Are you looking to add Product Reviews to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Product Reviews statistics of 2024.
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How much of an impact will Product Reviews have on your day-to-day? or the day-to-day of your business? Should you invest in Product Reviews? We will answer all your Product Reviews related questions here.
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On this page, you’ll learn about the following:
Best Product Reviews Statistics
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- Reputation makes up over 25% of a brandâs market value. [0]
- An average marketer for a local business spends17%of their time on online reputation management. [1]
- 76%of local marketers intend to spend more time improving their online reputation in the next 12 months. [1]
- However, that number already commands 20% of the total sales in todayâs market. [2]
- Make sure you have a mobile friendly versionâaccording tomobile marketing statistics, 91% of the global internet traffic comes mobile. [2]
- Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. [3]
- This is to be expected, as itâs by far the search engine with the largest market share (87% of the market when this survey was carried out, according to Statista). [4]
- 70% of marketers say video converts better than any other medium 27. [5]
Product Reviews Software Statistics
- According to online review statistics, customer reviews influence98% of software buyers. [1]
- As one might expect, the number of reviews read increases with the size of financial commitment, therefore 64% of business software buyers want to read at least six software reviews before making an actual purchase. [6]
- 52% of consumers trust a software product more if it has negative reviews as well Negative reviews can increase conversion by up to 85%. [7]
Product Reviews Latest Statistics
- 11min read 93% of customers read online reviews before buying a product. [8]
- 91% of 18 34 year olds trust online reviews as much as personal recommendations, and 93% of consumers say that online reviews influenced their purchase decisions. [8]
- Nearly all consumers (97%). [8]
- Positive reviews remain a key way for companies to sell their product, with customers willing to spend 31% more on a business with excellent reviews. [8]
- 92% of B2B buyers are more likely to purchase after reading a trusted review. [8]
- Appearing higher in search engine rankings Online customer reviews gain more weighting (6.47%). [8]
- It’s true that 89% of consumers read businesses’ responses to reviews, so they will be watching how you react. [8]
- Harvard Business Review found that a bad reputation costs a company at least 10% more per hire. [8]
- According to Google/Nielson , 93% of people who use mobile to research go on to complete a purchase of a product or service. [8]
- 49% of consumers depend on influencer reviews and recommendations, so find someone that reflects your brand and can connect with your target audience. [8]
- About 95% of customers read reviews before making a purchase. [0]
- 93% of customers will read reviews of local businesses to determine its quality. [0]
- 72% of customers wonât take any buying actions until theyâve read reviews. [0]
- 92% of B2B buyers are more likely to purchase after reading a trusted review 5. [0]
- For every one star increase that a business gets on Yelp, they see a 5 9% increase in revenue. [0]
- When a product gets five reviews, the likelihood of it being purchased increases by 270%. [0]
- When higher priced items display reviews, the conversion rate increases by 380%. [0]
- If a business has more than nine current reviews, they earn 52% more revenue than the average. [0]
- If a business has more than 25 current reviews, that increases to 108%. [0]
- Businesses that claim their free listings on at least four review sites earn an average of 46% more revenue. [0]
- Purchase likelihood increases by 15% when buyers read verified reviews over anonymous reviews. [0]
- Reviews make customers 71% more comfortable purchasing a product. [0]
- Customers spend 31% more when a business has positive reviews. [0]
- 91% of customers from the ages of 18 to 34 trust online reviews just as much as personal recommendations. [0]
- 92% of customers trust peer recommendations. [0]
- 73% of customers place more value on the written review, rather than the star rating. [0]
- About 85% of consumers consider any review older than three months to be irrelevant. [0]
- Reviews account for about 15% of the method Google uses to rank local businesses. [0]
- About 50% of consumers need to see at least a 4 star rating to consider a business. [0]
- 54% of consumers visit a local businessâ website after reading a positive review. [0]
- 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business. [0]
- 75% of businesses donât even respond to their reviews. [0]
- Businesses that respond to just one customer review earn 4% more revenue on average. [0]
- When a business replies to at least 25% of their online customer reviews, on average, they earn 35% more revenue. [0]
- To out do your competitors, you need to respond to at least 30% of your reviews. [0]
- People spend around 49% more money at businesses that respond to their customer reviews. [0]
- 53% of customers expect a business to reply to their online review within seven days. [0]
- 41% of customers say that when brands reply to their online reviews, it makes them feel the company really cares about their customers. [0]
- Not replying to customer reviews puts companies at risk of increasing churn by 15%. [0]
- 89% of consumers read replies to reviews. [0]
- On average, 19% of reviews a business receives are negative. [0]
- 82% of customers actively seek out negative reviews. [0]
- Negative reviews can stop an average of 40% of buyers from wanting to buy from a business. [0]
- Businesses whose total number of reviews are 1520% negative actually average 13% more revenue than businesses whose total number of reviews are 5. [0]
- 72% of B2B buyers say negative reviews give depth and insight into a product. [0]
- 40% of B2B buyers say negative reviews help build credibility for a product. [0]
- 95% of customers get suspicious of a rating if there are no negative reviews. [0]
- About 75% of customers are willing to answer anywhere from one to five survey questions. [0]
- 68% of consumers have left a review for a local business after being asked to do so. [0]
- Up to 80% of reviews originate from follow up emails urging shoppers to review their purchases. [0]
- 83% of people think a business with a user generated review on their landing page is trustworthy. [0]
- 76% of consumers are more likely to trust content shared by their peers rather than content shared by brands. [0]
- 66% of buyers use sources outside of vendor materials during the research phase. [0]
- 78% of customers who read reviews were satisfied with their purchase. [0]
- 37% of shoppers rely on reviews from review sites to make a purchasing decision. [9]
- 63% of consumers find product reviews from a search engine query. [9]
- 54% of the time, consumers will click over to an online store from a positive review. [9]
- 87% of consumers place as much trust in a product review as they would wordto. [9]
- 87% of consumers agree that they wonât do business with an entity that has an unfavorable rating. [9]
- 90% of consumers want to read between 5 10 product reviews before gaining trust about a brand. [9]
- 68% of consumers will decide whether to use a product or service after reading 1. [9]
- 59% of consumers scout reviews from 2 3 different review sites before buying. [9]
- 73% of consumers consider aged reviews to be irrelevant. [9]
- 68% of consumers want to see mixed negative and positive reviews to believe they are real. [9]
- 70% of consumers will place a review if they are asked to. [9]
- 50% of consumers that were asked to leave a review about a product or service have. [9]
- 78% of consumers who bought after reading a review report being satisfied. [9]
- 31% of consumers increase spending when an online business has positive reviews. [9]
- 43% of consumers search for reviews of a business once per month. [9]
- 50% of shoppers age 1834 trust online reviews more than wordof. [9]
- Consumers are 124% likelier to buy a product from a smartphone after reading a positive review. [9]
- 50 or more reviews on a product can lead to an average increase of 4.6% in revenue. [9]
- 63% of customers are likelier to buy from an online store that features user reviews. [9]
- Customers are 110% likelier to buy from an online store that features reviews and Q&A. [9]
- Online product reviews yield and average sales uplift of 18%. [9]
- If someone were to tell you that by making one simple change you could improve conversions by as much as 58%, your first reaction would most likely be How much is this going to cost me?. [9]
- A study that was coordinated by Bizaarvoice delivers all the proof we need product reviews can get you nearly 60% more in conversions. [9]
- Hereâs how it broke down the impact of reviews and conversions One review can improve conversion rates by 10% or more. [9]
- 30 reviews can improve conversions by 25% or more. [9]
- 100 reviews can improve conversions by 37% or more. [9]
- Product reviews overall increase total conversions by 3% or more. [9]
- Interestingly enough, most people, around 60%, take the time to read product reviews before they make a buying decision. [9]
- And, contrary to popular belief that negative product reviews hurt your sales cycle, such couldnât be further from the truth 68% of consumers wonât believe your reviews are legit if there are not any negative reviews mixed in with positive ones. [9]
- The same Bizaarvoice study we referenced above also found that online stores with product reviews saw as much as a 25% increase in organic search engine traffic, with the average review adding as much as 250 words of content. [9]
- Even more interesting is that 74% of consumers use social networks to research products and find reviews before they commit to making a purchase. [9]
