Sales Analytics Statistics 2024 – Everything You Need to Know

Steve Bennett
Business Formation Expert  |   Fact Checked by Editorial Team
Last updated: 
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Are you looking to add Sales Analytics to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Sales Analytics statistics of 2024.

My team and I scanned the entire web and collected all the most useful Sales Analytics stats on this page. You don’t need to check any other resource on the web for any Sales Analytics statistics. All are here only 🙂

How much of an impact will Sales Analytics have on your day-to-day? or the day-to-day of your business? Should you invest in Sales Analytics? We will answer all your Sales Analytics related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Sales Analytics Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 378 Sales Analytics Statistics on this page 🙂

Sales Analytics Benefits Statistics

  • The topranked benefits of having sales related analytics capabilities are aligning the sales force to business strategy and goals (for 38%) and better managing and tracking progress of product and sales initiatives (24%). [0]

Sales Analytics Usage Statistics

  • Sales enablement tool usage is up 567%. [1]

Sales Analytics Market Statistics

  • You can make prospecting calls more successful by focusing on the value you can deliver them (96%), collaborating with them (93%), providing market insights to give them perspective (92%), and helping them understand their needs (92%). [2]
  • 47% of companies have generally aligned sales and marketing teams. [2]
  • Sales market research data reveals that 79% of consumers prefer interacting with salespeople who are trusted advisors that can add value to their business–not just sales representatives who are selling them products and services. [2]
  • It is followed by direct sourcing (16%), and marketing (7%). [2]
  • The global CRM software market is predicted to reach $35 billion by 2024 at a CAGR of 6%. [2]
  • Cloud based CRM solutions now dominate 75% of the market. [2]
  • Mobile CRM market is projected to grow by 13% annually from 2019 to 2029. [2]
  • Sales teams that closely collaborate with their marketing counterparts are 67% better at closing deals. [2]
  • By 2024, 59% of business leaders believe that AI will widely used in sales and marketing. [2]
  • 89% of marketers say that email is their primary channel for lead generation. [1]
  • 93% of sellers, marketers and customer experience reps report that video converts the same or better than any other content form. [3]
  • 76% of sales professionals believe that accessing video viewing data to help qualify leads, engage prospects, and influence deals are important, compared to 67% of marketers. [3]
  • 92% of marketers who use video say that it’s an important part of their marketing strategy. [3]
  • According to 88% of marketers, video marketing provides them with positive ROI. [3]
  • 86% of businesses use video as a marketing tool. [3]
  • A huge proportion of marketers (92%). [3]
  • 79% of non video marketers say they expect to start using video as a marketing tool in 2024 (10% more than last year.). [3]
  • 65% of marketers and nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. [3]
  • 60% say leads/clicks are the main determining factor of video marketing success. [3]
  • 87% of marketers say video has helped them increase traffic. [3]
  • 64% of B2B marketers increased their use of audio or visual content in 2019 over their previous commitment. [3]
  • More than 99% of current video marketers will continue using video in 2021, and 96% plan to increase or maintain their spending. [3]
  • 57% of marketers now use live video within their strategies. [3]
  • Usage held steady at 62% from last year (after a rise from 46% in 2019). [3]
  • Over a third (34%). [3]
  • 91% of webinar marketers say webinars have been a success, making it the most effective video marketing channel. [3]
  • 91% of marketers are satisfied with the ROI of video marketing on social media. [3]
  • 54% of marketers say that video is the most valuable content type for achieving social media marketing goals. [3]
  • 77% of marketers have posted a video on IGTV. [3]
  • 68% of video marketers plan to include LinkedIn in their 2024 video marketing strategy (+5% from last year). [3]
  • For the eighth consecutive year, YouTube remains the most widely used platform for video marketers – with 86% of video marketers having used it this year. [3]
  • 33% of video marketers plan to include TikTok in their 2024 video marketing strategy. [3]
  • Overall U.S. beer volume sales were up 1% in 2021, while craft brewer volume sales grew 8%, raising small and independent brewers’ share of the U.S. beer market by volume to 13.1%. [4]
  • Retail dollar sales of craft increased 21%, to $26.8 billion, and now account for just under 27% of the $100 billion U.S. beer market. [4]

Sales Analytics Software Statistics

  • The global CRM software market is predicted to reach $35 billion by 2024 at a CAGR of 6%. [2]
  • When it comes to purchasing business software, companies rely on word of mouth (55%), customer references (46%), media articles (38%), vendor authored materials (38%), analyst reports (34%), crowdsourced review sites (27%), and sales personnel (22%). [2]
  • One software company was able to increase return on sales by more than 20 percent by providing pricing information based on statistically similar deals to the field. [5]
  • 64% of B2B tech buyers expect to spend more on web conferencing software in 2021. [3]

