Sales Engagement Statistics 2024 - Everything You Need to Know

Are you looking to add Sales Engagement to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Sales Engagement statistics of 2024.

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How much of an impact will Sales Engagement have on your day-to-day? or the day-to-day of your business? Should you invest in Sales Engagement? We will answer all your Sales Engagement related questions here.

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On this page, you’ll learn about the following:

Best Sales Engagement Statistics

Best Sales Engagement Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 526 Sales Engagement Statistics on this page 🙂

Sales Engagement Usage Statistics

Sales enablement tool usage is up 567%. ^[0]

Sales Engagement Market Statistics

44% of inside sales pipeline comes from marketing, and inside sales average dials are down 20% yearover. ^[1]
79% of marketing leads never convert into sales. ^[1]
65% of B2B marketers have not established lead nurturing. ^[1]
Businesses using marketing automation to nurture prospects experience a 451% increase in qualified leads. ^[1]
51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing. ^[1]
61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. ^[1]
Only 25% of marketing generated leads are typically of a high enough quality to immediately advance to sales. ^[1]
Only 5% of salespeople said leads they receive from marketing were very high quality. ^[1]
46% of marketers reported that inbound marketing gave a higher ROI, while only 12% reported outbound did. ^[1]
When asked which marketing tactic provides higher quality leads for the sales team, 59% of marketers responded inbound, and 16% reported outbound. ^[1]
52% of outbound marketers say their marketing efforts are “ineffective”. ^[1]
Only 16% of marketers say outbound practices provide the highest quality leads for sales. ^[1]
2 Only 42% of marketers solicit a twoway conversation with potential buyers as a substantial part of content research Content Marketing Institute. ^[2]
In spite of this, B2B marketers still report a 760% rise in revenue from email campaigns that are segmented and customized. ^[2]
43% of B2B marketers consider blogging the #1 type of content Social Marketing Industry Report. ^[2]
23 92% of the business to business market reports ABM as an essential component of their overall marketing mix. ^[2]
24 20% of B2B marketing professionals describe the “buy in” from executive decision makers as the number one challenge to implementing an ABM strategy. ^[2]
31 B2B tech companies are expected to adopt video marketing at a 19% greater rate year over year. ^[2]
34 Influencer marketing in the B2B space is expected to rise from 17%. ^[2]
38 41% of B2B companies are expected to use mobile marketing for prospect engagement. ^[2]
Here are a few statistics that you may want to consider as well 30% of B2B companies are expected to use chatbot powered marketing for prospect engagement. ^[2]
41 89% of marketers say using video content increases their ROI. ^[2]
Of the companies currently using video as a marketing strategy, 91% consider it essential, a 6% increase year over year and an increase of 9% since 2017. ^[2]
Although 90% of marketers believe competition is increasing with relation to video, 99% of them will keep using it, and 88% of them will spend more money on it than in years past. ^[2]
44 52% of marketers rated video marketing as the type of marketing with the highest ROI. ^[2]
45 73% of B2B marketers, buyers and researchers say that video marketing has a positive effect on the company’s ROI Blue Corona 2019. ^[2]
According to HubSpot, aligning sales and marketing processes stands togenerate 208% more revenue. ^[3]
According to Forrester, 90% of sales leaders lack confidence in their activity data, while over 75% of marketing professionals say they lack access to the analytics required for informed decision. ^[3]
89% of marketers say that email is their primary channel for lead generation. ^[0]
93% of sellers, marketers and customer experience reps report that video converts the same or better than any other content form. ^[4]
76% of sales professionals believe that accessing video viewing data to help qualify leads, engage prospects, and influence deals are important, compared to 67% of marketers. ^[4]
92% of marketers who use video say that it’s an important part of their marketing strategy. ^[4]
According to 88% of marketers, video marketing provides them with positive ROI. ^[4]
86% of businesses use video as a marketing tool. ^[4]
A huge proportion of marketers (92%). ^[4]
79% of non video marketers say they expect to start using video as a marketing tool in 2024 (10% more than last year.). ^[4]
65% of marketers and nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. ^[4]
60% say leads/clicks are the main determining factor of video marketing success. ^[4]
87% of marketers say video has helped them increase traffic. ^[4]
64% of B2B marketers increased their use of audio or visual content in 2019 over their previous commitment. ^[4]
More than 99% of current video marketers will continue using video in 2021, and 96% plan to increase or maintain their spending. ^[4]
57% of marketers now use live video within their strategies. ^[4]
Usage held steady at 62% from last year (after a rise from 46% in 2019). ^[4]
Over a third (34%). ^[4]
91% of webinar marketers say webinars have been a success, making it the most effective video marketing channel. ^[4]
91% of marketers are satisfied with the ROI of video marketing on social media. ^[4]
54% of marketers say that video is the most valuable content type for achieving social media marketing goals. ^[4]
77% of marketers have posted a video on IGTV. ^[4]
68% of video marketers plan to include LinkedIn in their 2024 video marketing strategy (+5% from last year). ^[4]
For the eighth consecutive year, YouTube remains the most widely used platform for video marketers – with 86% of video marketers having used it this year. ^[4]
33% of video marketers plan to include TikTok in their 2024 video marketing strategy. ^[4]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[5]
64% of SEO marketers call mobile optimization an effective investment. ^[5]
Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). ^[6]
Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. ^[6]
“#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). ^[6]
In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. ^[6]
Retargeting ads are the most used among marketers, with77% of B2B and B2C. ^[6]
Influencer marketing related companies grew by 26% in 2021 to 18,900 worldwide. ^[7]
With 79% of marketers considering Instagram as an integral part of their campaigns, it’s no wonder that even in 2024, it’s still a worthwhile source of leads. ^[7]
93% of marketers have used influencer marketing in their campaigns, and it’s now considered as a key advertising strategy. ^[7]
60% of marketers shared that influencer generated content performs better and drives more engagement compared to branded posts. ^[7]
Since our 2020 survey, the percentage of brands that have a separate budget for content marketing has increased by 4% to 59%. ^[7]
Given how HubSpot reports that 70% of brands use content marketing, this number seems a bit low, though it’s possible that the difference just means that some brands don’t separate their marketing budget into different types of marketing. ^[7]
A staggering 90% of respondents to our influencer marketing survey indicated that they believe influencer marketing to be effective. ^[7]
Unexpectedly, 30% of firms don’t measure their influencer marketing ROI. ^[7]
That’s why 42.3%% of brands believe that conversions and sales are the most important metrics of influencer marketing campaign success. ^[7]
Instagram is the network of choice for influencer marketing campaigns, with 79% of brands considering it the most important platform for them. ^[7]
Nearly two thirds (68%). ^[7]
When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. ^[7]
Micro influencers perform the bulk of successful influencer marketing (at least 90% of it). ^[7]
45% of our survey respondents have been using TikTok for their influencer marketing campaigns. ^[7]
In the BigCommerce Influencer Marketing Survey, 89%% of the respondents believed that the ROI from influencer marketing is better than other marketing channels. ^[7]
While 77% intend to include it in their marketing mix,5% expect to devote half or more of their marketing budget to influencer marketing. ^[7]
Indeed, an additional 28% intend to allocate 30 40% of their total marketing spend to influencer marketing. ^[7]
If you’re looking at videos in general, 91% of active users watch videos on IG weekly so having a video marketing strategy is crucial. ^[8]
Based on Sprout’s Social Index, Edition XVII Accelerate data, 54% of marketers found video to be the most valuable content format for achieving their social media goals. ^[8]
Another study found that 68% of video marketers plan to include Instagram video in their 2024 video marketing strategy, up 10% from the previous year. ^[8]
A survey found that 93% of marketers and agencies planned on using Instagram. ^[8]
But when marketers were asked which types were most valuable to achieving goals, 54% said video and 53% said images. ^[8]
Organic lead is considered one of thebest lead generationchannels and scoring techniques, making53%of marketers spend at least half of their budget on generating leads organically. ^[9]
whereas44%say it’s personalization in marketing efforts. ^[9]

