Social Media Suites Statistics 2024 - Everything You Need to Know

Are you looking to add Social Media Suites to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Social Media Suites statistics of 2024.

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How much of an impact will Social Media Suites have on your day-to-day? or the day-to-day of your business? Should you invest in Social Media Suites? We will answer all your Social Media Suites related questions here.

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On this page, you’ll learn about the following:

Best Social Media Suites Statistics

Best Social Media Suites Statistics

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Social Media Suites Usage Statistics

[ According to a 2015 Pew Research Center study, the 65 and older age group is one of the fastest growing demographic groups on social media sites, with usage rising from 2% of seniors in 2008 to 35% in 2015. ^[0]

Social Media Suites Market Statistics

90% of Instagram users follow a business 2 in 3 people say that Instagram helps them to connect with brands 50% of people are more interested in a brand after seeing an ad on Instagram Looking for even more Instagram marketing stats?. ^[1]
The market size of the Social Networking Sites industry is expected to increase 15.6% in 2024. ^[2]
The market size of the Social Networking Sites industry in the US has grown 20.0% per year on average between 2017 and 2024. ^[2]
Of those social media marketers who use video, 93% say it’s a vital component of their strategies. ^[3]
More than half (54% to be exact). ^[3]
26% of marketers state that Stories are the most valuable type of social content. ^[3]
25% of marketers say live video is the most valuable type of social content. ^[3]
79% of marketerspost video on Facebook. ^[3]
If you’re still not sure about the importance of social media marketing for apartments, an estimated 80% of apartment seekers look at social media before choosing their next rental. ^[4]
The latest data from Statista ‘s Digital Market Outlook shows that the total value of the e commerce market for consumer goods grew by 16 percent over the past year. ^[5]
LinkedIn is the preference for 95% of B2B marketers, whereas a smaller percentage of marketers turn to Twitter (86%) and Facebook (83%). ^[6]
76% of B2B marketers reported LinkedIn is their primary paid social media channel. ^[6]
66% of B2B marketers said they are using Facebook for the same purposes, whereas only 29% are using Twitter. ^[6]
Out of the 89% of B2B marketers using LinkedIn for marketing purposes, 62% reported generating leads through this network. ^[6]
In contrast, of the 30% of marketers using Instagram as part of their lead generation strategy, only 5% saw results. ^[6]
Additionally, of LinkedIn’s 89% of B2B marketers, 43% said this social networking platform had generated revenue for them. ^[6]
A staggering 96% of B2B digital marketing specialists include LinkedIn in their strategies. ^[6]
LinkedIn Ads have a high return on investment, according to 58% of B2B marketers. ^[6]
Twitter takes third place, with 39% of marketers seeing a high return on their investment, while the effectiveness of YouTube’s ads is four times lower than that of LinkedIn, according to the research. ^[6]
A 2017 CareerArc report found that employers predicted social media marketing to be the most in demand HR skill by 2020—and. ^[7]
In fact, studies by Nielsen show that 92% of people will trust recommendations that they get from friends and family over any other kind of marketing, promotion or advertising. ^[7]
Social media marketing statistics show that only 2% of website visitors make a purchase on their first visit. ^[8]
Reputable social media marketing statistics suggest that adults aged 18 34 comprise 95% of the people who follow… …brands via social media sites. ^[8]
Research on social media marketing statistics shows that roughly 59% of Americans with social media accounts believe that social media has made customer service easier. ^[8]
60% of marketing professionals identify “measuring ROI” as one of their most difficult social media marketing challenges. ^[8]
Approximately 22% of all social media marketing activities are performed by social media marketing agencies. ^[8]
96% of small business owners have reported using social media to market their companies. ^[8]

Social Media Suites Adoption Statistics

When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. ^[9]

