Merchant Marketing Statistics 2023 - Everything You Need to Know


Are you looking to add Merchant Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Merchant Marketing statistics of 2023.

My team and I scanned the entire web and collected all the most useful Merchant Marketing stats on this page. You don’t need to check any other resource on the web for any Merchant Marketing statistics. All are here only 🙂

How much of an impact will Merchant Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Merchant Marketing? We will answer all your Merchant Marketing related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Merchant Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 464 Merchant Marketing Statistics on this page 🙂

Merchant Marketing Usage Statistics

  • Blogging affiliate marketing statistics further show blogs have become an integrated part of affiliate marketing strategies which is why their usage has grown by 175%. [0]
  • Credit card processing companies will continue to be a key driver in the payments ecosystem, with credit card usage set to account for over a third (36.3%). [1]

Merchant Marketing Market Statistics

  • Although WooCommerce has the largest e commerce market share at 28.24 percent and Squarespace is second at 17.69 percent, Shopify is firmly positioned in third at 10.98 percent. [2]
  • After that, it searches at 3.04 percent, direct marketing at 2.93 percent, and social at 1.81 percent. [2]
  • Shopify is one of the leading ecommerce platforms, with almost 20% market share over 100 free and paid Shopify themes Shopify opened its first brickand mortar storefront in Los Angeles in 2018. [3]
  • It is one of the most popular ecommerce platforms on the planet, with a23 percent market sharein the U.S. [4]
  • China is the largest single market and is set to become the first country to transact more than half of its retail sales online, with 52.1 percent of retail happening through ecommerce. [4]
  • The market size of the Merchant Banking Services industry is expected to increase 12.6% in 2023. [5]
  • The market size of the Merchant Banking Services industry in the US has grown 5.1% per year on average between 2017 and 2023. [5]
  • 96% of small businesses say they use social media in their marketing strategy. [6]
  • 92% of business owners believe that having a website is the most effective digital marketing strategy. [6]
  • 47% of businesses spend less than $10,000 on digital marketing. [6]
  • Nearly 90% of marketers say social marketing efforts have increased their business’s exposure. [6]
  • At 54% use, email is the top marketing tool used by small businesses. [6]
  • Email marketing’s average ROI is 122%. [6]
  • 47% of small business owners run marketing entirely on their own. [6]
  • 75% of small business owners think that internet marketing is very effective or effective for attracting new customers. [6]
  • 61% of marketers say their biggest challenges are generating traffic and leads. [6]
  • [3] Exactly 96% of small businesses involve social media in their marketing strategy in some form or fashion. [6]
  • Not everyone has bought into digital marketing, though of all the businesses that don’t have a website, 11% abstain intentionally. [6]
  • In fact, another poll found that 92% of business owners consider having a website to be the most effective digital marketing strategy. [6]
  • Small business marketing statistics show that customers who researched your business online before making an instore purchase spend 13% more in store than other shoppers. [6]
  • Even more, only 25% of business spend $10,001 to $100,000 a year on digital marketing, and a scant 26% of business spend over $100,000 a year on digital marketing. [6]
  • That means 20% of small businesses aren’t taking advantage of search engine, email, or social media marketing. [6]
  • there are 10% of small businesses out there that not only steer clear of digital marketing, but also avoid all other forms of non digital marketing, as well. [6]
  • In fact, right around 90% of marketers say that their social media marketing efforts have increased their business’s exposure. [6]
  • At 54% use, email marketing beats out even websites, which, according to this poll, have 51% use. [6]
  • Coming in at a close third is social media marketing, with 48% small business use. [6]
  • Email marketing renders the highest average return on investment of all marketing channels at 122%. [6]
  • Though some of the 47% of small business owners who run their own marketing likely have previous marketing experience, most of them probably aren’t professional marketers. [6]
  • Despite the difficulties that surround digital marketing and the many resources it requires 75% of small businesses owners. [6]
  • Other, less common top challenges for marketers include 39%. [6]
  • Proving ROI of marketing activities 27% Securing enough budget 25%. [6]
  • Identifying the appropriate marketing technologies 23%. [6]
  • 82% of B2B marketers report LinkedIn to be their most successful channel for content marketing LinkedIn is responsible for 80% of B2B leads coming from social media 57% of all LinkedIn traffic is from mobile . [7]
  • Roughly 17.5% more B2B marketers than B2C marketers use Twitter to market their businesses (67% vs. 57%). [7]
  • 73% of marketers rated their email ROI as “Good” or “Excellent”. [7]
  • Just over 15% of marketers rank blogging as the top form of media in their content strategy. [7]
  • 54.2% of bloggers who write long form content claim to see strong content marketing results. [7]
  • More than 90% of businesses have gained at least one new customer on social media as a result of video 87% of marketers say video has helped boost their website traffic. [7]
  • 75% of companies use at least one marketing automation tool 61% of marketers listed their top concern with automation tools being the lack of personalization. [7]
  • For 91% of the most successful marketers, marketing automation is cited as “very important” to their marketing programs. [7]
  • 22% of CMO’s cited affiliate marketing as the area of marketing. [7]
  • Over 69% of affiliate marketers use SEO to drive traffic. [7]
  • 59.32% of affiliates promote B2C products Less than 10% of affiliate marketers are making over $100,000 in income each year. [7]
  • The majority of affiliate marketers (42.17%). [7]
  • Affiliate marketing spending is projected to grow by over 10% in the next couple of years. [8]
  • Globally, the USA has the largest market share in the affiliate industry, with over 39% share. [8]
  • Affiliate marketing accounts for over 16% of all eCommerce orders in the USA and Canada. [8]
  • Nearly 65% of affiliate marketers worldwide generate traffic by blogging alone. [8]
  • Affiliate marketing accounts for over 15% of all digital media revenue. [8]
  • Statistics reveal that 94% of publishers use multiple affiliate marketing networks. [8]
  • The latest affiliate marketing trends show that 94 percent of publishers are using multiple affiliate marketing networks, according to Affise. [8]
  • BloggingX reveals that 40 percent of marketers worldwide consider affiliate marketing a crucial skill to learn. [8]
