Retargeting Statistics 2024 - Everything You Need to Know

Are you looking to add Retargeting to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Retargeting statistics of 2024.

My team and I scanned the entire web and collected all the most useful Retargeting stats on this page. You don’t need to check any other resource on the web for any Retargeting statistics. All are here only 🙂

How much of an impact will Retargeting have on your day-to-day? or the day-to-day of your business? Should you invest in Retargeting? We will answer all your Retargeting related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Retargeting Statistics

Best Retargeting Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 506 Retargeting Statistics on this page 🙂

Retargeting Benefits Statistics

With 29% of lead nurture coverage, the benefits of retargeting are multifold. ^[0]

Retargeting Usage Statistics

71% of users increased their video usage in the last year a trend that’s expected to grow. ^[1]

Retargeting Market Statistics

70% of marketers use retargeting to increase brand awareness. ^[2]
According to the survey by IAB 70% of marketers use retargeting as the primary tool to increase brand awareness and build trust in their business. ^[2]
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. ^[2]
This number has seen steady growth over the years since 2013 when only under 20% of marketers had a dedicated budget for retargeting ads. ^[2]
91% of marketers who have used retargeting have found it to perform the same as or better than search, email, or other display ads. ^[3]
Out of 1000 marketers surveyed by the Interactive Advertising Bureau , 92% found retargeting to perform the same as or better than search, 91% for email, and 92% for other display advertising. ^[3]
68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. ^[3]
This is a sign of growth in spending for retargeting as well, considering that in 2013, only 20% marketers had a dedicated retargeting budget. ^[3]
70% of marketers turn to search retargeting primarily to increase brand awareness. ^[3]
According to a survey of 1000 marketing professionals, social engagement (62%) and driving sales (58%). ^[3]
If you’re not part of the 49% that are actively dedicating part of their marketing budgets to retargeting, you could be missing out on a ton more conversions!. ^[3]
In fact, remarketing campaigns can boost your conversion rate by an incredible 161%. ^[0]
Brand awareness is the reason 70% of marketers opt for retargeting. ^[0]
68% of marketing agencies now have an allocation for remarketing. ^[0]
Stats show that 97% of people who visited a company’s website, never return, which means marketers have their job cut out for them. ^[0]
Search retargeting comes in second, applied by 64.9% of marketers, email retargeting takes third place with 26.1%, and creative retargeting is used by 29.8%. ^[0]
Many marketers also use it to tighten social engagement (around 60%). ^[0]
Worldwide cart average abandonment rates per device are 77.24%, up from 61.59% in 2009, indicating that although online shopping has never been easier, marketers are doing something wrong. ^[0]
However, the same percentage of marketers (33%). ^[0]
Less than two in ten marketers (16%). ^[0]
The sad truth is that almost 50% of marketing professionals, as retargeting statistics disclose, render retargeting as one of the most overlooked online marketing methods. ^[0]
Finally, mobile retargeting statistics suggest that 13% of marketers believe that their customers don’t use mobiles, making it pointless for any retargeting or even marketing to take place on mobile. ^[0]
It is also a significant jump from 2017 when a little over 7% of marketers used apps for retargeting customers and still marked a relatively high conversion rate of around 20%. ^[0]
According to online marketing retargeting statistics, 28% already meant to visit the web page, and this was just an encouragement. ^[0]
46% of search engine marketing professionals believe retargeting is the most underused online marketing technology. ^[4]
50% of marketers said their retargeting budget will increase in the next 6 months. ^[4]
83% of marketers evaluate their retargeting technologyquarterly or monthly. ^[5]
Only 27% of marketers are extremely satisfied with theirability to determine the ROIof their retargeting program. ^[5]
77% of marketers areconcerned about ad fraud. ^[5]
88% of marketers areusing AI to optimize their retargeting programsor are planning to in the year ahead. ^[5]
88% of marketers say that having asingle view of attributionis important. ^[5]
83% of marketers evaluate their retargeting technology quarterly or monthly. ^[5]
One insight is that most marketers, 77% to be exact, use retargeting as part of their Facebook and Instagram advertising strategy. ^[5]
An 83% majority of marketers are evaluating the performance of their retargeting technology at least quarterly, with more than half of that group (43% overall). ^[5]
Only 27% of marketers are extremely satisfied with their ability to determine the ROI of their retargeting program. ^[5]
Coming in at #1, 88% of marketers say that having a single view of attribution is important. ^[5]
Coming in at #2, 77% of marketers are concerned about ad fraud. ^[5]
88% of marketers are using AI to optimize their retargeting programs or are planning to in the year ahead. ^[5]
47% of marketers point to “improving customer service” as the feature that their retargeting platform should improve on. ^[5]
37% of consumers click on retargeted ads because they like product shown Retargeting is important for your marketing campaigns for a number of different reasons. ^[6]
77% of marketers are using retargeting as part of their Facebook and Instagram advertising strategy. ^[7]
A further position retargeting within their email marketing strategies, while only 28% include it within their larger PPC plan. ^[7]
Not too far behind Facebook is Google Remarketing, used by 29% of the top 1 million sites in the world. ^[7]
Surveyed marketers cited improving brand awareness and driving sales as the most important goals of their remarketing strategy, both tied at 57%. ^[7]
60% of marketers surveyed reported being moderately satisfied with their ability to measure ROI, while 27% said they are extremely satisfied. ^[7]
What’s interesting though, as per retargeting benchmarks, marketers that consider themselves successful in their retargeting strategy put as much weight on return on advertising spend and cost per acquisition as ROI, with 47%, 44%, and 48%, respectively. ^[7]
Facebook remarketing to website visitors from the past 15 30 days is likely to be more effective. ^[7]
59% of marketers ranked retargeting as the top MarTech trend in 2020. ^[8]
46% percent of paid search practitioners say that retargeting is the most underused online marketing technology. ^[8]
70% of marketers use retargeting for brand awareness, 60% for social engagement, and 58% for customer retention. ^[8]
30% of apps with allocated marketing spend now include retargeting in their marketing mix. ^[8]
50% of marketers plan to increase their remarketing budgets in the next six months. ^[8]
Digital marketers are spending 41% of their paid display ad budgets on retargeting. ^[8]
71% of marketers spend 10–50% of their entire online ad budget on retargeting . ^[8]
68% of digital marketing agencies are shifting a larger portion of their budgets to retargeting because it works. ^[8]
35% of app marketing conversions result from retargeting. ^[8]
67% of marketers are using Facebook’s FBX exchange for retargeting, while 38% are using Twitter’sTailored Audiences exchange. ^[8]
