Travel Agency Statistics 2024 - Everything You Need to Know

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Best Travel Agency Statistics

Best Travel Agency Statistics

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Travel Agency Market Statistics

Over the past ten years, the UK OTA market has grown from just over 10% of the market to approximately 67%. ^[0]
In the UK, the online travel agency market has seen a significant increase to around 67% of the overall market over the last decade. ^[0]
The proportion of direct website bookings fell from 79.2% in 2017 to 66.7% in 2018, while marketplace bookings increased to 9.1%, from 3.2%. ^[0]
The current growth rate of the online travel sales market is 15.4%, and online hotel bookings are growing at 10.3%. ^[1]
The travel industry is estimated to be worth around $1.2 trillion annually, and the online booking market makes up 63% of that, or roughly $756 billion. ^[1]
Current projections estimate that that market will grow by 8% in 2020, reaching an estimated worth of $817 billion. ^[1]
Many experts think these companies will have 41% of the market share by 2020. ^[1]
The U.S. travel market grew 5% in 2018, with gains remaining steady in 2019; by 2024, total gross bookings will have increased to $441 billion. ^[2]
TheU.S.travelmarketgrew5%in2018,withgainsremainingsteadyin2019;by2024,totalgrossbookingswillhaveincreasedto$441billion. ^[2]
The market size of the Cruise & Travel Agency Franchises industry is expected to increase 59.7% in 2024. ^[3]
The market size of the Cruise & Travel Agency Franchises industry in the US has declined 1.1% per year on average between 2017 and 2024. ^[3]
In 2018, 79% of travel marketers used Facebook Ads, and that number will continue to rise with 65% of travel markets reporting they plan to spend more on Facebook Ads in 2019. ^[4]
Digital advertising represents the largest portion of ad spend for all global travel marketers in 2018 at 47 percent—and that number will only grow. ^[4]
In the future, 41% of travel marketers plan on using SMS or messaging apps, 39% plan on using realtime audience travel data, and 38% plan on using real time supply and demand data. ^[4]
Facebook and Instagram, Amazon, and Google Ads were each cited by four in 10 global travel marketers as the top platforms to likely disrupt the industry in the next five years—with Facebook narrowly leading the pack. ^[4]
Over the next 5 years, marketers feel the following technologies are most likely to disrupt travel marketing augmented reality or VR (20%), real time travel audience data (17%), and smart speakers or voice search (13%). ^[4]
U.S. online travel growth continues to outpace the overall market The U.S. travel market grew a healthy 5% in 2018, with gains remaining stead in 2019. ^[4]
As brands work to make themselves visible to travelers, they are now spending 61% of their marketing budgets on online channels. ^[4]
On average, travel companies spend about 44% of their digital marketing budget on mobile solutions a relatively high amount considering most booking still takes place on desktops and laptops. ^[4]
On a global scale, both Facebook (30%) and Instagram (28%). ^[4]
Although 77% of marketers use at least one social media platform for marketing purposes, less than half (48%). ^[4]
Almost half (48%). ^[4]
Hotel marketers had a full 50% of ad spend devoted to digital channels in 2018. ^[4]
Across the board, hotel marketers plan to increase digital advertising budgets in 2019, with more than 6 out of 10 (62%). ^[4]
Of the digital channels utilized by hotel marketers in 2018, Facebook and Instagram received the most budget, with 22% allocated to these social media behemoths. ^[4]
Paid search came in second (19%), followed by private marketplace advertising (12%). ^[4]
46% of attraction marketers say that delivering personalized ads and offers in real time is their top challenge. ^[4]
In 2018, the cruise travel market segment reported spending 45% of their marketing budget on digital (compared to 50% for hotels). ^[4]
The top 3 digital video channels are Facebook, YouTube, and Instagram, and 62% of cruise marketers intend to spend more on Instagram in 2019 than other video channels. ^[4]
70% of cruise marketers shared that the top reason for them to leverage data is for better segmentation and targeting, where they get the ability to target travellers based on intent and/or where they are in the path to purchase. ^[4]
The market size of the Travel Agencies industry is expected to increase 38.3% in 2024. ^[5]
The market size of the Travel Agencies industry in the US has declined 0.5% per year on average between 2017 and 2024. ^[5]
The market size of the Global Travel Agency Services industry is expected to increase 40.4% in 2024. ^[6]
The market size of the Global Travel Agency Services industry has grown 2.5% per year on average between 2017 and 2024. ^[6]
You get 100% market size estimates, several years of historical data, and unparalleled granularity. ^[7]
In 2018, the proportion of direct website bookings fell to 66.7% while marketplace bookings increased to 9.1%. ^[8]

