Publisher Ad Server Statistics 2024 – Everything You Need to Know

Are you looking to add Publisher Ad Server to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Publisher Ad Server statistics of 2024.

My team and I scanned the entire web and collected all the most useful Publisher Ad Server stats on this page. You don’t need to check any other resource on the web for any Publisher Ad Server statistics. All are here only 🙂

How much of an impact will Publisher Ad Server have on your day-to-day? or the day-to-day of your business? Should you invest in Publisher Ad Server? We will answer all your Publisher Ad Server related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Publisher Ad Server Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 92 Publisher Ad Server Statistics on this page 🙂

Publisher Ad Server Benefits Statistics

  • And there were 21.1% of total publishers with header bidding sites implemented hybrid to take benefits of both, rather than depending on just one. [0]

Publisher Ad Server Market Statistics

  • Google and Facebook dominate online display advertising, which has become highly concentrated market, with estimates that they were responsible for 70% of overall US digital advertising revenue in 2016. [1]
  • Protalinski, Emily .”Internet Explorer continues growth past 55% market share thanks to IE9 and IE10, as Chrome hits 17. [1]
  • 41% of marketers say that AI and machine learning have had the most impact on their revenue growth and performance. [2]
  • The global realtime bidding market is expected to grow at a CAGR of 22% during 2021. [2]
  • 1️⃣4️⃣ Research shows that 72% of marketers plan to increase their budgets for firstparty data, with 86% admitting that first party data will be vital to them. [2]

Publisher Ad Server Software Statistics

  • Approximately 9% of all online page views come from browsers with ad blocking software installed, [100] Some web browsers offer privacy modes where users can hide information about themselves from publishers and advertisers. [1]

Publisher Ad Server Adoption Statistics

  • A July 2018 poll conducted by mobile ad network InMobi found that 31% of app publishers in North America said that a limited understanding of in app header bidding technology prevented adoption. [3]
  • According to Kevel’s hbix, the adoption rate of header bidding has increased by 1.2%. [0]