54% of marketers are retargeting on mobile, indicating strong confidence in retargeting’s cross. ^[8]
87.9% of marketers use site retargeting, which makes it the most preferred type of retargeting strategy. ^[8]
90% of marketers consider attribution important or critical to success, but 1 in 3 aren’t clear on how to track it . ^[8]
Consumers are multidevice and multiplatform yet 58% of marketers still use single. ^[8]
53% say one occurrence of remarketing per week is acceptable, while only 19% say twice a week is acceptable. ^[8]
The rate drops precipitously, with only 5% being happy with six or more remarketing attempts a week. ^[8]
App remarketing drives 50% more paying user. ^[8]
46% of Search Engine Marketing professionals believe retargeting is the most underutilized online marketing strategy. ^[9]
46% of marketing professionals believe retargeting is one of the most overlooked online marketing methods. ^[10]
AdRoll’s survey revealed that 54% of B2B and B2C marketers are pumped up about retargeting on social media. ^[11]
88% of marketers say site retargeted ads perform “at least as well or better than other outbound channels.”. ^[12]
68% of marketing agencies have retargeting budgets. ^[12]
68% of marketing agencies have budgets that include money specifically allocated for retargeting ad programs, including branding agencies with budgets dedicated specifically to retargeting for branding purposes. ^[12]
70% of marketers use remarketing ads to increase brand awareness. ^[13]
On average, a potential customer returned by a remarketing campaign tends to spend 67% more on their next purchases. ^[13]
Facebook took 99% of the remarketing market share inNorwayin 2020. ^[13]
89% of Internet users feel uncomfortable that almost any marketing agency can access their sensitive information. ^[13]
Dynamic remarketing ads can increase revenue by 40%. ^[13]
68% of marketers are satisfied with the way retargeting works. ^[13]
88% of marketers use or want to start utilizing AI to enhance their marketing strategies. ^[13]
54% of content marketing specialists state thatsocial media platformsare the most effective for retargeting. ^[13]
79% of businesses claim that remarketing is a standard practice to attract more customers and increase sales. ^[13]
47% of marketing specialists are not satisfied with the quality of customer care offered by their retargeting platforms. ^[13]
According to retargeting statistics, 41% of display ad budgets for the search network are spent on remarketing. ^[13]
17% of applications manage to achieve a 25% conversion rate with the help of remarketing. ^[13]
51% of marketers say mobile conversions are the #1 indicator they pay attention to when launching retargeting campaigns on mobile devices. ^[13]
52% of businessto business vendors in tech niches increased the use of social media platforms like Facebook for digital marketing. ^[13]
Tire maker Tirendo reported 161% increases after switching from traditional to remarketing ads. ^[1]
Growthbadger also shared this The cost per acquisition from a recent remarketing campaign worked out 32% lower than from a regular search ads campaign (and 65% lower than regular display). ^[1]
The folks over at connectio.io agree and tell us that 57% of marketers think social media is trending as a location for retargeting. ^[1]
Plus, in an eMarketer survey, 95% of social media marketers cited Facebook as the platform to advertise on because it gave them the highest ROI. ^[1]
To start, 59% of marketers ranked retargeting as a top marketing trend in 2020 and 46% believe it’s underused today. ^[14]
It’s also interesting to note that marketers are focusing on retargeting in their ad budgets, allocating up to 41% to it. ^[14]
Many marketers want to ramp up efforts, as only 27% are extremely satisfied with the ROI of their retargeting program. ^[14]
53% say one remarketed ad per week is acceptable, while only 19% say twice a week. ^[14]
In fact, 54% of marketers think social media platforms are best for retargeting. ^[14]
Of the top 1 million sites,18.41%use Facebook Custom Audiences for retargeting, then Google Remarketing(13.67%),Criteo(3.7%). ^[14]
67% of marketersuse Facebook Exchange for advertising and retargeting. ^[14]
Twitter’s Tailored Audience platform is used by38% of online marketers. ^[14]
Only 54% are currently doing so and mobile conversions are a top KPI goal for 51% of marketers. ^[14]
30% of appswith a marketing budget now make use of retargeting. ^[14]
Mobile retargeting is difficult for marketers, withonly 8% saying they were “very successful”and29% “successful”in retargeting on mobile. ^[14]
60% of email marketing recipients don’t think any brands or stores are doing it well. ^[15]
While 26% of SMBs polled use email marketing for sales, just 7% use email as a brand. ^[15]
80% of retail professionals indicate that email marketing is their greatest driver of customer retention . ^[15]
The use of emoji in email marketing messages increased 775% from 2015 to 2016. ^[15]
When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%). ^[15]
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media. ^[15]
McKinsey Email marketing has an ROI of 3800%. ^[15]
In 2018, the average firm was expected to allocate 41% of their marketing budget to online, and this rate is expected to grow to 45% by 2020. ^[15]
WebStrategies Digital marketing is pacing at an 11% compound annual growth rate between 2016 and 2021 with the biggest growth occurring in online video. ^[15]
WebStrategies Investment in paid search, display advertising, social media advertising, online video advertising and email marketing is predicted to account for 46% of all advertising by 2021. ^[15]
Pew Research 57% of email subscribers spend 10 60 minutes browsing marketing emails during the week. ^[15]
On average influencer marketing campaigns have strong performance metrics including a 2% click through rate and 2.55% conversion rate. ^[15]
Leading retargeting channels according to marketers in the U.S. in 2014. ^[16]
The statistic shows leading retargeting channels in digital marketing according to industry professionals in the United States as of December 2014. ^[16]
Email retargeting placed sixth, with 4 percent marketers focusing on that channel. ^[16]
Leading retargeting channels in digital marketing according to industry professionals in the United States as of December 2014 CharacteristicShare of respondents Exclusive Premium statistic. ^[16]
2014 Leading retargeting challenges according to marketers worldwide in 2014 Marketing areas with highest investments among SMEs in Western Europe 2021 Retargeting budget change according to marketers worldwide in 2014. ^[16]
According to 46% of SEM professionals, retargeting is the most undervalued marketing strategy. ^[17]
70% marketers, mostly B2B and B2C brands, use retargeting to increase brand awareness. ^[17]
50% of marketers believe retargeting will help them increase their budgets significantly over the next six months. ^[17]
41% of display marketing budgets were invested in retargeting back in 2018. ^[17]
Measuring ROI is the most difficult social media marketing challenge for 60% of marketing professionals. ^[17]
Additionally, if the conversion is the result of your remarketing campaign, you can increase the chances of that particular customer ordering from you again by 173%. ^[17]

Retargeting Software Statistics

Compass From Fireclick index findings, specialty stores convert at the highest average rates (7.6%), followed by catalog websites (6.7%), fashion and apparel (5.9%), outdoors and sports (4.8%), and software (4.1%). ^[15]

