Sales Acceleration Platforms Statistics 2024 - Everything You Need to Know

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Best Sales Acceleration Platforms Statistics

Best Sales Acceleration Platforms Statistics

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Sales Acceleration Platforms Market Statistics

Hence, while the prices of used threeyearold midsize and compact cars declined 1.3 and 1.6 percent, respectively, the overall usedvehicle market average transaction price increased 2.7 percent. ^[0]
76% of the search engine market belongs to Google. ^[1]
73% of the paid search market share belongs to Google. ^[1]
60% of bestinclass companies who provide real time, deal specific sales coaching rely on a dynamic library of marketing and sales assets. ^[2]
The next closest market – the Netherlands – isn’t due to cross this threshold until 2025, while Germany and France aren’t predicted to do so until several years after that. ^[3]
According to the study, the fastest growing regions for online shopping app downloads include markets like Pakistan (up 240% yearon year on Android), Turkey (up 204% on iOS) and Pakistan (up 140% on Android). ^[3]
Many of these sales were conducted via marketplace sites like eBay, analysis suggests, as non profit organisations turned to online channels in an attempt to plug an estimated £10 billion total loss in funding that came with the pandemic. ^[3]
Four in every five ecommerce brands that took part in the study explained that their digital marketing spend has risen in 2021, while another 91% predict this will rise further over the coming 12 months. ^[3]
Drilling down, digital marketing efforts have mostly been dedicated to enabling D2C opportunities for consumers, with 36% of CMOs saying their ads were driving traffic directly to their brand websites. ^[3]
Meanwhile, almost three in ten said their clickable digital advertising directed customers to marketplaces like Amazon, and another 20% said they were pointing traffic to retailer partner websites. ^[3]
Pinduoduo came close to tripledigit yearon year revenue growth at 97.6%, raising its total 2020 sales to $8.6 billion, while South Korea’s top marketplace Coupang saw a 90.8% growth, ranking it 7th overall for 2020 revenue at $12 billion. ^[3]
Other top performers included USowned home furnishings marketplace Wayfair, which saw a 55% yearon year revenue increase thanks to a jump in interest from consumers looking to carry out home improvements, and Alibaba which posted 40.9% growth. ^[3]
The Phillipines ranked highest in the top 10 growing markets for international online sales, experiencing a whopping 258% yearon year growth in 2020. ^[3]
— McKinsey & Company 70% of global consumers say online marketplaces are the most convenient way to shop. ^[3]
The by Mirakl, which surveyed 9,000 global consumers on their online shopping habits, found that 70% believe online marketplaces are the most convenient way to shop, with two thirds saying they prefer ecommerce sites with online marketplaces. ^[3]
It found that 57% of online shoppers said they shopped on marketplaces “exclusively” or “a lot” in 2021; this percentage has held steady since 2020, and is up from 42% in 2019, representing a 35% increase. ^[3]
Regionally, Brazil has experienced the largest percentage increase in consumer use of online marketplaces since 2019 at 75%, followed by Singapore and Australia at 65% each. ^[3]
When asked for the reasons that they prefer to shop on online marketplaces, the most commonly cited was price, given by 62% of consumers. ^[3]
It is predicted that the ecommerce giant’s total sales will outpace that of Tesco in the next four years, at £77 billion versus £76.1 billion respectively, thereby bumping the popular supermarket off the top spot. ^[3]
Amazon’s compound annual growth rate over this period is also expected to be much higher (at 16.3%) than Tesco’s (at 3.5%). ^[3]
In fact, data suggests that 57.4% of added sales between now and 2025 will take place online, helping the retail sector accelerate by £123.6 billion to reach a £500 billion market value. ^[3]
Sainsbury’s sales are predicted to rise 4.5% to £42.2 billion by 2025, which will rank the supermarket as the third largest retailer by that time, while Asda is likely to come in fourth place with total sales of £26.7 billion. ^[3]
A report from Wunderman Thompson Commerce has revealed that Amazon’s share of the UK ecommerce market rose to 35% during the first lockdown, up from 30% at the end of 2019, highlighting the retailer as one that has benefitted most from the pandemic. ^[3]
Marketplace Pulse has estimated Amazon marketplace sellers sold an additional $95 billion worth of products last year than they did in 2019. ^[3]
Amazon’s GMV – Gross Merchandise Volume – is thought to have increased by 42% yearon year in 2020, with its marketplace arm accounting for 62% of its total global GMV (although this equates to just a 2% increase in total share since 2019). ^[3]
Meanwhile, more than half of new US Amazon sellers joining the marketplace across the month were located in China, an increase of 39% on the same period in 2019. ^[3]
In the quarter ending 30th September, the marketplace also reported that its number of annual active buyers increased by 5% to total 183 million globally. ^[3]
New research by digital technology market research firm Juniper Research has predicted that the global market value of the subscription economy will grow to $275 billion in 2024, up from $224 billion in 2021. ^[3]

Sales Acceleration Platforms Adoption Statistics

Inside sales teams close deals 109 percent faster than outside sales teams, in part due to the broader adoption of sales acceleration technologies. ^[4]