  • According to Get Cake, 79 % of marketers use affiliate marketing to engage existing customers. [8]
  • Statistics from the same source further show that 83% of affiliate marketers also use it to increase overall brand awareness. [8]
  • 65 % of affiliate marketers rely on content marketing to generate traffic, according to. [8]
  • Global affiliate marketing statistics from Backlinko reveal that 40% of US merchants report affiliate programs as the top customer acquisition channel. [8]
  • That’s why product relevance, at 18.5%, is the leading factor for marketers to choose a program. [8]
  • The affiliate marketing program’s reputation influences their decision, while merchant reputation has a 10 % impact on the final decision. [8]
  • Affiliate marketing trends from reveal that over 65% of affiliate marketers connect with their customers on social media. [8]
  • Furthermore, affiliate marketing trends reveal that at present, 67% of affiliate marketers already use social media such as Instagram and Facebook, and Twitter to connect with their audience. [8]
  • Affiliate marketing research from CyberCash Worldwide indicates that 74% of US online shoppers check multiple affiliate websites before deciding on a purchase. [8]
  • Over 73% of merchants believe affiliate marketing programs meet their revenue expectations. [8]
  • This mark is close to 73% of marketers satisfied with the revenue generated through affiliate marketing. [8]
  • According to BloggingX, 65% of merchants report an annual affiliate marketing revenue of up to 20%. [8]
  • Furthermore, affiliate marketing stats reveal that the size of their annual revenue ranges from 5% to 20%, and close to 60% of merchants generated earnings amounting to $5 million or more by investing smartly. [8]
  • Fetch Profits reported that more than 80% of marketers expect their affiliate marketing revenue to stay the same or increase shortly. [8]
  • Furthermore, according to the same source, 90% of merchants plan to keep or increase their affiliate marketing budgets. [8]
  • According to Investopedia, just about 9% of affiliate marketers today make more than $50,000 a year. [8]
  • According to Statista, affiliate marketing is a multi billion dollar industry, and spending in the U.S. alone is expected to reach over $8 billion by the end of 2023. [8]
  • This trend shows that affiliate marketers will likely continue to thrive in 2023 going forward. [8]
  • Stats reveal affiliate marketing is estimated to be worth $12 billion globally. [8]
  • Affiliate marketing statistics from reveal that the industry is currently estimated to be worth $12 billion. [8]
  • Statistics from Appsero show that ShareASale holds the largest share of the global affiliate marketing market with a 55% market share. [8]
  • Rakuten Linkshare is the second favorite affiliate network for marketers with a 40% market share, followed by Avangate with a 31% share. [8]
  • For example, paid searches drive 20% of online orders, which is nearly the same as other techniques such as email marketing. [8]
  • Affiliate marketing statistics from reveal that Affiliate marketing is responsible for 16% of global eCommerce sales globally. [8]
  • That number is expected to reach 21% in 2023, a 17.9% increase in ecommerce market share over two years. [9]
  • China continues to lead the global ecommerce market, accounting for 52.1% of all retail ecommerce sales worldwide, with total online sales just over the $2 trillion mark in 2021. [9]
  • After China and the US, the third largest ecommerce market is the United Kingdom, taking up 4.8% of the retail ecommerce sales share. [9]
  • China’s ecommerce sales totaled an estimated $2.1 trillion in 2021, more than double the US market. [9]
  • In Japanese and South Korean markets, where cross border commerce was lowest, that number rose to 41% and 36% respectively. [9]
  • 39% of businesses are already using texts to communicate with their customers, and 53% of marketers use SMS as part of their primary strategy. [10]
  • 23% of marketers are planning to use artificial intelligence fueled chatbots to automate SMS, and 57% plan on doing so within the next couple of years. [10]
  • SMS marketing has a spam rate of only 3% compared to email marketing’s spam rate of 53%. [10]
  • Based on Google Trends data, worldwide search for the keyword “affiliate marketing” has steadily increased in the past five years, peaking at 100% in June 2021. [11]
  • Statistics show that by 2023, the affiliate marketing industry is expected to reach an estimated worth of $12 billion. [11]
  • Meanwhile, affiliate marketing spend in the United Kingdom reached about $828 million in 2020, which is about 10% higher than the affiliate marketing expenditure in 2019. [11]
  • The results of a 2016 survey show that 90% of merchants and advertisers say that they consider affiliate marketing an essential part of their marketing strategy. [11]
  • Of the respondents polled, more than 80% run an affiliate marketing program to improve website traffic and increase sales. [11]
  • Also, over 80% of the advertisers set aside about 10% of their marketing budget for affiliate marketing. [11]
  • Affiliate marketing generates about 15% of the revenues from digital marketing channels. [11]
  • Over 84% of publishers join affiliate marketing. [11]
  • A whopping 94% of publishers join 2 or more affiliate programs, while 39% and 20% of publishers use 3 or more and 5 affiliate marketing programs, respectively. [11]
  • About 18% of marketers say that they look at the type of product before choosing an affiliate marketing program. [11]
  • Awin takes the second spot with a 10.2% market share, while Rakuten ranks third with 5.0%. [11]
  • However, results from another research by Datanyze, which includes Amazon Associates publisher link, show Amazon Associates ranking on the top with almost half of the market share at 44%. [11]
  • Coming in at the second spot is Awin’s 11.95% market share, followed by Rakuten, which has a 7.69% market share of publisher links. [11]
  • Many of the most successful affiliate marketers also claim that they experienced an increase of up to 240% in revenue by releasing useful content. [11]
  • There are about 54% male publishers and 43% female affiliate marketers. [11]
  • People within the 35 to 44 age group make up 32% of the total affiliate marketing industry. [11]
  • Other affiliate marketer age groups include 45 to 54 (22%) and 55 to 64 (9%). [11]
  • On the lower end, 5% of marketers are 18 to 24, while 3% are above 65 years old. [11]
  • Nearly 65% of affiliate marketers generate traffic by blogging. [0]
  • 94% of publishers use multiple affiliate marketing networks. [0]
  • Affiliate marketing is responsible for 16% of global ecommerce sales. [0]
  • At the same time, increased affiliate marketing passive income incentivizes those publishers (84%). [0]
  • Brands around the world have become so dependent on affiliate marketing that 81% of them use such programs. [0]
  • Affiliate marketing industry trends show that fashion accounts for 23% of all affiliate programs and is the leader in the industry. [0]
  • Affiliate marketing statistics further show that 83% also use it to increase overall brand awareness. [0]
