SEO Statistics 2024 - Everything You Need to Know

Are you looking to add SEO to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important SEO statistics of 2024.

My team and I scanned the entire web and collected all the most useful SEO stats on this page. You don’t need to check any other resource on the web for any SEO statistics. All are here only 🙂

How much of an impact will SEO have on your day-to-day? or the day-to-day of your business? Should you invest in SEO? We will answer all your SEO related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best SEO Statistics

Best SEO Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 605 SEO Statistics on this page 🙂

SEO Benefits Statistics

Even though paid aids provide certain benefits, most marketers agree with off page SEO statistics that SEO offers more value, especially in the long run, given that organic clicks are 100% free. ^[0]

SEO Usage Statistics

51% of internet users access the internet using only their smartphone. ^[1]
According to StatCounter’s statistics for search engine usage, as much as 96% of mobile search traffic comes from this search engine alone. ^[2]

SEO Market Statistics

Google currently holds 91.94% of the total search engine market share, followed by bing, Yahoo!, Baidu, and YANDEX. ^[1]
61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. ^[1]
70% of online marketers say that SEO is better than PPC for generating sales. ^[1]
60% of marketers say that inbound is their highest quality source of leads. ^[3]
On average, SEOs serving the worldwide market charge 130.74% more than those serving the local market for monthly retainers. ^[3]
70% The percentage of digital marketers who use SEMrush as a tool for link building. ^[4]
Google currently has 86.86% of the search engine market. ^[5]
approximately 32% of all clicks 49% of marketers report that organic search has. ^[5]
According to data from Google, voice search has a 20% market share of all Google searches in the US application. ^[5]
According to Wordstream, 49% of marketers grow revenue faster if they’re using video in their strategy, with 51% of professionals naming it as the best content for ROI. ^[5]
When looking at the entire search engine market share for all search engines worldwide, mobile makes up 50.21% with tablets coming in at 2.62% (a total of 52.83% for mobile devices). ^[5]
Globally, 1.1 billion smartphone users will use voice technology weekly ( Voice search has a 20% market share of all Google searches in the US application (OC&C). ^[5]
Google has a market share of over 85% in the global search market. ^[6]
Google owns 91.94% of the search engine market share. ^[6]
Marketers using content marketing increased by 12% in 2021, from 70% to 82%. ^[6]
In large companies, 61% have indicated they outsource content marketing work. ^[6]
( 62% of B2B marketers noted changes to SEO algorithms as an area of importance to them. ^[6]
Higher numbers of comments, views, shares, and likes on a video strongly correlate with higher YouTube search rankings 49% of marketers say that using video as part of their digital marketing strategy results in faster revenue growth. ^[6]
51% of marketers say that videos are the best type of content for ROI. ^[6]
Here are several statistics about global SEO priorities 61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority. ^[6]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[7]
64% of SEO marketers call mobile optimization an effective investment. ^[7]
And 70% of marketers say SEO is more effective at driving sales than PPC. ^[8]
In fact, 72% of marketers say that relevant content creation is the single most effective SEO tactic. ^[8]
In fact, 65% of marketers say link building is the most difficult SEO strategy. ^[8]
91% of marketers optimize their social media profiles for SEO by doing things like writing relevant social media bios, including relevant links, and posting regularly. ^[8]
Overall, marketers who use video get 41% more website traffic than nonvideo users and marketers who use video grow revenue 49% faster than non. ^[8]
89% marketers say SEO successful. ^[9]
62% of B2B marketers see SEO algorithms as important to them. ^[9]
61% of CMOs view search engines as an effective marketing channel. ^[9]
49% of marketers cite organic search as providing the highest ROI. ^[9]
41% of marketers think link building is the most difficult part of SEO. ^[9]
39% of marketers think keyword research is the most difficult part of SEO. ^[9]
33% of smallto midsized businesses have optimized websites 26% of pages have links from less than three websites 6% is the average close rate of SEO — that’s eight times higher than traditional marketing. ^[9]
91% of the search market is owned by Google. ^[9]
80% of Google’s search algorithm uses off page factors — according to Google 2% of the search market is owned by Bing 1% of the search market is owned by Yahoo!. ^[9]
1% of the search market is owned by Baidu 45% of the search market is owned by DuckDuckGo 1. ^[9]
48% of the voice assistant market is owned by Apple’s Siri. ^[9]
61% of companies outsource content marketing efforts 57% of marketing executives view content development as the most effective SEO strategy 47% of users interact with three to five pieces of content before contacting a business 1890. ^[9]
Google holds 86.6% of the search engine market in 2019. ^[2]
61% of marketers say growing SEO and organic presence on their websites is one of their top inbound marketing priorities. ^[2]
61% of marketers say growing SEO and organic presence on their websites is their top inbound marketing priority. ^[2]
As a matter of fact, six in 10 marketers consider it priority number one, with only 5% of them viewing SEO as an overrated marketing tactic. ^[2]
Google has practically wiped out all of its competitors, grabbing a giant portion of the search engine market share 86.6% of it, to be precise. ^[2]
Leaving YouTube out for the fact that it’s a video streaming platform, Bing is a distant second, holding only 6.7% of the global market. ^[2]
According to a 2014 HubSpot report, marketers who put blogging high on their list of priorities are 13 times more likely to make a return on their investment than their colleagues who consider blogging unimportant. ^[2]
B2B marketers with blogs receive 67% more leads. ^[2]
57% of B2B marketers agree that SEO generates more leads than any other marketing initiative. ^[2]
‘s B2B SEO stats reveal that nearly 60% of B2B marketers understand just how efficient SEO is in lead creation. ^[2]
According to search engine marketing stats by SOASTA, every additional second it takes your website to load lowers the conversion rate by 20%. ^[2]
In a survey conducted by Search Engine Journal, more than 49 percent of respondents agreed that organic search is still the best digital marketing channel as it provides the highest return on investment. ^[10]
While this number is dwarfed by Google, businesses who have not taken the time to configure and optimise their Bing Business listing are neglecting more than 7% of their potential market share. ^[11]
According to the latest information, 57% of SEO experts rank content creation and content marketing as the #1 way to drive the best results in search marketing. ^[11]
According to the same SEO stats, social media marketing and backlinks rank as the #2 and #3 more effective ways to increase traffic in 2024. ^[11]
This mind boggling SEO statistic reveals that despite knowing the power of content marketing, just 38% of marketers are posting content once or more per week. ^[11]
Moreover, mobile shopping now has a 60% market share, you can find more stats via the 300+ page report on Datareportal. ^[12]
Google continues to dominate search engine use, with a 86.19% percent market share of desktop searches as of December 2021. ^[12]
It’s a slightly different story on mobile, however, as Google currently holds 94.88% of the mobile search market share. ^[12]
3) 70% of marketers say SEO is more effective at driving sales than PPC …. ^[13]
In fact, 86% of the marketers we surveyed said they’re actively using data from their PPC campaigns to support their SEO strategy. ^[13]
9) 21% of marketers write for search engines. ^[13]
Our survey found 79% of marketers say writing for people is their main priority, whereas 21% focus on writing for search engines or algorithms 10) 91% of content gets no organic traffic from Google. ^[13]
93% of marketers think Featured Snippets drive more website clicks. ^[13]
23) 91% of marketers optimize their social media profiles for SEO. ^[13]
In 2018, the average firm is expected to allocate 41% of their marketing budget to online. ^[13]
Did you know that last year, the average company was expected to allocate 41% of their overall marketing budget to online activities like SEO, content marketing, and advertising?. ^[13]
38) 38% of SEOs think marketers should get started with SEO with keyword optimization. ^[13]
In February 2021, Google controlled 86.6% of the search engine market. ^[0]
second placed search engine is Bing , holding 6.7% of the search market. ^[0]
Roughly, this percentage equates to 3.7 billion people, a massive opportunity for SEO specialists and marketers. ^[0]
As a result, since December 2020, the percentage of mobile market share hovered around 55%, while desktop devices kept their rate at approximately 41–42%. ^[0]
62% of companies use YouTube for marketing and advertising. ^[0]
70% of marketers agree that SEO generates more sales compared to PPC. ^[0]
Even though paid aids provide certain benefits, most marketers agree with off page SEO statistics that SEO offers more value, especially in the long run, given that organic clicks are 100% free. ^[0]