Sales Acceleration Platforms Latest Statistics

Seller response time influences 57% of buyers’ behavior. ^[5]
In a recent survey, 40% of salespeople said prospecting is the most challenging part of the sales process, closely followed by closing (36%) and qualifying leads (22%). ^[5]
And Win More Deals, 75% faster. ^[6]
Used cars offer a relatively countercyclical safe harbor from the dramatic sales highs and lows seen among new vehicles, with peakto trough declines averaging about 11 percent over the past two decades, compared with 23 percent for new ones. ^[0]
We estimate that the number of used vehicles three years old or less will increase from 51 percent of the total in 2017 to about 60 percent in 2024. ^[0]
For example, more customers are choosing fullsize pickup trucks and midsize or larger SUVs among threeyear old vehicles, causing prices to rise 4.0 and 2.2 percent, respectively, between 2012 and 2017. ^[0]
roughly three quarters of both groups are more than 35 years old, and more than 90 percent of both groups have experience with car purchases. ^[0]
Usedcar buyers spend about 40 percent more time researching online during the buying process than do new car buyers, who spend fewer than seven hours, on average. ^[0]
Only 8 percent of usedcar buyers rely solely on in person salespeople at a dealer when purchasing a vehicle; the rest make decisions based on their own prior research. ^[0]
it turns out we are typically 80% less than many folks pay to staff in house. ^[7]
The truth is that 26% of reps feel that their training is ineffective. ^[8]
Additionally, 27% of companies do not offer formal sales onboarding programs. ^[8]
For every dollar a company invests in training, it receives about $4.53 in return – which is equivalent to a 353% ROI. ^[8]
This type of tool allows management to identify problem areas with 100% accuracy and empowers sales managers to spend their time and budget more wisely on coaching and training initiatives. ^[8]
100% native, works with either yourTekStack or Dynamics 365 for Sales environment Pre build sequences line up the right communication from sellers at the right time. ^[9]
The average company has a 20 percent close rate. ^[10]
Companies examined that had a close rate higher than 20 percent spent 17 percent more per sales rep. ^[10]
Check out these Google Ad stats to see why People who click on ads are 50% more likely to make a purchase. ^[1]
Online ads increase brand awareness by 80%. ^[1]
63,000 searches get processed by Google each second 90% of desktop searches happen on Google. ^[1]
65% of smallto midsized businesses have a PPC campaign. ^[1]
46% of clicks go to the top three paid ads in search results. ^[1]
35% of users purchase a product within 5 days of searching for it on Google. ^[1]
90% of consumers say ads influence their purchase decisions. ^[1]
75% of users say paid search ads make it easier to find information. ^[1]
66% of shoppers prefer online shopping over shopping offline. ^[1]
63% of people have clicked on a Google ad. ^[1]
59% of people prefer to go online for purchase recommendations. ^[1]
58% of millennials purchased something due to an online or social media ad. ^[1]
50% of users can’t tell the difference between a paid ad and an organic listing. ^[1]
22% of Baby Boomers purchased something because of an online or social media ad. ^[1]
Legal 6.98% 1.84% Real Estate 2.47% 0.80% Technology 2.92% 0.86% Travel and Hospitality 3.55% 0.51%. ^[1]
63% of people say they would click on a paid ad in Google search results. ^[1]
55% of people who click on Google Search Network ads prefer the network’s text ads 49% of people click on text ads. ^[1]
91% is the average click through rate for the Google Search Network. ^[1]
The Google Display Network reaches 90% of online consumers. ^[1]
55% of companies use display ads 35% is the average CTR for the Google Display Network. ^[1]
2 in 3 online holiday purchases in 2018 happened via a smartphone 95% of ad clicks on mobile devices go to Google Ads’ campaigns. ^[1]
64% of mobile searches take place on Google. ^[1]
63% of total ad spending goes to mobile. ^[1]
40% of online transactions happen on mobile devices. ^[1]
33% of mobile ad spending goes to Google. ^[1]
Mobile ads can increase brand awareness by 46%. ^[1]
$6$30 is the average costper lead for Google Local Services ads 80% of local searches convert, like by submitting a contact form. ^[1]
28% of local searches result in a purchase. ^[1]
Solution integration The largest gap between top performing companies and under achievers (57% vs. 40%). ^[2]
Sales interactions 45% of bestin class prioritize improving the personalization of sales conversations. ^[2]
47% of bestin class companies report access to relevant rich media content for reps to use with prospects as being the most important capability of sales enablement solution. ^[2]
As stated in stat #2, top sales organizations prioritize valuable conversations with prospects. ^[2]
Sales operations leaders providing dealspecific coaching report a 14% shorter average sales cycle than non. ^[2]
Best in class sales organizations are more than 2x as likely to be first adopters of sales effectiveness solutions. ^[2]
A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 trillion in 2021 – a growth rate of 55%. ^[3]
that Amazon’s sales figures for its UK business show that the ecommerce and tech giant brought in £23.6 billion in 2021, up from £19.6 billion in 2020 – a jump of 20%. ^[3]
Amazon’s UK sales are also up 82% on the £13 billion. ^[3]
Overall, Amazon’s net sales for the full year 2021 increased by 22% to $469.8 billion, up from $386.1 billion in 2020. ^[3]
The study, which surveyed 1,001 Irish consumers in November 2021, found that the average annual spend by Irish shoppers on websites within the Republic of Ireland rose from 357€ in 2020 to 503€ in 2021, an increase of 41%. ^[3]
Irish consumers’ spending on non Irish websites averaged 329€, with more than three quarters (79%). ^[3]
UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non UK European websites (48%) and Chinese websites (28%). ^[3]
Perhaps surprisingly, only 16% of respondents bought from websites based in the United States. ^[3]
More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%). ^[3]
Close to half (49%) of respondents also said that they would do all of their shopping online if they could, with 2534yearolds being the most enthusiastic about this (with 54% in favour). ^[3]
This otherwise strong growth tailed off somewhat at the end of the year, however in December, 45% of nonfood retail sales took place online, down 13.9% from 2020, in which 52.5% of non food retail sales were online. ^[3]