Social Media Suites Latest Statistics

By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. ^[9]
1/10/2018 69% 2/7/2019 72% 2/8/2021 72% Pew Research Center. ^[9]
12/8/2005 16% 9% 5% 2% 8/31/2006 41% 6% 3% 0% 5/11/2008 60% 21% 7% 2% 8/10/2008 65% 27% 10% 3% 8/31/2008 68% 27% 9% 2% 12/4/2008. ^[9]
67% 30% 12% 2% 12/20/2008 59% 28% 8% 3% 4/19/2009 70% 42% 20% 5% 9/14/2009. ^[9]
67% 44% 21% 6% 12/27/2009 78% 47% 25% 8%. ^[9]
1/19/2010 76% 51% 26% 7% 5/30/2010 82% 53% 37% 11%. ^[9]
11/24/2010 74% 54% 33% 11% 11/28/2010 78% 54% 33% 14%. ^[9]
12/21/2010 76% 55% 36% 12% 5/22/2011 79% 61% 38% 14% 8/26/2011 82% 59% 36% 12%. ^[9]
2/19/2012 81% 64% 39% 16% 8/7/2012 88% 68% 48% 22% 5/19/2013 87% 72% 50% 24% 7/14/2013 87% 72% 49% 21%. ^[9]
9/30/2013 89% 74% 54% 27% 1/26/2014 84% 77% 52% 27%. ^[9]
11/6/2016 86% 80% 64% 34% 1/10/2018 88% 78% 64% 37% 2/7/2019 90% 82% 69% 40%. ^[9]
3/21/2005 5% 4% 12/8/2005 8% 7% 8/31/2006 9% 11% 5/11/2008 19% 21% 8/10/2008 21% 32%. ^[9]
54% 50% 53% 5/19/2013 60% 64% 61% 7/14/2013 56% 57% 9/30/2013 62% 58% 66% 1/26/2014 59% 61% 66% 7/12/2015 65% 56% 65% 11/6/2016 69% 63% 74% 1/10/2018 68% 69% 72% 2/7/2019 73% 69% 70% 2/8/2021 69% 77% 80% Pew Research Center. ^[9]
Men Women 3/21/2005 6% 4% 12/8/2005 10% 8% 8/31/2006 13% 10% 5/11/2008 21% 22% 8/10/2008 25% 27%. ^[9]
8/31/2008 25% 24% 12/4/2008 26% 29% 12/20/2008 25% 26% 4/19/2009 33% 38% 9/14/2009 36% 37% 12/27/2009 38% 45%. ^[9]
1/19/2010 39% 46% 5/30/2010 44% 52% 9/13/2010. ^[9]
11/28/2010 42% 50% 12/21/2010 44% 50% 5/22/2011 47% 54% 8/26/2011 50% 50%. ^[9]
2/19/2012 50% 56% 8/7/2012 54% 64%. ^[9]
50% 58% 5/19/2013 59% 63% 7/14/2013 57% 62% 9/30/2013. ^[9]
60% 66% 1/26/2014 60% 63% 7/12/2015 62% 68% 11/6/2016 66% 72% 1/10/2018 65% 73% 2/7/2019 65% 78% 2/8/2021 66% 78% Pew Research Center. ^[9]
3/21/2005 3% 6% 8% 7% 12/8/2005 5% 9% 9% 15% 8/31/2006 8% 16% 9% 10% 5/11/2008 23% 23% 19% 25%. ^[9]
8/10/2008 27% 28% 28% 30% 8/31/2008 22% 26% 33% 28% 12/4/2008. ^[9]
24% 34% 27% 35% 12/20/2008 26% 29% 27% 32% 4/19/2009 30% 39% 43% 47% 9/14/2009 32% 40% 43% 50% 12/27/2009 37% 43% 47% 53%. ^[9]
9/13/2010 38% 48% 54% 63% 11/24/2010 39% 46% 53% 57%. ^[9]
11/28/2010 40% 50% 50% 58% 12/21/2010 39% 52% 59% 60% 5/22/2011 42% 60% 56% 66% 8/26/2011 42% 54% 55% 64%. ^[9]
46% 58% 57% 68% 8/7/2012 55% 59% 61% 73%. ^[9]
48% 56% 60% 65% 5/19/2013 57% 63% 69% 68% 7/14/2013 52% 59% 63% 71% 9/30/2013 58% 64% 70% 73% 1/26/2014 58% 64% 67% 74% 7/12/2015 56% 69% 72% 78% 11/6/2016 60% 71% 73% 78%. ^[9]
68% 70% 83% 78% 2/8/2021 69% 76% 65% 78% Pew Research Center. ^[9]
12/27/2009 29% 53% 55% 1/19/2010 32% 54% 50% 5/30/2010 37% 58% 59%. ^[9]
33% 55% 56% 11/28/2010 36% 54% 56% 12/21/2010 35% 56% 60% 5/22/2011 39% 58% 63% 8/26/2011 39% 64% 59% 2/19/2012 41% 65% 64%. ^[9]
8/7/2012 48% 68% 69% 12/9/2012 44% 62% 62% 5/19/2013 52% 67% 69% 7/14/2013 47% 67% 71% 9/30/2013 51% 70% 73% 1/26/2014 50% 71% 69% 7/12/2015 54% 70% 76%. ^[9]
59% 73% 78% 1/10/2018 60% 72% 79% 2/7/2019 64% 74% 79% 2/8/2021 64% 76% 77% Pew Research Center Urban Suburban Rural 3/21/2005 6% 5% 3%. ^[9]
12/8/2005 10% 8% 6% 8/31/2006 14% 10% 10% 5/11/2008 24% 22% 16% 8/10/2008 30% 25% 19% 8/31/2008 29% 24% 18% 12/4/2008. ^[9]
30% 28% 21% 12/20/2008 24% 19% 14% 4/19/2009 29% 33% 21% 9/14/2009 33% 31% 28%. ^[9]
12/27/2009 45% 43% 34% 1/19/2010 45% 43% 35%. ^[9]
53% 50% 39% 9/13/2010 48% 50% 32% 11/24/2010 48% 46% 40%. ^[9]
11/28/2010 50% 46% 41% 12/21/2010 51% 49% 39% 5/22/2011 53% 52% 44% 8/26/2011 53% 51% 42% 2/19/2012 56% 54% 45% 8/7/2012 60% 61% 50% 12/9/2012. ^[9]
56% 55% 47% 5/19/2013 64% 61% 56% 7/14/2013 64% 60% 49% 9/30/2013 66% 63% 55%. ^[9]
63% 64% 53% 7/12/2015 64% 68% 58% 11/6/2016 69% 71% 60% 1/10/2018 75% 69% 59% 2/7/2019 76% 72% 66% 2/8/2021 76% 71% 66% Pew Research Center. ^[9]
8/5/2012 54% 10% 9% 16% 13% 8/7/2012. ^[9]
14% 12/9/2012 13% 11% 13% 12/16/2012 57%. ^[9]
15% 7/14/2013 16% 9/16/2013 57% 17% 14% 17% 14%. ^[9]
16% 1/26/2014 16% 9/21/2014 58% 22% 21% 23% 19% 4/12/2015 62% 26% 24% 22% 20% 4/4/2016 68% 26% 28% 25% 21% 1/10/2018 68% 29% 35% 25% 24% 27% 73% 22% 2/7/2019 69% 28% 37% 27% 22% 24% 73% 20% 11% 2/8/2021. ^[9]
69% 31% 40% 28% 23% 25% 81% 23% 18% 21% 13% Pew Research Center Usage of the major social media platforms varies by factors such as age, gender and educational attainment. ^[9]
Facebook Instagram LinkedIn Total 69% 40% 28% Men 61% 36% 31% Women 77% 44% 26%. ^[9]
Ages 1829 70% 71% 30% 3049 77% 48% 36% 50 64 73% 29% 33%. ^[9]
White 67% 35% 29% Black 74% 49% 27%. ^[9]
Less than $30K 70% 35% 12% $30K $49,999 76% 45% 21%. ^[9]
More than $75K 70% 47% 50% High school or less 64% 30% 10%. ^[9]
Some college 71% 44% 28% College graduate 73% 49% 51%. ^[9]
Urban 70% 45% 30% Suburban 70% 41% 33% Rural 67% 25% 15%. ^[9]
Total 23% 31% 25% Men 25% 16% 22% Women 22% 46% 28%. ^[9]
Ages 1829 42% 32% 65% 3049 27% 34% 24% 5064 18% 38% 12% 65+ 7% 18% 2% White 22% 34% 23% Black 29% 35% 26% Hispanic 23% 18% 31% Less than $30K 12% 21% 25% $30K$49,999 29% 33% 27% $50K $74,999 22% 29% 29% More than $75K 34% 40% 28%. ^[9]
High school or less 14% 22% 21%. ^[9]
Some college 26% 36% 32% College graduate 33% 37% 23%. ^[9]
Urban 27% 30% 28% Suburban 23% 32% 25% Rural 18% 34% 18%. ^[9]
Total 81% 23% 18% Men 82% 26% 23% Women 80% 21% 12%. ^[9]
Ages 1829 95% 24% 36% 3049 91% 30% 22% 50 64 83% 23% 10% 65+ 49% 10% 3%. ^[9]
White 79% 16% 17% Black 84% 23% 17% Hispanic 85% 46% 14%. ^[9]
Less than $30K 75% 23% 10% $30K$49,999 83% 20% 17% $50K $74,999 79% 19% 20% More than $75K 90% 29% 26%. ^[9]
High school or less 70% 20% 9%. ^[9]
Some college 86% 16% 20% College graduate 89% 33% 26% Urban 84% 28% 18% Suburban 81% 23% 21%. ^[9]
TikTok Nextdoor Total 21% 13% Men 17% 10% Women 24% 16%. ^[9]
Ages 1829 48% 5% 3049 22% 17% 50 64 14% 16% 65+ 4% 8% White 18% 15%. ^[9]
Black 30% 10% Hispanic 31% 8%. ^[9]
Less than $30K 22% 6% $30K$49,999 29% 11% $50K $74,999 20% 12% More than $75K 20% 20% High school or less 21% 4%. ^[9]
24% 12% College graduate 19% 24%. ^[9]
Urban 24% 17% Suburban 20% 14% Rural 16% 2%. ^[9]
Less frequently Weekly Daily Facebook 12% 17% 70% Snapchat 19% 21% 59% Instagram 20% 21% 59%. ^[9]
Twitter 27% 27% 46% YouTube 16% 29% 54% Pew Research Center. ^[9]
In February 2012, 81% of U.S. adults ages 18. ^[9]
59% of US adults use Instagram daily 91% of active Instagram users. ^[1]
say that they watch videos on the platform weekly 50% of Instagram users. ^[1]