Retargeting Adoption Statistics

Global adoption of app retargeting increased by more than 10% from 2018 to February 2020. ^[8]

Retargeting Latest Statistics

Retargeting statistics reveal that around 97% of visitors leave without buying anything and never return to a website. ^[2]
The average click through rate for display ads is 0.07%, while the average for retargeted ads is about 0.7%. ^[2]
Around 97% of visitors that leave and never return to a website. ^[2]
A recent survey by MailChimp confirms that 97% of website users never return to a website. ^[2]
Another research by PR newswire analyzed 103 campaigns from 39 different advertisers covering 7 niches\industries and concluded that retargeting generated the highest lift in business name searches by 1,046%. ^[2]
Retargeting stats confirm that Conversion Rate can increase up to a staggering 150%. ^[2]
Overall conversion rates can vary based on the niche or industry you’re in but in general eCommerce businesses report an average growth of conversion rates by 128%. ^[2]
Consumers 70% More Likely to Convert with Retargeting. ^[2]
Users that visit a website after clicking on a retargeting campaign ad are more likely to convert by up to 70% compared to those that aren’t retargeted. ^[2]
Retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. ^[2]
The global average cart abandonment rate is 77% which has grown from 62% in 2009. ^[2]
Retargeting stats indicate that on average retargeting reduces cart abandonment rate by 6.5% and it varies from industry to industry and increases online sales by 20%. ^[2]
Retargeting beats all other ad placement strategies with a 1,046% efficiency rate. ^[2]
65% of online viewers notice & consider ads showing products they viewed from another page. ^[2]
The product’s appeal is the primary reason for 37% of user to click a retargeted ad. ^[2]
Based on retargeting statistics more than 28% of users already meant to visit a web page with the product listed and 21% said they wanted to learn more about the product. ^[2]
AdRoll said that in general, only 2% of shoppers convert on the first visit to an online store. ^[3]
The goal of retargeting is to bring back the other 98%. ^[3]
25% of online viewers enjoy seeing retargeted ads. ^[3]
While the majority of them (60%). ^[3]
Website visitors who are retargeted are more likely to convert by 43%. ^[3]
When a prospect sees a retargeting ad, there’s a 70% chance that they’ll purchase your product over your competitor’s. ^[3]
While the average CTR for display ads is 0.07%, the average for retargeting ads is 0.7%. ^[3]
Furthermore, visitors who are retargeted with display ads are 70% more likely to convert on the website. ^[3]
Compared to other placement strategies, retargeting generated the highest lift in business name searches by 1,046%. ^[3]
Retargeting was the most effective ad placement strategy compared to audience targeting (514%), contextual targeting (130%), efficiency pricing (100%), premium pricing (300%). ^[3]
47% of consumers say that they would sacrifice privacy to get a better deal. ^[3]
30% of consumers have a positive or very positive reaction to retargeted ads, while only 11% feel negatively about them. ^[3]
30% are positive about retargeting ads, while only 11% feel negatively about them. ^[3]
The rest (59%). ^[3]
While retail remains at the top of the verticals that use retargeting at 27%, other industries are increasing the incorporation of this strategy. ^[3]
Retargeting reduces cart abandonment by 6.5%. ^[0]
17.5% of apps running retargeting see a 25% conversion rate. ^[0]
Retargeting beats all other ad placement strategies with a 1,046% efficiency rate. ^[0]
The appeal of a product is the main reason for 37% of customers to click a retargeted ad. ^[0]
67% of retargeters use Facebook Exchange for online advertising. ^[0]
LinkedIn retargeting ads can increase CTR by 30%. ^[0]
Around 97% of visitors that leave never return to a website. ^[0]
In fact, using retargeting alongside other types of advertising tools increases the chances for sale by 50%. ^[0]
For example, retargeting CTR statistics indicate display ads generate an average click through rate of 0.07%, while for retargeted ads, it is 0.7%. ^[0]
Another proof of the effectiveness of retargeting is that retargeted ads have a 70% higher conversion impact on visitors. ^[0]
With 27%, ecommerce retailers are on the top of the list of industries that use this strategy the most, according to retargeting statistics for ecommerce. ^[0]
The media sector follows with 17%, technology, while healthcare ranks third with 10%, and finance comes in fourth with 9%. ^[0]
Mobile retargeting is used by 27% in the retail industry in an attempt to lower that number. ^[0]
The good news is that retargeting statistics for mobile indicate that this method not only reduces shopping cart abandonment but also increases online sales by 20%. ^[0]
The proper integration of this tool could lead to a 147% increase in average conversion rates, a whopping 500% growth of branded search results, and an incredible lift in site visitation, as revealed by the latest retargeting statistics. ^[0]
It is not just that people don’t mind having their privacy invaded over a good deal, but retargeting statistics indicate only 11% of shoppers do not like seeing retargeted ads while another 30% react positively to them. ^[0]
Statistics on retargeting reveal a total of 49% of brand agencies have allocated resources for retargeting. ^[0]
A solid 34% don’t have an app to make retargeting on mobile a viable option, and a total of 27% haven’t optimized their websites for mobile. ^[0]
Almost one quarter of responders dislike mobile ad UX, 17% render mobile analytics utterly unreliable. ^[0]
Retargeting stats for mobile show a conversion rate of nearly 20% is more than satisfactory, and a dreamcome true for some industries. ^[0]
The installation of apps has increased by 33%, reach increase is higher by 33%, and the extension of social strategy to mobile users has increased by 25%, as disclosed by the latest mobile retargeting statistics. ^[0]
the number of people not concerned about seeing an ad for something they just visited is 10.05%, while 29.41% are indifferent to it. ^[0]
Audience targeting was next with 514% effectiveness. ^[0]
Statistics on retargeting ads indicate that a total of 58% of online shoppers notice the ads of products they had previously shown interest in. ^[0]
In 56% of the cases, it is aimed at customer acquisition. ^[0]
Brand awareness is an objective in 42% of the instances, and lastly, in 11% of the cases, the aim is ‘stealing’ a competitor’s customers. ^[0]
21% said they wanted to know more about the product. ^[0]
It also increases conversion rates by 70% and may deliver the planned results, especially during holiday seasons, according to retargeting ad statistics. ^[0]
Re engaging customers during holidays increases conversion rates by 30%. ^[0]
And although around 60% of online viewers remain neutral to retargeted ads, a quarter will bite. ^[0]
Marketers using the Google Display Network are sure to generate an outreach higher than 90%. ^[0]
As a result of re engaging customers, brand awareness objectives are at 71%, customer retention rates at 59%, social engagement at 58%, sales drive at 55%, and lead generation at 39%. ^[0]
Similarly, the Tailored Audience retargeting platform of Twitter is used by 38% of online advertisers. ^[0]
For B2C click through conversions per click, the retargeting rate is a solid 189%, while B2B retargeting statistics reveal a skyrocketing 273% for B2B retargeting. ^[0]
B2B LinkedIn retargeting statistics indicate that contact targeting can produce a much higher click rate (37%). ^[0]
