Virtual Event Platforms Statistics 2024 - Everything You Need to Know

Are you looking to add Virtual Event Platforms to your arsenal of tools? Maybe for your business or personal use only, whatever it is – it’s always a good idea to know more about the most important Virtual Event Platforms statistics of 2024.

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How much of an impact will Virtual Event Platforms have on your day-to-day? or the day-to-day of your business? Should you invest in Virtual Event Platforms? We will answer all your Virtual Event Platforms related questions here.

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On this page, you’ll learn about the following:

Best Virtual Event Platforms Statistics

Best Virtual Event Platforms Statistics

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Virtual Event Platforms Market Statistics

Many companies allocate around 10% to 20% of their marketing budget to online events. ^[0]
Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals?. ^[1]
As we prepare for the next wave of inperson events, it’s important to note that although 96% of event marketers don’t believe that virtual events will ever replace in person experiences, they believe this event format still has merit. ^[1]
40% of events in 2024 will be virtual, based on a survey of 8,227 marketers. ^[1]
62% of virtual events are single day events 62.6% of event marketers work with a production services company to help execute virtual events. ^[1]
68% of event marketers reported that a hybrid solution that can manage both virtual and in person events will play a key role in the 2020 and 2021 event strategies. ^[1]
52.5% of event marketers are challenged by the logistics of virtual events and believe virtual events require a different set of skills and resources. ^[1]
35% of events in 2024 will be in person, based on a survey of 8,227 marketers. ^[1]
61% of marketers believe that in person events are the most critical marketing channel — a 20% increase from the previous year. ^[1]
35% of events in 2024 will be hybrid, based on a survey of 8,227 marketers. ^[1]
76.5% of event marketers have never hosted a hybrid event. ^[1]
97% of B2B marketers believe that in person events have a major impact on achieving business outcomes. ^[1]
87% of B2B marketers say in person events are a critical component to their company’s success 82% of B2B marketers. ^[1]
65% of B2B marketers within the professional services industry host one. ^[1]
54% of B2B marketers within the professional services industry host VIP events. ^[1]
51% of B2B marketers within the professional services industry host thought leadership events. ^[1]
72% of respondents project overall B2B marketing budgets will increase, stay the same, or only be cut moderately (by less than 20%). ^[1]
Most organizations spend more than 25% of their marketing budgets on events. ^[1]
92% of marketers believe event software makes it easier to achieve business outcomes. ^[1]
80% of marketers that are currently using event software don’t have trouble proving ROI 89% of marketers who use event software. ^[1]
59.4% of event marketers are looking for a hybrid software solution that will manage both in person and virtual events 62% of marketers. ^[1]
97% of marketers in the tech industry use agenda features in their event app. ^[1]
33% of respondents allocate 21% or more of their marketing budget towards sponsoring or exhibiting at events. ^[1]
marketers say their primary goal for hosting events is brand awareness 39% of event. ^[1]
90% of event marketers believe providing a personalized attendee experience is important. ^[1]
Not surprisingly, according to Markletic, 76% of marketers say that EventMB reports that 89% of event planners use social media to engage people before the event, such as putting up a post on Instagram or posting an Instagram story. ^[2]
Markletic reported that for small virtual events, most people need between 3 6 weeks to successfully promote it, but for large virtual conferences, 65% of marketers need more than 6 weeks of promotion to drive the desired number of registrants. ^[2]
Because according to Markletic, 49% of marketers say that audience engagement is the biggest contributing factor to having a successful event. ^[2]
Markletic found that 82% of virtual event organizers use event polling to improve interaction, and that 71% of marketers utilize polling to make sure that their audience doesn’t lose attention. ^[2]
They also shared that 61% of marketers use video as an interactive element to keep people engaged. ^[2]
Based on Markletic’s findings, 33.7% of marketers say that the average going rate is between $500 $1,000 per virtual event attendee. ^[2]
The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate of 23.2% from 2020 to 2027. ^[3]
In North America, internal team meetings/trainings are the most common meeting activity type, with 17% of the market in 2020. ^[3]
Event planners listed social media as the most effective tool for event marketing (74%), followed by email marketing (66%), their website (60%) and event registration site (26%). ^[3]
58% of marketers use social media for marketing before, during and after their events. ^[3]
28% of event marketers spend less than $200 on social media for an average event and 26% spend nothing. ^[3]
Facebook is the most popular channel for event planners to use for event marketing, used by 52%. ^[3]
Other statistics suggest email marketing campaigns within the event industry perform far worse at 9.38%, which puts the event industry in the lower results compared to other sectors. ^[3]
60% of the most successful B2B content marketers have a documented content marketing strategy. ^[3]
45% of B2B content marketers indicate that the pandemic has had a moderate impact on their content marketing strategy, while 25% report a major impact. ^[3]
68% use pre produced video as part of their B2B marketing strategy. ^[3]
66% of event planners are using video as part of their marketing strategy. ^[3]
93% of marketers who use video say that it’s an important part of their marketing strategy. ^[3]
24% of B2B content marketers use media/influencer relations as an organic content distribution channel, a drop from 34% in 2019. ^[3]
92% of marketers consider influencer marketing is an effective form of marketing, and 82% believe that the quality of customers from influencer marketing campaigns is better than from other forms of marketing. ^[3]
25% of event planners are considering investing in influencer marketing. ^[3]
During a 2021 survey among 8,227 marketers worldwide, 40 percent of their events were predicted to be virtual in 2024, while 35 percent were predicted to be hybrid and another 35 percent were expected to be held in person. ^[4]
Respondents said virtual events/webinars/online courses produced the best results for their content marketing in the last 12 months (58%). ^[4]
61% of marketers plan to increase their investment in digital events in 2024. ^[4]
About 52% of B2B marketers say they conduct between 20 30 virtual events per year with 21% of the participants saying they host over 30 virtual events each year. ^[4]
45.7% of marketers say the primary goal of virtual events is to generate pipeline. ^[4]
68% of B2B marketers say live events help with generating the most leads. ^[4]
For large virtual conferences, 65% of marketers need more than 6 weeks to promote the event and drive the desired amount of registrations. ^[4]
80% of the marketers who use event software don’t have any trouble proving their event’s ROI. ^[4]
76% of marketers say that email is the single most effective way to drive registrations. ^[4]
49% of marketers say that programmatic advertising is a large contributor to event registrations. ^[4]
33.7% of marketers say that the average cost per virtual event attendee is between $500 – $1000. ^[4]
38% of marketers say they run into technical problems when hosting virtual events. ^[4]
Most companies allocate between 10 20% of their marketing budget to virtual events. ^[4]
In 2020, Linkedin reported that 67% of marketers increased their investment in webinars. ^[5]
We surveyed marketers and professionals on the topic and we learned that 72% of survey respondents are expecting to attend the same number online event as they currently are once in. ^[5]
Let’s look at the numbers 45.7% of marketers say that the primary goal of virtual events is to generate a pipeline. ^[5]
68% of B2B marketers say live events help with generating the most leads. ^[5]
Fewer than 10% said networking was their main priority 55% of marketers share that the top three goals for their online events include customer relations, education, and retention. ^[5]
59% host webinars for lead generation and marketing purposes such as promoting their brand, product, or service. ^[5]
About 52% of B2B marketers say they conduct between 20 30 virtual events per year with 21% of the participants saying they host over 30 virtual events each year. ^[5]
82% of B2B marketers think that attendee engagement is an essential KPI for online event success. ^[5]
71% of marketers use polls to ensure that their attendees don’t lose attention. ^[5]
Only 20.1% of marketers live stream their virtual events on social media. ^[5]
Your event registration is a key component for getting attendees in the door80% of B2B marketers say their website is the most widely used channel for driving virtual events’ registration. ^[5]
49% of marketers share programmatic advertising is a useful tactic to drive event registrations. ^[5]
76% of marketers share that email is the most effective for driving online event registrations 39% say their sales teams help drive a substantial number of online event registrations. ^[5]
For the time it takes to prepare and promote virtual events 65% of marketers say it takes more than 6 weeks to prepare and market large sized virtual events. ^[5]
76% of event organizers say their events are impactful in terms of marketing and communicating with leads and customers. ^[5]
34% of marketers share they spend between $500 and $1,000 on each participant of a virtual event with 17% of respondents spending over $1,500 on each participant. ^[5]
For successful virtual event planning and production, Bizzabo reveals 92% of marketers suggest online event hosting software makes it easier to accomplish business outcomes. ^[5]
80% of the marketers who use event software don’t have any trouble proving their event’s ROI. ^[5]
The global online events market size was estimated to be $94.04 billion in 2020 and is projected to grow at a compound annual growth rate of 23.7% from 2021 to 2028. ^[5]
51% of marketers say webinars are the top video format producing the best results Virtual events including webinars were rated as the content type delivering the best content marketing results in. ^[5]
When it comes to digital events, 41% of marketers say they want to host the same events as 2021 with 33% planning to up their spending in online. ^[5]
Meanwhileanother survey shows that 45.7% of marketers say the primary goal of virtual events is to generate a pipeline. ^[6]
In terms of preferred tools and platforms to run virtual events on, 41% of event organisers use Zoom for their small virtual events, followed by Microsoft Teams, which is used by 29% of marketers. ^[6]
31.6% of B2B marketers use Intrado as their virtual event hosting platform for large conferences while 20.1% use ON24 as their preferred virtual conference platform. ^[6]
49% of marketers say that audience engagement is the biggest contributing factor to having a successful event and attendee satisfaction is also considered a success factor by 85% of marketers. ^[6]
49% of marketers say that audience engagement is the biggest contributing factor to having a successful event. ^[7]
Microphones are more important than a camera, which marketers ranked at 60% importance. ^[7]
90% of event marketers believe technology can have a major positive impact on their events’ success. ^[7]
Facebook is used by 52% of event planners to market events. ^[7]
76% of marketers say that email is the single most effective way to drive registrations. ^[7]
According to 76% of marketers, email is the most effective way to drive registrations. ^[8]
Many companies allocate around 10% to 20% of their marketing budget to online events. ^[8]
33.7% of marketers say that the average going rate for the event as a whole is between $500 and $1,000 per virtual event attendee. ^[8]
One third of respondents allocate 21% or more of their event marketing budget towards sponsoring or exhibiting at events. ^[8]
54% of B2B marketers within the Professional Services industry host VIP events. ^[8]
65% of B2B marketers plan to reallocate some or most of their live event budgets to online events, such as webinars. ^[8]
99% of polled companies agreed that webinars represent a critical element of their event marketing plan. ^[8]
92% of marketers believe event management software makes it easier to achieve business outcomes. ^[8]
54% of event marketers in the professional services industry host events to drive brand awareness. ^[8]
A survey of worldwide marketers revealed that 40% of events will be virtual in 2024, which is a 5% increase from 2021. ^[8]
The future of experiential marketing is looking good because 62% of senior marketers plan to invest in more future live events. ^[8]
A survey among marketers worldwide revealed that 40 percent of their events were projected to be virtualin 2024, a five percent increase from 2020. ^[9]
The central role of webinars in online event marketing was confirmed by a June 2021 survey in which a whopping 99 percent of polled companies agreed that they represented a critical element of their marketing plan. ^[9]
Webinars are an essential marketing tool for 99% of companies. ^[10]
76% of marketers use email as the single, most effective tool to drive registrations for virtual events. ^[10]
Based on a survey among global marketers, virtual events are projected to rise by 5% in 2024. ^[10]
Webinars have become crucial in online event marketing, with a colossal 99% of companies accepting them as an essential component, virtual event statistics claim. ^[10]
So, most marketers worry about networking (68.8%) and engagement (67.7%). ^[10]
Meanwhile, for 65% of surveyed marketers, larger virtual events require a dedicated period of more than six weeks to prepare promotional and marketing activities and generate targeted registration numbers. ^[10]
According to virtual event statistics, marketers claim that the average confidence of driving value of virtual events for sponsors is 6.5 on a scale of 1 to 10. ^[10]
Also, 61% of marketers cite video as an excellent interactive element. ^[10]
Namely, 52% of marketers use Facebook to place their virtual events into customer feed. ^[10]
Microsoft Teams follows as another popular tool for 29% of marketers. ^[10]
Virtual events statistics show that nearly 34% of marketers claim they spend on average $500 1,000 per participant at a virtual event. ^[10]
Further, 17% of marketers claim they spend even more than $1,500 per participant. ^[10]
The majority of event marketers do not charge for virtual events. ^[11]
For large virtual events, 65 percent of marketers need more than six weeks to promote the event and drive the desired amount of registrations. ^[11]
According to data from Aventri, more than 70% of marketers didn’t have a virtual event strategy going into the pandemic. ^[12]
Earlier in this post, I mentioned a statistic that more than 70% of marketers didn’t have a virtual event strategy before the pandemic. ^[12]
63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2024. ^[13]
81% percent of brand marketers expect postpandemic experiential marketing budgets will match or exceed pre. ^[13]
49% in Central/S.America ; 56% in APAC 73% of B2B marketers say events are best for customer engagement. ^[13]
50 % marketing executives are certain that all live events will have virtual livestream or on demand from now on. ^[13]
In 2021, 6 out of 10 organisers said their biggest challenges were lack of knowledge/experience with virtual tech & Technical issues 29% more nonmarketing staff are involved in creating virtual events than pre. ^[13]
76% marketers say email is the best channel to drive event registrations followed by social media (60%). ^[13]
Many companies allocate around 10 20% of their marketing budget to virtual events. ^[14]
In general, ~38% of marketers say they run into technical problems when hosting virtual events. ^[14]

