Video Email Statistics 2024 - Everything You Need to Know

Are you looking to add Video Email to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Video Email statistics of 2024.

My team and I scanned the entire web and collected all the most useful Video Email stats on this page. You don’t need to check any other resource on the web for any Video Email statistics. All are here only 🙂

How much of an impact will Video Email have on your day-to-day? or the day-to-day of your business? Should you invest in Video Email? We will answer all your Video Email related questions here.

Please read the page carefully and don’t miss any word. 🙂

On this page, you’ll learn about the following:

Best Video Email Statistics

Best Video Email Statistics

☰ Use “CTRL+F” to quickly find statistics. There are total 547 Video Email Statistics on this page 🙂

Video Email Usage Statistics

Infographics have had the biggest increase in usage among B2B marketers in the last four years now at 67%. ^[0]

Video Email Market Statistics

Almost 90% of online marketing professionals use video in their marketing campaigns. ^[1]
Almost 25% of digital marketers have previously used an interactive video. ^[1]
Nearly 75% of B2B marketers believe that video has a positive impact on their ROI. ^[1]
According to 51% of digital marketers, video content has the highest ROI of all marketing channels. ^[1]
Video marketing can lead to an average brand awareness increase of 54%. ^[1]
Video marketing can grow revenue by almost 50% faster than marketing without video content. ^[1]
It’s estimated that people will spend more time daily watching videos in upcoming years, and 83% of marketers will begin to implement video into their digital marketing strategy. ^[2]
51% of marketing professionals worldwide name video as the type of content with the best ROI. ^[3]
87% of online marketers use video content. ^[3]
Themostpopularvideotypesmadebymarketersin2021includeexplainervideos,presentationvideos(49%),testimonialvideos(48%),andsalesvideosandvideoads(42%each). ^[3]
Twitter video marketing statistics 82% of Twitter users watch video content on Twitter of Twitter video views happen on a mobile device. ^[3]
More video marketing statistics 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. ^[3]
93% of sellers, marketers and customer experience reps report that video converts the same or better than any other content form. ^[4]
76% of sales professionals believe that accessing video viewing data to help qualify leads, engage prospects, and influence deals are important, compared to 67% of marketers. ^[4]
92% of marketers who use video say that it’s an important part of their marketing strategy. ^[4]
According to 88% of marketers, video marketing provides them with positive ROI. ^[4]
86% of businesses use video as a marketing tool. ^[4]
A huge proportion of marketers (92%). ^[4]
79% of non video marketers say they expect to start using video as a marketing tool in 2024 (10% more than last year.). ^[4]
65% of marketers and nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. ^[4]
60% say leads/clicks are the main determining factor of video marketing success. ^[4]
87% of marketers say video has helped them increase traffic. ^[4]
64% of B2B marketers increased their use of audio or visual content in 2019 over their previous commitment. ^[4]
More than 99% of current video marketers will continue using video in 2021, and 96% plan to increase or maintain their spending. ^[4]
57% of marketers now use live video within their strategies. ^[4]
Usage held steady at 62% from last year (after a rise from 46% in 2019). ^[4]
Over a third (34%). ^[4]
91% of webinar marketers say webinars have been a success, making it the most effective video marketing channel. ^[4]
91% of marketers are satisfied with the ROI of video marketing on social media. ^[4]
54% of marketers say that video is the most valuable content type for achieving social media marketing goals. ^[4]
77% of marketers have posted a video on IGTV. ^[4]
68% of video marketers plan to include LinkedIn in their 2024 video marketing strategy (+5% from last year). ^[4]
For the eighth consecutive year, YouTube remains the most widely used platform for video marketers – with 86% of video marketers having used it this year. ^[4]
33% of video marketers plan to include TikTok in their 2024 video marketing strategy. ^[4]
86% of businesses use video as a marketing tool — up from 63% over the last three years. ^[5]
87% of video marketers are satisfied with the ROI of their video marketing efforts on social media whereas 93% of marketers who use video say that it’s an important part of their marketing strategy . ^[5]
Video marketers get 66% more qualified leads per year. ^[5]
17% of companies use live video as a part of their social marketing strategy . ^[5]
YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%] . ^[5]
50% of marketers creating online video content for YouTube . ^[5]
38% of marketers post video content on LinkedIn and. ^[5]
12% of marketers use Snapchat as a channel and 50% claim success from using this platform . ^[5]
54% of people want to see more video content from marketers . ^[5]
63% of social media marketers believe that live video will become more important in the coming year . ^[5]
89% of video marketers say video gives them a good ROI,. ^[5]
83% of video marketers say video helps them with , and 87% of video marketers say video has lead generation 8. ^[5]
80% of video marketers say video has directly helped increase sales and 95% of video marketers plan to increase or maintain video spend in 2020 . ^[5]
71% of B2B marketers and 66% of B2C marketers use video marketing. ^[5]
(Wyzowl 12. 80% of marketers create videos that are 3 minutes or less. ^[5]
On average, marketers increase digital video budgets by 25% year on year . ^[5]
41% of video marketers use webinar a channel – 83% claim success and 37% plan to keep using it as a part of their marketing strategy . ^[5]
74% of video marketers claim success with using 360 degree videos . ^[5]
66% of marketers planned to use video as a part of their marketing strategy in 2020. ^[5]
Video marketers get 66% more qualified leads per year . ^[5]
48% of marketers who used video in their strategy for the first time said they started because they found it easier to convince others of its value through video. ^[5]
18% of marketers that started using video as a part of their marketing strategy in 2019 did so because they felt clearer about the ROI on video. ^[5]
The percentage of marketers who say video is an important part of their strategy increased from 82% in 2017, 85% in 2018, and 91% in 2019 to 92% in 2020. ^[5]
The most common videos created by marketers are explainer videos [72%], presentation videos [49%], testimonial videos [48%], sales video [42%], and video ads [42%]. ^[5]
46% of marketers who started using video in their marketing strategy did so because they believe that video is becoming more affordable and 46% of them also believe that it is easier to create videos in. ^[5]
43% of marketers say that video marketing has reduced the number of support calls they received, an increase since 2015 at 30% . ^[5]
13% of marketers who don’t use video as a part of their strategy is because they lack the time, 20% marketers say it is too expensive, and 17% marketers don’t know where to start. ^[5]
