Best Wisconsin Trademark Services to Protect Your Brand 2024

Best Trademark Services in Wisconsin: In the business environment of Wisconsin, protecting your brand becomes increasingly essential as businesses compete in the marketplace. To start an LLC in Wisconsin and ensure your brand’s long-term success and recognition, enlisting the help of the best trademark services is an important step. These services assist entrepreneurs and established businesses in securing their unique trademarks, preventing potential disputes, and maintain their competitive edge.

In this article, we will explore the Best Trademark Services in Wisconsin, highlighting their key features and outlining how they can help businesses of all sizes reach new heights in today’s competitive landscape.

Through thorough research and market study, Webinarcare Editorial Team selects these trademark service providers. You must cross-check all the factors before choosing the right one for your Wisconsin business.

Best Trademark Services in Wisconsin

On this page, you’ll learn about the following:

What Are Trademark Services?
The Best Trademark Services in Wisconsin
Step-By-Step Guide to Registering a Trademark
Can I Register My Own Trademark?
FAQs

What Are Trademark Services?

Trademark services are professional assistance providers that help businesses like Wisconsin Corporations, LLCs, and individuals protect their brand names, logos, slogans, and other intellectual property through trademark registration. The services include trademark search, application and filing, monitoring, renewal and maintenance, and legal support. We reviewed some of the best trademark services and provided features as an add-on with their packages.

LLC Service	Rating & Price	Top Features	Learn More
#1 Recommendation	5/5 $599 + Federal Fee	Trademark Search Trademark Registration Trademark monitoring	Learn More
	4/5 $239.99/year	Single Subscription Trademark Registration Attorney service for Trademark	Learn More

Trademark Search

This involves conducting a comprehensive search of existing trademarks to determine if your desired trademark is already in use or if it is too similar to an existing trademark. This is a crucial step in the registration process as it helps avoid potential legal disputes and infringement claims.

If you would like to search on existing trademarks in Wisconsin, Wisconsin Secretary of State trademark search tool will help you with that.

Trademark Application Preparation and Filing

Trademark services providers can help draft and file your trademark application with the United States Patent and Trademark Office (USPTO) or the relevant trademark office in your country. They ensure that your application meets all the necessary requirements, increasing the chances of successful registration.

You can check out the other State Trademark Information Links for more information about other trademark search tools in the United States.

Trademark Monitoring

Once your trademark is registered, trademark services can help monitor its use in the marketplace to identify potential infringements or unauthorized uses. This is essential to maintain the strength and value of your intellectual property.

Once you’ve filed your application, you can monitor its status using the USPTO’s Trademark Status and Document Retrieval (TSDR) system. You should regularly check the status of your application, as the USPTO may issue “Office Actions,” requiring you to provide additional information or address issues within a specified time frame.

If the USPTO issues an Office Action, you must respond within the given deadline, typically six months. Failure to respond may result in the abandonment of your application. Once your trademark is published in the Official Gazette, third parties have 30 days to file an opposition if they believe it infringes on their rights. If an opposition is filed, you must address the concerns and defend your trademark in the Trademark Trial and Appeal Board (TTAB).

You can check out the Wisconsin Trademark Search if there are unauthorized uses of your chosen trademark.

Trademark Renewal and Maintenance

Trademark registrations need to be renewed periodically to remain in force. Trademark services can assist with the renewal process, ensuring that your registration does not lapse and your trademark rights remain protected.

Maintain and renew your trademark: To keep your trademark registration active, you must file maintenance documents and pay the required fees regularly. The first maintenance filing is due between the 5th and 6th year after registration, followed by a second filing between the 9th and 10th year, and subsequent filings every ten years after that.

Legal Support

Some trademark services providers also offer legal support in case of disputes, infringement claims, or oppositions to your trademark registration for your Wisconsin LLC. It is better to consult with Wisconsin Business Attorney regarding legal matters.

While it’s possible to file for a trademark on your own, the process can be complex, and mistakes may result in delays or the rejection of your application. Many businesses work with a trademark attorney or service provider to help navigate the process and ensure the best possible outcome.

If you are in favor of having trademark service for your Wisconsin LLC, you should be aware that the costs of forming an LLC in Wisconsin takes around $170 (by mail and $130 online), which you can pay in WI Secretary of State.

The Best Trademark Services in Wisconsin

Trademark Services are really important in Wisconsin. We have provided the best trademark services for your Wisconsin business in this article.