According to the report, fast fashion apps, social shopping apps, and “mobilesavvy big box players” saw the strongest movement in 2021. ^[3]
The three regions that saw the most growth in shopping app time on Android were Indonesia (up by 52% yearon year), Singapore (up 46% YoY) and Brazil (up 45% YoY). ^[3]
The most downloaded shopping app worldwide in 2021, according to App Annie’s data, was Indian ecommerce app Meesho, followed by Singaporean Shopee at #2. ^[3]
According to a report from Retail Economics and Eversheds Sutherland, online sales of clothing rocketed by £2.7 billion over the course of the pandemic, but total sales fell by £9.6 billion. ^[3]
The permanency of the shift to online clothes shopping is most potent among British consumers, with more than one third (36%). ^[3]
This is compared to an average 31% of consumers across the rest of Europe. ^[3]
Salesforce’s Q3 2021 Shopping Index reveals global online sales increased by 11% yearon year in the three months to September, compared to a massive 63% growth in Q3 2020. ^[3]
This figure is also a notable rise from just a 2% uplift in the previous quarter of 2021 as it faced tough competition from the boom in ecommerce transactions at the height of the first wave. ^[3]
During the three month period, it experienced a 40% jump in sales versus Q3 2020. ^[3]
Meanwhile, the UK saw a 20% increase. ^[3]
The UK also experienced a higherthan average conversion rate against the global 2.4% average, ranking third overall at 2.8%, behind Australia and New Zealand (3.6%) and the Netherlands (3.2%). ^[3]
Forty one percent of US consumers say they currently have an active subscription, down from 47% a year ago. ^[3]
Those with multiple subscriptions have declined as well, dropping from 21% to 18%, while additional data shows that the number of shoppers looking for new product subscriptions has also waned, from 18% in 2020 to 14% in 2021. ^[3]
Interestingly the number of consumers surveyed that said they have never subscribed to one of these brands has remained the same – 29% – for the last two years, revealing brands have been largely unsuccessful at encouraging firm non. ^[3]
Food and drink subscriptions continue to be the most popular among the US population, with more than one third (37%). ^[3]
Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%). ^[3]
Despite a drop in active subscriptions, there remains an openness among 65% of Americans to the possibility of purchasing one in the future. ^[3]
Moreover, the percentage of people that say they are unlikely to has reduced from 27% to 21%, meaning there is plenty of opportunity for brands to tempt their audiences into buying subscription products moving into 2024. ^[3]
AppsFlyer’s State of Ecommerce App Marketing 2021 report reveals a 48% global surge in downloads of online shopping apps on mobile between January and July, rising 55% on Android devices and 32% on iOS. ^[3]
Consumer spending via apps is growing alongside these downloads, with data indicating a 55% increase in worldwide consumer spend on the format between March and July compared with the same period in 2020. ^[3]
Reuters reports new Q3 2021 research from finance startup Credit Karma that reveals 70% of Britons now prefer shopping online and on mobile, up from less than half pre. ^[3]
Consequently, 60% of those surveyed admitted to using buy now, pay later services in order to better manage their new spending habits. ^[3]
Now, just 8% of consumers prefer to pop into a physical branch than they do using online services, down from 19% before the pandemic began. ^[3]
Internet Retailing reports findings from Shopiago that indicate UK charities have sold 185% more items online in the six months to August 2021 compared with the year before. ^[3]
After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second hand pet supplies being sold via its platform between February and August 2021. ^[3]
Resold donations in the baby category also experienced a 73% rise in pricing over the same period, while those in the toys and games category spiked 104%. ^[3]
Unsurprisingly, as many employees continued to work from home, the number of laptops, tablets and similar equipment sold online by UK charities grew by an impressive 110%. ^[3]
Digital consumer spend per person in South East Asia is projected to increase by 60% over the course of 2021. ^[3]
The number of consumers who say they ‘mostly shop online’ has increased by 35% yearon year, and 80% of the channels they use to browse and discover new products are now online. ^[3]
Shoppers within the region have also bought items from 60% more online product categories than they did in 2020, with Indonesian shoppers leading the way by purchasing from an average 8.8 different verticals annually. ^[3]
In the next five years, analysis predicts SEA’s ecommerce GMV will skyrocket to US $254 billion, almost double what it is expected to reach by the end of 2021 and equating to a compound annual growth rate of 14%. ^[3]
Ecommerce executives who were interviewed for the study believe that, thanks to a mostly hybrid model of working, 75% of the hours consumers spent shopping online from home in 2021 will be retained after the pandemic subsides. ^[3]
Shopify posted revenues of $1.12bn in Q2 2021, a 57% rise yearon year and a better result than estimates from experts predicted. ^[3]
The company’s Gross Merchandise Volume also rose significantly, up 40% to $42.2 billion. ^[3]
Perhaps most impressive of all was a 67% increase in Shopify’s Monthly Recurring Revenue , meaning the amount of revenue the brand can expect from recurring payments of users that are billed monthly. ^[3]
Subscription solutions, meanwhile, were also 70% higher, thanks to a wave of new merchants joining the platform since Q2 2020. ^[3]
Netimperative reports research findings from ChannelAdvisor and CensusWide which reveal 91% of 304 ecommerce CMOs surveyed believe their brand’s revenue will grow over the next 12 months beginning August 2021. ^[3]
An additional 92% said that they are also more confident in their company’s ability to attract new online customers than they were before the pandemic began, with nearly one third claiming this will become ‘much easier’ for them. ^[3]
The study also forecasts that, if the pandemic hadn’t happened, the profit margins in the countries studied would be 3.7% by 2025, half a percentage point higher. ^[3]
Amazon unsurprisingly topped the list at a reported revenue of $386.1 billion, although its growth was far lower at 37.6%. ^[3]