93% of marketers who use video said that it is an important part of their strategy which is an increase from 92% in 2o2o and 91% in 2019. ^[5]
91% of marketers feel that the pandemic has made video important for businesses and brands. ^[5]
60% of video marketers say that they expect their 2024 to be affected. ^[5]
70% of these video marketers say that they are expecting an increase in their budget whereas 30% say that it will be cut short . ^[5]
96% of video marketers plan to maintain or increase their spends on video in 2024. ^[5]
69% of marketers who haven’t used video as a part of their content strategy plan to incorporate it in 2024 . ^[5]
In 2018, over half (57%). ^[6]
Only 17% of marketers use landing page A/B tests to improve conversion rates. ^[7]
64% of SEO marketers call mobile optimization an effective investment. ^[7]
Companies who utilized video marketing grew 49% faster in revenue than those who didn’t last year. ^[8]
84% of consumers reported buying a product after watching video marketing for it. ^[8]
88% of marketers working in the B2B segment think that high quality content creation contributes to the better image of their company – and 65% of executives switch to the website of a company after viewing a YouTube video from it. ^[8]
71% ofB2B marketers use video in their strategies, and 73% of them report a positive impact on return on investment. ^[8]
Businesses that use video marketing reported a 76% increase in traffic. ^[8]
When video marketing is used in an email, it leads to a substantial 200300% increase in click. ^[8]
Users tend to remember 95% of the marketing message from the video – compared with 10% if they read the text. ^[8]
A reported 25% of consumers lose interest in a company or brand if there isn’t any video marketing. ^[8]
87% of online marketers use video content. ^[8]
Marketing lead costs drop by 19% for business who use online video marketing. ^[8]
84% of marketers use Facebook as their primary advertising platform. ^[8]
When it comes to Instagram, 41% of marketers have used marketing video. ^[8]
Most marketers (80%). ^[8]
Here are a few video marketing statistics from 2018 that you should keep in mind 54% of people want to see more video content from marketers. ^[9]
What Video Marketers Should Know in 2024, According to Wyzowl Research Download for Later Subscribe to HubSpot’s marketing blog. ^[9]
In their 2020 report, Wyzowl found 89% of video marketers say video gives them a good ROI. ^[10]
83% of video marketers say video helps them withlead generation. ^[10]
87% of video marketers say video hasincreased trafficto their website. ^[10]
80% of video marketers say video has directly helped increase sales. ^[10]
95% of video marketers plan to increase or maintain video spend in 2020. ^[10]
Social Video Forecast also suggests that 91% of marketers are satisfied with the ROI of video marketing on social media. ^[10]
Tiger Fitness says video marketing helped them achieve a 60% returning customer rate, which is three times the norm for their industry. ^[10]
Wyzowl says 85% of businesses use video as a marketing tool. ^[10]
According to Animoto, that number is even higher with 96% of marketers having placed ad spend on video. ^[10]
Both its B2B and B2C research for 2020 show that 71% of B2B marketers use video marketing. ^[10]
66% of B2C marketers use video marketing. ^[10]
Research conducted by BreadNBeyond shows that 81% of businesses use video in their marketing strategy. ^[10]
And Social Media Examiner’s Social Media Marketing Industry Report shows that 57% of marketers used live video in 2019!. ^[10]
According to Social Media Examiner, 80% of marketers are creating videos that are 3 minutes or less. ^[10]
According to IAB, ad spend in digital video continues to increase with marketers increasing the digital video budgets by 25% year over year. ^[10]
83% of marketers claimed that they would increasingly rely on video as a strategy, if it weren’t for barriers such as budget, time, and resources. ^[11]
Video has been said to directly increase sales by 80% of video marketers. ^[11]
Video has been attributed to aiding in generating leads by 83% of video marketers. ^[11]
Positive ROI was reportedly a result of utilizing video with 88% of video marketers. ^[11]
The average clickthrough rate for nonprofit email marketing is 2.79%, according to the American Marketing Association. ^[11]
Using videos embedded in email, marketers can outperform the industry average by 640%. ^[11]
Through using video email marketing, businesses can see a 190% increase in revenue. ^[11]
More than 20% of marketing emails never make it to a subscriber’s inbox. ^[12]
Worse still, our own email marketing benchmark report found that only 20% of email campaigns are optimized for mobile devices. ^[12]
Research from Pinpointe marketing found that by using a specific personal name, rather than a general email address or company name, you can increase open rates by as much as 35%!. ^[12]
Which is why it’s surprising to find that that our own B2B email marketing research found that 89% of email marketing campaigns are sent from a company name. ^[12]
The sad part is that 89% of marketers do not segment their email list. ^[12]
85% of marketers are using YouTube, making it the most widely used platform for video. ^[13]
another 24% on Instagram 1 in 5 videos on Facebook is now a live broadcast . ^[13]
Facebook isn’t too far behind at 76% 73% of marketers are creating at least 2 videos per month as part of their social media marketing strategy. ^[13]
Adding a video to a landing page can boost conversion rates by up to 80% 88% of marketers claim that video has produced a good ROI Including the word “video” in the subject line of an email can boost open rates by up to 19%. ^[13]
83% of marketers generate leads through video marketing Including a video on an eCommerce page can increase the average order value by at least 50%. ^[13]
84% of marketers rate video creation as an important skill when they’re hiring for new marketing positions. ^[13]
87% of marketers report that using video as part of their marketing strategy has helped increase website traffic. ^[13]
70% of companies invest in content marketing, which could include visual marketing strategies. ^[0]
One fourth of marketers are investing in content marketing related to product promotions while just over 20% of investing in branded storytelling specifically. ^[0]
Design and visual content is the biggest challenge for 23.7% of content marketers. ^[0]
49% of marketers rate visual marketing as Very Important to their marketing strategy, and 22% consider it Important, and 19% say that their strategy is nothing without visual content. ^[0]
49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram. ^[0]
40% of marketers predict that between 51% and 80% of businesses will heavily rely on visual content into 2021. ^[0]
57% of marketers used live video in 2019. ^[0]
Infographics have had the biggest increase in usage among B2B marketers in the last four years now at 67%. ^[0]
43% of B2C marketers say pre produced video is the most successful type of content for marketing purposes. ^[14]

Video Email Software Statistics

64% of B2B tech buyers expect to spend more on web conferencing software in 2021. ^[4]

Video Email Adoption Statistics

For the third consecutive year, TikTok adoption increased by 10%, this year reaching 30% (compared to 10% in 2019, and 20% in 2020.). ^[4]

