Rewards and Incentives Statistics 2024 - Everything You Need to Know

Are you looking to add Rewards and Incentives to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Rewards and Incentives statistics of 2024.

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On this page, you’ll learn about the following:

Best Rewards and Incentives Statistics

Best Rewards and Incentives Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 819 Rewards and Incentives Statistics on this page 🙂

Rewards and Incentives Benefits Statistics

78% of hotel guests think immediate benefits are more appealing than accumulating points 75% of hotel guests think a loyalty program that can be used at a range of brands is appealing. ^[0]
A brand’s business value has a 21.4% impact on perceived benefits, while personal value has a 42.6% impact. ^[0]
66% of consumers modify their brand spend to maximize loyalty benefits. ^[1]

Rewards and Incentives Usage Statistics

For example, 54% of consumers have increased usage of contactless payment with 87% likely to sustain their increased level of usage. ^[0]

Rewards and Incentives Market Statistics

Companies with strong loyalty marketing programsgrow revenues 2.5 times fasterthan their competitors andgenerate 100 400% higher returnsto shareholders. ^[2]
Email marketing platforms are ranked as the most used technology for customer engagement by companies at 79%. ^[0]
Emailmarketingplatformsarerankedasthemostusedtechnologyforcustomerengagementbycompaniesat79%. ^[0]
73% of B2B marketers reported they measure the impact of customer engagement activities by the increase in sales. ^[0]
73%ofB2Bmarketersreportedtheymeasuretheimpactofcustomerengagementactivitiesbytheincreaseinsales. ^[0]
86% of companies that achieved higher return on investment themselves said that personalization activities accounted for 21% or more of their marketing budgets. ^[0]
78% of consumers don’t think brands should be using personal data to market products to them, yet 75% agree that if a brand understands them at a personal level they are likely to be more loyal. ^[0]
The subscription e commerce market has grown by more than 100% a year over the past five years. ^[0]
44% of US marketing executives said customer retention was a customer related metric they expected to increase in the next 12 months. ^[0]
About 80% of businesses still rely on email marketing to assist with maintaining their client retention rate. ^[3]
It is no surprise then that over 78% of people surveyed believed that brands should not be able to use their personal data to market different things to them. ^[3]
Almost two thirds of buyers surveyed could not even recall the last time a brand exceeded their expectations, while a staggering 87% of marketers believed they deliver an engaging customer experience. ^[3]
Fill out this short questionnaire Revenues for businesses that prioritize customer service rise 4 8% above their market. ^[3]
69% of US marketers believe technology has made it harder for them to offer customers personalized experiences. ^[3]