1. LegalZoom

LegalZoom is one of the most well-known and reputable providers of online legal services, including Trademark Registration. They offer a comprehensive range of trademark services, including trademark search, application filing, and monitoring. LegalZoom’s experienced attorneys and professionals will guide you through the process, ensuring your trademark application is accurate and complete.

Their trademark registration package includes the following;

Federal Trademark Search – Starts at $199
Trademark Registration – $599 + Federal Fees
Trademark Monitoring – $175 per year

LegalZoom offers a 100% satisfaction guarantee, meaning they will refund your money if you’re unsatisfied with their services. They also provide trademark monitoring costs of $175/year. You can check out Webinarcare Editorial Team’s LegalZoom Review if you are still undecided whether you will get LegalZoom for your trademark registration.

Get LegalZoom Trademark Services

2. Rocket Lawyer

Rocket Lawyer is another popular online legal services provider that offers Trademark Registration assistance. Their trademark services include trademark search, application preparation and filing, and unlimited customer support from their legal professionals.

Rocket Lawyer’s trademark registration package includes a comprehensive federal, state, and common law trademark search, application preparation and filing, and ongoing support throughout the registration process. They also offer a 30-day satisfaction guarantee, allowing you to request a refund if unsatisfied with their services within the first 30 days. Also, check out the RocketLawyer Review if you want to choose RocketLawyer for your trademark registration.

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3. Gerben Law

Gerben Law is a boutique intellectual property law firm specializing in trademark services. Founded in 2008 by trademark attorney Josh Gerben, the firm has helped thousands of clients register and protect their trademarks in the United States and worldwide.

Gerben Law offers a $350 UPSTO filing fee per class and a $1,500 trademark registration package (plus government fees) that includes the following;

Federal Trademark Search using CORSEARCH software
State Trademark Search using CORSEARCH software
Common Law Trademark Search
Attorney Consultation Time
Drafting and Filing of Trademark Application
Responding to Non-Substantive Office Actions
Sending Registration Certificate

They also provide free consultations, allowing you to speak with an experienced trademark attorney before committing to their services. You can start registering a trademark by visiting their website.

Get Gerben Law Trademark Services

4. Trademark Engine

Trademark Engine is an online trademark services provider that offers affordable and straightforward trademark registration assistance. Their services include federal and state search, federal, state & common law, and global U.S. & international search. Here is the list of Trademark Engine plans to look out for.

Federal and State Search – $149
Federal, State, and Common Law – $299
Global U.S and Internation Search – $499

Trademark Engine offers a 100% satisfaction guarantee, allowing you to request a refund if unsatisfied with their services. You may click the button to learn more about their services, and the trademark engine will offer you the best trademark services for your business.

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5. My Brand Mark

My Brand Mark is a trademark services provider helping businesses and entrepreneurs protect their brand identity through trademark registration. Their services include trademark search, application filing, and monitoring. The service costs $799, including government filing fees of $250 per international class.

My Brand Mark’s trademark registration package includes a comprehensive trademark search, application preparation, filing with the USPTO and ongoing monitoring of your trademark’s status. They also offer a 100% money-back guarantee if the USPTO does not approve your trademark application.

Get My Brand Mark Trademark Services

Step-By-Step Guide to Registering a Trademark

Filing for a trademark in the U.S. involves several steps. Here’s a general outline of the process:

Step 1: Determine if a trademark is appropriate for your intellectual property: Trademarks protect brand names, logos, slogans, and other distinctive symbols associated with your business. They do not protect ideas, inventions, or creative works. Make sure that what you want to protect is a suitable candidate for trademark registration.
Step 2: Conduct a trademark search: Before filing for a trademark, it’s essential to perform a comprehensive search to determine if your desired trademark is already in use or too similar to an existing trademark. You can start by searching the United States Patent and Trademark Office (USPTO) Trademark Electronic Search System (TESS) database. Search state trademark databases based on the state trademark information links and conduct a general internet search to identify potential conflicts.
Step 3: Identify the appropriate class(es) of goods or services: Trademarks are registered under specific classes representing the goods or services related to the mark. You need to choose the correct class or classes for your trademark. The USPTO follows the International Classification of Goods and Services, comprising 45 classes.
Step 4: Prepare and file your trademark application: You can file your trademark application online using the USPTO’s Trademark Electronic Application System (TEAS). There are three TEAS forms: TEAS Plus, TEAS Standard, and TEAS RF (Reduced Fee). Each form has different requirements and fees. You’ll need to provide information such as the trademark owner’s name and address, a clear representation of the trademark, a description of the goods or services associated with the trademark, and the appropriate class(es) of goods or services. Additionally, you may need to submit a “specimen” showing the trademark’s use in commerce.
Step 5: Pay the appropriate fees: The filing fees for a trademark application vary depending on the type of TEAS form you choose. As of October 2021, the fees are $250 for TEAS Plus, $350 for TEAS Standard, and $275 for TEAS RF. These fees are non-refundable, regardless of whether your trademark is approved.
Step 6: Receive your trademark registration: If your application is approved and no oppositions are filed (or if you successfully defend against any oppositions), the USPTO will issue a registration certificate for your trademark. This process can take several months to a year or longer, depending on your application’s complexity and any issues arising during the examination.

Why Is Wisconsin Trademark Registration Required?

Trademark registration in Wisconsin is one way to protect your brand legally. Your company’s logo, digital images, slogan, and visual identity must be secure. This safeguards your brand name, logo, and slogan against unauthorized use.

Trademark registration is not required. You can operate your brand without a trademark reservation. However, it is recommended that you register your trademark to avoid future confusion. Your brand will be legally protected.

What Kinds of Things Can Be Trademarked?

Company name
Digital image, logo
Tagline, slogan
Drawing or design
Sound

Trademark Security

In Wisconsin, you must register your brand with the USPTO to legally protect your trademark. Along with registering your trademark, you must also legally protect it. There are three ways to safeguard your trademark. These are as follows:

Common Law

Using a brand name, logo, or other similar things without registering it is considered a common law trademark. You can obtain Common Law Trademark protection by registering your mark. In this case, your trademark rights will be limited to the area/region where you operate your business.

Trademark Protection at the Federal Level

Your trademark will be protected nationwide in this case. You can operate your Wisconsin business nationally once you have protected your trademark. Your brand will be safeguarded across the country.

Protection for State Trademarks

State trademark protection grants you rights only within the state. Because the brand name or logo is not protected outside of the state, others can use or register it.

Can I Register My Own Trademark?

You can register your trademark by submitting your application and filing the fee to the US Patent and Trademark Office (USPTO). While this may save you money, remember that a small error or oversight can be costly, so using an attorney or trademark registration service is usually a good idea.

How Long Does It Take To Register a Trademark?

Depending on the potential issues that may arise, the trademark registration process typically takes between 6 and 12 months. Although some applications are approved in much less time, it is best to expect a longer wait; the USPTO receives hundreds of thousands of trademark applications each year, which increases processing time. In addition, the trademark office may request additional documentation or communication. As a result, applicants should be prepared to provide all requested information as soon as possible to expedite the registration process.

FAQs

What are some of the best trademark services in Wisconsin?

Some of the top trademark services in Wisconsin include LegalZoom, Trademark Associates, and trademark attorneys at law firms such as Godfrey & Kahn, S.C. and DeWitt LLP.

What is the cost of applying for a trademark in Wisconsin?

The cost of applying for a trademark in Wisconsin ranges from $250 to $350 per class, plus attorney’s fees if you choose to enlist the help of a lawyer.

How long does it take to register a trademark in Wisconsin?

It typically takes about 8-12 months to register a trademark in Wisconsin.

Can you file a trademark registration application yourself in Wisconsin?

Yes, you can file a trademark registration application yourself in Wisconsin, however it is recommended that you work with a trademark attorney.

Do I need to have used my trademark to apply for registration in Wisconsin?

No, you do not need to have used your trademark to apply for registration, but you do need to have a bona fide intent to use it in commerce before you can receive a registered trademark.

What is the difference between a trademark and a service mark in Wisconsin?

In Wisconsin, a trademark is used to protect goods and products, while a service mark is used to protect a service or product that provides a service.

What is the value of filing a trademark for my business in Wisconsin?

Filing a trademark in Wisconsin can enhance the value of your business by protecting your intellectual property and reputation, as well as increasing the value of your brand in the marketplace.

How can a business benefit from trademark protection in Wisconsin?

Trademark protection in Wisconsin can benefit your business through exclusive rights to use your brand name and logo, protection against infringers, and building a strong brand reputation.