Video Email Latest Statistics

Marketers can see 66% more solid leads every year when they use video. ^[1]
A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. ^[1]
The word “video” in an email subject line can increase open rates by 6%.SuperOffice). ^[1]
People view more than 50% of their videos on mobile devices. ^[1]
Video can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.Campaign Monitor). ^[1]
An annoying voiceover can cause up to 75% of consumers to leave a purchase behind. ^[1]
Over 90% of people who watch videos on their smartphones share them with their network. ^[1]
Product videos in ecommerce stores can increase purchases by up to 144%.Backlinko). ^[1]
Video content in emails can improve click through rates by up to 300%. ^[1]
Adding video content to emails can potentially reduce opt. ^[1]
Video content on a landing page can improve conversion rates by more than 80%. ^[1]
Video length is critical 33% of customers will stop watching after 30 seconds, 45% of them by one minute, and 60% of them by two minutes. ^[1]
Over 50% of people prefer to watch content online as opposed to TV.SmallBizGenius). ^[1]
Click through rates on the initial email in a campaign can increase by 96% if it contains a video. ^[1]
Almost 100% of businesses believe that informational videos help increase customer understanding of new products or services. ^[1]
Before taking a trip to a store, almost 50% of online shoppers look for videos about products and services they might be looking for. ^[1]
Customers can retain up to 95% of the content in a video, but only 10% of it when reading it. ^[1]
In fact, including a video in an email can lead to open rate increases of up to 13% Videos are engaging, entertaining, and allow you to quickly and effectively communicate with your audience. ^[15]
Take a moment to consider these statistics An email including a video can increase your email click through rate by up to 300%. ^[15]
An email including a video can reduce your unsubscribe rate by 75% Emails including a video have been found to have a higher click through rate than those without. ^[15]
Remarkably, studies have found that just including the word “video” is enough to increase email open rates by a whopping 7% to 13%. ^[15]
In fact, 90% of customers say that video helps them make purchase decisions and are more likely to buy a product after watching a video. ^[2]
Videos have the potential to Increase open rates by 19%. ^[2]
Optimize the subject line open rate by 272% when “email” is included. ^[2]
Videos that are shared on social media 1200% more than images or text –. ^[2]
Statista Eighty two percent of all internet traffic will come from videos by 2020 –Cisco Six out of 10 people prefer watching online videos instead of TV –Social Media. ^[2]
Millennials are 1.35 times more likely to watch videos on mobile devices –. ^[2]
when they watch it in a video compared to 10% when reading it in text. ^[3]
Consumers who end up on an ecommerce site through a user generated video are 184% more likely to purchase, and spend 45% more. ^[3]
Marketers who use video grow revenue 49% faster than non. ^[3]
of ad time on YouTube mobile gets viewer attention, compared to 45% of TV ad time. ^[3]
The average engagement rate for Facebook video posts is (compared to the 0.15% overall engagement rate). ^[3]
Only 25% of businesses use Facebook Live weekly. ^[3]
Video drives a 157% increase in organic traffic Videos up to 2 minutes long get the most engagement. ^[3]
85% of Facebook videos are watched without sound Video on a landing page can increase conversions by 80% or more. ^[3]
The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video. ^[3]
Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. ^[3]
Using the word “video” in the subject line increases open rates by , CTR by 65%, and cuts the number of unsubscribes by 26%. ^[3]
After all, 45% of recipients say that they “like brands that do not take themselves too seriously”, so don’t be afraid to break out of the old standards. ^[16]
71% of sales pros agree that video email outperforms text. ^[4]
The use of video in sales and customer conversations was reported by 59% of teams, outranking the distribution of business video on YouTube for the first time ever. ^[4]
People are 13% more likely to remember details from video emails over text emails. ^[4]
Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals. ^[4]
Using video for sales outreach has increased response rates for more than 70% of sales reps. ^[4]
58% of viewers watch a business related video all the way through if it’s less than 60 seconds. ^[4]
Of the sellers who use custom recorded videos, 70% say that video emails produce more opens, clicks, and responses than text emails. ^[4]
46% of people remember details from a text email, but 59% of people remember details from a video within an email. ^[4]
Many financial services professionals feel like they have gotten to know clients or customers (66%), vendors and partners (50%), and leadership (42%). ^[4]
Globally, 61% of buyers say they can get as much value from meeting suppliers over video conference as they can from in. ^[4]
Close rates have increased for over 50% of sales pros who leverage video as part of their deal cycle. ^[4]
The average product demo synchronous video call lasts 29 minutes and takes 79% of the meeting. ^[4]
Deals that are closed/won used video 18.5% more than deals that are closed/lost. ^[4]
Deals that are closed/won used screen sharing 26.3% more often than deals that are closed/lost. ^[4]
The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019. ^[4]
Adding a video to your proposal can increase close rates by up to 41%. ^[4]
Video drives 56% higher proposal engagement and helps close your deal 26% faster. ^[4]
Nearly 80% of sales teams recognize the importance of integrating their video creation and sharing tools with sales engagement technology. ^[4]
41% of sales teams plan to invest in user generated sales videos in 2024. ^[4]
96% of financial services professionals would give up a percentage of their salary to work from home permanently. ^[4]
76% of sales leaders believe that remotesales interactionsare equally or more effective than traditional in person engagement in prospecting for new customers. ^[4]
64% of those who transitioned to virtual sales this year met or exceeded revenue targets, compared to 50% of the leaders who did not make the transition. ^[4]
63% of sales leaders say virtual meetings are equally or more effective than in. ^[4]
30% of the underperforming sales organizations now have an FY21 business goal to enable their reps to sell remotely–for the long term. ^[4]
Usergenerated or user recorded video increased by 129% in 2020. ^[4]
Only 32% of sales pros report that a virtual sales process requires more meetings to close deals. ^[4]
80% of respondents indicate their organization saved money by transitioning to a business model that relies on virtual meetings rather than in. ^[4]
Only 1% of financial services professionals report that their organization still relies mostly on in. ^[4]
89% of financial services professionals say that sending video messages to their clients and prospects would be more impactful than text. ^[4]
50% of financial services. ^[4]
81% of financial service professionals indicate that access to technology for virtual selling is the number one must have for their work. ^[4]
62% of sellers now interact with customers over digital channels and do not meet faceto. ^[4]
65% of B2B companies across industry sectors now offer e commerce capabilities, defined as fully executing a sales transaction online. ^[4]
This is up from 53% in early 2021. ^[4]
About 61% of B2B sellers offer products/service via video conference over inperson selling, an increase from around 42% pre. ^[4]
13% of B2B companies’ revenue is driven by video conferences. ^[4]
When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now. ^[4]
91% of organizations are maintaining or increasing video content production budgets. ^[4]
The percentage of companies that create more than 51 videos each year has increased by 261% over the past two years. ^[4]
