Multichannel Retail Statistics 2024 - Everything You Need to Know

Are you looking to add Multichannel Retail to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Multichannel Retail statistics of 2024.

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How much of an impact will Multichannel Retail have on your day-to-day? or the day-to-day of your business? Should you invest in Multichannel Retail? We will answer all your Multichannel Retail related questions here.

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Best Multichannel Retail Statistics

Best Multichannel Retail Statistics

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Multichannel Retail Market Statistics

According to a 2018 consumer survey, nearly half (46.7%). ^[0]
Digital Commerce 360 found that in the online marketplace context, 65% of consumers feel comfortable purchasing from merchants they’ve never heard of before. ^[0]
95% of marketers say they know how important multichannel marketing is for targeting. ^[1]
87% of retailers agree that an omni channel marketing strategy is critical or very important to their success. ^[1]
Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. ^[1]
86% of senior level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels. ^[1]
Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. ^[1]
42% of retail executives spend up to half their marketing budget on omni. ^[1]
52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015. ^[1]
30% of marketers are highly confident in their ability to deliver a multichannel strategy, followed by 67% who are only somewhat confident. ^[1]
16% of marketers say their marketing technology strategies are actually aligned with their business strategies. ^[1]
9% of marketers can currently engage customers across channels on a consistent basis. ^[1]
3% of marketers say their different brand functions are integrated well with their marketing technology. ^[1]
23% of marketers cite lack of time and res as a major barrier to implementing multichannel marketing. ^[1]
23% of marketers cite lack of boardlevel buy in as a major barrier to implementing multichannel marketing. ^[1]
21% of marketers cite lack of investment in tools as a major barrier to implementing multichannel marketing. ^[1]
21% of marketers cite lack of understanding how to develop multichannel marketing campaigns as a major barrier to implementing multichannel marketing. ^[1]
11% of marketers say it’s difficult to roll out multichannel campaigns. ^[1]
46% of marketers cite video as their most effective form of content but 59% indicated that video is the most challenging type of content to develop. ^[1]
45% of marketers feel they lack the necessary talent, technology, and processes to master omni channel brand marketing. ^[1]
72% of consumers say they would rather connect with brands and businesses through multichannel marketing. ^[1]
50% of multichannel marketers say they usually or always hit their financial targets. ^[1]
Customers on the receiving end of omni channel marketing campaigns spend 10% more than those who aren’t. ^[1]
11% of marketers agree on the fact that it’s a dauntingtaskto run multi. ^[2]
Lack oftimeand resources make it difficult for 23% of marketers to run multi. ^[2]
Even though videocontentis considered as the most effective content form by 46% of marketers, 59% continue to believe that developing video is challenging. ^[2]
Lack of understanding of how toruna multi channel marketing campaign prevents 21% of marketers from implementing the same. ^[2]
The absence ofinvestmentin marketing tools is seen as a major barrier of running multi channel marketing campaign by 21% of marketers. ^[2]
Here are some statistics on how effective multi channel marketing really is Consumers doing online research before purchasing are observed tospend13% more. ^[2]
Companies with an effective omnichannel marketing strategy in place are able to retain 89% of customers. ^[2]
Customers are believed to spend 10% more after being reached via omnichannel marketing campaigns compared to those who are not reached. ^[2]
50% of marketers using multi channel marketing strategy were usually able to hit the financial target. ^[2]
Content marketing is believed to be an integral part of the marketing strategy by 60% of brands and agencies. ^[2]
A mere 14% of companies reported that they are coordinating marketing campaigns across marketing channels. ^[2]
Omni channel marketing strategy is considered as an important factor in their success by 87% of retailers. ^[2]
The importance of creating a cohesive customer journey map is understood and agreed upon by 86% of c. ^[2]
At least eight marketing channels are used by 51% of companies today. ^[2]
Only 5% of marketers are equipped to market across channels. ^[3]
Amazon owns more than 26% of the market share. ^[3]
If higher sales weren’t enough to convince you to jump into omnichannel ecommerce, customer preference should When retailers implement cross channel marketing plans, customer retention increases by 91%. ^[3]
64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. ^[4]
Statistics show that 52% of marketers use 3 to 4 marketing channels compared to the 44% remaining. ^[5]
Only 9% of marketers can currently engage with customers across multiple channels consistently. ^[5]
11% of marketers agree that it’s a daunting task to implement a multichannel marketing strategy Lack of time and resources. ^[5]