92% of users say that they’ve acted in the moment after seeing a product on Instagram. ^[1]
, that’s 36% of the world’s population of the world’s total internet users. ^[1]
use Facebook monthly 66% of Facebook users log onto the site daily Demographics 56.5% of Facebook users worldwide are male, 43.5% are female Almost 20% of Facebook’s worldwide users are. ^[1]
0.7% of users are unique to the platform , meaning that this cohort only uses Facebook to quench their social media thirst 50% of Facebook users also use Twitter. ^[1]
The average US user spends 34.6 minutes per day Facebook has experienced 3% growth in site traffic , year over year. ^[1]
The channel boasts an average of 23.7 hours per month spent on the video platform 81% of Americans 36% of American adults say that they visit YouTube several times a day 99% of YouTube users are regularly checking Digital Trends Report. ^[1]
2024 Demographics 80% of parents say that their children watch YouTube 54% of YouTube users are male, and 46% are female most popular in India , closely followed by the US and Indonesia Usage People spend an average of 23.7 hours per month. ^[1]
70% of viewers bought from a brand after seeing it on YouTube Ads targeted to users by intent earn 100% higher lift in purchase intent. ^[1]
Users Pinterest’s MAUs peaked at 478 million in Q1 2021 but fell to 444 million in Q3 2021 and dropped to 431 million by Q4 2021 86 million people in the US use Pinterest monthly 28% of Americans. ^[1]
Demographics Gen Z using Pinterest has increased by 40% YOY 45% of Pinterest’s US audience earn more than $100,000 in household income 77.1% of Pinterest users. ^[1]
are women, 14.8% are male, and 8.4% would rather not say Source. ^[1]
86% of Pinterest users also use Instagram, which isn’t surprising given the visual nature of both channels 97% of top searches on Pinterest Almost 11% of Internet users between the ages of 16 64 use online pinboards for brand research. ^[1]
Users 810 million people across the world use LinkedIn As of March 2021, 25% of US adults are on LinkedIn Source. ^[1]
LinkedIn ads reach just over 10% of the world’s population. ^[1]
Ads on LinkedIn reach 42.8% of women and 57.2% of men. ^[1]
Year on year growth for DAUs has been 20% over five consecutive quarters 23% of American adults use Snapchat. ^[1]
Demographics 75% of millennials and Gen Z. ^[1]
Users Users spend an average of 19.6 hours per month 20% of American adults TikTok downloads via the App Store grew by 6% in 2024 Also, in 2024, TikTok boasted approximately 29.7 million daily active users via iOS devices worldwide Source. ^[1]
Statistica American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion about the app Source. ^[1]
The videosharing app comes in 6th position in a list of the world’s most used social media platforms Almost 84% of TikTok’s audience also use Instagram. ^[1]
The most followed brand account is TikTok’s own channel 63% of TikTok ads with the highest CTR put their message upfront. ^[1]
Vertical TikTok videos shot have a 25% higher watch. ^[1]
18to 24year olds use Snapchat, and a sizeable majority of these users (71%). ^[10]
Similarly, 71% of Americans in this age group now use Instagram and close to half (45%). ^[10]
Roughly twothirds of U.S. adults (68%). ^[10]
The videosharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three quarters of U.S. adults and 94% of. ^[10]
For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. ^[10]
But by the same token, a majority of users (59%). ^[10]
Facebook remains the most widely used social media platform by a relatively healthy margin some 68% of U.S. adults are now Facebook users. ^[10]
Other than the video sharing platform YouTube, none of the other sites or apps measured in this survey are used by more than 40% of Americans. ^[10]
The most notable exception is Instagram 35% of U.S. adults now say they use this platform, an increase of seven percentage points from the 28% who said they did in 2016. ^[10]
That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. ^[10]
Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their midto late. ^[10]
These differences are especially notable when it comes to Snapchat 78% of. ^[10]
18to 24year olds are Snapchat users, but that share falls to 54% among those ages 25 to 29. ^[10]
Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less. ^[10]
The messaging service WhatsApp is popular inLatin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks. ^[10]
Fully 74% of Facebook users say they visit the site daily, with around half (51%). ^[10]
The share of Facebook users who visit the site on a daily basis is statistically unchanged compared with 2016, when 76% of Facebook users reported they visited the site daily. ^[10]
While the overall share of Americans who use Snapchat is smaller than that of Facebook, a similar share of Snapchat users (49%). ^[10]
All told, a majority of Snapchat (63%) and Instagram (60%). ^[10]
The share of Instagram users who visit the platform daily has increased slightly since 2016 when 51% of Instagram users were daily visitors. ^[10]
Some 82% of Snapchat users ages 18 to 24. ^[10]
say they use the platform daily, with 71% indicating that they use it multiple times per day. ^[10]
Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day. ^[10]
For instance, roughly three quarters of both Twitter (73%) and Snapchat (77%). ^[10]
Roughly three quarters of the public (73%). ^[10]
Some 59% of social media users think it would not be hard to give up social media, with 29% indicating it would not be hard at all. ^[10]
By contrast, 40% say they would indeed find it hard to give up social media – although just 14% think it would be “very hard” to do this. ^[10]
The Center asked an identical question in a survey conducted in January 2014, and at that time, 28% of social media users indicated they would have a hard time giving up social media, including 11% who said it would be “very hard.”. ^[10]
Roughly half of social media users ages 18 to 24 (51%). ^[10]
Despite using them for a wide range of reasons, just 3% of social media users indicate that they have a lot of trust in the information they find on these sites. ^[10]
ARTS & CULTURE Attracted millions of new followers and increased engagement by 126%. ^[11]
Attracted millions of new followers and increased engagement by 126%. ^[11]
Around seven out of ten Americans (72%). ^[0]
