Search Advertising Statistics 2024 – Everything You Need to Know

Are you looking to add Search Advertising to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Search Advertising statistics of 2024.

My team and I scanned the entire web and collected all the most useful Search Advertising stats on this page. You don’t need to check any other resource on the web for any Search Advertising statistics. All are here only 🙂

How much of an impact will Search Advertising have on your day-to-day? or the day-to-day of your business? Should you invest in Search Advertising? We will answer all your Search Advertising related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Search Advertising Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 347 Search Advertising Statistics on this page 🙂

Search Advertising Market Statistics

  • In the United States, where Google’s search market sharestands at over 62 percent, the company accounts for roughly one third of digital ad revenue, making it the leading online advertising platform nationwide. [0]
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [1]
  • 64% of SEO marketers call mobile optimization an effective investment. [1]
  • Google Ads is currently the biggest provider of search advertising on the market Statista, 2020 96% of Google’s revenue comes from advertising . [2]
  • Tech Jury, 2020 76% of the search engine market belongs to Google . [2]
  • 76% of the search engine market belongs to Google. [3]
  • 73% of the paid search market share belongs to Google. [3]
  • Moreover, mobile shopping now has a 60% market share, you can find more stats via the 300+ page report on Datareportal. [4]
  • Google continues to dominate search engine use, with a 86.19% percent market share of desktop searches as of December 2021. [4]
  • It’s a slightly different story on mobile, however, as Google currently holds 94.88% of the mobile search market share. [4]
  • Statistics for using PPC provided by Formstack show that PPC is one of the best three generators for this metric (17%), along with email marketing (18%) and on page website conversion (24%). [5]
  • Google has 92.96% of the global search engine market share in September 2019. [5]
  • Google search stats show that it claimed 92.96% of the market in September 2019. [5]
  • Search Advertising, at an average annual growth rate of 9.4%, is expected to reach a total market size of US$142.5 billion in 2021. [6]
  • With a 46% share, search is the biggest component of the digital advertising market. [6]
  • With a cumulative amount of US$76.6 billion, the US, China and Europe cover 84% of the global Search Advertising market. [6]
  • 55% of the digital advertising market in China search advertising generated US$24 billion in 2016. [6]
  • China is the fastest growing market with average annual growth rate of 18% to 2021. [6]
  • In November 2015, Google’s Desktop market share was 64%, compared with 21% for Microsoft and 12.5% for Yahoo. [6]
  • Google’s 85% penetration of US the internet search market is a far cry from its 2.4% share in China. [6]
  • 79% of marketers say PPC is hugely beneficial for their business. [7]
  • 62% of marketers stated they will increase their PPC budgets for the following year. [7]
  • 17% of marketers use PPC ads for lead generation. [7]
  • 78% of marketers said they rely on Google Ads and social media advertising to get their messages out. [7]
  • In 2018, 72% of Google AdWords marketers plan to increase their PPC budget. [7]
  • 77% of marketers will increase their spend on Google Ads over the next 12 months. [7]
  • According to SocialMediaToday, 72 percent of marketers are spending more on social ads in 2018 and 60 percent of marketers are spending more on text ads and mobile ads in 2018. [8]
  • 40 percent of brands want to increase their PPC budget, indicating that this is an effective and lucrative tool for marketers. [8]
  • Flash forward to today, and Bing holds less than 3% of the global search engine market. [9]
  • Bing is the second largest search engine worldwide, with a2.47% market share. [9]
  • Bing has a market share of38.46% among US console users. [9]
  • Bing currently has a 2.47% share of the worldwide search engine market. [9]
  • Bing’s cut of the market has increased by 1.23% since 2019. [9]
  • Bing’s market share peaked at 3.63% in 2014. [9]
  • Google, the industry leader, currently has a market share of 92.13%. [9]
  • In the desktop search engine market, Bing has a global market share of 6.15%. [9]
  • Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%. [9]
  • By comparison, when it comes to desktop searches, Google has a market share of 86.82%. [9]
  • Here’s a table showing Bing’s share of the desktop search engine market worldwide since 2009 Year Market share 2009 2.32% 2010 3.53% 2011 3.74% 2012 3.35% 2013 3.66% 2014 4.37% 2015 4.13%. [9]
  • The search engine holds a 27.6% worldwide share in the console search market. [9]
  • Statcounter GlobalStats Bing has a market share of 5.85% in the US search engine market. [9]
  • Bing’s market share has shown a slight decline since 2018 when it held 6.8% of the US market. [9]
  • Among console users, Bing has a market share of 38.46% in the US. [9]
  • Bing accounted for close to half (45.66%). [9]
  • 70% The percentage of digital marketers who use SEMrush as a tool for link building. [10]
  • As of 2021, Google owns 92% of the global search market share. [11]
  • Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. [11]
  • It’s also worth noting that Google owns 92% of the search engine market, including both paid and organic search. [11]
  • Moreover, SEO statistics show 82% of marketers notice a rise in SEO effectiveness. [11]
  • 96% of marketers spend money on search ads. [11]
  • An overwhelming 88% of marketers advertise on social media. [11]
  • According to 89% of them, remarketing is the best option to reach customers. [11]
  • 62% of marketers increased their PPC budgets last year. [11]
  • Google controls more than 92% of the global search engine market. [11]
  • 84% of brands are pleased with the PPC market. [11]
  • It comes as no surprise, then, that 79% of marketers believe PPC is essential for their company. [11]
  • According to Formstack’s statistics, Facebook ads were most attractive to 21.5% of marketing agencies. [11]
  • 49% of marketers believe organic search is the most profitable channel they use. [12]
  • 67% of content marketers say SEO is their most efficient tactic. [12]
  • 73% of content marketing teams use an SEO tool. [12]
  • 93% of marketers are investing in search ads. [12]

