Mobile E-Commerce Statistics 2024 - Everything You Need to Know

Are you looking to add Mobile E-Commerce to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Mobile E-Commerce statistics of 2024.

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How much of an impact will Mobile E-Commerce have on your day-to-day? or the day-to-day of your business? Should you invest in Mobile E-Commerce? We will answer all your Mobile E-Commerce related questions here.

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On this page, you’ll learn about the following:

Best Mobile E-Commerce Statistics

Best Mobile E-Commerce Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 669 Mobile E-Commerce Statistics on this page 🙂

Mobile E-Commerce Usage Statistics

This indicates a 30% increase from 2019 and will positively impact app usage stats. ^[0]
The usage of mobile shopping apps is 48% higher than average. ^[1]
That’s when the company saw its mobile usage increase to 60% almost overnight. ^[2]
Mobile commerce usage statistics show that smartphone users were responsible for just over half of website traffic (51.4%). ^[3]

Mobile E-Commerce Market Statistics

The mobile payment market is projected to hit $4.574 billion by 2024, which is a 33.8% compounded annual growth rate compared to 20174]. ^[4]
The share of mobile ecommerce sales in total ecommerce sales has increased a whopping 39.1 percent from its 52.4 percent market share in 2016 to the current 72.9 percent market share. ^[5]
There has been a huge increase in mcommerce sales in e commerce since its 2016 market share of 52.4%. ^[6]
According to mobile marketing statistics, more than 67% of all consumers have downloaded the merchant app, some doing so to take advantage of a discount/coupon. ^[6]
In 2017, Amazon’s market share in the US e commerce retail space was 37 percent. ^[7]
The results speak for themselves digital marketers saw an extra 168% in revenue in their in store sales, on top of what was made online. ^[8]
There has been a massive rise in mcommerce sales in e commerce from its 2016 market share of 52.4%. ^[9]
Interestingly, the mcommerce revolution is even more prominent in emerging markets, driving its global share to 72.9% of all e. ^[9]
The global mobile payments market will have a compound annual growth rate of 33% to reach $4,574B by 2024. ^[9]
The global mobile health market will grow at a CAGR of 35.65% between 2020 and 2026. ^[9]
With a CAGR of 63.3% from 2018 to 2025, the market will be worth over $570 billion by 2025. ^[9]
Around 50% of people say they’d purchase something from a website’s chatbot usingconversational marketing. ^[10]
Email marketing yields $44 for each $1 spent for a 4400% ROI. ^[10]
Email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. ^[10]
Email marketing contributes to 20% of traffic driving eCommerce sales. ^[10]
60% of consumers say they’ve made a purchase as the result of an email marketing message they received. ^[10]
The number of marketers sharing video content on LinkedIn rose to 65% in 2021. ^[10]
The next closest market – the Netherlands – isn’t due to cross this threshold until 2025, while Germany and France aren’t predicted to do so until several years after that. ^[11]
According to the study, the fastest growing regions for online shopping app downloads include markets like Pakistan (up 240% yearon year on Android), Turkey (up 204% on iOS) and Pakistan (up 140% on Android). ^[11]
Many of these sales were conducted via marketplace sites like eBay, analysis suggests, as non profit organisations turned to online channels in an attempt to plug an estimated £10 billion total loss in funding that came with the pandemic. ^[11]
Four in every five ecommerce brands that took part in the study explained that their digital marketing spend has risen in 2021, while another 91% predict this will rise further over the coming 12 months. ^[11]
Drilling down, digital marketing efforts have mostly been dedicated to enabling D2C opportunities for consumers, with 36% of CMOs saying their ads were driving traffic directly to their brand websites. ^[11]
Meanwhile, almost three in ten said their clickable digital advertising directed customers to marketplaces like Amazon, and another 20% said they were pointing traffic to retailer partner websites. ^[11]
Pinduoduo came close to tripledigit yearon year revenue growth at 97.6%, raising its total 2020 sales to $8.6 billion, while South Korea’s top marketplace Coupang saw a 90.8% growth, ranking it 7th overall for 2020 revenue at $12 billion. ^[11]
Other top performers included USowned home furnishings marketplace Wayfair, which saw a 55% yearon year revenue increase thanks to a jump in interest from consumers looking to carry out home improvements, and Alibaba which posted 40.9% growth. ^[11]
The Phillipines ranked highest in the top 10 growing markets for international online sales, experiencing a whopping 258% yearon year growth in 2020. ^[11]
— McKinsey & Company 70% of global consumers say online marketplaces are the most convenient way to shop. ^[11]
The by Mirakl, which surveyed 9,000 global consumers on their online shopping habits, found that 70% believe online marketplaces are the most convenient way to shop, with two thirds saying they prefer ecommerce sites with online marketplaces. ^[11]
It found that 57% of online shoppers said they shopped on marketplaces “exclusively” or “a lot” in 2021; this percentage has held steady since 2020, and is up from 42% in 2019, representing a 35% increase. ^[11]
Regionally, Brazil has experienced the largest percentage increase in consumer use of online marketplaces since 2019 at 75%, followed by Singapore and Australia at 65% each. ^[11]
When asked for the reasons that they prefer to shop on online marketplaces, the most commonly cited was price, given by 62% of consumers. ^[11]
It is predicted that the ecommerce giant’s total sales will outpace that of Tesco in the next four years, at £77 billion versus £76.1 billion respectively, thereby bumping the popular supermarket off the top spot. ^[11]
Amazon’s compound annual growth rate over this period is also expected to be much higher (at 16.3%) than Tesco’s (at 3.5%). ^[11]
In fact, data suggests that 57.4% of added sales between now and 2025 will take place online, helping the retail sector accelerate by £123.6 billion to reach a £500 billion market value. ^[11]
Sainsbury’s sales are predicted to rise 4.5% to £42.2 billion by 2025, which will rank the supermarket as the third largest retailer by that time, while Asda is likely to come in fourth place with total sales of £26.7 billion. ^[11]
A report from Wunderman Thompson Commerce has revealed that Amazon’s share of the UK ecommerce market rose to 35% during the first lockdown, up from 30% at the end of 2019, highlighting the retailer as one that has benefitted most from the pandemic. ^[11]
Marketplace Pulse has estimated Amazon marketplace sellers sold an additional $95 billion worth of products last year than they did in 2019. ^[11]
Amazon’s GMV – Gross Merchandise Volume – is thought to have increased by 42% yearon year in 2020, with its marketplace arm accounting for 62% of its total global GMV (although this equates to just a 2% increase in total share since 2019). ^[11]
Meanwhile, more than half of new US Amazon sellers joining the marketplace across the month were located in China, an increase of 39% on the same period in 2019. ^[11]
In the quarter ending 30th September, the marketplace also reported that its number of annual active buyers increased by 5% to total 183 million globally. ^[11]
New research by digital technology market research firm Juniper Research has predicted that the global market value of the subscription economy will grow to $275 billion in 2024, up from $224 billion in 2021. ^[11]
In store mobile payments are already the no.1 method in some markets with a massive 81% of smartphone users in China using mobile payment apps. ^[12]
2019 Page Speed Report , Unbounce finds that 81% of marketers know speed influences conversion rates but only 3% of them made improving speeds a priority. ^[12]
According to Kount’s June 2018 survey of 600 merchants, usability and detecting fraud are the main challenges of the growing mobile ecommerce market. ^[12]
The mobile payments market is expected to see 24.5% growth by 2026. ^[3]
China mcommerce statistics from 2019 signal that the value of the country’s mobile shopping market is estimated at around $873.3 billion. ^[3]
Experts still flag growth for Japan’s mcommerce market, at a CAGR of around 13.6%. ^[3]

Mobile E-Commerce Adoption Statistics

APAC countries, especially India and China, also show the highest consumer confidence in mobile payment adoption at 24%. ^[9]