Virtual Event Platforms Software Statistics

92% of marketers believe event software makes it easier to achieve business outcomes. ^[1]
80% of marketers that are currently using event software don’t have trouble proving ROI 89% of marketers who use event software. ^[1]
59.4% of event marketers are looking for a hybrid software solution that will manage both in person and virtual events 62% of marketers. ^[1]
91% of respondents believe event software makes it easier to achieve business outcomes. ^[1]
14% of jobs demanded experience with operating an event management software program. ^[3]
The most important consideration in event management software is support (79%), followed by the features (78%) and analytics (69%). ^[3]
80% of the marketers who use event software don’t have any trouble proving their event’s ROI. ^[4]
For successful virtual event planning and production, Bizzabo reveals 92% of marketers suggest online event hosting software makes it easier to accomplish business outcomes. ^[5]
80% of the marketers who use event software don’t have any trouble proving their event’s ROI. ^[5]
58% of B2B companies use event software for their online programs. ^[5]
43% of respondents said they use virtual meeting software. ^[8]
92% of marketers believe event management software makes it easier to achieve business outcomes. ^[8]
Live meetings software was favored by 43 percent of respondents, while more than one in three said they preferred a fully immersive event experience. ^[9]
Live meetings software, which 43% of respondents have chosen, is another essential digital tool used worldwide. ^[10]
According to G2 review data, more than a third of companies using virtual event software were able to implement the platform in less than one month. ^[12]
G2 reviews tell us that nearly 60% of companies using virtual event software saw a return on investment within six months. ^[12]