  • Affiliate marketers are not necessarily bloggers, but seeing how effective content marketing is, 64.48% of them rely on good content to boost their campaigns, as blogging stats reveal. [0]
  • Blogging affiliate marketing statistics further show blogs have become an integrated part of affiliate marketing strategies which is why their usage has grown by 175%. [0]
  • Successful affiliate marketers further report a 240% revenue increase thanks to content marketing. [0]
  • More than 40% of marketers in the country say affiliate programs are their top customer acquisition channel. [0]
  • The reputation of the affiliate marketing program influences their decision with 15.97%, the tracking platform with 11.58%, while merchant reputation has a 10.14% impact on the final decision. [0]
  • Revenue from affiliate marketing is increasing year after year, and according to the affiliate marketing industry report, it reached $6.4 billion in turnover in 2019 alone. [0]
  • Since 2015, affiliate marketing revenues jumped 52% and the market is projected to expand to $6.8 billion by the end of 2020. [0]
  • Affiliate marketing spending increases at an annual rate of 10% with retailers accounting for 25%. [0]
  • Global affiliate marketing statistics show that the industry is currently estimated to be worth $12 billion. [0]
  • Another proof that affiliate marketing is becoming a massive global industry is that digital media have no problem allocating 15% of their revenue for it. [0]
  • The top affiliate marketers show strong favoritism towards ShareASale which leads the market share with 55.7%. [0]
  • Affiliate marketing statistics further point to Rakuten LinkShare as the second favorite affiliate network for marketers with a 40.64% market share, followed by Avangate with a 31.08% share, and eBay Network with 30.32%. [0]
  • Paid searches, for example, drive 20% of online orders which is nearly the same as orders delivered by other techniques such as email marketing. [0]
  • Affiliate marketing statistics show that the industry generates around 16% of all ecommerce sales globally. [0]
  • Affiliate marketing statistics show 73% of merchants believe affiliate marketing programs meet their revenue expectations. [0]
  • Around 65% report they are happy with the fruits of their investment while affiliate marketing stats reveal the size of their annual revenue ranges from 5% to 20%. [0]
  • More good news is that 60% of large merchants generated affiliate marketing earnings amounting to $5 million or more by investing smartly in the right affiliates. [0]
  • Affiliate marketing facts suggest that nearly 90% of publishers expect to see a steady flow or a significant increase in their affiliate revenue further emphasizing the effectiveness and reliability of affiliate marketing. [0]
  • Meanwhile, a whopping 91% of merchants plan to keep or increase their affiliate marketing budgets, according to a report by Viglink. [0]
  • Those that make more than $50,000 annually, according to affiliate marketing stats, comprise as little as 9% of all professionals in the industry. [0]
  • , we see that the current 2023 market share for WooCommerce is 29% of the top 1 million sites using e. [12]
  • For comparison, the WooCommerce market share was 26% in 2020. [12]
  • Its major competitors included Wix, WooCommerce, and Squarespace, all of which had a market share of at least 11%. [13]
  • With 51,394 shops, Europe accounted for about 17% of Shopify’s market. [13]
  • The global eCommerce market, on the other hand, only saw a 21% increase. [13]
  • Email Marketing Has a 4.29% Conversion Rate for Shopify Stores To increase the conversion rate of your Shopify store, email marketing is the clear winner. [13]
  • Here’s a full breakdown of the conversion rate for each tactic Email marketing 4.29% conversion rate Search 3.04% conversion rate Direct. [13]
  • Online shopping in the U.S. accounts for just 8.9 percent of overall retail sales;14 there is still plenty of room for the market to grow and to steal share from traditional bricksand. [14]
  • This rich domestic ecommerce marketplace has led to cross border online shoppers in the U.S. being in the minority – at present, only a third of U.S. online shoppers have shopped abroad.23. [14]
  • Failure to carry adequate stock over the Thanksgiving weekend during sales events cost the U.S. e commerce market an estimated $484 million in lost sales in 2018.30. [14]
  • 16% of ecommerce sales in the US and Canada are generated via affiliate marketing. [15]
  • 24% of affiliate marketers’ revenue is generated from the telecom and media niche. [15]
  • The United States accounts for 68.83% of affiliate marketers’ traffic source, followed by Europe with 13.39% and the United Kingdom with a traffic share of 4.46%. [15]
  • 38% of marketers agree that affiliate marketing is one of the best strategies to acquire new customers. [15]
  • 16% of online orders are driven by affiliate marketing. [15]
  • 15% of digital media revenue is generated by affiliate marketing. [15]
  • The impact of affiliate marketing on the US market is estimated to reach $70 billion in sales. [15]
  • In 2020, the annual affiliate marketing spending was estimated to be at $12 billion. [15]
  • The US accounts for 39% of the affiliate marketing market share. [15]
  • Over 50% of affiliate marketing traffic is generated from mobile devices. [15]
  • The number of affiliate marketing publishers that applied on Amazon increased by 150% in July of 2020. [15]
  • 73% of merchants agree their revenue expectations were met by using affiliate marketing. [15]
  • As of 2021, 81% of marketers are utilizing affiliate marketing to generate more revenue. [15]
  • 65% of merchants can earn up to 20% in annual revenue through affiliate marketing. [15]
  • 91% of merchants carefully and effectively plan their budget for affiliate marketing. [15]
  • Meanwhile, 94% of publishers do not stick to just one affiliate marketing network. [15]
  • According to 76% of publishers, the best benefit of affiliate marketing is it is easy to monetize. [15]
  • 20% of publishers’ annual income is generated from affiliate marketing. [15]
  • 90% of advertisers agree that affiliate marketing plays a crucial role in digital marketing strategy. [15]
  • 15%–30% of advertisers’ total sales are generated from affiliate marketing. [15]
  • 54.23% of affiliate marketers are men and 42.97% are women. [15]
  • 31.86% of affiliate marketers are between 35 to 44 years old. [15]
  • 64.48% of affiliate marketers generate the most traffic from quality blog content. [15]
  • 18.15% of affiliate marketers agree that relevance is the most important factor to consider when choosing a product. [15]
  • Only 3.2% of affiliate marketers earn more than $150,000 annually. [15]
  • The majority of affiliate marketers (48.32%). [15]
  • 12% of affiliate marketers generate $75,000 in affiliate income alone. [15]
  • 83% of affiliate marketers raise brand awareness through affiliate marketing. [15]
  • 1% to 5% is the average conversion rate affiliate marketers can achieve. [15]
  • 48.69% of affiliate marketers prefer direct payments. [15]
  • 55.5% of affiliate marketers worked from home before the COVID. [15]