Meanwhile, Zalando, eBay and Rakuten experienced a 25.4%, 18.9% and 18.9% rise in annual revenue respectively. ^[3]
The IMRG Capgemini Online Retail Sales Index has found that online sales in the UK fell by 9.1% in May 2021 versus a year earlier, Charged Retail reports – the largest drop on record since the Index’s inception in 2000. ^[3]
It is worth noting that this most recent comparison is being measured against a 61% boom in growth recorded in May 2020, which was driven by the first peak of the pandemic. ^[3]
Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% yearon. ^[3]
Multichannel retailers saw the largest rate of drop off, 13.9%, as consumers increasingly opted to shop in. ^[3]
Onlineonly retailers, however, experienced a much smaller decline of. ^[3]
Also hit hard were budget retailers, seeing a 12.8% drop off in sales, in contrast to a +0.2% growth for their luxury counterparts. ^[3]
In fact, sales volumes for May 2021 are 46% up compared to May 2019. ^[3]
A June 2021 report from Ofcom has found British consumers spent a total £113 billion online throughout 2020, a rise of 48% on the year before. ^[3]
Online sales in the food and drink category experienced the highest rise of all, up a massive 82% yearon year, while the household goods category saw a 76% spike. ^[3]
Online share of spending on household goods grew from 17% in Q1 2020 to 42% in Q2 2020 alone. ^[3]
According to research, this trend is continuing into this year – teenagers spent 68% of their money online in March 2021 and just 32% offline. ^[3]
Of this surge, audio subscription streaming increased by 23%, driving revenue for the sector up by 19% to £1.3 billion. ^[3]
Audio subscription streaming through platforms like Spotify and Apple Music now accounts for 87% of online audio revenues, up from 84% in 2019. ^[3]
Analysis from UNCTAD has found global ecommerce sales rose to $26.7 trillion in 2020, making up 19% of all retail sales (up from 16% in 2019). ^[3]
Data shows that the Republic of Korea experienced the most growth in share, where the proportion of online sales rose from one in five (20.8%). ^[3]
For context, China came in at one percentage point lower for total ecommerce penetration in 2020. ^[3]
The UK also saw big growth compared to regional counterparts, growing from an overall 15.8% online share of retail sales to 23.3%, placing it third in a list of growth in seven major economies which also includes the US, Australia, Canada and Singapore. ^[3]
While just over one in every ten retail sales are now made online in the country (11.7%). ^[3]
Online sales penetration across Kingfisher’s brands has soared from just 7% in mid 2019 to 18% by the end of 2020, diginomica reports. ^[3]
Its group ecommerce sales rose 158% yearon year in 2020 to £2.3 billion, with click and collect becoming the fastest growing fulfilment channel, according to its data. ^[3]
B&Q alone experienced a 117% jump in online sales during 2020, while Screwfix performed even better at a 146% increase. ^[3]
Sales on mobile devices now account for 62% of Screwfix’s ecommerce sales, while it accounts for 56% of online orders across all Kingfisher brands – more than a 200% increase yearon. ^[3]
IMRG Capgemini Online Retail Results for January reveal that UK online sales grew 74% yearon year in January 2021. ^[3]
However, a lockdown announcement for the new year caused a recordbreaking growth in sales, with results also far above the 3, 6 and 12 month rolling averages – 46.4%, 44.9% and 41.3% respectively, according to analysis. ^[3]
Omnichannel retailers were the biggest winners in January, seeing a 99.8% yearonyear rise in sales across their online channels compared to their online only counterparts, which experienced a smaller 31.2% growth. ^[3]
Meanwhile, mobile ecommerce sales soared 169.1%. ^[3]
Electrical sales remained very high – up 206% – and there was even some promising news for fashion retailers as clothing sales grew 22%. ^[3]
Data from the ONS has found UK online sales in January 2021 accounted for 35.2% of all retail,. ^[3]
a record that beats even last May’s high of 34.1%, when the coronavirus crisis was at its first peak. ^[3]
Amid a third national lockdown, 50% of textile, clothing and footwear sales came through online channels in the first month of the year, declining to 37.4% for department store sales and 31.5% for household goods stores. ^[3]
Although online made up just 12.2% of food sales in January, it saw the highest yearon year growth of 143.5% compared to the same month in 2020. ^[3]
A January 2021 outlook report from Retail Economics and Natwest has found that, since the pandemic began, nearly half (46%). ^[3]
When asked directly, 32% of consumers surveyed said they expect to continue with their new ecommerce habits in the future, a figure that rises to 40% in 4554 year. ^[3]
Fifty seven percent of respondents from households earning £96,000 or more per year agreed or strongly agreed that they are likely to spend a higher proportion of their income on retail products online than in store, even after the pandemic subsides. ^[3]
By comparison, just 31% of households earning less than £19,000 said the same. ^[3]
Global consumer spending on mobile is expected to reach $270 billion by 2025, having been accelerated by increased mobile activity during the pandemic, according to SensorTower’s 2021 2025 Mobile Market Forecast report. ^[3]
This figure is almost 2.5 times the $111 billion spent throughout 2020 (+30% on 2019). ^[3]
The compound annual growth rate across mobile app stores is also predicted to be very healthy over this five year period, at 21% and 17% respectively on the App Store and Google Play. ^[3]
Meanwhile, app downloads for the 2020 calendar year rose 24% to 143 billion – the highest levels seen since 2016 – and are forecast to reach 230 billion by 2025. ^[3]
By 2025, mobile consumer spend in these regions is expected to grow by 181%, 164% and 170% respectively to equal a collective $20 billion. ^[3]
Overall, non game apps will account for 49% of all revenue made across both stores by the end of 2025. ^[3]
Shopify’s Q4 2020 revenue rose 94% yearon year amid ecommerce boom. ^[3]
Shopify’s fourth quarter 2020 revenue rose 94% yearon year to $977.7 million, the company announced in February. ^[3]
This figure helped boost Shopify’s overall revenue to $2.9 billion (+86%). ^[3]
Its Subscriptions Solutions revenue rose 53% in Q4 2020 alone, due to a number of new merchants joining the platform, the statement explained, likely in a bid to capitalise on the golden quarter rush,. ^[3]
