Through-Channel Marketing Statistics 2024 - Everything You Need to Know

Are you looking to add Through-Channel Marketing to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Through-Channel Marketing statistics of 2024.

My team and I scanned the entire web and collected all the most useful Through-Channel Marketing stats on this page. You don’t need to check any other resource on the web for any Through-Channel Marketing statistics. All are here only 🙂

How much of an impact will Through-Channel Marketing have on your day-to-day? or the day-to-day of your business? Should you invest in Through-Channel Marketing? We will answer all your Through-Channel Marketing related questions here.

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On this page, you’ll learn about the following:

Best Through-Channel Marketing Statistics

Best Through-Channel Marketing Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 518 Through-Channel Marketing Statistics on this page 🙂

Through-Channel Marketing Benefits Statistics

In addition, 20% of marketers say an improved email design benefits their campaign. ^[0]
Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[1]
One of the major benefits of personalization is that it can help increase a businesses’ profits by 15%. ^[2]

Through-Channel Marketing Usage Statistics

Large parts of the business world are still managed 100% through emails, and the usage patterns reflect this. ^[3]
In the US adblocking usage is 37% on laptops and 15% on mobile, as consumers are tired of being hammered with pop. ^[4]

Through-Channel Marketing Market Statistics

95% of marketers say they know how important multichannel marketing is for targeting. ^[5]
87% of retailers agree that an omni channel marketing strategy is critical or very important to their success. ^[5]
Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. ^[5]
86% of senior level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels. ^[5]
Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. ^[5]
42% of retail executives spend up to half their marketing budget on omni. ^[5]
52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015. ^[5]
30% of marketers are highly confident in their ability to deliver a multichannel strategy, followed by 67% who are only somewhat confident. ^[5]
16% of marketers say their marketing technology strategies are actually aligned with their business strategies. ^[5]
9% of marketers can currently engage customers across channels on a consistent basis. ^[5]
3% of marketers say their different brand functions are integrated well with their marketing technology. ^[5]
23% of marketers cite lack of time and res as a major barrier to implementing multichannel marketing. ^[5]
23% of marketers cite lack of boardlevel buy in as a major barrier to implementing multichannel marketing. ^[5]
21% of marketers cite lack of investment in tools as a major barrier to implementing multichannel marketing. ^[5]
21% of marketers cite lack of understanding how to develop multichannel marketing campaigns as a major barrier to implementing multichannel marketing. ^[5]
11% of marketers say it’s difficult to roll out multichannel campaigns. ^[5]
46% of marketers cite video as their most effective form of content but 59% indicated that video is the most challenging type of content to develop. ^[5]
45% of marketers feel they lack the necessary talent, technology, and processes to master omni channel brand marketing. ^[5]
72% of consumers say they would rather connect with brands and businesses through multichannel marketing. ^[5]
50% of multichannel marketers say they usually or always hit their financial targets. ^[5]
Customers on the receiving end of omni channel marketing campaigns spend 10% more than those who aren’t. ^[5]
11% of marketers agree on the fact that it’s a dauntingtaskto run multi. ^[6]
Lack oftimeand resources make it difficult for 23% of marketers to run multi. ^[6]
Even though videocontentis considered as the most effective content form by 46% of marketers, 59% continue to believe that developing video is challenging. ^[6]
Lack of understanding of how toruna multi channel marketing campaign prevents 21% of marketers from implementing the same. ^[6]
The absence ofinvestmentin marketing tools is seen as a major barrier of running multi channel marketing campaign by 21% of marketers. ^[6]
Here are some statistics on how effective multi channel marketing really is Consumers doing online research before purchasing are observed tospend13% more. ^[6]
Companies with an effective omnichannel marketing strategy in place are able to retain 89% of customers. ^[6]
Customers are believed to spend 10% more after being reached via omnichannel marketing campaigns compared to those who are not reached. ^[6]
50% of marketers using multi channel marketing strategy were usually able to hit the financial target. ^[6]
Content marketing is believed to be an integral part of the marketing strategy by 60% of brands and agencies. ^[6]
A mere 14% of companies reported that they are coordinating marketing campaigns across marketing channels. ^[6]
Omni channel marketing strategy is considered as an important factor in their success by 87% of retailers. ^[6]
The importance of creating a cohesive customer journey map is understood and agreed upon by 86% of c. ^[6]
At least eight marketing channels are used by 51% of companies today. ^[6]
64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. ^[7]
14% of organizations say they are currently running coordinated marketing campaigns across all channels. ^[8]
51% of marketers can’t react to new channels, devices, trends or competitors using their current tech. ^[8]
55% of companies have no crosschannel strategy in place 64% of marketers cite lack of resources and investment as their top barrier to omni. ^[8]
45% of #B2B marketers achieve the goal to build subscribed audiences. ^[8]
Showcase to your marketing leaders that this is a hot topic among their peers86% of senior level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels.”. ^[8]
Omnichannel marketing impacts customer engagementCompanies with extremely strong omnichannel customer engagement see a 9.5% yearoveryear increase in annual revenue, compared to 3.4% for weak omni. ^[8]
Businesses that successfully employ a consistent crosschannel marketing strategy enjoy a 14.6% yearover year increase in annual revenue. ^[8]
From Interactions to Relationships)50% of multi channel marketers say they “usually” or “always” hit their financial targets. ^[8]
70% of marketers lack a consistent or integrated content strategy. ^[8]
Respondents with 7+ marketing channels in their mix are 26% more likely to say it’s producing good or very good results. ^[8]
Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels. ^[8]
51% of marketers can’t react to new channels, devices, trends or competitors using their current tech. ^[8]
64% of marketers cite lack of resources and investment as their top barrier to omni. ^[8]
Only 45% of #B2B marketers achieve the goal to build subscribed audiences. ^[8]
86% of senior level marketers agree that it’s important to create a cohesive customer journey across all touchpoints and channels.”. ^[8]