78.5% of traditional media reporters polled used social media to check for breaking news. ^[0]
[ 73% of federal, state, and local law enforcement professionals surveyed think “social media helps solve crimes more quickly.”. ^[0]
[ 59% of students with access to the Internet report that they use social media to discuss educational topics and 50% use the sites to talk about school assignments. ^[0]
[ 93% of adults on Facebook use it to connect with family members, 91% use it to connect with current friends, and 87% use it to connect with friends from the past. ^[0]
[ 96% of recruiters use social media in the recruiting process; 87% use LinkedIn, 55% use Facebook, and 47% use Twitter. ^[0]
[ More than 25% of teens report that social media makes them feel less shy, 28% report feeling more outgoing, and 20% report feeling more confident (53% of teens identified as somewhat shy or “a lot” shy in general). ^[0]
[ 85% of fans of brands on Facebook recommend the brand to others and 71% of internet users are more likely to purchase from a brand that they are following on social media. ^[0]
[ More than 80% of US college and university faculty use social media; more than 50% use it for teaching; and 30% for communicating with students. ^[0]
[ [ 96.6% of four year institutions use Facebook to recruit students, 83.4% use Twitter, and 79.3% use YouTube. ^[0]
[ 64% of people who use Twitter for news say that they have encountered something they “later discovered wasn’t true,” and 16% of Twitter news users say that “they had retweeted or posted a tweet they later discovered to be false.”. ^[0]
[ 81% of people surveyed feel “not very” or “not at all” secure when using social media sites to share private information. ^[0]
[ 31% of teens say that using social media during homework reduces the quality of their work. ^[0]
[ 31% of teens who use social media have fought with a friend because of something that happened online. ^[0]
[ A survey of internet users aged 16 64 found that the average daily time spent on social media is 1.72 hours, which accounts for 28% of total time spent online. ^[0]
[ Job recruiters reported negative reactions to profanity (63%), poor spelling or grammar (66%), sexual content (70%), and references to illegal drugs (83%), guns (51%), and alcohol (44%). ^[0]
[ A USC Annenberg School study found that the percentage of people reporting less faceto face time with family in their homes rose from 8% in 2000 to 34% in 2011. ^[0]
[ A global online survey found that 50% of workers check or use social media at least once a day during work hours. ^[0]
[ 52% of students have reported being the victim of cyberbullying with 84.2% naming Facebook as the site through which they have been bullied, followed by Instagram (23.4%), Twitter (21.4%), and Snapchat (13.5%). ^[0]
[ Almost 40% of teens report “sexting” – posting or sending sexually suggestive messages – with 22% of teen girls and 18% of teen boys posting nude or semi. ^[0]
Social media sites are one of the top news sources for 46% of Americans, compared to 66% for television, 26% for printed newspapers, and 23% for radio. ^[0]
Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. ^[3]
93% of companie haveacquired new cutomervia ocial media video. ^[3]
85% of social mediausers want more videosfrom brands. ^[3]
58% of viewers will watch the entirety of a business. ^[3]
Videos get 35% more views on Facebook when they are square .Square videos also outperform landscapevideos in Likes and engagement. ^[3]
62% of people reportincreased interest in a productafter viewing a related Facebook video. ^[3]
Posted by Pages with more than 100,000 followerswere responsible for nearly 18% of all videos on Facebook in 2020. ^[3]
A mere 12% of businessesshare Facebook Live videos. ^[3]
Live video on Facebookattracts a higher average engagement rate (1.59%) than pre recorded video on the platform (0.92%). ^[3]
91% of userswatch videos on Instagram weekly. ^[3]
43% of social media userswatch Instagram Storiesmore than other types of video content on the network. ^[3]
39% of peoplereport increased interest in a brand or productafter viewing it in an Instagram story. ^[3]
73% of businesses reportacquiring new customers from an Instagram Story. ^[3]
Twitter videos that open with a productproduce a 24% increase in positive interest and a 34% increase in click intent. ^[3]
Videos on Twitter thatshowcase positive human interactions or desire for a productincrease overall response by 40%. ^[3]
Videos that convey their core message in the first three seconds of an ad see a 13% increase in overall breakthrough metrics. ^[3]
gain 28% more view time and 1.8 times the return on investment. ^[3]
70% of users report thatYouTube makes them more aware of new brands. ^[3]
53% of people saywatching live streams helped them feel more connectedto other people. ^[3]
47% of social media usersfollow brands on YouTube. ^[3]
41% of social media users want brands to post on YouTube more often. ^[3]
For example, 53% of U.S. consumers have more loyalty to the brands they follow on social media. ^[4]
By 2026, Gen Z is estimated to be the largest group of consumers in the U.S., with a population of approximately 82 million. ^[4]
For example, research shows that a whopping 80% of their purchases are influenced by social media. ^[4]
40 percent of Pinterest, Twitter or Facebook users have purchased something after watching and sharing it. ^[12]
Africa has seen the fastest growth rates, with the number of internet users across the continent increasing by more than 20 percent yearon. ^[5]
The number of internet users in 2018 is 4.021 billion, up 7 percent yearon. ^[5]
The number of social media users in 2018 is 3.196 billion, up 13 percent yearon. ^[5]
The number of mobile phone users in 2018 is 5.135 billion, up 4 percent yearon. ^[5]
Users in Africa are up by more than 20 percent yearon year, with the reported number of internet users in Mali increasing by almost 6 times since January 2017. ^[5]
The number of unique mobile users around the world is up by more than 4 percent yearon year, although penetration rates remain below 50 percent across much of Central Africa. ^[5]
The latest data from App Annie shows that people now spend 7 times longer using mobile apps compared to mobile web browsers, so mobile’s ‘share of internet’ is likely even higher than the figures above suggest. ^[5]
