OTT Platforms Statistics 2024 – Everything You Need to Know

by

Are you looking to add OTT Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important OTT Platforms statistics of 2024.

My team and I scanned the entire web and collected all the most useful OTT Platforms stats on this page. You don’t need to check any other resource on the web for any OTT Platforms statistics. All are here only šŸ™‚

How much of an impact will OTT Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in OTT Platforms? We will answer all your OTT Platforms related questions here.

Please read the page carefully and don’t miss any word. šŸ™‚

On this page, you’ll learn about the following:

Best OTT Platforms Statistics

ā˜° Use “CTRL+F” to quickly find statistics. There are total 408 OTT Platforms Statistics on this page šŸ™‚

OTT Platforms Market Statistics

  • Of all the revenue made in the OTT marketā€¦51.58% comes from advertising videoondemand 40.16% from subscription videoondemand 5.1% from payperview, known as transactional videoon demand 3.16% from Video Downloads. [0]
  • Even though advertising generates 51% of the total revenue in the OTT market, subscription customers generatenearly twice as muchmoney per user than users who use ad. [0]
  • The SVOD market is expected to grow by 52% by 2025, whilst the total OTT revenue is predicted to jump 53% in the same time, totaling $272 billion. [0]
  • OTT revenue in the US will increase more than 100% between 201723, up to $48 billion, whilst revenues in China will triple to $26 billion, accounting for one fifth of the global market. [0]
  • The most popular mobile operating system across all markets is Android with a 72.2% share of the market, with iOS on 26.66%. [0]
  • In the US and Canada, Apple has a much larger mobile market, with iOS earning 53.94% market share to Android’s 45.71%. [0]
  • Whilst at the other end of the scale, in the South American smartphone market, iOS is only on 10.7% of devices compared to 88.99% that Android is on. [0]
  • Of all the revenue made in the OTT marketā€¦ From January to April 2020, US households increased their viewing of AVOD services by 9%, compared to just a 5% increase in non AVOD services over the same period. [0]
  • Programmatic impressions of marketing campaigns increased by 207% on connected TVs in the USA. [0]
  • 42% of US agencies and marketing professionals expect to up their advertising spending on OTT platforms in 2021. [0]
  • The second biggest SVOD service for revenue in 2021 is Disney, which will get 25.9% of the market. [0]
  • In Africa, CanalPlus has a huge 54% share of the TV streaming market. [0]
  • The European TV streaming market is more fragmented, with four apps taking double digit market share, namely Samsung TV with 19%, Chromecast at 12%, and Amazon Fire TV and LG TV both with a 10% share. [0]
  • The global OTT market size was valued at $121.61 billion in 2019, and is projected to reach $1,039.03 billion by 2027, growing at a CAGR of 29.4% from 2020 to 2027. [1]
  • Post COVID 19, the size of the OTT market size is estimated to grow from $171.36 billion in 2020, and projected to reach $1,039.03 billion by 2027, at a CAGR of 29.4%. [1]
  • According to the survey by InMobi, a mobile marketing platform, 46% viewers are watching more online content, while another consumer survey has revealed that OTT consumption primetime has moved to 7 pm onwards, as opposed to 10 pmā€“12 am before. [1]
  • Along with the potential for subscription fatigue, this type of growth means The global OTT market is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025. [2]
  • The global Android TV market size is expected to reach around US $231 billion by 2026, with a CAGR of around 20% between 2019. [2]
  • The market value for digital media growth rate in India has recorded a hike of49 per centacross the entertainment industry during 2019. [3]
  • Plus Hotstar, Amazon Prime Video India, and Netflix together account for an80%market share of subscribers and revenues in 2021. [3]
  • The global OTT market was worth $121.61 billion in 2019 and is estimated to reach $1.039 trillion by 2027. [4]
  • The OTT market generates revenue through different media distribution systems 51.58% comes from advertising video on demand 40.16% from subscription video on demand 5.1% from transactional video on demand . [4]
  • 42% of US agencies and marketing professionals expect to increase their ad spending on OTT platforms in 2021. [4]
  • Programmatic impressions of marketing campaigns grew by 207% on connected TVs in the USA alone. [4]
  • A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4 billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate of 9.64% between 2024 and 2027. [5]
  • In 2020, the US had a market share of 28% of mobile games spending, followed by Japan at 22%, China at 18%, South Korea at 7% and Taiwan at 3%. [5]
  • According to global market research firm Research Dive, the global in game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a ā€œhealthyā€ CAGR of 11.2%. [5]
  • The games market in AsiaPacific is particularly active, and Research Dive predicts that the in game advertising space in APAC will grow at a CAGR of 12.9%, generating a revenue of more than $3.6 billion. [5]
  • But as we have seen, the power of the mobile gaming market is very real ā€“ and yet 60% of advertisers surveyed felt that console games offered more ā€œpremiumā€ video game inventory when compared with mobile. [5]
  • Similarly, 52% of UK media buyersā€™ clients are requesting that money be spent on in game marketing compared to 33% in the US. [5]
  • TBRC predicts that the size of the global TV ad market will grow from $95.98 billion in 2024 to $105.96 billion in 2026, at a CAGR of 2.5%. [5]
  • About 80% of marketing professionals say that video content is becoming more important in the business world. [6]
  • 35% percent of marketers use live video. [6]
  • Animotoā€™s Social Video Forecast suggests that 76.5% of marketers and small business owners are seeing results with video marketing. [6]
  • 79% of marketers say live video facilitates a more authentic interaction with an audience. [6]
  • 61% of marketers say a benefit of live streaming video is that it creates content that can be viewed or repurposed later. [6]
  • 60% of marketers say a benefit of live video is getting real. [6]
  • The video streaming market is predicted to be worth $247 billion by 2027. [6]
  • 70% of marketers say that video produces more conversions than any other content. [6]
  • Subscription based video on demand revenue is predicted to grow by 10.7% each year to yield a market volume of $85,735 million by 2025. [6]
  • A mere 3% of marketers currently use the live streaming function on LinkedIn. [6]
  • About 17% of digital marketers incorporate Instagram Live in their content strategies. [6]
  • Less than 10% of marketers incorporate YouTube Live in their marketing strategies. [6]
  • Twitch is currently the largest live streaming platform worldwide, with over 9.3 billion hours of live social video streams consumed in 2019 and a market share of 73%. [7]
  • 35% percent of marketers use live video, an increase of 20% YoY. [7]
  • 32% of marketers are planning to use Facebook Live as part of their video marketing strategy in 2020 and beyond. [7]
  • The video streaming market is predicted to be worth $124.6 billion by 2025. [7]
  • 80% of the market contribution goes to advertisements and the remaining 20% for the subscriptions. [8]
  • 45.88% is the highest share market for Hotstar discovered in India. [8]
  • Introducing apps to your marketing and distribution strategy can potentially grow your audience by 50% or more, and reduce churn. [9]
  • Video start failures are down 33% yearover year, buffering is down 41%, and picture quality is up 25%. [2]
  • Video start failures are down 33% yearover year, buffering is down 41%, and picture quality is up 25%. [7]