- Nearly nine out of ten consumers worldwide make the effort to read reviews before buying products. [10]
- Just slightly more women read reviews compared to men. [10]
- As many as 62 percent of consumers say they will not support brands that engage in review censorship. [10]
- Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed. [10]
- According to the latest online review statistics, nearly four in five. [10]
- For instance, as many as 87 percent of consumers believe that reviews are important when it comes to choosing which restaurants or cafĂŠs to patronize or which hotels or B&Bs to stay at. [10]
- On the other hand, just 66 percent consider reviews to be important for clothing stores. [10]
- the most popular channel people turn to for reviews, with approximately 59 percent of shoppers using it. [10]
- This is followed by Amazon with 57 percent. [10]
- Only one in five consumers say they fully trust the reviews on brandsâ websites, while a staggering 70 percent say they âsomewhatâ trust them. [10]
- Online review statistics show that more than half of online shoppers read at least four product reviews prior to purchasing a product. [10]
- Around 44 percent of them read three or fewer reviews. [10]
- According to the latest rating and review statistics, the majority of consumers say that products with between 11 and 50 reviews emit a higher sense of trust. [10]
- In contrast, just five percent of consumers feel like they can trust products that have between 501 and 1,000 reviews. [10]
- Almost half of all internet users. [10]
- For example, 53 percent of internet users aged between 25 and 34 post reviews at least once a month, while just 39 percent of those between 45 to 54 years old do so. [10]
- In comparison, less than one third of internet users from 55 to 64 post monthly reviews online. [10]
- In fact, 53.3 percent of customers expect businesses to respond to their negative reviews within a week. [10]
- However, most of them are left disappointed 63.3 percent of them say theyâve never heard back from a business about their review. [10]
- As many as 97 percent of shoppers who read reviews online also read responses from businesses. [10]
- Plus, as many as 45 percent of consumers are more likely to support businesses if they see that theyâve responded to negative reviews. [10]
- As many as 82 percent of consumers say they consult them to find out more about local stores. [10]
- This is a slight decrease from 86 percent from the previous year. [10]
- While more than half of consumers aged from 18 to 54 claim. [10]
- In fact, 29 percent of consumers over 55 say they never read online customer reviews of local stores, compared to just 17 percent for 18to 34year old consumers and seven percent for. [10]
- 62 percent of consumers say they will not buy from brands that censor online reviews. [10]
- 79 percent of shoppers say they trust online reviews as much as personal recommendations. [10]
- 59 percent of consumers use it to read reviews. [10]
- 54.7 percent of consumers read at least four reviews before buying a product. [10]
- 97 percent of shoppers who read online reviews from other consumers also read responses from businesses. [10]
- In a 2019 survey on the most common purchase influence among online shoppers in the United States, 62 percent of respondents stated that online customer reviews were very helpful. [11]
- Product and service reviews via social and mobile channels have also gained in popularity during a 2019 holiday shopper survey, it was found that 23 percent of responding U.S. shoppers were going to use social media to assist them in their holiday shopping. [11]
- According to a 2016 report by PowerReviews, 82% of shoppers specifically seek out negative reviews. [12]
- Accompanying research by social commerce specialist Revoo indicates that consumers spend five times as long on a site when they interact with negative reviews, with a 85% increase in conversion rate. [12]
- BrightLocalâs local consumer survey shows that 91% of consumers between the age of 18 to 34 are big believers of online reviews, trusting them as much as personal recommendations. [12]
- For example, only 39% of young consumers always trust online reviews. [12]
- Meanwhile, 24% of respondents yes, but only if they believe the reviews are real. [12]
- Another 20% said that they trust a review if itâs backed several other reviews. [12]
- Interestingly, only 8% said theyâre conscious about the type of business when looking at reviews. [12]
- This week only score 50% off inperson or free virtual tickets with promo code SEJ. [12]
- According to Edelmanâs Trust Barometer, fewer people are trusting advertising, with 3 in 4 consumers saying that they avoid advertising altogether. [12]
- One study published on Harvard Business Review found that for every onestar increase a brand gets on Yelp, that business sees a 5 9% increase in revenue. [12]
- Research by the Spiegel Research Center reveals that the likelihood of a product getting purchased increases by 270% when it gets five reviews. [12]
- When reviews are displayed for higher priced products, their conversion rate increased by 380%. [12]
- In contrast, reviews shown for lower priced products increased by 190%. [12]
- A study published on Harvard Business Review found that employers with a bad reputation ended up spending 10% more per hire. [12]
- A recent study conducted by Kingsley Associates found that online reviews were not only important for renters, but 51% of potential residents expect to see management responses to all online reviews. [12]
- 78% of respondents focus on the most recent reviews by fellow travelers. [12]
- Despite this focus recency, 39% of respondents say they ignore extreme comments reading, on average, nine reviews before making a decision on booking a hotel or a restaurant. [12]
- Despite the popularity of including photos in reviews, 43% of shoppers still say that text based reviews influence their purchase decisions most vs. photos (33%) and video (24%). [12]
- They found 82% of shoppers wonât choose a retailer with less than 3 stars. [12]
- In fact, according to Pew Research Center, a full 38% âneverâ leave reviews on products and services. [12]
- Even more surprising, despite all the social pics of what they are eating, 48% of Americans do not leave reviews for restaurants. [12]
- Only about 10 percent âalwaysâ or âalmost alwaysâ leave reviews on products and services. [12]
- Here are a few product review stats that every online store needs to know 66% of consumers stated many online reviews make them trust a brand online. [13]
- 68% of consumers wonât believe your reviews are legit if you don’t have any negative reviews. [13]
- 15% of users donât trust businesses without reviews. [13]
- Only 6% of consumers donât trust customer reviews at all. [13]
- 95% suspect censored orfake reviewsif there arenât any negative ones. [13]
- 72% of customers wonât take any action until they read reviews about your business. [13]
- For 90% of American customers, reviews are the most crucial part of the purchase decision. [13]
- The probability for the purchase of a product with five reviews is 270% higher than the same product without reviews. [13]
- Reviews on higher priced products can increase their conversion rate by 380%.Cheaper items with product reviews saw a 190% increase in conversion ratesExpensive items with product reviews saw a 380% increase in conversion rates. [13]
- Negative reviews can increase conversion by up to 85%. [13]
- More than four negative reviews about a company or product may decrease sales by 70% . [13]
- 93% of consumers say that online reviews influenced their purchase decisions. [13]
- Around 60% of shoppers, take the time to read product reviews before they make a buying decision. [13]
- Users reading reviews on a mobile device are 127% more likely to make a purchase than desktop users. [13]
- 53% of Americans consider product reviews and ratings to be the most crucial part of the online shopping experience. [13]
- Customers would spend 31% more on a business with great reviews. [13]
- 30% of consumers agree thatUGC increases their purchasing confidence. [13]
- Reviews produce an average of 18% uplift in sales. [13]
- Businesses with more than 9 recent reviews earn 52% more than average. [13]
- Businesses with more than 25 recent reviews earn 108% more than average. [13]
- Among similar products online, 35% of consumers said better reviews have driven them to buy the higher. [13]
- Online stores with product reviews saw as much as a 25% increase in organic search engine traffic. [13]
- Online reviews have a 10.3% influence on the global Google search results rankings. [13]
- 86% of consumers would consider writing a review for a business. [13]
- 77% of users would leave a review if asked. [13]
- 49% of consumers consider the number of online reviews as an essential factor in their purchase decision. [13]
- 64% of Americans agree user generated content improved their shopping experience. [13]
- 35% of customers would leave a review to inform others about their customer experience. [13]
- 24% of customers would rather direct their review to the company itself. [13]
- Over a quarter (26%). [13]
- 36.8% of consumers ages 18 65+ prefer to leave reviews on a business’ website. [13]
- 95% of unsatisfied customers will return to a company if it manages to solve the issue quickly and efficiently. [13]
- 53% of consumers expect companies to respond within a week to negative reviews. [13]
- 89% of users read businessesâ responses to reviews. [13]
- People spend up to 49% more money at businesses that reply to reviews. [13]
- Not replying to reviews risks increasing customer churn by up to 15%. [13]
- Businesses that donât reply to any reviews earn 9% less revenue than average. [13]
- Businesses that reply to their reviews at least 25% of the time average 35% more revenue. [13]
- Customers are 110% likelier to buy from an online store that features reviews and Q&A. Bestselling productsâ have a 4.2. [13]
- 73% of consumers think written reviews are more important than star and number ratings. [13]