Overall business video creation increased by 135% last year. ^[4]
60% of all business videos created in 2020 were user generated or user recorded, while 40% were created or produced in more traditional ways. ^[4]
Approximately 75% of video content created by companies under 200 employees is usergenerated or user. ^[4]
Enterprise organizations are evenly split between internal (34%), external (36%), or a combination of both (30%). ^[4]
Small and Medium sized organizations (both at 57%). ^[4]
42% mostly use live action videos, 33% primarily use animated videos and 16% mainly use screen recorded videos. ^[4]
On average, most people 40% spend $0 500 on a typical video, with the overwhelming majority 97% spending less than $10,000. ^[4]
Sign Up Free 59.9% indicated that a video being too long would strongly deter them from watching. ^[4]
They shared that 47% of value in a video is delivered in the first 3 seconds. ^[4]
The majority of videos (60%). ^[4]
Only 3% of business videos are 10 to 20 minutes long. ^[4]
Longer form video content grew 66% in 2020. ^[4]
Minutes watched increased 85% in 2020. ^[4]
The number of videos in the 30–60 minute category grew 140% compared to 2019. ^[4]
In 2019, the average global viewer spent six hours and 48 minutes per week watching videos, a 59% increase since 2016. ^[4]
88% of people would like to see more video from brands. ^[4]
An increase of 3% from last year. ^[4]
The average viewer retention rate for videos across the board is 45%. ^[4]
58% of viewers watch a business related video to the end if it’s under 60 seconds. ^[4]
Only 24% of viewers finish a video if it’s longer than 20 minutes. ^[4]
Editing longerform content like on demand webinars to under 20 minutes in length can increase viewer retention by 44%. ^[4]
84% of consumers said watching a brand’s video convinced them to make a purchase or subscribe to a service. ^[4]
What is the Average Engagement for Different Lengths of Video Brands that use advanced video metrics are over 2x more likely to report satisfaction with video, compared to those who don’t use any measures of content effectiveness. ^[4]
73% of companies report they are using some form of video analytics to track video content effectiveness. ^[4]
Those that use intermediate or advanced analytics typically offered by enterprise video platforms are much more likely to report the return they’re getting from video. ^[4]
51.7% of global internet users aged 16 to 64 say that watching videos, TV shows and movies is their primary reason for using the internet. ^[4]
72% percent of households with wireless internet now stream video on their connected TV screens. ^[4]
Between 2013 and 2018, video consumption online has increased at an average of 32% per year. ^[4]
Roughly 71% of Gen Z teens use mobile devices to watch videos, while 51% use mobile for social media surfing. ^[4]
People are 1.5 times more likely to turn to mobile phones to watch a video. ^[4]
People are 1.5x more likely to watch video daily on a smartphone than on a computer. ^[4]
A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. ^[4]
Using the word “Video” in a subject line can increase open rates by 6%. ^[4]
Video content in emails can improve click through rates by up to 300%. ^[4]
Adding video content to emails can potentially reduce opt. ^[4]
Converting blogs into videos can provide you with a new source for driving traffic, as videos can boost your organic traffic by 157%. ^[4]
By 2024, video traffic will amount to 82% of all online consumer traffic, providing SEO experts with an opportunity to gain lots of traffic. ^[4]
78% of businesses say they received more traffic after implementing videos in their content strategies. ^[4]
69% of businesses got more leads with video content, while 54% boosted sales. ^[4]
When asked how they’d most like to learn about a product or service, 73% said they’d prefer to watch a short video. ^[4]
This compares to 11% who’d rather read a text based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 3% who’d like a sales call or demo. ^[4]
70% of businesses say they are creating more videos now compared to the same time last year. ^[4]
In 2021, there was a 40.5% yearover year increase in the use of proposal videos. ^[4]
This is up from a 31% YOY increase in 2020. ^[4]
Video content is quickly growing in popularity — 46% of buyers prefer video outreach, especially in the absence of faceto. ^[4]
53% of virtual event consumers said they plan to attend both virtual and inperson events in the future—even when it is safe to gather in. ^[4]
25% of people watch webinars from their mobile device. ^[4]
While just over half of the events lost audience in the transition, 46% gained attendees as a result. ^[4]
50% of attendees at virtual events in 2020 were neutral on their experience, more or less getting what they expected. ^[4]
56% of webinar hosts said that they used both live and on. ^[4]
Instagram is the second most popular option, with 13% creating live videos on the platform. ^[4]
93% of businesses landed a new customer because of a video on social media. ^[4]
Social media videos make up 68% of the most commonly created types of videos. ^[4]
There are over half a billion more people using social media worldwide than at the same time last year, indicating an almost 14% yearover. ^[4]
93% of companie have acquired new cutomervia ocial media video. ^[4]
64% of businesses said that in the last 12 months, a video on Facebook resulted in a new client. ^[4]
26.4% of the platform’s user base is made up of millennials. ^[4]
That said, over one third (36%). ^[4]
Facebook video is the most popular type of video content on the platform (51% of users), slightly less than Facebook Live and Watch combined (57%). ^[4]
In a 2019 study, 46% of social media users watched videos on Facebook. ^[4]
WordStream, 2024) Usage of Instagram grew to 72% from 60% last year, with an effectiveness rating of 85% up from last year’s 82%. ^[4]
Over 80% of smartphone users watch video with their phone held vertically, so always design your content with this orientation in mind!. ^[4]
In a 2019 study, 51% of social media users watched videos on Instagram. ^[4]
91% of users watch videos on Instagram weekly. ^[4]
Live streams have increased by 158% since February 2020. ^[4]
According to LinkedIn, video content generates 20 times more shares than other types of content on its platform. ^[4]
For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates. ^[4]
More than 2 billion video views happen every day on Twitter, which is 67% yearover. ^[4]
Promoted Tweets with videos save more than 50% on costper. ^[4]
Snapchat had a big jump in perceived effectiveness increasing from 1% to 13% – a mind bending increase of 1200%. ^[4]
In a 2019 study, 50% of social media users watched videos on Snapchat. ^[4]
YouTube surpassed all other networks with 78% of those surveyed having watched a video on the network in the last 24 hours. ^[4]
There was also a 10% in the effectiveness rating of TikTok, which reached 77%. ^[4]
A 61% increase in mentions year over year during the first half of 2021, converted into new users, making it the first non Facebook app to reach 3 billion global downloads. ^[4]
TikTok’s jump in perceived effectiveness rocketed from 3% last year to 24% this year—a 700% increase. ^[4]
In 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. ^[5]
In fact, as of 2024, an average person is predicted to spend 100 minutes per day watching online videos. ^[5]
By 2024, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. ^[5]
As of 2020, 83.3% of internet users in the US accessed digital video content . ^[5]
78% of people watch online videos every week, and 55% view online videos every day. ^[5]
In fact, that 54% of consumers want to see more video content this year . ^[5]
Studies show that 54% of consumers want to see more video content from a brand or business they support . ^[5]
72% of customers said they would rather learn about a product or service by way of video. ^[5]
In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. ^[5]
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. ^[5]
Marketers who use video grow revenue 49% faster than non. ^[5]