OTT Platforms Latest Statistics

  • When streaming video, 65% of the time itā€™s done on mobile and TV apps, rather than on browsers. [0]
  • The most popular OTT TV device as of Q1 2021, was Roku, with a 37% share of TV viewing time in North America. [0]
  • There was a 115% increase in OTT streaming to TVs between 2020 and 2021. [0]
  • Netflix is the biggest OTT service in the US in terms of revenue, with 30.8% of all subscriptions heading their way. [0]
  • Of the people who watched livestream content at least once a month in the US, the top three categories of content are breaking news at 26%, comedy with 25%, and howto videos are live. [0]
  • Between April 2019 and April 2020, global OTT traffic increased by 198%. [0]
  • 82% of US consumers have a video streaming subscription, with 4 subscriptions being the average, compared to 67% of people having a pay TV subscription in 2021. [0]
  • In the second quarter of 2020, 25% of TV time in USA homes was spent watching streamed content. [0]
  • Across the globe, 770 million people buy a SVOD service; that’s a nearly 40% increase from the year before. [0]
  • Western Europe will see 196.3 million users of OTT services, or 45% of the population, by 2024. [0]
  • The Asia Pacific region will increase OTT TV and movie revenue by 90% to $54bn by 2026. [0]
  • Globally, there are 3.8 million smartphones capable of running apps, with 48.3% of the world’s population owning one. [0]
  • Indian consumers increased their consumption of mobile entertainment by 80% between 2017 to 2019. [0]
  • When streaming video, 65% of the time it’s done on mobile and TV apps, rather than on browsers. [0]
  • The most popular OTT TV app in North America as of Q1 2021,was Roku, with a 37% share of TV viewing time across the continent. [0]
  • 82.5% of OTT streaming hours in the USA were done with just five apps. [0]
  • More than 25% of US homes have access to five OTT apps. [0]
  • OTT video advertising is set to have ad revenues of $119 billion by 2024, which is 51% of all OTT revenues. [0]
  • Advert impressions during streamed content were up 13% in Q1 2021 from the previous quarter. [0]
  • 66% of people who watch OTT services have discovered a new product or company whilst streaming, showing how effective an OTT ad can be. [0]
  • When OTT viewers own a second screen, 65% of them will look up product information on the other screen whilst watching content on their main screen. [0]
  • When watching OTT content, 40% of viewers have paused what they were watching to go online and check out or even purchase what was being advertised to them. [0]
  • Advert recall is strong with OTT viewers; 72% of them could remember a specific ad they were served whilst watching. [0]
  • When looking at the user experience, most viewers prefer to watch adverts rather than pay a subscription, with 25% of OTT viewers happy with up to 10 minutes of advertising if they don’t have to pay. [0]
  • In general, 43% of Americans are okay with advertising in return for free content. [0]
  • When advertising agencies intend to increase OTT streaming spending, that money will be taken out of traditional TV budgets 60% of the time. [0]
  • OTT locally activated advertising is predicted to be worth $1.2 billion by 2021. [0]
  • In 2019, there was a 330% growth in ad transactions through OTT platforms. [0]
  • The average revenue per user for OTT video advertising is expected to hit $52.25 by 2025, an increase of 72% over five years. [0]
  • Streaming on TV, rather than on mobile or desktops, was the source of 40% of all advertising video impressions in 2020. [0]
  • One recent survey shows that almost all US consumers 98% to be precise subscribe to at least one OTT streaming media app. [0]
  • 75% of Americans have two or more subscriptions, a sign of things to come as people hop between services to get the content they want. [0]
  • As the global pandemic took hold in 2020, 36% of consumers say it was a direct driver of them taking out a new OTT subscription. [0]
  • Netflix is the biggest OTT service in the US in terms of revenue, with 30.8% of all subscription revenues heading their way. [0]
  • Subscriptions paid to YouTube will account for 13.2% of all OTT subscription revenue in 2021. [0]
  • Netflix 34%YouTube 20%Hulu 11%Amazon 8%Disney+. [0]
  • with a mix of platforms such as Apple TV taking the other 23%. [0]
  • 37% of people in the US and UK started streaming more online TV and films due to the pandemic, with that number rising to 51% of Gen Zers. [0]
  • In terms of free streaming, the most popular platform is YouTube, with 150 million American adults, or around 70% of that population, actively using the platform. [0]
  • Transactional videoon demand streaming increased from 10.9% to 13.3% of streamed content in the USA between Q2 and Q3 2021, probably because of the increase in movies being released on streaming services over the period. [0]
  • By March 2020, 61% of Americans either paid for or shared a password for a Netflix account. [0]
  • Just shy of 25% of Netflix users on iPhone also used Disney+. [0]
  • 13% of Americans signed up for a subscription during the COVID. [0]
  • According to the site’s viewing stats, the first episode of Cobra Kai was streamed in May 2018 and two years later had been watched 117.7 million times so far. [0]
  • Whether by paying themselves or by sharing a password, 33% of Americans have access to Hulu. [0]
  • Of all advertising revenue on connected TV platforms, Hulu receives 24.2% of spending. [0]
  • 9% of the content on Amazon Prime in the UK was produced there. [0]
  • During the pandemic lockdown, 9% of French people began a subscription to Amazon Prime Video. [0]
  • In the USA, Amazon Prime saw 13% of Americans take out a new subscription during lockdown. [0]
  • The top 25% of content streamed on Amazon Prime is watched by 92.4% of Germans. [0]
  • 10% of Americans newly subscribed to Disney+. [0]
  • during lockdown, as did 15% of Brits, and 8% of Germans. [0]
  • In the first quarter of 2021, live streaming accounted for 24% of global OTT viewing, a 14% growth against the previous quarter. [0]
  • Since the pandemic, 28% of people are watching more live videos around the world. [0]
  • Live streaming on YouTube in the US was up by 250% between March 2019 and March 2020. [0]
  • 15% of American millennials say they watch livestreamed content more than once a day, whilst 8% of 3554year olds do, and of those 55+. [0]
  • , 3% watch live streams this frequently. [0]