Recent stats from LinkedIn show this can also lead to a 32% higher postclick conversion rate and a 4.7% decrease in postclick costper. ^[0]
User reminded to revisit retailer’s website8.65%. ^[4]
User responded to special offer in the Ads7.37%. ^[4]
User ignored the Ad46.15% User put off by the Ads37.82%. ^[4]
The average clickthrough rate for display Ads is 0.07 percent, while the average click through for retargeted Ads is about 0.7 percent. ^[4]
Website visitors who are retargeted with display Ads are 70% more likely to convert on retailer’s website. ^[4]
Build brand awareness42% To acquire competitor’s customers11%. ^[4]
26% of customers will return to a site through retargeting. ^[4]
56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use – up from 41% in the previous survey. ^[4]
Just 2% of website visitors convert on the first visit. ^[5]
People who view retargeting ads are 70% more likely to covert. ^[5]
two retargeting challenges aread fraud (43%) and attribution (37%). ^[5]
two retargeting challenges areresources (38%) and brand image (36%). ^[5]
Executives top considerationwhen evaluating a new retargeting solution iscustomer service (54%). ^[5]
Another 69% use retargeting as part of their Google advertising strategy. ^[5]
Email 57% Live chat 51% Phone call 48%. ^[5]
Retargeting cart abandoners can increase conversion rate up to 26%. ^[6]
30% of consumers have a “positive” or “very positive” opinion of retargeted ads 25% of consumers appreciate being reminded of products they’ve previously pursued. ^[6]
Retargeting can lift ad engagement rates up to 400%. ^[6]
The click through rate is 180.6% higher for retargeted users on the display network. ^[6]
Increases brand revenue and acquires new customers (+33% each), increases website engagement (+16%), and brand awareness lift (+12%). ^[6]
Highest increase in brand related search queries, at 1,046 percent. ^[6]
Retargeting helps address the 98% of visitors who leave a website without making a purchase. ^[7]
Retargeting can increase conversion rates by as much as 150%. ^[7]
B2B retargeting outperforms B2C retargeting by over 400% on conversions per impression. ^[7]
Over three quarters of survey respondents use retargeting within their social ad strategies across Facebook and Instagram, while 44% and 35% use it for Twitter and LinkedIn, respectively. ^[7]
Retargeting statistics reveal that 80% of small to midsize businesses use retargeting via social channels, compared to 73% of enterprises. ^[7]
More than half of enterprises (58%). ^[7]
The next four positions are occupied by Bing Universal Event Tracking (9%), Criteo (9%), Twitter Ads (5%), and AdRoll (4%). ^[7]
According to stats on retargeting, additional goals include customer retention (55%), and lead generation (37%), community building (27%), and lead nurturing (24%). ^[7]
Only 2% of website visitors convert during their first visit. ^[7]
This means that 98% of the visitors a website manages to attract leave without spending a penny. ^[7]
Retargeting helps in bringing some of these 98% of visitors back to your site. ^[7]
Stats show that they’ve already started to suppress the B2C companies in effectiveness with 147% higher clickthrough rates in comparison. ^[7]
A convenient way to visit a website that users already intended to visit (28%) and the desire to find more information on the product in the ad (21%). ^[7]
This nudge is provided by retargeting, resulting in 70% improved chances of converting those visitors into buyers. ^[7]
One survey further revealed that 40% rely on return on advertising spend, 36% on cost per acquisition, and 35% on click. ^[7]
On average, ecommerce businesses have 2030% returning customers—who proved to be spending much more than first. ^[7]
However, it is generally believed that over 70% of customers abandon their shopping carts at some point in the checkout process. ^[7]
Of these, only about 8% return to complete their purchase if not retargeted. ^[7]
However, you can boost this conversion rate to 26% if you invest in retargeting ads. ^[7]
According to B2B LinkedIn retargeting statistics, using retargeting ads on the platform can also result in37% higher click rate with contact targeting32% higher postclick conversion rates14% decrease in postclick costper. ^[7]
Professionals recommend saving 6090% of the budget for prospecting, and 10. ^[7]
If you are left with allocating more than 40% of your budget into retargeting, you might consider expanding your overall budget. ^[7]
Did you know that 97% of visitors that leave do not return to your website?. ^[8]
Most websites can convert only 2% of their visitors on average. ^[8]
97% of visitors that leave do not return to a website. ^[8]
30% of consumers have a “positive” or “very positive” opinion of retargeted ads. ^[8]
75% of consumers now notice retargeted ads. ^[8]
65% of online viewers notice and consider ads showing products they viewed from another page. ^[8]
37% of consumers click on retargeted ads because they are drawn to the product shown, while 28% say it’s because it’s an easy way to visit a website they already intended to visit. ^[8]
Another 21% say it’s because of their desire to find out more about the product. ^[8]
People who see retargeted ads are up to 70% more likely to convert. ^[8]
Web traffic can increase by a staggering 700% with retargeting. ^[8]
The average click through rate for display ads is 0.07% versus 0.7% for retargeted ads. ^[8]
Retargeting generated the highest lift in business name searches by 1,046%. ^[8]
Doing so can increase your sales by 50%. ^[8]
Retargeting goals are increasing brand revenue and acquiring new customers (at 33% each), increasing website engagement (16%), and brand awareness lift (12%). ^[8]
Retargeting cart abandoners can increase the conversion rate by up to 26%. ^[8]
Using retargeting alongside other types of advertising tools increases the chances of sale by 50%. ^[8]
It’s best to place your retargeted ads on retailer sites since 29% say it’s acceptable. ^[8]
just 12% of them ok with seeing retargeted ads on YouTube and only 9% accept attempts via Instagram. ^[8]
Among different industries, retail is the one that uses retargeting strategies the most (27%) compared to others such as tech (10%), finance (8%), and travel (4%). ^[8]
GDN reaches 90% of Internet users worldwide , while Facebook has over 2.7 billion active monthly users that small businesses can target. ^[8]
If too much time has passed, people would typically be less likely to engage with and click on your ads. ^[8]
Meanwhile, 64.9% use search retargeting, 29.8% use creative retargeting, and 26.1% use email retargeting. ^[8]
Not having an app (34%), not having a mobile site (27%), not liking mobile ad UX (24%), unreliable mobile analytics (17%), and not believing their customers are mobile (13%). ^[8]
Only 8% said they were “very successful” in meeting their objectives with mobile retargeting. ^[8]
29% said they were “successful,” while 45% indicated they were “somewhat successful.”. ^[8]
25% of online shoppers enjoy retargeted ads, 11% are averse to the practice, and 60% have neutral feelings. ^[8]
38% of consumers said they actually liked retargeting because it allows them to find a better price later on or from a different seller. ^[8]
39% accept attempts of 1 day, 24% accept 2 3 days, while 21% accept up to a week of retargeting. ^[8]
Only 17% tolerate retargeting attempts of 2 weeks or longer. ^[8]
37% of consumers say it’s ok in the apparel category, while 35% say it’s acceptable for electronics. ^[8]
Only 6% find retargeting acceptable for financial products. ^[8]
Marketing Metrics Consumers 70% More Likely to Convert with Retargeting. ^[8]
