Social Media Analytics Statistics 2024 – Everything You Need to Know

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Are you looking to add Social Media Analytics to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Social Media Analytics statistics of 2024.

My team and I scanned the entire web and collected all the most useful Social Media Analytics stats on this page. You don’t need to check any other resource on the web for any Social Media Analytics statistics. All are here only 🙂

How much of an impact will Social Media Analytics have on your day-to-day? or the day-to-day of your business? Should you invest in Social Media Analytics? We will answer all your Social Media Analytics related questions here.

Please read the page carefully and don’t miss any word. 🙂

Best Social Media Analytics Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 144 Social Media Analytics Statistics on this page 🙂

Social Media Analytics Market Statistics

  • Despite gloom and doom, Facebook remainsthe most used platform by marketersworldwide (93%). [0]
  • Based on projections,over 50% of marketersgot on board with LinkedIn in 2021 16.2% of LinkedIn usersuse. [0]
  • “#DigitalMarketing” (47%) is the most popular marketing hashtag among #ContentMarketing Tweets, followed by “#SEO” (40%) and “#marketing” (37%). [0]
  • In Q1 2021, marketersspent 60% moreon Facebook and Instagram ads versus Q1 2020. [0]
  • Retargeting ads are the most used among marketers, with77% of B2B and B2C. [0]
  • A full 61% of marketers still struggle to prove ROI from their marketing efforts. [1]
  • At the same time, a HubSpot report found that 79% of marketers said that they buy paid social ads, which shows that it’s a viable form of advertising. [1]
  • On top of answering these questions, according to Sprout’s 2019 Social Index, 63% of marketers are expected to discuss social ROI with their bosses to justify their spending for campaigns. [2]
  • Meltwater led the global social media analytics and monitoring software industry in 2021 with a market share of 46.58 percent, followed by Netvibes and GetSocial who had market shares of 19.53 and 13.56 percent, respectively. [3]
  • Only 17% of marketers use landing page A/B tests to improve conversion rates. [4]
  • 64% of SEO marketers call mobile optimization an effective investment. [4]
  • According to a report that was done by Demand metric and Netbase, it seems that 60% of 125 marketers use social media statistics tools for campaign tracking, this is why Topsy was very famous amongst marketers. [5]

Social Media Analytics Software Statistics

  • Meltwater led the global social media analytics and monitoring software industry in 2021 with a market share of 46.58 percent, followed by Netvibes and GetSocial who had market shares of 19.53 and 13.56 percent, respectively. [3]

Social Media Analytics Adoption Statistics

  • When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. [6]