  • live stream viewing of health and fitness content was up 1,300%, eLearning was up by 980%, and yoga and meditation jumped 392%. [0]
  • 21% of women and 20% of men want to see more live streams of their favorite musicians. [0]
  • streams from famous sports stars are in demand from 17% of males and 11% of females. [0]
  • 5.7 million people live streamed the Super Bowl in English in 2021, an increase of nearly 70% on the year before. [0]
  • An increase of esports live streams would be welcome for 14% of males and 8% of females. [0]
  • Globally, 12% of people watch live streams of esports events. [0]
  • 32% of Americans were interested in watching award ceremonies like the Oscars and Golden Globes as live streams rather than on TV, when asked in February 2020. [0]
  • 21% of US households have “cut the cord” and got rid of cable boxes and subscriptions in the last five years. [0]
  • Android TV is used on 49% of smart TVs in Asia, with Amazon Fire a distant second with 26%. [0]
  • Samsung TV and LG TV account for 30% and 23% respectively of smart TV operating systems in South America. [0]
  • Of all streamed TV content in the US between March and May 2020, a little over 15% was drama, just more than 10% was action and adventure, whilst the third most popular genre was comedy, with 9.6% of streams. [0]
  • In the same period, the most streamed light TV show was Rick and Morty, with over 12% of all streams. [0]
  • Only 3% of viewers exclusively watch OTT content on their TV in the UK, whilst in Germany, 4% watch exclusively OTT TV content. [0]
  • When creators launch an OTT TV app, their earnings increase on average by 30%. [0]
  • Subscriptions are on the rise 86% said theyā€™ll pay for the same or more subscription services in 12 months as they do today. [0]
  • 45% more people are watching on demand OTT services in Q1 2021 compared to the year before. [0]
  • In the UK and Germany, around 20% of viewing time on TVs is spent watching OTT content when both OTT and linear TV are available in the house. [0]
  • Consumers are downloading more apps, with streamers expected to download 85% more video streaming apps in the US in 2021, whilst in South Korea that number is 80%. [0]
  • Audiences engage with social media accounts of OTT publishers, with an increase in engagement of 24% over the year to Q1 2021. [0]
  • People turned to social media and video during the pandemic, with 14% of people turning to create videos on platforms like TikTok and YouTube, whilst 51% have been spending more time streaming on platforms like Netflix. [0]
  • In the US, 49% of Netflix users also used TikTok. [0]
  • Social media was a source for live streaming for 30% of people worldwide during the pandemic. [0]
  • After big screen OTT viewing, the next most used devices to stream content are mobile and desktop, with 11% of content viewing hours spent on them. [0]
  • Smart TVs have seen the biggest growth in viewing time between 2020 and 2021, whilst tablets are being used 43% more often, desktops 38% more, and mobile phones have seen a 29% increase in use for streaming content. [0]
  • 70% of people around the world say that they’re using their smartphones more often since the pandemic. [0]
  • 82% of British people own a smartphone, 63% have an internet enabled TV, and 41% own a gaming console connected to the internet. [0]
  • Apple sold an estimated 196.9 million iPhones in 2020 and over 1 billion Apple handsets are estimated to still be in use. [0]
  • 15% of people said that they delayed buying luxury items or technology like smartphones or tablets because of the pandemic. [0]
  • For insatnce, five of the major adsupported streaming platforms such as Hulu, Peacock, Roku, Pluto TV and Tubi, ad revenue reached 31% yearover year in the second quarter of 2020. [1]
  • In addition, the Indian OTT service provider, Zee5 platform has witnessed almost an 80% increase in subscriptions and over 50% growth in time spent recently. [1]
  • For instance, the live streaming sector grew by 45% between March and April in 2020, and these gains are directly attributable to the outbreak of coronavirus. [1]
  • For instance, in the U.S., Comcast Corporation, an American based telecom operator, has seen almost 50% increase in VoD in March & April 2020. [1]
  • More people have at least one streaming video subscription (68%). [2]
  • But payTV isnā€™t over; 43% of US households still subscribe to both pay TV and streaming video services. [2]
  • The number of digital video viewers in the US topped 235 million in 2019, which represents 71.2% of the countryā€™s population. [2]
  • So stats show Advertising makes up 45% of all online video revenue and is projected to grow to almost 60% over the next 10 years. [2]
  • YouTube will account for about 40% of US CTV ad spending; Roku and Hulu will collectively represent an additional 30%. [2]
  • 46% of OTT customers are willing to pay $10/month for ad free service; 25% prefer a free service with some ads. [2]
  • While streaming content, 65% of viewers use a second screen to look up info about a product being advertised during their program. [2]
  • 72% of OTT users can recall seeing a specific OTT ad. [2]
  • 65% of OTT time on the home TV screen is spent watching subscription videoon demand ; 30% is spent watching free streaming services ; 5% is spent watching transactional streaming services. [2]
  • This means China will triple its OTT revenue to US $26 billion by 2024, or 20% of the worldā€™s OTT revenue by that time. [2]
  • SVOD will remain the regionā€™s largest OTT revenue source, contributing $2.86 billion by 2024 (62% of the total). [2]
  • Brazil will account for 34% of the regionā€™s 32.54 million SVOD subs by 2024, with Mexico bringing in a further 28%. [2]
  • YouTube is watched by 84.2% of US digital video viewers. [2]
  • Netflix will be viewed by 67.6% of US digital video audiences, and Hulu will garner 32.2%. [2]
  • Roku and Amazon comprise nearly 70% of the US base for streaming media players. [2]
  • Nearly 25% of Netflixā€™s iPhone users also watched Disney+. [2]
  • 61% of Americans own a Smart TV, and 52% use OTT services. [2]
  • 47% of US Wi Fi households own a streaming box/stick. [2]
  • In contrast, the majority (59%). [2]
  • Now stats indicate that Live video grew by 93%, with an average viewing time of 26.4 minutes per session. [2]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [2]
  • Millennials are the largest group of consumers of live content; 63% of them watch live. [2]