Sales Analytics Adoption Statistics

  • The adoption of CRM technology in the sales industry has grown by 113%. [2]
  • For the third consecutive year, TikTok adoption increased by 10%, this year reaching 30% (compared to 10% in 2019, and 20% in 2020.). [3]

Sales Analytics Latest Statistics

  • Unsurprisingly, 57% expect to miss their quotas this year. [6]
  • Of the remaining teams, 34% supplement predictions based on intuition with data. [6]
  • Only 16% rely on gut feeling alone. [6]
  • Conversely, underperforming sales teams are 1.7 times more likely to forecast on intuition. [6]
  • This is despite 85% of those who do saying it makes them more effective in their job. [6]
  • And it’s paying off, with high performing teams between 2.3 times and 2.7 times more likely than their underperforming peers to have hired more inside sales staff. [6]
  • Currently, only 49% of businesses say they have fully integrated systems. [6]
  • High performing sales teams are 2.1 times more likely than underperformers to have these systems in place. [6]
  • Only 17% of sales teams rate their single view of customer capabilities as outstanding. [6]
  • It’s estimated that U.S. companies spend more than $70 billion annually on sales training. [6]
  • Over the next three years, sales teams at all performance levels anticipate that guided selling and coaching capabilities will grow by 98%. [6]
  • 50% of the global financial planning & analysis teams have described predictive analytics as a priority in 2020. [7]
  • Sales conversion rates across industries only have an average of 2.46%–3.26%. [2]
  • Digital selling has now become a trend with 77% of sales professionals conducting more video meetings. [2]
  • The rest of their day is allocated to writing emails (21%), entering data (17%), researching leads (17%), team meetings (12%), scheduling calls (12%), training (11%), and reading up on industry reports (11%). [2]
  • 70% of US based sales managers agreed that managers’ capability to adapt to change is more important now compared to five years ago. [2]
  • The top 3 sales enablement priorities are optimizing value messaging (55.5%), optimizing sales processes (35.5%), and optimizing sales coaching (32.9%). [2]
  • Among the top selling challenges for 2020 include “building a case for change” (22%), customers comparing their options (21%), and securing appointments (14%). [2]
  • 71% of consumers expect to hear from sales reps early in the buying process. [2]
  • Majority of sales agents (66.7%). [2]
  • 40% of sales agents say that getting a response from prospects is much harder now than 3 years ago. [2]
  • The biggest issues with prospecting are setting up appointments (14%), consistent cadence of contact across channels (13%), reaching the right stakeholder (12%), creating targeted strategies (12%), and lead qualification (10%). [2]
  • You can increase the chances of sales success by 74% if you ask a minimum of 11 questions during the initial call. [2]
  • Trustworthiness (47%) and responsiveness (44%). [2]
  • 56% of respondents claim that they are using data to select targets or prospects. [2]
  • 49% of sales professionals use data to select the best industries to target. [2]
  • 77% of sales professionals conduct virtual meetings; 57% use their phone more; while 51% use emails to respond to customers. [2]
  • Over 50% of successful sales teams have a 12 month view of their plans while 10% map out the next three years. [2]
  • 46% of buyers agree that “active listening” is the number one skill they expect from sales professionals; meanwhile, managers rank “active listening” as the seventh skill they look for in an applicant. [2]
  • 84% of consumers cite good customer service as one of the key factors when buying from a brand. [2]
  • Companies with an effective VoC program can experience a 55% increase in customer retention. [2]
  • 64% of shoppers are generally ok with vendors saving their purchase history and personal preferences for personalization purposes. [2]
  • 62% of shoppers are more scared of their information being compromised now than they were two years ago. [2]
  • 56% of consumers prefer to buy from companies that consistently release new products and services based on their needs and new technology. [2]
  • 41.2% of sales reps say that their phone is the most effective tool for performing their jobs. [2]
  • Only 28% of sales agents find cold calling effective. [2]
  • Sales representatives spend 15% of the time leaving voicemails rather than talking with prospects. [2]
  • Sales representatives who call six times can increase their contact rate by 70%. [2]
  • More than half of consumers (58%). [2]
  • Meanwhile, others want to know how the product works (54%), understand what the company is trying to achieve (47%), how similar organizations use the product (44%), and why they should purchase (37%). [2]
  • Only 23.9% of the emails sent for sales purposes are opened by consumers. [2]
  • A majority of sales professionals (95%). [2]
  • Personalizing emails can increase open rates by 26%. [2]
  • 78% of sellers who use social media outsell other sellers who do not. [2]
  • Leaders of social selling have 51% more chance to hit their quota. [2]
  • 31% of B2B sales professionals believe that they are able to nurture deeper relationships with clients through social selling. [2]
  • 84% of C level executives turn to social media to make their purchases. [2]
  • Businesses have a 40% chance to hit their goals if they have consistent social selling processes. [2]
  • Referrals are the top source of quality leads (33%). [2]
  • Almost half of top sales reps (47%). [2]
  • 84% of B2B sales transactions begin with a referral. [2]
  • 83% of consumers would refer products and services after a satisfactory sales experience. [2]
  • However, only 29% do so because the salespeople don’t ask them to. [2]
  • A properly implemented CRM system can give you an ROI of 245%. [2]