makes it difficult for 23% of marketers to run multichannel marketing campaigns. ^[5]
72% of consumers say they would rather connect with brands and businesses with multichannel marketing. ^[5]
Internet users have an average of 5.54 social media accounts Consumers shopping across multiple channels are observed to have a 30% higher lifetime value Companies that use multichannel marketing experience 3X higher effectiveness rate than those that do not. ^[5]
95% of marketers know how vital multichannel marketing is for targeting. ^[5]
It has been in existence for a long time and in terms of adoption, nearly all marketers (97%). ^[5]
Although nearly all marketers leverage multichannel marketing, only 73% have a strategy in place. ^[5]
If you take many channels more than you can chew, you might struggle with a consistency like 91% of marketers do. ^[5]
According to statistics, only 9% of marketers are consistent on their marketing channels. ^[5]
More than 60% of brands consider content marketing as an important part of multichannel marketing strategy. ^[5]
About 21% of marketers are not able to run a multi channel marketing campaign because they don’t have the required skills. ^[5]
According to a survey by Invesp, 23% of marketers cite lack of boardlevel buy in as a barrier in implementing multichannel marketing. ^[5]
According to statistics, 59% of marketers still choose to believe video content is challenging to create. ^[5]
According to a survey, 72% of consumers would rather connect with brands that implement a multichannel marketing strategy. ^[5]
90% of customers expecting interactions across multiple channels only confirms positive experience with multichannel marketing. ^[5]
Here are some statistics on how effective multi channel marketing is Companies with an effective omnichannel marketing strategy in place can retain 89% of customers. ^[5]
According to studies, 50% of marketers that use multichannel strategy always hit their financial targets. ^[5]
87% of retailers agree that an omnichannel marketing strategy is critical or very important to their success. ^[5]
Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. ^[5]
16% of marketers say their marketing technology strategies are aligned with their business strategies. ^[5]
3% of marketers say their different brand functions are integrated well with their marketing technology. ^[5]
86% of senior level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels. ^[5]
Retailers with two marketplaces for selling generate 190% more revenue than those with just one. ^[6]
Your online store/website Social media Thirdparty marketplaces like Amazon, Etsy, or eBay . ^[6]
It’s also worth noting that marketing teams that use three or more channels in their omnichannel marketing campaigns enjoy both a purchase and engagement rate that is 250% higher than those utilizing only a single channel. ^[7]
[20] 63% of sellers only sell on marketplaces. ^[8]
[20] 72% of sellers don’t use a marketplace management tool. ^[8]
[1] 63% of consumers feel a coupon is the most valuable form of mobile marketing. ^[8]
[8] 41% of independent retailers rate social media as a “very effective” marketing tactic. ^[8]
[3] 42% of independent retailers rate email marketing as a “very effective” marketing tactic. ^[8]
[8] Small retailers’ average marketing budget is 4 5% of gross revenue. ^[8]
To add to this, businesses that used omnichannel marketing and implement three or more channels had an 18.96% engagement rate, which is three times higher than single. ^[9]
49% of high performing marketing teams are using predictive analytics to inform their approach to the customer journey. ^[10]
61% of high performing marketing are actively mapping the customer journey, compared to 22% of averagely performing teams and 6% of underperforming teams. ^[10]
When it comes to customer retention, businesses that adopt a multi channel marketing strategy achieve 91% greater customer retention than those that don’t. ^[11]
Multi channel marketing has also become important in the B2B space, with 67% of B2B buyers relying more on content when researching and purchasing than they did even a year ago. ^[11]
Around 50% of those who engage in multi channel marketing say they always or almost always hit their financial targets. ^[11]
From the customer’s point of view, 72% say they prefer to connect with brands through multi channel marketing, and the same percentage prefer digital communication. ^[11]
Nearly all marketers know how important multi channel marketing is, yet only 73% have a strategy in place. ^[11]
Additionally, 86% of senior marketers believe having a cohesive customer journey across all touchpoints and channels is important, but only 14% of organizations report actually having such a coordinated campaign. ^[11]
Moreover, only a mere 9% of marketers are consistently able to engage customers across channels. ^[11]
Nearly a quarter of marketers say time and resources keep them from implementing multichannel marketing, and 21% say they lack the understanding to develop multi. ^[11]
Lack of boardlevel buy in is also a problem for 23% of marketers. ^[11]
Compared with Facebook and online video platforms, which reach less than 45 percent, retailers are using video signage to expose a larger audience to their marketing messages. ^[12]
In fact, 65% of consumers surveyed by DigitalCommerce360 said that they felt comfortable purchasing from third party sellers they never heard of before on marketplaces. ^[13]