  • Millennials are most likely to watch live video on a smartphone (56%) or tablet (44%). [2]
  • Now Video quality is the most critical factor for 67% of viewers when watching a live stream. [2]
  • Almost 30% of consumers would pay a premium if 5G provided better video quality on mobile devices and decreased buffering. [2]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [10]
  • Apps responsible for 82.5% of OTT streaming hours in the USA Netflix. [3]
  • 89%of users stream videos via mobile devices. [3]
  • 58%of users stream videos via TV Apps. [3]
  • , Mobile phones are being used29% more. [3]
  • 86%of subscribers over the globe wish to maintain their subscriptions. [3]
  • to add new subscriptions 14%wish to decrease their subscriptions. [3]
  • Online gaming follows an18 per cent growth rate. [3]
  • at235 billion Indian rupees in 2020, estimated to hit424 billion rupees by 2024. [3]
  • Hotstar leads as OTT provider with29 percent. [3]
  • Jio TV ranks second with23 percent and Amazon Prime Video stays at third place. Disney+. [3]
  • 85%of Indian Subscribers will be broadband. [3]
  • Watching Netflix accounts for8% of the entire video viewing time. [3]
  • 41% of viewers are unpaidNetflix users. [3]
  • Revenues grew57% to $4.3 billionacross Disneyā€™s directto. [3]
  • $19.7 billion revenuewas generated in 2020, which is a 30.4 per cent increase yo. [3]
  • OTT sector sees an increase of30% in the number of paid subscribers. [3]
  • The Top five metro cities account for46% of the total OTT video platform subscribers Regional content on OTT platforms attracts90% of consumers while 7 % watches English content. [3]
  • While streaming online video content, 65% of the time it is done on mobile and TV apps, with browsers coming in third. [4]
  • Almost 83% of OTT streaming hours in the USA are done using five apps NetflixYouTubeAmazon VideoHuluDisney+ Netflix. [4]
  • Over 25% of US homes have access to five OTT apps. [4]
  • Ad revenue for OTT video advertising is set to reach $119 billion by 2024, accounting for 51% of all OTT revenues. [4]
  • TVOD)And 3.16% from video downloads 51.58% comes from advertising video on demand. [4]
  • 40.16% from subscription video on demand. [4]
  • 5.1% from transactional video on demand. [4]
  • Advert impressions increased by 13% in Q1 2021 for streamed content compared to the previous quarter. [4]
  • By the end of 2021, OTT locally activated advertising is predicted to reach the value of $1.2 billion. [4]
  • Around 40% of viewers who watch OTT content pause what they watch to search or buy what they see in ads. [4]
  • 66% of people who subscribe to OTT services have discovered a new product or service while streaming, making it obvious how effective OTT ads can be for businesses. [4]
  • 72% of viewers can remember a specific ad they saw. [4]
  • 25% of OTT viewers are happy to watch up to 10 minutes of advertising if they donā€™t have to pay for a subscription. [4]
  • Since the start of the coronavirus pandemic, 28% of people are watching more live video content around the globe. [4]
  • During the first quarter of 2021, live streaming accounted for 24% of global OTT viewing. [4]
  • OTT streaming to TVs experienced a 115% increase between 2020 and 2021. [4]
  • When businesses and content creators launch an OTT TV app, their earnings increase by 30% on average. [4]
  • Transactional video on demand streaming grew from 10.9% to 13.3% in the USA between Q2 and Q3 2021. [4]
  • 21% of US households have cut the cord and stopped paying for a cable subscription. [4]
  • 98% of US consumers subscribe to at least one OTT streaming app. [4]
  • 86% of viewers said they will pay for the same or other subscription services this year. [4]
  • 45% more people are using on demand OTT services in Q1 2021 compared to the same period last year. [4]
  • 30% of people around the globe relied on social media to access live content during the coronavirus pandemic. [4]
  • 21% of women and 20% of men want to watch more live broadcasts of their favorite musicians. [4]
  • Streamers are expected to download 85% more video streaming apps in the USA in 2021. [4]
  • Customers engage with social media accounts of OTT publishers, with a 24% growth in engagement over the year to Q1 2021. [4]
  • The report also yielded some interesting insights into the demographics of who is getting more involved in gaming it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020ā€™s edition of the report. [5]
  • Seventyone percent of parents also agreed that video games provided a ā€œmuch needed breakā€ for their child, with 70% allowing their children to do more when it came to gaming. [5]
  • Two thirds of US parents (66%). [5]
  • Other statistics in the report showed video games taking on a social role, with 77% of respondents playing games online or with others at least weekly, up from 65% in 2020ā€™s report. [5]
  • By 2025, it is predicted that European gamers will number more than 367 million. [5]
  • Total spend on video game content across PC, console, mobile, portable, cloud and VR platforms in the United States reached $56.9 billion in 2020, growing by 27% yearon. [5]
  • In December alone, $7.7 billion was spent on such games, up 25% compared to the same month in 2019, while spend on hardware grew to $1.35 billion (+38%). [5]
  • According to analysis, the annual dollar sales of the Switch were only outstripped by the launch of the Nintendo Wii in 2008. [5]
  • The Global Games Market Report 2021, released by Newzoo, has revealed that mobile gaming brought in more than US $93 billion in 2021, accounting for more than half (52%). [5]
  • According to the report, mobile gaming grew by 7.3% year on year, while PC gaming shrank by 0.8%, and console gaming by 6.6%. [5]
  • Altogether, gaming brought in a total of $180.3 billion in 2021, with a growth rate of 1.4% ā€“ clearly kept in the black by mobile gamingā€™s growth. [5]
  • Q2 2020 brought even higher growth, with revenue increasing by 32.9% yearon. [5]
  • An April 2021 YouGov survey found the pandemic induced surge in mobile gaming is most likely here to stay. [5]
  • Thirty six percent of British mobile gamers said they have played more often since the start of the pandemic, with female gamers most likely to contribute towards the rise (42% compared to 29% of male mobile gamers). [5]
  • This figure grows to 39% of mobile gamers in the US, but growth has been more evenly split between males and females (40% of females vs. 38% of males). [5]