Generally, 2% of shoppers convert on the first visit to an online store. ^[9]
Retargeting brings back the other 98% – AdRoll. ^[9]
According to Moz, an ideal retargeting campaign shows the ad7 to 12 times over the course of 30 days. ^[9]
Here are a few 2018 retargeting stats to chew on Customers who see retargeted ads are 70% more likely to convert on your website. ^[10]
While display ads earn about 0.07% CTR, retargeted ads come out at about 0.7%. ^[10]
While 72% of customers abandon carts, only 8% of customers who are not retargeted come back to convert. ^[10]
When you retarget ads to these customers, the conversion rate goes up to 26%. ^[10]
9% of brands allocate a separate budget for retargeting efforts. ^[10]
33% of customers retarget for the sake of increasing revenue. ^[10]
Meanwhile, 33% do it to earn new customers, 16% do it to improve site engagement, and 12% do it to boost brand awareness. ^[10]
30% of consumers have a “positive” or “very positive” reaction to retargeted ads. ^[10]
Only 11% of customers feel negative about them. ^[10]
59%, meanwhile, have a neutral response. ^[10]
What’s more, 25% of consumers enjoy them because they remind them of products they’ve viewed previously. ^[10]
Email retargeting CTRs are 3 5% higher with upsells. ^[10]
In fact, they can increase it by 1,000% or more!. ^[10]
4% were annoyed and said they wouldn’t click on the ad. ^[11]
5% said that “they wouldn’t think much about it either way.”. ^[11]
The people who were annoyed and said they wouldn’t click on the ad went down to 27.9%. ^[11]
Individuals who said that “they wouldn’t think much about it either way” went up to 33%. ^[11]
When it comes to age, the survey revealed that 3544yearolds were less likely to click on interestbased ads than 2534year. ^[11]
In fact, left to their own devices, 97% of website visitors that leave your site will never return. ^[12]
Retargeting can increase website visits by 700%. ^[12]
Retargeting accelerates all stages of topof funnel engagement, leading to 147% higher average conversion rates, 500% growth of branded search results, and 700% higher site visits. ^[12]
Retargeted visitors are 70% more likely to convert on a website compared to those who aren’t targeted for the second time. ^[12]
Compared to prospects who are visiting your site for the first time, retargeted site visitors are 70%morelikely to fill out a form on your website, due to the increased nurturing and engagement provided by your retargeting ad program. ^[12]
B2B retargeting outperforms B2C by almost 150%. ^[12]
The results for B2B retargeting actually outshine those for B2C, with 147% higher clickthrough rates for B2B retargeted ads versus B2C ads. ^[12]
Using retargeting alongside outbound advertising tactics increases customer acquisition by up to 50%, showing how retargeting can improve outcomes across multiple advertising channels. ^[12]
More engaging ad types increase conversion rates from your ads by 70%. ^[12]
Running more engaging ad types such as personalized ads & intent data, as well as rich media and video ads, increases prospect engagement sharply over standard retargeted ads, with conversion rates increasing by up to 70% compared to standard ad types. ^[12]
Research has shown that CTR drops sharply, by almost 50%, at the 5 month mark, suggesting that ad creative should be rotated out and replaced with fresh ones by at least this point in your ad program. ^[12]
According to recent research, 97% of people who enter a website for the first time leave it without purchasing or taking action. ^[13]
87% of Internet users notice that ads on the Internet are personalized. ^[13]
An effective search retargeting strategy can increase the conversion rate up to 150%. ^[13]
Facebook Custom Audience is the most popular retargeting technology, used by 42% of thetop websites. ^[13]
60% of users in the US state they see personalized ads for products they previously searched for. ^[13]
The Global Display Network can reach 90% of users online. ^[13]
70% of the retargeting audience is more likely to make purchases on a retailer’s website than they were before they were retargeted. ^[13]
Retargeted ads published on LinkedIn have a 30% larger CTR , compared to other social media. ^[13]
A retargeting campaign can reducecart abandonmentby 1100%. ^[13]
21% of the Gen Y and Gen Z audience stop using applications after the first installation. ^[13]
On average, mobile targeting helped companies increase their revenues by 20% last year. ^[13]
24% of the customer audience tends to return to websites with the help of a retargeting platform. ^[13]
25% of retargeted customers enjoy the ability to receive ads to return to a website. ^[13]
47% of survey respondents say they are ready to trade their privacy for the ability to get great deals on social media or in search results. ^[13]
Retargeting statistics say that it can boost the conversion rate by 147%. ^[13]
According to recent stats, a good conversion rate ranges from 5% to 6.5%. ^[13]
According to Smart Insights 96.7 % of people will leave your site or app without buying anything. ^[1]
Yep, fewer than 4% of people who interact with your brand online for the first time will buy from you. ^[1]
41% of shoppers abandoned a transaction at a virtual checkout in 2018, compared to 24% who walked away from a purchase in. ^[1]
The folks at connectIO reveal that retargeting ads are 76% more likely to get clicks than Display Ads. ^[1]
And according to Growthbadger people are 70% more likely to convert when they are retargeted. ^[1]
According to eMarketer in their recent report Consumer Attitudes on Marketing 2019 one in four US consumers are currently using a form of ad blocking. ^[1]
56% of users surveyed in September 2018 by programmatic exchange OpenX and The Harris Poll said relevant ads didn’t bother them. ^[1]
And of those with 57% percent of consumers stating that they’re willing to share personal data in exchange for personalized offers or discounts. ^[1]
, 37% of consumers find purchase inspiration via channels like Facebook, Twitter, and Linkedin. ^[1]
63% of US citizens use Facebook, compared to 35% on Instagram. ^[1]
Facebook reaches 22.9% of the world’s population. ^[1]
Facebook is the best place to advertise to an older demographic teens are just not that into the platform anymore just7% of 13 15 year oldsare on there. ^[1]
However 30% of 25 34 year olds are Facebook’s also the place to target and retarget seniors. ^[1]
78% of Facebook usersdiscovered a product they wanted to purchase on Facebook as they use the platform to browse, research and get inspiration outranking both Pinterest and Instagram. ^[1]
According tosotrender Roughly 44% of Facebook users’ purchasing decisions are influenced by ads they view on social media networks. ^[1]
and 26% of Facebook users who click on ads proceed to purchase. ^[1]
24% of Facebook pages use Paid Ads. ^[1]
2018 Barometer Report illustrate that 98% of B2C businesses use Facebook compared to 89% of B2B companies. ^[1]
(A study by Adobe revealed that 41% of ecommerce spend is a result of repeat purchasing in the US). ^[1]
Repeat customers are 9X more likely to convert than first time customers. ^[1]
Here’s a stat that says retargeting can lead to a 726% increase in site visits over a 4 week period. ^[1]
But if that ‘don’t impressa you much’ according to connectio, Retargeting Ads can lead to a 1046% increase in branded search. ^[1]
When sales grew they created more Lookalike Audiences based on the top 10% of the store’s best customers. ^[1]
They attracted 46,000 unique customers in its first 6 months, decreased their Cost Per Purchase by 24%, and increased customer volume by 300% over 18 months. ^[1]