Virtual Event Platforms Adoption Statistics

App adoption rates overall tended to be high, with nearly 40% of developers stating an adoption rate of over 80%. ^[3]
Another 35% of developers claimed an adoption rate of 60% to 80%. ^[3]

Virtual Event Platforms Latest Statistics

Roughly 67% of virtual events feature or host external speakers. ^[0]
( Markletic Nearly 66% of event organizers offer their virtual events on demand after the event is over. ^[0]
( Markletic As much as 84% of businesses who conducted a virtual event in 2020 said they spent less than they did when running in. ^[0]
A third (30%). ^[0]
( Markletic Nearly 63% of survey respondents view having a mobile app for a virtual event as a tool to boost engagement. ^[0]
( Markletic Over three quarters (78%) of organizations said using an event app resulted in “positive event ROI.”. ^[0]
As much as 89% of organizers use attendee satisfaction as a measurement of hybrid event success. ^[0]
23% of organizers used the Net Promoter Score to measure the success of their hybrid event. ^[0]
1% of event planners said their biggest challenge was connecting the in person audience with the virtual audience. ^[0]
35% of event organizers struggled to find “the right venue” for a hybrid event Almost half (46%). ^[0]
A third (34%). ^[0]
Over half (57%). ^[0]
For hybrid events run by smallandmedium businesses , attendees for the in person side of the event averaged 56%, while the average for the virtual side of the event averaged 44%. ^[0]
Akmal was a 100% on ground events kind of guy. ^[0]
Event organizers have been investing more and more in event technology solutions; 88% of event organizers have used an event app at least once before. ^[0]
When the pandemic forced everyone into lockdown, 60% of event professionals pivoted to virtual events. ^[1]
Although in Q4 2021, 75% of events on Bizzabo’s platform were virtual, only 30.6% of Q2 2024 events are planning to go virtual. ^[1]
71% of event decision makers say that it’s difficult to make virtual events accurately mimic the IRL experience, with 2 in 3 (67%). ^[1]
58% of virtual sessions are smaller, capping at 300 live attendees. ^[1]
14% of virtual event sessions are a larger keynote format. ^[1]
93% of event professionals plan to invest in virtual events moving forward. ^[1]
80.2% of event organizers were able to reach a wider audience with virtual events. ^[1]
54% of virtual event registrants convert to virtual attendees. ^[1]
80% of event professionals report measuring event success based on attendee engagement and satisfaction. ^[1]
39.5% of event organizers found it easier to find outstanding speakers for virtual events 80.2% of event organizers have been able to reach a wider audience with virtual events. ^[1]
55% of respondents say customer relations, education, and retention are the main goals for their virtual events. ^[1]
80% of virtual event registrations are free. ^[1]
42% of virtual attendees would join online next time. ^[1]
18% of virtual attendees don’t want to socialize at all. ^[1]
75% of virtual event participants found access to on demand sessions most valuable. ^[1]
In Q4 2021, a mere 16.8% of events on Bizzabo’s platform were in. ^[1]
Compare this to Q2 2024, in which 48.5% of events are scheduled to be in. ^[1]
88% of respondents expect meetings in 2024 will have an inperson component 67% of event professionals believe inperson meetings will return to their pre pandemic numbers within one to two years. ^[1]
81% of events expected to have an inperson element 78% of inperson attendees prefer to network with other in person attendees 58% of virtual attendees are willing to network with anyone. ^[1]
According to Bizzabo data around events on our platform, in fact, 20.9% in Q2 2024 will be hybrid versus a mere 8.10% in Q4 2021. ^[1]
68% of event professionals are looking for hybrid event technology that supports both in person and virtual events. ^[1]
50% of hybrid speakers said that feeling connected is extremely important to them. ^[1]
35% of event organizers say that finding the right venue to host a hybrid event is a challenge 30% of event organizers plan to switch to hybrid for their next event 25% of event. ^[1]
57% of in person attendees report successfully socializing during hybrid events. ^[1]
believe that attendee engagement is an important KPI for event success 94% of B2B event organizers use “pipeline generated” as their key success metric. ^[1]
85% of respondents within the media industry reported that their leadership teams are supportive of their events strategy. ^[1]
64% of event professionals say their overall meeting spend is increasing in 2024. ^[1]
50% of businesses are spending 21% or more of their total events budget on hosting events. ^[1]
33% of businesses are spending 21% or more of their total events budget on sponsoring events. ^[1]
70% of businesses that are outperforming their company goals expect their in person event budgets to increase. ^[1]
89% of businesses using event technology save roughly 200 hours per year, and 20% see 360+ hours saved per year. ^[1]
51% of event decision makers are satisfied with their virtual events platform, but 94% encountered issues with their platform’s setup. ^[1]
98% of event professionals use agenda and session features for their event app. ^[1]
6070% of event app features commonly used across industries are engagement. ^[1]
41% of apps analyzed by EventMB included advanced networking features. ^[1]
100% of verticals analyzed by EventMB named “event agenda” in the top three most important features for an event app. ^[1]
Ultra Branded App saw an 84% increase in audience networking. ^[1]
50.6% of respondents believe that tools to connect sponsors and attendees both virtually and in person will play a key role in their 2021 event strategies. ^[1]
50% of organizers found moderating Q&A with virtual and in person audiences as a challenging aspect of hybrid events 67% of hybrid event speakers found polls a helpful way to connect with audiences. ^[1]
46% of organizers found networking to be a challenging aspect of organizing hybrid events. ^[1]
The average virtual attendee watches 68% of a virtual session that is 20 minutes or longer. ^[1]
63% of respondents believe tools to engage virtual attendees will play a key role in their future event strategies. ^[1]
70% of respondents track attendee engagement and satisfaction as a KPI for event success 54% of event planners are spending more of their time and attention on the attendee experience rather than logistics. ^[1]
The majority (63%). ^[1]
Among respondents who track DE&I, 47% measure progress of diversity and equity goals at least twice per year; 43% measure progress of inclusion goals at least twice per year. ^[1]
33% of event speakers are female. ^[1]
Executive diversity and inclusion job titles have increased 113% since 2015 35 40% of events don’t have a single Black speaker. ^[1]
Nearly 40% of Fortune 500 companies now have executives dedicated to DEI. ^[1]
When comparing the United States, Canada, and the United Kingdom, the U.S. and Canada tied for most diverse with 64% male speakers versus 35% female speakers, respectively. ^[1]
Technology events were found to have 63% male speakers versus 37% female speakers Education management events had 50% female speakers and 50% male speakers. ^[1]
Job search and info sessions had 69% female versus 31% male speakers. ^[1]
Fundraisers and galas had 58% female versus 42% male speakers. ^[1]
85% male versus 15% female speakers Conferences and conventions had 66% male versus 34% female speakers. ^[1]
Women’s participation in virtual STEM conferences increased by as much as 253% compared to in. ^[1]
61% of respondents believe that the events industry has improved, but not enough, when it comes to diversity in speaker lineups. ^[1]
83% of respondents said their organizations take sustainability into account when planning meetings and events. ^[1]
Streaming experiences can reduce total climate pollution from events by 60. ^[1]
According to ON24, the best time to run a webinar is 2pm. ^[2]
For example, Wild Apricot reports that 84% of organizations who had already had virtual events hosted in 2020 spent less money on virtual events than in. ^[2]
Their research report also found that 52% of organizations reported seeing the same or more attendance than they’d expect at an in. ^[2]
And Markletic found that 80% of people join virtual events for educational purposes. ^[2]
Not according to Markletic, who reported that 55% of virtual event organizers plan to invest more in virtual events next year as social distancing continues to be the norm. ^[2]
To have a successful event, event organizers say it is more critical to have good microphones (70%) than a good camera (ranked at 60% importance). ^[2]