  • Sixtyeight percent of British respondents agreed that they were very or somewhat likely to continue spending more time on the activity once Covid 19 has subsided, rising to 77% of US respondents. [5]
  • This figure is even higher in APAC, at 64%, and in North America (57%). [5]
  • By comparison, the second largest category on mobile ā€“ ecommerce ā€“ represented just a 16% share of user. [5]
  • In EMEA, this divide between investments is less pronounced, with a belowaverage 39% of user acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce. [5]
  • Additional data shows puzzle gaming continues to dominate as the top mobile gaming sub vertical around the world, accumulating a 16% share of downloads. [5]
  • This trend is reflected in most regions with the exception of APAC, where role playing games have the largest lead (at 23% of all downloads). [5]
  • Currently, gaming apps comprise one quarter of all downloads on iOS, and 21% of downloads on Android systems. [5]
  • While the number of sessions spent in game so far in 2021 is unsurprisingly lower than the spike we saw at the peak of the first wave last year, engagement grows steadily ā€“ up 4% on Q4 2020. [5]
  • Total mobile gaming sessions in February 2021, for example, outperformed January 2021 by 47%. [5]
  • However, the smartphone/tablet sub segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. [5]
  • A survey of more than 400 UK and US media buyers, conducted by Atomik Research, found that a third of respondents believe there are between 100 and 500 million active daily gamers, while 27% believed there are between 500 million and one billion. [5]
  • an October 2021 report from inplay advertising platform Admix and Atomik Research ā€“ has found 81% of media buyers want to increase their in game advertising spend over the next 12 months. [5]
  • 93% say they intend to run in game ads by 2025. [5]
  • This wariness and confusion translates more strongly among US clients, 23% of whom have directly resisted spending on the ad format versus just 9% of those in the UK. [5]
  • According to Forrester, by June 2020, 48% of adults in the US alone had subscribed to at least one streaming service. [5]
  • OTT ad spending, meanwhile, totalled $990 million in 2020, and is predicted to grow to $2.373 billion by 2025, an increase of 139% ā€“ ā€œsuggesting that advertising on streaming services is expanding at rapid speedā€, in the words of the TBRC report. [5]
  • TBRC highlights some of the key advantages that OTT ads hold over other forms of advertising namely, that they are 100% viewable and non skippable, and not susceptible to ad blocking. [5]
  • Increased time at home, versus pre pandemic, was rated the top reason for subscribing to SVOD brands (56%), however, the ability to watch shows and films anytime, anywhere was also appealing (42%). [5]
  • This will mostly be driven by Gen Z and Millennial cohorts who, on average, are watching videos on both free and paid streaming platforms far more than the average individual (42% vs 29% and 40% vs 29%, respectively). [5]
  • Perhaps most importantly for advertisers, 40% of consumers claim that ads shown on SVOD platforms have had an impact on their purchasing behaviour over the past year. [5]
  • In 2020, the number of consumers that watched traditional TV on a weekly basis was lower than it had been in at least the last 4 years, at 79%, according to a December 2020 study conducted by AudienceProject. [5]
  • The trend is even more pronounced in the US, where just 59% watched traditional TV in 2020 compared to 83% in 2017. [5]
  • In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift. [5]
  • As a result, nearly one in five (17%). [5]
  • Indeed, last year, 27% of UK respondents to the study said they had either watched less traditional TV or had begun using streaming services more than they did in 2019. [5]
  • The UK still has some way to go before it catches up with the viewing habits of consumers in the US, who lead the way globally, with one third (32%). [5]
  • In April alone, there was a 198% increase in OTT traffic. [11]
  • 80% of US homes have at least one Internet. [11]
  • 68% (up from 47% in 2019). [11]
  • According to eMarketer, 55.1 million people will no longer watch traditional pay TV by 2024. [11]
  • Global OTT revenues are predicted to grow by $16 billion in 2020 with 40% of consumers willing to spend at least $20 a month on streaming services. [11]
  • In 2019, Netflix release 371 original shows and movies, which is a 54.6% from 2018. [11]
  • In fact, 27 percent of consumers aged 45 and older stream an SVOD service daily. [11]
  • And it definitely shouldnā€™t be surprising to see dropping viewing time of traditional TV, as satellite and TV companies lost 6 million customers in 2019, according to Variety. [11]
  • An estimated 2 million Americans cut the cord in 2019. [11]
  • Average time spent watching OTT video content is set to reach 62 minutes a day this year, which is a 23% increase from 2019. [11]
  • 60% of viewers say that they spend more of their viewing time on an online source over a pay. [11]
  • One report, for example, shows that ā€œLive video grew by 93%, with an average viewing time of 26.4 minutes per session.ā€. [6]
  • The online live streaming industry has grown 99% between April 2019 and April 2020. [6]
  • 63% of people ages 1834 are watching live. [6]
  • Approximately 34% of Generation Z have shown a new interest in live streams, especially on social platforms. [6]
  • Professionals anticipate that 82% of internet use will be for streaming video by 2024. [6]
  • Professionals also anticipate that 79% of mobile users will be for streaming video by 2024. [6]
  • Access to exclusive coverage is the reason why 26% of viewers tune into live streams. [6]
  • By 2024, almost 25% of United States Households will cancel their cable subscriptions. [6]
  • 90% of people watch videos over the internet. [6]
  • Live streams fail to start 2.6% of the time. [6]
  • OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. [6]
  • Online videos with a start up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of 23. [6]
  • About 66% of video streaming service providers have difficulty determining how much bandwidth they need for high. [6]
  • H.264 remains the dominant codec, supported by 96.96% of browsers, and makes up 82% of the video processed by encoding.com. [6]
  • 29% of consumers would pay a premium if 5G provided a better quality video on mobile devices and decreased buffering. [6]