Sales Engagement Software Statistics

In comparison, traditional enterprise software gets 10% to 20% daily active users. ^[10]
64% of B2B tech buyers expect to spend more on web conferencing software in 2021. ^[4]

Sales Engagement Adoption Statistics

For the third consecutive year, TikTok adoption increased by 10%, this year reaching 30% (compared to 10% in 2019, and 20% in 2020.). ^[4]

Sales Engagement Latest Statistics

And, 50 90% of the journey is complete before a buyer interacts with a sales rep. ^[1]
37% of high growth companies use inside sales as primary sales strategy (vs. 27% for field sales, 23% for internet sales, 8% for channel sales). ^[1]
Only 33% of inside sales rep time is spent actively selling. ^[1]
Sales reps can spend up to 40% of their time looking for somebody to call. ^[1]
Research shows that 35% to 50% of sales go to the vendor that responds first. ^[1]
Face to face or field sales teams make up 71.2% of the sales force. ^[1]
65% of outside account executives are attaining quota which is 10% higher than inside. ^[1]
Spend89% More Time Selling RemotelyThan in 2013. ^[1]
More than40% of salespeoplesay prospecting is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). ^[1]
8 in 10 prospects prefer talking to reps over email, which matches up with the percentage of reps (78%). ^[1]
Prospects are open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%). ^[1]
50% of buyers like speaking over phone, compared to 70% of reps. ^[1]
More than50%of prospects want to see how your product works on the first call. ^[1]
An industry study showed companies who said cold calling is dead experienced 42% less growth than those who said it was alive. ^[1]
Only 2% of cold calls result in an appointment 74% of companies don’t leave voicemails. ^[1]
42% of sales reps feel theydon’t have enough informationbefore making a call. ^[1]
Sales reps spend about 15% of their time leaving voicemails. ^[1]
44% of salespeople give up after one follow. ^[1]
65% of salespeople who use social sellingfilltheir pipeline, compared to 47% of reps who do not. ^[1]
78% of salespeople using social media outsell their peers. ^[1]
75% of B2B buyers and84% of Clevelor vice president level executives use social media to make purchasing decisions. ^[1]
31% of B2B professionalssaid that social selling allowed them to build deeper relationships with their clients. ^[1]
Sales reps who use social selling are 50% more likely to meet orexceedtheir quota. ^[1]
63.4 percentof sales reps engaged in social selling report an increase in their company’s revenue. ^[1]
Using social selling tools can increase theaverage deal sizeby 35%. ^[1]
73% of executives prefer to work with sales professionals referred by someone they know. ^[1]
84% of buyers nowkick off their buying process with a referral. ^[1]
92% of buyers trust referrals from people they know. ^[1]
91% of customers say they’d give referrals. ^[1]
Only 11% of salespeople ask for referrals. ^[1]
Companies with formalized referral programs experience 86% more revenue growth over the past two years when compared to the rest. ^[1]
The lifetime value of referred customers is on average 16% higher than that of non. ^[1]
Only 23% of sales emails are opened. ^[1]
44% of email recipients made at least one purchase last year based on a promotional email. ^[1]
40% of emails are opened on mobile first – where the average mobile screen can only fit 4. ^[1]
Personalized emails improve click through rates by 14% and conversion rates by 10%. ^[1]
Personalized subject lines are 22.2% more likely to be opened. ^[1]
80% of sales require 5 follow up calls after the meeting. ^[1]
44% of sales reps give up after 1 follow up 50% of buyers choose the vendor that responds first. ^[1]
Only7% responded in the first five minutesafter a form submission. ^[1]
Over 50% didn’t respond within five business days. ^[1]
Bestin class companies close30% of sales qualified leadswhile average companies close 20%. ^[1]
48% of sales calls end without an attempt to close the sale and the national sales closing rate is 27%. ^[1]
74% of companies say converting leads into customers is their top priority. ^[1]
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non. ^[1]
Companies excelling at lead nurturing generate 50% more sales ready leads at 33% lower cost. ^[1]
46% of B2B sales reps list lead quantity and quality as their top challenge. ^[1]
67% of lost sales are a result of sales reps not properly qualifying potential customers before taking them through the full sales process. ^[1]
Just 44% of companies use lead scoring systems. ^[1]
There is a 10x drop in lead qualification when you wait longer than 5 minutes to respond, and a 400% decrease when you respond within 10 minutes versus 5 minutes. ^[1]
B2B buyers are 57% 70% through buying research before contacting sales. ^[1]
67% of the buyer’s journey is now done digitally 84% of CEOs and VPs use social media to make purchasing decisions. ^[1]
62% of B2B buyers say a web search was one of the first three resources they use to learn about a solution. ^[1]
80% of business decision makers prefer to get company information from a series of articles versus an advertisement. ^[1]
84% of B2B decision makers begin their buying process with a referral. ~. ^[1]
77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research 93% of B2B buying processesbeginwith an online search. ^[1]
94% of B2B buyers will research onlinebeforefinalizing a purchase. ^[1]
Over half (57%). ^[1]
47% of buyers view 3 5 pieces of the company’s content before talking with a sales representative. ^[1]
42 percent of sales reps feel they don’t have enough information prior to making a call. ^[1]
75% of surveyed executives are willing to make an appointment or attend an event based on a cold call or email alone. ^[1]
Only39% of a sales rep’s timeis spent selling or interacting with prospects and customers. ^[1]
Only 60% of sales reps meet quota. ^[1]
79% of sales executives say a leading driver of hitting new targets is improving the productivity of existing sales reps. ^[1]
81% of companies say productivity would improve with better process, skills, or competency training. ^[1]
84% of sales executives cited content search and utilization as the top productivity improvement area. ^[1]
The typical organization spends 24K per person on improving productivity, yet 49% of organizations have zero or limited means to measure productivity. ^[1]
According toForbesmagazine, 55% of salespeople lack basic sales skills. ^[1]
58 percent of buyers report that sales reps are unable to answer their questions effectively. ^[1]
According to a recent survey, 84% of all sales training is lost after 90 days. ^[1]
82% of B2B decision makers think sales reps are unprepared. ^[1]
According to a recent report, every dollar invested in sales training returned $29 in incremental revenues. ^[1]
According to a recentreport, the best sales training will improve the performance of an individual on average by 20%. ^[1]
According to an ATD report, US companies spend $20 billion yearly on sales training. ^[1]
Firms where salespeople use the company’s methodology and get consistent coaching see 73% quota attainment. ^[1]
65% of employees say the quality of training and learning opportunities positively influences their engagement. ^[1]