SEO Adoption Statistics

According to Oberlo, the adoption of mobile devices will continue to grow in the years to come, reaching 4.3 billion by 2024. ^[0]

SEO Latest Statistics

According to BrightEdge, organic search drives 53.3% of all website traffic, so big or small, search engine optimization is something your business can’t afford to turn a blind eye to if you want to get in front of new audiences. ^[14]
In fact, consumers now do as much as 70% of their purchasing research online before they ever get into a sales conversation. ^[14]
Less than 1% of Google searchers will venture to the second page to find what they are looking for. ^[14]
SEO Inc. cites a study from Forrester Research, which revealed that video is 50 times more likely to achieve organic page ranks in Google than plain text results. ^[14]
68% of online experiences begin with a search engine. ^[1]
63% of all shopping begins online, even if the purchase itself happens in a store. ^[1]
The top page listed in a Google search has an average click through rate of 32%. ^[1]
75% of people never scroll past the first page of search engines. ^[1]
66% of people perform some type of online research before making a purchase online. ^[1]
Leads from search engines have a 14.6% close rate, while outbound leads. ^[1]
86% of people ignore paid banner ads, choosing to only click on organic search results. ^[1]
Bounce rates increase by if 9% your website takes 2 seconds to load and 38% if your site takes 5 seconds to load. ^[1]
Conversion rates fall by 4.42% for every extra second that it takes your website to load. ^[1]
39.4% of internet users in the U.S. conduct searches by voice. ^[1]
76% of people who search for a local business on their mobile phone visit a related business 24 hours. ^[1]
28% of local searches result in a purchase within 24 hours. ^[1]
61% of mobile searchers are more likely to contact a local business if they have a mobile. ^[1]
79% of consumers trust online reviews as much as they trust personal recommendations. ^[1]
86% of people look up the location of a business on Google Maps. ^[1]
55% of all worldwide internet traffic comes from mobile devices. ^[1]
56% of all online consumers in the United States have searched for local businesses on a mobile device. ^[1]
53% of mobile website visitors will leave your site if it takes more than 3 seconds to load. ^[1]
Searches including the terms “Where to buy” and “near me” have increased by 200% since 2017. ^[1]
68% of online experiences begin with a search engine. ^[3]
0.78% of Google searchers click on results from the 2nd page. ^[3]
53.3% of all website traffic comes fromorganic search. ^[3]
92.96% of global traffic comes from Google search, Google Images, and Google Maps. ^[3]
SEO drives 1000%+ more traffic than organic social media. ^[3]
69.7% of search queries contain four words or more. ^[3]
SEO leads have a 14.6% close rate. ^[3]
90.63% of pages get no organic search traffic from Google. ^[3]
The top ranking page gets the most search traffic only 49% of the time. ^[3]
Only 5.7% of pages will rank in the top 10 search results within a year of publication. ^[3]
25.02% of top ranking pages don’t have a meta description. ^[3]
40.61% of pages have meta descriptions that truncate. ^[3]
Google shows meta descriptions in search results only 37.22% of the time. ^[3]
That rises to 40.35% for fathead keywords and drops to 34.38% for long. ^[3]
66.31% of pages have no backlinks. ^[3]
Most topranking pages get ‘followed’ backlinks from new websites at a pace of +5%. ^[3]
73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. ^[3]
43.7% of the top ranking pages have some reciprocal links. ^[3]
92.42% of keywords get ten monthly searches or fewer. ^[3]
70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. ^[3]
13.53% of keywords with ten searches per month or fewer consist of only one or two words. ^[3]
Around 8% of search queries are phrased as questions. ^[3]
0.16% of the most popular keywords are responsible for 60.67% of all searches. ^[3]
74.71% of SEOs charge a monthly retainer fee for their clients. ^[3]
88.28% of SEOs charge $150/hour or less for their services. ^[3]
On average, SEOs who’ve been in business for 2+ years charge 39.4% more per hour, 102.41% more for monthly retainers, and a 275% more for one off projects than those who’ve been in business for fewer than two years. ^[3]
12.29% of search queries have featured snippets in their search results. ^[3]
The #1 result in Google’s organic search results has an average CTR of 31.7%. ^[3]
There are an estimated 3.5 billion searches on Google each day. ^[3]
39% of purchasers are influenced by a relevant search. ^[3]
61.5% of desktop searches and 34.4% of mobile searches result in no. ^[3]
30% of all mobile searches are related to location. ^[3]
76% of people who search on their smartphones for something nearby visit a business within a day. ^[3]
28% of searches for something nearby result in a purchase. ^[3]
Yelp appears in the top five search results for 92% of Google web queries that include a city and business category. ^[3]
54% of smartphone users search for business hours and 53% search for directions to a local store. ^[3]
About 45% of global shoppers buy online and then pick up in. ^[3]
“Where to buy” + “near me” mobile queries have grown by over 200% from 2017–2019. ^[3]
Mobile searches for “store open near me” have grown by over 250% from 2017–2019. ^[3]
have grown by over 250% YOY from 2017–2019. ^[3]
68.2% of first page YouTube results are HD videos. ^[3]
52.2% of all website traffic worldwide comes from mobile phones. ^[3]
51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. ^[3]
On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks. ^[3]
40.7% of all voice search answers come from a featured snippet. ^[3]
Approximately 75% of voice search results rank in the top 3 for that query. ^[3]
48% of consumers are using voice for “general web searches.”. ^[3]
53% 32% 26.9% 91.75% 2.75% 90.63% 50.3% 45.25%. ^[4]
Nearly 1 in 3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. ^[4]
Nearly 2 in 3 76% JOIN US FOR C3 in NYC on MAY 11Attend. ^[4]
This week only score 50% off inperson or free virtual tickets with promo code SEJ. ^[4]
About 45% The percentage of shoppers who say they used online video while actually shopping in a store. ^[4]
More than 55% 90% 91% The percentage of consumers who read online reviews for local businesses. ^[4]
82% 13 minutes and 45 seconds. ^[4]
internet users worldwide operate mobile and tablet devices, while 52.94% 47.06%. ^[4]
18% 21% 8% 9 days longer 75% 1. ^[4]
Over 63% 66.31% $77.80 The percentage of searches that Google has never seen before – out of the billions of queries it gets every day. ^[4]
1.8% 0.16% 0.55% 11.8% of all searches are distributed across the top 1MM queries, with the top 10MM queries accounting for about ~25% 45%. ^[4]
90% 25% 40.9% in a paid click, and 2% 57.1% 62.2% in a paid click, and 2.8% 35% 15% 5% 15% 27%. ^[4]
53% of US consumers say that they research products using a search engine before deciding whether or not to buy. ^[5]
Google organic search is responsible for 59.2% of the world’s web traffic. ^[5]
Based on these figures, the number of people using Google search daily has been estimated at roughly 1.7 billion – considering there are 7 billion daily searches. ^[5]
Additionally, another study I observed mentioned that only 15% of users search more than once a day in the US. ^[5]
With this in mind, this 15% could be bringing up the overall average they used for this calculation. ^[5]
The number of websites in the world today is estimated at around 1.72 billion. ^[5]
In 2020, there are 58 billion unique indexed webpages in Google search, up 38.1% in five years. ^[5]
After analyzing 10,000 Google Home search results, Brian Dean found that 40.7% of all answers from voice search are pulled from a Featured Snippet HTTPS websites account for 70.4% of voice search result pages. ^[5]
Pages using Schema only account for 36.4% of voice search results, versus the global average of 31.3% Websites with strong link authority tend to rank well in voice search. ^[5]
Voice search results typically load in 4.6 seconds, which is 52% faster than the load time of the average page. ^[5]
The average page Google voice search result contains 2,312 words Roughly 75% of voice search results are from one of the top 3 desktop ranking pages for a given query. ^[5]
Mobile voice searches are 3x more likely be for something local than text searches. ^[5]
ComScore predicted search queries would account for half of searches by 2020. ^[5]
According to Google, 27% of the entire world population is voice searching on mobile devices. ^[5]
In 2018, the Amazon Echo had an ownership ratio of 24% between 18 and 24year old Americans, 44% of which order products once a week using voice search. ^[5]
68.2% of first page YouTube results are HD videos Videos that bring in new subscribers. ^[5]
Posts with videos earn more backlinks and see a 157% boost in search traffic. ^[5]
Furthermore, 64% of consumers watching branded videos on social media made a purchase after. ^[5]