Social Media Analytics Latest Statistics

  • TikTok is the fastest growing social network with a staggering105% user growth ratein the US over the past two years. [0]
  • Instagram sits in second place (78%). [0]
  • Facebook is responsible fora quarter of(25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%). [0]
  • Instagram dominates social streaming services in terms of engagement . [0]
  • Engagement rates on Instagram are approximately more thansix times higherthan those on Facebook (0.83% to 0.13%). [0]
  • Instagram Stories (83%) and grid posts (93%). [0]
  • Uses of the “#ad” tag on Instagramdecreased 17% over the past yearamong influencers. [0]
  • 44% of usersshop for products on Instagram weekly . [0]
  • Linkedin ad revenue recently exceeded$1 billion in 2021, growing by 37% while organic session engagement grew by a record 22%. [0]
  • the platform daily (versus 48.5% that log in monthly). [0]
  • LinkedIn has one of the highestearning and most educated bases on social media —51% college educatedwith half of users earning more than $75,000 annually. [0]
  • earn53% more engagementand twice the CTR of employee. [0]
  • 52% of Twitter usersuse the platform daily (versus 84% that use it weekly). [0]
  • Twitter’s US advertising revenue totaled $647 million in Q3 2021, anincrease of 51% YoY(and up 98% from the previous quarter). [0]
  • Shoppers on Pinterest have85% larger shopping cartsthan buyers on other platforms. [0]
  • According to the platform themselves,7 in 10 Pinnerssay that Pinterest is their go to place to find products or services they can trust. [0]
  • are40% more likelyto say they love shopping. [0]
  • 62% of TikTok userssay that platform specific branded content is the best way to connect to customers. [0]
  • 39% of Gen Z consumerssay that their purchasing decisions are influenced directly by what they see on TikTok. [0]
  • TikTok sawthe largest increasein planned new platform investment for brands in 2024 (84%) versus YouTube (66%) and Instagram (64%). [0]
  • Influencers withless than 5k followerssee the highest engagement rates on TikTok (17.9%) vs macro influencers with up to 1 million followers (13.48%). [0]
  • Social media recently overtook paid search as an advertising channel,growing 25% YoYand exceeding $137 billion. [0]
  • Social media usersoverwhelmingly trust other usersas their “preferred” form of influencer, most likely to buy from them based on a product recommendation (37%) versus celebrities (7%). [0]
  • Privacy and data protection are “extremely impactful” and important to52% of social media users. [0]
  • According to a Forrester study commissioned by Google, only 43% of firms have unified cross platform analytics, which brings in the full customer experience with their website and app in one solution. [1]
  • After all, 49% of online shoppers rate receiving excellent communication on social media as “very important” when making a purchase. [1]
  • According to Statista, social media ad spend is projected to reach US$229.50bn in 2024. [1]
  • A recent report from Statista shows that 47% of US consumers have a more favorable view of brands that respond to customer service questions or complaints on social media. [1]
  • Additionally, 52% of consumers expect a response from brands within one hour of them reaching out with a question or concern. [1]