Merchant Marketing Software Statistics

  • But retail, fashion, and computer software make up the biggest percentage at over a third collectively. [2]

Merchant Marketing Latest Statistics

  • Shopify Has Nearly 11 Percent of the Total E Commerce Market Share 2. [2]
  • Increased By 52 Percent from 2019 to 2020 4. [2]
  • Shopify’s Monthly Recurring Revenue Increase By 48 Percent YearOver. [2]
  • Shopify Businesses Saw a 50 Percent Increase in Online Sales in 2019, Compared to 21 Percent By the Global E. [2]
  • Over 50 Percent of Shopify Stores Get Repeat Purchases 9. [2]
  • The 3 Biggest Industries on Shopify Plus are Retail , Apparel and Fashion , and Computer Software 11. [2]
  • The Top Three Countries That Use Shopify Plus Are the US , the UK , and Canada 12. [2]
  • 79 Percent of Traffic to Shopify Stores Comes from Mobile 13. [2]
  • 69 Percent of Orders from Shopify Stores Comes from Mobile. [2]
  • 87 Percent of Merchants Use Shopify Apps to Run Their E. [2]
  • Using 3D Product Images on Shopify Can Increase Conversions By As Much As 250 Percent 16. [2]
  • Email Generates the Most Referral Conversions for Shopify Stores at 4.29 Percent. [2]
  • Needless to say, hitting 47 percent from Q1 2019 to Q1 2020 is really impressive, and Shopify reached $470 million in that quarter alone. [2]
  • Another stat I found mind blowing was that Shopify cranked up their monthly recurring revenue by a staggering 48 percent from Q3 2019 to Q3 2020. [2]
  • This graph illustrates the yearover year spike in Shopify’s MRR, as well as the 30 percent increase from Q2 2020 to Q3 2020. [2]
  • The UK and Canada are next at 10 percent and nine percent respectively. [2]
  • In 2014, for example, mobile traffic accounted for just over 50 percent of traffic to Shopify stores, but that number has grown by nearly 30 percent, reaching 79 percent in 2019. [2]
  • The list is constantly being expanded and updated, and the vast majority of Shopify merchants are taking advantage of these apps, with 87 percent using them and the average merchant using six. [2]
  • More importantly, brands that use it see some dramatic results, with conversions increasing by as much as 250 percent in some cases. [2]
  • It also increases the average length of time shoppers spend on product pages, with Bumbleride boosting their average time on page by 21 percent. [2]
  • More than 80% of Shopify retailers use third party apps, and 25.8 million apps have been installed. [3]
  • Online shoppers are twice as likely to purchase a product with a 3D model over a flat image. [3]
  • Shopify’s total platform sales around the world are estimated at $200 billion to date. [3]
  • Email generates the highest conversion rate for Shopify stores with 4.29%. [3]
  • Following emails, the search conversion rate is 3.04%, 2.93% direct, and 1.81% social. [3]
  • Mobile traffic makes up 79% of the total traffic and 69% of orders of all traffic. [3]
  • Additional Interesting Shopify Statistics MRR increases by 48% in the 2019 year over year. [3]
  • ( Builtwith The majority of the domains (71.27%) are currently registered in the United States with over 1,63 Million domains. [3]
  • Shopify’s success rate is pretty high with only between 2% 5% of stores abandoned quickly for varying reasons. [3]
  • In the last reported quarter of 2021, Shopify’s Gross Merchandise Volume was $37.30 billion, up by 114% yearover year from $17.40 billion. [3]
  • In 2021, global ecommerce is forecast to hit $4.89 trillion – almost a 400 percent increase in seven years. [4]
  • In 2019, only 13.6 percent of sales were made from online purchases. [4]
  • It is expected to reach 19.5 percent in 2021 and 21.8 percent by 2024. [4]
  • that m ecommerce will grow at a 25.5 percent compound annual rate until 2024. [4]
  • It is estimated that there will be over 2.14 billion people worldwide buying goods and services online. [4]
  • Ecommerce sales are expected to account for 21.8 percent of retail sales worldwide by 2024. [4]
  • Shopify stores now run businesses in 175 different countries Approximately 42,200 partners referred a merchant to Shopify in 2020, up 72% compared with 24,500 in 2019. [4]
  • Shopify powered 20 percent of all e commerce websites in 2020. [4]
  • 71.27 percent of domains are registered in the U.S, followed by the UK and Australia. [4]
  • Customers are twice as likely to purchase a product if it has a 3D product image rather than a flat image. [4]
  • The latest Shopify statistics show total revenue for 2020 of $2,929.5 million, an 86 percent increase over 2019. [4]
  • Gross profit grew 78 percent to $1,541.5 million in 2020, compared with $865.6 million for 2019. [4]
  • As of June 2019, total Shopify platform sales from around the world are estimated at $135+ billion to date. [4]
  • In the 3rd quarter of 2019, 81 percent of traffic and 71 percent of orders on Shopify stores come through mobile devices – up from 77 percent and 67 percent in 2018. [4]
  • Conversion rates for Shopify stores are as follows 4.29 percent email, 3.04 percent search, 2.93 percent direct, 1.81 percent social. [4]
  • 25 percent of Shopify’s recurring revenue comes fromShopify. [4]
  • Shopify’s gross merchandise volume increased by 95.58 percent between 2019 and 2020 and it is 170 times greater than its in 2012. [4]
  • a 50% increase from the first quarter of 2018. [4]
  • Total revenue in the second quarter of 2019 was $362.0 million, a 48% increase from the comparable quarter in 2018. [4]
  • Shopify plus merchants, with annual sales revenues from $1 million to $500 million, have seen an average yearover year growth of 126%. [4]
  • This represents a 59% increase over 2017, when revenue was $673.3 million. [4]
  • The Home Depot 2.2% Target 2%. [16]
  • Best Buy 1.8% Costco 1.6% Kroger. [16]
  • 5.1% Merchant Banking Services in the US Annualized Market Size Growth 2017–2023. [5]
  • ‘Buyers of a median price home are looking at a monthly mortgage payment that is almost 50% higher than it was a year ago.’. [17]
  • The 30 year mortgage rate dips slightly to 5.1% Advanced Search Submit entry for keyword results. [17]
  • Advertiser Disclosure Overview Small Business Marketing Statistics & Trends 41% of local businesses depend on social media to drive revenue. [6]
  • 74% of consumers rely on social media to guide purchasing decisions. [6]
  • 81% of shoppers research online before purchasing. [6]
  • 60% of consumers begin their product research with a search engine before heading to a particular website. [6]
  • 75% of local intent mobile searches result in offline store visits within 24 hours. [6]
  • 11% of small businesses that don’t have a website don’t see value in it. [6]
  • Customers who engage with a business on social media spend up to 40% more with them in the long term. [6]
  • 41% of brickand mortar buyers read reviews before making a purchase. [6]
  • Prior online research led to 13% greater in store spending among omnichannel shoppers. [6]
  • Within six months after an omnichannel shopping experience, these customers logged 23% more repeat shopping trips to the retailer’s stores. [6]
  • 64% of small businesses have a website. [6]
  • 35% of small businesses without a website believe they are too small to have one. [6]
  • The top two channels for customer research are online reviews at 55% and company websites at 47%. [6]
  • 92% of reviews that consumers shared online were positive. [6]
  • 91% of customers have visited a store because of an online experience. [6]
  • 46% of all Google searches have local intent. [6]
  • In fact, according to Vendasta, only 3% more small businesses 44% rely on social media to generate brand awareness. [6]
  • Moreover, a solid 60% of consumers engage through social media with brands that they’ve bought from previously. [6]