Mobile E-Commerce Latest Statistics

Retail mcommerce sales hit $359.32 billion in 2021, an increase of 15.2% over 2020. ^[13]
By 2025, retail mcommerce sales should more than double to reach $728.28 billion and account for 44.2% of retail ecommerce sales in the US. ^[13]
Insider Intelligence predicts mcommerce volume to hit $620.97 billion, or 42.9% of ecommerce, in 2024. ^[13]
This statistic gives information on the share of mobile retail commerce sales as percentage of total retail e commerce sales worldwide from 2016 to 2021. ^[14]
In 2021, 72.9 percent of all retail ecommerce is expected to be generated via m commerce, up from 58.9 percent in 2017. ^[14]
Mobile retail commerce sales as percentage of retail e commerce sales worldwide from 2016 to 2021. ^[14]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[14]
As predicted , mobile traffic became just as prevalent as desktop traffic. ^[15]
Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. ^[15]
77% of American’s own a smartphone. ^[15]
eCommerce dollars now comprise 10% of ALL retail revenue. ^[15]
80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. ^[15]
An estimated 10 billion mobile connected devices are currently in use. ^[15]
According to mobile commerce As more mobile payment applications are used to accept payments, the use of mobile payments is set to continue its unstoppable growth of 26.93% between 2020 – 20253]. ^[4]
80 percent of consumers in the US have never used a tapto pay method, whereas the opposite is true for 80% of consumers in the U.K and Australia 5]. ^[4]
According to Worldpay’s 2018 Global Payment Report the use of mobile payments is set to continue its inexorable rise and become the second most common payment method after debit cards by 2024.6]. ^[4]
By 2021, the world’s mcommerce sales will make up for 53.9% of all e. ^[4]
Mobile commerce sales are projected to reach $3.56 trillion in 2021—22.3 percent more than 20208]. ^[4]
The worldwide mcommerce share in e commerce is expected to reach 72.9% globally by 2021.9]. ^[4]
Marketers are now expecting mCommerce to be the main channel for online shopping since as much as 87% of shoppers engage in online product search before buying. ^[4]
67% of consumers have downloaded a retailer app.11]. ^[4]
77% of US consumers use their mobile devices in stores to compare prices.12]. ^[4]
71% of instore shoppers who use smartphones for online research say their device has become more important to their instore experience.13] 67% of customers who do window. ^[4]
Mobile is the dominant platform for searches with 48% of buyers using a smartphone to start searching with a search engine.15] 58% of Google searches are done via mobile devices. ^[4]
Only 5 years ago, the figure was nearly half of that (34%). ^[4]
42% of mobile driven brand interactions involve Google search.18]. ^[4]
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.19] 60% of consumers use social media to researchnew products and services.20]. ^[4]
Mobile commerce sales are projected to reach $3.56 trillion in 2021—22.3 percent more than the $2.91 trillion it registered in 2021. ^[5]
But even though the mobile commerce growth rate over the past year has been slightly slower than the average yearon year increase of 29.8 percent between 2016 and 2021, it is, nevertheless, impressive. ^[5]
This marks a 24.5 percent increase in just five years. ^[5]
As many as 90 percent of shoppers say that their experiences with mobile commerce could be better. ^[5]
In 2021, mobile ecommerce sales were expected to account for 6% of all US retail sales. ^[16]
But by 2025, Statista forecasts that m commerce sales will make up over 10% of all US retail sales, which would be a growth of 7 percent points since 2018. ^[16]
According to Retail TouchPoints, the average desktop device has a conversion rate of 3.9%, which is more than double the 1.8% average rate for smartphones. ^[16]
However, the reason for this is likely the difference in screen size rather than mobility, considering tablets held a conversion rate of 3.8%, while other devices with smaller screens had a rate of only 0.1%. ^[16]
Statista found that, in 2019, smartphones accounted for 64% of global retail website visits but only generated 46% of ecommerce revenue, which was the same as desktop devices. ^[16]
As of 2020, eMarketer estimates that US adults will spend, on average, more than 4 hours on mobile internet, and 88% of that time will be within apps rather than mobile browsers. ^[16]
Not to mention about 70% of sales are made via mobile branded apps. ^[16]
As of 2021, smartphone ownership in the US is least common among adults 65 years and older (only 61%). ^[16]
Considering 91% of social media users engage with social channels through their mobile devices and 80% of total time spent on social media occurs through mobile platforms, it’s no surprise that social commerce is on the rise. ^[16]
According to Insider Intelligence, in 2019, global consumer retail spend via chatbots was valued at $2.8 billion, but by 2024, that number is expected to reach $142 billion. ^[16]
By 2021, mobile commercial sales will account for54%of total eCommerce sales. ^[6]
More than half of the vendors(53%). ^[6]
M Commerce sales are set to reach $ 3.56 trillion by the end of 2021.SourceStatistaThis results in an increase of more than22.3% of total sales reported in 2020 – $ 2.91 trillion. ^[6]
MCommerce growth statistics show that since 2016, m commerce has seen an average increase of 33.1% annually!. ^[6]
The global share of mcommerce in e commerce has increased to 72.9%. ^[6]
MCommerce vs ecommerce statistics shows that this figure now stands at 72.9% – almost ¾ on all e. ^[6]
According to mCommerce statistics, the mobile coupon industry is expected to grow at a CAGR of 73.14% from 2016. ^[6]
About 70% of consumers download the merchant app. ^[6]
About 77% of American consumers use their mobile phones in stores to compare prices. ^[6]
Mobile shopping trends currently show that approximately 77% of consumers in the United States use mobile devices while shopping, especially to compare prices. ^[6]
Mcommerce statistics show 67% of customers make a purchase through a digital window on mobile. ^[6]
And yet, 77% of those buyers end up buying in a hurry. ^[6]
54% of users use social media to research new products and services. ^[6]
The most important information is that 54% of people who use social media use it to research new products or services that they are interested in. ^[6]
Ecommerce and mobile phone statistics continue to show that up to 71% of people are likely to make purchases based on the transfer of social media. ^[6]
83% of users use some form of shopping app on their smartphones while shopping inside the store. ^[6]
83% of customers use shopping apps on their smartphones or browse store. ^[6]
More than half of consumers (54%). ^[6]
43% of smartphone owners rated online purchases as their top job. ^[6]
Only 18% of them view online shopping as their favorite activity when using the tablet. ^[6]
Their number is expected to increase by 0.6% annually, reaching 187 million by 2024. ^[6]
This makes up 80.64% of all mobile phone users. ^[6]
This means that m commerce will make up 63% of all ecommerce in Britain. ^[6]
It will account for more than 20% of all sales in the country. ^[6]
This has been the highest percentage of online shopping in the UK in the last 11 years. ^[6]
According to reports, UK consumers in total spent 82 billion hours using shopping apps by 2020. ^[6]
This is an increase of more than 30% year on year, a number that is expected to increase steadily in 2021. ^[6]
67%of consumers download the merchant app. ^[6]
77%of US consumers use their device stores to compare prices. ^[6]
71%of store bought consumers who use smartphones in online research say that their device is very important to their store knowledge. ^[6]
67%of customers working through windows online shops are just having fun, and 77% of those end up with unthinking purchases in the end. ^[6]
Mobile is the most important search platform for48%of consumers who use a smartphone to start a search engine. ^[6]
58%of Google searches are done by mobile phones. ^[6]
Only 5 years ago, this figure was almost half that (34%). ^[6]
42%mobile band based bandwidth includes Google search. ^[6]
88%of consumers who want a local business type are on a mobile phone or who go to that business within 24 hours. ^[6]
60%of consumers use social media to research new products and services. ^[6]
In 2019, the global mobile traffic share will earn53.29%– about10%more than its predecessor. ^[6]
79%of smartphone users shop online using their devices over the past six months. ^[6]
The share of mCommerce across eCommerce is expected to increase to72.9%by 2021. ^[6]
79% of those who use smartphones have made an online purchase through it in the last six months. ^[0]
More than 50% of all online traffic is sourced from mobile phones. ^[0]
73% of consumers are omnichannel mobile shoppers. ^[0]
In 2017, that figure was only 34.5%. ^[0]
This denotes an increment of 22.3% from 2020. ^[0]
This was the country’s highest percentage of online shoppers in the past 11 years, the mobile commerce statistics 2020 report shows. ^[0]
According to the mobile e commerce statistics 2020 data, the shopping app has reached more than 600,000 downloads on Google Play Store, while it was downloaded over 700,000 times on Apple Store in September alone. ^[0]
These items topped the list of goods and services with the highest percentage of buyers, accounting for 55%. ^[0]
Conversely, bicycles, mopeds, cars, or other spare parts sold the least, with less than 10% of households choosing to buy them online. ^[0]
As stated in mobile e commerce statistics, 2020 is so far the most prominent mobile shopping year. ^[0]
The same is true for the mobile commerce sector that experienced a whopping 73% yearon year uptick following many years of stagnation. ^[0]
A recent study found that many UK consumers who pay for their purchases using digital or mobile wallets come from Generation Z (45%). ^[0]
The millennials came next with a 32% share, and Gen X had 28%. ^[0]
It is expected to skyrocket to $40 billion in four years, representing a staggering 1,900% increase. ^[0]
As of Q3 of 2020, an average of 55.4% of consumers worldwide purchased something online using a mobile device. ^[0]
In the UK, the percentage of consumers who utilised mobile shopping was 46.5%. ^[0]
This represents a 22.3% growth from 2020. ^[0]
On a global scale, mcommerce will have 72.9% in e commerce revenues this year. ^[0]
ECommerce Statistic #2 Only 2.17 Percent of E Commerce Visits Convert Into Purchases 3. ^[7]
ECommerce Statistic #3 E Commerce Accounts For 18 Percent of All Retail Sales 4. ^[7]
E Commerce Statistic #4 Amazon Is Expected to Account For 50 Percent of All Retail Sales in 2021 5. ^[7]
E Commerce Statistic #6 61 Percent of Online Retail Traffic Comes From Mobile 7. ^[7]
E Commerce Statistic #7 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. ^[7]
E Commerce Statistic #10 3D Product Images Increase Conversions by 250 Percent 11. ^[7]
ECommerce Statistic #11 Digital and Mobile Wallets Account For 45 Percent of E. ^[7]
Popups in E Commerce Convert at 4.76 Percent on Average 13. ^[7]
E Commerce Statistic #14 Mobile Popups Convert at 5.8 Percent on Average 15. ^[7]
E Commerce Statistic #15 The Average Cart Abandonment Rate Is 69.80% 16. ^[7]
49 Percent of Shoppers Abandon Their Carts Because of Unexpected Extra Costs 17. ^[7]
E Commerce Statistic #17 Abandoned Cart Emails Have an Average Open Rate of 45 Percent 18. ^[7]
In 2020, e commerce sales accounted for 18 percent of all retail sales worldwide. ^[7]
Notice the big jump from 13.6 percent in 2019. ^[7]
The share of e commerce sales is expected to reach 19.5 percent by the end of this year, and 21.8 percent in 2024. ^[7]
But by the end of 2021, the e commerce giant is estimated to account for half of all the retail sales in the States. ^[7]
With 61 percent of retail traffic coming from mobile devices, smartphones are now the preferred online shopping tool for most consumers. ^[7]
And it’s that 68 percent of consumers turn to Google for information while they’re shopping for a specific product. ^[7]
According to Statista, for apparel e tailers, this number reaches an average of 32 pages in one session. ^[7]
In a recent study, 43 percent of online shoppers named in stock availability of desired items and fast and reliable delivery as the two most important attributes when shopping online. ^[7]