In America, 85% of all internet users interact with video content every month – and 86% of consumers say they would like to see more video content from the brands they support!. ^[5]
According to YouTube, they have over 500 hours of video uploaded every minute with people spending upwards of 40 minutes in an average viewing session. ^[5]
YouTube is one of the few social network platforms that aren’t drastically driven by mobile, and the user base is still pretty evenly split at 50% each way. ^[5]
Surprisingly, 85% of these videos get viewed with sound off, one in five of these videos are live broadcasts too, and 98% of all views come from mobile devices. ^[5]
46% of all searches on Google are for a local business or local service. ^[5]
25% of small business websites don’t have an H1 tag. ^[5]
A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category. ^[5]
According to Google, people using them for local search queries visit 1.5 billion locations every month as a result. ^[5]
That works out to be 32.8% of all internet users visiting a local business. ^[5]
The number of people that will buy locally after searching is 78%; this includes online and instore purchases from local businesses. ^[5]
Globally, 56% of individuals will shop both online and locally offline. ^[5]
30% of all mobile searches are location related ( Mobile accounts for 58% of all Google searches (hitwise). ^[5]
Organic CTR on mobile is roughly 50% less than that of desktop. ^[5]
51% of smartphone users have found a new company or product when searching on mobile ( The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop (SEOClarity). ^[5]
Voice searches now account for 20% of the queries on mobile. ^[5]
In terms of Google only, mobile devices account for 58% of all searches, as mentioned above in the stat list. ^[5]
Mobile devices also account for a more significant percentage of paid clicks in Google, at 62%. ^[5]
A study published on found that the number of domains linking to a page was the factor that had the highest correlation to rankings in Google More than 66% of pages have zero backlinks pointing to them. ^[5]
On average, long content receives 77.2% more backlinks than short articles. ^[5]
The #1 ranking page in the search results gets an additional 5% 14.5% more dofollow backlinks from new websites each month. ^[5]
An study found that 43.7% of top ranking pages in Google contain reciprocal links Companies who engage in blogging receive 97% more backlinks to their site. ^[5]
The first 5 organic results in the SERPs account for 67.6% of all clicks 50% of search queries contain 4 or more words. ^[5]
Over 29% of keywords with over 10K+ monthly searches consist of 3+ words. ^[5]
Roughly 8% of searches are phrased as a question. ^[5]
12.3% of search queries contain a featured snippet 18% of searchers enter a new query before clicking on any results for their original search 75% of searchers never go past the first page of search results. ^[5]
21% of searchers click on more than 1 search result. ^[5]
Over 3.5 billion searches are performed daily on Google 94% of clicks in the SERPs go to organic results. ^[5]
A breakdown of global search engine traffic on desktop Google (72.4%), Bing (12.3%), Baidu (11.3%), Yahoo (1.9%). ^[5]
found that organic traffic accounts for over 40% of revenue across Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality. ^[5]
Pages ranking 1 through 3 on search engine results pages generate a clickthrough rate of 36% 99.58% of featured snippets already rank in positions 1 through 10 on Google. ^[5]
The average bounce rate for domains ranking in the top 3 spots is 49%. ^[5]
Organic drives 300% more traffic to websites than social media. ^[5]
A study conducted by found that nearly 91% of pages receive no traffic from Google. ^[5]
The major search engines account for 70.6% of all website traffic. ^[5]
However obvious they are, consider these search engine trends 55% of American households will have at least one smart speaker by 2024. ^[5]
Search engines are the starting point for 68% of online experiences. ^[6]
Google search, Google Images, and Google Maps account for 92.96% of global traffic. ^[6]
In 2021, 70% of all global desktop search traffic came from Google, followed by Baidu (13%), Bing (12%), and Yahoo (2%). ^[6]
It is estimated that a #1 organic position in Google can result in a click through rate of 34.2%. ^[6]
SEO can reduce the cost ofcustomer acquisitionby 87.41% on average compared to digital advertising. ^[6]
Search engine optimization can increase the business value of a blog visit by 429%. ^[6]
Organic search drives 53.3% of all website traffic. ^[6]
23.6% of U.S. e commerce orders originate from organic search. ^[6]
Organic traffic from SEO is more than 1,000% higher than organic traffic from social media. ^[6]
More than 90% of all website pages receive zero organic search traffic from Google. ^[6]
47% of buyers view three to five pieces of content before engaging with a sales rep. ^[6]
65% of searches receive zero clicks Search Engine Land Search engines play a prominent role in the buying process, particularly during the research stage. ^[6]
Results on the 2nd page of Google receive 0.78% of all clicks. ^[6]
Around 32% of all clicks go to the first position in the Google search engine results page. ^[6]
Before deciding whether or not to buy a product, 53% of US buyers conduct research using a search engine. ^[6]
( Relevant searches influence 39% of people to make a purchase. ^[6]
Searches with no clicks is nearly 65%. ^[6]
Topranking pages tend to get new ‘do follow’ backlinks at a pace of +5%. ^[6]
Longer articles get approximately 77% more backlinks than shorter pieces. ^[6]
66.31% of all pages on the internet have zero backlinks. ^[6]
Brands that consistently blog on their website get 97% more backlinks than those who don’t. ^[6]
90% of B2B buyers research potential purchases using search engines. ^[6]
( As part of the B2B purchasing process, 42% of buyers use search on their mobile device. ^[6]
Searches for a product or store nearby result in purchases 28% of the time. ^[6]
Websites of small businesses fail to include an H1 tag 25% of the time. ^[6]
Mobile searches for something nearby lead 76% of people to visit the business within one day. ^[6]
( Approximately 45% of global shoppers will make a purchase online and then pick up the item in the store. ^[6]
77% of people say that watching a brand’s testimonial video has had a part in their purchasing decision. ^[6]
Voice searches done on mobile devices are 3x more likely to be related to something local than text searches. ^[6]
58% of voice searches are done to find local business information. ^[6]
Featured snippets play a significant role in voice search results, with 40.7% of all voice search answers coming from a featured snippet. ^[6]
More than 50% of American homes are expected to have a smart speaker with voice search enabled by 2024. ^[6]
By 2025, almost 75% of internet users will use only their mobile device to access the internet. ^[6]
58% of all Google searches happen on mobile devices. ^[6]
Mobile search results have an organic click through rate that’s almost 50% less than desktop results. ^[6]
The number one organic search result on mobile devices gets 27.7% of clicks, while the top desktop result gets only 19.3% of clicks. ^[6]
More than 50% of smartphone users have discovered a new brand or product through mobile search. ^[6]
An estimated $79 billion dollars was spent in 2020 on SEO services. ^[6]
49% of enterprises invest more than $20,000 on B2B SEO per month. ^[6]
A typical post ranking on the first page of Google is 1,447 words long, according to recent research from Backlinko. ^[15]
According to a recent study by Ahrefs, 12.29% of all search terms now bring up featured snippets. ^[15]
According to a study by Backlinko, a whopping 40.7% of all voice search answers come from featured snippets. ^[15]
The latest information we have on Google’s 2020 BERT update was that the algorithm was being used in 10% of all English search queries in the US. ^[15]
This is clear, given that 15% of all search queries are brand new to Google. ^[15]
Bing came in second at 13.85%, closely followed by Chinese search engine Baidu at 12.78%. ^[15]
Yahoo trailed behind the pack with a disappointing 1.76%. ^[15]
According to Internet Live Stats, there were 88,099 searches per second on the day this post was written. ^[15]
That’s why 86.5% of SEOs feed keyword/conversion data from their PPC efforts into their SEO campaigns. ^[15]
According to data from Ahrefs, $100$150 is the most popular pricing tier amongst SEOs in the US who charge hourly rates (35.29%). ^[15]
The same data from Ahrefs suggest that around 25% of all SEO projects are priced somewhere in this range. ^[15]
Longtail keywords have clickthrough rates 3 5% greater than regular keywords. ^[15]
These highly specific, unpopular search terms make up around 39% of the total search demand. ^[15]
This is according to the SEMrush ranking factors study 2.0. ^[15]