Travel Agency Latest Statistics

Even though it was forecast to increase by around 67 percent in 2021, it was predicted to stay below pre. ^[9]
For instance, the worldwide revenue of Booking Holdingsfell by nearly 55 percent in 2020 over the previous year, then rose by four billion U.S. dollars in 2021. ^[9]
The travel agency industry in the US is likely to make $17.3 billion USD in revenue by 2020. ^[0]
Further research suggests that many people, including over 50% of millennials are inclined to hire experts when planning trips. ^[0]
When booking air travel, 43% of people prefer to book through agents. ^[0]
The number of full time travel companies in the U.S. plummeted from a high of 124,000 in 2000 to roughly 74,000 in 2014 according to the Bureau of Labour Statistics. ^[0]
The number has bounced back up to 81,700 today but the government projects a further 12% decline by 2026. ^[0]
For this reason, commission acquired from associates makes up 78% of the revenue in this industry. ^[0]
According to the 2015 Census, there are 105,085 travel agencies in the U.S. ^[0]
66% of travellers say that their agent helped them avoid costly inconveniences and mistakes. ^[0]
55% of travellers have said that they must have sought out information from too many sources before deciding. ^[0]
55% of Millennials are inclined to hire travel experts to help with planning their trips, while only 28% of Baby Boomers say the same. ^[0]
33% of Millennials are planning to hire travel agents in the next two years. ^[0]
Agent numbers increased by 10.3% from 2014 to 2016, yet the Bureau of Labour Statistics still forecasts a decline. ^[0]
As of January 2019, travel network Virtuoso has 17,500 advisers, up 15% year over year. ^[0]
64% of Virtuoso’s growth comes from new advisers joining existing agencies. ^[0]
The consolidated dollar value of airline tickets sold in the first half of 2019 by US travel agencies increased by 3.38%. ^[0]
In the first half of the year, there was a 2.4% increase in passenger trips settled by ARC for US agencies for a total of 162 million. ^[0]
From 2014 – 2016 the number of agents increased by over 10%, while travel network Virtuoso reports a 15% year on year increase in advisers in 2019. ^[0]
The consolidated dollar value of airline tickets sold in the first half of 2019 by US travel agencies increased by 3.38%, suggesting increased ticket sales, or perhaps just increased ticket prices. ^[0]
In addition, agent, affiliate and local tourist office bookings also increased from 17.5% to 24.3% in the same time period. ^[0]
Of those who have been previously been on a cruise, 35% booked their most recent trip through an agent. ^[0]
Airline ticket sales through traditional agencies grew by 1.8% from August 2015 through to August 2016. ^[0]
Additionally, airline ticket sales through traditional agencies have seen a relatively recent increase of 1.8% from August 2015 – 2016. ^[0]
On average, 78% of travel agents’ revenue was made up by commission, with 22% generated by service charges. ^[0]
53% of agents did not charge a fee in 2018. ^[0]
The top 5 hosted agent service fees were for domestic air (55.7%), international air (51.5% FIT (28.7%), rail (15.9%). ^[0]
According to the 2018 Hosted Travel Agent Fee Report, the top hosted charges were for domestic air, international air, FIT , rail and air. ^[0]
This provides good insight into how they make their money, however, surprisingly 53% of agents did not charge fees in 2018. ^[0]
The average fee in 2016 for corporate air was $33 according to the ASTA Service Fee Report. ^[0]
63% of people say that the overall travel experience is improved by working with a travel company. ^[0]
66% believe travel operators help travellers avoid costly inconveniences and mistakes such as choosing the right airport. ^[0]
This is something that 55% of Millennials are taking advantage of as they strive for “transformative travel” that will change them for life. ^[0]
The median wage is the 50th percentile wage estimate 50 percent of workers earn less than the median and 50 percent of workers earn more than the median. ^[10]
The value is less than .005 percent of industry employment. ^[10]
More than one quarter of travelers always or often used a travel advisor prior to the pandemic. ^[11]
Among those who took six or more trips in the past three years, 39 percent always/often used a travel advisor, compared to 12 percent who took one or two trips. ^[11]
After the pandemic is over, nearly half of travelers say they are more likely to use a travel advisor. ^[11]
Not surprisingly, nearly all travelers who always/often used a travel advisor before the pandemic are likely to use one after the pandemic. ^[11]
Among those who sometimes or rarely used a travel advisor pre pandemic, 44 percent are likely to use one after the pandemic. ^[11]
In addition, people who always or often used a travel advisor are more ready to travel within the next three months compared to non travel advisor users. ^[11]
They survey also found that people who use a travel advisor are more likely to Stay at an all inclusive resort ; go abroad as soon as they can ; and take a cruise. ^[11]
Nearly half of people who always use a travel advisor rank quality time without kids as a top priority compared to 13 percent of non. ^[11]
In addition, 70 percent of people who use a travel advisor rank “having a leisurely dinner” as an important aspect of their next vacation, compared to 51 percent of non. ^[11]
Perhaps not surprising after the chaotic year, 53 percent of travelers desire quiet time on the beach or by the pool. ^[11]
More than half of travelers are ready to travel now or within the next three months. ^[11]
By the end of 2021, all but 19 percent of travelers will be ready to travel again, according to the survey. ^[11]
As mentioned, among those who always/often used a travel advisor pre pandemic, 72 percent will be ready to travel within three months. ^[11]
Further, among those who took six or more trips in the past three years, two thirds will be ready to travel within three months. ^[11]
According to ASTA and Sandals, 55 percent of people who never use a travel advisor rank a complimentary room upgrade as important. ^[11]
In addition, 72 percent of people who never use a travel advisor rank “free breakfast” as an important amenity on their next trip. ^[11]
Large percentages of travelers also desire for gratuities be included , to enjoy personalized experiences or to receive complimentary fine dining. ^[11]
More than half of travelers who have never used a travel advisor are more likely to use one if it means they have access to the travel advisor’s special relationships and insider access. ^[11]
Half of travelers who have never used a travel advisor are more likely to use one because the travel advisor puts the client’s interest above their own. ^[11]
Although nearly two thirds of travelers desire going on vacation in the U.S., nearly half would like to go to Europe, followed by 44 percent wishing to travel to the Caribbean. ^[11]
This is in contrast to a survey of travelers conducted by ASTA in January 2020 where 75 percent of travelers planned to take a trip within the U.S. and 17 percent had Europe on their itinerary. ^[11]
The 44 percent of travelers who want to take a trip to the Caribbean this year represent a 33 percent increase from January 2020. ^[11]
The most desirable activities involve visiting historical places , pristine beaches and sunsets or unique dining experiences. ^[11]
Only 29 percent say they would like to visit a big city. ^[11]
78.1% of all Travel Agents are women, while21.9%aremen. ^[12]
The most common ethnicity of Travel Agents is White (64.0%), followed by Hispanic or Latino (12.0%) and Asian (10.7%). ^[12]
In 2021, women earned 97% of what men earned. ^[12]
The top 10% of highest paid Travel Agents earn as much as $40,000 or more. ^[12]
Among Travel Agents, 78.1% of them are women compared to 21.9% which are men. ^[12]
Title Male Female Insurance Follow Up Representative 11% 89% Insurance Verification Specialist 11% 89% Commercial Lines Account Manager 13% 87% Travel Agent 22% 78% Futures Trader 94% 6% Floor Trader 95% 5% Proprietary Trader 96% 4%. ^[12]
The most common ethnicity among Travel Agents is White, which makes up 64.0% of all Travel Agents. ^[12]
Comparatively, there are 12.0% of the Hispanic or Latino ethnicity and 10.7% of the Asian ethnicity. ^[12]
White, 64.0% Hispanic or Latino, 12.0% Asian, 10.7% Black or African American, 10.6% Unknown, 2.3% American Indian and Alaska Native, 0.4% Travel Agent Race Percentages. ^[12]
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010 2019 among Travel Agents. ^[12]
Interestingly enough, the average age of Travel Agents is 40+ years old, which represents 84% of the population. ^[12]
Travel Agent Years Percentages The most common degree for Travel Agents is Bachelor’s Degree 39% of Travel Agents earn that degree. ^[12]
A close second is Associate Degree with 25% and rounding it off is High School Diploma with 17%. ^[12]
Bachelors, 39% Associate, 25% High School Diploma, 17% Diploma, 7% Other Degrees, 12% Travel Agent Degree Percentages Travel Agent Wage Gap By Education Education Salary High School Diploma or Less $30,765 Bachelor’s Degree $31,925. ^[12]