make it easier for shoppers to visualize these items in action, and according to Shopify, they can increase conversions by up to 250 percent. ^[7]
A recent study found that digital and mobile wallets, such as PayPal, Apple Pay, and Google Pay, accounted for almost 45 percent of global e commerce transactions in 2020. ^[7]
What’s more, digital wallets are expected to increase their share in 2024 and reach up to 51.7 percent, by taking a big percentage off of traditional payment methods, such as credit cards, bank transfers, and cash on delivery. ^[7]
E commerce popups for collecting email addresses convert almost 5 percent of visitors into subscribers, followed by the service industry at 3.20 percent and SaaS popups with 2.60 percent. ^[7]
After analyzing our customers’ campaigns, we found that popups convert better on mobile than they do on desktop. ^[7]
According to Baymard Institute’s latest data, the average cart abandonment rate across industries is 69.89 percent. ^[7]
In fact, 49 percent of online shoppers abandon their baskets due to unexpected extra costs. ^[7]
In fact, Moosend found that abandoned cart emails have an open rate of 45 percent on average. ^[7]
Abandoned cart emails included in that study also had a 21 percent click through rate and resulted in half of those clicks becoming purchases. ^[7]
Recent stats show that threequarters of repeat purchases take place online, whereas as many as 71 percent of consumers prefer to make first time purchases at a physical store. ^[7]
According to Statista, the two fastestgrowing e commerce niches in 2020 have been disposable gloves and bread machines. ^[7]
The former category saw an increase of 670 percent since March 2019, while the latter grew by 652 percent since the same date. ^[7]
For example, a ratio of one transaction to every ten sessions would be expressed as an Ecommerce Conversion Rate of 10%”. ^[8]
Unbounce’s 2021 Conversion Benchmark Report compared landing page conversion rates across 16 industries with ‘catering & restaurants coming up top with an average conversion rate of 9.8%. ^[8]
Agencies and real estate represent the other end of the scale, converting only 2.4% and 2.6% respectively. ^[8]
Globally, the average order value on a desktop was 42% higher than on a mobile phone in Q3 2020. ^[8]
In the table below, Germany leads with an average conversion rate of 2.22% while Italy lags behind at 0.99%. ^[8]
The 2021 cross industry Google Ads clickthrough rate and conversion benchmarks show that The average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network. ^[8]
So, to compare against your rates it’s best to look at the media rates which vary between 2.8% and 6%. ^[8]
Mobile accounts for over 67.2% of all e. ^[9]
67.03% of the global population owns a mobile phone in 2021. ^[9]
79% of smartphone users have made a purchase online using their mobile devices. ^[9]
72.9% of all ecommerce will be m commerce by the end of 2021. ^[9]
This accounts for an increase of over 22.3% of the total sales reported for 2020 – $2.91 trillion. ^[9]
Mcommerce growth statistics show that since 2016, m commerce has seen an average increase of 33.8% yearly!. ^[9]
Mcommerce vs ecommerce statistics show that this figure now sits at 72.9% – almost 3/4 of all e. ^[9]
The global mobile coupon industry is forecast to grow by 56.5% in 2025. ^[9]
According to mcommerce stats, the mobile coupon industry was forecast to grow at a CAGR of 73.14% from 2016. ^[9]
According to reports, the average American spends about 5.4 hours on their mobile phones. ^[9]
As of January 2020, mobile accounts for 52% of online traffic, with desktop making up for 45.3%. ^[9]
Back in February 2019, they both accounted for about 48% each. ^[9]
Moreover, 40% of people search only on their smartphones. ^[9]
75% of customers carry out purchases on their mobile phones. ^[9]
According to m commerce stats for 2024, mobile shopping is getting more convenient with the increase in mobile payment options. ^[9]
90% of mobile shoppers, however, still claim that the mobile e commerce experience could be better. ^[9]
M commerce statistics for 2024 report that 55% of people who shop on their smartphones made a purchase after seeing a product on social media. ^[9]
What’s more, stores with a social media presence have gained 32% more sales than those without. ^[9]
On top of that, 60% of consumers use social media to research new products and services. ^[9]
This is a whopping 80.64% of the total mobile users!. ^[9]
Walmart comes second with a monthly audience of 86.05 million users 46.1% of mobile users. ^[9]
eBay is reported to claim 33.28% of mobile users. ^[9]
67% of customers window shop online just for fun. ^[9]
According to shopping app statistics, 77% of online window shoppers who do so for fun end up making impulse purchases. ^[9]
App Inventiv) Global m commerce statistics for 2021 show that 49% of customers globally shop with smartphones. ^[9]
However, following further research, it was discovered that iOS brings more shopping conversion than Android with values of 2.11% and 1.81% respectively. ^[9]
67.1% of the world population owns a mobile phone in 2021. ^[9]
The 5.27 unique mobile phone users account for 67.1% of the global population. ^[9]
The number is currently growing at around 1.9% every year!. ^[9]
Almost 50% of the world’s population owns a smartphone. ^[9]
This number translates to 48.33% of the global population. ^[9]
The growth is enormous, considering that in 2016, only 33.58% owned a smartphone. ^[9]
Mobile data traffic around the world is projected to increase by 700% between 2016 and 2021. ^[9]
In terms of number of transactions, over 40%. ^[9]
79% of smartphone users have made a purchase online using their mobile device in the last 6 months. ^[9]
By 2021, 53.9% of all US retail ecommerce is expected to be generated via m. ^[9]
In 2017, this share was just 34.5%, reflecting the tremendous growth in m. ^[9]
This is a massive rise from 58.9% in just 2017. ^[9]
Total mobile e commerce sales are expected to reach $3.56 trillion by 2021 a more than 250% jump from $0.97 trillion in 2016. ^[9]
Global mcommerce is growing at 29% compared to the e commerce growth rate of 22%. ^[9]
Mobile retail revenues in the US kept pace with global growth and were expected to grow by 63.4% in just two years between 2018 and 2020. ^[9]
Online shopping on mobile increased from 8% to 15%, while on desktop dropped from 78% to 63%. ^[9]
Over the 2016 2017 period, the share of shopping on smartphones in the overall online shopping numbers in the U.S. almost doubled from 8% to 15%. ^[9]
The share of shopping on tablets also doubled from 5% to 10%. ^[9]
This increase came at the expense of the share of desktop shopping, which saw a decrease from 78% of the overall to 63%. ^[9]
While China remains the leader in proximity mobile payment, accounting for 60% of the worldwide user base, m commerce statistics show that the rest of the world is catching up fast. ^[9]
As of 2015, about 12.5% of smartphone users in the US were already using proximity mobile payment solutions when the total transaction value was a mere $9.8 billion. ^[9]
This 33.63% CAGR is largely driven by the Asia Pacific region. ^[9]
Almost 70% of millennials in the US were using mobile banking in 2018. ^[9]
PayPal’s annual mobile payment volume is increasing at 46% yearon. ^[9]
Only 21% of US travellers book their trips from their phones. ^[9]
90% of travel brands say having a mobile strategy is critical or very important to the future success of their organization. ^[9]
According to this 2017 global study of m commerce trends in the travel industry, 84% of travel brands also intended to increase their investment in mobile and 60% were looking to enhance or replace their app from 2018 onward. ^[9]
At 46%, global mobile shopping penetration is the highest in the Asia Pacific region. ^[9]
Retail mcommerce sales grew to $37.96 billion in 2020, up from $30.2B in 2019, nearly 50% of total retail e commerce sales of $79.41 billion. ^[9]
51% of mobile shoppers in the US make their purchases via apps. ^[9]
Shopping is the fastest growing mobile app category with 54% yearon. ^[9]
The 54% increase in user sessions is in comparison to the average growth of 6% and negative growth for some other popular categories like gaming and lifestyle. ^[9]
76% of consumers shop on mobile devices because it saves time. ^[9]
70% of mobile searches lead to action within an hour. ^[9]
Smartphones had a conversion rate of 1.86% globally in Q3 2020. ^[9]
Only 1.86% of smartphone visits get converted into purchases globally!. ^[9]
When looking at the same statistics for the US, the number is even lower (1.68%). ^[9]
Mobile shopping carts have an abandonment rate of 85.65%. ^[9]
This is in comparison to the average abandonment rate of 80.74% for tablets and about 73% for desktops. ^[9]
As per mobile website stats, this results in smartphones accounting for only about 42% of e retail revenues, despite getting 62% of retail website visits. ^[9]
Only 12% of consumers find shopping on the mobile web convenient. ^[9]
When people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future than if they have a positive experience. ^[9]
On the other hand, a bad experience can result in almost 50% of users never returning to your store. ^[9]
The probability of bounce increases by 32% if mobile page load time goes from 1 s to 3 s. ^[9]
According to Google, a delay in load time of a mere 2 seconds can result in an increase by 32% in the bounce rate. ^[9]
42% of shoppers have security concerns about shopping via smartphone. ^[9]
73% of shoppers use multiple channels to shop. ^[9]
Mobile drives or influences an average of over 40% of revenue in leading B2B organizations. ^[9]
According to smartphones statistics from a joint report by Google and the Boston Consulting Group, mobile already has a direct or indirect influence on more than 40% of revenues, and this share is growing. ^[9]
70% of B2B search queries came from smartphones in 2020. ^[9]
One sign of this growing influence is that in 2020, about 70% of search queries in B2B e commerce originated on smartphones, up from about 50% in late 2017. ^[9]
Close to 80% of mobile search traffic gets routed through Google. ^[9]
Baidu’s share is a little over 16%, with Yahoo and Bing scoring 0.94% and 0.81%, respectively. ^[9]
Mobile advertising is expected to represent 72% of all U.S. digital ad spending in 2019. ^[9]
It accounted for just 24.7% of total digital ad spending and a measly 6.3% of total media ad spending in 2013. ^[9]
Its share of total media ad spending will be 28.6% in 2019. ^[9]
40% of shoppers say they will buy a product if they get to experience it through augmented reality before they buy it. ^[9]
61% of users prefer brands that make use of AR over those that don’t. ^[9]
71% of shoppers feel greater loyalty towards apps that offer AR as well. ^[9]
61% of mobile consumers are more likely to buy from mobile sites that customize information to location and preferences. ^[9]
69% of mobile shoppers want easy answers to their questions. ^[9]
In fact, 62% of people who own a smartphone have made a purchase using their device in the past six months. ^[1]
represents31% of all retail ecommerce salesin. ^[1]
35% of US consumers use only their mobile device to buy online. ^[1]
Mobile shoppersspend twice as muchmoney as other customers 53% of smartphone users buy from company. ^[1]
42% of smartphone users plan to do more shopping from their mobile devices in the coming year. ^[1]
In fact, a mobile friendly site makes it 67% more likely that a customer will buy a product or service online. ^[1]
On the flip side, if a website is not friendly from mobile devices, there is a 61% higher chance that the customer will leave and go to another website. ^[1]
According to research from Google, the bounce rates on mobile sites increase to 32% as page loading times go from one second to three seconds. ^[1]
The probability of a bounce increases by 90% if that loading time reaches five seconds and 106% from one second to six seconds. ^[1]
Just 10% of that time is spent on a mobile web browser. ^[1]
51% of people open a mobile app up to ten times each day. ^[1]
25% of people open a single app between 11 and 20 times each day. ^[1]
An additional 16% of mobile users open the same app 21 to 50 times daily. ^[1]
In fact, it’s predicted that we’ll reach $935.2 billion worldwide by 2024. ^[1]
That’s because 78% of people would rather access a store from an app compared to a mobile website. ^[1]
That’s because they are twice as likely to return to your store within 30 days, compared to people who buy from a mobile site. ^[1]