Specifically, this strategy is useful because 97% of visitorsleave and don’t come back to a website. ^[14]
On average, websites can only convert2% of their visitors. ^[14]
The average cart abandonment rate per device is77.24%. ^[14]
Conversion rates for retargeting can reach up to150%. ^[14]
Retargeting works toreduce cart abandonment by 6.5%. ^[14]
It can alsoboost online sales by nearly 20%. ^[14]
Retargeting has a whopping1,046% efficiency rate. ^[14]
OutRight CRM B2B retargeting greatlyoutperforms B2C by 402%in conversions per impression. ^[14]
Retargeting used in combination with other types of advertising canincrease the likelihood of a sale by 50%. ^[14]
Retail uses retargeting strategies the mostat 27%, while tech uses it at 10%, finance 8% and travel 4%. ^[14]
eCommerce enjoys a128% up in conversions,while financial services has an average147% increased conversions. ^[14]
The average revenueper visit for repeat customers is497% higherthan ordinary shoppers. ^[14]
Click through rate is reducedby nearly 50%after five months if the same set of ads is used. ^[14]
At the same time, 91% found it performs the same as or better than search, email, or other display ads. ^[14]
It’s no wonder that 49% of brands have a dedicated budget for retargeting and 50% will be expanding their budget for retargeting within the next six months. ^[14]
70% use retargeting for brand awareness, 60% for social engagement and 58% for customer retention. ^[14]
As shown above, 37% of users click on ads because they’re drawn to the product. ^[14]
While 47% of shoppers are willing to give up their privacy for a bargain, not all users are happy about ads. ^[14]
18% are worried about retargeted ads, while 29% are indifferent to them. ^[14]
29% users say it’s acceptable to retarget on retail sites,while only12% say it’s ok on YouTubeand9% on Instagram. ^[14]
Retargeting is also better for some categories than others.37%of consumers say it’s ok in the apparel category and35%for electronics. ^[14]
This rate quickly drops, with5% being happy with six or more retargeted adsa week. ^[14]
In fact,39% of consumersaccept retargeting within 1 day. ^[14]
Universal Event Tracking(3.42%),Twitter Ads(2.14%), and AdRoll(1.64%). ^[14]
Retargeting ads on LinkedIn can increaseclick through rate by 30%. ^[14]
The largest one is not having an app (34%), while the second is not having a mobile site (27%). ^[14]
35% of app conversionsresult from retargeting. ^[14]
Retargeting on apps can boost50% more paying users. ^[14]
17.5% of appsthat use retargeted adsenjoy a 25% conversion rate. ^[14]
Mobile retargeting can increase click. ^[14]
Retargeting on appsspiked by 10%+between 2018. ^[14]
On average the clickthrough rate for a retargeted ad is 10X that of a display ad 0.7% vs. 0.07%. ^[18]
51% of recipients open emails for for Loyalty program rewards. ^[15]
48% of recipients open emails for free samples/gifts. ^[15]
46% of recipients open emails for free delivery. ^[15]
33% of recipients open emails for competitions. ^[15]
31% of recipients open emails for advance notice of new products. ^[15]
22% of recipients open emails for product reviews. ^[15]
14% of recipients open emails for VIP access. ^[15]
Automated emails have better click rates – promotional campaigns have a 4.15% click rate, while cart recovery emails have a 7.1% click rate. ^[15]
DMA Wordstream Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to eMarketer. ^[15]
Welcome emails are incredibly effective on average, 320% more revenue is attributed to them on a per email basis than other promotional emails. ^[15]
Social media, identified by just 44% of those same professionals). ^[15]
People SAY they prefer HTML emails, but plain text emails actually get up to 37% higher open rates. ^[15]
73% of millennials identify email as their preferred means of business communication. ^[15]
Procurious Segmented email campaigns have an open rate that is 14.32% higher than non. ^[15]
Mailchimp Clickthroughs are 100.95% higher in segmented email campaigns than non. ^[15]
The percentage of emails containing GIFs rose from 5.4% in 2015 to 10.3% in 2016. ^[15]
MediaCharts A study of 1 billion emails revealed that video emails see CTRs 96% higher than non. ^[15]
Experian Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. ^[15]
Personalized email messages improve click through rates by an average of 14% and conversions by 10%. ^[15]
Aberdeen Only 39% of online retailers send personalized product recommendations via email. ^[15]
81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. ^[15]
72% people prefer to receive promotional content through email, compared to 17% who prefer social media. ^[15]
MarketingSherpa Including a call to action button instead of a text link can increase conversion rates by as much as 28%. ^[15]
A message is 5x more likely to be seen in email than via Facebook. ^[15]
ROI was 28.5% compared to 7% for direct mail. ^[15]
44% of email recipients made at least one purchase based on a promotional email Convince & Convert. ^[15]
A series of cart recovery emails can generate up to 131% more orders than a single cart recovery email. ^[15]
Convince & Convert Digital shopping cart abandonment rates are high worldwide, at 74.3%. ^[15]
according to Q1 2016 research, with Asia Pacific having the highest rate at 75.9% and Europe having the lowest cart abandonment rate at 71.5%. ^[15]
28% of shoppers will abandon their shopping cart if presented with unexpected shipping costs. ^[15]
Kissmetrics 23% of users will abandon their shopping cart if they have to create a new user account. ^[15]
60% of shoppers abandon cart because of high extra costs. ^[15]
37% of shoppers abandon cart because the site wanted them to create an account. ^[15]
28% of US online shoppers have abandoned an order in the past quarter solely due to a “too long / complicated checkout process.”. ^[15]
17% of shoppers abandon cart because they were just doing research to buy later. ^[15]
25% of shoppers abandon cart solely because of high shipping costs. ^[15]
22% of shoppers that abandon their cart would buy from another site if offered a better deal. ^[15]
41% of shoppers that abandon cart will buy from another store. ^[15]
Visual Website Optimizer Almost half (45%). ^[15]
35% of shoppers use the addto cart function as a wishlist. ^[15]
58% respondents said that emails and ads, which offer a discount on an abandoned product, brings them back to the website. ^[15]
9% respondents said that they return to buy a product if it’s going out of stock. ^[15]
25% respondents said that they’ve abandoned a purchase at least once because of the bank rejecting the transactions. ^[15]
Visual Website Optimizer 99% users who don’t actively look for products to buy admit that time bound offers encourage them to make a purchase. ^[15]
Nothing frustrates shoppers more than filling a piece of information twice — 32% respondents admitted to this. ^[15]
14% said “not being able to change. ^[15]
60% of shoppers have at least once abandoned a purchase because the website asked them for information they didn’t want to share. ^[15]
67.45% of online shopping carts are abandoned before the customer completes a sale Shopify Average cart abandonment rate is 74%. ^[15]
The AOV or recovered carts by email is 19% higher than typical purchases. ^[15]
More than a tenth (11.61%). ^[15]
The average order value of purchases from basket abandonment emails is 14.2% higher than typical purchases. ^[15]
Econsultancy Nearly half (44.1%). ^[15]
Econsultancy Nearly a third (29.9%). ^[15]
Econsultancy Sending a series of three abandoned cart email reminders brings in 69% more orders than a single email. ^[15]
Omnisend Cart recovery emails have a 7.1% click rate. ^[15]