< 50 employees 50 100 employees 100 500 employees 500 1,000 employees 1,000 10,000 employees > 10,000 Company Size Percentages Employees with the Travel Agent job title have their preferences when it comes to working for a company. ^[12]
By looking over 11,594 Travel Agents resumes, we figured out that the average Travel Agent enjoys staying at their job for 1 2 years for a percentage of 36%. ^[12]
The most common foreign language among Travel Agents is Spanish at 46.2%. ^[12]
The secondmost popular foreign language spoken is French at 11.5% and German is the third most popular at 7.5%. ^[12]
Spanish, 46.2% French, 11.5% German, 7.5% Portuguese, 6.0% Italian, 5.3% Other, 23.5% Foreign Language Percentages. ^[12]
The process of online travel booking has moved firmly into the 21st century, with an estimated $817 billion worth of online bookings by 2020. ^[1]
An estimated 700 million people will make a booking online by 2024 83% of US adults want to book their trips online. ^[1]
72% of mobile bookings happen within 48 hours of last minute Google searches that include the words ‘tonight’ and ‘today’ 82% of all travel bookings around the world took place without human interaction in 2018. ^[1]
70% of all customers do their research on a smartphone. ^[1]
Of the 148 million online travel bookings in 2018, 82% occurred without any human interaction, via a mobile app or website. ^[1]
Mobile conversion rates are an abysmal 0.7%, compared to 2.4% for desktop conversion rates. ^[1]
Many hotels report conversion rates of around 2.2% for online sales, suggesting that mobile conversions are lagging far behind. ^[1]
Approximately 80% of all digital travel sales occur online, and 60% of people say their digital travel booking is their most expensive online purchase. ^[1]
One of the most telling statistics is that 90% of all travelers expect a personalized experience when they book a hotel. ^[1]
Current statistics indicate that over 90% of travelers will do their research online, and 82% will end up making their booking online as well. ^[1]
Most people who do their online travel research will do it on the desktop site, as only 23% of leisure travelers believe they can get the same hotel or flight deal on mobile, compared to desktop. ^[1]
Interestingly, the people who book their activities ahead of their trip will spend more on accommodation (47%) and travel (81%). ^[1]
TripAdvisor reported 224 million visits in one month alone and found that around 80% of all travelers will spend around four weeks researching a destination. ^[1]
More and more travelers are also becoming more conscious of their choices, with 55% saying they want to make sustainable travel choices. ^[1]
Another study showed that 70% of global travelers say they’d be more likely to book a hotel if they knew it was sustainable and eco. ^[1]
Approximately 72% of new customers won’t make a booking without doing some form of research, which often includes reading other reviews. ^[1]
15% of customers don’t trust businesses that don’t have reviews, while only 6% of people say they don’t trust customer reviews. ^[1]
Only 22% of people will leave a review without being asked, and this number shoots up to 80% when customers get encouraged by the company to leave feedback. ^[1]
Statistics show that an average of 95% of reviews will be positive, and only 5% negative. ^[1]
Almost 80% of users in the United States still prefer to use their desktop or laptop when making a booking. ^[1]
These statistics repeat all over the world; in France, 33% of travelers book using mobile, Germany 15%, and 25% in the UK. ^[1]
48% of US smartphone users will use their phones exclusively when planning and researching their trip. ^[1]
Some companies reported an increase from 41% to 60% of total bookings coming from mobile after the introduction of an app. ^[1]
Around 50% of users delete the travel app within a month of being downloaded. ^[1]
Although travel agencies can save travelers up to $452 and four hours of planning time per trip, only 24.3% of Americans use physical agencies to book their holiday. ^[1]
34% are happy to book their trip with an agent, and 60% are happy to pay more as long as they get the expertise they expect. ^[1]
The tourism industry landscape in 2020 is markedly different from last year, and 2021 will likely be drastically different as well. ^[1]
Guests that interacted with Rose spent up to 30% more money than similar guests who didn’t. ^[1]
Statistics show that over 70% of all travelers want to contribute to sustainable tourism, but experience several barriers to going through with their ideals. ^[1]
Many hotels worry that undertaking sustainable projects may impact their bottom line, but 67% of high income travelers say that they’d rather spend money on experiences than a better hotel room. ^[1]
Statistics show that over 90% of travelers want personalized online experiences. ^[1]
Currently, 77% of US airports and 71% of airlines have R&D projects in the works. ^[1]
Or “half” in the 50% sense, where if he’d meant 51 percent, he’d have said 51 percent?. ^[2]
In 2020, international travelers spent $83 billion compared to $233 billion in 2019, a loss of 64%. ^[2]
In 2019, domestic travel spending grew 4.4% (for leisure grew 5.1%, for business grew 2.8%). ^[2]
Americans spend an average of $33 per day on food when on a domestic vacation, about 80% of which is spent in restaurants. ^[2]
Americans spend an average of $35 per day on food when on an international vacation, about 90% of which is spent in restaurants. ^[2]
36% of travelers rated travel as an important spending priority. ^[2]
36%oftravelersratedtravelasanimportantspendingpriority. ^[2]
2.7% of the nation’s gross domestic product attributed to travel and tourism. ^[2]
2.7%ofthenation’sgrossdomesticproductattributedtotravelandtourism. ^[2]
56% of travelers aged 2534, spend $500 $1500 for a one week trip, excluding airfare. ^[2]
56%oftravelersaged2534,spend$500. ^[2]
26% of American domestic travel expenses go towards food services, 20% towards public transportation, 20% towards lodging, 17% towards auto transportation, 10% towards recreation/amusement and 7% towards retail. ^[2]
Travelerswhobooktheiractivitiesaheadoftheirtripspend47%moreonlodgingthanthosewhowaittobook. ^[2]
Lodging costs are about 26% of total travel expenditures for domestic trips, and 21% for international trips. ^[2]
Lodgingcostsareabout26%oftotaltravelexpendituresfordomestictrips,and21%forinternationaltrips. ^[2]
On average, excluding airfare, 30% travelers aged 5564 spend $1500$2500 on a one. ^[2]
Onaverage,excludingairfare,30%travelersaged5564spend$1500$2500onaone. ^[2]
Transportationcostsmakeup54.3%ofinternationaltripexpendituresand39.1%ondomestictrips. ^[2]
Morethan25%oftravelcostsgotowardfoodfordomestictraveland16.2%forinternationaltravelMorethan25%oftravelcostsgotowardfoodfordomestictraveland16.2%forinternationaltravel. ^[2]
The typical vacationing U.S. family spends about 44% of their travel funds getting to, from, and around their destinations. ^[2]
ThetypicalvacationingU.S.familyspendsabout44%oftheirtravelfundsgettingto,from,andaroundtheirdestinations. ^[2]
The average traveler spends about 9% of their vacation budget on entertainment. ^[2]
Theaveragetravelerspendsabout9%oftheirvacationbudgetonentertainment. ^[2]
65.3% of Americans say that leisure travel is somewhat of a budget priority for them. ^[2]
65.3%ofAmericanssaythatleisuretravelissomewhatofabudgetpriorityforthem. ^[2]
47% of millennials say cost is a barrier for why they won’t travel. ^[2]
47%ofmillennialssaycostisabarrierforwhytheywon’ttravel. ^[2]
24% of solo travelers spend more than $1,500 for one week of vacation. ^[2]
24% of solo travelers spend more than $1,500 for one week of vacation. ^[2]
42% of Americans paid lodging costs for domestic travel vs. 60% for international travel, as domestic travelers often stay with family and friends. ^[2]
Managers saved an average of 15% per trip, $572 per year and took an average of 5 trips per year. ^[2]
Managerssavedanaverageof15%pertrip,$572peryearandtookanaverageof5tripsperyear. ^[2]
Directors saved an average of 12% per trip, $684 per year and took an average of 6 trips per year. ^[2]
Directorssavedanaverageof12%pertrip,$684peryearandtookanaverageof6tripsperyear. ^[2]
Vice Presidents saved an average of 11% per trip, $651 per year and took an average of 6 trips per year. ^[2]
VicePresidentssavedanaverageof11%pertrip,$651peryearandtookanaverageof6tripsperyear. ^[2]
CXOs saved an average of 9% per trip, $1,081 per year, and took an average of 8 trips per year. ^[2]
CXOssavedanaverageof9%pertrip,$1,081peryear,andtookanaverageof8tripsperyear. ^[2]
26% of Americans will use their rewards points or miles to fund their next vacation. ^[2]
58% of business travelers say they are traveling in the summer of 2021 for work 77% of US adults have stayed in a hotel or resort, 65% have flown and 27% have taken a cruise. ^[2]
51% of business travelers said they traveled for business at least four times a year pre pandemic compared to 31% during the pandemic 34% of business travelers said they haven’t traveled at all since the pandemic started. ^[2]
Millennials are 13% more likely to travel to a destination with cultural or historical significance 20% of all travelers are Millennials, and they take an average 7.4 trips per year. ^[2]