If you want to get really specific, it’s actually 49% for pages ranking in position 1 for lowvolume keywords, and 51% for those ranking for high. ^[15]
1.65 seconds is a useful benchmark to aim for according to the same Backlinko source. ^[15]
A different study from Backlinko put the figure even higher, at a whopping 95%. ^[15]
Of those that do have backlinks, 26.29% have less than 3 different referring domains. ^[15]
According to Perficient, the vast majority of videos ranking on Google also rank in YouTube’s top 10 results for the same search query. ^[15]
68.2% of the first page results on YouTube are in HD resolution. ^[15]
According to the same Backlinko study the average YouTube video is 14 minutes, 50 seconds to be exact. ^[15]
70% of all videos watched on YouTube are driven by YouTube’s recommendation algorithm. ^[15]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[7]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[7]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[7]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[7]
The highest bounce rates are on social (45%) followed by direct (44%). ^[7]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[7]
93% of online experiences begin with a search engine. ^[8]
Search is the #1 driver of traffic to content sites, beating social media by more than 300%. ^[8]
Because according to Advanced Web Ranking, 67% of all clicks go to the first five organic results. ^[8]
But when you take a look at SEO vs. PPC statistics, it’s found that 70 80% of users ignore the paid ads, focusing on the organic results. ^[8]
43% of people click on a given result, solely based on the meta description. ^[8]
Because quality on page content is known to increase traffic by as much as 2000%. ^[8]
And according to HubSpot, companies that produce a blog have 434% more search engine indexed pages than those that don’t and they get 55% more website visitors than company websites without blogs. ^[8]
So difficult in fact, that more than 55% of pages have zero backlinks pointing to them. ^[8]
Companies with blogs get 97% more backlinks than those without. ^[8]
In fact, According to Google, 46% of all Google searches are local. ^[8]
In addition, “near me” or “close by” type searches grew by more than 900% over two years. ^[8]
72% of consumers that did a local search visited a store within five miles and 18% of local smartphone searches led to a purchase within a day. ^[8]
After all, mobile accounted for 52.2% of all web traffic in 2018, that’s more than half!. ^[8]
The first organic listing on mobile receives 27.7% of clicks, versus 19.3% of clicks on desktop. ^[8]
61% of mobile users are more likely to contact a local business with a mobile site and 51% of searchers are more likely to purchase from a website that’s been optimized for mobile. ^[8]
In fact, by 2020, almost 30% of all web browsing and searches will be done without screens. ^[8]
40% of millennials use voice search before making a purchase online. ^[8]
Check out some stats from Backlinko that will help you understand how to optimize your site for voice search 40.7% of all answers from voice search are pulled from afeatured snippet Websites with strong link authority tend to rank well in voice search. ^[8]
About 75% of voice search results are from one of the top 3 desktop ranking pages for a given query Online videos are one of the most popular formats of content online. ^[8]
You’re 53% more likely to show up on the first page of Google if you have a video on your homepage and blog posts containing a video. ^[8]
Over 70% of visitors who abandon your website will never return!. ^[8]
Call us at or 888601 5359 95% of search traffic goes to the first page of search results 90% of pages receive zero organic traffic. ^[9]
85% retailers feel SEO and paid search are most effective for getting new customers 70% of searches use more than three words 74% smallto midsized businesses will invest in SEO by 2017. ^[9]
66% of pages don’t have a backlink. ^[9]
54% of product searches happen on Amazon.com. ^[9]
51% of website traffic is driven by organic search 50% of searches use four or more words. ^[9]
44% of businesses use SEO. ^[9]
40% of revenue is driven by organic traffic. ^[9]
8% of searches get worded as questions. ^[9]
The first organic search result is 10x more likely to earn a click than #10 organic search result. ^[9]
a 45% higher CTR SEO generates 1000% more traffic than social media. ^[9]
65% of small business owners have worked with at least one SEO provider before. ^[9]
30% of clients would recommend their current SEO provider to a friend or colleague. ^[9]
14% of U.S. small businesses spend $5000 per year on SEO services. ^[9]
2% of U.S. small businesses spend over $25,000 per year on SEO services. ^[9]
Businesses that spent less than $500 per month were 75% more likely to be dissatisfied than those that invested at least $500 per month on SEO Businesses that spent over $500 per month on SEO services. ^[9]
were 53.3% more likely to be “extremely satisfied” compared to those that spent less than $500 per month. ^[9]
Google 26% of clicks go to the first search result when a featured snippet does not exist. ^[9]
22% of pages created in the last year rank on the first page of search results. ^[9]
19% is the average CTR for the first position on Google 19% of featured snippets triggered are for question search queries 17% of featured snippets triggered are for search queries with prepositions. ^[9]
12% of searches generate featured snippets in the search results. ^[9]
10% is the average CTR for the second position on Google 6% of clicks go to the featured snippet. ^[9]
19% of clicks go to the first search result after the featured snippet 8% is how much the first search result’s CTR drops when there is a featured snippet. ^[9]
6% of clicks on search results go to the second page 6% of clicks on Google search results go to the second and third page. ^[9]
78% of Google searchers click on something from page two. ^[9]
A one spot increase in rankings can increase CTR by 30.8%. ^[9]
80% is the average conversion rate of local searches 28% of local searches results in a purchase. ^[9]
54% of the Internet’s traffic comes from mobile devices. ^[9]
46% of Google searches have a local search intent. ^[9]
“Near me” searches have increased by more than 500% percent. ^[9]
75% of voice enabled speaker owners use voice search weekly to find local companies near them. ^[9]
71% of people use voice assistants to ask for directions 56% of people use voice assistants to find somewhere to eat. ^[9]
55% of people use voice search 52% of people use voice search while driving. ^[9]
46% of people use voice assistants 20% of searches happen via voice. ^[9]
93% of online experiences begin with a search engine. ^[9]
80% of users start their product research online. ^[9]
75% of clicks go to the top three search results. ^[9]
75% of users visit the first page of search results only. ^[9]
71% of B2B clients start product research with search engines 70 80% of users focus on organic search results vs. paid listings. ^[9]
Over 70% of people research company on web before deciding to buy or visit. ^[9]
51% of users discover a new company or product after a search 25% of users visit the second page of search results. ^[9]
21% of users click on multiple search results. ^[9]
The average search session is under 1 minute Longtail searches have a 3. ^[9]
Today, organic search drives more than 50 percent of all website traffic. ^[9]
For reference, paid search only drives 10 percent of site traffic, while social takes credit for five percent of website traffic. ^[9]
In a recent study, for example, researchers discovered that 70 to 80 percent of users focus on organic search results, ignoring paid listings. ^[9]
Fascinating SEO Stats Cherry Picked by Our Editor 68% of all online activities start with a search engine. ^[2]
75% of searchers never click past the first page of results. ^[2]
As many as 46% of all Google searches are local. ^[2]
70% to 80% of users completely ignore paid ads. ^[2]
51% of all website traffic comes from organic searches. ^[2]
Companies that blog have 434% more indexed pages than those that don’t. ^[2]
68% of all online activities start with a search engine. ^[2]
According to Google search statistics provided by Internet Live Stats, this amounts to 4.75 trillion searches per year. ^[2]
OK, so 68% of all internet activity begins with a search engine. ^[2]
Even though social media is wildly popular, search engines like Google, Yahoo!, and Bing are responsible for driving 10% more traffic to sites than social networks. ^[2]
14.6% of SEO generated leads are converted into sales. ^[2]
As many as 14.6% of website visitors who discover websites thanks to successful search engine optimization end up becoming customers. ^[2]
This is huge compared to the 1.7% conversion rate of traditional outbound strategies like emails and print advertising. ^[2]
29.13% of high volume keywords are made up of three words or more. ^[2]