- 82% of consumers visit review sites because they want to purchase a product. [13]
- 89% of consumers purchase within a week of visiting a review site, while 29% do so within 24 hours. [13]
- 58% of customers look at online reviews weekly. [13]
- Compared to only 6% of people aged 55+ âalwaysâ read reviews. [13]
- 77% of users donât trust reviews older than three months. [13]
- 70% of consumers need to read at least four reviews before they can trust a business. [13]
- 90% of users need less than 10 reviews to form an opinion about a business. [13]
- Google accounts for 57.5% of all reviews worldwide. [13]
- 60% of consumers consult blog and social media reviews on their mobile devices before shopping. [13]
- 70% of millennials are more likely to purchase aproduct reviewed by a non celebrity blogger or influencer. [13]
- 78% of consumers who bought after reading a review report being satisfied. [13]
- According to Statista, the age distribution of reviewers is as follows1624 â 47%2534 â 52%3544 â 45%4554 â 34%55 64 â 28% Increase shopper trust. [13]
- 97% of people read reviewsof local businesses. [1]
- 90% of buyers read online reviews todecide on a productâs purchase. [1]
- Almost half (49%). [1]
- Back in 2016, that figure was 35%. [1]
- When searching for a local business,60% of customers check Google. [1]
- 78% of people trust online reviewsas much as a recommendation from a friend or a family member. [1]
- A study shows that online reviews influence 67.7%of purchasing decisions. [1]
- 92% of B2B customersare more likely to buy after reading a trusted review. [1]
- 85% of consumers believe onlinereviews older than three months are irrelevant. [1]
- A âverified buyers badgeâ increases the likelihood of purchase by15%. [1]
- Products with 5 reviews have a purchase likelihood of greater than270%when compared with products with no reviews. [1]
- 60%of consumers consult social media and blog reviews on their mobile devices before shopping. [1]
- 72%of customers will not buy anything until they read some reviews. [1]
- 73% of userscite written reviews as more important than star and number ratings. [1]
- 70%of consumers trust online reviews and articles more than advertisements when they want information about a business. [1]
- 57% of online shoppersexpect a business to have at least 11 consumer reviews. [1]
- Nearly half (49%). [1]
- Back in 2016, only 35% cared about the number of reviews. [1]
- 83% of shoppersdonât trust advertisements, but they trust online customer reviews. [1]
- According to online reviews statistics, positive reviews encourage68% of consumersto trust a local business. [1]
- 72% of consumersread online reviews before engaging with a company. [1]
- Less than 10 reviews are enough for90% of usersto form an opinion about a company. [1]
- 85% of consumersdefine online reviews older than three months as irrelevant. [1]
- Online reviews are âvery importantâ to67% of consumerswhen they search for a solution provider. [1]
- 60% of mobile usersturn to blogs and social media for consumer reviews before buying a product. [1]
- Reading reviews on mobile devices increases thelikelihood of a purchase by 127%, compared to reading on a PC. [1]
- 93% of peoplewho start their research on a mobile device end up purchasing the product or service. [1]
- How online reviews influence trust and online reputation management â 88% of executives believe reputation risk is the #1 business issue. [1]
- 78% of consumerstrust online reviews as much as recommendations from friends and family members. [1]
- â70% of all usersneed to read at least four reviews before trusting a business. [1]
- According to online reviews stats for 2019,15% of usersdonât trust companies without reviews. [1]
- 91% of companiessay their online business ratings play a vital role when hiring or losing a potential employee. [1]
- More thanhalf of US shoppers (53%). [1]
- 64% of US consumerssay online reviews and comments improve their shopping experience. [1]
- 94% of people say bad online reviews have convinced them not to buy from a business. [1]
- Among customers who read reviews,97%read responses to negative reviews. [1]
- Research shows that negative reviews cost a business10%more per hire. [1]
- A single business review can improve conversion by10%. [1]
- A hundred reviews can raise your conversion by37%. [1]
- Customers will spend31%more on businesses with excellent reviews. [1]
- 92%of B2B buyers will make a purchase decision after reading a trusted review. [1]
- More than half (57%). [1]
- enough for35% of peopleto decide not to buy from that company. [1]
- According to online reviews stats, you need about40 positive reviewsto undo the damage of a single negative one. [1]
- More than four negative reviews candecrease a companyâs sales by 70%. [1]
- Negative reviews influence the buying decision of86% of consumers. [1]
- increase the trust in their brand of30% of their customers. [1]
- 53% of customersbelieve a company should respond to a negative review within a week. [1]
- Companies responding to their clients gain12% growth in the number of reviewsfor their business. [1]
- The direct link between online reviews and conversion rates â a single review can increase conversions by 10%. [1]
- Online review statistics show reviews of a product increase itsconversion rate by 270%. [1]
- Combining positiveand negativereviews can increaseconversion rates by 85%. [1]
- Cheaper productsâ reviews result in 190% increment in conversion rates. [1]
- 81% of peopleare willing to wait longer for a product with reviews. [1]
- The same figure â81% would paymore for a product with reviews. [1]
- Reviews written by verified shoppers increase the customersâlikelihood of a purchase by 15%. [1]
- 82% of customersvisit consumer review sites because they already have a purchase decision in mind. [1]
- A single star increase in your Yelp rating leads to between5% 9%increase in restaurant revenue. [1]
- Product and business reviews shared on Twitterincrease sales by 6.46%. [1]
- 54% of US shopperspay the most attention to the stars rating of a local business. [1]
- The average rating for61% of local businessesis between 4 and 5 stars. [1]
- 60% of customersread Google reviews for a local business. [1]
- According to online review statistics,74% of local businesseshave at least one review on Google. [1]
- Review signals account for15%of Google Local search ranking factors. [1]
- 74%of local businesses have at least one review on Google, with restaurants and hotels having the most company reviews by customers. [1]
- 57% of millennialscheck out reviews of cafĂŠs and restaurants. [1]
- 40% read reviews of clothing and grocery stores. [1]
- 60% of online shoppersusually write at least one consumer review on Amazon. [1]
- Positive reviews are thethird most important factor (57%). [1]
- Reviews of home electronics were the most crucial element for88% of US shoppersthat made their purchase decisions. [1]
- According to online reviews stats,46% of customerspost reviews of electronics. [1]
- Strangely enough,41.6% of peoplewouldnât choose an insurance provider that has positive reviews. [1]
- 36.6% of consumerswould trust a local car repair center that has positive reviews. [1]
- Businesses asked83% of millennialsto post a review in 2018. [1]
- â More than 50% of consumers aged25 34wrote a review of a business or product in Q3 2017. [1]
- Today, the average consumer review is65% shorterthan it was in 2010. [1]
- 86% of peoplewould consider writing a review of a product or business. [1]
- 95% of travelersvisit business rating sites to read reviews before booking. [1]
- 71% of millennialssearch for at least one consumer review about a business when choosing a professional service. [1]
- Almost every one of Yelpâs visitors (98%). [1]
- Facebook reviews account for50% of customersâpurchase decisions. [1]
- 23.14% of customers visit Facebook to read reviews about a business. [1]
- 82% of shoppers will not use a business with less than 3 stars consumer rating. [1]
- A business with a 5star rating will get 39% more clicks from Google Local results as compared to a business with a 1. [1]
- A business that improves from a 3star rating to a 5 star rating will get 25% more clicks from Google Local. [1]
- Hotels that responded to reviews on TripAdvisor got12%more reviews and an improvement on 0.12 star rating. [1]
- Google accounts for64%of all global reviews, followed by Facebook at19%and TripAdvisor at8.4%. [1]
- Reviews on Facebook affect over50%of consumer purchase decisions. [1]
- Twitter reviews have been seen to increase e. [1]
- Zero click searches, which rose to 65% in 2020, mean more users than ever are reading Google reviews directly from search results. [14]
- 88% of all reviews come from only 4 review sites. [14]
- Review interaction is up by 50% from pre. [14]
- 53% of customers expect businesses to respond to negative reviews within a week. [14]
- Yelp ranks second at 45.18%, followed by Tripadvisor and Facebook. [14]
- Google’s review growth is driven by the volume of zero click searches, which rose to 65% in 2020. [14]
- My Business to generate leads how to get Google reviews advanced GMB listing optimizations Case Study 87% of this retailer’s online reviews have 5. [14]
- According to online reviews statistics and analysis by ReviewTrackers, only 4 sites are responsible for the distribution of 88% of all reviews. [14]
- After Google (73%), Yelp (6%), Facebook (3%), and Tripadvisor (3%). [14]
- top directories analysis by ReviewTrackers, roughly 75% of new business is influenced by only a handful of business review sites and directories Google, Facebook, Yelp, Tripadvisor, Apple Maps, and Bing Maps. [14]
- Thirdparty industry research shows that review interaction which entails actions like searching for or filtering reviews, or clicking to expand and read the entire review is up by 50% from pre. [14]
- Since then, online reviews statistics show that reviews have gotten 65% shorter, with the average review now coming in at just over 200 characters about the length of an expanded tweet. [14]
- Based on ReviewTrackers data 94% of consumers say a bad review has convinced them to avoid a business. [14]
