Sales Intelligence Statistics 2023 - Everything You Need to Know

Are you looking to add Sales Intelligence to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Sales Intelligence statistics of 2023.

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Best Sales Intelligence Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 195 Sales Intelligence Statistics on this page 🙂

Sales Intelligence Benefits Statistics

  • To supplement this high performance correlation with predictive intelligence, Deloitte found that 83% of the most aggressive adopters of AI have already achieved moderate or substantial benefits. [0]
  • The top benefits of chatbots are 24 hour service (64%), instant responses to inquires (55%), and answers to simple questions (55%). [1]

Sales Intelligence Market Statistics

  • In fact, Forrester indicated that 46% of companies say that marketing and sales are the areas in which they are investing the most in terms of new AI systems. [0]
  • The percentage of B2B marketers considering AI valuable for their sales or strategy is on the rise and already at 64%. [0]
  • The global sales intelligence market size was valued at USD 2.29 billion in 2019 and is expected to grow at a compound annual growth rate of 10.5% from 2020 to 2027. [2]
  • Software offerings led the sales intelligence market and accounted for more than 85.0% of the revenue share in 2019. [2]
  • The lead management segment led the market and accounted for more than 30.0% of the revenue share in 2019. [2]
  • Cloud deployment modeled the market and accounted for more than 50.0% of the revenue share in 2019. [2]
  • The large enterprise segment led the market and accounted for more than 75.0% share of the global revenue in 2019. [2]
  • The IT and telecom segment led the market and accounted for more than 24.0% share of the global revenue in 2019. [2]
  • Regional Insights North America dominated the market and accounted for 45.0% share of global revenue in 2019. [2]
  • The global sales intelligence market size was estimated at USD 2.29 billion in 2019 and is expected to reach USD 2.51 billion in 2020. [2]
  • The global sales intelligence market is expected to grow at a compound annual growth rate of 10.5% from 2020 to 2027 to reach USD 5.03 billion by 2027. [2]
  • North America dominated the sales intelligence market with a share of 45.0% in 2019. [2]
  • MarketsandMarkets estimates the global sales intelligence market to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate of 11.4% during the forecast period. [3]
  • The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets. [1]
  • Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC. [1]
  • 80% of sales and marketing leaders say they already usechatbot softwarein their customer experience or plan to do so by 2020. [1]
  • 80% of B2B marketing executives predict AI will revolutionize their industry by 2020. [1]
  • 64% of B2B marketers consider AI valuable for their sales and marketing strategy. [1]
  • 63% of B2B marketers are not using AI in their tech stack. [1]
  • Only 13% of B2B marketers are very confident with their knowledge of AI, while 55% are somewhat confident, and 33% are not at all confident. [1]
  • Top performing companies are more than twice as likely as their peers to be using AI for marketing (28% vs. 12%). [1]
  • 71% of B2B marketers are interested in using AI for personalization. [1]
  • 63% of B2B marketers are interested in using AI to identify trends. [1]
  • 59% of B2B marketers expect AI to help identify prospective customers. [1]
  • 53% of B2B marketers expect AI to improve marketing effectiveness in driving revenue. [1]
  • In the subsequent report, , Forrester’s study found companies that had implemented a B2B sales and marketing intelligence solution reported that they realized 35% more leads in their pipeline and 45% higher quality leads leading to higher revenue and growth. [4]
  • Using competitive intelligence, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. [5]
  • In the previous stat, 56% of executives kept an eye on what their competitors are doing, and with that, it helps them have an idea of where the market is going. [5]
  • 81% of marketers expect to be competing mostly or completely on the basis of customer experience with their competitors in two years. [5]
  • In comparison, the use of marketing automation is forecast to increase by 104 percent, and the adoption of a partner relationship management system at 95 percent. [6]

Sales Intelligence Software Statistics

  • 80% of sales and marketing leaders say they already usechatbot softwarein their customer experience or plan to do so by 2020. [1]

Sales Intelligence Adoption Statistics

  • The adoption of AI by sales teams is expected to grow by 139% in the coming three years; this makes it the top growth area for sales. [0]
  • 76% of CEOs are most concerned with the potential for bias and lack of transparency when it comes to AI adoption. [1]
  • Statistics show that 61 percent of workers say that their adoption of AI within the workplace has led to a boost in productivity. [6]
  • In comparison, the use of marketing automation is forecast to increase by 104 percent, and the adoption of a partner relationship management system at 95 percent. [6]