Rewards and Incentives Latest Statistics

According to almost 90% of organizations have a formal reward and recognition program in place. ^[4]
It seems that although many organizations have a reward program in place, the same report found that only 37% of organizations agree that their rewards programs consider multiple generations in the workforce. ^[4]
Despite that the trend seems to suggest reward programs are commonplace, a more concerning 41% of employees say their employers effectively reward employees for their great work. ^[4]
Matters are only made worse as a Globoforce 14% of organizations provide managers with the necessary tools for rewards and recognition. ^[4]
A 88% of employees agree that it’s important that employers reward employees for great work. ^[4]
The truth is 65% of employees actually prefer non. ^[4]
An Incentive 47% of employees want to receive a personalized reward spontaneously. ^[4]
The same survey found that 38% of employees want to receive rewards in exchange for good work. ^[4]
65% of employees surveyed strongly agree that both travel and merchandise awards are remembered longer than cash payments. ^[4]
Another often cited study from the Journal of Personality & Social Psychology showed a simple expression of thanks by someone in authority led people to be 50% more productive. ^[4]
93% of employees say they’re more likely to stay with an empathetic employer. ^[4]
Most organizations (86%). ^[5]
70% of those organizations offer between 3 and 6 different programs. ^[5]
89% of employers assume that their employees leave for more money elsewhere, but only 12% of employees actually earn more from their next company. ^[5]
90% of business leaders believe that an engagement strategy could positively impact their business, yet only 25% of them actually have a strategy in place. ^[5]
More than 4 out of 10 (42%). ^[5]
51% of sales talent and 52% of employees are already participating in some sort of program where they work. ^[5]
39% of employees feel underappreciated at work, with 77% reporting that they would work harder if they felt better recognized. ^[5]
And for retaining talent According to a recent CareerBuilder/USA Today survey, 56% of HR managers are worried that their top talent will leave for another job within the year. ^[5]
75% of people who willingly leave their jobs don’t quit their jobs, they quit their bosses. ^[5]
The presence of a corporate incentive program motivated 66% of employees to stay at their job. ^[5]
Organizations that offer at least one recognition program and that have a low turnover rate (0% 5%). ^[5]
A 5% increase in employee retention can generate a 25% to 85% increase in profitability. ^[5]
For example 41% of customers are loyal to a brand or company because they consistently notice a positive employee attitude, while 68% of customers defect from a brand or company because of negative employee attitude. ^[5]
Only 40% of employees are well informed of their company’s goals, strategy, and tactics. ^[5]
If you look at Fortune’s “Best 100 Companies to Work For,” these organizations have averaged an amazing 200.6% return over the past decade. ^[5]
Organizations with higher than average levels of employee engagement realized 27% higher profits, 50% higher sales, 50% higher customer loyalty levels, and 38% above. ^[5]
Companies using incentive programs reported a 79% success rate in achieving their established goals when the correct reward was offered. ^[5]
Properly structured incentive programs can increase employee performance by as much as 44%. ^[5]
70% of Forbes Global 2000 companies use gamification to boost retention, engagement, and revenues. ^[5]
In the case of incentive programs having a significant impact on attracting and retaining talent, remember that just a mere 5% increase in employee retention can result in a 25 85% boost in profits. ^[5]
What incentives and rewards are in situ to move 70% of researchers toward reducing waste and increasing value?. ^[6]
Focusing on the 70% is likely a reasonable starting point. ^[6]
Although there maybe circumstances when a systematic review is not possible , stating this in the rationale for a trial is likely to satisfy most reasonable grant peer reviewers. ^[6]
It is likely that the avalanche of COVID 19 publications made outdatedness more extreme. ^[6]
Recent results from a German investigation suggest that across all 36 medical centers, the average publication bias is 60%. ^[6]
Presumably the 60% publication bias reported from German medical centers reflects missed opportunities to know and act upon such problems. ^[6]
According to this sales incentive statistic, the most successful companies already know this 90% of top performing companies utilize incentive programs to reward their sales associates. ^[7]
When asked how they wanted to be recognized,up to 50% of sales repsprefer reward experiences that focus solely on being presented an award. ^[7]
Companies utilizing an incentive program reported a 79% success rate in achieving their established goals when the correct reward was offered. ^[7]
Our fourth and final sales incentive statistic emphasizes the importance of having a personalized, in depth sales incentive plan Properly structured incentive programs can increase employee performance by 44%. ^[7]
New study proves that properly constructed incentive programs can increase performance by as much as 44 percent. ^[8]
Now, a ground breaking study proves that incentive programs can boost performance by anywhere from 25 to 44 percent, but only if conducted in ways that address all issues related to performance and human motivation. ^[8]
If selected, implemented, and monitored correctly, incentive programs— with awards in the form of money or tangible awards—increase performance by an average of 22 percent. ^[8]
Team incentives can increase performance by as much as 44 percent. ^[8]
When programs are first offered for completing a task, a 15 percent increase in performance occurs. ^[8]
Asked to persist toward a goal, people increase their performance by 27 percent when motivated by incentive programs. ^[8]
When incentive programs are used to encourage “thinking smarter,” performance increases by 26 percent. ^[8]
The study found that incentive programs that run for a year or more produced an average 44 percent performance increase, while programs running six months or less showed a 30 percent increase. ^[8]
Programs of a week or less yielded a 20 percent boost. ^[8]
Nonetheless, 98 percent of survey participants complained about their implementation. ^[8]
Members of top performing loyalty programs are77% more likelyto choose your brand over the competition. ^[2]
20% of your current customers will make up80% of your company’s future revenue. ^[2]
A 5% increase in customer retentionincreases profits by 25% to 95%. ^[2]
Integrating a loyalty program with your e commerce platform canincrease average order quantity by 319%. ^[2]
64% of companiessay their loyalty program is the best way to connect with customers. ^[2]
63% of Millennial and Gen Z shopperswill not commit to brand that doesn’t have a loyalty program. ^[2]
67% morethan their peers. ^[2]
71% of loyalty program memberssay that their membership is an important part of their relationship with the sponsoring brand. ^[2]
65% of businessesuse their loyalty program to attract new customers. ^[2]
57% of businesseslist building stronger emotional brand connections with customers as their primary goal 50%use their loyalty program to gain insight and data about their customers. ^[2]
49%use their program to increase word of mouth referrals. ^[2]
42% of companiesuse their customer loyalty program to cross sell products and services. ^[2]
31% of loyalty programsare designed to increase customer spend or increase e. ^[2]
23% of businessesuse their loyalty program to re. ^[2]
Over 57% of membersprefer to interact with their loyalty program on mobile devices. ^[2]
56% of membersprefer one loyalty program over another because of easeof use and accessibility. ^[2]
181% more companiesplan to incorporate elements ofgamificationinto their customer loyalty programs in the next 5 years. ^[2]
Loyalty program emails have up to a55% open rateand17% click through rate– two times and eight times higher than MailChimp benchmarks !. ^[2]
36% of customersprefergift cardanddebit cardprograms. ^[2]
Consumers are56% more likelyto join customer loyalty programs that offer tiered rewards and exclusive treatment for top customers. ^[2]
90% of business leaders believe that an engagement strategy could positively impact their business, yet only 25% of them actually have a strategy in place. ^[9]
Organizations with higher than average levels of employee engagement realized 27% higher profits, 50% higher sales, 50% higher customer loyalty levels, and 38% above. ^[9]
51% of sales talent and 52% of employees are already participating in an incentive program at work. ^[9]
39% of employees feel underappreciated at work, with 77% reporting they would work harder if they were more recognized. ^[9]
42% of employees consider rewards and recognition programs opportunities when seeking employment. ^[9]
A 5% increase in employee retention can generate a 25% to 85% increase in profitability. ^[9]
The presence of a corporate incentive program motivated 66% of employees to stay on their job. ^[9]
Organizations that offer at least one recognition program and have a low turnover rate (0 5%). ^[9]
41% of customers are loyal to a brand or company because they consistently notice a positive employee attitude, while 68% of customers deter from brands with negative employee attitudes. ^[9]
Companies that executed a formal employee engagement program reported a 64% greater increase in the level of employee engagement than those without one. ^[9]
Companies using incentive programs reported a 79% success rate in achieving their established goals when the correct reward was offered. ^[9]
Companies that actively engage workers profit more (an average 200.6% return). ^[9]
Well structured incentive programs can increase employee performance by as much as 44%. ^[9]
75% of consumers are more likely to purchase from brands whose apps allow them to transact quickly. ^[0]
An estimated 80% of customers in the developed world call phone based interactive voice response using a smartphone. ^[0]
By 2025, it’s predicted that proactive outbound interactions will overtake reactive inbound interactions. ^[0]
By 2025, it’s predicted that 40% of customer service organizations will become profit centers by becoming de facto leaders in digital customer engagement. ^[0]
By 2025, it’s predicted that 80% of customer service organizations will have abandoned native mobile apps in favor of messaging on third party social platforms. ^[0]
The probability of selling to an existing customer is 60 70%, while the probability of selling to a new prospect is 5% to 20%. ^[0]
44% of companies have a greater focus on acquisition vs. 16% that focus on retention. ^[0]
65% of a company’s business comes from existing customers. ^[0]
For most industries, the average customer retention rate is below 20%. ^[0]
Loyal customers spend 67% more than new customers. ^[0]
Only 40% of companies have an equal focus on acquisition and retention 89% of businesses see customer experience as a key factor in driving customer loyalty and retention. ^[0]
75% of consumers consider voice calls to be an effective form of customer service, 66% for chat, 58% for email and only 45% for messaging apps like Facebook Messenger. ^[0]
Preference for voice call customer service rebounded by 10% in 2020 to be preferred by 43% of consumers , compared to 34%of customers in 2019. ^[0]
In 2020, the most preferred method of contacting customer service was via voice call (43%), followed by chat (22%), email (14%), text (8%) and messaging app (7%). ^[0]
64% of customers expect tailored customer engagements based on past interactions. ^[0]
In 2020, 40% of consumers reported having ceased doing business with an organization because of poor customer service, this is down 13% from 2017. ^[0]
27% of people are willing to pay 10% more for exceptional customer service. ^[0]
72% of consumers are likely to rate or review a customer service experience, down 8% from 2018. ^[0]
Consumers are 2x more likely to rate or review a good customer service experience over a bad one. ^[0]
Nearly 9 out of 10 consumers professed loyalty to brands, with almost 25% saying they’re in fact more brand loyal this year versus last year. ^[0]
90.2%ofconsumersconsiderthemselvesequallyormorebrandloyalcomparedtoayearago. ^[0]
90.2%ofconsumersconsiderthemselvesequallyormorebrandloyalcomparedtoayearago61.08%ofconsumersareloyaltytobetween15brands,26.19%areloyaltobetween610brands,and5.68%areloyaltobetween11. ^[0]
61.08%ofconsumersareloyaltytobetween15brands,26.19%areloyaltobetween610brands,and5.68%areloyaltobetween11. ^[0]
When asked to define their brand loyalty, consumers overwhelmingly characterized it as repeat purchasing (67.8%), followed by love for the brand (39.5%) and then preferences despite price (37.7%). ^[0]
Whenaskedtodefinetheirbrandloyalty,consumersoverwhelminglycharacterizeditasrepeatpurchasing(67.8%),followedbyloveforthebrand(39.5%)andthenpreferencesdespiteprice(37.7%). ^[0]
Consumers that are loyal to a brand are more than willing to refer that brand (59%) to their friends and family, join their loyalty program (59%) and spend more (36%). ^[0]
Consumersthatareloyaltoabrandaremorethanwillingtoreferthatbrand(59%)totheirfriendsandfamily,jointheirloyaltyprogram(59%)andspendmore(36%). ^[0]
In 2020, 54% of consumers are shopping more cost consciously and are likely to continue doing so. ^[0]
During the pandemic, 29% of shoppers increased purchase of budget brands, 10% increased purchase of midrange brands and 42% decreased purchase of premium brands. ^[0]
Before considering themselves loyal, shoppers need to buy from the same company five or more times (37%), three times (33%), four times (17%), and two times (12.4%). ^[0]
41% of consumers are more likely to do their holiday shopping with brands they love. ^[0]
41% of consumers are more likely to do their holiday shopping with brands they love. ^[0]
15%ofconsumersaremorelikelytobuyfromabrandwhenshoppingforgiftsiftheyareapartoftheloyaltyprogram(Yotpo). ^[0]
15%ofconsumersaremorelikelytobuyfromabrandwhenshoppingforgiftsiftheyareapartoftheloyaltyprogram. ^[0]
95% of companies mention they engage with their customers through their website. ^[0]
95%ofcompaniesmentiontheyengagewiththeircustomersthroughtheirwebsite. ^[0]
Emailisrankedasthemosteffectchannelforengagementandleadnurturingbycompaniesat68%Emailisrankedasthemosteffectchannelforengagementandleadnurturingbycompaniesat68%. ^[0]
Email is ranked as an effective channel by companies for customer retention and loyalty at 71%. ^[0]
Emailisrankedasaneffectivechannelbycompaniesforcustomerretentionandloyaltyat71%. ^[0]
Personalization and relevance are ranked as the most important customer engagement related trend for businesses in the next five years by companies at 25%. ^[0]
77%ofbrandscoulddisappearandnoonewouldcare. ^[0]
More than 50% of consumers say their loyalty depends on the brand or product/service. ^[0]
26% of customers said they tend to feel more loyalty to brands vs. products. ^[0]
30% of Millennials say they feel loyal to brands. ^[0]
Brands trending well in customer loyalty include Airbnb, Netflix, Waze, Lyft and Nike 4 out of 5 people are more likely to engage with a brand that offers incentives. ^[0]
4outof5peoplearemorelikelytoengagewithabrandthatoffersincentives. ^[0]
66% of consumers said owning a company’s stock increases the likelihood of buying products from that company. ^[0]
66%ofconsumerssaidowningacompany’sstockincreasesthelikelihoodofbuyingproductsfromthatcompany. ^[0]
80% of shoppers said they grew to love a brand over time, 15% experienced love at first sight and 7% committed after a glowing recommendation from a trusted source. ^[0]
80%ofshopperssaidtheygrewtoloveabrandovertime,15%experiencedloveatfirstsightand7%committedafteraglowingrecommendationfromatrustedsource. ^[0]
46% of consumers have used social to “call out” brands. ^[0]