Conversions are 130% higher on apps. ^[1]
Mobile apps have an average order value that’s 10% higher than mobile websites. ^[1]
There are an estimated 12 million – 24 million eCommerce sites across the entire globe, with more and more being created every single day. ^[10]
61% of online consumers in the United States have made a purchase based on recommendations from a blog. ^[10]
59% of Millennials will go to Amazon first when online shopping, making the giant online retailer one of your biggest competitors. ^[10]
By the year 2040, it’s estimated that 95% of all purchases will be through eCommerce. ^[10]
In 2017, Amazon accounted for 44% of all US eCommerce sales. ^[10]
55% of online shoppers tell friends and family when dissatisfied with a product or company. ^[10]
93.5% of global internet users have purchased products online. ^[10]
76% of people prefer to go to a physical store for holiday shopping. ^[10]
Multi step forms in WordPresscan lead to 300% more conversions. ^[10]
The eCommerce industry is growing 23% yearover year, yet 46% of American small businesses still don’t have a website. ^[10]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%), and debit cards (38%). ^[10]
68% of small businesses don’t have a structured or documented conversion rate optimization strategy. ^[10]
69% of B2B businesses say they expect to stop printing catalogs within 5 years. ^[10]
32% of online shoppers own at least one connected home device. ^[10]
Only 2.86% of eCommerce website visits convert into a purchase. ^[10]
In the US, 2 in 5 consumers (41%). ^[10]
6 out of 10 American shoppers use self service tools for their concerns including websites (24%), mobile apps (14%),voice response systems and VoIP(13%). ^[10]
Globally, 57% of online shoppers buy from retailers who are overseas. ^[10]
61% of consumers prefer to be contacted by brands via email. ^[10]
58% of the top 1,000 US online retailers send welcome emails. ^[10]
Segmented campaigns toemail subscribersdrive a 760% increase in revenue. ^[10]
Abandoned cart emails have an average open rate of 45%. ^[10]
25% of US shoppers consult social media before buying a gift for friends and family. ^[10]
Online stores with a social media presence have an average of 32% more sales than those that don’t. ^[10]
74% of consumers rely on their social networks to make purchasing decisions. ^[10]
85% of orders from social media sites come from Facebook. ^[10]
Posts with photos get 53% more Likes, 104% more comments, and 84% higher click. ^[10]
75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post. ^[10]
Social media posts with 80 characters or less get 66% more engagement. ^[10]
93% of Millennials have compared online deals using a mobile device. ^[10]
40% of all online purchases made during the holiday season are done on smartphones. ^[10]
65% of consumers look up price comparisons on mobile while in a physical store. ^[10]
32% of shoppers changed their minds about purchasing items after checking out product information on their mobile devices within a physical store. ^[10]
82% of Internet users in the United States have used a mobile device to shop online. ^[10]
73% of consumers will switch from a poorly designed mobile site toone that makes purchasing easier. ^[10]
53% of smartphone and tablet owners will shop on company. ^[10]
People who have a negative experience in your mobile store are 62% less likely to purchase from you in the future. ^[10]
( 90% of the time spent on mobile devices is spent within apps. ^[10]
Making CTA buttons can create a 45% boost in clicks. ^[10]
If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%. ^[10]
46.5% of small to mid sized businesses say that offering free shipping increases their profits. ^[10]
If you require account creation during the checkout process, 23% of people will abandon carts immediately. ^[10]
The average cart abandonment rate across all industries is 69.89%. ^[10]
Exit Intent popups have helped recover 53% of abandoning visitors. ^[10]
Slow loading sites increase the abandonment rate by 75%. ^[10]
The product with the highest abandonment rate is clothing (40%), followed by tech (18%), and home products (16%). ^[10]
eCommerce sites can gain a 35% increase in conversion rates with anoptimized checkout design. ^[10]
At the average abandonment rate of nearly 70%, eCommerce sites could be losing a total of $3 billion a year. ^[10]
Mobile has the worst cart abandonment rate of all devices at 78%, followed by tablets (70%), and desktops/laptops (67%). ^[10]
Top 5 mobile Shopping Problems Need to enlarge the screen to click (33%). ^[17]
Long page loading time (25%) Just “full size” version offers all functionalities (17%). ^[17]
Not enough product information (12%). ^[17]
15% of them buy on a weekly basis. ^[17]
A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. ^[11]
that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 billion in 2021, up from £19.6 billion in 2020 – a jump of 20%. ^[11]
Amazon’s UK sales are also up 82% on the £13 billion. ^[11]
Overall, Amazon’s net sales for the full year 2021 increased by 22% to $469.8 billion, up from $386.1 billion in 2020. ^[11]
The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. ^[11]
Irish consumers’ spending on non Irish websites averaged 329€, with more than three quarters (79%). ^[11]
UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non UK European websites (48%) and Chinese websites (28%). ^[11]
Perhaps surprisingly, only 16% of respondents bought from websites based in the United States. ^[11]
More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%). ^[11]
Close to half (49%) of respondents also said that they would do all of their shopping online if they could, with 2534yearolds being the most enthusiastic about this (with 54% in favour). ^[11]
This otherwise strong growth tailed off somewhat at the end of the year, however in December, 45% of nonfood retail sales took place online, down 13.9% from 2020, in which 52.5% of non food retail sales were online. ^[11]
According to the report, fast fashion apps, social shopping apps, and “mobilesavvy big box players” saw the strongest movement in 2021. ^[11]
The three regions that saw the most growth in shopping app time on Android were Indonesia (up by 52% yearon year), Singapore (up 46% YoY) and Brazil (up 45% YoY). ^[11]
The most downloaded shopping app worldwide in 2021, according to App Annie’s data, was Indian ecommerce app Meesho, followed by Singaporean Shopee at #2. ^[11]
According to a report from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 billion over the course of the pandemic, but total sales fell by £9.6 billion. ^[11]
The permanency of the shift to online clothes shopping is most potent among British consumers, with more than one third (36%). ^[11]
This is compared to an average 31% of consumers across the rest of Europe. ^[11]
Salesforce’s Q3 2021 Shopping Index reveals global online sales increased by 11% yearon year in the three months to September, compared to a massive 63% growth in Q3 2020. ^[11]
This figure is also a notable rise from just a 2% uplift in the previous quarter of 2021 as it faced tough competition from the boom in ecommerce transactions at the height of the first wave. ^[11]
During the three month period, it experienced a 40% jump in sales versus Q3 2020. ^[11]
Meanwhile, the UK saw a 20% increase. ^[11]
The UK also experienced a higherthan average conversion rate against the global 2.4% average, ranking third overall at 2.8%, behind Australia and New Zealand (3.6%) and the Netherlands (3.2%). ^[11]
Forty one percent of US consumers say they currently have an active subscription, down from 47% a year ago. ^[11]
Those with multiple subscriptions have declined as well, dropping from 21% to 18%, while additional data shows that the number of shoppers looking for new product subscriptions has also waned, from 18% in 2020 to 14% in 2021. ^[11]
Interestingly the number of consumers surveyed that said they have never subscribed to one of these brands has remained the same – 29% – for the last two years, revealing brands have been largely unsuccessful at encouraging firm non. ^[11]
Food and drink subscriptions continue to be the most popular among the US population, with more than one third (37%). ^[11]
Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%). ^[11]
Despite a drop in active subscriptions, there remains an openness among 65% of Americans to the possibility of purchasing one in the future. ^[11]
Moreover, the percentage of people that say they are unlikely to has reduced from 27% to 21%, meaning there is plenty of opportunity for brands to tempt their audiences into buying subscription products moving into 2024. ^[11]
AppsFlyer’s State of Ecommerce App Marketing 2021 report reveals a 48% global surge in downloads of online shopping apps on mobile between January and July, rising 55% on Android devices and 32% on iOS. ^[11]
Consumer spending via apps is growing alongside these downloads, with data indicating a 55% increase in worldwide consumer spend on the format between March and July compared with the same period in 2020. ^[11]
Reuters reports new Q3 2021 research from finance startup Credit Karma that reveals 70% of Britons now prefer shopping online and on mobile, up from less than half pre. ^[11]
Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. ^[11]
Now, just 8% of consumers prefer to pop into a physical branch than they do using online services, down from 19% before the pandemic began. ^[11]
Internet Retailing reports findings from Shopiago that indicate UK charities have sold 185% more items online in the six months to August 2021 compared with the year before. ^[11]
After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second hand pet supplies being sold via its platform between February and August 2021. ^[11]
Resold donations in the baby category also experienced a 73% rise in pricing over the same period, while those in the toys and games category spiked 104%. ^[11]
Unsurprisingly, as many employees continued to work from home, the number of laptops, tablets and similar equipment sold online by UK charities grew by an impressive 110%. ^[11]
Digital consumer spend per person in South East Asia is projected to increase by 60% over the course of 2021. ^[11]
The number of consumers who say they ‘mostly shop online’ has increased by 35% yearon year, and 80% of the channels they use to browse and discover new products are now online. ^[11]
Shoppers within the region have also bought items from 60% more online product categories than they did in 2020, with Indonesian shoppers leading the way by purchasing from an average 8.8 different verticals annually. ^[11]
In the next five years, analysis predicts SEA’s ecommerce GMV will skyrocket to US $254 billion, almost double what it is expected to reach by the end of 2021 and equating to a compound annual growth rate of 14%. ^[11]
Ecommerce executives who were interviewed for the study believe that, thanks to a mostly hybrid model of working, 75% of the hours consumers spent shopping online from home in 2021 will be retained after the pandemic subsides. ^[11]
Shopify posted revenues of $1.12bn in Q2 2021, a 57% rise yearon year and a better result than estimates from experts predicted. ^[11]
The company’s Gross Merchandise Volume also rose significantly, up 40% to $42.2 billion. ^[11]
Perhaps most impressive of all was a 67% increase in Shopify’s Monthly Recurring Revenue , meaning the amount of revenue the brand can expect from recurring payments of users that are billed monthly. ^[11]
Subscription solutions, meanwhile, were also 70% higher, thanks to a wave of new merchants joining the platform since Q2 2020. ^[11]
Netimperative reports research findings from ChannelAdvisor and CensusWide which reveal 91% of 304 ecommerce CMOs surveyed believe their brand’s revenue will grow over the next 12 months beginning August 2021. ^[11]
An additional 92% said that they are also more confident in their company’s ability to attract new online customers than they were before the pandemic began, with nearly one third claiming this will become ‘much easier’ for them. ^[11]
The study also forecasts that, if the pandemic hadn’t happened, the profit margins in the countries studied would be 3.7% by 2025, half a percentage point higher. ^[11]
Amazon unsurprisingly topped the list at a reported revenue of $386.1 billion, although its growth was far lower at 37.6%. ^[11]
Meanwhile, Zalando, eBay and Rakuten experienced a 25.4%, 18.9% and 18.9% rise in annual revenue respectively. ^[11]