93% of mobile users are likely to click on the first set of results when doing a “near me” search. ^[2]
When asked how likely they were to click on the first two to three search results after conducting a “near me” search, 60% of respondents said they were “very likely” to do so, and another 33% said they were “likely” to click on the top results. ^[2]
These mobile SEO statistics also reveal that only 5% responded they “weren’t sure what they would click,” and 2% said they “wouldn’t click on the top results.”. ^[2]
21% of Google users access more than one search result. ^[2]
53% of all website traffic comes from organic searches. ^[2]
Paid searches are responsible for a lean 10% of website traffic, social networks attract only 5% of visitors, and the remaining 34% come from all other sources combined. ^[2]
70% to 80% of users completely ignore paid advertisements. ^[2]
According to SEO vs. PPC statistics, a Google result that shows at the top of the search results page marked with a tiny “Ad” sign will be overlooked by up to 80% of people hunting for information. ^[2]
8% of search queries are entered into a browser in the form of a question. ^[2]
Google keywords stats tell us that even though many people are used to looking up terms by entering keywords only, some 8% still enter full questions into the search bar. ^[2]
Statistics on search engines also show that Baidu, the largest Chinese search engine, takes third place with its 0.54% share, while Yahoo!. ^[2]
95.25% of mobile search traffic is generated on Google. ^[2]
A 40% drop in internet traffic was recorded when Google went down. ^[2]
During a five minute glitch that occurred in 2013, internet traffic dropped by 40%, according to Google stats published by Wired. ^[2]
16% to 20% of daily Google searches are queries that have never been raised before. ^[2]
Zero click searches jumped to 65% during 2020. ^[2]
And it seems to be on the right path, given that the firstpageof Google statistics tell us that 65% of all Google searches in 2020 ended without any clicks. ^[2]
Images get only 3% of all Google search clicks. ^[2]
Statistics about SEO published by Moz after extensive research have revealed that just 3% of clicks on Google search results are for images. ^[2]
The volume of Google searches grows by roughly 10. ^[2]
In the first years following the launch of Google, the company’s growth rate was extraordinary with a 17,000% yearto year increase in search volume between 1998 and 1999, 1,000% between 1999 and 2000, and 200% between 2000 and 2001. ^[2]
Google searches continued to increase at rates of between 40% and 60% by the end of the first decade of the 21st century. ^[2]
After 2010 it started to slow down, stabilizing at a rate of 10 15% rate in recent years, according to Google search numbers. ^[2]
Only 15% of the millions of active US web users perform at least one Google searches a day. ^[2]
According to Moz, only 15% of active American web users perform daily searches on this browser, 45% perform at least one query in a week, and 68% make one or more queries monthly. ^[2]
About 40% of Google page one organic listings are HTTPS. ^[2]
Voice queries have increased by 3,400% since 2008. ^[2]
By 2024, 40.2% of the US population will be using voice search. ^[2]
A recently published eMarketer report on voice search statistics predicts that just over 40% of the US population will be relying on voice search by 2024. ^[2]
55% of households in the US and the UK are expected to own smart speaker devices by 2024. ^[2]
This is quite an increase from December 2017, when some 13% of homes in the US and 10% in the UK owned one of these devices. ^[2]
In just a five year period, smart speakers are expected to be a part of 55% of households, which will significantly affect SEO. ^[2]
31% of smartphone users worldwide used voice search technology at least once a week in 2017. ^[2]
20% of queries on Google’s mobile app in 2016 were voice searches. ^[2]
This is so often the case that local searches now make up 46% of all Google queries. ^[2]
61% of mobile searchers say they would be more likely to contact a local business if it had a mobile. ^[2]
76% of people who make a local search visit a local business within five miles of their location. ^[2]
Even better, local SEO search statistics indicate that 28% of those searches actually result in a purchase. ^[2]
50% of local mobile searches concern business information like the address or working hours of a local business. ^[2]
Some 76% of local searches lead to a phone conversation with a local business. ^[2]
86% of modern shoppers look up the location of a business on Google Maps. ^[2]
72% of computer and tablet users, as well as 67% of mobile phone users, want to see ads customized to their city/ZIP code. ^[2]
This is why approximately 70% of internet users, regardless of the device they’re on, say they want to see ads customized to their location. ^[2]
70% of computer and tablet users and 61% of mobile phone users want ads customized to their immediate surroundings. ^[2]
According to SEO statistics, 70% of internet users surfing the net from a computer or tablet say they would like to be shown ads for products close by. ^[2]
The percentage is somewhat lower among smartphone users 61%. ^[2]
87% of smartphone owners use some kind of search engine at least once a day. ^[2]
Just 13% of mobile phone owners don’t run daily searches on their mobile devices. ^[2]
82% of consumers shopping from a smartphone conduct “near me” searches. ^[2]
According to Uberall’s statistics on SEO keyword analysis, users most commonly look for food in such searches (84%), followed by entertainment options (56%) and banking (50%). ^[2]
Apparel (41%) and personal care products (38%). ^[2]
19% of mobile users have made unplanned purchases in local stores thanks to location. ^[2]
82% of smartphone owners say they use their phones before making a purchase in a store. ^[2]
Marketers who prioritize blogging are 13 times more likely to achieve a return on their investment. ^[2]
82% of consumers feel more positive about a company after they read its custom content. ^[2]
Updating, upgrading, and republishing existing blog posts with fresh content and images can increase organic traffic by as much as 111%. ^[2]
SEO traffic generation can increase by 111% if you tweak your content by inserting more trending keywords and deleting irrelevant posts. ^[2]
Companies that blog get 97% more links to their website. ^[2]
That said, it’s perfectly logical that companies with a blog receive 97% more links. ^[2]
And blogging contributes heavily to getting more indexed pages companies that share blog posts have an incredible 434% more indexed pages than companies that don’t blog. ^[2]
You get a lot more leads 67% more, to be precise. ^[2]
61% of consumers have been inspired by content to make a purchase. ^[2]
As many as 61% of consumers say that reading content related to the product inspired them to buy it. ^[2]
47% of buyers read three to five pieces of content before engaging with a sales rep. ^[2]
According to Statista’s SEO blog statistics, the total number of bloggers likely exceeded 31 million last year. ^[2]
Additionally, 92.64% of all bloggers live in the US. ^[2]
99% of the websites ranking in the top results of Google have at least one external link. ^[2]
41% of large companies consider link building to be the most challenging SEO tactic. ^[2]
SEO keyword statistics reveal that keyword research follows as the second most challenging task, with 39% of large enterprises admitting they struggle with it. ^[2]
Adding the word “because” to your outreach emails can increase the response rate by 45%. ^[2]
Inbound leads generated through SEO cost 62% less than outbound leads. ^[2]
81% of internet users research a product online before making a purchase. ^[2]
Bounce rates increase by 38% if your website takes two extra seconds to load. ^[2]
Conversions fall by 20% for every extra second. ^[2]
50% of users who perform a local search on their smartphone visit a physical store within one day. ^[2]
This search engine statistic shows that as many as half of them will go to a brickand mortar store close by, and over a quarter (28%). ^[2]
Organic search has the potential to capture more than 40 percent of your gross revenue. ^[10]
According to the search stats published in the survey, search engines account for 68 percent of all web traffic, with 53 percent coming from organic search and the remaining 15 percent coming from paid search. ^[10]
The top entry on SERPs receives 30.52 percent of all clicks on the first page, while the second entry receives 12.76 percent – a discrepancy of 88.6 percent. ^[10]
Ahrefs released their own search statistics that back up this claim, finding that roughly 91 percent of websites receive no organic traffic from Google. ^[10]
They found that 55.24 percent of their web pages didn’t have any backlinks. ^[10]
According to SEO statistics 2021, updating old content using new search stats, images or additional content boosts traffic to the page by as much as 106 percent. ^[10]