  • As the source of 80% of B2B social leads, B2B brands are paying more and more attention to LinkedIn. [2]
  • By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. [6]
  • 1/10/2018 69% 2/7/2019 72% 2/8/2021 72% Pew Research Center. [6]
  • 12/8/2005 16% 9% 5% 2% 8/31/2006 41% 6% 3% 0% 5/11/2008 60% 21% 7% 2% 8/10/2008 65% 27% 10% 3% 8/31/2008 68% 27% 9% 2% 12/4/2008. [6]
  • 67% 30% 12% 2% 12/20/2008 59% 28% 8% 3% 4/19/2009 70% 42% 20% 5% 9/14/2009. [6]
  • 67% 44% 21% 6% 12/27/2009 78% 47% 25% 8%. [6]
  • 1/19/2010 76% 51% 26% 7% 5/30/2010 82% 53% 37% 11%. [6]
  • 11/24/2010 74% 54% 33% 11% 11/28/2010 78% 54% 33% 14%. [6]
  • 12/21/2010 76% 55% 36% 12% 5/22/2011 79% 61% 38% 14% 8/26/2011 82% 59% 36% 12%. [6]
  • 2/19/2012 81% 64% 39% 16% 8/7/2012 88% 68% 48% 22% 5/19/2013 87% 72% 50% 24% 7/14/2013 87% 72% 49% 21%. [6]
  • 9/30/2013 89% 74% 54% 27% 1/26/2014 84% 77% 52% 27%. [6]
  • 11/6/2016 86% 80% 64% 34% 1/10/2018 88% 78% 64% 37% 2/7/2019 90% 82% 69% 40%. [6]
  • 3/21/2005 5% 4% 12/8/2005 8% 7% 8/31/2006 9% 11% 5/11/2008 19% 21% 8/10/2008 21% 32%. [6]
  • 54% 50% 53% 5/19/2013 60% 64% 61% 7/14/2013 56% 57% 9/30/2013 62% 58% 66% 1/26/2014 59% 61% 66% 7/12/2015 65% 56% 65% 11/6/2016 69% 63% 74% 1/10/2018 68% 69% 72% 2/7/2019 73% 69% 70% 2/8/2021 69% 77% 80% Pew Research Center. [6]
  • Men Women 3/21/2005 6% 4% 12/8/2005 10% 8% 8/31/2006 13% 10% 5/11/2008 21% 22% 8/10/2008 25% 27%. [6]
  • 8/31/2008 25% 24% 12/4/2008 26% 29% 12/20/2008 25% 26% 4/19/2009 33% 38% 9/14/2009 36% 37% 12/27/2009 38% 45%. [6]
  • 1/19/2010 39% 46% 5/30/2010 44% 52% 9/13/2010. [6]
  • 11/28/2010 42% 50% 12/21/2010 44% 50% 5/22/2011 47% 54% 8/26/2011 50% 50%. [6]
  • 2/19/2012 50% 56% 8/7/2012 54% 64%. [6]
  • 50% 58% 5/19/2013 59% 63% 7/14/2013 57% 62% 9/30/2013. [6]
  • 60% 66% 1/26/2014 60% 63% 7/12/2015 62% 68% 11/6/2016 66% 72% 1/10/2018 65% 73% 2/7/2019 65% 78% 2/8/2021 66% 78% Pew Research Center. [6]
  • 3/21/2005 3% 6% 8% 7% 12/8/2005 5% 9% 9% 15% 8/31/2006 8% 16% 9% 10% 5/11/2008 23% 23% 19% 25%. [6]
  • 8/10/2008 27% 28% 28% 30% 8/31/2008 22% 26% 33% 28% 12/4/2008. [6]
  • 24% 34% 27% 35% 12/20/2008 26% 29% 27% 32% 4/19/2009 30% 39% 43% 47% 9/14/2009 32% 40% 43% 50% 12/27/2009 37% 43% 47% 53%. [6]
  • 9/13/2010 38% 48% 54% 63% 11/24/2010 39% 46% 53% 57%. [6]
  • 11/28/2010 40% 50% 50% 58% 12/21/2010 39% 52% 59% 60% 5/22/2011 42% 60% 56% 66% 8/26/2011 42% 54% 55% 64%. [6]
  • 46% 58% 57% 68% 8/7/2012 55% 59% 61% 73%. [6]
  • 48% 56% 60% 65% 5/19/2013 57% 63% 69% 68% 7/14/2013 52% 59% 63% 71% 9/30/2013 58% 64% 70% 73% 1/26/2014 58% 64% 67% 74% 7/12/2015 56% 69% 72% 78% 11/6/2016 60% 71% 73% 78%. [6]
  • 68% 70% 83% 78% 2/8/2021 69% 76% 65% 78% Pew Research Center. [6]
  • 12/27/2009 29% 53% 55% 1/19/2010 32% 54% 50% 5/30/2010 37% 58% 59%. [6]
  • 33% 55% 56% 11/28/2010 36% 54% 56% 12/21/2010 35% 56% 60% 5/22/2011 39% 58% 63% 8/26/2011 39% 64% 59% 2/19/2012 41% 65% 64%. [6]
  • 8/7/2012 48% 68% 69% 12/9/2012 44% 62% 62% 5/19/2013 52% 67% 69% 7/14/2013 47% 67% 71% 9/30/2013 51% 70% 73% 1/26/2014 50% 71% 69% 7/12/2015 54% 70% 76%. [6]
  • 59% 73% 78% 1/10/2018 60% 72% 79% 2/7/2019 64% 74% 79% 2/8/2021 64% 76% 77% Pew Research Center Urban Suburban Rural 3/21/2005 6% 5% 3%. [6]
  • 12/8/2005 10% 8% 6% 8/31/2006 14% 10% 10% 5/11/2008 24% 22% 16% 8/10/2008 30% 25% 19% 8/31/2008 29% 24% 18% 12/4/2008. [6]