40% of Millennial travelers will take a vacation with their friends in the next year. ^[2]
62% of Millennial parents are traveling with kids under the age of 5. ^[2]
Roughly 35% of Millennial travelers prefer upscale and luxury hotels/resorts 25% of families went on a family vacation that was 1 3 nights in duration. ^[2]
Travelers in the South are more likely to be making plans for a family trip this year (62%) than travelers in the Northeast (35%). ^[2]
68% of family travelers will embark on a summer getaway, while 45% are making plans to travel as a family this spring. ^[2]
80% of families take a vacation during summer. ^[2]
42% of families take a spring break vacation. ^[2]
24% of families have traveled internationally with their children for multiple days. ^[2]
43% of solo travelers travel three or more times in a year. ^[2]
46% of women traveling solo said they travel alone for freedom, independence, and the chance to do what they want, when they want. ^[2]
72% of American women are taking solo vacations. ^[2]
Baby Boomers expect to take 4 5 lesiure trips in 2019 50% of solo travelers have a university or college degree or diploma. ^[2]
96% of people ages 25 34 are likely to travel independently. ^[2]
19% of people ages 2534 have been or are likely to go on a cruise, 9% of ages 35 44 and 41% of ages 65+. ^[2]
54% of people ages 35 44 take vacation for adventure. ^[2]
79% of Americans would consider taking a long distance international trip during winter 58% of Millennials would travel solo and 26% already have. ^[2]
26% of Millennial women have traveled solo before and 27% have not but would consider doing so in the future 49% of millennial’s take last minute vacations. ^[2]
58% of millennials prefer to travel with friends 50% of families who had paid vacation time did not use all of their vacation days in 2016. ^[2]
21% of families have taken their children to an all inclusive resort for vacation, 68% on a family road trip, and 68% on a beach vacation Women book tours and activities 67% of the time. ^[2]
Women are over 10% more likely to take out loans for the sake of taking a vacation Of people who traveled in 2016, 24% were solo travelers, 47% were adults, and 29% were adults with children. ^[2]
28% of low income travelers used a train on their last trip 30% of people ages 55+ take a cruise for their vacation. ^[2]
Travelers with high incomes are more likely to have taken many different types of trips adventure travel (33%), music event (31%), other festival (30%), cruise (27%), and skiing/snowboarding (20%). ^[2]
Low income travelers are more likely to have traveled independently (38%) compared to middle (31%) and high income (31%). ^[2]
35% of solo travelers have post. ^[2]
65% of leisure travelers did not travel internationally in 2020. ^[2]
26% of travelers globally, 30% of US travelers, say they will only travel to destinations that require visitors to be vaccinated before travel. ^[2]
64% of people who plan to travel in 2021, plan to take 2+ domestic trips 60% of people who plan to travel in 2021, plan to take local trips. ^[2]
In the first week of January, nearly 70% of hotel clickers on Tripadvisor were booking domestic trips. ^[2]
Globally, 74% of travelers plan to take at least one domestic trip, and 45% plan at least 2 domestic trips, in 2021. ^[2]
34% of US travelers are planning at least three domestic trips in 2021. ^[2]
56% of Americans have taken a staycation recently . ^[2]
searches for “staycation” have jumped 45% YoY. ^[2]
Top destinations in 2019 were predicted to be The Turkish Riviera, Egypt, The Peloponnese, Matera, Perth, The Scottish Highlands, St Barths, Arles, Valle de Guadalupe and New Orleans. ^[2]
Most popular 2019 destinations for American travelers are Florida (17%), California (11%). ^[2]
(5%), Texas (5%), and Las Vegas (5%). ^[2]
Top 2019 international destinations include Europe (41%), the Caribbean (20%), and Asia and the Middle East (11%). ^[2]
Iceland welcomed 2.2 million foreign travelers in 2017, with 32.9% of arrivals being in the winter months. ^[2]
38% of Millennial travelers are likely to visit a major metropolitan city in the next year. ^[2]
50% of Americans, 89% of Indian people, and 69% of French people have traveled to at least one country of their ancestry. ^[2]
40% of Millennial travelers are likely to visit a beach resort in the next year. ^[2]
Traveling to Mexico has dropped from 22% in 2017 to 9% for 2018 Travel to the United Kingdom has dropped from 15% in 2017 to 6% for 2018. ^[2]
Travel to Canada has dropped from 17% in 2017 to 4% for 2018 7% of millennials, 3% of Gen X and 6% of Baby Boomers expect to travel only to international destinations. ^[2]
42% of Millennials, 51% of Gen X, and 51% of Baby Boomers expect to travel only to domestic destinations 51% of millennials, 46% of Gen X and 43% of Baby Boomers expect to travel to both domestic and international destinations. ^[2]
75% of people travel within the U.S. and farther than a bordering state. ^[2]
39.8% of people travel internationally. ^[2]
39.5% of people travel within their home state. ^[2]
33.1% of people travel to a bordering state. ^[2]
43% of families have traveled to a National Park with their children for family vacations. ^[2]
Road trips represented 22% of vacations taken by American travelers in 2016. ^[2]
53% of traveling families expect to pack up their cars for a road trip this year 57% of global travelers take a beach vacation. ^[2]
56% of global travelers choose a destination to explore city history 52% of global travelers go on vacation to visit family/friends. ^[2]
26% of global travelers go on vacation to attend an event or festival. ^[2]
25% of U.S. destination selectors say they actively research new trips at least once a month. ^[2]
74% of travelers say they will spend more time choosing a destination this year in 2021. ^[2]
(81%)Has always treated me well (80%) Is reliable or dependable (85%). ^[2]
Has good customer service and is responsive to problems (84%) Protects customers’ data, privacy and security (83%). ^[2]
They have a good safety record (83%). ^[2]
They make me feel secure and safe (83%) Consistently delivers on what they promise (82%). ^[2]
Is a good value for the price (82%). ^[2]
Treats customers well , even in tough times (82%). ^[2]
They regularly clean and sanitize (81%). ^[2]
Has always treated me well (80%). ^[2]
(85%)They had a data breach and your personal information was compromised (85%)They are known for not being reliable (84%)They do not regularly clean or sanitize (84%). ^[2]
They mistreat passengers’ luggage or personal possessions (86%). ^[2]
You had a bad experience with them or their customer service (85%). ^[2]
They do not follow clear safety precautions (85%). ^[2]
They had a data breach and your personal information was compromised (85%). ^[2]
They are known for not being reliable (84%). ^[2]
They do not regularly clean or sanitize (84%). ^[2]
35% of millennials say they have lost trust in a travel or hospitality brand and, as a result, will never use that brand again. ^[2]
Business travelers (61%) and wealthier Americans (57%). ^[2]
This is higher than the average among adult travelers (44%). ^[2]
65% of US adults say they would stop purchasing from a travel brand if it did not follow safety precautions, 62% would stop purchasing if a company failed to regularly clean. ^[2]
47% of US adults say they tend to trust travel and hospitality companies by default, only losing trust if the company does something bad. ^[2]
32% of US adults say travel and hospitality companies have to earn their trust. ^[2]
57% of all US adults say trust is a major factor in deciding on travel brands. ^[2]
Trust is even more important to consumers who are members of airline and hotel rewards programs (64%) and business travelers (64%). ^[2]
U.S.residentslogged463.9millionperson‑tripsforbusinesspurposes,with38%formeetingsandevents. ^[2]
37% of Millennials have had their holiday destination influenced by social media and 34% have booked a holiday because of content seen on social media. ^[2]
Leisure travelers ages 18–34 are 2.4x more likely than those ages 35 and over to discover travel destinations via mobile. ^[2]
89% of Millennials plan travel activities based on content posted by their peers online. ^[2]
31% of Millennials said that posting holiday pics online is just as important as the holiday itself, and 29% wouldn’t choose a holiday destination if they were not able to post on social media while there. ^[2]
40% of travelers post activity/attraction reviews on social media after returning home. ^[2]
42% of Millennials stress about taking the perfect photo for social media during vacation. ^[2]
In 2017, historical and heritage tours jumped 125% in popularity, sunset cruises increased 86% and private day tours increased 79%. ^[2]
Regarding traveler spend, food experiences grew most at 61%. ^[2]
35% of travelers take vacations to try local delicacies. ^[2]
35%oftravelerstakevacationstotrylocaldelicacies. ^[2]
59% of solo travelers said the reason they travel alone is because they want to see more of the world and they’re not willing to wait for others. ^[2]
59%ofsolotravelerssaidthereasontheytravelaloneisbecausetheywanttoseemoreoftheworldandthey’renotwillingtowaitforothers. ^[2]