Search Advertising Latest Statistics

  • Amazon’s U.S. ad revenueexceeded 15 billion U.S. dollars, and according to the latest projections, this figure will double by 2024. [0]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [1]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [1]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [1]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [1]
  • The highest bounce rates are on social (45%) followed by direct (44%). [1]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [1]
  • With a network that’s made up of over two million websites and a reach that encompasses 90% of consumers, you’d be remiss not to take advantage of pay per click advertising Google Ads. [2]
  • First Site Guide, 2020 62% of all core search queries in the United States are generated by Google . [2]
  • There are more than 2 million Google Ads accounts PPC Statistics, 2019 More than 7,000,000 advertisers use Google Ads PPC KlientBoost, 2019 80% of all companies focus on Google Ads for PPC . [2]
  • ( Statista, 2020 Of Google Ads that get clicked, 65% have buyer intent keywords such as ‘buy,’ ‘shop,’ ‘purchase,’ etc. [2]
  • ( PowerTraffick, 2019 Online ads can increase brand awareness by up to 80% ( WebFX Two. [2]
  • in five smallto midsize businesses are running a PPC campaign WebFX, 2019 80% of businesses focus on Google Ads for PPC campaigns . [2]
  • Check out these Google Ad stats to see why People who click on ads are 50% more likely to make a purchase. [3]
  • Online ads increase brand awareness by 80%. [3]
  • 63,000 searches get processed by Google each second 90% of desktop searches happen on Google. [3]
  • 65% of smallto midsized businesses have a PPC campaign. [3]
  • 46% of clicks go to the top three paid ads in search results. [3]
  • 35% of users purchase a product within 5 days of searching for it on Google. [3]
  • 90% of consumers say ads influence their purchase decisions. [3]
  • 75% of users say paid search ads make it easier to find information. [3]
  • 66% of shoppers prefer online shopping over shopping offline. [3]
  • 63% of people have clicked on a Google ad. [3]
  • 59% of people prefer to go online for purchase recommendations. [3]
  • 58% of millennials purchased something due to an online or social media ad. [3]
  • 50% of users can’t tell the difference between a paid ad and an organic listing. [3]
  • 22% of Baby Boomers purchased something because of an online or social media ad. [3]
  • Legal 6.98% 1.84% Real Estate 2.47% 0.80% Technology 2.92% 0.86% Travel and Hospitality 3.55% 0.51%. [3]
  • 63% of people say they would click on a paid ad in Google search results. [3]
  • 55% of people who click on Google Search Network ads prefer the network’s text ads 49% of people click on text ads. [3]
  • 91% is the average click through rate for the Google Search Network. [3]
  • The Google Display Network reaches 90% of online consumers. [3]
  • 55% of companies use display ads 35% is the average CTR for the Google Display Network. [3]
  • 2 in 3 online holiday purchases in 2018 happened via a smartphone 95% of ad clicks on mobile devices go to Google Ads’ campaigns. [3]
  • 64% of mobile searches take place on Google. [3]
  • 63% of total ad spending goes to mobile. [3]
  • 40% of online transactions happen on mobile devices. [3]
  • 33% of mobile ad spending goes to Google. [3]
  • Mobile ads can increase brand awareness by 46%. [3]
  • $6$30 is the average costper lead for Google Local Services ads 80% of local searches convert, like by submitting a contact form. [3]
  • 28% of local searches result in a purchase. [3]
  • This shows that “58.4% of consumers purchased a product or service online each week”. [4]
  • This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. [4]
  • However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. [4]
  • This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. [4]
  • At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. [4]
  • In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. [4]
  • According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. [4]
  • In 2020, the combination of organic (40%) and paid search (28%). [4]