If you’re hosting a virtual roundtable discussion, 63% of Markletic respondents say the ideal time for live streaming the discussion is between 60 to 90 minutes, with an ideal audience size of 8 to 10 people. ^[2]
According to Bizzabo, 89% of businesses are reporting that it saves approximately 200 hours per year, with 20% of businesses seeing it save 360+ hours a year. ^[2]
In Wild Apricot’s report, organizations that didn’t try to engage virtual event attendees were 150% more likely to be unsuccessful. ^[2]
99% of speaker panels are representative when it comes to the inclusion of female speakers, while the percentage of representative speaker panels in terms of BIPOC and Black speakers is 86% and 67%, respectively. ^[3]
35 40% of events don’t even have one Black speaker. ^[3]
Streaming experiences can reduce total climate pollution from events by 60. ^[3]
58% to 67% of eventprofs are very likely or completely likely to address sustainability in their meeting plans for 2021. ^[3]
Globally, 67% of eventprofs are including explicit language around safety and security in their meetings and events policy. ^[3]
30% of planners wouldn’t attend in person meetings under any circumstances, and an additional 32.7% would attend only if the meetings were both small and local. ^[3]
A mere 14% have no qualms whatsoever. ^[3]
Most eventprofs believe that in person events will return in the second half of 2021 — 30% are betting on Q3, while 27.5% believe they’ll return in Q2. ^[3]
55% cited safety concerns as the biggest obstacle to hosting live events. ^[3]
Access to a vaccine is the biggest game changer for restarting live events, with 51% of planners noting this as the factor that would make them feel most confident in planning live physical events. ^[3]
61% of medical conference attendees would be uncomfortable traveling to the US to attend a medical conference in the first quarter of 2021. ^[3]
A further 20 percent are “unsure.”. ^[3]
21% of eventprofs believe small and simple meetings will be the most common type of meeting held in 2021, in all formats. ^[3]
, followed by internal meetings at 18%. ^[3]
66.5% of eventprofs plan to use hybrid as their goto format once in. ^[3]
65% of visitors and 57% of exhibitors expect that digital event technology will still have utility after the pandemic ends. ^[3]
Almost three quarters of planners (71%). ^[3]
In 2019, 39% of event professionals agree that ‘engaging attendees’ is the most crucial element of a live event. ^[3]
73% of planners have been able to successfully pivot their event to virtual. ^[3]
57% of attendees believe that they can conduct the majority of their event objectives online. ^[3]
34% of planners consider increased attendance the most positive result of pivoting to virtual, followed by lower overhead costs (27%). ^[3]
43% of virtual event registrants attend live, while 13% attend on demand. ^[3]
Updated in September 2020, the projected growth for meeting, convention and event planners is expected to increase 9% in the USA between 2019. ^[3]
Over 50% of UK event job postings emphasized compliance with regulatory policies. ^[3]
As of March 2020, 90% of event professionals saw some or most of their business gone. ^[3]
2.75% were left unemployed and only 5% were minimally impacted. ^[3]
As of November 2020, 52% of eventprofs have lost income as a result of the pandemic, while 11% have been furloughed and 10% have been laid off. ^[3]
Almost three fourths of planners, or 73.6 %, have become more proficient or much more proficient in tech as a result of the pandemic, which will be important as the industry transitions further to virtual and eventually hybrid events in the coming months. ^[3]
professionals are willing to pay up to $5,000 for virtual event tech, while only 19% are willing to pay more than $15,000. ^[3]
Expected meeting spend for 2021 in North Americais down 6% compared to 2020. ^[3]
Given a 10% increase in budget, 33% of eventprofs would prefer to use the extra funds to improve the on site experience, while 31% would increase the use of technology. ^[3]
Internal team meetings/trainings represent 19% for Europe, 16% for Asia Pacific and 19% for Central/South America. ^[3]
In the US, 53% of attendees participate in corporate and business meetings, 18% in conventions, conferences and congresses without an exhibition floor and 16% in trade shows or conferences with an exhibiting component. ^[3]
6% participated in incentive meetings and 6% in other meetings. ^[3]
The average percentage of corporate event budget dedicated to AV is 27%, but the biggest challenge for corporate planners is staying on budget (44%). ^[3]
76% of corporate planners used their own space to host events in 2019, which means that they will have an easier time securing low risk, socially distant spaces for speakers and presenters or simply facilitating these events from home. ^[3]
In 2019, team building events were the most commonly planned internal event, with 49% of corporate planners indicating that they often plan this type of event. ^[3]
76% of current job ads demand that event professionals be capable of establishing the business value of events. ^[3]
91% measure the success of their events on attendee satisfaction. ^[3]
61% measure according to their specific event objectives and 60% determine results based on staying within budget. ^[3]
28% of eventprofs were able to pivot to virtual profitably, while 10.8% were able to exceed their physical event. ^[3]
39% of planners expected to be able to recoup at least 25 percent of their revenue by pivoting to virtual events in 2020. ^[3]
32% of planners do not charge for or do not make revenue from their virtual events, which will need to change in 2021 if virtual events are to stick around. ^[3]
36% of planners consider engagement their biggest challenge when pivoting to virtual. ^[3]
45.9% of planners rely on in house production for the production aspect of their virtual events, while 32.5% are outsourcing this aspect to external production companies and 21.6% rely on their virtual event tech providers. ^[3]
66% also believe that a low barrier to entry and competition in the virtual event space has become a significant concern. ^[3]
37% of event planners report that social media exposure is a key metric of event success. ^[3]
25% spend between $200 and $1,000. ^[3]
52% of events engage on social media several times a day. ^[3]
The next most effective social media channels for promotion are LinkedIn (26%), Twitter (13%) and Instagram (6%). ^[3]
Social media is used for pre event engagement by 89%. ^[3]
49% use it to engage attendees during the event and 13% for interaction with speakers during educational sessions. ^[3]
38% use social media as a feedback mechanism. ^[3]
Social media campaigns are important to 53% of event planners. ^[3]
31% view it as being important and. ^[3]
15% do not see it as important. ^[3]
The best social channels to build a community and for year round engagement are Facebook (57%), LinkedIn (25%), Twitter (7%) and Instagram (7%). ^[3]
Subject lines under 21 characters generate a 31% higherthan average open rate, yet shorter subject lines account for less than 5% of all emails sent. ^[3]
Open rates of between 60 87% often include the company name in the title with straightforward and honest subjects such as [company name] newsletter, Invitation from [company name] or Upcoming Events at [company name] 2% of all emails. ^[3]
included personalization in the subject line, however, these emails generated 50% higher open rates than those without personalization. ^[3]
Emails in the event and entertainment niche have a 21.21% open rate on average and a 2.33% click. ^[3]
Only 47% of event planners analyze their email or email invitation data. ^[3]
43% are not sure and 33% are not. ^[3]
53% of eventprofs consider themselves comfortable or savvy with virtual event tech. ^[3]
51.5% of planners say that the inability to match live engagement is the most frustrating thing when it comes to sourcing virtual event tech, and 25.4% say cost is the biggest challenge. ^[3]
Most virtual event tech providers either offer or integrate with live streaming tools or platforms (92%), registration tools (86%), and mobile event apps (80%). ^[3]
When it comes to live streaming, the two most common features available from event tech providers are the ability to facilitate both live and prerecorded sessions (75%). ^[3]
The vast majority (58%). ^[3]
Nearly 32% of the remaining platforms offer web based solutions that can be accessed on a browser, presumably also on mobile devices — meaning that at least 90% of providers allow attendees to participate on any device they choose. ^[3]