  • 65% of sales professionals use CRM tools. [2]
  • 44% of small businesses and 33% of mediumsized businesses use cloud. [2]
  • 50% of sales teams that utilize CRM have improved their productivity. [2]
  • A 5% increase in customer retention can improve profits by up to 90%. [2]
  • For 80% of sales conversions, sales agents follow up on prospects 5 times before closing the deal. [2]
  • Companies that close 30% of sales qualified leads are considered profitable. [2]
  • The most challenging aspects of closing a deal include competing with lowcost providers (31%), positioning value propositions (17%). [2]
  • Using the phrase “let me show you how” repeatedly during a call can decrease close rates by 13%. [2]
  • If you use it 4+ times in one sales call, you’ll hurt close rates 14%. [2]
  • Using the term “free trial” can lower close rates by 5%. [2]
  • 88% of buyers agreed that the sales representatives they purchased products or services from are trustworthy. [2]
  • Consumers say sales representatives can improve their experience by listening to their needs (69%), not being pushy (61%), and by providing relevant information about their products (61%). [2]
  • Meanwhile, there are those that say they should respond in a more timely manner (51%), provide options beyond their initial offers (49%), show genuine care for the success of their business (45%), and detail how their products can help them succeed (37%). [2]
  • Salespeople who are successful at closing deals are 10x more likely to leverage collaborative words during conversations. [2]
  • 58% of sales teams said that they will increase the size of their workforce in the next year. [2]
  • The estimated ROI of investing in employee training ranges from 4% to 353%. [2]
  • Teams that invest in technology for sales training and development are 57% more effective than teams that don’t. [2]
  • Only 24% of agents have a degree in business. [2]
  • 51% of sales professionals state that their companies use data to assess their sales performance. [2]
  • 61% of companies have a dedicated sales enablement function. [2]
  • Companies that have dedicated sales enablement have a 52.1% win rate, whereas those without only have 45.5%. [2]
  • 59% of organizations that exceeded their revenue targets say they have a defined sales enablement system. [2]
  • The primary sales enablement efforts of companies are training services (68.1%), sales tools (58.5%), content services (52%), coaching (50.9%), and sales process improvements (49.6%). [2]
  • There are also those that onboard new hires (46.3%), invest in enablement tech (37.3%), focus on proposal development (22.9%), and put emphasis on competitive analysis (17.7%). [2]
  • 61% of organizations have embraced sales enablement in 2019. [2]
  • Sales enablement has helped organizations win forecasted deals with a 49% win rate. [2]
  • Only 17.6% of sales personnel enjoy their job. [2]
  • 26% of sales agents believe that their training is insufficient or ineffective. [2]
  • Only 19% of sales managers value experience when hiring a sales representative; meanwhile, 25% of buyers value experience more. [2]
  • Companies that use lead scoring algorithms have experienced up to a 20% improvement in conversion rates. [2]
  • 47% of sales professionals claim that they use technology in sales at least once a day. [2]
  • More than 52% of respondents said they planned to use more sales technology in 2020. [2]
  • 74% of sales professionals who use an intelligence tool state that it plays a critical role in closing deals. [2]
  • Currently, only 37% of companies have enabled their sales teams to focus more on selling by reducing their administrative tasks with the help of technology. [2]
  • 27% of sales professionals waste more than an hour per day on data entry. [2]
  • 65% of sales managers say that the biggest challenge for them is the lack of time and resources to perform their job. [2]
  • Companies that don’t utilize sales technologies have experienced a 12% decrease in their sales goal achievement rate. [2]
  • 72% of shoppers prefer doing business with innovative companies. [2]
  • 44% of sales professionals expect the buyers to be less responsive to sales outreach during the pandemic. [2]
  • 55% of sales professionals expect their sales pipeline to decrease. [2]
  • 60% of sales professionals expect that they will struggle in hitting their quotas due to the decrease in closing deals. [2]
  • 40% of sales professionals opt for warm outreach compared to 39% who lean more toward cold outreach in the midst of the pandemic. [2]
  • Due to the pandemic, 81% of B2B buyers were worried about a recession in 2020, which was alleviated by 92% of salespeople stating that they would help B2B buyers navigate through the crisis. [2]
  • Mobile CRM Market is Expected to Grow at an Approximate CAGR of 13% Over 2019 to 2029 –. [2]
  • These Are The Worst 13 Words To Use During Sales Calls, According To New Data. [2]
  • Like just 17% of salespeople think they’re pushy compared to 50% of prospects. [1]
  • And along similar lines, only 3% of buyers trust reps. [1]
  • More than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). [1]
  • HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. [1]
  • 19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. [1]
  • 60% want to connect with sales during the consideration stage, after they’ve researched the options and come up with a short list. [1]
  • 20% want to talk during the decision stage, once they’re decided which product to buy. [1]
  • Only 24% of sales emails are opened. [1]
  • At least 50% of your prospects are not a good fit for what you sell. [1]
  • 10.77.3% of respondents said their company provides at least one quarter of their leads. [1]
  • 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt. [1]
  • 80% of sales require 5 followup calls whereas 44% of salespeople give up after one follow. [1]