  • Access to 5G is predicted to increase revenue from streaming on mobile devices by 85% from 2021 to 2028. [6]
  • 77% of employees have experienced problems like buffering while streaming live video at work. [6]
  • As of 2019, 55% of enterprises are now using live video for their company or division. [6]
  • 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily. [6]
  • 65% of enterprises surveyed said they live streamed to multiple locations. [6]
  • The top 3 challenges faced by enterprise live streamers include live streaming to employees working remotely (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth in their facilities (36%). [6]
  • 81% of Enterprise live streamers display their live video streams or broadcasts on employee desktops. [6]
  • 64% display on mobile devices or smartphones, while 31% used a combination of TVs and screens with set. [6]
  • There are reports that support calls have been reduced by 43% thanks to videos. [6]
  • This is a rise of 20% year on year. [6]
  • In 2018, 60% of viewers conduct online searches while watching a live stream. [6]
  • 82% of viewers say they prefer seeing a live stream rather than a brandā€™s social posts. [6]
  • 80% of people would rather watch a live video from a brand than read their blog. [6]
  • The US saw a 217% spike in live news viewership with the midterm election, and the World Cup lifted overall global traffic up by 29%. [6]
  • 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. [6]
  • Breaking news makes up 56% of most. [6]
  • Conferences, speakers, concerts, and festivals are the second most popular type of content at 43%. [6]
  • Sporting events account for 86% of live. [6]
  • Companies that use video features grow revenue 49 percent faster than non. [6]
  • According to a Digital TV Research report, advertising revenue will reach $47 billion by 2024. [6]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [6]
  • Working with multiple video players and DRM technologies poses a challenge according to 38% of streaming service providers. [6]
  • 62% of people believe that video helps to make teachersā€™ lectures more effective. [6]
  • 81% of students report that digital learning technology helps them learn. [6]
  • 26% use Facebook, 15% use Snapchat, 13% use Instagram, and 13% use Twitter. [6]
  • Approximately 79% of U.S. households access paid or ad funded streaming services as of June 2020, which is up from 76% 6 months earlier. [6]
  • 39% of sports fans tune into social media live streams to watch their favorite teams and sporting events.. [6]
  • Around 29% of internet users accessed live stream function on their preferred social media platform in May 2020. [6]
  • Live streaming on LinkedIn Live has grown in popularity by 158% from the first to the third quarter of 2020. [6]
  • 28% of Facebook users view a live stream on the platform each month. [6]
  • About 13% of all live stream viewers on social media are on Instagram. [6]
  • ā€œLiveā€ feature grew by 70% in April 2020. [6]
  • Live users are Gen Zers, 47% are single, and 20% are students. [6]
  • Between January and August 2020, the number of live streamed events hosted increased by 1468% 92. [6]
  • Search engines saw a 300 500%increase in searches for live streaming platforms during the middle of March 2020. [6]
  • Live stream watch time has increased by 250%. [6]
  • Approximately 44% of Brazilians streamed video content on smart TVs and streaming services during the lockdown. [6]
  • Streaming during business hours surged by 60% at the beginning of COVID 19 lockdowns in Spain. [6]
  • The first quarter of 2020 saw a 40% increase in SVOD viewing in the United States as compared to the months leading up to that. [6]
  • When lockdowns started in March 2020, 68% of Disney Plus viewers in the United States started streaming more. [6]
  • Viewership on Netflix and Hulu increased by 66%. [6]
  • There was a 40% increase in Austria and Spain and a 32% increase in Germany. [6]
  • In the United States, 29% of people showed interest in tuning into livestreamed events and performances during COVID. [6]
  • The fitness industry experienced a major boom, with an increase of over 1300% in minutes live streamed, in the first six months of lockdown. [6]
  • Remote education experienced an increase of over 980% in minutes live streamed between the spring and fall semesters of 2020. [6]
  • Wellness content, specifically related to yoga and meditation, experienced an increase of 392% in minutes live streamed in the second and third quarter of 2020. [6]
  • Church services rose in streaming minutes by 40% in the first six months of lockdown. [6]
  • On Easter Sunday in 2020, church services made up over 30% of the countryā€™s top 100 live streams in the United States, Mexico, and Brazil. [6]
  • Live content earns 27% more minutes of watch time per viewing, nearly 6 more minutes, at 24.41 minutes on average, for live video versus video on demand. [7]
  • Live video is expected to grow 15 fold by 2024 and reach a 17% share of all internet traffic. [7]
  • Video streaming rose 72.4% between Q1 2018 and Q1 2019. [7]
  • The online live streaming industry has grown 99% between April 2019 and April 2020. [7]
  • Video streaming accounted for 60% of downstream internet traffic in 2019. [7]
  • 80% of consumers prefer watching a live video to reading a blog. [7]
  • Just 12% of consumers are able to find content easily on streaming platforms. [7]
  • 63% of Millennials watch live streaming content regularly, making them the largest group of consumers of live content. [7]
  • Around 40% of computer and mobile video viewers fall in the 13ā€“34 age bracket. [7]
  • About 60% of young adults in the US primarily use online streaming to watch TV. [7]
  • 55% of Twitch users are aged 18. [7]
  • 67% of viewers say video quality is the most important factor when watching a live stream. [7]
  • OTT platforms with lower quality videos run the risk of losing about 25% of their revenue. [7]
  • Live streams fail to start 2.6% of the time. [7]
  • Online videos with a start up time greater than two seconds have significantly higher streaming video abandonment rates, with each additional second prompting another 6% of viewers bounce. [7]
  • 85% of consumers want to see more videos from brands. [7]
  • More than 50% of live streaming viewers leave a low quality stream in 90 seconds or less. [7]
  • 82% prefer live video from a brand to social posts. [7]