  • As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. [4]
  • Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. [4]
  • This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. [4]
  • According to LocalIQ September 2021 data, the average click through rate for Google Ads is 3.17%. [13]
  • For example, arts & entertainment ads receive on average a 10.76% click through rate, whereas attorneys & legal services 3.84&. [13]
  • We also see much higher CTRs online for other online ad formats like Google AdWords and Facebook these can exceed 1%, so are more effective in driving volume and also typically have higher intent, so conversion rates are higher. [13]
  • Here are the media CTRs for their clients in North America The average Facebook CTR in the newsfeed is 1.11%. [13]
  • This is trending downwards; a decrease of 0.37% compared to the previous year. [13]
  • Other data reported includes CTR on the right side placement averages just 0.16%. [13]
  • Facebook Stories have an average CTR of 0.79%. [13]
  • Facebook Audience network is 0.69%. [13]
  • Instagram ad clickthrough rate in the feed is 0.22%, significantly lower than in the previous year and much lower compared to Facebook. [13]
  • Benchmarks for Stories are a little higher at 0.33%. [13]
  • Although the audience is quite different since LinkedIn targets B2B audiences, there is a similar CTR in LinkedIn of 0.22%. [13]
  • Ad blocking also has an impact since ad blockers have increased in popularity across countries and demographics, accounting for 35% of ads in some countries. [13]
  • Just 44.9% of all ads are clickable according to Google published viewability data since ads may be below the fold and users do not scroll to see them. [13]
  • Overall Click through Rate Percent (%). [13]
  • 0.12% Hong Kong 0.17% India 0.18% Malaysia 0.30% Singapore 0.19% 0.19% Source DoubleClick for Advertisers, a cross section of regions, January and December 2009,. [13]
  • Published July 2010 Variation in online average CTRs by ad format Ad clickthrough rate naturally varies according to placement and ad format. [13]
  • 85% of consumers use the internet to search for local businesses. [5]
  • Brand awareness can be increased by up to 80% through Google paid ads. [5]
  • Paid advertising returns $2 for every $1 spent a 200% ROI rate. [5]
  • 53% of paid clicks are made on mobile devices. [5]
  • Traffic brought through PPC advertising yields 50% more conversions than organic advertising. [5]
  • According to 2017 data from Moz, PPC advertising creates 50% more conversions and traffic than advertising through organic keywords. [5]
  • More than half of professionals surveyed (62%). [5]
  • Also, 68% of brands reported their budgets for PPC were bigger than last year, 18% said they were “much bigger,” while only 9% reported having a smaller PPC budget. [5]
  • Statistics from 2017 provided by BrightLocal show that 97% of consumers use the internet in order to find local businesses, while 12% do so every day. [5]
  • Data published by WordLead reveals that 65% of users click on ads containing these keywords when they’re looking to make a purchase. [5]
  • According to PPC facts provided by Social Media Today, 40% of surveyed businesses believe their PPC budgets are smaller than they should be. [5]
  • Around 25.8% of worldwide users had ad blockers installed on their devices in 2019. [5]
  • PPC stats from 2017 reveal that 7% of internet users had a negative opinion about online ads. [5]
  • One year later, this number dropped to just 1%. [5]
  • Bing and Yahoo are far behind, with 2.61% and 1.85% respectively. [5]
  • According to Google’s data, this service reaches 90% of all internet users through 2 million websites. [5]
  • WordStream’s Google search statistics show that 41% of all clicks made on Google go to the top three sponsored ads that appear when we search for something. [5]
  • Google search ads have an average ROI of 200%. [5]
  • Data provided by Moz suggests that users who reach a target website through PPC ads are 50% more likely to make a purchase than those who found the same website through organic results. [5]