The Bureau of Labor Statistics projects 6. ^[1]
employment growth for sales representatives by 2026 Only 39% of salespeople intended to go into sales. ^[1]
Successful reps are 10x more likely to use collaborative words like “us,” “we,” and “our” and avoid words like, “I” and “me.”. ^[1]
Optimistic sales pros outperform pessimists by 57%. ^[1]
57% of sales pros spend 3–10+ hours per week using CRM tools. ^[1]
CRMs can boost sales by 29% and productivity to 34%. ^[1]
24% more sales pros meet their annual quotas when they have mobile access to their CRM. ^[1]
CRMs can boost sales by 29% and productivity to 34%. ^[1]
To be a successful D2D sales rep, it takes Successful doorto door reps canvass a neighborhood 3x and talk with 90% of the residents. ^[1]
About 2% of all doorto door knocks will generate a sale. ^[1]
Sales engagement is such a high priority that 90% of sales leaders plan to invest in technologies and methodologies to help their sellers engage effectively with prospects and customers. ^[10]
87% of sales development organizations have adopted a sales engagement platform. ^[10]
92% of sales development organizations rank sales engagement platforms as critical to their team’s success. ^[10]
Our analysts estimate that the top platforms are getting 60%+ daily active users. ^[10]
According to the TOPO SDR Benchmark Report, 80% of world class sales development representatives teams use at least three channels and deliver at least 15.5 touches per contact. ^[10]
TOPO estimates that at least one of these two vendors is considered in 85% of sales engagement application purchases. ^[10]
3 67% of buyers in the B2B space list “relevant communication” as a top influence for choosing one solutions provider over another Dun & Bradstreet. ^[2]
4 Companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less. ^[2]
92% of decision makers give unsolicited email attention, even email from a company with no ties. ^[2]
25% of decision makers will read an unsolicited email as long as it contains information that may be relevant to business. ^[2]
78% of executives say that an unsolicited email has led to a face to face meeting or event attendance at some point. ^[2]
The open rate for direct email is 80% Small Biz Trends. ^[2]
Direct mail campaign average ROI is between 18% and 20% Small Biz Trends. ^[2]
56% of buyers will reach out to a brand because of a direct mail campaign Small Biz Trends. ^[2]
7 95% of B2B buyers do business with the providers who showcase an ability to lead throughout the entire buying process from the beginning Demand Gen Report. ^[2]
9 45% of B2B buyers are looking for personalized content portals. ^[2]
10 Buyers in the B2B space are an average of 57% through the process of buying before first contact with a business rep. ^[2]
12 35% of sales associates spend between 31 to 60 minutes daily on data entry and other manual tasks Business to Community. ^[2]
13 34% of buyers say that they limit engagement with B2B providers because those providers overload them with irrelevent content. ^[2]
14 46% of prospects will move away from a B2B provider website because the business does not clearly communicate what it does on the landing page. ^[2]
15 37% of prospects will move away from a B2B provider website because the site has either poor navigation or design. ^[2]
16 44% of B2B buyers say that having no visible contact information available is the #1 reason for abandoning an engagement effort. ^[2]
17 86% of buyers say that they would prefer to see main products and services on the home page of a B2B vendor. ^[2]
18 More than 10 pieces of review content annoys 86% of potential buyers. ^[2]
However, 53% of B2B companies have no more than one person serving their entire organization as content creator Content Marketing Institute. ^[2]
More than 50% of B2B prospects will view at least eight content pieces during the buying process, with 82% of those buyers taking in at least five pieces of content before deciding to speak to a sales associate. ^[2]
80% of B2B buyers prefer to receive brand information through a series of articles rather than through a direct ad Content Marketing Institute. ^[2]
44% of B2B buyers would prefer to have access to an ROI calculator on a vendor’s website to use for buying decisions. ^[2]
96% of buyers are looking for whitepapers or other content with greater input from known industry thought leaders Demand Gen Reports. ^[2]
73% of B2B buyers say that they want the customer experience to resemble that of a B2C company. ^[2]
With the above statistic in mind, only 49% of B2B buyers believe that their companies are actually delivering on a more personalized B2C experience. ^[2]
21 68% of B2B companies use strategic landing pages as a lead generation and prospect engagement strategy. ^[2]
22% of the fastest growing B2B providers are currently using a live chat app on the website. ^[2]
Sales go up by 19% when a website is characterized as having a personal experience MarTech Advisor 2018. ^[2]
33 Purchase intent targeting in the B2B space is expected to rise from 15% year over year. ^[2]
35 55% of B2B companies are expected to use on demand content strategy for prospect engagement. ^[2]
36 44% of B2B companies are expected to use advertising on emerging social channels for prospect engagement. ^[2]
37 42% of B2B companies are expected to use programmatic ad buying for prospect engagement. ^[2]
39 36% of B2B companies are expected to use AI powered data analytics for prospect engagement. ^[2]
40 30% of B2B companies are expected to use generational campaigns for prospect engagement. ^[2]
14% of B2B companies are expected to use VR or AR based customer experience processes for prospect engagement. ^[2]
46 Websites that use video have an average CVR of 4.8%, while those without video have 2.9% average CVR. ^[2]
47 70% of B2B buyers will watch at least one sales video during the engagement process Business 2 Community. ^[2]
48 17% of salespeople describe themselves as “pushy,” although 50% of prospects describe those same salespeople as “pushy” Business to Community. ^[2]
49 Prospects open 53% of emails written at a Key Stage 2 reading level as opposed to only 39% of emails written at a collegiate reading level Business to Community. ^[2]
Salesforce found that78% of B2B buyersexpect salespeople to act as trusted advisors, with expert industry knowledge. ^[3]
They also found that 57% of respondents stopped buying from companies because a competitor provided a better experience. ^[3]
In a recent Forrester survey, over 80% of sales leaders have made changes to their sales process to match changing buyer expectations. ^[3]
It takes an average of 18 calls to actually connect with a buyer and only 24% of sales emails are opened. ^[3]
Consider that up to 70% of B2B content goes unused, with 79% failing to convert leads into sales. ^[3]
Like just 17% of salespeople think they’re pushy compared to 50% of prospects. ^[0]
And along similar lines, only 3% of buyers trust reps. ^[0]
More than 40% of salespeople say this is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). ^[0]
HubSpot Research found 72% of companies with less than 50 new opps per month didn’t achieve their revenue goals, compared to 15% with 51 to 100 new opps and just 4% for companies with 101 to 200 new opps. ^[0]