Businesses that successfully employ a consistent crosschannel marketing strategy enjoy a 14.6% yearover year increase in annual revenue. ^[8]
50% of multi channel marketers say they “usually” or “always” hit their financial targets. ^[8]
84% of the partners did not have a dedicated marketing resource 8. ^[9]
Fewer than 15% of partners engage in the marketing programs their vendors deliver 9. ^[9]
While the use of vendor supplied TCM systems remains low, with only 12% of the respondents currently engaging with them, more partners are taking a closer look. ^[9]
High performers allocate 17% of their total marketing budget to channel marketing 13. ^[9]
60% of market development funds are not used on a quarterly basis 16. ^[9]
More than 40% of marketers saw budget cuts to email since the pandemic. ^[10]
64% of small businesses use email marketing to reach customers. ^[10]
35% of marketers send their customers 3 5 emails per week. ^[10]
78% of marketers have seen an increase in email engagement over the last 12 months. ^[10]
64% of small businesses use email marketing to reach customers. ^[10]
35% of marketers send their customers 3 5 emails per week. ^[10]
78% of marketers in 2020 said email is important to overall company success, compared to 71% in 2019. ^[10]
78% of marketers have seen an increase in email engagement over the last 12 months 31% of B2B marketers say email newsletters are the best way to nurture leads. ^[10]
66% of marketers believe artificial intelligence is a way to optimize email send times. ^[10]
81% of B2B marketers say their most used form of content marketing is email newsletters. ^[10]
31% of B2B marketers say email newsletters are the best way to nurture leads. ^[10]
87% of B2B marketers say email is one of their top free organic distribution channels. ^[10]
90% of content marketers say email engagement is the top metric they track to measure content performance. ^[10]
Roughly 85% of marketers say they work with these tools. ^[10]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[11]
64% of SEO marketers call mobile optimization an effective investment. ^[11]
When it comes to customer retention, businesses that adopt a multi channel marketing strategy achieve 91% greater customer retention than those that don’t. ^[12]
Multi channel marketing has also become important in the B2B space, with 67% of B2B buyers relying more on content when researching and purchasing than they did even a year ago. ^[12]
Around 50% of those who engage in multi channel marketing say they always or almost always hit their financial targets. ^[12]
From the customer’s point of view, 72% say they prefer to connect with brands through multi channel marketing, and the same percentage prefer digital communication. ^[12]
Nearly all marketers know how important multi channel marketing is, yet only 73% have a strategy in place. ^[12]
Additionally, 86% of senior marketers believe having a cohesive customer journey across all touchpoints and channels is important, but only 14% of organizations report actually having such a coordinated campaign. ^[12]
Moreover, only a mere 9% of marketers are consistently able to engage customers across channels. ^[12]
Nearly a quarter of marketers say time and resources keep them from implementing multichannel marketing, and 21% say they lack the understanding to develop multi. ^[12]
Lack of boardlevel buy in is also a problem for 23% of marketers. ^[12]
Did you know that 72% of brands believe they have a successful digital marketing strategy?. ^[0]
With these statistics, it’s no surprise that 70% of marketers invest in content marketing and. ^[0]
40% of marketers say content marketing is an important part of their strategy. ^[0]
77% of companies have a content marketing strategy. ^[0]
64% of marketers invest time in search engine optimization. ^[0]
Instagram’s video platform, IGTV, is also becoming more popular — 28% of marketers include IGTV in their video marketing strategy. ^[0]
Some of these include Facebook Groups, used by 18% of marketers. ^[0]
This includes video — 79% of marketers use Facebook as a video marketing channel. ^[0]
30% of B2C and 25% of B2B businesses use Pinterest to market their business. ^[0]
In addition, 20% of marketers say an improved email design benefits their campaign. ^[0]
68% of marketers state paid advertising is “very important” to their marketing strategy. ^[0]
65% of influencer marketing budgets will increase in 2020. ^[13]
In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. ^[13]
19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year. ^[13]
7% of companies plan to invest over a million dollars in influencer marketing in 2020. ^[13]
17% of companies spend over half their marketing budget on influencers. ^[13]
A small but not insignificant percentage of marketers 17% of them plan to spend over half of their entire marketing budget on influencer marketing this year. ^[13]
89% say ROI from influencer marketing is comparable to or better than. ^[13]
However, nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ^[13]
69% of marketers plan to spend the most money on Instagram for influencer marketing this year. ^[13]
When asked to pick the content formats they find effective for influencer marketing, 78% of marketers chose Instagram posts the #1 choice. ^[13]
61% of marketers agree it’s challenging to find the best influencers for a campaign, suggesting this problem is far from solved. ^[13]
According to Ryan Robinson’s recent blogging statistics , 65% of content marketers say they have a documented content marketing strategy in place , meaning 35% have room to improve. ^[13]
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing. ^[13]
Omnichannel marketing automation statistics for 2019 Recent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. ^[14]
Back when our team was working on the inaugural “State of Marketing,” Instagram video was new, Vine was still a thing, “Promoted Pins” didn’t exist, and 18% of marketers were planning to introduce Google+. ^[15]
Note that in our research, high performing marketing teams represent 16% of the overall survey population. ^[15]
45% of marketing leaders are using their unique knowledge and understanding of customers to lead customer experience initiatives across the business — up from 24% who strongly agreed with this sentiment in 2017. ^[15]
Among high performing marketing teams, 54% lead customer experience initiatives. ^[15]
From a B2B marketing point of view, it’s worth noting that 69% of business buyers expect Amazon like buying experiences, such as personalized recommendations. ^[15]
62% of marketing leaders say individuals and teams in their departments are more aligned with each other than ever. ^[15]
54% of marketers say they are empowered to collaborate with sales teams (a yearonyear growth rate of 86%), and 52% share common goals and metrics (a yearon year growth rate of 87%). ^[15]
Highperforming marketers are 1.5x more likely than underperformers to collaborate with sales teams onaccount. ^[15]
Among companies with internal advertising teams 87% of marketing teams share integrated technology stacks with advertising teams, underscoring the importance of unifying data to create the right experience on the right channel at the right time. ^[15]