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports – the largest drop on record since the Index’s inception in 2000. ^[11]
It is worth noting that this most recent comparison is being measured against a 61% boom in growth recorded in May 2020, which was driven by the first peak of the pandemic. ^[11]
Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% yearon. ^[11]
Multichannel retailers saw the largest rate of drop off, 13.9%, as consumers increasingly opted to shop in. ^[11]
Onlineonly retailers, however, experienced a much smaller decline of. ^[11]
Also hit hard were budget retailers, seeing a 12.8% drop off in sales, in contrast to a +0.2% growth for their luxury counterparts. ^[11]
In fact, sales volumes for May 2021 are 46% up compared to May 2019. ^[11]
A June 2021 report from Ofcom has found British consumers spent a total £113 billion online throughout 2020, a rise of 48% on the year before. ^[11]
Online sales in the food and drink category experienced the highest rise of all, up a massive 82% yearon year, while the household goods category saw a 76% spike. ^[11]
Online share of spending on household goods grew from 17% in Q1 2020 to 42% in Q2 2020 alone. ^[11]
According to research, this trend is continuing into this year – teenagers spent 68% of their money online in March 2021 and just 32% offline. ^[11]
Of this surge, audio subscription streaming increased by 23%, driving revenue for the sector up by 19% to £1.3 billion. ^[11]
Audio subscription streaming through platforms like Spotify and Apple Music now accounts for 87% of online audio revenues, up from 84% in 2019. ^[11]
Analysis from UNCTAD has found global ecommerce sales rose to $26.7 trillion in 2020, making up 19% of all retail sales (up from 16% in 2019). ^[11]
Data shows that the Republic of Korea experienced the most growth in share, where the proportion of online sales rose from one in five (20.8%). ^[11]
For context, China came in at one percentage point lower for total ecommerce penetration in 2020. ^[11]
The UK also saw big growth compared to regional counterparts, growing from an overall 15.8% online share of retail sales to 23.3%, placing it third in a list of growth in seven major economies which also includes the US, Australia, Canada and Singapore. ^[11]
While just over one in every ten retail sales are now made online in the country (11.7%). ^[11]
Online sales penetration across Kingfisher’s brands has soared from just 7% in mid 2019 to 18% by the end of 2020, diginomica reports. ^[11]
Its group ecommerce sales rose 158% yearon year in 2020 to £2.3 billion, with click and collect becoming the fastest growing fulfilment channel, according to its data. ^[11]
B&Q alone experienced a 117% jump in online sales during 2020, while Screwfix performed even better at a 146% increase. ^[11]
Sales on mobile devices now account for 62% of Screwfix’s ecommerce sales, while it accounts for 56% of online orders across all Kingfisher brands – more than a 200% increase yearon. ^[11]
IMRG Capgemini Online Retail Results for January reveal that UK online sales grew 74% yearon year in January 2021. ^[11]
However, a lockdown announcement for the new year caused a recordbreaking growth in sales, with results also far above the 3, 6 and 12 month rolling averages – 46.4%, 44.9% and 41.3% respectively, according to analysis. ^[11]
Omnichannel retailers were the biggest winners in January, seeing a 99.8% yearonyear rise in sales across their online channels compared to their online only counterparts, which experienced a smaller 31.2% growth. ^[11]
Meanwhile, mobile ecommerce sales soared 169.1%. ^[11]
Electrical sales remained very high – up 206% – and there was even some promising news for fashion retailers as clothing sales grew 22%. ^[11]
Data from the ONS has found UK online sales in January 2021 accounted for 35.2% of all retail,. ^[11]
a record that beats even last May’s high of 34.1%, when the coronavirus crisis was at its first peak. ^[11]
Amid a third national lockdown, 50% of textile, clothing and footwear sales came through online channels in the first month of the year, declining to 37.4% for department store sales and 31.5% for household goods stores. ^[11]
Although online made up just 12.2% of food sales in January, it saw the highest yearon year growth of 143.5% compared to the same month in 2020. ^[11]
A January 2021 outlook report from Retail Economics and Natwest has found that, since the pandemic began, nearly half (46%). ^[11]
When asked directly, 32% of consumers surveyed said they expect to continue with their new ecommerce habits in the future, a figure that rises to 40% in 4554 year. ^[11]
Fifty seven percent of respondents from households earning £96,000 or more per year agreed or strongly agreed that they are likely to spend a higher proportion of their income on retail products online than in store, even after the pandemic subsides. ^[11]
By comparison, just 31% of households earning less than £19,000 said the same. ^[11]
Global consumer spending on mobile is expected to reach $270 billion by 2025, having been accelerated by increased mobile activity during the pandemic, according to SensorTower’s 2021 2025 Mobile Market Forecast report. ^[11]
This figure is almost 2.5 times the $111 billion spent throughout 2020 (+30% on 2019). ^[11]
The compound annual growth rate across mobile app stores is also predicted to be very healthy over this five year period, at 21% and 17% respectively on the App Store and Google Play. ^[11]
Meanwhile, app downloads for the 2020 calendar year rose 24% to 143 billion – the highest levels seen since 2016 – and are forecast to reach 230 billion by 2025. ^[11]
By 2025, mobile consumer spend in these regions is expected to grow by 181%, 164% and 170% respectively to equal a collective $20 billion. ^[11]
Overall, non game apps will account for 49% of all revenue made across both stores by the end of 2025. ^[11]
Shopify’s Q4 2020 revenue rose 94% yearon year amid ecommerce boom. ^[11]
Shopify’s fourth quarter 2020 revenue rose 94% yearon year to $977.7 million, the company announced in February. ^[11]
This figure helped boost Shopify’s overall revenue to $2.9 billion (+86%). ^[11]
Its Subscriptions Solutions revenue rose 53% in Q4 2020 alone, due to a number of new merchants joining the platform, the statement explained, likely in a bid to capitalise on the golden quarter rush,. ^[11]
GMV also grew 99% yearon year to $41.1 billion, as many businesses saw record online sales of goods over the period. ^[11]
Online channels accounted for 60 70% of John Lewis sales over the course of 2020, up from 40% before the pandemic, according to details from the retailer’s report. ^[11]
The data reveals mobile and desktop browsing of the brand’s website increased by 55% yearon year, while tablet traffic declined by a whopping 41%, reflecting wider trends in device popularity across the retail industry. ^[11]
Meanwhile, the number of John Lewis purchases destined for home delivery rose a quarter on 2019, quadrupling in the case of Waitrose.com orders, and 55% more products were sent to others as gifts. ^[11]
Some of the most popular items bought by John Lewis customers in 2020 included beauty tech – up 178% – chess sets (up 121%) and nostalgic toys, like Scalextric kits (up 100%). ^[11]
However, sales of products such as suitcases, high heels and clutches and ‘party handbags’ all saw dramatic declines of 69%, 62% and 56% respectively thanks to customers’ dramatic lifestyle changes brought on by the pandemic. ^[11]
Uber has announced that revenue acquired from online food delivery was up 224% yearonyear in Q4 2020 (19% quarteron quarter). ^[11]
According to its financial statement, the app now drives more than 10% of Uber Eats first. ^[11]
Meanwhile, the number of restaurants enlisted on the Uber Eats platform rose 75% in the final quarter of 2020, indicating a huge growth in interest from both retailers and customers in this arm of Uber’s business. ^[11]
Additionally, monthly active platform consumers grew 19% quarteron quarter to 93 million, with the average customer spending $60 per month across five or more transactions. ^[11]
Ride bookings fell 47% in Q4 2020, resulting in a 52% yearon year decline in ride revenue over the period. ^[11]
High demand for delivery has therefore partly made up for the shortfall in ride hailing over 2020, however, despite Uber’s total revenue rising 13% quarteron quarter, it declined by 16% across the whole of 2020. ^[11]
Total online sales growth in the UK rose by 36.6% yearon year in 2020 – the largest growth seen since 2007, according to data from the IMRG Capgemini Online Retail Index. ^[11]
Online retail sales in December remained slightly higher than the year average at +37%, while Black Friday events caused November to take the crown for peak performance at +39%. ^[11]
Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of onlineonly competitors for the first time since 2017 . ^[11]
Categories that experienced the greatest success over 2020 were garden (+222.5%) and electricals (+90.8%). ^[11]
However, online sales of clothing performed quite poorly, up just 1.3% in 2020 compared to growth of 8.2% the year before. ^[11]
There was also good news for mobile commerce, which saw a huge 73% yearon. ^[11]
Data from eShopWorld has revealed that crossborder ecommerce sales grew 82% yearon year in 2020, as globally optimised retailers cashed in on new opportunities. ^[11]
In April alone, crossborder sales exceeded 100% yearon year growth before peaking at +141% in July. ^[11]
A survey of over 22,000 consumers from 11 different countries found that 52% claimed to have made six or more cross border purchases online since the beginning of 2020. ^[11]
This was followed by Morocco, Chile and Puerto Rico at 215%, 211% and 203% growth respectively. ^[11]
The rate of ecommerce penetration in the US grew by 10 years in a 90 day period in 2020, reaching around 33%, according to data from McKinsey. ^[11]
Fifty percent of American households were reported to be actively reducing their household spend, while a further 20% abandoned past brand loyalty in favour of others that were more convenient, inexpensive or had better stock availability. ^[11]
Following that, the second most compelling reason was product selection, cited by 53% of consumers. ^[11]
Joint third were delivery options and the shopping experience, each cited by 43% of respondents. ^[11]
In the three months to June 30th, eBay experienced a betterthanexpected 14% yearon year rise in revenue, reaching $2.7bn in sales. ^[11]
It also saw an increased number of global sellers flock to the platform, increasing 5% over the period to reach 19 million. ^[11]
However, its Gross Merchandise Volume declined by 7% to $221bn and its active annual buyers fell by 2%. ^[11]
Ebay says it predicts its Q3 earnings will total between $2.42 $2.47bn, a lower estimate than experts predicted and a downward trend for its quarterly revenue, which saw a peak of $3bn in Q1 2021. ^[11]
Amazon saw its revenue rise 27% yearon year in the three months to 30th June 2021, totalling $113bn. ^[11]
While sales for the ecommerce giant remain healthy, this figure did not meet the $115.2bn revenue predicted and marked the slowest rate of growth for the company since the pandemic began. ^[11]
Amazon Web Services continued to perform strongly, with net sales rising 37% to $14.8bn – the second quarter in a row to record over 30% growth across this arm of the company. ^[11]
Meanwhile, Amazon’s advertising revenues skyrocketed by 87% versus the same period of 2020 as brands ramped up their investments. ^[11]
Growth in Amazon’s grocery category in 2020 alone rose 17.6%. ^[11]
The year ending March 31st 2021 has marked one of the strongest performances for the retailer to date – total revenue for the group increased a huge 41% in the full year to an equivalent $109.5 billion, and revenue for the quarter alone grew 64% yearon. ^[11]
Overall GMV rose 21% across the year, mostly driven by the home furnishing and FMCG categories, and later by apparel in the first three months of 2021. ^[11]
Data from its financial statement shows revenue jumped 44% yearon year from $75 billion to more than $108 billion, beating analysts’ prior expectations. ^[11]
Meanwhile, ‘other’ revenue, which primarily includes sales accrued from advertising, grew a whopping 77%. ^[11]
Revenue from its subscription services, including Amazon Prime memberships, digital video, audio and ebooks rose 36% to $7.5 billion, while Amazon Web Services grew 32%. ^[11]