Multichannel Retail Software Statistics

[20] 29% of sellers aren’t satisfied with their channel management software. ^[8]

Multichannel Retail Adoption Statistics

As of October 2018, the rate of click and collect adoption was 64 percent among UK retailers. ^[14]
It has been in existence for a long time and in terms of adoption, nearly all marketers (97%). ^[5]

Multichannel Retail Latest Statistics

But as of Q2 2018, third party sellers became responsible for the majority (51%). ^[0]
According to the US Census, ecommerce’s percentage of total retail sales has been increasing at a rate of approximately 1.5% each year over the past five years. ^[0]
Amazon, for example, has a rediculously large share of online spend – approximately 37%, according to Salmon. ^[0]
According to Global Web Index, 37% of internet users turn to social networks to carry out research on brands or products. ^[0]
According to BRP Consulting’s , 87% of customers want a consistent experience across all shopping channels. ^[0]
82% of consumers have researched products before buying in. ^[0]
A KPMG report shows that 65% of shoppers have looked up price comparisons on their phone while in a physical store. ^[0]
According to Statista’s 2019 Q1 research, only 2.72% of ecommerce website visits were converted into purchases. ^[0]
In other words, over 97% of visitors will leave your website without making a purchase. ^[0]
However, only 73% say they have a multichannel strategy in place. ^[1]
Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size. ^[1]
81% of C level employees anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. ^[1]
91% of retail brands use two or more social media channels. ^[1]
51% of companies today use at least eight channels to interact with customers. ^[1]
26% of companies have yet to take action regarding an omni. ^[1]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[1]
45% of consumers believe retailers don’t deliver multichannel experiences fast enough. ^[1]
67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. ^[1]
Nearly 64% of B2B technology buyers indicated that they read between two to five pieces of content before making a purchase. ^[1]
82% of shoppers use their smartphones as shopping assistants in stores. ^[1]
68% of business owners believe outside reviews are the most important indicator of whether or not they can trust a B2B vendor. ^[1]
98% of Americans switch between devices in the same day. ^[1]
The number of B2B buyers who will complete at least half of their work related purchases online will nearly double to 56% by the end of 2017. ^[1]
72% of adults prefer digital communication with companies. ^[1]
90% of customers expect consistent interactions across channels. ^[1]
80% of consumers say a video showing how a product or service works is important when learning about the company. ^[1]
60% of millennials expect consistent brand experiences—whether in store or by phone. ^[1]
46% of shoppers visit a retailer’s own app or website while shopping in. ^[1]
49% of consumers buy from their favorite omni channel brands at least once per week. ^[1]
25% of shoppers have made online purchases while standing in a retailer’s physical store. ^[1]
62% of consumers who engage their favorite brands on 10+ channels make weekly purchases. ^[1]
86% of shoppers regularly channel hop across a minimum of two channels. ^[1]
73% of consumers shop on more than one channel. ^[1]
56% of every dollar spent in store is influenced by digital transactions. ^[1]
30% higher lifetime customer values are attributed to consumers shopping across multiple channels. ^[1]
13% more is spent by consumers who research purchases in advance. ^[1]
89% of customers are retained by companies with omni channel engagement strategies. ^[1]
Companies with extremely strong omnichannel customer engagement see a 9.5% yearoveryear increase in annual revenue, compared to 3.4% for weak omni. ^[1]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[1]
As of February 2019, internet sales accounted for 18.4 percent of all retail sales in the UK, while the mobile share of retail transactions amounted to 55 percent in the second quarter of 2018. ^[14]
Both in 2017 and 2018, footfall was characterized by a downward trend , with even the holiday season experiencing a 4.5 percent fall compared to the prior year. ^[14]
Merging online and in store shopping, click and collect orders accounted for over 70 percent of all online sales for retailers like Argos, Boots, and Marks and Spencer. ^[14]
Some 74 percent of multichannel retailers were also able to deliver orders to store locations. ^[14]
Similarly, 58 percent of retailers offered their customers the buyonlinereturnin store option , keeping physical stores still relevant in online retail. ^[14]
Shoppers’ retail channel use between 2016 and 2018 shows that 63 percent of consumers prefer brands that operate both online and in. ^[14]
61% ofcustomersfind it difficult to move from one channel to another while having an interaction with the customer service representatives. ^[2]
45% of consumersbelievethat retailers fail to offer multichannel experience in a fast. ^[2]
Customers shopping across multiple channels are observed to have a 30% higher lifetime value. ^[2]
Companies with an effective omnichannel strategy in place observe a 9.5% yearon yearincreasein the annual revenue. ^[2]
67% of buyers in the B2B domain are prone toresearchingcontent before making a purchase. ^[2]
82% of shoppers are observed to useassistancefrom their smartphones while making an in. ^[2]
64% of B2B buyers will actually read two to five content pieces before making adecisionto purchase. ^[2]
Your customers are 4timesmore likely to watch a video than reading a piece of content. ^[2]
Brands with multi channel presence make iteasierfor 72% of customers to stay connected. ^[2]