55% of marketing teams collaborate with advertising teams when evaluating and purchasing new technology. ^[15]
55% of high performing marketing teams build budgets with their advertising colleagues versus 40% of underperformers. ^[15]
Among industries surveyed, travel, transportation, and hospitality have the highest percentage of marketers who share integrated technology stacks with their advertising teams (92%). ^[15]
60% of marketing teams track customer satisfaction, 59% track retention rates, and 53% share common goals and metrics with service teams. ^[15]
55% of marketers collaborate with service teams to manage and respond to inquiries and issues raised on social media. ^[15]
54% of marketers have a free and open flow of customer data between them and their service teams, while 53% share common goals and metrics. ^[15]
The average number of data sources has grown by 20% since 2017, and the median number of data sources marketers use is forecast to jump from 12 in 2018 to 15 in 2019. ^[15]
Only 47% of marketers have a completely unified view of customer data sources, indicating that disconnected data is still painting an incomplete picture of customers. ^[15]
High performing marketers are 7.3x more likely than underperformers to be completely satisfied with their ability to use data to create more relevant experiences. ^[15]
High performing marketers are 1.7x more likely than underperformers to treat the ability to piece together unique customer identities as a critical marketing technology requirement. ^[15]
55% of marketing leaders now report using a DMP, and another 35% plan to use one within the next two years. ^[15]
92% of marketers say personalization majorly or moderately improves brand building. ^[15]
86% of marketers credit personalization with a major or moderate boost in lead generation. ^[15]
84% of marketing leaders say personalization majorly or moderately improves customer acquisition. ^[15]
29% of marketers now use AI (up from 20% who used it extensively in 2017). ^[15]
44% of marketers use the Internet of Things/connected devices — up from 29% who used them extensively in 2017. ^[15]
32% of marketing organizations are using voice activated personal assistants such as Alexa and Siri. ^[15]
Highperforming marketing teams are 3x more likely than underperformers to be using voice. ^[15]
24% of marketers use virtual or augmented reality — for example, apps that allow homebuyers to calculate mortgage costs by pointing their phone’s camera at a house. ^[15]
On average, marketers anticipate a 257% growth in AI use cases over the next two years. ^[15]
51% of marketing leaders say they’re more mindful about balancing personalization with privacy than they were two years ago. ^[15]
Only 30% of marketers are completely satisfied with their ability to balance personalization with privacy, and about one third admit that complying with regional and/or local privacy regulations is a challenge. ^[15]
Only 44% of marketers differentiate themselves by going beyond what’s required by law or industry standards for privacy. ^[15]
52% of marketers engage customers in real time across one or more channels. ^[15]
52% of marketers adapt their marketing strategy and tactics based on customer interactions and feedback. ^[15]
Only 28% of marketers are completely satisfied with their ability to engage customers across channels at scale. ^[15]
On average, 32% of marketing leaders say a given channel is dynamically coordinated with others. ^[15]
On average, 36% of high performing marketers dynamically coordinate channels versus 26% of underperformers. ^[15]
High performing marketers are 1.4x more likely than underperformers to say traditional approaches to marketing measurement are no longer effective. ^[15]
43% of marketers are now tracking customers’ overall lifetime value, while 49% track mobile analytics. ^[15]
52% of marketers track how many and how often they receive referrals from customers, and 51% track how much it costs to acquire a given customer. ^[15]
First and foremost, 73% of B2B buyers report that buying through eCommerce, web direct, or marketplaces is very convenient. ^[16]
Forrester is predicting that 17% of the $13 trillion in B2B spend will flow to marketplaces by 2024. ^[16]
A strong 43% of global B2B marketing decision makers rank improving customer experience as a top priority in 2019, while 39% are looking to improve the partner experience. ^[16]
We predict marketing decision makers will rank improving partner experience on par with improving customer experience in 2020, and both will rise to more than 50%. ^[16]
87% of B2B marketers use email as a distribution channel. ^[3]
79% of B2C marketers rely on email to spread their new articles or blog posts. ^[3]
In 2019, the average ROI was $42 for every dollar spent on email marketing, according to both DMA and Litmus. ^[3]
All of these triggered emails are simple to set up with most email marketing providers and could net you a total of 7% extra sales or more. ^[3]
56.5% of marketers use GIFs in at least some of their marketing emails. ^[3]
It’s a fastgrowing market, with 8.9% growth during COVID19 impacted 2020, as measured by employee hiring through LinkedIn. ^[17]
The State of Influencer Marketing 2020 found that 66% of marketers plan to increase their influencer marketing budgets, this area of marketing is becoming the fastest growing channel for brands, beating organic search, paid search and email marketing. ^[4]
57% of Fashion and Beauty Companies Engage in Influencer Marketing Fashion and beauty are industries that rely heavily on influencer marketing, as organic growth for brands has become more challenging without advertising and amplification. ^[4]
In this sector, 57% of companies now use influencers as part of their marketing mix, while 21% are planning to add this to their strategy in the coming year. ^[4]
Many budgets for influencer marketing are on the rise, with 19% of marketers expected to invest an average of followed by 18% spending $100,000 to $500,000 in multifaceted campaigns. ^[4]
The latest statistics show that as many as 87 percent of marketers use email marketing to disseminate their content. ^[1]
Email marketing offers so many benefits as a content distribution channel that marketers aren’t just using it organically—one third of them are also engaging in paid collaborations to promote their content to their partners’ email databases. ^[1]
86 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to determine how successful a piece of content is, more so than website traffic and social media analytics. ^[1]
The ecommerce marketplace is also bolstering globalism with 57% of online shoppers having made a purchase from an overseas retailer. ^[2]
With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion. ^[2]
In emerging markets, such as Southeast Asia, social shopping accounts for 30% of all online sales. ^[2]
According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include Brickandmortar shop (56%) Website (34%) Pop up shops, events, and markets (26%). ^[2]
It’s also worth noting that marketing teams that use three or more channels in their omnichannel marketing campaigns enjoy both a purchase and engagement rate that is 250% higher than those utilizing only a single channel. ^[18]