19% of buyers want to connect with a salesperson during the awareness stage of their buying process, when they’re first learning about the product. ^[0]
60% want to connect with sales during the consideration stage, after they’ve researched the options and come up with a short list. ^[0]
20% want to talk during the decision stage, once they’re decided which product to buy. ^[0]
Only 24% of sales emails are opened. ^[0]
At least 50% of your prospects are not a good fit for what you sell. ^[0]
10.77.3% of respondents said their company provides at least one quarter of their leads. ^[0]
60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt. ^[0]
80% of sales require 5 followup calls whereas 44% of salespeople give up after one follow. ^[0]
35 50% of sales go to the vendor that responds first. ^[0]
75% of online buyers want to receive between 2 4 phone calls before a company gives up; 12% would like a company to try as many times as it takes to get a hold of them. ^[0]
70% of salespeople stop at one email. ^[0]
Yet if you send more emails, you’ve got a 25% chance to hear back. ^[0]
42% of people would be encouraged to make a purchase if the sales rep called back at an agreed. ^[0]
57% of people said they would be encouraged to make a purchase from a salesperson who doesn’t try to apply pressure or hassle them when following up 18. ^[0]
41.2% of salespeople said their phone is the most effective sales tool at their disposal. ^[0]
Gong.io analyzed over 100,000 connected outreach calls and found successful salespeople talk for 54% of the call, while unsuccessful salespeople spent only 42% of their time speaking 23. ^[0]
The use of collaborative words had a positive impact on the calls and using “we” instead of “I” increased success rates by 35%. ^[0]
Using “Did I catch you at a bad time” makes you 40% less likely to book a meeting, while asking “How are you?” increases your likelihood of booking a meeting by 3.4X. 25. ^[0]
63% of Sales Leaders believe that virtual meetings are just as or more effective than in. ^[0]
65% of salespeople who use social selling fill their pipeline, compared to 47% of reps who do not. ^[0]
Using social selling tools can increase win rates and deal size by 5% and 35%, respectively. ^[0]
44% looked to their manager, 35% to team training resources, and 24% to media. ^[0]
Only 7% of top performers report pitching, while 19% of non top performers pitch their offering. ^[0]
They spend 21% of their day writing emails, 17% entering data, another 17% prospecting and researching leads, 12% going to internal meetings, and 12% scheduling calls. ^[0]
Provide relevant information (61%) Respond in a timely manner (51%). ^[0]
The biggest challenges today’s salespeople face Establishing urgency (42%) Getting in touch with prospects (37%). ^[0]
A survey by sales strategist, Marc Wayshak, found that 41.2% of respondents said the phone is the most effective sales tool. ^[0]
Only 24.3% of salespeople exceeded their quota last year. ^[0]
About 47% of top performers ask for referrals consistently, versus only 26% of non. ^[0]
40.92% of consumers trust referrals from people they know. ^[0]
When referred by other customers, people have a 37% higher retention rate. ^[0]
B2B companies with referrals experience a70% higher conversion rate. ^[0]
Referred customers’ lifetime value is 16% higher than that of non. ^[0]
Referral leads have a30% higher conversion rate than leads from any other channel. ^[0]
Referrals account for 65% of companies’ new deals. ^[0]
Only 39% of salespeople intended to go into sales. ^[0]
According to CSO Insights, just 33% of inside sales rep time is spent actively selling. ^[0]
When both the message and subject line are personalized, emails have an average open rate of 5.9%and a click rate of .2%. ^[0]
The number of types of tools used consistently among the majority of respondents went up by 300%. ^[0]
94% of surveyed employers report that company productivity has been the same (67%) or higher (27%). ^[0]
PayScale analyzed thousands of salaries and determined that remote workers make 8.3% more than non remote workers with the same job and qualifications, and 7.5% more in general—not accounting for years of experience, job title, or location. ^[0]
According to Upwork, 41.8% of the American workforce continues to work remotely. ^[0]
Although an estimated 26.7% will still be working from home through 2021, 36.2 million Americans (22% of the workforce). ^[0]
According to the Harvard Business Review, sales managers still can’t control 83% of the metrics they’re measuring. ^[11]
According to a study conducted by Forrester , companies using sales engagement platforms can show a 329% return on investment over a span of three years. ^[11]
When an SEP solution maximizes this output, it sounds sweet at first until you note the fact that only 8.5% of prospecting efforts receive some sort of response. ^[11]
In fact, according to Forrester, up to 73% of all data within an enterprise goes unused. ^[11]
71% of sales pros agree that video email outperforms text. ^[4]
The use of video in sales and customer conversations was reported by 59% of teams, outranking the distribution of business video on YouTube for the first time ever. ^[4]
People are 13% more likely to remember details from video emails over text emails. ^[4]
Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. ^[4]
Using video for sales outreach has increased response rates for more than 70% of sales reps. ^[4]
58% of viewers watch a business related video all the way through if it’s less than 60 seconds. ^[4]
Of the sellers who use custom recorded videos, 70% say that video emails produce more opens, clicks, and responses than text emails. ^[4]
46% of people remember details from a text email, but 59% of people remember details from a video within an email. ^[4]
Many financial services professionals feel like they have gotten to know clients or customers (66%), vendors and partners (50%), and leadership (42%). ^[4]
Globally, 61% of buyers say they can get as much value from meeting suppliers over video conference as they can from in. ^[4]
Close rates have increased for over 50% of sales pros who leverage video as part of their deal cycle. ^[4]
The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting. ^[4]
Deals that are closed/won used video 18.5% more than deals that are closed/lost. ^[4]
Deals that are closed/won used screen sharing 26.3% more often than deals that are closed/lost. ^[4]
The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019. ^[4]
Adding a video to your proposal can increase close rates by up to 41%. ^[4]
Video drives 56% higher proposal engagement and helps close your deal 26% faster. ^[4]
Nearly 80% of sales teams recognize the importance of integrating their video creation and sharing tools with sales engagement technology. ^[4]
41% of sales teams plan to invest in user generated sales videos in 2024. ^[4]
96% of financial services professionals would give up a percentage of their salary to work from home permanently. ^[4]
76% of sales leaders believe that remotesales interactionsare equally or more effective than traditional in person engagement in prospecting for new customers. ^[4]
64% of those who transitioned to virtual sales this year met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition. ^[4]
63% of sales leaders say virtual meetings are equally or more effective than in. ^[4]