  • Click through rate stats for PPC on Google provided by WordStream reveal that the average CTR for all Google Ads is 0.46% for display ads, but an impressive 3.17% for search ads. [5]
  • According to WebpageFX, small and mid sized companies spend between $9,000 and $10,000 monthly on average. [5]
  • Bing’s average CPC is 33% lower than that of Google Ads $1.54 across all industries. [5]
  • Among surveyed smartphone users, 69% used their devices for shopping. [5]
  • Furthermore, 82% of this group used the “near me” option to find local businesses. [5]
  • Of all surveyed mobile users, 60% were “very likely” to click on the first two or three Google results, while a further 30% were “likely” to do so. [5]
  • According to data on PPC trends provided by PowerTraffick, 70% of mobile users call businesses directly through an ad on Google. [5]
  • According to data provided by Facebook, people aged 18 to 24 have 75% of the oldest age group’s attention span for Facebook videos. [5]
  • 77% of mobile searches are made where a desktop PC is available. [6]
  • Paid for search grew 15.3% to £4.36 billion – a 51% share of U.K. digital ad spend in 2015. [6]
  • Mobile revenue share has the highest growth rate with 30% CAGR to 2021. [6]
  • Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1. [6]
  • Click growth increased slightly to 34%, but CPCs fell 9%. [6]
  • Google reported approximately 3.5 billion searches daily in 2015, and a 13% YoY growth in ad revenue in 2015. [6]
  • Baidu is the mostly widely used Chinese search engine at 81%. [6]
  • 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. [7]
  • One third of people (33%). [7]
  • 89% of the traffic generated by Google Ads is not replaced by organic clicks when ads are paused. [7]
  • 40% of brands and agencies say that their ppc budget is lower than where they actually want it to be. [7]
  • 76% of people who search for something nearby on a smartphone will visit a business within one day. [7]
  • Today, 2017) Adverts placed on the Google Display Network reach up to 90% of internet users. [7]
  • In 2019 approximately 25.8% of global internet users were using ad blockers. [7]
  • Bing’s average CPC is $1.54, 33% lower than Google Ads. [7]
  • Ad blocking in the US has increased from 15 percent to 30 percent since 2014. [7]
  • Search ads increase brand awareness by as much as 80%. [7]
  • 65% of B2B companies have acquired customers through LinkedIn ads. [7]
  • 58% of millennials purchased something due to an online or social media ad. [7]
  • 45% of small businesses invest in payper. [7]
  • Text ads the most popular with 49% of users clicking them. [7]
  • 74% of brands say PPC is a huge driver for their business. [7]
  • 64% of brands are planning to increase their PPC budget in the next 12 months. [7]
  • 46% of Internet users can’t readily tell the difference between PPC ads. [7]
  • PPC visitors are 50% more likely to purchase something than organic visitors. [7]
  • Google and Facebook still hold the largest share of total U.S. digital ad spending, with 37.2% and 22.1%. [7]
  • 72% of companies haven’t looked at their ad campaigns in over a month. [7]
  • 41% of clicks go to the top 3 paid ads on the search results page. [7]
  • 52% of PPC clicks come from mobile. [7]
  • 70% of all paid search impressions are on mobile. [7]
  • 77% of users are confident they can recognize paid search ads. [7]
  • 75% of people say paid ads make it easier to find the information they are searching for. [7]
  • 26% of people click on a paid search ad because it mentions a brand they are familiar with. [7]
  • If there is no right handed column, 45.5% of people can’t tell the difference between organic and paid search results. [7]
  • About 97% of Google’s total revenues come from Google Ads advertising. [7]
  • The average click through rate for an ad in the first position is 7.94%. [7]
  • 46% of the total clicks go to the top three paid advertising positions. [7]
  • 96% of brands are spending money on Google Ads. [7]
  • 49 percent of people said they click on text ads; 31 percent on Shopping ads; and 16 percent on video ads. [7]