Through-Channel Marketing Software Statistics

For example, after 20 years, softwareasa service is still stubbornly sitting below the 30% mark for indirect sales with no signs of change. ^[16]
One of the leaders in the Forrester Wave™ evaluation on RPA was UiPath, which grew 5,614% to become the fastest growing software company to $100 million in revenue in history, with 70% of the opportunity flowing through partners. ^[16]
These companies drove $93 million in pure software sales last year, according to my research. ^[17]

Through-Channel Marketing Adoption Statistics

Marketers’ adoption of AI has grown by 44% since 2017. ^[15]

Through-Channel Marketing Latest Statistics

However, only 73% say they have a multichannel strategy in place. ^[5]
Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size. ^[5]
81% of C level employees anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. ^[5]
91% of retail brands use two or more social media channels. ^[5]
51% of companies today use at least eight channels to interact with customers. ^[5]
26% of companies have yet to take action regarding an omni. ^[5]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[5]
45% of consumers believe retailers don’t deliver multichannel experiences fast enough. ^[5]
67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago. ^[5]
Nearly 64% of B2B technology buyers indicated that they read between two to five pieces of content before making a purchase. ^[5]
82% of shoppers use their smartphones as shopping assistants in stores. ^[5]
68% of business owners believe outside reviews are the most important indicator of whether or not they can trust a B2B vendor. ^[5]
98% of Americans switch between devices in the same day. ^[5]
The number of B2B buyers who will complete at least half of their work related purchases online will nearly double to 56% by the end of 2017. ^[5]
72% of adults prefer digital communication with companies. ^[5]
90% of customers expect consistent interactions across channels. ^[5]
80% of consumers say a video showing how a product or service works is important when learning about the company. ^[5]
60% of millennials expect consistent brand experiences—whether in store or by phone. ^[5]
46% of shoppers visit a retailer’s own app or website while shopping in. ^[5]
49% of consumers buy from their favorite omni channel brands at least once per week. ^[5]
25% of shoppers have made online purchases while standing in a retailer’s physical store. ^[5]
62% of consumers who engage their favorite brands on 10+ channels make weekly purchases. ^[5]
86% of shoppers regularly channel hop across a minimum of two channels. ^[5]
73% of consumers shop on more than one channel. ^[5]
56% of every dollar spent in store is influenced by digital transactions. ^[5]
30% higher lifetime customer values are attributed to consumers shopping across multiple channels. ^[5]
13% more is spent by consumers who research purchases in advance. ^[5]
89% of customers are retained by companies with omni channel engagement strategies. ^[5]
Companies with extremely strong omnichannel customer engagement see a 9.5% yearoveryear increase in annual revenue, compared to 3.4% for weak omni. ^[5]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[5]
61% ofcustomersfind it difficult to move from one channel to another while having an interaction with the customer service representatives. ^[6]
45% of consumersbelievethat retailers fail to offer multichannel experience in a fast. ^[6]
Customers shopping across multiple channels are observed to have a 30% higher lifetime value. ^[6]
Companies with an effective omnichannel strategy in place observe a 9.5% yearon yearincreasein the annual revenue. ^[6]
67% of buyers in the B2B domain are prone toresearchingcontent before making a purchase. ^[6]
82% of shoppers are observed to useassistancefrom their smartphones while making an in. ^[6]
64% of B2B buyers will actually read two to five content pieces before making adecisionto purchase. ^[6]
Your customers are 4timesmore likely to watch a video than reading a piece of content. ^[6]
Brands with multi channel presence make iteasierfor 72% of customers to stay connected. ^[6]
Consistent interactions across channels arepreferredby 90% of customers. ^[6]
72% of adults givepreferencefor communicating over digital channels. ^[6]
48% of shoppers are actuallycomfortablewith sharing data in order to be able to receive personalized service. ^[6]
Digital videois used by 91% ofcompaniesthat have estimated revenue of over $500 million. ^[6]
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers?. ^[7]
This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. ^[7]
For example, U.S. retailer Target enjoyed its best ever quarter in Q2 2020, with a sales increase of 24.3% and digital sales soaring 195%. ^[7]
Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single. ^[7]
Omnichannel campaigns that involved SMS at some point in the process were 47.7% more likely to end in conversion. ^[7]
Purchase frequency is 250% higher on omnichannel vs. single channel and the average order value is 13% more per order on omnichannel vs. single channel. ^[7]
Customer retention rates are 90% higher for omnichannel vs. single channel. ^[7]
98% of Americans switch between devices in the same day. ^[7]
15 years ago the average consumer typically used two touch points when buying an item and only 7% regularly used more than four. ^[7]
Today consumers use an average of almost six touch points with nearly 50% regularly using more than four. ^[7]
Over 35% of customers expect to be able to contact the same customer service representative on any channel. ^[7]
Companies with extremely strong omnichannel customer engagement retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. ^[7]
77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies. ^[7]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[7]
The number of orders placed online and picked up at bricksand mortar stores by customers grew 208% during the pandemic. ^[7]
Data collected by Think With Google indicated that omnichannel strategies help generate around 80 percent of the in store visits by customers. ^[7]
Furthermore, as much as 74 percent of customers do online research before visiting a physical store. ^[7]
90% of customers expect consistent interactions across channels. ^[7]
71% of shoppers who use smartphones for research in store say that it’s become an important part of the experience. ^[7]
( Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. ^[7]
( Companies with extremely strong omnichannel customer engagement see a 9.5% yearover year increase in annual revenue, compared to 3.4% for weak omnichannel companies. ^[7]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[7]
Of those companies identified by Aberdeen Group as being topperformers in omni channel strategy, 85% conduct regular training of customer care agents in the handling of omnichannel communications, and 77% store customer contact data across multiple channels. ^[7]
45% of shoppers instore expect sales associates to be knowledgeable about online. ^[7]
71% of shoppers agree that it is important or very important to be able to view inventory information for in. ^[7]
50% of shoppers expect that they will be able to make a purchase online and pick up in. ^[7]
39% of consumers are unlikely or very unlikely to visit a retailer’s store if the online store does not provide physical store inventory information. ^[7]
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store. ^[7]
69% of consumers who that store associates be armed with a mobile device — in order to perform simple and immediate tasks such as looking up product information and checking inventory. ^[7]
27% of consumers would be very likely to leave and visit another retailer’s store if a product is out of stock with 21% stating they would buy online from a different retailer and 21% who would simply hold off buying the product. ^[7]
Omni channel shoppers have a 30% higher lifetime value than those who shop using only one channel . ^[8]
With Google).98% of Americans switch between devices in the same day. ^[8]
45% of brickandmortar buyers check online reviews before buying 78% of B2B customers (and 83% of consumers). ^[8]
71% of shoppers who use smartphones for research in store say that it’s become an important part of the experience. ^[8]
.61% of customers have not been able to easily switch from one channel to another when interacting with customer service .52% of consumers polled like it when customer service is personalized to them and their interests. ^[8]
81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. ^[8]
Similarly, strong omnichannel companies see a 7.5% yearoveryear decrease in cost per contact, compared to a 0.2% yearover year decrease for weak companies. ^[8]