45% of solo travelers like the freedom to do what they want when they want while traveling. ^[2]
45%ofsolotravelerslikethefreedomtodowhattheywantwhentheywantwhiletraveling. ^[2]
56% of global travelers agree traveling has taught them invaluable life skills. ^[2]
56%ofglobaltravelersagreetravelinghastaughttheminvaluablelifeskills. ^[2]
34%ofyoungermillennialstraveltofindmoreexcitementinlife34%ofyoungermillennialstraveltofindmoreexcitementinlife. ^[2]
46%offamilieshavetakentheirchildrenontripsforfamilyreunions(NYU). ^[2]
46%offamilieshavetakentheirchildrenontripsforfamilyreunions. ^[2]
95% of family travelers said their priority was keeping their families entertained and happy. ^[2]
95%offamilytravelerssaidtheirprioritywaskeepingtheirfamiliesentertainedandhappy. ^[2]
49% of families said their main priority when they take a family vacation is to visit new places and explore together, 42% to relax and unwind together, and 6% to be active and outdoors together. ^[2]
49%offamiliessaidtheirmainprioritywhentheytakeafamilyvacationistovisitnewplacesandexploretogether,42%torelaxandunwindtogether,and6%tobeactiveandoutdoorstogether. ^[2]
59%ofpre. ^[2]
73%oftravelersuseonlinesourceswhendecidingontheirdestination73%oftravelersuseonlinesourceswhendecidingontheirdestination. ^[2]
77% of families said that “best value/price for our budget” was the most important factor when deciding where to stay on vacation. ^[2]
77%offamiliessaidthat“bestvalue/priceforourbudget”wasthemostimportantfactorwhendecidingwheretostayonvacation. ^[2]
28% of Millennials trust social media about travel providers over magazines, television and Google and TripAdvisor reviews. ^[2]
25%offamilieshadusedatravelagentand75%hadn’tfortheirfamilyvacationsinthepastfiveyears25%offamilieshadusedatravelagentand75%hadn’tfortheirfamilyvacationsinthepastfiveyears. ^[2]
59% of families said travel websites were resources they used for information or inspirations for where to go and what to do, 10% said instagram,. ^[2]
56% of solo travelers said the top factor they look for in a destination is safety. ^[2]
56%ofsolotravelerssaidthetopfactortheylookforinadestinationissafety. ^[2]
More than 40% of business trips in the past year have included a leisure portion added on. ^[2]
64% of Millennials prefer booking on travel websites for hotels, 47% prefer booking through specific hotel, resort and airline websites, and 24% prefer to book through travel agents. ^[2]
64%ofMillennialspreferbookingontravelwebsitesforhotels,47%preferbookingthroughspecifichotel,resortandairlinewebsites,and24%prefertobookthroughtravelagents. ^[2]
79% of travelers who use a smartphone complete a booking after researching on their smartphones. ^[2]
79%oftravelerswhouseasmartphonecompleteabookingafterresearchingontheirsmartphones. ^[2]
65%ofhotelbookingsweremadeonthesamedayasresearchingonasmartphone65%ofhotelbookingsweremadeonthesamedayasresearchingonasmartphone. ^[2]
67% of high income travelers said they would rather spend their vacation money on activities than a nicer hotel room. ^[2]
65% of travelers visited art/history museums, 59% aquariums, 56% science museums, 55% theme parks, and 55% zoos in 2017. ^[2]
65% of travelers visited art/history museums, 59% aquariums, 56% science museums, 55% theme parks, and 55% zoos in 2017. ^[2]
34%ofthosewhotravelwanttovisitaworldfamousthemepark(Booking.com). ^[2]
34% of those who travel want to visit a world famous theme park. ^[2]
54%oftravelersgoshoppingduringtheirsummervacation,49%visithistoricalsights,49%goswimmingordowatersports,46%gotoaparkornationalpark,and46%goonsightseeingtours(StatisticBrain). ^[2]
54%oftravelersgoshoppingduringtheirsummervacation,49%visithistoricalsights,49%goswimmingordowatersports,46%gotoaparkornationalpark,and46%goonsightseeingtours. ^[2]
73%oftravelerswithchildrenhavetakentheirchildrentothemeparksonvacation73%oftravelerswithchildrenhavetakentheirchildrentothemeparksonvacation. ^[2]
21% of travelers who use social media for inspiration when researching trips are looking for info on attractions. ^[2]
Sunset cruise excursions have gone up by 89% in bookings since 2017. ^[2]
Sunsetcruiseexcursionshavegoneupby89%inbookingssince2017. ^[2]
Snorkeling activities have gone up by 64% since last year. ^[2]
Snorkelingactivitieshavegoneupby64%sincelastyear. ^[2]
Sailing trips have gone up by 55% within the last year. ^[2]
Sailingtripshavegoneupby55%withinthelastyear. ^[2]
Since 2017, catamaran cruises have gone up by 51%. ^[2]
Since2017,catamarancruiseshavegoneupby51%. ^[2]
Kayaking and canoeing experiences have gone up by 49% since last year. ^[2]
Kayakingandcanoeingexperienceshavegoneupby49%sincelastyear. ^[2]
33%oftravelerswillvisitaspaorreceivebeautytreatments33%oftravelerswillvisitaspaorreceivebeautytreatments. ^[2]
15% of travelers will attend meditation/mindfulness retreats. ^[2]
15%oftravelerswillattendmeditation/mindfulnessretreats. ^[2]
73%oftravelersaged2534,traveltoseethetopsights73%oftravelersaged25. ^[2]
50% of travelers aged 25 34, go to museums while on vacation. ^[2]
50%oftravelersaged25. ^[2]
Travelactivitiesaccountfor8%ofU.S.travelgrossbookingsandthesegmentcomesinthirdbysizebehindhotelsandflights. ^[2]
35% of travelers have used mobile phones to book a tour or activity while already at a vacation destination. ^[2]
50% of activity bookings are made less than eight days before consumption. ^[2]
85% of consumers use their phones to book travel activities, including restaurant reservations and sightseeing tours. ^[2]
57% of online tour and activity bookings were carried out via mobile in 2018 but 73% of revenue was from desktop. ^[2]
It’s predicted that the overall tours and activities segment will grow to $183 billion. ^[2]
It’spredictedthattheoveralltoursandactivitiessegmentwillgrowto$183billion. ^[2]
In March 2020, international visitations were down 96% compared to March 2019 as a result of pandemic lockdowns on travel. ^[2]
In the year 2020, international travel to the US fell by 76% compared to 2019. ^[2]
Prior to the pandemic, direct travel jobs accounted for 6% of the workforce and total travel supported jobs accounted for 11%. ^[2]
In 2020, direct travel jobs accounted for 35% of jobs lost and total travel supported jobs accounted for 65% of jobs lost. ^[2]
62% of travel and hospitality companies offer email support, 46% have Twitter profiles. ^[2]
Only 12% of travel companies are responsive via both email and social support From the travel and hospitality companies that offer support, 70% of emails and 46% of Twitter direct messages are never answered. ^[2]
Only 11% of travel and hospitality companies show empathy in email responses and 26% don’t show any empathy on social media support. ^[2]
65% of Americans are look forward to traveling again, both internationally and domestically, after COVID 19 restrictions are lifted. ^[2]
56% of those surveyed said they feel comfortable spending just as much on a trip as they would have before COVID. ^[2]
Post COVID travel priorities include hotel safety protocols (76%) close proximity to home (23%) and the number of COVID 19 cases in a destination (63%). ^[2]
Once COID 19 restrictions are lifted, 61% of Americans will plan their first trip to visit family and friends. ^[2]
72% of Americans did not take a 2020 summer vacation due to. ^[2]
A third of Americans (50% of parent with children under 18). ^[2]
36% of working Americans who took no paid time off in the summer of 2020 reported it was because they had nowhere to travel to. ^[2]
Most families own or lease the vehicles they use for road trips, but about 2% rent a car or truck on vacation and spend an average of $1,223. ^[2]
Despite their cultural prominence, only 0.5% of Americans travel via RV Travel website cart abandonment rates are 81.6% which is higher than the overall average of 76.8%. ^[2]
Booking abandonment rates on hotel websites are 78.3%, with the most common reasons around research and price comparison. ^[2]
Only about 10% of Americans buy a plane ticket in a given quarter. ^[2]
66% of bookings were made through supplier websites/mobile apps, and 34% through OTAs. ^[2]
66%ofbookingsweremadethroughsupplierwebsites/mobileapps,and34%throughOTAs90%oftravelersnowhaveappstomaketheirlifeeasier. ^[2]
whenattheirdestinationwithmaps,airlines,weatherandsocialmedia90%oftravelersnowhaveappstomaketheirlifeeasierwhenattheirdestinationwithmaps,airlines,weatherandsocialmedia. ^[2]
55% of global travelers report being more determined to make sustainable travel choices than they were a year ago. ^[2]
55%ofglobaltravelersreportbeingmoredeterminedtomakesustainabletravelchoicesthantheywereayearago73%ofglobaltravelersintendtostayatleastonceinaneco. ^[2]
73%ofglobaltravelersintendtostayatleastonceinaneco. ^[2]
Morethan60%oftravelerswouldconsideranimpulsetripbasedonagoodhotelorflightdeal. ^[2]
Booking.com found that 80% of customers prefer mobile booking to get the information that they need. ^[2]
For those going abroad, 31% have booked their 2019 trips by September of 2018 72% of all mobile bookings made by travelers happened within a 48 hour window prior to booking. ^[2]
38% of all mobile bookings are made on the same day or two days before a trip. ^[2]
53% of all mobile bookings are made within a week of a trip Only 19% of all mobile bookings are made more than a month in advance. ^[2]