Consistent interactions across channels arepreferredby 90% of customers. ^[2]
72% of adults givepreferencefor communicating over digital channels. ^[2]
48% of shoppers are actuallycomfortablewith sharing data in order to be able to receive personalized service. ^[2]
Digital videois used by 91% ofcompaniesthat have estimated revenue of over $500 million. ^[2]
In March of 2020, the share of Italian consumers purchasing through apps, websites, as well as offline channels was approximately 21 percent of the total number of consumers. ^[15]
The share of multichannel retail consumers increased significantly, as in March 2017 only 15.7 percent of consumers had exhibited the same shopping behavior. ^[15]
Sep 18 18.8% Mar 18 17%. ^[15]
Sep 17 17.1% Mar 17 15.7%. ^[15]
Here are ten facts everyone interested in multichannel ecommerce should know 66% of online shoppers rely on more than one channel for purchases. ^[3]
Customers who cross shop are worth 30% more in lifetime value. ^[3]
90% of customers want a cross. ^[3]
Companies that pursue a multichannel presence enjoy a 9.5% average growth rate. ^[3]
60% of shoppers begin product research on a mobile device. ^[3]
Of the 77% of Amazon sellers that are using multichannel ecommerce, a whopping 35% use Shopify to power their storefront. ^[3]
According to Inc. Magazine, leading companies invest in the customer experience, and they grow 14% faster than their competitors. ^[3]
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?. ^[4]
This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. ^[4]
For example, U.S. retailer Target enjoyed its best ever quarter in Q2 2020, with a sales increase of 24.3% and digital sales soaring 195%. ^[4]
Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single. ^[4]
Omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. ^[4]
Purchase frequency is 250% higher on omnichannel vs. single channel and the average order value is 13% more per order on omnichannel vs. single channel. ^[4]
Customer retention rates are 90% higher for omnichannel vs. single channel. ^[4]
98% of Americans switch between devices in the same day. ^[4]
15 years ago the average consumer typically used two touch points when buying an item and only 7% regularly used more than four. ^[4]
Today consumers use an average of almost six touch points with nearly 50% regularly using more than four. ^[4]
Over 35% of customers expect to be able to contact the same customer service representative on any channel. ^[4]
Companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. ^[4]
77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies. ^[4]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[4]
The number of orders placed online and picked up at bricksand mortar stores by customers grew 208% during the pandemic. ^[4]
Data collected by Think With Google indicated that omnichannel strategies help generate around 80 percent of the in store visits by customers. ^[4]
Furthermore, as much as 74 percent of customers do online research before visiting a physical store. ^[4]
90% of customers expect consistent interactions across channels. ^[4]
71% of shoppers who use smartphones for research in store say that it’s become an important part of the experience. ^[4]
( Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. ^[4]
( Companies with extremely strong omnichannel customer engagement see a 9.5% yearover year increase in annual revenue, compared to 3.4% for weak omnichannel companies. ^[4]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[4]
Of those companies identified by Aberdeen Group as being topperformers in omni channel strategy, 85% conduct regular training of customer care agents in the handling of omnichannel communications, and 77% store customer contact data across multiple channels. ^[4]
45% of shoppers instore expect sales associates to be knowledgeable about online. ^[4]
71% of shoppers agree that it is important or very important to be able to view inventory information for in. ^[4]
50% of shoppers expect that they will be able to make a purchase online and pick up in. ^[4]
39% of consumers are unlikely or very unlikely to visit a retailer’s store if the online store does not provide physical store inventory information. ^[4]
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store. ^[4]
69% of consumers who that store associates be armed with a mobile device — in order to perform simple and immediate tasks such as looking up product information and checking inventory. ^[4]
27% of consumers would be very likely to leave and visit another retailer’s store if a product is out of stock with 21% stating they would buy online from a different retailer and 21% who would simply hold off buying the product. ^[4]
91% of retail brands use two or more social media channels. ^[5]
51% of companies today use at least eight channels to interact with their customers. ^[5]
90% of consumers expect consistent interactions across multiple channels. ^[5]
However, only 73% say they have a multichannel strategy in place. ^[5]
Here’s another statistic from Adweek that states 91% of retail brands use two or more social media channels. ^[5]
But according to statistics, 51% of companies use at least eight channels to interact with customers. ^[5]
And this is why 61% of customers still find it difficult to transition from one to another when interacting with customer service. ^[5]
Regardless of that 55% of the retailers that manage to deliver in a fast paced manner get better ROI. ^[5]
According to statistics, 86% of shoppers hop from a minimum of two channels. ^[5]
68% of business owners believe outside reviews are the most important indicator of whether or not they can trust a B2B vendor. ^[5]
According to Demand Gen Report, 67% of B2B buyers rely more on content to make purchasing decisions. ^[5]
62% of consumers engage their favorite brands on over 10 channels and also make weekly purchases. ^[5]