In B2B, buyers spend less than 20% of their buying journey speaking with potential suppliers. ^[8]
Only 48% of respondents craft content based on specific stages of their buyer’s journey. ^[8]
46% of organizations currently deliver poor customer experiences that end up in cart abandonment. ^[8]
55% of companies have no cross channel strategy in place. ^[8]
Discover a new way of thinking with Omni channel shoppers have a 30% higher lifetime value than those who shop using only one channel. ^[8]
98% of Americans switch between devices in the same day. ^[8]
45% of brickandmortar buyers check online reviews before buying 78% of B2B customers (and 83% of consumers). ^[8]
71% of shoppers who use smartphones for research in store say that it’s become an important part of the experience. ^[8]
61% of customers have not been able to easily switch from one channel to another when interacting with customer service. ^[8]
52% of consumers polled like it when customer service is personalized to them and their interests. ^[8]
81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals. ^[8]
Companies with extremely strong omnichannel customer engagement see a 9.5% yearoveryear increase in annual revenue, compared to 3.4% for weak omni. ^[8]
69% aren’t able to differentiate offerings from competition or status quo . ^[9]
72% aren’t able to connect offerings to buyer needs and challenges . ^[9]
65% have poor content quality or simply can’t find the content. ^[9]
73% of partners say vendor channel programs are too complex 6. ^[9]
It’s highly likely that it never will –. ^[9]
53% of partners viewed existing content provided by vendors/manufacturers as mediocre or worse. ^[9]
However, 75% of partners in the same study ranked content as important. ^[9]
33% ranked customization of assets as most important. ^[9]
According to the report, 20% of partners are evaluating the tools and another 35% are piloting them. ^[9]
High performing organizations invest 23% more in MDFs than low. ^[9]
62% of high performers have some form of ongoing partner enablement in place for multiple partner personas 15. ^[9]
Only 50% of the reselling partners had a plan to move to the cloud — with 42% of the partners admitting they didn’t know where to start. ^[9]
64% of firms expect their mix of offerings to change to new types in the next two years, 22% of firms expect no change in their portfolio and 14% of firms do not yet know 19. ^[9]
In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. ^[10]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[10]
74% of Baby Boomers think email is the most personal channel to communicate with brands. ^[10]
Across all industries, the average email open rate is 19.8%, the click through rate is 11.3%, and the bounce rate is 9.4%. ^[10]
Marketers who use segmented campaigns note as much as a 760% increase in revenue. ^[10]
Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%). ^[10]
23% of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it soon. ^[10]
16% of all emails never make it into the inbox. ^[10]
89% of all B2B email campaigns are sent from a company name. ^[10]
Nearly 55% of global website traffic is generated from mobile devices, excluding tablets. ^[10]
Launching a mobile responsive email design can increase unique mobile clicks by 15%. ^[10]
9.3% of email clicks come from tablets, rather than smartphones or computers. ^[10]
60% of retail, e commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. ^[10]
The single message autoresponder email had an astonishing 98% open rate and a 37% click. ^[10]
Nearly 22% of all email campaigns are opened within the first hour of sending. ^[10]
45% of internet users avoid opening emails from unknown addresses. ^[10]
99% of email users check their inbox every day, with some checking 20 times a day. ^[10]
Of those people, 58% of consumers check their email first thing in the morning. ^[10]
40% of consumers say they have at least 50 unread emails in their inbox. ^[10]
Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%). ^[10]
On average, the highest email click through rate goes to the Consulting services industry at 25%, with Administrative and Business Support services in second at 20%, and Home and Building services in third at nearly 19%. ^[10]
26% of retail emails bounce, putting it well above the 9% average bounce rate for all industries. ^[10]
20% of retail,. ^[10]
e commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity, versus 11% in 2019. ^[10]
59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. ^[10]
74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. 91% of women in the US use email, compared to 89% of men. ^[10]
Asian Americans are the most popular email users in the US (92%), followed by white users (91%), African American users (88%), Hispanic users (85%), and American Indian or Alaskan Native users (83%). ^[10]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[11]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[11]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[11]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[11]
The highest bounce rates are on social (45%) followed by direct (44%). ^[11]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[11]
Virtually all Americans (98%). ^[12]
Additionally, 82% of shoppers use their smartphones to help them make purchase decisions in stores. ^[12]
In fact, a majority (60%). ^[12]
Despite these expectations, 61% of customers say they have been unable to easily switch channels during interactions with customer service. ^[12]
Companies with strong multichannel engagement also yield approximately 6% more in annual revenue than those with weak multi. ^[12]
Furthermore, customers who have a multichannel experience spend approximately 13% more than those who don’t, and those who engage in multi channel shopping have a 30% higher lifetime value than those who only use one channel to shop. ^[12]
A majority of C level employees predict that they will have more digital interaction with customers by 2020, and 66% predict that they will have additional focus on customers as individuals. ^[12]
According to Nielsen, Americans now spend over 11 hours per day on electronic media. ^[12]
By 2024, it’s predicted that 82% of website traffic will come from video. ^[0]
In addition, businesses are still spending 46% of their budget on content creation. ^[0]
39% of men and 36% of women are monthly podcast listeners in the United States. ^[0]
In addition, 78% of companies have a team of one to three content specialists. ^[0]
That’s because 49% of users utilize Google to discover new products and services. ^[0]
Mobile optimization is a top SEO tactic for businesses — almost 25% of businesses use it. ^[0]
That’s because 87% of internet users in the U.S. use more than one device. ^[0]
Not only that, but 60% of customers contacted a business directly on their phones after finding the business on a search result. ^[0]
69% of customers still think the option to shop in. ^[0]
In addition, 46% of buyers confirm inventory online before visiting a store. ^[0]
Over the past couple of years, there have been a 900% increase in “near me” and “today/tonight” keywords. ^[0]
In addition, there has been a 200% increase in keywords with “now” and “open” keywords. ^[0]
70% of web users utilize the “click to call” feature on a business’ search engine results. ^[0]
In fact, 65% of web users aged 2549 use voice search on voice enabled devices at least once a day. ^[0]
51% of customers say they use Google to search for products. ^[0]
Not only that, but organic search generates most e commerce sessions — organic search caused 33% of shopping experiences as opposed to 32% caused by paid search. ^[0]
31.3% of global Instagram users are between the ages of 25 and 34. ^[0]
Over 56% of Instagram users are women. ^[0]
In addition, 51% of teenagers between the ages of 13 and 17 have a Facebook account. ^[0]
56.2% of Twitter’s audience is male and 43.8% is female. ^[0]
By 2024, it’s predicted there will be over 4 billion email users. ^[0]
That’s because 40% of people over the age of 18 open their emails on their phones. ^[0]
That’s over six times more than YouTube (11%). ^[13]
18.96% on omnichannel vs 5.4% on singlechannel Using three or more channels in an automation workflow earned an 18.96% engagement rate, while their single channel counterparts earned a just 5.4% engagement rate. ^[14]
Purchase frequency 250% higher on omnichannel vs single. ^[14]
When interacting with three or more channels, customers bought 250% more frequently than customers who only engaged with only one channel. ^[14]
Average order value 13% more per order on omnichannel vs single channel Results showed that customers interacting with campaigns using three or more channels spent 13% more on average per order than those interacting with just one channel. ^[14]