(WordStream 9. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. ^[5]
In fact,92% of mobile video consumers share videos with others. ^[5]
Including a video on your landing page can boost your conversion rate by up to 80% . ^[5]
By 2024, 82% of the global internet traffic will come from streaming videos and downloads . ^[5]
85% of the internet audience in the US watches videos online. ^[5]
Users spend 88% more time browsing on websites that have videos . ^[5]
Men spend 40% more time consuming online video content as compared to women . ^[5]
More than 75% of all videos are played on mobile devices . ^[5]
75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically. ^[5]
87% of business related videos are still viewed on a desktop . ^[5]
52% of viewers watch a video all the way through and only 25% finish watching a video if it’s 20 minutes or more. ^[5]
92% of consumers watch videos with the sound off and 50% rely on captions making it imperative that you create videos that are optimized for silent viewing. ^[5]
The completion rate of interactive videos are 90% . ^[5]
Personalized videos are 35% more likely to retain viewers as compared to non personalized videos . ^[5]
65% of viewers skip online video ads . ^[5]
Videos that are lesser than 90 seconds long have a 50% retention rate . ^[5]
Globally, half of all the videos that were produced last year (56%) were less than 2 minutes long . ^[5]
Only the top 5% of video retain 77% of viewers on average till the last second. ^[5]
Video posts on social media get 48% more views . ^[5]
73% of people want to see “entertaining” videos on social media . ^[5]
16% of social video viewers use vlogs to research products . ^[5]
65% of viewers say that YouTube is their favourite channel for consuming video content . ^[5]
62% of universal searches on Google include a video and 8 out of 10 of those video results come from YouTube . ^[5]
Daily live streams on YouTube grew by 45% in total in 2020. ^[5]
Globally, 40% of shoppers said that they purchased products that they had discovered on YouTube . ^[5]
In the year 2020, 15% of all content on Facebook was video content . ^[5]
Accounts with over 100,000 followers on Facebook have 71% of video content . ^[5]
Only 12% of video posts on Facebook are live streams. ^[5]
49% of consumers engage with branded video content on Facebook – double than any other social platform . ^[5]
85% of videos on Facebook are watched without sound . ^[5]
80% of videos on LinkedIn are viewed with the sound off – which is why 70% of videos are designed for silent viewing are more likely to be watched till completion. ^[5]
75% of them said it was successful. ^[5]
Instagram has seen an 80% increase in users spending time watching video on the platform since June 2017 . ^[5]
60% of Instagram videos on Stories are watched with the sound on . ^[5]
Using stickers on Instagram Stories can increase viewership by 83% . ^[5]
30% of Instagram users say that they have bought a product after discovering it on Instagram. ^[5]
90% of Twitter video views come from mobile devices and 45% of Twitter users want to see more celebrity videos . ^[5]
Promoted tweets with videos save more than 50% on costper. ^[5]
Video Website Cards on Twitter videos give a 2x higher clickthrough rate as compared to standard video ads and boosts user retention by more than 60% . ^[5]
68% of people use TikTok to watch someone else’s video and 55% of people upload their own video. ^[5]
Of them, 66% report having been successful . ^[5]
64% of consumers purchase a product after watching social videos created by brands . ^[5]
80% of users can recall a video ad they viewed in the past 30 days. ^[5]
45% of consumers want to see more live videos from brands on their social media. ^[5]
Emails with the word ‘video’ in the subject are opened 7% more than emails without . ^[5]
43% of businesses plan on using interactive video in the coming year. ^[5]
14% of businesses have used 360 degree videos . ^[5]
55% of consumers watch videos before making purchase decisions. ^[5]
(Wyzowl 30. 96% of people have watched an explainer video to better understand or learn about a product or service. ^[5]
84% of people say that watching online videos of brands has convinced them to buy a product or service. ^[5]
86% of people say they want to see more video content by brands in 2020. ^[5]
Of these, 36% prefer more educational and explainer videos. ^[5]
35% of businesses are using intermediate or advanced analytics to track the performance of their videos . ^[5]
Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies . ^[5]
Saas companies that had a video in their proposal got a 41% higher closing rate . ^[5]
Companies that use advanced analytics to measure the performance of their videos are more likely to increase their video budgets this year . ^[5]
Event service companies whose proposals had a video also had a 103% higher closed rate . ^[5]
Businesses and organizations that create more than 51 videos in a year grew from 13% in 2019 to 46% in 2020 . ^[5]
Small and medium sized organizations (57% each) both rely majorly on internal resources when it comes to creating video content . ^[5]
Emails with videos in them improve the clickthrough. ^[5]
96% of consumers say that the pandemic has increased the amount of video content they have consumed online . ^[5]
However, only 86% of businesses actually leverage video content for their brand. ^[5]
Free Increase opensThe word “Video” in a subject line canincrease open rates by 6%. ^[6]
Video thumbnails canincrease clicks 50% Increase revenue64. ^[6]
and65% of executiveswill visit your site Cut costs. ^[6]
Videos canlower your cost per lead 19% Improve SEO. ^[6]
Video in email increases site traffic, which can have an impact on SEO, and clicks—video users get41% more search trafficthan non. ^[6]
If you’re in B2C, it’s more likely viewers are watching on a smartphone where it may be hard to read text on the screen. ^[6]
Email collection forms were the most successful at converting viewers, with a 15% conversion rate in 2020. ^[7]
Events placed at the beginning of videos perform the best, with a conversion rate of 12.7%. ^[7]
3.5% of ecommerce website visits via mobile are converted into purchases, compared to 3.9% on desktop. ^[7]
Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. ^[7]
The highest bounce rates are on social (45%) followed by direct (44%). ^[7]
Almost 25% of companies invest in mobile optimization as a top SEO tactic. ^[7]
You can get 66% more qualified leads if you attract them via video and take into account your sales funnel. ^[8]
It is possible to improve organic traffic from search results by 157% using video. ^[8]
Video improves brand recognition – by 54% on average. ^[8]
Video placed on the landing page improves conversion by 86% compared to text pages only. ^[8]
On average, sites that use video have a 4.8% conversion rate (compared to 2,9% for those who don’t use). ^[8]
Videos improve click through rates by 65% and decrease unsubscribes by 26%. ^[8]
Companies using video enjoy 41% more web traffic from search than non users Want to jump to the top of search results?. ^[8]
If the word “video” is in the subject line, emails are opened an average of 7% more than if it isn’t. ^[8]
This small change increases clickthrough. ^[8]
According to Wordstream, a video added to your email newsletter can increase your click through rate by 300%. ^[8]
Careful segmentation of your subscribers can improve your open rate by up to 94%. ^[8]
By the way, if you want to receive an additional 19% improved probability that your letter will be open and read, add the word “video” in the subject line. ^[8]
80% of customers start the “customer journey” by watching branded videos on YouTube. ^[8]
Forbes has conducted research and found out that videos are shared 1200% more frequently then links and articles combined. ^[8]
50% of users watch the explaining or how that video before or after the purchase. ^[8]
69% of users buy an application or program subscription after watching a video. ^[8]
62% of customers tend to change their opinion about the brand for the worse if they watch a low. ^[8]