The latest data from Facebook reinforces this finding, with just 5 percent of the platform’s global user base not accessing the platform via a mobile device. ^[5]
The global number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern Asia recording the fastest gains. ^[5]
Saudi Arabia has posted the fastest individual country growth rate across our 40 focus economies at 32 percent, but India is only just behind, with 31 percent annual growth in social media users. ^[5]
On Facebook alone, the number of users aged 65 and above has increased by almost 20 percent in the past 12 months. ^[5]
The number of teenagers using Facebook has also increased, but the number of users aged 13 to 17 has only grown by 5 percent since January 2017. ^[5]
Facebook’s core platform still dominates the global social landscape, with total users up 15 percent yearon year to reach almost 2.17 billion at the start of 2018. ^[5]
WhatsApp and Facebook Messenger both grew twice as fast as the core Facebook platform though, with the number of people using each messenger app up by 30 percent year on year. ^[5]
As expected, organic reach and engagement have both dropped over the past year, with average reach down by more than 10 percent yearon. ^[5]
Mobile connection speeds increase Mobile data connections are getting faster all over the world, with GSMA Intelligence reporting that more than 60 percent of mobile connections can now be classified as ‘broadband’. ^[5]
There is good news, though average mobile connection speeds increased by more than 30 percent over the past year. ^[5]
Partly thanks to these faster download speeds, the average smartphone user around the world now consumes almost 3GB of data every month – an increase more than 50 percent since this time last year. ^[5]
Worldwide, the number of people using e commerce platforms to buy consumer goods grew by 8 percent, with almost 1.8 billion people around the world now buying online. ^[5]
Roughly 45 percent of all internet users now use e commerce sites, but penetration varies considerably between countries. ^[5]
The amount that each person spends on ecommerce is also growing, with average revenues per user up by 7 percent yearon year to reach US$833. ^[5]
It’s worth highlighting that these are just the figures for consumer goods too; if we add spend on other categories such as travel, digital content, and mobile apps, total global e commerce value is likely to be closer to US$2 trillion. ^[5]
Facebook was considered the most used social network site in Australia in 2019, amounting to approximately 71 percent of respendents. ^[13]
This was followed by Instagram and Whatsapp, which amount to approximately 44 percent and 31 percent of respondents respectively. ^[13]
Available to download in PNG, PDF, XLS format 33% off until Jun 30th. ^[13]
As of 2019, there were over 5 billion mobile users, according to Data Reportal. ^[14]
It was up to 81% in 2019 compared to 35% in 2011. ^[14]
Of all adult aged cellphone users, those between 18 and 29 are most likely to have a mobile Internet device. ^[14]
Around 99% of them have any kind of cellphone, and 96% use specifically a smartphone. ^[14]
By 2017, 69% of adults were using social media compared to just 5% of Americans in 2005. ^[14]
Another 80% of people aged 3049 and 64% of people aged 50 64 are on social media. ^[14]
Even one third of adults over 65 use it, compared to just 10% in 2010. ^[14]
A survey found that 97% of teenagers between the ages of 13 and 17 have at least one account. ^[14]
The rate of adolescents reporting symptoms of major depression in a given year increased by 52% from 2005 to 2017. ^[14]
From 2009 to 2017, it grew by 63% in adults ages 18 to 25. ^[14]
Experiencing psychological distress in a given month grew 71% in young adults from 2008 to 2017. ^[14]
Even worse, the rate of suicidal thoughts in young adults increased 47% during that same time. ^[14]
More than one in three adults (38%). ^[14]
Only 5% think that it’s only positive. ^[14]
Almost 25% of teens view social media as having a negative effect. ^[14]
Between 2012 and 2015, depression in boys increased by 21% and in girls by 50%. ^[14]
By 2015, 92% of teens and young adults owned a smartphone. ^[14]
A 2017 study of 8th to 12th graders found that high levels of depressive symptoms increased by 33% between 2010 and 2015. ^[14]
The suicide rate for girls in this age group increased by 65%. ^[14]
Child suicide rates increased by up to 150%, and self harm by girls ages 10 to 14 nearly tripled. ^[14]
Eight graders who spend over 10 hours on social media per week are 56% more likely to report being unhappy than those who spend less time on social media. ^[14]
13% of kids ages 12 17 report depression and 32% report anxiety. ^[14]
25% of 18 to 25year olds report mental illness. ^[14]
59% of US teens experienced cyberbullying or online harassment. ^[14]
90% say they think this harassment is a problem that affects other people their age. ^[14]
63% say that it’s a major problem. ^[14]
People talk about themselves around 30 40% of the time in person. ^[14]
On social media, people talk about themselves 80% of the time. ^[14]
In 2012, surveys in the US and Europe found the prevalence of Internet Addiction Disorder rates to be between 1.5 and 8.2%. ^[14]
Between 5% and 10% of Americans meet the criteria for social media addiction. ^[14]
A study found that 94% of participants reported feeling troubled when they didn’t have their phone. ^[14]
80% were jealous when someone else used their phone, and 70% expected to feel depressed, panicked, and helpless if their phone went missing or they couldn’t find it. ^[14]
A study found that 89% of undergraduate students experience phantom vibrations. ^[14]
Approximately 31% of LinkedIn visitors come from the US. ^[6]
LinkedIn is responsible for 80% of the B2B leads from social media. ^[6]
Following LinkedIn trends, we discovered that the network saw a 962.5% increase in users by 2008 when it reached 17 million users. ^[6]
Additionally, members created 60% more content compared to 2019, whereas LinkedIn Pages saw 1 billion interactions every month. ^[6]
LinkedIn statistics confirm that 73% of social media users agree that this is the platform that offers the greatest protection of their privacy and data. ^[6]
Facebook, on the other hand, gained the trust of 53% of respondents. ^[6]
In 2020, LinkedIn’s revenue was estimated at $8.05 billion, up from $6.75 billion in 2019. ^[6]