Customer retention rates 90% higher for omnichannel vs single. ^[14]
Customers who engaged with three or more channels were 90% more likely to come back for another purchase. ^[14]
Customer retention for these brands came in at 66.12%, compared to 34.8% for single. ^[14]
Suarez also notes that 80% of customers say the experience a company provides is as important as its products and services. ^[15]
Marketers’ use of second party data has grown from 58% in 2017 to 69% in 2018. ^[15]
Among industries, the hospitality, travel, and transportation sectors anticipate their number of data sources will increase by 88% — up from eight sources in 2017 to 15 sources in 2019. ^[15]
The financial services industry predicts it will use 18 data sources in 2019 — an 80% increase, up from 10 data sources in 2017. ^[15]
They expect to increase their use of DMPs by 64% by 2020. ^[15]
Previous research found that 79% of customers are willing to share relevant information about themselves in exchange for contextualized engagement, and 88% for personalized offers. ^[15]
Marketers aren’t mind readers, but sometimes they’re expected to be; 62% of customers now expect companies to anticipate their needs. ^[15]
High performers are 1.9x more likely than underperformers to engage customers this way. ^[15]
This is up from 28% in 2017. ^[15]
Rates of duplicate channel coordination — where identical messages are broadcast across channels — have dropped from an average of 51% in 2017 to 39% in 2018. ^[15]
Over 80% of my time is spent in the technology industry, where 64% of all dollars flow indirectly. ^[16]
The $2.26 trillion of indirect technology spend will continue to grow, but grow more slowly than direct sales causing the 64% split to drop each year for the next decade. ^[16]
What it didn’t announce is that 80% of those partners are nontransacting. ^[16]
When looking through this trifurcated lens, more than 80% of these partners will show up before or after the sale, and channel leaders need to break the transactional channel mold. ^[16]
In an Accenture survey, 76% of business leaders agree that current business models will be unrecognizable in the next five years — ecosystems will be the main change agent. ^[16]
Upward of 70% of global revenue comes from third party channels, and partners play a key role in shaping the customer experience. ^[16]
The average channel program will grow the number of partners by 10X in five years, and 80% of these new partners will be nontransacting partners. ^[16]
The smalland medium sized business channel, which makes up over 90% of these firms, is significantly influenced inside its own chosen communities. ^[16]
When we ask about organization structure and reporting lines, we still see about 80% of partner organizations that are siloed. ^[16]
A whopping 70% of professionals use email to share content related to their company or industry. ^[3]
Not to mention, email has a 90.3% penetration rate among US internet users. ^[3]
Comparatively, only 69% of US adults are on Facebook. ^[3]
41% even check their work email in bed, before or after work. ^[3]
Nearly 42% of all email opens happen on mobile apps. ^[3]
The remaining 58% is split with 18.2% for desktop apps, and 39.8% of email opens in web apps. ^[3]
The clickthrough rate of segmented campaigns is 100.95% higher than non. ^[3]
Depending on the source, the average email open rate ranges from 18% to 22.15%. ^[3]
Averaged out, you get an open rate of 20.56% across four major platforms. ^[3]
MailChimp HubSpot Campaign Monitor GetResponse Agencies 21.39% N/a 18.50% 16.10% Beauty 16.65%. ^[3]
a N/a 25.09% Business services 21.56% 20% 18.3%. ^[3]
N/a Media & Entertainment 22.15% 21% 20.80% 28.72%. ^[3]
Retail 18.39% 23% 12.60% 22.38% Real Estate 19.17% 26% 19.70% 25.48%. ^[3]
The highest average open rate registered in any industry is 28.72% in media and entertainment via GetResponse. ^[3]
The lowest registered average open rate is 12.6% in retail, via Campaign Monitor. ^[3]
In fact, according to outreach.io, the open rate benchmark is 27%, almost 10% higher than the lowest average of automated email providers. ^[3]
The average click through rate of emails ranges from 2.6% to 3.43%. ^[3]
HubSpot 7.8% MailChimp 2.62% GetResponse. ^[3]
Extrapolation based on its open rates means the click rate would be around 1.6. ^[3]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 2.66% N/a 2.30% 1.87% Beauty. ^[3]
1.92% N/a N/a 4.19% Business services 2.72% 8.01% 2.80% N/a Media & Entertainment 4.62% 7.71%* 3.60% 4.48% Retail 2.25% 8.53%* 1.10% 3.39% Real Estate 1.77% 7.17%* 3.50% 3.07%. ^[3]
Media has the highest average click through rate, with 4.62% from MailChimp, and 4.48% from GetResponse. ^[3]
The lowest average CTR was in retail with 1.1% from Campaign Monitor. ^[3]
The average bounce rate recorded by providers ranges from 0.58% to 0.7%. ^[3]
Average Bounce Rate Campaign Monitor 0.7%. ^[3]
HubSpot 0.63% MailChimp 0.58% GetResponse N. ^[3]
MailChimp HubSpot Campaign Monitor Agencies 0.93% N/a 1.10% Beauty 0.33% N/. ^[3]
a N/a Business services 0.55% 0.70% 0.80% Media & Entertainment 0.27% 0.30% 0.40% Retail 0.32% 0.40% 0.40% Real Estate 0.56% 0.70% 1.40%. ^[3]
On average, media and entertainment saw the lowest bounce rates with 0.27%, 0.3%, and 0.4%, respectively. ^[3]
The average unsubscribe rate from providers ranges from 0.1% to 0.48%. ^[3]
Source Average Unsubscribe Rate Campaign Monitor 0.1%. ^[3]
HubSpot 0.48% MailChimp 0.26% GetResponse 0.2%. ^[3]
Industry MailChimp HubSpot Campaign Monitor GetResponse Agencies 0.35% N/a 0.20% 0.16% Beauty 0.30% N/. ^[3]
a N/a 0.25% Business services 0.20% 0.50% 0.20% N/a Media & Entertainment 0.12% 0.30% 0.00% 0.20%. ^[3]
Retail 0.25% 0.50% 0.00% 0.19% Real Estate 0.27% 0.60% 0.20% 0.20% Media and entertainment. ^[3]
have the lowest overall unsubscribe rate, with 0.12%, 0.3%, 0.00%, and 0.19%, respectively. ^[3]
In 2021, the average conversion rate of emails was 1.22%, according to Barilliance. ^[3]
Automated welcome emails drive not only the second highest open and click rates, but they also contribute the highest percentage of sales, with an order rate of 3.02%. ^[3]
In the second place, in terms of orders, are cart recovery emails , with an order rate of 2.35%. ^[3]
Customer reactivation emails come in third, with an average order rate of 2.13%. ^[3]
By aggregating different studies, we can see that almost 70% of consumers abandon their carts without buying anything. ^[3]
According to Barilliance, 8.24% of cart recovery emails lead to conversions. ^[3]
That’s a lot higher than the average email conversion rate of just over 1%. ^[3]
That could help you land an increase in overall sales of up to 5% or more. ^[3]
According to SaleCycle, the average sales uplift of implementing cart abandonment emails is 4.43%. ^[3]
In some industries, it’s over 6%. ^[3]
While under 4% of emails sent include emojis, the average open rate is exactly 3% higher than emails without them. ^[3]
With under 12% of total messages and an open rate that’s only 0.54% better, it’s far from conclusive. ^[3]
Only a few of the words and symbols appear to push the emails above GetResponse’s 22.15% average open rate. ^[3]
Newsletter –The 24.09% open rate is noteworthy because the word doesn’t imply someone signed up to immediately download something via email. ^[3]
FW –33.18% open rate, but very small sample size and slightly dishonest. ^[3]
You– A 15.52% warns against using this word in your email subject lines. ^[3]
Late in the summer, we saw Chuck Robbins announce that Cisco would pursue a 100% subscription/consumption business — accelerated due to COVID. ^[17]
Later in the year, IBM jettisoned its storied services business to focus on multicloud, hybrid cloud, and, yes, becoming 100% subscription/consumption. ^[17]
In an Accenture survey, 76% of business leaders agree that current business models will be unrecognizable in the next five years — ecosystems will be the main change agent. ^[17]
Channel programs can also be very expensive, with frontand back end discounts, rebates, programs, and incentives costing anywhere between 10% to 50% of the overall sale. ^[17]
ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. ^[4]
70% of Teens Trust Influencers More than Traditional Celebrities. ^[4]
86% of Women Use Social Media for Purchasing Advice. ^[4]
And this behavior is growing, as 78% of women are active on social media with a preference for Snapchat and Instagram. ^[4]
49% of Consumers Depend on Influencer Recommendations. ^[4]
Not only do 49% of consumers depend on influencer recommendations, had purchased something after seeing it on Twitter, YouTube or Instagram. ^[4]
42% of Customers Use Ad. ^[4]
41% of Twitter Users Intended to Purchase Based on a Tweet. ^[4]