30% of the underperforming sales organizations now have an FY21 business goal to enable their reps to sell remotely–for the long term. ^[4]
Usergenerated or user recorded video increased by 129% in 2020. ^[4]
Only 32% of sales pros report that a virtual sales process requires more meetings to close deals. ^[4]
80% of respondents indicate their organization saved money by transitioning to a business model that relies on virtual meetings rather than in. ^[4]
Only 1% of financial services professionals report that their organization still relies mostly on in. ^[4]
89% of financial services professionals say that sending video messages to their clients and prospects would be more impactful than text. ^[4]
50% of financial services. ^[4]
81% of financial service professionals indicate that access to technology for virtual selling is the number one must have for their work. ^[4]
62% of sellers now interact with customers over digital channels and do not meet faceto. ^[4]
65% of B2B companies across industry sectors now offer e commerce capabilities, defined as fully executing a sales transaction online. ^[4]
This is up from 53% in early 2021. ^[4]
About 61% of B2B sellers offer products/service via video conference over inperson selling, an increase from around 42% pre. ^[4]
13% of B2B companies’ revenue is driven by video conferences. ^[4]
When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now. ^[4]
91% of organizations are maintaining or increasing video content production budgets. ^[4]
The percentage of companies that create more than 51 videos each year has increased by 261% over the past two years. ^[4]
Overall business video creation increased by 135% last year. ^[4]
60% of all business videos created in 2020 were user generated or user recorded, while 40% were created or produced in more traditional ways. ^[4]
Approximately 75% of video content created by companies under 200 employees is usergenerated or user. ^[4]
Enterprise organizations are evenly split between internal (34%), external (36%), or a combination of both (30%). ^[4]
Small and Medium sized organizations (both at 57%). ^[4]
42% mostly use live action videos, 33% primarily use animated videos and 16% mainly use screen recorded videos. ^[4]
On average, most people 40% spend $0 500 on a typical video, with the overwhelming majority 97% spending less than $10,000. ^[4]
Sign Up Free 59.9% indicated that a video being too long would strongly deter them from watching. ^[4]
They shared that 47% of value in a video is delivered in the first 3 seconds. ^[4]
The majority of videos (60%). ^[4]
Only 3% of business videos are 10 to 20 minutes long. ^[4]
Longer form video content grew 66% in 2020. ^[4]
Minutes watched increased 85% in 2020. ^[4]
The number of videos in the 30–60 minute category grew 140% compared to 2019. ^[4]
In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. ^[4]
88% of people would like to see more video from brands. ^[4]
An increase of 3% from last year. ^[4]
The average viewer retention rate for videos across the board is 45%. ^[4]
58% of viewers watch a business related video to the end if it’s under 60 seconds. ^[4]
Only 24% of viewers finish a video if it’s longer than 20 minutes. ^[4]
Editing longerform content like on demand webinars to under 20 minutes in length can increase viewer retention by 44%. ^[4]
84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service. ^[4]
What is the Average Engagement for Different Lengths of Video Brands that use advanced video metrics are over 2x more likely to report satisfaction with video, compared to those who don’t use any measures of content effectiveness. ^[4]
73% of companies report they are using some form of video analytics to track video content effectiveness. ^[4]
Those that use intermediate or advanced analytics typically offered by enterprise video platforms are much more likely to report the return they’re getting from video. ^[4]
51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet. ^[4]
72% percent of households with wireless internet now stream video on their connected TV screens. ^[4]
Between 2013 and 2018, video consumption online has increased at an average of 32% per year. ^[4]
Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. ^[4]
People are 1.5 times more likely to turn to mobile phones to watch a video. ^[4]
People are 1.5x more likely to watch video daily on a smartphone than on a computer. ^[4]
A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. ^[4]
Using the word “Video” in a subject line can increase open rates by 6%. ^[4]
Video content in emails can improve click through rates by up to 300%. ^[4]
Adding video content to emails can potentially reduce opt. ^[4]
Converting blogs into videos can provide you with a new source for driving traffic, as videos can boost your organic traffic by 157%. ^[4]
By 2024, video traffic will amount to 82% of all online consumer traffic, providing SEO experts with an opportunity to gain lots of traffic. ^[4]
78% of businesses say they received more traffic after implementing videos in their content strategies. ^[4]
69% of businesses got more leads with video content, while 54% boosted sales. ^[4]
When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. ^[4]
This compares to 11% who’d rather read a text based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 3% who’d like a sales call or demo. ^[4]
70% of businesses say they are creating more videos now compared to the same time last year. ^[4]
In 2021, there was a 40.5% yearover year increase in the use of proposal videos. ^[4]
This is up from a 31% YOY increase in 2020. ^[4]
Video content is quickly growing in popularity — 46% of buyers prefer video outreach, especially in the absence of faceto. ^[4]
53% of virtual event consumers said they plan to attend both virtual and inperson events in the future—even when it is safe to gather in. ^[4]
25% of people watch webinars from their mobile device. ^[4]
While just over half of the events lost audience in the transition, 46% gained attendees as a result. ^[4]
50% of attendees at virtual events in 2020 were neutral on their experience, more or less getting what they expected. ^[4]
56% of webinar hosts said that they used both live and on. ^[4]
Instagram is the second most popular option, with 13% creating live videos on the platform. ^[4]
93% of businesses landed a new customer because of a video on social media. ^[4]
Social media videos make up 68% of the most commonly created types of videos. ^[4]
There are over half a billion more people using social media worldwide than at the same time last year, indicating an almost 14% yearover. ^[4]
93% of companie have acquired new cutomervia ocial media video. ^[4]
64% of businesses said that in the last 12 months, a video on Facebook resulted in a new client. ^[4]
26.4% of the platform’s user base is made up of millennials. ^[4]
That said, over one third (36%). ^[4]
Facebook video is the most popular type of video content on the platform (51% of users), slightly less than Facebook Live and Watch combined (57%). ^[4]
In a 2019 study, 46% of social media users watched videos on Facebook. ^[4]
WordStream, 2024) Usage of Instagram grew to 72% from 60% last year, with an effectiveness rating of 85% up from last year’s 82%. ^[4]