60% of consumers “call out” brands because of dishonesty, 59% because of bad customer service, and 57% because of rudeness in person. ^[0]
70% of consumers who call out brands on social media want to raise awareness among other consumers, 55% want an apology/solution. ^[0]
65% of consumers who see a complaint about a brand on social would think twice before buying from them again, but want to do their own research first. ^[0]
, reviews (57%), word of mouth (46%), great shopping/buying experience (37%), loyalty perks/rewards (35%), ads (15%) and influencer endorsement (4%). ^[0]
82% of U.S. adults are loyal to brands and 84% are loyal to retailers. ^[0]
51% of 1821 year olds said they would like to try out different items even when they know there’s one they like . ^[0]
67% of Gen X and 75% of boomers said that when they find a product they like, they buy it over and over again. ^[0]
Boomers said they stopped buying from a brand because the quality of products or services went down (24%), prices went up (17%) and some had customer service issues (14%). ^[0]
Younger consumers were more likely to stop buying from a brand because of quality (32%), price (19%) and customer service issues (19%). ^[0]
56% of U.S. internet users have some brand preferences that they will look at first, but will usually consider alternatives. ^[0]
29% of U.S. internet users that make $100K+ tend to be loyal to specific brands and largely buy from them repeatedly vs. 18% of those that make $50K $100K and 18% of those that make under $50K. ^[0]
59% of U.S. internet users that make $100K+ have some brand preferences that they will look at first, but will usually consider alternatives vs. 64% of those that make $50K $100K and 52% of those that make less than $50K. ^[0]
When making purchase decisions, 66% of consumers rely on customer ratings and reviews and technical product data (55%). ^[0]
59% of shoppers said useful and relevant search and navigation results were important for engagement. ^[0]
53% of consumers rated quality as the most important factor when making purchases compared to price (38%). ^[0]
When asked to associate a variety of terms with the brands they are loyal to, Millennials were most likely to associate well priced given the quality (85%), reliable (81%) and high quality (80%). ^[0]
62% of affluent consumers ranked quality as the most important factor. ^[0]
19% of customers said they only give a brand one chance to fail before they leave. ^[0]
Nearly 50% of customers say they’ve left a brand to which they were loyal to go to a competitor that is better at meeting their needs. ^[0]
Prices would have to be at least 10% lower to get millennials to switch from one major retailer to a competitor. ^[0]
52% of millennials said they’d switch from one major retailer to another for discounts of 15% or more and 7% wouldn’t switch. ^[0]
76% of consumers that have aligned with a brand are likely to change their mind. ^[0]
30% of US consumers change brand often just for the sake of variety and novelty. ^[0]
6.5% of millennials considered themselves brand loyal, and those who prefer personalized communications have a 28% higher brand loyalty than those who do not. ^[0]
54% of U.S. consumers have switched providers in the past year. ^[0]
13% of customers are loyalists, who don’t shop around. ^[0]
29% of customers shop around, but ultimately repurchase from the same brand. ^[0]
58% of customers switch to a different brand. ^[0]
91% of consumers suggest that omnichannel experiences are either important or critical, with 29% suggesting that companies should be where I want, when I want, ready to share and communicate how I expect. ^[0]
91%ofconsumerssuggestthatomnichannelexperiencesareeitherimportantorcritical,with29%suggestingthatcompaniesshouldbewhereIwant,whenIwant,readytoshareandcommunicatehowIexpect. ^[0]
77% of consumers crave free products. ^[0]
75% of consumers expect discounts/offers. ^[0]
66% of consumers want free samples and 57% want free services. ^[0]
85%ofloyaltyprogrammemberswhohaveredeemedwiththeirmobilephonesaytheirexperiencewasimprovedbythattechnology. ^[0]
59% of U.S. shoppers have told someone about a negative experience they’ve had with a company. ^[0]
59%ofU.S.shoppershavetoldsomeoneaboutanegativeexperiencethey’vehadwithacompany. ^[0]
68%ofU.S.shoppershaverecommendedacompanytosomeonebasedonagoodexperience68%ofU.S.shoppershaverecommendedacompanytosomeonebasedonagoodexperience. ^[0]
76% of executives say improving customer experience is a high or critical priority. ^[0]
76%ofexecutivessayimprovingcustomerexperienceisahighorcriticalpriority. ^[0]
67% of customers say their standard for good experiences is higher than they’ve ever been. ^[0]
67%ofcustomerssaytheirstandardforgoodexperiencesishigherthanthey’veeverbeen. ^[0]
76% of customers say they expect companies to understand their needs and expectations. ^[0]
76%ofcustomerssaytheyexpectcompaniestounderstandtheirneedsandexpectations. ^[0]
An estimated $1.6 trillion is lost every year in the U.S. as a result of poor customer service. ^[0]
67% of customers say they will pay more for a great experience. ^[0]
67%ofcustomerssaytheywillpaymoreforagreatexperience. ^[0]
56% of consumers say the overall enjoyment of the purchase experience is important in their decision to buy a product or service. ^[0]
53% of consumers said they would be more likely to consider brands that are transparent on social media for their next purchase, while a lack of transparency might lead 86% to purchase from a competitor. ^[0]
One third of consumers would purchase more from brands if their CEO demonstrates transparency on social media, and 63% said CEOs with their own profiles are better representations of companies. ^[0]
66% of consumers agree that COVID 19 has strengthened the need for greater business involvement in improving social and environmental outcomes. ^[0]
50% of Americans strongly agree that companies need to have a core set of values and morals built into their business model, and 42% strongly agree that companies have the power to influence social change. ^[0]
33% of Americans say it is very appropriate for companies to take a stance or act on political or social issues. ^[0]
37% of consumers plan to spend more on American made products in the 2020 holiday season, up 6 points from the previous year. ^[0]
54% of teenagers age 16 19 say they have deliberately purchased or stopped using a brand because of its ethics 63% of teens are more likely to purchase from brands that support causes or charities that are important to them. ^[0]
Teens are more likely than adults (57% vs. 49%). ^[0]
81% of teens cited quality and 80% cited value as the most important factors for purchase. ^[0]
Secondary factors teens cited for purchase were whether brands ethically make their products (43%), don’t test on animals (42%) and are environmentally friendly (34%). ^[0]
37% of U.S. consumers show loyalty to brands that actively support shared causes, such as charities or public campaigns. ^[0]
Two thirds of Gen Z consumers said their impression of a brand is positively impacted by its association with a social cause, and 58% report such an association could spur a purchase. ^[0]
12% of Gen Z consumers have a topof mind association between brands they know and a social cause. ^[0]
79% of Gen Z would engage with a brand that could help them make a difference. ^[0]
39% of U.S. consumers feel loyal to brands that connect them with other providers, giving them the ability to exchange loyalty points or rewards. ^[0]
39%ofU.S.consumersfeelloyaltobrandsthatconnectthemwithotherproviders,givingthemtheabilitytoexchangeloyaltypointsorrewards. ^[0]
Less than 8% of customers claimed rewards were not at all important to their purchasing decisions. ^[0]
Lessthan8%ofcustomersclaimedrewardswerenotatallimportanttotheirpurchasingdecisions. ^[0]
42% of consumers said incentives sometimes sway consumers to choose one brand over another, even if they’re loyal to the brand without rewards. ^[0]
45% of consumers made 13 purchases because of incentives in the past year, 22% made 46 purchases, 14% made no purchases, 10% made 10 or more purchases, and 9% made 7. ^[0]
45%ofconsumersmade13purchasesbecauseofincentivesinthepastyear,22%made46purchases,14%madenopurchases,10%made10ormorepurchases,and9%made7. ^[0]
About 45% of consumers said digital prepaid cards were their preferred way to receive rewards. ^[0]
About45%ofconsumerssaiddigitalprepaidcardsweretheirpreferredwaytoreceiverewards. ^[0]
Consumers’topfrustrationswiththerewardsexperienceincludelongwaitforreward(46%),usererrors(34%),confusingredemptionprocess(34%),andtrackingpoints(27%). ^[0]
Consumers’topfrustrationswiththerewardsexperienceincludelongwaitforreward(46%),usererrors(34%),confusingredemptionprocess(34%),andtrackingpoints(27%). ^[0]
75% of customers said they were likely to make another purchase after receiving an incentive. ^[0]
75%ofcustomerssaidtheywerelikelytomakeanotherpurchaseafterreceivinganincentive. ^[0]
After receiving a reward, consumers are likely to perform the following actions over 75% made another purchase, over 50% discuss their experience with others, over 35% leave a positive review, and over 15% share their experience on social media. ^[0]
Afterreceivingareward,consumersarelikelytoperformthefollowingactionsover75%madeanotherpurchase,over50%discusstheirexperiencewithothers,over35%leaveapositivereview,andover15%sharetheirexperienceonsocialmedia. ^[0]
26% of U.S. consumers think brands should do everything possible to earn their loyalty 55% of U.S. consumers express loyalty by recommending the brands and companies they love to family friends. ^[0]
43% of U.S. consumers spend more with the brands and companies they are loyal to. ^[0]
23% of U.S. consumers feel loyal to organizations that partner with social influencers 40% of consumers chose “satisfaction” to describe their experience with brands to which they are loyal. ^[0]
Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years compared to the median growth rate of 86%. ^[0]
87% of retailers say taking a stand on social issues is worth the risk and 83% believe not taking a stand can negatively affect their bottom line 61% of consumers will recommend brands that align with their social values. ^[0]
65% of consumers based purchased decisions on the words, values and actions of company leaders. ^[0]
Consumers are drawn to brands that are committed to using good quality ingredients (76%), treat employees well (65%) and are focused on reducing plastics and improving the environment (62%). ^[0]
52% of Millennials, 48% of Gen X and 35% of Baby Boomers feel it’s important that their values align with the brands they like. ^[0]
A brand’s alignment with personal values is important to 52% of millennials, 48% of Gen X and 35% of baby boomers 44% of all consumers say they want retailers they shop at to share their values. ^[0]
66% of baby boomers, 50% of Gen X and 33% of millennials consider “American made” products to be a positive contributor to a brand’s perception. ^[0]
68% of Baby Boomers, 54% of Millennials and 59% of Gen X indicate products are equally as important as the brand’s values to their perception of the brand 35% of Millennials and. ^[0]
24% of Gen X say brands being overly political is important to their perception of the brand, while 56% of Baby Boomers say it is not important to their perception. ^[0]
51%ofcustomerssaythatbrandvaluesaffecttheirpurchasingdecisions51%ofcustomerssaythatbrandvaluesaffecttheirpurchasingdecisions. ^[0]
35% of customers are more likely to buy from a brand if it demonstrates that its values align with their own. ^[0]
35%ofcustomersaremorelikelytobuyfromabrandifitdemonstratesthatitsvaluesalignwiththeirown89%ofAmericanconsumerssaytheyareloyaltobrandsthatsharetheirvalues(Wunderman). ^[0]
89%ofAmericanconsumerssaytheyareloyaltobrandsthatsharetheirvalues. ^[0]
Existing customers are 50% more likely to try new products, and spend 31% more than new customers. ^[0]
Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 years vs. 3.4 years, and will recommend brands at a much higher rate (71% vs. 45%). ^[0]
The best ways to engage consumers areSurprise offers or gifts for being a customer (61%)More convenient shopping process (50%)Solving a problem or question . ^[0]
45%)Recommending products based on needs (27%)Keeping customers upto date on the latest news and products (23%)Welcoming customers when they visit (20%)Engaging customers on social media (9%). ^[0]
Surprise offers or gifts for being a customer (61%). ^[0]
Solving a problem or question (45%). ^[0]
Recommending products based on needs (27%) Keeping customers upto date on the latest news and products (23%). ^[0]
Welcoming customers when they visit (20%). ^[0]
Engaging customers on social media (9%). ^[0]
82% of consumers with high emotional engagement would always buy the brand they are loyal to when making purchase decisions vs 38% of consumers with low emotional engagement. ^[0]
A strong emotional engagement with the consumer could help boost annual revenues by 5%. ^[0]
81% of emotionally connected consumers will not only promote the brand among their family and friends, but they will also spend more. ^[0]
70% of consumers with a high emotional engagement spend up to twice as much. ^[0]
86% of emotionally engaged consumers want brands to be engaged and reciprocate their loyalty in two. ^[0]
81% of emotionally engaged consumers enjoy giving back to a brand. ^[0]
63% of Gen Z and Millennials agree they have many choices of where to shop, so a brand must show them loyalty to earn their business. ^[0]
76% of Gen Z and Millennials only give brands two to three chances before they stop shopping them. ^[0]
69% of millennials indicate they always or often choose the same brand when making a major purchase vs 58% of Gen Xers and 56% of Boomers. ^[0]
Millennials are more likely than any other generation to say their loyalty to a brand has influenced their most recent purchase (70%). ^[0]
Millennials are more likely than other generations to remain loyal to a brand because of its loyalty rewards (22%) and its company reputation or philosophy (15%). ^[0]
15% of Millennials say points influenced their most recent purchase. ^[0]
85% of Gen X consumers report that discounts influenced their last purchase. ^[0]
Baby boomers led the generations when it comes to factors that drive brand loyalty Price (62%), Convenience (30%) and Product Variety (21%). ^[0]
54% of consumers defined brand loyalty as a positive attitude between brand and customer, driving repeat purchase. ^[0]
77% of consumers and 60% of millennials say they’ve held relationships with specific brands for 10+ years. ^[0]
77%ofconsumersand60%ofmillennialssaythey’veheldrelationshipswithspecificbrandsfor10+years. ^[0]
61% of loyal customers go out of their way to buy from specific brands and 60% will make more frequent purchases (70% for millennials). ^[0]
61%ofloyalcustomersgooutoftheirwaytobuyfromspecificbrandsand60%willmakemorefrequentpurchases(70%formillennials). ^[0]
75% of loyal customers will recommend a brand to friends and family. ^[0]
Consumer expectations for trust increased across all product and service categories and brands by an average of 250% yearover. ^[0]
42% of consumers distrust brands. ^[0]
37% of consumers trust brands less than they used to, compared to only 7% who trust brands more than they used to. ^[0]
71% of U.S. consumers worry about how brands collect and use their personal data, and 34% don’t trust tech companies with their digital privacy. ^[0]
71%ofU.S.consumersworryabouthowbrandscollectandusetheirpersonaldata,and34%don’ttrusttechcompanieswiththeirdigitalprivacy. ^[0]
Consumers prefer personalized rewards for their loyalty to a brand, with 68% indicating they would shop at a store offering them over one that did not. ^[0]
Consumers prefer personalized rewards for their loyalty to a brand, with 68% indicating they would shop at a store offering them over one. ^[0]
thatdidnot93%ofbusinesseswithadvancedpersonalizationstrategiesincreasedtheirrevenuelastyear(Monetate). ^[0]
93%ofbusinesseswithadvancedpersonalizationstrategiesincreasedtheirrevenuelastyear. ^[0]