The most used event app feature is agenda/sessions, used by 98.3% of eventprofs, followed by the sponsors/exhibitors listing (93%) and the speakers listing (89.3%). ^[3]
86% of apps are using AI in some form, which includes chatbots, facial recognition, smart matchmaking, and sentiment analysis. ^[3]
The availability of AIpowered attendee matchmaking in event apps has increased from 41.5% in 2019 to to 67% for both proximity and non proximity based recommendations in 2020. ^[3]
The availability of chatbots decreased to 16.5% from 22.3% last year. ^[3]
57% of app providers include recommendations of nearby places, events, and experiences to attendees, while 65% include personalized session or content recommendations. ^[3]
Most app companies (41%). ^[3]
the number of companies charging by number of attendees decreased by 9 percentage points in 2020, from 30% in 2019 to about 21% in 2020. ^[3]
The majority of app developers, about 76%, say that demand in the event app space is higher than it was last year. ^[3]
Another 21% say that demand is about the same. ^[3]
Only 1% say that demand is lower this year than it was last year. ^[3]
About 54% of event app providers state that clients interact the most with the agenda on their event apps. ^[3]
Another 49% say that clients interact the most with engagement elements, like gamification, live polls and feedback, etc. ^[3]
Value for money is listed by 67% of event planners and for 58% it is important that they are not limited in terms of the number of events or attendees. ^[3]
18.8% of event planners used different event technology providers rather than an allin one solution in 2019, though the pivot to virtual events in 2020 has likely radically changed this. ^[3]
Sponsorships are the primary source of virtual event revenue for 23% of planners. ^[3]
In terms of sponsorship opportunities, the top three features offered by virtual event tech providers are sponsor/exhibitor profiles (78%), analytics/reporting (77%), and banners in high traffic areas (70%). ^[3]
Across all verticals, combo sponsorship packages dominated in 2019, making up 67% of all event packages and combining awareness and value offerings. ^[3]
Nearly 25% of providers don’t offer any sort of analytics for proving sponsor ROI. ^[3]
6% of eventprofs reported closing their businesses as a result of the pandemic while a full 79.5% lost business. ^[3]
Only 14.5 percent of event planning companies experienced no impact from the pandemic. ^[3]
30.5% of companies lost 75 to 90 percent of their business in 2020. ^[3]
Networking is the most effective strategy for event planners to find new clients (66%), followed by social media (45%). ^[3]
Safety standards are the most important venue selection criterion (noted by 56% of planners), while masks/PPE is the least important (noted by only 8% of planners). ^[3]
Only 11% of eventprofs received an insurance payout from their provider following the cancellation of an event, while 45% are not expecting a payout. ^[3]
Mid tier properties are the most popular venue type for 2021, with eventprofs indicating that 37% of events this year will take place in that property type, followed by nontraditional meeting facilities at 16.8%. ^[3]
In 2019, 10% of negotiated hotel room blocks were 50% more expensive than equivalent accommodations on booking sites. ^[3]
Alternative accommodation options with equal or better amenities and within very short distances were priced 25.39% cheaper than negotiated rooms. ^[3]
37% of planners value safety standards above all else when it comes to choosing a destination for their next event. ^[3]
The same criterion for venues ranked as most important for 56% of planners. ^[3]
In a post Covid era, planners have little interest in what destinations normally have to offer – less than 2% consider attractions to be the most important factor when selecting an event destination. ^[3]
From Kaltura, we’ve learned that 75% of attendees are committed to the vision of the organizers, and say they will attend virtual events even after in person events have fully resumed. ^[4]
84% of attendees would like to always have an online option available to them, so that they can attend any event as a virtual/remote attendee if they choose. ^[4]
Marketic reports that the average no show percentage of virtual events is 35%. ^[4]
They also shared that 80% of people join virtual events for educational purposes. ^[4]
92% of organizers have shifted to virtual events in 2021, with 94% planning for virtual events in 2024, and 48% planning to increase the number of virtual events they host next year. ^[4]
75% of attendees are committed to the vision of the organizers, and say they will attend virtual events even after in person events have fully resumed. ^[4]
84% of attendees would like to always have an online option available to them, so that they can attend any event as a virtual/remote attendee if they choose. ^[4]
And, is predicted to grow to $2.3 trillion by 2026. ^[4]
This marks an increase in virtual events from the 2020 value of 35 percent, and a decrease from the 32 percent share of both hybrid and in person events in 2020. ^[4]
those who are most successful agreed (66%). ^[4]
93% of event professionals plan to invest in virtual events in the coming future. ^[4]
74% of event organizers say that it takes longer than one month to configure their virtual event platform. ^[4]
70% of event organizers also reveal minimum 2 15 people are involved in the event planning process. ^[4]
83% or 8 in 10 share. ^[4]
51% of B2B companies use their business partners to drive registrations. ^[4]
67% of online events attendees agree that it’s essential for presenters to be engaging and passionate about the subject they’re talking about. ^[4]
Organizations hosting virtual events found that 45 percent of registrants attend live. ^[4]
10 percent of registrants who don’t participate live attend on. ^[4]
On average, online attendees watch 68% of a 20 minute or longer session. ^[4]
68% — over half of the attendees —. ^[4]
58% of virtual events are small – reaching 300 live attendees. ^[4]
When asked their top desired features of virtual events platforms, 91% of attendees chose in session text chat, and 85% chose profiles that allow other participants to find them. ^[4]
50.5% of virtual event organizers did not schedule dedicated networking sessions into their agenda and 19.7% didn’t even schedule networking breaks. ^[4]
78% or three quarters of businesses say organizing an event lead to “positive event ROI.”. ^[4]
65% of event organizers accept sponsorships for their events. ^[4]
The average no show percentage of virtual events is 35%. ^[4]
80% of people join virtual events for educational purposes. ^[4]
100% of virtual event organizers needed help and guidance at some point to determine what their ideal strategy and plan for success should be. ^[4]
45% expect to attend the same number of virtual events as they currently are. ^[5]
27% expect to attend more virtual events than they currently are. ^[5]
According to their survey respondents, 40% of the events they plan to attend in 2024 are predicted to be virtual. ^[5]
Another 35% said they’d be hybrid – virtual paired with in person. ^[5]
On the whole, this figure confirms Virtual events have increased in popularity by 35% from 2020 Hybrid and in person events have reduced by 32% since 2020. ^[5]
At the same time, 52% believe investment in in person events will increase in the future. ^[5]
80% of folks attend virtual events for educational reasons, followed by networking purposes 72.5% of virtual event attendees agree learning is their main goal with the online events they attend. ^[5]
52% use virtual events for employee training or onboarding. ^[5]
57% use virtual events to educate and engage with their customers. ^[5]
66% of people host virtual events to communicate engage employees. ^[5]
64% and 63% of participants agree that the quality of speakers and relevance of content, respectively encourage them to sign up for events. ^[5]
67% of online events attendees agree that it’s essential for presenters to be engaging and passionate about the subject they’re talking about. ^[5]
29% of online sessions’ attendees watch only 20% of the average session with 26% viewing only 10% of the average session. ^[5]
11% of online attendees say they didn’t learn as much as they expect to in the virtual events that they attend. ^[5]
More than 75% say live, in person and live , and online events are valuable. ^[5]
In comparison, only 64% find pre recorded, online events valuable. ^[5]
75% of folks sign up for 1 5 virtual events per month with half of them attend all events they sign up for. ^[5]
70% of viewers report an event should be just an hour or less. ^[5]
78% of people who attend online events opine that Q&As work well for engaging them. ^[5]