GMV also grew 99% yearon year to $41.1 billion, as many businesses saw record online sales of goods over the period. ^[3]
Online channels accounted for 60 70% of John Lewis sales over the course of 2020, up from 40% before the pandemic, according to details from the retailer’s report. ^[3]
The data reveals mobile and desktop browsing of the brand’s website increased by 55% yearon year, while tablet traffic declined by a whopping 41%, reflecting wider trends in device popularity across the retail industry. ^[3]
Meanwhile, the number of John Lewis purchases destined for home delivery rose a quarter on 2019, quadrupling in the case of Waitrose.com orders, and 55% more products were sent to others as gifts. ^[3]
Some of the most popular items bought by John Lewis customers in 2020 included beauty tech – up 178% – chess sets (up 121%) and nostalgic toys, like Scalextric kits (up 100%). ^[3]
However, sales of products such as suitcases, high heels and clutches and ‘party handbags’ all saw dramatic declines of 69%, 62% and 56% respectively thanks to customers’ dramatic lifestyle changes brought on by the pandemic. ^[3]
Uber has announced that revenue acquired from online food delivery was up 224% yearonyear in Q4 2020 (19% quarteron quarter). ^[3]
According to its financial statement, the app now drives more than 10% of Uber Eats first. ^[3]
Meanwhile, the number of restaurants enlisted on the Uber Eats platform rose 75% in the final quarter of 2020, indicating a huge growth in interest from both retailers and customers in this arm of Uber’s business. ^[3]
Additionally, monthly active platform consumers grew 19% quarteron quarter to 93 million, with the average customer spending $60 per month across five or more transactions. ^[3]
Ride bookings fell 47% in Q4 2020, resulting in a 52% yearon year decline in ride revenue over the period. ^[3]
High demand for delivery has therefore partly made up for the shortfall in ride hailing over 2020, however, despite Uber’s total revenue rising 13% quarteron quarter, it declined by 16% across the whole of 2020. ^[3]
Total online sales growth in the UK rose by 36.6% yearon year in 2020 – the largest growth seen since 2007, according to data from the IMRG Capgemini Online Retail Index. ^[3]
Online retail sales in December remained slightly higher than the year average at +37%, while Black Friday events caused November to take the crown for peak performance at +39%. ^[3]
Multichannel retailers saw a particularly bumper year for online sales, seeing them surpass the rate of growth of onlineonly competitors for the first time since 2017 . ^[3]
Categories that experienced the greatest success over 2020 were garden (+222.5%) and electricals (+90.8%). ^[3]
However, online sales of clothing performed quite poorly, up just 1.3% in 2020 compared to growth of 8.2% the year before. ^[3]
There was also good news for mobile commerce, which saw a huge 73% yearon. ^[3]
Data from eShopWorld has revealed that crossborder ecommerce sales grew 82% yearon year in 2020, as globally optimised retailers cashed in on new opportunities. ^[3]
In April alone, crossborder sales exceeded 100% yearon year growth before peaking at +141% in July. ^[3]
A survey of over 22,000 consumers from 11 different countries found that 52% claimed to have made six or more cross border purchases online since the beginning of 2020. ^[3]
This was followed by Morocco, Chile and Puerto Rico at 215%, 211% and 203% growth respectively. ^[3]
The rate of ecommerce penetration in the US grew by 10 years in a 90 day period in 2020, reaching around 33%, according to data from McKinsey. ^[3]
Fifty percent of American households were reported to be actively reducing their household spend, while a further 20% abandoned past brand loyalty in favour of others that were more convenient, inexpensive or had better stock availability. ^[3]
Following that, the second most compelling reason was product selection, cited by 53% of consumers. ^[3]
Joint third were delivery options and the shopping experience, each cited by 43% of respondents. ^[3]
In the three months to June 30th, eBay experienced a betterthanexpected 14% yearon year rise in revenue, reaching $2.7bn in sales. ^[3]
It also saw an increased number of global sellers flock to the platform, increasing 5% over the period to reach 19 million. ^[3]
However, its Gross Merchandise Volume declined by 7% to $221bn and its active annual buyers fell by 2%. ^[3]
Ebay says it predicts its Q3 earnings will total between $2.42 $2.47bn, a lower estimate than experts predicted and a downward trend for its quarterly revenue, which saw a peak of $3bn in Q1 2021. ^[3]
Amazon saw its revenue rise 27% yearon year in the three months to 30th June 2021, totalling $113bn. ^[3]
While sales for the ecommerce giant remain healthy, this figure did not meet the $115.2bn revenue predicted and marked the slowest rate of growth for the company since the pandemic began. ^[3]
Amazon Web Services continued to perform strongly, with net sales rising 37% to $14.8bn – the second quarter in a row to record over 30% growth across this arm of the company. ^[3]
Meanwhile, Amazon’s advertising revenues skyrocketed by 87% versus the same period of 2020 as brands ramped up their investments. ^[3]
Growth in Amazon’s grocery category in 2020 alone rose 17.6%. ^[3]
The year ending March 31st 2021 has marked one of the strongest performances for the retailer to date – total revenue for the group increased a huge 41% in the full year to an equivalent $109.5 billion, and revenue for the quarter alone grew 64% yearon. ^[3]
Overall GMV rose 21% across the year, mostly driven by the home furnishing and FMCG categories, and later by apparel in the first three months of 2021. ^[3]
Data from its financial statement shows revenue jumped 44% yearon year from $75 billion to more than $108 billion, beating analysts’ prior expectations. ^[3]
Meanwhile, ‘other’ revenue, which primarily includes sales accrued from advertising, grew a whopping 77%. ^[3]
Revenue from its subscription services, including Amazon Prime memberships, digital video, audio and ebooks rose 36% to $7.5 billion, while Amazon Web Services grew 32%. ^[3]
Streaming hours on Amazon’s Prime Video platform are now up more than 70% yearon year, with over 175 million of its >200 million Prime members streaming TV shows and movies over the period. ^[3]
Amazon revealed sales grew a total 38% throughout 2020, reaching $386.1 billion. ^[3]
Meanwhile, sales of its web services accelerated 29.5% to $45.4 billion vs. $35 billion last year. ^[3]