Over 80% of smartphone users watch video with their phone held vertically, so always design your content with this orientation in mind!. ^[4]
In a 2019 study, 51% of social media users watched videos on Instagram. ^[4]
91% of users watch videos on Instagram weekly. ^[4]
Live streams have increased by 158% since February 2020. ^[4]
According to LinkedIn, video content generates 20 times more shares than other types of content on its platform. ^[4]
For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates. ^[4]
More than 2 billion video views happen every day on Twitter, which is 67% yearover. ^[4]
Promoted Tweets with videos save more than 50% on costper. ^[4]
Snapchat had a big jump in perceived effectiveness increasing from 1% to 13% – a mind bending increase of 1200%. ^[4]
In a 2019 study, 50% of social media users watched videos on Snapchat. ^[4]
YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. ^[4]
There was also a 10% in the effectiveness rating of TikTok, which reached 77%. ^[4]
A 61% increase in mentions year over year during the first half of 2021, converted into new users, making it the first non Facebook app to reach 3 billion global downloads. ^[4]
TikTok’s jump in perceived effectiveness rocketed from 3% last year to 24% this year—a 700% increase. ^[4]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[5]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[5]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[5]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[5]
The highest bounce rates are on social (45%) followed by direct (44%). ^[5]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[5]
TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. ^[6]
Instagram sits in second place (78%). ^[6]
Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). ^[6]
Instagram dominates social streaming services in terms of engagement . ^[6]
Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). ^[6]
Instagram Stories (83%) and grid posts (93%). ^[6]
Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. ^[6]
44% of usersshop for products on Instagram weekly . ^[6]
Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. ^[6]
the platform daily (versus 48.5% that log in monthly). ^[6]
LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. ^[6]
earn53% more engagementand twice the CTR of employee. ^[6]
52% of Twitter usersuse the platform daily (versus 84% that use it weekly). ^[6]
Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). ^[6]
Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. ^[6]
According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. ^[6]
are40% more likelyto say they love shopping. ^[6]
62% of TikTok userssay that platform specific branded content is the best way to connect to customers. ^[6]
39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. ^[6]
TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). ^[6]
Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). ^[6]
Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. ^[6]
Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). ^[6]
Privacy and data protection are “extremely impactful” and important to52% of social media users. ^[6]
This versatile platform already has a wide global reach, and 83% of its users turn to it to find something new. ^[7]
After seeing posts with product information on the platform, 87% took a specific action, like following a brand, visiting its retail store, or making a purchase. ^[7]
From an 89% share in 2020, it grew to 91% in 2021. ^[7]
Global sales through social commerce platforms are estimated to reach $958 billion in 2024. ^[7]
20% of consumers are actually ready to stop following an influencer should they fail to be up front about advertising or sponsorships. ^[7]
In a recent study, it was found that Black influencers make 35% less compared to White content creators. ^[7]
Moreover, according to the study, the racial pay gap between BIPOC influencers and their white counterparts is 29%. ^[7]
34.5% now pay influencers in money, with an equal amount (34.5%). ^[7]
In addition, 25% of brands gave influencers discounts on products and a much smaller percentage (5.9%). ^[7]
Of course, this means that two thirds of them (70%). ^[7]
Other brands measure success based on engagement or clicks (32.5%) and views, reach, impressions (29%). ^[7]
This is an increase from 68% in 2020. ^[7]
Facebook use has increased 7% to 50%. ^[7]
TikTok remained relatively steady increasing to 46% from 45% and YouTube also saw an increase to 44%, up from 36% in 2020. ^[7]
This percentage is up from 23.5% last year. ^[7]
Micro influencers on Instagram boast an average engagement rate of 3.86%. ^[7]
This declines for every level of influencer before hitting 1.21% for mega. ^[7]
Plus, while YouTube engagement rates tend to be low all around, microinfluencers get an average engagement rate of 1.64% compared to the 0.37% rate of mega. ^[7]
For TikTok, this difference is most notable across microinfluencers on the platform who achieve engagement rates of nearly 18%, while mega influencers get just under 5%. ^[7]
We’ve curated a list of the top earners on YouTube in 2021, along with their estimated earnings. ^[7]
Influencers are asking for more creative control and 83% regard it as their first priority, according to a whitepaper by The Drum. ^[7]
57.5% also claimed that they engaged as influencers to make an impact or effect change. ^[7]
42.3% of respondents stated that they more focused on tangible results and favor measuring conversions and sales over engagement or reach. ^[7]
In comparison, only 31% of entertainment/pop culture micro influencers prefer Instagram—a less visual niche. ^[7]
Less than 10% have paid for Instagram native ads, despite their love of this platform. ^[7]
93% of millennials believe and rely on online reviews to make informed decisions. ^[7]
As many as 93% of millennials perceive online reviews as trustworthy and deem them as credible as recommendations from friends or family. ^[7]
Interestingly, older people are more likely than younger to go to a company’s website after a good review (35% of 1834 yearolds, 47% of 3554 year olds, 69% of 55+). ^[7]
Other common reactions to reading a good review include searching for more reviews to validate choices (19%), visiting the business location (15%), contacting the business (13%), and continuing to search for other businesses (10%). ^[7]
In 2020, 26.4% of internet users used an ad blocker. ^[7]
In 2021, the number of users grew to 27% and it’s predicted that the use of ad blockers will only continue to grow. ^[7]
Additionally, it’s estimated that 40% of adults in the US use an ad blocker. ^[7]
57% of 1824year old Americans make their first daily contact with news on their smartphones via social media. ^[7]
This statistic changes as people age, with only 29% of people aged 35 first encountering news via social media. ^[7]
According to IScoop the vast majority of people (79%). ^[7]
Those with less than 1,000 followers generally have an engagement rate of 3.6%.. ^[7]
Users with 1 million+ followers only received likes 0.76%% of the time. ^[7]
Instagram has a higher engagement rate (4.84%) than YouTube (4.064%). ^[7]
According to Forbes, Micro influencers will become an overall part of the bigger B2B conversation and play a key role in advertising services and solutions for business. ^[7]