77% who attend events also believe masterclasses/tutorials work well. ^[5]
An overwhelming majority (80.2%). ^[5]
70% of event organizers opine that “good microphones are critical” for the success of online events. ^[5]
They also agree on microphones being more important than camera, which they ranked second in event success importance 78% or three quarters of businesses say organizing an event lead to “positive event ROI”. ^[5]
40% of event organizers also share they invest 25 hours preparing for live events, whereas, 22% spend about 6 10 hours preparing a live event. ^[5]
70% of event organizers also reveal minimum 2 15 people are involved in the event planning process. ^[5]
With all that said, it’s important to note that 54% of online event planners are investing more time and attention on improving their attendee experience rather than logistics. ^[5]
Despite this, increasing the number of events organized poses the following challenges according to the survey Vimeo recently conducted 41% of event organizers reveal technical issues prevent them from increasing the number of live events. ^[5]
39% share team resourcing prevents them from increasing their live event programming. ^[5]
32% reveal content generation for live events is a constraint that prevents them from scaling virtual events. ^[5]
30% of survey respondents also share they’re apprehensive about technical issues before going live. ^[5]
As a result 59% or over half of survey participants say they’re likely to leave a live event due to technical issues. ^[5]
In contrast, 54% of B2C companies use it. ^[5]
That said, here’s research on virtual events design 83% or 8 in 10 share they included custom design elements like icons, backgrounds, and imagery to their webinars. ^[5]
And, is predicted to grow to $2.3 trillion by 2026. ^[5]
This breaks down to 👉 40% spend under $10k 👉 24% spend between $1050k 👉 17% spend between $50. ^[5]
54% of B2B professionals consume webinars weekly. ^[5]
84% think ‘webinar’ is a relevant term and 66%. ^[5]
An average of 55% of webinar registrants attend the event. ^[5]
The average registrant to attendee conversion rate drops to 43% for webinars with over 100 attendees . ^[5]
) Conversion rate for communication webinars is 68.78% on average and 36.82% for education webinars. ^[5]
69% of webinars hosted in April 2020 offered a downloadable resource for engaging attendees. ^[5]
The number of organisations planning virtual events have indeed doubled in 2020 according to a report by Wild Apricot. ^[6]
In fact, the presence of virtual events in a year can go up to 30 per year according to 49% of businesses who took part in a survey by Markletic. ^[6]
55% of respondents in one survey say that customer relations, education, and retention are the main goals for their virtual events. ^[6]
A virtual event also gives you the chance to spend less than you would when organising a physical event, according to 84% of organisations who had already run a virtual event in 2020. ^[6]
70% of event organisers say that good microphones are critical to a successful event compared to cameras which were voted for by only 60%. ^[6]
89% of businesses using event technology save approximately 200 hours per year while 20% of businesses see 360 hours or more saved per year. ^[6]
The good news is, 52% of organisations say they are seeing the same or more attendance than they’d expect at an in. ^[6]
It’s no surprise then, that a 2020 report by Amex reveals that 54% of event planners are spending more of their time and attention on the attendee experience rather than logistics. ^[6]
A 2018 survey on the use of social media by EventMB show that 89% of event planners use social media to engage people before the event. ^[6]
Another survey shows that 81.8% event planners use event polling to improve interaction and 61% use videos as an interactive element to keep people engaged. ^[6]
68% of B2B companies hire external moderators for their virtual round table discussions. ^[6]
49% of event planners use social media to engage attendees during events, and 13% use it for interaction with speakers. ^[6]
In one survey, 80% of companies used “attendee engagement and satisfaction” as a KPI to measure the success of a virtual event. ^[6]
The second most popular KPI chosen from 42% of the companies in the survey was “qualified leads generated”. ^[6]
64% of these event organisers use the feedback received from their sales team to determine attendee satisfaction. ^[6]
This feedback can also be gathered by using surveys as seen with the 90% of virtual event organisers who used surveys to measure attendee satisfaction , and also by using social media as seen with 38% of event planners. ^[6]
Other measures of success that companies use for their virtual events include opportunities generated by the event as seen with 87% of event planners, and 71% of event planners consider deals closed as success factors. ^[6]
Organizations hosting virtual events found that 45 percent of registrants attend live. ^[7]
10 percent of registrants who don’t participate live attend on. ^[7]
91% of respondents chose “Keeping members connected” as a primary goal of virtual events. ^[7]
20 percent of total attendees view virtual events on. ^[7]
32% of respondents who chose not to run a virtual event in 2020 did so because they couldn’t provide the kind of value their members need in a virtual environment. ^[7]
89% of event planners use social media to engage people before the event. ^[7]
49% of event planners use social media to engage attendees during events, and 13% use it for interaction with speakers. ^[7]
90% of virtual event organizers use surveys to measure attendee satisfaction. ^[7]
38% of event planners use social media for event feedback. ^[7]
Organizations that didn’t try to engage virtual event attendees were 150% more likely to be unsuccessful. ^[7]
32% of respondents who chose not to run a virtual event did so because “We don’t have the technological infrastructure to run them properly.”. ^[7]
70% of event organizers say that good microphones are critical to a successful event. ^[7]
89% of businesses using event technology save approximately 200 hours per year. ^[7]
20% of businesses see 360 hours or more saved per year. ^[7]
84% of organizations who had already run a virtual event in 2020 reported that they spent less money on virtual events than in. ^[7]
Successful revenue generators were 46% more likely to promote a donation page throughout their virtual event. ^[7]
27% of those who did not host a virtual event said it was because “We don’t know how to get participants to attend a virtual event.”. ^[7]
52% of organizations reported seeing the same or more attendance than they’d expect at an in. ^[7]
70% of organizations who had “much more” attendance at their virtual event than they would have had at a live one featured a guest speaker. ^[7]
45.9% of people attend ten or more online events compared to 12.6% who participate in in. ^[8]
97% of event organizers believe we will see more hybrid events in 2021. ^[8]
89% of event technology businesses say it saves roughly 200 hours per year. ^[8]
60% of virtual event organizers use social media to drive registrations. ^[8]
51% of B2B companies use business partners to drive registrations. ^[8]
70% of event organizers consider good microphones critical to the event’s success. ^[8]
In a 2020 survey, around 50% of large event organizers worldwide said they used engagement to gauge how effective a virtual event has been. ^[8]
89% of virtual event planners use social media as an engagement tool before the event. ^[8]
50.6% of respondents think that tools to connect sponsors and attendees in person and virtually will play a key role in their virtual event strategies. ^[8]
22% of event professionals say multi day virtual conferences have the most significant impact on key business objectives. ^[8]
Attendee engagement and satisfaction are key performance indicators for event success, according to 37% of respondents. ^[8]
96% of respondents in the commercial and professional service industry believe events provide valuable opportunities for event attendees. ^[8]
92% consider leadership teams to be very committed to their events strategies. ^[8]
Within the media industry, 97% of respondents believe in person events have a major impact on achieving business goals. ^[8]
89% of organizers use attendee satisfaction to measure the success of a hybrid event. ^[8]
23% of event professionals use the Net Promoter Score instead. ^[8]
34% of organizers say they expect to invest in hybrid meetings in the coming years. ^[8]
57% of respondents say they prefer the in person side of a hybrid event rather than the virtual experience. ^[8]
