
  • This number was 85% in 2020, 81% in 2018, 63% in 2017, and 61% in 2016. [7]
  • That number jumps to 84% when asked if a video convinced them to buy a product or service. [7]
  • Almost 90% plan on using it in 2021, with only 70% planning to use Facebook Video (down 6% from the year prior), 63% using LinkedIn video (down 3%), and 58% using Instagram (down 7%). [7]
  • About 74% of B2B consumers are only willing to spend 10 minutes or less watching video content, while 44% won’t spend more than 5 minutes. [7]
  • About 35% are willing to watch 30 60 minutes if it is a webinar. [7]
  • Fifty one percent of buyers also said webinars are the content medium they’re most willing to share information about themselves in exchange for. [7]
  • In 2021, 67% of respondents said they relied even more on content to research and inform purchase decisions than they did in 2020. [7]
  • When asked how they’d most like to learn about a product or service, 69% of respondents said they’d prefer to watch a short video than read an article, view an infographic, or watch a webinar, among other things. [7]
  • Thirty eight percent of B2B buyers reported that B2B vendors could improve their content by curbing sales messages. [7]
  • Thirty nine percent of B2B buyers reported that B2B vendors could improve their effectiveness by creating shorter content. [7]
  • Long reads of 3000+ words get 21% more traffic, 24% more shares, and 75% more backlinks than articles of average length. [7]
  • Sixty percent of B2B consumers reported consuming between three and seven pieces of content before speaking with a salesperson. [7]
  • The majority (44%). [7]
  • Forty four percent of B2B buyers reported putting more emphasis on the trustworthiness of the source of content. [7]
  • About 45% of people said they find research/survey reports to be most valuable when researching B2B purchases. [7]
  • Fifty six percent of B2B buyers report they would like to see content organized by topic by B2B vendors, 54% by industry/vertical, 49% by issue/pain point, and 35% by business role. [7]
  • In the early stages of their buyer journeys, 81% of B2B buyers report enjoying listicles, 72% infographics, 66% blogs, and 62% videos. [7]
  • In the mid stage of their buying journey, 50% want to see assessments, 49% research and reports, and 46% case studies. [7]
  • Case studies (35%), third party reports (31%), and assessments (18%). [7]

I know you want to use Marketing Calendar Software, thus we made this list of best Marketing Calendar Software. We also wrote about how to learn Marketing Calendar Software and how to install Marketing Calendar Software. Recently we wrote how to uninstall Marketing Calendar Software for newbie users. Don’t forgot to check latest Marketing Calendar statistics of 2023.

Reference


  1. neilpatel – https://neilpatel.com/blog/38-content-marketing-stats-that-every-marketer-needs-to-know/.
  2. coschedule – https://coschedule.com/marketing-statistics.
  3. databox – https://databox.com/content-marketing-statistics.
  4. welcomesoftware – https://welcomesoftware.com/insights/editorial-calendar/.
  5. ziflow – https://www.ziflow.com/blog/content-marketing-statistics.
  6. curata – http://www.curata.com/blog/content-marketing-calendar-infographic/.
  7. qualitylogoproducts – https://www.qualitylogoproducts.com/blog/50-stats-promotional-products/.
  8. impactplus – https://www.impactplus.com/blog/content-marketing-statistics.
  9. socialpilot – https://www.socialpilot.co/blog/using-a-social-media-content-calendar.

In Conclusion

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We tried our best to provide all the Marketing Calendar statistics on this page. Please comment below and share your opinion if we missed any Marketing Calendar statistics.

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