  • 35 50% of sales go to the vendor that responds first. [1]
  • 75% of online buyers want to receive between 2 4 phone calls before a company gives up; 12% would like a company to try as many times as it takes to get a hold of them. [1]
  • 70% of salespeople stop at one email. [1]
  • Yet if you send more emails, you’ve got a 25% chance to hear back. [1]
  • 42% of people would be encouraged to make a purchase if the sales rep called back at an agreed. [1]
  • 57% of people said they would be encouraged to make a purchase from a salesperson who doesn’t try to apply pressure or hassle them when following up 18. [1]
  • 41.2% of salespeople said their phone is the most effective sales tool at their disposal. [1]
  • analyzed over 100,000 connected outreach calls and found successful salespeople talk for 54% of the call, while unsuccessful salespeople spent only 42% of their time speaking 23. [1]
  • The use of collaborative words had a positive impact on the calls and using “we” instead of “I” increased success rates by 35%. [1]
  • Using “Did I catch you at a bad time” makes you 40% less likely to book a meeting, while asking “How are you?” increases your likelihood of booking a meeting by 3.4X. 25. [1]
  • 63% of Sales Leaders believe that virtual meetings are just as or more effective than in. [1]
  • 65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. [1]
  • Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. [1]
  • 44% looked to their manager, 35% to team training resources, and 24% to media. [1]
  • Only 7% of top performers report pitching, while 19% of non top performers pitch their offering. [1]
  • They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. [1]
  • Provide relevant information (61%) Respond in a timely manner (51%). [1]
  • The biggest challenges today’s salespeople face Establishing urgency (42%) Getting in touch with prospects (37%). [1]
  • A survey by sales strategist, Marc Wayshak, found that 41.2% of respondents said the phone is the most effective sales tool. [1]
  • Only 24.3% of salespeople exceeded their quota last year. [1]
  • About 47% of top performers ask for referrals consistently, versus only 26% of non. [1]
  • 40.92% of consumers trust referrals from people they know. [1]
  • When referred by other customers, people have a 37% higher retention rate. [1]
  • B2B companies with referrals experience a70% higher conversion rate. [1]
  • Referred customers’ lifetime value is 16% higher than that of non. [1]
  • Referral leads have a30% higher conversion rate than leads from any other channel. [1]
  • Referrals account for 65% of companies’ new deals. [1]
  • Only 39% of salespeople intended to go into sales. [1]
  • According to CSO Insights, just 33% of inside sales rep time is spent actively selling. [1]
  • When both the message and subject line are personalized, emails have an average open rate of 5.9%and a click rate of .2%. [1]
  • The number of types of tools used consistently among the majority of respondents went up by 300%. [1]
  • 94% of surveyed employers report that company productivity has been the same (67%) or higher (27%). [1]
  • PayScale analyzed thousands of salaries and determined that remote workers make 8.3% more than non remote workers with the same job and qualifications, and 7.5% more in general—not accounting for years of experience, job title, or location. [1]
  • According to Upwork, 41.8% of the American workforce continues to work remotely. [1]
  • Although an estimated 26.7% will still be working from home through 2021, 36.2 million Americans (22% of the workforce). [1]
  • Here are some sales pipeline templates to get you started Before spending a cent on CRM tools, try out this 100% free and effective sales pipeline and reporting template. [8]
  • , you know that a lead generated from cold calling has a 10% chance of closing. [8]
  • you’d know you had a 40% chance of closing once a lead gets to that stage in the pipeline. [8]
  • Don’t ignore the power of building client relationships as, on average, repeat clients spend 67% more than new customers. [8]
  • Before spending a cent on CRM tools, try out this 100% free and effective sales pipeline and reporting template. [8]
  • In our survey of more than 1,000 sales organizations around the world, we found that 53 percent of those that are “high performing” rate themselves as effective users of analytics. [5]
  • The same survey shows that most sales organizations today do not view themselves as effective users of advanced analytics. [5]
  • Focusing its attention on established companies raised its overall lead conversion rate by 30 percent. [5]
  • Sales productivity rose 5 to 10 percent, and the sales staff cut its planning time by two. [5]
  • Combined with predictive pipeline management, this reduced the cost of sales by 6 percent and boosted revenue by 2 percent. [5]
  • It also realized with a shock that its most important 15 percent of customers were actually three times more likely to purchase elsewhere than other customers were. [5]
  • Armed with these insights, the company reduced churn by 25 percent. [5]
  • One online media company used dynamic pricing to generate real time quotes for classified space and was able to generate 5 percent more revenue. [5]
  • Although this move cut the number of potential sales by 10 percent, it grew the average size of each sale by 25 percent, leading to an overall increase in revenue. [5]
  • 129 Sales Statistics Shows amounts for sales, profit, invoice discount, and payment discount in LCY, and the profit percentage for each customer. [9]
  • The result was an 85% decrease in CPA and 18X conversion rate improvement. [10]
  • In 2018, the average quota attainment was only 54%. [0]
  • 64% of organizations reported correct quota setting as the major challenge for their sales compensation program in 2017 Companies that “peanut butter spread”. [0]