On the platform, influencers are now rivaling friends in terms of building trust, with 61% of Twitter users following a creator resulting in a 61% lift in brand favorability and a 64% increase in recommendation intent. ^[4]
60% of Consumers Have Been Influenced by Social Media or a Blog. ^[4]
According to research, 3% of consumers would consider buying a product in store if promoted by a celebrity, compared to 60% for an influencer. ^[4]
According to Twitter, influencers created a 5.2x increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x when just shown brand tweets. ^[4]
71% of Marketers Believe Influencer Partnerships are Good for Business. ^[4]
This makes email the second most popular content distribution channel, just behind social media at 89 percent. ^[1]
According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention. ^[1]
The average open rate for a welcome email is 82%. ^[1]
As the previous stat shows, the average email open rate is 20.81%. ^[1]
Emails with personalized subject lines generate 50% higher open rates. ^[1]
Sending three abandoned cart emails results in 69% more orders than a single email. ^[1]
Reports have shown that adding videos to your email can increase click rates by 300%. ^[1]
When looking at the frequency with which consumers would like to receive brand emails, 49% of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. ^[1]
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. ^[1]
Emails with personalized subject lines generate 50 percent higher open rates. ^[1]
Sending three abandoned cart emails results in 69 percent more orders than a single email. ^[1]
Videos added to your email increase click rates by 300 percent. ^[1]
49 percent of consumers would like to receive promotional emails from their favorite brands. ^[1]
With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs. ^[2]
In the U.S. alone, online shopping already accounts for 10% of retail sales and is expected to grow at a yearon year rate of 15%. ^[2]
Millennials and Gen Xers are the biggest online shoppers, with 67% of millennials and 56% of Gen Xers preferring to shop online versus in a brickand. ^[2]
Millennials and Gen Xers spend 50% more time shopping online than their older counterparts 6 hours versus 4 hours. ^[2]
Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online. ^[2]
The statistics about ecommerce shopping behaviors are incredibly revealing 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. ^[2]
It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. ^[2]
Men ended up being more than twice as likely to make purchases under such conditions, with 14% reporting to have done so, while only 6% of woman reported doing so. ^[2]
Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want. ^[2]
Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight 85% of customers start a purchase on one device and finish it on another. ^[2]
However, when it comes to books, stationery, and music purchases, Japan leads the charge at 79%. ^[2]
Spain tops the charts for travel with 67%, and Brazil takes the highest spot on the podium with consumer electronics at 57%. ^[2]
From a global share of 20.2% in 2015, the US is expected to be down to 16.9% by 2020. ^[2]
Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%). ^[2]
Payment method aside, more Americans already prefer online shopping than shopping in a physical store, with 51% percent clicking their way to making purchases. ^[2]
A total of 96% of Americans have made at least one online purchase in their life, with 80% doing so in the last month alone. ^[2]
However, Americans actually spend 64% of their budget in physical stores and only 36% online. ^[2]
With Amazon accounting for 44% of all ecommerce sales in the US in 2017 and a yearon year growth rate of 23% in the US, it’s shocking that 46% of American businesses still do not have a website. ^[2]
A year before that, by 2019, it’s estimated that B2B firms will spend more on ecommerce technology than online retailers. ^[2]
Average ecommerce conversion rates range from 3% to 4%, with 43% of ecommerce traffic coming from organic Google searches. ^[2]
This boils down to good visuals, fast website loading time, and ease of payment; PayPal transactions have 70% higher checkout rates than non. ^[2]
When it comes to making a purchase, 64% of customers find customer experience more important than price. ^[2]
According to the Guardian, by 2020, the quality of customer experience provided by a brand will be more important than price and product as a key differentiator. ^[2]
More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service. ^[2]
It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome. ^[2]
A total of 57% of customers will abandon your site if they have to wait 3 seconds or longer for a page to load. ^[2]
Once on your website, 60% of customers will leave your site if they can’t find what they were looking for in the first place. ^[2]
If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase. ^[2]
According to BigCommerce, 46% of consumers want product comparisons from ecommerce sites and 42% of customers want more testimonials from ecommerce sites. ^[2]
Along those same lines, 69% of online shoppers want more reviews from ecommerce sites. ^[2]
In fact, 77% of customers read product reviews before making a purchase. ^[2]
According to ReadyCloud, 44% of internet retail minutes were spent on a smartphone, 11% on a tablet, and 45% on a desktop. ^[2]
Those numbers appear to be supported by eMarketer’s claims that 59% of ecommerce sales were made through mobile. ^[2]
Smartphones accounted for 37.6% of retail visits and 21% of revenue for that day. ^[2]
Additionally, it was found that conversion rates on mobile phones increased by 10% compared to the year before. ^[2]
For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers. ^[2]
It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re engage with a brand when they’ve had a bad mobile experience. ^[2]
You don’t want to underestimate the importance of social media with regards to ecommerce, as 74% of consumers rely on their social networks to make purchasing decisions. ^[2]
Additionally, 56% of users that follow brands on social media do so to view products. ^[2]
About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check. ^[2]
In 2006, the average cart abandonment rate was 59.8%. ^[2]
The rate had increased to 69.23% by 2017. ^[2]
More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.”. ^[2]
According to Adobe, 71% of mobile purchases are influenced by emails from the retailer, while Salecycle found that 28.3% of ecommerce revenue comes from abandoned cart emails. ^[2]
Here are some of the most interesting ecommerce statistics we know so far More than 60% of customers say that they prefer digital self serve tools, such as websites, apps, or chatbots to answer their simple inquiries. ^[2]
nearly twice as long as 75% percent of online customers expect it to take; they want to be assisted within 5 minutes. ^[2]
Experts predict that by 2020, 80% of businesses will be using chatbots. ^[2]
Already, 20% of Google searches on mobile devices are voice searches. ^[2]
It’s predicted that by 2020, voice searches will make up 50% of all searches. ^[2]
It’s also estimated that there will be 21.4 million smart speakers by 2020. ^[2]
Already, 22% of US smart speaker owners have purchased something using their devices. ^[2]
It turns out that almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. ^[2]
It is predicted that by 2021, early adopters of the technology who have redesigned their websites to support voice search capability will increase revenue by 30%. ^[2]
Overall, 22% of consumers say they are satisfied with the level of personalization that they are currently receiving. ^[2]
This is partly because 75% of customers are most likely to buy from a retailer that recognizes them by name and recommends products based on previous purchases. ^[2]
After implementing personalization, 93% of companies see a rise in conversion rates. ^[2]
A study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency. ^[2]
Facebook (25%, but 40% as a whole on social media, including platforms such as Amazon (16%) Others (22%; includes eBay, Alibaba, Etsy). ^[2]
Aspect Software , businesses that adopt an omnichannel strategy achieve a 91% great yearover year customer retention rate compared to those that don’t. ^[18]
Another study showed that those who have a strong omnichannel customer engagement retain an average of 89% of their customers, compared to 33% of those with weak or no omnichannel customer engagement. ^[18]
When it comes to customer engagement, 90% of consumer s jump between different deceives throughout their day. ^[18]
Omnichannel shoppers have a nearly 30% higher lifetime value than those who shop using only a single channel. ^[18]