While SEO stats prove these results outperform organic and paid search results, search engine statistics also indicate that the number two spot has the highest performance, receiving 123 percent more clicks than the top organic search result. ^[10]
The third spot doesn’t fall far behind, with 112 percent more clicks, while the top spot receives the least amount of clicks overall at 104 percent. ^[10]
Furthermore, it is estimated that this number will grow to 7.41 billion by 2024. ^[10]
Mobile search typically outperforms desktop search, according to mobile SEO statistics 2021 shared by seoClarity. ^[10]
On mobile search, the top search result receives the highest number of clicks compared to that of desktop search, whose top result only enjoys 19.3 percent of all clicks. ^[10]
This corresponds to a 43.5 percent increase in clicks, showing why you need to optimize your website for mobile users. ^[10]
From the same study, 84 percent of those who viewed explainer videos were swayed to make a purchase. ^[10]
TechCrunch estimates that by 2024, 55 percent of households in the U.S. will own at least one of these devices. ^[10]
Earlier voice search statistics revealed that around 75 percent of voice search results will rank in the top three and will be answered by rich text snippets. ^[10]
But more than that, voice search statistics say that 62 percent of users use their voice assistants before making a purchase. ^[10]
According to SEO stats 2021, zero click searches happen in more than 50 percent of queries. ^[10]
As of 2024, Google accounts for more than 79% of total desktop search traffic, followed by Bing at 7.27%, Baidu 6.55%, Yahoo 5.06%. ^[11]
The remaining 2.2% of search traffic is spread amongst ASK.com, AOL and other smaller players. ^[11]
The study which was carried out across 16 websites on more than 135 web pages found that pages with an updated, optimised title tag received on average 107% more clicks than pages that were not updated. ^[11]
It’s a scary thought, but if your website is not on page 1 of Google, you have less than 1% chance of receiving an organic click when a user conducts a Google search. ^[11]
This number is expected to grow to more than 45% in 2024. ^[11]
This search fact reveals that longtail keyword searches enjoy a 3 5% higher CTR in the organic search results than organic search titles with 1 or 2 words in the title. ^[11]
Over the last five years, the number of users include a “near me” classification at the end of their search query has grown by more than 500%. ^[11]
A staggering 88% of consumers admitted to reading reviews before engaging with a local business. ^[11]
According to the latest SEO data, 78% users who make a search that includes location information will then carry out that transaction in a physical store. ^[11]
According to the latest SEO statistics, Bing accounts for 7.27% of total web searches. ^[11]
The latest SEO data compiled in 2024 reveals that mobile sites that take more than 5 seconds to load have a 70% lower mobile session rate than those that load in under five seconds. ^[11]
According to Google, a delay of one second can mean a 20% drop in conversion. ^[11]
By way of a comparison, in 2014, just 34% of all Google searches came from a mobile device. ^[11]
The stats reveal that businesses with a mobile ready website are far more likely to be successful online in 2024. ^[11]
Updating existing content with fresh images and written content can increase organic traffic by 111.3%. ^[11]
According to the latest SEO research, the average page 1 result of Google is almost 2,000 words. ^[11]
The latest blogging SEO stats show that creating blog content on a regular basis will result in 434% higher indexation rates than websites that do not regularly update their content. ^[11]
My Business are 91% more likely to be trusted by young people. ^[11]
According to the most recent data, a staggering 70% of users implicitly trust the information that they find online when it comes to business location, opening times, stock and availability. ^[11]
Of that number, 45% of business owners interviewed said that the effectiveness of SEO was increasing. ^[11]
The latest data suggests that web pages with videos on them are 53% more likely to show up on page one of Google than those that do not. ^[11]
Using more than three years of Agency data, Safari Digital found that the average duration of an initial SEO campaign was 11.4months with 89.3% of businesses opting to invest in search engine optimisation for a period of more than 24. ^[11]
An inbound ‘new client survey’ from Safari Digital found that 64% of clients that had previously worked with an SEO agency cited a lack of communication as the biggest pain point for continuing an SEO campaign. ^[11]
While 37% of customers cited a lack or results or a regression in SEO visibility as a catalyst for switching agencies. ^[11]
This shows that “58.4% of consumers purchased a product or service online each week”. ^[12]
This isn’t to say that you should discount other search engines though, especially as Bing which took 7.2% of searches in the same month. ^[12]
However, the most recent stats put mobile ahead with 54.86% of searches, while desktop falls to 42.65%, and desktop 2.49%.desk. ^[12]
This shows that as more people remained connected 24/7 due to the high mobile phone penetration across the globe, desktop searches are likely to continue to decline. ^[12]
At the moment, only 13% of websites are able to retain the same position for a particular search across all devices. ^[12]
In fact, 30% of pages that show on the first page of desktop search results do not appear in the top 10 results on mobile. ^[12]
According to SEMRush, only 11% of URLs kept the same position on mobile as desktop. ^[12]
In 2020, the combination of organic (40%) and paid search (28%). ^[12]
As shown below, the first three organic positions for nonbranded search earn more than 50% of the total click. ^[12]
Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019. ^[12]
This is now a common behavior as the latest data from Global Web Index via Datareportal shows, with an average of 214.1% using voice commands or voice search. ^[12]
Although according to Internet Live Stats , there are over 74,000 individual search terms being typed into Google every second. ^[13]
2) 67% of all clicks go to the first five organic results. ^[13]
93% of Google owned traffic is based on HTTPS sites When you’re purchasing a domain name or building a website, you’ll have the option to create your URL with one of these prefixes. ^[13]
In fact, it’s so important, that 93% of traffic arriving on websites owned by Google is based on HTTPS websites (although they’re working on reaching 100%.). ^[13]
6) 36% of SEOs think the title tag is the most important SEO element. ^[13]
Despite there being millions of opportunities to rank in Google’s SERPs, and companies investing thousands of dollars into content for SEO, just over 9% gets organic traffic from search. ^[13]
Ahrefs’ study found the majority (90%). ^[13]
According to our survey, the majority of SEO experts think that should fall within the 1,0001,500 word range Side note While it’s good to reach this “optimal length,” only write as much as you need to. ^[13]
When this happens, 36% of SEOs turn to keyword analysis Keyword analysis includes searching for popular search terms that your audience are typing into Google, and checking whether there’s enough demand for you to create content around it. ^[13]
50% of search queries are four words or longer. ^[13]
16) 42% of SEOs spend equal time on building internal and external links. ^[13]
Pointing to an external, third party URL 42% of the SEO experts we’ve surveyed say they spend an equal amount of time building both types of link 17). ^[13]
18) 40% of SEOs think companies under invest in the quality/relevance of their content. ^[13]
That being said, over 40% of the SEO experts we surveyed think companies under invest in the quality and relevance of their content. ^[13]
19) 12% of search queries have a Featured Snippet box. ^[13]
Research by Ahrefs has found that just 12.3% of all search queries have a Featured Snippet box. ^[13]
Doing so can have incredible results; 93% of our experts said claiming the Featured Snippet box drives more clicks and visits to a website 21). ^[13]
Videos help you to get 157% more organic traffic from search engines. ^[13]
The result A 157% increase in search engine traffic. ^[13]
The BBC found they lost an additional 10% of users for every additional second their site took to load. ^[13]
Yet jut 66% see a correlation between social shares and SEO. ^[13]
26) Mobile accounted for 52.2% of all web traffic in 2018 When you’re creating an SEO strategy, your goal isn’t just to show on the first page for desktop searches. ^[13]
46% of all Google searches are local If you have a local brick and mortar store, people won’t find your business as a fluke as they drive by. ^[13]
Data released at the Local Search conference said that almost half (46%). ^[13]
If your website is optimized for local search, you could bring 72% of them into your store.). ^[13]