  • quotas across similar roles see 14% less quota attainment than those that assign quotas based on territory. [0]
  • Nearly 60% of companies say that quotas are set as a collaborative effort between the CEO with input from senior management See how bestin breed companies use sales territory planning. [0]
  • Research shows that optimizing territory design can increase sales by 2 to 7%, without any change in total resources or sales strategy. [0]
  • Only 36% of organizations say they are effective at territory design. [0]
  • The majority of companies (76%). [0]
  • The majority of companies (76%). [0]
  • Organizations ineffective at territory design performed 15% lower in sales objective achievement compared to the average. [0]
  • Organizations that are effective at territory design had 14% higher sales objective achievement compared to the average. [0]
  • Companies that digitize their territory alignment process increase revenue up to 15%. [0]
  • Companies effectively managing territory data had 8% higher achievement of sales objectives compared to the average. [0]
  • Modernized territory planning expands the customer base on average between 7. [0]
  • Modernized territory planning results in reduced cost of sales and wasted rep transportation time up to 15%. [0]
  • Modernized territory planning increases productivity up to 20% after the first year of optimization. [0]
  • Modernized territory planning reduces planning time up to 75%. [0]
  • 40% of CFOs now spend the majority of their time on non. [0]
  • Over 90% of CFOs say the ability to dynamically plan “in the moment” is important to react in a fast changing business landscape. [0]
  • Nearly 50% of companies fail to measure and adjust financial forecasts and plans to account for the residual impact caused by sales force attrition. [0]
  • In 2016 78% of CFOs considered Excel proficiency as the most important skill for FP&A teams; today only 5% feel the same. [0]
  • 80% of CFOs recognize that investing in data can help them replace spreadsheets; however, they remain deterred by the perceived cost and complexity of new systems. [0]
  • On average, businesses spend 10% of revenue on sales compensation; more than 40% of companies say they spend more than 20%. [0]
  • More than 60% of companies rank their company as average or lower when it comes to sales compensation administration. [0]
  • Only 18% of commissions are paid in Q1; 40% of sales commissions are paid in Q4.. [0]
  • 50% of homegrown or spreadsheet calculation mechanisms take four weeks or longer to payout. [0]
  • 95% of companies who use ICM technology have payouts completed in less than 6 weeks, with the majority under 3 weeks. [0]
  • 43% of sales organizations are making some investment to upgrade sales compensation automation support. [0]
  • 60% of organizations do not track payment accuracy and are making a best guess about the accuracy of their commission payments. [0]
  • Only 26% of companies are able to deliver analytics or reporting at an aboveaverage or bestof. [0]
  • Only 6% of companies who use spreadsheet or static reporting are able to give their sales teams access to daily or near real. [0]
  • Of the companies able to provide daily or near real time data, 39% are using automated reporting systems. [0]
  • 66.4% of sales organizations surveyed do NOT provide mobile access to sales compensation reports Learn how to improve retention rate. [0]
  • The ideal desired sales rep attrition rate is less than 15%; however, only 69% of organizations are able to achieve that level of attrition. [0]
  • Businesses retain just 71% of salespeople annually, on average. [0]
  • Companies paying competitively at the 75th percentile or higher have 50% less sales turnover. [0]
  • Fewer than half of companies (46%). [0]
  • Among salespeople who leave, 67% do so voluntarily, and 32% are asked to leave Of the remaining “voluntary” departures, 44% are considered low performing and low potential salespeople. [0]
  • Only 54% of companies believe their enterprises have the proper incentives in place to attract and retain the best talent. [0]
  • Businesses effective at either providing clear performance objectives and implementing a welldefined onboarding program enjoy 8% greater sales objective achievement than non. [0]
  • Businesses effective at providing training, coaching, and professional development outperformed others with 17% higher sales objective achievement. [0]
  • Only 42% are effective in providing professional development for salespeople. [0]
  • Across all businesses, just 55% of new hire salespeople are ultimately successful. [0]
  • Top sales reps by quota attainment have a 200% higher chance of promotion and have the potential to increase team performance by 20% Understand the key truths when it comes to sales demographics in the industry. [0]
  • Male led sales teams are 76% men and 24% women vs. the general population. [0]
  • Female led sales teams more closely reflect the general population at 48% women and 52% men. [0]
  • Women achieve 8% higher quota attainment than men. [0]
  • 78% of men achieve quota, while 86% of women achieve quota. [0]
  • Women outperform men by 3% but are actually paid 7% less. [0]
  • Women earn 77% of the total compensation of their male counterparts. [0]
  • Smaller companies pay 46% more in incentive compensation than larger companies with comparable quotas. [0]
  • Almost three quarters (73%). [0]
  • The use of multiple spreadsheets is a factor in producing scattered sales information, which 52% of organizations cited as impeding the systems they use to assess plans and incentives. [0]
  • Many smaller organizations (63%). [0]
  • Only one fifth (21%). [0]
  • Two thirds of organizations that use dedicated sales analytics tools said they have improved the outcomes of their sales activities and processes significantly (20%) or slightly (47%). [0]