  • People are four times more likely to click on a paid search ad on Google (63%) than on any other search engine – Amazon (15%), YouTube (9%), and Bing (6%). [7]
  • The average click through rate in Google Ads is 3.17% for the search network and 0.46% on the display network. [7]
  • Only 10% of Google Ads accounts are optimized once a week. [7]
  • Google Ads receives 65% of the clicks with keywords that start with buying keywords. [7]
  • The average CTR on Amazon is 0.36%. [7]
  • The average Amazon PPC conversion rate is 9.47%. [7]
  • 85% of ad spend on Amazon is on sponsored products. [7]
  • 66% of product searches start on Amazon. [7]
  • Search Results that Smartphone Users in Latin America* Consider … US Google Paid Search Growth Metrics, Q4 2021 . [14]
  • US Google Paid Search Growth Metrics, by Industry , Q4 2021 . [14]
  • US Paid Search Growth Metrics, Q4 2021 (% change vs. Q4 2020). [14]
  • US Retail Paid Search Click Growth, Oct Dec 2021 . [14]
  • According to SocialMediaToday, more than 7 million advertisers invested a total of $10.1 billion in PPC ads just during 2017. [8]
  • Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact. [8]
  • 65 percent of all clicks made by users who intend to make a purchase go to paid ads. [8]
  • PPC visitors are 50 percent more likely to make a purchase than organic visitors. [8]
  • 82 percent of smartphone users are actively searching for businesses near them. [8]
  • Nearly 30 percent of searches for something in a specific location will result in a purchase. [8]
  • More than 40 percent of consumers use their smartphones to conduct research while inside a brickand. [8]
  • 76 percent of people who search for something nearby on a smartphone will visit a business within one day. [8]
  • Consumers spend 10 percent more money in a store if they have clicked on the retailer’s search ad before visiting. [8]
  • 40 percent of in store purchases begin online. [8]
  • Almost 70 percent of searchers on mobile will call a business using a link from the search. [8]
  • According to WordStream The average click through rate across all industries on Google AdWords in 2018 is 3.17 on the search network. [8]
  • The average conversion rate across all industries in Google AdWords on the search network is 3.75 percent. [8]
  • Conversion rates are highest in the dating and personals industry at over 9 percent. [8]
  • Conversion rates are lowest in the advocacy industry at 1.96 percent. [8]
  • More than 40 percent of clicks go to the top three paid ads in search results. [8]
  • 90 percent of consumers say they trust online reviews. [8]
  • More than 95 percent of clicks go to the top four search results. [8]
  • Retailers can raise conversions by 16 percent when they include cross. [8]
  • While the average clickthrough rate for PPC ads is only 2 percent, the average click through rate for the top paid result on the screen is almost 8 percent. [8]
  • More than 96 percent of Google’s total revenue comes from paid advertisements. [8]
  • According to Social Media Today The industries spending the most on PPC advertising in 2018 include retail, travel, publishing and education. [8]
  • 80 percent of respondents surveyed view artificial intelligence as an important player in the digital advertising industry during 2018. [8]
  • Year Market share 2009 2.3% 2010 3.46% 2011. [9]
  • 2018 2.44% 2019 2.7% 2020 2.71%. [9]
  • Bing’s share of console searches has slightly declined, from 30.82% last year. [9]
  • Year Market share 2009 5.91% 2010 7.97% 2011 8.24% 2012 8.58% 2013 9.62% 2014 9.9% 2015 8.49% 2016 6.7%. [9]
  • 2019 6.13% 2020 6.63% 2021 5.85%. [9]
  • Year Market share 2012 1.87% 2013 2.97% 2014 22.09%. [9]
  • An increase of 10.2% from $7.74 billion in 2020. [9]
  • According to Ahrefs data, the most popular search query on Bing in the US is “ 3 out of the top 5 US Bing searches are related to Google products. [9]
  • Bing has a customer satisfaction score of 71/100 among American internet users, according to the American Customer Satisfaction Index. [9]
  • 53% 32% 26.9% 91.75% 2.75% 90.63% 50.3% 45.25%. [10]
  • Nearly 1 in 3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. [10]
  • Nearly 2 in 3 76% JOIN US FOR C3 in NYC on MAY 11Attend. [10]