18% of local smartphone searches led to a purchase within a day. ^[13]
18% of local smartphone searches lead to a purchase within a day–compared to just 7% of non. ^[13]
31) 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. ^[13]
That onthego mentality means 88% of consumer local business searches either call or visit a business they’ve found via their smartphone within 24 hours. ^[13]
By 2020, almost 30% of all searches will be done without screens. ^[13]
33) 40% of millennials use voice search before making a purchase online. ^[13]
Once those voice searches listen to a list of results that match their query, 40% of them will make a purchase. ^[13]
Only 1.71% of the voice search results had the exact match keyword in their title tag. ^[13]
Here’s where things get complicated Research has found that just 1.71% of voice search SERPs have the exact match keyword in their title tag. ^[13]
If that wasn’t surprising enough, the total budget is expected to grow to 45% by 2020. ^[13]
A study by BrightEdge analyzed numerous websites and showed that 51% of the traffic for B2B and B2C sites is driven by organic search. ^[16]
While paid brings in 10% traffic and social generates only 5% traffic. ^[16]
However, the business services industry drives the most traffic through search, almost 73%. ^[16]
In 2019, Google dominated the desktop search traffic with 75.34%. ^[16]
It’s followed by Bing (9.97%), Baidu (9.34%), Yahoo (2.77%), and Yandex (1.19%). ^[16]
In 2019, 92.71% of search queries were done through Google, which means 9 out of 10 people used Google to lookup queries. ^[16]
According to HubSpot, companies that publish blogs get 55% more traffic and have 434% more pages indexed by search engines. ^[16]
Ahrefs did a study and found that 91% of websites get no organic traffic from Google. ^[16]
One of the reasons for this was that 55.24% of pages didn’t have any backlinks. ^[16]
50% of the websites that rank on the first page have HTTPS encryption. ^[16]
Not only that, but 53% of visitors will leave a website if it takes more than 3 seconds to load. ^[16]
And if there’s a 1 second delay in your page load time, you can see a reduction in conversions by 7%. ^[16]
That’s because 75% of the people don’t scroll beyond the first page of search results. ^[16]
A page ranking on the first position gets 30% of all the clicks. ^[16]
In fact, the top 5 search results on Google account for 67% of the total clicks. ^[16]
For instance, organic results get 94% more clicks than paid ads on the search results. ^[16]
In fact, pages on the number 1 spot on SERPs get 5% to 14.5% more backlinks from new websites. ^[16]
And to give you an idea of why search engines have made the change then consider this, 95% of organic traffic on Google in the US was from mobile. ^[16]
For instance, mobile searches for same day shipping have grown by 120% since 2015. ^[16]
Similarly, for physical stores that have an online presence, then mobile search for where to shop and where to buy has increased by 85%. ^[16]
The first organic result would get 27.7% of clicks on mobile, while the same first result on the desktop would get 19.3%. ^[16]
Because of their growing popularity, voice search will become a big part of SEO, as 50% of all internet searches will be voice. ^[16]
Another interesting SEO statistic you might want to consider is that 40.7% of voice search answers are taken from featured snippets. ^[16]
By converting blogs into videos can provide you a new source for driving traffic, as videos can boost your organic traffic by 157%. ^[16]
That’s because, by the end of 2019, 85% of global internet traffic in the US will come from videos. ^[16]
According to Google, 30% of mobile searches are related to location. ^[16]
So, 78% of the people search for something nearby on their smartphones and then visit a store within a day. ^[16]
And 28% of these searches for something nearby end up in a purchase. ^[16]
Another reason why you should focus on local SEO is 46% of searches on Google are for local services and businesses. ^[16]
It’s a free listing service by search engines and has plenty of open opportunities, as 56% of local businesses haven’t signed up for a listing on Google. ^[16]
88% of consumers trust online reviews and turn to Google for recommendations and referrals to local businesses. ^[16]
Consolidating content and focusing our energy on one great website doubled the Google Retail’s calltoaction click through rate and increased organic traffic by 64%. ^[17]
In fact, nearly 46% of all Google searches are seeking local information. ^[18]
46% of all Google searches are looking for local information. ^[18]
72% of consumers that did a local search visited a store within five miles. ^[18]
97% of people learn more about a local company online than anywhere else. ^[18]
88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. ^[18]
61% of mobile searchers are more likely to contact a local business if they have a mobile. ^[18]
18% of local smartphone searches led to a purchase within a day, whereas only 7% of non local searches led to a sale. ^[18]
78% of location based mobile searches result in an offline purchase. ^[18]
“Near me” or “close by” type searches grew by more than 900% over two years. ^[18]
72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. ^[18]
By using location based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. ^[18]
Local searches result in purchases 28% of the time. ^[18]
Search result information will send 70% of consumers to a physical store. ^[18]
92% of searchers will pick businesses on the first page of local search results. ^[18]
67.60% of all the clicks on SERPs go to the first five results on the first page. ^[0]
For example, the lower ranked positions on the first page receive only 3.37% of clicks. ^[0]
73.6% of websites exchange links with each other. ^[0]
Organic traffic can grow up to 106% after updating and republishing old posts. ^[0]
For instance, Hubspot reveals their blog posts published before a specific month grab 76% of the total monthly visits to the site. ^[0]
Likewise, renewing old content can boost SEO sales in fact, 92% of Hubspot’s blog leads came from relatively old posts. ^[0]
Interestingly, SEO statistics reveal that meta descriptions are not a priority for 25.02% of top. ^[0]
Additionally, Google rewrites descriptions for 62.78% of websites it displays. ^[0]
Yes, meta texts are worth it, although Google doesn’t display the descriptions 37% of the time. ^[0]
In 62.78% of instances, Google will rewrite and adjust the meta text. ^[0]
15% of searches on Google are unique and neverasked. ^[0]
90.63% of content never gets any traffic from Google. ^[0]
To be precise, 66.31% of those pages don’t include a single backlink. ^[0]
For SEO ROI, statistics showing that 5.29% of pages get only up to 10 visits per month can be disappointing and hard to accept. ^[0]
68% of website traffic comes from organic and paid searches. ^[0]
Namely, statistics show a 53.3% increase in organic search share of traffic across industries. ^[0]
46% of all searches on Google are looking for local information. ^[0]
Furthermore, the study shows that more than 50% of those searches result in a store visit, while 86% of consumers use the internet to find a local business. ^[0]
47.07% of US web traffic came from mobile devices in the first quarter of 2021. ^[0]
With more than 67% of the world’s population owning a mobile, it’s no surprise to see a rise in mobile traffic in the US. ^[0]
The share stood at 45.95% in the quarter preceding the survey. ^[0]
Globally, mobile accounted for 54.8% of all website traffic in the first quarter of 2021. ^[0]
Moreover, 72.6% of internet users will access the web via smartphones by 2025. ^[0]
75% of users expect to receive immediate information when browsing via smartphone. ^[0]
Precisely, these searches grew by more than 200%, emphasizing the importance of SEO practices and mobile optimization. ^[0]
In May 2021, 55.3% of global web traffic came from mobile. ^[0]
By 2024, video traffic will amount to 82% of all online consumer traffic, providing SEO experts with an opportunity to gain lots of traffic. ^[0]
94% of video carousel results on Google’s first page come from YouTube. ^[0]
70% of companies admit videos improve brand awareness. ^[0]
To be precise, 78% of businesses say they received more traffic after implementing videos in their content strategies. ^[0]
Also, 69% got more leads with video content, while 54% boosted sales. ^[0]
70–80% of internet users ignore paid ads. ^[0]
Longtail keywords outrank one word keywords by 3–6% in positions 2–5 on SERPs. ^[0]
Namely, companies spending over $500 per month are 53.3% more likely to express extreme satisfaction with SEO reporting than those spending less than $500. ^[0]
After all, 61% of business owners agree that increasing brand awareness is crucial to their companies. ^[0]
As a result, 65% admit to working with several different SEO agencies, while a quarter of businesses rely on the services of three or more providers. ^[0]