84% of users want constant interaction with brands through branded video content, and 87% want to receive even more materials. ^[8]
According to other sources, 72% of users will choose a video if the page hasvideo and textat the same time, however, there are 28% who will choose the text. ^[8]
At the same time, 71% of users said that they would like to customize the commercials that are shown to them instead of being completely disconnected from the brands. ^[8]
81% of those who don’t use blockers just turn off the sound when the add is running. ^[8]
Nevertheless, advertising continues to work – 43% of users said that they made a purchase after watching YouTube ads, even if they were not familiar with the brand before. ^[8]
As for the optimal length of the advertising video, the best result shows the video with a duration of 15 or 30 seconds, reaching 90% of the level of views to the end. ^[8]
For comparison, a video that lasts 20 seconds will be watched to the end in only 60% of cases. ^[8]
64% of users are more likely to purchase a product online after watching a video about it. ^[8]
Enjoyable video ads increase purchasing intent by consumers by an amazing 97%. ^[8]
And by the way, only 25% of users prefer to watch videos vertically – as it was conceived on IGTV. ^[8]
As for vertical advertising, users watch it to the end in 90% of cases (for comparison, the figure is 14% for horizontal video ads). ^[8]
Already then, five years ago, users from 18 to 49 years spent on this platform 74% more time than watching TV. ^[8]
And by the way, the number of watched videos from celebrities and vloggers increased by only 5%. ^[8]
There is a prediction that in 2021, Facebook will turn into a 100% video platform – without text. ^[8]
57% of videos are viewed from mobile devices, and 92% of mobile users share videos with others. ^[8]
According to a Facebook study, people watch videos from mobiles 1.5 times more often than from other devices. ^[8]
In 2024, the video will account for 82% of all Internet traffic. ^[8]
93% of Twitter videos are watched on mobile. ^[8]
up near the top, not waaaaay down at the bottom), your chances of increasing conversion jump 80%. ^[8]
Only 5% of viewers that make it to the one minute mark will stop then, but that number increases to a drastic 60% leaverate past thetwo. ^[8]
Almost all consumers (95%). ^[8]
You have a 53% better chance of getting your page to the top of the search results if you have video on it. ^[8]
Once the person is on your page, almost 90% of them will stay longer than if you have text alone. ^[8]
Getting an explainer videoon your social channels means viewers are 10x more likely to engage with you and share your video. ^[8]
Social video generates 1200% more shares than text and images combined. ^[8]
It’s reported that 83% of viewers will consider sharing a branded video with a friend if they enjoyed it. ^[8]
Overall, 83% of consumers worldwide prefer YouTube to watch video content. ^[9]
Overall, 73% of consumers worldwide prefer seeing videos on social media that are “entertaining.”. ^[9]
And, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. ^[10]
More than 55% of shoppers use online videowhile actually shopping in a store, says Google. ^[10]
Wyzowl says that66% of consumers prefer watching a videoto reading about a product. ^[10]
AndHubspotsays that 54% of consumers want to see more video content this year. ^[10]
In 2017, Wyzowl reported that 75% of consumers decided not to buy a product because the video voiceover annoyed them. ^[10]
An informal and chatty tone is preferred by 83% of consumers. ^[10]
Vidyard’s research shows that the average retention rate for videos across the board is 52%, but the amount of time people will spend watching your videos depends on how long they are. ^[10]
About 68% of people will watch a business video all the way through if it’s under 1 minute. ^[10]
You’re going to reach only 25% of people. ^[10]
According to research by Verizon and Publicis, 92% of consumers view videos with the sound off. ^[10]
This same report found that 50% of consumers rely on captions because they keep the sound off. ^[10]
Consumers love watching video on their mobile devices According to YouTube, more than 70% of all YouTube video consumption is via mobile devices. ^[10]
Wyzowlsays 90% of consumers watch videos on their mobile devices. ^[10]
And93% of Twitter video viewshappen on mobile Key takeaway Mobile is the way to go. ^[10]
Cisco adds that, by then, 82% of all consumer web traffic will be video. ^[10]
Over 70% of visitors who abandon your website will never return!. ^[10]
In fact, mobile video engagement is predicted as one of the top social video trends that will continue to grow in 2014. ^[17]
In fact, 69% of smartphone users surveyed said videos are perfect for smartphone viewing as they offer a quick overview of a product. ^[17]
Despite similar open rates, when compared to an email with text and image, an email containing video has a 42% higher clickthrough. ^[11]
An email containing video has a 90% open rate and 83.3% clickthroughrate, which is a 12.6% increase in engagement, compared to a text. ^[11]
Video emails can double email open rates from 40% to 80%. ^[11]
Video personalization can lead to a 500% increase in email engagement for businesses. ^[11]
Emails that contain subject lines with personalization produce 50% higher open rates. ^[11]
45% of people who use Twitter want celebrities to post more videos. ^[11]
After viewing a branded video on a social media platform, around 64% of consumers will buy something. ^[11]
Around 60% of Instagram stories are viewed with sound, while 85% of videos on Facebook are viewed without sound. ^[11]
As a result of a social media video, around 93% of brands reportedly got a new customer. ^[11]
59% of senior executives claim that if both options are available, they prefer watching a video on a topic over reading it in text. ^[11]
People only retain about 10% of a message when reading it in text, but retain about 95% of a message when viewing it in a video. ^[11]
Social video creates significantly more shares than images and text combined, at about 1200% more shares. ^[11]
If a favored creator posted a video, around 50% of 18 34 years old viewers would drop everything to watch. ^[11]
After 30 seconds, about 33% of people will stop watching a video. ^[11]
After 60 seconds, about 45% of viewers will stop watching a video. ^[11]
After two minutes, about 60% will no longer be watching a video. ^[11]
Custom thumbnails are the common denominator in 90% of the best performing videos on Youtube. ^[11]
Including video in a website makes it 53 times more likely to make the front page of Google. ^[11]
You can improve your conversion rate up to 80% by adding a video to your landing page. ^[11]
With our unique case study, we show you how we earn an average 40% email open rate for every single email we send. ^[12]
Plus, learn how we generated a 94% email open rate!. ^[12]
This means that your email campaign open rate is 11%. ^[12]
Between 2015 to 2018, the average open rate for email was steady hovering at 24% globally. ^[12]
However, in 2020, the average open rate dropped to 21.3%. ^[12]
In 2020, the average open rate across all industries was 21.3%. ^[12]
In 2021, the overall average open rate dropped again and stood at 16.97%, with a 10.29% CTR. ^[12]
For example, if you consistently reach a 15% open rate, which is below average yet your campaign is delivering results, it’s obvious that you are not under performing even if the “industry average” says you are. ^[12]
For example, only 66% of emails reach a reader’s inbox in Asia compared to 86% in Europe. ^[12]
Email open rates from mobile devices have grown by more than 100% since 2011 and the percentage of open rates from mobile continues to grow each year!. ^[12]
Today, 81% of all emails are now opened and read on mobile devices. ^[12]
In fact, 80% delete the email immediately!. ^[12]
Further research shows that subscribers are most likely to read your email at either 10am, after they arrived at work, or at 1pm, when they are catching up on their emails after lunch. ^[12]
And that 23% of all email opens occur during the first hour after delivery. ^[12]