- 63% say that at least one company they reviewed never even responded. [14]
- In fact, 45% of consumers say they’re more likely to visit a business if it responds to negative reviews. [14]
- Findings showed that the top 10% of brands across all the sampled industries responded faster and more consistently. [14]
- Again owing to heightened sensitivity since the pandemic started, an increasing number of consumers as much as 70% admit to using rating filters when searching for businesses. [14]
- only 33% of valuebased reviews are positive Real estate only 35.7% of valuebased reviews are positive Education only 36.4% of value based reviews are positive Financial services. [14]
- Research by Trustpilot shows that as much as 62% of consumers say they won’t support brands that engage in review censorship. [14]
- According to a Search Engine Land report , businesses with more reviews generate 54% more revenue. [14]
- Furthermore, those with more than the average number of reviews bring in 82% more in annual revenue than businesses with below. [14]
- Around 95% of consumers read reviews before they buy anything, and 8% of consumers use these reviews to discover new local businesses. [6]
- 72% of customers say they use Google reviews to find businesses 67% of local businesses maintain a four star review or higher. [6]
- Star rating matters more to shoppers than number of reviews 34% of shoppers say they always read online reviews Businesses with a minimum of 200 reviews generate twice as much revenue. [6]
- Customers are 21% more likely to leave a review after a negative experience. [6]
- 94% of consumers have avoided a company due to a bad review 1. [6]
- 31% of people read more reviews during the pandemic. [6]
- During the pandemic, around 31% of customers read more reviews, while 34% said they read fewer testimonials from customers to help make decisions. [6]
- However, 67% of consumers said they wouldnât use a business if the reviews claimed the right health and safety practices werenât in place. [6]
- Another 22% of customers said they wrote reviews during the pandemic specifically to help local businesses. [6]
- Around 89% of consumers say they make the effort to read reviews before buying products online. [6]
- While some consumers only look at reviews when making major purchasing decisions, around 30% of younger customers , use reviews for every acquisition. [6]
- Older shoppers over the age of 45 also use reviews a decent percent of the time. [6]
- 19.7% of customers between the ages of 45 and 68 use reviews for every purchase. [6]
- From June 2020, Statista found that 57% of US shoppers consider online reviews to be very helpful when making purchasing decisions. [6]
- A full 60% of the respondents said they always do some research online before making a major purchase. [6]
- During research into the activities of small businesses online, around 88% of small businesses said they monitor their online reputation on a quarterly basis. [6]
- 80% of shoppers use mobile phones to look up reviews outside of a store. [6]
- OuterBox found that 80% of shoppers use their smartphone inside or outside of a physical store, to find reviews, compare prices, and even search for store locations. [6]
- 63% of consumers say they use the Google search engines to track down reviews about a company. [6]
- Another 54% use Facebook, and 32% say they use Yelp. [6]
- For instance, hotels are more likely to have an average of 309 reviews. [6]
- Yelp also revealed that the home and local services industry receives the most reviews, combined with the restaurant sector, at 18%. [6]
- Twitter reviews improved sales by 6.46%, while reviews on Facebook only increased eCommerce sales by around 6.46%. [6]
- According to experts from Bright Local, around 39% of customers over the age of 55 say they trust reviews as much as personal recommendations. [6]
- Around 89% of consumers aged 35 to 54 say they trust reviews as much as personal recommendations. [6]
- 83% of consumers agree or âsomewhat agreeâ that reviews need to be relevant and recent to make a difference to their purchasing decisions. [6]
- Around 68% of consumers also agree they wonât trust a high review rating unless it also comes with many reviews. [6]
- 58% of consumers would pay more to support a company with good reviews. [6]
- Podiumâs study into the state of online reviews found that 58% of consumers would travel further to engage with companies that had positive reviews or pay more for a service with good reviews. [6]
- 41% of Americans believe reviews are among the most important considerations when browsing for local businesses too. [6]
- Reviews account for around 15.44% of SEO ranking credit. [6]
- Just increasing online start ratings by 0.1% can improve conversion rates by 25%. [6]
- Uberall also found that getting a 3.7 star rating improves your chances of conversions to 120%. [6]
- Additionally, a review reply rate of 30% wins more customers. [6]
- Around 38% of customers say they require at least a four star average review to consider engaging with a business. [6]
- Another 9% of consumers would consider engaging with a business that has a oneor two. [6]
- Invesp found that customers spend up to 31% more on companies with excellent reviews. [6]
- Furthermore, around 98% of customers make a purchase after checking a companyâs review on Yelp. [6]
- According to Invesp, the average customer reads around 4 6 reviews before deciding whether to trust a business and make a purchase. [6]
- 94% of customers say theyâve avoided a business due to negative reviews. [6]
- Around 94% of consumers say they have avoided a business because of a negative online review. [6]
- Additionally, 80% of consumers say the star ratings they trust most are always above four stars. [6]
- According to Moz, companies risk losing up to 22% of customers when just one negative article pops up when searching for a product. [6]
- If up to 3 negative articles appear during a search query, the potential of losing a customer increase to 59.2%. [6]
- Chatmeter found that churn increases by an average of 15% when you refuse to respond to reviews. [6]
- 56% of customers said they saw a business differently based on how they responded to a review. [6]
- 81% of customers say they leave a review 4 times per year or less. [6]
- Around 81% of consumers say theyâve left a business review around four times a year or less. [6]
- Only around 20% of customers say theyâve never left a business review. [6]
- Around 62% of customers indicate theyâd be more willing to buy a product if they can view the photos and videos left behind by other customers. [6]
- Although itâs increasingly common for customers to leave negative reviews about a product online, the most common reason to leave a review is because the service or product was excellent (56%). [6]
- BrightLocal discovered that around 73% of consumers have been asked for a review by a company in the past. [6]
- Around 72% of the people who said they had been asked for feedback from a company also provided a review. [6]
- Around 54% of local businesses say they respond to all or most reviews. [6]
- Around 16% of local companies never respond to reviews at all. [6]
- Onlyone out of every 26 customersis likely to bring up their complaints. [15]
- According to Sprout Social,47% of customerswith a product or service complaint will voice it on social media. [15]
- In 2018 it was estimated that there are at least1.7 billion people active on social mediaand that number is still rising with new platforms popping up every year. [15]
- Tweets with images attached, on average, receiveup to 18% more clicksthan ones without images. [15]
- According to Upland Adestra, 62% of email opens occurred on mobile devices. [15]
- A 2015 study conducted by Market Force showed that83% of all consumershad completed at least one survey in the past year. [15]
- According to FluidSurveys, the response rate for an email surveyis roughly 24.8%. [15]
- The channel with the highest response rate turns out to be an SMS text code, with a response rate of around 40%. [15]
- 66% of customers stated that theyâre more likely to trust a brand with many reviews. [15]
- Young customers are 99% more likely to rely on online reviews than any of the older generations. [15]
- In a study performed byNewVoiceMedia, it was discovered that 58% of people will never use a company again after just one bad experience. [15]
- 82% of consumers have taken their business elsewhere due to poor service. [15]
- Only 1% of all consumers feel that their expectations are always met. [15]
- In fact, 86% of customers are willing to pay up to 25% more for a better experience, according toRightNow Technologies. [15]
- 95% of shoppers read the reviews posted on business review sites such as Yelp, Google, Facebook, and TripAdvisor before making a purchase. [2]
- Additionally, according to a study on online reviews, 97% of consumers check online reviews before buying a product to get additional insight. [2]
- Customer reviews can increase conversions by 270%. [2]
- 92% of consumers will hesitate to buy a product if there are no reviews left by customers. [2]
- 97% of consumers report that the customer reviews they read influence their purchasing decisions. [2]
- 95% of all travelers read online reviews before booking. [2]
- Consumers trust customer reviews 12 times more than manufacturersâ reviews, according to consumer trust statistics. [2]
- About 5%â10% of consumers write reviews, influencing around $400 billion of the total e. [2]
- 84% of people trust online reviews as much as they trust recommendations from friends. [2]
- 82% of shoppers specifically seek negative reviews. [2]
- 94% of consumers refuse to patronize a business because of negative reviews. [2]
- 75% of people online trust a business after seeing a positive review. [2]
- 97% of consumers report that âcustomer reviewsâ influence their purchasing decisions. [2]
- Moreover, more than 40% go to the website of the brand theyâre researching, over 20% of them use Yelp, while close to 20% of shoppers trust Facebook. [2]