Another statistic reveals that 46% of shoppers visit a retailer’s own app or website while shopping in. ^[5]
Another study shows that 25% of shoppers have made online purchases while standing in a retailer’s physical store. ^[5]
What is more interesting is that 60% of millennials expect consistent brand experiences—whether in store or by phone. ^[5]
Study shows that customers shopping across multiple channels have a 30% higher lifetime value. ^[5]
26% of companies have yet to take action regarding an omnichannel strategy. ^[5]
81% of C level employees anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. ^[5]
Only 7% of shoppers are online only, compared to 73% who use multiple channels throughout their shopping experience. ^[6]
And what’s even more telling is that this year, 25% more consumers plan to buy online and pick up in store during the holidays. ^[6]
Almost two thirds (73%). ^[6]
82% of consumers conduct online research before making a purchase — be the source for that research. ^[6]
90% of shoppers use their mobile phones while in store, so it behooves retailers to create their own mobile experience. ^[6]
One survey found that almost 90% of companies plan to compete mostly on the customer experience alone. ^[6]
And when consumers have shared values with brands, 64% of consumers are more likely to build a relationship with you. ^[6]
Aspect Software , businesses that adopt an omnichannel strategy achieve a 91% great yearover year customer retention rate compared to those that don’t. ^[7]
Another study showed that those who have a strong omnichannel customer engagement retain an average of 89% of their customers, compared to 33% of those with weak or no omnichannel customer engagement. ^[7]
When it comes to customer engagement, 90% of consumer s jump between different deceives throughout their day. ^[7]
Omnichannel shoppers have a nearly 30% higher lifetime value than those who shop using only a single channel. ^[7]
[1] 93% of retailers that seek a POS want inventory management capabilities built in. ^[8]
[11] 60% of adult Americans are happy to know they won’t have to shop in a crowded mall or store. ^[8]
[11] 71% of shoppers believe they will get a better deal online than in stores. ^[8]
[13] Generation X spends $561 on average online, 15% more online than Generation Y who spends $489. ^[8]
[13] Only 28% of U.S. small businesses are selling their products online. ^[8]
[13] U.S. average conversion rate is 3.06% in Q4 2013. ^[8]
Despite having ultra low incomes, Generation Z spends the highest percentage (9%). ^[8]
[16] 40% of men and 33% of women aged 18 34 say they would ideally “buy everything online.”. ^[8]
[1] 65% of retailers have a shopping cart abandonment rate that is higher than 50%. ^[8]
[3] 66% of online consumers abandon their cart because of problems with the payment process. ^[8]
[8] 23% of shoppers will abandon their shopping cart if they are forced to register an account. ^[8]
[12] 54% of shoppers will purchase products left in shopping carts, if those products are offered at a lower price. ^[8]
[12] 28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs. ^[8]
By 2016, 89% of companies plan to compete on the basis of customer experience. ^[8]
[7] 89% of consumers began doing business with a competitor following a poor customer experience. ^[8]
[17] 65% of consumers have cut ties with a brand over a single poor customer service experience. ^[8]
[17] 63% of online consumers said they were more likely to return to a website that offers live chat. ^[8]
[17] 40% of global consumers said they prefer self service over human contact for their future interactions with companies. ^[8]
[17] 64% of people think that customer experience is more important than price in their choice of a brand. ^[8]
The probability of selling to a new customer is between 5 and 20%. ^[8]
The probability of selling to an existing customer is between 60 and 70%. ^[8]
[19] 62% of consumers feel that the brands that they’re most loyal to have not done enough to reward them. ^[8]
[19] If you resolve a complaint in your customer’s favor, he or she will do business with you again 70% of the time. ^[8]
[19] 75% of shoppers belong to up to 10 loyalty programs. ^[8]
[19] 62% of Millennials feel that online content drives brand loyalty. ^[8]
[1] 94% of total retail sales are still generated in brick & mortar stores. ^[8]
[1] 72% of young shoppers research online before purchasing in a store. ^[8]
[2] 98.6% of retail businesses employ fewer than 50 people. ^[8]
[2] Less than 25% of major retailers track store traffic. ^[8]
[8] Three out of four customers are more likely to visit your store if your online info is useful. ^[8]
[1] 22% spend more at the store if digitally influenced. ^[8]
[1] 55% of online shoppers would prefer to buy from a merchant with a physical store presence over an online. ^[8]
[1] 84% believe that retailers should be doing more to integrate their online and offline channels. ^[8]
[1] Only 8% of companies said they currently provide a ‘very integrated’ customer experience. ^[8]
[17] 57% will not recommend a retailer with a poorly designed mobile site. ^[8]
[3] 66% of time spent with online retailers is on mobile. ^[8]
[6] 174 million U.S. consumers (72%) now own smartphones and 93 million (38%). ^[8]
[6] 53% of consumers are willing to share their current location to receive more relevant advertising. ^[8]
[7] 57% of consumers are more likely to engage with location. ^[8]
[7] 70% of online transactions occur on a mobile device. ^[8]
[8] 43% of consumers will visit a competitor’s site next after a negative mobile shopping experience. ^[8]
[13] More than 80% of U.S. shoppers want the ability to check for nearby product availability. ^[8]
[14] 94% of smartphone users look for local information on their device. ^[8]
90% take action after the search. ^[8]