39% say they discover brands via celebrity endorsements, online posts from expert bloggers, or through vlogs. ^[7]
The FTC sent out an estimated 700 Notice of Penalty Offenses in October 2021 alone to companies, advertisers and retailers. ^[7]
According to Oberlo, there are 740 million professionals on LinkedIn.). ^[7]
25% of these users are senior level influencers, 57% are male and 43% are female. ^[7]
According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. ^[7]
57% of the content impressions come from mobile. ^[7]
The largest age group is 18 34 years old, consisting of 62.2% of all users. ^[8]
Forty seven percent of US adults who make more than $75k say they have used Instagram. ^[8]
Almost six in ten US adult IG users log in at least once a day while 38% will do so several times a day. ^[8]
’s benchmark report in 2021 notes that Instagram engagement rates dropped by 25%. ^[8]
The median across all industries is now 0.98%. ^[8]
For influencers, though, the engagement rate per post is much higher at 1.42%. ^[8]
This rate far surpasses the ones on Facebook (0.19%) and Twitter (0.04%). ^[8]
Accounts with under 5000 followers have the highest engagement rates per impressions (8.01% for carousel posts). ^[8]
Doing so ensures that you have a retention rate of over 70%. ^[8]
According to Sprout’s analysis, the best times to post on Instagram are Tuesday 11 a.m.–2 p.m. and Monday through Friday 11 a.m. ^[8]
Instagram found that “50% of Instagrammers have visited a website to buy a product/service as a result of seeing it in Stories.”. ^[8]
When broken down into types, 83% named Instagram Stories and 36% said Instagram Reels. ^[8]
This natural fit is found to be 25% more relevant for users. ^[8]
And when you mix Branded Content Ads with a brand ad, you’re 90% more likely to drive cost effective action than either tactic individually. ^[8]
According to over 200 million business accounts on the network, you’ll need to be creative with your content. ^[8]
Instagram’s research shows that 70% of shoppers use the network to research their next purchase. ^[8]
According to Sprout’s Content Benchmark Report, single image posts make up 75% of a brand’s posts. ^[8]
Did you know the average salesperson spends 12% of their time scheduling calls and meetings?. ^[12]
According to the Bridge Group, sales reps make 52 calls each day on average and spend 15% of their time leaving voicemails. ^[12]
While the majority of those 928.5 million likely won’t align with your target audience, that potential reach is so high that it’s almost guaranteed that a significant chunk of your target audience can be found within it. ^[13]
Here’s what they found 31% of people who make more than 75k per year are on Instagram. ^[13]
32% of people who make between 50k 74k per year are on Instagram. ^[13]
32% of people who bring in 30k to 49k per year are on Instagram. ^[13]
This study found that only 16% open the app once a week or less. ^[13]
Instagram is followed closely by Snapchat, which 69% of teenagers use, and Facebook, which is only used by 51% of teens. ^[13]
But compare it to the less than 0.1% that Facebook and Twitter see, and it’s looking a whole lot better by comparison. ^[13]
I think I follow around 15 brands, making up around 5% of the total accounts I follow. ^[13]
Keep in mind that the second most popular network is YouTube, where brands spend 11% of their influencer budgets. ^[13]
Plenty of case studies back this up, including a Gap campaign that resulted in a 17 point lift in ad recall, a 4 point lift in message association, and a 73% higher CTR than previous Instagram feed campaigns. ^[13]
64%of customers prefer email as the best mode of communication with the seller. ^[9]
The average benchmark of the cold email response rate is around30%. ^[9]
71%of consumers believe personalized experiences would influence their decision to interact with emails. ^[9]
The email subject line is one of the crucial factors affecting the performance of sales emails.47% of recipientsopen their emails based on the subject line alone. ^[9]
6 7 words providesa 10% click to open rate. ^[9]
Adding emojis in the subject line canboost the open rate by 609%. ^[9]
60% of email expertsbelieve sentence case in email subject line provides good results whereas only 6% believe it to be in lower case. ^[9]
Emails with a preheader get much higher average open rates –27.82% vs 21.46%. ^[9]
According to a recent survey of Rain Sales Training, 69% of buyers accept cold calls from new sales reps. ^[9]
46% of leads require 3 5 touchpoints before getting qualified as a prospect. ^[9]
61%of the first contact happens over email, followed by6%on a phone call. ^[9]
80%of sales require 5 follow ups after the initial contact. ^[9]
However, 44% of salespeople give up after 1 follow. ^[9]
According toSalesHandy Whitepaper, sending up to 9 stages of follow up emails after the primary email increases the email open rate by 53.49% and the email reply rate by 44.73%. ^[9]
According to areport by Unbounce, the average conversion rate of MQLs to SQLs from landing pages is 9.7%. ^[9]
64% of teamsthat use inbound selling reach their quotas as opposed to 49% of sales teams who use only outbound sales. ^[9]
According toMarketo’s report, withproper lead nurturing, companies can extract 50% more sales ready leads at a 33% lower cost. ^[9]
The above statistics display that businesses need to focus on their hardpoints to get success.53%say content engagement is the biggest obstacle to lead nurturing,. ^[9]
66% of respondentsin a survey saw a measurable difference in the results of their nurtured leads versus non. ^[9]
34%of sales reps sayprospectingandlead qualificationis the biggest challenge in 2020. ^[9]
57.3% of Sales Operations teamsin a survey claimed to be using some form of a Lead Intelligence and Lead Generation tool for their prospecting needs. ^[9]
Sales Leaders of different companies claim that they could successfullyschedule meetings for 52%of their prospects. ^[9]
38.4%of B2B sales happen over a sales cycle of 3 months. ^[9]
to 10%of qualified leads will actually turn into an opportunity. ^[9]
In the case of inbound leads,60 to 65%are qualified but not ready to buy. ^[9]
by20 30%by clearly defining sales stages in a pipeline. ^[9]
With rigid prospecting techniques,25 to 33%of opportunities in a B2B environment will close at the expected close date. ^[9]
The average sales closure rate is 19%. ^[9]
The sales team tries to have a smooth sales cycle for their prospects, but 55% of drop offs happen in the opportunity stage because they are not technically fit. ^[9]
Referrals help in reinforcing trust and leads are4X more likely to buywhen referred by a friend. ^[9]
Hubspot research claims that customers recommended/referred to businesses were18%more likely to stay with companies. ^[9]
Social sales leaders create 45% more opportunities than peers. ^[9]
Although social selling provides remarkable results, the majority of salespeople use less than 10% of their time on social media to sell. ^[9]
Still, it has been a great challenge for the new salespeople to implement their learnings afterward.90%of sales training initiatives have no lasting impact after 120 days. ^[9]
On asking the sales reps in a survey by Pipedrive regarding their learning sources,92% of sales repsbelieve they learn the sales skills during the job. ^[9]