After 24 hours, an email’s chance of being opened drops below 1%!. ^[12]
For example, our own research found that 45% of subscribers say they are likely to read your email because of who it’s from, and 33% of email recipients open an email based on the subject line. ^[12]
which is why more than 85% of subject lines are shorter than 90 characters!. ^[12]
Another reason for opening an email is if the subject line is addressed to the recipient, as subject lines personalized with a recipient’s first name, for example, can lift open rates by as much as 20%!. ^[12]
There is only a 2% improvement if you use personalized subject lines. ^[12]
Retention Science found that subject lines with movie titles and song lyrics have an average open rate of 26% !. ^[12]
Subject line #310% discount on all products!. ^[12]
It’s something we have tested and including the word video increased our open rates by 6%!. ^[12]
Earlier in the post, I referenced that the average open rate in 2019 was 22.15%. ^[12]
Using the techniques listed above and based on data of more than 99,000 emails sent during the last 10 months, my average email open rate is 40.9%. ^[12]
That’s 85% higher than the average open rate. ^[12]
Upon viewing the results, the main blog subscriber list generated my average response of a 40% open rate. ^[12]
The segmented list earned a staggering 94% open rate!. ^[12]
(On a side note, the campaign also generated a 30% click. ^[12]
33% of the people’s time spent on the internet is allocated to watching videos 55% of people watch videos online daily 28% of people with a smartphone watch a video on their phone every day. ^[13]
Desktop accounts for 87% of business related video views. ^[13]
Mobile accounts for over 70% of YouTube’s. ^[13]
52% of viewers watch a video all the way until the end, up from 46% in 2017. ^[13]
People watch more business video on Thursday than any other day of the week (22%). ^[13]
The top 3 channels where video content is distributed website (85%), social media (84%), and YouTube (67%). ^[13]
HD videos account for 68.2% of the videos on the first page of YouTube. ^[13]
85% of the videos people watch on Facebook are without audio. ^[13]
93% of video views on Twitter occur on mobile. ^[13]
49% of consumers engage with brand videos daily on Facebook, while 32% do so on YouTube, and. ^[13]
Video posts on Facebook generate 73% more engagements than posts of photos. ^[13]
84% of consumers have cited video as the convincing factor in a purchase they have made. ^[13]
Using product videos can help eCommerce stores increase product purchased by up to 144% 40% of companies find that video is the type of content they get the highest ROI from. ^[13]
The Local Search Association found that 53% of people contact a business after watching one of their videos. ^[13]
A study by LSA found that 71% of people who made a purchase had watched an online video from that brand. ^[13]
65% of execs visit that product or service’s website after watching a video about it. ^[13]
Incorporating video in email can improve open rates by nearly 20%, and cut unsubscribes by over a quarter. ^[13]
82% of all internet traffic will come from video, for both business and consumer, by 2024. ^[13]
predicts that by 2021, 75% of worldwide mobile traffic data will be video. ^[13]
Videos under 90 seconds long have an average retention rate of 53%. ^[13]
Google reports that 30 second video ads on YouTube have a 30% higher view through rate than 15 second ads. ^[13]
Click rates are up to 65% higher on emails that include links to videos. ^[13]
80% of people who watch a video ad can recall it 30 days later. ^[13]
86% of consumers would like more video content from the brands they support. ^[13]
73% of the videos that companies published in 2019 were a length of 2 minutes or less. ^[13]
$39 $59 per month * in the first 12 months 33% off until Jun 30th Profit from additional features with an Employee Account. ^[18]
When people hear information, they’re likely to remember only 10% of that information three days later. ^[0]
However, if a relevant image is paired with that same information, people retained 65% of the information three days later. ^[0]
projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2024. ^[0]
70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. ^[0]
Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). ^[0]
The livestreaming platform, Twitch, saw yearover year growth of 14.3% in 2020 and boasted up to 1.645 billion watch hours per month. ^[0]
In a 2018 survey, 54% of consumers wanted to see more video content from a brand or business they support. ^[0]
64% of consumers say VR has the most potential in gaming, while 52% recognize its potential in Film and TV. ^[0]
90% of all video plays on Twitter take place on mobile devices. ^[0]
73% of videos are two minutes or less in length. ^[0]
85% of adults consume content on multiple devices at the same time. ^[0]
According to the Lowes home improvement store, how to videos that were shown in virtual reality had a 36% higher recall by viewers compared to people who only viewed the YouTube video. ^[0]
People following directions with text and illustrations do 323% better than people following directions without illustrations. ^[0]
In a general survey of over 250 consumers, 70% said they watched Facebook Stories more often than Instagram or Snapchat Stories. ^[0]
58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories.. ^[0]
As of January 2021, the largest demographic of U.S. Instagram users were between 25 and 35, making up 33.1% percent of Instagram’s user base in the U.S. ^[0]
In 2019, Instagram accounted for approximately 31.8% of Facebook advertising revenues, up from 13.2% in 2016. ^[0]
Of the Instagram Story formats people prefer most, 35% say they engage with short narrative styled Stories most often, followed by interactive Stories centered around quizzes and polls. ^[0]
According to Verizon Media, 69% of consumers watch online videos with the sound off. ^[0]
In a poll of over 300 consumers, 56% said they “sometimes” watch social media Stories with the sound on, while 29% said they “always” do this. ^[0]
72% of teenagers use Instagram and nearly as many (69%). ^[0]
Both have increased by more than 20% since 2015. ^[0]
15% of all Facebook content is video an increasing percentage. ^[0]
Hootsuite Revenue from shopping ads grew by 100% in 2019. ^[0]
Pins that show a product or service in action are 67% more likely to drive sales. ^[0]
90% of the information processed by the brain is visual. ^[14]
The human brain processes images 60,000 times faster than text 80% of people remember what they see, compared to ten percent what they hear and 20 percent of what they read. ^[14]
In responses to a recent survey, 95% of B2B buyers said that they wanted shorter and highly visual content. ^[14]
Most people only read 20 28% of the words on the page. ^[14]
80% of people will watch a video but only 20% of people will read text on a page. ^[14]
When people hear information, they’re likely to remember only 10% of that information three days later. ^[14]
However, if a relevant image is paired with that same information, people retained 65% of the information three days later. ^[14]
Tweets with images receive 150% more retweets than tweets without them. ^[14]
On Facebook, photos have an interaction rate of 87% , compared to 4% or less for other types of posts, such as links or text. ^[14]
100 million hours of video are watched every day on Facebook – 85% of them with the sound off. ^[14]
Posts that include images produce 650% higher engagement than text. ^[14]
Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65% 19. ^[14]
World internet traffic from videos will comprise 80% of all traffic 20. ^[14]
1200% more shares are generated by social videos than by images and text combined. ^[14]
70% of B2B buyers and researchers watch a video during their purchase process. ^[14]
Nearly 75% of U.S. internet users regularly or always search for visual content prior to making a purchase; only 3% never do. ^[14]
People are 85 percent more likely to buy a product after viewing a product video. ^[14]