Streaming hours on Amazon’s Prime Video platform are now up more than 70% yearon year, with over 175 million of its >200 million Prime members streaming TV shows and movies over the period. ^[11]
Amazon revealed sales grew a total 38% throughout 2020, reaching $386.1 billion. ^[11]
Meanwhile, sales of its web services accelerated 29.5% to $45.4 billion vs. $35 billion last year. ^[11]
In Q4 2020, usually the most lucrative time of year for Amazon, the company’s sales increased by 44% yearon year to $125.6 billion, marking its first ever $100 billion quarter. ^[11]
It claims that the 2020 holiday season was ‘the best ever for independent businesses selling on Amazon’, with worldwide sales averaging 50% higher yearon year and exceeding $4.8 billion in sales alone over the Black Friday Cyber Monday weekend. ^[11]
In early February 2021, Alibaba posted its financial results from Q4 2020, which revealed a 37% yearon year rise in revenue to RMB221.1 billion. ^[11]
A portion of its success can be attributed to its record 11.11 Singles Day sales, expanded in 2020 to continue for 11 consecutive days, which created RMB498.2 billion in sales – an increase of 26% on the same event in 2019. ^[11]
Moreover, views of recommended pages displayed on the Taobao app homepage grew a whopping 90% in the fourth quarter alone. ^[11]
Aside from its retail achievements, Alibaba’s cloud computing business saw a huge 50% yearon year boost in Q4 2020, making these services profitable for the company for the first time. ^[11]
The Guardian reports online reselling in the UK saw a substantial boost in sales and traffic throughout 2020, according to information collated by top second hand sites like MusicMagpie. ^[11]
Sales at the aforementioned brand, which now resells many other products outside of old music, rose 22% over the course of 2020 to around £120 million. ^[11]
Sales of secondhand books via the site grew by a massive 75% in this period, while products like preowned smartphones and games consoles saw sales increase by one. ^[11]
MusicMagpie’s sales figures follow the same trend as similar sites such as eBay which saw a 30% growth in revenue between March and June 2020 alone. ^[11]
Meanwhile, Depop, a site for selling pre loved fashion, grew its user base to 18 million since the end of 2019 and ‘experienced record sales’ in the summer, according to the Guardian’s report. ^[11]
Sixtyone percent of respondents cited free delivery as a key purchase driver, followed by availability (57%) and price (53%). ^[11]
Amazon is also predicted to have sold $180 billion worth of products in first party sales , up from $135 billion in 2019 and $117 billion in 2018. ^[11]
Products sold via the platform accumulated a 46% share of the top 100 most searched queries related to Covid 19 as consumers rushed to buy essentials and safety equipment like PPE and sanitiser. ^[11]
A press release outlining Amazon’s Q3 financials has confirmed that the company’s net sales grew 37% yearon year worldwide, totaling $96.1 billion for the period and surpassing estimates of $92.7 billion. ^[11]
North American net sales were up by 39%, while international net sales rose by 37%. ^[11]
Sales of its subscription services grew 33% yearon year, and Amazon Web Services grew by 29%. ^[11]
Total profits were up by 200% to $6.3 billion compared to the same quarter the year before, beating Amazon’s previous record of $5.2 billion profit back in Q2. ^[11]
Ebay’s Q3 2020 financial statement has revealed that its revenue rose 25% to $2.61 billion compared to the same period in 2019, beating expert estimates of $2.48 billion. ^[11]
However, physical goods remain the largest subscription revenue opportunity, according to the report, and are expected to represent 45% of global revenue by 2024. ^[11]
In the US, the number of outof stock products online, across 18 product categories, surged 172% between January 2020 and August 2021, according to a report from Adobe Analytics. ^[11]
On a yearon year basis, products were out of stock 24% more of the time in August 2021 than in August 2020, despite more restrictions lifting in the region this summer. ^[11]
As consumers become more and more accustomed to making online purchases, fifty four percent of global shoppers now prefer online window shopping to browsing instore, according to April 2021 research from Bazaarvoice. ^[11]
Indeed, data shows that almost twothirds (64%). ^[11]
Analysis of responses revealed the top three reasons for better product discovery online were convenience (55%), greater choice (46%) and the ability to research items and any corresponding reviews (45%). ^[11]
Forty six percent of consumers claimed they spend their time window shopping on mobile, versus 26% on desktop and 10% on tablet. ^[11]
A similar company, Affirm, based in San Francisco, also claimed its revenue rose 93% to $509.5 million for the year ending 30th June 2020. ^[11]
In a study conducted by Credit Karma for Reuters of 1038 US consumers, almost 40% of those that have spread their payments online have missed more than one payment, and as a result 72% have had their credit score lowered. ^[11]
More notably, 42% of respondents have said they had used a buynowpay later plan before, indicating interest in the service is becoming more and more prevalent among Millennial consumers. ^[11]
Data released in Bold Commerce’s Subscription Trends 2021 report indicates that over 70% of D2C brands have – or will soon – integrate subscriptions into their ecommerce strategies. ^[11]
Furthermore, over half (54%). ^[11]
Indeed, fifty seven percent of brands that have implemented such loyalty programmes have measured their customer lifetime value at a year or more, while just 35% of those without said the same. ^[11]
Twenty percent of retailers that have so far included discounts as a way of incentivising the purchase of subscriptions have reported monthon month growth of over 50%. ^[11]
At the moment, industries that are seeing the highest growth (25% or more monthon month). ^[11]
Sporting goods ranked first according to the survey, with 69% of brands in this category citing this level of growth, followed by the Industrial/B2B (60%) and Automotive (57%). ^[11]
Other upand coming industries with modest monthly subscriptions growth of 10% or more include food and beverage, technology and fashion. ^[11]
Previous research from Forrester forecasted a 45.7% compound annual growth rate in shoppertainment in China alone by 2024, but the pandemic has shifted the goalposts and made it more likely that this will be achieved much sooner. ^[11]
Features such as the ability to place orders, get vouchers, see estimated delivery times and read returns policies were the most popular with survey respondents, as was content that was 10 minutes or less in length. ^[11]
An October 2020 survey of more than 2000 British consumers, commissioned by Citizens Advice, has found that nearly half (47%). ^[11]
With the UK having been in full or partial lockdown for much of 2020, 51% said they felt more reliant on having products delivered to their homes. ^[11]
Of all respondents, a whopping 96% claimed to have ordered products that require parcel delivery since March. ^[11]
A further 18% said they had lost out financially due to a home delivery gone wrong or missing, with 40% of those losing out by more than £20. ^[11]
US shopping app downloads slowed to a 4% yearon year growth in Q3 2020, following a spike in Q2, according to Sensor Tower’s Mobile Retail Trends Analysis, published in Q4. ^[11]
Sensor Tower data also revealed that US app download growth for top brickandmortar retailers between Q1Q3 2020 was almost double that of top online only retail apps (+27% vs. +14%). ^[11]
A study released by YouTrip, shared by WARC, has found crossborder ecommerce in Singapore has boomed under the conditions of the Covid19 pandemic, rising 84% yearon year in the 12 months to June 2021. ^[11]
Taobao took the top spot for the year, with transactions via the site rising by 131%, followed by Amazon at number two. ^[11]
Alibaba placed third (with transactions up 120%), while eBay also made it into the top five (up 98%). ^[11]
According to 8 in 10 consumers in the region, the main reason for shopping with overseas retailers was the lower cost of products compared to those promoted by native retailers. ^[11]
Chinese retail giant JD.com has experienced a 27.4% rise in annual active customer accounts in the year ending June 2021 to almost 532 million, due to an increased appetite for online shopping. ^[11]
In Q2 2021, the company also reported a 26% yearon year overall rise in net revenue to RMB 253.8 billion , beating experts’ predictions. ^[11]
Revenue from its Product segment, which includes JD’s ecommerce arm, rose 23%. ^[11]
Its grocery category drove many of these promotional transactions, with JD Fresh seeing a 70% yearon year boost in sales within the first hour of the event, while alcohol sales exceeded RMB 200 million within the first five minutes. ^[11]
Analysis shows online sales conducted from 8pm11pm local time between May 1st and July 1st 2021 grew more than 100% yearon year, as shoppers increasingly choose their evening hours to browse products online. ^[11]
Other product categories that saw a spike during these evening hours were alcohol, skincare and beauty and pet services, all of which also experienced a 100% increase in sales versus the same period of 2020. ^[11]
Meanwhile, purchases of digital products out on top by rising 500% yearonyear, with 8pm 11pm accounting for more than half of transactions for this vertical across that take place across a whole day. ^[11]
According to the data, the over85s and white collar workers make up the bulk of consumers shopping online in China during the late evening hours. ^[11]
According to a report published by Wunderman Thompson and JingDaily, ‘Transcendent Retail APAC’, crossborder ecommerce in China rose 46.5% yearon year in Q1 2021, reaching an equivalent value of $63.8bn. ^[11]
By December 2020, as many as 70% of China’s population – around 989 million people – were online, the majority via their mobile devices. ^[11]
Nearly 80% of this cohort were shopping online at this time, while 86% were actively using mobile payments. ^[11]
Its number of annual active buyers also rose by 36% to 731.3 million compared to the same period in 2019. ^[11]
Gross merchandise value reached a whopping 1.5 trillion yuan (+73%). ^[11]
According to figures released by Adobe as part of its Digital Economy Index, US consumers spent a record $204.5 billion throughout the 2021 holiday season, denoted as 1st November – 31st December. ^[11]
This spend represents a rise of 8.6% from the previous year, and was driven by categories including toys , video games , gift cards and books. ^[11]
The weeks before Thanksgiving were up 19.2% on 2020, while spend during Cyber Week actually fell by 1.4% compared with 2020. ^[11]
Spend then rose again between 30th November and 31st December, coming in at 5.6% above 2020 levels. ^[11]
Adobe noted that the demand for online shopping was not deterred by persistent supply chain issues, even as consumers encountered more than six billion outof stock messages online, a 10% increase on 2020 levels and a 253% increase on 2019 levels. ^[11]
Buy Now, Pay Later payment options, which saw doubledigit growth in 2021 revenue was up 27% yearonyear, while orders were up 10% yearon. ^[11]
Fortyfive percent of British consumers planned to get their Christmas shopping done earlier than ever in 2021 thanks to supply chain delays and fresh fears of a winter lockdown as Covid 19 cases remain high. ^[11]
In September 2021, new customer growth decreased by 14% on the year before, while sessions per user increased by 17%. ^[11]
Third party sellers on Amazon saw a 60% growth yearon year in Black Friday weekend sales. ^[11]
Black Friday promotions saw thirdparty sellers grow their sales by 60% yearon year, surpassing $4.8 billion worldwide. ^[11]
Analysis from Nosto found UK sales in online stores soared 23% on Black Friday 2020. ^[11]
This was accompanied by a 35% rise in online store visits and a 2% increase in conversion rates compared to numbers from the same event in 2019. ^[11]
However, there was a 4% decline in average order value, likely due to heavier discounting than usual to get consumers to part with their cash amid financial uncertainty. ^[11]
Globally, pet supplies and home and garden came out on top compared to other verticals, seeing a 60% and 52% increase in online sales respectively. ^[11]
The majority of the remaining categories analysed saw growth compared to 2019’s Black Friday results, except for fashion and accessories, which experienced a 4% decline despite a 7% uplift in traffic. ^[11]