According to LinkedIn financials, in Q1 2021, the company’s revenue climbed by 16% YoY at $2.21 billion and saw record engagement. ^[6]
In Q2 2021, LinkedIn notes a 23% YoY increase, netting $2.58 billion in revenue. ^[6]
Data on LinkedIn daily active users indicates that 40% of the monthly users are logged in to the platform daily. ^[6]
LinkedIn is the leading social media platform of choice for Fortune 500 companies (92%). ^[6]
However, it shared the lead position with Facebook (92%). ^[6]
Twitter dropped to third place (79%), while the least popular network among Fortune 500 companies was YouTube (38%). ^[6]
Data from Q3 2020 shows that the majority of LinkedIn users (87%). ^[6]
63% of users said they log in on LinkedIn once a week, whereas only 22% do so daily. ^[6]
The highest percentage of LinkedIn members use YouTube (94%). ^[6]
The second most popular network among LinkedIn users is Facebook (90%), followed by Instagram (57%), and Pinterest (49%). ^[6]
In 2016, the vast majority of users—i.e., 79% of members—used a free account, while only one fifth paid for a premium membership. ^[6]
Today, LinkedIn Premium statistics reveal the number of LinkedIn users with Premium membership stands at 39%, while 61% of members are still satisfied with a free account. ^[6]
28% of American adults use LinkedIn. ^[6]
More than one quarter of US adults use LinkedIn, while YouTube has the largest audience in the country with 28% of Americans using it, whereas 69% of US adults are using Facebook. ^[6]
LinkedIn members outside the US account for 76% of the platform’s user base. ^[6]
51% of all US adults that use LinkedIn have a college degree, and another 26% have some college. ^[6]
In contrast, only 9% have a high school education or less. ^[6]
The most popular social media channel among millionaires is Facebook (58%). ^[6]
LinkedIn ranks second, followed by YouTube (30%). ^[6]
Twitter isn’t that interesting to millionaires—only 11% use this network. ^[6]
Nevertheless, Twitter performs better compared to Instagram and Snapchat with only 9% and 2% of millionaires using these social networks, respectively. ^[6]
49% of LinkedIn’s user base has an annual income of $75,000, and another 26% of users have an income between $50,000 and $74,999 per year. ^[6]
According to LinkedIn age demographics, the largest portion of the platform’s user base falls into the 25 to 34 age group. ^[6]
As for people between the ages of 18 and 24, they make up 19.2% of LinkedIn’s user base. ^[6]
3554year olds account for 17.5% of LinkedIn’s global audience. ^[6]
Finally, aged 55 and older (3.3%). ^[6]
According to current LinkedIn stats, the platform’s highest percentage of desktop traffic is coming from the US (31.79%). ^[6]
6.58% of all traffic to LinkedIn came from the UK, 6.37% from India, and 4.45% from France. ^[6]
Additionally, LinkedIn provides different tools for audience targeting, which is why website visits originating from LinkedIn are more likely to increase conversion rates on B2B sites. ^[6]
SimilarWeb LinkedIn statistics show that the vast majority of the platform’s traffic (71.14%). ^[6]
A significantly smaller portion, 23.75% comes from search, and 2.08% comes from the mail, and only 2.08% from referrals. ^[6]
As much as 57% of LinkedIn members use a mobile device to access the site. ^[6]
According to the same source, LinkedIn ranks 52nd for global internet engagement. ^[6]
For 72% of LinkedIn members, Who’s Viewed. ^[6]
One of the features that LinkedIn members like the most are Who’s Viewed Your Profile, with 72% of users ranking it as one of the most helpful features. ^[6]
People You May Know also ranks as one of the network’s most useful features (56%). ^[6]
LinkedIn profile statistics show that the highest percentage of members, at 28%, had between 0 and 300 first. ^[6]
Those with 301 to 499 connections stood at 15%, and 27% of survey participants said they had between 500 and 999 connections. ^[6]
Only 1% of respondents identified themselves as Super Connectors with more than 10,000 connections, while 10% of LinkedIn users said they have more than 3,000 connections. ^[6]
The number of open jobs on LinkedIn is estimated at over 15 million. ^[6]
A somewhat lower percentage of recruiters have turned to Facebook (55%). ^[6]
What’s interesting is that LinkedIn’s popularity among job recruiters has decreased from 2017, when 92% of them used it. ^[6]
Twitter is the second most popular platform for content distribution (89%), followed by Facebook (77%) and YouTube (77%). ^[6]
Only 29% of executives see Twitter as a leading platform in this area, while Facebook has an even smaller audience among content distributors (27%). ^[6]
The majority of internet users (76%). ^[6]
Twitter is the second most popular option among social media users (41%). ^[6]
This translates into 0.01% of the monthly LinkedIn number of users. ^[6]
if the content is found in video and written format, 59% of executives would choose the first to consume it. ^[6]
Both companies and individual members generated 60% more content compared to 2019 in an attempt to stay in touch with colleagues and contacts after the coronavirus outbreak. ^[6]
Also, the audiences were very engaged and the conversations between connections climbed by 55%. ^[6]
Larger images further boost the posts’ performance, driving 38% higher click. ^[6]
Not only content sharing went up by 50% but LinkedIn Live streams climbed by 89% since March. ^[6]
Also, they drive 30% of the total engagement. ^[6]
With LinkedIn’s rate standing at 2.74%, Facebook and Twitter trail behind. ^[6]
Facebook’s visitorto lead conversion rate is 0.77%, and Twitter has an even lower one, at 0.69%. ^[6]
Not only does LinkedIn have a high visitorto lead conversion rate, but this network also attracts 80% of all B2B social media leads. ^[6]
Twitter ranks second, drawing 12.73% of all social media leads, while the percentage of social media leads coming from Facebook is 6.73%. ^[6]
Running ads on LinkedIn can help you reach 13% of the adult population. ^[6]
40% of LinkedIn MAUs are using the platform daily. ^[6]
79.3% of LinkedIn users are younger than 34. ^[6]
Only 20.7% of users fall within the 35. ^[6]
They account for 60.1% of the platform’s user base. ^[6]
As much as 87% of recruiters are using LinkedIn to discover top talent to join their firm. ^[6]
Women make for 42% of LinkedIn’s leadership. ^[6]