  • Growth is the No. 1 business priority reported by CIOs for 2018, echoing the 2017 CEO Survey 47% of growth is in tech. [0]
  • SPM users are 2.6x as effective, at measurably connecting sales efforts, to revenue compared to non users (60% vs. 23%). [0]
  • An integrated SPM suite increases sales productivity by 12.5% and accelerate financial close times up to 50%. [0]
  • SPM solutions helped reduce overpayment/underpayment, saving organizations 3% to 5% in compensation expense. [0]
  • 71% of sales pros agree that video email outperforms text. [3]
  • The use of video in sales and customer conversations was reported by 59% of teams, outranking the distribution of business video on YouTube for the first time ever. [3]
  • People are 13% more likely to remember details from video emails over text emails. [3]
  • Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. [3]
  • Using video for sales outreach has increased response rates for more than 70% of sales reps. [3]
  • 58% of viewers watch a business related video all the way through if it’s less than 60 seconds. [3]
  • Of the sellers who use custom recorded videos, 70% say that video emails produce more opens, clicks, and responses than text emails. [3]
  • 46% of people remember details from a text email, but 59% of people remember details from a video within an email. [3]
  • Many financial services professionals feel like they have gotten to know clients or customers (66%), vendors and partners (50%), and leadership (42%). [3]
  • Globally, 61% of buyers say they can get as much value from meeting suppliers over video conference as they can from in. [3]
  • Close rates have increased for over 50% of sales pros who leverage video as part of their deal cycle. [3]
  • The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting. [3]
  • Deals that are closed/won used video 18.5% more than deals that are closed/lost. [3]
  • Deals that are closed/won used screen sharing 26.3% more often than deals that are closed/lost. [3]
  • The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019. [3]
  • Adding a video to your proposal can increase close rates by up to 41%. [3]
  • Video drives 56% higher proposal engagement and helps close your deal 26% faster. [3]
  • Nearly 80% of sales teams recognize the importance of integrating their video creation and sharing tools with sales engagement technology. [3]
  • 41% of sales teams plan to invest in user generated sales videos in 2024. [3]
  • 96% of financial services professionals would give up a percentage of their salary to work from home permanently. [3]
  • 76% of sales leaders believe that remotesales interactionsare equally or more effective than traditional in person engagement in prospecting for new customers. [3]
  • 64% of those who transitioned to virtual sales this year met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition. [3]
  • 63% of sales leaders say virtual meetings are equally or more effective than in. [3]
  • 30% of the underperforming sales organizations now have an FY21 business goal to enable their reps to sell remotely–for the long term. [3]
  • Usergenerated or user recorded video increased by 129% in 2020. [3]
  • Only 32% of sales pros report that a virtual sales process requires more meetings to close deals. [3]
  • 80% of respondents indicate their organization saved money by transitioning to a business model that relies on virtual meetings rather than in. [3]
  • Only 1% of financial services professionals report that their organization still relies mostly on in. [3]
  • 89% of financial services professionals say that sending video messages to their clients and prospects would be more impactful than text. [3]
  • 50% of financial services. [3]
  • 81% of financial service professionals indicate that access to technology for virtual selling is the number one must have for their work. [3]
  • 62% of sellers now interact with customers over digital channels and do not meet faceto. [3]
  • 65% of B2B companies across industry sectors now offer e commerce capabilities, defined as fully executing a sales transaction online. [3]
  • This is up from 53% in early 2021. [3]
  • About 61% of B2B sellers offer products/service via video conference over inperson selling, an increase from around 42% pre. [3]
  • 13% of B2B companies’ revenue is driven by video conferences. [3]
  • When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now. [3]
  • 91% of organizations are maintaining or increasing video content production budgets. [3]
  • The percentage of companies that create more than 51 videos each year has increased by 261% over the past two years. [3]
  • Overall business video creation increased by 135% last year. [3]
  • 60% of all business videos created in 2020 were user generated or user recorded, while 40% were created or produced in more traditional ways. [3]
  • Approximately 75% of video content created by companies under 200 employees is usergenerated or user. [3]
  • Enterprise organizations are evenly split between internal (34%), external (36%), or a combination of both (30%). [3]
  • Small and Medium sized organizations (both at 57%). [3]
  • 42% mostly use live action videos, 33% primarily use animated videos and 16% mainly use screen recorded videos. [3]
  • On average, most people 40% spend $0 500 on a typical video, with the overwhelming majority 97% spending less than $10,000. [3]
  • Sign Up Free 59.9% indicated that a video being too long would strongly deter them from watching. [3]
  • They shared that 47% of value in a video is delivered in the first 3 seconds. [3]
  • The majority of videos (60%). [3]
  • Only 3% of business videos are 10 to 20 minutes long. [3]
  • Longer form video content grew 66% in 2020. [3]
  • Minutes watched increased 85% in 2020. [3]
  • The number of videos in the 30–60 minute category grew 140% compared to 2019. [3]
  • In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. [3]
  • 88% of people would like to see more video from brands. [3]