77% of businesses that exceeded their revenue goals in 2018 have a documented personalization strategy, while 74% have a dedicated budget for it. ^[0]
70% of businesses said they were improving client experience because customers expect more personalization, while 60% simply want to improve customer loyalty. ^[0]
41% of U.S. consumers said they ditched a company because of poor personalization and lack of trust. ^[0]
63% of consumers expect personalization as a standard of service and believe they are recognized as an individual when sent special offers. ^[0]
34% of consumers said it was frustrating when they were sent an offer for a recently purchased item, offers that aren’t relevant (33%), or when a brand fails to recognize them as an existing customer (31%). ^[0]
claim that many brand loyalties Twice as many Millennials as Baby Boomers indicated they’d search for and even purchase a brand’s products online 70% of the time or more after learning there was no physical location near them. ^[0]
21% of Baby Boomers and 29% of Gen X indicated they’d search for and even purchase a brand’s products online after learning there was no physical location near them. ^[0]
Nearly 20% of shoppers would switch allegiance to a similar retailer with a physical location in their vicinity and another 40% would choose to shop at the retailer’s eCommerce site or travel to the next. ^[0]
41% of millennial shoppers would search for or purchase a retailer’s products online 70% of the time or more 50% of U.S. consumers said they switched companies they buy from this year because of poor customer experience. ^[0]
47% of consumers will abandon a brand if it repeatedly provides “poor, impersonal or frustrating” customer experiences. ^[0]
52% of consumers said exceptional customer experiences include a fast response time to problems/suggestions. ^[0]
32% of contact center employees believe that customer problems will only become increasingly difficult over the next two years, and 45% worry customers will expect even more from companies. ^[0]
47% of consumers said a great customer experience includes instant access to knowledgeable sales staff 24/7. ^[0]
74% of consumers think knowledgeable in store staff is important to their brand experience. ^[0]
47% of millennial women know their favorite brand’s origin story, 41% know who founded the brand and 40% follow the founder or someone affiliated with their top brands on social media. ^[0]
76% of savvy millennial and gen x shoppers say an offer or discount is the largest factor in their purchase decisions. ^[0]
76%ofsavvymillennialandgenxshopperssayanofferordiscountisthelargestfactorintheirpurchasedecisions. ^[0]
42% of U.S. consumers said they visit stores because of in. ^[0]
42%ofU.S.consumerssaidtheyvisitstoresbecauseofin. ^[0]
26% of U.S. shoppers said they visited a store after receiving an online offer that was delivered via ads or email. ^[0]
26%ofU.S.shopperssaidtheyvisitedastoreafterreceivinganonlineofferthatwasdeliveredviaadsoremail. ^[0]
73%ofshoppersareopentotakingachanceoncompaniesthey’veheardpositivethingsaboutbuthaven’tyettried73%ofshoppersareopentotakingachanceoncompaniesthey’veheardpositivethingsaboutbuthaven’tyettried. ^[0]
93% of U.S. shoppers cite discounts and offers as important factors when deciding whether or not to purchase from a retailer or brand. ^[0]
93%ofU.S.shopperscitediscountsandoffersasimportantfactorswhendecidingwhetherornottopurchasefromaretailerorbrand. ^[0]
60% of U.S. shoppers say they always take and use in store coupons when they’re available. ^[0]
53%ofU.S.shoppersclipcouponsathomeandusetheminstore53%ofU.S.shoppersclipcouponsathomeandusethemin. ^[0]
45% of U.S. shoppers print out coupons from the internet and use them in. ^[0]
45%ofU.S.shoppersprintoutcouponsfromtheinternetandusethemin. ^[0]
49% of consumers say their purchasing decisions are influenced by friends’ social media posts followed by a brand or retailer they follow on social media (30%). ^[0]
49%ofconsumerssaytheirpurchasingdecisionsareinfluencedbyfriends’socialmediapostsfollowedbyabrandorretailertheyfollowonsocialmedia(30%). ^[0]
59% of consumers have at least considered purchasing a product after seeing a post about it from a social media influencer. ^[0]
26% of consumers say their purchasing decisions are impacted by social media influencers, and 24% put the same level of trust in friends and influencers when it comes to product opinions. ^[0]
81% of Americans say finding a great deal or offer is on their mind throughout the entire shopping journey. ^[0]
77% of shoppers say discounts can influence where they shop, and 48% say they can speed up the decision. ^[0]
65% of consumers said a great offer is more important to them than customer service and 48% would avoid brands that don’t offer discounts. ^[0]
80% of consumers feel encouraged to make a first time purchase with a brand that is new to them if they found an offer or discount. ^[0]
94% of consumers said they search for special offers when shopping online and. ^[0]
48% said they search for deals before they start shopping and often decide what to buy based on the offers they find. ^[0]
93% of consumers agreed they’d choose to shop with an online retailer again if offered good discounts. ^[0]
53% of consumers always look for sales or promos before buying online, nearly 70% said they couldn’t complete a purchase without first searching for a deal and 88% will try a new retailer or brand because they’ve found an offer. ^[0]
57% of millennial women say that their purchase decisions are driven by a brand’s values and stance on issues that are important to them. ^[0]
Comments, customer ratings and reviews influence purchase decision for 84% of millennial women, and 62% report trying a brand based on recommendations from an influencer. ^[0]
81% of millennial women think brands are designing products with their needs in mind, and 70% think brands listen and respond to their needs. ^[0]
The top 60% of millennial women spenders are 19% more likely to spend during a specific time frame and will spend 25% more than other segments of the U.S. population with the same spend rankings. ^[0]
75% of consumers believe that personalized offers from retailers are different than relevant offers. ^[0]
67% of savvy millennial and gen x shoppers reported they would give retailers and brands more information about themselves to gain access to a more personalized shopping experience, and 53% admitted it would help that seller earn their loyalty. ^[0]
67% of savvy millennial and gen x shoppers say they enjoy personalized email reminders from brands and retailers that highlight previously viewed products, and may also contain personalized offers. ^[0]
Once a provider loses a customer, 68% of consumers will not go back. ^[0]
80% of switchers feel the company could have done something to retain them. ^[0]
57% of consumers listed “having a negative review unaddressed while continuing to receive offers for similar products” as the top reason they would break up with a brand. ^[0]
24 percent of consumers have either stopped doing business or done less business with a company after it was breached. ^[0]
42 percent of consumers wouldn’t share sensitive data with a business for any reason. ^[0]
When it comes to brand loyalty, 40% of consumers think a brand’s trustworthiness is most important and. ^[0]
31% say it’s the brand’s commitment to protecting their data and 30% believe customer service matters most 53% of consumers listed a company falling victim to a data breach as a reason for breaking up with a brand. ^[0]
83% of consumers will stop spending with a business for several months in the immediate aftermath of a security breach or a hack, and 21% will never return to a brand or business post. ^[0]
42% of consumers listed not providing live/real time customer service support as a reason for breaking up with a brand. ^[0]
74% of consumers said they are more loyal to a business that provides them with the option to speak to a human, than those that only support customer service through digital or self. ^[0]
43% of consumers would think about taking their business to a competitor if they were not given the option to speak with a human. ^[0]
56% of high income consumers feel less loyal to brands now than they previously did. ^[0]
62% of high income consumers said that feeling like they had a personal relationship with a brand was a factor in loyalty. ^[0]
95% of customers are looking for some degree of proactive communication from the companies with which they do business. ^[0]
When asked how their customer service measures up, 71% of business leaders think they provide better customer service than their competitors. ^[0]
Whenaskedhowtheircustomerservicemeasuresup,71%ofbusinessleadersthinktheyprovidebettercustomerservicethantheircompetitors63%ofcustomerssaythatorganizationsshouldmakegettingtoknowthembetteratoppriority(Loyalty360). ^[0]
63%ofcustomerssaythatorganizationsshouldmakegettingtoknowthembetteratoppriority. ^[0]
There’s a 24% gap in what customers think vs. businesses in how well they understand consumers. ^[0]
46% of customers will tell people they know if they’ve had a poor customer experience when making a purchase, and 44% will stop the purchase and seek a different provider. ^[0]
46%ofcustomerswilltellpeopletheyknowifthey’vehadapoorcustomerexperiencewhenmakingapurchase,and44%willstopthepurchaseandseekadifferentprovider. ^[0]
35%ofbusinessleadersbelievetheirorganizationlosescustomersallthetimeorregularlyduetopoorservice. ^[0]
33% of customers strongly agree customer service quality is a major determining factor of loyalty, 44% agree, 20% are neutral and 2% disagree. ^[0]
33%ofcustomersstronglyagreecustomerservicequalityisamajordeterminingfactorofloyalty,44%agree,20%areneutraland2%disagree. ^[0]
65% of consumers said the quality of customer service is a factor when deciding where to make their purchases. ^[0]
65%ofconsumerssaidthequalityofcustomerserviceisafactorwhendecidingwheretomaketheirpurchases. ^[0]
67% of consumers said good customer service encourages them to stay longer and/or spend more money. ^[0]
57% of people would pay more for an item or service if they know they will receive good customer service. ^[0]
73% of consumers said receiving good customer service from a retailer increases the likelihood they will spend more money than they had planned. ^[0]
Nearly 60% of consumers are more satisfied with customer service in store than online. ^[0]
62% of consumers ranked friendly and/or knowledgeable employees as the most important aspect of in store customer service, followed by the ability to easily find items (59%) and speed and ease of checkout (59%). ^[0]
55% of consumers believe the most important aspect of online customer service is speed of delivery services offered, followed by the ability to easily find items (49%) and flexibility of return/exchange policy (45%). ^[0]
47% of customers would take their business to a competitor within a day of experiencing poor customer service 79% of customers would take their business to a competitor within a week of experiencing poor customer service. ^[0]
50% of millennials said that positive customer service interactions with a brand are very important in contributing to their brand loyalty. ^[0]
74% of millennials said that poor customer service would make them less likely to purchase products from a brand they’re loyal to. ^[0]
37% of consumers who ended a business relationship did so because they were frustrated with the IVR. ^[0]
A third of consumers are disappointed with a brand because of perceived lack of attention, 16% are frustrated and 12% are distrustful. ^[0]
50% of consumers said they were willing to give a retailer a second and third chance, with 50% abandoning brand loyalty only after the same mistake was made more than twice. ^[0]
55% of millennials say that some type of reward card would keep them most engaged, compared to 47% of baby boomers 82% of millennials would be interested in redeeming loyalty points for a gift card or prepaid reward card. ^[0]
65% of millennials say they prefer digital rewards versus 45% of boomers. ^[0]
81% of Americans say businesses are meeting or exceeding their customer service expectations. ^[0]
40% of Americans say they feel businesses are increasing their focus and attention on service. ^[0]
Consumers spend up to 17% more with companies with excellent service. ^[0]
Millennials were willing to spend up to 21% more with companies for great service. ^[0]
84% of Millennials say businesses are meeting or exceeding expectations. ^[0]
74% of Millennials would switch to a different retailer if they had poor customer service. ^[0]
86% of Gen Xers and 85% of Baby Boomers would switch retailers immediately if customer service is poor. ^[0]
58% of Millennials say they will buy the same brand of products no matter what. ^[0]
55% of consumers said they use both digital and paper coupons 53% of consumers expressed a desire for all coupons to be digital. ^[0]
63% of consumers would increase the amount of coupons used while shopping if the offers were available online. ^[0]
52% of consumers state that a key influence on loyalty is knowing that retailers are acting sustainable, especially for grocery (56%) and fashion (52%). ^[0]
56% of Gen Z considers themselves to be socially conscious and more than 50% report knowing a brand is socially conscious influences their purchasing decisions. ^[0]
68% of Americans say exclusive offers are more important than traditional coupons that are available to everyone. ^[0]
More women than men would feel excited (51% vs. 42%) or special (40% vs. 31%). ^[0]
82% of Americans say being provided an exclusive offer would increase how often they shopped with a brand. ^[0]
91% of Americans would share an exclusive offer with their friends and family. ^[0]
would most prefer to be identified for an exclusive offer by opting in through an online form on a brand’s website 92% of Americans would be concerned with some part of the process around being verified for an exclusive offer. ^[0]
35% of consumers who have redeemed an exclusive offer admit they’ve done so when they knew they really didn’t qualify. ^[0]
Millennials are twice as likely as Gen X (48% vs. 23%) to have wrongfully redeemed an exclusive offer not meant for them, and nearly seven times as likely as boomers (7%). ^[0]
More exclusive offer eligible Americans than those who aren’t eligible (87% vs. 77%). ^[0]
More consumers who are eligible for an exclusive offer than non eligible (36% vs. 29%). ^[0]
83% of offer eligible Americans who say wrongful redemption would have a negative impact would lose trust in a brand, while many would shop elsewhere (53%) or persuade their friends and family to do so (37%). ^[0]
During the pandemic, 56% of consumers increased their shopping in closer neighborhood stores, and 30% of shoppers increased purchases with local brands. ^[0]
Retail footfall was down 12% July 2020 from January 2020 despite lifting restrictions. ^[0]
67% of consumers agree that companies will “build back better” by investing in longer tern, sustainable and fair solutions Nearly 70% of consumers agree their loyalty is more difficult for a retailer to maintain than ever before. ^[0]
Nearly70%ofconsumersagreetheirloyaltyismoredifficultforaretailertomaintainthaneverbefore. ^[0]
88%ofconsumersagreeretailerscoulddomoretoearntheirlongtermloyalty88%ofconsumersagreeretailerscoulddomoretoearntheirlong. ^[0]
42%ofconsumerswerefrustratedwiththeirmostrecentshoppingexperience42%ofconsumerswerefrustratedwiththeirmostrecentshoppingexperience. ^[0]
47% of frustrated consumers would avoid doing business with the retailer or consumer goods brand. ^[0]
Frustrated consumers (62%) were far more likely than satisfied consumers (36%). ^[0]
More than 55% of shoppers say they used online video while actually shopping in a store. ^[0]
54% of retailers will accommodate customers through more than one channel in 2020; 48% will use location data to engage customers; and 45% will invest in real time data for clienteling initiatives. ^[0]