I know you want to use SEO Software, thus we made this list of best SEO Software. We also wrote about how to learn SEO Software and how to install SEO Software. Recently we wrote how to uninstall SEO Software for newbie users. Don’t forgot to check latest SEO statistics of 2024.

Reference

serpwatch – https://serpwatch.io/blog/seo-statistics/.
inter-growth – https://inter-growth.co/seo-stats/.
smallbizgenius – https://www.smallbizgenius.net/by-the-numbers/seo-statistics/.
ahrefs – https://ahrefs.com/blog/seo-statistics/.
searchenginejournal – https://www.searchenginejournal.com/seo-guide/seo-statistics/.
backlinko – https://backlinko.com/seo-stats.
terakeet – https://terakeet.com/blog/seo-statistics/.
hubspot – https://www.hubspot.com/marketing-statistics.
optinmonster – https://optinmonster.com/seo-statistics/.
webfx – https://www.webfx.com/seo/statistics/.
thriveagency – https://thriveagency.com/news/seo-statistics-you-should-know-in-2021/.
safaridigital – https://www.safaridigital.com.au/blog/seo-statistics-2019/.
smartinsights – https://www.smartinsights.com/search-engine-marketing/search-engine-statistics/.
databox – https://databox.com/seo-statistics.
impactplus – https://www.impactplus.com/blog/seo-statistics.
startupbonsai – https://startupbonsai.com/seo-statistics/.
monsterinsights – https://www.monsterinsights.com/seo-statistics/.
thinkwithgoogle – https://www.thinkwithgoogle.com/marketing-strategies/search/google-my-business-seo-statistics/.
hubspot – https://blog.hubspot.com/marketing/local-seo-stats.

How Useful is Seo

At its core, SEO involves optimizing a website’s content and structure to make it more appealing to search engine algorithms. By incorporating relevant keywords, meta descriptions, and backlinks, businesses aim to increase their rankings on search engine results pages, making it easier for potential customers to find them.

One of the biggest advantages of SEO is its cost-effectiveness. Unlike traditional advertising methods such as print or TV ads, SEO allows businesses to target specific demographics and interests without breaking the bank. In fact, many small businesses have seen significant improvements in their organic traffic and conversion rates by focusing on SEO alone.

SEO also helps build trust and credibility with consumers. When a business appears at the top of search engine results, it is perceived as more trustworthy and reputable by users. This can lead to increased brand recognition and customer loyalty, ultimately driving long-term success for the business.

Furthermore, SEO is a dynamic strategy that can adapt to changing trends and algorithms. By staying up-to-date on the latest best practices and search engine updates, businesses can ensure that their websites remain competitive and relevant in the ever-evolving digital landscape.

However, like any marketing strategy, SEO has its limitations. It is not a quick fix and requires time, effort, and expertise to see significant results. In today’s fast-paced world, where instant gratification is the norm, some businesses may become frustrated with the relatively slow pace of SEO results.

Additionally, the effectiveness of SEO can vary depending on the industry and competition level. In highly saturated markets, businesses may struggle to break through the noise and outshine their competitors. It is important for businesses to be realistic about their SEO goals and expectations, understanding that results may take time to materialize.

Moreover, SEO is just one piece of the digital marketing puzzle. To maximize its impact, businesses should complement their SEO efforts with other strategies such as social media marketing, content marketing, and email marketing. This holistic approach ensures a more comprehensive and well-rounded online presence.

In conclusion, while SEO can be a powerful tool for enhancing visibility, driving traffic, and increasing sales, its true usefulness ultimately depends on how strategically and effectively it is implemented. By understanding its benefits and limitations, businesses can leverage SEO to their advantage and achieve sustainable growth in today’s competitive online marketplace.

In Conclusion

Be it SEO benefits statistics, SEO usage statistics, SEO productivity statistics, SEO adoption statistics, SEO roi statistics, SEO market statistics, statistics on use of SEO, SEO analytics statistics, statistics of companies that use SEO, statistics small businesses using SEO, top SEO systems usa statistics, SEO software market statistics, statistics dissatisfied with SEO, statistics of businesses using SEO, SEO key statistics, SEO systems statistics, nonprofit SEO statistics, SEO failure statistics, top SEO statistics, best SEO statistics, SEO statistics small business, SEO statistics 2024, SEO statistics 2021, SEO statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the SEO statistics on this page. Please comment below and share your opinion if we missed any SEO statistics.

SEO Statistics 2024 – Everything You Need to Know