Sales Intelligence Latest Statistics

  • High performing sales teams are 2.8x more likely to be very proficient in predictive intelligence. [0]
  • It is predicted that by 2020, 30% of all B2B companies will be using AI to improve at least one of their main sales processes. [0]
  • Salesforce also predicts in leadto cash process automation (115%). [0]
  • Currently, 40% of sales tasks could already be automated, and McKinsey predicts that by 2020, 85% of them will be automated. [0]
  • Notably, found that 63.4% of the reps’ activities are nonrevenue. [0]
  • The B2B Lead also found that reps waste 50% of their time on unproductive prospecting and 32% of their time is spent searching for missing data and manually entering it into the CRM according to IKO system. [0]
  • A study by Harvard Business Review revealed that companies using AI for sales increased their leads by over 50% as well as leading to cost reductions of almost 40. [0]
  • This study also found that AI reduced call time by 60. [0]
  • If one looks at businesses overall, 83% mention AI as a priority for their strategy today. [0]
  • This is highlighted by the fact that 36% of executives believe that the primary goal for AI is to enable workers to be more creative in their jobs by automating menial tasks. [0]
  • Automating activities such as email campaigns and sales follow ups has led to a 14.5% increase in sales productivity according to Salesforce. [0]
  • 75% of buyers expect companies to predict their needs and make relevant suggestions before contact. [0]
  • Namely, Salesforce expects 118% growth in predictive intelligence over the course of the next three years. [0]
  • Salesforce found that 56% of buyers look actively to purchase from companies that they perceive as most innovative. [0]
  • Although MIT found that 85% of executives believe that AI will enable their companies to achieve a competitive advantage, only 39% have an AI strategy and only 20% have AI already incorporated into their business in some way. [0]
  • According to a 2015 study by Integrate, 40 percent of all B2B leads suffer from poor data quality.3. [7]
  • 80% of fortune 2000 companies rely on our research to identify new revenue sources. [3]
  • According to research by Forrester, companies that implemented a B2B sales intelligence solution reported having 35% more leads in their pipeline and 45% higher. [8]
  • The percentage of salespeople who say they use sales intelligence tools, a 54% increase compared with 2018. [9]
  • At the same time, just 40% of decision makers describe the sales profession as “trustworthy.”. [9]
  • Only 23% of businesses have incorporated AI into processes and product/service offerings today. [1]
  • The largest companies are the most likely to have an AI strategy, but only half have one. [1]
  • 47% of digitally mature organizations say they have a defined AI strategy. [1]
  • 63% of businesses say pressure to reduce costs will require them to use AI. [1]
  • 54% of executives say AI solutions implemented in their businesses have already increased productivity. [1]
  • 61% of business executives with an innovation strategy say they are using AI to identify opportunities in data that would otherwise be missed. [1]
  • 83% of businesses say AI is a strategic priority for their businesses today. [1]
  • 61% of business professionals point to machine learning and AI as their company’s most significant data initiative for next year. [1]
  • 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning. [1]
  • 95% of business execs who indicated that they are skilled at using big data to solve business problems or generate insights also use AI technologies. [1]
  • IDC predicts 40% of digital transformation initiatives will use AI services by 2019. [1]
  • IDC forecasts 90% of new enterprise apps will use AI by 2025. [1]
  • PwC predicts up to 38% of U.S. jobs could be at high risk of automation by the early 2030s, higher than Germany (35%), the UK (30%) and Japan (21%). [1]
  • Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. jobs by 2025. [1]
  • Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. jobs by 2025. [1]
  • The impact of AI technologies on business will boost labor productivity by up to 40%, according to Accenture. [1]
  • 84% of businesses say AI will enable them to obtain or sustain a competitive advantage. [1]
  • 75% of businesses say AI will allow them to move into new businesses and ventures. [1]
  • 80% of business and tech leaders say AI boosts productivity and creates jobs. [1]
  • 72% of business decision makers say AI can enable humans to concentrate on meaningful work. [1]
  • 51% of executives say their primary goal for AI is to enhance the features, functions, and performance of their products. [1]
  • 36% of executives say their primary goal for AI is to optimize internal business operations. [1]