54%ofretailerswillaccommodatecustomersthroughmorethanonechannelin2020;48%willuselocationdatatoengagecustomers;and45%willinvestinreal. ^[0]
45% of millennials acknowledge they’re less loyal to retailers than a year ago. ^[0]
63% of retail shoppers want instant rewards and discounts, 52% want surprise rewards and 39% want personalized rewards. ^[0]
63% of CPG customers list instant rewards as what they want. ^[0]
63%ofCPGcustomerslistinstantrewardsaswhattheywant. ^[0]
37% of customers prefer to consistently shop with the same retailer, up from 35% in 2018. ^[0]
37%ofcustomersprefertoconsistentlyshopwiththesameretailer,upfrom35%in2018. ^[0]
63%ofconsumersarelikelytostopvisitingabrickandmortarretaileriftheyhaveanunsatisfactoryshoppingexperience63%ofconsumersarelikelytostopvisitingabrickand. ^[0]
77% of consumers name convenience as an important reason they remain loyal to a brand. ^[0]
76% of consumers name an easy payment process as an important reason they remain loyal to a brand. ^[0]
57% of consumers name lower prices as an important reason they remain loyal to a brand. ^[0]
86% of consumers engage with a brand they are loyal to by recommending it to others 50% of non loyal consumers would engage with a brand by recommending it to others. ^[0]
65% of loyal consumers receive emails from their favorite brand or store about the latest deals and products vs. 39% of non. ^[0]
62% of loyal consumers watch for or take advantage of rebates from their favorite brand or store vs. 44% of non. ^[0]
44% of loyal consumers use their favorite store’s gift cards or egifts vs. 31% of non. ^[0]
42% of loyal consumers use targeted offers from their favorite store vs. 27% of non. ^[0]
59% of millennials use gift cards or egifts for brands or stores. ^[0]
they are loyal to vs. 43% of Gen Xers and 32% of Baby Boomers 55% of millennials signed up for the reward and/or loyalty program for a brand or store that they are loyal to vs. 41% of Gen Xers and 36% of Baby Boomers. ^[0]
55% of shoppers have abandoned shopping carts because the cost was too high and 32% say they have abandoned a shopping cart online because they found a discount with a different retailer. ^[0]
56% of shoppers say they changed or abandoned a purchase when they realized. ^[0]
87% of online shoppers said they would abandon their shopping carts during checkout if the process was too difficult 69% of shoppers said that if a shopping experience is poor, they will never shop with the same online store again. ^[0]
The top consumer gripe with shopping experience is related to delivery and returns 78% of shoppers would buy more in the long run if retailers have free returns. ^[0]
84% of shoppers will not come back to a brand if they have a poor returns experience. ^[0]
75% of shoppers said that easy returns are an essential factor in their choice of retailer. ^[0]
86% of shoppers said the option of free returns would make them loyal and more likely to keep coming back to a brand. ^[0]
84% of shoppers want to be able to choose whether to return an item in store or via post or pickup. ^[0]
31% of shoppers would be more likely to buy something online if they had the opportunity to pay for it after trying it at home. ^[0]
66% of shoppers say a free and easy returns policy is one of the top two aspects that would improve the experience, and 53% said a slow and expensive returns process would stop them from shopping with a retailer again. ^[0]
54% of consumers rate their overall in store shopping experiences as emotionally satisfying 94% of shoppers say a store associate’s help is important in feeling confident they are buying the right product. ^[0]
57% of shoppers say online promotions are important. ^[0]
70% of shoppers feel confident they are buying the right products when stores offer free, no. ^[0]
28% of consumers over 45 saying they would abandon their cart if they felt there were too many ads. ^[0]
54% of brickand mortar retailers have introduced loyalty programs and 24% plan to do so in the future in efforts to help them face online competition. ^[0]
40% of consumers say they are more likely to shop at a retailer again with whom they have a store card. ^[0]
When music is partnered with visuals and scent to create a branded in store atmosphere, 59% of U.S. consumers surveyed say they’re more likely to revisit. ^[0]
When music is partnered with visuals and scent to create a branded instore atmosphere, 72% of U.S. consumers surveyed, ages 18 24, say they’re more likely to revisit. ^[0]
68% of consumers expect loyalty points for spending time in store and repeat visits. ^[0]
67% of shoppers said they will purchase items from different stores or websites to get the lowest price, and 72% said they would be enticed by promotions or coupons to shop at a store they have not used in the last year. ^[0]
56% of gen z says a fun in store experience influences where they shop. ^[0]
79% of brand loyal consumers are influenced to buy a brand they wouldn’t typically have purchased due to coupon influence 69.3% of women are willing to recommend their favorite brands to friends based on how they felt toward them. ^[0]
26.8% of women changed brands within the last month. ^[0]
54% of consumers said they value staff who are knowledgeable about products and services; recognize past purchasing patterns and needs; and are aware of loyalty membership status. ^[0]
65% of Millennials appreciate staff armed with personalization info. ^[0]
21% of shoppers are more likely to purchase again from brands that do more to personalize their digital experience than those that do not, and 17% are more loyal. ^[0]
41% of shoppers are open to having retailers know their purchase history if they trust the brand. ^[0]
35% of shoppers feel comfortable sharing their purchase history if they have previously made a purchase from that retailer. ^[0]
52% of Americans said they would let a retailer know their purchase history in exchange for coupons or other promotional discounts. ^[0]
37% of retailers offer brickandmortar shoppers more personalized service as an incentive to identify themselves 22% of consumers prefer personalized service in exchange for surrendering their in. ^[0]
34% of consumers prefer specialized offers, 27% product incentives and 26% credit toward future purchases in exchange for identifying themselves in. ^[0]
79% of consumers said personalized service is an important factor in determining where to shop. ^[0]
34% of retailers are offering personalized rewards based on customer loyalty. ^[0]
54% of shoppers said they are open to sharing personal information and shopping preferences with retailers in order to receive personalized offers, compared to 51% last year, and 33% in 2014. ^[0]
21% of consumers want to gain loyalty points or rewards through their Christmas shopping. ^[0]
61% of consumers won’t complete an online purchase without free shipping and 64% said free shipping is the top reason they’re likely to spend more with a retailer. ^[0]
non transactional engagement also enjoy 48% more daily site visits, 13% long site visits, and a 5% lower bounce rate 82% of consumers who returned an item were repeat customers. ^[0]
68% of U.S. shoppers would be more inclined to shop on a merchant’s site that offered automated returns capability. ^[0]
96% of consumers would give a retailer repeat business based on a good returns experience. ^[0]
The biggest turn offs when buying with a retailer include paying for return shipping (69%), restocking fees (67%) and difficulty finding the return policy (33%). ^[0]
The top five sectors in which spend increases when a consumer is a member of the loyalty program are Gas with a +99% spend increase, Hotel +82%, Drug Store +63%, Movie Theatres +61% and Grocery +57%. ^[0]
76% of retailers plan to offer more deals and discounts in 2019 vs. 2018. ^[0]
76% of retailers plan to offer more deals and discounts in 2019 vs. 2018. ^[0]
55%ofretailerswillofferdeeperdiscountsthantheyusuallydobecauseoftheshortenedtimeframeforholidayshoppingthisyear(RetailMeNot). ^[0]
55%ofretailerswillofferdeeperdiscountsthantheyusuallydobecauseoftheshortenedtimeframeforholidayshoppingthisyear. ^[0]
54% of retailers will begin running deals earlier this year than they usually do because of the shortened time frame for holiday shopping this year. ^[0]
54%ofretailerswillbeginrunningdealsearlierthisyearthantheyusuallydobecauseoftheshortenedtimeframeforholidayshoppingthisyear. ^[0]
87% of consumers said they look for deals when they’re shopping for holiday gifts, and 71% said price is the biggest determining factor in the gifts they purchase. ^[0]
87%ofconsumerssaidtheylookfordealswhenthey’reshoppingforholidaygifts,and71%saidpriceisthebiggestdeterminingfactorinthegiftstheypurchase. ^[0]
51% of consumers said their top factor for why they purchase at a certain retailer is whether the retailer offers the best sales and offers throughout the holiday season. ^[0]
For 95% of retailers, deals and discounts do more to drive sales during the holidays vs. other times of the year. ^[0]
71% of shoppers want one savings destination for all of their discounts or offers. ^[0]
38% of shoppers say they use savings apps today, a 28% increase from 2014. ^[0]
51% of shoppers say they use savings websites today. ^[0]
81% of retailers will offer more deals this holiday season than they did last year and 71% plan deeper discounts. ^[0]
67% of consumers have abandoned a gift purchase during the holiday season due to slow deliver options (a 16% increase from last year). ^[0]
20% of consumers are likely to purchase from a retailer again after a negative delivery experience. ^[0]
80% of consumers feel it reflects poorly on the retailer if a gift arrives late and 74% feel it reflects poorly on the retailer if a gift arrives damaged. ^[0]
56% of Millennial parents use at least one groceryrelated app and manage their busy lives with a variety of mobile apps to find in store items, coupons, sales recipes or product review. ^[0]
26% of Gen Z chooses a retailer because of low product pricing and 23% based on how easy it is to find products. ^[0]
55% of Gen Z agrees that brick and mortar retailers offer the same quality rewards/loyalty programs as online retailers 52% of Gen Z consumers will transfer loyalty from one brand to another if the brand’s quality is not up to par. ^[0]
56% of consumers aren’t confident brands have their best interest in mind when they use, share or store personal data. ^[0]
79% of consumers will leave a brand. ^[0]
if their personal data is used without their knowledge 57% of Costco members also pay for Amazon Prime. ^[0]
43% of consumers said if an Amazon Go opened nearby, they would shop less at traditional c. ^[0]
66% of consumers said they saw “no evidence” that stores they visit regularly know them as a consumer. ^[0]
Single parents are most likely to have switched to ordering food online rather than onsite since the pandemic began (31%) followed by married parents (25%), single adults (18%) and married couples (12%). ^[0]
US households spent on average $4520 on digital food orders since the pandemic began, which is 42% of the average household. ^[0]
56% of married couples who order at table service restaurants do not use loyalty programs because they don’t believe one is available. ^[0]
Single parents are more likely to use restaurant loyalty programs than single people without kids (45% vs. 25%). ^[0]
37% of people reported a restaurant loyalty programs would encourage them to spend more on food orders, 40% of parents. ^[0]
39% of people would spend more on food orders if they could pay online, 44% of married parents 32% of people would spend more on food orders if they could place them via app,. ^[0]
37% of single parents 85% of consumers say a deal or discount influences where they choose to eat outside of their homes, and 81% say a deal would make them likely to switch restaurants they planned to dine at. ^[0]
79% of consumers would at least consider revisiting a restaurant where they had a poor experience if the restaurant offered a discount on their next meal. ^[0]
74%ofMillennialandGenerationZconsumersusewebsitesorappstosearchfordiscountsanddealsonfastfood,comparedto57%ofGenXersandBoomers. ^[0]
67% of Millennials and 56% of Gen Z are influenced by a restaurant’s content or deals, vs. 49% and 40% who are influenced by social posts from influencers. ^[0]
67%ofMillennialsand56%ofGenZareinfluencedbyarestaurant’scontentordeals,vs.49%and40%whoareinfluencedbysocialpostsfrominfluencers. ^[0]
38% of restaurant executives say that improving digital customer engagement and loyalty is firmly entrenched as their top tech objective for 2019. ^[0]
38%ofrestaurantexecutivessaythatimprovingdigitalcustomerengagementandloyaltyisfirmlyentrenchedastheirtoptechobjectivefor2019. ^[0]
65% of consumers are already members of one or more restaurant loyalty program. ^[0]
65%ofconsumersarealreadymembersofoneormorerestaurantloyaltyprogram. ^[0]
50% of restaurant operators believe guests would enroll in every loyalty program made available to them, but only 27% of consumers say they actually do, 23% rarely join and 49% only sign up to select relevant programs. ^[0]
47% of restaurant operators believe their loyalty program offerings are mostly relevant but only 27% of consumers share that opinion and. ^[0]
another 27% say offers are rarely relevant. ^[0]
44% of millennials and 44% of pre millennials say they are more loyal to restaurant brands than before. ^[0]
88% of consumers note redeeming loyalty points on new food recommendations based on purchase history as appealing 52% of consumers will recommend to others the restaurants they are most loyal to. ^[0]
38% of restaurant customers are most loyal to brands that they have a high opinion of. ^[0]
50% of customers say it’s important they can engage with new and exciting menu items from restaurants they are loyal to. ^[0]
36% of restaurant guests will typically stick to the brands they like rather than shop around. ^[0]
59% of customers choose a restaurant because of a competitive price/promotion 58% of customers would always shop around for different restaurants to eat at. ^[0]
62% of consumers prefer plastic swipe cards as their restaurant loyalty program medium 56% of Millennials wanted to use apps as the preferred medium for restaurant loyalty programs, and 50% of Gen Xers agreed. ^[0]
63% of consumers will continue to seek out the best app experiences even once stores reopen after the pandemic. ^[0]
71% of consumers have been purchasing more items online since the pandemic. ^[0]
67% of consumers did more than half of their shopping online during 2020, 14% did all shopping online. ^[0]
75% of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery. ^[0]
digital commerce saw 20% growth yoy, making it equal 15% of total revenue buy online pick up in store revenue increased. ^[0]
125% yoy trends predict that 30% of holiday shopping revenue will be from. ^[0]
e commerce trends predict 10% of mobile orders will come from social referral. ^[0]
50% of online shoppers say images helped them decide what to buy. ^[0]
53% of online shoppers say images inspire them to purchase. ^[0]
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. ^[0]
When asked how they’d most like to learn about a product or service, two thirds of people (66%). ^[0]
54% of consumers want to see more video content this year. ^[0]
The top reasons U.S. shoppers abandon a purchase online are because a retailer does not have a decent returns policy (36%) and the checkout process took too long (31%). ^[0]
61% of shoppers would stop purchasing from a retailer if it had flawed website functionality. ^[0]
51% of U.S. retailers plan to provide offers/discounts exclusively for mobile app users in 2018 to positively affect sales growth. ^[0]
76% of consumers download brand apps. ^[0]
69% of consumers who had a positive experience with a brand app would sign up for loyalty or rewards programs 30% of consumers who had a negative experience with a brand app would be less likely to recommend the brand. ^[0]
97% of millennials say they would actively engage with loyalty programs if they could access their rewards information from their smartphones. ^[0]