  • 30% 28% 21% 12/20/2008 24% 19% 14% 4/19/2009 29% 33% 21% 9/14/2009 33% 31% 28%. [6]
  • 12/27/2009 45% 43% 34% 1/19/2010 45% 43% 35%. [6]
  • 53% 50% 39% 9/13/2010 48% 50% 32% 11/24/2010 48% 46% 40%. [6]
  • 11/28/2010 50% 46% 41% 12/21/2010 51% 49% 39% 5/22/2011 53% 52% 44% 8/26/2011 53% 51% 42% 2/19/2012 56% 54% 45% 8/7/2012 60% 61% 50% 12/9/2012. [6]
  • 56% 55% 47% 5/19/2013 64% 61% 56% 7/14/2013 64% 60% 49% 9/30/2013 66% 63% 55%. [6]
  • 63% 64% 53% 7/12/2015 64% 68% 58% 11/6/2016 69% 71% 60% 1/10/2018 75% 69% 59% 2/7/2019 76% 72% 66% 2/8/2021 76% 71% 66% Pew Research Center. [6]
  • 8/5/2012 54% 10% 9% 16% 13% 8/7/2012. [6]
  • 14% 12/9/2012 13% 11% 13% 12/16/2012 57%. [6]
  • 15% 7/14/2013 16% 9/16/2013 57% 17% 14% 17% 14%. [6]
  • 16% 1/26/2014 16% 9/21/2014 58% 22% 21% 23% 19% 4/12/2015 62% 26% 24% 22% 20% 4/4/2016 68% 26% 28% 25% 21% 1/10/2018 68% 29% 35% 25% 24% 27% 73% 22% 2/7/2019 69% 28% 37% 27% 22% 24% 73% 20% 11% 2/8/2021. [6]
  • 69% 31% 40% 28% 23% 25% 81% 23% 18% 21% 13% Pew Research Center Usage of the major social media platforms varies by factors such as age, gender and educational attainment. [6]
  • Facebook Instagram LinkedIn Total 69% 40% 28% Men 61% 36% 31% Women 77% 44% 26%. [6]
  • Ages 1829 70% 71% 30% 3049 77% 48% 36% 50 64 73% 29% 33%. [6]
  • White 67% 35% 29% Black 74% 49% 27%. [6]
  • Less than $30K 70% 35% 12% $30K $49,999 76% 45% 21%. [6]
  • More than $75K 70% 47% 50% High school or less 64% 30% 10%. [6]
  • Some college 71% 44% 28% College graduate 73% 49% 51%. [6]
  • Urban 70% 45% 30% Suburban 70% 41% 33% Rural 67% 25% 15%. [6]
  • Total 23% 31% 25% Men 25% 16% 22% Women 22% 46% 28%. [6]
  • Ages 1829 42% 32% 65% 3049 27% 34% 24% 5064 18% 38% 12% 65+ 7% 18% 2% White 22% 34% 23% Black 29% 35% 26% Hispanic 23% 18% 31% Less than $30K 12% 21% 25% $30K$49,999 29% 33% 27% $50K $74,999 22% 29% 29% More than $75K 34% 40% 28%. [6]
  • High school or less 14% 22% 21%. [6]
  • Some college 26% 36% 32% College graduate 33% 37% 23%. [6]
  • Urban 27% 30% 28% Suburban 23% 32% 25% Rural 18% 34% 18%. [6]
  • Total 81% 23% 18% Men 82% 26% 23% Women 80% 21% 12%. [6]
  • Ages 1829 95% 24% 36% 3049 91% 30% 22% 50 64 83% 23% 10% 65+ 49% 10% 3%. [6]
  • White 79% 16% 17% Black 84% 23% 17% Hispanic 85% 46% 14%. [6]
  • Less than $30K 75% 23% 10% $30K$49,999 83% 20% 17% $50K $74,999 79% 19% 20% More than $75K 90% 29% 26%. [6]
  • High school or less 70% 20% 9%. [6]
  • Some college 86% 16% 20% College graduate 89% 33% 26% Urban 84% 28% 18% Suburban 81% 23% 21%. [6]
  • TikTok Nextdoor Total 21% 13% Men 17% 10% Women 24% 16%. [6]
  • Ages 1829 48% 5% 3049 22% 17% 50 64 14% 16% 65+ 4% 8% White 18% 15%. [6]
  • Black 30% 10% Hispanic 31% 8%. [6]
  • Less than $30K 22% 6% $30K$49,999 29% 11% $50K $74,999 20% 12% More than $75K 20% 20% High school or less 21% 4%. [6]
  • 24% 12% College graduate 19% 24%. [6]
  • Urban 24% 17% Suburban 20% 14% Rural 16% 2%. [6]
  • Less frequently Weekly Daily Facebook 12% 17% 70% Snapchat 19% 21% 59% Instagram 20% 21% 59%. [6]
  • Twitter 27% 27% 46% YouTube 16% 29% 54% Pew Research Center. [6]
  • In February 2012, 81% of U.S. adults ages 18. [6]
  • The average daily time spent on social is 142 minutes a day 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses. [7]