The number of women in technical leadership roles increased by 79% over the past five years. ^[6]
LinkedIn growth in net revenue is evident—in 2020, it was estimated at $8.05 billion. ^[6]
According to a 2021 study by CareerArc, 92% of employers said they use social networks to find talent. ^[7]
In fact, the following social recruiting stats tell us that this strategy is a must have 86% of job seekers say they use social media for their job search. ^[7]
35% of respondents to a2019 Jobvite. ^[7]
41% of younger respondentssaidthey were most likely to use social media to look for new jobs. ^[7]
71% of hiring decision makers said reviewing social media profiles is an effective way to screen job applicants. ^[7]
Roughly 40 million people look for jobs using 78% of recruiters expect the use of social media for finding candidates will increase 80% of employers say social recruiting helped them identify passive prospects. ^[7]
70% of hiring managers said they hired candidates using social media. ^[7]
84% of companies are currently using social media for recruiting. ^[7]
Traditional recruiting strategies and job boards won’t reach these potential employees—but they make up 70% of the candidate pool. ^[7]
In 2017, 47% of job seekers pinpointed company culture as the main reason for wanting to leave their current company. ^[7]
Surveys showed that at least 84% of organizations are currently using social media for recruitment and that 9% of those who don’t yet use it are planning to. ^[7]
A study from the Aberdeen Group revealed that millennials are changing social recruitment practices 73 percent of millennials found their last position through a social media platform. ^[7]
In fact, a study by Marketing Sherpa showed that at least 58% of U.S. consumers use social media to follow brands. ^[7]
According to a survey from Monster, 65 percent of respondents would consider a new job opportunity if they heard about it through a personal connection. ^[7]
A survey showed that 82% of organizations currently use social media in order to successfully recruit passive job candidates. ^[7]
While 84% of organizations are using social media for recruitment, the majority aren’t actually employing a proper social strategy. ^[7]
According to a 2021 CareerArc study, only 39% of employers target specific audiences. ^[7]
Moreover, only 39% of them involve their employees in sharing branded content. ^[7]
If you have 100 employees, and each employee is sharing posts with 150 followers, you can reach up to 15,000 people through online employee advocacy—and these followers are likely to be more engaged than those only following your brand. ^[7]
Deliver customers to the right agents so you can reduce costper interaction Exclusive study commissioned by Sprinklr reveals that Modern Care delivers up to 210% ROI. ^[15]
76% of internet users access the internet every day, logging on for an average of 5 hours on weekdays and 4.5 hours on weekends. ^[15]
There’s no denying that internet penetration is still a problem in the country less than half of Brazilians – 48% – have regular access. ^[15]
Still, that nearly 48% represents a digital audience of 100 million, and this number continues to grow. ^[15]
In 2014, only 26% of Brazilians used the internet every day; a year later, that number jumped to 37%. ^[15]
Facebook is by far the most popular social platform, boasting 25% of the total population as users. ^[15]
Next comes Whatsapp (24%), Facebook Messenger (22%), and Skype (14%). ^[15]
88% of the cell phones of younger Brazilian Internet users have the Facebook app installed. ^[15]
Most also have YouTube (81%) and WhatsApp (79%). ^[15]
Moreover, tablet sales are booming in Brazil; they increased by 119% in 2013 to nearly 8 million. ^[15]
Currently, it’s estimated that there are more than 11 million tablets in use in Brazil. ^[15]
According to a study of 1,500+ internet users, social networking is a regular habit for 90% of Brazilians between the ages of 15 and 32. ^[15]
And, on average, the 15 32 age group has seven social media profiles – the main ones being Facebook, where 96% have a profile, followed by YouTube (79%), Google + (67%), and Twitter (64%). ^[15]
Around 85% of the country is under the age of 55, and 40% is under the age of 25. ^[15]
To put things in perspective, only 33% of the United States’, 32% of China’s, and 30% of the United Kingdom’s population are under the age of 25. ^[15]
70% of the U.S. population has a profile on at least one social networking site. ^[8]
79% of American internet users are on Facebook. ^[8]
71% of consumers who have had a positive experience with a brand on social media are likely to… …recommend the brand to their friends and family. ^[8]
Retargeting ads can be used on Facebook to target the other 98% and turn them into customers!. ^[8]
Only 15% of people watch Facebook videos with the sound on. ^[8]
Posts with emoticons receive 33% more engagement than those without!. ^[8]
78% of people who complain to or about a brand on Twitter expect a response from the brand within one hour. ^[8]
Tagging users can increase engagement by 56% while using the geotag feature to tag locations can increase engagement by a whopping 79%!. ^[8]
91% of all social media users access social channels via mobile devices. ^[8]
Likewise, almost 80% of total time spent on social media sites occurs on mobile platforms. ^[8]
93% of Pinterest users use the platform to make purchases or plan future purchases. ^[8]
On the same subject, Pinterest drives an astounding 25% of all retail website referral traffic!. ^[8]
56% of adults with internet access use more than one social media platform. ^[8]
Surveys show that 46% of social media users will unfollow a brand for posting too many promotional messages. ^[8]
Customers report spending 20% – 40% more money on brands that have interacted with them on social media. ^[8]
49% of people in the 18 29 age range report purchasing something after seeing a social media ad for it. ^[8]
Furthermore, 77% of millennials report making a purchase either online or in store after seeing a product on Facebook. ^[8]
90% of active Instagram users are younger than 35 years old. ^[8]
77% of Twitter users report feeling more positive towards a brand when their tweet has been replied to by the brand’s Twitter account. ^[8]
According to Statista, Instagram stories has grown up to 500 million on a daily basis this January. ^[8]