The average no show percentage of virtual events is 35%. ^[8]
The biggest expense for a virtual event is technology, which can be as much as 75%. ^[8]
According to Verified Market Research, the Global Virtual Events Market Platform size was valued at $9.03 billion in 2020. ^[8]
29% of virtual attendees only view 20% of the average session, followed by 26% only watching 10% of the average session. ^[15]
In fact, almost three fourths of virtual attendees said learning was their main goal, compared to less than 10% who specified networking as their top priority. ^[15]
Well, it turns out that attendees are almost 29% more likely to set learning as a main goal online, compared to live events. ^[15]
That could be why over 40% of attendees report that networking happened naturally at in person events, yet online. ^[15]
In fact, virtual networking is actually 23% less likely to occur naturally or by approaching others. ^[15]
In 2024, 40% of events are projected to happen online. ^[10]
80% of virtual events are free of charge. ^[10]
Roughly 41% of small virtual event organizers opt for Zoom. ^[10]
However, for 34% of planners, it’s virtual event attendance, as statistics confirm. ^[10]
At the same time, reduction of overhead costs is the main reason for 14.9% of respondents. ^[10]
Even though this is a high conversion rate, it’s still down from 54% reported in Q2 2020. ^[10]
Considering 80% of registrations are free, a significant portion of people show up, according to virtual event attendance statistics. ^[10]
Aside from these, differentiating an event from the rest is an obstacle for 52.9% of event organizers. ^[10]
Logistics are next on the list with 52.5%. ^[10]
Finally, virtual events statistics put finding sponsors and impacting as the last two challenges, with 36.9% and 35.7%, respectively. ^[10]
For instance, 89% use social media to engage people. ^[10]
Virtual events statistics suggest that organizations that fail to engage their audience are 150% more likely to have an unsuccessful event. ^[10]
In fact, nearly 82% of organizers use them to improve interactions, while 71% use polling to keep participants’ attention. ^[10]
Virtual events statistics show that event organizers use social media to obtain feedback from participants (38%). ^[10]
Some 78% of companies report that using event apps has helped them reach a positive ROI from their virtual events. ^[10]
Based on virtual events stats, this figure is bound to increase at a whopping 23.7% CAGR between 2021 and 2028. ^[10]
Meetings and networking follow with 23%. ^[10]
Next, companies often use the platform for internal events, which account for 13%. ^[10]
Classes and workshops are fourth on the list with 7%. ^[10]
Other notable events include trade shows/expos with 4%, social gatherings (2%), launching events (2%), webinars (2%). ^[10]
Aside from this, the segment comprising webinars, job fairs, and concerts also witnessed a growth that was forecasted to continue and reach a CAGR of 25% from 2021 to 2028. ^[10]
Out of all organizations that set up virtual events in 2020, 84% registered much lower costs than with physical events, virtual event statistics reveal. ^[10]
According to virtual events statistics, the runner up is ON24 with 20.1%. ^[10]
Other commonly used platforms include Bizzabo (14.8%), Intellum (14.4%), Kaltura (10.1%), and Hopin (9%). ^[10]
According to virtual event attendance statistics, it gathered over 80,000 live stream viewers. ^[10]
57% of online events unfold as single. ^[10]
Next on the list are twoday events that comprise 14%, followed by three day events with 9%. ^[10]
That’s why it’s vital to organize a break every 25 minutes, considering 55% of the people in a particular survey confirmed they wanted virtual events to last 30 minutes or less. ^[10]
Loss of money and human resources have the most significant impact on event organizers (30%). ^[10]
Aside from bad connection, issues that come up for both participants and organizers include bad audio (30%), bad camera (20%), and messy background (12%). ^[10]
Virtual events statistics show that 45% of future B2B events will be virtual. ^[10]
The results point out that 72% of the companies plan to keep the virtual events’ format even if the situation with COVID 19 comes to a resolution. ^[10]
Some 77% plan to organize hybrid events. ^[10]
So the general overview might look like this 45% virtual, 32% physical, and 23% hybrid. ^[10]
Since the emergence of coronavirus and the pandemic, virtual events have jumped by 1,000%, and this increase applies to only one of the many platforms. ^[10]
Although physical events demand only 25% of the total budget to be spent on technology, the situation is different online. ^[10]
Virtual event statistics show that 75% of the budget goes to technology instead of venue, food, refreshments, staff, and travel. ^[10]
80% of all virtual events are free. ^[10]
Only 18% spend $200 500 on average per attendee. ^[10]
At this rate, it’s expected to grow at a CAGR of 23.7% between 2021 and 2028. ^[10]
Most Affordable Wireless Access Point For SMBs Edit Story Consumer Tech Editors’ Pick Virtual Events Up 1000% Since COVID 19, With 52,000 On Just One Platform Virtual events are up 1,000% since Coronavirus, says a virtual events platform. ^[16]
“Over the last few months we have seen our business of virtual events grow by 1000%. ^[16]
5% Back In Your Top Spending Category With New Citi Custom Cash Card. ^[16]
Midweek emails — Tuesday, Wednesday and Thursdays – account for nearly two thirds of webinar registrations. ^[11]
The average no show percentage of virtual event attendees is 35 percent. ^[11]
On average, 55 percent of registrant convert to attendees. ^[11]
According toIntrado46 minutes is the average view time of a live 60. ^[11]
Seventy percent of all webinars in 2019 offered resources for attendees to download or engage with. ^[11]
Eighty six percent of online events are accessed on desktops or laptops, though access on mobile devices grew 2 percent in 2019. ^[11]
This marks more than a 2,777% increase in reviews for Virtual Event Platforms since March 2020. ^[12]
Another 38% implemented their solution in one to three months. ^[12]
In contrast to this, 42% of companies using event management platforms saw ROI within six months. ^[12]
According to Global DMC Partners, 72% of event planners are moving to a virtual or hybrid format for events in 2021. ^[12]
Twitchis so dominant that ithosts 90%of world’s live stream content , followed by Youtube and facebook. ^[13]
79% of companies now expect to host events that include an online component even once in person events resume. ^[13]
67% organisations say delivery tangible virtual event networking has been a challenge in 2021. ^[13]
43% companies in North America have incorporated specific virtual & hybrid event policy ,40% in Europe ;. ^[13]
Over 80% of event professionals were able to extend their audience reach with virtual events. ^[13]
Other top skills were Presenting in virtual event (57%), Remote coaching (28%) , Social media (23%). ^[13]
71% event organizers believe the biggest challenge in 2024 will be to connect in person and virtual audience. ^[13]
In 2021, Following are the top 5 virtual event challenges globally 37% – Technical issues30% – Lack of Engagement27% –. ^[13]
Lack of knowledge/experience with the format17% – Poor attendance15% – Limited budgets. ^[13]
Paid digital advertising (51%), B2B partnerships (51%). ^[13]
30% delivered food & beverages to keep them engaged. ^[13]
More than 80% virtual event organisers increased audience interaction using Polls during the event. ^[13]
% of businesses that relied on virtual event platforms to host events in 2020 said they spent less than they did when running in. ^[14]
After the outbreak of the COVID 19 pandemic in April 2020, it was reported that 72% of events have been canceled or postponed due to health risks, and 50% of businesses made a move to virtual events. ^[14]
~90% of virtual event organizers use surveys to measure attendee satisfaction. ^[14]
Depending on business goals, virtual event platforms can be used for It is estimated that 49% of businesses organize between 20 30 virtual events per year. ^[14]
About 26% of virtual events are being held to maintain a relationship between employees and managers, and boost employee morals via virtual happy hours and games. ^[14]
It is estimated that virtual career fairs have an average participation rate of 50%, however, this figure has increased to ~90% since the outbreak of COVID 19, and experts predict that 80% of recruiting will remain virtual for the foreseeable future. ^[14]
According to a 2020 report, when asked the question “What is the biggest annoyance of virtual events?”. ^[14]
Bad cameras and video quality (20%) Messy background (12%). ^[14]