I know you want to use Sales Engagement Software, thus we made this list of best Sales Engagement Software. We also wrote about how to learn Sales Engagement Software and how to install Sales Engagement Software. Recently we wrote how to uninstall Sales Engagement Software for newbie users. Don’t forgot to check latest Sales Engagement statistics of 2024.

Reference

hubspot – https://blog.hubspot.com/sales/sales-statistics.
spotio – https://spotio.com/blog/sales-statistics/.
koncert – https://www.koncert.com/blog/b2b-prospect-engagement-stats-for-2020.
bigtincan – https://www.bigtincan.com/what-is-sales-engagement/.
vidyard – https://www.vidyard.com/blog/sales-and-marketing-stats/.
hubspot – https://www.hubspot.com/marketing-statistics.
sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
influencermarketinghub – https://influencermarketinghub.com/influencer-marketing-statistics/.
sproutsocial – https://sproutsocial.com/insights/instagram-stats/.
saleshandy – https://www.saleshandy.com/blog/sales-statistics/.
gartner – https://www.gartner.com/en/articles/sales-engagement-the-definitive-guide-for-platform-selection.
forbes – https://www.forbes.com/sites/forbestechcouncil/2019/09/20/whats-next-for-sales-engagement/.
outreach – https://www.outreach.io/blog/doing-more-with-less-why-you-need-a-sales-engagement-platform.
adespresso – https://adespresso.com/blog/instagram-statistics/.

How Useful is Sales Engagement

Sales engagement goes beyond simply reaching out to potential customers. It involves understanding their needs, addressing their concerns, and providing them with valuable solutions. In a world where consumers are bombarded with marketing messages and advertisements, engaging with customers in a meaningful way can set a company apart from its competitors.

One of the key benefits of sales engagement is the ability to build trust with customers. Trust is critical in any business relationship, and when customers feel that sales representatives are genuinely interested in helping them solve their problems, they are more likely to make a purchase. By engaging with customers at every stage of the sales process, companies can establish a strong rapport that can lead to long-term customer loyalty.

Sales engagement also allows companies to gather valuable feedback from customers. By actively listening to customers’ concerns and preferences, sales representatives can gather insights that can help improve products, services, and overall customer experience. This feedback can also help companies tailor their sales approach to better meet the needs of their customers, ultimately leading to increased satisfaction and loyalty.

In today’s digital age, sales engagement is more important than ever. With the rise of social media and online reviews, customers have more opportunities to voice their opinions and share their experiences with companies. By actively engaging with customers on these platforms, companies can not only address customer concerns and resolve issues but also showcase their dedication to customer satisfaction.

Furthermore, sales engagement can also help companies stay ahead of the competition. By proactively reaching out to customers, companies can identify emerging trends, market shifts, and customer preferences before their competitors do. This can give companies a competitive edge and help them stay relevant in a rapidly changing business landscape.

In conclusion, sales engagement is a critical tool for businesses looking to build meaningful relationships with their customers. By actively engaging with customers, companies can build trust, gather valuable feedback, and stay ahead of the competition. In today’s fast-paced and competitive business environment, sales engagement is more important than ever. So, if companies want to succeed in today’s marketplace, they must prioritize engaging with customers at every stage of the sales process.

In Conclusion

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We tried our best to provide all the Sales Engagement statistics on this page. Please comment below and share your opinion if we missed any Sales Engagement statistics.

Sales Engagement Statistics 2024 – Everything You Need to Know