  • An increase of 3% from last year. [3]
  • The average viewer retention rate for videos across the board is 45%. [3]
  • 58% of viewers watch a business related video to the end if it’s under 60 seconds. [3]
  • Only 24% of viewers finish a video if it’s longer than 20 minutes. [3]
  • Editing longerform content like on demand webinars to under 20 minutes in length can increase viewer retention by 44%. [3]
  • 84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service. [3]
  • What is the Average Engagement for Different Lengths of Video Brands that use advanced video metrics are over 2x more likely to report satisfaction with video, compared to those who don’t use any measures of content effectiveness. [3]
  • 73% of companies report they are using some form of video analytics to track video content effectiveness. [3]
  • Those that use intermediate or advanced analytics typically offered by enterprise video platforms are much more likely to report the return they’re getting from video. [3]
  • 51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet. [3]
  • 72% percent of households with wireless internet now stream video on their connected TV screens. [3]
  • Between 2013 and 2018, video consumption online has increased at an average of 32% per year. [3]
  • Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. [3]
  • People are 1.5 times more likely to turn to mobile phones to watch a video. [3]
  • People are 1.5x more likely to watch video daily on a smartphone than on a computer. [3]
  • A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. [3]
  • Using the word “Video” in a subject line can increase open rates by 6%. [3]
  • Video content in emails can improve click through rates by up to 300%. [3]
  • Adding video content to emails can potentially reduce opt. [3]
  • Converting blogs into videos can provide you with a new source for driving traffic, as videos can boost your organic traffic by 157%. [3]
  • By 2024, video traffic will amount to 82% of all online consumer traffic, providing SEO experts with an opportunity to gain lots of traffic. [3]
  • 78% of businesses say they received more traffic after implementing videos in their content strategies. [3]
  • 69% of businesses got more leads with video content, while 54% boosted sales. [3]
  • When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. [3]
  • This compares to 11% who’d rather read a text based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 3% who’d like a sales call or demo. [3]
  • 70% of businesses say they are creating more videos now compared to the same time last year. [3]
  • In 2021, there was a 40.5% yearover year increase in the use of proposal videos. [3]
  • This is up from a 31% YOY increase in 2020. [3]
  • Video content is quickly growing in popularity — 46% of buyers prefer video outreach, especially in the absence of faceto. [3]
  • 53% of virtual event consumers said they plan to attend both virtual and inperson events in the future—even when it is safe to gather in. [3]
  • 25% of people watch webinars from their mobile device. [3]
  • While just over half of the events lost audience in the transition, 46% gained attendees as a result. [3]
  • 50% of attendees at virtual events in 2020 were neutral on their experience, more or less getting what they expected. [3]
  • 56% of webinar hosts said that they used both live and on. [3]
  • Instagram is the second most popular option, with 13% creating live videos on the platform. [3]
  • 93% of businesses landed a new customer because of a video on social media. [3]
  • Social media videos make up 68% of the most commonly created types of videos. [3]
  • There are over half a billion more people using social media worldwide than at the same time last year, indicating an almost 14% yearover. [3]
  • 93% of companie have acquired new cutomervia ocial media video. [3]
  • 64% of businesses said that in the last 12 months, a video on Facebook resulted in a new client. [3]
  • 26.4% of the platform’s user base is made up of millennials. [3]
  • That said, over one third (36%). [3]
  • Facebook video is the most popular type of video content on the platform (51% of users), slightly less than Facebook Live and Watch combined (57%). [3]
  • In a 2019 study, 46% of social media users watched videos on Facebook. [3]
  • WordStream, 2024) Usage of Instagram grew to 72% from 60% last year, with an effectiveness rating of 85% up from last year’s 82%. [3]
  • Over 80% of smartphone users watch video with their phone held vertically, so always design your content with this orientation in mind!. [3]
  • In a 2019 study, 51% of social media users watched videos on Instagram. [3]
  • 91% of users watch videos on Instagram weekly. [3]
  • Live streams have increased by 158% since February 2020. [3]
  • According to LinkedIn, video content generates 20 times more shares than other types of content on its platform. [3]
  • For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates. [3]
  • More than 2 billion video views happen every day on Twitter, which is 67% yearover. [3]
  • Promoted Tweets with videos save more than 50% on costper. [3]
  • Snapchat had a big jump in perceived effectiveness increasing from 1% to 13% – a mind bending increase of 1200%. [3]
  • In a 2019 study, 50% of social media users watched videos on Snapchat. [3]
  • YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. [3]
  • There was also a 10% in the effectiveness rating of TikTok, which reached 77%. [3]
  • A 61% increase in mentions year over year during the first half of 2021, converted into new users, making it the first non Facebook app to reach 3 billion global downloads. [3]
  • TikTok’s jump in perceived effectiveness rocketed from 3% last year to 24% this year—a 700% increase. [3]
  • 20152016201720182019202020212020 to 2021 % Change, the journal of the Brewers Association, released in mid. [4]