- And according to most travel and hotel online review statistics, 95% of business and leisure seeking travelers alike try to reinforce their choice by reading reviews about their transportation channels and places of destination before hopping on the plane. [2]
- Meanwhile, more than half (59%). [2]
- While 53% of customers expect businesses to respond to their online reviews, statistics from 2018 show that 63% have had at least one brand never respond to their comments. [2]
- Verified buyers are more likely to score 4 or 5 stars than anonymous reviewers. [2]
- Furthermore, verified buyer reviews contain a higher percentage of 5. [2]
- Conversely, anonymous buyers are more likely to give reviews of 1â2 stars, according to online review statistics from 2016. [2]
- The fact is, 92% of consumers hesitate to buy products that donât have reviews, and 32% of consumers will wait to make a purchase decision until after theyâve done more research. [2]
- Moreover, 23% said they have difficulty making a purchase decision when there are no product reviews. [2]
- Ecommerce statistics indicate that conversion rates for the top 1,000 e commerce companies are at 2.5%. [2]
- The probability of buying a product with five star reviews is 270% greater than the probability of buying a product with no reviews at all. [2]
- Based on retailer data, when online reviews appear for low priced products, the conversion rate grew by 190%. [2]
- For high priced products, the conversion rate increased by 380%. [2]
- Additionally, the latest live chat statistics show that the live chat functionality can further boost conversions by 20%. [2]
- Across product categories, it emerged that itâs less likely that products with an average rating of 4.5â5 stars will be purchased when compared to those with 4.2â4.5. [2]
- Electronics products have one of the largest shares (61%) of fake reviews, but beauty products (63%), sneakers (59%), and supplements (64%). [2]
- When the reviews are negative, 94% of a businessâs prospective clients dissuade from using it. [2]
- Research by PowerReviews showed that 82% of shoppers specifically look for negative reviews. [2]
- When the user reviews go below 4 stars, according to an online reviews study, prospective customers steer clear. [2]
- A study conducted by Revooâs stats lab indicates that consumers stay on a site for a notably longer period when they interact with negative reviews, with an 85% conversion rate growth. [2]
- 5% of all customers writing reviews may seem like a small number compared to the remaining 95% who donât. [2]
- Displaying reviews can increase sales by 270%, according to our statistics about online reviews. [2]
- Finally, identifying those who buy with the Verified Buyer badge increases a reviewâs credibility and the chances of a customer buying by up to 15%. [2]
- In research conducted by Dixa this year, 93% of customers will read online reviews before making a purchase, with 47% spreading the word about a positive experience and a striking 95% shouting from the rooftops about a negative experience. [16]
- In fact, according to their data, 97% of participants said customer reviews factor into their buying decisions. [16]
- And 92% of consumers hesitate to make a purchase when there are no customer reviews. [16]
- Teams using Help Scout are set up in minutes, twice as productive, and save up to 80% in annual support costs. [3]
- 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. [3]
- For 86%, good customer service turns onetime clients into long. [3]
- An NPS Promoter score has a customer lifetime value thatâs 600% 1,400% higher than a Detractor. [3]
- 89% of consumers are more likely to make another purchase after a positive customer service experience. [3]
- 93% of customers are likely to make repeat purchases with companies who offer excellent customer service. [3]
- If the companyâs customer service is excellent, 78% of consumers will do business with them again after a mistake. [3]
- Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. [3]
- Consumers who rate a companyâs service as âgoodâ are 38% more likely to recommend that company. [3]
- 83% of customers agree that they feel more loyal to brands that respond and resolve their complaints. [3]
- 80% of companies use customer satisfaction scores to analyze customer experience and improve it. [3]
- 72% of companies believe they can use analytics reports to improve the customer experience. [3]
- This is a 16.9% yearover year increase from its value of $6.5 billion in 2019. [3]
- 58% of American consumers will switch companies because of poor customer service. [3]
- 65% of customers said they have changed to a different brand because of a poor experience. [3]
- After more than one bad experience, around 80% of consumers say they would rather do business with a competitor. [3]
- (Nearly 80% will forgive a bad experience if they rate the service team as âvery good.â). [3]
- 78% of customers have backed out of a purchase due to a poor customer experience. [3]
- 60% of customers define âimmediateâ as 10 minutes or less. [3]
- More than 70% of consumers believe that companies should collaborate on their behalf so they donât have to repeat information to different representatives. [3]
- 90% of consumers worldwide consider issue resolution as their most crucial customer service concern. [3]
- 70% of customers report that technology makes it simple to take their business to a competitor if needed. [3]
- 90% of Americans use customer service as a factor in deciding whether or not to do business with a company. [3]
- 71% of consumers believe that a quick response from a service team can drastically improve their customer experience. [3]
- Almost 90% of customers report trusting a company whose service they rate as âvery good.â On the other hand, only 16% of those who give an âinferiorâ rating trust companies to the same degree. [3]
- 70% of the customerâs journey is based on how the customer feels they are being treated. [3]
- 53% of shoppers believe their feedback doesnât go to anyone who can act on it. [3]
- Nearly 90% of consumers trust a company whose service theyâve rated as âvery goodâ to take care of their needs. [3]
- With this level of response rate, 71% of younger consumers believe that their experience is drastically improved â and it snowballs from there. [3]
- The second exciting statistic is that more than 70% of consumers believe that companies should collaborate on their behalf. [3]
- Read on to find some jaw dropping customer service statistics around personalization 70% of customers say service agentsâ awareness of sales interactions is fundamental to keeping their business. [3]
- 80% of customers say the experience a company provides is just as necessary as its products or services. [3]
- 63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. [3]
- 59% of customers believe that companies need to provide cutting edge digital experiences to keep their business. [3]
- 90% of people are more likely to trust a company if they have a firm privacy policy. [3]
- Your online conversion rate can improve by roughly 8% when you include personalized consumer experiences. [3]
- 88% of people trust companies that vow not to share their personal information without permission. [3]
- 92% of customers appreciate companies giving them control over what information is collected about them. [3]
- 23% of businesses use social media as a tool to collect and analyze data. [3]
- 79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which theyâre immediately known and understood. [3]
- 56% of customers donât mind sharing their personal information in exchange for better service. [3]
- On average, customer service agents only ask for a customerâs name 21% of the time. [3]
- After all, about 90% of customers are more likely to trust you if youâve got a stellar privacy policy. [3]
- While 50% of customers donât share their experiences on social media, 72% will talk about them in person. [3]
- 36% of consumers will share their customer service experience, whether good or bad. [3]
- 87% of consumers read online reviews for local businesses in 2020. [3]
- 72% of customers will share their good experiences with others. [3]
- 72% of customers will tell six or more people if they have a satisfying experience. [3]
- 94% of American customers will recommend a company whose service they rate as âvery good.â. [3]
- 67% of customers report a terrible customer experience as the reason for switching businesses. [3]
- Only 13% of consumers will recommend a company whose customer service theyâve rated as âvery poor.â. [3]
- 50% of customers say they donât share their bad or good service experiences through social media. [3]
- 33% of consumers would recommend a brand that provides a quick but ineffective response. [3]
- 78% of customers who complain to a brand on Twitter expect a response within an hour. [3]
- 13% of customers tell 15 or more people if they have a negative experience. [3]
- 79% of customers who share their complaints online see their complaints ignored. [3]
- Only 17% of consumers would recommend a brand that provides a slow but effective solution. [3]
- Only 1 in 26 customers will tell a business about their negative experience; according to customer service facts, the rest simply leave. [3]
- 75% of customers desire a consistent experience, regardless of how they engage a company. [3]
- The effectiveness of bots in resolving issues has fallen to 28%. [3]
- American consumers do not find bots effective, with 40% relying on other channels to reach out to service teams. [3]
- 64% of customers want to shop with companies that can meet their needs in real. [3]
- 64% of customer service teams use customer portals, compared to 84% of customers who use customer portals. [3]
- A study has shown that more than 76% of all consumers prefer the traditional medium of phone calls to reach customer support representatives. [3]
- More than 50% of customers across all age groups typically use the phone to reach out to a service team, making it the most used channel for customer service. [3]
- 63% of customer service teams use text messaging, compared to 78% of customers who use text messaging for communicating with a company. [3]