I know you want to use Virtual Event Platforms, thus we made this list of best Virtual Event Platforms. We also wrote about how to learn Virtual Event Platforms and how to install Virtual Event Platforms. Recently we wrote how to uninstall Virtual Event Platforms for newbie users. Don’t forgot to check latest Virtual Event Platformsstatistics of 2024.

Reference

eventtus – https://eventtus.com/blog/virtual-event-statistics/.
bizzabo – https://www.bizzabo.com/blog/event-marketing-statistics.
lailiveevents – https://www.lailiveevents.com/blog/virtual-events-numbers.
eventmanagerblog – https://www.eventmanagerblog.com/event-statistics.
thesocialmediahat – https://www.thesocialmediahat.com/blog/virtual-event-statistics-shaping-the-industry-in-2024/.
vimeo – https://vimeo.com/blog/post/virtual-event-statistics/.
pigeonholelive – https://blog.pigeonholelive.com/what-statistics-tell-us-about-virtual-events.
wildapricot – https://www.wildapricot.com/blog/virtual-event-statistics.
thrivemyway – https://thrivemyway.com/virtual-event-stats/.
statista – https://www.statista.com/topics/8490/virtual-event-marketing/.
99firms – https://99firms.com/blog/virtual-events-statistics/.
eventleadershipinstitute – https://eventleadershipinstitute.com/virtual-event-planning-a-round-up-of-25-need-to-know-stats/.
g2 – https://research.g2.com/insights/virtual-events-in-a-post-pandemic-landscape.
nunify – https://www.nunify.com/blogs/must-know-virtual-event-statistics-for-your-event-marketing-strategy/.
aimultiple – https://research.aimultiple.com/virtual-event-platform/.
drift – https://www.drift.com/blog/virtual-attendee-engagement-stats/.
forbes – https://www.forbes.com/sites/johnkoetsier/2020/05/27/virtual-events-up-1000-with-52000-on-just-one-platform/.

How Useful is Virtual Event Platforms

One of the most significant benefits of virtual event platforms is their ability to overcome geographical barriers. Unlike traditional in-person events that require attendees to travel to a specific location, virtual events can be accessed from anywhere in the world with an internet connection. This not only makes it easier for individuals to attend events without the constraints of travel or accommodation but also allows organizers to reach a broader audience and maximize participation.

Furthermore, virtual event platforms offer a level of convenience that is unparalleled by physical events. Participants can engage in live sessions, interact with speakers and sponsors, and network with other attendees – all from the comfort of their own home or office. This flexibility allows individuals to tune in to events at their convenience, without having to worry about conflicting schedules or time constraints.

Another standout feature of virtual event platforms is their scalability and versatility. Organizers have the flexibility to customize the event format, agenda, and content to suit the specific needs and preferences of their audience. This level of customization ensures that participants receive a personalized and tailored experience, leading to higher engagement levels and overall satisfaction.

In addition, virtual event platforms offer a range of interactive tools and features that enhance the overall event experience. Attendees can participate in polls and surveys, engage in live Q&A sessions, and take part in gamified activities – all of which serve to increase engagement, foster connections, and create a more dynamic and immersive event environment.

While virtual event platforms offer numerous benefits, they also come with their own set of challenges. One of the primary concerns associated with online events is the potential for technical glitches and connectivity issues, which can disrupt the flow of the event and impact the overall attendee experience. To mitigate these risks, organizers must invest in reliable technology solutions and ensure adequate support and troubleshooting mechanisms are in place.

Additionally, the lack of face-to-face interaction in virtual events can sometimes hinder relationship-building and networking opportunities. Building rapport and establishing meaningful connections can be more challenging in a virtual setting, as non-verbal cues and spontaneous exchanges are often lost in translation. To counter this, organizers must implement interactive networking sessions, virtual meet-and-greets, and one-on-one matchmaking tools to facilitate interaction and engagement among attendees.

In conclusion, virtual event platforms have indeed transformed the way we engage and interact in events, offering a range of benefits that cater to the evolving needs of our digital age. While there are challenges and considerations to be mindful of, the widespread adoption of virtual events signifies their enduring relevance and utility in a world that is increasingly reliant on digital connectivity and communication.

In Conclusion

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Virtual Event Platforms Statistics 2024 – Everything You Need to Know