This category also saw a 5% decrease in conversion rate and a 3% drop in average order value. ^[11]
In 2020, there was a 24% increase in the number of pages viewed and a 20% increase in the time spent on any one page. ^[11]
Meanwhile, bounce rate dropped by 2%, suggesting that shoppers, more than ever, are making more purposeful and considered purchases during the event. ^[11]
Interestingly, there was also a 30% uplift in the number of product recommendations shown, indicating that retailers have put in place additional measures to ensure a personalised experience for visitors and a greater chance of conversion and/or upselling. ^[11]
Purchases made in the 11 day campaign period covering the unofficial holiday topped $74 billion, a new high for the company and a 26% increase on 2019’s event. ^[11]
According to Alibaba’s data, its AI customer chatbot dealt with 2.1 billion questions, and more than 30 livestreaming channels on Taobao Live made over 100 million yuan in GMV. ^[11]
Mobile purchases are predicted to be worth $3.56 trillion by 2021. ^[12]
By 2021, global mobile eCommerce sales are expected to be worth $3.56 trillion, according to an eMarketer prediction from 2018. ^[12]
According to Monetate’s Ecommerce Benchmarks for Q2 2019 report , while mobile sales top eCommerce sales in terms of quantity, sales made online through desktop payment gateways are still worth significantly more on average. ^[12]
Mobile share of total online traffic continues to grow This chart shows how the the mobile share of traffic continues to pull away from desktop from Jan 2019 to Feb 2020 (tablet figures are removed from this but make up the remaining 2.7%). ^[12]
2019 study from Juniper Research calculates there will be 8 billion voice assistants in use by 2024, up from an estimated 2.5 billion at the end of 2018. ^[12]
Microsoft’s 2019 Voice report , which surveyed more than 2,000 consumers in the US, UK, Canada, Australia and India, found that 40% of respondents had used voice technology to make online purchases. ^[12]
Out of the 41.4% who said they had used a voice assistant to make a purchase, 34.9% said they enjoyed the experience and only 6.5% said they didn’t enjoy it. ^[12]
As a 2019 study from Periscope and McKinsey shows, more than 60% of consumers in the US, UK and Germany say they shop equally offline and online. ^[12]
Consumers are using mobile as an intermediary touch in 58% of all multi. ^[12]
The US is a long way behind (just 29% of smartphone users using mobile payment apps). ^[12]
In their study just 26% of 18to24yearolds say they’ll wait 4 6 seconds on their mobile. ^[12]
Retail commerce sales are tipped to reach $437 billion in 2024—a 21.5% increase from the year prior. ^[2]
Driving this trend is the estimated 292 million people expected to have their own mobile devices by 2024. ^[2]
And it’s predicted that some 187.5 million of them will shop via their smartphone. ^[2]
To find out how you can capture the estimated 187.5 million mobile buyers, we dug through the latest reports, industry wide statistics, proprietary data, and case studies on businesses dominating mobile. ^[2]
In 2024, it’s estimated that 6.9% of all retail transactions will take place through a mobile device. ^[2]
That’s tipped to exceed 10% by 2025. ^[2]
Another 40% used the app to make a purchase. ^[2]
While some 46% of retailers plan to spend more time on their custom mobile app in 2024, investing in one is expensive and time consuming. ^[2]
Because of the development of mobile apps, eMarketer forecasts that US retail sales through social media will rise by 6.3% in 2024, reaching $96.1 billion. ^[2]
During the first two months of the pandemic, when stores closed and people were forced to head online, some 30% of shoppers made mobile wallet transactions for the first time. ^[2]
In the UK, the use of contactless payments increased 7% from the previous year, accounting for 88.6% of all card payments throughout 2020. ^[2]
Did you know that 57% of customers won’t recommend a business with a poorly designed mobile website?. ^[2]
Not only that, but 15% of US adults are mobileonly—meaning the only internet connected device they use is a smartphone. ^[2]
Despite this obvious need for mobile friendly experiences, the overwhelming majority (90%). ^[2]
Some 6.9% of all retail transactions will take place through a mobile device in 2024. ^[2]
During Black Friday Cyber Monday in 2020, some67% of saleswere made on mobile devices (versus 33% on desktop). ^[2]
The vast majority (91%). ^[2]
In Q4, our busiest time of the year, mobile—including tablet—was 62% of our traffic and 58% of our orders. ^[2]
This is down to a combination of a lower conversion rate of 1.15% versus 1.33% on desktop. ^[2]
Some 29% of users sign into a social network to shop once a week. ^[2]
Platforms like Pinterest and Facebook play a role in mobile shopping, with 47% and 15% internet users using them, respectively. ^[2]
Some 49% of brands plan to increase their investment in social commerce in 2024, according to our study. ^[2]
Half of people use their mobile device to research a product; another 27% have purchased a product from their mobile device while visiting a brickand. ^[2]
Some 59% of shoppers are interested in online shopping and collecting their purchases in. ^[2]
Interest is up 30% since the start of the pandemic, with retailers like tokyobike offering this service to mobile shoppers. ^[2]
Some 18% of people will abandon their online cart if the checkout process feels too long or complicated. ^[2]
Having to re enter basic details like credit card numbers (30%) and shipping details (25%). ^[2]
And, with 61% of Google search results now coming from a mobile device, search engines are penalizing sites that don’t deliver seamless mobile shopping experiences. ^[2]
Our data shows at least 28% of technology decision makers around the world expect these changes to customer data and privacy regulations to hinder their 2024 growth goals. ^[2]
Some 42% of brands plan to offer their customers personalized product recommendations through tools like quizzes. ^[2]
my shade” quiz increased the brand’s average order value from $60 to $90, boasting a 16% conversion rate. ^[2]
These push notifications have been found to increase app engagement by 88%. ^[2]
They get disengaged users back, too, with 65% returning to an app within 30 days of the push notification. ^[2]
According to Finastra, chatbot integration in mobile banking apps will be the dominant channel for chatbot driven customer communications, accounting for 79% of successful interactions in 2024. ^[2]
Data shows 80% of consumers have had a conversation with a chatbot. ^[2]
Emma Bridgewater saw a 32% increase in mobile users, contributing a 13% uplift in mobile revenue. ^[2]
MVMT learned that 75% of the revenue generated from its Facebook shop came from the three products displayed most prominently on its profile. ^[2]
On Instagram, MVMT doubled its engagement compared to other channels, strengthened brand awareness by 75%, and lowered CPC by 20%. ^[2]
On Pinterest, MVMT’s campaigns, which initially resulted in a two times lift in conversions and higher average order values, have seen as much as 10% to 20% in additional ecommerce sales after a promoted pin has been paused. ^[2]
This marks a 45% growth when compared to just two years prior. ^[3]
In 2021, the world’s mcommerce sales make up more than 50% of all ecommerce sales. ^[3]
Around 87% of shoppers worldwide search for products online before buying. ^[3]
In 2019, 58% of all Google searches were done via mobile devices. ^[3]
42% of brand interactions through mobile devices involve Google search. ^[3]
60% of consumers use social media to research new products and services. ^[3]
Over the course of the last 6 months, 79% of smartphone users have made a purchase online using their mobile devices. ^[3]
Mobile payments are on track for a growth of 24.5% by 2026. ^[3]
It’s no wonder then that mobile payments are projected to grow 24.5% by 2026 if this trend continues. ^[3]
Growth is expected across all regions, although Asia Pacific is still the one where shopping on a mobile device is the most prevalent, with around 50% of all online transactions performed using mobile occurring there. ^[3]
According to mobile shopping statistics, the mcommerce sector was worth around $1.4 trillion in 2017. ^[3]
In 2020, around 69% of consumers paid for their purchase through a mobile device, and this accounts for around 30% of US smartphone users. ^[3]
The numbers are expected to grow, and by 2024 they should reach 80.1 million, which is 33.6% of all smartphone users in the United States. ^[3]
Nearly 70% of consumers have downloaded a retailer app. ^[3]
According to mobile commerce statistics, more than 67% of all consumers have downloaded a retailer app, with some doing so to take advantage of a discount/coupon. ^[3]
Mobile shopping trends meanwhile show that around 77% of shoppers in the United States use mobile devices while they are shopping in stores, mostly to compare prices. ^[3]
And yet, 77% of those consumers do end up making an impulse purchase. ^[3]
The more important data is that 54% of people browsing social media use it to research new products or services they are interested in. ^[3]
Ecommerce and mobile commerce stats further show that as many as 71% are likely to make a purchase based on social media referral. ^[3]
83% of customers use shopping apps on their smartphones even while they are browsing for items in store. ^[3]
More than half of consumers (54%). ^[3]
Only 18% of them consider online shopping as their favorite activity when using a tablet. ^[3]
In 2020 there were 167.8 million mobile shoppers stateside, which is around 60% of the entire US population. ^[3]
It is expected that their number will rise by 0.6% annually, and reach 187 million by 2024. ^[3]
This accounts for 80.64% of all mobile phone users. ^[3]
This means that mcommerce will make up for 63% of all ecommerce in Britain. ^[3]
It will also account for more than 20% of all retail sales in the country. ^[3]
This was the highest percentage of online purchases in the UK in the last 11 years. ^[3]
According to reports, UK shoppers have collectively spent 82 billion hours using shopping apps in 2020. ^[3]
This is an increase of more than 30% yearon year, with the number expected to rise further in 2021. ^[3]
Mcommerce statistics for the UK show that 73% of Brits prefer to do their shopping using a mobile device. ^[3]
This is higher than the global average, which is 71%. ^[3]
36% of all online sales in the UK are taken by mobile apps or websites and 48% of all mobile shoppers pay using their phone at least once a week. ^[3]
Mcommerce statistics for Malaysia show that mobile commerce outpaces the growth of ecommerce and is growing at a CAGR of 19.7%. ^[3]
Smartphones are the preferred device for online purchases in Malaysia, favored by 52% of users. ^[3]
Other devices in use for online shopping include desktops with 42% and tablets with 6%. ^[3]
95% of those who do online shopping used smartphones to do it at least once during 2020. ^[3]
It is not a surprise that 60% of ecommerce in the country is done through mobile, with most shops having an app. ^[3]
Mobile commerce accounts for only 24.4% of that, with the nation’s aging population credited with these disappointing ecommerce and mcommerce stats. ^[3]
Across all of the EU Member States, 15% of enterprises did this, ignoring other methods of sales. ^[3]
Approximately 79% of smartphone users make purchases using their mobile devices. ^[3]
In 2021, the number of people that own a smartphone in the world has grown to 3.8 billion and it is believed that mcommerce will be responsible for 73% of all ecommerce in 2021. ^[3]
Mobile commerce is likely to become the prevalent way of doing retail business in 2021. ^[3]
Mobile ecommerce growth has been moving at a brisk pace for the past several years, and mcommerce statistics show such sales currently account for more than 50% of all ecommerce. ^[3]
Researching through mobile apps influences more than 30% of purchasing decisions today, and over 50% of retailers have a mobile app. ^[3]
Currently, more than 50% of all ecommerce is mobile. ^[3]
The number is expected to grow even further by the end of 2021, reaching approximately 72.9%. ^[3]
According to mcommerce statistics, mobile sales are expected to reach $3.56 trillion by the end of 2021. ^[3]
This marks an increase of about 22% when compared to the previous year. ^[3]