In Q4 2020, usually the most lucrative time of year for Amazon, the company’s sales increased by 44% yearon year to $125.6 billion, marking its first ever $100 billion quarter. ^[3]
It claims that the 2020 holiday season was ‘the best ever for independent businesses selling on Amazon’, with worldwide sales averaging 50% higher yearon year and exceeding $4.8 billion in sales alone over the Black Friday Cyber Monday weekend. ^[3]
In early February 2021, Alibaba posted its financial results from Q4 2020, which revealed a 37% yearon year rise in revenue to RMB221.1 billion. ^[3]
A portion of its success can be attributed to its record 11.11 Singles Day sales, expanded in 2020 to continue for 11 consecutive days, which created RMB498.2 billion in sales – an increase of 26% on the same event in 2019. ^[3]
Moreover, views of recommended pages displayed on the Taobao app homepage grew a whopping 90% in the fourth quarter alone. ^[3]
Aside from its retail achievements, Alibaba’s cloud computing business saw a huge 50% yearon year boost in Q4 2020, making these services profitable for the company for the first time. ^[3]
The Guardian reports online reselling in the UK saw a substantial boost in sales and traffic throughout 2020, according to information collated by top second hand sites like MusicMagpie. ^[3]
Sales at the aforementioned brand, which now resells many other products outside of old music, rose 22% over the course of 2020 to around £120 million. ^[3]
Sales of secondhand books via the site grew by a massive 75% in this period, while products like preowned smartphones and games consoles saw sales increase by one. ^[3]
MusicMagpie’s sales figures follow the same trend as similar sites such as eBay which saw a 30% growth in revenue between March and June 2020 alone. ^[3]
Meanwhile, Depop, a site for selling pre loved fashion, grew its user base to 18 million since the end of 2019 and ‘experienced record sales’ in the summer, according to the Guardian’s report. ^[3]
Sixtyone percent of respondents cited free delivery as a key purchase driver, followed by availability (57%) and price (53%). ^[3]
Amazon is also predicted to have sold $180 billion worth of products in first party sales , up from $135 billion in 2019 and $117 billion in 2018. ^[3]
Products sold via the platform accumulated a 46% share of the top 100 most searched queries related to Covid 19 as consumers rushed to buy essentials and safety equipment like PPE and sanitiser. ^[3]
A press release outlining Amazon’s Q3 financials has confirmed that the company’s net sales grew 37% yearon year worldwide, totaling $96.1 billion for the period and surpassing estimates of $92.7 billion. ^[3]
North American net sales were up by 39%, while international net sales rose by 37%. ^[3]
Sales of its subscription services grew 33% yearon year, and Amazon Web Services grew by 29%. ^[3]
Total profits were up by 200% to $6.3 billion compared to the same quarter the year before, beating Amazon’s previous record of $5.2 billion profit back in Q2. ^[3]
Ebay’s Q3 2020 financial statement has revealed that its revenue rose 25% to $2.61 billion compared to the same period in 2019, beating expert estimates of $2.48 billion. ^[3]
However, physical goods remain the largest subscription revenue opportunity, according to the report, and are expected to represent 45% of global revenue by 2024. ^[3]
In the US, the number of outof stock products online, across 18 product categories, surged 172% between January 2020 and August 2021, according to a report from Adobe Analytics. ^[3]
On a yearon year basis, products were out of stock 24% more of the time in August 2021 than in August 2020, despite more restrictions lifting in the region this summer. ^[3]
As consumers become more and more accustomed to making online purchases, fifty four percent of global shoppers now prefer online window shopping to browsing instore, according to April 2021 research from Bazaarvoice. ^[3]
Indeed, data shows that almost twothirds (64%). ^[3]
Analysis of responses revealed the top three reasons for better product discovery online were convenience (55%), greater choice (46%) and the ability to research items and any corresponding reviews (45%). ^[3]
Forty six percent of consumers claimed they spend their time window shopping on mobile, versus 26% on desktop and 10% on tablet. ^[3]
A similar company, Affirm, based in San Francisco, also claimed its revenue rose 93% to $509.5 million for the year ending 30th June 2020. ^[3]
In a study conducted by Credit Karma for Reuters of 1038 US consumers, almost 40% of those that have spread their payments online have missed more than one payment, and as a result 72% have had their credit score lowered. ^[3]
More notably, 42% of respondents have said they had used a buynowpay later plan before, indicating interest in the service is becoming more and more prevalent among Millennial consumers. ^[3]
Data released in Bold Commerce’s Subscription Trends 2021 report indicates that over 70% of D2C brands have – or will soon – integrate subscriptions into their ecommerce strategies. ^[3]
Furthermore, over half (54%). ^[3]
Indeed, fifty seven percent of brands that have implemented such loyalty programmes have measured their customer lifetime value at a year or more, while just 35% of those without said the same. ^[3]
Twenty percent of retailers that have so far included discounts as a way of incentivising the purchase of subscriptions have reported monthon month growth of over 50%. ^[3]
At the moment, industries that are seeing the highest growth (25% or more monthon month). ^[3]
Sporting goods ranked first according to the survey, with 69% of brands in this category citing this level of growth, followed by the Industrial/B2B (60%) and Automotive (57%). ^[3]
Other upand coming industries with modest monthly subscriptions growth of 10% or more include food and beverage, technology and fashion. ^[3]
Previous research from Forrester forecasted a 45.7% compound annual growth rate in shoppertainment in China alone by 2024, but the pandemic has shifted the goalposts and made it more likely that this will be achieved much sooner. ^[3]
Features such as the ability to place orders, get vouchers, see estimated delivery times and read returns policies were the most popular with survey respondents, as was content that was 10 minutes or less in length. ^[3]
An October 2020 survey of more than 2000 British consumers, commissioned by Citizens Advice, has found that nearly half (47%). ^[3]
With the UK having been in full or partial lockdown for much of 2020, 51% said they felt more reliant on having products delivered to their homes. ^[3]