  • 45% of audiences would pay for live video from a favorite team, speaker, performer, or influencer. [7]
  • For 56%, breaking news is the type of live video content they watch most often. [7]
  • Conferences and concerts are tied in second place with 43%. [7]
  • 67% of audiences who watched a live stream purchased a ticket to a similar event the next time it occurred. [7]
  • Microsoft’s streaming platform, Mixer, grew by 149% in 2019. [7]
  • Twitch grew by 20% between 2018 and 2019. [7]
  • In 2019, Facebook Gaming grew 210% YoY and racked up 350 million hours watched. [7]
  • From February to March 2020, the number of Live viewers in the US increased up to 50%. [7]
  • 56% of Millennials are most likely to watch live video on a smartphone with 44% reporting they prefer a tablet. [7]
  • Sporting events make up 86% of live streams in the US. [7]
  • 46.User generated content accounts for 51% of live video content streamed on mobile. [7]
  • As of 2019, 55% of businesses were using live video for their company broadcasts. [7]
  • 45% of live video audiences would pay for live video from a favorite sports team, speaker, or performer. [7]
  • 65% of businesses say they’ve live streamed to multiple locations. [7]
  • After watching a live video, 67% of viewers are more likely to buy a ticket for an event or a concert. [7]
  • 45% of audiences are willing to pay for live, exclusive, or on demand video from their presenter of choice. [7]
  • 54% of consumers want to see more video content from businesses and brands they support. [7]
  • 53% of businesses stream or broadcast live video at least once a week, with 29% live streaming daily. [7]
  • Businesses say their top 3 live streaming challenges are live streaming to remote employees (41%), live streaming from remote locations or conference centers (39%), and managing bandwidth (36%). [7]
  • Around 50% of Twitterā€™s live video viewers are younger than 25. [7]
  • The number of global unique users for YouTube has increased by 5%. [7]
  • 78% of those who use the internet watch. [7]
  • 60% of the 100 most popular YouTube live streams happened in the past 2 years. [7]
  • Nearly 40% of consumers are likely to share video content. [7]
  • Nearly 75% of Millennials say that videos are helpful when they’re comparing products while online shopping. [7]
  • 80% of people would rather watch a live video from a brand than read their blog. [7]
  • 82% of viewers say they prefer seeing a live stream rather than a brandā€™s social posts. [7]
  • Consumers are 39% more likely to share video content. [7]
  • Ad view for live stream advertisements has grown by 27% for longform videos and 20% for short. [7]
  • Companies that use video features grow revenue 49% faster than non. [7]
  • Remember those stats above if your start up time takes more than 2 seconds, you’re going to start losing viewers, with another 6% bouncing with each second that goes by. [7]
  • According to the 2019 Survey, When it comes to Indian Viewers, they love to watch the regional content on OTT platforms. [8]
  • In the country, 55% of OTT users are from metro cities, and 36% from tier 1 cities. [8]
  • Hotstar is the leading OTT video platform in India, and 56% of its consumers are from metro cities. [8]
  • 89% of OTT video consumers in India are youngster aged 16 to 35 years. [8]
  • 68% of the Eros Now video content is being watched by the Indians. [8]
  • We can find 79% of male consumers of OTT video platforms in India. [8]
  • In India, 30% of consumers prefer to watch movies on OTT video platforms. [8]
  • Original video content is the most preferred category, and 10% of respondents choose the same. [8]
  • 87% of the audience consumes the OTT content from their mobile phones itself, and 27% of consumers are consuming the content during office hours like 10 AM to 6 PM. [8]
  • 30% of viewers watch the OTT video content in languages other than English and Hindi. [8]
  • As entertainment meets online, 38% of consumers might prefer the cord. [8]
  • Hotstar wins 40% of Indian OTT platforms. [8]
  • 16% of the Indian media consumption goes on digital media. [8]
  • Indian Video streaming industry predicts the Growth rate at a CRGA of 12.82% by 2024, and the estimated revenue will be Rs. 11,977 crores. [8]
  • In the next four years, the overall Entertainment industry will rise 11.28%, and it will reach to 4.51.405 Crore. [8]
  • 30% of Indian OTT Consumers love to watch movies on online platforms. [8]
  • By Google survey, 97% of the video consumption on YouTube belongs to regional languages. [8]
  • 60% of the watch time onYouTubeis from outside of the Indian Metropolitan areas. [8]
  • Traditional Tv and Home video services growth rate will be raised to 11.83% by 2024, and the revenue generated will reach Rs. 1,23,047 crore. [8]
  • 87% of the OTT content consumes through Mobile devices. [8]
  • 30% of the people in India prefer to watch content other than English and Hindi. [8]
  • Internet access in India will rise by 16.02%, and it will reach its revenue Rs. [8]
  • 24% of the rural internet penetration discovered in India by 2018. [8]
  • 72% of the unique visitors in Netflix are men aged between 15 24 and older female group 35+. [8]
  • 74% of the individual visitor for Airtel TV is Female aged between 15. [8]
  • In India, 8. 54% growth rate discovered on Cinema worth of Rs.17,789 crore. [8]
  • Although apps account for just about a third of Vimeo OTTā€™s subscriptions, over 50% of subscribers consume videos on apps. [9]
  • We found that 60% of people who initially sign up for a free trial go on to become paying OTT customers. [9]
  • Of over 73,390 customers who subscribed via a web browser , 75% went on to watch videos through one or more apps via their iPhones (nearly 32%), Android (19.8%), iPad (3.3%), and Roku (2.4%). [9]
  • We also found that on average, 30minute videos had a completion rate of about 80% while two hour videos had an average completion rate of 65%. [9]
  • According to Hotstar’s India Watch Report 2018, 96% of watch time on Hotstar comes from videos longer than 20 minutes, while oneā€“third of Hotstar subscribers watch television shows. [12]
  • According to [9] India was not affected by Netflix’s July 2018 increase in subscription rates for the US and Latin America. [12]
  • “Spotify Q1 beats on sales of $2B with monthly active users up 31% to 286M”. [12]
  • According to comScore, around 50 million households across the world, today have OTT video, which they consume in the same timeof day pattern as traditional TV viewers. [13]