22% of millennials said offers and promotions on social media compel them to visit a website, compared to 29% of Gen X and 38% of baby boomers 28% of millennials want to access loyalty programs via a text link on their smartphone. ^[0]
Promotions are the #1 driver for consumers to use their mobile wallet 27% of consumers said they would adopt mobile wallet if it would make their life easier by organizing things like offers, loyalty cards or airline boarding. ^[0]
61% of consumers subscribe to mobile messaging because of incentives or coupons, combined with 55% who subscribe because of loyalty rewards points. ^[0]
57% of members want to engage with loyalty programs on a mobile device 31% of consumers (up 20% from last year). ^[0]
52% of loyalty program members don’t know if an app exists for their programs. ^[0]
More than six in ten U.S. smartphone users said they subscribe to mobile messages for deals and 55% said they do so for loyalty reward points. ^[0]
33% of U.S. smartphone owners unsubscribe to mobile messages because the deals and promotions they were getting weren’t good enough and. ^[0]
44% said they information wasn’t relevant to them. ^[0]
66% of 1824 year olds are more loyal to companies they follow through social media. ^[0]
74% of travelers say they will spend more time choosing a destination this year in 2021. ^[0]
(81%)Has always treated me well (80%) Is reliable or dependable (85% Has good customer service and is responsive to problems (84%) Protects customers’ data, privacy and security (83%). ^[0]
They have a good safety record (83%). ^[0]
They make me feel secure and safe (83%) Consistently delivers on what they promise (82%). ^[0]
Is a good value for the price (82%). ^[0]
Treats customers well , even in tough times (82%). ^[0]
They regularly clean and sanitize (81%). ^[0]
Has always treated me well (80%). ^[0]
(85%)They had a data breach and your personal information was compromised (85%)They are known for not being reliable (84%)They do not regularly clean or sanitize (84%). ^[0]
They mistreat passengers’ luggage or personal possessions (86%). ^[0]
You had a bad experience with them or their customer service (85%). ^[0]
They do not follow clear safety precautions (85%). ^[0]
They had a data breach and your personal information was compromised (85%). ^[0]
They are known for not being reliable (84%). ^[0]
They do not regularly clean or sanitize (84%). ^[0]
35% of millennials say they have lost trust in a travel or hospitality brand and, as a result, will never use that brand again. ^[0]
Business travelers (61%) and wealthier Americans (57%). ^[0]
This is higher than the average among adult travelers (44%). ^[0]
65% of US adults say they would stop purchasing from a travel brand if it did not follow safety precautions, 62% would stop purchasing if a company failed to regularly clean. ^[0]
47% of US adults say they tend to trust travel and hospitality companies by default, only losing trust if the company does something bad. ^[0]
32% of US adults say travel and hospitality companies have to earn their trust. ^[0]
57% of all US adults say trust is a major factor in deciding on travel brands. ^[0]
Trust is even more important to consumers who are members of airline and hotel rewards programs (64%) and business travelers (64%). ^[0]
82% of travelers say they enjoy travel loyalty programs, and 81% value the rewards they get. ^[0]
76% of travelers understand very well the value they get from air miles and hotel points, and. ^[0]
72% enjoy perks going beyond just discounts. ^[0]
72%enjoyperksgoingbeyondjustdiscounts. ^[0]
79%oftravelersmentionedloyaltyprogramsasamainreasonforchoosingspecificairlinesorhotelbrands79%oftravelersmentionedloyaltyprogramsasamainreasonforchoosingspecificairlinesorhotelbrands. ^[0]
27% of travelers often forget they signed up to a loyalty program, and 28% sometimes opt out because they get too many emails. ^[0]
27%oftravelersoftenforgettheysigneduptoaloyaltyprogram,and28%sometimesoptoutbecausetheygettoomanyemails. ^[0]
25% of travelers in the 15 24 age bracket are members of a loyalty program, compared to 43% in the 65+ age bracket. ^[0]
25%oftravelersinthe15. ^[0]
46%ofAmericanssubscribetoatleastoneloyaltyprogramintheUnitedStates. ^[0]
24%ofU.S.travelerswithanincomeofunder$20,000belongtoatravelloyaltyprogram24%ofU.S.travelerswithanincomeofunder$20,000belongtoatravelloyaltyprogram. ^[0]
35% of travelers agree that being a member of a loyalty program is still a factor for booking with a specific airline, and 26% say the same for hotels. ^[0]
35%oftravelersagreethatbeingamemberofaloyaltyprogramisstillafactorforbookingwithaspecificairline,and26%saythesameforhotels. ^[0]
Loyalty was fourth on the list of reasons for choosing travel brands (46%). ^[0]
54% of hotels believe their offers are mostly relevant while only 22% of guests believe those offers are mostly relevant and 39% feel those offers are rarely relevant. ^[0]
38% of millennials and 32% of pre millennials note they are more loyal to hotel brands than before. ^[0]
48% of people are likely to feature the hotel on social media in exchange for a reward 46% of hotel guests are likely to link social media activity to a rewards program with automatic rewards for posts. ^[0]
90% of guests note being able to accept or reject offers so that the hotel loyalty program can learn what products and offers are of most interest as appealing. ^[0]
33% of guests will recommend to others the hotels they are most loyal to. ^[0]
38% of hotel guests would submit a product review through YouTube in exchange for an offer/reward. ^[0]
41% of guests say it is important that they can engage with new and exciting features in hotels they are loyal to. ^[0]
30% of leisure travelers staying primarily for holiday reasons wished to book with a familiar brand vs. 82% of business guests. ^[0]
33% of consumers will typically stick to the hotel brands they like rather than shop around. ^[0]
55% of hotel guests would exchange personal details in exchange for a personalized offer or promotion 59% of guests would always shop around for different hotels to stay at. ^[0]
61% of hotel guests think a loyalty program based on experience than points based rewards would be appealing. ^[0]
69% of hotel guests think personalized offers based on their stated preferences are appealing. ^[0]
65% of hotel guests think a more personal service from the staff is appealing. ^[0]
65% of hotel guests think personalized offers based on purchase history are appealing. ^[0]
70% of hotel reward members have downloaded a hotel app. ^[0]
On average, business travelers consider three hotels before booking and 82% say loyalty programs matter when making that decision. ^[0]
90% of business travelers view rewards points and perks as a motivating factor in selecting a hotel, and 81% believe being a loyalty member results in better service. ^[0]
49% of business travelers use loyalty rewards on business travel and 43% use them during future leisure stays. ^[0]
84% of business travelers feel having a personalized guest experience is important. ^[0]
71% of business travelers have a loyalty membership, of those, 86% have filled out a custom loyalty profile with their preferences and 65% have different profiles for business and leisure trips. ^[0]
Top five rewards of loyalty membership include earning free nights (47%). ^[0]
room upgrades (46%), reward redemption flexibility (40%), express check in (38%) and service perks (30%). ^[0]
29% of men have used an airline rewards program in the last three months vs. 20% of women. ^[0]
91% of online travel agents report having a loyalty program, but only 9% have at least half of their users signed up as members and 59% report their program has signed up less than a quarter of their customers. ^[0]
62% of business travelers signed up for a hotel’s loyalty plan vs 54% of leisure travelers. ^[0]
60% of business travelers signed up for an airline loyalty program vs 50% of leisure travelers. ^[0]
92% of customers want fewer limitations in their loyalty programs like blackout dates Bank Loyalty Statistics. ^[0]
Banks that let their customer experience decline risk losing up to 12.5% of their share of deposits. ^[0]
61% of female bank customers stay with their bank for more than five years. ^[0]
Women are less willing than men to take up additional products or services with their bank (64.3% vs. 73% of men). ^[0]
80% of unbanked customers do not belong to any loyalty programs. ^[0]
42% of consumers said that a false decline would motivate them to leave their banking institution 59% of Millennials said they were very or somewhat likely to leave their bank over a false decline vs. 21% of seniors. ^[0]
80% of bank executives understand they are at risk of customer attrition; just 40% are focused on improving the customer experience. ^[0]
80% of consumers would switch financial institutions for a better experience 64% of consumers download a bank brand app for promotions and exclusive deals or products. ^[0]
61% of consumers download a bank brand app for loyalty programs 80% of U.S. consumers ages 18 and older. ^[0]
say they’ve never subscribed to a subscription box service that regularly delivers health and hygiene products, beauty and cosmetic products (80%), groceries and meal kits (81%), and household goods (85%). ^[0]
say they are very likely or somewhat likely to consider subscribing to at least one subscription box service (vs 33% of all U.S. adults). ^[0]
The top perceived potential benefit of subscription boxes among all consumers is that they save time from shopping (48%). ^[0]
Popular advantages of subscription boxes among consumers include never running out of a product they need (39%), and not having to remember to manually buy products themselves (33%). ^[0]
53% of shoppers worry it would ultimately cost more money to have a subscription box than not 42% of shoppers ages 18. ^[0]
The median number of subscriptions an active subscriber holds is two, but nearly 35% have three or more. ^[0]
52% of membership executives said retention was either stagnant or had decreased. ^[0]
70% of all membership and fundraising participants are confident about their growth and sustainability in the next 5 years. ^[0]
Overall churn rates across all industries is 6.73%. ^[0]
Average B2B churn was found to be 6.22%, while the average for B2C companies was 8.11%. ^[0]
Averages for voluntary churn were at 4.78%. ^[0]
Averages for involuntary churn were 1.44%. ^[0]
61% of consumers want store memberships that offer lower prices. ^[0]
48% of individual membership organizations had an increase over the past year. ^[0]
Of those organizations that showed increases in overall membership, 25% report increases of 6% 10%, while 19% report increases in membership over the past year of more than 10%. ^[0]
50% of associations report that their membership over the past five years has increased. ^[0]
68% of associations report renewal rates of 80% or higher. ^[0]
The median membership renewal rate for associations is 84% overall. ^[0]
Trade associations have a higher median renewal rate (89%) compared to individual membership organizations (80%) and combination associations (82%). ^[0]
Almost 75% of association members say they’re likely to renew their membership. ^[0]
45% of associations report increases in their new member acquisitions. ^[0]
Of members who describe themselves as very satisfied with their organization, 73% saw their organizations as early technology adopters, while 89% gave their organization an excellent ranking on the technology front. ^[0]
Among members highly satisfied with their association’s technology, 88% are highly satisfied with their membership overall. ^[0]
Among those who are not highly satisfied with their association’s technology, only 47% are highly satisfied with their membership. ^[0]
Among members who reported being highly satisfied with their association’s technology, 95% indicated a high likelihood of renewing their membership. ^[0]
Among members who are not highly satisfied with their association’s technology, only 78% indicated a high likelihood of renewal. ^[0]
49% of associations said their renewal rate has remained unchanged since last year 26% of associations saw an increase in renewals and 16% reported a decrease 68% of associations use email to get members to renew. ^[0]
66% of associations picked up the phone to get a member to renew. ^[0]
19% of associations involved their board of directors and 15% used calls from other members to spark renewals. ^[0]
16% of associations are using social media to target members for renewal. ^[0]
74% of association members said their organizations request their data, but less than half say they receive content based on that data. ^[0]
20% of consumers have subscribed to product subscription boxes in the past, but don’t anymore. ^[0]
97% of current fresh meal kit delivery services subscribers are using the company they originally signed up with, and 90% would recommend fresh meal kit delivery services to their friends. ^[0]
43% of consumers said they are at least somewhat likely to sign up for new subscription box services within the next year. ^[0]
69% of consumers who have subscribed to food boxes said they’ve been at least somewhat satisfied with the experience. ^[0]
90%ofB2Bandconsumeraudiencesagreethatbrandexperiencesdeliveringstrongerpersonalinteractionsoffermorecompellingbrandengagements. ^[0]
About 85% of B2B decision makers start the buying process after a referral from a friend or colleague. ^[0]
71%ofB2Bcustomersareatriskoftakingtheirbusinesselsewhere71%ofB2Bcustomersareatriskoftakingtheirbusinesselsewhere. ^[0]
29% of B2B customers are fully engaged. ^[0]
B2B customers with high customer engagement scores achieve 50% higher revenue/sales, 34% higher profitability and 55% higher share of wallet. ^[0]
By 2021, data analytics driven businesses are predicted to take $1.8 billion annually from less informed peers. ^[0]
60% of consumers have used a buy now, pay later service and 46% are currently making payments through a buy now, pay later service, even though 66% believe it’s “financially risky”. ^[0]
57% of consumers say they regretted making a purchase through Buy. ^[0]
Now, Pay Later because it was too expensive, and 56% have fallen behind making a payment. ^[0]
56% consumers say they prefer Buy. ^[0]
Now, Pay Later over using credit cards for purchases, and 38% believe Buy. ^[0]
Now, Pay Later over credit cards for purchases include It’s easier to make payments (45%), more flexibility (44%), lower interest rates (36%) and easy approval process (33%). ^[0]
Monetary payment was offered by 13% to 22% of the programs. ^[10]
Nonmonetary rewards like educational opportunities were offered by 70% to 89%; academic appointments by 90% to 95%; special recognition events by 62% to 79%; and appreciation letters by 74% to 84% of programs. ^[10]
Achieving it meanwhile seems to be elusive, with only 15% of workers worldwide feeling engaged in their work. ^[11]
Only 15% of employees worldwide feel engaged. ^[11]
Engaged employees are 87% less likely to resign from their companies. ^[11]
39% of employees feel underappreciated at work. ^[11]
81% of employees are thinking of quitting their jobs for better offers. ^[11]
66% of employees were motivated to stay at their job with the presence of a corporate incentive program. ^[11]
87% of employees expect their employer to help them find a balance between work and personal obligations. ^[11]
Employees work 20% better when motivated. ^[11]
Highly engaged teams increase business profitability by 21%. ^[11]
An employee’s work experience goes beyond professionalism, making them 59% less likely to burn out. ^[11]
Employee engagement and motivation reduces absenteeism by 41%. ^[11]
Statistics on workplace motivation further show that highly engaged teams experience 41% less absenteeism and a 17% rise in productivity. ^[11]
Motivated employees are 87% less likely to resign. ^[11]
An employee motivation survey of over 50,000 workers found that motivated employees are 87% less likely to leave a company. ^[11]
Only 15% of employees worldwide feel motivated. ^[11]