  • There are an estimated 270 million fake Facebook profiles. [7]
  • a day More than half of YouTube views come from mobile devices 90% of American 18 24 year olds use YouTube. [7]
  • Ahrefs 9% of U.S small businesses You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population). [7]
  • 210m active daily users 60% of them are under 25 24% of US adults. [7]
  • The average user spends 25 minutes a day on Snapchat 73% of American 18 24 year olds use the platform. [7]
  • 47% of US teens think it’s better than Facebook , while 24% think it’s better than Instagram Head here to check out our bigger list of Snapchat statistics. [7]
  • In 2020, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent respectively, followed by Northern Europe at 67 percent. [8]
  • In 2024, an estimated 800 million of these users are expected to be from China alone and approximately a 450 million from India. [8]
  • Available to download in PNG, PDF, XLS format 33% off until Jun 30th. [3]
  • Research by Global WebIndex that we reference in this article shows that globally, 58.4% of the world’s population uses social media. [9]
  • Some of the key takeaways from their 2024 global overview are More than half of the world now uses social media (58.4%). [9]
  • This chart shows the total number of Internet users showing that whilst 61.8% of the world’s population are internet users, 4.2% are still not active social media users, which suggests opportunities for future growth. [9]
  • 2024 analysis of regional use of social media shows the wide variation inactive social media penetration reaching 69% in Eastern Asia, 82% in North America, 79% in Southern America and 85 and 84% in Northern and Western Europe respectively. [9]
  • This falls to 45% in Southern Asia, 16% in Western Africa and 8% in Middle Africa. [9]
  • Notably, 44% of 811 year olds use social media apps/sites, swiftly increasing to 87% of 12. [9]
  • Between October December 2020, digital consumers spent an average of 2 hours and 22 minutes per day on social networks and messaging apps according to Global Web Index. [9]
  • Typically, on Facebook, each post has engagement rates below 0.2%. [9]
  • According to LinkedIn, Images typically result in a 2x higher comment rate and Video gets 5x more engagement on LinkedIn, Live Video gets 24x more. [9]
  • In 2020, the median reach for very long videos was around 9,700, which was 44.8% more than long videos. [9]
  • And given that only 43% of businesses have centralized cross platform analytics, it’s something that can help put you ahead of your competitors. [10]
  • Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. [4]
  • Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. [4]
  • 3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. [4]
  • Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. [4]
  • The highest bounce rates are on social (45%) followed by direct (44%). [4]
  • Almost 25% of companies invest in mobile optimization as a top SEO tactic. [4]
  • Within one quarter of using Oktopost, we generated a 39% increase in clicks and a 386% increase in trackable conversions.”. [11]
  • “When we look at the last 6 months, Oktopost’s employee advocacy solution enabled our employees to share 10X more social content, generating a 70% increase in our organic social reach.”. [11]