  • This week only score 50% off inperson or free virtual tickets with promo code SEJ. [10]
  • About 45% The percentage of shoppers who say they used online video while actually shopping in a store. [10]
  • More than 55% 90% 91% The percentage of consumers who read online reviews for local businesses. [10]
  • 82% 13 minutes and 45 seconds. [10]
  • internet users worldwide operate mobile and tablet devices, while 52.94% 47.06%. [10]
  • 18% 21% 8% 9 days longer 75% 1. [10]
  • Over 63% 66.31% $77.80 The percentage of searches that Google has never seen before – out of the billions of queries it gets every day. [10]
  • 1.8% 0.16% 0.55% 11.8% of all searches are distributed across the top 1MM queries, with the top 10MM queries accounting for about ~25% 45%. [10]
  • 90% 25% 40.9% in a paid click, and 2% 57.1% 62.2% in a paid click, and 2.8% 35% 15% 5% 15% 27%. [10]
  • Paid advertisements have a 200% ROI. [11]
  • Ads can increase brand awareness by 80%. [11]
  • 65% of customers click on PPC ads. [11]
  • 93% of Americans use the Web to find local businesses. [11]
  • In 2024, 54% of ad expenditures will be online. [11]
  • Did you know that the average internet user is exposed to 4,000 10,000 ads daily, according to different studies?. [11]
  • Customers are up to 70% more likely to buy your product when you use retargeting. [11]
  • Over 50% of ad clicks happen on mobile devices. [11]
  • Over 40% of online transactions now happen on mobile. [11]
  • Display campaigns alone reach over 90% of all internet users around the world. [11]
  • Customers are 155% more likely to search for brand specific terms when exposed to display ads. [11]
  • Additionally, 40% of all clicks on the first page of a search engine are for the top three ads at the top, according to recent PPC statistics in 2024. [11]
  • 9.21% of Facebook ads convert, making it the highest converting platform available. [11]
  • Facebook, on the other hand, has 9.21% of ad conversion. [11]
  • That’s why it has such a mind blowing ad revenue Average business websites lag behind, with a mere 1 to 3%. [11]
  • 94% of users skip search ads and go straight to organic results. [11]
  • In fact, when a PPC campaign exists in the top 3 results, users are more likely to be engaged. [11]
  • 94% of users actually head straight to the organic results and skip search ads. [11]
  • 96% of Google’s revenue comes from Google Ads. [11]
  • United States digital ad spending grew by 1.7% in 2020. [11]
  • According to Statista , China continues to lead the way it had an estimated digital ad spend of $78.17 billion at the end of 2020. [11]
  • Ads can boost brand awareness by 80%. [11]
  • PPC increases brand awareness by an average of 80%. [11]
  • 65% of consumers click on PPC ads. [11]
  • According to PPC stats, paid advertisements redirect 65% of the traffic. [11]
  • Organic results receive only 35% of clicks. [11]
  • In 2020, 93% of Americans used the Web to find local businesses. [11]
  • Over 34% of US residents searched for local businesses every day, while 73% searched weekly. [11]
  • 52% of online shoppers call the advertiser. [11]
  • PPC traffic results in a 50% higher conversion rate, compared to organic link visitors. [11]
  • 92% of Instagram users followed a brand, clicked on their website, or made a purchase on the platform. [11]
  • 84% of users are open to discovering local/small businesses or new products. [11]
  • Facebook will continue to get the lion’s share of the profits by 80%. [11]
  • LinkedIn and Pinterest follow at 4% and 2%, respectively. [11]
  • 15% describe the outcome of their PPC efforts as “fair” and only 1% as “poor.”. [11]
  • The average ROI for Google Ads is a whopping 200%. [11]
  • Although most companies agree that PPC helps them a lot, 49% of them only see the need to spend less than $50K/month for PPC traffic. [11]
  • More than a quarter spend $50 250K. Only 3% of advertisers spend over $5 million on their PPC campaigns every month. [11]
  • 40% of brands and agencies think their PPC budget is lower than it should be. [11]
  • 90% of internet users see Google display ads. [11]
  • 80% of businesses focus on Google Ads for PPC ad campaigns. [11]