A Gallup study shows that only 15% of employees feel engaged in their workplace, which points to a motivational crisis for the global workforce. ^[11]
Employee engagement statistics further reveal that in Europe, only 10% of employees are motivated at work, which compares to 33% for the US. ^[11]
The employee motivation statistics for the UK are even more alarming with the number as low as 8%, with a noticeable decrease over the years. ^[11]
Companies with actively motivated employees realize a 27% higher profit. ^[11]
Companies that motivate their employees regularly see a 27% rise in profits. ^[11]
This is coupled with a 50% increase in sales, 38% above average productivity, and a 50% increase in customer loyalty levels. ^[11]
81% of employees are thinking of quitting jobs for better offers. ^[11]
A 2017 study on employee motivation has shown that a good 81% of employees will consider leaving their jobs for better offers. ^[11]
These employee motivation findings also reveal that 74% would accept lower pay if given a chance to work at their dream jobs or for an employer that values motivation. ^[11]
44% of employees report feeling stressed out ‘sometimes.’. ^[11]
Just under 40% of employees feel underappreciated. ^[11]
39% of employees feel underappreciated, while 77% would agree to work harder if they were receiving more recognition. ^[11]
An extensive, long term study shows that companies with the best corporate cultures, which embrace comprehensive leadership initiatives and highly value their employees, customers, and owners, increased their revenues by 682%. ^[11]
During the same 11 year evaluation period, companies with no thriving company culture grew their revenue by 166%. ^[11]
More than 42% of employees pay attention to rewards and incentives program opportunities when they are on the lookout for employment. ^[11]
More than four out of 10 employees consider rewards and incentives in the workplace when seeking employment, according to statistics on motivation. ^[11]
52% of employees are already participating in some sort of reward program. ^[11]
Recent findings by SHRM and the recognition consulting firm Globoforce showed that 51% of sales talent and 52% of employees were already participating in some program at their workplace. ^[11]
A study by Harvard Business Review has revealed that making provisions for a corporate incentive program motivated 66% of employees to not quit their job. ^[11]
Motivation statistics show that 33% of those who change jobs cite boredom and the quest for new challenges as the main reason for leaving. ^[11]
The second most common reason is that the work culture does not fit the employee or their values, and 24% chose this as the main reason. ^[11]
The pursuit of a higher salary came fourth, with only 19 percent choosing it as the main reason for leaving. ^[11]
Namely, 75% of employees who left their jobs voluntarily did so because of their bosses and not because of the job itself. ^[11]
An 5% increase in the employee recognition rate can increase profitability by 25% to 85%. ^[11]
Employee recognition statistics by Finextra show that 41% of customers are loyal to a brand or company because they consistently notice employees’ positive attitudes. ^[11]
In comparison, 68% of customers leave a brand or company due to a negative employee attitude. ^[11]
Employees who feel heard are 4.6 times more likely to perform at their best. ^[11]
Firms with engaged employees were 43% more productive. ^[11]
The results showed that offices with satisfied employees were 43% more productive, generating higher revenue. ^[11]
61% of employees chose healthy lifestyles thanks to their organization’s Health and Wellness Program. ^[11]
87% of employees expect their employer to help them strike a balance between work and personal obligations. ^[11]
Work motivation statistics show that only 40% of employees reported that they know the company’s goals, strategies, and tactics. ^[11]
Payment for teaching was offered to 37% of the respondents, and those who were paid rated it higher. ^[12]
Consumer Loyalty Statistics Editor’s Choice 82% of companies agree that retention is cheaper than acquisition. ^[3]
75% of consumers say they favor companies that offer rewards. ^[3]
56% of customers stay loyal to brands which “get them.”. ^[3]
65% of a company’s business comes from existing customers. ^[3]
Increasing customer retention by just 5% boosts profits by 25% to 95%. ^[3]
58% of companies pursue personalization strategies for customer retention. ^[3]
The probability of selling to an existing customer is 60. ^[3]
In fact, loyalty statistics data proves that the probability of selling a product to a new customer stays at a low 5 20%, The Pareto Principle shows 80% of your profits come from just 20% of customers. ^[3]
This means that, by studying the top 20% of your customers, you can work out how to attract similar people and increase your future profits. ^[3]
58.7% of internet users believe earning rewards and loyalty points is one of the most valued aspects of the shopping experience. ^[3]
This was the second most common answer, only below “Quick and easy checkout” in the same product loyalty research, which stood at a high 83%. ^[3]
87% of Americans are willing to have various details of their activity tracked in exchange for more personalized rewards and brand experiences. ^[3]
Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program. ^[3]
So much so that 77% of people are more likely to continue using a brand’s services if it has a loyalty program. ^[3]
95% of loyalty program members want to engage with their brand’s program through new and emerging technologies. ^[3]
56% of programs employ game mechanics in their loyalty programs. ^[3]
72% of US adults belong to at least one loyalty program. ^[3]
77% of brands could disappear, and no one would care. ^[3]
This figure represents a 3% increase compared to the customer loyalty research from just two years ago. ^[3]
75% of consumers expect brands to make more of a contribution to their well being and quality of life. ^[3]
Of all those people, only 40% actually believe brands are contributing to their overall quality of life. ^[3]
60% of brand created content is failing to deliver. ^[3]
69% of US consumers say customer service is very important when it comes to their loyalty to a brand. ^[3]
54% of consumers say they’ve had at least one bad customer service experience in the last month. ^[3]
In fact, customer satisfaction statistics show the average American consumer is even more likely to tell 15 others about a negative experience they had with a business. ^[3]
In 2014, this number was at 67%, which indicates that US businesses have realized the advantages that quality service offers. ^[3]
77% of consumers say they stayed loyal to specific brands for 10 years or more. ^[3]
Despite their relatively young age, they already have long term relationships with brands at the rate of 60%. ^[3]
90.2% of US consumers feel equally or more loyal to a brand than they were a year ago. ^[3]
55.3% of consumers stay loyal to a brand because they love the product. ^[3]
51% of people cite this very reason, while only 23.5% of loyal customers abandon brands because of poor customer service. ^[3]
69% of US consumers do not trust advertisements. ^[3]
93% of consumers are more likely to make repeat purchases at companies with excellent customer service. ^[3]
74% of millenials will switch to a different retailer if they receive poor customer service. ^[3]
This number is high, but it is also significantly lower when compared to gen X and baby boomer consumers, where an estimated 86% and 85% would leave after one bad customer service experience. ^[3]
90% of US consumers prefer national brands to store or local brands. ^[3]
The biggest categories consumers are loyal to on the national level are electronic devices at 79%, apparel and footwear at 65%, and health and beauty products at 59%. ^[3]
More than 50% of Americans have cancelled a purchase because of bad service. ^[3]
Customer retention statistics additionally show 33% of US consumers consider abandoning a business and switching to a competitor after just one instance of bad user experience. ^[3]
50% of US consumers have left a brand they were loyal to for a competitor that better met their needs. ^[3]
37% of consumers feel they need at least five purchases to consider themselves loyal to a brand. ^[3]
A third of people will say they are loyal customers after three purchases, while only 12% will consider themselves brand. ^[3]
61% of consumers think surprise gifts and offers are the most important way a brand can interact with them. ^[3]
Other top answers from the research are a more convenient shopping process at 50%, solving a problem or a question at 45%, and recommending products based on needs at 27%. ^[3]
77% of consumers say they favor brands that ask for and accept customer feedback. ^[3]
The same research found that 68% of consumers will view brands more favorably if they offer or contact them with proactive customer service notifications. ^[3]
Globally, 67% of consumers feel like customer service is improving. ^[3]
What’s more, the main reason for customer frustration at 30% is not being able to reach the support staff. ^[3]
48% of people expect specialized treatment for being a good customer. ^[3]
86% of customers say an emotional connection with a customer service agent would make them continue to do business with the company. ^[3]
The same study found that only 30% of customers felt companies made that connection with them in 2018. ^[3]
75% of them believed those platforms are not viable for customer service. ^[3]
Companies that executed a formal, well planned out employee engagement program reported a 64% greater increase in the level of employee engagement than those without one. ^[13]
35% of Bestin Class businesses plan to implement new employee engagement tools in the coming year, compared to only 27.1% of All Others. ^[13]
Meeting Expectations In 2016, almost eighty percent (78.7%). ^[13]
Exceeding Expectations Also in 2015, 12.8% of incentive programs successfully exceeded expectations. ^[13]
The IMA did a study which found 65% of employees preferred non. ^[13]
Incentive Travel Incentive travel is used by 46% of United States’ businesses. ^[13]
On The Increase According to a recent Gallup poll, employees actively engaged with employers via incentive programs of some variety are up .5% since 2015 to 32%. ^[13]
Every year, according to the most recent figures, roughly $11 billion is lost due to employee turnover. ^[13]
In fact, 44% of millennials actively seek to pursue additional career opportunities over the next two years. ^[13]
Among Employees Over 65% of surveyed participants strongly agree that travel incentives/rewards are remembered longer than cash payments. ^[13]
They conducted a poll of its subscribers with a response rate of 23%. ^[14]
On the basis of the results, the magazine predicted that Candidate A would win with 57% of the popular. ^[14]
However, Candidate B won the election with about 62% of the popular vote. ^[14]
According to the Incentive Research Foundation, here are seven important incentive travel statistics that every travel planner and business executive should know 1. ^[15]
At least 46 percent of U.S. businesses use incentive travel. ^[15]
Of companies that run awards programs, 53 percent use incentive travel to reward sales, 43 percent to recognize employees, 33 percent toward channel partners and 27 percent for customer loyalty. ^[15]
Welldesigned and well executed incentive travel programs can increase sales productivity by 18 percent and produce an ROI of up to 112 percent. ^[15]
A recent survey found employee recognition was most important to 37% of employees. ^[16]
Teams scoring in the top 20% of engagement experience 59% fewer turnovers. ^[16]
Approximately 34% of US workers feel engaged. ^[16]
53% of workers in the US are not engaged, according to Gallup’s employee engagement statistics. ^[16]
Despite these facts, one survey found that 65% of employees haven’t received any form of recognition for good work in the last year. ^[16]
One survey found that 87% of company recognition programs emphasize tenure. ^[16]
Over 91% of HR professionals believe that recognition and reward make employees more likely to stay. ^[16]
An employee who has been recognized is 63% more likely to stay at his or her current job within the next three to six months, according to another study. ^[16]
In fact one survey found that lack of recognition and engagement was contributing to44% of employees changing jobs. ^[16]
Business productivity increases by 31% when employees are happy. ^[16]
Recognition increases employee engagement, productivity, and performance by 14%. ^[16]
A recent report on employee recognition stats found that 92% of workers are more likely to repeat a specific action after receiving recognition for it. ^[16]
More than 40% of employed Americans feel that if they were recognized more often, they would put more energy into their work. ^[16]
One recent employee recognition survey by the Achievers found that respondents mentioned interesting work (74%) and recognition and rewards (69%). ^[16]
Employee recognition programs benefit organizational values, according to 83% of HR leaders, and 85% say they positively affect organizational culture. ^[16]
2% ReceivedDailyrecognition 11% ReceivedWeeklyrecognition 20% ReceivedQuarterlyrecognition 17% ReceivedAnnualrecognition 29% ReceivedNo recognitionof any kind. ^[16]
In fact, 65% of employeesprefer non. ^[16]
According to employee surveys, 65% strongly agree that both merchandise and travel awards are remembered longer than cash payments. ^[16]
One survey found that 47% of employees want to receive a reward spontaneously. ^[16]
The same study found that 38% of employees wanted to be rewarded for their good work. ^[16]
47% of employees find that new growth opportunities are a better way to reward them for their achievements. ^[16]
85% of employees believe management should reward employees for a job. ^[16]
90% of companies have some sort of loyalty program. ^[1]
Best Travel Insurance Companies Best Covid 19 Travel Insurance Plans 52% of American consumers will join the loyalty program of a brand. ^[1]
84% of loyalty program members have made a redemption from the program. ^[1]
18% of consumers engage with every loyalty program of which they are a member. ^[1]
65% of consumers engage with less than half of the loyalty programs to which they belong. ^[1]
15% of members interact with their loyalty programs daily, up from 10% in 2015. ^[1]
73% of consumers are more likely to recommend brands with good loyalty programs. ^[1]
79% of consumers say loyalty programs make them more likely to continue doing business with brands. ^[1]
39% of loyal customers will spend more on a product, even if there are other less. ^[1]
Loyalty program members spend 27% more when the brand establishes a positive emotional connection. ^[1]
75% of consumers say they are likely to make another purchase after receiving an incentive. ^[1]
45% of consumers made one to three purchase because of incentives in the past year. ^[1]
18% of consumers say incentives always sway them to choose one brand over another, even if they’re loyal to the brand without rewards. ^[1]
62% of Gen Z are highly influenced by loyalty programs. ^[1]
32% of consumers strongly agree that a loyalty program makes their brand experience better. ^[1]
According to OSHA, businesses spend almost $1 billion per week on costs related to occupational injuries and illnesses.1 “. ^[17]
46% of U.S. businesses use incentive travel Incentive Federation. ^[18]
With ½ of all employers being small and medium businesses having small sales teams, 80%+ of large enterprise companies are likely using group incentive trips. ^[18]
100% of Bestin Class companies offer incentive travel to recognize sales success Aberdeen Research. ^[18]
53% use incentive travel to reward sales. ^[18]
And 27% to appreciate customer loyalty Incentive Federation. ^[18]
Properly designed incentive travel programs increase sales productivity by 18% and produce an ROI of 112% Incentive Research Foundation. ^[18]