  • Whether they purchase online or in store, 81% of shoppers will research the product or service online before making a purchase. [6]
  • 30% of these visits end with a purchase. [6]
  • Plus, you can extrapolate from this statistic that 89% of polled small business owners whether they have a website or not believe that having a small business website is a worthwhile endeavor. [6]
  • According to results from study run by Bain, customers who have engaged with a business on social media spend 20% to 40% more money with that business in the long term than other customers. [6]
  • In fact, 41% of consumers who make a purchase at a brickand mortar business will read online reviews before pulling the trigger. [6]
  • [10] Of the 81% of consumers who are researching online before making a purchase, just over half of them are consulting reviews as one of their sources. [6]
  • Omnichannel customers logged 23% more repeat shopping trips to the same retailer’s stores than other customers in the six months that followed their initial omnichannel experience. [6]
  • Even more, 20% of small businesses don’t have a website. [6]
  • [3] These small businesses likely rely on wordof mouth and referrals to reach customers. [6]
  • 64% of small businesses have a website, which means 36% of small businesses don’t. [6]
  • Other reasons for not having a small business website include 31% of small businesses use social media instead of having a website 26% of small businesses believe their customers are not online. [6]
  • 25% of small businesses lack technical knowledge. [6]
  • 23% of small businesses believe it is not relevant to their business or industry 22% of small businesses lack human and/or financial resources. [6]
  • 21% of small businesses use a mobile app instead of a website. [6]
  • 19% of small businesses owners never got around to it. [6]
  • 11% of small businesses don’t see value in it. [6]
  • A poll found that 55% of customers who research businesses prior to shopping consulted online reviews. [6]
  • Business websites were a close second as the most referenced resource, with 47% of customers using them in their omnichannel research. [6]
  • [12] Luckily for small businesses, though, 92% of small business reviews that polled consumers shared online were positive reviews. [6]
  • 91% of consumers report having visited a physical store because of an online experience. [6]
  • Yep 46% of every search that goes into Google indicates that the searcher wants to access information about something in their community. [6]
  • Hiring top talent 20% Targeting content for an international audience 8%. [6]
  • Finding an executive sponsor Other 4% [16] Small Business Marketing Statistics The Bottom Line. [6]
  • A study conducted by found that within the first year of being published, only 5.7% of pages will rank in the top 10 search results. [7]
  • Nearly 60% of the top 10 Google search results are 3+ years old. [7]
  • 68.2% of the videos on the first page of YouTube are in HD. [7]
  • Long content receives an average of 77.2% more backlinks than short articles. [7]
  • An study found that 43.7% of the top 10 search results contain reciprocal links. [7]
  • The #1 search result receives 5% 14.5% more dofollow backlinks from new websites each month as compared to the other pages in the search results. [7]
  • Companies who actively blog receive 97% more backlinks to their site. [7]
  • 46% of all searches on Google are seeking information for something locally. [7]
  • Yelp has a page present in 92% of the top 5 results for search queries containing a city and business category. [7]
  • 76% of people end up visiting a business within 1 day after searching for something nearby on their mobile device 28% of local searches result in the searcher making a purchase . [7]
  • 58% of all Google searches are conducted on mobile 20% of mobile queries are now voice searches. [7]
  • Organic clickthrough rates on mobile are roughly 50% less than clickthrough rates on desktop. [7]
  • 30% of all searches conducted on mobile are location related ( The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of clicks on desktop (SEOClarity). [7]
  • 51% of people with a smartphone have found a new product or company when conducting a search on mobile . [7]
  • According to Aherfs, 12.3% of search queries have a featured snippet Over 3.5 billion searches are performed on Google each day 18% of people who run a search enter a completely new query before making their first click. [7]
  • 21% of searchers click on 2 or more search results. [7]
  • Roughly 8% of searches are phrased as a question. [7]
  • Pages ranking 1 through 3 in the search results generate a clickthrough rate of 36% Fractionally under half of all searches result in a click on an organic result. [7]
  • 75% of searchers never move beyond the first page of search results. [7]
  • The average Google ad has a click through rate of 3.17%. [7]
  • The average conversion rate for Google ads is 3.75%. [7]
  • According to Google, advertisers see a return of $2 for every $1 they spend on Google Ads ( The average click through rate on mobile search ads drops 45% from the ad in position one to the ad in position two (WordStream). [7]
  • Only 42.5% of searchers can tell the difference between a paid result and an organic search result. [7]
  • Traffic from payper click converts at 3.75% on. [7]
  • compared to an organic average conversion rate of 2.35%. [7]
  • 75% of searchers believe search ads help them more easily find the information they’re looking for on a website. [7]
  • 33% of searchers say they click on a search ad because it directly answers their query. [7]
  • 49% of people click on text based search ads, compared to 31% who click on shopping/product listing ads and 16% who click on video ads. [7]
  • 26% of people claim to click on an ad only because they’re familiar with the brand name on the ad. [7]
  • 73% of adults in the U.S. use Facebook. [7]
  • 10.74% of all Facebook users reside in India, which is more than any other country. [7]
  • The United States comes in second with just over 7% of all Facebook users 95.1% of all Facebook sessions occur on a mobile device. [7]
  • Instagram has over 1 billion monthly active users ( 37% of adults in the U.S. are Instagram users (Pew Research). [7]
  • 27% of adults in the U.S. are LinkedIn users. [7]
  • Tweets containing images, infographics, videos and other types of visual content are 94% more likely to be retweeted. [7]
  • Over 500 million tweets are posted each day ( 22% of adults in the U.S. use Twitter (Pew Research). [7]
  • There are more than 459 million Pinterest users 90% of weekly Pinterest users are on the platform to help inform purchase decisions . [7]
  • 85% of Pinterest users access the site on mobile. [7]
  • 79.5% of Pinterest users in the U.S. are female. [7]
  • Roughly 61% of Snapchat users are female. [7]
  • Using video in your promoted tweets reduce cost per engagement by 50% . [7]
  • Shoppers who receive emails spend 138% more than consumers who do not receive email offers. [7]
  • 31% of businesses cite newsletters as their highest performing tactic in this area. [7]
  • An Experian study found that including an emoji in the subject line of an email increased open rates by 56%, as compared to subject lines that were text. [7]
  • Personalized subject lines generate a 26% boost in open rates. [7]
  • 47% of people open an email based solely on the subject line A personal sender name can increase open rates by up to 35% compared to a generic email address or company name. [7]
  • Emails sent in North America see an average open rate of 19%. [7]
  • Government is the sector with the highest email open rates, averaging 28.77%. [7]
  • Adding a callto action button in your emails in place of a text link can boost clickthroughs by 28%. [7]