- 51% of customer service teams use mobile apps, compared to 82% of customers who use mobile apps for communicating with a company. [3]
- 28% of consumers say the most frustrating issue is information that is simple but hard to find. [3]
- 69% of consumers first try to resolve their issue independently, but less than onethird of companies offer self service options such as a knowledge base. [3]
- 66% of customer service teams use knowledge bases, compared to 82% of customers who use knowledge bases. [3]
- 79% of American internet users are on Facebook, making it the most popular social media platform. [3]
- 95% of adults between the ages of 18 34 are likely to follow a brand through social media channels. [3]
- 52% of customer service teams use online chat or live support, compared to 81% of customers who use online chat or live support for communicating with a company. [3]
- Nearly 70% of customers are irritated when their call is transferred from one department to another. [3]
- 33% of customers are most frustrated by having to wait on hold, and 33% are most frustrated by having to repeat themselves to multiple support reps. [3]
- 70% of unhappy customers whose problems are resolved are willing to shop with a business again. [3]
- Nearly 60% of customers feel that long holds and wait times are the most frustrating parts of a service experience. [3]
- 62% of customers would prefer to âhand out parking ticketsâ than wait in an automated phone tree for service or have to repeat themselves multiple times to different team members. [3]
- 35% of customers have become angry when talking to customer service. [3]
- 27% of Americans report that ineffective service is their number one customer service frustration. [3]
- 12% of Americans rate their number one service frustration as âlack of speed.â. [3]
- 72% of customers say that explaining their problems to multiple people is poor customer service. [3]
- 79% of consumers who used online feedback to complain about a poor customer experience were ignored. [3]
- 84% of customers report that their expectations had not been exceeded in their last interaction with customer service. [3]
- 78% of customers have given up on a transaction because of a negative customer experience. [3]
- 67% of customers end a call in frustration when they cannot reach a customer service representative. [3]
- 88% of highperforming service decision makers are investing significantly in agent training compared to only 57% of underperformers. [3]
- 83% of high performing service agents say they get the training they need to do their job well compared to only 52% of underperformers. [3]
- 69% of high performing service agents actively look for situations to use artificial intelligence compared to only 39% of underperformers. [3]
- A whopping 95% of consumers say that customer service is essential for brand loyalty, and 60% of consumers report having deserted a brand and switching to a rival company because of poor customer service. [3]
- Call center statistics have placed it as high as 45%!. [3]
- 31% of consumers consider a knowledgeable agent to be the most crucial factor for a positive customer experience. [3]
- Since 77% of consumers consider the difficulty of reaching an agent to be the biggest issue with customer service today, itâs worth investing in resolving it. [3]
- 89% of companies with âsignificantly above averageâ customer experiences perform better financially than their competitors. [3]
- 24% of consumers keep doing business with vendors for two or more years after a positive encounter. [3]
- 64% of U.S. consumers contacted customer service in 2017. [3]
- 73% of customers say they stay loyal to brands because of friendly customer service agents. [3]
- 73% of customers fall in love with a brand because of friendly customer service representatives. [3]
- Thatâs between $30k and $45k in expenses for losing employees who were likely doing an excellent job. [3]
- The typical level of difficult calls ranges from 10% to 20%, but the pandemic made customer experience statistics worse. [3]
- The average company saw the percentage of calls scored as âdifficultâ by reps increase by more than 100%. [3]
- Some of the companies in the study saw hold times grow by 34% and escalations increase by more than 68%, further highlighting the impact customer service has on businesses. [3]
- One of the Tethr AI study companies provided customer service statistics that showed difficult interactions had a 6% chance of resulting in an upsell or cross. [3]
- The chances are usually 80% when the customer service experience is excellent. [3]
- Only about 4% of customers who leave or threaten to leave are enticed to stay by accepting a promo, down from the average of 20% in the past. [3]
- In 2021, 77% ‘always’ or ‘regularly’ read them when browsing for local businesses (up from 60% in 2020). [4]
- 67% will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience. [4]
- 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews. [4]
- 57% say they would be ‘not very’ or ‘not at all’ likely to use a business that doesn’t respond to reviews at all. [4]
- In 2021, 81% did, but the year before that, just 63% did. [4]
- The amount of people who only pay attention to reviews left in the previous two weeks has dropped from 50% to 22%. [4]
- In 2021, just 3% said they would consider using a business with an average star rating of two or fewer stars. [4]
- That’s down from 14% in 2020. [4]
- 62% believe they’ve seen a fake review for a local business in the past year. [4]
- The top sources of fake reviews, according to consumers 1) Amazon;. [4]
- Only 7% of consumers say they’re ‘not at all’ suspicious of reviews on Facebook. [4]
- 99% of consumers have used the internet to find information about a local business in the last year. [4]
- 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). [4]
- 21% of consumers use the internet to find information about local businesses every day (down from 34% every day). [4]
- Weâve observed a 9% yearon year increase of people using the internet more than once a week to find information about local businesses. [4]
- 1% of consumers say they donât use the internet to find local businesses at all; thatâs an incredible 99% of consumers using the internet to find local businesses. [4]
- Consumer use of Google to evaluate local businesses has leapt from 63% in 2020 to 81% in 2021. [4]
- Consumer use of Yelp to evaluate local businesses has climbed from 32% in 2020 to 53% in 2021. [4]
- Consumer use of Facebook to evaluate local businesses has dropped from 54% in 2020 to 48% in 2021. [4]
- Only 13% of consumers used Apple Maps to evaluate local businesses in 2021. [4]
- Googleâs star continues to rise, with an 18% yearon year jump in consumers using it to evaluate local businesses. [4]
- The bigger story here is perhaps one of two parts that Yelp saw an impressive 31 point increase while Facebookâs use for local business evaluation has slumped 6%. [4]
- Weâve established that 99% of consumers looked online to find a business last year, but how often did these people look to the opinions of other customers before making their decisions?. [4]
- 98% of people at least âoccasionallyâ read online reviews for local businesses. [4]
- 77% of consumers âalwaysâ or âregularlyâ read online reviews when browsing for local businesses (up from 60% in 2020). [4]
- The percentage of people âneverâ reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021. [4]
- This has fallen 16%, from 18% in 2019 to just 2% last year. [4]
- For 43% of consumers, reading online reviews is now a regular occurrence. [4]
- The top business types for which reviews play an âimportantâ or âvery importantâ part in consumersâ decisions areService businesses and tradespersons (84% said reviews are âimportantâ or âvery importantâ in their decision)Care services (83%)Healthcare (82%). [4]
- Itâs also interesting to see that 6% of consumers consider reviews for financial and legal services to be ânot importantâ. [4]
- 74% of consumers left reviews for local businesses in the last 12 months. [4]
- 67% of consumers will consider leaving a review for a positive experience, while 40% will consider leaving a review for a negative experience. [4]
- A crossover of 33% will consider both. [4]
- 7% of consumers only leave reviews for negative experiences, while 34% of consumers only leave reviews for positive experiences. [4]
- Thatâs why itâs particularly interesting to look at the percentages of consumers that only leave negative reviews (7%) and those that only write positive reviews (34%). [4]
- In total, 67% of consumers will consider leaving a review for a positive experience, while a comparatively low 40% will do so for a negative experience. [4]
- 80% of consumers say they would be âlikelyâ or âhighly likelyâ to leave a review if they initially had a negative experience that was turned into a very positive experience. [4]
- 74% of consumers say they would be âlikelyâ or âhighly likelyâ to leave a review if they knew that the business was family owned, while only 43% feel the same about a large chain. [4]
- 73% of consumers say they would be âlikelyâ or âhighly likelyâ to leave a review if the business had a low average star rating and they didnât think it was deserved. [4]
- 77% of consumers say they would be âlikelyâ or âhighly likelyâ to leave a review if they knew that the business was fairly new. [4]
- Firstly, compare the proportion that would be âlikelyâ or âhighly likelyâ to leave a review if they knew the business was family owned (74%) with the proportion that would feel the same about a large chain (43%). [4]
- comfort nonetheless, that 22% of consumers say that the business being part of a chain wouldnât impact their decision. [4]
- Another surprise is that feeling like a low average star rating is undeserved is what might push customers to leave you a review, with 73% saying that theyâd leave a review after a positive experience in this situation. [4]