I know you want to use Social Media Suites, thus we made this list of best Social Media Suites. We also wrote about how to learn Social Media Suites and how to install Social Media Suites. Recently we wrote how to uninstall Social Media Suites for newbie users. Don’t forgot to check latest Social Media Suitesstatistics of 2024.

Reference

procon – https://socialnetworking.procon.org/.
hootsuite – https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/.
ibisworld – https://www.ibisworld.com/industry-statistics/market-size/social-networking-sites-united-states/.
sproutsocial – https://sproutsocial.com/insights/social-media-video-statistics/.
apartmentdata – https://apartmentdata.com/blog/multifamily-data-apartment-social-media/.
wearesocial – https://wearesocial.com/uk/blog/2018/01/global-digital-report-2018/.
99firms – https://99firms.com/blog/linkedin-statistics/.
postbeyond – https://www.postbeyond.com/blog/social-recruiting/.
lyfemarketing – https://www.lyfemarketing.com/blog/social-media-marketing-statistics/.
pewresearch – https://www.pewresearch.org/internet/fact-sheet/social-media/.
pewresearch – https://www.pewresearch.org/internet/2018/03/01/social-media-use-in-2018/.
hootsuite – https://www.hootsuite.com/.
socialmediatoday – https://www.socialmediatoday.com/content/30-statistics-how-social-media-influence-purchasing-decisions-infographic.
statista – https://www.statista.com/statistics/729950/australia-social-media-usage-by-brand/.
etactics – https://etactics.com/blog/social-media-and-mental-health-statistics.
sprinklr – https://www.sprinklr.com/blog/brazil-social-media-statistics/.

Social media suites are software solutions that help individuals and businesses streamline their social media presence, manage multiple accounts, schedule posts, analyze performance metrics, monitor engagement, and more. These all-in-one platforms promise to make navigating the complexities of social media more manageable and efficient. But just how useful are these suites in practice?

One of the key benefits of social media suites is their ability to centralize all social media accounts in one dashboard. This not only saves time but also eliminates the need to constantly switch between platforms, making the management of multiple accounts much more convenient. With a click of a button, users can schedule posts, respond to messages, and track analytics across various social media channels.

Moreover, social media suites offer valuable tools for analyzing and measuring the success of social media efforts. By providing actionable insights on engagement, reach, impressions, and conversions, these platforms enable users to make data-driven decisions to optimize their social media strategy. This data can help identify trends, preferences, and weaknesses, allowing for more targeted and effective content creation.

Another key advantage of social media suites is their ability to automate certain tasks, such as scheduling posts in advance. This not only saves time but also ensures a consistent and regular posting schedule, which is crucial for maintaining audience engagement. Users can also set up alerts and notifications to monitor social media activity in real-time, allowing for timely responses to comments, messages, and mentions.

For businesses, social media suites can be invaluable for managing and scaling social media marketing efforts. These platforms often include collaboration tools that enable team members to work together on social media campaigns, ensuring consistency in messaging and branding. They can also help allocate resources effectively, by tracking the performance of different campaigns and channels to identify where to focus efforts for maximum impact.

On the other hand, some may argue that social media suites can be overwhelming and may discourage authentic engagement. The temptation to rely solely on automation and analytics may lead to a detachment from the human element of social media – the personal interactions, conversations, and relationships that make these platforms so powerful. In this sense, it is crucial for users to find a balance between using social media suites as a tool for efficiency and leveraging them to enhance, rather than replace, genuine connections with their audience.

Ultimately, the usefulness of social media suites lies in how effectively they are integrated into an overall social media strategy. While these platforms offer a host of features and functionalities to simplify and streamline social media management, their true value is derived from how well they are leveraged to enhance user engagement, drive traffic, and achieve marketing goals. As we continue to navigate the ever-changing landscape of social media, it is essential to adapt and evolve our strategies in tandem with the tools at our disposal.

In Conclusion

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