  • Using images in email campaigns can increase clickthrough rates by 42%. [7]
  • Emails in North America see an average clickto open rate of 15.71%. [7]
  • 49% of all read emails occur on a mobile device. [7]
  • As of September 2020, 36% of all emails are read on an iPhone. [7]
  • Gmail accounts for 26%. [7]
  • 23% of consumers who open an email using their mobile device will open the same email again at a later time. [7]
  • According to Google, 75% of Gmail users access their account using their mobile device. [7]
  • 55% of Americans are podcasts listeners. [7]
  • The number of active podcasts has reached over 1.5 million 54% of U.S. podcast listeners who listen through mobile use Apple’s iOS ecosystem. [7]
  • 80% of podcast consumers listen through most or all of podcast episodes 43.75% of consumer time spent listening to online audio is now through podcasts, putting it ahead of any other audio source. [7]
  • 77% of internet users read blogs. [7]
  • 36% of people prefer headlines containing numbers. [7]
  • 40% of companies state that their highest ROI form of content is video. [7]
  • 86% of consumers say they want more video content from the brands they support. [7]
  • 55% of people watch video content online daily. [7]
  • B2B companies with successful lead nurturing programs see a 20% average increase in sales opportunities from leads who are nurtured when compared to leads who haven’t been nurtured. [7]
  • Automated emails drive 320% more revenue than non. [7]
  • 40% of U.S. merchants cited affiliate programs as their top customer acquisition channel. [7]
  • According to , brands who invest in a CRO tool increase their ROI by an average of 223%. [7]
  • In a study published by , removing the top navigation bar on a landing page can increase conversions by 100%. [7]
  • 58% of companies are running A/B tests to improve conversion rates. [7]
  • The average conversion rate on landing pages across all industries is 9.70%. [7]
  • Using video on a landing page can boost conversion rates by up to 80%. [7]
  • The average conversion rate on email sign up is 1.95%. [7]
  • The conversion rate of online shoppers in the U.S. on desktop is 4.14%, versus 3.36% on tablet and 1.53% on mobile. [7]
  • found that personalizing their calls to action improved conversion rates by 202%. [7]
  • A 1 second delay in page load time can reduce conversion rates by 7%. [7]
  • Emails containing one call to action can increase clicks by 371%. [7]
  • It’s estimated that 80% of brands have affiliate programs. [8]
  • Statistics reveal more than 80 % of brands have affiliate programs. [8]
  • This stat does not come as a surprise that over 80 percent of brands have affiliate programs, according to Mediakix. [8]
  • Additionally, a recent study from Rakuten Marketing, one of the world’s biggest affiliate networks, revealed that 90 percent of publishers rely on two or more affiliate programs. [8]
  • A study from AM Navigator discovered that the fashion industry accounts for nearly 25 percent of all affiliate programs. [8]
  • Coming in a close second is sports and outdoors with 18 percent, followed by health and beauty with 14 percent. [8]
  • Additionally, it’s vital to know that great content can create 3x more leads than ads and cost 60% less. [8]
  • According to Call Hippo statistics, 50 percent of all affiliate traffic is coming from mobile devices. [8]
  • Those who make more than $50,000 annually comprise as little as 9% of all industry professionals. [8]
  • According to Unicode, trends reveal that the affiliate industry is responsible for about 16% of online orders. [8]
  • Investopedia reported that Amazon offers between 1 and 10 percent commissions from affiliate sales. [8]
  • Easyto sell items have a lower commission , while luxury products that cost more come with a much higher rate. [8]
  • Cumulative data anticipates a 16.8% increase in worldwide ecommerce sales over the most recently tracked period. [9]
  • Two years ago, only 17.8% of sales were made from online purchases. [9]
  • Growth is expected to continue, reaching 24.5% by 2025, which translates to an 6.7 percentage point increase in just five years. [9]
  • According to eMarketer, online retail sales will reach $6.17 trillion by 2023, with ecommerce websites taking up 22.3% of total retail sales. [9]
  • Latin America saw$85 billion in ecommerce salesin 2021, up 25% from $68 billion in 2020. [9]
  • Russia, the UK, and the Philippines saw more than20% ecommerce sales growthin 2021. [9]
  • It also has the world’s most digital buyers, 824.5 million, representing 38.5% of the global total. [9]
  • The UK is followed by Japan (3%) and South Korea (2.5%). [9]
  • The impact the COVID 19 pandemic made on supply chains was, according to Morris Cohen, Wharton Professor of Operations, Information, and Decisions, “a major disruption, along the lines of having an earthquake or tsunami.”. [9]
  • In 2021, mobile shopping from Shopify merchants captured 71% of online sales via mobile over BFCM. [9]
  • While only 30% of US consumers report purchasing goods through social platforms, nearly half of China’s consumers already shop on social, generating over $351 billion in sales over 2021. [9]
  • The competition is on the rise, with 49% of brands investing in social commerce content in 2023. [9]
  • The number of US shoppers using Klarna doubled to 17 million in April 2021, experiencing a 125% increase in downloads. [9]
  • In Australia, 30% of the adult population owns a BNPL account, with strong uptake from younger shoppers. [9]
  • About 75% of people deferring payments are under 45, but there has also been a bump in shoppers over 60 using BNPL services. [9]
  • Other notable mentions include BNLP is most popular in Germany, taking 30% of all payments. [9]
  • That number is expected to reach 33% by 2024. [9]
  • BNLP is expected to grow by a compound annual growth rate of 36% in Vietnam from 2021 to 2028. [9]
  • This is due to rapid urbanization and technological advancements; more than 85% of new middleclass growth residing in APAC; and a host of government and private led initiatives in China. [9]
  • Over 67% of global consumers surveyed by Flow.io said they’d made a cross border purchase in their lives. [9]
  • In fact, in terms of website content, the majority of shoppers in Flow.io’s report agreed that the following pages needed to be in their own language Product descriptions (67%) Product reviews (63%) Checkout process (63%). [9]
  • Based on a survey of 8,709 global consumers in 29 countries, CSA Research found that 65% of consumers prefer content in their language, even if it’s poor quality. [9]
  • Moreover, 40% will not buy from websites in other languages. [9]
  • In fact, data shows that 88% of Americans feel uneasy about not having their phones nearby. [10]
  • 53% of shoppers will abandon their online purchase if they can’t find a quick answer to their questions. [10]
  • 42% of Millennials admit to checking their texts ten times or more per day. [10]
  • 54% of consumers say they want to receive promotions via text, however, only 11% of businesses have sent promotions through SMS. [10]
  • With 77% of Americans owning a smartphone and 99% living in 4G connected areas, SMS’s reach is far and wide. [10]
  • 69% of people want to be able to contact a business via text, and 54% are frustrated when they’re unable to do so. [10]
  • 74% of customers say they prefer getting help from a human, even over text. [10]
  • 75% of consumers want shipping updates, 65% ask about their order status and confirmations, and 43% request appointment reminders via text message. [10]
  • 90% of customers enrolled in an SMS loyalty program had a positive experience with a brand. [10]
  • The average open rate for a text is nearly 100%, meaning they’re highly visible to customers and more likely to get a response. [10]