- The written review describes a positive experience (75% chose this)The review has a high star rating (58% chose this)The business owner has responded to the review (55% chose this). [4]
- At least 25% of consumers donât care about the review describing a positive experience, and at least 42% donât care about a high star rating. [4]
- Anyone trying to decide whether to start responding to reviews should pay attention to the fact that 55% of consumers said that a response from the business owner makes them feel positive about that business. [4]
- If that doesnât sound like much, consider that only 3% more said that a high star rating would do the same, leaving us with the conclusion that consumers care about star rating and responses roughly the same. [4]
- The percentage of consumers who would only use a 5 star business has fallen from 12% in 2020 to just 4% in 2021. [4]
- In 2021, just 3% of consumers said they would consider using a business with an average star rating of two or fewer stars. [4]
- Thatâs down from 14% in 2020. [4]
- Perhaps in line with consumer trust in reviews somewhat dwindling , it makes sense that thereâs been a drop in those only expecting to see five stars, from 12% in 2020 to just 4% in 2021. [4]
- However, at the other end of the scale, consumers in general expect more than they used to, with 97% only considering businesses with over two stars. [4]
- Considering that 2.5 out of 5 is effectively a score of 50%, thatâs a big leap in consumer expectations in just a year. [4]
- In 2020, 50% of consumers felt that only reviews left within the last two weeks impacted their decisions. [4]
- In 2021, that figure dropped to 22%, with many more taking into consideration reviews left between the last three months to a year. [4]
- Itâs worth noting that 7% of our survey respondents said that review recency didnât mean anything to them. [4]
- How important consumers consider the range of review sites that businesses have reviews on has fallen from 79% in 2020 to 69% in 2021. [4]
- How important consumers consider the total number of reviews for a business has fallen from 79% in 2020 to 69% in 2021. [4]
- The overall average star rating of the business (85% said this was âimportantâ or âvery importantâ)The business having a higher average star rating than other businesses theyâre considering (76%). [4]
- that while 76% of respondents said that the business having a higher star rating than competitors was important, far fewer (39%). [4]
- One final thing to note here is that how important consumers perceive the number of review sites you have reviews on has more than halved, from 72% in 2020 to just 34% in 2021. [4]
- Weâve already seen that 55% of consumers said that the business owner responding to the review would make them feel positively about a business, so this could be the key differentiator between you and your competitors. [4]
- 89% of consumers say they would be âfairlyâ or âhighlyâ likely to use a business that responds to all reviews, positive and negative. [4]
- 57% of consumers say they would be ânot veryâ or ânot at allâ likely to use a business that doesnât respond to reviews at all. [4]
- We found that an astonishing 89% of consumers would be âlikelyâ or âhighly likelyâ to use businesses that respond to all reviews. [4]
- And at the other end of the scale, 22% say theyâre ânot likely at allâ to use businesses that donât respond to any reviews at all. [4]
- 17% of consumers say they havenât been prompted to leave a review by a business in the last 12 months. [4]
- 12% of consumers say they left a review every time a business prompted them to do so in the last 12 months. [4]
- 35% of consumers say they left a review at least half of the times they were prompted to do so by a business in the last 12 months. [4]
- Itâs clear that businesses are getting the message about the importance of asking for reviews, because just 17% of consumers said they hadnât been prompted for a review in the previous 12 months. [4]
- What should really buoy anyone investing time into this, though, is that a not insignificant 12% of consumers say theyâll always leave a review when prompted to do so by the business. [4]
- That means you could potentially get 12% of all of your future customers to leave you a review, just by asking them. [4]
- Take into consideration that 23% leave a review more than half of the time and that figure grows even further. [4]
- In an SMS text message (7% increase)On a receipt or invoice (5% increase)In person, during the sale/experience (1% increase). [4]
- While thereâs been no significant changes to the methods most used for requesting reviews , itâs worth noting the 7% increase in the use of SMS messaging to request reviews. [4]
- In 2021, 17% of consumers recall being offered a discount in exchange for a review. [4]
- Thatâs up from 12% in 2020. [4]
- In 2021, 15% of consumers recall being offered a gift or free services in exchange for a review. [4]
- Thatâs up from 8% in 2020. [4]
- The percentage of consumers who recall being offered a cash incentive for a review dropped from 9% in 2020 to just 6% in 2021. [4]
- Thankfully, it looks like the practice of offering cash as a review incentive is on the decline, having fallen from a surprising 10% in 2019 to just 6% this year. [4]
- 49% trust consumer reviews as much as personal recommendations from friends and family. [4]
- 28% trust consumer reviews as much as professionally written articles by topic experts. [4]
- 21% donât trust consumer reviews as much as recommendations and reviews from friends and family, social media personalities, or topic experts. [4]
- Considering that in 2020, 79% said they trusted online reviews as much as the recommendations of family and friends, this feels like a significant drop in trust. [4]
- Only 26% of consumers say that the business owner responding to the review and saying itâs fake would make them suspicious of the review. [4]
- Thereâs a lot to unpack there, but itâs particularly interesting to see that 45% say that a review thatâs âoverthetop in its praiseâ would make them suspicious, while a lower 36% would say the same about a review thatâs âoverthe top in its negativityâ. [4]
- Sadly, only 26% of respondents said that the business owner responding to a review to say itâs fake would encourage the reader to believe them. [4]
- 62% of consumers believe theyâve seen a fake review for a local business in the past year. [4]
- Only 9% of consumers believe that they havenât seen any fake reviews for local businesses in the past year at all. [4]
- As you can see, fake reviews are still a big problem for review sites and for businesses, with 62% confident in their belief that theyâve seen a fake review. [4]
- Strikingly, fewer than 10% can confidently say theyâve seen no fake reviews at all. [4]
- This leaves 90% of consumers at least wary of fake reviews. [4]
- The top three sources of online reviews that consumers are confident that theyâve seen a fake review on in the past year areAmazon (52%)Google (50%)Facebook (37%). [4]
- Meanwhile, despite it being reported last year that Tripadvisor had to delete nearly one million fake reviews over the course of the previous 12 months, only 11% of respondents to our survey felt that theyâd seen a fake review there over a similar period. [4]
- 93% of Facebook users are at least âa little suspiciousâ of fake reviews on Facebook. [4]
- 37% are âvery suspiciousâ of fake reviews on Facebook. [4]
- 90% of Google users are at least âa little suspiciousâ of fake reviews on Google, but just 10% are âvery suspiciousâ of fake reviews on Google. [4]
- Only 29% of its users are âfairlyâ or âveryâ suspicious of reviews on that site. [4]
- Even though 50% said theyâd seen a fake review on Google, a smaller proportion (45%). [4]
- While the data from the previous question suggests that fewer consumers have seen fake reviews here than on Amazon or Google, an incredible 70% of consumers are already âfairlyâ or âveryâ suspicious of fake reviews on Facebook. [4]
- Conversely, while 50% of users admit theyâve seen fake reviews on Google, fewer feel that they need to be suspicious of Google reviews. [4]
- 67% of consumers agree that the existence of fake reviews and fake reviewers makes them distrustful of online reviews in general. [4]
- Nearly 70% of consumers are distrustful of online reviews because of fake reviews. [4]
- Hosting Tribunal sourced the following online review statistics 72% of customers wonât take action until they read reviews. [7]
- 15% of users donât trust businesses without reviews. [7]
- A single business review can lift its conversions by 10%. [7]
- Online product reviews about a product can increase its conversion rate by more than 270% What businesses are seeing. [7]
- Some online review statistics found via Qualtrics XM show that A 1star increase in Yelp rating leads to a 5 9% increase in revenue. [7]
- Customers are willing to spend 31% more on a business with excellent reviews. [7]
- 92% of B2B buyers are more likely to purchase after reading a trusted review. [7]
- And according to ReputationX Positive reviews make 73% of consumers trust a local business. [7]
- more 49% of consumers need at least a four star rating before they choose to use a business. [7]
- When you choose between two nearly identical products and one has a 3star rating, but the other has a 5 star rating, which are you more likely to choose?. [7]
- Only13% of consumerswill consider a business with 1 or 2 stars More than four negative reviews about a company or. [7]
- Small businesses with a 1â1.5 rating on Googlegenerate 33% less revenuethan. [7]
- Consumers find that businesses that respond to reviews are1.7x more trustworthythan those who donât Not responding to reviews canincrease your customer churnby 15%. [7]
- 53% of customersexpect their reviews to be responded to within an hour 57% of customersbelieve brands should respond to reviews on the weekends. [7]
- Plus, Bryan Caplan suggests that over half of all consumers expect businesses to respond to negative online reviews within 7 days, but 63 percent say that a business has never responded to their review. [7]
- And itâs been proven to increase sales by up to 15%. [7]
- Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. [17]
- Invesp Conversion Rate Optimization 93% of consumers say online reviews impact their purchasing decisions 82% of consumers have read a fake review in the last year. [17]
- 34% consumers say their low product ratings have not been published by eCommerce sites. [17]
- 72% of consumers believe fake products reviews have become a norm of the industry. [17]
- 43% of retailers feel that only customers who have made verified purchases should be able to post reviews Amazon product categories with the largest share of fake product reviews. [17]
- From December 2020 to December 2021, consumer prices for all items rose 7.0 percent, the largest December to December percent change since 1981. [18]
- Over the year, food prices increased 6.3 percent, a larger percentage increase than the 12 month increase of 3.9 percent in 2020. [18]
- Food at home prices increased 6.5 percent in 2021, the largest overthe year increase since 2008. [18]
- Categories Dec 2020 to Dec 2021 Dec 2019 to Dec 2020 Dec 2018 to Dec 2019 Dec 2017 to Dec 2018 Gasoline 49.6% 15.2% 7.9%. [18]
- Prices for meats, poultry, fish, and eggs rose 12.5 percent from 2020 to 2021, almost triple the 4.6 percent rise in 2020. [18]
- Prices for nonalcoholic beverages rose 5.2 percent from 2020 to 2021, a larger increase than the 4.4 percent advance from 2019 to 2020. [18]
- Prices for the other food at home group rose 5.6 percent in 2021 after an advance of 3.9 percent increase in 2020. [18]
- Prices for fruits and vegetables rose 5.0 percent in 2021 after rising 3.2 percent in 2020. [18]
- Prices for cereals and bakery products rose 4.8 percent in 2021 following a 3.2 percent increase in 2020. [18]
- Only the prices for dairy and related products increased at a lesser rate in 2021 compared to 2020, rising 1.6 percent in 2021 after rising 4.4 percent in 2020. [18]
- Energy prices jumped 29.3 percent in 2021 after declining 7.0 percent in 2020. [18]
- Gasoline prices were up 49.6 percent after falling 15.2 percent in 2020. [18]
- Natural gas prices rose 24.1 percent in 2021, much larger than the 4.1 percent increase in 2020. [18]
- The price of electricity increased 6.3 percent in 2021 after increasing 2.2 percent in 2020. [18]
- Medical care prices rose 2.2 percent in 2021, a larger increase than the 1.8 percent advance in 2020. [18]
- Prescription drug prices were unchanged after falling 2.4 percent in 2020. [18]
- Prices for hospital services rose 3.3 percent in 2021 after rising 3.0 percent in 2020. [18]
- Prices for physiciansâ services increased 4.3 percent in 2021 after rising 1.7 percent in 2020. [18]
- The prices of new vehicles rose 11.8 percent in 2021 after a 2.0 percent increase in 2020. [18]
- The prices of used cars and trucks increased 37.3 percent after increasing 10.0 percent in 2020. [18]
- Shelter prices were up 4.1 percent after rising 1.8 percent in 2020. [18]
- Ownersâ equivalent rent rose 3.8 percent in 2021, compared with 2.2 percent in 2020. [18]
- Rent of primary residence rose 3.3 percent in 2021, following an increase of 2.3 percent in 2020. [18]
- Household furnishings and operations prices rose 7.4 percent in 2021 after a 3.2 percent increase in 2020. [18]
- Tobacco prices surged 9.0 percent in 2021 after moving up 5.1 percent in 2020. [18]
- 92% of customers read online reviews before buying 2. [5]
- 72% of consumers say positive testimonials and reviews increase their trust in a business 3. [5]
- 70% of people trust reviews and recommendations from strangers 4. [5]
- 88% of consumers say reviews influence their online purchasing decisions. [5]
- 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family 6. [5]
- 97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content. [5]
- 86% of customers said online reviews were at least âmoderately importantâ when they were shopping for a new product. [5]
- 72% of consumers will take action only after reading a positive review. [5]
- 73% of consumers read six or fewer reviews before making a decision 10. [5]
- 12% of consumers read more than 10 reviews 11. [5]
- 50 or more reviews on multiple products pages can increase conversions by 4.6%. [5]
- Using customer testimonials regularly can generate approximately 62% more revenue. [5]
- Customer testimonials placed alongside more expensive items increased conversion rates 380% 16. [5]
- Yelp rating by one star can increase revenue by 5. [5]
- On average, testimonials on sales pages increase conversions by 34% 18. [5]
- Customers who interact with reviews are 58% more likely to buy 19. [5]
- Customers who interact with reviews spend 3% more on average per order. [5]
- Websites using testimonials saw a 45% increase in traffic compared to those who didnât 21. [5]
- Listing 10 or more reviews increased traffic 15 to 20% on Google Business listings 22. [5]
- Improving star ratings from 3 to 5 stars can increase clicks on Google up to 25% 23. [5]
- Businesses with 5 stars earned 69% of total clicks amongst top Google listings 24. [5]
- Reviews account for 9.8% of total search engine ranking factors. [5]
- 79% of consumers have watched a video testimonial to learn more about a company, product or service 26. [5]
- 90% of users say that seeing a video about a product is helpful for making decisions. [5]
- 2/3 of consumers say theyâre more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service helped someone like them. [5]
- 47% of people say testimonial videos are effective because they help visualize how a product or service actually works. [5]
- Consumers are 27.4 times more likely to click online video ads than banner ads. [5]
I know you want to use Product Reviews Software, thus we made this list of best Product Reviews Software. We also wrote about how to learn Product Reviews Software and how to install Product Reviews Software. Recently we wrote how to uninstall Product Reviews Software for newbie users. Donât forgot to check latest Product Reviews statistics of 2024.
Reference
- g2 – https://learn.g2.com/customer-reviews-statistics.
- review42 – https://review42.com/resources/online-reviews-statistics/.
- websitebuilder – https://websitebuilder.org/blog/online-review-statistics/.
- helpscout – https://www.helpscout.com/75-customer-service-facts-quotes-statistics/.
- brightlocal – https://www.brightlocal.com/research/local-consumer-review-survey/.
- boast – https://boast.io/20-statistics-about-using-testimonials-in-marketing/.
- findstack – https://findstack.com/online-review-statistics/.
- trustpulse – https://trustpulse.com/online-review-statistics/.
- qualtrics – https://www.qualtrics.com/blog/online-review-stats/.
- readycloud – https://www.readycloud.com/info/21-statistics-about-product-reviews-4-convincing-reasons-why-your-store-needs-them.
- oberlo – https://www.oberlo.com/blog/online-review-statistics.
- statista – https://www.statista.com/topics/4381/online-reviews/.
- searchenginejournal – https://www.searchenginejournal.com/online-review-statistics/329701/.
- fera – https://www.fera.ai/blog/posts/online-product-review-statistics-ecommerce-stores-need-them.
- reviewtrackers – https://www.reviewtrackers.com/reports/online-reviews-survey/.
- outcry – https://outcry.io/2019/08/05/customer-feedback-statistics/.
- dixa – https://www.dixa.com/blog/3-important-statistics-that-show-how-reviews-influence-consumers/.
- invespcro – https://www.invespcro.com/blog/fake-reviews-statistics/.
- bls – https://www.bls.gov/opub/ted/2024/consumer-price-index-2021-in-review.htm.
How Useful is Product Reviews
On one hand, product reviews can be incredibly helpful in providing a consumer with an unbiased perspective on the pros and cons of a product. They can offer detailed information on the quality, performance, and durability of a product, helping consumers make informed decisions based on real experiences from other consumers. This can save consumers time and money by avoiding potentially poor-quality products that may not meet their expectations.
Furthermore, product reviews can also provide a sense of community and trust among consumers. Reading about the experiences of others can create a sense of camaraderie and solidarity, as consumers share their joys and frustrations with products they have tried. This social aspect of product reviews can help consumers feel more confident in their decision-making process, knowing that they are not alone in their quest for the perfect product.
Additionally, product reviews can also act as a feedback mechanism for manufacturers and retailers. Constructive criticism from consumers can help companies identify areas for improvement in their products and customer service, leading to better products and overall customer satisfaction. By listening to customer feedback and making necessary adjustments, companies can build stronger relationships with their customers and improve their overall brand reputation.
On the other hand, it is important to approach product reviews with a critical eye. Not all reviews are created equal, and some may be biased or fake. With the rise of online shopping and e-commerce platforms, there has been an increase in fake reviews generated by bots or paid reviewers. It is essential for consumers to do their due diligence and research multiple sources to get a well-rounded perspective on a product.
Moreover, personal preferences and expectations can vary greatly among consumers. What may be a deal-breaker for one person may not be a big issue for another. It is important for consumers to consider their own needs and priorities when reading reviews to determine if a product is the right fit for them.
Overall, product reviews can be a valuable tool for consumers in navigating the vast landscape of shopping options available today. While they should not be the sole factor in decision-making, they can provide valuable insights and feedback to help consumers make informed choices. By approaching product reviews with a critical eye and considering one’s own preferences and priorities, consumers can benefit from the wealth of knowledge and experiences shared by others.
In Conclusion
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