  • Second is LinkedIn with 14.6%, and Twitter comes third 12.4%. [11]
  • 53% of PPC ads clicks come from mobile devices. [11]
  • 60% of mobile users click on a PPC ad at least once a week. [11]
  • Almost two thirds of users click on an ad, and 20% make at least one purchase per week. [11]
  • Also, 69% of mobile users call the business directly from Google search. [11]
  • It represented an annual growth of 38.9%. [11]
  • For search, it is around 3.75% and for display networks, it is 0.77%. [11]
  • 2% that’s the average click through rate for PPC ads. [11]
  • However, results displaying at the top of the page can be as high as 8%. [11]
  • 53% of website traffic comes from organic search. [12]
  • Over 99% of all searchers click on one of the links in the first SERP. [12]
  • The first result on a Google SERP has a 28.5% click. [12]
  • By the time you get to the 10th result, the CTR has fallen to 2.5%. [12]
  • 95.88% of Google searches are four words or more. [12]
  • Google owns 96% of all mobile searches and 92% of all desktop searches. [12]
  • Bing, as the second largest search engine in the US, controls 3.9% of overall searches and 1.4% of mobile searches. [12]
  • 49% of shoppers use Google to discover a new item or product. [12]
  • 27% of the global online population uses voice search 16. [12]
  • It’s estimated that 75% of households will own a smart speaker by 2025. [12]
  • Google’s answer box is triggered by 16 20% of all searches. [12]
  • Rich results have a 58% CTR, compared to 41% for non. [12]
  • 83% of US shoppers search online before going into a store. [12]
  • Mobile devices account for 56% of organic search engine visits. [12]
  • 72.6% of internet users are expected to access the web solely via smartphone by 2025. [12]
  • 53% of shoppers would search for deals on their mobile devices before speaking with an employee. [12]
  • The average web page takes 87.84% longer to load on mobile than desktop. [12]
  • 45% of consumers abandon any piece of content displaying poorly on the device they are using. [12]
  • These two strategies helped Backlinko increase the traffic of that post by 652%. [12]
  • 27% of website traffic comes from paid search. [12]
  • Advertising accounts for about 81% of Google’s total revenue. [12]
  • Advertisers are predicted to spend $99.22 billion on search annually by 2024. [12]
  • The average CTR for Google Shopping Ads is 0.86%. [12]
  • The average CTR for Bing Shopping Ads is 1.25%. [12]
  • The Google Display Network reaches over 90% of internet users. [12]
  • The average CTR for Facebook ads is 0.89%. [12]
  • 66% of CMOs expect to increase spend on paid search in 2021. [12]
  • The highest CTR is found in the dating industry, at 6.05%. [12]
  • The lowest CTR is found in the technology industry, at 2.09%. [12]
  • The average conversion rate on the Google Ads search network is 4.4%. [12]
  • The highest conversion rates are found in the vehicle industry at 7.98%. [12]
  • The lowest conversion rates are found in the apparel industry, at 2.77%. [12]
  • 71.5% of clicks on Google search ads are from mobile. [12]
  • Only 27.4% of clicks from Microsoft Advertising come from mobile devices. [12]
  • Online shoppers using tablets have the best conversion rate at 3.32%. [12]
  • The highest CTR for mobile search ads was in the travel industry at 5.36%. [12]
  • The lowest CTR for mobile search ads was in the Internet and Telecom industry at 3.06%. [12]
  • Organic search drives 53% of website traffic, while paid search drives only 27%. [12]
  • Roughly 25.8% of internet users use ad blockers. [12]
  • 11% of search ad clicks are fraudulent or invalid. [12]
  • 74% of brands say that PPC ads are a huge driver for their business. [12]
  • Out of people who click search ads, 75% say the ads make it easier to find what they’re looking for. [12]
  • We (along with less than .5% of other searchers). [12]
  • Without brand ads in Adwords, a loss of $750 daily [meant] 50% less revenue [for the client.]”. [12]
  • According to Senior Marketing Professionals and CMOs in Europe, Dec 2021 (% of respondents). [15]
  • US Google Paid Search Growth Metrics, Q4 2021 . [15]