  • Consumers are 134% more likely to respond to a text than an email. [10]
  • 83% of customers would prefer a text over an email regarding appointment reminders. [10]
  • 54% of customers would love to receive a promotion or discount this way, but only 11% of businesses have picked up on it. [10]
  • In a research conducted by Publisher Discovery, Awin has 30% of the worldwide publisher links followed by CJ affiliates (15.8%) and Rakuten (7.4%). [11]
  • In the same research, but only taking into account active publishers, CJ Affiliate emerges on top with 15.7% of active publisher links. [11]
  • Typically, commissions range from a minimum of $3 to $200 or 1% to as high as 60% per sale, depending on the affiliate program and niche. [11]
  • About 65% of publishers say that good content boosts website traffic. [11]
  • However, the difference is just about 12%. [11]
  • A close second are publishers within the 25 to 34 age group at 28%. [11]
  • Based on statistics, over 72% of mobile device users use voice assistants daily. [11]
  • Plus, 43% of the people who own smart speakers use voice search to shop. [11]
  • Some items are on sale for a supposed 98 percent of the original value, although it’s hard to verify if it was ever on Wish for the original price. [18]
  • Wish generated $2.5 billion revenue in 2020, a 31 percent increase yearon. [18]
  • More than 80% of brands have affiliate programs. [0]
  • America is the biggest player in the affiliate industry with a 39% share. [0]
  • Advertisers generate between 15% and 30% of all sales from affiliate programs. [0]
  • 81% of brands have affiliate programs. [0]
  • Sports and outdoor are ranked second with 18%, followed by health and beauty with 14%. [0]
  • For influencers or bloggers planning to expand or start a new niche blog, it is good to know that other industries with good rankings include travel (10.47%), home and garden (8.7%), and computers and electronics (6.65%). [0]
  • Plus, content creates three times more leads than ads and costs 62% less. [0]
  • More than 50% of it comes from mobile platforms, on the back of the rapid and continuous development of digital technologies and smartphones. [0]
  • The UK comes in second with 15%, and Germany completes the top three with 11%. [0]
  • What percentage of online stores used WooCommerce in 2023?. [12]
  • That’s 0.2% of all websites, or 6.8% of the top million websites. [12]
  • 79% of Shopify Traffic Comes From Mobile Devices If you needed a reminder to deliver an amazing shopping experience via mobile, this is it. [13]
  • 79% of traffic to Shopify stores comes from a mobile device, such as a phone or tablet. [13]
  • Mobile devices accounted for just over 50% of all Shopify traffic in 2014, so that number has grown by nearly 30%. [13]
  • In the UK alone, apparel was still the most popular category with 27.5% of stores selling clothes. [13]
  • 14.9% sold home and garden products and 11.5% sold beauty and fitness products. [13]
  • As of September 2021, it was used by about 29% of websites with eCommerce capabilities. [13]
  • Shopify Stores Increased by 55% YearOver Year in the Fourth Quarter of 2021. [13]
  • with a 55% yearover year increase , it’s safe to say Shopify continues to be a popular platform that holds its own against competitors. [13]
  • Shopify Holds 20% of the Market Share in the UK With WooCommerce in the Lead Shopify doesn’t come out on top in the UK. [13]
  • It had 25% of the total. [13]
  • Meanwhile, Shopify followed closely behind with just 20%. [13]
  • 57.6% of UK Based Shopify Stores Use Instagram. [13]
  • Instagram is the favourite platform among Shopify merchants in the UK with 57.6% of them posting there. [13]
  • Facebook falls just behind at 51.5% and then Twitter comes in at 22.3%. [13]
  • This number has increased by 52.33% over the past year, signalling a boost in online sales. [13]
  • 87% of Merchants Use Shopify Apps. [13]
  • Merchants are in full control of the experience they provide, so it’s no surprise 87% of them use these apps for various enhancements. [13]
  • Businesses Built on Shopify Experienced a 50% Increase in Sales in 2019. [13]
  • According to Statista, businesses that had eCommerce stores built on Shopify saw a 50% increase in sales during 2019. [13]
  • Over 50% of Shopify stores see a buyer purchase two or more times from their store. [13]
  • And over 62 million buyers have purchased from the same store twice, making up over 14% of buyers overall. [13]
  • If your Shopify store earned $226 in revenue per customer, you’d find yourself among the 10% of the best performing stores on their platform. [13]
  • Anything below $33 and your shop would be among the bottom 10%. [13]
  • 2.93% conversion rate Social media 1.81% conversion rate Biggest Stores on Shopify. [13]
  • Amazon alone takes just under 50 percent of all U.S. e. [14]
  • For example, Walmart’s ecommerce sales jumped 43 percent yearon year in the last three months of 2018, fueled by better product offerings and investment in its delivery capabilities.21. [14]
  • For the Thanksgiving to Cyber Monday period, direct site traffic was by far the most popular route to e commerce sales in 2018, responsible for 27.2 percent of all transactions, followed by paid search [24 percent]. [14]
  • In contrast, sales via social media channels take just a 1.3 percent share.31. [14]
  • Mobile ecommerce during the 2018 winter holiday period leapt by 56 percent yearon year, compared with just five percent for desktop. [14]
  • The everyday use of apps to shop online is already strong, with appbased sales accounting for 55 percent of all mobile e commerce transactions.38 The leading apps, by number of downloads, include Amazon, Poshmark and sales platform. [14]
  • This is reflective of both a highly banked nation – 93 percent of the population have a bank account – and also a willingness to take on debt, with consumer debt surpassing the $4 trillion mark for the first time in 2019.44,45. [14]
  • A recent study from AT Kearney has found that the shift to contactless cards in the U.S. increases the number of transactions per card by about 20. [14]
  • Walmart’s US ecommerce revenue grows 40% in 2018. [14]
  • 81% of brands use affiliate programs. [15]
  • 18.7% of affiliate programs fall under the fashion category followed by sports (14.6%) and beauty and health/wellness (11.1%). [15]
  • Marketing affiliate spending is expected to grow by 10% within a two. [15]
  • 83% of shoppers said that discount codes can influence their purchasing decisions. [15]
  • According to Google Trends, the interest in affiliates has increased by 300% and reached its peak popularity in July of 2020. [15]
  • Since April 2020, more than 30% of online shoppers who made their first purchase from a brand used an affiliate link. [15]
  • Amazon cut its affiliate program commission rates across categories to as low as 1%. [15]
  • Affiliate programs are responsible for 30% of advertisers’ entire sales. [15]
  • 51% of affiliates move on to the next option once they get rejected by an affiliate program. [15]
  • Affiliate content continues to increase and has grown by 175% in recent years. [15]
  • Instorecredit cardtransaction value will see 3.2% growth yearover year in the US, reaching nearly $2.336 trillion. [1]
  • posted 19.8% growth across the two years ending in Q3 2021, while Wells Fargo’s credit card pointof sale volume rose 29.9% over the same period. [1]
  • This will pull credit’s share of in store retail transaction value to over a third (36.3%). [1]
  • Amex’s T&E billed business was up 124% annually in Q3 2021, though it remained below pre. [1]
  • Over a quarter of US consumers applied for a new credit card in the 12 months prior to October 2021—up from 15.7% in October 2020 and on par with pre pandemic levels, per New York Fed data. [1]