I know you want to use Through-Channel Marketing Software, thus we made this list of best Through-Channel Marketing Software. We also wrote about how to learn Through-Channel Marketing Software and how to install Through-Channel Marketing Software. Recently we wrote how to uninstall Through-Channel Marketing Software for newbie users. Don’t forgot to check latest Through-Channel Marketing statistics of 2024.

Reference

shift4shop – https://blog.shift4shop.com/top-digital-marketing-channels-statistics.
oberlo – https://www.oberlo.com/blog/email-marketing-statistics.
kinsta – https://kinsta.com/blog/ecommerce-statistics/.
kinsta – https://kinsta.com/blog/email-marketing-statistics/.
digitalmarketinginstitute – https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.
zoominfo – https://pipeline.zoominfo.com/marketing/multichannel-marketing-statistics.
ecommercegermany – https://ecommercegermany.com/blog/29-multichannel-marketing-statistics-to-know-in-2020.
v12data – https://v12data.com/blog/25-amazing-omnichannel-statistics-every-marketer-should-know/.
pedowitzgroup – https://www.pedowitzgroup.com/26-statistics-on-why-you-should-consider-omni-channel-marketing/.
getlift – https://www.getlift.com/blog/20-b2b-channel-partner-marketing-statistics.
hubspot – https://blog.hubspot.com/marketing/email-marketing-stats.
hubspot – https://www.hubspot.com/marketing-statistics.
blueshift – https://blueshift.com/blog/insightful-multi-channel-marketing-statistics-to-improve-your-strategy/.
bigcommerce – https://www.bigcommerce.com/blog/influencer-marketing-statistics/.
clickz – https://www.clickz.com/onmichannel-marketing-automation-statistics-for-2019/231381-2/231381/.
salesforce – https://www.salesforce.com/blog/marketing-statistics-to-know/.
forrester – https://www.forrester.com/blogs/what-i-see-coming-for-the-channel-in-2020/.
forrester – https://www.forrester.com/blogs/channel-software-tech-stack-2021/.
cm-commerce – https://cm-commerce.com/academy/ultimate-list-of-omnichannel-marketing-examples-statistics/.

How Useful is Through Channel Marketing

One of the key benefits of through channel marketing is its ability to leverage the strengths and expertise of partners to drive sales. By working with resellers, distributors, and other intermediaries, companies can tap into existing relationships and networks to reach customers who may be out of their own reach. This can be particularly valuable for reaching niche or specialized markets, where partners may have established expertise and credibility.

Through channel marketing can also help companies streamline their operations and reduce costs. By outsourcing certain marketing and sales activities to partners, companies can free up resources and focus on their core competencies. This can be particularly valuable for smaller companies with limited resources, allowing them to compete more effectively with larger competitors.

Additionally, through channel marketing can provide companies with valuable insights into customer behavior and preferences. By working closely with partners and intermediaries, companies can gain a better understanding of customer needs and expectations, allowing them to tailor their offerings more effectively. This can lead to higher customer satisfaction and loyalty, ultimately driving increased sales and profitability.

However, through channel marketing is not without its challenges. One of the key risks of this approach is losing control over the customer experience. When working with partners, companies must ensure that their brand message and values are effectively communicated and upheld. Failure to do so can damage brand reputation and ultimately lead to lost sales and customers.

Another challenge of through channel marketing is ensuring alignment and cooperation among partners. With multiple parties involved in the sales process, coordinating activities and ensuring mutual goals and objectives can be complex. Companies must invest time and resources into developing strong relationships with partners, providing incentives, and fostering collaboration to maximize the benefits of through channel marketing.

Despite these challenges, through channel marketing can be a highly effective strategy for reaching customers and driving sales. By leveraging the strengths and expertise of partners, companies can extend their reach, reduce costs, and gain valuable customer insights. However, companies must also be mindful of the risks and challenges associated with this approach and invest in effective strategies to overcome them.

In conclusion, through channel marketing holds great promise for companies looking to expand their reach and engage customers more effectively. By working closely with partners and intermediaries, companies can tap into new markets, reduce costs, and gain valuable customer insights. However, to fully realize the potential benefits of through channel marketing, companies must invest in developing strong relationships with partners, aligning goals and objectives, and ensuring a consistent brand experience across all channels.

In Conclusion

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Through-Channel Marketing Statistics 2024 – Everything You Need to Know