Publisher Ad Server Latest Statistics

  • Active View % viewable impressions Percentage of viewable impressions out of all measurable impressions, calculated as × 100. [4]
  • If only 10 of those 100 impressions were measured as viewable, then the site would have 10% viewable impressions. [4]
  • This value should generally be close to 100%; however, even when an ad tag has Active View enabled, some factors may prevent the tag from capturing data. [4]
  • A display ad is counted as viewable if at least 50% of its area was displayed on screen for at least one second. [4]
  • For in stream video ads, 50% of its area must be displayed for at least two seconds. [4]
  • For example, if a user watches 20 seconds of a 30 second video, the video view rate percentage is calculated as 66.66. [4]
  • Close CPM is estimated earnings from bids divided by the number of impressions won times 1000. [4]
  • When Coverage is always 100% “Coverage” will show 100% for report metrics that imply an ad served, such as “Creative sizes” or “Advertisers,” along with any metrics under them. [4]
  • Unified pricing rules will also show 100% coverage. [4]
  • Therefore, rows for “Advertiser” will always show “Coverage” of 100%, as will any child metrics of “Advertiser.”. [4]
  • Ad Exchange adds one row for all the “”, and this row has “Coverage” of 0%. [4]
  • Discrepancy % = 1. [4]
  • To increase the value of Ad Exchange and dynamic allocation, the saturation rate should be as close to 100% as possible. [4]
  • Ad Exchange historical Video interaction metrics Number of times that a video plays to 25% of its length. [4]
  • Studio video metrics Number of times that a video plays to 75% of its length. [4]
  • Video quartile 1 Measures the effectiveness of video ads by determining what percentage of a given video was viewed by a user. [4]
  • Ad Exchange for Video displays a count of how many users have seen the first 25% of a video ad. [4]
  • historical Video quartile 3 Measures the effectiveness of video ads by determining what percentage of a given video was viewed by a user. [4]
  • Ad Exchange for Video displays a count of how many users have seen 75% of a video ad. [4]
  • Win % = number of winning bids / total number of bids * 100. [4]
  • Yield group estimated CPM * Impressions / 1000 Yield group Yield group impressions Number of matched yield group requests where a yield partner delivered their ad to publisher inventory. [4]
  • In 2021, digital ad spending in the UK alone is set to increase by 16.8% to £19.23 billion, with growth across all industries to only continue in upcoming years. [5]
  • # of apps use it % of the Top 200 apps. [5]
  • Such systems determine the amount of future total and available inventory taking into account traffic spikes and external events in a few seconds with an accuracy of 90% and higher. [6]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [7]
  • According to LocalIQ September 2021 data, the average click through rate for Google Ads is 3.17%. [8]
  • For example, arts & entertainment ads receive on average a 10.76% click through rate, whereas attorneys & legal services 3.84&. [8]
  • We also see much higher CTRs online for other online ad formats like Google AdWords and Facebook these can exceed 1%, so are more effective in driving volume and also typically have higher intent, so conversion rates are higher. [8]
  • Here are the media CTRs for their clients in North America The average Facebook CTR in the newsfeed is 1.11%. [8]
  • This is trending downwards; a decrease of 0.37% compared to the previous year. [8]
  • Other data reported includes CTR on the right side placement averages just 0.16%. [8]
  • Facebook Stories have an average CTR of 0.79%. [8]
  • Facebook Audience network is 0.69%. [8]
  • Instagram ad clickthrough rate in the feed is 0.22%, significantly lower than in the previous year and much lower compared to Facebook. [8]
  • Benchmarks for Stories are a little higher at 0.33%. [8]
  • Although the audience is quite different since LinkedIn targets B2B audiences, there is a similar CTR in LinkedIn of 0.22%. [8]
  • Ad blocking also has an impact since ad blockers have increased in popularity across countries and demographics, accounting for 35% of ads in some countries. [8]
  • Just 44.9% of all ads are clickable according to Google published viewability data since ads may be below the fold and users do not scroll to see them. [8]
  • Overall Click through Rate Percent (%). [8]
  • 0.12% Hong Kong 0.17% India 0.18% Malaysia 0.30% Singapore 0.19% 0.19% Source DoubleClick for Advertisers, a cross section of regions, January and December 2009,. [8]
  • Published July 2010 Variation in online average CTRs by ad format Ad clickthrough rate naturally varies according to placement and ad format. [8]
  • Giants such as Google and Facebook have the biggest total US online ad share with 37.2% and 19.6% respectively. [9]
  • Key Stats’71% of consumers prefer ads targeted to their interests;3 out of 4 consumers (75%). [9]
  • Google currently generates 96% of its revenue through its advertising products. [10]
  • Your data is stored on the hosted ad server and is not 100% under your control. [11]
  • Among the internet’s most popular 1,000 sites that sell programmatic ads, 79.2% used header bidding in March 2019, according to ad serving company Adzerk. [3]
  • This year, US programmatic advertising will account for 84.9% of US digital display ad spending, or $59.45 billion. [3]
  • In Q1 2019, the supply side platform PubMatic found that 29% of its header bidding impression share was served on mobile phones, up from 23% in 2018. [3]
  • Additionally, 23% of respondents cited implementation issues. [3]
  • Download , 73% of US ad operations professionals cited header bidding as a top trend for improving ad quality. [3]
  • In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. [1]
  • According to Ad Age Datacenter analysis, in 2017 over half of agency revenue came from digital work.[31]. [1]
  • According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an offer. [1]
  • In 2012, advertisers calculated 32% of online advertising transactions on a costper impression basis, 66% on customer performance , and 2% on hybrids of impression and performance methods.[30]. [1]
  • GoldSpot Media reported that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected visitors leaving the new site immediately.[76]. [1]
  • According to a US Senate investigation in 2014, there are security and privacy concerns for users due to the infrastructure of online advertising. [1]
  • The collection of user information by publishers and advertisers has raised consumer concerns about their privacy.[32] Sixty percent of internet users surveyed sais they would use [71]. [1]
  • Cisco’s 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user’s computer than surfing the Internet for porn.[118]. [1]
  • The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.[71]. [1]
  • and. [1]
  • Time Inc. New Media%5d…came up with the concept of the banner ad… [1]
  • Updated ‘Natural Born Clickers’ Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads”. [1]
  • 90 percent of online adults worry about privacy online, study shows”. [1]
  • AUDIOMAX connects publishers to over 80% of the global audio demand sources, and provides holistic yield optimization of direct sales, networks, and programmatic demand. [12]
  • According to the VP of Index Exchange, it was 2015 when header bidding got momentum in the ad tech industry. [0]
  • By the end of 2016, header bidding accounted for 73% of total digital ad spending according to a report published by eMarketer and 48% of respondents agreed they received higher CPMs than the waterfall method. [0]
  • In Q2 2021, 66.7% of publishers are using header bidding to monetize their inventories. [0]
  • Further, eMarketer did a thorough analysis and showed that 31% of total publishers witnessed an increase in their yield. [0]
  • According to a report published by Pubmatic, 59% of total impressions were served on mobile devices, 18% up from the previous year and it is expected that mobile advertising will grow in the coming few years. [0]
  • As per Kevel header didding statistics,72% of header bidding solutions are built on top of Prebid. [0]
  • Whereas, 28% of wrapper solutions are proprietary. [0]
  • Although clientside header bidding may cause latency issues, 39% of publishers did clientside header bidding while just 6.3% of publishers used the server side technique to sell the ad inventories in 2018. [0]
  • In January 2018, 27% of publishers had 6 8 adapters integrated into the page. [0]
  • And nearly, 13.5% had more than 9 adapters to their site. [0]
  • Here’s the pain point 31% of publishers did not implement header bidding due to limited understanding of the technique and almost 23% of the total avoided it because of the technical implementation issues by 2018. [0]
  • Also, the majority of tier 1 publishers such as Vogue and Tech Crunch have their in house built mobile applications, and 38% of them agreed on reducing latency and 37% said that transparency is better than waterfall. [0]
  • According to eMarketer’s forecast, global digital ad spending will increase by 15.2% over the last year and reach $524.31 bln in 2024. [2]
  • According to Blockthrough, 81% of respondents in 2021 still usead blockersto avoid interruptive/annoying ad experiences. [2]
  • 🔟 Programmatic remains the leading method for buying and selling digital ad space, with global programmatic ad spend reaching 82% in 2024. [2]
  • According to the latest data, 68% of top 10K US publishers were using header bidding as of Q3 2021. [2]
  • According to Zenith, an average user will spend 100 minutes a day watching videos in 2021. [2]
  • Global video ad spend is expected to account for $106.2 bln in 2024, 70% of which will be mobile. [2]
  • The banner advertising segment shows an average growth rate of 11.7% year over year, reaching $182.8 bln in 2024. [2]