[18] 25% of U.S. consumers will consult social media before buying gift. ^[8]
18to 34year olds are likely to use social networks for gift ideas. ^[8]
[4] 62% of consumers share local deals with friends. ^[8]
[7] 78% of small businesses attract new customers and engage current ones using social media. ^[8]
[8] 71% of consumers who experience positive social media care are likely to recommend that brand to others. ^[8]
[17] 85% of orders from social media sites come from Facebook. ^[8]
[22] Social commerce is predicted to be 5% of online retail revenue in 2015. ^[8]
[22] 33% of consumers have reacted to a promotion on a brand’s social media page. ^[8]
[11] Shoppers spend 50% more after talking with a brand ambassador. ^[8]
[8] 55% of shoppers say that online reviews influence their buying decision. ^[8]
[12] 36% of consumers spend 30+ minutes comparison shopping before making a decision on purchasing a commodity product; 65% spend 16+ minutes doing so. ^[8]
[13] 73% of consumers prefer to do business with brands that personalize shopping experiences. ^[8]
[15] 54% would consider ending their relationship with a retailer if they are not given tailor made, relevant content and offers. ^[8]
[11] 44% of online shoppers begin by using a search engine. ^[8]
[13] 13% of consumers said that a blog post had inspired a purchase. ^[8]
[13] 91% of eCommerce retailers saw a lift in their SEO rank thanks to social referrals. ^[8]
[15] 64% of retail shoppers think delivery speed is important when purchasing online. ^[8]
[9] 44% of shoppers are more likely to purchase online if they can pick up in the store. ^[8]
[11] 62% of shoppers are more likely to purchase online if they can return the item in the store. ^[8]
[11] 83% of shoppers would shop online more, knowing they could have free shipping. ^[8]
[11] 27% would purchase an item that costs more than $1,000 if offered free returns. ^[8]
[11] 47% of all online orders include free shipping. ^[8]
[14] Almost 20% of U.S. retail sales come during the Christmas shopping season. ^[8]
[5] 27% of customers make an impulse purchase at the register. ^[8]
Next to the register merchandise is only 1% of total retail space, but can account for 7% of revenue. ^[8]
[8] Consumers spend 12 18% more when using a credit card versus cash. ^[8]
[16] 87% of global consumers factor in Corporate Social Responsibility into their purchase decisions. ^[8]
Hold the Phone 66% of Time. ^[8]
U.S. retail sales rose 0.2 percent in November 2018. ^[16]
Department store sales rose 0.4 percent in 2018, partially due to decent Black Friday holiday sales. ^[16]
However, department store sales were down 1 percent since last year. ^[16]
E commerce sales were up 11.4 percent over the previous year. ^[16]
Yearover year retail sales were up 4.3 percent. ^[16]
As of March 31, 2018, U.S. e commerce sales made up 9.46 percent of total retail sales. ^[16]
78 percent of global respondents to BigCommerce’s survey made a purchase on Amazon, 65 percent in a physical store, 45 percent on a branded online store, 34 percent on eBay, and another 11 percent on Facebook. ^[16]
Amazon owns 49 percent of online spending in the U.S., which is about 5 percent of all U.S. retail sales. ^[16]
81 percent of retail shoppers conduct online research before buying. ^[16]
77 percent of shoppers use a mobile device to search for products. ^[16]
The average gross margin in retail is 50.96 percent. ^[16]
2019 is predicted to see total retail sales grow 3.3 percent to $5.529 trillion, and e commerce sales are expected to grow 15.1 percent to $605.3 billion. ^[16]
51 percent of Americans prefer to shop online and 96 percent of Americans have made an online purchase in their life. ^[16]
95 percent of Americans shop online. ^[16]
at least yearly, 80 percent of Americans shop online. ^[16]
at least monthly, 30 percent of Americans shop online at least weekly, and 5 percent of Americans shop online daily. ^[16]
Gen Z respondents spend 8 percent more of their discretionary income each month online than the global average and tend to prefer online purchases to those made offline. ^[16]
In 2018, U.S. retailers spent $23.5 billion on digital ads, which is an 18.7 percent increase in spend from 2017. ^[16]
Only 9.6 percent of Gen Z reports buying items in a physical store. ^[16]
. ^[16]
Only 56 percent of Gen Z consumers made a purchase in a physical store in the last six months compared to 65 percent of all respondents. ^[16]
E commerce dollars now comprise 10 percent of all retail revenue. ^[16]
6 percent of online shoppers prefer mobile wallets over other forms of payment. ^[16]
Mobile sessions account for 59 percent of all sessions on e. ^[16]
79 percent of smartphone users have made an online purchase using a mobile device in the last six months. ^[16]
Almost 40 percent of all e commerce purchases during the 2018 holiday season were made on a smartphone. ^[16]
12 percent of Americans have paid for in store purchases by swiping or scanning their cellphones at the register. ^[16]
Users who have a negative experience on a mobile site are 62 percent less likely to purchase from that site in the future. ^[16]
30 percent of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. ^[16]
84 percent of online shoppers in the United States review at least one social media site before making a purchase. ^[16]
39 percent of Americans have shared their experiences or feelings about a commercial transaction on social media platforms. ^[16]
85 percent of orders from social media sites come from Facebook. ^[16]
Around 30 percent of online consumers said they posted product feedback online. ^[16]
38 percent of research ahead of a purchase is conducted on social media. ^[16]
In the US, over the course of 2020, almost 36% of online non food spend will be supported by physical stores. ^[17]
This is up by 2.6% points since the start of the year. ^[17]