Can a nonprofit organization register a trademark in Wisconsin?

Yes, a nonprofit organization can register a trademark in Wisconsin, as long as it is using the trademark for commercial purposes and is legally allowed under nonprofit laws.

What is the first step to registering a trademark in Wisconsin?

The first step to registering a trademark in Wisconsin is to conduct a trademark search to make sure your proposed mark is available for use and registration.

How do I perform a trademark search in Wisconsin?

You can perform a trademark search in Wisconsin by checking the state trademark database, federal trademark database, and online databases such as Google and social media.

What is a common law trademark in Wisconsin?

A common law trademark in Wisconsin is a mark that has not been registered with the United States Patent and Trademark Office (USPTO) but has been used in commerce and has gained secondary meaning or consumer recognition.

How long does a trademark last in Wisconsin?

A trademark in Wisconsin lasts for 10 years, but can be renewed every 10 years as long as it remains in use.

Can I transfer ownership of my trademark in Wisconsin?

Yes, ownership of a trademark in Wisconsin can be transferred through a written assignment agreement.

What are the requirements for renewing a trademark registration in Wisconsin?

The requirements for renewing a trademark registration in Wisconsin include filing a renewal application with the USPTO, paying the required fee, and having the trademark used in commerce.

Can someone else use my trademark after it’s been registered in Wisconsin?

No, others cannot use your registered trademark in Wisconsin without permission from the owner, who is protected by law against any unauthorized use or infringement.

What is a trademark infringement in Wisconsin?

Trademark infringement in Wisconsin occurs when someone uses a trademark in a manner that could likely cause confusion, mistake, or deception among consumers.

How can I protect my trademark from infringement in Wisconsin?

You can protect your trademark from infringement in Wisconsin through monitoring your marketplace, sending cease and desist letters, and taking legal action if required.

Can I file an infringement lawsuit against a business using my trademark in Wisconsin?

Yes, if someone is using your trademark in Wisconsin without permission or infringing on your intellectual property, you can file a trademark infringement lawsuit against them.

What is a trademark opposition in Wisconsin?

A trademark opposition in Wisconsin is a legal proceeding that allows third parties to oppose your registration if they believe that registration of your trademark would harm their business.

What is a trademark cancellation in Wisconsin?

A trademark cancellation in Wisconsin is legal proceeding that allows a third party to cancel your trademark registration if it finds that you obtained your registration fraudulently.

Whom can I contact to file a complaint about trademark fraud in Wisconsin?

To file a complaint about trademark fraud in Wisconsin, contact the U.S. Patent and Trademark Office (USPTO).

Do I have to hire a lawyer to handle my trademark registration or case in Wisconsin?

No, you do not have to hire a lawyer to handle your trademark registration or case in Wisconsin, but it is highly recommended to have legal representation to avoid any potential issues.

What are some benefits of hiring a trademark attorney in Wisconsin?

A trademark attorney in Wisconsin can provide an expert opinion on your chances of success, the strength of your trademark, and can assist in drafting your trademark registration application.

Can I trademark a slogan or tagline in Wisconsin?

Yes, you can trademark a slogan or tagline in Wisconsin, as long as it is unique and not generic or descriptive of your goods or services.

Why do I need to monitor and protect my trademarks in Wisconsin?

It is essential to monitor and protect your trademarks in Wisconsin to prevent infringement, ensure brand recognition, and maximize the value of your intellectual property assets.

Can I license my trademark in Wisconsin?

Yes, you can license or grant permission to another party to use your trademark in Wisconsin, under agreed terms and conditions.

How long does it take to enforce a trademark right in Wisconsin?

Enforcing trademark rights in Wisconsin can take anywhere from several weeks to several years, depending on the complexity and nature of your case.

Can these trademark services help with filing a trademark application in Wisconsin?

Yes, these trademark services can help with filing a trademark application in Wisconsin and other states.

Are there any WI-specific requirements for filing a trademark application in Wisconsin?

No, there are no WI-specific requirements for filing a trademark application in Wisconsin. The same requirements of the USPTO apply.

What are WI-specific trademarks?

There is no such thing as WI-specific trademarks. All trademarks are federally registered.

What can a WI trademark attorney do to help me register a trademark?

A WI trademark attorney can provide legal advice, assist with the application process, respond to office actions, and more.