I know you want to use Mobile E-Commerce Software, thus we made this list of best Mobile E-Commerce Software. We also wrote about how to learn Mobile E-Commerce Software and how to install Mobile E-Commerce Software. Recently we wrote how to uninstall Mobile E-Commerce Software for newbie users. Don’t forgot to check latest Mobile E-Commerce statistics of 2024.

Reference

thecircularboard – https://thecircularboard.com/mobile-commerce-statistics/.
buildfire – https://buildfire.com/mobile-ecommerce-statistics-data/.
shopify – https://www.shopify.com/enterprise/mobile-commerce-future-trends.
99firms – https://99firms.com/blog/mcommerce-statistics/.
simicart – https://www.simicart.com/blog/m-commerce-statistics/.
oberlo – https://www.oberlo.com/statistics/mobile-commerce-sales.
emizentech – https://www.emizentech.com/blog/m-commerce-statistics-mobile-shopping-trends.html.
sleeknote – https://sleeknote.com/blog/e-commerce-statistics.
smartinsights – https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/.
techjury – https://techjury.net/blog/mcommerce-statistics/.
wpforms – https://wpforms.com/ecommerce-statistics/.
econsultancy – https://econsultancy.com/stats-roundup-the-impact-of-covid-19-on-ecommerce/.
merchantsavvy – https://www.merchantsavvy.co.uk/mobile-ecommerce-statistics/.
insiderintelligence – https://www.insiderintelligence.com/insights/mobile-commerce-shopping-trends-stats/.
statista – https://www.statista.com/statistics/806336/mobile-retail-commerce-share-worldwide/.
outerboxdesign – https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics.
bigcommerce – https://www.bigcommerce.com/articles/ecommerce/mobile-commerce/.
uxcam – https://uxcam.com/blog/ecommerce-statistics-ux-infographic/.

How Useful is Mobile E Commerce

The convenience of mobile e-commerce cannot be overstated. With the rise of mobile apps and mobile-friendly websites, consumers can now shop for products and services on the go, while waiting in line, or even from the comfort of their own homes. This convenience has resulted in a surge in online shopping, as customers now have the ability to browse through hundreds of products and make purchases with just a few taps of their fingers.

Another major advantage of mobile e-commerce is the ability to personalize the shopping experience for each individual customer. With advanced data analytics and tracking technologies, companies can now track customer behavior and preferences in real time, allowing them to tailor their marketing strategies and product recommendations to suit the needs and desires of each individual consumer. This not only enhances the overall shopping experience for customers but also increases sales and fosters customer loyalty.

Furthermore, mobile e-commerce has opened up new avenues for businesses to reach a global audience. With the ability to reach customers from all corners of the world, businesses can now expand their reach beyond their traditional brick-and-mortar stores. This increased accessibility to a global market has allowed businesses of all sizes to thrive and grow, without the limitations of geographical boundaries.

Additionally, mobile e-commerce has transformed the way companies operate and interact with their customers. With the integration of customer relationship management tools and chatbots, businesses can now provide real-time support and assistance to customers, helping them resolve issues and answer questions efficiently. This level of personalized service has not only improved customer satisfaction but has also led to an increase in customer retention and repeat business.

While the benefits of mobile e-commerce are numerous, there are also some challenges that businesses must overcome. One of the biggest challenges is the need to constantly adapt and evolve in response to changing consumer preferences and technological advancements. With the rapid pace of technological innovation, businesses must stay on top of the latest trends and developments in order to remain competitive in the ever-evolving e-commerce landscape.

In conclusion, mobile e-commerce has proven to be a valuable and essential tool for businesses looking to thrive in today’s digital economy. With its convenience, personalization, and global reach, mobile e-commerce has revolutionized the way we shop and do business, providing immense opportunities for growth and success. It is clear that mobile e-commerce is here to stay, and businesses must embrace this transformative technology in order to stay relevant and competitive in the digital age.

In Conclusion

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Mobile E-Commerce Statistics 2024 – Everything You Need to Know