I know you want to use Search Advertising Software, thus we made this list of best Search Advertising Software. We also wrote about how to learn Search Advertising Software and how to install Search Advertising Software. Recently we wrote how to uninstall Search Advertising Software for newbie users. Don’t forgot to check latest Search Advertising statistics of 2024.

Reference


  1. statista – https://www.statista.com/topics/4312/search-advertising/.
  2. hubspot – https://www.hubspot.com/marketing-statistics.
  3. digitalthirdcoast – https://www.digitalthirdcoast.com/blog/google-ads-statistics.
  4. webfx – https://www.webfx.com/blog/marketing/google-ads-statistics/.
  5. smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
  6. smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/ppc-stats/.
  7. ironpaper – https://www.ironpaper.com/webintel/articles/search-advertising-statistics-trends.
  8. ppcprotect – https://ppcprotect.com/statistics/ppc-statistics/.
  9. valveandmeter – https://valveandmeter.com/pay-per-click-statistics/.
  10. backlinko – https://backlinko.com/bing-users.
  11. searchenginejournal – https://www.searchenginejournal.com/seo-guide/seo-statistics/.
  12. techjury – https://techjury.net/blog/ppc-stats/.
  13. highervisibility – https://www.highervisibility.com/blog/organic-vs-paid-search-statistics/.
  14. smartinsights – https://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/.
  15. emarketer – https://www.emarketer.com/topics/topic/paid-search.
  16. emarketer – https://www.emarketer.com/topics/topic/search-marketing.

How Useful is Search Advertising

First and foremost, search advertising offers a highly targeted and measurable way to reach consumers. Through platforms like Google Ads and Bing Ads, businesses can create ads that appear alongside search results for specific keywords relevant to their offering. This means that businesses can ensure their message is reaching an audience already primed to be interested in what they have to offer, increasing the likelihood of conversion.

Furthermore, the ability to track and measure key performance metrics in real-time allows businesses to optimize their campaigns for maximum effectiveness. By analyzing data on clicks, impressions, and conversions, businesses can make informed decisions about where to allocate their advertising budget, making search advertising a powerful tool for driving ROI.

In addition to its targeting and measurement capabilities, search advertising also offers versatility in terms of budget and scale. Whether you’re a small local business looking to drive foot traffic or a multinational corporation aiming to reach a global audience, search advertising can be tailored to fit your unique needs. With options for both pay-per-click (PPC) and pay-per-impression (PPI) pricing models, businesses can choose the approach that best aligns with their goals and resources.

Moreover, search advertising offers flexibility in terms of ad formats and placement. From text ads that appear above search results to display ads that can be placed on relevant websites across the internet, businesses have a range of options to choose from when crafting their campaigns. This flexibility allows businesses to experiment with different creative approaches and messaging strategies to see what resonates most with their target audience.

Despite its numerous benefits, it’s important to note that search advertising is not a one-size-fits-all solution. While it can be a highly effective tool for many businesses, success ultimately depends on a variety of factors, including industry competitiveness, audience demographics, and overall marketing strategy. Businesses that take the time to understand their target audience and craft compelling ad campaigns are more likely to see positive results from their search advertising efforts.

In conclusion, search advertising has proven itself to be a valuable tool for businesses looking to connect with consumers in a targeted, measurable way. Its ability to reach consumers at the moment they are actively searching for products or services, coupled with its versatility, scalability, and measurability, make it a key component of many successful marketing strategies. By understanding the strengths and limitations of search advertising and leveraging them effectively, businesses can maximize the impact of their advertising efforts and drive meaningful results.

In Conclusion

Be it Search Advertising benefits statistics, Search Advertising usage statistics, Search Advertising productivity statistics, Search Advertising adoption statistics, Search Advertising roi statistics, Search Advertising market statistics, statistics on use of Search Advertising, Search Advertising analytics statistics, statistics of companies that use Search Advertising, statistics small businesses using Search Advertising, top Search Advertising systems usa statistics, Search Advertising software market statistics, statistics dissatisfied with Search Advertising, statistics of businesses using Search Advertising, Search Advertising key statistics, Search Advertising systems statistics, nonprofit Search Advertising statistics, Search Advertising failure statistics, top Search Advertising statistics, best Search Advertising statistics, Search Advertising statistics small business, Search Advertising statistics 2024, Search Advertising statistics 2021, Search Advertising statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the Search Advertising statistics on this page. Please comment below and share your opinion if we missed any Search Advertising statistics.




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