The average largesized e commerce site can gain a 35.26% increase in conversion rate though better checkout design. ^[15]
Baymard The average conversion rate in ecommerce is 1.33%. ^[15]
Invesp The average conversion rate of visitors who saw UGC is 161% higher than those who didn’t. ^[15]
Shoplo 19% of shoppers will purchase from an unfamiliar site if it features security seals on checkout. ^[15]
57 percent of direct shopping cart traffic is driven by email. ^[15]
66 percent of cart conversion comes through email Internet Retailer. ^[15]
The average delay between a buyer’s first visit and purchase is 19 hours, but that’s a misleading number because of the long tail of that time distribution; in fact, 72 percent of visitors will buy in the first 24 hours after they first visit SeeWhy. ^[15]
55% of shoppers say that online reviews influence their buying decision. ^[15]
The average clickthrough rate for display ads is .07%… the average clickthrough rate for retargeting ads is 10X higher at about .7%. ^[15]
70% of visitors who are retargeted with display ads are more likely to convert. ^[15]
Retargeting can lead to 147% conversion rate over time. ^[15]
Business2Community Retargeting ads can result in up to 1046% increase in branded search. ^[15]
With retargeting, 26% of shoppers will return and complete the checkout process. ^[15]
WebStrategies Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021, and is expected to represent 25% of total online spending in 2018. ^[15]
In a 2017 report from Hanapin Marketing, 75% of respondents expect to increase their Google Adwords investments in the next 12 months. ^[15]
Facebook, which has become a respectable competitor to paid search, expects to see increased investments by 71% of respondents. ^[15]
Hanapin Marketing Instagram and Twitter, by comparison, expect to see increased investments from less than half of respondents (46% and 21% respectfully). ^[15]
Snapchat, which has a greener ad platform, was at the bottom of the list, with only 15% of respondents expecting to increase investments into 2018. ^[15]
92% of online adults use email, with 61% using it on an average day. ^[15]
98% of all SMS messages are opened. ^[15]
Search Engine Watch 90% of SMS messages are read within 3 minutes. ^[15]
SMS has a CTR of 35%. ^[15]
By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. ^[15]
70% of people report disliking mobile ads. ^[15]
HubSpot Mobile ad blocking has increased 90% yearover. ^[15]
48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. ^[15]
33% of consumers start mobile research with a branded website, only 26% with a mobile app. ^[15]
80% of social media time is spent on a mobile device. ^[15]
Pinterest is the most mobile social network and 64% of its referred traffic comes from either smartphones or tablet devices. ^[15]
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. ^[15]
MicKinsey & Company Mobile email opens have grown by 180% in the last three years Email Monday Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. ^[15]
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. ^[15]
48% of companies are using mobile coupons/offers in 2017. ^[15]
Overall, Instagram was the best performing channel for social action– it delivered a social action rate of 3.21%. ^[15]
The source found that 54 percent of respondents were focused on social media retargeting in 2014. ^[16]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[16]
Only 2% of people who visit your website end up making a purchase. ^[17]
In other words, 70% of online shoppers are likely to convert on your site, thanks to retargeting. ^[17]
According to retargeting statistics, this type of ads increases your CTR by 10 times. ^[17]
Editor’s Choice Retargeting increases conversion rates up to 150%. ^[17]
Retargeting ads are 76% more likely to get clicks than regular ad campaigns. ^[17]
Retargeting covers 98% of visitors who did not follow through with the desired action. ^[17]
Retargeting, as a placement strategy, generates a high lift of 1,046% in business name searches. ^[17]
30% of consumers are positive about retargeting ads, 59% have a neutral reaction, while only 11% react negatively to them. ^[17]
27% of retail, 17% of tech, 10% of healthcare, 9% of finance, 8% of education, 5% of travel, and 4% of agency websites use retargeting. ^[17]
The global average cart abandonment rate per device is 77.24%. ^[17]
27% of the retail industry uses retargeting to reduce the rate of cart abandoners. ^[17]
Retargeting can reduce cart abandonment by 6.5%, and increase online sales by almost 20%. ^[17]
From 2005 to 2009, the average cart abandonment rate, according to IBM’s retargeting statistics, was 61.59%. ^[17]
From 2009 to 2013, it increased to 63.81%, and now it is 77.24%. ^[17]
We are talking about 98% of people who abandon your site without making a purchase and never hear from you again. ^[17]
Without re establishing a connection, that 2% of shoppers will soon forget they have ever purchased anything from you. ^[17]
According to reports, it can boost monthly recovery rates from 3% to 11% from one campaign only. ^[17]
Online retargeting statistics show that 30% of customers have a positive experience with retargeting ads, 59% are neutral about them, while only 11% of consumers do not like them that much. ^[17]
On site retargeting compensates for 15% of potentially lost traffic. ^[17]
Include a special offer with 10% off for your new subscribers’ first order, and boost your conversion rate significantly with your on. ^[17]
In comparison to standard onsite retargeting, email stats say this brings 3% to 5% higher conversion and click. ^[17]
When it comes to statistics, this type brings a 70% increase in conversions. ^[17]
Thus, holiday focused retargeting campaigns generate an additional 30% of conversions. ^[17]
30% of consumers who intend to make a purchase end up leaving the site. ^[17]
85.56% of cart abandoners browse on their mobile phones. ^[17]
Consumers who browse through multiple devices start their search on a mobile device 30% of US citizens use their mobile devices to find products or services. ^[17]
71% of sales occur on mobile phones, while shoppers spend more when using their smartphone devices, especially if they order through apps. ^[17]
80% of online shoppers purchase through mobile devices, while 60% of shoppers in Korea carry out cross. ^[17]
Brands that use retargeting experience 726% lift in site visitation four weeks after placing their ads. ^[17]
56% of brands use retargeting to acquire new customers, 42% to build brand awareness, and 11% to target and attract their competitors’ customers. ^[17]
18.41% of the top one million sites use Facebook Custom Audiences as the most popular retargeting technology. ^[17]
37% of online shoppers are drawn to click on a retargeting ad due to the product shown. ^[17]
A well defined mobile retargeting strategy drives up to 48% more CPT. ^[17]
Once retargeted, mobile users who make a purchase on a certain website are 173% more likely to make another purchase on the same site in the future. ^[17]
Retargeting ads get 76% more chance to convert than ordinary ads. ^[17]
They generated an incredible 1,529% ROI. ^[17]
Total Wine got 50% increase in reach. ^[17]
20.7% of revenue generated from retargeting. ^[17]
Even though they cut their PPC budget by 30%, the lead volume scaled to an amazing 81%. ^[17]
They experienced an increase of 10% in targeted influencer traffic. ^[17]
Just like we mentioned, 11% of brands use retargeting to target and attract their competitors’ customers. ^[17]
Lumension falls into the category of this 11%. ^[17]
Thanks to this advanced campaign, Lumension increased its unique visits by 8% and homepage views by 835%. ^[17]