68% of US shoppers say that they are going to make more use of drive up curbside collection facilities at stores in the future and almost 60% say they will make greater use of collect from inside store services. ^[17]
89% of retail executives in the US say that physical stores will drive just as many, or more, sales for their business as they did before the pandemic started. ^[17]
And 87% are backing these sentiments with action by planning to invest more capital in multichannel capability – which allows online and stores to operate seamlessly together – over the next five years. ^[17]
79% of US consumers said that they missed the social interaction of physical stores during lockdown, and 71% said that not being able to visit stores during the height of the pandemic reduced the overall amount of money they spent on non. ^[17]
At the height of the lockdown, US online sales were 21.4% of retail sales – up by 7.5% over the full year 2019 percentage. ^[17]
However, two months after lockdowns ended, online sales as a percent of all retail sales had fallen by 3.9 percentage points to a more modest 17.5%. ^[17]
Ecommerce sales account for just 8% of total retail sales in the US and 14% in the UK. ^[10]
53% of global internet users have made an online purchase in 2016. ^[10]
Total average eCommerce spend per customer over the course of the year is estimated to be $1,800 in the US and 1,600 in the UK. ^[10]
40% of US males aged 18 34 say they would ‘ideally buy everything online, compared to 33% of females in the same age bracket. ^[10]
The top 3 traffic sources driving sales for Ecommerce sites are Organic (22%), Email (20%) and CPC (19%). ^[10]
Display and social account for just 1 and 2% showing the importance of measuring these using attribution. ^[10]
43% of e commerce traffic comes from Google search and 26% comes from Google Adwords. ^[10]
55% of US Pinterest users use it for finding products 11. ^[10]
39% of people will stop engaging with a website if it takes too long to load. ^[10]
38% of people will leave a website if they find the layout unattractive. ^[10]
400 pixels from the left edge is the area of desktop site viewing which gets the most viewing time according to eye tracking surveys. ^[10]
81% of shoppers research their product online before purchasing 16. ^[10]
Only 11% of users access the Internet via desktop only almost all users are using multiple devices. ^[10]
Mobile sessions accounted for 59% of all sessions by device on eCommerce sites, but these mobile browsers made up just 38% of revenue. ^[10]
70% of eCommerce site users rank the ability to zoom in on product images among their top priorities for deciding on purchase. ^[10]
58% of the Top 1000 US online retailers send welcome emails. ^[10]
Average e commerce conversion rates vary from 3 to 4%. ^[10]
Conversion rates on smartphone (1.5% average) are one third of those of desktop (4.4%). ^[10]
US ecommerce sales reached $396 billion in 2016 and are predicted to grow to a massive 684 billion by 2020. ^[10]
85% of customers start a purchase on one device and finish it on another. ^[10]
44% will abandon their shopping card if the shipping cost is too high or if there are unexpected additional charges. ^[10]
An Inconvenient returns policy deters 80% of shoppers 29. ^[10]
78% of internet users are concerned about sites they sign up with selling their data make sure you make it clear. ^[10]
31% of Chinese WeChat users made a purchase through WeChat in 2016 Double the rate of 2015. ^[10]
89% of shoppers have stopped buying from online store because of bad customer service 36. ^[10]
75% of reviews on eCommerce sites give the full 5 stars 37. ^[10]
92% of US customers would consider delivery within 2 days to be ‘fast delivery’, but only 18% would consider delivery within 5 7 days as fast. ^[10]
30% of products bought online are returned and users expect this process to be easy!. ^[10]
Virtually all Americans (98%). ^[11]
Additionally, 82% of shoppers use their smartphones to help them make purchase decisions in stores. ^[11]
In fact, a majority (60%). ^[11]
Despite these expectations, 61% of customers say they have been unable to easily switch channels during interactions with customer service. ^[11]
Companies with strong multichannel engagement also yield approximately 6% more in annual revenue than those with weak multi. ^[11]
Furthermore, customers who have a multichannel experience spend approximately 13% more than those who don’t, and those who engage in multi channel shopping have a 30% higher lifetime value than those who only use one channel to shop. ^[11]
A majority of C level employees predict that they will have more digital interaction with customers by 2020, and 66% predict that they will have additional focus on customers as individuals. ^[11]
According to Nielsen, Americans now spend over 11 hours per day on electronic media. ^[11]
Digital video in general reaches 70 percent of the public. ^[12]
If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays. ^[12]
Digital signage reduces perceived waiting times at checkout by as much as 35 percent. ^[12]
Nearly 30 percent of customers find digital menus influential for purchase of product. ^[12]
More than 60 percent of buying decisions are made at the point of sale. ^[12]
Digital signage adds an upswing in overall sales volume by 31.8 percent. ^[12]
According to the survey of American shoppers 74% shopped at large retailers. ^[13]
36% shopped at category. ^[13]
But according to a study by BazaarVoice , 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. ^[13]
They are looking at Walmart (46%) Consumer electronics websites (45%) Target (40%). ^[13]
Steal Skullcandy’s Game Changing Move A 15% increase in checkout conversions in the first 6 months convinced the Skullcandy CIO that the move from Salesforce Cloud Commerce to BigCommerce was more than worth it. ^[13]