I know you want to use OTT Platforms, thus we made this list of best OTT Platforms. We also wrote about how to learn OTT Platforms and how to install OTT Platforms. Recently we wrote how to uninstall OTT Platforms for newbie users. Donā€™t forgot to check latest OTT Platformsstatistics of 2024.

Reference

  1. uscreen – https://www.uscreen.tv/blog/ott-statistics/.
  2. alliedmarketresearch – https://www.alliedmarketresearch.com/over-the-top-services-market.
  3. zemoga – https://zemoga.com/insights/blog/ott-live-streaming-statistics/.
  4. selectra – https://selectra.in/blog/ott-streaming-statistics.
  5. brid – https://www.brid.tv/ott-statistics-for-2021-infographic/.
  6. econsultancy – https://econsultancy.com/stats-show-gaming-in-game-ads-ott-entertainment-changed-covid-19/.
  7. dacast – https://www.dacast.com/blog/66-must-know-live-streaming-statistics/.
  8. influencermarketinghub – https://influencermarketinghub.com/live-streaming-stats/.
  9. reelnreel – https://www.reelnreel.com/indian-ott-statistics/.
  10. livestream – https://livestream.com/blog/ebooks/2018-ott-data-trends.
  11. statista – https://www.statista.com/statistics/1059728/o-t-t-video-platform-subscription-revenue-india/.
  12. zype – https://www.zype.com/blog/25-linear-tv-ott-statistics-that-will-shock-you-2020.
  13. wikipedia – https://en.wikipedia.org/wiki/Over-the-top_media_services_in_India.
  14. colorwhistle – https://colorwhistle.com/best-ott-platforms/.

How Useful is Ott Platforms

But how useful are these OTT platforms really? The answer may vary depending on who you ask. For some, these platforms provide a level of convenience and flexibility that traditional television simply cannot match. With a vast library of content available at your fingertips, you can binge-watch an entire series in one sitting or catch up on missed episodes at your own leisure. The ability to stream content on multiple devices, from smartphones to smart TVs, also adds to the appeal of OTT platforms.

Furthermore, OTT platforms have given a platform to smaller and independent content creators, allowing them to reach a wider audience and showcase their work without the need for costly network deals. This has led to a surge in diverse and alternative content that may not have found a place in traditional media outlets. From indie films to niche documentaries, OTT platforms offer something for everyone, catering to a myriad of tastes and preferences.

In addition to offering a wide array of content, OTT platforms have also paved the way for the phenomenon of original programming. Companies like Netflix and Amazon have invested heavily in producing their own exclusive series and films, attracting top talent and garnering critical acclaim. These original productions have not only strengthened the catalog of content available on OTT platforms but have also challenged the dominance of traditional networks in the realm of storytelling.

On the other hand, some critics argue that the abundance of content on OTT platforms may lead to oversaturation and decreased quality. With so many options available, viewers may struggle to discover new and meaningful content amidst the sea of recommendations and suggestions. The algorithm-driven nature of OTT platforms may also result in a homogenization of content, with viewers being served similar genres and styles based on their viewing history.

Furthermore, the subscription-based model of most OTT platforms can add up quickly, especially for viewers who subscribe to multiple services to access their favorite shows and movies. This may lead to subscription fatigue and a reluctance to commit to yet another monthly bill.

Despite these drawbacks, it is clear that OTT platforms have significantly changed the landscape of media consumption. Whether you view them as a welcome innovation or a threat to traditional media, there is no denying the impact that these platforms have had on the way we watch and engage with content. As technology continues to evolve, it will be interesting to see how OTT platforms adapt and innovate to meet the ever-changing demands and preferences of viewers.

In Conclusion

Be it OTT Platforms benefits statistics, OTT Platforms usage statistics, OTT Platforms productivity statistics, OTT Platforms adoption statistics, OTT Platforms roi statistics, OTT Platforms market statistics, statistics on use of OTT Platforms, OTT Platforms analytics statistics, statistics of companies that use OTT Platforms, statistics small businesses using OTT Platforms, top OTT Platforms systems usa statistics, OTT Platforms software market statistics, statistics dissatisfied with OTT Platforms, statistics of businesses using OTT Platforms, OTT Platforms key statistics, OTT Platforms systems statistics, nonprofit OTT Platforms statistics, OTT Platforms failure statistics, top OTT Platforms statistics, best OTT Platforms statistics, OTT Platforms statistics small business, OTT Platforms statistics 2024, OTT Platforms statistics 2021, OTT Platforms statistics 2024 you will find all from this page. šŸ™‚

We tried our best to provide all the OTT Platforms statistics on this page. Please comment below and share your opinion if we missed any OTT Platforms statistics.

Leave a Comment