32% of solo travelers start planning 6 months before departure. ^[2]
33% of solo travelers start planning 3 months or less before departure. ^[2]
40% of global travelers choose to stay in eco friendly places to help reduce environmental impact, 34% to have a locally relevant experience, and 33% to feel good about an accommodation choice. ^[2]
About 6% of families travel by train, bus or ship on vacation. ^[2]
61% of families stay in a hotel while on vacation with children and 22% stay in a resort. ^[2]
37% of travelers go on road trips on Independence Day, 29% on Memorial Day, and 27% on Labor Day. ^[2]
Airbnb had 80 million bookings by guests in 26% of ages 18 34 used a train during their vacation 88% of travelers have already selected their domestic travel destination for 2019. ^[2]
More Millennial’s than Baby Boomers will use all of their vacation time (77% versus 62%). ^[2]
Millennial’s are more likely to bring work with them on trips than Baby Boomers (78% versus 59%). ^[2]
Millennial’saremorelikelytobringworkwiththemontripsthanBabyBoomers(78%versus59%)82%ofmillennialsconsidertravelreviewsimportant(InternetMarketingInc.). ^[2]
The proportion of mobile bookings increased between 2017 and 2018, from 51.5% to 56.7%. ^[2]
Theproportionofmobilebookingsincreasedbetween2017and2018,from51.5%to56.7%51%ofUStravelerssaidthatoncetheydecidedtogoonatrip,theywouldspendlessthanoneweekresearchingflights(FacebookIQ). ^[2]
51%ofUStravelerssaidthatoncetheydecidedtogoonatrip,theywouldspendlessthanoneweekresearchingflights. ^[2]
54% of family travelers prefer taking a plane for transportation to their destination and 47% prefer cars 60% of family travelers prefer hotels for accommodation, 21% prefer resorts, and 17% prefer to stay with family and friends. ^[2]
48% of experiences are booked once travelers arrive at their destination. ^[2]
48%ofexperiencesarebookedoncetravelersarriveattheirdestination. ^[2]
Online will account for the lion’s share of travel sales at 52%, with mobile sales representing a quarter of all travel bookings. ^[2]
Onlinewillaccountforthelion’sshareoftravelsalesat52%,withmobilesalesrepresentingaquarterofalltravelbookings. ^[2]
74%ofconsumerssayexperiencingthingsintherealworldwasapriorityforthemin2019,withBabyBoomersbeingthemostexperientialandGenZbeinglesssoby15%. ^[2]
43% of global consumers say they prioritize experiences over things, while 78% value real world experiences in 2019. ^[2]
43%ofglobalconsumerssaytheyprioritizeexperiencesoverthings,while78%valuerealworldexperiencesin2019. ^[2]
Where the average employee is taking 17.2 days of vacation, 47% of that time just eight days is used for travel. ^[2]
23% of employees said they used none of their time off to travel. ^[2]
84% of employees say it is important to them they use their time off to travel. ^[2]
48% of Americans don’t use a majority of their vacation time for travel. ^[2]
Mega travelers are happier with how they spend their paid time off compared to homebodies (76% to 48%). ^[2]
57% of mega travelers reported being happy with their job compared to 46% of homebodies. ^[2]
52% of mega travelers reported receiving a promotion in the last two years compared with 44% of Americans who use some or little to none of their time to travel. ^[2]
Employees who used little to none of their vacation time for travel were 5% less likely than those who use all or most of their vacation time for travel to report a raise or bonus in the last three years (81% to 86%). ^[2]
Whether it’s deep discounts or cash back travel rewards of up to 50% on hotel bookings, car rentals, theme park tickets and more, Access has the platform you need to offer your travelers unparalleled worldwide value. ^[2]
Updated November 9, 2021 Bon voyage Rebounding travel will likely support industry revenue growth Travel Agencies in the US industry trends. ^[13]
attach_money Market Size $35bn business Number of Businesses 70,532 poll Average Industry Profit Margin x.x% Purchase this report or a membership to unlock the average company profit margin for this industry. ^[13]
Retailing and reserving travel tickets Retailing and reserving tours Retailing and reserving travel accommodations 00.5% increase 0. ^[13]
$2.4bn Cruise & Travel Agency Franchises in the US Market Size in 2024 59.7% Cruise & Travel Agency Franchises in the US Market Size Growth in 2024 1.1% Cruise & Travel Agency Franchises in the US Annualized Market Size Growth 2017–2024. ^[3]
Three in five travel companies say they offer customer service via chat, 28% are experimenting with or actively using artificial intelligence and about a quarter are experimenting with or using voice search. ^[4]
81% of travel respondents considered it very important for brands to provide personalised experiences to their customers. ^[4]
In addition, 84% of respondents said that their firms were planning to invest more in personalisation capabilities in the next three years. ^[4]
The travel industry has the fourth largest search ad spend out of all the verticals we break out, making up 10.9% of total US search spend. ^[4]
That number is even higher for online travel brands such as OTAs, which allocate 73% of their spend to digital. ^[4]
At least 50% of tourism website visits is coming from mobile and, typically, it accounts for about 60. ^[4]
50% of travel and hospitality companies today are gathering and using real time data; 47% are using automated personalization. ^[4]
53% of travel and hospitality companies personalize email content and 67% use responsive mobile emails. ^[4]
61% of travel and hospitality companies are using automated personalization on the web; 56% on mobile devices. ^[4]
Just 18% of executives at travel and hospitality brands said they believe their company is a digitally mature organization. ^[4]
74% of travelers use social media while traveling. ^[4]
85% of travelers use mobile devices to book travel activities. ^[4]
97% of Millennials share photos on social media while traveling, compared to 60% of all travelers. ^[4]
Travel website cart abandonment rates are higher than the overall average of 76.8%, currently standing at 81.6%. ^[4]
Approximately 75% of travel followers likely will “take action on videos they see, either swiping up , sharing with a friend, visiting a website or downloading an app. ^[4]
52% of Destination Marketing Organizations say that delivering personalized ads and offers in real time is their top challenge. ^[4]
52% of future travelers have liked a Facebook page related to their destination. ^[4]
60% of consumers were influenced by consumer generated content when planning travel, whereas the influence of professional brand images was only 19% in 2019. ^[4]
38% of active Instagrammers head to the app to discover travel photos and videos from influencers, celebrities and brands. ^[4]
( 50% of usergenerated content galleries on DMO websites don’t include a callto. ^[4]
80% of DMO Facebook ads send visitors to their website. ^[4]
84% of millennials and 73% of non millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media updates. ^[4]
37% of millennials have had their holiday destination influenced by social media. ^[4]
34% of millennials have actually booked a holiday because of content seen on social media. ^[4]
28% of millennials trust social media over magazines, television and Google and TripAdvisor reviews. ^[4]
43% of millennials won’t go on holiday without checking in, making sure their followers can see their travels. ^[4]
31% of millennials said that posting holiday pics online is just as important as the holiday itself, and 29% wouldn’t choose a holiday destination if they were not able to post on social media while there. ^[4]
When it comes to destination inspiration, leisure travelers ages 18–34 are 2.4x more likely than those ages 35 and over to discover travel destinations via mobile. ^[4]
( 40% of UK Millenial travelers say they consider how Instagramable a location is when trip planning. ^[4]
Overall, 60 percent of travelers use social media to showcase their vacation photos. ^[4]
This number rises for Millennials—a whopping 90 percent of young travelers share their vacation photos on social media during their trip. ^[4]
Booking abandonment rates on hotel websites are 78.3%. ^[4]
Visitors to hotel websites that include UGC galleries spend 90% more time on those sites, and luxury hotel brands that source more than half of their posts from user generated content receive 2.6 times higher engagement than brands that don’t. ^[4]
48% of people are likely to feature the hotel on social media in exchange for a reward. ^[4]
A socialmedia first branding strategy is used by all hotel segments, from international luxury hotel chains (79%) to hotel groups (73%) to independent hotels (52%). ^[4]
Facebook and Instagram are the top social channels for direct response, but independent properties are almost equally enthusiastic about paid search (36%) as Facebook and Instagram (38%). ^[4]
71% of international luxury hotel chains use YouTube for advertising. ^[4]
72% of international luxury hotel chains expecting to invest in digital advertising this year, followed by international mid tier chains (69%), hotel groups (65%), and independent properties (53%). ^[4]
Over a third (37%). ^[4]
In Facebook ads, almost half (49%). ^[4]