I know you want to use Publisher Ad Server Software, thus we made this list of best Publisher Ad Server Software. We also wrote about how to learn Publisher Ad Server Software and how to install Publisher Ad Server Software. Recently we wrote how to uninstall Publisher Ad Server Software for newbie users. Don’t forgot to check latest Publisher Ad Server statistics of 2024.

Reference


  1. headerbidding – https://headerbidding.co/header-bidding-statistics/.
  2. wikipedia – https://en.wikipedia.org/wiki/Online_advertising.
  3. setupad – https://setupad.com/blog/programmatic-advertising-industry-trends/.
  4. emarketer – https://www.emarketer.com/content/five-charts-the-state-of-header-bidding.
  5. google – https://support.google.com/admanager/table/7568664?hl=en.
  6. businessofapps – https://www.businessofapps.com/ads/ad-servers/.
  7. inventale – https://inventale.com/en/blog/traffic-planning/.
  8. statista – https://www.statista.com/statistics/1100020/leading-demand-partners-of-publishers-doing-header-bidding-worldwide/.
  9. smartinsights – https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/.
  10. innovecs – https://innovecs.com/blog/what-is-ad-server-enhances-your-business/.
  11. theguardian – https://www.theguardian.com/technology/2012/apr/23/doubleclick-tracking-trackers-cookies-web-monitoring.
  12. adpushup – https://www.adpushup.com/blog/a-beginners-guide-to-ad-servers-plus-8-ad-servers-reviewed/.
  13. adswizz – https://www.adswizz.com/.

How Useful is Publisher Ad Server

Publisher Ad Servers are software platforms that enable publishers to manage, deliver, and optimize their advertising inventory. By utilizing an Ad Server, publishers can easily control and adjust the ads displayed on their website, track performance metrics, and monetize their content more effectively. In essence, a Publisher Ad Server acts as the control center for a publisher’s ad operations.

One of the key benefits of using a Publisher Ad Server is the ability to have more control over ad placements and targeting. Publishers can set rules and preferences for how and where ads are displayed on their website, ensuring a more seamless and relevant user experience. Additionally, Ad Servers offer robust targeting capabilities, allowing publishers to show ads to specific audiences based on factors such as demographics, geography, and behavior. This can result in higher click-through rates and increased revenue for publishers.

Publisher Ad Servers also provide valuable data and analytics insights. By tracking key metrics such as impressions, clicks, and conversions, publishers can gain a better understanding of their audience and tailor their content and advertising strategies accordingly. This data-driven approach can lead to improved monetization strategies and overall performance.

Another important aspect of Publisher Ad Servers is their ability to optimize ad delivery in real-time. Ad Servers use algorithms and AI technology to analyze incoming traffic and serve the most relevant ads to users. This not only enhances the user experience but also increases the likelihood of ad engagement and conversion.

Furthermore, Publisher Ad Servers help publishers stay compliant with industry regulations and standards. With features such as ad verification and brand safety tools, publishers can ensure that their ads are displayed in a brand-safe environment and comply with industry guidelines. This not only protects the publisher’s reputation but also builds trust with advertisers and users.

While Publisher Ad Servers offer a plethora of benefits, they are not without their challenges. One of the main drawbacks is the complexity and cost associated with implementing and maintaining an Ad Server. Publishers may require technical expertise to set up and manage the software, which can be a barrier for smaller publishers with limited resources. Additionally, the cost of licensing and subscriptions for Publisher Ad Servers can be prohibitive for some publishers.

In conclusion, Publisher Ad Servers are undoubtedly a valuable tool for publishers looking to enhance their advertising operations. From increased control and targeting capabilities to data-driven insights and real-time optimization, Ad Servers offer a wide range of benefits. However, publishers must carefully consider the costs and resources required to implement and maintain an Ad Server to ensure that the benefits outweigh the challenges. Ultimately, the usefulness of a Publisher Ad Server depends on the individual needs and objectives of each publisher.

In Conclusion

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