I know you want to use Rewards and Incentives Software, thus we made this list of best Rewards and Incentives Software. We also wrote about how to learn Rewards and Incentives Software and how to install Rewards and Incentives Software. Recently we wrote how to uninstall Rewards and Incentives Software for newbie users. Don’t forgot to check latest Rewards and Incentives statistics of 2024.

Reference

accessdevelopment – https://blog.accessdevelopment.com/the-ultimate-collection-of-loyalty-statistics.
forbes – https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/.
incentivesolutions – https://www.incentivesolutions.com/blog/loyalty-program-statistics-2020/.
smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/customer-loyalty-statistics/.
applauz – https://www.applauz.me/resources/employee-rewards-program-statistics.
achievers – https://www.achievers.com/blog/23-employee-motivation-statistics-to-silence-naysayers/.
jamanetwork – https://jamanetwork.com/journals/jamanetworkopen/fullarticle/2786694.
incentivesolutions – https://www.incentivesolutions.com/blog/sales-incentive-statistics/.
theirf – https://theirf.org/research/incentives-motivation-and-workplace-performance-research-and-best-practices/147/.
dcrstrategies – https://www.dcrstrategies.com/employee-incentives/16-stats-employee-incentives/.
nih – https://pubmed.ncbi.nlm.nih.gov/10354257/.
teamstage – https://teamstage.io/motivation-statistics/.
nih – https://pubmed.ncbi.nlm.nih.gov/12058547/.
trasformativa – https://trasformativa.com/employee-incentive-statistics/.
quizlet – https://quizlet.com/328841862/statistics-homework-1-5-1-6-flash-cards/.
smartmeetings – https://www.smartmeetings.com/magazine_article/seven-incentive-travel-statistics-everyone-know.
apollotechnical – https://www.apollotechnical.com/employee-recognition-statistics/.
ishn – https://www.ishn.com/articles/111604-smart-rewards-be-strategic-about-your-use-of-safety-incentives.
brightspotincentivesevents – https://brightspotincentivesevents.com/blog/incentive-travel-roi-statistics/.

How Useful is Rewards and Incentives

One of the key arguments in favor of rewards and incentives is that they can help to create a sense of motivation and drive in individuals. By offering rewards or incentives for desired behaviors or outcomes, organizations and individuals can encourage people to work towards achieving specific goals. This can be especially useful in environments where individuals may lack intrinsic motivation or where desired outcomes are difficult to achieve.

Additionally, rewards and incentives can provide tangible recognition of achievement and success. This can be particularly important in fostering a sense of accomplishment and self-worth in individuals, especially when the goals they are working towards are challenging or require a significant amount of effort. By providing rewards or incentives for achieving these goals, individuals can feel a sense of validation and satisfaction in their accomplishments.

However, it is important to recognize that rewards and incentives are not without their limitations. One of the key concerns with relying too heavily on rewards and incentives is the potential for them to undermine intrinsic motivation. In some cases, individuals may begin to focus solely on the reward or incentive rather than the inherent satisfaction of the task itself. This can lead to a decrease in creativity, autonomy, and overall engagement in the task at hand.

Additionally, rewards and incentives may only provide short-term motivation, rather than fostering long-lasting behavioral change. While rewards can be effective in motivating individuals to achieve specific goals in the short term, they may not be sustainable in driving lasting behavioral change. Once the rewards or incentives are removed, individuals may revert back to their previous behavior patterns.

Moreover, an overreliance on rewards and incentives may lead to a sense of entitlement or expectation among individuals. If rewards are handed out too freely or become expected rather than earned, individuals may come to rely on external rewards rather than taking responsibility for their own actions. This can ultimately hinder their ability to develop self-discipline and intrinsic motivation.

In conclusion, while rewards and incentives can be powerful motivators in certain contexts, it is important to approach their use with caution. By carefully considering the potential benefits and drawbacks of rewards and incentives, individuals and organizations can make more informed decisions about how best to utilize these tools. Ultimately, the key to effective motivation lies in finding a balance between external rewards and intrinsic motivation, ensuring that individuals are driven by a sense of purpose and satisfaction in their achievements.

In Conclusion

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Rewards and Incentives Statistics 2024 – Everything You Need to Know