Do I need a WI trademark attorney to register a trademark in Wisconsin?

No, you don’t need a WI trademark attorney to register a trademark in Wisconsin, but it is recommended to avoid mistakes in the registration process.

What is the process of registering a trademark in Wisconsin?

The process of registering a trademark in Wisconsin is the same as the process of registering a trademark at the USPTO, which includes filing an application, awaiting examination, and responding to office actions.

How much does it cost to register a trademark in Wisconsin?

It costs approximately $275 to $325 to register a trademark in Wisconsin, in addition to legal and other fees.

Can I cancel a federally registered trademark in Wisconsin?

Yes, you can cancel a federally registered trademark in Wisconsin via the Trademark Trial and Appeal Board.

Can I upload a WI-specific design with my trademark registration application?

Yes, you can upload any design you like with your trademark registration application as long as it meets the design guidelines set forth by the USPTO.

Who has authority over WI’s federal trademarks?

WI’s federal trademarks are under the authority of the United States Patent and Trademark Office (USPTO).

How do I check to see if my WI trademark is still valid?

You can check the status of your WI trademark online through free online resources such as TESS or the USPTO.

What if another company already has a WI trademark close to mine?

You can file an opposition, which is a legal proceeding to deny registration of the trademark.

Can I file for multiple trademarks in Wisconsin at once?

Yes, you can file for multiple trademarks in Wisconsin at once using one application.

Can I trademark a service as well as goods?

Yes, you can trademark a service as well as goods in Wisconsin.

What do I do if someone has duplicated my WI trademark?

You should reach out to a WI-based attorney or WI law firm who specializes in intellectual property protection to defend your rights.

How long does a WI trademark last?

A WI trademark can last indefinitely if properly maintained and timely renewed.

Can I register my WI trademark at the state level?

Yes, but it is not recommended as state registration only provides limited geographic protection while federal registration provides more broad, exclusive term protection.

Are WI trademark laws the same as other states?

The laws surrounding WI trademarks are the same as other state’s rules as they all derive from federal level trademark protections outlined by the USPTO.

Who can use the WI trademark “Madison”?

Anyone can use the WI trademark “Madison,” as it is not an independently registered trademark.

Is it easy to transfer or sell a registered trademark in Wisconsin?

Yes, it is possible to sell or transfer a registered trademark in Wisconsin but some legal and administrative work may be needed, namely name changes, filing the transfer and recognizing any prior legal filings.

What if I’ve filed a trademark application in WI and then change my mind about registering?

You can’t really reverse a trademark application once you submit. If you decide not to track a trademark you previously submitted, and the examining attorney approves There’s likely no harm as your application won’t move further in in the registration process, and there is no fee reimbursement at filing.

Can I use an existing WI trademarks without explicit permission?

No, you should always gain explicit permission from a trademark’s owner first before using their establishment’s trademark.

Who administers the fees associated with WI trademarks?

The United States Patent and Trademark Office (USPTO) manages fees associated with Wisconsin trademarks.

Who protects WI businesses’ interests regarding trademarks?

Wisconsin businesses’ interests regarding trademarks are protected by WI-based firms such as LegalZoom, The Trademark Company, and Trademark Attorneys of WI LLC.

Are WI trademarks also active trademarks throughout other states?

US federal registration extends nationwide essentially giving statewide trademark protections without individually registering respective state-by-state trademark registration.

Are there any WI-specific requirements of logos used in trademarks?

No – there is no WI-specific requirement of logos used in trademarks. The logo, however, must adhere to basic legal concepts, outlined by the USPTO, regarding guidelines on the design of logos and images.

Conclusion

In conclusion, protecting your brand identity, products, and services through Wisconsin trademark registration is crucial to any successful business strategy. The best trademark service providers offer comprehensive and reliable assistance, making registering and maintaining your trademark more manageable and efficient. LegalZoom, Rocket Lawyer, Gerben Law Firm, Trademark Engine, and My Brand Mark are some of the top providers in the industry, each offering various features and support to cater to your specific needs.

By investing in the best trademark services in Wisconsin with the assistance of your Registered Agent, you can ensure that your intellectual property is protected, avoid potential legal disputes, and maintain the strength and value of your brand. Whether you’re a small business owner or an entrepreneur, partnering with a reputable trademark services provider can help you navigate the complex world of intellectual property law, safeguarding the future of your Wisconsin business.