I know you want to use Social Media Analytics Software, thus we made this list of best Social Media Analytics Software. We also wrote about how to learn Social Media Analytics Software and how to install Social Media Analytics Software. Recently we wrote how to uninstall Social Media Analytics Software for newbie users. Don’t forgot to check latest Social Media Analytics statistics of 2024.

Reference

  1. sproutsocial – https://sproutsocial.com/insights/social-media-statistics/.
  2. socialbakers – https://www.socialbakers.com/blog/social-media-analytics-the-complete-guide.
  3. sproutsocial – https://sproutsocial.com/insights/social-media-analytics-tools/.
  4. statista – https://www.statista.com/statistics/1258554/social-media-analytics-monitoring-software-market-share-technology-worldwide/.
  5. hubspot – https://www.hubspot.com/marketing-statistics.
  6. tweetbinder – https://www.tweetbinder.com/blog/social-media-statistics/.
  7. pewresearch – https://www.pewresearch.org/internet/fact-sheet/social-media/.
  8. brandwatch – https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/.
  9. statista – https://www.statista.com/topics/1164/social-networks/.
  10. smartinsights – https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.
  11. qualtrics – https://www.qualtrics.com/experience-management/research/social-media-analytics/.
  12. oktopost – https://www.oktopost.com/platform/social-media-analytics.

How Useful is Social Media Analytics

Social media analytics is the process of collecting, analyzing, and interpreting data from social media platforms to uncover insights that can help businesses make informed decisions. By tracking metrics such as likes, shares, comments, and engagement rates, companies can gain a better understanding of their audience’s preferences, behaviors, and trends.

One of the key advantages of social media analytics is its ability to provide real-time insights. Unlike traditional market research methods which can take weeks or even months to yield results, social media analytics allows businesses to monitor and respond to trends as they happen. This agility can be a game-changer for companies looking to stay ahead of the competition and adapt to changing market conditions quickly.

Furthermore, social media analytics can help businesses measure the success of their social media campaigns. By tracking key performance indicators such as reach, impressions, conversions, and click-through rates, companies can assess the effectiveness of their social media efforts and make data-driven decisions to improve their strategies.

In addition to providing valuable insights, social media analytics can also help companies identify potential issues and manage their online reputation. By monitoring social media conversations and sentiment analysis, businesses can quickly detect negative feedback or complaints and address them before they escalate. This proactive approach to reputation management can help companies protect their brand image and maintain customer loyalty.

Moreover, social media analytics can be a powerful tool for market research and competitive analysis. By monitoring competitors’ social media activities, companies can gain valuable insights into their strategies, target audience, and engagement rates. This information can be used to benchmark performance and identify areas for improvement.

However, despite the numerous benefits of social media analytics, it is important to note that this data is only as good as the analysis and interpretation behind it. It is crucial for businesses to have the expertise and resources to analyze social media data effectively and derive actionable insights from it. Inaccurate or incomplete analysis can lead to misguided decisions and wasted resources.

Ultimately, social media analytics can be a valuable tool for businesses looking to enhance their marketing strategies, improve customer engagement, and drive business growth. By leveraging the power of social media data, companies can gain a competitive edge in today’s digital landscape and better connect with their target audience.

In Conclusion

Be it Social Media Analytics benefits statistics, Social Media Analytics usage statistics, Social Media Analytics productivity statistics, Social Media Analytics adoption statistics, Social Media Analytics roi statistics, Social Media Analytics market statistics, statistics on use of Social Media Analytics, Social Media Analytics analytics statistics, statistics of companies that use Social Media Analytics, statistics small businesses using Social Media Analytics, top Social Media Analytics systems usa statistics, Social Media Analytics software market statistics, statistics dissatisfied with Social Media Analytics, statistics of businesses using Social Media Analytics, Social Media Analytics key statistics, Social Media Analytics systems statistics, nonprofit Social Media Analytics statistics, Social Media Analytics failure statistics, top Social Media Analytics statistics, best Social Media Analytics statistics, Social Media Analytics statistics small business, Social Media Analytics statistics 2024, Social Media Analytics statistics 2021, Social Media Analytics statistics 2024 you will find all from this page. 🙂

We tried our best to provide all the Social Media Analytics statistics on this page. Please comment below and share your opinion if we missed any Social Media Analytics statistics.




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