I know you want to use Video Email Software, thus we made this list of best Video Email Software. We also wrote about how to learn Video Email Software and how to install Video Email Software. Recently we wrote how to uninstall Video Email Software for newbie users. Don’t forgot to check latest Video Email statistics of 2024.

Reference

hubspot – https://blog.hubspot.com/marketing/visual-content-marketing-strategy.
campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/surprising-video-email-marketing-statistics/.
campaignmonitor – https://www.campaignmonitor.com/blog/email-marketing/the-ultimate-list-of-video-marketing-statistics-for-2020/.
wordstream – https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics.
vidyard – https://www.vidyard.com/blog/sales-and-marketing-stats/.
invideo – https://invideo.io/blog/video-marketing-statistics/.
vidyard – https://www.vidyard.com/blog/video-email-marketing/.
hubspot – https://www.hubspot.com/marketing-statistics.
yansmedia – https://www.yansmedia.com/blog/video-marketing-statistics.
hubspot – https://blog.hubspot.com/marketing/video-marketing-statistics.
optinmonster – https://optinmonster.com/video-marketing-statistics-what-you-must-know/.
sendspark – https://blog.sendspark.com/video-marketing-statistics.
superoffice – https://www.superoffice.com/blog/email-open-rates/.
backlinko – https://backlinko.com/video-marketing-stats.
movableink – https://movableink.com/blog/29-incredible-stats-that-prove-the-power-of-visual-marketing.
abtasty – https://www.abtasty.com/blog/video-email/.
snov – https://snov.io/blog/email-marketing-statistics/.
brainshark – https://www.brainshark.com/ideas-blog/2014/March/ten-video-marketing-statistics-and-what-they-mean-to-you.
statista – https://www.statista.com/statistics/882049/video-use-e-mail/.

How Useful is Video Email

On one hand, video email offers a personalized touch that is often lacking in traditional email communication. By allowing users to see and hear the person on the other end, video email can convey tone, emotion, and body language in ways that text alone simply cannot. This can be especially valuable in professional settings, where facial expressions and gestures play a crucial role in conveying messages accurately.

Additionally, video email can make communication more engaging and dynamic. Instead of sifting through long blocks of text, recipients can watch a short video that gets straight to the point. This can be particularly useful in marketing and sales, where visual content is known to grab attention and drive engagement.

Moreover, video email can help foster stronger relationships between sender and receiver. Seeing someone’s face and hearing their voice can create a sense of connection and empathy that written words alone may not be able to achieve. This can lead to better communication, increased trust, and ultimately, more meaningful relationships both personally and professionally.

On the other hand, there are some drawbacks to video email that should be considered. For one, creating video content can be time-consuming and require more effort than simply typing out an email. This extra time and energy may not always be feasible, especially in fast-paced work environments where efficiency is key.

Additionally, not everyone may feel comfortable in front of a camera or have the necessary equipment to make high-quality videos. This can lead to disparities in communication styles and potentially alienate certain individuals who prefer written communication over video.

Furthermore, video email may not always be accessible to those with disabilities or limited internet connectivity. In a world where inclusivity is increasingly important, it is crucial to consider how new technologies like video email may inadvertently exclude certain populations.

In conclusion, the usefulness of video email ultimately depends on the context in which it is used. In some situations, video email can greatly enhance communication and connection, offering a more personalized and engaging way to interact with others. In other cases, however, the time and effort required to create video content may not be worth the benefits, especially when considering accessibility and inclusivity.

Ultimately, it is important to weigh the pros and cons of video email carefully and consider how it can best serve your communication needs. As technology continues to evolve, finding the right balance between innovation and practicality will be key in maximizing the potential of video email in our daily lives.

In Conclusion

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Video Email Statistics 2024 – Everything You Need to Know