I know you want to use Merchant Marketing Software, thus we made this list of best Merchant Marketing Software. We also wrote about how to learn Merchant Marketing Software and how to install Merchant Marketing Software. Recently we wrote how to uninstall Merchant Marketing Software for newbie users. Don’t forgot to check latest Merchant Marketing statistics of 2023.

Reference


  1. truelist – https://truelist.co/blog/affiliate-marketing-statistics/.
  2. insiderintelligence – https://www.insiderintelligence.com/insights/credit-card-industry/.
  3. sleeknote – https://sleeknote.com/blog/shopify-statistics.
  4. popupsmart – https://popupsmart.com/blog/shopify-statistics.
  5. acquireconvert – https://acquireconvert.com/shopify-statistics/.
  6. ibisworld – https://www.ibisworld.com/industry-statistics/market-size/merchant-banking-services-united-states/.
  7. fundera – https://www.fundera.com/resources/small-business-marketing-statistics.
  8. backlinko – https://backlinko.com/digital-marketing-stats.
  9. findstack – https://findstack.com/affiliate-marketing-statistics/.
  10. shopify – https://www.shopify.com/enterprise/global-ecommerce-statistics.
  11. liverecover – https://liverecover.com/blog/sms-marketing-stats-for-shopify-merchants-to-know.
  12. influencermarketinghub – https://influencermarketinghub.com/affiliate-marketing-stats/.
  13. barn2 – https://barn2.com/woocommerce-stats/.
  14. thesocialshepherd – https://thesocialshepherd.com/blog/shopify-statistics.
  15. jpmorgan – https://www.jpmorgan.com/merchant-services/insights/reports/united-states.
  16. financesonline – https://financesonline.com/affiliate-marketing-statistics/.
  17. statista – https://www.statista.com/statistics/274255/market-share-of-the-leading-retailers-in-us-e-commerce/.
  18. marketwatch – https://www.marketwatch.com/press-release/merchant-service-providers-market-2023-business-statistics-development-status-by-regions-latest-trends-latest-industry-growth-industry-revenue-growth-opportunities-impact-of-covid-19-price-and-gross-margin-till-2028-2023-03-11.
  19. businessofapps – https://www.businessofapps.com/data/wish-statistics/.

In Conclusion

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We tried our best to provide all the Merchant Marketing statistics on this page. Please comment below and share your opinion if we missed any Merchant Marketing statistics.

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