The next most popular option is to promote special sales and deals, which cover 40% of Facebook CTAs for the hospitality sector. ^[4]
Almost half of all respondents indicate they plan to increase their digital ad spend on Facebook and Instagram specifically (ranging from 62% of international mid tier chains to 45% of inns). ^[4]
Facebook was deemed most effective for targeting new audiences for inns (35%), hotel groups (32%). ^[4]
Twenty nine percent of independent properties felt Facebook excelled most at driving reach and brand awareness; notably, 25% of international luxury hotel chains also identified this as Facebook’s top strength. ^[4]
A substantial number of hotel groups (24%), inns (24%), and international mid tier chains (21%). ^[4]
International luxury (35%) and mid tier (29%). ^[4]
Hotel groups and inns both saw almost equal value in Instagram’s use to target new audiences (23% and 17%, respectively) and to personalize messages and direct offers (22% and 17%). ^[4]
Independent most often use Instagram to drive reach and brand awareness (19%). ^[4]
55% of tour and activity suppliers do not have a third party reservation system, and of those who don’t, 67% use email or calendar to manage their bookings. ^[4]
Online tour & attraction gross bookings will more than double from 2015 to 2020, growing from 11% in 2016 to 21% in 2020. ^[4]
GetYourGuide mobile transactions represented 40 percent of the 6 million tickets it sold in 2017; they forecast a majority of its bookings will take place on mobile soon. ^[4]
In the second quarter of 2018, TripAdvisor’s non hotel revenue accounted for about 27 percent of the company’s overall business, with tours and activities holding the fastest growth rate among its various products. ^[4]
The activity/tour/experience segment will grow to $183 billion by 2020, and accounts for 10% of global travel revenue. ^[4]
Travelers looking for tours and activities online are aged between 25 and 44 years old, slightly more likely to be female. ^[4]
While 51% of Facebook ads for tour operators drive traffic to the website, a large percentage registered as “Other,” which includes downloads for guides and destination. ^[4]
Travelers who book their activities ahead of their trip spend 81% more on transportation than those who wait to book their destination. ^[4]
57% of online tour and activity bookings were carried out via mobile in 2018 but 73% of revenue was from desktop. ^[4]
38% of tour and activity bookings happen up to two days before the day of the activity. ^[4]
Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination. ^[4]
35 percent of travelers have used mobile phones to book a tour or activity while already in destination for a vacation, with TripAdvisor dominating with just over half of the bookings. ^[4]
Only about 13% of online tours and activities bookings happen with realtime connectivity, according to Trekksoft, largely because much still depends on day of schedules of tour guides and that of attractions. ^[4]
Almost half (48%). ^[4]
In fact, 67% of high income travelers said they would rather spend their money on activities than a nicer hotel room. ^[4]
Guides and operators added 30,000 new experiences to TripAdvisor last year, increasing the number of available experiences, tours, and attractions by 50%. ^[4]
Historical and heritage tours jumped 125 percent in popularity in 2017 for global travelers, while sunset cruises increased 86 percent and private day tours were up 79 percent. ^[4]
Food experiences, though, were the fastest growing category in terms of traveler spend; spending was up 61 percent in 2017, with travelers from Canada, the UK, and Australia leading the way. ^[4]
42% of British travellers are looking for more action packed trips and rely on social media influencers for inspiration. ^[4]
89% of millennials plan travel activities based on content posted by their peers online. ^[4]
21% of travelers who use social media for inspiration when researching trips are looking for info on attractions. ^[4]
40% of travelers post activity/attraction reviews on social media after returning home. ^[4]
50% of activity bookings are made less than eight days before consumption. ^[4]
With over 70% of consumers finalizing flight purchases online, this is a no. ^[4]
In 2016, social media teams with less than five people were found in over 60% of the airlines; in 2019, this number is just over 30%. ^[4]
The key reasons for the budget increase were advertising spend (40%) and the acquisition of new tools (34%). ^[4]
Customer service teams are now involved in the social media efforts of 44% of airlines, up from 26% last year. ^[4]
Of the digital ad spend of an travel segment, airlines allocated the most amount of spend (12%). ^[4]
Over 70% of consumers research and finalize flight purchases online. ^[4]
$47.9bn Travel Agencies in the US Market Size in 2024 38.3% Travel Agencies in the US Market Size Growth in 2024 0.5% Travel Agencies in the US Annualized Market Size Growth 2017–2024. ^[5]
“73% of global travellers intending to stay at least once in an eco friendly or green accommodation when looking at the year ahead.”. ^[8]
“Additionally, 70% of global travellers say they would be more likely to book an accommodation knowing it was eco friendly, whether they were looking for a sustainable stay or not.”. ^[8]
51% of US travellers said that once they decided to go on a trip, they would spend less than one week conducting research. ^[8]
Bookings made through agents, affiliates and local tourist offices also increased from 17.5% to 24.3% in the same time frame. ^[8]
We’ll talk more about in destination bookings further in our tours & activity insights chapter, but it’s worth mentioning that “near me” searches on Google Maps grew 150% over the past year showing that locals and travellers alike are using the search engine. ^[8]
“Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.”. ^[8]
52% of surveyors selected their mode of transport by the fatest option, and 34% selected based on the lowest cost. ^[8]
“Over half (56%). ^[8]
Dublin Airport claimed of it’s 31.5m estimated passengers in 2018, 57% were solo travellers. ^[8]
Newsroom North American Transborder Freight up 17.3% in 2024. ^[14]
(% share of sectoral total). ^[15]
Together they employed 495 thousand persons, equivalent to 0.4 % of the total workforce in the non financial business economy and 3.7 % of those employed within administrative and support services. ^[15]
Travel agency and related services generated EUR 26.8 billion of value added which was 0.4 % of the non financial business economy total or 6.3 % of the added value for administrative and support services. ^[15]
The wageadjusted labour productivity ratio for EU28 travel agency and related services in 2012 was 170.0 %, considerably higher than the non financial business economy average (142.7 %) or the administrative and support services average (137.0 %). ^[15]
It accounted for 91.3 % of sectoral value added in 2012 and for 86.1 % of sectoral employment; the residual shares being attributed to other reservation services and related activities. ^[15]
The relative importance of travel agency and related services in terms of their contribution to non financial business economy value added was highest in Malta, attaining a 1.6 % share in 2012. ^[15]
At the other end of the range, there were three Member States where less than 0.2 % of non financial business economy value added was generated within the travel agency and related services sector —. ^[15]
Nonmember countries presented in Table 4a, Switzerland and Norway were also rather unspecialised, as their travel agency and related services sectors generated 0.3 % and 0.2 % of their respective non financial business economy value added. ^[15]
There were as many as 96.3 thousand persons employed within travel agency and related services in the United Kingdom in 2012 . ^[15]
Germany had the second largest workforce (18.1 % of the EU28 total), while Spain (10.9 %). ^[15]
recorded wage adjusted labour productivity ratios that were over 170 %, as did Romania and Bulgaria. ^[15]
The highest wage adjusted labour productivity ratio was recorded for the United Kingdom (287.1 %). ^[15]
Slovakia and the Netherlands also recorded relatively high wage adjusted labour productivity ratios for travel agency and related services, at 282.6 % and 266.4 % in 2012. ^[15]
At the other end of the range, the lowest ratios — falling below 100 % — were recorded in France and Italy, showing that, on average, the value added generated per person employed did not cover personnel costs per employee. ^[15]
Operating profitability, measured by gross operating rate, reached a peak of 17.4 % in the Netherlands and 16.5 % in Cyprus. ^[15]
By contrast, the gross operating rate for travel agency and related services fell to less than 2.0 % in Portugal and France (where the lowest rate was recorded, 0.4 %). ^[15]
Together they generated EUR 9.3 billion of added value, equivalent to 34.8 % of the sectoral total. ^[15]
In value added terms, large enterprises accounted for more than two thirds of the activity within this sector in the Netherlands (68.0 %) and for almost half in Germany (49.9 %) and Belgium (45.4 %). ^[15]
Almost half (47.5 %). ^[15]
; this was considerably above the next highest share (34.9 %). ^[15]