  • 36% of executives say their primary goal for AI is to free up workers to be more creative by automating tasks. [1]
  • 79% of executives worldwide say artificial intelligence will make their job easier and more efficient. [1]
  • 59% of executives say big data at their company would be improved through the use of AI. [1]
  • 77% of CEOs say AI and automation will increase vulnerability and disruption to the way they do business. [1]
  • Gartner predicts that through 2023, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them. [1]
  • 47% of executives say an obstacle to AI initiatives is that it’s hard to integrate cognitive projects with existing processes and systems. [1]
  • 40% of executives say an obstacle to AI initiatives is that technologies and expertise are too expensive. [1]
  • 37% of executives say an obstacle to AI initiatives is that managers don’t understand cognitive technologies and how they work. [1]
  • 93% of automation technologists feel unprepared or only partially prepared to tackle the challenges associated with smart machine technologies. [1]
  • 72% of businesses in the technology, media, and telecommunications industry expect AI to have a significant impact on product offerings in the next five years. [1]
  • Juniper predicts the success rate of bot interactions in the healthcare sector will move to over 75% in 2023. [1]
  • In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2023. [1]
  • Gartner predicts data gathered from users in cloud based neural networks will power 40% of mobile interactions between virtual personal assistants and people by 2020. [1]
  • 46% of U.S. adults use digital voice assistants to interact with smartphones and other devices, according to Pew Research Center. [1]
  • 55% of U.S. adults use digital voice assistants to interact with devices without using their hands. [1]
  • 72% of business execs say they use digital assistants to help make their lives easier. [1]
  • Gartner predicts that by 2020, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes. [1]
  • A Harvard Business Review study found that companies using AI for sales were able to increase their leads by more than 50%, reduce call time by 6070%, and realize cost reductions of 40. [1]
  • Marketers say the top obstacle to integrating AI is applying it in their current role and workflow (33%). [1]
  • Marketers say the top success story they are seeing with AI is getting a better understanding of the customer (31%). [1]
  • Servion Global Solutions predicts AI will power 95% of all customer interactions by 2025, including live telephone and online conversations. [1]
  • Gartner predicts that by 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. [1]
  • 78% of brands say they have already implemented or are planning to implement artificial intelligence and virtual reality by 2020 to better serve customers. [1]
  • Only 27% of global consumers say AI can deliver the same or better service than humans. [1]
  • However, 38% say AI will soon improve customer service. [1]
  • 73% of global consumers say they are open to businesses using AI if it makes life easier. [1]
  • 43% of millennials would pay a premium for a hybrid human bot customer service channel. [1]
  • But 30% of that data goes bad each year. [4]
  • Some things that can be determined using predictive forecasting are 1) deals or prospects most likely to close, 2) deals or prospects to target next, and 3) new customers that may be interested in the product/service. [4]
  • With similar companies, you can also be 100% sure that there is a demand for your product or service. [10]
  • Unsurprisingly, 57% expect to miss their quotas this year. [11]
  • Of the remaining teams, 34% supplement predictions based on intuition with data. [11]
  • Only 16% rely on gut feeling alone. [11]
  • Conversely, underperforming sales teams are 1.7 times more likely to forecast on intuition. [11]
  • This is despite 85% of those who do saying it makes them more effective in their job. [11]
  • And it’s paying off, with high performing teams between 2.3 times and 2.7 times more likely than their underperforming peers to have hired more inside sales staff. [11]
  • Currently, only 49% of businesses say they have fully integrated systems. [11]
  • High performing sales teams are 2.1 times more likely than underperformers to have these systems in place. [11]
  • Only 17% of sales teams rate their single view of customer capabilities as outstanding. [11]
  • It’s estimated that U.S. companies spend more than $70 billion annually on sales training. [11]
  • Over the next three years, sales teams at all performance levels anticipate that guided selling and coaching capabilities will grow by 98%. [11]
  • 90% of Fortune 500 Companies already use Competitive Intelligence to Gain a Competitive Advantage . [5]