Of all respondents, a whopping 96% claimed to have ordered products that require parcel delivery since March. ^[3]
A further 18% said they had lost out financially due to a home delivery gone wrong or missing, with 40% of those losing out by more than £20. ^[3]
US shopping app downloads slowed to a 4% yearon year growth in Q3 2020, following a spike in Q2, according to Sensor Tower’s Mobile Retail Trends Analysis, published in Q4. ^[3]
Sensor Tower data also revealed that US app download growth for top brickandmortar retailers between Q1Q3 2020 was almost double that of top online only retail apps (+27% vs. +14%). ^[3]
A study released by YouTrip, shared by WARC, has found crossborder ecommerce in Singapore has boomed under the conditions of the Covid19 pandemic, rising 84% yearon year in the 12 months to June 2021. ^[3]
Taobao took the top spot for the year, with transactions via the site rising by 131%, followed by Amazon at number two. ^[3]
Alibaba placed third (with transactions up 120%), while eBay also made it into the top five (up 98%). ^[3]
According to 8 in 10 consumers in the region, the main reason for shopping with overseas retailers was the lower cost of products compared to those promoted by native retailers. ^[3]
Chinese retail giant JD.com has experienced a 27.4% rise in annual active customer accounts in the year ending June 2021 to almost 532 million, due to an increased appetite for online shopping. ^[3]
In Q2 2021, the company also reported a 26% yearon year overall rise in net revenue to RMB 253.8 billion , beating experts’ predictions. ^[3]
Revenue from its Product segment, which includes JD’s ecommerce arm, rose 23%. ^[3]
Its grocery category drove many of these promotional transactions, with JD Fresh seeing a 70% yearon year boost in sales within the first hour of the event, while alcohol sales exceeded RMB 200 million within the first five minutes. ^[3]
Analysis shows online sales conducted from 8pm11pm local time between May 1st and July 1st 2021 grew more than 100% yearon year, as shoppers increasingly choose their evening hours to browse products online. ^[3]
Other product categories that saw a spike during these evening hours were alcohol, skincare and beauty and pet services, all of which also experienced a 100% increase in sales versus the same period of 2020. ^[3]
Meanwhile, purchases of digital products out on top by rising 500% yearonyear, with 8pm 11pm accounting for more than half of transactions for this vertical across that take place across a whole day. ^[3]
According to the data, the over85s and white collar workers make up the bulk of consumers shopping online in China during the late evening hours. ^[3]
According to a report published by Wunderman Thompson and JingDaily, ‘Transcendent Retail APAC’, crossborder ecommerce in China rose 46.5% yearon year in Q1 2021, reaching an equivalent value of $63.8bn. ^[3]
By December 2020, as many as 70% of China’s population – around 989 million people – were online, the majority via their mobile devices. ^[3]
Nearly 80% of this cohort were shopping online at this time, while 86% were actively using mobile payments. ^[3]
Its number of annual active buyers also rose by 36% to 731.3 million compared to the same period in 2019. ^[3]
Gross merchandise value reached a whopping 1.5 trillion yuan (+73%). ^[3]
According to figures released by Adobe as part of its Digital Economy Index, US consumers spent a record $204.5 billion throughout the 2021 holiday season, denoted as 1st November – 31st December. ^[3]
This spend represents a rise of 8.6% from the previous year, and was driven by categories including toys , video games , gift cards and books. ^[3]
The weeks before Thanksgiving were up 19.2% on 2020, while spend during Cyber Week actually fell by 1.4% compared with 2020. ^[3]
Spend then rose again between 30th November and 31st December, coming in at 5.6% above 2020 levels. ^[3]
Adobe noted that the demand for online shopping was not deterred by persistent supply chain issues, even as consumers encountered more than six billion outof stock messages online, a 10% increase on 2020 levels and a 253% increase on 2019 levels. ^[3]
Buy Now, Pay Later payment options, which saw doubledigit growth in 2021 revenue was up 27% yearonyear, while orders were up 10% yearon. ^[3]
Fortyfive percent of British consumers planned to get their Christmas shopping done earlier than ever in 2021 thanks to supply chain delays and fresh fears of a winter lockdown as Covid 19 cases remain high. ^[3]
In September 2021, new customer growth decreased by 14% on the year before, while sessions per user increased by 17%. ^[3]
Third party sellers on Amazon saw a 60% growth yearon year in Black Friday weekend sales. ^[3]
Black Friday promotions saw thirdparty sellers grow their sales by 60% yearon year, surpassing $4.8 billion worldwide. ^[3]
Analysis from Nosto found UK sales in online stores soared 23% on Black Friday 2020. ^[3]
This was accompanied by a 35% rise in online store visits and a 2% increase in conversion rates compared to numbers from the same event in 2019. ^[3]
However, there was a 4% decline in average order value, likely due to heavier discounting than usual to get consumers to part with their cash amid financial uncertainty. ^[3]
Globally, pet supplies and home and garden came out on top compared to other verticals, seeing a 60% and 52% increase in online sales respectively. ^[3]
The majority of the remaining categories analysed saw growth compared to 2019’s Black Friday results, except for fashion and accessories, which experienced a 4% decline despite a 7% uplift in traffic. ^[3]
This category also saw a 5% decrease in conversion rate and a 3% drop in average order value. ^[3]
In 2020, there was a 24% increase in the number of pages viewed and a 20% increase in the time spent on any one page. ^[3]
Meanwhile, bounce rate dropped by 2%, suggesting that shoppers, more than ever, are making more purposeful and considered purchases during the event. ^[3]
Interestingly, there was also a 30% uplift in the number of product recommendations shown, indicating that retailers have put in place additional measures to ensure a personalised experience for visitors and a greater chance of conversion and/or upselling. ^[3]
Purchases made in the 11 day campaign period covering the unofficial holiday topped $74 billion, a new high for the company and a 26% increase on 2019’s event. ^[3]
According to Alibaba’s data, its AI customer chatbot dealt with 2.1 billion questions, and more than 30 livestreaming channels on Taobao Live made over 100 million yuan in GMV. ^[3]