I know you want to use Sales Analytics Software, thus we made this list of best Sales Analytics Software. We also wrote about how to learn Sales Analytics Software and how to install Sales Analytics Software. Recently we wrote how to uninstall Sales Analytics Software for newbie users. Don’t forgot to check latest Sales Analytics statistics of 2024.


  1. xactlycorp –
  2. hubspot –
  3. financesonline –
  4. vidyard –
  5. brewersassociation –
  6. mckinsey –
  7. salesforce –
  8. close –
  9. pipedrive –
  10. microsoft –
  11. google –

How Useful is Sales Analytics

One of the key benefits of sales analytics is its ability to provide companies with a deep understanding of customer behavior and preferences. By analyzing customer data, companies can identify patterns and trends that enable them to tailor their sales strategies more effectively. Understanding what customers want, their preferred purchasing channels, and even their preferred timing can give a company a significant competitive advantage. With this data in hand, businesses can personalize sales pitches, improve customer engagement, and boost conversion rates.

Sales analytics also enables businesses to identify opportunities for upselling and cross-selling. Often, customers only require a nudge to consider additional products or services that complement their initial purchase. By harnessing the power of sales analytics, companies can identify these upsell opportunities and devise effective strategies to present them to customers. This not only increases the average order size but can also enhance customer loyalty by providing them with a comprehensive solution to their needs.

Furthermore, sales analytics empowers sales teams with dynamic and actionable insights that enable them to prioritize leads more efficiently. In today’s fast-paced business environment, efficiency and productivity are vital for any sales organization. By using analytics, companies can rank leads based on potential value, helping sales teams focus their efforts where they are most likely to succeed. This ensures that valuable time and resources are not squandered on low-value prospects, resulting in increased productivity and a higher conversion rate.

Another area where sales analytics proves invaluable is in improving forecast accuracy. Long gone are the days when gut feelings and instinct guided businesses through forecasting. In today’s data-driven world, organizations need to rely on factual data and trends to anticipate revenue and set targets accurately. By analyzing historical sales data and market trends, sales analytics provides businesses with a robust foundation to build realistic forecasts, making them better equipped to adjust strategies in response to market dynamics.

In addition to helping companies adapt their strategies, sales analytics also illuminates areas requiring improvement within the sales process itself. By monitoring sales team performance, analyzing key performance metrics, and identifying areas of underperformance, businesses can diagnose issues and implement measures to address them promptly. It can highlight training needs, reveal bottlenecks in the sales funnel, or even indicate where sales personnel may require additional support. These insights ensure that sales processes operate efficiently and sales teams are equipped with the tools they need to succeed.

In conclusion, sales analytics is an incredibly useful tool that offers tremendous value to businesses across various industries. By providing organizations with insights into customer behavior, identifying upsell opportunities, enhancing lead prioritization, improving forecasting, and optimizing sales processes, it equips companies with tools to drive growth and achieve their revenue objectives. Ignoring the power of sales analytics in today’s data-driven world would be an oversight that could potentially hinder business success.

In Conclusion

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We tried our best to provide all the Sales Analytics statistics on this page. Please comment below and share your opinion if we missed any Sales Analytics statistics.

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