  • With 90% of Fortune 500 Companies using CI to gain an advantage of their industry competitors, businesses outside of the F500 should be focused on improving their own CI efforts to remain competitive. [5]
  • More than 73% of enterprises dedicate 20% of their technology budgets to research and data analytics. [5]
  • 74% of enterprises say that their main competitors are already using Big Data analytics to successfully differentiate their competitive strengths with clients, the media, and investors. [5]
  • 57% of companies state that gaining a competitive advantage is one of the top 3 priorities in their industry. [5]
  • 94% of businesses are planning to invest in competitive intelligence. [5]
  • Small Biz Trends 94% of companies planning to invest in competitive intelligence is a huge deal. [5]
  • Companies analyze only about 12% of their entire collected data. [5]
  • That leaves about 88% of the opportunities and threats that go unnoticed. [5]
  • A Competitive Intelligence solution would help companies avoid letting big opportunities slip through the cracks and better utilize the other 88% of data they are. [5]
  • 53% of CEO’s said they are concerned about competition from disruptive businesses. [5]
  • In 10 years, 40% of today’s Fortune 500 companies will be replaced by firms we haven’t yet heard of because they can’t compete . [5]
  • This is a compelling statistic stating that 40% of the Fortune 500 companies, or 200 players, will be replaced because they could not adapt to the increased need for competitive intelligence to remain at the top. [5]
  • 62% of companies foresee increasing the CI spend. [5]
  • Only 50% of MI budget is spent on regular deliverables, the remaining 50% is spent to deep dive on emerging topics. [5]
  • 61% of the companies strongly agree that their company has benefited from MI and support a holistic, multi source, consultative approach increasingly being adopted. [5]
  • Market pressures are the leading drivers of digital transformation as most efforts are spurred by growth opportunities (51%) and increased competitive pressure (41%). [5]
  • Ai enabled monitoring and analysts curated news that enables up to 90% superior relevance. [5]
  • AI enabled monitoring improved knowledge relevancy by 90%, better supporting the needs of CI, Marketing, Sales, and Strategy teams. [5]
  • Sales on online fashion resale platforms will represent 10.0% of all US ecommerce apparel and accessories sales by the end of 2025, reaching a total of $30.63 billion, according to our estimates. [12]
  • The sector will grow by 46.6% year over year to $15.50 billion as resale buyers spend more amid a wave of investment and greater participation from brands and retailers. [12]
  • In 2015, just ten percent of organizations reported that they either already used artificial intelligence technology or would be doing so in the near future. [6]
  • Fast forward to 2019 and that number rose to 37 percent, which means that more than one in three organizations are either using artificial intelligence or have plans to do so. [6]
  • This represents an impressive 270 percent growth in just four years. [6]
  • This figure is projected to reach $641.3 billion by 2028—a more than tenfold increase in just eight years and with a Compound Annual Growth Rate of 36.1 percent. [6]
  • Artificial intelligence statistics from a recent survey show that more than nine in ten. [6]
  • Not only are many businesses investing in artificial intelligence, but the survey results also show that nearly all of them are also increasing their investment. [6]
  • In fact, only 39.7 percent of them say they’re using data as an asset, and just one in five claim to have a data culture within the company. [6]
  • In fact, employees are so pleased with how AI has assisted them in their work that more than twothirds of them want more AI based technology to be introduced at the workplace. [6]
  • The latest artificial intelligence statistics show that as of 2019, 62 percent of consumers say they are willing to use AI to improve their experience. [6]
  • That’s an uptick from 59 percent in 2018. [6]
  • Just over half of them say they trust companies to use the data collected from AI in a way that’s beneficial to consumers, while only over one third say companies are transparent enough about the way they’re using AI. [6]
  • The latest statistics show that by 2021, as many as 15 percent of customer service interactions worldwide will be fully powered by AI. [6]
  • That’s a whopping 400 percent increase from as recently as 2017. [6]
  • In fact, nearly one in four of customer service organizations currently use AI. [6]
  • For instance, 71 percent of consumers expect to be able to communicate with businesses in real. [6]
  • In 2018, 21 percent of sales teams were using artificial intelligence. [6]
  • This figure is set to soar by 155 percent in two years. [6]
  • By 2020, 54 percent of them are expected to be using the technology. [6]