I know you want to use Sales Acceleration Platforms, thus we made this list of best Sales Acceleration Platforms. We also wrote about how to learn Sales Acceleration Platforms and how to install Sales Acceleration Platforms. Recently we wrote how to uninstall Sales Acceleration Platforms for newbie users. Don’t forgot to check latest Sales Acceleration Platformsstatistics of 2024.

Reference

mckinsey – https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/used-cars-new-platforms-accelerating-sales-in-a-digitally-disrupted-market.
webfx – https://www.webfx.com/blog/marketing/google-ads-statistics/.
seismic – https://seismic.com/blog/6-stats-from-the-aberdeen-group-to-improve-sales-effectiveness/.
econsultancy – https://econsultancy.com/stats-roundup-the-impact-of-covid-19-on-ecommerce/.
prnewswire – https://www.prnewswire.com/news-releases/new-research-reveals-128-billion-sales-acceleration-technology-market-247897621.html.
hubspot – https://blog.hubspot.com/sales/sales-acceleration.
salesloft – https://salesloft.com/.
connectandsell – https://connectandsell.com/products/outboundondemand/.
gryphon – https://gryphon.ai/improve-sales-training-increase-sales-effectiveness/.
tekstack – https://www.tekstack.com/sales-acceleration-software/.
seismic – https://seismic.com/blog/3-statistics-that-will-have-you-revising-your-sales-strategy/.

How Useful is Sales Acceleration Platforms

One of the key benefits of sales acceleration platforms is their ability to automate routine sales tasks, such as lead management, prospecting, and outreach. By automating these tasks, sales teams can focus their time and energy on activities that require human intervention, such as building relationships with prospects and closing deals. This not only increases productivity but also allows sales reps to spend more time on strategic activities that drive business success.

In addition to automation, sales acceleration platforms also provide valuable insights and analytics that can help sales teams optimize their processes and identify trends and patterns in their sales data. By leveraging these insights, sales teams can make more informed decisions and better prioritize their activities to maximize their sales performance.

Furthermore, sales acceleration platforms often integrate with other key sales and marketing technologies, such as CRM systems and marketing automation platforms. This seamless integration allows sales teams to have a 360-degree view of their prospects and customers, ensuring that they are always armed with the most up-to-date and relevant information when engaging with potential buyers.

Another important feature of sales acceleration platforms is their ability to provide sales reps with the right tools and resources at the right time. From email templates and call scripts to social selling tools and predictive analytics, these platforms empower sales reps to have more meaningful and personalized interactions with prospects, ultimately driving better sales outcomes.

Lastly, sales acceleration platforms also offer training and coaching programs that can help sales teams continuously improve their skills and stay up to date with the latest sales best practices. By providing ongoing support and guidance, these platforms can help sales reps achieve their full potential and drive greater success for their organizations.

In conclusion, sales acceleration platforms have proven to be incredibly useful tools for modern sales teams looking to boost their productivity, effectiveness, and overall sales performance. By automating routine tasks, providing valuable insights and analytics, integrating with other key systems, offering the right tools and resources, and providing ongoing training and support, these platforms can help sales teams thrive in today’s competitive business environment. Ultimately, sales acceleration platforms are not just a useful addition to a company’s sales toolkit – they are essential for driving revenue growth and achieving long-term success.

In Conclusion

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Sales Acceleration Platforms Statistics 2024 – Everything You Need to Know