I know you want to use Multichannel Retail Software, thus we made this list of best Multichannel Retail Software. We also wrote about how to learn Multichannel Retail Software and how to install Multichannel Retail Software. Recently we wrote how to uninstall Multichannel Retail Software for newbie users. Don’t forgot to check latest Multichannel Retail statistics of 2024.

Reference

referralcandy – https://www.referralcandy.com/blog/multichannel-statistics.
zoominfo – https://pipeline.zoominfo.com/marketing/multichannel-marketing-statistics.
ecommercegermany – https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020.
readycloud – https://www.readycloud.com/info/these-cross-channel-ecommerce-statistics-prove-its-the-new-normal.
v12data – https://v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/.
guruscoach – https://guruscoach.com/multichannel-marketing-statistics/.
shopify – https://www.shopify.com/retail/making-the-case-for-multichannel-sales-how-a-cohesive-buying-experience-can-help-your-retail-business-prosper.
cm-commerce – https://cm-commerce.com/academy/ultimate-list-of-omnichannel-marketing-examples-statistics/.
nchannel – https://www.nchannel.com/blog/retail-data-ecommerce-statistics/.
omnisend – https://www.omnisend.com/blog/omnichannel-vs-multichannel/.
smartinsights – https://www.smartinsights.com/ecommerce/ecommerce-strategy/37-indispensable-ecommerce-stats-to-inform-your-2017-strategy/.
blueshift – https://blueshift.com/blog/insightful-multi-channel-marketing-statistics-to-improve-your-strategy/.
digitalsignagetoday – https://www.digitalsignagetoday.com/blogs/10-key-stats-accelerating-digital-signage-adoption/.
bigcommerce – https://www.bigcommerce.com/blog/multi-channel-retailing/.
statista – https://www.statista.com/topics/5283/multichannel-retail-in-the-uk/.
statista – https://www.statista.com/statistics/1084767/share-of-multichannel-retail-consumers/.
g2 – https://learn.g2.com/retail-statistics.
globaldata – https://www.globaldata.com/multichannel-retail-covid-19-report-consumer-retailer-behavior-pandemic-demonstrate-online-physical-sales-channels-form-highly-competitive-single-retail-market-according-lates/.

How Useful is Multichannel Retail

So, how useful is multichannel retailing? Well, the answer is not so simple. On one hand, multichannel retailing offers numerous benefits for both retailers and consumers. For retailers, having a presence in multiple channels allows them to reach a wider audience and target different demographics. This can lead to increased sales and profits, as well as enhanced brand visibility and recognition.

For consumers, having the option to shop through different channels provides them with convenience and flexibility. They can choose to shop in-store, online, or on their mobile devices, depending on their preferences and needs. This omnichannel experience enables a seamless shopping journey, with features such as click-and-collect, same-day delivery, and easy returns, making the overall shopping experience more convenient and enjoyable for consumers.

Furthermore, multichannel retailing can help retailers gather valuable data and insights about their customers’ shopping behavior and preferences. By tracking customers’ interactions across different channels, retailers can gain a better understanding of their needs and customize their marketing strategies accordingly. This data-driven approach allows retailers to create personalized shopping experiences and targeted promotions, ultimately increasing customer satisfaction and loyalty.

However, on the other hand, multichannel retailing also presents its challenges. Managing inventory across multiple channels can be complex and resource-intensive, requiring retailers to invest in sophisticated inventory management systems and logistics solutions. Additionally, coordinating marketing efforts and maintaining brand consistency across various channels can be a daunting task, as each channel has its own unique set of requirements and best practices.

Another challenge of multichannel retailing is the risk of cannibalization, where sales in one channel may come at the expense of another. For example, online sales may eat into the revenue of physical stores, or vice versa. To mitigate this risk, retailers need to carefully strategize their pricing, promotions, and merchandising tactics to ensure a harmonious relationship between their different channels.

In conclusion, while multichannel retailing offers numerous advantages for both retailers and consumers, it also comes with its own set of challenges and complexities. As the retail landscape continues to evolve, it is essential for retailers to embrace multichannel retailing and adapt to the changing market dynamics. By leveraging the strengths of each channel and creating a cohesive omnichannel experience, retailers can stay competitive in today’s fast-paced retail industry and meet the ever-changing demands of consumers.

In Conclusion

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Multichannel Retail Statistics 2024 – Everything You Need to Know