  • Seven out of ten high performing salesmen expect better intelligence forecasting, while 66 percent expect improved opportunity insights and better lead prioritization. [6]
  • According to the latest artificial intelligence facts and statistics, 44 percent of firms using AI report a reduction in business costs in departments where AI is implemented. [6]
  • The biggest cost savings have come from manufacturing operations 37 percent of companies saw manufacturing costs decrease by up to ten percent following AI implementation. [6]
  • This is followed by the risk and supply chain departments, both of which saw costs fall by 31 percent. [6]
  • Service operations and product and service development teams also saw substantial increases in revenue at 31 percent. [6]
  • It also marks an increase of 4.75 billion from the 3.25 billion digital voice assistants worldwide in 2019, and a whopping 146 percent increase in just four years. [6]
  • It’s estimated that in the United States alone, there are over 110 million users of virtual assistants, with devices like smartphones and smart speakers proving to be particularly popular. [6]
  • As it stands, 43 percent of owners of voice assisted devices aged between 45 and 60 in the US currently use it to purchase items online. [6]
  • More than three out of four companies say that it is important that results obtained from AI are “fair, safe, and reliable”. [6]
  • Even more of them place emphasis on understanding its algorithm—that is, they want to understand how the technology arrived at its conclusion and be able to explain it. [6]
  • The number of businesses adopting artificial intelligence grew by 270 percent in four years. [6]
  • 91 percent of leading businesses have ongoing investments in artificial intelligence. [6]
  • 61 percent of employees say AI helps to improve their work productivity. [6]
  • 62 percent of consumers are willing to submit data to AI to have better experiences with businesses. [6]
  • 15 percent of all customer service interactions globally are expected to be fully powered by AI by 2021. [6]
  • 44 percent of organizations have reported cost savings as a result of AI implementation. [6]
  • The number of AI powered voice assistants is forecast to reach 8 billion by 2023—a 146 percent increase from 2019’s 3.25 billion. [6]
  • Over 85% of people read reviews before shopping. [13]
  • When businesses develop strategies to increase their online reviews, they can experience a 25% increase in sales. [13]
  • 88% ofconsumers trust onlinereviews as much as personal recommendations. [13]
  • Going from a 3 to 5 star rating gives businesses 25% more clicks from Google. [13]
  • A 1 star increase on Yelp can yield a 9% increase in sales. [13]
  • When potential customers come across 1 negative article on the first page of search results, companies risk losing 22% of business. [13]
  • When potential customers come across 4 or more negative article on the first page of search results, companies risk losing 70% of business. [13]
  • 68% of buyers are willing to pay 15% more for the same product or service when they are assured they will have a better experience. [13]
  • A company with at least 5 reviews is 4 times as likely to make a sale. [13]
  • 82% of shoppers actively look for negative reviews. [13]
  • People are 15% more likely to buy a product when reviews are written by verified buyers as opposed to anonymous users. [13]
  • US retail ecommerce sales will grow 16.1%, reaching $1.06 trillion in 2023. [14]
  • We forecast US retail ecommerce sales will grow 16.1%, reaching $1.06 trillion in 2023. [14]
  • As online business trends continue to play a role in everyday B2B operations, we forecast B2B ecommerce site sales will reach nearly $1.77 trillion in 2023, a 12% increase from a year prior. [14]
  • The etailer boasts nearly 40% of all US ecommerce sales. [14]
  • Its US ecommerce sales will grow by 15.3% this year, reaching more than $3.6 billion. [14]
  • We expect Amazon’s fastestgrowing category this year will be food and beverage, with a nearly 25% increase in ecommerce sales yearover. [14]
  • Two majority categories that will continue to see demand include books, music, and video (where ecommerce sales will amount to 69.1% of total retail sales) and computer and consumer electronics (53.2% of total retail sales). [14]
  • Ecommerce growth in China will decline to 13.0% in 2023 due to a slowing economy , and a renewed focus on brickand. [14]

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  1. momentumdata –
  2. zoominfo –
  3. grandviewresearch –
  4. marketsandmarkets –
  5. zoominfo –
  6. evalueserve –
  7. oberlo –
  8. technologyadvice –
  9. crunchbase –
  10. linkedin –
  11. echobot –
  12. salesforce –
  13. insiderintelligence –
  14. visualvisitor –
  15. insiderintelligence –

In Conclusion

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