I know you want to use Travel Agency Software, thus we made this list of best Travel Agency Software. We also wrote about how to learn Travel Agency Software and how to install Travel Agency Software. Recently we wrote how to uninstall Travel Agency Software for newbie users. Don’t forgot to check latest Travel Agency statistics of 2024.

Reference

condorferries – https://www.condorferries.co.uk/travel-agency-statistics.
stratosjets – https://www.stratosjets.com/blog/online-travel-statistics/.
accessdevelopment – https://blog.accessdevelopment.com/tourism-and-travel-statistics-the-ultimate-collection.
ibisworld – https://www.ibisworld.com/industry-statistics/market-size/cruise-travel-agency-franchises-united-states/.
crowdriff – https://crowdriff.com/resources/blog/travel-statistics.
ibisworld – https://www.ibisworld.com/industry-statistics/market-size/travel-agencies-united-states/.
ibisworld – https://www.ibisworld.com/global/market-size/global-travel-agency-services/.
iata – https://www.iata.org/en/services/statistics/.
trekksoft – https://www.trekksoft.com/en/blog/65-travel-tourism-statistics-for-2019.
statista – https://www.statista.com/topics/1859/travel-agencies/.
bls – https://www.bls.gov/oes/current/oes413041.htm.
travelagentcentral – https://www.travelagentcentral.com/your-business/stats-44-travelers-more-likely-to-use-travel-advisor-after-pandemic.
zippia – https://www.zippia.com/travel-agent-jobs/demographics/.
ibisworld – https://www.ibisworld.com/united-states/market-research-reports/travel-agencies-industry/.
bts – https://www.bts.gov/.
europa – https://ec.europa.eu/eurostat/statistics-explained/index.php/Archive:Travel_agency_and_tour_operator_statistics_-_NACE_Rev._2.

How Useful is Travel Agency

One of the major benefits of using a travel agency is the personalized service that they provide. Travel agents have expertise in destinations, unique experiences, and insider knowledge that can help take your trip to the next level. They can tailor your itinerary to your specific preferences and needs, ensuring that you have a truly memorable and stress-free vacation. This personalized service is something that online booking platforms simply cannot replicate.

Another major advantage of using a travel agency is the convenience that they offer. Planning a trip can be a time-consuming and overwhelming process, especially for those who are not experienced travelers. Travel agencies can handle all the details of your trip, from booking flights and accommodations to arranging tours and activities. This can save you time and hassle, allowing you to focus on enjoying your vacation and making lasting memories.

Additionally, travel agencies can often provide exclusive deals and discounts that may not be available through online booking platforms. Their strong relationships with airlines, hotels, and tour operators allow them to offer competitive pricing and special promotions to their clients. This can help you save money on your trip and make the most of your travel budget.

For those who value peace of mind when planning a trip, using a travel agency can offer reassurance and security. In the event of any issues or emergencies during your trip, a travel agent can provide assistance and support, helping to resolve any problems that may arise. This level of personalized service and care can be invaluable, especially when traveling to unfamiliar destinations or countries.

While online booking platforms may offer convenience and flexibility, there is something to be said for the personal touch and expertise that travel agencies provide. In a world where technology seems to dominate every aspect of our lives, the human connection and guidance that travel agents offer can be a refreshing and invaluable resource for travelers.

So, how useful is a travel agency in today’s digital age? The answer ultimately depends on your individual preferences and travel style. While online booking platforms may offer speed and convenience, travel agencies provide a level of expertise, personalized service, and peace of mind that cannot be replicated. For those who value a stress-free and memorable travel experience, using a travel agency can be a valuable and worthwhile investment.

In Conclusion

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Travel Agency Statistics 2024 – Everything You Need to Know