I know you want to use Retargeting Software, thus we made this list of best Retargeting Software. We also wrote about how to learn Retargeting Software and how to install Retargeting Software. Recently we wrote how to uninstall Retargeting Software for newbie users. Don’t forgot to check latest Retargeting statistics of 2024.

Reference

truelist – https://truelist.co/blog/retargeting-statistics/.
klientboost – https://klientboost.com/facebook/facebook-remarketing-statistics/.
meazy – https://meazy.co/blog/10-retargeting-statistics-2021.
spiralytics – https://www.spiralytics.com/blog/retargeting-statistics/.
invespcro – https://www.invespcro.com/blog/ad-retargeting-2/.
convinceandconvert – https://www.convinceandconvert.com/digital-marketing/retargeting-statistics-research/.
skai – https://skai.io/blog/retargeting-statistics/.
99firms – https://99firms.com/blog/retargeting-statistics/.
financesonline – https://financesonline.com/retargeting-statistics/.
business2community – https://www.business2community.com/marketing/17-retargeting-ad-statistics-will-make-retarget-right-now-2-infographics-01464774.
readycloud – https://www.readycloud.com/info/these-2018-retargeting-statistics-prove-it-works.
connectio – https://connectio.io/facebook-retargeting-stats/.
kwanzoo – https://www.kwanzoo.com/10-site-retargeting-statistics-for-b2b-marketers.
thrivemyway – https://thrivemyway.com/retargeting-stats/.
siteefy – https://siteefy.com/retargeting-statistics/.
bouncepilot – https://bouncepilot.com/135-abandoned-cart-retargeting-email-and-ecommerce-marketing-stats/.
statista – https://www.statista.com/statistics/376466/leading-retargeting-channels-usa/.
motocms – https://www.motocms.com/blog/en/retargeting-statistics/.
marketingprofs – https://www.marketingprofs.com/chirp/2020/42411/50-retargeting-statistics-marketers-should-know-infographic.

How Useful is Retargeting

At first glance, retargeting may seem like an invasive or aggressive form of advertising. After all, it relies on tracking users’ behaviors and serving them ads based on their online activities. However, when done right, retargeting can actually be a valuable tool for brands to reconnect with potential customers and encourage them to take action. By displaying ads to individuals who have already shown an interest in a brand or product, retargeting allows brands to stay top of mind and provide gentle reminders to these individuals to complete a purchase, sign up for a newsletter, or take some other desired action.

One way that retargeting can be particularly useful is in the realm of e-commerce. Many consumers today engage in so-called “window shopping” online, browsing products on various websites without necessarily making a purchase right away. Retargeting allows brands to re-engage these potential customers, reminding them of the items they viewed and encouraging them to come back and make a purchase. This can be especially effective for capturing sales from individuals who may have been on the fence about a purchase or who may have simply gotten distracted and forgotten about their initial interest in a product.

But retargeting isn’t just for e-commerce brands. Service-based businesses can also benefit from this advertising strategy. For example, a real estate agency could use retargeting to reach individuals who have visited their website to search for properties but haven’t yet contacted an agent. By serving these individuals targeted ads highlighting the agency’s expertise and offerings, they can gently nudge them towards taking the next step in the buying or selling process.

Of course, as with any marketing tactic, retargeting is not without its potential pitfalls. When done poorly, retargeting can come off as overly aggressive or annoying to consumers, potentially alienating them from a brand rather than attracting them. It’s important for brands to carefully manage their retargeting campaigns, ensuring that they are not bombarding individuals with ads or serving irrelevant content to them. By personalizing the retargeting experience and providing value to consumers through helpful and relevant ads, brands can increase the likelihood of converting these individuals into customers.

Overall, retargeting can be a highly useful tool for brands looking to reconnect with potential customers and drive conversions. By leveraging the data available to them about individuals’ online behaviors, brands can create targeted and personalized ads that are more likely to resonate with consumers and drive them towards making a purchase. As long as brands approach retargeting with a thoughtful and strategic mindset, it can be a valuable addition to their marketing arsenal.

In Conclusion

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We tried our best to provide all the Retargeting statistics on this page. Please comment below and share your opinion if we missed any Retargeting statistics.

Retargeting Statistics 2024 – Everything You Need to Know